The six bottle shapes are representative of the diversity of women's bodies, but social media isn't having it.
Skin care company Dove has targeted airbrushers and photo manipulators with a Photoshop action in an attempt to take its "real beauty" campaign viral. The Dove Campaign for Real Beauty was launched...
Since its Campaign for Real Beauty was launched in 2004, Dove has continued to aim for a world where beauty is "a source of confidence, not anxiety."Stemming from this vision came its 2010 Movement for Self-Esteem, which led to the release of Dove's "largest global study... on women's relationship...
Dove Premieres the First Film from Real Beauty Productions - Mom 2.0 Summit | Moms + Marketers + Media
Mom 2.0 Summit | Moms + Marketers + Media
Tune in for the first film from Dove Real Beauty Productions featuring Cathleen Meredith! Today, Dove premiered “Meet Cathleen,” the first film from Real Beauty Productions – a project with Shonda Rhimes at the helm as Creative Director and starring Real Woman, Cathleen Meredith. We were so excited to see the 30 second teaser during the inspiring keynote last week – and now we are thrilled to share the full film with this community. We’ve talked before about the new collaborative content studio that Dove launched this spring to give women and girls a platform to share their stories that expand the definition of beauty – and now we’re excited to see the first release in action! In this first film, Cathleen shares her journey of discovering, through her passion for dance, an important self-love relationship that she didn’t even know was missing. It was through watching herself perform in videos with her dance group, Fat Girls Dance, that Cathleen started loving and embracing her body. Dove is proud to give Cathleen a platform to share her story and message– “I don’t think we know how much we are told that there is something wrong with our bodies. I think beauty …
Yesterday, when we presented the new Dove commerical, Onslaught, we neglected to mention a few things. Luckily, blogs Feministing and Feministe reminded us of a few facts! For starters, while Dove can be applauded for examining the damaging effects of the beauty industry, its parent company, Unilever, is a major manufacturer of skin-lightening creams marketed in India. (Because, you know, the lighter your skin, the more beautiful you are.) In addition, Unilever makes Axe body spray, whose sexist and just plain stupid ad campaigns and "humilidating" show don't exactly send the message that the Onslaught spot does. And there's more: Unilever spends $809 million on advertising: it markets Dove, which encourages women to love their bodies, Ben & Jerry's ice cream, in which you can drown your sorrows if you don't love your body, and Slim-Fast, to make your body thin enough to love.
The television producer and beauty brand are on the hunt for real women to share their real stories of beauty with the world
Dove Real Beauty Products and creative director Shonda Rhimes have teamed to release their third film titled, 'Meet Diana.' The piece tells the story of ...
The Dove Foundation
Beauty and the Beast (2017) - Disney's animated classic takes on a new form, with a widened mythology and an all-star cast. A young prince, imprisoned in the form of a beast, can be freed only by true love. What may be his only opportunity arrives when he meets Belle, the only human girl to ever visit the castle since it was enchanted.
Beauty blogger Christina Brown puts Dove to the test against her favorite high-end beauty bar. The beauty bar disappoints by dissolving the paper that represents human skin, proving Dove to be the gentler choice.
Say goodbye to filters on your selfies.
Dove! It's just like . . . us? In the iconic drugstore brand's latest #RealBeauty campaign, it features a lineup of body washes that oddly resemble the
The £3bn toiletries brand was one of the first brands to embrace ‘femvertising’, but its body-shaped bottles have been roundly ridiculed. Can it repair the damage?
What's wrong with the viral success?
Acceptance is one thing. Asking women to visually categorize their bodies is quite another.
When Dove’s Real Beauty campaign first launched, it wrapped women everywhere in the feel-good factor and inspired them in a whole new way. We felt closer to the brand. We liked and trusted it for knowing us.
