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Branding Real Social Change In Dove's Campaign For Real Beauty

Commentaires sur Gender Marketing Encounters: Marti Barletta par Colleen Faheu

by Colleen Faheu @ Commentaires pour Womenology

Hi, Marti, I always learn something from your work. This time it's not about women but about Canada! I've experience that underscores your view that "...Canada is a more forward-thinking market than the US. Big companies like Unilever, P&G, or Ford often view the Canadian market as a good place to try new thinking." As I'm doing missionary work to establish the discipline of Audio Branding in North America, I knock on a lot of doors. Canadian marketers, however, find me and reach out to me." Hah! I think I'll make more trips to Toronto. Cheers, Colleen

L’Oréal: a success story in international marketing to women

by aufeminin @ Womenology

Established in 130 countries across five continents, L’Oréal group’s international success represents an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation? How has the group won over women around the …

Continuer la lecture

The post L’Oréal: a success story in international marketing to women appeared first on Womenology.

Mission Minded Wins National Marketing Awards

by Rod Lemaire @ Mission Minded

Mission Minded won Gold and Silver Brilliance Awards this week for our work on Marin Academy’s Website and Drew School’s Admissions Video in a national competition hosted by InspirED School Marketers. We feel so lucky to have had the chance to lead the rebranding efforts for these two extraordinary schools. Each project was a joy […]

The post Mission Minded Wins National Marketing Awards appeared first on Mission Minded.

Polarize, Don’t Demonize: The Secret to Politics and Marketing

by Al Ries @ Ries & Ries

Plenty. Yet most political consultants think differently. Most think the best way to win an election is to bad-mouth your opponent. The advertising industry knows better. Few national advertising campaigns attack the competition. They just doesn’t work. Coke vs. Pepsi. Suppose Coca-Cola ran an advertising campaign attacking Pepsi-Cola with the same vitriolic language used by...

The post Polarize, Don’t Demonize: The Secret to Politics and Marketing appeared first on Ries & Ries.

A letter to my culture interns, Jarvis and Donte

by Grant @ CultureBy – Grant McCracken

I have never had interns before. In fact, I thought there was something wrong with using them. But I now have two. I will call them Jarvis Rochford and Donte Cole. (Naturally, I can’t use their real names, so I asked the name generator in Scrivener to make suggestions. It would take me a very long time to […]

Why Dove’s new Real Beauty bottle designs are a brand value lost in translation

Why Dove’s new Real Beauty bottle designs are a brand value lost in translation


The Drum

When Dove’s Real Beauty campaign first launched, it wrapped women everywhere in the feel-good factor and inspired them in a whole new way. We felt closer to the brand. We liked and trusted it for knowing us.

International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

by Charlotte Rogers @ Marketing Week

Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.

The post International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers appeared first on Marketing Week.

Luxury & sales force: learn to manage brand ambassadors

by aufeminin @ Womenology

Of the top fifteen international luxury brands, seven are French. French brands represent 25% of the world market in luxury personal assets (fashion, accessories, perfume, watches and jewellery), or 212 billion euros (Cabinet Bain & Company – 2012). (1) In …

Continuer la lecture

The post Luxury & sales force: learn to manage brand ambassadors appeared first on Womenology.

Dogs, Bells and Branding

by Michael Drew @ Pendulum In Action

In my last post on Pendulum and business we looked at what branding really is: stripped of your logo, it’s all the associations that come to mind when customers hear or see your name. Successful branding ultimately depends on your ability to speak to your customers in their own language about what matters most to […]

Apple gambles on premium iPhone X but should its rivals be worried?

by Thomas Hobbs @ Marketing Week

The launch of the $999 iPhone X has been labeled a PR success, but is it really the 'biggest leap' since the original iPhone?

The post Apple gambles on premium iPhone X but should its rivals be worried? appeared first on Marketing Week.

Not Rushing to Judgment

by Bob Hughes @ Pendulum In Action

You know that advice about writing an angry letter – write it, but don’t send it. Get your frustrations out and then let them go. You don’t really want to burn bridges by saying or writing something you may later regret. The same thing might apply to figuring out what’s going on in the world. […]

The Music that Moves the City: San Francisco Opera Announces 2017-18 Season

by Rod Lemaire @ Mission Minded

Mission Minded is excited to share our design work in support of San Francisco Opera’s 2017-18 season. As Matthew Shilvock takes the helm as General Director, San Francisco Opera’s season campaign communicates the strong connection between the vitality of the arts and the vitality of San Francisco. “The City is in a great period of […]

The post The Music that Moves the City: San Francisco Opera Announces 2017-18 Season appeared first on Mission Minded.

