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Dove Ad Campaign Analysis

“Say Hello to my Little Friend”: Media’s Fear of the Gangster’s BFF

by Allie Turner @ Newvoices Wings

Delia Scari Dressed in a sleek black and white suit, Al Pacino, portraying the gangster, Michael Corleone, casually pulls out a gun in the middle of a diner and shoots drug lord, Sollozzo directly in the forehead. Nobody can deny the polished and cool mastery of Al Pacino’s daunting gangster, of which he has achieved [...]

Holloway: Media Analysis

by noreply@blogger.com (Susie) @ WMST 2010 A: Feminist Analysis

Memorializing a Woman is Not Evidence
Throughout the long years of fighting for women’s rights, there has consistently been a quieter voice questioning society’s norms from the opposite side—What about the men? Some issues men (and women are sometimes in agreement too) claim to experience discrimination with include certain occupations, the military, the justice system, and even, at times, politics. My media analysis focuses on one particular essay, authored by a man, which argues that men have historically been valued less in society than women. The piece was written by a sociologist named David Loewen in his book Lies Across America. The book examines the historical background of a large number of monuments/memorials located across the United States. The essay I found most interesting was one entitled “Killing a Man is Not News.” It is the story of a marker found in Downieville, California that commemorates the unlawful lynching of a woman there in the mid-1800s. Loewen states that the existence of this monument, along with other observations of his own, supports his claim that men’s lives are valued less in our society than women’s. His reasoning, when inspected through a feminist lens, seems very flawed. Here I will discuss why Loewen’s ideas of gender differences in the United States, based on assessments of occupation and crime, are ungrounded, illogical, and quite simply erroneous.
A more detailed description of the background information in “Killing a Man is Not News” is certainly in order before I really begin. The woman who was lynched in 1851 was a Mexican immigrant named Juanita. She was, by many accounts, a very attractive female who lived with her lover in a house in Downieville. After the Independence Day celebration of 1851, some drunken revelers were making their way through the town. One man, Jack Cannon, apparently stopped at Juanita’s house and broke down the door. He allegedly made some inappropriate comments about Juanita and her lover; they yelled at him and he left. The next events of the story are somewhat ambiguous. Cannon returned to Juanita’s house at some point hours later and tried to speak with them. It is unknown whether he went back to try to make amends or continue his harassment. At any rate, the conversation again became heated and Juanita stabbed Cannon in the heart, swiftly killing him. When the townspeople realized this, there were immediate cries to lynch Juanita. She was dragged to the town square, given a “trial,” and almost immediately condemned to death. As the story goes, Juanita then put the rope around her own neck and declared she would have done nothing different. The townspeople then hung her off the bridge in Downieville. The historical marker was put in place in 1996. The marker gives a brief description of the events of that day in 1851 and showcases Juanita’s bravery.
Loewen’s main argument centers around the fact that the very existence of this marker shows how much more society cares about women than men—he states that there have been a much larger number of men lynched than women in our history. The fact that this woman, Juanita, had a whole marker dedicated to her while thousands of lynched men have not been given this honor is evidence to Loewen that women’s lives are more valued by society. One point I think Loewen is grossly overlooking here is the fact that Juanita was lynched because she killed a man. Certainly a society that holds such less value for a man’s life than a woman’s would not react so violently and hatefully towards a woman who was defending herself from assault. The very title of the piece shows the contradiction here: if ‘killing a man is not news,’ then why is everyone so outraged? Granted, murder in any form is hardly glorified in a society. However, I think this detail is a very significant part of the story to remember. Loewen’s complete omission of this relevant piece of information weakens his argument severely.
Loewen cites many other reasons for his view that men are valued less in society than women. One point he focuses on as a disadvantage for men is the greater risk for men to be killed in their jobs than women. Loewen attributes this to the fact that men are the ones who perform the more dangerous types of work—truck driving, telephone lineman, etc. I would agree that statistics do support this statement. Loewen argues that the reason men are performing the more dangerous jobs is because society gives these types of occupations the masculine ‘seal of approval.’ Again, I would agree that this is true. However, is this because society does not want women to be at risk in the workplace, because their lives are felt to be so valuable? Loewen thinks so—I disagree. Women have always been taught that their place is in the home. As Betty Friedan discusses in her chapter of The Feminine Mystique, “The Problem That Has No Name,” it was always assumed that women would not enter the workforce after they were married and began having children. She notes that:
“A number of educators suggested seriously that women no longer be admitted to the four-year colleges and universities: in the growing college crisis, the education which girls could not use as housewives was more urgently needed than ever by boys to do the work of the atomic age.”
This excerpt highlights problems with Loewen’s logic. If women’s lives are so vital to society, why does society want to shut them away indoors and only have men doing the important work of our time? Why does society not consider it ‘worth it’ to educate women? These are the questions that came to my mind as I read Loewen’s essay. To me, these ideas cannot coexist, and I think the constant battling of feminists is direct testament to the fact that women have historically been undervalued.
Another topic that Loewen harps on for much of his essay is violent crime. Loewen offers the statistic that men are four times more likely to be murdered than women. Again, he argues that this is because men’s lives are less sacred, and again, I feel that Loewen is omitting some major facts about these murders. Although I do not have actual numbers on this issue, I would postulate that the overwhelming majority of murders involve a man killing a man. Yes, women kill too—this essay would obviously have never been written if that were not true. However, I am confident that just as the murder of a man is almost always performed by another man, the murder of a woman is almost always performed by a man as well. Here, I feel as though Loewen is “grabbing at straws.” I do not believe he has much of an argument on this point. If the overwhelming majority of “man-killers” were women, and they were still not given as much press coverage as when females were murdered, then I would suppose that Loewen could argue his point. As it stands though, if men are killing men—and women—then how does this show that their lives are valued less than women’s? If anything, I would say that this point only reinforces another problem with gender—the idea that to be masculine means to be aggressive and often violent if so provoked.
As ungrounded as Loewen’s argument about violent crime appears to be, he is not alone in feeling this way. As stated before, there has always been a quiet but constant flow of male assertions of disadvantage. The vulnerability of men to violent crime is one facet that has drawn much criticism. In 1990, Senator Joseph Biden of Delaware introduced federal legislation designed to “combat violent crime against women” (Ryan). There was no such legislation to help protect men from violent crime. Loewen would most likely interpret this, as did the author of this particular article, as evidence that women are more valued and thus more earnestly protected from harm. His entire text of “Killing a Man is Not News” supports that feeling, even though the initial outrage is because of violence towards a man. Another article, by Jeff Seeman, deals with this issue as well. A direct quote from his piece, “Why I’m Still Not a Feminist,” follows:
“Men comprise over eighty percent of the victims of violent crime, and the rates of spousal murder are roughly equal between men and women. Yet the press is much more likely to cover a story if the victim is a woman; violence against men is therefore frequently invisible.”
Seeman’s use of the word ‘invisible’ to describe the impact of crime against men in the United States is very similar to how Loewen describes murders of men in his essay—as “common and more morally acceptable.” As a whole, this country is relatively unfazed when it comes to murder. This can be attributed to the carelessness with which Hollywood portrays the loss of life, the accessibility to violent video games, and any number of other issues. Here I state that while this ubiquitous indifference towards violence is a serious matter in this nation, it is in no way gender-biased against men.
Overall, Loewen’s essay serves two purposes well: It brings attention to the heartbreaking story of Juanita and lauds the state of California for erecting a marker in her honor. Unfortunately, Loewen then commences to take this symbol of a state’s regret for a terrible injustice and turn it into a shaky and ill-supported assertion of male disadvantage—in a patriarchal society no less. I do agree that the whole idea of masculinity is harmful to men and women alike, although as a whole I do not believe it can ever be successfully argued that women are more valued than men in this society. I challenge anyone who happens upon any rhetoric of this nature to always be critical when discerning its meaning.

Dove's mother-daughter ad explores body image

Dove's mother-daughter ad explores body image


Campaign India

The campaign was created by Ogilvy and employs the hashtag #FeelBeautifulFor

Resources for Understanding Race After Charlottesville

by Carole McGranahan @ Savage Minds

In this time of fake news and alternative facts coming from the White House as well as some media, what can we as scholars contribute to challenge this? In this time of amplified racist hate and violence, whether it is anti-Black, anti-Muslim, or directed at any group, what can we as scholars contribute to challenge … Continue reading Resources for Understanding Race After Charlottesville

Two Unfailable Rules to Follow When Setting Up Social Technology

by Angela Suresh @ Sprinklr

This is part 2 in a series of articles about social deployment. Read part 1 here.  Social media management software used to be a priority for only the most forward thinking companies. Today, it’s an essential component of digital transformation. Spending on this sort of technology is projected to surpass $1 trillion this year, and […]

The post Two Unfailable Rules to Follow When Setting Up Social Technology appeared first on Sprinklr.

New Turbotax Commercial is Brilliant

by noreply@blogger.com (Tony Coloso) @ The Ad Freaks

Turbotax has created a brilliant and creative work of art with their new "The Year of the You" commercial.  It first aired on New Year's Day during the BCS Rose Bowl, the commercial created by Wieden + Kennedy Portland and director Lance Acord declares 2014 your year.  
This ad does great job grabbing the audiences attention, and then explaining to them exactly why Turbotax is how they should do their taxes.  This ad is comforting as well, because it simplifies an exhausting task, doing your taxes, and makes easy and approachable.  Turbotax is helping people rethink how they view taxes, it is no longer an exhausting chore, but instead just a simple report recapping your year.  



The inspired copy first grabs attention with "the year of the snake..." then it continues to excite the audience by helping them remember all of their great accomplishments of the year,  "think about march...thats like what spies can do."  The Turbotax commercial continues by taking their excited audience, that has now realized that 2013 was "the year of the you," and then telling them that Turbotax makes taxes easy.  The commercial does a great job translating Turbotax's feature, that is a question based interface, into the benefit that, Turbotax simplifies doing your taxes by having you answer questions about your year.  Then the last line, "It's amazing what you're capable of," is the lasting image that the audience gets of their self doing their own taxes on Turbotax. 


Then the ad pairs that skillfully crafted and inspired copy with beautiful images.  The images at the beginning capture all of your stressful moments and handwork you did this year, and how it all led to all of your wonderful accomplishments of 2013.  Then the commercial shows people relaxing and using Turbotax to do their taxes.  These images show how simplified the user interface is, and how you can do your taxes by simply answering questions about your year.  The images are simple and help to get across Turbotax's message that taxes don't have to be complicated and stressful.

I would like to congratulate Wieden + Kennedy Portland and director Lance Acord on this brilliant commercial.  It does what every commercial should, and makes me understand what a product is and how it works, as well as making me want that product.  Which in this case is Turbotax, a simple and cheap way to do your taxes without having to hire someone.  The the ad does a great job taking a stressful exhausting task, taxes, and making it approachable and even attractive, as long as you use Turbotax.  I really like this commercial because it was inspiring, and it's not too often an advertisement about tax software/services inspires me.

Launch of the Week: Peabody Institute of The Johns Hopkins University Launches BFA in Dance

by Schneider Associates @ Schneider Associates

The Peabody Institute of The Johns Hopkins University debuted a new Bachelor’s of Fine Arts in Dance for those who are committed to preserving the excellence of the vital art form. The degree qualifies graduates to pursue a number or related careers upon graduation. Read more about this prestigious program on this week’s LOTW. Schneider Associates Launch of the Week: […]

The post Launch of the Week: Peabody Institute of The Johns Hopkins University Launches BFA in Dance appeared first on Schneider Associates.

It’s generally mothers who teach their daughters how to cook – and in doing so strongly influence their eating patterns, even as adults

by aufeminin @ Womenology

A qualitative study led by CREDOC in March 2004, on 26 mother-daughter duos, confirms that the majority of the time, mothers are the ones who introduce their daughters to cooking and to flavours. What’s less intuitive, however, is that these …

Continuer la lecture

The post It’s generally mothers who teach their daughters how to cook – and in doing so strongly influence their eating patterns, even as adults appeared first on Womenology.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

Is This Dove Ad Racist?

Is This Dove Ad Racist?


The Root

The design of an advertisement (pictured) for Dove Visible Care body wash is under attack for what many are calling its racist imagery.

Five Tips for Effective Copywriting

by noreply@blogger.com (Tony Coloso) @ The Ad Freaks

Copywriting is writing copy with the intention to sell or market a product, business, or idea.  Effective copy is the optimum use of language to promote or persuade.   Here are ten tips for effective copywriting:

1.  Sharpen your axe.
All good copywriting starts with research.  You can't write effective copy for a client; until you understand the client, target audience, product, and the history of advertising activity (for the product and similar products).
President Abraham Lincoln is quoted saying, "If I had four hours to chop down a tree, I'd spend the first four hours sharpening the axe."
To write effective copy keep a 'sharp axe' by spending time researching and preparing, before you put pen to paper.

2. Always be 'on strategy.'
Always carefully read the creative brief and stay on strategy.  A creative brief is a document compiled by account, agreed to by client, and used by everyone to ensure the copy is on strategy.  This is important, because no matter how great of an idea you have it will be rejected if it isn't on strategy.  By staying on strategy you ensure your copy will please the client.  Remember copywriting is for a client.

3. Know your audience.
The more you know about the audience you're writing for, the more relevant your copy will be.  When writing copy always think about who you're writing to and what's important to them.  What are they passionate about?  For example if you're writing copy for whey protein, your audience is probably going to be athletes and weight lifters.  Keep this in mind by writing copy focusing on what is important to them (gaining muscle and being fit).

4. Focus on the customer.
Remember that copywriting serves the purpose to promote and sell.  Potential customers can be turned off by copy that puts too much focus on the company or product.  Customers like copy that focuses on them, to achieve customer focus copy ask these questions:

  • How does that help me as a customer?
  • How does that affect my decision to buy, or not to buy?
  • As a potential customer, why should I be interested? 
If you find your copy is too company- or product focused, recast it in terms of things the customer wants.  The end result should be copy that talks directly to the customer and their own priorities, clearly linking them to the product.  An easy test to make sure your copy is customer focused is to compare the number of times you've said 'you' as opposed to 'we' or 'us'.  There should be at least twice as many mentions of the customer than the company.

5. Don't use passive voice.
Always write copy in active voice, because passive voice weakens your message.  Writing in passive voice is vague, and your message isn't clear.  Active voice makes sure your audience knows exactly what you are telling them.  Active voice creates stronger, clearer, and more concise copy.  Here are a few examples to help you see the difference.

  The active voice is more concise. For example:
a. active voice: The dog chased the cat. (five words)
b. passive voice: The cat was chased by the dog. (seven words)
   The active voice is often stronger than the passive voice. For example:
a. active voice: Judges must explain the reasons behind their decisions.
b. passive voice: The reasons behind their decisions must be explained by judges.





John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

“Push up your chest!”

by aufeminin @ Womenology

Summer is arriving, and already your breasts are attracting attention, whether you reveal them discreetly or openly. Emblems of femininity, breasts are simultaneously, objects of desire, stallions of youth, feeding organs, a question of politics… “No other body part has …

Continuer la lecture

The post “Push up your chest!” appeared first on Womenology.

MIFF’s Emotional Trailer from Australia Wins The Best of Global Digital Marketing Awards in April

by Best Marketing @ Best Marketing

Here’s the Top 3 of April 2016:

  1. Melbourne International Film Festival’s Emotional Trailer by McCann Melbourne
  2. KFC’s How KFC Won with China’s Gamers by Mindshare
  3. Tokopedia’s Beyond the Banner by Iris Worldwide Indonesia
Read More…

Robert Lowie just destroyed A.R. Radcliffe-Brown in one must-see letter

by Rex @ Savage Minds

When it comes to Internet Drama, nothing beats the paper letter. Anthropology’s founders did not lead isolated lives. “American cultural anthropology” corresponded with “British social anthropology” and the “Année Sociologique” all the time. I’ve blogged before about Marcel Mauss talking trash about Malinowski with Radcliffe-Brown. But for pure in-your face, the winner has got to … Continue reading Robert Lowie just destroyed A.R. Radcliffe-Brown in one must-see letter

With Its New #MyBeautyMySay Ad, Dove Has Come A Long Way In 60 Years

With Its New #MyBeautyMySay Ad, Dove Has Come A Long Way In 60 Years


Youth Ki Awaaz

With its latest ad campaign, #MyBeautyMySay, Dove appears to be testing its own love of binaries, and once more, we’re paying attention.

If we’re beautiful just the way we are, why do those Dove ‘Real Beauty’ ads tell us we need to buy their skin firming creams?

If we’re beautiful just the way we are, why do those Dove ‘Real Beauty’ ads tell us we need to buy their skin firming creams?


The Ethical Nag

Why are those ads telling us first that our natural beauty should be celebrated – and then that natural aging must be stopped by buying Dove skin firming creams?

Critical Race Analysis: Mountain Dew’s Overt Racism

by lnf239 @ Media and Cultural Analysis, Spring 2014

Comedy is often used as an excuse for inappropriate behavior and characters. The genre is often exempt from receiving criticism for stereotypes that are employed in movies. Such as Rush Hour 2, which is examined by Ji Hoon Park, Nadine G. Gabbadon & Ariel R. Chernin, and they found people weren’t offended because it was […]

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

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by Jennifer Lee @ Newvoices Wings

Matthew 10: 38-39 It’s been 3 years since that day. Almost everything before that is a blur. Numerous moments have been forgotten inside my mind. I can’t even remember what I did the day before that. Everything that I had done on that specific day is all pencil shavings: meaningless and without a purpose. Everything [...]

LiveStrong

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

Lance’s Legacy

At a young age, Lance was one of the world’s top cyclists. He won multiple World Championships, the Tour Du Pont and many Tour de France stages. Lance was nearing the peak of his cycling career. At age 25, Lance was diagnosed with cancer.
His diagnosis was testicular cancer and is the most common cancer in men ages 15-35. With early detection, chances of curing the disease are 90 percent. Yet, Lance ignored the warning signs and went untreated until the cancer spread to his abdomen, lungs and brain.
With a combination of physical conditioning, a strong support system and a competitive spirit, Lance declared himself a cancer survivor, not a cancer victim. He actively sought education about his disease and treatment, underwent aggressive treatment and eventually beat the disease.
Before he was fully recovered and knew his own fate, Lance established the Lance Armstrong Foundation. This was the start of his life as an activist for people living with cancer and world representative to the cancer community.
The Lance Armstrong Foundation
"At the Lance Armstrong Foundation (LAF), we inspire and empower people affected by cancer. For more than 10 years, the Foundation and its founder, cancer survivor and champion cyclist Lance Armstrong, have partnered with other organizations and dedicated advocates to make cancer a national priority in the United States. Now the Lance Armstrong Foundation is taking the battle to fight cancer global.”
The Lance Armstrong Foundation was founded in 1997 by Lance Armstrong. LAF was created to offer cancer patients information, knowledge, and attitude that are important for dealing with cancer and its exhausting treatments.
LAF is founded on four key programs that provide resources that cancer victims can utilize to help battle and deal with the difficulties of their illness. The first program focuses on education and offers patients and their doctors the information they need to successfully choose the right treatment method. Education not only concentrates on medical advice, but it is also open to give emotional support as well.
Another of the core programs is advocacy, especially at political gatherings and lobby sessions where representatives of people suffering from cancer encourage the government to take action against the war on cancer. Representation can help increase research funding and promote new scientific options that may lead to treatment options in the future.
A public health program is the third program that offers cancer patients and their families post treatment support and special services. The ultimate goal of the LAF is to further cancer research. Through extensive fundraising, the donated money supports and offers financial assistance to doctors and scientists to develop clinical trials and medications to provide advanced cancer treatment. The funding also aides programs who aim to improve the lives of those living with cancer and assisting them with the daily challenges.
LAF has invested more than $18.7 million in research grants. The Lance Armstrong Foundation believes that “knowledge is power and unity is strength”.

www.livestrong.org

“Wear Yellow Live Strong”

In 2003, LAF launched two educational resources, the LiveStrong Survivorship Notebook and the LiveStrong online Resource for Cancer Survivors. Both provide information on the physical, practical and emotional aspects of surviving the disease. They are free resources for cancer victims, survivors and families to explore.
In response to the start of Lance’s LiveStrong theme, Nike approached LAF to create 5 million yellow wristbands with “LIVESTRONG” engraved on them in support of Lance during his sixth Tour de France.
The yellow wristband has its roots in “baller bands,” rubber bands that street basketball players wear on their wrists to get psyched up for games. Nike initially thought to make baller bands with different messages for promotional items, but the idea wrapped around the LiveStrong campaign instead.
The wristbands’ start was support for Lance’s efforts in both cycling and raising awareness for cancer across the nation. Armstrong and his entire team wore the yellow wristband.
The Lance Armstrong Foundation and Nike launched the Wear Yellow Live Strong campaign on May 17, 2004.The campaign’s goals were to raise money for cancer research, increase cancer awareness and encourage people to live life to the fullest. Nike’s goal was to raise $5 million through wristband sales on top of the $1 million they donated to the Lance Armstrong Foundation. All proceeds would eventually go to LAF in efforts to raise $25 million.
This was a significant milestone for the Lance Armstrong Foundation and Nike’s corporate relationship, considering Nike was the only sponsor to stick with Lance when he was diagnosed with cancer. During the 2004 Summer Olympics, the wristbands were given to each U.S. athlete to wear on their arm to show support.
The wristbands became an astounding craze overnight and gave rise to “cause marketing” –the pairing of a product with a social mission. Both the 2004 Tour de France and Summer Olympics created national media attention for Lance’s LiveStrong wristband. Media such as People Magazine, The Wall Street Journal, National Public Radio, and Advertising Age were drawn to this yellow rubber silicon wristband. Appearances and endorsements on television shows such as Oprah raised the wristbands profile to a fashionable level.

