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Beauty Ad Campaigns

4 Beauty & Fashion Ad Campaigns That Rocked Our World

4 Beauty & Fashion Ad Campaigns That Rocked Our World


Her Campus

It is through advertising campaigns that a product leaves its mark on the potential customer’s mind, so the advertisements must be ingeni

When everything looks smaller

by Gašper @ Marketing magazin

Vitaminka introduced a new product – Magnus Stobi Flips -, enriched with 30% of peanuts, making each crunchy bite tastier than ever. This time, through the platform “so big that everything else looks small,” the company is communicating its message to a wider audience, especially among younger. TV ad features young Macedonian actresses Natasa Petrovic, Eva Skenderovska […]

The post When everything looks smaller appeared first on Marketing magazin.

Jennifer Lopez Announces She’s Donating $1 Million to Aid Hurricane Relief in Puerto Rico and the Caribbean

Jennifer Lopez Announces She’s Donating $1 Million to Aid Hurricane Relief in Puerto Rico and the Caribbean

by Maria Pasquini @ PEOPLE.com

On Sunday, Jennifer Lopez joined New York governor Andrew Cuomo in a press conference announcing she was donating $1 million from the proceeds of her Las Vegas show to aid hurricane relief in Puerto Rico and the Caribbean.

First in Spanish and then in English, Lopez, 48, shared her announcement in a speech that was live-streamed on Twitter.

“Alex Rodriguez and I, who are both New Yorkers, are utilizing all our resources and relationships in entertainment, sports and business to garner support for Puerto Rican and Caribbean relief efforts,” Lopez said.

In addition to her own personal contribution, Lopez announced that the New York Yankees and the MLB “have both committed to join us in giving a significant contribution to this cause.”

RELATED VIDEO: Watch Jennifer Lopez Tear Up Remembering Her Twins Being Born

Lopez shared that together with her ex-husband Marc Anthony, they were working to spearhead “additional relief efforts” to “rush the relief that our brothers and sisters in Mexico, Puerto Rico and the Caribbean desperately need.”

She announced she was also working with Dallas Mavericks owner and Shark Tank star Mark Cuban and Dallas Mavericks Puerto Rican player J.J. Barea to send over two airplanes filled with supplies and generators to San Juan, Puerto Rico — they’re just waiting for air clearance.

“I’ve been so moved by the initial responses,” she continued. “They have been overwhelming, nobody has said no. Anybody we’ve have called is right there asking what they can do. They’re all very eager to help.”

In her speech, Lopez confirmed that she still has not heard from all of her family members in Puerto Rico.

“My cousin and I and our family still haven’t been able to hear from all of our family over there and we are concerned for them and for everybody on the island,” she said, echoing the news she revealed on Thursday.

“The conditions are dire,” the star told PEOPLE. “We need to do as much as we can to help the people of Puerto Rico.”

In the meantime, Lopez is doing everything she can to help raise awareness and money for Puerto Rico in the aftermath of the devastating storm.

“Jen and Alex are making personal phone calls to their celebrity friends and heads of corporations and asking them to donate either funds, planes or money to get supplies to Puerto Rico,” says a source.

Lopez, Rodriguez and Anthony are among other stars with ties to the island making impassioned pleas for donations and aid. Ricky Martin, “Despacito” singer Daddy Yankee and Rosie Perez are also using their star power to help raise awareness and money.

“What’s on my mind is what’s going on in Puerto Rico. The devastation is beyond belief,” J Lo said in an Instagram post backstage from her Las Vegas residency show. “Me and my cousin still haven’t been able to hear from our families over there.

“What’s foremost on my mind and many others is trying to figure out the best way to help,” she added. “Today, Puerto Rico needs our help. I urge you to support and donate to the efforts of the First Lady of Puerto Rico, Beatriz Areizaga. Together we can help rebuild our island, and the Caribbean.”

with reporting by ELIZABETH LEONARD

AR startup Mira bags $1 million for Google Cardboard-like Prism headset

by Ian Hamilton, UploadVR @ VentureBeat

Mira’s Prism headset is a lot like Google Cardboard but for augmented reality, and investors at Greylock Partners think that’s a cool enough idea they led a $1 million funding round in the startup. The funding “will be used to provide more resources to the burgeoning developer community” while helping with “Mira’s content partnership initiatives,” according to […]

NFL Re-Airing ‘Unity’ Ad Following Donald Trump’s Controversial Comments About Players

by Tierney McAfee @ PEOPLE.com

The NFL is taking a united stand after President Donald Trump called for the firing of basketball and football stars like Colin Kaepernick who have chosen to protest the national anthem by taking a knee.

NFL commissioner Roger Goodell has announced that the league will re-air a unity television advertisement on Sunday night following Trump’s controversial comments over the weekend.

“We will air this Unity spot in tonight’s game,” Goodell said in a tweet on Sunday afternoon. “It reflects the unifying force of our great game, our players & clubs.”

An NFL spokesman added to CNN, “We think this is the single best response to demonstrate what we are about. It stands in stark contrast to some who practice the politics of division.”

The one-minute ad, called “Inside These Lines,” first ran during February’s Super Bowl and will be re-aired during Sunday night’s game between the Oakland Raiders and Washington Redskins.

The spot shows images of football players embracing each other while a narrator says, “Inside these lines, we don’t have to come from the same place to help each other reach the same destination.”

RELATED VIDEO: Watch: Natasha Stoynoff Breaks Silence, Accuses Donald Trump of Sexual Attack

The move comes after Trump, at a rally for Alabama Republican Senate candidate Luther Strange on Friday, said he thought NFL team owners should fire players who have protested the national anthem.

RELATED: United They Kneel: Over 100 Players Protest Donald Trump’s Controversial Comments During the National Anthem

He doubled down on his comments in a series of tweets on Saturday and Sunday, saying NFL players “should not be allowed to disrespect … our Great American Flag,” and encouraging NFL fans to boycott games in counter-protest.

He added that he thought locking arms would be an acceptable form of protest but that “kneeling is not acceptable.”

Goodell previously said that president’s remarks about the NFL demonstrated “an unfortunate lack of respect for the NFL.”


Nour is a virtual toy that wants you to play with your food

by Stephanie Chan @ VentureBeat

Nour is a surreal virtual toy that features soothing sherbet colors and tempting food. It’s raising funds on Kickstarter, and in the first five days, it’s already at the halfway point. When it’s released, it will be available for PC and Mac. It has no story or combat; Nour is simply about interacting with glistening bowls […]

Generate Deeper Levels of Engagement With Video Landing Pages

by William Carillo @ Crescendo Agency

The post Generate Deeper Levels of Engagement With Video Landing Pages appeared first on Crescendo Agency.

What Do These 4 Viral Marketing Campaigns Have In Common? - Digital Brew

What Do These 4 Viral Marketing Campaigns Have In Common? - Digital Brew


Digital Brew

Viral marketing has a lot to do with luck, but there is one thing many successful viral marketing campaigns have in common. See if you can tell what it is.

Branded Content Is The Future Of Video Marketing. Here’s How To Make It Work For Your Company.

by Lexi Merritt @ Digital Brew

Is there anything in the world more addicting than recipe videos? You know the type. An overhead shot, with hands […]

The post Branded Content Is The Future Of Video Marketing. Here’s How To Make It Work For Your Company. appeared first on Digital Brew.

The Time Machine: Durga the Demoness and the Protector

by Titash Sen @ The Wire

This week, the Time Machine looks at the mythology surrounding Durga and traditions of goddess worship.

The post The Time Machine: Durga the Demoness and the Protector appeared first on The Wire.

The (many) beauty benefits of lavender: Ultra-easy DIY recipes included!

by anubha @ The Beauty Gypsy

These past few weeks that I’ve been in Provence, the region literally seems to glow bluish-purple. The color of soft lavender bushes shimmering against a blue sky… rolling up balmy country days and the soulfulness of summer into one pretty package. But as I’ve come to realise through talking with both beauty industry experts and ... Read More about The (many) beauty benefits of lavender: Ultra-easy DIY recipes included!

The post The (many) beauty benefits of lavender: Ultra-easy DIY recipes included! appeared first on The Beauty Gypsy.

Why use natural skincare ingredients?

by marketing@ayresbeauty.com (ayresadmin) @ AYRES Beauty Blog

 

Synthetic versus natural: when it comes to skincare, does it really matter? The short answer is yes. Being the body’s largest organ, skin absorbs up to 60% of what we put on it, which is why it’s so important to choose natural.

 

Before buying skincare products, it’s always worth studying the back of the packaging labels carefully. If you find the list of ingredients reads like a chemistry experiment, move on. Much like supermarket food labels, too many names of ingredients you’ve never heard of is not a good sign: synthetic ingredients take a toll on your body in the long-term - particularly your immune system - and can even cause irritation or inflammation. In a nutshell, the more you’re exposed to chemical ingredients, the worse for your health.

 

It’s advisable to do your research and know what to avoid when picking products: make sure your beauty basics are free of harmful chemicals and preservatives, that they’re non-allergenic and GMO-free, and that all ingredients are naturally-derived and not tested on animals.

 

The AYRES beauty products tick all these boxes. Paraben-free and made with natural ingredients that enhance the skin’s natural function to regenerate, they also keep skin looking and feeling silky soft. The Midnight Tango collection is seductively sweet, with rosemary, ylang-ylang and vanilla essential oils to hydrate and rejuvenate. Many of the products in all collections, most notably the floral-scented Sweet Nostalgia range and the citrusy Pampas Sunrise, include creamy shea butter that locks in the skin’s natural moisture, while the Patagonia range is wonderfully aromatic and fresh, thanks to the natural lavender, jasmine and patchouli ingredients. Rest assured that all products in the four collections are loaded with anti-oxidant properties, mainly derived from vitamins A and E, helping to protect skin and lending it that irresistible healthy glow. Another natural ingredient in every AYRES lotion, shower cream, polish is the multi-purpose jojoba oil, which promises to keep skin smooth and wrinkle-free.

 

Of course, the effects of going natural will not be seen overnight. But maintaining a good daily skincare regime – starting with understanding and choosing quality beauty products that are gentle yet effective – will certainly pay off in the long-run. 

The post Why use natural skincare ingredients? appeared first on AYRES Beauty Blog.

71 Brilliant, Clever and Inspirational Ads That Will Change The Way You Think

71 Brilliant, Clever and Inspirational Ads That Will Change The Way You Think


Design School

Eye-catching advertising doesn't get much better than this.

A Simple Guide to Facebook Analytics

by Andrew Tate @ AdEspresso

Are you wondering where to begin when it comes to tracking your Facebook ads? No worries, we are here to help! We’ve been running Facebook ad campaigns since they were first introduced and have managed millions of dollars in ad spend. Over time we’ve learned a lot about Facebook analytics, and how you can use it Read more

Body Butter vs. Body Lotion For Your Skin Type

by marketing@ayresbeauty.com (ayresadmin) @ AYRES Beauty Blog

 

Keeping your skin moisturized day-in, day-out, and year-round isn't exactly a big secret. But when it comes to what kind of moisturizer you should use, now that's a much harder decision. With so many different skin types, skin tones, and skin conditions out there, there's no wonder there are a plethora of products out there!

 

So before we jump right into which is better for you: body butter vs. body lotion for your skin type, let's just take a quick crash course in what both of these remedies try to treat - dry skin.

Dry skin is caused when skin cells are unable to retain essential and optimal moisture levels. Dry skin is typically caused by dry heat, or the repeated removal of the skin's lipid or oily layer, which is critical to protecting the skin from moisture loss. Excessive washing, scrubbing, and cleaning is usually the culprit of the latter.

 

Now that we know the basics behind dry skin, let's take a look at how body lotions and body butters stack up when they go head-to-head!

 

Benefits of lotion: Probably the more common item, body lotions can be found in pretty much every household. They rely on a combination of water and oil, bound together through the use of an emulsifier. Lotions also tend to go on smoothly, absorb quickly, and leave no greasy trail, regardless of whether it's a moisturizing lotion to relieve dry skin or medicated lotions like calamine.

