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Beauty Product Campaign

Top 5 Products You Need to Get the Summer Body You Crave

by ConceptsTV @ Concepts TV

BY Lauren Fahey- Summer is around the corner and there is no time to wait to get your body right for the warm weather. If you have a wedding in 130 days (but who’s counting), a vacation, family reunion or you just want to feel good about yourself than keep reading… this blog is for...

How to Put Together a Product Sampling Program

by Kristen@joinstatus.com @ Statusphere

  Increasing brand awareness and sales is the goal of any company, right? There are many different avenues you can take as a brand, but have you considered how a product sampling campaign can supplement your marketing efforts? It’s an effective way to get your...

The post How to Put Together a Product Sampling Program appeared first on Statusphere .

Our Diamonds Awards 2017 Shortlist Announced

by Antonia Mariconda @ Safety In Beauty

  We are delighted to announce the final short list of candidates that have been selected for consideration of The Safety in Beauty Diamond Award 2017. To view the full short list for all categories, please click here. We look forward to announcing the final winners on July 8th 2017 at The Langham Hotel at […]

Beauty Brand Marketing: Planning Your Next Influencer Campaign

Beauty Brand Marketing: Planning Your Next Influencer Campaign


Statusphere

If you have been to any beauty brand marketing conferences lately, then you have most definitely had people tell you that you need to start influencer marketing. They throw around statistics like “74% of people use social media to make buying decisions (SproutSocial)” and “...

Bologna Fiere Cosmoprof brings international companies to Colombian beauty trade show

Bologna Fiere Cosmoprof brings international companies to Colombian beauty trade show

by vincent @ Premium Beauty News

In the wake of its collaboration agreement with with CORFERIAS - International Business and Exhibition Center of Bogotá - which organizes the Belleza y Salud trade show - Bologna Fiere Cosmoprof is bringing to the show about 30 international companies operating in the beauty sector. Held in Bogotá from 27th to 29th September 2017, Belleza y Salud is one of the main beauty events in the American continent. The international pavilion powered by Cosmoprof will be located in Hall 7, offering an (...) - Industry buzz

The Main Steps in My Beauty Retouching Workflow – Part 1.1

by Julia Kuzmenko McKim @ Master Beauty Photography

This is Part 1 in a series of articles dedicated to my personal Beauty Retouching Workflow, developed over many years. Although I continue to modify and improve it, its direction and structure have not changed much over time. This article originally appeared in Issue 1 of RETOUCHED Magazine, with the help of the Editor Philip Sydow. […]

New safety campaign partnership Launches to prevent burns from beauty tools

by Antonia Mariconda @ Safety In Beauty

A new safety campaign partnership has claimed that it ‘could significantly reduce burn injuries’ The Buy Wise Be Safe (BWBS) Campaign and the University Hospitals Bristol NHS Foundation Trust (UH Bristol) have formed a new partnership which is set to address ways in which families can stay safe To launch the partnership, both parties will […]

Two Hours of Beauty Retouching in One Minute

by Julia Kuzmenko McKim @ Master Beauty Photography

I absolutely infinitely and wholeheartedly love beauty photography and retouching. I especially love working with colleagues and clients who realize that retouching is a means to elevate an image, but it is not supposed to be fixing mistakes and shortcomings of the team. It’s a skill, it’s art, it’s a powerful tool, and it takes […]

Huge Thanks to Our 2017 Awards & White Party Sponsors

by Antonia Mariconda @ Safety In Beauty

On behalf of every member of our Safety in Beauty Campaign, and every supporter, We would like to extend a HUGE thank you to each and everyone of our kind, generous and supportive event sponsors, for The White Party & Safety in Beauty Diamond Awards 2017, without their support and belief, our 3rd annual summer […]

Beauty Influencer Programs: Your Guide to Launching a Successful Beauty Influencer Campaign

Beauty Influencer Programs: Your Guide to Launching a Successful Beauty Influencer Campaign


IZEA

Wondering how leverage beauty influencers to boost your brand? Here's your guide to putting together and running beauty influencer programs that work.

Review, Ingredients, Photos, Swatches, Skincare Trend 2017, 2018: Peter Thomas Roth Water Drench Cloud Cream Cleanser, Skin To Die For Mattifying Primer & Skin Perfector, Hyaluronic Cloud Hydra-Gel Patches

by Dawn Santamarina @ BeautyStat.com

Peter Thomas Roth Water Drench Cloud Cream Cleanser, $28 Billed as a “non-stripping, fragrance-free cream cleanser,” it is said to  “gently remove makeup, excess oil and impurities while moisturizing skin,” and to “help maintain skin’s moisture levels for a radiant, more youthful-looking complexion.” The product is ophthalmologist-tested for sensitive eyes and contact lens wearers.  Key …