The Wristband


The alliance between Nike and the Lance Armstrong Foundation not only created an awareness wristband, but it also sparked a consumer craze. The wristbands cost $1 a piece and the proceeds go directly to the Lance Armstrong Foundation.
Everything about the wristband breathes Lance. The engraved “LiveStrong” is the foundation’s motto. The color yellow signifies the lead rider’s jersey in the Tour de France and is also the color of hope.
After their debut, the wristbands were worn by Lance and his team at the Tour de France; the U.S. Summer Olympic athletes; celebrities such as Matt Damon, Bruce Willis and Robin Williams; and even politicians such as John Kerry. They were summer 2004’s hardest item to get. Many resorted to the eBay market with hopes of obtaining these charitable wristbands.
Although eBay provided new ground for wristband sales, people were buying them for prices well beyond their original price. People could have easily donated $1 or more to the Lance Armstrong foundation, but it was the visual symbol of concern that was valued more so than the actual cause it was supporting. The wristbands posed a question whether philanthropy was posing as fashion or vice versa.
Philanthropy as a fashion statement goes back to earlier days. Since ancient times, people wore jewelry as a way of expressing some sentiment, feeling or as a symbol. The wristband is a modern adaptation of an age old tradition; jewelry as a symbol of hope, courage and support of a worthy cause.
However, the wristbands are usually worn for personal reasons, whether to support someone fighting cancer or tribute to someone who has lost their battle. The bright yellow attracts attention and has been compared to the red AIDS awareness ribbons. The difference between the AIDS ribbon and the LiveStrong wristband is the lack of controversy surrounding the wristband’s visible concern for cancer.
The most interesting facet of the wristband is its association with Lance’s heroic battle over cancer at the peak of his fame. The LiveStrong wristband satisfies the desire to have something to believe in, making it a “champion of the good-will game”. Cause Marketing Forum President David Hessekiel says it best,
“If this was a bracelet done by an obscure organization, and didn’t have the celebrity attached that created this buzz, we wouldn’t be talking about.”
The wristband zoomed in on the power of today’s youth. The wristband carries a simple message that even kids can identify with. In particular, teenagers were drawn to it because not only do proceeds go to a good cause, but it is a cheap way to look cool. The wristband was versatile and could be worn with any outfit. The LiveStrong craze was a powerful reminder to businesses not to underestimate the power of the youth consumer market.
By 2005, fifty-five million wristbands were wrapped around people’s arms. In spite of the fashion trend they started, the wristband-clad community understood the real meaning behind the wristband.

Going Strong


The “Wear Yellow Live Strong” campaign has been through years of continued success. The wristband is still visibly worn on many arms, but not to the extent that it was in the early stages of the campaign. The wristband’s popularity followed a bell curve path. However, LiveStrong is at its all-time high today today. The campaign has grown through social marketing (www.livestrong.com and www.livestrong.org), special events, and LiveStrong Challenges. Nike and LAF have even extended the LiveStrong line by adding the “10/2” collection. A dollar from each sale goes to LAF.
Betty Otter-Nickerson, the Chief Operating Officer at the Lance Armstrong Foundation said it’s busier than ever with Lance getting back on the bike to train for the 2009 Tour de France and the campaign’s move to go global.
Ms. Otter-Nickerson said the number one thing they must focus on with globalization, is the mere fact that they must expand their message to reach the key countries. The Lance Armstrong Foundation conducted research to determine their target countries by assessing public perception of cancer, media audits and press coverage, and the medical environment. They determined their target countries would be Italy, South Africa, and Mexico. Their global message will emphasize the fact that cancer kills more than 8 million people every year worldwide which totals more than AIDS, malaria and tuberculosis combined. The LiveStrong campaign is leveraging Lance to carry this message as he makes his comeback to the cycling world.

LiveStrong Lessons


The LiveStrong campaign gave us a charitable cause and paired it with an element of fashion, making it a very successful campaign. After the initial release of the wristband, many non-profit organizations followed in LAF’s footsteps, pushing for donations in return for a colorful wristband to let others know of one’s philanthropic efforts.
However, the LiveStrong wristband posed an issue for some. People started purchasing the wristband for fashion purposes rather than for the original cause. In my opinion this was one of the few flaws to the campaign. It got too big for its own good. However, as time went on, the underlying message resounded its tune and people were brought back from the fashion element they gravitated toward.
Sales on eBay created a black market for the wristband, creating demand so high that prices increased and people were essentially giving their money to profiteers for the dollar-worth wristband. Once again, I think the craze grew too fast. Supply couldn’t keep up with demand; such high sales were not inticipated.
The yellow wristband filled a creneau for philanthropies and called it cause marketing. People who donated to foundations could now visibly announce their generosity. It also filled a creneau in the fashion world. The wristband is versatile enough to be worn with almost any outfit while sharing Lance’s and the Foundation’s message of living strong.
The Susan G. Komen for the Cure is a similar foundation rooted in their effort to raise money for breast cancer research. Instead of fashionable wristbands, Susan G. Komen for the Cure prides themselves in the pink ribbon that so many women and their supporters wear. Both foundations established themselves as the leading foundations for cancer through the use of special events and corporate relationships.
I think Lance’s return to cycling to spread the global message comes at a good time. LiveStrong has fallen off the media map in the past few months. I have always been taught that with growth comes globalization and vice versa. LiveStrong’s globalization efforts not only signal the campaign’s success up until this point, but also shows the impact that this message imparts on its audience. People across the globe want to see and hear this message. LAF’s message speaks truth and that truth is that cancer is the number one killer in the United States and kills 8 million people every year worldwide. This is an astounding truth, but the Lance Armstrong Foundation is giving people the resources they need to live happy and to live strong.

RP3 Agency and Children’s National Keep Growing Up Stronger With Second Phase of “Grow Up Stronger” Campaign

by RP3 Agency @ Capitol Communicator

RP3 Agency has launched the second phase of its “Grow Up Stronger” campaign for Children’s National Health System. The new work is running now and includes two TV commercials as well as Print, Digital and Social executions. “Leading the Charge” continues the approach of last year’s commercials by speaking authentically to parents, demonstrating an understanding […]

Toxic Masculinity and the Hyper-Sexualization of Women

by SASCManager @ AMS Sexual Assault Support Centre

[CW: Toxic Masculinity and Rape Culture] Mass media regularly presents pervading images of masculinity, portraying ‘real men’ as aggressive, physically strong and always in control of their emotions and work. In particular, the movie industry is a prime perpetrator of

Artificial Intelligence: Making AI in our Images

by Sally Applin @ Savage Minds

Savage Minds welcomes guest blogger Sally Applin Hello! I’m Sally Applin. I am a technology anthropologist who examines automation, algorithms and Artificial Intelligence (AI) in the context of preserving human agency. My dissertation focused on small independent fringe new technology makers in Silicon Valley, what they are making, and most critically, how the adoption of … Continue reading Artificial Intelligence: Making AI in our Images

Domestic home help services, a precious aid for women

by aufeminin @ Womenology

Used more and more by active women to avoid being overwhelmed with household chores, domestic home help services are an excellent way of offloading certain obligations… for a relatively inexpensive price. Particularly interesting from a financial point of view due …

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The Best of Global Digital Marketing in Dhaka, Bangladesh

by Best Marketing @ Best Marketing

26th September 2016

Netflix Star and Author Will Headline CLIC ’17

by Lisa Nirell @ EnergizeGrowth

We are pleased to announce Leon Logothetis, Author, Philanthropist, and host of “The Kindness Diaries” on Netflix, will headline CLIC ’17. If you have not yet seen some of these inspiring streaming episodes, you’re probably wondering: why would any sane person suddenly get the urge to travel the world, relying solely on the kindness of strangers? And […]

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Black Women’s Empowerment in Beyonce’s Lemonade

by Amber Norwood @ Newvoices Wings

Beyoncé’s second visual album, Lemonade, is a masterpiece at its finest. Lemonade was created to reveal Beyoncé’s responses to the infidelity of a significant other, the empowerment of African American women, and police brutality. The most important theme is black women’s empowerment. Lemonade addresses black women’s empowerment by placing black women of different shapes and [...]

Dove: the perfect success story in advertising

by aufeminin @ Womenology

In 2004 Dove launched a ground breaking worldwide advertising campaign in the beauty industry. The brand created a new way to address their public which aimed to be “real” by getting rid of the complexes that beauty product consumers suffer from. …

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#WorldCup: women lace up their boots

by aufeminin @ Womenology

The World Cup is without a doubt one of the most popular topics of conversation brought to us this early summer. But what attitude will women bear in regards to this traditionally masculine sport? The aufeminin.com website and its Womenology …

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Commentaires sur Gender Marketing Encounters: Marti Barletta par Colleen Faheu

by Colleen Faheu @ Commentaires pour Womenology

Hi, Marti, I always learn something from your work. This time it's not about women but about Canada! I've experience that underscores your view that "...Canada is a more forward-thinking market than the US. Big companies like Unilever, P&G, or Ford often view the Canadian market as a good place to try new thinking." As I'm doing missionary work to establish the discipline of Audio Branding in North America, I knock on a lot of doors. Canadian marketers, however, find me and reach out to me." Hah! I think I'll make more trips to Toronto. Cheers, Colleen

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

Launch of the Week: Vitamin Shoppe Spark Auto Delivery

by Schneider Associates @ Schneider Associates

The Vitamin Shoppe recently launched their direct-to-consumer line extension: Spark Auto Delivery. Enrollment in the program allows patrons to subscribe to their favorite wellness formulas at a savings and exclusive benefits. Read more about this trendy sales platform on this week’s Launch of the Week. Schneider Associates Launch of the Week: Vitamin Shoppe Spark Auto Delivery from Laura Faccone

The post Launch of the Week: Vitamin Shoppe Spark Auto Delivery appeared first on Schneider Associates.

A More Natural Beauty

by noreply@blogger.com (Kayla D) @ An Analysis of Dove's "Campaign for Real Beauty"

Dove’s mission is to make morewomen feel beautiful every day by widening the stereotypical view of beauty andinspiring women to take great care of themselves. Dove’s lotion firming ad has six diverse women posing together in a very confident way. These women are posing in their undergarments making it seem like they have a high self-esteem about their natural womanly curves. All these women seem to have been selected from those in an everyday society instead of celebrities. Is the message these advertisers trying to send going to leave a positive influence on members of society or can they portray a more natural beauty?
            This ad by Dove strictly targets their viewers’ emotional appeals in several ways. First off there is no distracting background colors or objects in the ad so that the viewers’ focus is solely on the appearance of the women. The only thing that Dove has included in the ad is their logo, their slogan, “New DoveFirming. As tested on real curves” and a picture of the lotion line that they sell. The color white is used to symbolize that with Dove you can look forward to a brighter future. The image is also taken from a long distance in order to show the whole body image of the individuals and their natural curves. This leaves the audience to think that their curves could be just as beautiful if they were to try Dove’s lotion products. The orientation of the ad is also set up in a front view perspective to put an emphasis on the body image and facial expressions of each of the women. In order to draw focus to the women each of them are looking directly at the camera so they can imply a sense of power to their audience. The ad includes women who come from all different ethnicities in life so that the viewer can see that beauty is universal and comes in all different forms. Although the ad focuses on the element of universal beauty, they fail to put their focus on inner beauty and seem to focus just on the outer beauty. Finally, the use of little clothing implies sexiness and can leave the viewer wishing they could also feel that way in little clothing. Many of the elements in this ad will have a strong emotional appeal to their audience.  
            Since today’s media ads are heavily focused on supermodel like qualities it targets females and makes them feel as if that’s how they need to look. However, for this ad Dove used the average woman diminishing this feeling of their viewers. This demonstrates the use of pathos by Dove’s ad. With this ad, Dove tries to send the message that not all women have to have impeccable bodies and that the physical features they attain are beautiful. I think that Dove wants women to know that they make products for all types of women and it can help to restore and attain their beauty. The use of pathos is also seen in how the women are depicted in the image. Every one of them is shown with a bright and confident smile while comfortably posing in their own skin. With these women, showing self-confidence and joy it influences the viewers’ to want to feel this way to. The viewers’ want to feel as if they can be accepted into a group of such confident women. With these women, just wearing undergarments they remain satisfied with their body image and sexuality. This implies to the viewers’ that there are not afraid to show their real physical appearances’ and makes the viewer want to feel sexy in their own body as well. It is not surprising that women want to be slender and beautiful, because as a society “we know more aboutwomen who look good than we know about women who do good,” says former teen model Audrey Brashich. 
            While looking at this ad from Dove I think it is important for one to evaluate the way Dove has changed their ads to try to leave a more positive impact on society. One can see the use of ethos in this ad and how Dove is trying to heighten their reputation. I think that with this ad Dove is sending the message that one does not have to have supermodel qualities to feel beautiful in their own skin. They are trying to promote that women come in different shapes, sizes, and skin colors. Dove has begun to think outside of the box of average media by using more realistic and average women for their campaigns, since Dove has altered the use of their images they are building a better foundation for the reputation of their company. They know that the average women in today’s society will appreciate the fact that their ads are not based off what the media projects as beautiful.  Instead, they use an average woman with a curvy and thick figure. Kelly Cutrone owner of Peoples’ Revolution states, “models will become heavier if that’s whatconsumers demand and if people decide thin is out, the fashion industry won’thave thin models anymore.” Simply changing an element like this has an impact on women and leaves women to believe Dove is a honorable and ethical company that is truly concerned  about their viewers’ and not just making money off them as a consumer. This also leaves them to believe that Dove is trustworthy and that they will provide good effective products.  
            Ultimately, if Dove continues to change their focal points and continues to move away from the media perception of beauty they will be able to send a positive message and convey a more natural beauty. Although a lot of work needs to be done to achieve this goal, I believe that they have a good start on it through their use of ethos and pathos.

Know Your Audience or You’ll Have No Audience

by Aaron Gouveia @ Schneider Associates

Rule #1: know your audience. I started a parenting website nine years ago for new fathers, so I decided to aim my content at dads. Because why wouldn’t I? The website had “dad” in the URL, I was a dad, and my writing was advice for new dads by a new dad. In my mind, nothing could be simpler. But […]

The post Know Your Audience or You’ll Have No Audience appeared first on Schneider Associates.

It Is Okay To Be Happy

by SASCManager @ AMS Sexual Assault Support Centre

CW: sexual assault It’s been nearly a year since I was sexually assaulted and I have been through a full range of emotions. Sadness, anger, anxiety, depression, worry, as well as happiness. Don’t worry if you haven’t yet experienced emotions

Why Scalability is the Key to Social Deployment

by Angela Suresh @ Sprinklr

This is part 3 in a series of articles about social deployment. Read parts one and two. Nearly 60 percent of marketers worldwide believe social media technology has an impact on their overall business success, and 37 percent consider social media to be a major revenue driver. The need for strong social media management technology is clear, […]

The post Why Scalability is the Key to Social Deployment appeared first on Sprinklr.

The Museum of Advertising to Open in 2019 in NYC

by Capitol Communicator @ Capitol Communicator

The first museum dedicated to celebrating the global advertising industry has been founded in NYC and will explore the intersection of creativity, culture and commerce. “The advertising industry is constantly focused on the future, and our changing media landscape. What we don’t do as well is preserve the work which is so ephemeral, and recognize […]

Assignment 3

by atk5149 @ Aaron Kreider Blog RCL

(Most dialogue has been added to Part 1 and Part 2. I have also included Part 3, although no dialogue is contained.) “Are you sure we’re allowed to do this?” I asked. “Yes! I asked my dad, we’re allowed,” Tristan responded. “He yelled at us last time,” “No, he changed his mind,” Tristan assured me. […]

Comment: Dove’s tear-jerker ad engages with hard to reach male market

Comment: Dove’s tear-jerker ad engages with hard to reach male market


Retail Week

Happy belated Father’s Day to all dads. I hope your comedy socks survived their first wash. If not, there will be another pair next year.

Historical Analysis: Dove Real Beauty Sketches

Historical Analysis: Dove Real Beauty Sketches


Advertising & Society 2014

This refreshing Dove “Real Beauty Sketches” advertisement was released in 2013 as part of the ongoing “Dove Campaign for Real Beauty” series. In the Dove ad, a group of woman who represent a range …

How Brands Can Approach Live Streaming

by Angela Suresh @ Sprinklr

We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories and Facebook Live, everyone has the ability to live stream what they’re doing – inane or otherwise – and beam it across their social networks. It’s a game changer for social users, and, as is often the case, it’s becoming a game […]

The post How Brands Can Approach Live Streaming appeared first on Sprinklr.

Maryland Marketing Partnership Unveils Creative from ‘Open for Business’ Marketing Campaign

by Jeff Davis @ Capitol Communicator

The State of Maryland, through the Maryland Marketing Partnership, has launched a new economic development marketing campaign that positions the state as the ideal place to start, locate, and grow a business. The “Open for Business” campaign debuted with ad placements throughout BWI Thurgood Marshall Airport, the busiest airport in the region, and during a […]

Social Media Impact and Insights from Dove's Real Beauty Sketches

Social Media Impact and Insights from Dove's Real Beauty Sketches


Sprinklr

Exploring the social media impact and benefit to Dove's brand created by the Real Beauty Sketches Video.

Bonus Videos: Overcoming Marketing Innovation Anxiety

by Lisa Nirell @ EnergizeGrowth

What is marketing innovation anxiety? It happens when we keep postponing innovation conversations and initiatives. Unfortunately, in Western cultures, most of us believe that looking busy is a badge of honor, so we default to the familiar—managing our daily problem inbox. My curiosity around marketing innovation anxiety, and the lack of a true commitment to […]

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Reading, an illustration of the feminisation of cultural practices

by aufeminin @ Womenology

For a long time dismissed from the scholarly world of books – it took them 350 years to enter the Academié Française, as Laure Adler and Stéphane Bollmann remind us in Les femmes qui lisent sont dangereuses (« Women who read …

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Dove needs to refocus on honesty, not rely on 'stunts'

Dove needs to refocus on honesty, not rely on 'stunts'


Campaign Asia

Dove is losing sight of its strengths following a string of attention-seeking ads this year, industry leaders have warned.