The presence of a brand community on a social media platform

by Guest Blogger @ Blog - BrandBa.se

Brand communities on social media platforms can have a tremendous influence on a company’s overall reputation, either in a good or bad way. 

Super Bowl 2016

by Laura Ries @ Ries & Ries

No matter how much the world of media changes, our yearly love affair with Super Bowl advertising continues. For 354 days of the year, we skip, stream and search for any technology possible to skip ads. But not on Super Bowl Sunday. On Super Bowl Sunday, we watch, rewatch and view them online. We all...

The post Super Bowl 2016 appeared first on Ries & Ries.

Why is everybody customer oriented when the real opportunity is something totally different?

by Al Ries @ Ries & Ries

What wins in marketing today? The conventional wisdom is “customer centricity.” As one pundit put it, Connect with customers based on their behavior or where they are in their purchase or life cycle. Who can argue with that? I can. Sedans or SUVs?    In 2009, we started working in China with Great Wall Motor....

The post Why is everybody customer oriented when the real opportunity is something totally different? appeared first on Ries & Ries.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

The Best Question

by tuzzologm @ Inquiry and Craft of Argument

My original inquiry question was, “How do gender roles play into the advertising and marketing of Dove beauty products for adult women?” After conducting genuine…

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women


TakePart

It's been 10 years since Dove launched its “Campaign for Real Beauty”—a stark series of ads that were radical and simple in equal measure—featuring lovely, normal-sized women who didn’t need Photoshop to look radiant. The ads, which ran in 2004 and 2005, lacked any screed about the pressures that come with being a woman in a visual culture that’s awash in creatively lit, digitally manipulated images of dangerously thin models. The folks behind the campaign simply let us feel our own shock at seeing women with normal curves and natural faces being celebrated for their beauty in a national advertisement. Dove didn't stop there. The soap maker added rocket fuel to the conversation in 2006, when its time-lapse "Evolution" video went viral. The movement to expose marketers' use of trickery to convince us that we're failing if we don't have flawless skin and breathtaking bodies was here to stay. Significant progress has been made since Dove's campaign: The American public, the blogosphere, and the Twitterverse now routinely call out magazine publishers and marketers for digitally altering images of girls and women to shrink their bodies, smooth their faces, and otherwise morph them to fit an unrealistic, narrow ideal of beauty. The pace is quickening. In just the past few months, there's been even more progress and a few moments that drove the dialogue forward. 1. The more bare skin a campaign flaunts, the more Photoshop it typically gets. But American Eagle says its new campaign for the Aerie line of lingerie will not use any altered images of models. Instead, “real” girls and women can upload unretouched photos of themselves to a photo gallery. Sure, it’s pretty screwed up that selling underwear using real photos of gorgeous, skinny young girls (instead of digitally improved gorgeous, skinny young girls) is seen as groundbreaking. But moving away from the idealized versions of women who don't exist is a footstep Dove took, and the clothier is now following its lead. “It’s great that we’re beginning to break that down,” said Heather Arnet, executive director of the Women & Girls Foundation, of the fakeries that line the glossies. 2. Forever Yours Lingerie didn't stop working with model Elly Mayday when she was diagnosed with ovarian cancer last year. It featured beautiful shots of her with surgical scars unhidden and no wig or digital fakery to hide the baldness that resulted from her cancer treatment. Rather than looking like something’s missing, Mayday’s baldness comes across as strong and sexy. It’s empowering for the rest of us to see a woman outside the beauty mold we’ve been sold for so long—and to find ourselves aspiring to emulate her sexy confidence and appeal. (Forever Yours also gets points for raising money toward Mayday’s medical expenses.) 3. A new time-lapse video released by Hungarian pop star Boggie shows her singing a pop song called “Nouveau Parfum” while being Photoshopped, a fresh take on Dove's "Evolution" that's amplified by the resigned expression on her face. As the song unfolds, pieces of her disappear and are overwritten: Boggie’s eyes, like everyone else’s, aren’t exactly symmetrical. So one is deleted, then replaced by an exact copy of the other. Not a single square inch of her face or hair is left untouched. 4. Earlier last month during the Golden Globes, actor Diane Keaton took the stage to honor Woody Allen, her tousled hair and menswear-chic outfit reminding us of the trend she set when Annie Hall hit theaters in 1977. It was also clear on high-definition screens across America that at 68, she's got (oh, the horror!) lots of lines on her gorgeous face. When her speech ended, the network cut to a commercial break featuring Keaton selling L'Oréal cosmetics without a line on her digitally enhanced face, seemingly sporting the skin of a 25-year-old. Twitter, Instagram, and Facebook quickly lit up with scorn. That social media response is valuable, Arnet says, because younger women and girls are active on Instagram and Twitter and are participating in those conversations. 5. Former Cosmopolitan editor Leah Hardy drew attention for admitting that during her tenure the magazine routinely Photoshopped out the protruding bones of super skinny models to keep readers from seeing how emaciated the models really were. Since that admission surfaced, before-and-after comparisons of bone-thin models and their healthier-looking altered images have been popping up around the Web. Apparently the world’s top fashion magazines, despite the huge budgets at their disposal, cannot find a single woman on the planet who isn’t either too thin or too fat for their liking. It’s further reinforcement of the conclusion we’d love to share with every tween girl who’s just beginning to notice her appearance: The elusive “perfection” that every cosmetic company and clothing retailer is trying to sell you does not exist. 6. Mindy Kaling might not have minded, but many other people did: When Elle magazine published covers for its February 2014 issue featuring Kaling, readers and pundits immediately questioned why Kaling's cover was a black-and-white close-up rather than the full-color, full-body shots of the other (skinnier and more "conventionally" beautiful) actors. That's the key: We've begun to make a habit of questioning how women are depicted and what tools are being used to change or edit their appearance for public consumption. Yes, the visual landscape is still awash with altered images, surgically altered models, and the pressure to be thinner, younger, and closer to the narrow beauty ideal that so much marketing pushes on us. Marketers aren’t going to stop selling us