Safety in Beauty on BBC Radio 5 Live & BBC Bristol

by Antonia Mariconda @ Safety In Beauty

Today our campaign was invited to be part of a media debate, sparked by a report released this morning. The report stated that the government must protect young people from an ever increasing unregulated cosmetic interventions industry. The report produced by The Nuffield Council on Bioethics, highlighted the growing concern with young people turning to […]

Long Form Infomercial vs. Short Form Commercial

by ConceptsTV @ Concepts TV

  By:  Dana Conklin Which is right for your product? Here’s 2 questions to ask yourself before starting production: Does your product need an explanation or does the demo speak for itself? Shooting and airing a 2 minute commercial may be more affordable than a half hour infomercial, but will it be effective?  Is that...

Diamond Awards 2017 Judges Announced

by Antonia Mariconda @ Safety In Beauty

The highly popular and prestigious Safety in Beauty Diamond Awards, is now in its third year, it is currently the only awards event dedicated to the beauty, cosmetic, aesthetic and dental industry, that recognises and rewards professionals, brands and services for their outstanding dedication and commitment to public safety, and to those who are passionately dedicated to driving forward excellent standards […]

Muslim Model Halima Aden Stars in Rihanna's Fenty Beauty Campaign

Muslim Model Halima Aden Stars in Rihanna's Fenty Beauty Campaign


POPSUGAR Beauty

Our hearts nearly stopped when Rihanna announced she'd be launching her own makeup collection, Fenty Beauty. We are now days away from the big reveal, and the

Good Campaign of the Week: Vice “Safe Sesh”

by D&AD @ Brandingmag

If there is anything that history has taught us, it’s that people will invariably do whatever they damn well please, with very little regard for consequence. So, when we’re talking about illegal substances, the ever so tiny matter of them being illegal is exactly that – ever so tiny. As long as they are readily […]

Beauty Product Campaign | WGT

Beauty Product Campaign | WGT


We've Got Talent.

We provided background artists and models and 20 extras for a social media campaign promoting a new range of hair and beauty products.

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Why Do Chinese Bloggers Dwarf Western Bloggers For Sales?

by Lauren Hallanan @ PARKLU

When it comes to generating sales, Chinese Bloggers beat their Western Bloggers counterparts by a landslide. Do they really have that much more talent for creating content or selling products? Not quite. Bloggers in China have social and technological advantages for converting fans that Bloggers in the West can only dream of. In this article,

The post Why Do Chinese Bloggers Dwarf Western Bloggers For Sales? appeared first on PARKLU.

Seacret: Beauty Product Advertising Campaign

Seacret: Beauty Product Advertising Campaign


OVO

Seacret offers distinctive beauty products from the Dead Sea in Israel. OVO worked with Seacret on a series of ad campaigns...

Digital beauty: Schwan Cosmetics forges ahead!

Digital beauty: Schwan Cosmetics forges ahead!

by vincent @ Premium Beauty News

“Digital” is not only invading everyday life but also more and more the Beauty industry and now even the sphere of suppliers themselves. While manufacturers obviously agree on the need to develop digital business models, Beauty 4.0 is still in its infancy. It is not easy to stick to this evolution and, especially to find the appropriate approach! What are the digital solutions that can be developed for a supplier to meet the increasing needs of brands looking for digital solutions? First (...) - Innovation & new products / A la une

Beauty Product Campaign Challenges Segregation In The Cosmetics Aisle

Beauty Product Campaign Challenges Segregation In The Cosmetics Aisle


PSFK

SheaMoisture recently released a video that announces it will now stock its product in the 'beauty' aisles of stores instead of the 'ethnic' section

Give us some ‘Props!’

by ConceptsTV @ Concepts TV

By SKY HANSTEIN For every project, the production team sits down for an initial project kick-off meeting.  Among a variety of other topics related to the project, we talk extensively about props.  Props as in give each other compliments? No… I mean we talk about what items we will need to have in both the...

Engage Your Target Audience with Animated Video Production

by Jillian Ezra @ Ezra Productions

Learn when and why animated video production can be the right choice for video production to help make your messages pop.

The post Engage Your Target Audience with Animated Video Production appeared first on Ezra Productions.

“Just because you are demanding, does not mean you cannot be caring,” Isabelle Guyomarch, CCI Productions

“Just because you are demanding, does not mean you cannot be caring,” Isabelle Guyomarch, CCI Productions

by vincent @ Premium Beauty News

Widely recognized and profitable, the CCI Productions company stands out in the cosmetics industry, not only for its good results and product quality, but also for its CSR policy dedicated to supporting people suffering from cancer or chronic diseases. It is a woman who launched the project: Isabelle Guyomarch has been the owner and Director of the group for 10 years. Isabelle Guyomarch purchased CCI Productions in 2008. She managed to give new impetus to the company to preserve its future. (...) - Companies & industry

Should People Be Concerned about Parabens in Beauty Products?

