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Beauty Marketing Campaigns

Maximizing Brand Equity

by BJ Bueno @ cultbranding.com

Brand Equity can be defined as the commercial value that derives from consumer perception of the brand name of a particular product or service, in other words, the value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Think Apple’s new iPhone X price starting at $1000 compared to a generic smartphone. The good news is that you can create brand equity for your products and services by making them memorable, easily recognizable, and superior in quality and reliability. Brand equity has three essential components: Consumer perception Negative or positive effects Resulting value First and foremost, brand equity is built by consumer perception, which includes both knowledge and experience with a brand and its products. The knowledge that a customer segment holds about a brand directly results in either positive or adverse effect. If the brand equity is positive, the organization, its products, and its financials can benefit. If the brand equity is negative, the opposite is true. These effects can turn into either tangible or intangible value. If the effect is positive, the actual value is realized as increases in revenue or profits and intangible value is achieved as marketing […]

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

by Mark Ritson @ Marketing Week

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

How To Build Strong Brands And Create Compelling SMS Marketing

by Aaron Shields @ cultbranding.com

There is only one valid definition of business purpose: to create a customer. The customer is the foundation of a business and keeps it in existence. He alone gives employment. —Peter Drucker, The Practice of Management _______________________ Recently, I took part in an extensive interview about building brands and creating effective SMS Marketing. In the interview I address: How to create customer-centric brands How to encourage positive word of mouth Why SMS Marketing can be a powerful tool How to create effective SMS Marketing and the rules that govern it. Check out the full interview. I think there’s a lot of value in it.

Steps and Strategies for Marketing on LinkedIn

by Kristen McCormick @ ThriveHive

Many users still think of LinkedIn as the place you go when you’re thinking about a making a career switch, but savvy businesses and marketers realize […]

The post Steps and Strategies for Marketing on LinkedIn appeared first on ThriveHive.

Shiseido creates new advertising campaign for 2017

Shiseido creates new advertising campaign for 2017


CosmeticsDesign-Asia.com

The New Year sparks a new marketing message for the Japan-based beauty powerhouse as it seeks to emphasise the power of beauty from within.

Is Gen Z the “shiny new object” of marketers’ affections?

by Nikki Parrotte @ The Buzz Bin

“Shiny Object Syndrome” is referred to in PR & Marketing Land as the attraction to hot new buzzworthy tactics that distract us from what we know to be tried and […]

Read more

The post Is Gen Z the “shiny new object” of marketers’ affections? appeared first on The Buzz Bin.

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

Rise of the Video Marketing Empire [Infographic]

by Evy Kartawinata @ Thought Reach

According to recent research, the average Internet user is likely to watch roughly 206 videos each month. Based on that statistic, it may not surprise you to read that almost seventy percent of marketers now incorporate video into their marketing campaigns. In the following infographic, we’re making the case for video and including information that […]

The post Rise of the Video Marketing Empire [Infographic] first appeared on Thought Reach.

Content Marketing Services: Your Ultimate List

by IZEA @ IZEA

There’s more than one way to use content marketing services. In fact, taking a multi-pronged approach might be the best option for your brand. Different types of content will allow...

The post Content Marketing Services: Your Ultimate List appeared first on IZEA.

Marketoonist on PowerPoint pitches

by Tom Fishburne @ Marketing Week

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

The post Marketoonist on PowerPoint pitches appeared first on Marketing Week.

When everything looks smaller

by Gašper @ Marketing magazin

Vitaminka introduced a new product – Magnus Stobi Flips -, enriched with 30% of peanuts, making each crunchy bite tastier than ever. This time, through the platform “so big that everything else looks small,” the company is communicating its message to a wider audience, especially among younger. TV ad features young Macedonian actresses Natasa Petrovic, Eva Skenderovska […]

The post When everything looks smaller appeared first on Marketing magazin.

Digital Marketing Trends Overtaking The Beauty Industry | Launchmetrics

Digital Marketing Trends Overtaking The Beauty Industry | Launchmetrics


Launchmetrics

While digital marketing trends have been key for fashion brands over the past few years, it was only a matter of time before those channels also became i

Influencer marketing is growing up with tighter contracts

by Yuyu Chen @ Digiday

Multiple influencer agencies have updated their brand contracts to add clarity to social stars' rights and advertisers' campaign requirements.

The post Influencer marketing is growing up with tighter contracts appeared first on Digiday.

Inseparable: College Recruitment and Retention

by Jennifer Lucado @ The Buzz Bin

Admissions marketing needs to promote retention initiatives early and often. And, that’s true for initiatives that support students’ overall well-being, not just academic success. A trifecta of recent surveys got […]

Read more

The post Inseparable: College Recruitment and Retention appeared first on The Buzz Bin.

How Many Blogs Are There In The World?

by Mediakix Team @ Mediakix | Influencer Marketing Agency

Follow the incredible evolution of blogging to find out how many blogs there are in the world:

The post How Many Blogs Are There In The World? appeared first on Mediakix | Influencer Marketing Agency.

Incorporating Renewable Energy Solutions into Your Business

by Victoria @ Thought Reach

It has become a necessity for small businesses to be accountable for their environmental impact, with many now even incorporating their green credentials into their brand profile and using their sustainability policy as a powerful marketing tool. You’ve probably been practicing green policies on your business premises and throughout your daily operations for years, with […]

The post Incorporating Renewable Energy Solutions into Your Business first appeared on Thought Reach.

The Great & The Good: Account Manager

by @ Job Search RSS

£28000 - £35000 per annum: The Great & The Good: Account Manager | Central London | Advertising agency | Fashion & beauty brands London

What Makes a Good Marketing Email?

by Rachel Abrams @ ThriveHive

Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]

The post What Makes a Good Marketing Email? appeared first on ThriveHive.

What to Look for When Hiring an Influencer Marketing Company

by Kristen@joinstatus.com @ Statusphere

  Influencer marketing is quickly becoming one of the most effective ways to spread the word about your brand. Unfortunately, it can be incredibly time consuming and tedious.  This leaves companies deciding if they want to build out an entire internal team to manage it...

The post What to Look for When Hiring an Influencer Marketing Company appeared first on Statusphere .

5 Creative Influencer Marketing Campaigns 2016

5 Creative Influencer Marketing Campaigns 2016


Insights

Influencer marketing should be viewed as a great add-on to any of your existing content marketing efforts, and finding the right person is half the battle.

Two Lessons From ANA’s Masters of B2B Marketing

by Tim Nelson @ The Buzz Bin

The pace at which technology has changed the way we live, work and communicate is staggering. Think about it: More data was created in 2014 and 2015 than the rest […]

Read more

The post Two Lessons From ANA’s Masters of B2B Marketing appeared first on The Buzz Bin.

SMS Marketing Tips [Infographic]

by Leigh-Ann Carroll @ Thought Reach

This Infographic will give you a  better understanding of SMS Marketing  and how it works . It offers tips on how to build a strong Opt In list , the benefits of using SMS messaging for your business,  It offers you Data Protection tips and looks at SMS vs Email Marketing .   Related articles […]

The post SMS Marketing Tips [Infographic] first appeared on Thought Reach.

The Instagram Influencer Statistics Shaping Both Social Media & Marketing

by Mediakix Team @ Mediakix | Influencer Marketing Agency

See the top Instagram influencer statistics showing Instagram’s dominance of the marketing industry:

The post The Instagram Influencer Statistics Shaping Both Social Media & Marketing appeared first on Mediakix | Influencer Marketing Agency.

Why Snapchat Is Essential For Your 2017 Marketing Campaigns - Social Media Explorer

Why Snapchat Is Essential For Your 2017 Marketing Campaigns - Social Media Explorer


Social Media Explorer

Facebook, Twitter, Pinterest and most recently Instagram have become essential tools in the marketing strategies of many top brands such as Netflix, Airbnb, Lexus and Nike. Snapchat is now starting to stake its claim in...read more

Drive Your Consumers To Act With Pinterest’s Visual Discovery

by Allison Lips @ Social Media Week

Pinterest's Head of Global Marketing Communications and Industry Relations on how brands can leverage Pinterest’s tools to enhance the consumer experience and drive real business results.

The post Drive Your Consumers To Act With Pinterest’s Visual Discovery appeared first on Social Media Week.

4 Easy Ways to Stay Up-to-Date on the Latest Digital Marketing Trends

by Larry Alton @ Social Media Explorer

 Digital marketing, and social media in particular, seem to evolve faster than other aspects of business. This is mostly due to the proliferation of technology. So how can you, as a business owner or digital...read more

The post 4 Easy Ways to Stay Up-to-Date on the Latest Digital Marketing Trends appeared first on Social Media Explorer.

Case Study: How Influencer Partnerships Drove Success For Top Brands At Beautycon LA 2017

by Mediakix Team @ Mediakix | Influencer Marketing Agency

See how Loreal, Revlon, & Garnier partnered with top beauty influencers at Beautycon LA 2017:

The post Case Study: How Influencer Partnerships Drove Success For Top Brands At Beautycon LA 2017 appeared first on Mediakix | Influencer Marketing Agency.

Dove Campaigns

Dove Campaigns


Dove US

Learn more about Dove campaigns here and watch your favorite videos from Real Beauty Sketches to Choose Beautiful.

How Cancer Research UK is preparing for GDPR

by Sarah Vizard @ Marketing Week

In the first of a new series on how marketers are approaching the new EU data regulations, we talk to Cancer Research UK about its preparations and the opportunities around GDPR.

The post How Cancer Research UK is preparing for GDPR appeared first on Marketing Week.

3 Digital Marketing Techniques to Get Brand Exposure

by Jay Tellini @ Social Media Explorer

Every brand develops in its own unique way. However, successful businesses share common marketing elements. If our blog has taught you anything, you know social media advertising is a must-do for small and large companies...read more

The post 3 Digital Marketing Techniques to Get Brand Exposure appeared first on Social Media Explorer.

How Your Small Business Can Reach Your Target Demographic

by Nathan Goodman @ Thought Reach

Spotify recently rolled out a new ad feature that lets advertisers target the company’s 70 million non-paying users. The streaming music company will provide advertisers with demographic data on its users, including gender, age, location, language and playlists. To leverage this data, Spotify is teaming up with several leading providers of programmatic advertising, a recent marketing trend […]

The post How Your Small Business Can Reach Your Target Demographic first appeared on Thought Reach.

Fifth SoMo Borac receives record number of entries

by Gašper @ Marketing magazin

The most entries have been submitted in SoMo Social (25) while Digital Mix sees 24 entries. 22 projects are competing in SoMo Content. “We are very pleased to receive a large number of entries in all categories,” remarks Ružica Vrdoljak Ličina, co-organizer of SoMo Borac. “We are especially happy about 16 entries in the category […]

The post Fifth SoMo Borac receives record number of entries appeared first on Marketing magazin.

The 10 Ecommerce Statistics Everyone Should See

by Mediakix Team @ Mediakix | Influencer Marketing Agency

See how the top ecommerce statistics prove that shopping is evolving & moving online:

The post The 10 Ecommerce Statistics Everyone Should See appeared first on Mediakix | Influencer Marketing Agency.

How Brands Can Create Human Connections On Social & Drive Business Results

by Allison Lips @ Social Media Week

Hootsuite Industry Principal Adrian Cockle talks about the ways to transform your social marketing strategy simply by putting Humans first.

The post How Brands Can Create Human Connections On Social & Drive Business Results appeared first on Social Media Week.

What Do These 4 Viral Marketing Campaigns Have In Common? - Digital Brew

What Do These 4 Viral Marketing Campaigns Have In Common? - Digital Brew


Digital Brew

Viral marketing has a lot to do with luck, but there is one thing many successful viral marketing campaigns have in common. See if you can tell what it is.