Maybe I Should Stop Doing PWYC

by Tad @ marketingforhippies.com

(NOTE TO READER: As you can see, this post has generated quite the commentary below and this from sharing it on social media. If it’s any reassurance, my practice of offering my daylong and weekend workshops on a PWYC basis is not under any imminent danger. I don’t intend to stop it any time soon. […]

Hacking and Consumer Confidence

by Bob Hughes @ Pendulum In Action

We live in a digital world, and we’re digitally vulnerable. This is not news. But the recent news about how Yahoo Mail was pirated – with hackers breaking acquiring the account info of half a billion people – makes you realize just how prevalent and how easy such things have become. We’ve all been hacked. […]

Dove Vs. Axe: Is Unilever Hypocritical?

Dove Vs. Axe: Is Unilever Hypocritical?


Jezebel

AdWeek reports that advocacy group Campaign for a Commercial-Free Childhood started a letter-writing campaign to Unilever, blasting the "hypocrisy" in running Dove ad campaigns which promote healthy self-images for women while also funding sexist and degrading Axe body spray ads. Josh Golin, associate director of the CCFC, says, "Dove [is] positioning itself as a brand that cares and is trying to teach girls to resist this messaging. At the same time Unilever, in the form of Axe, is putting out some of the worst messaging there is." Over on AdRants, writer Angela Natividad writes that the seemingly conflicting campaigns just come from brands that know their demographic. She argues,

What’s Preventing YOU from Walking the Walk?

by Tom Wanek @ Business-Building Principles for Main Street Business Owners

Some years ago, a PC enthusiast stormed out of my workshop when he objected to the Apple Computer case study I was presenting. Evidently, praising Apple was too much for this poor soul to bear. That said, I realize and appreciate that Apple is a polarizing brand. So let me first begin by warning you […]

Hashtag Branding - How to not get burned - Ries & Ries

Hashtag Branding - How to not get burned - Ries & Ries


Ries & Ries

Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online with tweets, hashtags and likes. It used to be that the major media outlets controlled the conversation. Today, consumers via social media have the power to start, join or change the conversation. The media covers the buzz instead of creating it. As a result, companies are trying harder than ever to encourage consumers to start conversations online with hashtag campaigns.

It’s time for CMOs to focus on the major marketing issue of the 21st century.

by Al Ries @ Ries & Ries

            Ever since the turn of the century, the agendas of chief marketing officers have been focused on: (1) The Internet, and (2) Big data. It’s time for a change. CMOs should devote their time to what I believe is the major marketing issue of the 21st century.  Multiple brands.              In a world where...

The post It’s time for CMOs to focus on the major marketing issue of the 21st century. appeared first on Ries & Ries.