Peer Review Boycott: Say No to Political Censorship

by Carole McGranahan @ Savage Minds

By: Charlene Makley and Carole McGranahan Would you peer review manuscripts for a journal or press that politically censors its content? If your answer is no, then please join us in making your statement public by signing this petition. Why the need for what seems like such an obvious defense of academic freedom? Several weeks … Continue reading Peer Review Boycott: Say No to Political Censorship

How a Chief Story Teller Harnesses Social Media

by Benjamin Waldron @ Sprinklr

This article originally appeared on The Social Influencer. I met Georgina Castellucci on Twitter of all places. She was spreading her influence with the world and I was intrigued. Georgina is the the Chief Storyteller at Boston Content Strategy. With a title like that, I had to meet her and compare notes on her journey, […]

The post How a Chief Story Teller Harnesses Social Media appeared first on Sprinklr.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

Princes, Princesses, and Revolution: Gender Roles in Revolutionary Girl Utena

by noreply@blogger.com (Ren) @ WMST 2010 A: Feminist Analysis

Once upon a time, a young princess was all alone, mourning the deaths of her parents. Along came a noble prince on a white horse who rescued the princess from her despair and comforted her. The prince urged the little princess to never lose her innate nobility and inner strength, and, giving her a rose signet ring, promised that they would one day meet again. However, the princess was so impressed by the prince and his manner that she vowed to one day become a prince herself and also rescue girls in need. Flash-forward several years, and now Utena Tenjou, a middle school student at the prestigious Ohtori Academy, is pursuing her princely ideals while searching for the mysterious prince from her childhood. While defending a friend’s honor, Utena is drawn into a mysterious series of duels against the Student Council for the hand of Anthy Himemiya, a strange girl known as the “Rose Bride” who holds the key to revolutionizing the world.
Thus begins Revolutionary Girl Utena, a manga and anime series from the early 1990’s about growing up and carving out one’s place in the world no matter what society may say. The series is rife with symbolism and allegory, to the point where a viewer is almost sure to be confused the first time she watches the story unfold. One of the most prevalent and obvious themes, however, and the one that this essay will focus on, is the system of gender roles present in the world, and the third-wave feminist attitude of breaking them in the name of individual freedom. Perhaps the best example of this theme is the title character herself, a girl who wears a modified boys’ uniform to school and dreams not of marrying a prince, but of becoming one herself. Utena’s journey to attain such a noble nature is contrasted by her “fiancée” Anthy, who embodies feminine passivity, and Anthy’s older brother Akio, who represents masculinity in a patriarchal society. It is by these two that Utena’s character is tested and her identity is shaped throughout the series.
A central theme of the world of Ohtori Academy is that “all girls are princesses.” However, this is far more sinister than the gentle, heartwarming message of A Little Princess, where all girls are special and deserve to be loved. This is a law set down by the series’ world of old: women are passive and submissive, and must wait for a male prince to come to their rescue. Any girl who should defy this law would be branded a witch, and, like all fairy-tale witches, suffer for her crimes. “These were the two categories into which girls were separated, and there was no in-between” (Lundy). From the beginning, Utena defies this creed, dressing like a boy, participating in sports, and dueling for Anthy’s freedom. These actions immediately draw the attention of her teachers, who scold her for breaking the spirit, but not the law, of the dress code, her female classmates, who idolize Utena for behaving so “princely,” and her male classmates, particularly Touga, the Student Council President, who see her as something to pursue and claim as their own, so they can make a “proper woman” out of her.
Despite her aspirations to break the status quo, during the first season, Utena herself is guilty of enforcing the school’s patriarchal regime through her relationship with Anthy, whose free will is subsumed by that of whoever she is currently engaged to. When she loses Anthy to Touga, he tells her that whatever friendship the girls shared was all a lie. Anthy may have acted more like a “normal” person than usual during her time with Utena, but only because that was what Utena had wanted Anthy to be. In doing so, Utena had unwittingly perpetuated the notion that a girl should be told how to behave around others. However, Utena learns from the mistake, and after winning Anthy back, allows her to act as is normal for her, rather than what is normal to Utena.
During the third season, Utena’s behavior shifts toward the other end of the gender spectrum under Akio’s influence. The Chairman, a mature, elegant, and charming adult, reminds Utena of the prince she idolized since childhood. As she begins to spend more and more time with Akio, eventually becoming his lover, Utena starts to take on more traditionally feminine traits, letting her goal of Revolution and winning Anthy’s freedom slip as a priority. This fall from grace is exactly what Akio wants. As a bitter shell of Dios, the ideal Prince in the world of Revolutionary Girl Utena, Akio possesses all of the traits expected of a man in a patriarchal society: he is sexually aggressive, powerful, and in control of the women in his life. By controlling Anthy, the Rose Bride, he controls the key to unlocking the power to revolutionize the world. And by controlling Utena, the favorite to win that power in the duels, he can easily take it for himself. He believes that a girl cannot possibly control that kind of power because she is innately a princess, someone who by definition cannot be an agent of change. This attitude, conceited and sexist as it is, stems from Akio’s noble past; he was the Prince who did nothing but rescue Princesses. Thus, it is his duty to “rescue” Utena from her path, before she is struck down as a witch for her hubris. Anthy, who sealed the Prince away from the rest of the world and took on its hatred in the form of a million stabbing swords in his stead, is already damned to be the Rose Bride forever, but Utena can still become a Princess, if only Akio can stop her. While it may seem that Akio has good, if warped, intentions at heart, however, he is actually “more that of a spoilt child than an actual adult, claiming his own maturity where there is not yet any” (Harpy). He manipulates Anthy and Utena’s emotions, using sex and their love for him as tools to keep them in his thrall. Once Akio has taken what he wants from Utena, the sword that will break down the door to Revolution, he “hacks at the door with his sword, aware that every time he strikes the door it wounds Utena. She staggers towards him as the sword breaks and he informs her that the seal can never be broken now. He can always start over. The Rose Bride will be his forever” (Satan). These are hardly the words and deeds of a noble prince, even one with outdated views of how the world works. “Where Dios comforted and healed the sick, Akio feeds on weakness and insecurity, nurturing only his lust for absolute power” (Ohtori). It is this callous nature that allows Utena to see Akio for what he really is, and break away from him to return to her original goal of becoming a genuine prince for Anthy’s sake.
In the end, Utena finally reclaims her nobility and acts as a true prince, seeking to rescue Anthy from her pain and bring her back into the living world, just as her prince had done for her. “The ‘prince’ is anyone who is noble, selfless, truthful. […] Thus in the world of Utena, it is possible for a man or a woman to become a prince, and in so doing, our heroine breaks through the mold of the two limited roles to which women had been assigned up until the Revolution. Not a princess, or a witch, but a true prince” (Lundy). Unexpectedly, though, something goes wrong. Anthy falls into the darkness, and Utena disappears amidst the Swords of Hate and the crumbling ruins of the dueling arena. Utena’s strength gained her the power of revolution, but in doing so, she lost her place as either a princess or a witch. Without a place for her, the world thus ejected her from it.
Despite Utena’s apparent failure, the series ends on a triumphant note. After so many years of letting herself live a false life trapped in the role of the Rose Bride, Anthy packs up and leaves to search for Utena in the world outside of Ohtori Academy, leaving her brother and his control behind her forever. When Utena became a true prince who sacrificed herself to rescue Anthy from her pain, Anthy decided that it was time to rescue herself. “She no longer had to be the Rose Bride, she was no longer under Akio's control. And she was the only one who realized it. So she left” (Satan). “This time, it’s my turn to go. No matter where you are, I swear I’ll find you,” she promises an absent Utena before she picks up her suitcase and walks through the campus gates and into the world outside of the school, the “real” world. The school bells that had formerly rung to signify the end of a duel and Anthy’s continued servitude peal once again, this time in celebration of Anthy’s freedom.
Many anime series reinforce traditional gender roles, implying that while a girl can easily be capable of fighting monsters and performing “many brave deeds and [becoming] a strong character, […] in the end, she still must end up with a prince” (Lundy). While love is a beautiful thing and should involve supporting one’s partner through whatever challenges life may throw at him or her, Utena herself raises an interesting point when the subject of jumping through hoops in order to find a romantic match is brought up: “what’s wrong with not getting married?” Revolutionary Girl Utena defies expectations by having Utena and Anthy both decide that they do not need a prince to protect them, and can make their own way in the world. This attitude usually coincides with second wave feminism, but the way it is brought about, by defying traditional gender roles and breaking free of the “princess/witch” binary that had chained them for so long, marks Revolutionary Girl Utena as a third wave work. It is a tale fraught with pain and mistakes, but Utena and Anthy are both growing up, have “tasted adulthood only through pain, [are] able to recognise the end of the 'game' and leave the garden” (Harpy) that is Ohtori Academy, and enter the real world. By questioning and discarding the expectations placed on them as girls, Anthy and Utena have become mature, independent adults.

Adams: Life Can't Wait

by noreply@blogger.com (madams) @ WMST 2010 A: Feminist Analysis

Many Americans extra time today consists of sitting in front of a television and entertaining themselves with public media that society deems as an enjoyable past time. The mass media – including televisions, commercials, and printed material – today is giving women a false sense of what beauty should be. Many times the mass media portrays women in a way that seems unreachable by many. Sunsilk Shampoo came out with a new advertisement campaign that challenges women and those who use the shampoo with the slogan that “Life Can’t Wait!” The commercial presents famous female icons including Marilyn Monroe, Shakira, and Madonna all singing their individual songs while the advertisement pops in the little saying of “Life Can’t Wait.” Sunsilk also had a contest running along with this advertisement for women who have taken charge of their life and done something about it, whether it is a single mom raising children to unintentionally fighting breast cancer. Through this commercial and contest, Sunsilk has encouraged women to question and realize the typical beauty persona of today in order to better their own lives and also encourage women to do something for themselves because “Life Can’t Wait.” In this paper I will discuss what the “ideal” beauty image of a woman is, what women can do to go against the norm, and how this Sunsilk ad has helped open women’s eyes to the above and also maybe how they also contributed to the “ideal women” image.
The ideal women, who is she? As much of the mainstream media puts it she is tall, skinny, and beautiful. According to Hitchon, Park, and Yun in You Can Never Be too Thin – or Can You? today’s standards are starting to say that “notions of beauty involve beauty shape, skin color, and even the length of legs.” The same article also stated that with the preoccupation of unrealistic expectations of women’s weight, researchers also saw an increasing change in eating disorders. The idea of “merely being a woman in society means feeling too fat” (Hitchon, Park, and Yun). Sunsilk’s use of women typically known as common sex symbols plays into the ideal woman for society and that they need to change in order to become successful like these women. As many know though, in advertising and publications of women, many times the image is digitally enhanced to “beautify” women. This used to only be used when the woman in the photo was too large and flaws, now days it sometimes seems to be used to give a healthier appearance to those in the image. This is a step in a positive direction in trying to change the ideal woman’s image. Feministing.com has had posts on the topic of “photo-shopping up” and how many of today’s famous role models have “spoken about the concept that the media essentially commits ‘visual violence against women’ by often airbrushing against an actress’s will.” Some feminist and I will agree that the use of Marilyn Monroe, Madonna, and Shakira in the Sunsilk advertisement helps to promote the ideal woman image. Because all of these women were and are known for their beauty and sex appeal, Sunsilk is falling back on the social norm of beauty sells. The societal norm of enhancing images and using “sex symbols” makes it hard for feminists to express the positive message of being yourself without trying to change your image really is the true beautiful woman.
“Life Can’t Wait,” the slogan of the current campaign, to me means to take life by the horns and do something that does not conform to the social norm. Upon reading the Sunsilk’s MySpace page and the stories of the women that contributed to the contest they were holding, I came across one excerpt that caught my eye. There was a post by a thirty-seven year old woman who has had a family history involving breast cancer. This woman decided to take control of her life because of her history and have a preventive double mastectomy. She was not fazed by the societal norm of beauty. She was more inspired by the chance of living a longer and healthier life even if it meant altering her image in the opposite way than the normal. This woman actually had breast cancer, and unknowingly her decision that life can’t wait and not worrying about how she would look in society’s eye saved her life. According to Mathieson in her article Women with cancer and the meaning of body talk, “any inter change with the social world we inhabit can remind us that being ill carries a certain stigma and that body image seems to have been cast as a woman's issue,” which is problematic. I think that the contest that Sunsilk held helped women all over either share their stories of overcoming issues and also helped many to be inspired by the stories shared. The idea of women being proud of whom they are and the idea to take charge of their life with the slogan “Life Can’t Wait,” I feel was the main goal in the Sunsilk campaign.
As Naomi Wolf states in an excerpt of The Beauty Myth, “’Beauty’ is a currency system. Like any economy, it is determined by politics and is a belief system that keeps male dominance intact.” Wolf does a very good job in summing up the beauty problem we have today. If we keep portraying women the same way we have been without a significant change, then all the hard work that women and feminist up until this period in time is a waste. If numerous amounts of women come together to try and change something it is easier than fighting the battle solo. That is why even though Sunsilk has fallen back on the typical beauty image featured in their advertisement, they are at least trying and take a stand and get people motivated to make a change. “Life Can’t Wait,” stated by beautiful and successful women, gives other women hope that one day they feel the urge that they need to take control of their life and make a change.
Here is one of the advertisment:http://youtube.com/watch?v=0bvSQRTN8HY&feature=related
Here is a second one: http://youtube.com/watch?v=IHyaM7g8Ld4
And Here is Sunsilk's MySpace page address: http://www.myspace.com/lifecantwait

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

Racism in Dove

by fashionista 04 @ Media and Cultural Analysis, Spring 2014

    The silhouette of the namesake bird. People all around the world recognize this logo without batting an eyelid: but in case you are not familiar with it, it’s Dove. Fifty years ago it was just a beauty bar that offered a new formula for cleansing creams, but today it is a “global masterbrand” […]

Analyzing the Dove Real Beauty Sketches

Analyzing the Dove Real Beauty Sketches


@TheSocyCinema

Tags: bodies , emotion/desire , gender , marketing/brands , media , beauty standards, representation, subtitles/CC , 00 to 05 mins , 06 to 10 mins Year: 2013 Length: 3:01; 6:36 Access: YouTube ( clip...

Beauty and sensuality are significant assets in the job market

by aufeminin @ Womenology

For some decades, studies have shown that people who are considered to be physically beautiful are at an advantage in a number of areas, both private and professional. Three recent books confirm this trend by showing that beauty has become …

Continuer la lecture

The post Beauty and sensuality are significant assets in the job market appeared first on Womenology.

Helveston: Media Analysis

by noreply@blogger.com (NatalieH) @ WMST 2010 A: Feminist Analysis

Happily Ever After: The Ending that is Damaging for Young Girls

Disney Movies, in particular animated movies, portray woman in very specific roles. All the leading females are beautiful and of royalty. Disney creates a little girls fantasy on the big screen, princesses living their lives and falling for prince charming. Even in college, girls like to watch these movies and dream of prince charming, white horses, and beautiful castles. For most part, these movies are merely entertainment that allows for an escape from reality and the possibility of a perfect fantasy. Most Disney movies with a leading female character have the same plot: girl meets boy, girls falls for boy, and they live happily ever after. Some movies with happily ever after endings include: Sleeping Beauty, Cinderella, Beauty and the Beast, Aladdin, Snow White, The Little Mermaid, and Mulan. However, many feminists argue that Disney movies are anti–feminist and teach young girls to forfeit their values and assets for romance. The Little Mermaid and Mulan are two such movies where the girls compromise their characters and values for love; however, this is against feminist ideas, suggesting that women give up their true characters for men and a harsh society.
The Little Mermaid is a movie where the lead character Ariel gives up her life in order to love Prince Eric. Feminist Kathy Maio says, “Ariel will do anything to make the prince fall in love with her.” She gives up her voice to become a human, venture onto dry land, and find Eric. However, in the process of giving up her voice she is compromising her character all in the name of love. All that remains is the outer shell of beauty. A woman in this world should be appreciated for more than beauty. Frederica Mathewes –Green says, “the Disney women, ageless, still meet covertly in a private club overlooking the Pacific. The waves crash on the rocks below and they lift toasts in their little three-fingered hands. To us. We taught a million little girls what womanhood is like. Too bad none of them could make it. Then they snicker.” Ariel teaches little girls that beauty and sacrifice are all that are needed for women to have a successful life, win the men of their dreams. This concept outrages feminists because the girls leave the movie thinking that if they are beautiful and able to change their character enough, then finding and keeping their prince charming should not be difficult. In reality, this concept makes no sense: not every woman can seduce a man by looks alone. Most of the time, personality plays a large role in relationships and The Little Mermaid, along with other Disney movies, tells girls that their personality does not matter, and only the beauty on the outside is sufficient.
Females in Disney movies are always changing to live by society’s dictates. In Mulan, she cuts her beautiful hair and try’s to become a man. Society in ancient China did not allow for women to participate in wars. Eventually, even after changing her appearance, her true identity is revealed and Mulan’s life is left to the whim of a man. According to Kathy Maio, “Men still have power over them (Shang quite literally decides whether Mulan will live or die); and the best thing that can happen to them is to marry the hero and live "happily ever after."” Feminists disagree with this idea about living happily ever after because it gives girls a false hope that there is such thing as a prince charming. Girls are often drawn into the fantasy that accompanies these movies. In regards to Mulan, even after lying to her family, the imperial army, and her country, she is not killed and still retains her honor in the end. In Disney movies, “sexism has been a consistent phenomenon” (Bengtsson). Women are able to get away with lying or being weak, and in the end are fine, while the men are strong, rescue the women, and have a personality to be admired. Young girls learn that they can have a weak character and many flaws and still come out on top. Mulan is masquerading as someone else to fight for the honor of her family and this kind of deception is not an acceptable value young girl’s should learn from Disney movies. Yet, her lies lead to a happy life and her winning the heart of the man she loves. In the real world, this “happily ever after” does not occur so often. Girls need Disney female characters on the silver screen to be strong role models that teach positive character and a strong sense of self. In many cases these strong willed individuals in the films are the men, giving little girls no true animated role model. After watching a movie a young girl should want to be all that she can be, instead of wanting to be a “damsel in distress,” with her only hope of a fulfilling life being the love of a man.
Disney is an avid supporter of the weakness of females in society. In the Article Too Few Animated Women Break the Mold, Susan Riley says that Disney movies continue to exhibit insulting stereotypes that are essentially limiting. In The Little Mermaid and Mulan, the Disney writers exploited the female characters Mulan and Ariel, showing them to be weak and emotional; making decisions with their hearts not their heads. Feminists are believers of women thinking for themselves and living independent lives. Disney movies crush this feminist ideal and encourage girls to live in perfect fantasy worlds. How are young girls going to grow up to be strong willed individual when there favorite Disney characters are weak and emotional? Disney movies need to empower female characters, giving the little girl audience a stronger feeling of independence and self worth when leaving the theater. The Little Mermaid and Mulan are two such movies in which a woman gives up her true character for love. This is against feminist beliefs; no girl or woman should have to hide her true character for a man or society.

Implications for Single Mothers, Social Class, and African American Women

Implications for Single Mothers, Social Class, and African American Women

by noreply@blogger.com (Donavon) @ WMST 2010 A: Feminist Analysis

Donavon Baldwin

WMST 2010

Dr. McCauliff

4/25/08

Implications for Single Mothers, Social Class, and African American Women

Prior to this assignment I had given little thought about the role and stereotypes surrounding single mothers; but in interviewing a peer who was raised in this type of environment, I realized that “Many of these women go through inordinate struggles just to get by, working against single mother, class, and race-based stereotypes” (Sidel, 42). Even though we have only known one another since this past summer, my friend Shiri’ self-disclosed to me about her life. I feel that we knew a lot about one another, and I felt that we shared a lot in common. We were both raised in a single- parent household, which seems to be a more common, occurrence. Throughout our friendship we have talked about our childhoods and the impact that those experiences have left upon our lives. Upon receiving this assignment I decided to interview Shiri’ and ask her about her personal experiences being raised by a single African American woman; this media text, combined with feminist theory, will help to further this discussion concerning single motherhood, social class and African American women in today’s society.