Should People Be Concerned about Parabens in Beauty Products?


Scientific American

There are growing concerns about these preservatives in health and personal care products

Good Campaign of the Week: Keep Going #LikeAGirl

by D&AD @ Brandingmag

Always have proven once again that they are part of a unique collection of brands that care about young girls as well as selling products with their latest “#LikeAGirl” campaign. The multi-award-winning, original campaign came out three years ago, and it could have been enough to cement the brand as a clever and innovative thinker. […]

Review, Photos, Swatches, Makeup Trend 2017, 2018: Stowaway Cosmetics Powder Blush, Creme Lipstick, Effortless Eyeliner, Defined Volume Mascara

by Dawn Santamarina @ BeautyStat.com

Stowaway Cosmetics is a brand that creates travel-sized products which are perfect for tossing into your makeup bag for on-the-go touch ups. The makeup is makeup that is meant to go with you instead of sitting in your bathroom or weighing down your purse! I love the fact that everything is mini – because when …

China Video KOLs Favor Authenticity Over Production Quality

by Lauren Hallanan @ PARKLU

In the West, viewers expect even minor influencers to produce high-quality videos. But with China video KOLs', lower production value often equals better results. Why? Because barebones content seems more authentic. For international brands who’ve worked with influencers in Western countries, this might take a little getting used to. Competition on YouTube has become incredibly

The post China Video KOLs Favor Authenticity Over Production Quality appeared first on PARKLU.

Apple Iterates. What’s Important for Marketers?

by The Drum @ Insights

In its new Steve Jobs Theater, today Apple appropriately paid homage to its past while creating a future that has something compelling for consumers and for marketers. With its customary flair for presentations and tight narrative for announcing several new products, Apple iterated on its product lines with compelling additional features pushing users to upgrade. […]

The post Apple Iterates. What’s Important for Marketers? appeared first on Insights.

Cosmetic Executive Women honours six Beauty Industry Achievers

Cosmetic Executive Women honours six Beauty Industry Achievers

by vincent @ Premium Beauty News

Cosmetic Executive Women (CEW) today honoured six women for their leadership and contributions to the beauty industry. The Achiever Awards - now in its 42 year - recognize the accomplishments of the honourees, serve as inspiration for future leaders, and support the advancement of women in the industry. “Cosmetic Executive Women was the first-ever organization to commit to the advancement of women in our industry,” says CEW President, Carlotta Jacobson. “We established the Achiever Awards (...) - Industry buzz

Dove Campaigns

Dove Campaigns


Dove US

Learn more about Dove campaigns here and watch your favorite videos from Real Beauty Sketches to Choose Beautiful.

Heinz “brings us to the garden”, and OMD and TAPTAP put it in the smartphone.

by Belén Merino @ TAPTAP Networks

For the new Heinz campaign, OMD and TAPTAP are creating a rich media creative concept that enhances the user’s engagement with the creative piece. The use of the mobile medium to enhance the interaction of the brand with the user encourages a positive reading of the advertiser’s message. Heinz’s advertising strategy “Grow your seeds”, takes […]

Clear Channel Outdoor y TAPTAP crean la mayor plataforma de marketing omnichannel en Latinoamérica, complementando Out Of Home con mobile.

by Belén Merino @ TAPTAP Networks

TAPTAP alcanza un acuerdo con el gigante mundial de la publicidad exterior Clear Channel Outdoor para incluir la solución de extensión de audiencias Sonata en su catálogo de productos en Latinoamérica. La tecnología Mobile Out-of-Home toma el contexto como punto de partida mediante la geolocalización del inventario de Clear Channel Outdoor, maximizando la interacción entre […]

10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral

10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral


Inc.com

Pretty pictures no longer cut it.

3 Product Launch Campaigns And Their Strategies | Launchmetrics

3 Product Launch Campaigns And Their Strategies | Launchmetrics


Launchmetrics

Launching a fashion product or collection requires a series of steps to complete a cycle and that cycle starts with...

How We Shot It | Dr Brandt Skincare Campaign

by Julia Kuzmenko McKim @ Master Beauty Photography

It usually takes a long time between an actual shoot and the day the results of a project are out for the world to see. But it’s the best feeling in the world when the results are worth the wait. Right now we’re enjoying seeing our advertising work for Dr Brandt Skincare in all of the major […]

Good Campaign of the Week: Saatchi & Saatchi “Open Your Eyes”

by D&AD @ Brandingmag

Gender equality may be a subject that’s on everyone’s minds in 2017, however, a new film directed Jake Dypka through Indy8, invites viewers to actually see a gender divide, through clever use of videography. “Open your eyes”, which debuted at Saatchi & Saatchi New Directors’ Showcase in June, examines stereotypes projected onto young boys and […]

The Magic of Post Production

by ConceptsTV @ Concepts TV

BY: Steve Miller As the Visual Effects Director at Concepts TV, the best compliment I can get is when you don’t notice my work. Blemish removal, object removal, color swapping, chroma keying, and on rare occasions adding a completely new product into an already existing scene. Case in point: If your talent comes in for...