Influencer Marketing's Finest: Yves Saint Laurent Beauté #GETASHOCK | Influencer Marketing for Professionals

Influencer Marketing's Finest: Yves Saint Laurent Beauté #GETASHOCK | Influencer Marketing for Professionals


Influencer Marketing for Professionals

The #GETASHOCK campaign by Yves Saint Laurent Beauté in cooperation with Social Match serves as a best practice case for influencer marketing campaigns.

Corona, Innocent and AEG on what it takes to launch a music festival

by Thomas Hobbs @ Marketing Week

As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.

The post Corona, Innocent and AEG on what it takes to launch a music festival appeared first on Marketing Week.

How Facebook Changed the Advertising World (Infographic)

by Steve Stuart @ Thought Reach

Thanks to social media sites like Facebook, the world of advertising has evolved greatly over the past decade. With a reported 1.15 billion users logging into Facebook each month, it’s no surprise that more and more companies have continued to dedicate large percentages of their overall marketing and advertising budgets in hopes of connecting with […]

The post How Facebook Changed the Advertising World (Infographic) first appeared on Thought Reach.

The Ever Evolving Trends in Digital Marketing

by Mike Kirichenko @ Thought Reach

The world is constantly changing in a digital platform and along with it, the trend for marketing and promotion of products. To sustain, you need to be aware of the changes that are happening in digital media. While you are trying every possible means to make your product visible online, the constantly updating Google algorithms […]

The post The Ever Evolving Trends in Digital Marketing first appeared on Thought Reach.

Twitter CEO promises overhaul of ‘clunky’ ad offering

by Sarah Vizard @ Marketing Week

Twitter's boss Jack Dorsey admits the platform hasn't done enough to differentiate its ad product or prove to advertisers that it works.

The post Twitter CEO promises overhaul of ‘clunky’ ad offering appeared first on Marketing Week.

ABM + Demand Gen: Finding the Right Balance

by Heather Eng @ Insights

Account-based marketing (ABM) is a hot industry topic. ABM is the practice of narrowly focusing your marketing efforts on just a few key accounts, rather than your total addressable market. And instead of using one message and hoping it’ll resonate with those key targets, marketers take a more personal approach with ABM. They’ll customize each […]

The post ABM + Demand Gen: Finding the Right Balance appeared first on Insights.

Simple Ways to Boost Your Internet Marketing Results

by Nate Goodman @ Thought Reach

In a previous post, we explained why your small business website probably needs to be improved, and as you know, there are numerous reasons why your website is not getting the kind of attention and engagement you are aiming for. There are also ways to solve the issues you might be having, many of which […]

The post Simple Ways to Boost Your Internet Marketing Results first appeared on Thought Reach.

The Impact That Your Hosting Provider Can Have On Your Online Marketing

by Dana Scott @ Thought Reach

The number of considerations that you are required to make when choosing a hosting provider and type of hosting can be quite confusing and it is not nearly as simple as inquiring on bandwidth and storage space. Your choice will impact numerous areas of your site’s performance, including your online marketing efforts, and switching providers […]

The post The Impact That Your Hosting Provider Can Have On Your Online Marketing first appeared on Thought Reach.

Apple gambles on premium iPhone X but should its rivals be worried?

by Thomas Hobbs @ Marketing Week

The launch of the $999 iPhone X has been labeled a PR success, but is it really the 'biggest leap' since the original iPhone?

The post Apple gambles on premium iPhone X but should its rivals be worried? appeared first on Marketing Week.

LADbible’s Co-Founder On The Importance Of Being A Socially Responsible Brand

by Al Mannarino @ Social Media Week

In this fireside conversation, we hear from LADbible Group’s Co-Founder Arian Kalantari about the importance of listening to the youth audience and the publisher’s approach to creating relatable campaigns.

The post LADbible’s Co-Founder On The Importance Of Being A Socially Responsible Brand appeared first on Social Media Week.

ION’s Influencer Marketing Roundup for July 21

by Eric Burgess @ [ION]

Summer is here, and influencer marketing is moving at incredible speed this year, with more companies realizing the value of having authentic advocates to help get the word out on their products. New platforms are launching at Amazon, more clarity on how to track ROI are becoming the norm and vertical players are finding the... Read more »

The post ION’s Influencer Marketing Roundup for July 21 appeared first on [ION].

Become: Digital Producer (UX and E-Commerce)

by @ Job Search RSS

£30,000 - £32,000 per annum: Become: An iconic beauty/cosmetics retailer is on the hunt for a Digital Producer with experience managing UX and eCommerce based projects.   Your role wil... Central London

How to Curate Content: Tips and Tools

by ThriveHive @ ThriveHive

When used properly, curated content can improve the effectiveness of your marketing. You can garner more page views, repeat visitors, more subscribers, backlinks and so on. […]

The post How to Curate Content: Tips and Tools appeared first on ThriveHive.

The Classic Marketing Mistake Everyone Makes

by Suzanne Stock @ Thought Reach

Your marketing campaigns are only as good as the data they’re built on… It’s all just a game of numbers It’s a classic mistake, but when it comes to marketing we are so often judged on numbers…how many new leads / prospective new clients / new-business meetings / telephone calls have you made this week? […]

The post The Classic Marketing Mistake Everyone Makes first appeared on Thought Reach.

New Facebook Tools Could Make Influencer Marketing More Expensive

by HB Duran @ [ION]

Facebook’s new tools allow brands to easily boost influencer marketing campaigns on the platform. Boosted posts can be an effective way to reach new audiences, but the new features have some worried. Marketers wonder if these Facebook tools will suppress organic reach—a key part of the value of influencer marketing in the first place. If these... Read more »

The post New Facebook Tools Could Make Influencer Marketing More Expensive appeared first on [ION].

5 Unusual Snapchat Marketing Campaigns That Actually Worked

5 Unusual Snapchat Marketing Campaigns That Actually Worked


Hootsuite Social Media Management

How are other brands using Snapchat? Let’s take a look at some of the most unusual Snapchat marketing campaigns that actually worked.

My Network – Our Brand New Influencer Relationship Management Feature!

by Mona Hellenkemper @ Influencer Marketing for Professionals

Reading Time: 3 minutesExciting news! We completely overhauled and enhanced our My Network feature! The advanced version comes as a powerful tool for facilitating your Influencer Relationship Management in one place, offers essential influencer contact, value, and pricing information and is accessible for all your team members to keep each of you up-to-date.

This post My Network – Our Brand New Influencer Relationship Management Feature! was released on Influencer Marketing for Professionals.

The Most Essential Metric in Influencer Marketing? Audience Quality!

by Mona Hellenkemper @ Influencer Marketing for Professionals

Reading Time: 3 minutesWhich metric would you consider most important for evaluating the success of influencer marketing campaigns? Follower numbers? Engagement? Forget all that, choose Audience Quality!

This post The Most Essential Metric in Influencer Marketing? Audience Quality! was released on Influencer Marketing for Professionals.

How to Get the Most out of Text Marketing

by Sharon Frost @ Thought Reach

Every business knows that engaging with clients is essential to building good relationships and ensuring future business, but what many – particularly if you have a shop or salon – often forget is that engagement with customers needs to continue outside of the business premises.  Of course, being sociable and maintaining a good rapport with […]

The post How to Get the Most out of Text Marketing first appeared on Thought Reach.

How to Put Together a Product Sampling Program

by Kristen@joinstatus.com @ Statusphere

  Increasing brand awareness and sales is the goal of any company, right? There are many different avenues you can take as a brand, but have you considered how a product sampling campaign can supplement your marketing efforts? It’s an effective way to get your...

The post How to Put Together a Product Sampling Program appeared first on Statusphere .

Digital Marketing Plans for New Businesses

by Kristen McCormick @ ThriveHive

Marketing for the new business owner is overwhelming. You have a limited budget and limited time. Where do you start? Email, snail mail (does that still […]

The post Digital Marketing Plans for New Businesses appeared first on ThriveHive.

Morrisons on how staff are inspiring both its marketing and turnaround

by Thomas Hobbs @ Marketing Week

Morrisons' top marketer discusses the brand's ongoing turnaround, the Amazon deal and his expectations for Christmas.

The post Morrisons on how staff are inspiring both its marketing and turnaround appeared first on Marketing Week.

Dove's "Campaign for Real Beauty" Is the Campaign of 21st Century - Marketing magazin

Dove's "Campaign for Real Beauty" Is the Campaign of 21st Century - Marketing magazin


Marketing magazin

The iconic campaign was picked by every one of the Advertising Age judges as belonging on the list, and one that was described by the panel as “groundbreaking, brave, bold, insightful, transparent and authentic.” As Ad Age states, Dove began its campaign with a global survey in 2004 that found, among other things, that only 23 …

John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

The 10 Best Online Masters in Marketing Research

by Merrill @ Best Marketing Degrees

Gone are the days when a hunch or an affable notion successfuly push a product or website to millions of consumers. Particularly with the surge in data about consumers avialable […]

The post The 10 Best Online Masters in Marketing Research appeared first on Best Marketing Degrees.

Stopgap: CRM Manager

by @ Job Search RSS

£40000 - £42000 per annum: Stopgap: Our lovely beauty retail client is looking for a CRM Manager to join their team ASAP to cover a gap in the team. Read on to find out more... London

ROI Measurement Framework [FREE TEMPLATE]

by Liam Moroney @ Insights

Developing a measurement framework is a necessary step for proving the value of your content marketing program. This framework provides not only a clear road map toward measuring program ROI, but it also helps you define every step of that road map through KPIs, technologies, and dependencies. For a step-by-step guide on how to fill […]

The post ROI Measurement Framework [FREE TEMPLATE] appeared first on Insights.

Do These 6 Things Today to Spark a Digital Influencer Romance

by Nikki Parrotte @ The Buzz Bin

If you Google “digital influencer strategy,” you’re going to find countless articles on why your brand should invest in an influencer strategy and the impact of influencer marketing on your […]

Read more

The post Do These 6 Things Today to Spark a Digital Influencer Romance appeared first on The Buzz Bin.

Carter Murray: Trade Marketing Manager

by @ Job Search RSS

£45000 - £55000 per annum: Carter Murray: We are working with a global leading FMCG business to recruit a Trade Marketing Manager. London

Top 10 UK Food Influencers Creating The Biggest Buzz On Instagram

by Janna Ehrhardt @ Influencer Marketing for Professionals

Reading Time: 4 minutesThe British have a special taste when it comes to culinary dishes. Sausages and baked beans for breakfast? Fish and chips with vinegar?! We analyzed the top 10 food influencers of the micro sphere in the UK with the highest Earned Media Values.

This post Top 10 UK Food Influencers Creating The Biggest Buzz On Instagram was released on Influencer Marketing for Professionals.

Regan & Dean Recruitment Limited: Marketing and Events Executive

by @ Job Search RSS

£28000 per annum: Regan & Dean Recruitment Limited: Do you want to combine your love of beauty and cosmetics with a vibrant career in marketing and events? This could be the perfect job for you. London, City of London

20 Effective Retail Digital Marketing Campaign Ideas

by Jessica Williams @ Wayin

...

Read More

The post 20 Effective Retail Digital Marketing Campaign Ideas appeared first on Wayin.

The FTC Wants You To Know When Influencers Have Ties To The Products They Hawk

by SMW Staff @ Social Media Week

The FTC has issued new regulations that will directly impact influencers and word of mouth marketing at large.

The post The FTC Wants You To Know When Influencers Have Ties To The Products They Hawk appeared first on Social Media Week.

International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

by Charlotte Rogers @ Marketing Week

Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.

The post International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers appeared first on Marketing Week.