by Laurie @ Mom 2.0 Summit | Moms + Marketers + Media
Fri May 05 10:26:49 PDT 2017
Register for Dove Self Esteem Workshops! At Dove, we believe every person has the opportunity to make a difference in a girl’s self-esteem. At this year’s Mom 2.0, we are bringing back our Dove Self-Esteem Workshops. Dove Self-Esteem educator, Jess Weiner, will facilitate two different workshops – one for women and one for girls from the local Orlando Boys and Girls Clubs. Both workshops will allow participants to critically analyze the importance of women and girls embracing their story as well as what it looks like to create that story with confidence. Click here to register for the adults only workshop and here to register for the girls’ workshop. We hope that you join us for one of two totally different, yet equally inspiring workshops! Dove Self-Esteem Workshops Thursday, May 11, 2017, 12:00 PM & 4:00 PM | Tuscany A – Dove #RealBeauty Suite 12:00 PM: Join us for an adults-only workshop that will reinforce the notion that women have the authority to define beauty for themselves and develop the confidence they need to be the creators of their own story. 4:00 PM: Be a mentor and join us at an inspiring workshop for local girls from the Boys and Girls […]
The post Register for Dove Self-Esteem Workshops at Mom 2.017 appeared first on Mom 2.0 Summit | Moms + Marketers + Media.
Free 2-day shipping on qualified orders over $35. Buy Dove Pink Beauty Bar, 4 oz, 2 Bar at Walmart.com
It's been 10 years since Dove launched its “Campaign for Real Beauty”—a stark series of ads that were radical and simple in equal measure—featuring lovely, normal-sized women who didn’t need Photoshop to look radiant. The ads, which ran in 2004 and 2005, lacked any screed about the pressures that come with being a woman in a visual culture that’s awash in creatively lit, digitally manipulated images of dangerously thin models. The folks behind the campaign simply let us feel our own shock at seeing women with normal curves and natural faces being celebrated for their beauty in a national advertisement. Dove didn't stop there. The soap maker added rocket fuel to the conversation in 2006, when its time-lapse "Evolution" video went viral. The movement to expose marketers' use of trickery to convince us that we're failing if we don't have flawless skin and breathtaking bodies was here to stay. Significant progress has been made since Dove's campaign: The American public, the blogosphere, and the Twitterverse now routinely call out magazine publishers and marketers for digitally altering images of girls and women to shrink their bodies, smooth their faces, and otherwise morph them to fit an unrealistic, narrow ideal of beauty. The pace is quickening. In just the past few months, there's been even more progress and a few moments that drove the dialogue forward. 1. The more bare skin a campaign flaunts, the more Photoshop it typically gets. But American Eagle says its new campaign for the Aerie line of lingerie will not use any altered images of models. Instead, “real” girls and women can upload unretouched photos of themselves to a photo gallery. Sure, it’s pretty screwed up that selling underwear using real photos of gorgeous, skinny young girls (instead of digitally improved gorgeous, skinny young girls) is seen as groundbreaking. But moving away from the idealized versions of women who don't exist is a footstep Dove took, and the clothier is now following its lead. “It’s great that we’re beginning to break that down,” said Heather Arnet, executive director of the Women & Girls Foundation, of the fakeries that line the glossies. 2. Forever Yours Lingerie didn't stop working with model Elly Mayday when she was diagnosed with ovarian cancer last year. It featured beautiful shots of her with surgical scars unhidden and no wig or digital fakery to hide the baldness that resulted from her cancer treatment. Rather than looking like something’s missing, Mayday’s baldness comes across as strong and sexy. It’s empowering for the rest of us to see a woman outside the beauty mold we’ve been sold for so long—and to find ourselves aspiring to emulate her sexy confidence and appeal. (Forever Yours also gets points for raising money toward Mayday’s medical expenses.) 3. A new time-lapse video released by Hungarian pop star Boggie shows her singing a pop song called “Nouveau Parfum” while being Photoshopped, a fresh take on Dove's "Evolution" that's amplified by the resigned expression on her face. As the song unfolds, pieces of her disappear and are overwritten: Boggie’s eyes, like everyone else’s, aren’t exactly symmetrical. So one is deleted, then replaced by an exact copy of the other. Not a single square inch of her face or hair is left untouched. 