How To Build A Successful Career In The Beauty Industry: 42nd Annual CEW Achiever Awards Recognized Top Women Leaders In The Cosmetic Business Industry: Market Trends 2017, 2018

by Dawn Santamarina @ BeautyStat.com

The CEW Achiever Awards is a huge inspirational event in the beauty industry. CEW annually honors successful women in the industry who have risen to executive positions at their respective companies in sales, marketing, and/or product development. One of the most inspirational aspects of these events is hearing the stories of these women. We all …

Good Campaign of the Week: Under Armour “Unlike Any”

by D&AD @ Brandingmag

No brand quite does empowerment like Under Armour. It makes sense that a brand the sells sportswear would want to partner with sports personalities, but Under Armour seems to get beneath the surface of what makes these sports stars who they are, and this is undoubtedly their USP. In this latest campaign, “Unlike Any” celebrates […]

Is Your Face In The Right Hands? #FillMeInSeries Episode 3

by Antonia Mariconda @ Safety In Beauty

Here at The Safety in Beauty Campaign – we are delighted to present the third episode of a You Tube series called #FillMeIn. Click here to watch Episode 3 of #FillMeIn which asks an important question” ‘Is your face in safe hands?” The express on-line series will be discussing dermal fillers and all subjects related to popular injectable treatments. […]

Glossier celebrates debut body product with diverse campaign

Glossier celebrates debut body product with diverse campaign


Premium Beauty News

Beauty brand Glossier is making its first foray into the body care category, and the diverse campaign for its new products is clearly in line with the inclusivity trend that is growing within the (...)

L'Oréal heiress Liliane Bettencourt died at the age of 94

L'Oréal heiress Liliane Bettencourt died at the age of 94

by vincent @ Premium Beauty News

French tycoon Liliane Bettencourt, the world's richest woman, sat atop the L'Oréal empire and ran a philanthropic foundation, but faced a difficult old age clouded by dementia and legal drama. Bettencourt, who died late on Wednesday at the age of 94, was the main shareholder in the world's top cosmetics company L'Oréal, with a personal fortune estimated by Forbes magazine in March at $39.5 billion (33 billion euros). She was rarely seen in public after leaving the L'Oréal board in 2012, but her (...) - Industry buzz

8 Great Ways to Use Video to Engage Your Target Audience

by Alexa Prosniewski @ Ezra Productions

Learn 8 different ways you can use video to engage with your target audience!

The post 8 Great Ways to Use Video to Engage Your Target Audience appeared first on Ezra Productions.

How Suave Used Content to Launch a Successful Marketing Campaign

How Suave Used Content to Launch a Successful Marketing Campaign


Insights

Suave's recent evaus campaign is an example of a successful marketing stunt rooted in content. Here, we break down the key elements of how Suave effectively used content to launch it, and then extend the messaging afterwards.

How We Shot It | Dr Brandt Skincare Campaign

How We Shot It | Dr Brandt Skincare Campaign


Master Beauty Photography

Related

Concepts TV Productions Promotes Sky Hanstein to Director of Production

by ConceptsTV @ Concepts TV

FAIRFIELD, NJ – (August 2nd, 2016) – Concepts TV Productions, the NJ based Direct Response commercial Production Company has announced Sky Hanstein’s promotion to Director of Production. Hanstein will be responsible for spearheading the team’s production processes from inception to completion, in addition to introducing Satellite Media Tours to Concepts TV and its new medical...

Formula protection: French premium skincare brand chooses Slidissime

Formula protection: French premium skincare brand chooses Slidissime

by vincent @ Premium Beauty News

RPC Bramlage's Slidissime Airless Jars have been selected by leading French organic cosmetic manufacturer Nature.cos for its high quality skincare brand L'Atelier des Délices. L'Atelier des Délices is a range of organic certified skincare products for beauty salons and spas. The cosmetics use a combination of the finest plant-based and laboratory-made ingredients that represent “an intelligent cooperation between science and nature to help complement a woman's natural assets.” The Slidissime (...) - Industry buzz

Estée Lauder’s latest campaign is a beauty digital first

Estée Lauder’s latest campaign is a beauty digital first


FashionNetwork.com

A beauty digital first, the #BeautyAllNight campaign uses facial recognition technology that allows consumers to try on products before even making a purchase. 