Beyond Online Marketing: Creating a Positive In-Store Experience

by Ron Oliver @ Thought Reach

There’s a huge push for small businesses to create a positive online experience and optimize social media to bring in new customers. So many businesses are focused on just the online stuff that they forget to create a positive in-store experience for customers. This is especially true for small retail businesses where getting a customer […]

The post Beyond Online Marketing: Creating a Positive In-Store Experience first appeared on Thought Reach.

Ed Pilkington: Marketing success requires an appetite for risk

by Ed Pilkington @ Marketing Week

People have different relationships with risk, but most businesses would be better off if they freed staff from the fear of failure and encouraged experimentation.

The post Ed Pilkington: Marketing success requires an appetite for risk appeared first on Marketing Week.

Affiliate Programs vs. Ambassador Programs: The Basics

by Kristen@joinstatus.com @ Statusphere

  Since the take-off of social media marketing, affiliate and ambassador programs have been receiving more publicity. But since there can be some overlap with these two marketing processes it can be a little confusing. Let’s break down some of the pros and cons of...

The post Affiliate Programs vs. Ambassador Programs: The Basics appeared first on Statusphere .

Life’s too short to not change your job

by Gašper @ Marketing magazin

According to the agency, the main idea lies behind an insight that more than 80 percent of Serbians are frustrated with their current job. Job change presents the fourth biggest change in their life. How to encourage the individuals to get their life in order and change their job. The campaign features well known figures from […]

The post Life’s too short to not change your job appeared first on Marketing magazin.

The 9 Best Online Doctorates in Marketing

by Merrill @ Best Marketing Degrees

Consumer behavior is ever-changing. Do you have your thumb on the pulse? From social media marketing to global markets and globalization of local products, understanding marketing in this ever-changing atmosphere […]

The post The 9 Best Online Doctorates in Marketing appeared first on Best Marketing Degrees.

Big Spenders: The Largest Online Marketing Campaigns - Best Marketing Degrees

Big Spenders: The Largest Online Marketing Campaigns - Best Marketing Degrees


Best Marketing Degrees

Welcome to online marketing campaigns in 2015.

Almost three in four global marketers still unaware of full GDPR implications

by Sarah Vizard @ Marketing Week

The new European data laws are set to come into effect in just nine months time but one in four marketers are still only in the planning stage of ensuring compliance.

The post Almost three in four global marketers still unaware of full GDPR implications appeared first on Marketing Week.

The Most Innovative Digital and Social Media Beauty Brands of 2016

The Most Innovative Digital and Social Media Beauty Brands of 2016


WWD

These three brands take top prizes for innovative messaging on all social media platforms including Instagram, Snapchat and YouTube.

Drafting An Event Marketing Plan? Here’s How To Include Video, Step-By-Step

by Lexi Merritt @ Digital Brew

Conferences, live-streams, karaoke parties — you name it. If it’s an event that you’re using to generate leads or turn a […]

The post Drafting An Event Marketing Plan? Here’s How To Include Video, Step-By-Step appeared first on Digital Brew.

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns


Tubular Insights

L’Oréal is doing things right when it comes to influencer marketing - from smart segmentation to working with up-and-coming micro-influencers.

15 Facts About Modern Marketing

by Chloe Basterfield @ Thought Reach

What’s really happening in modern marketing? Here are 15 facts you must know if you want the best results from your campaigns. When it comes to marketing in the digital age, knowing what works and what doesn’t can be invaluable. Here are the top 15 facts about modern marketing from Eloqua that you should apply […]

The post 15 Facts About Modern Marketing first appeared on Thought Reach.

5 Essential Social Media Marketing Tips

by Vivian Michaels @ Social Media Explorer

Starting a new business is exciting. It’s also challenging and can cause a lot of headaches. If you do not follow a well-structured business plan, then there’s a chance that your efforts may go to...read more

The post 5 Essential Social Media Marketing Tips appeared first on Social Media Explorer.

How Often Should Your Company Post on Instagram?

by Kristen@joinstatus.com @ Statusphere

  There’s no denying that Instagram is a powerful marketing tool for businesses and entrepreneurs. While there are social media sites with more users, Instagram is the fastest-growing social network with 600 million active monthly users.   At Statusphere, we know a lot about Instagram....

The post How Often Should Your Company Post on Instagram? appeared first on Statusphere .

7 Creative Social Media Strategies To Really Get You Noticed

by Charles Crawford @ Social Media Week

Nowadays, millions of people are connected via the web and rely heavily on social media channels for news and general entertainment. Social media isn’t just for play, businesses and brands worldwide are strategizing marketing plans on their social channels in order to advertise and sell their products. Though there is more to it than just...

The post 7 Creative Social Media Strategies To Really Get You Noticed appeared first on Social Media Week.

Things You Should Know When Creating Corporate Signage

by Sita Cole @ Thought Reach

An essential investment, corporate signage is part of a business’s long-term marketing and branding solutions.  Quality signage must be built for endurance but its design must promote the business brand effectively.  When designing and creating corporate signage, take time to consider various aspects of its creation and installation.  Keep the following considerations in mind when […]

The post Things You Should Know When Creating Corporate Signage first appeared on Thought Reach.

How Facebook is Disrupting Influencer Marketing

by Rachel McPherson @ The Buzz Bin

Ask any marketer to name two areas that have exponentially grown over the past few years and I guarantee the majority will tell you influencer marketing and targeted paid social. […]

Read more

The post How Facebook is Disrupting Influencer Marketing appeared first on The Buzz Bin.

Influencer Marketing for Small Business: Your Ultimate Guide

by IZEA @ IZEA

Trust is evolving. And, with it, so is influencer marketing. Although many associate influencer marketing with big brands (think Old Navy, Nike, and Adidas) and big names (like the Kardashians or...

The post Influencer Marketing for Small Business: Your Ultimate Guide appeared first on IZEA.

The Future of Cause Marketing

by Rachel Adrian @ JS Daw & Associates

Cause marketing has changed rapidly in recent years and these changes have the potential to impact their contribution to the... Read more »

The post The Future of Cause Marketing appeared first on JS Daw & Associates.

14 Genius Visual Marketing Campaigns

14 Genius Visual Marketing Campaigns


Elle & Co.

“What makes a viral campaign?”It’s a burning question every entrepreneur should be asking, especially when it comes to the visuals they’re using to promote their products and services.In an effort to answer that question and spark some ideas for your own visual marketing campaign, I’ve

The Top 10 Family Vloggers Ruling Online Video

by Mediakix Team @ Mediakix | Influencer Marketing Agency

See the top 10 family vloggers ruling YouTube with millions of views & subscribers:

The post The Top 10 Family Vloggers Ruling Online Video appeared first on Mediakix | Influencer Marketing Agency.

Measurement Framework: How to Document Content Marketing ROI

by Liam Moroney @ Insights

At NewsCred, we talk about how the goal of content marketing is not to be good a creating content, but to instead be good at business by using content. In this new age of performance content marketing, clearly defining a business outcome is critical to success.  Yet, even as content marketers improve at identifying that […]

The post Measurement Framework: How to Document Content Marketing ROI appeared first on Insights.

The 10 Best Online Masters in Social Media Marketing Degree Programs

by Merrill @ Best Marketing Degrees

 The field of marketing is extremely dynamic, influential, and constantly evolving so many companies find themselves having to expand or create positions in digital and social media to keep […]

The post The 10 Best Online Masters in Social Media Marketing Degree Programs appeared first on Best Marketing Degrees.

What is PPC Advertising and How Does it Work?

by ThriveHive @ ThriveHive

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]

The post What is PPC Advertising and How Does it Work? appeared first on ThriveHive.

Blue Skies Marketing Recruitment: Marketing Executive

by @ Job Search RSS

Negotiable: Blue Skies Marketing Recruitment: An exciting opportunity has arisen for a Marketing Executive to join a leading distributor of own brand and branded beauty products based in Tamworth. Supplying to both Professionals and Retailers, they have a passion for the brands they work with and sco Tamworth, Staffordshire

How the NewsCred Methodology Drives Content Marketing ROI

by Shafqat Islam @ Insights

At Content Marketing World 2017, NewsCred CEO and Co-founder Shafqat Islam shared these remarks about the performance era of content marketing – and how NewsCred uses its proprietary methodology to succeed in it. The performance era of content marketing is truly here. CEOs, CFOs, and senior business leaders have new expectations for content marketing teams: Business […]

The post How the NewsCred Methodology Drives Content Marketing ROI appeared first on Insights.

My Product Will Sell Itself, Right?

by Chris London @ Thought Reach

“My product is so good that my biggest worry is keeping up with demand.” Sound familiar? Many online entrepreneurs, believing they have an amazing product or service, set up an eCommerce website and then don’t do any marketing. Many people feel that their product or service will market itself. No matter how good the product, […]

The post My Product Will Sell Itself, Right? first appeared on Thought Reach.

Shell is rather pleased with the duopoly

by Seb Joseph @ Digiday

Shell’s social media boss takes a sympathetic stance on the duopoly.

The post Shell is rather pleased with the duopoly appeared first on Digiday.

The 5 Best Marketing Campaigns of 2015 - Hiver Blog

The 5 Best Marketing Campaigns of 2015 - Hiver Blog


Hiver Blog

The 5 Best Marketing Campaigns of 2015 Continue reading →

Dove Real Beauty Sketches – best marketing campaign of the century?

Dove Real Beauty Sketches – best marketing campaign of the century?


Formedia | PR - Marketing - Design - Web

Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign?   Dove: how to build a brand In 2004, inter...

The Complete Guide to Launching a Successful Blog

The Complete Guide to Launching a Successful Blog

by Lauren Hooker @ Blog

People are always shocked to learn the reason Elle & Company grew exponentially in my first year of business. It wasn’t through Instagram (although social media is a fantastic marketing tool). It wasn’t through networking with the right people (although word of mouth and recommendations from trusted sources is helpful). And it definitely wasn’t through some sort of big break (although that would have definitely been nice). It was through blogging.

Uber brand takes another hit as it loses London licence

by Sarah Vizard @ Marketing Week

Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.

The post Uber brand takes another hit as it loses London licence appeared first on Marketing Week.

How to Run Influencer Marketing Campaigns

How to Run Influencer Marketing Campaigns


Australia — Meltwater

Do you remember Hammer Pants? I do. The early 90s was rife with outsized, utterly impractical trousers thanks to MC Hammer's 1990 smash hit...

The Top 4 Reasons Why Influencer Programs Fail

by Mediakix Team @ Mediakix | Influencer Marketing Agency

Find out why influencer programs fail & what marketers can do to avoid common pitfalls:

The post The Top 4 Reasons Why Influencer Programs Fail appeared first on Mediakix | Influencer Marketing Agency.

The Top 4 Best Viral Video Marketing Campaigns of 2016

The Top 4 Best Viral Video Marketing Campaigns of 2016


Jeffbullas's Blog

Using video in your marketing campaigns is a great way to reach your target audience at scale. Learn from the best viral video marketing campaigns of 2016.

#ThinkContent London 2017

by Nikki Katzur @ Insights

Within the last five years, the content marketing industry has experienced incredible change. Historically, success has been defined and measured by pageviews, vanity brand metrics, engagement, and attention time. While these metrics are important, they do little to drive business action that ties content marketing to ROI. The time is now for marketers to force change […]

The post #ThinkContent London 2017 appeared first on Insights.

Power of Hispanics in Health Marketing

by Fred Lake @ The Buzz Bin

Hispanics remain the nation’s fastest growing population, representing an untapped opportunity for health care marketers. And if growth matters—and you know it does—health care marketers need to seriously consider targeting […]

Read more

The post Power of Hispanics in Health Marketing appeared first on The Buzz Bin.