Single mothers face many issues: there is the typically implied lower household income per capital, increased responsibility on the mother for raising her children and working more hours to pay for all of her children’ needs. For Shiri’, there were positive effects of her mom being a single parent: her Mom served as a positive role model for independent women. Even though she was independent, she still ran into problems generally associated with single mothers who have problems in the work force: “The devaluation of mothers’ work permeates virtually every major institution. Not only is caregiving not rewarded, it is penalized” (Crittenden 191). In other words, the role of mother and caregiver is often overpowered by the single mother’s need to provide for her family.

Social Class is always an issue with single-parent homes. Due to the lower household incomes that single parents face due to their role as the only provider, they usually fall within a lower socioeconomic status. Women have had it harder than men in terms of earning money: “Of women working full-time in 2004, 20.1% earned less than $15,000 for the year; the figure is 22.3% for African American women, 32.2% for Latinas” (Bravo et.al, 180). In addition, “Women are disproportionately represented among minimum-wage earners, accounting for more than 3/5 of all those in this category. Of these women in 2004, more than three-quarters were adults and working more than 20 hours a week; the largest share (41.6%) work full time” (Bravo et.al, 180). From these numbers we see that social class is always an issue for single mothers.

Stereotypes, such as the welfare queen, are placed upon minority single mothers and more specifically; African American mothers. According to the welfare queen stereotype, women that receive financial aid from the government are perceived to be lazy and are lower class women. These women mostly live in neighborhoods where they struggle and have a hard time raising their kids. During the interview Shiri’ mentioned that her mother, being a single parent, struggled at times and had a hard time raising her children. She also stated that there was a time when there was not enough food to supply for everyone in the household. These are the stereotypes surrounding African American women as single mothers.

According to the matrix of domination, which “interlock[s] race, class, and gender oppression [and] expands the focus of analysis from merely describing the similarities and differences distinguishing these systems of oppression and focuses greater attention on how they interconnect” (Collins 221). There is an undeniable link in the negative associations of single mother’s social class and African American women. Stereotypes impact the majority of society’s negative view, which can adversely affect people.


  • Runner Up: Prius Getaway Car - Somehow this commercial made Priuses or is it Priui, seem cool. Not only does the commercial show off the stylish new look, Prius looks like its been hitting the gym, but it was entertaining. The Prius is accumulating a fan base as it runs from the police in the High Speed Chase of the century. This commercial debunks myths that the Prius is slow, or pretentious. The ad targets a new generation of Prius owners, instead of saying "I drive a Prius because I want to save the environment, what are you doing," this car says "I drive a Prius because it has the power I need, great efficiency, and it looks pretty damn cool too." You almost forgot it was a Prius until the car silently sneaks past the sleeping officers to get away. This ad made the Prius cool, and special shout out to for casting the Sobotka family from the Wire to pull off the heist. 

  • Honorable Mention: 
  • Apartments.com: Moving on Up 

  • Acura NSX: What He Said 

  • Pantene: Strong is Beautiful 
  • Pokémon: Train On 
Losers 
  • Last Place: Michelob: Breathing - This commercial showing people running, working out, breathing hard, pushing their limits, being inspired, being active, it has to be a Nike commercial or something of the likes, maybe Fitbit got a spot this year... no a beer it’s a beer commercial. I don't care how many calories or carbs your beer has, marketing it to me as part of a healthy lifestyle just doesn't work. You lose all credibility in this commercial. What happened to Beer commercials showing what drinking beer is really about, socializing and gathering with great company. Michelob really missed the mark with this commercial, it was positioned wrong, you’re a social consumable product, not an active lifestyle brand or fitness product.  

  • Last Runner up: Kia: Christopher Walk-in - This might be the most disappointing ad of the Super Bowl. It started with a great pun Chistopher Walken Closethilarious how could you mess this up now. Show the nicely styled car with ample room like you're Walken closet. A good joke a great celebrity you've got Super Bowl gold. But Kia messed this one up by comparing their car to socks. I get they are bold socks to devour the beige socks, but a car being compared to socks come on who is this even targeted at. Add in the fact I learned nothing about the car, I'm not even sure what model it was, Kia dropped the ball here. So close yet so disappointing.   

  • Dishonorable Mention: 
  • Mountain Dew: Puppy Monkey Baby
  • T-Mobile: Drake 


Hobbling the Masses: Oprah's Role in Assisting Patriarchy

by noreply@blogger.com (Adrienne) @ WMST 2010 A: Feminist Analysis

For millions of American women, Oprah Winfrey is the go-to source for advice on everything from literature to fashion to spirituality. In fact, “live your best life” is her mantra and her mission. Oprah transmits her message from nearly every possible form of public media--television, books, magazines, radio, and the internet. According to her mission statement, the goal of O Magazine, for example, is “to speak and connect to women in a way no other publication ever has. To help women see every experience and challenge as an opportunity to grow and discover their best self. To convince women that the real goal is becoming more of who they really are. To embrace their life” (Oprah.com). There is no doubt that Oprah has been a positive influence in the lives of many women, but I will argue that her stated goals are sometimes inconsistent with the image she portrays to the public. Specifically, her treatment of fashionable footwear, which in contemporary times applies almost exclusively to high heels, is paradoxical at best. Oprah is celebrated for her very real struggles with living up to an unrealistic standard of beauty, but by wearing high heels in nearly every public setting--shoes she freely admits to being unable to walk in--she is indirectly supporting the same patriarchal notions of beauty and femininity that have been used against women in the past. As someone regarded as the preeminent role model for young girls today, Oprah’s endorsement of high heels is harmful to both individual females and to the feminist movement at large.

Although Oprah is now omnipresent in the media, she initially found her success as a talk show host in the 1980s. According to Elayne Rapping, positions of power have been more accessible to women in the television industry than in film. She says, “the lower on the ladder of artistic respectability a cultural form is deemed, the more open it is likely to be to women, racial minorities, and gays” (20). In her article she argues that television programming, including talk shows and soap operas, has always been first to present gender issues in an enlightened way, but since the 1970s we have seen a disturbing reversal of the trend. Shows with a feminist spin like Roseanne and Murphy Brown have been replaced with sentimental nostalgia in Judging Amy and Providence (Rapping 21). “We can’t overlook,” Rapping writes, “the bizarre transformation of Oprah Winfrey, who once led the pack in treating serious issues of race, class and gender in a relatively progressive way, but has suddenly transformed herself into an almost equally sappy purveyor of fashion make-overs” (21). Postfeminism and backlash are at least partially to blame for this transition; the consensus that the feminist struggle has already been won and the demonization of the f-word have given many young females the impression that the prevalence of beauty fluff in the media is simply the nature of the culture in which we live. Obsession with hair, clothes, makeup, shoes? “That’s what you have to do to be successful,” one of Rapping’s students said (21).

Few would allege that Oprah is not a feminist. Although I find no record of her explicitly identifying herself as such, her mission statement, the political candidates she endorses, the causes she supports, and the image she exudes all seem to imply that she is a confident self-sufficient female activist who champions women’s rights. However, Oprah also prompts many questions about beauty and appearance. The widely-publicized issues with her weight have motivated many women to reconsider their fitness and their self esteem; in all media outlets, Oprah stresses the importance of loving one’s body. Rarely, however, does she discuss the role of artificiality in this exercise. She says she wants to promote the ability of women become more of who they really are, but for herself that includes Spanx, hours of hair and makeup before each television appearance, and high heels. If we are to follow Oprah’s example, self esteem can only be achieved by meeting the conventional standards of attractiveness in our society, standards that I contend exist for the pleasure of the males who occupy most positions of power.

So when did fashion triumph over function? Bipedality is arguably the most important adaptation in the history of human evolution; walking on two feet preceded the enormous brain growth we enjoy today, and our feet now contain one-third of the bones in our bodies (Smith 251). From all the evidence, it seems clear that mobility was vital for our ancestors. The first shoe, crude sandals, did not appear until about nine thousand years ago, but the need for specialized footwear increased as humans migrated into more hostile climates (Smith 253). Without going too in-depth in the history of high heels, it is estimated that they were invented by the Greek tragedian Aeschylus for his hero actors and were later popularized by male members of the French aristocracy (253-255). Soon, however, men would leave the fashion to the ladies and return to more sensible footwear. 

In his article, “High Heels and Evolution,” E. O. Smith describes in detail the harmful effects of high heels on a woman’s body. I will note here that the information he provides is reinforced by podiatrists and can be easily obtained on the internet, including Oprah’s website. Besides the pain and discomfort caused by forcing the foot into an unnatural position, high heels can cause fractures, bunions, back and neck pain, postural changes, reduced mobility, increased energetic demands, a shortened Achilles tendon, and a reduced arch that, over time, will prevent one from ever wearing flats again (Smith 257-266). Smith says that high heels, in the classic Darwinian sense, can be considered detrimental to survival because of the problems they cause. Indeed, there is a case in which two young women, both wearing high heels, were killed in a freak train accident, possibly because their shoes prevented them from moving away from the car on a gravel surface (“Train Accident”). On the other hand, Smith admits there are long-term evolutionary benefits to wearing high heels; in the great tradition of sexual selection, high heels are an example of a cultural adaptation designed to make the wearer more attractive to the opposite sex, not dissimilar from the plumes of peacocks or the use of non-essential decorative nesting materials in other birds (247-248). What Smith does not emphasize is that these flamboyant displays typically appear only in males (outside the human species) as adaptations to meet the demands of choosy females rather than the other way around.

According to Sheila Jeffreys, the unnatural position caused by wearing high heels, with buttocks thrust outward, the back arched, and the full weight of the woman’s body resting on the ball of the foot, creates the illusion of a longer leg (and to many men, a sexier image). In her book, Beauty and Misogyny: Harmful Cultural Practices in the West, Jeffreys devotes an entire chapter to men’s shoe fetishism and persuasively argues for an end to cultural traditions that are based on controlling female sexuality. Isn’t that allegation a little extreme for shoes? Judging from the message boards on Oprah’s website, that is exactly what many women seem to think. Although there are a few ardent fans of stability, most regard heels as a necessary evil, refusing to sacrifice style or allure in favor of comfort. Several attest to wearing heels until they are out of sight and can slip them off with great relief. Overall, however, I was struck by how flippant most of the remarks were; one individual wrote, “indeed its[sic] a disciplin[sic]...some women are more willing to put up with the torture than others. I on occasion have suffered my poor feet in the name of looking good lol” (Oprah.com). 

For such people, Oprah has conveniently archived information on how to avoid high heel-related pain, including preventative tips and calf exercises. Oprah herself certainly has no plans to fight the trend, even though when discussing her footwear she says, “I have to tell you, no exaggeration. I complain about it every day” (Oprah.com). She has gone to great lengths to advertise the Cole Haan Nike Air line of “comfortable” three and four-inch pumps on television and online as well as in her magazine. Designed by a former architect, Gordon Thompson, the shoes contain an “air bag” that cushions the foot in the shoe, but they fail to address the problems with bending the foot into the extreme position that high heels demand in the first place. “Today is a new day,” raved Oprah as she interviewed Thompson on her show, “this is life changing!” 

Jeffreys would probably have a different interpretation. Accommodating such a harmful cultural practice is hardly a revolution. According to Jeffreys, there are several ways in which high heels fulfill the dictates of patriarchy: heels clarify gendered difference, evidence female fragility by providing a contrast to sturdy male shoes, and create a visual symbol of what is attractive or feminine as determined by males in power (128). Although American women may believe they are making a choice when they strap on the stilettos, the positive feedback they receive is merely the male approval awarded for complying with systemic standards of gendered beauty already in place. The system of rewards and punishments is not confined to the American subconscious alone, though. For example, a 2001 court ruling upheld the legality of a newly-implemented Harrah’s Casino policy that requires female employees to wear makeup and heels while on the job. Darlene Jesperson, a loyal employee of over twenty years, was fired because she refused to comply with the new “Personal Best” policy (Grams). Those in power are officially mandating misogyny.

The prevalence of high heels in fashion indicates that many women do feel as though the shoes are an enhancement, that they do bring out something of one’s personal best. Women claim that they feel more attractive and confident when wearing heels, but few stop to consider how this display is received. In addition to addressing the unnatural posture caused by wearing high heels, Jeffreys discusses the accompanying gait that men seem to find so attractive. When walking in heels, it is nearly impossible to run, jump, or do anything other than taking short steps--this, like the effect of wearing a tight skirt, creates a “mincing gait” that is appealing to many men (140). Foot fetishist William Rossi says that this sort of step evokes the historic concept of female bondage, which suggests, as Jeffreys remarks with grim profundity, that “men get excited, then, at seeing women walking like slaves in shackles” (140). As if this were not distressing enough, patriarchal society employs “womanblaming” as a tactic to obscure the male sense of accountability; that is, high heels could be said to be a tradition passed down from mother to daughter rather than a demand directly imposed by a male authority figure (145-144). Within this context, Oprah is not responsible for the physical and metaphorical crippling of millions of American women, but her approval of high heels reduces her to a tool in the hands of our male-dominated society.

At least some of Jeffreys’ motivation for writing the book must stem from our lack of cultural objectivity, and she draws some alarming parallels to Chinese footbinding in her chapter about foot fetishism. The original purpose of the practice was to prevent young women from running away from home before they could be married off, and thus existed as a method of controlling female sexuality (146). Like heels, footbinding “creates stereotyped roles for men and women, it emerges from the subordination of women and is for the benefit of men, it is justified by tradition, and it clearly harms the health of women and girl children” (147-148). Jeffreys goes on to cite some who argue that the practice can only only be understood within its cultural context; despite its misogynistic origins, footbinding lies at the center of a rich array of rituals that celebrate female skill and identity. One could, of course, make the same argument for daughters playing dress-up with Mom’s makeup and shoes. Many western men also believe that wearing high heels somehow stimulates a woman’s genital area and increases her libido, which resembles the Chinese foot fetishist assumption that footbinding creates layers in the vagina that make intercourse more exciting (Jeffreys 140). Such beliefs have had no merit in the past, though recent research done by Italian urologist Dr. Maria Cerruto suggests that wearing high heels of greater than two inches strengthens the pelvic floor muscles, which can assist in sexual performance and satisfaction (“Improve Sex Life”). Few podiatrists would agree, however, that the potential benefits of wearing high heels outweigh the physical damage that they cause.

The comparison to footbinding may seem dramatic, but the similarities between the two cultural practices make it clear that patriarchy is relatively uniform no matter how surprising its manifestations might be. It is important to remember how thoroughly we are conditioned by our culture and its traditions. High heels do not seem strange to Americans because they have been integral to female fashion for as long as anyone can remember; the trend is reinforced by celebrities like Oprah who desire or feel a responsibility to project a specific image that has been developed over the years. It is also very possible that Oprah has considered all of these issues and has other reasons for perpetuating the high heel standard. We are, however, still living in a time where physical appearance is valued over quality and substance, and that is the education we provide to each successive generation. Even with a relatively trivial thing like footwear, Oprah has a tremendous opportunity to counter the beauty standard currently in place. Just as she forced the public to accept her body no matter how much her weight fluctuated, she has the power to demand that women be accepted in their natural state without being hobbled for the sake of fashion. Oprah is already an excellent role model, but consider what she could get done if she could only walk around.

Spotting the Next Market Transition – My Decision to Join the Sprinklr Board

by John Chambers @ Sprinklr

Early in my career, I had a meeting with Jack Welch, former chairman and CEO of General Electric. I asked him what it took to make a good business a great one? He said: “a near-death experience.” It’s a simple piece of advice that has molded my view of the world and business, including my […]

The post Spotting the Next Market Transition – My Decision to Join the Sprinklr Board appeared first on Sprinklr.

L. Jayne: Real Women Have Curves: An Illustration of Third Wave Feminist Agenda

by noreply@blogger.com (LJayne) @ WMST 2010 A: Feminist Analysis

America Ferrera may be recognized by many for her role in the prime-time sitcom Ugly Betty, however, before this debut that led her to television stardom, Ferrera stared in the movie Real Women Have Curves. Ferrera portrayed the character of Ana, a teenager who struggles to establish and maintain her own independence and self image as a Latina-American growing up in East Los Angeles. Ana struggles with typical teenage issues in her last summer before college, however, her struggles are compiled by her individual struggle as a young woman with feminist ideals in a culture rooted with patriarchal tradition. Through a feminist Third-Wave perspective, Real Women Have Curves illuminates the struggles often faced by young Latina-American women in the United States; illustrating the conflict among the family when pursuing higher education, the pressure to be married, familial and societal tensions about relationships and sexual activity, and the dominant ever-present issue of body image.



Pursuing education is a reoccurring theme in the film. Ana is a self motivated and determined student. She takes a combination of city buses to get to school everyday. Her high school is known for it's high quality education and is very selective. Throughout the film, Ana's neighborhood is portrayed to be populated with people of lower socioeconomic status. It is never clearly stated in the film that the local school districts are inadequate, but one must assume this in order to understand the measures which Ana takes to arrive at school each day.


In addition to her strong motivation for doing well in high school, Ana was motivated to pursue a college education. With the mentoring and motivation of her instructor, Ana completes her college applications and is accepted to Columbia University on a full scholarship. One assumes that to many parents this would be a dream come true, however Ana does not receive this same approval from her own parents. The film portrays the parents to be aloof and relatively unconcerned with their daughter's education. Ana's mother is convinced that she can teach her daughter all she needs to know in order to have a successful life, more specifically a satisfied husband and family. Ana's father is proud of his daughter's ability, but does not want to see his family separated by the distance between Los Angeles and New York. These concerns and expectations that Ana's parents hold for their daughter are not uncommon within the Latino community. They also should not be confused with disinterest in their child's education. Researchers and scholars urge that in order to have a more educated and diverse society, there must be an understanding to the cultural logic of the parent's decision making (Auerbach, p 1).

“The cultural schema of educacion has a powerful impact on how Latino immigrant parents participate in their children's education. This broad term encompasses moral training, based in the home, as well as academic training, based in the school, with the former a condition for the latter. (The) Parents' role is to provide the strong moral foundation, without which school learning is seen as impossible or irrelevant. A child who is bien educado/a (well-educated/well-mannered) is a good person with correct behavior and a respectful manner (respeto) who follows the beun camino (right path) in life, including doing well in school. With this schema, it is not surprising that many immigrant parents see their role primarily as educational motivators and encouragers (sic) (Auerbach, p 4).


Ana's mother attempts to use her family as leverage to keep Ana at home, and educate Ana in a tradition that, in her mother's eyes, is completely satisfactory. Ana's internal conflict with this decision, the conflict with her parents, and her ultimate decision to attend Columbia University exemplify the amazing weight and importance that education has as a Third Wave agenda for the feminist community.


In the eyes of Ana's mother, a college education is not the top priority and she is determined to make this clear to her daughter. Throughout the film, Ana's mother is displayed as a character that fits the stereotype that Americans hold of Latina women. She is uneducated, prideful, and stubborn. She holds a true concern for the well being of her children, though this may be misunderstood as controlling and overbearing behavior. Ana's mother has a strong desire to see both of her daughter's married for several reasons. With her own experience, she feels this is the best situation for her children. Her culture is deeply rooted in a patriarchal tradition. Women are meant to care for the home and family, her concern for her daughters is an expression of her fulfilling her expected role as a woman and a mother. Mother's are expected to raise good daughters that will make good wives. A college education is secondary, and not necessary to the mindset of Ana's mother. Ana's mother has grave concern for her daughter's desire to become educated. Her mother has developed an opinion, from her own life experience, that educated women struggle to find husbands. These ideas are only reinforced by the novellas (soap operas) avidly viewed by the family. If a woman desires to marry, she must be a virgin, uneducated, fit the beauty standard, and most importantly, listen to the words of her mother. However, Ana's mother's opinions also serve to reflect the tension in blending first generation immigrant culture with that of American society and expectations of American Third-Wave feminists. Research shows that, “as the days of households headed by a single breadwinner have faded into the past, a potential spouse's education and earning potential have become more attractive”(Rabovsky, p 11). Ana embodies this American Third-Wave mindset despite the fact that it is in a staunchly clear contrast to the advice and lessons of her mother. Many times her mother's advice only serves to promote the continuance of the established system of patriarchy and discrimination that Ana desperately desires to escape.