Rheagen Hendry Joins Safety in Beauty Advisory Panel

by Antonia Mariconda @ Safety In Beauty

Following the well publicised and tragic death of her mother in 2009 after a botched routine cosmetic procedure in 2002, Rheagan Hendry set out to help pave the way and campaign for safer cosmetic & aesthetics surgery. With her achievement as Inspirational Woman of the Year 2011 and 2 other award wins under her belt, […]

How beauty giant Dove went from empowering to patronising

How beauty giant Dove went from empowering to patronising


the Guardian

The £3bn toiletries brand was one of the first brands to embrace ‘femvertising’, but its body-shaped bottles have been roundly ridiculed. Can it repair the damage?

Meet the Mindful Beauty Cinematographer

by Alexa Prosniewski @ Ezra Productions

An interview with one of Ezra Productions' best cinematographers Eric Soboleski, who specializes in beauty shots.

The post Meet the Mindful Beauty Cinematographer appeared first on Ezra Productions.

Knowing Brand: Everlane

by Eric Hillerns @ OVO

"The key to brand is finding its essence", an agency will explain to their client. And something clicks. The general premise is the simplest thing in the world. After all, it's the reason the company was founded and it is why the product or service was developed. But when the same agency asks their client to articulate what brand essence means to the customer, the room gets quiet. Quieter yet when the client is then asked about how they might execute upon the essence of the brand. Crickets.

The post Knowing Brand: Everlane appeared first on OVO.

Safety in Beauty Diamond Award Winners 2017

by Antonia Mariconda @ Safety In Beauty

Winners of The Beauty Tracker App  SAFETY IN BEAUTY DIAMOND AWARDS 2017   After months of preparation, the winners of The Safety in Beauty Diamond Awards were finally announced at a glamorous ceremony held in London on Saturday 8th July 2017. No less than 600 submissions were made for the awards this year and tickets for […]

Clear Channel Outdoor & TAPTAP build the largest omnichannel marketing platform in Latin America, digitalizing Out of Home audiences through Smartphones.

by Belén Merino @ TAPTAP Networks

TAPTAP reaches an agreement with global outdoor advertising giant Clear Channel Outdoor incorporating TAPTAP’s Sonata Audience Extension within Clear Channel’s LatAm product portfolio in order to maximize engagement between brands and targeted audiences. Through its proprietary LQI technology, TAPTAP’s Sonata Out-of-Home solution leverages quality location and context signals to geoprofile and geo-retarget audiences based on […]

Commitment to the highest quality

Commitment to the highest quality

by vincent @ Premium Beauty News

In more than 25 years of its existence, the value-added advantage of Maverick Laboratories is that it always offers the highest quality in all its hygiene and personal care products. Quality is the fundamental principle that unites all of the company's development and manufacturing processes, an advantage that creates a consistent challenge: focusing on guaranteeing the highest satisfaction of the consumption needs of an increasingly demanding market. Quality 10 is the basic pillar of the (...) - Maverick Laboratories

Shooting Beauty With Broncolor Paras vs. Beauty Dish

by Julia Kuzmenko McKim @ Master Beauty Photography

When it comes to light modifiers, we photographers have an abundance of choices today: from large softboxes and octaboxes (soft light), to zoom reflectors and silver umbrellas (hard light) and everything else in between. As a beauty photographer, however, I feel like we have fewer options than portrait and fashion photographers who can use the whole range of […]

How This Award Winning Campaign Advertises a Cream That GIVES You Wrinkles!

by Alexa Prosniewski @ Ezra Productions

Check out how an award-winning agency's brilliant advertising campaign breaks beauty barriers by promoting wrinkles in order to deliver a profound message and a potentially lifesaving product.

The post How This Award Winning Campaign Advertises a Cream That GIVES You Wrinkles! appeared first on Ezra Productions.

Real Means REAL!

by ConceptsTV @ Concepts TV

Written by: Producer, Rachel Leskanic When I was younger I remember watching TV with my family. My mom would always see testimonials in commercials and say “How do I get that job?” I now have an easy answer to that question. Befriend the production assistant at Concepts TV! If you’ve ever wondered about those testimonials,...

Concepts TV Productions Receives the First Annual Pro Bono Moxie Award

by Catarina Neto @ Concepts TV

LAS VEGAS, NV – (September 20th, 2016) – Concepts TV Productions, the NJ based Direct Response Production Company, received the first annual Pro Bono Moxie Award at the Electronic Retailing Association (ERA) Award ceremony. ERA is a non-profit trade association for direct response and infomercial companies that sell goods and services on the internet, TV and at...

How To Close The Pleasure Gap With Product Design Innovation

How To Close The Pleasure Gap With Product Design Innovation

by Emily Wasik @ PSFK's PurpleList

Dame Products founder Alexandra Fine tells us about her mission to openly empower the sexual experiences of womankind.