 

Benefits of butter:

A little lesser known, body butters are normally comprised of three basic ingredients: coconut oil or butter, shea butter, and a vegetable oil. There are, of course, a variety of body butters, and normally come in three different forms: whipped, waxless, and even a bar-type. While the waxless and bar-types of body butters are more easily absorbed by the skin, the whipped butter usually includes beeswax, which makes the formula slightly harder to absorb but has longer-lasting effects. Regardless of the type, all body butters are thicker than lotions and tend to leave a film on the surface of the skin. But the trade-off? Longer moisturizing effects.

 

So which should you choose?

Because most body butters include shea butter, an all-natural, vitamin A cream with healing properties, this makes them a great remedy for skin severely damaged by dryness, chapping, or windburn. Body butters, in general, will provide longer-lasting, superior emollients, making it a better choice when dry skin also needs intense moisture and healing. But if your skin isn't exactly severely damaged, burned, or dry, and all you're really looking for is a little added moisture, a lighter, more easily absorbed lotion is probably adequate. The truth is, both of these have great applications and benefits; pay attention to what your body tells you and when.

 

Tips to avoid dry skin:

During the wintertime, try using a humidifier and opt for lukewarm showers and baths instead of hot, and avoid using excessively-drying soaps and body products, including deodorant soaps. Try to avoid wearing irritating fabrics and choosing a fragrance-free detergent when doing your laundry.

The post Body Butter vs. Body Lotion For Your Skin Type appeared first on AYRES Beauty Blog.

New Video: 3 Causes of Marketing Colony Collapse

by Lisa Nirell @ EnergizeGrowth

You may have heard about Bee Colony Collapse, which has generated great concern among noted scientists. The catalysts for the precipitous decline in bee colonies are unknown, and there is much debate about the cause.. Here in Virginia, hive populations have dropped by two-thirds since 1970. The potential impact on our ecosystem and food supply is devastating. Although […]

The post New Video: 3 Causes of Marketing Colony Collapse appeared first on EnergizeGrowth.

3 Reasons Your Startup Marketing Strategy Is Incomplete Without Video

by Lexi Merritt @ Digital Brew

When you look at the immeasurable success of the world’s top companies, you’ll notice one common thread linking them together: […]

The post 3 Reasons Your Startup Marketing Strategy Is Incomplete Without Video appeared first on Digital Brew.

Body Butter vs. Body Lotion For Your Skin Type

by marketing@ayresbeauty.com (ayresadmin) @ AYRES Beauty Blog

 

Keeping your skin moisturized day-in, day-out, and year-round isn't exactly a big secret. But when it comes to what kind of moisturizer you should use, now that's a much harder decision. With so many different skin types, skin tones, and skin conditions out there, there's no wonder there are a plethora of products out there!

 

So before we jump right into which is better for you: body butter vs. body lotion for your skin type, let's just take a quick crash course in what both of these remedies try to treat - dry skin.

Dry skin is caused when skin cells are unable to retain essential and optimal moisture levels. Dry skin is typically caused by dry heat, or the repeated removal of the skin's lipid or oily layer, which is critical to protecting the skin from moisture loss. Excessive washing, scrubbing, and cleaning is usually the culprit of the latter.

 

Now that we know the basics behind dry skin, let's take a look at how body lotions and body butters stack up when they go head-to-head!

 

Benefits of lotion: Probably the more common item, body lotions can be found in pretty much every household. They rely on a combination of water and oil, bound together through the use of an emulsifier. Lotions also tend to go on smoothly, absorb quickly, and leave no greasy trail, regardless of whether it's a moisturizing lotion to relieve dry skin or medicated lotions like calamine.

 

Benefits of butter:

A little lesser known, body butters are normally comprised of three basic ingredients: coconut oil or butter, shea butter, and a vegetable oil. There are, of course, a variety of body butters, and normally come in three different forms: whipped, waxless, and even a bar-type. While the waxless and bar-types of body butters are more easily absorbed by the skin, the whipped butter usually includes beeswax, which makes the formula slightly harder to absorb but has longer-lasting effects. Regardless of the type, all body butters are thicker than lotions and tend to leave a film on the surface of the skin. But the trade-off? Longer moisturizing effects.

 

So which should you choose?

Because most body butters include shea butter, an all-natural, vitamin A cream with healing properties, this makes them a great remedy for skin severely damaged by dryness, chapping, or windburn. Body butters, in general, will provide longer-lasting, superior emollients, making it a better choice when dry skin also needs intense moisture and healing. But if your skin isn't exactly severely damaged, burned, or dry, and all you're really looking for is a little added moisture, a lighter, more easily absorbed lotion is probably adequate. The truth is, both of these have great applications and benefits; pay attention to what your body tells you and when.

 

Tips to avoid dry skin:

During the wintertime, try using a humidifier and opt for lukewarm showers and baths instead of hot, and avoid using excessively-drying soaps and body products, including deodorant soaps. Try to avoid wearing irritating fabrics and choosing a fragrance-free detergent when doing your laundry.

The post Body Butter vs. Body Lotion For Your Skin Type appeared first on AYRES Beauty Blog.

Dove Campaigns

Dove Campaigns


Dove US

Learn more about Dove campaigns here and watch your favorite videos from Real Beauty Sketches to Choose Beautiful.

Life’s too short to not change your job

by Gašper @ Marketing magazin

According to the agency, the main idea lies behind an insight that more than 80 percent of Serbians are frustrated with their current job. Job change presents the fourth biggest change in their life. How to encourage the individuals to get their life in order and change their job. The campaign features well known figures from […]

The post Life’s too short to not change your job appeared first on Marketing magazin.

iPhone 8 and iPhone X Singapore – Pre-order Dates, Prices and All Info So Far

by Sia @ Hongkiat

Are you excited about the new iPhones that Apple has announced? Well, if you’re living in Singapore, you’re in luck as the iPhones will indeed be making their debut on the 22nd of September. As expected of the telcos of Singapore, Singtel, Starhub and M1 have already prepared bundled plans for the iPhone 8, iPhone…

Bannon’s “Great Leader” doesn’t have what it takes

by Willy Kessler @ Occasional Planet

Like many of you, I watched Charlie Rose’s Steve Bannon interview on 60 minutes. Lots there to make one sad, lots more to make

The post Bannon’s “Great Leader” doesn’t have what it takes appeared first on Occasional Planet.

Global Headline Makers: Stephane Wargnier (Petit Bateau, France)

by Gašper @ Marketing magazin

In France, Petit Bateau is one of those revered brands that belongs in the sacrosanct territory of childhood. The children’s clothing and underwear maker was founded in 1893, which means that every living generation has worn it, bought it and seen its advertising. Even its agency, BETC, has worked for the brand for more than […]

The post Global Headline Makers: Stephane Wargnier (Petit Bateau, France) appeared first on Marketing magazin.

Why Your Content Strategy Should Include YouTube

by Jamie Ayers @ L&T Co.

Comedy skits and makeup tutorials may come to mind when you think of YouTube, but the video streaming platform also serves as a powerful marketing tool. 48% of marketers plan...

The post Why Your Content Strategy Should Include YouTube appeared first on L&T Co..

Meet the president: Spencer Baim (Vice Media, UK)

by Gašper @ Marketing magazin

New York, when they see it for the first time, can have a profound effect on people. That was certainly the case for Spencer Baim, who says it was the start of a love affair. He adds: “I arrived here at the age of 22 and never left.” Now chief strategic officer of Vice Media, […]

The post Meet the president: Spencer Baim (Vice Media, UK) appeared first on Marketing magazin.

Bruketa&Žinić OM rebrands to Bruketa&Žinić&Grey

by Gašper @ Marketing magazin

As official press release states, “agency Establishes Itself as a Brand, Product & Retail Design Hub, and a Digital Shopper Hub For the Grey Group Global Network”. The management team from now on  consists of Co-Chairmen and Chief Creative Officers, Nikola Žinić and Davor Bruketa with Siniša Waldinger as Executive Creative Director, Damjan Geber as CEO […]

The post Bruketa&Žinić OM rebrands to Bruketa&Žinić&Grey appeared first on Marketing magazin.

Take the Labor out of Labor Day: 5 Ways to Boost Your Sales

by Seamus Kirst @ L&T Co.

Maximize your Labor Day sales with creative discounts and winning marketing strategies. As summer comes to an end, Labor Day weekend offers one final chance to unwind and spend time...

The post Take the Labor out of Labor Day: 5 Ways to Boost Your Sales appeared first on L&T Co..

Dove's "Campaign for Real Beauty" Is the Campaign of 21st Century - Marketing magazin

Dove's "Campaign for Real Beauty" Is the Campaign of 21st Century - Marketing magazin


Marketing magazin

The iconic campaign was picked by every one of the Advertising Age judges as belonging on the list, and one that was described by the panel as “groundbreaking, brave, bold, insightful, transparent and authentic.” As Ad Age states, Dove began its campaign with a global survey in 2004 that found, among other things, that only 23 …

Using Visual Cues to Enhance Landing Page Conversions

by William Carillo @ Crescendo Agency

The post Using Visual Cues to Enhance Landing Page Conversions appeared first on Crescendo Agency.

Polite chatbots lead to better engagement

by Arte Merritt, Dashbot.io @ VentureBeat

About a year ago, we published our first data insights report at Dashbot after having processed 30 million messages. A year later, we’ve processed over 10.5 billion messages and have more insights to share. We like to show what the most common messages into chatbots are, and we also wanted to share data on the […]

Study: Startups that don’t set firm goals actually do better

by Darja Gutnick, Bunch @ VentureBeat

New data, from a study done by my team at Bunch, could redefine what we see as the trademark characteristics of early startup success. Our study collected data from 62 early-stage startups over the course of a year to find the factors that correlate directly to higher revenues. And what we found was pretty surprising: […]

Automated vehicles and the role of 5G

by Mike Troiano, AT&T @ VentureBeat

Fully automated vehicles (AVs) — commonly known as driverless vehicles — are quickly becoming a reality. A study issued by the World Economic Forum projects 10 percent of vehicles in the U.S. will be driverless by 2026. This is due, in part, to enabling technologies making rapid gains in sophistication and adoption. As we see […]

Your chances of making a successful mobile app are almost nil

by Michael Daniel, Crowdsourcer.io @ VentureBeat

With every passing year, the tech industry is flattered with a new slew of statistics revealing truly remarkable growth. 90 billion mobile app downloads across Android and iOS in 2016, with a whopping 40 percent increase to revenue generated for developers. But something’s not quite right here: If you were to sit your business partner […]

8 Indispensable Facebook Ad Tools to Increase Your ROI

by Flavia Caroppo @ AdEspresso

Back in 2016, Facebook announced that they were changing their News Feed algorithm to make businesses less visible. Within just a few months your ability to reach new fans decreased over 50%. You may have been skeptical at first, but now, there’s no choice. Facebook advertising is the only way you’re going to reach your Read more

Bad police behavior in STL draws protest letters from ACLU, St. Louis Post-Dispatch

by Gloria Shur Bilchik @ Occasional Planet

In St. Louis, bad behavior by police responding to protests about…previous bad police behavior—has sparked another form of protest: the publicly published protest letter.

The post Bad police behavior in STL draws protest letters from ACLU, St. Louis Post-Dispatch appeared first on Occasional Planet.

Beauty companies now want women to feel insecure about our insecurities | Jessica Valenti

Beauty companies now want women to feel insecure about our insecurities | Jessica Valenti


the Guardian

Jessica Valenti: Be sorry. Don't be sorry. Just don't be anything because a shampoo ad tells you to

Barbadillo boosts engagement rate 4x with NFC-connected bottles

by @ Mobile Marketer - Latest News

SpeedTap tags let consumers interact with "smart bottles" by tapping them with their smartphones.

American Airlines deploys London taxis to deliver real-time mobile ads

by @ Mobile Marketer - Latest News

Classic black cabs equipped with geofencing tech are raising awareness for the airline's 16 daily flights from London to New York.  