15 New Influencer Marketing Stats For Summer 2017

by HB Duran @ [ION]

The year may be half over, but it’s not too late to increase your commitment to the strategy of influencer marketing. The practice of partnering with social media creators is more than a marketing trend—it’s a proven method of speaking to audiences who are already interested in what you have to offer. Working with influencers—the right... Read more »

The post 15 New Influencer Marketing Stats For Summer 2017 appeared first on [ION].

Don't tweet mean things about celebrities on Oscars night — Dove will come after you

Don't tweet mean things about celebrities on Oscars night — Dove will come after you


Business Insider

Dove's #SpeakBeautiful aims to change the way people talk about body image on social media.

How do I Become a Business Analyst?

by Merrill @ Best Marketing Degrees

As telecommuting and remote work rise in popularity, many organizations use complex technology to do business across great distances, stay in touch with the consumer, and even communicate internally. Technology […]

The post How do I Become a Business Analyst? appeared first on Best Marketing Degrees.

Deliciously Ella on her ‘unusual’ approach to marketing

by Michael Barnett @ Marketing Week

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

Spotlight Interview with Filmmaker & Instagrammer, Jordan Taylor Wright of Taylor Cut Films

by Mediakix Team @ Mediakix | Influencer Marketing Agency

Live a life in the day of TaylorCutFilms founder, Instagrammer, & YouTuber Jordan Taylor Wright:

The post Spotlight Interview with Filmmaker & Instagrammer, Jordan Taylor Wright of Taylor Cut Films appeared first on Mediakix | Influencer Marketing Agency.

Webinar: Contextual targeting masterclass

by Grapeshot @ Digiday

Join Nicole Brodeur, Grapeshot director of account management and Aruna Paramasivam L’Oreal’s data acquisition and partner manager to find out how to optimize your campaign performance, increase scale and increase precision targeting. Sponsored by Grapeshot.

The post Webinar: Contextual targeting masterclass appeared first on Digiday.

Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel

by Sarah Vizard @ Marketing Week

Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.

The post Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel appeared first on Marketing Week.

Mark Ritson: Google’s lack of transparency should have us all worried

by Mark Ritson @ Marketing Week

Google's corporate mission that suggests openness and transparency is at direct odds with its actions.

The post Mark Ritson: Google’s lack of transparency should have us all worried appeared first on Marketing Week.

5 Beauty Brands Publishing Content That Looks So Damn Good

5 Beauty Brands Publishing Content That Looks So Damn Good


The Content Strategist

Fashion and beauty brands may be leading the content/commerce revolution, but the beauty brands aren't far behind.

15 ad campaigns that made marketing history

15 ad campaigns that made marketing history


Typeform blog

Whether it’s down to a heartfelt message, a canny script, or clever branding, 15 marketing professionals share the one campaign they'll never forget.

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

Why brands should ‘throw out the rulebook’ when reaching Generation Z

Why brands should ‘throw out the rulebook’ when reaching Generation Z


Marketing Week

PZ Cussons new beauty brand is focused on being inclusive with a campaign that includes androgynous, bald, trans, mixed race and fuller figured models.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

Intregrate Me – Avoid Marketing Silos

by Armstead Jones @ Thought Reach

A lot has changed in marketing over the past few years with businesses losing the fight to gain market share. Most businesses have a lack of understanding and a lack of resources when it comes to executing marketing strategies. Normally businesses operate marketing related activities using a version of “Silo” structures. Silo structures are organizational […]

The post Intregrate Me – Avoid Marketing Silos first appeared on Thought Reach.

How To Get The Word Out Online

by Sarah Smith @ Thought Reach

There are quite a few different ways to get your message out online. However, not all of these ways are going to work for you. How do you know which marketing channel to use if you want your target market to always hear what you have to say? SEO Is A Good Start Optimizing content […]

The post How To Get The Word Out Online first appeared on Thought Reach.

[Glossary] How to Speak The Language of Influencer Marketing – Part 2

by Phuc Duong @ Influencer Marketing for Professionals

Reading Time: 5 minutesIn the second part of our influencer marketing glossary, we continue exploring the terms of influencer marketing from D – H. Keywords such as Earned Media Value, Fake Follower or Hashtag are very common terms not only specifically in social media marketing but also digital marketing in general, and definitely the keywords that you want to keep in mind as an influencer marketing professional!

This post [Glossary] How to Speak The Language of Influencer Marketing – Part 2 was released on Influencer Marketing for Professionals.

What You Should Know About Influencer Marketing

by Green @ Social Media Week

Now is the best time to get started.

The post What You Should Know About Influencer Marketing appeared first on Social Media Week.

How do I Become a Brand Manager?

by Merrill @ Best Marketing Degrees

The digital age has changed consumers’ relationships with brands on an unprecedented scale. Thirty years ago the average person saw approximately 2,000 ads per day. That seems like a lot…until […]

The post How do I Become a Brand Manager? appeared first on Best Marketing Degrees.

The 8-Step Process for Boosting Customer Happiness & Loyalty

The 8-Step Process for Boosting Customer Happiness & Loyalty

by Sam Campbell @ When I Work

In today’s digital age, increasing customer loyalty should be at the top of every small business’ marketing strategy. Don’t get us...

Hack your commute: Don’t buy into brain training

by Michael Barnett @ Marketing Week

Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

The post Hack your commute: Don’t buy into brain training appeared first on Marketing Week.

How To Work With Instagram Influencers

by Gareth O'Sullivan @ Social Media Week

Following on from my previous article, Influencer Marketing is here to stay. The majority of successful influencer marketing campaigns happen on Instagram. – The platform that has over 700 million monthly active people worldwide. In this article, I’ll be covering what you need to know and the steps for working with Instagram influencers. By following...

The post How To Work With Instagram Influencers appeared first on Social Media Week.

Top 5 Influencer Marketing Mistakes

by Kristen@joinstatus.com @ Statusphere

  Influencer marketing is all the rage – and with good reason. Many brands have discovered that a single mention from a popular celebrity or influencer can make their sales skyrocket.   However, influencer marketing is not as simple as it might seem. In fact,...

The post Top 5 Influencer Marketing Mistakes appeared first on Statusphere .

Ball & Hoolahan: Senior Marketing Manager - Campaign & Events

by @ Job Search RSS

£48,000 - £50,000 per annum: Ball & Hoolahan: Are you passionate about hair and beauty? An exciting opportunity for a retail campaign marketing manager to join this award winning high street ch... Croydon, London

5 Ways Your Personal Social Media Accounts Can Damage Your Business Reputation

by Erika Heeren @ Social Media Week

Social media is a powerful driver for small business professionals. Social media marketing is one of the best ways to increase website traffic, generate leads, and shorten your sales cycle. Unfortunately, what makes social media so powerful also makes is potentially dangerous for your professional reputation and your business brand. We spend quite a bit...

The post 5 Ways Your Personal Social Media Accounts Can Damage Your Business Reputation appeared first on Social Media Week.

Confessions of a former agency exec: ‘There is no such thing as an agency model’

by Seb Joseph @ Digiday

A former managing director at an agency, who turned their back on one of the big holding groups, denounces the industry’s search for a new agency model.

The post Confessions of a former agency exec: ‘There is no such thing as an agency model’ appeared first on Digiday.

5 killer stats to start your week

by Leonie Roderick @ Marketing Week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

Robin Bonn: Don’t miss out as agencies finally toughen-up

by Robin Bonn @ Marketing Week

Smart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.

The post Robin Bonn: Don’t miss out as agencies finally toughen-up appeared first on Marketing Week.

Measuring the Success of Your Emails: Email Marketing Metrics that Matter

by ThriveHive @ ThriveHive

Email marketing is one of the most effective marketing methods that exists today, but that doesn’t mean that any marketing email you produce is going to […]

The post Measuring the Success of Your Emails: Email Marketing Metrics that Matter appeared first on ThriveHive.

55 agencies with 120 projects enter BalCannes 2017

by Gašper @ Marketing magazin

This year’s BalCannes entries will be judged by separate panels of judges, consisting of marketers (clients), journalists and agency representatives. As every year, the best 25 campaigns will be chosen among submitted entries. Yet for the first time in BalCannes history, top 25 list will be presented by each of three juries on 22 September […]

The post 55 agencies with 120 projects enter BalCannes 2017 appeared first on Marketing magazin.

Peter Bush : Global Senior Manager of Strategic Media

by @ Job Search RSS

£80,000 - £90,000: Peter Bush : VMAGroup are working with a global beauty business to help find a Global Senior Manager of Strategic Media. The successful candidate will play a ke... London (Central), London (Greater)

Awesome Social Media Campaigns That Provided Huge ROI

by Maya Berry @ Thought Reach

More and more, world-renowned brands have started to focus on social media to reach a wider audience, expand their target market, increase their revenue, and build brand awareness. Here is a brief overview of seven campaigns that stand for their significant return on investment: 1. Old Spice Real Time Videos Given the significant drop in […]

The post Awesome Social Media Campaigns That Provided Huge ROI first appeared on Thought Reach.

How do I Become a Digital Marketing Executive?

by Merrill @ Best Marketing Degrees

Marketing, perhaps more than any other industry, has been upended by digital. On the one hand, the internet has created an unprecedented platform for product visibility, but engagement is increasingly […]

The post How do I Become a Digital Marketing Executive? appeared first on Best Marketing Degrees.

Efficient Inventory Management With QR Codes and a Smartphone

by Alex Heiphetz @ Thought Reach

A Bit of History: QR Codes Were Created For Inventory Management It may be hard to believe now, but QR Codes were originally invented not for marketing, not so that advertisers could put them on every possible product, business cards or banner. They were invented specifically for inventory management. By the early 1990s, Toyota Company […]

The post Efficient Inventory Management With QR Codes and a Smartphone first appeared on Thought Reach.

NewsCred Analytics Update: How We Measure High-Value Conversions, Revenue + More

by Asif Rahman @ Insights

We live in the age of content marketing. At some point every day, we open our laptops or tap on our phones to read another enticing piece of content that we just can’t ignore. According to Forrester estimates, U.S. marketers, alone, spent nearly $10 billion on content creation in 2016. With so much money and […]

The post NewsCred Analytics Update: How We Measure High-Value Conversions, Revenue + More appeared first on Insights.

Why Marketers Need to Think About “Killing Marketing”

by Lisa Kalscheur @ Insights

In their new book, “Killing Marketing,” authors Joe Pulizzi and Robert Rose advocate doing exactly that: Destroying marketing as we know it and rebuilding it as a more effective and sustainable model. As a marketer who’s been in the field for 15 years, I was initially skeptical. I felt that I’d violently disagree with whatever […]

The post Why Marketers Need to Think About “Killing Marketing” appeared first on Insights.

Types Of Customers And How Should You Treat Each Group

by Peter Davis @ Thought Reach

It’s one of the biggest misconceptions in business that new customers should be the focus of the marketing efforts. This is a good idea to some extent, but ultimately you want to direct your attention towards the loyal customers who are the ones who represent a large portion of your sales, even though they are […]

The post Types Of Customers And How Should You Treat Each Group first appeared on Thought Reach.

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

Branded Content Is The Future Of Video Marketing. Here’s How To Make It Work For Your Company.

by Lexi Merritt @ Digital Brew

Is there anything in the world more addicting than recipe videos? You know the type. An overhead shot, with hands […]

The post Branded Content Is The Future Of Video Marketing. Here’s How To Make It Work For Your Company. appeared first on Digital Brew.