If Ana's mother did not have enough objections to the trends of American society and their influence on her daughter, sexual liberation is yet another to add to the list. Sex and the pressure to be sexually active has become a daily presence in American pop culture. Media and pop culture display sexual images and sexual stereotypes whenever given the opportunity, mainly as a way to create profit. However the media must realize with the benefit of monetary profit comes the responsibility of accepting and understanding that they are partially responsible for a sexually confused American youth. Images of teenagers engaging in sexual activity can be found anywhere, from television to clothing adds. Parents, doctors, and schools stress attempt to express opposing messages. With schools now encouraging abstinence rather than education, parents and public health officials are left with a heavier burden of educating sexually active young people about the risks and consequences that can arise from sexual activity. Some may see Ana's first sexual experiences as a reflection of this confused culture. However, a third wave feminist perspective may see that Ana's decision to become sexually active is a symbol of reclaiming her own power. Ana's family situation, gender and age constantly pin her in
situations where she is told what to do. To become sexually active is her own choice, and is an act of reclaiming her sexual freedom in a positive light. In her cultural traditions, she has committed a horrible taboo, she lost her virginity before her wedding night. However, Ana shows no sign of regretting her decision, rather she finds the courage to stand up to her mother. Ana's actions reiterate the opinion among some Third-Wave feminists that, “younger women insisted that...liberating themselves sexually was their generation's way of resisting patriarchal culture” (Siegel, p 148).


Several times throughout the film Ana is confronted by her mother with damaging and self limiting phrases of “If you just lost some weight...”, or “You're so pretty but...”(Caroso). For girls, their teenage years are formative in constructing their self image. With the pressures of media and pop culture, unrealistic body images are continually reinforced to the point that they become destructive to a girl's developing attitude. This effect is only complicated when a young girl is attempting to process two conflicting cultures with two conflicting attitudes of beauty. “Although cross-cultural comparisons of body image outcomes are limited in their ability to illuminate the mechanisms of Latina body image development, this literature clearly indicates that body image is a real concern for Latina adolescents” (Schooler, p 134). Studies have shown that Latina girls struggle with an added bi-cultural element of conflict for their body image.

“Contextualizing Latina girls' body image development requires an appreciation of these two sets of values and an understanding of the process by which Latina girls traverse the borders between them. Girls who are more acculturated into mainstream American culture may be more likely to endorse the dominant thin ideal; because this ideal is unattainable to nearly all girls, regardless of ethnicity, these girls may feel worse about their own bodies than girls who are less acculturated and who endorse a Latino/a body ideal” (Schooler, p 136).

While the scope of this class focused on the White ideal of beauty, studies have demonstrated that Latina girls stand at a crossroads of beauty: the White standard of beauty, and the more flexible Black standards of beauty. “Frequent viewing of mainstream television was associated with decreases in body image across adolescence. Frequent viewing of Black-oriented television was associated with greater body satisfaction...” ( Schooler, p 133).


Body image and satisfaction typically are huge factors in the mindset and attitudes of many female teenagers. A negative body image can hinder a young woman's progress in life. Ana embraces Third Wave thinking and overcomes any qualms she may have with her body image and encourages her friends to do the same.


Ana's character is unique because she continually rises to meet every challenge she faces within a patriarchal Latino and American society. The fact that Ana rises to face every challenge gives her character a sense of omnipotent depth. Ana seems almost super-human in her ability to shake off the influences of patriarchy from her everyday life. Ana's character, as a result of these abilities, takes on a stronger influence as a symbol of Third Wave feminist ideology. Despite the many challenges she faces, she creates her own options; which results in her working for and creating her own equality. The movie, Real Women Have Curves, serves as a consciousness raising effort for Third Wave feminist agenda as well as a motivator for young girls that face some, if not all, of Ana's challenges to aspire for equality and opportunity.




Works Cited

Auerbach, Susan. “'If the Student is Good, Let Him Fly'; Moral Support for College Among Latino Immigrant Parents.” Journal of Latinos and Education (2006) 275-292.


Ferrera, America, perf. Real Women Have Curves. Dir. Patricia Caroso. HBO Films, 2002.


NEA Today, "Smarties Get Hitched." National Education Association March 2005 11. 20 April 2008.


Peterson, Rachel D., Grippo, Karen P., Stacey, Tantleff-Dunn. "Empowerment and Powerlessness: A Closer Look at the Relationship Between Feminism, Body Image and Eating Disturbance." Springer Science + Business Media, LLC 10 January 2008 639-649. 20 April 2008.


Schooler, Deborah. "Real Women Have Curves: A Longitudinal Investigation of TV and the Body Image Development of Latina Adolescents." Journal of Adolescent Research (2008) 132-154. 20 April 2008 <http://jar.sagepub.com/cgi/content/refs/23/2/132>.


Siegel, Deborah. “Sisterhood, Interrupted From Radical Women to Grrls Gone Wild”. Palgrave Macmillan. 140-148.

Grief: How It Controls Lives

by Allie Turner @ Newvoices Wings

Bradley Iverson In this Narrative, Bradley Iverson discusses a painful journey that his family went through: grieving the loss of a loved one. As he discusses this grief, he touches upon how it was unique to each individual family member. Iverson sends us a strong message to walk away with, and what we can learn, [...]

How does Made in Abyss’s art style contrast with it’s dark story

by Jiraiyan @ The Artifice

Made in Abyss is a new anime series, adapted from the manga of the same name. The series focuses on...

Nonprofit Advertisement

by atk5149 @ Aaron Kreider Blog RCL

Exigency: This elephant is disappearing right before your eyes. It represents the population of all elephants in the world and we need to act in order to make sure these elephants are sustained. I feel this advertisement does a very good job. The elephant even looks pained and panicked as it struggles to stay afoot. […]

Sexual Microaggressions in Relation to Sexualized Violence

by SASCManager @ AMS Sexual Assault Support Centre

CW: rape, sexual exploitation, war, discussion of racial microaggressions Although it may seem like something small, I was surprised and disappointed to overhear someone on campus say that they had “yellow fever” and go on to explain all the things

Media Analysis

by noreply@blogger.com (krm4589) @ WMST 2010 A: Feminist Analysis

Kathleen McFadden
McCauliff
WMST 2000
25 April 2008
Finding the Perfect Balance:
Sex and the City’s Feminist Portrayal of Motherhood
Throughout the course of Women’s Studies, a key issue of discussion has been motherhood. There is a traditional debate on whether women belong at home with the children, tending to everyday housekeeping, or in the work force making a living alongside men. For a while it was unimaginable that a “good mother” could do both. From this perception, situation comedy shows emerged throughout the 1950’s and 1960’s that highlighted the feminine mystique and commitment to their families (Kutulas 15). The mothers in these shows were portrayed as loving women content with staying home to cook, clean, and tend to the children when they arrived home from school. As times have changed however, so have women’s roles. Women have gained much more power in society and with that, their roles as mothers have changed. This is portrayed clearly in the show Sex and the City by the character Miranda. Miranda depicts a working mother and the stress she experiences. In doing so, the program addresses many themes of feminism. Two characters in the cast of the show, Charlotte and Samantha, represent the social thoughts on motherhood vs. working, which was seen throughout the Second Wave Feminist Movement. In this paper, I will show that although many people say it can not be done, Miranda, over a period of time, portrays that there is such a thing as balance between the social binary of women being stay at home mothers or being successful in the workforce, and that it is a continual learning experience.
Throughout time, women have more than not been viewed as good caretakers, put on earth to bear and rear children. According to Susan J. Douglas and Meredith Michaels,
“Woman over the past years have been dealing with the stereotypical idea that, women are, by genetic composition, nurturing and maternal, love all children, and prefer motherhood to anything, especially work, so should be the main ones responsible for raising the kids” (139).

It is almost as if being a mother was idolized and put on a pedestal at one point, as something glorious, natural, and instinctive. Because of this “theory” many women chose to stay at home, believing that raising and taking care of their family was the most important task in life.
It was not until more recent times, growing most between the 1960s and 1980s that women were actually seen in the workforce on a normal basis (Witwer 184). In 2004, women made up forty-six percent of the U.S. labor force. Although women are seen in the work place more in modern times, they still struggle to maintain their jobs, and make enough money (187). According to the U.S. Census Bureau in 2005, the average man with Bachelor’s Degree made around $76,462 annually, while a woman with the same degree made only $50, 483. What is even more shocking is that in 2005, a man with a Doctorates Degree brought in a total of $116,617, while a woman only earned $83,208 that same year. A problem that many working women run into while working and making enough money is a leave for pregnancy. Studies show that starting in 1981 however, the trend for pregnancy paid benefits in the work place began (Witwer 184). However, the desire to be a good mother, and the expectations of society on how to carry out this task, hold many women back from ever returning to their careers, and instead making home-keeper their new job. Because of these society norms, when a working woman gets pregnant, she often feels as though she is left with a choice, which is so clearly depicted in the HBO series, Sex and the City.
In Season Four of Sex and the City, the red-haired witty character Miranda reveals to her three best friends over lunch that she is pregnant. What shocked audiences however, was that the young woman was pregnant out of wedlock. Not only that, but she was not even dating her child’s father at the time. This alone is what much of society is against, and what some Feminists are trying to change. Conversation around the breakfast table arises about an abortion. According to an S&F online article, this conversation in Episode 59 in Season Four was a bold move for producers, seeing as that in 1992 “… Vice President Dan Quayle reprimanded the sitcom character Murphy Brown for having a child out of wedlock” (Akass 1). It was also groundbreaking for Feminists. At this point Miranda is faced with the choice. Already, she poses as the less confident, over analyzing, and somewhat pessimistic member of the quartet. To complicate her predicament even more, Miranda had a very prestigious job working as an attorney in New York City. To juggle being pregnant and having a child would not really seem appealing to someone in this situation for many reasons.
Statistics show that most women conform to the same areas of the work force including service, sales, and secretarial jobs (Witwer 181). On the other hand, only sixteen percent of law firm partners in the United States are women (“2007 Best Law…”). In a workplace that is dominated by males, Miranda had managed to become part of this elite group of women partners, and not allow her Harvard education go to waste. Because of her lifestyle (a large apartment, single friends, nights on the town, and a fabulous job), Miranda is faced with a serious choice that is constantly brought up by two of her best friends who represent both feminist views on motherhood.
The writers of the show undoubtedly knew what they were doing by putting Charlotte’s character into the group. By portraying her as a woman whose main goal in life was marriage and children and constantly talking about it, she makes Miranda’s choice that much harder when she learns of her pregnancy (Tropp 863). Charlotte some what gives Miranda an ultimatum: Either have the baby, quit work, and stay at home, or do not have it (which really was not an option in her eyes) and keep working (864). With this plot line Judy Kutulas comments:
Baby-yearning plots emphasize the implicit
Backlash threat; pursue your career at your own risk if you are female
Because the day will come when you will want children and everything
Else you have achieved will pale by comparison (26).

It is ironic that right as Miranda finds out she is pregnant, Charlotte reveals that she, on the other hand, has fertility issues, and in fact may not be able to have children of her own. This revelation makes Miranda’s decision that much harder, because unlike her best friend, she does not want to be pregnant, but is scared she may never have the chance again. Most women are well aware of the fact that after turning thirty five, if pregnant, they are considered to be in a high risk pregnancy (Wallace). Miranda is aware that her opportunities to conceive again are slimming with each day, making her really ponder over the issue.
Quite on the opposite side are the feelings of Samantha. She, unlike Charlotte, is completely content with her promiscuous ways, and in fact has no interest in children. She is dominating and comfortable in her ways. Samantha is so convinced that children are not the answer to what is missing in life that she throws herself a “I Don’t Have a Baby Shower;” dismissing the biological discourse as well as the saying of the “have-it-all” discourse (Tropp 864). She is perfectly fine with only her friends and occasional sexual partners, and does not want to give up her luxury lifestyle. According to Laura Tropp, “Samantha is the hardest for Miranda to communicate and bond with because of her thoughts on the whole situation.” (864)
These contrasting viewpoints on motherhood leave Miranda with a choice at hand. Does she keep the baby or have the abortion? Does she “give up her life” as society tells her she will have to, or keep everything the same? It is through this that the viewer sees Miranda neither fully reject motherhood, nor fully embrace it (Tropp 865). Because of the societal beliefs that a woman can not manage both a child and a job, this raises confusion in her life-changing decision. She realizes that the expectations of motherhood and of herself to be a good mother and a good attorney, would be hard for her to balance; However, because of her worries that she will never again have an opportunity to conceive, Miranda decides not to abort the child, but at the same time refuses to give up her professional career.
Her pregnancy throughout the Season is not idolized or romantic in the least, which contradicts Charlotte’s views on motherhood. The writers de-romanticize it by showing the character in real-life situations that occur during pregnancy, instead of making her glowing and happy (Tropp 867). The program is showing a “realistic view of motherhood,” which undoubtedly addresses the feminist issue of de-romanticizing motherhood. Furthermore the program attributes to theories of third-wave feminism on single parenting. Miranda refuses Steve’s first proposal, and learns to be a mother on her own. The viewer sees her grow into a good hard-working mother, who has managed some how to juggle all her worries and stresses she accumulates in the last three seasons.
According to Laura Tropp, Miranda is the balance between the two opposite viewpoints on motherhood. She states that, “Sex and the City does not assign any one feminist perspective on the subject of motherhood but uses its characters to reflect differing viewpoints.” Through out this course I have learned that feminism is about a woman making her own choice and not following what society expects of her. In the first article we read in class entitled “What is Women’s Studies?” it states, “Feminism is continually developing a more multicultural and inclusive perspective, reflecting the lives of women of all races, ethnic groups, and classes” (12). After acquiring knowledge on the Third-Wave Feminist Movement, I believe that Miranda displays many of the Third Wave qualities. She disregards society’s beliefs and expectations and tackles motherhood and her career in her own unique way. I believe that because the show Sex and the City illustrates both viewpoints of feminist and motherhood and finds the medium that so many women look for in today’s society, Miranda is a unique character that embodies Feminism to its fullest, and displays that a woman does not have to choose but can instead do it all.














Works Cited

"2007 Best Law Firms for Women." Working Mother. 2008. Working Mother Media Inc.
22 Apr. 2008 .

Akass, Kim. “Throwing the Baby Out with the Bath Water: Miranda and the Myth of Maternal Instinct on Sex and the City”. The Scholar and Feminist Online. Ed. Lisa Johnson. The Barnard Center for Research on Women. 10 November 2007. <>

Bravo, Ellen, Gloria S. Anna, and Linda Meric. "An Overview of Women and Work."
Women Images and Realities. McGraw Hill: Higher Education. 180-184.


Douglas, Susan J. and Michaels, Meredith W. The Mommy Myth: The Idealization of
Motherhood and How It Has Undermined Women. New York: Free Press, 2004.

Kutulas, Judy. ‘‘‘Do I Look Like a Chick?’: Men, Women, and
Babies on Sitcom Maternity Stories.’’ American Studies 39.2 (1998):
15, 26.

Tropp, Laura. “Faking a Sonogram : Representations of Motherhood and Sex and the City”. The Journal of Popular Culture, Vol. 39, No. 5 (2006) 861 – 877.

“Two-Thirds of Women Now Work During Their First Pregnancy; Half Return to Work
Within One Year.” M. Witwer Family Planning Perspectives. 1990. Guttmacher Institute.


Wallace, Olivia. "What is High Risk Pregnancy." Pregnancy ETC. 2005. 21 Apr. 2008
.

"What is Women's Studies?" Women Images and Realities. McGraw Hill Higher
Education. 8-13.

How Green Got Cool

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

As we push further into the new millennium, the concept of green living has gotten a makeover. Environmental issues are no longer isolated to special interest groups such as Greenpeace, Sierra Club, Adirondack Mountain Club, to name a few, but have rather become an issue staring every man, woman, and child straight in the face. This issue does not, per se, affect our generation, but more so, future generations. As green living no longer finds itself as an alternative lifestyle, marketers are capitalizing on an opportunity to tap into a new segment of the market: the eco-friendly consumer.

As green living has become more prevalent in the United States, it has not only become acceptable, but at times a fashion statement, especially among youth consumers. In this analysis, we will take a look at how three companies, Toyota, Honda and Whole Foods Markets, have positioned themselves as green initiators and cemented their place as eco-friendly companies. These three companies, along with many others, are at the forefront of noveau-green resurgence. In an effort to expand their market share and boost the bottom line, they were able to effectively bring green living back to life.

TOYOTA PRIUS

In 1997, Toyota began production of the first mass-produced hybrid vehicle, the Prius. After success in Japan where it was sold exclusively, the Prius made its way to the U.S. in 2001. The original American Prius model ran on a 1.5 liter, 4 cylinder engine, along with a permanent magnet A/C electric motor with MSRP under $20,000.

In 2004 the Prius was completely redesigned into a slightly larger, sleeker and sexier automobile. As its popularity grows, many have found the Prius to be harder to come by with many potential buyers finding themselves on wait-lists to purchase the vehicle.

NATIONAL TREE DAY PARTNERSHIP

In 2005, Toyota undertook the challenge of finding Australia’s “Greenest” celebrity in order to leverage them as environmentally credible and generate positive publicity of the Prius.

Using National Tree Day as a launching pad, they were able to create media opportunities using celebrities and Toyota ambassadors including world renowned environmentalist David Suzuzki, to participate in a photo shoot demonstrating how driving a Prius for a week could reduce CO2 emissions as effectively as planting 21 trees.

Australian debutante and Miss Universe 2004, Jennifer Hawkins was commissioned to plant trees creating buzz leading to National Tree Day. Prius’ were also loaned to media personalities to secure substantial endorsement.

Toyota was able to position themselves as the vehicle of choice for environmentally conscious drivers through a feature on the eco-friendly show, The Great Outdoors on Australia’s Channel Seven.

Through their strategy, Toyota achieved coverage through many different outlets including radio, national and local TV as well as a number of placements in consumer publications with a positive image for Toyota.

Toyota has also reached out into the social marketing realm to address criticism from environmental advocacy groups claiming Toyota is “two-faced on fuel economy”. The company has made numerous online and offline efforts in support of their green initiatives. Toyota is in a position to balance their green products versus their not-so-eco-friendly products. However, any consumer interested in Toyota’s green initiatives can visit their Open Road blog to read “Being Green”.

Toyota has revamped their Web site to showcase their Hybrid Synergy Drive technology and have added a hybrid filter to their online showroom. In addition, they have initiated a community site for Toyota Hybrid owners enabling them to create a profile based on their reasons for purchase.

Through their initiatives, positioning themselves as a green leader, Toyota has been named one of the top ten “Greenest Brands” and as of 2007 has sold over one million Hybrid vehicles.

HONDA

Although Honda Motor Company is relatively small compared to other Japanese car manufacturers, Honda is the largest engine maker in the world. Honda also had the first engine to pass the 1970 U.S. Clean Air Act. The Civic, Accord and Prelude were the only Honda vehicles sold in the U.S. up until the 1990s when Honda decided to expand their model lineup. In particular, the Honda Civic is the second-longest continually running nameplate from a Japanese manufacturer.

Since its premiere, the Civic has undergone several generational changes, making it attractive to a younger, hipper customer, ranging in ages 18-34. To reach out to this audience, Honda launched the Honda Civic Live Tour, a six-city tour featuring live concerts by leading bands such as the Black-Eyed Peas, John Legend and 311 combined with a festival and test drives of the Civic.

This event was a first for Honda, allowing them to team with The Powell Group to leverage the car to “tuners”, predominately young car enthusiasts who customize their vehicles to increase performance, personalize appearance, and enhance the volume of their engines and audio equipment. This market segment was exactly what Honda was after to align the car as a hip, urban trend. They were also able to create successful radio partnerships with local stations to promote the tour.

The Honda Civic Live Tour generated a total of 6.4 million impressions with an estimated $250,000 in publicity value. Not only was Honda able to generate strong traffic into the showrooms, but they were able to reach out to their target audience, providing this hip and upcoming audience with the notion that Honda is the “it” car of our time. Their ability to leverage themselves as the cool car for this younger audience has ultimately led them to align their “cool” factor with their green cars as well.