Sexy-genarians to model for beauty ad campaigns

Sexy-genarians to model for beauty ad campaigns


Sexy-genarians to model for beauty ad campaigns | LS:N Global

Two sexagenarian actresses headline campaigns for high-profile beauty brands

4 Powerful Benefits Of A Product Explainer Video

by Lexi Merritt @ Digital Brew

When you’re in the business of selling products online, you’re constantly exploring new marketing tactics to get your product in front […]

The post 4 Powerful Benefits Of A Product Explainer Video appeared first on Digital Brew.

Spotify tests self-service ad platform for streamed audio spots

by @ Mobile Marketer - Latest News

Marketers can create a radio spot on the music streaming service for as little as $250.

Diversity Report: One Step Forward, Two Steps Back for Spring 2017 Ads

Diversity Report: One Step Forward, Two Steps Back for Spring 2017 Ads


theFashionSpot

How did the Spring 2017 ad campaigns stack up to seasons past in terms of racial, age, size and gender diversity? Find out in our diversity report.

The Top Must-See Ad Campaigns of Fall 2017

The Top Must-See Ad Campaigns of Fall 2017


InStyle.com

See what's happening in fashion this coming season.

How to Stay Comfortable During Your Next Flight

by Mediajon @ iconshots

Looking forward to a vacation is an excellent feeling. There is the packing and picking out fun outfits, the scheduling of excursions and adventures you will take when you get there. But getting there may be something you dread altogether. Airplane seats seem to be getting smaller by the day, with more people in less space, and additional fees just for extra feet space. So, to make your next flight comfortable, whether it be for a two-hour journey or 12-hour flight, we have a few tips and tricks that might make the time pass by quickly – or at least […]

15 ad campaigns that made marketing history

15 ad campaigns that made marketing history


Typeform blog

Whether it’s down to a heartfelt message, a canny script, or clever branding, 15 marketing professionals share the one campaign they'll never forget.

Rellax.js – Free Parallax Features Using Vanilla JavaScript

by Jake Rocheleau @ Hongkiat

Parallax scrolling looks incredible when done right. It’s not a feature you’ll want on every website but for creative sites and landing pages, parallax elements grab attention fast. There are tons of free JavaScript libraries for animated scrolling effects but many are bloated or just too complex for some people. Read Also: How to Implement…

The 7 worst ad campaigns of 2015

The 7 worst ad campaigns of 2015


VentureBeat

In the Information Age, where people are tethered to their smartphones, just waiting to pounce on Donald Trump for announcing something ridiculous, nothing trends faster than insensitive, politically-incorrect statements -- this is especially true for ads.

New Video: Leadership Lessons from Leon

New Video: Leadership Lessons from Leon

by Lisa Nirell @ EnergizeGrowth

Fake news. Political vitriol. Legislative gridlock. Trigger-happy dictators. These topics currently occupy much of our mainstream media feed in the U.S.  Unfortunately, they perpetuate fear-based stories that beget more fear—and sometimes, feelings of lack, limitation, and separation. Is there a silver lining to this negativity? Can we extract any leadership lessons from this moment in history? Some citizens […]

The post New Video: Leadership Lessons from Leon appeared first on EnergizeGrowth.

Gucci is now employing aliens in their ad campaigns

Gucci is now employing aliens in their ad campaigns


Vogue.com.au

Hashtagged #GucciAndBeyond and posted on Instagram, the campaign does away with models, influencers or memes, instead going for characters like this stylish alien (name unknown) who speaks in a very alien-esque language (with helpful subtitles, thanks Gucci) during the video short.Image credits: Instagram/gucci

Netflix Star and Author Will Headline CLIC ’17

by Lisa Nirell @ EnergizeGrowth

We are pleased to announce Leon Logothetis, Author, Philanthropist, and host of “The Kindness Diaries” on Netflix, will headline CLIC ’17. If you have not yet seen some of these inspiring streaming episodes, you’re probably wondering: why would any sane person suddenly get the urge to travel the world, relying solely on the kindness of strangers? And […]

The post Netflix Star and Author Will Headline CLIC ’17 appeared first on EnergizeGrowth.

5 Effective Social Media Strategies for Nonprofits

by Brad Smith @ AdEspresso

You can reach anyone on social media. Just because you can, doesn’t mean you should, however. The vast majority of people online won’t be the right fit. They won’t be interested in what you’re doing. They won’t be supportive of your cause. That’s OK. Because you don’t need to reach everyone.When it comes to social Read more

Blueye Robotics’ Pioneer could be an awesome drone for underwater tourism

by Dean Takahashi @ VentureBeat

Blueye Robotics recently unveiled the Blueye Pioneer, an underwater drone that consumers can navigate to as deep as 150 meters under the ocean surface — about eight times deeper than divers can normally go. I made my way to Santa Cruz, California, where the team from Trondheim, Norway was visiting, to get a hands-on look at […]

50+ Beautiful Apple and macOS Desktop Wallpapers

by Karrar Haider @ Hongkiat

Every time there is a new iOS released, I look for a new Apple wallpaper to go with the updated features. Or sometimes my inner Apple aficionado awakens and I go on a hunt for a nice Apple wallpaper to show my fondness. Whichever the case is, I have managed to collect some really beautiful…

Report: Snap's hardware lab cuts marketing jobs after leadership change

by @ Mobile Marketer - Latest News

The lab that makes the Spectacles video-camera glasses named Mark Randall as its new head.

MO Governor Greitens’ latest stunt is “Rappellant”

by Gloria Shur Bilchik @ Occasional Planet

Missouri Governor Eric Greitens loves to show off his Navy-Seal skills for maximum political effect. You may recall that he blasted off his campaign

The post MO Governor Greitens’ latest stunt is “Rappellant” appeared first on Occasional Planet.

55 agencies with 120 projects enter BalCannes 2017

by Gašper @ Marketing magazin

This year’s BalCannes entries will be judged by separate panels of judges, consisting of marketers (clients), journalists and agency representatives. As every year, the best 25 campaigns will be chosen among submitted entries. Yet for the first time in BalCannes history, top 25 list will be presented by each of three juries on 22 September […]

The post 55 agencies with 120 projects enter BalCannes 2017 appeared first on Marketing magazin.

Colors.css Offers New Defaults for Colors on The Web

by Jake Rocheleau @ Hongkiat

Finding a great color scheme for your website is no easy task. But, it just got a lot easier with the Colors library by Adam Morse. This free CSS library works off the original web colors that were deemed “web safe” and first released with HTML4 back in 1999. As you can imagine, the web…

Marketing To Generation Z? New Studies Prove YouTube Is Key

by Lexi Merritt @ Digital Brew

As those born between the years of 1995-2012 quickly become the fastest growing consumer age group in America, plenty of […]

The post Marketing To Generation Z? New Studies Prove YouTube Is Key appeared first on Digital Brew.

Kick of autumn with these pumpkin spiced beauty recipes

by anubha @ The Beauty Gypsy

‘Tis the season of the pumpkin. They are already making their way into decadent desserts and soothing stews… and soon, these luscious members of the gourd family are going to be carved up for Halloween. However, while pumpkins look, smell and taste delicious, they’re even more effective as a natural beauty ingredient. This autumnal icon is packed with several nutrients that help tackle premature aging, ... Read More about Kick of autumn with these pumpkin spiced beauty recipes

The post Kick of autumn with these pumpkin spiced beauty recipes appeared first on The Beauty Gypsy.

The Advantages of Using Web-to-Print Technology

by Mediajon @ iconshots

Web-to-print technology is a term that has been around for quite a few years now, but only now is it gaining in popularity due to the growing need for businesses to cut costs and to increase total efficiency. While there are a lot of definitions out there that attempt to explain web-to-print technology, the most basic description is essentially the joining of digital online content and commercial print production. A collaborative web portal is usually accessible by a client, a designer, and a printer, and this site allows those involved in the process to create, edit, and oversee available products. […]

The 5 Ad Campaigns That Have Redefined Beauty (So Far This Year)

The 5 Ad Campaigns That Have Redefined Beauty (So Far This Year)


SELF

Clean & Clear wants to see the real you.

Why he quit: Leader of Trump’s diversity council resigns over DACA

by Gloria Shur Bilchik @ Occasional Planet

The leader of the U.S. Hispanic Chamber of Commerce resigned Tuesday from President Trump’s diversity coalition, following the administration’s announcement that it would wind

The post Why he quit: Leader of Trump’s diversity council resigns over DACA appeared first on Occasional Planet.

Why use natural skincare ingredients?

by marketing@ayresbeauty.com (ayresadmin) @ AYRES Beauty Blog

 

Synthetic versus natural: when it comes to skincare, does it really matter? The short answer is yes. Being the body’s largest organ, skin absorbs up to 60% of what we put on it, which is why it’s so important to choose natural.

 

Before buying skincare products, it’s always worth studying the back of the packaging labels carefully. If you find the list of ingredients reads like a chemistry experiment, move on. Much like supermarket food labels, too many names of ingredients you’ve never heard of is not a good sign: synthetic ingredients take a toll on your body in the long-term - particularly your immune system - and can even cause irritation or inflammation. In a nutshell, the more you’re exposed to chemical ingredients, the worse for your health.

 

It’s advisable to do your research and know what to avoid when picking products: make sure your beauty basics are free of harmful chemicals and preservatives, that they’re non-allergenic and GMO-free, and that all ingredients are naturally-derived and not tested on animals.

 

The AYRES beauty products tick all these boxes. Paraben-free and made with natural ingredients that enhance the skin’s natural function to regenerate, they also keep skin looking and feeling silky soft. The Midnight Tango collection is seductively sweet, with rosemary, ylang-ylang and vanilla essential oils to hydrate and rejuvenate. Many of the products in all collections, most notably the floral-scented Sweet Nostalgia range and the citrusy Pampas Sunrise, include creamy shea butter that locks in the skin’s natural moisture, while the Patagonia range is wonderfully aromatic and fresh, thanks to the natural lavender, jasmine and patchouli ingredients. Rest assured that all products in the four collections are loaded with anti-oxidant properties, mainly derived from vitamins A and E, helping to protect skin and lending it that irresistible healthy glow. Another natural ingredient in every AYRES lotion, shower cream, polish is the multi-purpose jojoba oil, which promises to keep skin smooth and wrinkle-free.

 

Of course, the effects of going natural will not be seen overnight. But maintaining a good daily skincare regime – starting with understanding and choosing quality beauty products that are gentle yet effective – will certainly pay off in the long-run. 

The post Why use natural skincare ingredients? appeared first on AYRES Beauty Blog.

The 5 Best Ways to Promote Your Content

by Sasha Kudler @ L&T Co.

When it comes to content marketing, putting yourself out there pays off. The Internet is saturated with content, and getting yours in front of prospective customers and clients requires more...

The post The 5 Best Ways to Promote Your Content appeared first on L&T Co..

22 Facebook Statistics that Every Marketer Must Know in 2017

by Brad Smith @ AdEspresso

Size matters online. Here’s why: At the start of 2017, more than 65 million local businesses had a Facebook page. Because bigger and better. There’s no shortage of Facebook case studies to follow (or copy). But with great amounts of case studies comes great amounts of migraines. So skip the series of Google searches. In Read more

Stylie – A Free CSS Web Animation Builder

by Jake Rocheleau @ Hongkiat

If you struggle with CSS3 syntax and want a simple way to create animations Stylie is a great tool to save. This is one of many free code generators with a focus on pure CSS animated effects. Stylie is totally free and open-sourced, hosted on GitHub and powered by a keyframe library called Rekapi. Read…

IAB Macedonia names new leadership

by Gašper @ Marketing magazin

Also, the new Board has been named as well. Besides Eftimovski, it consists of Darko Lazarevski (Kajgana Media), Nikola Ancevski (Ovation), Ira Babić (Brand Union), Damjan Dano (IWM Network), Nenad Ristevski (PublicisONE Mackdonija), Meri Shesho (McCann Skopje), Sashka Nikolova (Media Plan) and Igor Popovski (CrnoBelo Media). The main goal of the Bureau, established in 2012 […]

The post IAB Macedonia names new leadership appeared first on Marketing magazin.