OLIVER Group: Senior Account Manager - Unilever (6 Month FTC)

by @ Job Search RSS

Competitive + Benefits: OLIVER Group: We are looking for a Senior Account Manager to join our Unilever account for minimum of 6 months. This will be supporting on a major beauty brand. London, UK

The 10 Biggest German Startups on Instagram

by Mona Hellenkemper @ Influencer Marketing for Professionals

Reading Time: 3 minutesStartups and Instagram are an invincible combination. What better way to increase brand awareness and get closer to potential customers than by inspiring them with an extraordinary Instagram channel? We explored the German startup scene and analyzed the 10 biggest German startups on Instagram!

This post The 10 Biggest German Startups on Instagram was released on Influencer Marketing for Professionals.

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

Cosmetics & Beauty

Cosmetics & Beauty


The Drum

Latest marketing and advertising news for Cosmetics & Beauty, including insights and opinions.

How Technology & Influencers Are Disrupting Traditional Marketing

by Al Mannarino @ Social Media Week

Founder and CEO of theAmplify on how to streamline communication with brands/influencers and how to free up human experts to focus only on the things tech cannot do better.

The post How Technology & Influencers Are Disrupting Traditional Marketing appeared first on Social Media Week.

CanOWater on its hopes to take canned water mainstream

by Leonie Roderick @ Marketing Week

The water brand is hoping to solve the world’s plastic problem by 'building a cult of people' who will encourage others to switch from bottles to aluminium cans.

The post CanOWater on its hopes to take canned water mainstream appeared first on Marketing Week.

Beauty Influencer Programs: Your Guide to Launching a Successful Beauty Influencer Campaign

Beauty Influencer Programs: Your Guide to Launching a Successful Beauty Influencer Campaign


IZEA

Wondering how leverage beauty influencers to boost your brand? Here's your guide to putting together and running beauty influencer programs that work.

Content Marketing: Kick-start the Conversation

by jobs@iperdesign.com @ RealityRx Communication

If you’re interested in advertising your business, product, or brand online (and lets face it—if you’re not, you should be) an inherent drive to stay relevant will put you face to face with an important term the experts labeled “content marketing.”

The post Content Marketing: Kick-start the Conversation appeared first on RealityRx Communication.

IZEAx Product Update 2.13: Campaign Dashboard Improvements

by IZEA @ IZEA

Here at IZEA, we’re always pushing code. And now the Campaign Dashboard is faster than ever. With a few minor tweaks, we’ve been able to greatly enhance the software dashboard’s...

The post IZEAx Product Update 2.13: Campaign Dashboard Improvements appeared first on IZEA.

5 Most Popular Word Press Plugins for Small Business Sites

by Mary Stedul @ Thought Reach

The need for effective content marketing has made WordPress an essential part of most business websites. WordPress (WP) blogs and plugins make it easy to publish high quality articles that build trust and credibility with readers, promote the business brand and eventually get more conversions. According to WordPress, over 60 million users have picked WP […]

The post 5 Most Popular Word Press Plugins for Small Business Sites first appeared on Thought Reach.

The Best Holiday Marketing Campaigns With Influencers

The Best Holiday Marketing Campaigns With Influencers


Mediakix | Influencer Marketing Agency

'Tis the season to be marketing with social influencers & these brands are nailing it! See how these top brands are launching holiday marketing campaigns:

4 Effective Offline Marketing Techniques for Your Business

by Nate Goodman @ Thought Reach

A lot of emphasis is put on online marketing these days. So much emphasis is put on it infact, that it’s hard for smaller business owners to find any information on offline marketing techniques that can help to promote their business. Of course you shouldn’t choose either offline or online to promote your business; both […]

The post 4 Effective Offline Marketing Techniques for Your Business first appeared on Thought Reach.

Dear B2B Marketers, Stop Being So Modest In Influencer Marketing!

by Janna Ehrhardt @ Influencer Marketing for Professionals

Reading Time: 4 minutesInfluencer marketing is the business to invest in for B2C marketers today, but B2B marketers are still reserved using influencers for their marketing strategy. Why is Influencer Marketing on Instagram challenging for B2B Marketing, but worth giving it a go?

This post Dear B2B Marketers, Stop Being So Modest In Influencer Marketing! was released on Influencer Marketing for Professionals.

“Human sources will always be the bedrock”

by Gašper @ Marketing magazin

  An award winning journalist was recently declared as one of the most influential British journalists. Moreover, Calvert achieved a global recognition with a piece on corruption in FIFA, which eventually led to the fall of senior FIFA officials. Together with his colleague Heidi Blake he described the sensational investigative process in The Ugly Game book. […]

The post “Human sources will always be the bedrock” appeared first on Marketing magazin.

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

Beyond Online Marketing: Creating a Positive In-Store Experience

by Ron Oliver @ Thought Reach

There’s a huge push for small businesses to create a positive online experience and optimize social media to bring in new customers. So many businesses are focused on just the online stuff that they forget to create a positive in-store experience for customers. This is especially true for small retail businesses where getting a customer […]

The post Beyond Online Marketing: Creating a Positive In-Store Experience first appeared on Thought Reach.

Ultimate Asset: Social Media Executive - Health & Beauty Brand

by @ Job Search RSS

£25000 per annum: Ultimate Asset: Social Media Executive - Health & Beauty Brand London

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall


Inc.com

Acceptance is one thing. Asking women to visually categorize their bodies is quite another.

Six Guru Marketing Tips for 2014

by Wesley Young @ Thought Reach

The new year has brought new possibilities to small business owners across the nation.  Technology in the 21st Century makes even the smallest budgets able to pack a punch and puts great advertising tools at our fingertips.  Now with the holidays well behind us, let’s take a look at the top 6 Guru Level Marketing […]

The post Six Guru Marketing Tips for 2014 first appeared on Thought Reach.

Copyranter takes on ad agencies that shamelessly pilfer creative ideas

by Mark Duffy @ Digiday

There exists an idea theft code among copywriters and art directors. Lately, many creatives have blatantly broken it.

The post Copyranter takes on ad agencies that shamelessly pilfer creative ideas appeared first on Digiday.

IZEA Brings Augmented Reality Product Placement
 to Influencer Marketing

by IZEA @ IZEA

Company launches first Augmented Sponsorship™ campaign with CORT ORLANDO, FL (September 21, 2017) – IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential...

The post IZEA Brings Augmented Reality Product Placement
 to Influencer Marketing appeared first on IZEA.

4 Ways to Improve Your App’s SEO

by The Young Entrepreneur Council @ Thought Reach

By Andrew Sosa At my company, we are often asked for ways to improve an app’s ranking in the app store in order increase downloads. The truth is that there are two ways to gain a user base: a strong marketing strategy, and optimizing your app for search (i.e., App Store SEO). The first includes […]

The post 4 Ways to Improve Your App’s SEO first appeared on Thought Reach.

Facebook, Uber, Evans Cycles: Everything that matters this morning

by Marketing Week Reporters @ Marketing Week

Our round-up of all the marketing news this morning.

The post Facebook, Uber, Evans Cycles: Everything that matters this morning appeared first on Marketing Week.

Best Influencer Marketing Campaigns of 2017 So Far

Best Influencer Marketing Campaigns of 2017 So Far


Mediabistro

We sifted through a ton of content to bring you the best in influencer marketing this year. From fitness to travel, these brands generated the best content.

3 Major Marketing Campaign Opportunities B2B Technology Brands Missed

3 Major Marketing Campaign Opportunities B2B Technology Brands Missed


The Content Standard by Skyword

Even the most innovative marketing campaign has a short shelf life, unless it's part of a long-term content strategy.

4 Reasons Why Your Small Business Website Needs to Improve

by Nate Goodman @ Thought Reach

Let us say you now have a solid digital marketing strategy. You have social media accounts you constantly use, a significant number of likes, and people leaving reviews. You even made certain company information public by putting it up on registries like the ASIC search in Australia for full transparency. But with how long you […]

The post 4 Reasons Why Your Small Business Website Needs to Improve first appeared on Thought Reach.

5 Benefits of In-Home eCommerce Sampling

by Kristen@joinstatus.com @ Statusphere

  Even with all the digital marketing tools out there, product sampling is still one of the most effective ways to get people using your product. If you know you have a good product, there is no replacement for allowing people to taste (or smell,...

The post 5 Benefits of In-Home eCommerce Sampling appeared first on Statusphere .

‘A whole new world’: Coke has a sponsorship deal with a virtual soccer star in ‘FIFA 18’

by Ilyse Liffreing @ Digiday

For the first time, Coca-Cola isn't going with a real celebrity or athlete as a sponsor.

The post ‘A whole new world’: Coke has a sponsorship deal with a virtual soccer star in ‘FIFA 18’ appeared first on Digiday.

Want to Build a Great Brand? Start with Great Character.

by Matt Kucharski @ The Buzz Bin

In August 2016, Target’s Chief Marketing Officer Jeff Jones left the company to join Uber as its new President. Just over six months later, he resigned, saying that “…the beliefs […]

Read more

The post Want to Build a Great Brand? Start with Great Character. appeared first on The Buzz Bin.

How to Best Present your Brand in the Public Eye

by Nate Goodman @ Thought Reach

With so many channels available to help you present your business to the public – from mass media to social networks, blogs and promotional items – branding is becoming more important than ever. After all, all the effort spent marketing your company will be wasted if they don’t result in your company becoming known and […]

The post How to Best Present your Brand in the Public Eye first appeared on Thought Reach.

Come talk to us at dmexco 2017!

by Phuc Duong @ Influencer Marketing for Professionals

Reading Time: 1 minuteThis year, we come back to the largest digital marketing exposition and conference with a complete SaaS solution, a full team of influencer marketing experts and the key to increase your influencer marketing ROI.

This post Come talk to us at dmexco 2017! was released on Influencer Marketing for Professionals.

Barker Graves: Account Manager -Beauty brand

by @ Job Search RSS

Up to £32k plus bens: Barker Graves: THE AGENCY This top  integrated agency has a very dynamic culture. It is growing steadily and the breadth of work combines , TV, print, digital, co... London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...

Apple, Nike, BT Sport: The top 10 YouTube ads in August

by Leonie Roderick @ Marketing Week

The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.

The post Apple, Nike, BT Sport: The top 10 YouTube ads in August appeared first on Marketing Week.

How marketers are stepping up to take control of media

by Thomas Hobbs @ Marketing Week

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

Social Media Campaign Ideas | ThriveHive

Social Media Campaign Ideas | ThriveHive


ThriveHive

Social media campaign ideas to achieve your marketing goals and grow your small business.

Eight Mobile Marketing Tips You Don’t Want to Miss

by Sophorn Chhay @ Thought Reach

Mobile marketing is expansive, and nearly everyone has a smartphone these days. As the industry expands, so, too, will effective strategies. Right now, there are 3.469 billion mobile users, accounting for 5.1 percent of digital marketing penetration. Sound strategies breed winning goals, and 2015 has more than a few valuable tips for industry impactors. Check […]

The post Eight Mobile Marketing Tips You Don’t Want to Miss first appeared on Thought Reach.

4 Social Media Shake-aways

by Julie Behr @ The Buzz Bin

Recently, I attended The Social Shake-Up Show. I was among nearly 600 social media, public relations, marketing and communications pros in attendance. It was a whirlwind two days packed with […]

Read more

The post 4 Social Media Shake-aways appeared first on The Buzz Bin.