The Civic Hybrid is the most economic and environmentally responsible gasoline-powered Civic ever. The 2006 Civic Hybrid was so well received by consumers, that it has won the 2006 World Car of the Year Award for greenest car.

Akin to Toyota, Honda is able to promote their green initiatives through interactive and educational online marketing. The site, http://www.world.honda.com/green offers consumers a visually appealing and informative site. Honda was also named one of the top ten “Greenest Brands”


WHOLE FOODS MARKET

Another leader in the eco-friendly marketplace is Whole Foods Market, based in Austin, TX. Whole Foods Market’s mission—Whole Foods, Whole People, Whole Planet; reflects its care and concern for the environment. A key component of the Whole Foods mission is to be a leader in comprehensive environmental stewardship and the company has made an ongoing commitment to green power.

To many, Whole Foods has become a vested part of green living. Consumers say shopping at WFM has become a part of their lifestyle, as the company is noted for having high prices but historically, it has also been a leader in community outreach. In order to position itself as the leading natural food retailer and the go-to marketplace for the eco-friendly shoppers, Whole Foods Market focused on the “Whole Foods Experience” creating unique shopping environments catering specifically to each distinct season utilizing seasonal products and unique items within the stores. Outside the store, Whole Foods Market media outreach emphasized their community support and environmental stewardship practices as well as positioning the company as an industry leader in topical issues in terms of agriculture, food production and consumption.
To further cement their place as a hub of environmental friendliness, many Whole Foods Markets have begun holding seminars on green lifestyle, in and out of the kitchen including seminars on renewable wind energy. Whole Food’s has also publicized itself as a green leader through its Green Power standing. WFM is recognized by the EPA for running on 100% Green Power and has used this standing as leverage to differentiate from competitors.

Whole Foods is still making progress to maintain standing as the greenest brand. As of January 2008, Whole Foods eliminated all plastic shopping bags and now offer only 100% recyclable paper bags. WFM also offers stylish grocery sacks for a low cost.

A unique trait of Whole Foods Market’s CSR initiative is their community dedication. Whole Foods Market has consistently focused on supporting local agriculture, and community citizenship. Each year, WFM allocates a minimum of 5% of their profit into the local communities, generally dispersed throughout the year to a number of groups.

Ultimately, by keeping itself in the local media through community initiatives as well as creating store loyalty, Whole Foods Market has maintained itself as the top green brand in the U.S. and is a staple of green living.

EVALUATION

The three companies presented above have done an exceptional job at keeping the youth market involved with green initiatives through the use of hip and “cool” tactics. This effort positioned the green lifestyle in a fashionable light, building a platform for future green initiatives. It has also diminished pre-existing notions toward environmental-friendly living. Each of these companies has made it a priority to show the exact impact of customers’ loyalty to the business in terms of green lifestyle. Whether reducing your emissions by purchasing a hybrid car or supporting green power through Whole Foods Green Power initiatives, consumers know their brand loyalty makes the difference.

These companies are exceptionally successful because they are not making sacrifices when it comes to the bottom line. In fact, they are the pioneers in green marketing. Their marketing efforts have proven to be successful from both a consumer standpoint as well as a business perspective. Honda was able to reach out to a young audience with their music tour by incorporating Honda’s green values with prominent celebrities and musicians. Toyota was able to accelerate the Hybrid from the drawing board to a reality. They were able to effectively and cost-efficiently partner with green campaigns such as National Tree Day to align themselves as a green company. Whole Foods was able to position themselves as the retailer of the green lifestyle by extensive community support and an ongoing commitment to green initiatives.

These companies have created a solid foundation for the future of green marketing. Now that marketing has taken this course, the green issue will always be in play. Consumers will start to question whether or not businesses are doing their part to practice environmental responsibility, whether at consumer level or at the executive level. This movement has created a mutually beneficial relationship for three distinct parties: the companies, the public and the environment. In the foreseeable future, there seems to be no end to the trend. Until environmental issues begin to resolve, campaigns like these will be commonplace amongst everyone else.

Public relations professionals agree that green lifestyle coming to the mainstream is not just a passing phenomenon. Monica Del Rosario, an account executive with Hill & Knowlton's New York office has worked extensively with Green Cross International, specifically with their global solar report card efforts. "Stories about sustainability have been getting picked up more frequently than ever". said Del Rosario. "Everybody wants to see where they stand in comparison with others. The bar is definitely in the process of being set as to the standard of what it means to be green."

Del Rosario also noted that living green has become sexier in the media. "You may have noticed this recently, but driving an Escalade is much less sexy now a days. Green is profitable. Leo DiCaprio drives a Prius and Brad Pitt is trying to rebuild New Orleans with all green materials." said Del Rosario. "Being green has caught on big time and this is proof that it is most definitely cool."

2014 Super Bowl Commercials: What to Expect

by noreply@blogger.com (Tony Coloso) @ The Ad Freaks

Super Bowl XLVIII will air Feb. 2, and with that comes the most expensive commercials of the year.  Media buyers said, Fox sports averaged around $4 million dollars per 30 seconds worth of ad time during this years game.  This year we will see familiar faces in new roles (John Stamos and Bob Saget of Full House), new faces (like Chobani and TurboTax), and we will say goodbye to the E-Trade babies (at least for now). 

We can look forward to the usual beer ads with sexy woman, breathtaking luxury car ads, and of course some of the funniest commercials of the year.  Keep an eye out for for the Greek Yogurt commercials going head to head (Chobani and Oikos),  also watch out for Stephen Colbert and David Beckham.  This year we will see H&M feature a commercial that will let viewers (with a certain smart TV) purchase underwear directly from the ad with their remote.  Intuit will feature a commercial for a small business, as well as their TurboTax commercial.  And if last year is any precedent expect a huge use of social media to go along with this years crop of Super Bowl Commercials.  So sit back relax and enjoy an entertaining evening of commercials accompanied by what looks to be one of the best match ups in Super Bowl history. Go Hawks!

Here is a list of all the confirmed marketers with ad time in this years Super Bowl:
Anheuser-Busch, Audi, Axe, Bank of America, Butterfinger, Carmax, Cheerios, Chevrolet, Chobani, Coca-Cola, Doritos, GoDaddy,  H&M, Heinz, Hyundai, Intuit, Jaguar, Kia, M&M, Oikos, Paramount Pictures, Pepsi, SodaStream, Squarespace, Toyota, TurboTax, Volkswagon,WeatherTech, Wonderful and Pastachios.
For an up to the minute complete list with creative descriptions follow this like to Ad Age media news.


media analysis

by noreply@blogger.com (Jeremy) @ WMST 2010 A: Feminist Analysis

Jeremy Price
Media Analysis
Women Studies
G.I. JANE
Feminist ask why can’t women be in a male dominant world and be feminine. The movie “GI Jane” is a great example why women can be in a male dominant world. Females in a traditionally male dominated world are mistreated in many different ways. The most important and most common ways are through double bind, beauty myth, and work conditions, all of which are in the movie “GI Jane”. There are a lot of different scenes in the movie that involve all of these characteristics of women feminism. The movie is about a lady that wants to show men that she was just as strong as them mentally and physically. She had to take in all kinds of abuse from most of the men in the movie. She had to do things that she was very uncomfortable with doing like taking showers with the men not knowing if and when one of the men will try to rape her or things of that sort, but she had to do it because she had to prove to the men in the military that she was not as weak as they assumed she was. If the men saw her show any signs of weakness out of her then they had the right to kick her out of the military because according to them she wasn’t supposed to be there in the first place. So she put in her mind that she was not going to show none of the men any signs of weakness. At the end of the movie she made out of the military with high honors and a lot of respect from a lot of men in the military because she made it through a lot of the hard training that they forced her to go through to prove herself to them. In this process of proving herself to these men in the military she had to go through a little bit of double bind.
She was in a very tough situation far as double bind because if she were to quit and give up on trying showing the men that she was as strong as the men then she would be looked at as being weak by all of the men in the military. If that were to happen then it would have made her hold experience and purpose pointless. On the other hand if she did better than all of the men military she had to think about dealing with women or other men that looked at her as not being feminine enough. For example if she were to finish all of her training and tone her body up to look really ripped up like a mans body would look in the military then she would get judged as being too masculine to be a woman by a lot of men and women in today’s society. Of course this is not far to her because she has to go through a lot of things while she is trying to prove herself to the men in the military but this is just how things work in the world. Either women are too feminine to work hard at something that a man can do so men automatically assume that a woman can’t handle a man job or if a woman does do a mans job as good as a man can do it then she is too masculine.
Another issue that she had to deal with while in the military was beauty myth. Beauty myth is very important in today’s society because for some strange reason some people feel like woman has to live up to the same exact standard for as beauty. In the movie she had to something that would mess up her beauty myth, but it was required to be in the military training. She had to cut all of hair completely off. She to get a buzz cut exactly like all of the men in the military. Now of course the fact that she did this made her look even more masculine than she was and this would make it harder for her in society because now not only did her body look physically fit like a man but now all of her hair is gone so she may be mistaken as a man. This totally goes against the so called “Beauty myth”. This doesn’t make it ant easier on her because now a lot of people are going to look at her as being too masculine and that is not something that was not something that she aiming for when she entered the military with the men.
One of the most important characteristics of feminism she had to deal with is the work conditions or in her situation the conditions of the training area and military base that she had to live in with the men for quite some time. She had to deal with a lot of harassment from the men at anytime of the day and night. She had to go through many nights in the cabins that they slept in with barely getting any sleep at all because the men would be calling her names all through the night and saying all kinds of vigor things to her. She was also had to worry about that fact that she might have gotten raped or sexually harassed at anytime of the night. In fact there was a very disturbing scene where she was in the shower with the men, because they didn’t have separate showers for women, and a few of the men that were in the shower with her tried to rape while she was bathing. Of course she knew that this would happen because she is a woman with woman features and she was exposing all of her features to the men but this wasn’t done on purpose because all she was doing was taking routine shower just like the men were doing. She had to go through the attempt of rapes more than one times so she figured out a way to not go through this. She started taking showers after all the men would take a shower. She felt more comfortable doing that.
At the end of the movie she made out of the military with flying colors. Something that a lot of the men in the military didn’t think she would never do. Even men and women outside of the military didn’t think it would happen. So she made a name for herself in the military and in society. She proved that women can do whatever men can do. Despite all of the double bind, the beauty myth and the work conditions she still manage to make out of the military with her head high. She also earned a lot of respect from men in the military. She earned respect from men and women outside of the military because she did the impossible.

Thomas Barta: Marketers must stop being digitally naïve

by Thomas Barta @ Marketing Week

The label 'digital' makes marketers throw all leadership rules overboard. They shouldn’t.

The post Thomas Barta: Marketers must stop being digitally naïve appeared first on Marketing Week.

WMST Media Analysis

by noreply@blogger.com (BCarter25) @ WMST 2010 A: Feminist Analysis

Brittany Carter
April 27, 2008

The movie Love and Basketball is one of the most popular movies among teenagers and young adults in the twenty-first century. Love and Basketball is about a young girl and boy who grow up together as next door neighbors and both share the same passion and love for the game of basketball. They also share love and passion for one another. As they undergo high school and college they both go through different trials and experiences that break them apart to eventually bring them back together in the end. The leading male in the movie, Quincy McCall, whose father is a professional basketball player, finds out that his father has been lying to him and his mother for years about his whereabouts. While the leading female character, Monica Wright, struggles at home with her mother thinking she is a lesbian because she “would rather wear a jersey than an apron.” Monica struggles with the idea that her mother assumes she is a lesbian just because she grew up as a “tomboy”, and as a result, she and her mother do not have a strong relationship throughout Monica’s childhood. Love and Basketball shows a spotlight onto the contrast between men's and women's basketball. While Quincy plays college ball on huge courts to cheering, sold-out crowds, Monica sweats, tears, and endures sheer physical dedication in front of tiny audiences in small gyms and second-rate auditoriums because of gender differences. Although this is a fictional movie, the issues taken place happen in real life. A lot of people make the assumption that female athletes, especially basketball players, are lesbians. All genders make this assumption and it is assumed for all races as well. This paper argues that the assumptions that are made about women who play sports or just try to advance in this world by fulfilling their dreams are lesbians or homosexuals. Although there is a great amount of women who are athletes and there are women who do not follow the “norm” in gender roles are lesbians, those assumptions are not always true.
Gender expectations and roles is what keep things being “normal” in society. People are afraid of change as well as things that are different. There is a traditional role of gender. When a baby is born, the world treats that baby a certain way according to what sex organ the baby is born with until the day that baby dies. The only way to change the way the world views you is to become a transsexual and play the gender role that is expected with being a male or female. Gender is a choice. An example of that is Lincoln May Scott who was born a hermaphrodite and was not given the chance to choose her sex. The doctors simply did what society at the time said was the right thing and made Lincoln a male. Fifty years later, Lincoln made the choice to live his life as a woman. From the beginning time gender rules where set. Men work and make the money while the women stay home to cook, clean, and watch the children. Women are supposed to wear dresses and high heels with makeup and nail polish according to gender expectations and roles. Women are to act “ladylike” which includes the crossing of legs, not speaking in a loud tone of voice, and making sure their dresses are tucked neatly under her buttocks before sitting down. Women are to act and be feminine. Traditionally the rules are for the women to submit to their men and do what they say. The gender expectations and roles for men include working the jobs, fighting the wars, bringing home the money and being “the boss”. The rules for them are that they sit with their legs wide open, act tough and macho, and most of all act and be masculine in everything they do. God forbid if a man were to cry, he would then look as though he is less of a man. These are just some of the gender roles and expectations of how men and women are supposed to act according to society.
To me, the gender roles and expectations are more like rules. Rules are made to be broken right? What happens when you break a rule? You face consequences. The same thing applies when rules are broken when dealing with gender roles and expectations. People are treated differently when others find out they are different or not “normal”. When people are different and don’t stick to the so-called system they are put through things and they are tested whether they are right or wrong. I believe that whether they are right or wrong is nonrelevant; it’s just the fact that they are testing the system (the system in this case being society). When they test the system they are putting out the possibility that the system is wrong. People then begin to look at their own lives and ask questions, and soon more people begin to think on their own. What follows next is the system falling apart and what used to be the “norm” is merely a thing of the past. I believe this because of personal experiences that do not have anything to do with gender roles and expectations but has the same reasoning, outcomes, and sadly, the same consequences. In the movie North Country, a situation dealing with gender roles was one of the main issues. When women were being mistreated, one woman stepped up and took a stand. She paid consequences for her actions but at the end more women followed her and took action as well. In this movie men did not want women to work in the mine with them. Although legally they had to allow women to work with them, they did not welcome them and make their jobs any less difficult than it already was. The women in North Country were seen as not performing a women’s job and referred to as playing a man’s role by working at the mine.
When women step out of their expected and normal gender role they are often called lesbians. What is a lesbian? According to the Radicalesbians, a lesbian is “the rage of all women condensed to the point of explosion. She is the women who, often beginning at an extremely early age, acts in accordance with her inner compulsion to be a more complete and freer human being than her society.” I have found that the word lesbian is associated very strongly with female athletes. I am a heterosexual female athlete so the assumption that all female athletes are homosexuals is not true. One reason that a lot of people think female basketball players specifically live a homosexual lifestyle is because of the resent “coming out” of WNBA star Sheryl Swoopes. Swoopes told NBC Sports that she “quit pretending” and stated “I feel like I’ve been living a lie,” in October of 2005. Because Swoopes was the face of the WNBA at one time she is very popular. I personally don’t think that it is anyone’s business that she chooses to have a relationship with. I also don’t see the point in her coming out and letting the world know that she is a lesbian.
In Love and Basketball Monica grew up differently than most girls her age. She was able to beat all the boys in the neighborhood in basketball. She hung with the guys growing up and she played rough and tough. Through it all she still remained heterosexual. She was forced to wear dresses, even though she hid them in the garage under a box of rags. She dressed comfortably in a pair of jeans and t-shirt daily and she carried a basketball wherever she went. She even made the mistake of sitting with her legs wide open while wearing a dress at the school dance in high school. Monica and her mother were total opposite, as well as her sister. Her mother and sister were really prissy and feminine. Although Monica and her mother did not get along very well, she and her sister were like best friends. Monica may not have fit the “norm” or followed all the rules on how to be a girl but she still remained heterosexual and over time fell in love with her childhood friend and neighbor, Quincy.
In conclusion, I would like to state that assumptions are not very reliable. I believe that all people should be able to pursue their dreams and be what they would like to be in life. Because time has changed more women have become more independent and stepped out of the “norm”. This doesn’t mean that all women or any of them want to be involved in a homosexual relationship. This simply means that women have talents, goals, and aspirations just like men do and would like to have the opportunity to pursue those things and not worry about being called a lesbian.

The best ads of 2015 - the professionals pick their favourites

The best ads of 2015 - the professionals pick their favourites


the Guardian

From the heartwarming to the worthy, here are the ads our contributors liked the most

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The post Fine Vines: Atlanta CMO Annual Social Highlights appeared first on EnergizeGrowth.

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McDonald's Hispanic Marketing Case Study

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

Laura Peck & Antoinette Francis

Comm 497B

October 22, 2009

McDonald's Hispanic Marketing Case Study

According to the McDonald's Web site, in 1940 Dick and Mac McDonald opened a restaurant in San Bernardino, Calf. called McDonald's Bar-B-Que. It was a drive-thru and offered car hop service. In 1948, the restaurant was shut down for renovations and reopened with a smaller menu. This consisted of hamburgers and cheese burgers, potato chips, pie and beverages like soft drinks, milk, coffee. At the time, a hamburger cost 15 cents. The french fries and milkshakes were added a year later in 1949. The famous founder, Ray Kroc, visits the McDonald's restaurant and learns that the owners are looking for a nationwide franchising agent. He gives up his job as a multimixer salesman and joins the McDonald team, turning it into the largest fast food restaurant chain in the world. The first McDonald's restaurant opened in Des Plaines, Illinois in 1955. The first day sales on April 15 were $316.12 (McDonald's History). "In 1961, Kroc bought out the McDonald brothers for $2.7 million" (McDonald's Corporation). And by 1965 there were over 700 restaurants, The current McDonald's mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to improving our operations and enhancing our customers' experience (McDonald's History).

McDonald's is a publicly traded company (NYSE: MCD) and according to Hoover's "nearly 80% of the restaurants are run by franchisees or affiliates." (McDonald's Corporation). Some of McDonald's competitors include Burger King, Wendy's, Subway, Chick-Fli-A and YUM! restaurants international which runs A&W, KFC, Long John Siver's, Pizza Hut, and Taco Bell. According to Hoover's, McDonald's leads the industry in annual sales ($23,522.4 million), employees (400,000) and market cap ($64,149 million). It also leads the industry in gross profit margin (37.55%) and net profit margin (26.87%) (McDonald's Corporation). It is able to stay ahead by offering consistent quality food products at it's franchises, no matter the location. It is also always developing new menu items. It's most recent the Southern-style chicken biscuit in breakfast and sandwich form and it's widely publicized and advertised McCafé (McDonald's Corporation). Unlike other industries, quick-service companies are thriving. According to McDonald's most recent quarterly earnings press release, there was a "10% increase over the Company's previous quarterly dividend rate and brings the total quarterly dividend payout to about $600 million" (McDonald's Raises Quarterly Cash Dividend By 10%).