When social media branding is a struggle: About relationship marketing and strategy for the online success of sports clubs

by BrandBa.se @ Blog - BrandBa.se

With a social media strategy and relationship marketing approach, non-profit sports brand can increase their online success.

4 Ways Prophet Changed My Career

by Jill Steele @ Prophet Thinking

What’s it like to work at Prophet? There’s plenty of opportunity to be a part of the firm’s growth & grow personally. Take it from someone who’s been around to experience it.

The post 4 Ways Prophet Changed My Career appeared first on Prophet Thinking.

Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel

by Sarah Vizard @ Marketing Week

Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.

The post Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel appeared first on Marketing Week.

Tinder as Game Changer in Online Dating

by BrandBa.se @ Blog - BrandBa.se

Learn more now! Online Dating becomes increasingly popular and Tinder is not only sex to go. Click here to read more about this Mobile Dating App! 

Pilot Pen and Shonda Rhimes announce the $50,000 Overachievers Grant Contest

by Donna DeClemente @ Donna's Promo Talk - Promotional Marketing that Creates Excitement and Gets ResultsDonna's Promo Talk – Promotional Marketing that Creates Excitement and Gets Results

Pilot Pen has recently partnered with Shonda Rhimes to promote the G2 pen. Shonda is the writer and producer of such famous TV shows such as Scandal, Gray’s Anatomy, How to Get Away with Murder and The Catch.  She has also been described as a role model, a game changer and in one word, an […]

Dove asks consumers to ‘Choose Beautiful’ with new global film-focused campaign  - Marketing Week

Dove asks consumers to ‘Choose Beautiful’ with new global film-focused campaign - Marketing Week


Marketing Week

Unilever is looking to replicate the viral success of its previous Dove campaigns with “Choose Beautiful”, the latest film-focused effort for the brand to change how women see themselves and challenge perceptions of beauty.

Handling Crisis Communication On Social Media - What We Can Learn From The Germanwings Case

by Guest Blogger @ Blog - BrandBa.se

How to handle crisis communication on social media? See what we can learn from the Germanwings case and how to effectively use social media for crisis communication. 

Influencer marketing: How brands can win social media using influencers?

by Guest Blogger @ Blog - BrandBa.se

The concept of Influencer marketing is broad. This blog post is going to focus on how brands utilize influencers and increase visibility on social media.

Multimodal Values

by tuzzologm @ Inquiry and Craft of Argument

The argument that I aim to make in my multimodal project is that Dove’s Campaign for Real Beauty is an innovative way to increase sales…

Branding in the Age of Social Media

Branding in the Age of Social Media


Harvard Business Review

A better alternative to branded content

Final Design Statement & Link to Argument

by tuzzologm @ Inquiry and Craft of Argument

Working Link to Argument: http://rampages.us/multimodalproject3dove/ When my multimodal argument is first opened it goes to the homepage. The homepage lacks a linguistic title. Instead of…

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

“Without the internet, I wouldn’t be the woman that I am today”

by aufeminin @ Womenology

A meeting with Capucine, the creator of the blog Babillages How did you think of the idea to create Babillages? I was 19 and a student in communication and journalism. I started my first internship in women’s press, mainly in …

Continuer la lecture

The post “Without the internet, I wouldn’t be the woman that I am today” appeared first on Womenology.

The rise of 'sadvertising': Why social good marketing works

The rise of 'sadvertising': Why social good marketing works


the Guardian

Brand marketing campaigns that champion a social issue are becoming commonplace as advertisers look for ways to create emotive, shareable content

Why do brands need media muses?

by aufeminin @ Womenology

“In reality, women are more ‘real,’ and not as perfect as Adriana Karembeu. People need reality, they need truth.” These are the words of Nicolas Chomette, head of Black & Gold, a design and strategy company. He adds, “Sometimes we …

Continuer la lecture

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Still blogging about the Dove brand and many others, 8 years and 690 posts later

by Donna DeClemente @ Donna's Promo Talk - Promotional Marketing that Creates Excitement and Gets ResultsStill blogging about the Dove brand and many others, 8 years and 690 posts later – Donna's Promo Talk – Promotional Marketing that Creates Excitement and Gets Results

This week I am celebrating 8 years of blogging. My first blog post was published on February 27, 2007, which was my first real experience into the new world of social media. As a marketing professional my blog was to be written for other marketers to help keep us up to date on the latest […]

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

by Mark Ritson @ Marketing Week

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

Honours Seminar Final Presentations on April 4 2016

by wendyp @ Wendy Peters, PhD

You are invited to the Honours Seminar final presentations on Monday, April 4, 2016 from 12:30-3:20 in A255 (likely to be shorter, really). This year there will be two 15 minute presentations by Lauren Parcher and Mary White, followed by a Q&A, cookies, cupcakes (I know!) and coffee. Both presentations …

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

A brand for social change? The myth of Dove's 'real beauty' - Mumbrella

A brand for social change? The myth of Dove's 'real beauty' - Mumbrella


Mumbrella

Beauty brand Dove is often celebrated for its body positive advertising. But in a post first published on The Conversation, Meredith Nash argues that comin

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral

10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral


Inc.com

Pretty pictures no longer cut it.