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

How to Stay on Brand

by BJ Bueno @ cultbranding.com

By Retired Chief Marketing Officer of Kohl’s Department Stores, Julie Gardner Every Journey requires some kind of compass—a sense of where one is headed and an assurance that one is on the right path. This book is, in a word, a compass. As a marketer, keeping the brand that I steward on track is perhaps the most important and difficult challenge by face daily. The rate of speed at which the world is changing require significant insights, strategies, and nimbleness. Today’s environment can be a destroyer of brands if one is not constantly in tune with a customer. Having a brand model based on insights into one’s customers is invaluable. Even better is having a customer-focused model that is dimensionalized so that one can use it as a guide to assess potential scenarios and strategies, allowing for a fluid yet disciplined approach that will grow the brand instead of diluting it. BJ’s Brand Modeling process provides a deep understanding of the passion that one’s best customers have for the brands they love. This understanding guides the strategies and dialogue within the organization with confidence and alignment that expedites decisions and provides the filter through which decisions are made and positive […]

5 Influencer Marketing Trends You Should Know About

by IZEA @ IZEA

Influencer marketing isn’t going anywhere anytime soon. In 2016, around three quarters of content and influencer marketers in the US had past-year experience with the technique. And one-third of organizations...

The post 5 Influencer Marketing Trends You Should Know About appeared first on IZEA.

Search Engine Optimization: Is It Right For Small Business?

by Deborah Walker @ Thought Reach

If you are running a website, you would surely blow your marketing budget in one way or the other on search engine optimization. But how would you know if this kind of service would give you great benefits? Is it better to spend the money on other online or offline methods of marketing and advertising? […]

The post Search Engine Optimization: Is It Right For Small Business? first appeared on Thought Reach.

Intern Sign Off: Where Does Influence Go From Here

Intern Sign Off: Where Does Influence Go From Here

by Ashley Wise @ THOUGHTS - GOD & BEAUTY

Before I started here at God & Beauty, I met our founder Kyle at my university. We were discussing the importance of influencers in marketing. At the time I thought: "Influencers bring a lot of value to brands", because I had learned that in class and had seen it in real life. My interaction with influencers was following beauty bloggers for their advice and honest opinions, they had made me want to purchase particular products. Before this internship, I didn't really know the actual hard work and value that went into creating was I consumed. 

Influencers are artists at their job. From my time here I've seen modeling, editing, acting all happen around me. The team at God & Beauty are professional artists, truly. It made me realize that these influencers take pride in their job just like any other artist does. I've written so much about "trust" and "authenticity", and these people exude it in the real world with their professionalism. I followed influencers because I believed the lifestyle they brought to life, and it's been amazing be apart of so many stories that have been told. 

The industry is only going to be getting bigger and more influential, and I hope that brands see the work these influencers put into their content. There is real value in what they can provide and statistic have shown they are only getting more powerful in the marketplace. I've learned so much about the planning and dedication these influencers have, and they can bring so much to the table creatively. These are our new celebrities and the market should embrace them as such. I believe that moving forward there will be more doors opened for influencers and brands. Apps have been growing by the week to embrace these changes and enrich their feeds. 

Influencers bring people together with common goals and lifestyles, and that's something to be appreciated as a tool for brands. From here brand ambassadors will go up as the technology evolves. I hope to see more of a growth in VR and influencers, as well as more stories. People don't care where your brand came from if you tell them with a novel, you need visuals and someone else saying your story matters and this is why. 

After my time here, I think I will only see the success of the influencers of God & Beauty grow. This company is truly the gem of influencer marketing, I wish it nothing but success and continued prosperity. Thank you for all you've done for me, I'm extremely grateful for this oppurtunity. It's not good bye- it's see you later!

Ch-Ch-Changes: AHCA, Health Care Consumerism and More

by Kim Blake @ The Buzz Bin

As General Eric Shinseki once said, “If you don’t like change, you’re going to like irrelevance even less.” If there was one theme at this week’s Healthcare Marketing and Physician […]

Read more

The post Ch-Ch-Changes: AHCA, Health Care Consumerism and More appeared first on The Buzz Bin.

Facebook Encourages Influencer Marketing With New Tools

by HB Duran @ [ION]

Facebook has introduced new tools to further encourage influencer marketing on the platform. These new features are designed with collaboration in mind, from post creation to amplification. Brands are now able to boost a sponsored post as soon as it appears on the creator’s page. In the past, the only way to do this was... Read more »

The post Facebook Encourages Influencer Marketing With New Tools appeared first on [ION].

Best Beauty Campaigns of 2015 - The Buzz Bin

Best Beauty Campaigns of 2015 - The Buzz Bin


The Buzz Bin

For most, December is a time to flip through loving family photos while drinking some eggnog and listening to holiday tunes before they begin planning out their Chrisma-Kwanz-akkah celebrations. Lucky …Read more

A Productive Day in the Life of a Social Media Marketer [INFOGRAPHIC]

by Ian Anderson Gray @ Thought Reach

By Ian Anderson Gray Are you snowed under with work? Are you not feeling very productive? Would you like achieve much more in your social media marketing? I wanted to share with you a great infographic from the wonderful Ian Cleary on his website, RazorSocial. I met Ian at the Cardiff OiConf earlier this year (2013) and […]

The post A Productive Day in the Life of a Social Media Marketer [INFOGRAPHIC] first appeared on Thought Reach.

Ball & Hoolahan: Temp Marketing Manager

by @ Job Search RSS

£250.00 per day: Ball & Hoolahan: Are you an experienced Marketing Manager with a retail background? If so, a growing beauty retailer is looking for your expertise to support them ... Croydon, London

IAB Macedonia names new leadership

by Gašper @ Marketing magazin

Also, the new Board has been named as well. Besides Eftimovski, it consists of Darko Lazarevski (Kajgana Media), Nikola Ancevski (Ovation), Ira Babić (Brand Union), Damjan Dano (IWM Network), Nenad Ristevski (PublicisONE Mackdonija), Meri Shesho (McCann Skopje), Sashka Nikolova (Media Plan) and Igor Popovski (CrnoBelo Media). The main goal of the Bureau, established in 2012 […]

The post IAB Macedonia names new leadership appeared first on Marketing magazin.

What can I do with a Masters in Marketing?

by Merrill @ Best Marketing Degrees

FACT: Master’s Degrees in Marketing Have an Excellent Career Outlook Every website, company, and governing body that expects financial growth has practiced the principles of marketing, researched consumer behavior, and […]

The post What can I do with a Masters in Marketing? appeared first on Best Marketing Degrees.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

REFLECTIONS: Tips for Running a Social Media Influencer Marketing Campaign

REFLECTIONS: Tips for Running a Social Media Influencer Marketing Campaign


GOD & BEAUTY

Source – ForbesWhat You Need to KnowJumping head first into a campaign with influencers can be difficult if you’ve never had experience with one before. On Forbes, Jimmy Rohampton, creator of howtocreateablog.org, compiled best practices on how to prepare and get the most out of your i

3 Reasons You Should Continue to Use Email Marketing

by The Young Entrepreneur Council @ Thought Reach

By Phil Frost There have been rumors that email marketing is dead — or at least dying — for quite some time now. Should businesses invest time and energy into email marketing, or is it following the Yellow Pages to near extinction? My prediction is that email is not going anywhere. It’s neither dead nor […]

The post 3 Reasons You Should Continue to Use Email Marketing first appeared on Thought Reach.

What Is A Brand Ambassador? Definition, Core Traits & Examples

by Mediakix Team @ Mediakix | Influencer Marketing Agency

Learn what is a brand ambassador and how the biggest brands are using them today:

The post What Is A Brand Ambassador? Definition, Core Traits & Examples appeared first on Mediakix | Influencer Marketing Agency.

Is Mobile Marketing the Best Next “Big Thing”?

by Kelly Wilson @ Thought Reach

Marketers find it debatable when predicting what is the next big thing in digital marketing? There are varying insights regarding the prediction about the digital marketing future and mobile marketing comes on top of the list being a growing trend in the marketing industry. As online marketers begin to shift their marketing strategies in line […]

The post Is Mobile Marketing the Best Next “Big Thing”? first appeared on Thought Reach.

Marketing To Generation Z? New Studies Prove YouTube Is Key

by Lexi Merritt @ Digital Brew

As those born between the years of 1995-2012 quickly become the fastest growing consumer age group in America, plenty of […]

The post Marketing To Generation Z? New Studies Prove YouTube Is Key appeared first on Digital Brew.

How Small Business Owners Can Market Effectively To Women

by Matthew Zajechowski @ Thought Reach

Rather than using only shopping profiles to determine what different women buy, when and for what, consider using psychological profiles as well.  The concept is innovative, treating shopping like a sociological experiment. Researchers at the Illinois-based Insights in Marketing gave their version of the Rorschach psychological test to scores of women in order to determine […]

The post How Small Business Owners Can Market Effectively To Women first appeared on Thought Reach.

Report: Snap's hardware lab cuts marketing jobs after leadership change

by @ Mobile Marketer - Latest News

The lab that makes the Spectacles video-camera glasses named Mark Randall as its new head.

Dove introduces ‘Real Beauty Bottles’ to mimic your body type — and the internet is freaking out

Dove introduces ‘Real Beauty Bottles’ to mimic your body type — and the internet is freaking out


Global News

The six bottle shapes are representative of the diversity of women's bodies, but social media isn't having it.

6 Exceptional Content Marketing Examples You Should Emulate In 2016

6 Exceptional Content Marketing Examples You Should Emulate In 2016


SEO Blog by Ahrefs

A detailed analysis of the most successful content marketing examples of 2015, why they worked, and how to implement them to grow your business.

Why You Need to Concentrate on Customer Experience This Year

Why You Need to Concentrate on Customer Experience This Year

by Grace Madlinger @ When I Work

Last month, the Salesforce Fourth Annual State of Marketing Report named customer experience as the new “brand battlefield” for 2017. According to...

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

The Biggest Challenge with Health Care Advertising? Health Care Advertising

by Heath Rudduck @ The Buzz Bin

The challenge with most health care advertising, is health care advertising. If you take any campaign and do the old “swap the logo” trick, you quickly realize that the plethora […]

Read more

The post The Biggest Challenge with Health Care Advertising? Health Care Advertising appeared first on The Buzz Bin.

How do I Become a Marketing Manager?

by Merrill @ Best Marketing Degrees

At a time when the marketing world is undergoing radical changes, the industry needs leaders to tackle the day’s most pressing challenges. How do you attract new consumers? How do […]

The post How do I Become a Marketing Manager? appeared first on Best Marketing Degrees.

How to Keep Your Startup Customers Smiling

by The Young Entrepreneur Council @ Thought Reach

By Aaron Schwartz At a startup – and arguably at a large company too – there is nothing more valuable than happy customers. They become evangelists of your brand and an extension of your marketing team, referring friends and family. But more important than that is the significant negative impact of a dissatisfied person. An […]

The post How to Keep Your Startup Customers Smiling first appeared on Thought Reach.

Meet the president: Spencer Baim (Vice Media, UK)

by Gašper @ Marketing magazin

New York, when they see it for the first time, can have a profound effect on people. That was certainly the case for Spencer Baim, who says it was the start of a love affair. He adds: “I arrived here at the age of 22 and never left.” Now chief strategic officer of Vice Media, […]

The post Meet the president: Spencer Baim (Vice Media, UK) appeared first on Marketing magazin.

3 Reasons Your Startup Marketing Strategy Is Incomplete Without Video

by Lexi Merritt @ Digital Brew

When you look at the immeasurable success of the world’s top companies, you’ll notice one common thread linking them together: […]

The post 3 Reasons Your Startup Marketing Strategy Is Incomplete Without Video appeared first on Digital Brew.

Shock Tactics: PR Genius?

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

Encouraging Debate Two years ago, Protein World’s Marketing Manager, Richard Staveley, sparked a global social media storm with its “Are you beach ready?” campaign, with people accusing the company of sexism and body shaming. Fast track to today and the marketer has launched a new...

4 Powerful Benefits Of A Product Explainer Video

by Lexi Merritt @ Digital Brew

When you’re in the business of selling products online, you’re constantly exploring new marketing tactics to get your product in front […]

The post 4 Powerful Benefits Of A Product Explainer Video appeared first on Digital Brew.