Tencent lures US advertisers with more direct route to Chinese consumers

by @ Mobile Marketer - Latest News

The company has a new suite of advertising products to help American brands reach its nearly 1 billion monthly users.

Technology Multinational and Mobile Advertising Leader TAPTAP Consolidates its Presence in Peru

by Belén Merino @ TAPTAP Networks

TAPTAP has successfully consolidated its presence in the Peruvian advertising industry with the opening of its Lima office. Sonata, TAPTAP’s mobile marketing platform, offers the highest audience profiling accuracy, contextual activation, and measuring of physical/digital attribution in digital advertising campaigns. Founded in Spain, TAPTAP is a mobile advertising company that is currently present in nine […]

Review, Photos, Swatches, Makeup Trend 2017, 2018: Fenty Beauty by Rihanna

by Dawn Santamarina @ BeautyStat.com

Before she was BadGalRiRi: music, fashion, and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother’s lipstick. The first time she experienced makeup for herself, she never looked back. Makeup became her weapon of choice for self-expression and it powered a fearless take on beauty that helped her become …

How Safe is Your Dermal Filler? #FillMeInSeries

by Antonia Mariconda @ Safety In Beauty

How Safe is Your Dermal Filler? Here at The Safety in Beauty Campaign – we are delighted to present the second episode of a You Tube series called #FillMeIn. Click here to watch Episode 2 of #FillMeIn which asks an important question” ‘How Safe is Your Dermal Filler?” The express on-line series will be discussing dermal fillers and […]

Pink Ribbon Products

Pink Ribbon Products


The Breast Cancer Campaign

The Estée Lauder Companies’ beauty brands support our mission to create a breast cancer-free world and raise funds for the Breast Cancer Research Foundation ® (BCRF).

How Brands Use Livestream Video Production to Drive Revenues

by Jillian Ezra @ Ezra Productions

Live streaming video production is becoming more common for corporate conference and music events. See how companies and brands are expanding their reach and increasing their revenues through live streaming high-quality videos.

The post How Brands Use Livestream Video Production to Drive Revenues appeared first on Ezra Productions.

DRTV Zombie Dance 2016 produced by Concepts TV

by James Nolan @ Concepts TV

The Electronic Retailing Association’s 2016 D2C Convention featured The Moxie Awards Gala, akin to Oscar Night for the Direct Response/Infomercial world. Luminaries from Direct Response Marketing attended and received awards for the most successful DR campaigns of 2015/2016.  Interspersed throughout the Gala dinner were various videos, some highlighting the industry’s philanthropic work, while others touched...

The Best Beauty Ad Campaigns of 2016

The Best Beauty Ad Campaigns of 2016


WWD

Shea Moisture and Kenzo World get kudos for their inspirational and artistic ad campaigns.

Barington's Mitarotonda Re-Launches Avon Campaign, Pushes for CEO's Removal

Barington's Mitarotonda Re-Launches Avon Campaign, Pushes for CEO's Removal


TheStreet

Jim Mitarotonda urged the beauty products company to start a search for replace its CEO, Sheri McCoy, after a poor quarter.

Campaign Advertising Beauty Product That Gives You Wrinkles

Campaign Advertising Beauty Product That Gives You Wrinkles


Ezra Productions

Brilliant Campaign Advertising Beauty Product That Gives You Wrinkles by Spreading Breast Cancer Awareness.

5 Must-Haves for an Effective Client Testimonial Video Production

by Jillian Ezra @ Ezra Productions

Check out these tips for producing the most effective testimonial videos that, when done correctly, build trust with customers and increase sales.

The post 5 Must-Haves for an Effective Client Testimonial Video Production appeared first on Ezra Productions.

4 Ways To Fulfill Influencer Marketing Campaigns (Webinar Recap)

by Justin Braun @ IZEA

Thank you so much for attending our webinar 4 Ways To FulFill Influencer Marketing Campaigns. In case you couldn’t make it, we’ve recorded the entire educational session for replay any time...

The post 4 Ways To Fulfill Influencer Marketing Campaigns (Webinar Recap) appeared first on IZEA.

A Hyper-Local Approach to Social Media

by Katherine Viera @ Click Here Labs

Author: Gary Anderson, Production Director Social Media? Really? I remember – precisely – my reaction when I saw the email. “Honey…what the heck is this invite you just sent me?” As I peered at my iPhone, trying to comprehend what my wife had just signed me up for, all I could think was, “Great. Another […]

Good Campaign of the Week: Dove "Real Beauty Bottles"

Good Campaign of the Week: Dove "Real Beauty Bottles"


Brandingmag

Dove’s body wash gets a revamp with a little help from Ogilvy, by creating bottles that come in all shapes and sizes, just like the women in their ads.