Collection & Engagement

by tuzzologm @ Inquiry and Craft of Argument

When I first began researching I looked at scholarly articles, but when I began to watch videos from Dove’s Campaign for Real Beauty I was…

Make yourself appear great – What Donald Trump teaches us about self-marketing

by BrandBa.se @ Blog - BrandBa.se

Donald Trump is possibly the best living example of excellent self-marketing. Read now about the 5 things you can learn from him about personal branding.

Dove Marketing: Real Beauty, Real Lessons

Dove Marketing: Real Beauty, Real Lessons


Business 2 Community

Dove just got real with their branding efforts. Though best known for soap, Dove has recently engaged in a Real Beauty campaign to fight against the unrealistic beauty standards set forth by the fash…

Stay on Track – A Playlist for NOT Derailing Your Nonprofit Design Project

by Stephanie Swain @ Mission Minded

Full disclosure, this post comes with tips, passion, AND some serious jams.  What an exciting moment! You’ve decided to change your nonprofit’s logo or visual identity. You realized it just doesn’t do your organization justice. Now it’s time to start picking out your favorite colors and fonts, right? Wrong. Nonprofit design should be a strategic […]

The post Stay on Track – A Playlist for NOT Derailing Your Nonprofit Design Project appeared first on Mission Minded.

Commentaires sur Women and make-up par HIEN BERTRAND

by HIEN BERTRAND @ Commentaires pour Womenology

Très bon article. Je prepare une memoire de fin de cycle sr la representation sociale du maquillage chez les femmes. J'aimerais bien avoir des articles ou des references sur le sujet. Merçi à tout ceux qui voudrons bien m'aider.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

Wearing perfume, an almost sacred beauty ritual

by aufeminin @ Womenology

The majority of women put perfume on every day, so much so that 143,000 bottles of perfume are sold every day in France (source: Planetoscope). And what might seem like a simple beauty step has a much deeper cultural dimension …

Continuer la lecture

The post Wearing perfume, an almost sacred beauty ritual appeared first on Womenology.

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

4 Lessons that Social Media Sensation Kayla Itsines Teaches us About Leveraging Instagram to Grow a Business

by BrandBa.se @ Blog - BrandBa.se

Learn how social media sensation and fitness guru Kayla Itsines leveraged Instagram to turn her passion project into a multi-national business. 4 valuable lessons for your business. 

A brand for social change? The myth of Dove's 'real beauty'

A brand for social change? The myth of Dove's 'real beauty'


The Conversation

Why do women hate to have their picture taken? That’s the question Dove, the global beauty brand, asks in its latest advertisement. The video – see below – is part of Dove’s campaign for “real beauty…

Dove's Campaign for Real Customers

Dove's Campaign for Real Customers


1to1 Media

Faced with lackluster marketing and slipping sales figures at the hands of Procter & Gamble and other competitors, the brand managers at Unilever's Dove started asking how they could reinvigorate the brand.

It’s time to go global

by Laura Ries @ Ries & Ries

In our consulting work we find a big change from just a few years ago. Yesterday, companies wanted to dominate their category in the American market. Today, almost every company we work with wants to dominate the global market, not just the American market. Good thinking. Business is going global. Today, almost every category is...

The post It’s time to go global appeared first on Ries & Ries.

Tentative Claim

by tuzzologm @ Inquiry and Craft of Argument

The claim that I intend to argue is, Dove’s Campaign for Real Beauty is an innovative way to increase sales more than it is a campaign…

Dating in the 21st century: How Social Media influences relationships on the example of Tinder

by BrandBa.se @ Blog - BrandBa.se

Do you want to find out how Social Media led online dating into a different direction and got us a new addiction? The Tinder trend might also affect your love life!

Consumers becoming critical of Dove's 'Real Beauty' ads

Consumers becoming critical of Dove's 'Real Beauty' ads


CBC News

Dove's ad campaigns have been celebrated for featuring women instead of professional models, but also accused of exploiting insecurities to sell products.