Is Amazon Spark A Friend Or Foe To Brands?

by HB Duran @ [ION]

Structured like a social network, Amazon Spark is designed for product discovery and recommendations, similar to Pinterest or Instagram. While still in its infancy, the app feature—by its very design—is catered to influencer marketing but it is designed to allow Amazon to hold all the cards. Amazon Spark is already in the Amazon iOS app,... Read more »

The post Is Amazon Spark A Friend Or Foe To Brands? appeared first on [ION].

Bruketa&Žinić OM rebrands to Bruketa&Žinić&Grey

by Gašper @ Marketing magazin

As official press release states, “agency Establishes Itself as a Brand, Product & Retail Design Hub, and a Digital Shopper Hub For the Grey Group Global Network”. The management team from now on  consists of Co-Chairmen and Chief Creative Officers, Nikola Žinić and Davor Bruketa with Siniša Waldinger as Executive Creative Director, Damjan Geber as CEO […]

The post Bruketa&Žinić OM rebrands to Bruketa&Žinić&Grey appeared first on Marketing magazin.

Blue Skies Marketing Recruitment: Marketing Assistant

by @ Job Search RSS

25 days holiday : Blue Skies Marketing Recruitment: An exciting opportunity has arisen for a Marketing Assistant to join a leading distributor of own brand and branded beauty products based in Tamworth. Supplying to both Professionals and Retailers, they have a passion for the brands they work with and sco Tamworth, Staffordshire

Beauty and Fashion Brands Need Influencers to Succeed on YouTube - [ION]

Beauty and Fashion Brands Need Influencers to Succeed on YouTube - [ION]


[ION]

Organic growth for fashion and beauty brands on YouTube has become tougher without advertising and amplification, according to new numbers from L2’s Fashion: Video Report.  According to the report, brands struggle to build interest in their videos without promoting them and are seeing far less interest in product campaigns compared to ‘brand building’ videos. The... Read more »

How People-Based Measurement Can Be A Marketers Best Friend

by SMW Staff @ Social Media Week

Measuring true business value has never been more important in understanding the customer journey and running successful advertising campaigns.

The post How People-Based Measurement Can Be A Marketers Best Friend appeared first on Social Media Week.

Unconventional Marketing: Ideas and Inspiration for Your Business

by Karen Asprey @ ThriveHive

One of the challenges faced by many small businesses is that of competing with bigger businesses in the world of marketing. Big businesses have large amounts […]

The post Unconventional Marketing: Ideas and Inspiration for Your Business appeared first on ThriveHive.

Next: We won’t retaliate against Amazon, we will learn from them

by Thomas Hobbs @ Marketing Week

Despite Amazon’s own-label fashion brand Find going after its core customers, Next chief executive Lord Wolfson says he won’t slip into 'terrible analogies of war'.

The post Next: We won’t retaliate against Amazon, we will learn from them appeared first on Marketing Week.

The Pain of B2B Marketing & Communications

by Scott Davila @ The Buzz Bin

Twenty-five years ago, I was in my first year as a young, institutional bond trader. My aspiration? Make the big bucks like many of the firm’s elders around me were […]

Read more

The post The Pain of B2B Marketing & Communications appeared first on The Buzz Bin.

How data is changing the very model of the modern merchandiser

by Hilary Milnes @ Digiday

E-commerce retailers are competing to offer the most personalized experience to customers who visit their site, a strategy that touches on personalized product recommendations, messages and assortment. But when data is ruling a retailer, where does the buyer fit in?

The post How data is changing the very model of the modern merchandiser appeared first on Digiday.

Game Of Thrones Season Finale – Who Won The Battle For The Iron Instagram Throne?

by Janna Ehrhardt @ Influencer Marketing for Professionals

Reading Time: 3 minutesThe foreshadowed union of fire and ice finally became truth as Jon Snow and Daenerys Targaryen gave vent to their feelings in the final episode of Game of Thrones’ seventh season. The clash of powers comes with the reveal of a long-desired truth of Jon’s parentage leaving the Game of Thrones fans with new questions already longing for the next season to start.

This post Game Of Thrones Season Finale – Who Won The Battle For The Iron Instagram Throne? was released on Influencer Marketing for Professionals.

Top 10 email marketing campaigns you should check out right now

Top 10 email marketing campaigns you should check out right now


Boomtrain

Here are the top 10 email marketing campaign to check out if you're looking for innovation and inspiration for you next email newsletter or marketing

Best Content Marketing Infographics

by IZEA @ IZEA

Infographics are the second most popular content marketing approach. The 2017 State of the Creator Economy (SOCE) study revealed that 49 percent of US content marketers used infographics as some...

The post Best Content Marketing Infographics appeared first on IZEA.

Beauty Brand Marketing: Planning Your Next Influencer Campaign

Beauty Brand Marketing: Planning Your Next Influencer Campaign


Statusphere

If you have been to any beauty brand marketing conferences lately, then you have most definitely had people tell you that you need to start influencer marketing. They throw around statistics like “74% of people use social media to make buying decisions (SproutSocial)” and “...

Video Content Marketing Is On The Rise. Here’s How To Make It Work For Your Business.

by Lexi Merritt @ Digital Brew

You’ve spent years cultivating a strong presence for your brand online, providing useful content, engaging social media posts and, now, […]

The post Video Content Marketing Is On The Rise. Here’s How To Make It Work For Your Business. appeared first on Digital Brew.

Digital Marketing Trends To Watch In 2017

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

It’s been an exciting year in digital marketing, and despite the various ups and downs, the past twelve months have been overwhelmingly positive, with a wealth of new technology shaping the way brands have started to engage with their target audiences. In this fast-paced industry,...

Represent Communications and Get Interactive partner to expand their native advertising output

by Gašper @ Marketing magazin

Borislav Miljanović (pictured), CEO of Represent Communications, describes the partnership as a logical consequence of many years of work in the field of communications and public relations. “We recognised Get Interactive as a reliable partner with many years of experience in native advertising in the Slovenian market, which provides us with technological and expert support, […]

The post Represent Communications and Get Interactive partner to expand their native advertising output appeared first on Marketing magazin.

Amazon Vs. CPG: Why Interactive Marketing Experiences Matter

by Danny O'Reilly @ Wayin

...

Read More

The post Amazon Vs. CPG: Why Interactive Marketing Experiences Matter appeared first on Wayin.

How To Run An Unsuccesful Mobile Email Marketing Campaign

by Matthew Zajechowski @ Thought Reach

Have you ever wondered why so many mobile email marketing campaigns fail?  Business owners are starting to realize the importance of optimizing your emails for mobile.  This is extremely important as statistics from Reachmail show that over 40% of emails are opened on a mobile device.  If business owners are not optimizing their email marketing […]

The post How To Run An Unsuccesful Mobile Email Marketing Campaign first appeared on Thought Reach.

Best Cause Marketing Examples | Successful Campaigns

Best Cause Marketing Examples | Successful Campaigns


CauseGood

These best-in-class cause marketing examples are sure provide you the inspiration you need to launch a successful campaign of your own.

Barker Graves: CRM ACCOUNT MANAGERS WANTED BEAUTY ACCOUNT £32K

by @ Job Search RSS

£28-33K dependent on experience: Barker Graves:  Our client is an award-winning world leading integrated agency .   This vibrant, energetic and dynamic company are looking for a bright and establ... London (Central), London (Greater)

What are the Demographics of Each Social Network?

by Kristen@joinstatus.com @ Statusphere

  Social media marketing has revolutionized the world of marketing. The detailed targeting options available make it possible for brands to identify potential customers using both demographics and psychographics, including hobbies and interests.   The key to using social media to market your brand is...

The post What are the Demographics of Each Social Network? appeared first on Statusphere .

How L’Oreal Paris uses influencers - Digiday

How L’Oreal Paris uses influencers - Digiday


Digiday

L’Oréal Paris created a five-strong beauty squad, made up of ethnically diverse YouTube stars, who have helped it reach new audiences online.

CSGOLotto Scandal: What Marketers Need To Know

CSGOLotto Scandal: What Marketers Need To Know

by Mediakix Team @ Mediakix | Influencer Marketing Agency

Read everything about FTC's case against CSGOLotto & involved influencers

The post CSGOLotto Scandal: What Marketers Need To Know appeared first on Mediakix | Influencer Marketing Agency.

Small Business Marketing Tips for 2014

by Maya Berry @ Thought Reach

The internet has been described as “the great equalizer” when it comes to small business. It has lowered the barriers to enjoy, but there’s no denying that huge, established brands still have an advantage whether it’s bigger budgets, the ability to hire more experienced firms, or simply a larger audience to begin with. Despite those […]

The post Small Business Marketing Tips for 2014 first appeared on Thought Reach.

The Best How-to Advice from Content Marketing World 2017

by Heather Eng @ Insights

For many content marketers, Labor Day means that it’s time to pack our bags and head to Cleveland for Content Marketing World.  This year, NewsCred returned to the industry’s largest conference as a platinum sponsor, giving us the opportunity to fuel attendees with free, local, pour-over coffee and learn what issues are most pressing for content marketers […]

The post The Best How-to Advice from Content Marketing World 2017 appeared first on Insights.

‘Survival of the fittest’: How ageism issues affect the finance industry

by Suman Bhattacharyya @ Digiday

Banks and financial services companies have come under fire for ageism.

The post ‘Survival of the fittest’: How ageism issues affect the finance industry appeared first on Digiday.

Dove Real Beauty Sketches – best marketing campaign of the century?

by Gaby Atkinson @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign?   Dove: how to build a brand In 2004, international cosmetic brand, Dove, launched its Real Beauty campaign, aiming to empower...

How Brands Can Use Voice-First Technology To Reach New Customers

by Al Mannarino @ Social Media Week

VaynerMedia’s Head of Smart Innovations on how brands can use interactive platforms to elevate and scale experiential marketing.

The post How Brands Can Use Voice-First Technology To Reach New Customers appeared first on Social Media Week.

Dove Ads | Digital Marketing & Social Media Campaigns

Dove Ads | Digital Marketing & Social Media Campaigns


Digital Agency Network

Featuring creative Dove ads, inspiring Dove digital marketing campaigns, social media marketing campaigns, Dove commercials and hot news.

The 9 Steps of Your Influencer Marketing Process

by Mona Hellenkemper @ Influencer Marketing for Professionals

Reading Time: 6 minutesNo matter if you’re completely new to Influencer Marketing or already deeply involved in the sector: A lot of brands are still insecure when it comes to structuring their influencer marketing efforts. Our 9 steps will help you coordinate the necessary stages of a campaign and shed light on your influencer marketing process!

This post The 9 Steps of Your Influencer Marketing Process was released on Influencer Marketing for Professionals.

How to Run a Successful Product Sampling Campaign

by Kristen@joinstatus.com @ Statusphere

  Product sampling campaigns are not new. In fact, they are as old as commerce itself. However, they have been more common in some industries than in others. But as marketing evolves, so is the process of sampling.   The food and cosmetic industries have...

The post How to Run a Successful Product Sampling Campaign appeared first on Statusphere .

The Top 10 Creators Doing YouTube Product Reviews

by Mediakix Team @ Mediakix | Influencer Marketing Agency

Learn more about creators who are revolutionizing the buying journey with YouTube product reviews:

The post The Top 10 Creators Doing YouTube Product Reviews appeared first on Mediakix | Influencer Marketing Agency.