One of psychological competition facing the quick-service restaurant industry is the criticism of large obese population in the U.S. It is especially true of the value meals which provide extra large portion sizes of unhealthy foods. The nutritional value of quick-service restaurant food have sparked campaigns and legal action. According to New York City Department of Health and Mental Hygiene, On January 22, 2008, the Board of Health approved an amendment to the Health Code that requires certain food service establishments (FSEs) to post calorie information prominently on menu boards and menus (Calorie Posting Regulations). Other criticize of McDonald's occurred after the documentary Supersize Me was released in 2004. The documentary involves filmmaker Morgan Spurlock and his quest to eat nothing but McDonald's for breakfast, lunch and dinner for a month. He has to eat everything on the menu once and has to supersize his meal anytime he is asked. His health is documented and tracked and the results are astonishing. The documentary does not paint McDonald's or the quick-service restaurant industry in a good light (Super Size Me (2004)). One of the biggest outcries was about the soc-economical reasons behind the combination of inexpensive fast food and the obesity rates among people below the poverty line. This is especially prevalent among two targeted publics, Hispanic and black populations, who have a pre-disposition to obesity and heart disease. "McDonald's continues to be a target for critics who charge the company's food lacks nutritional value and may be contributing to increasing rates of obesity, especially among children. In response, McDonald's has introduced healthier menu items and shifted its marketing towards children to show a more active Ronald McDonald" (McDonald's Corporation).

McDonald's provides fast-food products and friendly service to consumers. According to Hoovers, McDonald's is a part of the fast food and quick-service industry (McDonald's Corporation). It was one of the first of it's kind and led the way for other fast food franchising chains like Burger King and Wendy's. And have influenced it's competitors with innovating ideas like the dollar menu. McDonald's is also making strides when it comes to incorporating a diverse workforce. According to McDonald's.com, "more than 55% of [its] headquarters and U.S. company workforce are members of a racial or ethnic minority, and approximately 61% are women. More than 40% of [its] U.S. owner/operators and an even higher percentage of the people in training to become owner/operators are minorities and women." They also "purchase more than $4 billion a year in food and paper products from U.S. minority and women-owned businesses." Because of their diversity initiatives, McDonald's has been awarded a number of awards including Among Top 50 Places for Hispanic Women to work in 2004 by Latina Style, Among 50 Best Companies for Minorities in 2003 by the National Hispanic Corporate Council and Top Company for Hispanics in 2005 by Hispanic Business Magazine (People). Furthermore, "McDonald's Hispanic franchisees, when combined, represent the largest single Hispanic business in the country" (Diversity).

Furthermore, with the Hispanic population growing in size, McDonald's has focused some of it's marketing towards the ethnic group with the campaign "Me Encanta." It is the literal Spanish translation of McDonald's global slogan, "I'm Lovin' It." According the VPE Public Relations, the Hispanic specializing pr agency that works with McDonald's, "In 2004, the country’s estimated 40 million Hispanics are spending nearly $700 billion on goods and services. If this country’s Latinos were a nation, its gross domestic product (GDP) would rank ninth in the world, just below Canada. By 2008, researchers predict that Hispanics’ buying power will be about $1 trillion per year, representing an astounding growth rate of over 450 percent since 1990. Latinos are the largest and youngest ethnic minority group in the United States. By 2050, one of every four Americans will be Hispanic, a number that will exceed 100 million" (Hispanic Snapshot).

According to VPE Public Relations' Web site, "since 1992, VPE has played an instrumental role in strengthening McDonald's standing as the favorite quick-service restaurant of Hispanic families. VPE works hand-in-hand with the company's Communications and Marketing departments to adapt national initiatives in a meaningful way to the Hispanic market. Examples of successfully executed assignments include national concert tours for artists like Enrique Iglesias, Alejandro Fernandez and Molotov; major events like Fiesta Broadway and Calle Ocho; national promotions like Monopoly and Happy Meals; corporate responsibility initiatives like Go Active!; and sporting events such as World Cup, Olympics and All-American basketball. VPE has also worked closely with Ronald McDonald House Charities in establishing its HACER Scholarship Program as the country's largest serving Hispanic high school students" (McDonald's). Alma DDB, an integrated advertising agency specializing in the Hispanic market is also working on the Me Encanta campaign since 1994. According to Alma DDB Communications Manager, Olimpia Del Boccio, they "managed all the communications in terms of advertising and image for the Hispanic Market." The agency has produced many things for McDonald's including TV, print, radio and interactive ads. These campaigns and advertisements have won a number of awards including National Gold, District Silver, Local Silver and Local Gold at Addy Awards. They have also won Silver at the Best of Ad Age, Gold at Ad Age Hispanic, Gold at CRESTA and more (Awards).

One of their services including the entire "Me Encanta" Web site. The Web site is easy to navigate and is in both Spanish and English. Some of the videos however, such as the Tips from Missael Espinoza, from the Mexico Soccer team in only in Spanish and does not contain any subtitles unlike the rest of the videos. The links are relevant and sort the information into four categories: Your Music, Scholarships, Mexican National Team and Latin Pride. The Scholarships tab is the only one that leads to a bigger Web site designed to inform Hispanic students and parents about college and applying for scholarships. The Web site is only for consumer use.

McDonald's slogan or campaign theme of "Me Encanta" is clever and shows that although McDonald's is marketing towards Hispanics, the population is still part of the general population. Sometimes campaigns designed around a certain racial or ethical group will distinguish their differences instead of their strengths, morals and values. The public members (the Hispanic community) will relate to the theme and will enjoy that their material is available in both English and Spanish.Some of the video clips are available in Spanish and then in an accented English. McDonald's also uses the phrase "Mi Lado Latino" which means My Latino Side. This campaign is to promote Latino pride by providing consumers with computer wallpapers, t-shirt iron-ons, stencils, etc. with both the slogan and the McDonald's logo. While the idea is great, there isn't anything behind the campaign. There should be some information about Hispanic organizations, National Hispanic Month and things people could be proud about rather than just brand placement.

From a media standpoint, there isn't any links talking about what McDonald's is doing through its Hispanic marketing (Me Encanta). Surprisingly, the media center at McDonald's.com did not contain a general McDonald's press kit including a fact sheet or a backgrounder. The only material was pertaining to specific campaigns. And does not have that many press releases and none dealing with Hispanic marketing and campaign programs. It did have information on it's African-American Campaign 365Black and their work for Black History month. There were nothing about Hispanic History Month or the Me Encanta campaign (Electronic Press Kits Archive). The news releases that were found about "Me Encanta" were hosted on Web sites like PRnewswire.com and were pertaining to scholarships giving to Hispanic students. The majority of these documents concentrated on who received the money and how much money McDonald's had donated so far. There were also a number about college workshops being hosted in a number of high schools across the country. The documents concentrated on the scholarships rather than the restaurant (McDonald's Hispanic news on PRNewswire.com). However, on the general McDonald's Web site there is an electronic press kit for the entire McCafé campaign, and includes an fact sheet in Spanish (McCafé Perks Up Coffee Lovers Coast-To-Coast).

McDonald's also does not release information about their planning or marketing procedures. Attempts were made to contact representatives via phone calls and twitter and both times we were directed to the McDonald's Web site. The contact us student section states, "If you cannot find the information you are looking for on our website, then the information is either not available or it is considered proprietary/confidential. As such, we would not be able to answer your questions. And it went one to say "oftentimes, students ask very specific questions about McDonald's sales, business strategies and product information. However, due to the highly competitive nature of the quick-service restaurant industry, we simply cannot respond to questions of this nature" (Contact Us: Students). Contacting a representative from VPE Public Relations was also unsuccessful and as previously stated Alma DDB would only tell us what type of work they do for McDonald's. Therefore it is hard to find what particular planning measures that were taken prior to the launch. It is hard to know what type of research was conducted prior to the launch of the "Me Encanta" or "McCafé" campaign. However, because McDonald's is working with an agency and firm who specialize in the Hispanic market, it is general "Me Encanta" advertisement, which are merely the normal ads translated into Spanish. Having the English version of the Hispanic advertising spoken with a Spanish English accent was good move because it shows that many Hispanics speak English and that you don't have to just market only Spanish. It also shows that there are more to Hispanic culture than just the language (McCafé - Your search). And it is estimated that McDonald's McCafé campaign "is expected to receive an outpouring of more than $100 million fanned out across TV, print, radio, outdoor, Internet, events, PR and sampling" (Allison, Melissa). For the execution of the general McCafé campaign, McDonald's offered "Mocha Mondays" where they would give free samples of either their Iced Mocha or Hot Mocha beverage (McDonald's(R) Anticipates Giving Away an Estimated 10 Million Samples). They were also hosting a contest "McCafé Your Day" during the launch of the product, in including a grand prize of a $50,000 Visa gift cards (Perking Up This May, McCafé). Without information provided by McDonald's or the agency/firm, it is hard to tell if any evaluation was conducted after the launch to see if it was a success within the Hispanic markets. However, McDonald's is up for Ad Age's Marketer of the Year and received a lot of press on it's big McCafé advertising push (Vote for Ad Age's 2009 Marketer of the Year).

Overall the "McCafé" campaign was well planned and executed. Some of the strengths of the campaign was that it had it's own interactive Web site in Spanish and English just for the Hispanic market and was able to play off their cultural and societal values. It also created advertising in both Spanish and Spanish accented English just for the Hispanic Market. Some of the weaknesses was that there didn't seem like a lot of articles picking up on the specialized and specific Hispanic marketing initiatives that McDonald's. And other than the Web site or advertising McDonald's didn't appear to have particular promotions or contests involving the McCafé in the Hispanic community. It would have been a good idea to have McCafé sponsor events or concerts centering around the Hispanic community. An opportunity for McDonald's is their upcoming sponsorship of the 2009 Latin Grammy's concert tour. They would have given out free samples and information at these events across the country. A threat for McDonald's is the importance that coffee and espresso products play in Hispanic culture. McDonald's is truly trying to bring society awareness that a fast food company can provide coffee products at low prices without compromising the quality. Strategies and tactics that work well with this audience is making things family and music orientated and quality at a low price. McDonald's does this through it's McCafé section on Me Encanta, where it plays a Latin "Café" song and talks about the quality ingredients that goes into the product (McCafé - Home). Also by creating McCafé coffee shop it is promoting an atmosphere were the entire family can enjoy McCafé products.

Competitors in the quick-serve food industry are also jumping on the Hispanic marketing bandwagon. Burger King is "putting ads in such publications as Poder and Hispanic Enterprise" (Del Valle, Elena). According to the Director of MultiCultural Marketing for BKC, Alexandra Galindez, "Burger King Corp. is committed to engaging Hispanic consumers in a meaningful and relevant way" (Burger King). Burger King's main Hispanic campaign is "Futbol Kingdom" an interactive Web site with games and information about their "Futbol Kingdom" city tour (Futbol Kingdom). However, Burger King has made some "offensive" advertising for the European market, including one depicting a "little bit" Mexican man wearing the Mexican flag and promoting the Texican Burger. (Mexico protests Europe Burger King Texican Whopper advertisement's use of Mexican flag). Another quick-service food industry competitor is Wendy's. However, their site offered even less than Burger King's even though it references Vidal Partners for handling their Hispanic advertising (News). At the top right hand corner you could change the Web site from US English to US Espanol. However, this just translated the already present material and cut down on some of it's content. It removed the news & offers, ads and about us sections (Wendy's). Out of the three quick-service restaurants, McDonald's definitely not only had the most available for Hispanics when it came to advertising and interactive Web sites but also researched the market so not to offend the Hispanic market and community. Neither Wendy's nor Burger King had Hispanic oriented social media. Although they both had a general twitter (@theBKlounge, @therealwendys) and a facebook pages. This is the same as McDonald's (@McDonald's) and perhaps a spanish-only assumed that not much research had to be conducted for this particular campaign and that the agency/firm were familiar with Hispanic culture, society and values. As for the tactics, the goal of the campaign is to increase awareness and sales of McDonald's new coffee line, McCafé. And furthermore, to create positive attitudes of Hispanic consumers towards fast food coffee and espresso products. For the "Me Encanta" and "McCafé," McDonald's hosts interactive Spanish-English Web sites. According to the Alama DBB Web site, "Hispanics have a cultural relationship with coffee; they can sense when it isn't fresh or when it's been watered down. They trust their senses and know when something is real because they can see it, feel it, hear it, smell it and taste it. That's why our ideas was to take consumers to experience McCafé coffees with their 5 senses. We created www.meencanta.com/McCafé, a site with a great variety of activities that give consumers a space to interact with the product while stimulating their senses, using their webcam, microphone, headphones, mouse and keyboard" (McCafé).

Also the advertising for McCafé are made specially for Hispanics compared to the

facebook and twitter account will be soon implemented by the fast-food giants.

McDonald's currently has a website specifically tailored to the Hispanic community in both English and Spanish: www.meencanta.com. On this website, viewers will see a colorful display with interactive features to keep them enticed. Within that website, viewers will find a page for the McDonald's "McCafé." It also has an interactive display with Hispanic-styled music; the website is in both English and Spanish.
Through McDonald's Electronic Press Kit for their McCafé, viewers will see their mission statement, stating, "McDonald's McCafé espresso-based coffees are available nationwide, giving consumers a variety of customizable beverages that can be enjoyed any time of the day, as morning pick-me-ups or indulgent afternoon treats... McDonald's McCafé beverages include espresso-based coffees such as cappuccinos, lattes, mochas, iced lattes, and iced mochas, as well as hot and ices Premium Roast brewed coffees and hot chocolate." (“McDonald’s Electronic Press Kit.”) On this website, there are press releases, and promotional images and videos, specific to McCafé. The images they place on this site, not only include the product, but the images are of where the products are from with photographs of coffee farms and coffee beans. This goes to show consumers and the media that McDonald's McCafés are fresh and natural.

Upon entering the Hispanic McCafé website (http://www.meencanta.com/mccafe/index_english.jsp), viewers will be first see the eye-catching layout and then hear the McCafé music, modeled from Hispanic beats. The lyrics to the short music bit repeats: "cafe, caliente, soloso, my cafe," translated to coffee, hot, alone, my coffee. As the view moves throughout the site, they will experience all 5 senses of the McCafé: touch, taste, hear, smell and sight. The first link will bring the viewer to an interactive page where they can "touch" coffee beans by playing around on their keyboard. The second link will bring the viewers to another interactive page that explores the "taste" sense by putting the viewers face within the coffee's reflection. The third link will bring the viewers to a music bit that explores the "hearing" sense through aromatic sounds of brewing, pouring, and drinking coffee. The next and fourth links will bring viewers to a page that allows them to play with coffee foam, which represents the "smell" sense. The final and fifth link that explores the "sight" sense will bring the viewer to two commercials for the McCafé.
In "The Seattle Times" article, "McDonald's outspends Starbucks 4:1 on new ad campaign, reporter Melissa Allison describes how McDonald's is bringing in heavy competition for Starbuck Coffee Company. She says, "Now Starbucks is trying harder, with a brand campaign that launched this week as McDonald's begins an ad blitz for its espresso drinks, which have been rolling out for years but finally reached more than 11,000 stores." ("Coffee City McDonald's outspends Starbucks 4:1 on new ad campaign Seattle Times Newspaper.") The articles says how McDonald's will probably bring in more than $100 million through this new advertising campaign, using television, print, radio, internet, events, PR and sampling means of promotion.

"It’s cornered the market on Big Macs, fries, and shakes. And now McDonald’s is riding a massive marketing campaign to make gastronomic gains in premium coffee," states "The Boston Globe" in a June 18, 2009 article. ("McDonald's gains ground on coffee rivals Dunkin', Starbucks - The Boston Globe.") Reporter Jenn Abelson describes how with the introduction of the McDonald's McCafé, there is going to be a increased competition in the coffee industry. "McDonald’s is 'like a 9,000-pound gorilla,' said Dennis Lombardi, executive vice president of food service strategies for WD Partners, a restaurant and retail design and development consultancy. "They have made a very strong push to build share with its McCafé brand and to show it is an alternative to coffeehouses.'" ("McDonald's gains ground on coffee rivals Dunkin', Starbucks - The Boston Globe.")
ABC News states, "McDonald's Corp. on Tuesday began a more than $100 million marketing campaign including TV, radio, print, online and outdoor ads for its McCafé line of espresso drinks. The drinks are now being rolled out to the chain's 14,000 U.S. locations." ("Coffee Retailers Heat up Advertising, Cut Prices - ABC News.") This article talks about the drop in prices advertising prices as the competition to advertise goes up.
In a blog on HispanicAd.com, Manny Gonzalez describes in detail the four "P" of advertising within McDonald's McCafé Campaign. He states that within the product domain, the McCafé has contributed to about 2.8% increase in McDonald's U.S. sales. He goes on to say that the cause of McDonald's success is their diverse pricing strategy. Within the place domain, what also contributes to this success is the direct relationship between franchises and corporation. Through this direct relationship, McDonald's helps franchises become well-represented ethnically, as the most prominent and successful franchisees are in LA and NY, where many Latinos reside. He then examines McCafé's promotions and concludes that McDonald's marketing is centered around the multicultural aspect. They realize that they need to be marketing to a diverse population. (http://www.hispanicad.com/blog/?p=169)
In "McDonald's Mobile Campaign Targets Hispanics," reporter Mark Walsh says that 10 million samples of the McCafé will be given away on "Mocha Mondays" "as part of its broader push behind the new McCafé coffee line." Working with a mobile ad network, McDonald's, specifically targeting the 2.3 million New York Hispanics, created a mobile text messaging system that will remind users to take part in the "Mocha Mondays," where they will receive a free 7 oz. Iced McCafé Mocha or an 8 oz. Hot McCafé Mocha. ("MediaPost Publications McDonald's Mobile Campaign Targets Hispanics 08/06/2009.")

On May 5, 2009, McDonald’s released their “McDonald’s McCafé Perks Coffee Lovers Coast-to-Coast press release. It examines the new McDonald’s McCafé beverages. In the press release, the slogan “McCafé Your Day” is introduced as well as a contest and sweepstakes where “consumers are invited to visit www.mcdonalds.com/mccafe to submit a story and photo about why they or someone they know deserve a chance to be one of two grand prize winners, each taking home a $50,000 Visa gift card and $500.” ("McCafé Perks Up Coffee Lovers Coast-To-Coast.") The news release goes on to explain the enormous launch of the McCafé:

In 2006, McDonald’s successfully introduced Premium Roast dip coffee. In 2007, the company introduced iced Coffees to the menu and began testing the full-line of espresso-based specialty coffees in selected U.S. markets. The national introduction of McCafé marks McDonald’s largest product launch in 30 years, since the introduction of the Egg McMuffin sandwich to its national breakfast menu in 1977. ("McCafé Perks Up Coffee Lovers Coast-To-Coast.")

The July 9, 2009 press release, “McDonald’s Anticipates Giving Away an Estimated 10 Million Samples during the ‘McCafé Mocha Monday’ Nationwide Sampling Event Starting July 13,” introduces the McCafé Mocha Monday, where consumers can get free (specified) coffee each Monday from 7 a.m. to 7 p.m. at participating restaurants from July 13 to August 3. This press release states that this is the largest sampling initiative McDonald’s has ever taken. Like in the previously-mentioned press release, this release goes over the McCafé Contest and Sweepstakes, as well as a brief overview of the McDonald’s brand coffee. (McDONALD’S® ANTICIPATES GIVING AWAY AN ESTIMATED 10 MILLION SAMPLES DURING THE “McCAFÉ® MOCHA MONDAY” NATIONWIDE SAMPLING EVENT STARTING JULY 13.)

Found on Hispanic PR Wire, a press release, “Gavina Coffee Helps Put the Accent on McDonald’s New McCafé Brand,” goes into a detailed overview of coffee supplier behind the McCafé. It talks about how a family-owned company, known as Gavina Gourmet Coffee of Los Angeles “helped formulate the company’s successful line of McCafé specialty coffee drinks recently launched on a national level.” ("Hispanic PR Wire - Gavina Coffee Helps Put the Accent on McDonald's(R) New McCafé(R) Brand.") The press release goes into a history and ends with a quote from the owner of the supplier; he says that “McDonald’s has given [the company] an opportunity to prove [themselves.]” ("Hispanic PR Wire - Gavina Coffee Helps Put the Accent on McDonald's(R) New McCafé(R) Brand.")