The 10 Best Marketing Campaigns of 2016 - Brandwatch

The 10 Best Marketing Campaigns of 2016 - Brandwatch


Brandwatch

2016 was a brilliant year if you like innovative marketing campaigns. Otherwise it was terrible, so dive into the best marketing campaigns of 2016.

The 3-Second Way You Can Help End Animal Testing for Good

The 3-Second Way You Can Help End Animal Testing for Good


Allure

Seriously, it takes seconds.

This NYC Storage Company’s Marketing Game is Lit!

by Jillian Ezra @ Ezra Productions

See why this 20-year-old New York-based storage company's branding strategy and advertising copy has New Yorkers in stitches.

The post This NYC Storage Company’s Marketing Game is Lit! appeared first on Ezra Productions.

5 Benefits of In-Home eCommerce Sampling

by Kristen@joinstatus.com @ Statusphere

  Even with all the digital marketing tools out there, product sampling is still one of the most effective ways to get people using your product. If you know you have a good product, there is no replacement for allowing people to taste (or smell,...

The post 5 Benefits of In-Home eCommerce Sampling appeared first on Statusphere .

IZEA Brings Augmented Reality Product Placement
 to Influencer Marketing

by IZEA @ IZEA

Company launches first Augmented Sponsorship™ campaign with CORT ORLANDO, FL (September 21, 2017) – IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential...

The post IZEA Brings Augmented Reality Product Placement
 to Influencer Marketing appeared first on IZEA.

What It Takes to Become a Successful Beauty Model

by Jessica Cook @ Master Beauty Photography

Note from Julia Kuzmenko: “I recently had the pleasure of meeting and working with a successful Los Angeles-based Beauty model, who absolutely blew me away when she shared how eager she was to do everything in her power to make the life of the photographers and makeup artists she worked with easier. She went above and […]

Red List - Safe Cosmetics

Red List - Safe Cosmetics


Safe Cosmetics

You shouldn’t need a PhD in chemistry to choose safe cosmetics and personal care products. Check out our list of chemicals to avoid in shampoos, lotions, and more.

Movies coming out in 2017!

by nichola @ We've Got Talent.

Movies coming out in 2017! There are some amazing movies and movie sequels coming out this year, below are just a few of them. Some great sequels going to be landing on our screens! March • God of War • Contemporary Color • Revolution – New Art for a New World • Sword Art Online • Beauty and the Beast...read more →

The post Movies coming out in 2017! appeared first on We've Got Talent..

How to Run a Successful Product Sampling Campaign

by Kristen@joinstatus.com @ Statusphere

  Product sampling campaigns are not new. In fact, they are as old as commerce itself. However, they have been more common in some industries than in others. But as marketing evolves, so is the process of sampling.   The food and cosmetic industries have...

The post How to Run a Successful Product Sampling Campaign appeared first on Statusphere .

Givaudan announces ambitious science-based targets for greenhouse gas reduction

Givaudan announces ambitious science-based targets for greenhouse gas reduction

by vincent @ Premium Beauty News

Givaudan will implement ambitious targets to ensure sustainable long-term growth. Indeed, the global leader in the creation of flavours and fragrances has committed to reduce its absolute emissions of greenhouse gas (GHG) by 30% for scope 1 and 2 gas, and by 20% for Scope 3 gas, between 2015 and 2030. The company plans to achieve a 30% GHG emissions reduction by 2030 by converting its electricity supply to fully renewable sources by 2025, and leading significant energy consumption (...) - Industry buzz

Industry Insider: The Art of Flawless Skin – Part I: Photography

by Laura Bello @ Master Beauty Photography

On the subject of beauty photography and retouching, one of the first aspects that comes to mind is flawless skin. The core of most beauty work is the art of conveying perfection. While few complexions are naturally perfect, it is an illusion that becomes important to create this fantasy for the viewer. This doesn’t mean every […]

The Trends Justify the Means

by Collin Smith @ Click Here Labs

Author: Jayr Sotelo, Motion Graphics Director In this day and age of smartphones, scrolling, and “stories,” not just brands but normal people are in need of generating and consuming “content.” As a brand, having “actionable,” “engaging,” and “relevant” content can get your brand millions of followers and your product moving off the shelves. As a […]

The Surprising Beauty Product CVS Has Vowed to Stop Selling

The Surprising Beauty Product CVS Has Vowed to Stop Selling


NewBeauty

It's the only retailer to do this.

Garnier Launches Rinse, Recycle, Repeat Campaign

Garnier Launches Rinse, Recycle, Repeat Campaign


Beauty Packaging

The brand is partnering with YouTube personality Remi Cruz to encourage recycling in the bathroom.