4. Earlier last month during the Golden Globes, actor Diane Keaton took the stage to honor Woody Allen, her tousled hair and menswear-chic outfit reminding us of the trend she set when Annie Hall hit theaters in 1977. It was also clear on high-definition screens across America that at 68, she's got (oh, the horror!) lots of lines on her gorgeous face. When her speech ended, the network cut to a commercial break featuring Keaton selling L'Oréal cosmetics without a line on her digitally enhanced face, seemingly sporting the skin of a 25-year-old. Twitter, Instagram, and Facebook quickly lit up with scorn. That social media response is valuable, Arnet says, because younger women and girls are active on Instagram and Twitter and are participating in those conversations. 5. Former Cosmopolitan editor Leah Hardy drew attention for admitting that during her tenure the magazine routinely Photoshopped out the protruding bones of super skinny models to keep readers from seeing how emaciated the models really were. Since that admission surfaced, before-and-after comparisons of bone-thin models and their healthier-looking altered images have been popping up around the Web. Apparently the world’s top fashion magazines, despite the huge budgets at their disposal, cannot find a single woman on the planet who isn’t either too thin or too fat for their liking. It’s further reinforcement of the conclusion we’d love to share with every tween girl who’s just beginning to notice her appearance: The elusive “perfection” that every cosmetic company and clothing retailer is trying to sell you does not exist. 6. Mindy Kaling might not have minded, but many other people did: When Elle magazine published covers for its February 2014 issue featuring Kaling, readers and pundits immediately questioned why Kaling's cover was a black-and-white close-up rather than the full-color, full-body shots of the other (skinnier and more "conventionally" beautiful) actors. That's the key: We've begun to make a habit of questioning how women are depicted and what tools are being used to change or edit their appearance for public consumption. Yes, the visual landscape is still awash with altered images, surgically altered models, and the pressure to be thinner, younger, and closer to the narrow beauty ideal that so much marketing pushes on us. Marketers aren’t going to stop selling us
All soap bottles—I mean, women—are beautiful as they are.
by Richy Rosario @ Vibe
Thu Mar 30 09:57:02 PDT 2017
It's EVERY woman's year of "yes."
Dove’s latest ad, a short video entitled “Selfie,” has been making waves all over the Internet. But is its message actually a positive one?
The Internet has slammed the latest Dove Real Beauty idea: bottles with different 'body shapes'. But did they really get it so wrong? Or is branding changing?
Dove Celebrates Decades of Women Redefining Beauty on the 60th Anniversary Of Its Iconic Beauty Bar
Находитесь в поиске средств для волос, продуктов для ухода за кожей и дезодорантов, которые помогут Вам выглядеть и чувствовать себя красивой? Благодаря маленьким хитростям, полезным советам и продуктам, разработанным специалистами, Dove непременно поможет Вам в решении этой задачи.
by Laurie @ Mom 2.0 Summit | Moms + Marketers + Media
Thu May 18 12:59:49 PDT 2017
Tune in for the first film from Dove Real Beauty Productions featuring Cathleen Meredith! Today, Dove premiered “Meet Cathleen,” the first film from Real Beauty Productions – a project with Shonda Rhimes at the helm as Creative Director and starring Real Woman, Cathleen Meredith. We were so excited to see the 30 second teaser during the inspiring keynote last week – and now we are thrilled to share the full film with this community. We’ve talked before about the new collaborative content studio that Dove launched this spring to give women and girls a platform to share their stories that expand the definition of beauty – and now we’re excited to see the first release in action! In this first film, Cathleen shares her journey of discovering, through her passion for dance, an important self-love relationship that she didn’t even know was missing. It was through watching herself perform in videos with her dance group, Fat Girls Dance, that Cathleen started loving and embracing her body. Dove is proud to give Cathleen a platform to share her story and message– “I don’t think we know how much we are told that there is something wrong with our bodies. I think beauty […]
The post Dove Premieres the First Film from Real Beauty Productions appeared first on Mom 2.0 Summit | Moms + Marketers + Media.
Gina Crisanti was taking out the trash at work one day when a stranger approached her with an odd request. It was a talent scout who wanted her to try out for an ad campaign to sell Dove beauty products _ wearing nothing but her underwear.
Dove has launched an empowering beauty campaign that encourages women to see themselves beautiful.
Unilever global company website
Dove’s latest campaign aims to inspire India to embrace its diversity in beauty
The Daily Dot
Dove, please for the love of God, stop making videos and just make soap.
The Dove campaign features 32 real women across ages and nationalities to show a diverse range of beauty.
Shonda Rhimes is enlisted as Dove’s Real Beauty Production as creative director in efforts to produce diverse visual stories on the definition of beaut
The Hollywood Reporter
The prolific showrunner will film submissions to the brand's website to be featured in upcoming ads.