Strong Helpers, an Indigenous Approach to Social Work

by wendyp @ Wendy Peters, PhD

Dibaadan Guest Scholar: Dr. Cyndi Baskin, Ryerson University, Author of Strong Helpers’ Teachings: The Value of Indigenous Knowledges in the Helping Professions  Date: Thursday November 03, 2016 Location: Nipissing University Theatre (F213) & Live Stream into Fideli Lecture Hall Time: 11:30 am – 12:30 pm  Student Counselling Services would like you to …

What CrossFit Can Teach You About Cult Branding

by Michele Miller @ Business-Building Principles for Main Street Business Owners

CrossFit is a fitness lifestyle that has taken the world by storm over the last few years.  In some ways, it’s a throwback to old-fashioned fitness, using moves that incorporate cardio activity with strength training moves like pull-ups and push-ups.  From garage set-ups to larger spaces, CrossFit “boxes” (as CrossFitters like to call them) are […]

Dove: the perfect success story in advertising

by aufeminin @ Womenology

In 2004 Dove launched a ground breaking worldwide advertising campaign in the beauty industry. The brand created a new way to address their public which aimed to be “real” by getting rid of the complexes that beauty product consumers suffer from. …

Continuer la lecture

The post Dove: the perfect success story in advertising appeared first on Womenology.

Dove: The Most Impressive Brand Builder | Aaker on Brands

Dove: The Most Impressive Brand Builder | Aaker on Brands


Prophet Thinking

Dove has grown tremendously in an intensively competitive arena with established competitors largely through their brand building efforts. Learn more.

The Write Stuff

by Bob Hughes @ Pendulum In Action

Cursive may be fading as a course in school, but people still do a lot of writing by hand. And when they do they’re likely to use something they give little thought to but that changed how people communicate: the ballpoint pen. This week marked the 117th birthday of László József Bíró, who invented of […]

Hungry for Change? Get involved with Food Justice

by wendyp @ Wendy Peters, PhD

Influencer Marketing: The Era of Social Media Influencers – Are they really your friend?

by Guest Blogger @ Blog - BrandBa.se

75% of marketer cooperate with Social Media Influencers to gain more customers. The problem: Customers often don’t know about the sponsorship. 5 tips how customers can recognise paid posts.

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

The keys to online shopping for women

by aufeminin @ Womenology

« Purchasing, especially online, allows people to feel part of a large community with values at the heart of it, brand values.” These are the words of sociologist Stéphane Hugon whose doctoral research focused on “The social construction of online identity”. …

Continuer la lecture

The post The keys to online shopping for women appeared first on Womenology.

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Yes, women watch X-rated movies too

by aufeminin @ Womenology

In the 1970’s, pornographic movies were broadcasted without restraint in cinemas; however, with the introduction of the Giscard law in 1975, the general view began to change towards these erotic productions. By 1990, almost all pornographic cinema halls had disappeared, …

Continuer la lecture

The post Yes, women watch X-rated movies too appeared first on Womenology.

What We Can Learn From Dove's Marketing Strategies | Mechtronics

What We Can Learn From Dove's Marketing Strategies | Mechtronics


Mechtronics

Dove by Unilever has evolved to be one of the most trusted beauty product makers in the industry, appealing to women across the world.

Beauty and sensuality are significant assets in the job market

by aufeminin @ Womenology

For some decades, studies have shown that people who are considered to be physically beautiful are at an advantage in a number of areas, both private and professional. Three recent books confirm this trend by showing that beauty has become …

Continuer la lecture

The post Beauty and sensuality are significant assets in the job market appeared first on Womenology.

Commentaires sur Waxing, a social norm that’s been accommodated for half a century par Sissi

by Sissi @ Commentaires pour Womenology

Complètement déprimant ! Un sexe sans poils, c'est la mort définitive de l'érotisme, une sexualité infantile et régressive. Quand je pense que les femmes vont maintenant jusqu'à réclamer l'épilation du sexe aux hommes... l'égalité dans une érotique fade, apeurée et aseptisée, des sexes d'enfants pour tout le monde... Il faut réagir !

5 Key Benefits of Higher Purpose Programs

by David Aaker @ Prophet Thinking

Consumers and employees are seeing the importance of social & environmental higher purpose programs. Here are 5 benefits of having one.

The post 5 Key Benefits of Higher Purpose Programs appeared first on Prophet Thinking.

John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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