5 Steps to Getting Everything Together Before Your Next Road Trip

by Mediajon @ iconshots

The summer may be coming to an end, but there’s still plenty of time to take one last road trip. The trick to road tripping is being prepared before you hit the road. No matter where you’re headed, take the steps below to ensure the trip goes smoothly. Make Sure Your Insurance is Adequate Hopefully, you’ve already got minimal liability insurance coverage, since it’s the law in 48 of the 50 states (and those two states have requirements to meet to forgo insurance). But the bare minimum doesn’t cover you in all situations, and recent changes to your driving record […]

Beauty recipe: Four (simple) ingredients, one ridiculously easy DIY lip scrub

by anubha @ The Beauty Gypsy

Lip scrubs seem to be taking over our world. They are literally all over the place. Case in point: Fresh Sugar Lip Polish, Sara Happ The Lip Scrub, Lush Bubblegum Lip Scrub and Bliss Fabulips Pout Polisher. To name just a few.  However, these little pots have to be one of the most important AND most overrated ... Read More about Beauty recipe: Four (simple) ingredients, one ridiculously easy DIY lip scrub

The post Beauty recipe: Four (simple) ingredients, one ridiculously easy DIY lip scrub appeared first on The Beauty Gypsy.

Here's What We're Buying from Urban Outfitters' Massive Home Sale

Here's What We're Buying from Urban Outfitters' Massive Home Sale

by Megan Stein @ PEOPLE.com

Have a case of the Tuesdays? Urban Outfitters has the cure.

The clothing store recently expanded its (secretly amazing) “Apartment” section to offer select pieces in stores across the country, and it’s celebrating with a massive sale. Bedding, lighting, furniture and more favorite finds are now discounted up to 40% off, and you’ll want to scoop up what stops you in your decorating tracks ASAP. If the price slash isn’t enough to persuade you, check out these 5 picks that we’re adding to our shopping carts now (in addition to the dreamy Moroccan poufs above):

RELATED: Every Home Product You Need to Show Your Pumpkin Spice Pride

1. Gumball Floor Lamp

Buy it!: $119.00; urbanoutfitters.com

2. 16-Piece Marble Glaze Dinnerware Set

Buy it!: $80.00; urbanoutfitters.com

3. Assembly Home Crewel Palms Pillow

Buy it!: $44.00; urbanoutfitters.com

RELATED: Everything We Know About Chip and Joanna Gaines’ Target Line So Far

4. Nora Saddle Chair

Buy it!: $129.00; urbanoutfitters.com

5. Ruffle Comforter

Buy it!: $129.00; urbanoutfitters.com


Nate Berkus Shares How His Entertaining Style Has Changed Since Welcoming Daughter Poppy

Nate Berkus Shares How His Entertaining Style Has Changed Since Welcoming Daughter Poppy

by Megan Stein @ PEOPLE.com

Nate Berkus is the expert on all things party planning. But since becoming a father to one-year-old daughter, Poppy, the designer’s go-to entertaining style has had a few changes.

“We entertain around her nap schedule now,” Berkus, artistic advisor for LG Studio, told PEOPLE at a breakfast on June 8, which celebrated the sleek line of high-end appliances he helped design.

RELATED: WATCH: Jessie James Decker Gives a Tour of Her Lovely Florida Beach House

But when Poppy isn’t snoozing, Berkus, 44, and husband Jeremiah Brent, 31, keep her busy with poolside play dates that are a far cry from a formal outdoor gathering.

“Our home is now filled with blow up toys from Target in the pool as opposed to margaritas,” Berkus said.

WATCH THIS: Designer Nate Berkus ‘Can’t Wait to Be a Family of 3!’

 

And the menu planning is even simpler.

“We throw food on the barbecue, we’ve actually even had a taco truck come once,” Berkus said. “We do put out snacks for the little ones, and they sit and throw them in the pool.”

RELATED: Chip and Joanna Gaines Share Hilarious First Date Story in New Sneak Peek of The Magnolia Story

Although the guest list has been tweaked to include Poppy’s younger crowd, the design-savvy couple couldn’t be happier with their new scene.

“It’s a welcome change,” Berkus said.

For Berkus’ best tips on stress-free summer entertaining, pick up this week’s issue of PEOPLE.


AI will redefine the role of manager

by Brienne Ghafourifar, Entefy @ VentureBeat

The superstar managers of the AI era will be much more than scheduling ninjas or efficient task managers. They’ll serve as bridges between AI systems and their team members, guiding them toward more innovative and collaborative pursuits. Finally rid of repetitive and cognitively uninteresting tasks, managers will be free to unleash the full breadth of […]

Top Facebook Updates That You Can’t Afford to Miss – September 2017 Edition

by Andrew Tate @ AdEspresso

Summer is (almost) over 🙁 To cheer you up we’re back with the latest Facebook updates handpicked just for you. User needs are constantly evolving, and Facebook has been working hard to roll out even more features and processes to accommodate these changes. This time around, we’ve found fresh new features and a few that Read more

Not just for selfies: Instagram ad campaigns are taking over the fashion world

Not just for selfies: Instagram ad campaigns are taking over the fashion world


FASHION Magazine

See the best Instagram ad campaigns » You cannot deny the fact that fashion and Instagram are a match made in heaven (honestly, what did we even do before

The Complete Guide to Creating Instagram Ads on Facebook

by Brad Smith @ AdEspresso

Instagram has over 7 million monthly active users now. And that number continues to grow every single month. Instagram is the place to be when it comes to visual content. Advertising on Facebook is great. But when you want to focus heavily on the visual aspects, Instagram should be your go-to platform. How do you even Read more

Mandy Moore for Garnier and Other Celebrity Beauty Campaigns of 2017

Mandy Moore for Garnier and Other Celebrity Beauty Campaigns of 2017


POPSUGAR Beauty

Scoring a beauty campaign usually means you "made it" as a celebrity, model, or influencer. And 2017 is already shaping up to be one of the best

Mexico Shaken by Quake Aftershock, Volcanic Ash Adds to Fear

by Michael O'Boyle and Noe Torres @ The Wire

The strong aftershock following Tuesday's devastating earthquake, raised fears of further collapses, paralysing rescue operations and terrifying residents.

The post Mexico Shaken by Quake Aftershock, Volcanic Ash Adds to Fear appeared first on The Wire.

The Top 8 Reasons Why Your Facebook Campaigns Are Not Delivering

by Tory Wenger @ AdEspresso

Have you ever asked yourself, “Why are my facebook ads not getting impressions?” After months of strategizing, late night copywriting, and hard work; your campaign is finally ready to go. You’ve got your target audience, you’ve checked for delivery issues, and all that’s really left is to click publish and watch the results come in. Read more

Microsoft releases new Windows 10 preview with 3 bug fixes ahead of Fall Creators Update

by Emil Protalinski @ VentureBeat

Microsoft today released a new Windows 10 preview for PCs with just three bug fixes. The company is simultaneously finalizing the Windows 10 Fall Creators Update, which is expected to arrive on October 17, and developing the update that will come after it. Windows 10 is a service, meaning it was built in a very […]

Fine Vines: Atlanta CMO Annual Social Highlights

by Lisa Nirell @ EnergizeGrowth

What do you get when you blend fun conversation, carefully selected wine pairings, and Balinese cuisine? A recipe for a highly memorable Atlanta CMO Annual Social! We celebrated our first year with our Marketing Leaders of Atlanta charter members. CMOs from QASymphony, Innovergent, Walker & Dunlop, iHealth Innovations, and others participated. Many joined me in sipping some […]

The post Fine Vines: Atlanta CMO Annual Social Highlights appeared first on EnergizeGrowth.

Top Beauty Marketing Strategies on Social Media

Top Beauty Marketing Strategies on Social Media


Synthesio

Here are a few top beauty marketing strategies to make sure your brand is cutting through the noise and leveraging social media to its utmost potential.

Bonus Videos: Overcoming Marketing Innovation Anxiety

by Lisa Nirell @ EnergizeGrowth

What is marketing innovation anxiety? It happens when we keep postponing innovation conversations and initiatives. Unfortunately, in Western cultures, most of us believe that looking busy is a badge of honor, so we default to the familiar—managing our daily problem inbox. My curiosity around marketing innovation anxiety, and the lack of a true commitment to […]

The post Bonus Videos: Overcoming Marketing Innovation Anxiety appeared first on EnergizeGrowth.

5 Unusual Snapchat Marketing Campaigns That Actually Worked

5 Unusual Snapchat Marketing Campaigns That Actually Worked


Hootsuite Social Media Management

How are other brands using Snapchat? Let’s take a look at some of the most unusual Snapchat marketing campaigns that actually worked.

Thomas Rhett Is Excited to Celebrate Christmas with Kids: Last Year ‘Was Literally Me, My Wife and 2 Dogs’

Thomas Rhett Is Excited to Celebrate Christmas with Kids: Last Year ‘Was Literally Me, My Wife and 2 Dogs’

by Mark Gray @ PEOPLE.com

Thomas Rhett has belted out a lot of songs in his career, but his newest single “Life Changes” is probably the most apropos.

On Aug. 12, he and his wife Lauren Akins welcomed daughter Ada James. Just a few months prior, the couple adopted their daughter, Willa Gray, now 22-months-old.

How’s that for life changes?

“Last Christmas it was literally me and my wife and two dogs, and this Christmas is going to be my wife, two dogs and two kids,” he told PEOPLE at the iHeartRadio music festival in Las Vegas on Saturday. “I would say that’s the most massive change on the planet.”

“It’s hard,” he said of juggling new fatherhood (times two!) and touring,”but Lauren has been so amazing.”

In fact, his wife flew to Los Angeles on Friday with the children to surprise him during his show at The Greek, which he says “is not an easy flight with two kids under 2.”

Like we said, life changes.

RELATED VIDEO: Thomas Rhett ‘Taking It One Day at a Time’ When Balancing Work and Family: There’s Never a ‘Perfect Time’ to Have Kids

“I meet people in meet and greet and people will say, ‘I know that that story is your story, but I kind of replace things that happen in my life and sing the chorus and it makes sense for all of us,'” Rhett said. “That’s one the things I thrive on as a songwriter is trying to make it as personal as I can and have it relate to as many people as humanly possible.”


The 10 Best Marketing Campaigns of 2016 - Brandwatch

The 10 Best Marketing Campaigns of 2016 - Brandwatch


Brandwatch

2016 was a brilliant year if you like innovative marketing campaigns. Otherwise it was terrible, so dive into the best marketing campaigns of 2016.

“Human sources will always be the bedrock”

by Gašper @ Marketing magazin

  An award winning journalist was recently declared as one of the most influential British journalists. Moreover, Calvert achieved a global recognition with a piece on corruption in FIFA, which eventually led to the fall of senior FIFA officials. Together with his colleague Heidi Blake he described the sensational investigative process in The Ugly Game book. […]

The post “Human sources will always be the bedrock” appeared first on Marketing magazin.

5 Ad Campaigns That Shatter Gender Stereotypes

5 Ad Campaigns That Shatter Gender Stereotypes


The Content Strategist

Forward-thinking brands are rethinking gender stereotypes; these 5 campaigns just might inspire your own content strategy.

Real Beauty? Measuring the Dove Marketing Program's Success

Real Beauty? Measuring the Dove Marketing Program's Success


EnergizeGrowth

More than 10 years after its debut, the Dove Real Beauty program remains a marketing icon and a source of controversy. What did it accomplish?

Ad campaigns feature real women, real bodies

Ad campaigns feature real women, real bodies


Occasional Planet

A new ad campaign by Betabrand tries to show what real women, unphotoshopped women, look like.

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns


Tubular Insights

L’Oréal is doing things right when it comes to influencer marketing - from smart segmentation to working with up-and-coming micro-influencers.

Beauty brands are now paying dogs and cats to tout their products on Instagram

Beauty brands are now paying dogs and cats to tout their products on Instagram


Business Insider

Pet influencers are becoming the latest faces of beauty brands, touting their products and headlining some of their biggest digital campaigns.

12 Hilarious Marketing Campaigns That Had the World Rolling

by Sasha Kudler @ L&T Co.