The Power of Branded Illustrations + Animation in Content Marketing

by Anastasia Dyakovskaya @ Insights

Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – whether sourced or original – taking their place on blogs and content efforts across the board. So much so, in fact, that even the good […]

The post The Power of Branded Illustrations + Animation in Content Marketing appeared first on Insights.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

The Snapchat Effect

by The Young Entrepreneur Council @ Thought Reach

By Dan Kim The micronization of social media is changing the rules of digital marketing. Here’s how. You may have heard of something called Snapchat. Many of you may have heard of it as a social media company that Facebook tried unsuccessfully to acquire for $3 billion last November (and yes, that’s billion with a […]

The post The Snapchat Effect first appeared on Thought Reach.

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates


JS Daw & Associates

By Isobel Chiang They say necessity is the mother of invention (humans required a more efficient mode of locomotion, so... Read more »

E-mail Marketing for Small Businesses

by Fonthip Ward @ Thought Reach

E-mail marketing is an excellent tool for small businesses that are looking to reach a large group of customers. One of the benefits of e-mail marketing is that businesses are able to reach a large group of people without spending too much money. However, e-mail marketing is not without its challenges. What is E-mail Marketing? […]

The post E-mail Marketing for Small Businesses first appeared on Thought Reach.

4 Ways To Fulfill Influencer Marketing Campaigns (Webinar Recap)

by Justin Braun @ IZEA

Thank you so much for attending our webinar 4 Ways To FulFill Influencer Marketing Campaigns. In case you couldn’t make it, we’ve recorded the entire educational session for replay any time...

The post 4 Ways To Fulfill Influencer Marketing Campaigns (Webinar Recap) appeared first on IZEA.

A Marketing Manager’s New Year Resolutions

by Harriet Beckett @ Thought Reach

We all have those annual promises we make to ourselves that inevitably get broken. This year, why not apply these age old New Years Resolutions to your Digital Media Strategy  instead and reap the rewards (whilst still being able to eat chocolate!) 1. Get organised With the holidays behind you now is the time to […]

The post A Marketing Manager’s New Year Resolutions first appeared on Thought Reach.

The Best Fashion and Beauty Advertising Campaigns

The Best Fashion and Beauty Advertising Campaigns


Marie Claire

These are the best fashion and beauty advertising campaigns that show what you will be wearing and how you'll be dressing in the seasons ahead.

[DE] Kennzeichnung: So markieren Influencer werbliche Inhalte richtig!

by Mona Hellenkemper @ Influencer Marketing for Professionals

Reading Time: 5 minutesImmer wieder stoßen Influencer auf das Problem, werbliche Inhalte korrekt kennzeichnen zu müssen. Doch bisher ist die Gesetzeslage hierzu unklar und es mangelt an transparenten Richtlinien. Wir mit Hilfe eines Rechtsanwaltes das aktuell geltende Recht zur korrekten kennzeichnung werblicher Inhalte unter die Lupe genommen und eine Guidline erstellt.

This post [DE] Kennzeichnung: So markieren Influencer werbliche Inhalte richtig! was released on Influencer Marketing for Professionals.

5 Examples of Beauty Brands that are Great at Influencer Marketing

by Kristen@joinstatus.com @ Statusphere

  There’s no denying that there has been a huge shift in the way brands do marketing. Today’s consumers don’t want to be interrupted by ads, and go out of their way to avoid them. This has caused the rise of native marketing methods, including...

The post 5 Examples of Beauty Brands that are Great at Influencer Marketing appeared first on Statusphere .

Using Mobile Marketing to Promote Your Service

by Nate Goodman @ Thought Reach

Marketing is defined as: The process or technique of promoting, selling, and distributing a product or service (Merriam-Webster) Mobile marketing is further defined as: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through and with any mobile device or network. […]

The post Using Mobile Marketing to Promote Your Service first appeared on Thought Reach.

Amazon reveals how it thinks about advertising

by Sarah Vizard @ Marketing Week

The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not just as a sales tool.

The post Amazon reveals how it thinks about advertising appeared first on Marketing Week.

Marc Pritchard: 2017 is the year the bloom came off the rose for digital media

by Sarah Vizard @ Marketing Week

Procter & Gamble's marketing boss says this year has been a big wake-up call for the industry, but believes once the work on transparency is done digital can enter its next phase of mass one-on-one marketing.

The post Marc Pritchard: 2017 is the year the bloom came off the rose for digital media appeared first on Marketing Week.

ThredUp Luxe to bring expected $10 million by end of year, but struggles to scale

by Bethany Biron @ Digiday

Since launching the beta mode of its new luxury platform in July, resale company ThredUp’s Luxe program is already on track to rake in $10 million dollars in sales by the end of the year.

The post ThredUp Luxe to bring expected $10 million by end of year, but struggles to scale appeared first on Digiday.

10 Low-Cost Marketing Strategies You Should Be Using

by ThriveHive @ ThriveHive

The challenge of getting your business to reach more customers and make sales is one that could easily end up boring a large hole in your […]

The post 10 Low-Cost Marketing Strategies You Should Be Using appeared first on ThriveHive.

8 Common Small Business Marketing Challenges (and How to Overcome Them)

by ThriveHive @ ThriveHive

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]

The post 8 Common Small Business Marketing Challenges (and How to Overcome Them) appeared first on ThriveHive.

A Complete History of Influencer Marketing and What it Means for the Future [Infographic]

by Brian Wallace @ Social Media Explorer

Social media has democratized much of our lives in a way that has made it easier than ever before to access news and information. One of the things that has become democratized is who gets...read more

The post A Complete History of Influencer Marketing and What it Means for the Future [Infographic] appeared first on Social Media Explorer.

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

Social Purpose Marketing for Behaviour Change

by Rachel Adrian @ JS Daw & Associates

By Rachel Adrian Recent years have seen a huge increase in companies getting involved in social purpose marketing. Rather than... Read more »

The post Social Purpose Marketing for Behaviour Change appeared first on JS Daw & Associates.

5 Instagram Hacks That Will Boost Your Small Business’s Social Reach

by Nate Goodman @ Thought Reach

Do you have a small business that is visually oriented? Whether you’re an independent clothing label, a pet parlour, a bistro, a florist or a travel agency, the very fact that what you do looks good is a huge asset when it comes to digital marketing – especially in the social media sphere. While B2Bs […]

The post 5 Instagram Hacks That Will Boost Your Small Business’s Social Reach first appeared on Thought Reach.

Mixing Digital and Physical Marketing Techniques

by Sonia Allen @ Thought Reach

Many analysts and marketers are suggesting that we’ve entered the post-digital age. While it sounds ominous, what this really means is that digital marketing is no longer a fringe consideration or something that needs to be added to an existing campaign. At this stage in the game, any mainstream marketing push is going to include […]

The post Mixing Digital and Physical Marketing Techniques first appeared on Thought Reach.

What can I do with a Bachelors in Marketing?

by Merrill @ Best Marketing Degrees

FACT: Bachelor’s Degrees in Marketing Have an Excellent Career Outlook Every website, company, and governing body you see has practiced the principles of marketing, whether they know it or not. […]

The post What can I do with a Bachelors in Marketing? appeared first on Best Marketing Degrees.

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

8 Marketing Campaigns That Are Low Key Trolling You

8 Marketing Campaigns That Are Low Key Trolling You


Social Media Week

These brands are S-A-S-S-Y.

RRx Gets Up Close and Personal

by jobs@iperdesign.com @ RealityRx Communication

REALITYRx recognizes the role that personal care products play in contributing to overall health and well-being. And INNOSPEC strongly appreciates the agency’s proven ability to develop standout marketing that applies to their customized formulations and product offerings.

The post RRx Gets Up Close and Personal appeared first on RealityRx Communication.

LaCroix Sparkles With Millennials Thanks To Influencer Marketing

by HB Duran @ [ION]

It’s brightly colored, a star on social media and all the cool kids are buying it. We’re not talking about the latest fashion trend, although Edina Monsoon would proudly wear it. It’s the hippest sparkling water around, sweetie. It’s LaCroix. Once the go-to drink for Midwestern moms, LaCroix has been around for decades, but become... Read more »

The post LaCroix Sparkles With Millennials Thanks To Influencer Marketing appeared first on [ION].

Global Headline Makers: Stephane Wargnier (Petit Bateau, France)

by Gašper @ Marketing magazin

In France, Petit Bateau is one of those revered brands that belongs in the sacrosanct territory of childhood. The children’s clothing and underwear maker was founded in 1893, which means that every living generation has worn it, bought it and seen its advertising. Even its agency, BETC, has worked for the brand for more than […]

The post Global Headline Makers: Stephane Wargnier (Petit Bateau, France) appeared first on Marketing magazin.

How To Build Your Brand’s Mobile Strategy With Facebook & Instagram

by SMW Staff @ Social Media Week

Facebook's services provide personalized marketing in every stage of the consumers’s journey.

The post How To Build Your Brand’s Mobile Strategy With Facebook & Instagram appeared first on Social Media Week.

3 Tips for Getting Your Direct Mail Marketing Letters Read

by The Young Entrepreneur Council @ Thought Reach

By Charles Gaudet Although the Internet has drastically changed the face of marketing, savvy business owners can still reach prospects and generate sales through direct mail marketing. In many cases, we’re seeing direct mail marketing as more effective than email or banner ad marketing because there is less competition. Instead of competing with a hundred […]

The post 3 Tips for Getting Your Direct Mail Marketing Letters Read first appeared on Thought Reach.

From Mega to Micro – a Shift in Influencer Marketing

by Jason Stemm @ The Buzz Bin

As the FTC was sending warning letters to top social influencers from Sean Combs to Kourtney Kardashian over endorsement disclosures, others were committing the same offense promoting the Hunger Games […]

Read more

The post From Mega to Micro – a Shift in Influencer Marketing appeared first on The Buzz Bin.

Top Beauty Marketing Strategies on Social Media

Top Beauty Marketing Strategies on Social Media


Synthesio

Here are a few top beauty marketing strategies to make sure your brand is cutting through the noise and leveraging social media to its utmost potential.

Two Steps That Launch B2B Content Marketing Programs

by Leonard Pollard @ The Buzz Bin

Creating content is easy. Open a Word document, next quarter’s new product development plan, and put sentences on the page. That’s it. Thanks for joining me. Some version of that […]

Read more

The post Two Steps That Launch B2B Content Marketing Programs appeared first on The Buzz Bin.

Stereotypical TV ads ‘causing resentment’ among consumers

by Leonie Roderick @ Marketing Week

TV advertising still relies too heavily on outdated stereotypes, new research suggests.

The post Stereotypical TV ads ‘causing resentment’ among consumers appeared first on Marketing Week.

How To Launch A Local Video Marketing Campaign (Ft. 30+ Content Ideas!)

by Lexi Merritt @ Digital Brew

When own or work for a local business, you know it can be difficult to pull in new customers. While […]

The post How To Launch A Local Video Marketing Campaign (Ft. 30+ Content Ideas!) appeared first on Digital Brew.

How do I Become a Communications Planner?

by Merrill @ Best Marketing Degrees

How do I Become a Communications Planner? In today’s world of 24/7 content delivery, a poorly thought-out ad or a mistimed tweet can go viral, causing immediate backlash. At the […]

The post How do I Become a Communications Planner? appeared first on Best Marketing Degrees.

Varying Definitions of Beauty from England to Japan

by Alex Whaley @ RealityRx Communication

What makes someone beautiful? How you answer that question could very well depend upon the culture in which you were raised. Different standards of beauty from culture to culture dictate which types of beauty products will rise in popularity...

The post Varying Definitions of Beauty from England to Japan appeared first on RealityRx Communication.

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

Thomas Barta: Marketers must stop being digitally naïve

by Thomas Barta @ Marketing Week

The label 'digital' makes marketers throw all leadership rules overboard. They shouldn’t.

The post Thomas Barta: Marketers must stop being digitally naïve appeared first on Marketing Week.

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