Review, Photos, Perfume, Fragrance Trend 2017, 2018: Scent Bird, Subscription Box, Nest Fragrances Dahlia & Vines, Stella by Tocca, Mon Guerlain by Guerlain

by Dawn Santamarina @ BeautyStat.com

Unless you’ve been hiding under a rock, you’re probably well aware that subscription boxes have been gaining popularity over the last few years. They are generally affordable and provide deluxe sample size products for you to test out. It’s like a sweet little treat getting something delivered to your house once a month. Scent Bird …

Tattoo ink can seep deep into the body: study

Tattoo ink can seep deep into the body: study

by vincent @ Premium Beauty News

Microscopic particles from tattoo ink can migrate into the body and wind up in lymph nodes, crucial hubs of the human immune system, revealed a study published in Scientific Reports. The tiny particles — measuring a few millionths to a few billionths of a centimetre — include molecules from preservatives and contaminants such as nickel, chromium, manganese and cobalt, researchers reported in the peer-reviewed journal Scientific Reports. Tattoo colouring is composed of various organic and (...) - Science, R&D

5 Examples of Beauty Brands that are Great at Influencer Marketing

by Kristen@joinstatus.com @ Statusphere

  There’s no denying that there has been a huge shift in the way brands do marketing. Today’s consumers don’t want to be interrupted by ads, and go out of their way to avoid them. This has caused the rise of native marketing methods, including...

The post 5 Examples of Beauty Brands that are Great at Influencer Marketing appeared first on Statusphere .

Estée Lauder's Beauty KOL Marketing Campaign | China Influencer Trends | Episode 3 | PARKLU

Estée Lauder's Beauty KOL Marketing Campaign | China Influencer Trends | Episode 3 | PARKLU


PARKLU

Hi peeps! Welcome back to our weekly series –  China Influencer Trends – where we use PARKLU’s big data to analyze what’s trending on China’s social media in the areas of fashion, beauty, fitness, food, travel, and more. Perhaps you notice that there is a very active beauty campaign on China’s …

Takeaways for Food Entrepreneurs from FounderMade Conference

by Jillian Ezra @ Ezra Productions

Check out our key takeaways from established entrepreneurs who spoke at FoundMade's inaugural Future of Food summit in Los Angeles.

The post Takeaways for Food Entrepreneurs from FounderMade Conference appeared first on Ezra Productions.

Meipai Video Ecommerce Tags: Big Deal for KOL Marketing

by Lauren Hallanan @ PARKLU

A new type of e-commerce function has been spotted on Meipai video. It allows users to create product links that pop up in the middle of videos, which are more eye-catching than previous types of product links on the platform. While the tag link function is currently limited to a select group of KOLs, it has

The post Meipai Video Ecommerce Tags: Big Deal for KOL Marketing appeared first on PARKLU.

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns

What Beauty Brands Can Learn from L’Oréal’s Successful Influencer Marketing Campaigns


Tubular Insights

L’Oréal is doing things right when it comes to influencer marketing - from smart segmentation to working with up-and-coming micro-influencers.

Ask the Expert: Beauty Video Production Tips

by Alexa Prosniewski @ Ezra Productions

One of our favorite beauty videographers shares expert tips, giving great insight on how he captures the perfect beauty shot!

The post Ask the Expert: Beauty Video Production Tips appeared first on Ezra Productions.

IZEAx Product Update 2.13: Campaign Dashboard Improvements

by IZEA @ IZEA

Here at IZEA, we’re always pushing code. And now the Campaign Dashboard is faster than ever. With a few minor tweaks, we’ve been able to greatly enhance the software dashboard’s...

The post IZEAx Product Update 2.13: Campaign Dashboard Improvements appeared first on IZEA.

Beauty trends come under scrutiny in London

Beauty trends come under scrutiny in London

by vincent @ Premium Beauty News

For the 5th consecutive year, professionals of the beauty industry will gather in London at Beauty Trends & Innovations Conference - Real Insight, Future Inspiration on 26th September to investigate beauty trends. With 41 senior speakers including Amazon.co.uk, Unilever, L'Oréal, House of Fraser, Charlotte Tilbury, Debenhams, Batiste, Tesco, Sainsbury's, Feelunique, Nailberry, Holland & Barrett and many more, participants will have the opportunity to discover: How to enchant (...) - Industry buzz

People hate Dove's new ad campaign, despite well-meaning message

People hate Dove's new ad campaign, despite well-meaning message


SFGate

The six limited-edition Dove soap bottles come in shapes meant to emulate the body types of women.

HBO Features Strong Women in Branded Content Video Production for Women’s History Month

by Alexa Prosniewski @ Ezra Productions

HBO kicks off Women's History Month with a branded promo video featuring strong female characters.

The post HBO Features Strong Women in Branded Content Video Production for Women’s History Month appeared first on Ezra Productions.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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