A day without laughter is a day wasted — luckily, these campaigns will have you in stitches. Laughter is the best medicine, which is why it’s no surprise that humor...

The post 12 Hilarious Marketing Campaigns That Had the World Rolling appeared first on L&T Co..

The Power Of Giving Landing Page Visitors FREE Incentives

by William Carillo @ Crescendo Agency

The post The Power Of Giving Landing Page Visitors FREE Incentives appeared first on Crescendo Agency.

A few thoughts on the word ‘work’

by Arthur Lieber @ Occasional Planet

There are few words in the English language that lend themselves more to disparate interpretations than ‘work.’ It’s been on my radar recently, first

The post A few thoughts on the word ‘work’ appeared first on Occasional Planet.

BoomTown boosts revenue 20% with Facebook voice insights

by @ Mobile Marketer - Latest News

The real estate software company was able to attribute phone calls to its Facebook ads, ultimately leading to a boost in revenue and ROI. 

How to Follow the Lead of the Most Powerful Content Marketers

by Salesforce Canada @ L&T Co.

Key takeaways from the brands that do content marketing best. Content marketing is an essential part of any brand’s messaging — but what role it plays in that messaging can...

The post How to Follow the Lead of the Most Powerful Content Marketers appeared first on L&T Co..

Who did Trump consult on his cruel DACA decision? Anybody?

by Renee Shur @ Occasional Planet

When Attorney General Jeff Sessions announced on September 5 that the Trump administration would be terminating DACA, Trump and members of his  governing gang

The post Who did Trump consult on his cruel DACA decision? Anybody? appeared first on Occasional Planet.

Best Offline GPS Map Apps for Android & iOS [2017]

by Karrar Haider @ Hongkiat

GPS Maps and navigations apps have totally changed the way we travel these days. You can have access to turn-by-turn navigation, complete traffic update, the best route to a destination, hotels nearby and many other types of handy road information, all in the palm of your hand. However, almost all of these apps require an…

Chip and Joanna Gaines Share Their Hilarious First Date Story

Chip and Joanna Gaines Share Their Hilarious First Date Story

by Megan Stein @ PEOPLE.com

Chip and Joanna Gaines are the definition of marriage goals, but their relationship didn’t necessarily have a fairytale start.

In the first chapter of The Magnolia Storyreleased as a sneak peek today, the Fixer Upper dream team spills the details of how they met — and it wasn’t exactly love at first sight.

Joanna agreed to go out on a date with Chip after meeting him and his roommate “Hot John” — who she actually tried to approach minutes earlier, but was too shy — in the waiting room of her dad’s auto shop. She had second thoughts, however, after Chip arrived an hour and a half late to pick her up.

RELATED: HGTV Star Joanna Gaines Talks Fixer Upper Fame and Work-Life Balance: ‘Family Is First’

“He didn’t apologize for being late, either. He had so much confidence. I don’t know. I can’t explain it. Only Chip could be an hour and a half late and have no one mad about it,” Joanna writes.

WATCH THIS: HGTV Stars Anthony Carrino and John Colaneri Compete to Make the Better Birdhouse

The chapter continues to describe the timeline of their relationship, which didn’t actually start until months after they first went out, when Chip (in typical guy fashion) finally called Joanna back.

“I’d made a bet with Hot John to see who could hold out the longest before calling our dates back,” Chip writes “I really wanted that fifty dollars from John! That’s the only reason I didn’t call.”

After they went out a second time, the rest was history.

RELATED: The Property Brothers Throw a House Party in New ‘Let the Night Shine In’ Music Video

For the full access to the details on their meet-cute, relatable dating moments, and how they got their start on HGTV (hint: it involves a very expensive impulse buy), preorder the The Magnolia Story here.


13 Billboards that Literally Stopped Traffic

by Ami Foote @ L&T Co.

What’s the point of running an ad if it’s not going to turn a few heads? The only time traffic is a good thing? When it’s your ad that’s causing...

The post 13 Billboards that Literally Stopped Traffic appeared first on L&T Co..

The Best Fashion and Beauty Advertising Campaigns

The Best Fashion and Beauty Advertising Campaigns


Marie Claire

These are the best fashion and beauty advertising campaigns that show what you will be wearing and how you'll be dressing in the seasons ahead.

The road beyond self-driving cars

by John Jones, Fjord @ VentureBeat

Many autonomous vehicle discussions don’t go far enough in describing the impact the technology will have on behavior over time. We are concerned mostly with whether we’re talking about “hands on” or “hands off” the steering wheel, but at some point, confidence in the technology will grow and we won’t have to pay attention to […]

Top Three Ad Campaigns for Spring - The Beauty Gypsy

Top Three Ad Campaigns for Spring - The Beauty Gypsy


The Beauty Gypsy

If the gorgeous ads peaking out from fashion magazines are anything to go by, this spring is going to be super-pretty, ultra-feminine and drenched in ice cream pastels. And even though the ads I am talking about are for clothes rather than beauty products, who wouldn’t want to recreate these candy-coated makeup looks as the ... Read More about Top Three Ad Campaigns for Spring

Video Content Marketing Is On The Rise. Here’s How To Make It Work For Your Business.

by Lexi Merritt @ Digital Brew

You’ve spent years cultivating a strong presence for your brand online, providing useful content, engaging social media posts and, now, […]

The post Video Content Marketing Is On The Rise. Here’s How To Make It Work For Your Business. appeared first on Digital Brew.

How To Launch A Local Video Marketing Campaign (Ft. 30+ Content Ideas!)

by Lexi Merritt @ Digital Brew

When own or work for a local business, you know it can be difficult to pull in new customers. While […]

The post How To Launch A Local Video Marketing Campaign (Ft. 30+ Content Ideas!) appeared first on Digital Brew.

55 Amazing Instagram Ads Examples To Inspire You

55 Amazing Instagram Ads Examples To Inspire You


AdEspresso

Facebook Twitter Google+ Pinterest LinkedInIf you want to reach Millennials, get more engagement per post than Twitter, or boost your brand awareness, you need to be on Instagram. But you can’t just take your existing social campaigns and export them—it’s a different platform than Facebook and Twitter, with its own learning curve. Color, clear imagery, Read more

Drafting An Event Marketing Plan? Here’s How To Include Video, Step-By-Step

by Lexi Merritt @ Digital Brew

Conferences, live-streams, karaoke parties — you name it. If it’s an event that you’re using to generate leads or turn a […]

The post Drafting An Event Marketing Plan? Here’s How To Include Video, Step-By-Step appeared first on Digital Brew.

Making Facebook Ads Work for Your Self-published Novel

by David Penny @ Design School

The post Making Facebook Ads Work for Your Self-published Novel appeared first on Design School.

iOS 11: Everything Apple added to Siri

by Khari Johnson @ VentureBeat

The debut of iOS 11 this week brought changes that include augmented reality games and a better iMessage experience, but perhaps no aspect of the operating system was more changed than Siri. Siri has gained more than a dozen new features, from the potential to share your social media account with a QR code to […]

What Are the Best Times to Post on Facebook?

by Ana Gotter @ AdEspresso

It’s no secret that Facebook’s organic reach- to put it delicately- sucks. Thanks to the ever-changing algorithm, it’s been becoming increasingly difficult for Pages to have their content showing up in newsfeeds for the past few years. As a result, businesses and marketers are looking for every hack and strategy they can think of to Read more

The Benefits of Lemongrass Oil

by marketing@ayresbeauty.com (ayresadmin) @ AYRES Beauty Blog

 

You’ve probably heard all about the benefits of essential oils such as patchouli, lavender and rosemary. Their properties have been widely researched, used in aromatherapy treatments and featured in health and beauty magazines the world over. But what if we were to tell you that there’s another, lesser known oil, that has a long list of skin-loving benefits? A main ingredient in the AYRES Pampas Sunrise collection, natural lemongrass oil is the infection-busting, muscle-relaxing, skin-healing queen of all oils, and to top it all off, it has an alluring citrusy scent that will leave you feeling - and smelling - summer fresh. Here are 4 reasons why we love it:

 

The top 4 Benefits of Lemongrass Oil:

 

1)  It’s a mood enhancer. Research has shown that lemongrass oil reduces stress and anxiety. By helping relax muscles and the mind, it helps aid sleep and is also used for aromatherapy massages. Slather on our Pampas Sunrise body butter or body polish and feel your serotonin levels rise.

 

2)  It’s a natural cleanser. Packed with essential vitamins, lemongrass oil has antimicrobial properties that keep bacteria at bay. Not only that but its astringent properties help control excess oil by closing pores. Our shower cream and bar soap have a three-in-one effect: they’ll strengthen, clean and tone your skin, leaving it with a healthy glow.

 

3)  It’s an antioxidant. Citral, a main component of lemongrass oil, is thought to stop the growth of skin cancer cells. Together with vitamins A and E in our Pampas Sunrise body lotion, the aromatic essential oil helps neutralise free radicals and protect your skin from harm.

 

4)  It boosts the immune system. Lemongrass oil absorbs nutrients into the skin, helping your body stay strong and healthy, on the inside and on the out.

 

Blended with other all-natural citrus scents such as mandarin, lime and lemon blossom, the Pampas Sunrise collection was created to revitalise and refresh the skin. A subtle undertone of cedar wood gives our products on this line a unique and irresistible aroma, and the addition of jojoba oil moisturizes and softens the skin.

The post The Benefits of Lemongrass Oil appeared first on AYRES Beauty Blog.

Study: Mobile ad effectiveness increases 30% from prior year

by @ Mobile Marketer - Latest News

Consumer packaged goods companies yielded better return on ad spending, 4Info found.

Daily Rituals for Perfect Skin

by marketing@ayresbeauty.com (ayresadmin) @ AYRES Beauty Blog

 

Keeping your skin smooth, supple and blemish-free is easier than you think, no matter what your age or skin type. It’s just a question of establishing good skincare habits at home – and sticking to them every day. Here are our 5 perfect skin care tips for healthy happy skin.

 

Exfoliate:

For a perfect complexion, dermatologists recommend exfoliating once or twice a week. Infused with herbal extracts, our Midnight Tango Body Polish is formulated with mild exfoliating agents such as apricot seed powder to gently remove dead skin cells so that new cells can emerge. Plus, our Midnight Tango range has a seriously seductive fragrance: a sweet orange blossom, vanilla, neroli and ylang-ylang blend.

 

Cleanse: 

To avoid clogging up your pores, it’s essential that you use a good cleanser – and use it often. The AYRES cleansing beauty products are made with natural, skin-loving ingredients that not only clean but also nourish the skin. It's no secret that essential oils leave skin feeling soft, which is why our Sweet Nostalgia Bar Soap is enriched with smooth shea butter and olive oil; and our best-selling Pampas Sunrise shower cream is blended with jojoba oil.

 

Moisturize:

Thought only people with dry skin have to moisturize? Think again. To get that irresistible healthy glow, it’s worth investing in a quality, parabens-free body moisturizer and apply religiously morning and night, whatever your skin type. Our Midnight Tango Body Polish and Patagonia body butter are made with all-natural ingredients and enriched with antioxidants such as vitamin E and A to help skin looking young and radiant. 

 

Sleep: 

There’s a reason why a good night’s rest is called ‘beauty sleep’ – an uninterrupted 8-hour shuteye leaves you and your skin feeling refreshed and energized. Skin cells repair and renew during sleep, so don’t get in the habit of staying up late too many nights in a row. 

 

Hydrate:

The number one rule for healthy skin is to keep hydrated. This means upping your H20 intake – we recommend carrying a bottle of mineral water with you everywhere you go – as well as investing in a good body lotion. Our Sweet Nostalgia Body Lotion will not only leave you smelling divine (think jacaranda, gardenia and white peonies with an undertone of apricot) but will also leave your skin looking and feeling hydrated, silky soft to the touch and thoroughly revitalized. 

The post Daily Rituals for Perfect Skin appeared first on AYRES Beauty Blog.

Pakistan Envoy Passes off Gaza Teen as Kashmiri Girl, Misquotes Arundhati Roy

by The Wire Staff @ The Wire

New Delhi: Exercising her right to reply after External Affairs Minister Sushma Swaraj lashed out at Pakistan for supporting terrorism, Pakistani envoy to the UN Maleeha Lodhi attacked India for “killing hundreds of women, children and men in Kashmir”. In her address to the 72nd UN General Assembly session on Saturday, Swaraj had […]

The post Pakistan Envoy Passes off Gaza Teen as Kashmiri Girl, Misquotes Arundhati Roy appeared first on The Wire.

It's an ad, but Dove's Real Beauty campaign is a gamechanger

It's an ad, but Dove's Real Beauty campaign is a gamechanger


The Independent

When Dove’s latest tear-jerking advert hit the web, I was strangely one of the few people that found it empowering and uplifting.

Governor General of Canada Thinks It Would Be ‘Marvelous’ If Prince Harry and Meghan Markle Got Married

Governor General of Canada Thinks It Would Be ‘Marvelous’ If Prince Harry and Meghan Markle Got Married

by Stephanie Petit @ PEOPLE.com

Add another person to the list of those helping Meghan Markle and Prince Harry someday marry!

David Johnston, Governor General of Canada, told ITV that the romance is strengthening ties between the U.K. and Canada, where the American actress films her show Suits and has adopted as a second home.

“I think it would be quite marvellous and I hope it would be quite marvellous for him and obviously it will help to bring us together,” Johnston said. “But, you know, that reflects so many of the people-to-people ties that are so strong. I think about 20% of our citizens would claim British heritage so those ties are very strong.”

Johnston said that he “didn’t know” that Markle, 36, was sitting near him at the opening ceremonies for the Invictus Games in Toronto.

“ was alone but you say, I gather, there was a young lady in the audience who was watching him with great interest,” he said.

RELATED VIDEO: Meghan Markle and Prince Harry’s History (So Far)

Markle was all smiles as she cheered on the athletes in the Paralympic-style Invictus Games for wounded service members from around the world. Meanwhile, Harry sat a few rows away next to First Lady Melania Trump whom he met with earlier in the day.

Toronto has become a special place for the couple. Harry made a secret detour from the Caribbean to spend time with Markle in her adopted hometown in December. The royal couple also spent Easter weekend together in Toronto. Harry also called Toronto a “home away from home” when he met with Johnston.

“Despite the distance, the media attention and everything else, there’s a real ease to their relationship,” a source previously told PEOPLE. “It just works. They are deeply happy.”


Free Profile GUI PSDs for Social Networking Sites

by Jake Rocheleau @ Hongkiat

Freebie PSDs are the norm amongst web designers. We love to share and the community is built around helping designers improve their workflow with pre-made graphics. There’s no need to reinvent the wheel in design, so it makes sense to use free kits for big projects such as iOS app GUIs. But, what about customizing…

Fifth SoMo Borac receives record number of entries

by Gašper @ Marketing magazin

The most entries have been submitted in SoMo Social (25) while Digital Mix sees 24 entries. 22 projects are competing in SoMo Content. “We are very pleased to receive a large number of entries in all categories,” remarks Ružica Vrdoljak Ličina, co-organizer of SoMo Borac. “We are especially happy about 16 entries in the category […]

The post Fifth SoMo Borac receives record number of entries appeared first on Marketing magazin.

Pregnant Kylie Jenner Flashes a Bit of Her Baby Bump and Poses in a Bathrobe with Her Girlfriends

Pregnant Kylie Jenner Flashes a Bit of Her Baby Bump and Poses in a Bathrobe with Her Girlfriends

by Stephanie Petit @ PEOPLE.com

Kylie Jenner is teasing the first signs of a baby bump.

The 20-year-old reality star, who is expecting her first child with beau Travis Scott, shared a glimpse of her stomach in an Instagram photo wishing her BFF Jordyn Woods a happy birthday. In the photo — which was taken on Friday but uploaded on Sunday — Jenner rests her hand on her waist, slightly lifting her baggy black sweatshirt to expose a glimpse of her stomach.

“Yesterday was cute,” Jenner captioned the image with Woods and a giraffe. “Hope you had the happiest of birthdays Jordy. Love you forever ever and beyond..”

The makeup mogul posted another photo with several girlfriends on Sunday, where they’re all posing in white bath robes.

“Mornings,” she simply captioned the mirror selfie with a happy face.

RELATED: Is This When Travis Scott Found Out Kylie Jenner Was Pregnant with His Child?

One day after sources confirmed to PEOPLE that she is pregnant, Jenner headed to Las Vegas to watch him perform at the iHeartRadio Music Festival. The Keeping Up with the Kardashians star, who is expecting a baby girl in February, covered up her bump with an oversized black t-shirt and brown plastic pants.

From a VIP platform, Jenner watched Scott, 25, perform with DJ Khaled, Chance The Rapper, Demi Lovato and French Montana at the T-Mobile Arena.

Scott and Jenner are both exciting about becoming new parents.

“It is an unexpected but completely amazing turn of events that she could not be more excited or thrilled about,” a source previously said.

RELATED: All the Outfits Kylie Jenner Has Worn to Hide Her Pregnancy

“Everyone is overjoyed for her,” the source added. “This is the happiest she’s ever been.”

RELATED VIDEO: Kylie Jenner, 20, Pregnant with First Child with Travis Scott: They’re ‘Really Excited,’ Says Source

Another insider said Scott began telling friends about the pregnancy in July. “He was so excited he couldn’t keep it in,” says the insider. “He’s been so affectionate and protective of Kylie since they found out. He can’t wait to be a dad.”

Jenner has been dating Scott since earlier this year.

Her baby won’t be the only new member joining the famous KarJenner brood: older sister Kim Kardashian West is also expecting via surrogate. Kardashian West shares two other children with husband Kanye WestSaint, who is 21 months old, and daughter North, who turned 4 in June.

Jenner’s also aunt to brother Rob Kardashian‘s daughter Dream, 10 months, and sister Kourtney Kardashian‘s three children: Mason, 7, Penelope, 5, and Reign, 2.


Intel believes WiGig will be a viable option for wireless high-end VR

by Dean Takahashi @ VentureBeat

Intel showed off a demo this week of WiGig wireless networking technology that can connect a high-performance PC with a wireless virtual reality headset, providing a new option for doing VR without the annoying cables. The WiGig technology, which uses a short-range 60-gigahertz radio, can transfer data at fast enough rates to feed VR imagery […]

Dems: Let’s try politics without the donor class

by Arthur Lieber @ Occasional Planet

There’s nothing particularly sexy about what’s happening above the radar in Democratic politics. Primaries for Congress and states don’t start until well after the

The post Dems: Let’s try politics without the donor class appeared first on Occasional Planet.

Silicon Valley should reject Saudi Arabia

by Electronic Frontier Foundation @ VentureBeat

American companies face a difficult tradeoff when dealing with government requests, but they should just say no to Saudi Arabia, which is using social media companies to do its dirty work in censoring Qatari media. Over the past few weeks, both Medium and Snap have caved to Saudi demands to geoblock journalistic content in the […]

Even bots need to build character

by Steph Hay, Capital One @ VentureBeat

Conversation designer Mindy Gold once prototyped a fitness bot with no stated name or gender. Its function was to keep female exercisers motivated with daily prompts. While testing it with a potential customer, Mindy realized the woman was referring to the bot as “him.” “He just told me I had to burn 50 more calories,” […]

A Brief of History of Tango

by marketing@ayresbeauty.com (ayresadmin) @ AYRES Beauty Blog

 

Like the AYRES beauty collections, tango too was born from a blend of exotic ingredients. Its origins can be traced back to African, European and South American steps and sounds fused together back in the late 19th century. Its birthplace, the docks of the River Plate.

 

The history of tango is a magical rags-to-riches tale: a genre created in Buenos Aires’s poorest neighbourhoods which made its way to the world’s most elegant dancehalls. To this day, tango is one of Argentina’s most captivating cultural exports.

 

Following Europe’s dramatic economic downfall of the 1880s, millions of male immigrants made their way to Argentina in search of a better life. By night, after a hard day’s work at the docks, they gathered to express yearning for their homelands through music – sounds of the violin, flamenco guitar, bandoneon, Argentine folk, Cuban habanera and African candombe of the freed slaves were combined to create the first tango. The accompanying dance was also an amalgamation of steps – primarily the waltz, mazurka and polka. It started off as a semi-combative dance between two men and gradually became a type of mating dance in the bordellos.

 

At the beginning of the 20th century, Argentina became one of the world’s wealthiest countries. The elite took to holidaying in Europe, and news of this risqué, exotic dance called tango spread among Parisian nobility. The craze quickly took off. Only when the genre became the height of fashion in Europe did the Argentine elite embrace the tango as their own.

 

Throughout the 1900s, tango became mainstream in Argentina. Singers such as Carlos Gardel and composers like Astor Piazzolla became household names and are still revered in Argentina to this day. In the 1940s, populist leaders Eva and Juan Perón were great lovers of the tango – under their government, its popularity soared, only to decline in the 50s and 60s during Argentina’s frequent coup d'états. The 80s saw a revival of the classic tango in Paris and Argentina; while the 90s experienced the rise of electro-tango – a sub-genre that gave the tango a new lease of life.

 

Although the tango has evolved dramatically since its humble beginnings, it has always retained its key element: passion. It’s this Latin passion that inspired our bestselling Midnight Tango Collection; the nostalgic sounds of the bandoneon, the romance of an embrace and the sensual fishnet stockings of the dancers are all reflected in the AYRES products.

The post A Brief of History of Tango appeared first on AYRES Beauty Blog.

The Proven Strategy for How to Market an App Globally

by Guest Post @ AdEspresso

Mobile is global. And thanks to the advertising ecosystem of the giants like Facebook and Google (there are some more) it is possible to reach a global audience of approximately 2 billion mobile users. Users who use apps like Facebook, WhatsApp or Instagram daily and who may be interested in installing your app or game Read more

Activism and Tokenism: When Corporates Use Ad Campaigns to Mask Their Infractions

Activism and Tokenism: When Corporates Use Ad Campaigns to Mask Their Infractions


The Wire

Whether Tata Tea or Pepsi, the ads mock the work done by activists, reducing them to caricatures.

LG patents VR display that tackles the screen-door effect

by Jamie Feltham, Upload VR @ VentureBeat

Current displays for VR headsets enable us to peer into virtual worlds with ease, but there’s plenty of room for improvement. According to a recently discovered patent, LG is taking aim at one of those areas; the dreaded screen-door effect. The patent, which was published last week, details a display that is “capable of alleviating a […]

Why Marketing ROI Often Misses the Point

by Lisa Nirell @ EnergizeGrowth

It was a crisp fall day in October 2000. I was preparing for a big presentation to the leadership team in Microsoft’s Redmond, WA headquarters. As an outside consultant working for Siebel Systems, I needed to prove myself quickly, and demonstrate that we were generating a solid marketing ROI for them. This was an exciting […]

The post Why Marketing ROI Often Misses the Point appeared first on EnergizeGrowth.

Top Instagram Updates You Need to Know – September 2017 Edition

by Ana Gotter @ AdEspresso

Happy September, everyone! This month’s updates don’t include any shocking new features, but instead the really exciting—and valuable—enhancement of features Instagram already had. They’re providing us with more flexibility and functionality for how we’re currently using Instagram as marketers, making it more effective and simple for us all at once. In this update, we’re going Read more

Represent Communications and Get Interactive partner to expand their native advertising output

by Gašper @ Marketing magazin

Borislav Miljanović (pictured), CEO of Represent Communications, describes the partnership as a logical consequence of many years of work in the field of communications and public relations. “We recognised Get Interactive as a reliable partner with many years of experience in native advertising in the Slovenian market, which provides us with technological and expert support, […]

The post Represent Communications and Get Interactive partner to expand their native advertising output appeared first on Marketing magazin.

The Benefits of Lemongrass Oil

by marketing@ayresbeauty.com (ayresadmin) @ AYRES Beauty Blog

 

You’ve probably heard all about the benefits of essential oils such as patchouli, lavender and rosemary. Their properties have been widely researched, used in aromatherapy treatments and featured in health and beauty magazines the world over. But what if we were to tell you that there’s another, lesser known oil, that has a long list of skin-loving benefits? A main ingredient in the AYRES Pampas Sunrise collection, natural lemongrass oil is the infection-busting, muscle-relaxing, skin-healing queen of all oils, and to top it all off, it has an alluring citrusy scent that will leave you feeling - and smelling - summer fresh. Here are 4 reasons why we love it:

 

The top 4 Benefits of Lemongrass Oil:

 

1)  It’s a mood enhancer. Research has shown that lemongrass oil reduces stress and anxiety. By helping relax muscles and the mind, it helps aid sleep and is also used for aromatherapy massages. Slather on our Pampas Sunrise body butter or body polish and feel your serotonin levels rise.

 

2)  It’s a natural cleanser. Packed with essential vitamins, lemongrass oil has antimicrobial properties that keep bacteria at bay. Not only that but its astringent properties help control excess oil by closing pores. Our shower cream and bar soap have a three-in-one effect: they’ll strengthen, clean and tone your skin, leaving it with a healthy glow.

 

3)  It’s an antioxidant. Citral, a main component of lemongrass oil, is thought to stop the growth of skin cancer cells. Together with vitamins A and E in our Pampas Sunrise body lotion, the aromatic essential oil helps neutralise free radicals and protect your skin from harm.

 

4)  It boosts the immune system. Lemongrass oil absorbs nutrients into the skin, helping your body stay strong and healthy, on the inside and on the out.

 

Blended with other all-natural citrus scents such as mandarin, lime and lemon blossom, the Pampas Sunrise collection was created to revitalise and refresh the skin. A subtle undertone of cedar wood gives our products on this line a unique and irresistible aroma, and the addition of jojoba oil moisturizes and softens the skin.

The post The Benefits of Lemongrass Oil appeared first on AYRES Beauty Blog.

A Brief of History of Tango

by marketing@ayresbeauty.com (ayresadmin) @ AYRES Beauty Blog

 

Like the AYRES beauty collections, tango too was born from a blend of exotic ingredients. Its origins can be traced back to African, European and South American steps and sounds fused together back in the late 19th century. Its birthplace, the docks of the River Plate.

 

The history of tango is a magical rags-to-riches tale: a genre created in Buenos Aires’s poorest neighbourhoods which made its way to the world’s most elegant dancehalls. To this day, tango is one of Argentina’s most captivating cultural exports.

 

Following Europe’s dramatic economic downfall of the 1880s, millions of male immigrants made their way to Argentina in search of a better life. By night, after a hard day’s work at the docks, they gathered to express yearning for their homelands through music – sounds of the violin, flamenco guitar, bandoneon, Argentine folk, Cuban habanera and African candombe of the freed slaves were combined to create the first tango. The accompanying dance was also an amalgamation of steps – primarily the waltz, mazurka and polka. It started off as a semi-combative dance between two men and gradually became a type of mating dance in the bordellos.

 

At the beginning of the 20th century, Argentina became one of the world’s wealthiest countries. The elite took to holidaying in Europe, and news of this risqué, exotic dance called tango spread among Parisian nobility. The craze quickly took off. Only when the genre became the height of fashion in Europe did the Argentine elite embrace the tango as their own.

 

Throughout the 1900s, tango became mainstream in Argentina. Singers such as Carlos Gardel and composers like Astor Piazzolla became household names and are still revered in Argentina to this day. In the 1940s, populist leaders Eva and Juan Perón were great lovers of the tango – under their government, its popularity soared, only to decline in the 50s and 60s during Argentina’s frequent coup d'états. The 80s saw a revival of the classic tango in Paris and Argentina; while the 90s experienced the rise of electro-tango – a sub-genre that gave the tango a new lease of life.

 

Although the tango has evolved dramatically since its humble beginnings, it has always retained its key element: passion. It’s this Latin passion that inspired our bestselling Midnight Tango Collection; the nostalgic sounds of the bandoneon, the romance of an embrace and the sensual fishnet stockings of the dancers are all reflected in the AYRES products.

The post A Brief of History of Tango appeared first on AYRES Beauty Blog.

Tencent lures US advertisers with more direct route to Chinese consumers

by @ Mobile Marketer - Latest News

The company has a new suite of advertising products to help American brands reach its nearly 1 billion monthly users.

24 Questions to Clear Innovation Clutter

by Lisa Nirell @ EnergizeGrowth

What contributes to marketing overwhelm (other than the 7,000 products on the martech chart)? Overstuffed calendars. They create marketing innovation clutter, which hampers growth and competitive relevance. How crowded is your calendar? Among our CMO communities, the predominant cause of marketing innovation resistance is self-inflicted overwhelm. It’s insidious. I have found that it’s usually triggered […]

The post 24 Questions to Clear Innovation Clutter appeared first on EnergizeGrowth.

Facebook rolls out new offline targeting tools to all advertisers

by @ Mobile Marketer - Latest News

First reported to be in testing last month, the tools are already driving results for brands like KFC, Dick's Sporting Goods and Macy's. 

Cosmetics & Beauty

Cosmetics & Beauty


The Drum

Latest marketing and advertising news for Cosmetics & Beauty, including insights and opinions.

How to Go Viral: Pepsi’s “Gladiator”

by Ami Foote @ L&T Co.

A rockstar marketing strategy doesn’t need to use literal rock stars — but as Pepsi showed us, it definitely doesn’t hurt. In 2004 Pepsi “rocked” the marketing world with an...

The post How to Go Viral: Pepsi’s “Gladiator” appeared first on L&T Co..

10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral

10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral


Inc.com

Pretty pictures no longer cut it.

Black Model Recreates Famous Ad Campaigns to Shine Light on Lack of Racial Diversity

Black Model Recreates Famous Ad Campaigns to Shine Light on Lack of Racial Diversity


NewBeauty

She's definitely got people's attention. 

A Brief History of Fashion's Most NSFW, Controversial Ad Campaigns, From Eckhaus Latta to Calvin Klein

A Brief History of Fashion's Most NSFW, Controversial Ad Campaigns, From Eckhaus Latta to Calvin Klein


W Magazine

From this week's Eckhaus Latta campaign to Tom Ford, fashion has a long, proud history of steaming up its ads. Here, revisit the industry's most provocative campaigns.

Daily Rituals for Perfect Skin

by marketing@ayresbeauty.com (ayresadmin) @ AYRES Beauty Blog

 

Keeping your skin smooth, supple and blemish-free is easier than you think, no matter what your age or skin type. It’s just a question of establishing good skincare habits at home – and sticking to them every day. Here are our 5 perfect skin care tips for healthy happy skin.

 

Exfoliate:

For a perfect complexion, dermatologists recommend exfoliating once or twice a week. Infused with herbal extracts, our Midnight Tango Body Polish is formulated with mild exfoliating agents such as apricot seed powder to gently remove dead skin cells so that new cells can emerge. Plus, our Midnight Tango range has a seriously seductive fragrance: a sweet orange blossom, vanilla, neroli and ylang-ylang blend.

 

Cleanse: 

To avoid clogging up your pores, it’s essential that you use a good cleanser – and use it often. The AYRES cleansing beauty products are made with natural, skin-loving ingredients that not only clean but also nourish the skin. It's no secret that essential oils leave skin feeling soft, which is why our Sweet Nostalgia Bar Soap is enriched with smooth shea butter and olive oil; and our best-selling Pampas Sunrise shower cream is blended with jojoba oil.

 

Moisturize:

Thought only people with dry skin have to moisturize? Think again. To get that irresistible healthy glow, it’s worth investing in a quality, parabens-free body moisturizer and apply religiously morning and night, whatever your skin type. Our Midnight Tango Body Polish and Patagonia body butter are made with all-natural ingredients and enriched with antioxidants such as vitamin E and A to help skin looking young and radiant. 

 

Sleep: 

There’s a reason why a good night’s rest is called ‘beauty sleep’ – an uninterrupted 8-hour shuteye leaves you and your skin feeling refreshed and energized. Skin cells repair and renew during sleep, so don’t get in the habit of staying up late too many nights in a row. 

 

Hydrate:

The number one rule for healthy skin is to keep hydrated. This means upping your H20 intake – we recommend carrying a bottle of mineral water with you everywhere you go – as well as investing in a good body lotion. Our Sweet Nostalgia Body Lotion will not only leave you smelling divine (think jacaranda, gardenia and white peonies with an undertone of apricot) but will also leave your skin looking and feeling hydrated, silky soft to the touch and thoroughly revitalized. 

The post Daily Rituals for Perfect Skin appeared first on AYRES Beauty Blog.

European food delivery startup Deliveroo raises $385 million at a more than $2 billion valuation

by Paul Sawers @ VentureBeat

European food delivery company Deliveroo has raised a whopping $385 million at a valuation of more than $2 billion, according to a statement issued by the company this morning. Deliveroo had previously raised around $475 million, the most recent tranche coming via a $275 million series E round last August. With another $385 million in […]

Twitch broadcaster turns single-player Darkest Dungeon into a co-op game

by Stephanie Chan @ VentureBeat

Why face the sanity-breaking horrors of Darkest Dungeon alone when you could use the buddy system? For over a month now, livestreamer and YouTube creator John Wolfe has been playing the role-playing game Darkest Dungeon with three other friends, effectively turning a single-player game into a multiplayer co-op. He runs it like a campaign of Dungeons & Dragons, […]

‘This Is a Mass Casualty Situation’: 1 Dead and Multiple People Injured After Gunman Opens Fire in Nashville Church

‘This Is a Mass Casualty Situation’: 1 Dead and Multiple People Injured After Gunman Opens Fire in Nashville Church

by Stephanie Petit @ PEOPLE.com

One person was killed and seven others were wounded during a shooting at a church in Antioch, Tennessee, on Sunday morning.

Metro Nashville Police announced on Twitter that a shooter opened fire at Church of Christ Burnette Chapel. They said that one woman died and an additional six people were shot, with another person wounded by being pistol whipped.

The Nashville Fire Department said “all of the wounded except for one is over the age of 60.”

“This is a mass casualty situation. All of the wounded have been transported to area hospitals,” the department said. “The majority are older adults.”

The shooter was also wounded and taken to a hospital, police said.

Bill Hunter, a former minister of the church, told Tennessean reporter Natalie Allison, “A fella walked in, sat down in a seat and pulled out a pistol and started shooting.”

A woman living next door to the church told WKRN two people came up to her door and said, “Someone is shooting at us at the church.” Her husband went to the church and saw a victim that had been shot in the back.

Want to keep up with the latest crime coverage? Click here to get breaking crime news, ongoing trial coverage and details of intriguing unsolved cases in the True Crime Newsletter.

Nashville police were not immediately available for further comment.

According to News Channel 5, victims were sent to both Vanderbilt University Medical Center and Tristar Skyline Medical Center. Both hospitals have been placed on mass casualty alert.

• PEOPLE’s special edition True Crime Stories: 35 Real Cases That Inspired the Show Law & Order is on sale now.

The church,  holds a weekly service at 10 a.m., reports the Tennessean. The area around the church is shut down as police continue their investigation.


20 Best Wireless Charging Pads for iPhone 8 and iPhone X So Far

by Karrar Haider @ Hongkiat

Wireless charging was one of the headline features of the new iPhone devices in the September 2017 Apple event. Although, you’ll be able to get your hands on the new devices soon, but Apple didn’t release any wireless charging pad to help you wirelessly charge your device. All we got is an introduction to Apple’s…

Benicio del Toro Urges Fans to Help Puerto Rico: ‘Nothing You’ve Read or Watched on TV Compares’

by Maria Pasquini @ PEOPLE.com

On Sunday, Puerto Rican actor Benicio del Torro shared a video message with PEOPLE urging his fans to donate to hurricane relief efforts in Puerto Rico.

“I want to read a little excerpt of a message from a family member, one of the 3.5 American citizens that experienced the devastation of Hurricane Maria from the island of Puerto Rico,” he said.

“Saturday Sept. 23, 2017,” he continued. “Three days after Hurricane Maria crossed through the island. Finally the sun came out today and for the first time we can clearly see the aftermath. Nothing you’ve read or watched on tv compares to the destruction we see with our very eyes. End of quote.”

“Hurricane Maria has left a path of destruction and loss of life, the full extent of which has yet to be determined. Please help me help our people and donate to Unidos for Puerto Rico,” he added.

On Sept. 20, Hurricane Maria made landfall on the 100-mile-long island of Puerto Rico, causing such tremendous damage with its 155-mph winds that it knocked out power for all 3.5 million residents.

Maria killed at least nine people on Dominica before it moved to Puerto Rico, where it toppled trees, tore roofs from buildings, and damaged reservoirs and rivers that—along with heavy rain—have caused severe flooding.

This came just two weeks after ferocious Hurricane Irma destroyed much of the U.S. Virgin Islands and killed three people in Puerto Rico.

Donate to Unidos for Puerto Rico here. 


2 Separate National Anthem Singers Take a Knee in Protest During NFL Games After Trump’s Tirade

2 Separate National Anthem Singers Take a Knee in Protest During NFL Games After Trump’s Tirade

by Maria Pasquini @ PEOPLE.com

On Sunday, two national anthem singers — one in Detroit and one in Tennessee — chose to take a knee during their performances.

In Detroit, Rico Lavelle who sang the national anthem before the Detroit Lions and Atlanta Falcons game, ended his performance by taking a knee.

Over in Tennessee, The Voice runner-up Meghan Linsey performed ahead of the Sunday game between the Tennessee Titans and the Seattle Seahawks and also took a knee after finishing the song.

Both the Titans and the Seahawks protested the national anthem and stayed in their locker rooms for the performance.

RELATED VIDEO: Story Behind the Story: PEOPLE Editor Corroborates Natasha Stoynoff’s Allegations Against Donald Trump

The Seahawks released a statement minutes before kickoff about their decision saying, “as a team we have decided we will not participate in the national anthem. We will not stand for the injustice that has plagued people of color in this country.”

“Out of love for our control and in honor of the sacrifices made on our behalf, we unite to opposite those that would deny our most basic freedoms. We remain committed in continuing to work towards equality and justice for all,” added the team.

The Titans also issued a statement saying, “As a team, we wanted to be unified in our actions today. The players jointly decided this was the best course of action. Our commitment to the military and our community is resolute and the absence of our team for the national anthem shouldn’t be misconstrued as unpatriotic.”

In a video posted by the team, the players can be seen walking onto the field with their arms linked together in solidarity.

The Seahawks also shared a photo of their team walking onto the field with linked arms, captioned with the word “unity.”

The NFL is taking a united stand after Donald Trump called for the firing of basketball and football stars like Colin Kaepernick who have chosen to protest the national anthem by taking a knee.

On Sunday, NFL players put on a united front as over 100 players linked arms, knelt, or simply stayed in the locker room during the national anthem during several games.


10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women


TakePart

It's been 10 years since Dove launched its “Campaign for Real Beauty”—a stark series of ads that were radical and simple in equal measure—featuring lovely, normal-sized women who didn’t need Photoshop to look radiant. The ads, which ran in 2004 and 2005, lacked any screed about the pressures that come with being a woman in a visual culture that’s awash in creatively lit, digitally manipulated images of dangerously thin models. The folks behind the campaign simply let us feel our own shock at seeing women with normal curves and natural faces being celebrated for their beauty in a national advertisement. Dove didn't stop there. The soap maker added rocket fuel to the conversation in 2006, when its time-lapse "Evolution" video went viral. The movement to expose marketers' use of trickery to convince us that we're failing if we don't have flawless skin and breathtaking bodies was here to stay. Significant progress has been made since Dove's campaign: The American public, the blogosphere, and the Twitterverse now routinely call out magazine publishers and marketers for digitally altering images of girls and women to shrink their bodies, smooth their faces, and otherwise morph them to fit an unrealistic, narrow ideal of beauty. The pace is quickening. In just the past few months, there's been even more progress and a few moments that drove the dialogue forward. 1. The more bare skin a campaign flaunts, the more Photoshop it typically gets. But American Eagle says its new campaign for the Aerie line of lingerie will not use any altered images of models. Instead, “real” girls and women can upload unretouched photos of themselves to a photo gallery. Sure, it’s pretty screwed up that selling underwear using real photos of gorgeous, skinny young girls (instead of digitally improved gorgeous, skinny young girls) is seen as groundbreaking. But moving away from the idealized versions of women who don't exist is a footstep Dove took, and the clothier is now following its lead. “It’s great that we’re beginning to break that down,” said Heather Arnet, executive director of the Women & Girls Foundation, of the fakeries that line the glossies. 2. Forever Yours Lingerie didn't stop working with model Elly Mayday when she was diagnosed with ovarian cancer last year. It featured beautiful shots of her with surgical scars unhidden and no wig or digital fakery to hide the baldness that resulted from her cancer treatment. Rather than looking like something’s missing, Mayday’s baldness comes across as strong and sexy. It’s empowering for the rest of us to see a woman outside the beauty mold we’ve been sold for so long—and to find ourselves aspiring to emulate her sexy confidence and appeal. (Forever Yours also gets points for raising money toward Mayday’s medical expenses.) 3. A new time-lapse video released by Hungarian pop star Boggie shows her singing a pop song called “Nouveau Parfum” while being Photoshopped, a fresh take on Dove's "Evolution" that's amplified by the resigned expression on her face. As the song unfolds, pieces of her disappear and are overwritten: Boggie’s eyes, like everyone else’s, aren’t exactly symmetrical. So one is deleted, then replaced by an exact copy of the other. Not a single square inch of her face or hair is left untouched. 4. Earlier last month during the Golden Globes, actor Diane Keaton took the stage to honor Woody Allen, her tousled hair and menswear-chic outfit reminding us of the trend she set when Annie Hall hit theaters in 1977. It was also clear on high-definition screens across America that at 68, she's got (oh, the horror!) lots of lines on her gorgeous face. When her speech ended, the network cut to a commercial break featuring Keaton selling L'Oréal cosmetics without a line on her digitally enhanced face, seemingly sporting the skin of a 25-year-old. Twitter, Instagram, and Facebook quickly lit up with scorn. That social media response is valuable, Arnet says, because younger women and girls are active on Instagram and Twitter and are participating in those conversations. 5. Former Cosmopolitan editor Leah Hardy drew attention for admitting that during her tenure the magazine routinely Photoshopped out the protruding bones of super skinny models to keep readers from seeing how emaciated the models really were. Since that admission surfaced, before-and-after comparisons of bone-thin models and their healthier-looking altered images have been popping up around the Web. Apparently the world’s top fashion magazines, despite the huge budgets at their disposal, cannot find a single woman on the planet who isn’t either too thin or too fat for their liking. It’s further reinforcement of the conclusion we’d love to share with every tween girl who’s just beginning to notice her appearance: The elusive “perfection” that every cosmetic company and clothing retailer is trying to sell you does not exist. 6. Mindy Kaling might not have minded, but many other people did: When Elle magazine published covers for its February 2014 issue featuring Kaling, readers and pundits immediately questioned why Kaling's cover was a black-and-white close-up rather than the full-color, full-body shots of the other (skinnier and more "conventionally" beautiful) actors. That's the key: We've begun to make a habit of questioning how women are depicted and what tools are being used to change or edit their appearance for public consumption. Yes, the visual landscape is still awash with altered images, surgically altered models, and the pressure to be thinner, younger, and closer to the narrow beauty ideal that so much marketing pushes on us. Marketers aren’t going to stop selling us

5 CSS Properties You Should Know

by Preethi Ranjit @ Hongkiat

There are CSS properties, such as background images, border images, masking, and clipping properties, with which you can directly add images to web pages and control their behavior. However, there are also less frequently mentioned image-related CSS properties that work on images added with the <img> HTML tag, which the preferred way of adding images…

Four Iconic Advertising Campaigns from the Beauty Industry

Four Iconic Advertising Campaigns from the Beauty Industry


iconshots

The aim of advertising is to promote products using creative messaging that combines engaging visual content and intelligent copy to convince audiences to buy. Over the years, several beauty brands…

7 Powerful Ad Campaigns That Showcase Female Empowerment - L&T Co.

7 Powerful Ad Campaigns That Showcase Female Empowerment - L&T Co.


L&T Co.

I am woman, hear me roar. Did you know that advertisements are far more likely to feature a man’s face, but a woman’s body? In recent years, a number of...

Here's Why 'Real Beauty' Advertising Campaigns Are Garbage

Here's Why 'Real Beauty' Advertising Campaigns Are Garbage


Jezebel

British tabloid The Sun wants women to realize how beautiful they truly are by posing for the paper in a thong so they can rate their own naked bodies — and be judged by a panel of men, natch — for a piece on how we ladies are &quot;overly negative on ourselves&quot; but &quot;needn&#39;t be.&quot; Gee, wonder why that is!

Prince Harry Hangs Out with Invictus Athletes — and Gives a Service Dog a Head Rub

Prince Harry Hangs Out with Invictus Athletes — and Gives a Service Dog a Head Rub

by Simon Perry @ PEOPLE.com

When Prince Harry went on a behind-the-scenes tour of the athletics stadium at his Paralympic-style Invictus Games, it was more than just the competitors who caught his eye.

“He was mainly talking to Knoxville, my puppy,” says Stefan Leroy, whose service dog received a princely pat on Sunday.

Leroy adds, “He got to play with him for a little bit. He was saying he was a good boy and beautiful looking.”

The 26-year-old former army sergeant — who lost both of his legs in Afghanistan in 2012 —  says Harry, 33, “was encouraging us all.”

For Christy Wise, 30, co-captain of the US Team, it was a chance to exchange some light-hearted banter with the prince as he toured the facility.

“I was carrying my leg and he was ‘Are you carrying you own leg or someone else’s?’ ” she says. “I was like, ‘My own leg this time.’ ”

Wise continues, “He just hangs out with us. He’s all about this. He knows the athletes and is not here to take the picture and leave.”

The serving pilot of Reno, Nevada, severed her right leg when she was hit by a motorboat while paddle-boarding in the sea near Shalimar, Florida, in April 2015. When she took a dive down to swim away from the boat, the propeller cut into her.

She received a bronze medal from Harry following the 100m race. He embraced all the medal-winners in the trackside ceremony.

“I just gave him a hug and tried to keep it short,” Wise adds.

RELATED VIDEO: Prince Harry Kicks Off Invictus Games

In the 200-meter race later, she came in third, after she stumbled when she kicked her ankle with the prosthetic. And then, in a moment that summed up what the Invictus Games are all about, the other racers waited for her and then hugged her at the finish line.

She says, “Sarah Rudder and I train together and are good friends. It’s all about being out here.”

She is looking forward to rowing on Tuesday. “I usually have an disadvantage because I’m an above-the-knee amputee and the other girls are below-the-knee. But in rowing it kind of evens the playing field a little.”

Leroy and Wise are among around 550 competitors from 17 nations taking part in competition until September 30 in Toronto, Canada.


And The Beauty Gypsy is back!

by anubha @ The Beauty Gypsy

It’s been a roller coaster two months. Or maybe a bit more. I have somewhat lost track of time. People tell me that happens when your entire world shifts under your feet. And sometimes it’s not one big thing. An unending series of small earthquakes can create a tsunami effect in your life that leaves ... Read More about And The Beauty Gypsy is back!

The post And The Beauty Gypsy is back! appeared first on The Beauty Gypsy.

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DVO2979401 - Moisturizing Gentle Hand Cleaner
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Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
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Dove Winter Care Beauty Bars - 14/4oz
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Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
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Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
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Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
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Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
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Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
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Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
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Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
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Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
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Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
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(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
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Dove Beauty Bar, Pink 4 oz, 14 Bar
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Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
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Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
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Dove Shampoo, Dryness & Itch Relief 12 oz
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Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
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Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
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Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
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Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
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Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
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Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
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Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
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Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
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Dove Body Wash Deep Moisture 24 oz, Pack of 3
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Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
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Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
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