Overall, the media coverage seems to be similar to McDonald’s messages. There have not been any controversies around the new McCafé beverage, so there are not different in messages. All the media coverage seems to center around how McDonald’s is new competition for other coffee brands and how McDonald’s has invested so much into their McCafé campaign. The press releases typically talk about what McCafé is and how it came to be. They also illustrate the different events to help promote the McCafé. The media seems to use this same information about the fact of McCafé in their coverage.
When compared to McDonald's competitors the brand is far ahead when it comes to Hispanic marketing but furthermore, it's outreach allows Hispanic consumers to connect on a deeper level with the brand. It shows effort to produce Hispanic oriented commercials in both Spanish and Spanish-accented English. And their Hispanic oriented Web site, Me Encanta, is impressive along with their specific product interactive Web sites. Hispanics should be proud to know that their consumer buying power is being taken seriously and that companies are specifically adjusting to meet their needs, culture, values and norms.

Resources

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"Awards." Behind ALMA DDB. ALMA DDB. Web. 20 Oct. 2009. .

Burger King. Burger King. Burger King Corp. Kicks Off Its Annual Fútbol KingdomSM National Tour And Debuts The Bk Fútboladores. Press Room. Burger King, 28 Sept. 2009. Web. 20 Oct. 2009. .

"Calorie Posting Regulations." Food Safety and Community Sanitation. New York City Department of Health and Mental Hygiene. Web. 19 Oct. 2009.

"Contact Us: Students." McDonald's USA. McDonald's Corporation. Web. 19 Oct. 2009. .

"Coffee City McDonald's outspends Starbucks 4:1 on new ad campaign Seattle Times Newspaper." The Seattle Times Seattle Times Newspaper. Web. 20 Oct. 2009. .

"Coffee Retailers Heat up Advertising, Cut Prices - ABC News." ABCNews.com - Breaking news, politics, online news, world news, feature stories, celebrity interviews and more - ABC News. Web. 20 Oct. 2009. .

Del Valle, Elena. "Burger King launches diversity oriented print marketing campaign ." Hispanic Marketing & Public Relations, 10 Jan. 2008. Web. 20 Oct. 2009. .

"Diversity." McDonald's USA. McDonald's Corporation. Web. 19 Oct. 2009. .

"Electronic Press Kits Archive." About McDonald's. McDonald's Corporation. Web. 19 Oct. 2009.

"Futbol Kingdom." Futbol Kingdom. Burger King Corporation. Web. 20 Oct. 2009. .

"Hispanic Snapshot." VPE Public Relations is an Hispanic Agency. VPE Public Relations. Web. 19 Oct. 2009. .

"Hispanic PR Wire - Gavina Coffee Helps Put the Accent on McDonald's(R) New McCafe(R) Brand." Hispanic PR Wire - The nations leading Hispanic press release distribution service. Web. 20 Oct. 2009. .

"McCafé." Portfolio Interactive. ALMA DDB. Web. 20 Oct. 2009. .

"McCafé - Home." MeEncanta.com. McDonald's Corporation. Web. 20 Oct. 2009. .

"McCafé Perks Up Coffee Lovers Coast-To-Coast." Media Center. McDonald's Corporation. Web. 20 Oct. 2009. .

"McCafé - Your search." MeEncanta.com. McDonald's Corporation. Web. 20 Oct. 2009. .

McDonald's. McDonald's USA. McDonald's(R) Anticipates Giving Away an Estimated 10 Million Samples During the 'McCafé(R) Mocha Monday' Nationwide Sampling Event Starting July 13. Hispanic PR Wire. 10 July 2009. Web. 20 Oct. 2009. .

McDonald's. McDonald's USA. Perking Up This May, McCafé(R) Gives Consumers A Better Day With Online Contest & Sweepstakes. Hispanic PR Wire. 5 May 2009. Web. 20 Oct. 2009. .

McDONALD’S® ANTICIPATES GIVING AWAY AN ESTIMATED 10 MILLION SAMPLES DURING THE “McCAFÉ® MOCHA MONDAY” NATIONWIDE SAMPLING EVENT STARTING JULY 13. Web. 20 Oct. 2009. .

"McDonald's." VPE Public Relations is a Hispanic Agency. VPE Public Relations. Web. 19 Oct. 2009. .

McDonald's Corporation. Hoover's. Web. 19 Oct. 2009.

"McDonald's Electronic Press Kit." McDonald's Electronic Press Kit Main Directory. Web. 19 Oct. 2009. .

"McDonald's hispanic news on PRNewswire.com." PR Newswire: press release distribution, targeting, monitoring and marketing. PR Newswire. Web. 19 Oct. 2009.

"McDonald's History." About McDonald's. McDonald's Corporation. Web. 19 Oct. 2009. .

"McDonald's gains ground on coffee rivals Dunkin', Starbucks - The Boston Globe." Boston.com. Web. 20 Oct. 2009. .

"McDonald's Raises Quarterly Cash Dividend By 10%." McDonald's Financial Press Release. McDonald's Corporation, 24 Sept. 2009. Web. 19 Oct. 2009. .

"Me Encanta." Me Encanta. McDonald's Corporation. Web. 19 Oct. 2009.

"MediaPost Publications McDonald's Mobile Campaign Targets Hispanics 08/06/2009." MediaPost - news and directories for media, marketing and online advertising professionals. Web. 20 Oct. 2009. .

"Mexico protests Europe Burger King Texican Whopper advertisement's use of Mexican flag." The New York News. 14 Apr. 2009. Web. 20 Oct. 2009. .

"News." Wendy's. Web. 20 Oct. 2009. .

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"Super Size Me (2004)." The Internet Movie Database (IMDb). Web. 19 Oct. 2009. http://www.imdb.com/title/tt0390521/.

"Vote for Ad Age's 2009 Marketer of the Year." Ad & Marketing Industry News. Advertising Age. Web. 20 Oct. 2009. .

"Wendy's." Wendy's - Quality Fresh Food & Ingredients Are Our Recipe. Web. 21 Oct. 2009. .


D.C.-Area Agency Updates: John Armstrong and Jessica Brown Launch Joy Riot, GLA Communications Opens D.C. Office with Karen Addis; and Ralph Posner Joins JDA Frontline

by Capitol Communicator @ Capitol Communicator

John Armstrong and Jessica Brown launched Joy Riot in Alexandria.  According to the agency’s website, Armstrong “honed his craft in New York at Saatchi & Saatchi and Audible.com, a subsidiary of Amazon, before moving to Alexandria, VA and placing Global Thinking at the center of DC’s advertising scene as its Creative Director.”  Brown, states the website, […]

Semiotic Analysis – Dove Real Beauty Campaign

Semiotic Analysis – Dove Real Beauty Campaign


Jessica Adsit

Dove’s “Real Beauty” campaign is geared toward a female audience in an attempt to beat personal image issues and advertisements in media because there is a negative outlook toward the true meaning …

Lacoste Women – they’ve got bite

by aufeminin @ Womenology

A polo shirt with an embroidered crocodile. This is the hallmark of the legendary French company Lacoste. Officially born in 1933, the famous shirts adorned with their badge is based on the story of the international tennis champion René Lacoste …

Continuer la lecture

The post Lacoste Women – they’ve got bite appeared first on Womenology.

The Right Woman for the Job

by noreply@blogger.com (Imran) @ WMST 2010 A: Feminist Analysis

Is America ready to have a female leader? There are many people who believe that the feminist movement is over, however, there is a woman who actively displays the continuance of this movement. Many people do not realize that her attempt to become the first female president will narrow the gap of respect between male and female. Contemplate the fact that a woman might win the presidency. This will help end the misconception that women are subservient to men. When Hillary Clinton declared her candidacy, sexism in America revealed itself prominently. This began the notion that the feminist movement continues. Hillary’s success in the presidential race will be gauged on how well she portrays herself as an individual. Hillary’s success will be portrayed through her ideals as a third- wave feminist, influences growing up in the second- wave, and her impact on the fourth-wave.

Third- wave feminism exists due to apparent failures and backlash against initiatives and movements created by the second-wave. Susan Faludi wrote a book, Backlash, which discusses the spread of negative stereotypes against career-minded women. Faludi states that people who believe that “a woman’s place is in the home, looking after the kids” are hypocrites because they are exactly like the women they condemn. Hillary is chastised for being a woman of power, and her struggle for success is being diminished by ignorant people. While campaigning in New Hampshire two men shouted, “Iron my shirts!” from the large crown. She responded, “Ah, the remnants of sexism,” then stated, “alive and well (Fortini).” Hillary prides herself in her individualism. Because she is career-oriented and has had quick success throughout her political career, people feel threatened of her. For a woman who has been a successful attorney, served 7 years as one of New York’s Senators, and currently coming off a victory in the Pennsylvania primaries, she is enjoying the fruits of her labor. Faludi has stated she is, “a joy of female independence (Chaudry).” It seems the more people neglect and criticize her success the more she strives for it.

In Jennifer Baumgardner’s and Amy Richards’, Manifesta: Young Women, Feminism, and the Future, Hillary exemplifies certain parts of the Manifesta. The 11th part of the Manifesta discusses how equalizing pay for jobs with worth, and how the workplace should be responsive to individual’s wants, needs and talents (Baumgardner & Richards, 628). The Manifesta is a call to action in a sense, and she takes advantage of the opportunities that were presented to her. Another aspect that relates to Hillary is in the 12 part of the Manifesta. It states that women share the same goal of equality, and support other women in order to gain power so they are able to make their own choices. This is relative to Hillary because she repeatedly denied Bill Clinton’s marriage proposal because she wanted to assume a career in Washington D.C. Though she eventually moved with him to Arkansas, she resumed her career in law (Fortini). Consequently, Hillary’s characteristics of a third- wave feminist are contributed by second-wave influences.

Growing up in the second- wave molded Hillary in to the person she is today.

Hillary was born in the baby boom generation. That particular generation grew up being told to stay at home with their children and instead of venturing into the workplace. This caused a rebellion of traditional thought. Those who thought for themselves were thought to be rebels of sort. They continued to question the “choice” they made. This led to boomer women constantly questioning the choices they were making, thus leading to more and more women thinking about filling a void in their lives. This void caused women to become more educated, more career driven, and especially more successful. Second-wave feminists claim that the efforts that helped revolutionize America and promote women's status declined as the political and social climate became stagnant (Friedlin). However, Hillary has distanced herself from the norms society has placed on her by working hard. It may seem that the movement is stagnant, but there are many women like her who have distinguished themselves like Condoleezza Rice and Nancy Pelosi. In response to the “stagnant” movement Jennifer Baumgardner indicated the third-wave movement is the response of the failures in the second- wave. Evidently, ideas like this assert the fact that women, such as Hillary, are continuing to make a difference not only for themselves but also for future generations.

Patricia Ireland of the National Organization for Women, states Hillary Clinton, has made most of the money in her family, and she knows what she is doing. Also she exemplifies woman who in a way symbolizes the mature understanding of all '60s activists (Mundy, 7). Ireland states “The feminist movement has always been about women’s ability to make their own choices.” Clearly, Hillary has made her own choices and has made an everlasting impact on society. This impact on society has led to her possible mark on the incipient stages of the fourth- wave of feminism.

The fourth-wave of feminism can be seen as the final and most important push for equality. Having a woman in the White House would steer our society as a whole in that direction. With the possibility of a woman leading the most powerful nation in the world, it is not absurd to think that there will be an even keel for men and women. Hillary’s possible presidency will cause a chain reaction for women in all parts of the world. Women will try to succeed in all ways that they can, and they will feel that there are no impediments that will obstruct their path to success. Women have commented on a possible fourth- wave. One woman stated that there will be defined in many ways and not just one. A woman and man can finds ways to coexist rather than find separate vices in one another (Maria). With Hillary’s impact this far into the election, women all over the world are beginning to believe that societal norms are beginning to dwindle. Younger generations understand that sex is not a justifiable way to judge leadership. However, there are problems seen with the third- wave, motioning the fact that there will be a fourth-wave.

One common issue raised by critics is that there is no single cause for third-wave feminism. The first-wave fought for the women’s right to vote. The second-wave obtained the right for women to have equal opportunity in the workforce and ended legal sex discrimination (Fortini). However, the third-wave of feminism lacks a unified goal, and it is often seen as a branch of the second-wave. The problem is also seen in that third-wave feminism does not have a clear distinction from second-wave feminism. The biggest goal for third-wave feminists is to try to unify all feminists towards one common goal. This is quite difficult, which has led to the subsequent waves. Hillary has done this successfully. She has found a way to create an unusual alliance that belies the pre- and post-boomer generational divide propounded by the media (Fortini). If Hillary wins the presidency, the post-Hillary shift in consciousness, can be dubbed the Hillary-movement because of its impact. This will give solutions to the problems the third-wave has generated, and possibly augment the third- wave or start a fourth-wave. There has been pressure towards Clinton to compose a speech on gender similar to that of Obama’s race speech. However, she felt she needed to go in another direction. Clinton confronts the malevolence of sexism and speaks out against the societal qualms that affect women. She denounces the unfair criteria by which women are unjustly judged by. A political strategy that would possibly increase her chances of winning may include the compromises she has made regarding her struggles as a woman succeeding in American politics. Fourth-wave feminism can be seen as a positive thing for all women and men because it will allow society to progress because ignorant, traditional thoughts will be see as a thing of the past. Hillary has made her mark in the political field and academia, but she has the opportunity to cement her name in feminist lore.

People say that Hillary is running for office for selfish reasons. They have a point in a sense, if they are looking at one side of the spectrum. With everything against her, Hillary has found a way to quell negativity and achieve great things in her life. Getting married did not stop her, having a child did not stop her, and attempting to become the first female president in U.S. history will not stop her from achieving the greatest honor of all, recognition. At this point in her life, Hillary has achieved so much and probably more so than anyone would imagine. Her success is a tribute to her hard work, principles, and most importantly her desire to be different. If Hillary decides to quit campaigning for whatever reason, she not only hurts herself, but she jeopardizes every possible female candidate in the future. She realizes she must put forth more effort than Obama to win the nomination, thus making her that much of a formidable candidate. Her ideals have separated her from other women, thus she has achieved more than most other women. Mundy states it best, “In other words, we can continue to see Hillary Clinton not only as a feminist but as symbolic of the contemporary women's movement itself (Mundy, 7).” Therefore; women can achieve anything a man can. 100 years ago men said a woman did not deserve to be in office, and now 100 years later there is a strong possibility of a woman sitting in the Oval Office, how times have changed and so will this world.

The Rise of Murder-Mystery and Romance Novels

by EricJohnson @ The Artifice

Analyze the ever growing prevalence of murder-mystery and romance novels. Why are these genres currently the most popular genre? What...

Being wives or being successful? You Choose.

by noreply@blogger.com (mlooby) @ WMST 2010 A: Feminist Analysis

In 1972 Ira Levin wrote a novel which in my mind is one of the most anti-feminist pieces ever written. His book spawned two movies, and although slightly different than the book, they still showcase women in a very demeaning manner. It is the epitome of what feminists are trying to stop. Although I have never had the chance to read the novel, I have seen both of the movies that are based on the book. They both make me wonder: Are gender roles still so prominent after so many decades of feminist progress? And why do successful women think that they have to give up their careers to please their husbands? I believe that the answer to this question lies in the social beliefs that women should be second to men. Men should work and “bring home the bacon” and women should stay at home, raise the kids, and keep the house clean. The prevalence of gender roles within the marriages in this movie is very patriarchal; the men are in charge. The most recent movie had many successful independent actresses in today’s society playing many of the “obedient” women of the movie, which I believe is ironic because they seem to be very independent women, not relying on anyone but themselves. In this paper I will argue how The Stepford Wives is a step back in the eyes of feminists, with regards to erasing gender roles in today society.
The movie begins with the introduction Joanna, played by Nicole Kidman, a very successful television producer. However she is fired and has a nervous breakdown. She then moves to the quiet town of Stepford, Connecticut with her husband and two kids. In Stepford all the men are “nerds” but yet are married to beautiful young blondes, whom she refers to as “Barbie’s”, who serve their husbands hand and foot. Their only job is to cook, clean, and have sex with their husbands. She soon realizes that all the women seem to be non-human when she notices sparks coming from the neck of one of the wives after overdoing a dance. The wives are perky and happy all the time, living only to please their husbands. Another woman, sarcastic writer Bobbie Markowitz, played by Bette Midler, arrives and she too is skeptical of the women in the town. Joanna and Bobbie do some detective work and sneak into the Stepford Men’s Club. Although no hard evidence is found, the men’s club only entices the women to continue questioning everyone in the town. They are both very disbelieving of the whole situation and they find that they are really the only two “normal” women in the town. Joanna’s skepticism is confirmed when Bobbie is suddenly one of the blissful wives of Stepford. She is turned from a sarcastic writer to a blonde, knitting, cooking, cleaning wife. We come to find out that all the women have been turned into robots that live only to perform meaningless domestic tasks and be seduced by their husbands when they come home. In the end we find that Joanna’s husband likes her just as she is and can’t make himself turn her into a robot. They uncover the mystery behind Stepford when everyone, including the men, realizes that the mastermind behind the whole town and the whole “perfect” woman is a woman.
My criticism of this movie is that we find that the founder of this “cult” is in fact a successful business woman who felt that she wasn’t good enough because she wasn’t following the society’s norms. According to China Daily the media “continue[s] to propagate the traditional stereotypes of male superiority and women’s dependence on men.” Stepford Wives is a classic example of this, the women are very submissive and dependent on the men to do everything other than cook, clean, and raise kids. These women are much more successful than their husbands, but they feel as though their husbands should be the ones in charge and making more money. Because of social stereotypes, some women feel that they should be inferior to men. The China Daily goes onto say that “the media have a responsibility to help change traditional stereotypes, advocate gender equality and promote progress.” This piece of media does not do that. It does the opposite, it encourages submissiveness. Women have had the idea that they are supposed to be submissive ingrained into her mind from a very young age. Submissiveness has been encouraged towards women for as long as the patriarchal society has been in place. According to the article, Getting to the Source: Hints for Wives… and Husbands, Martha Wright responded to an article saying , “that ‘obedience is a very small part of conjugal duty’ and to please her husband much more was required, including ‘unremitting kindness’ and ‘a cheerful smile’.” These words are what have shaped the way women in society think they should be and it is seen in the Stepford Wives movie by how this woman, the creator of Stepford, felt that she wasn’t doing her “job” so she created a world where every woman fulfilled their wifely duties.
The idea that a woman created this community of blissful and obedient women is not new. The nation of India is similar to the Stepford community in the idea that it is run by women, yet women are still discriminated against in both cases. This shows that discrimination by women of themselves is not just in movies but in reality. Joanna’s quest to show that women can be accepted as they are proves that it is not only men, but women as well who must work to change the gender roles and the stereotypes and accept women as they are.
The Stepford Wives movie has been leaked into today’s society. In an article written by the National Ledger, they talk about how actresses become submissive, “Stepford Wives,” when they get married to these powerful actors or other famous people. They use the example of Katie Holmes. When interviewed they said she was “dazed, passive and vacant. She never stopped smiling." Since she has married Tom cruise she is rarely seen without him or their daughter. She is always doing her wifely duties, and no matter what she is always dressed to perfection with a smile on her face. This is just one example of how this movie has affected society in an anti-feminist way.
Although this movie is mostly anti-feminist, it does have its moments where you see the progress that the feminist movement has achieved. In the end the fact that Joanna’s husband liked her how she is, shows that some of the feminist ideals have seeped into men’s brains. Anita Chandrasekaran said that “Marriage is a partnership between equals…Now women can live independently and be successful,” and I believe that this is shown in this part of the Stepford Wives. Joanna has accepted it and so has her husband. It is no longer necessary to try and be the “perfect” woman.
Stepford Wives, in my mind, is a very controversial piece of anti-feminist media. It has changed women back to the point where they only live to serve their husbands. The progress towards erasing gender roles in society, by feminists, is completely gone in this film. The wives of Stepford, Connecticut are the epitome of what feminist are trying to stop. Women shouldn’t be confined to just the kitchen, but should be able to do as they want and be successful business women. They should be able to be more successful than their husbands without the stereotypical gender roles telling them that they aren’t “real” women because they are successful. Being confined by traditional gender roles is not a way of life.


By Megan Looby

Dove's Campaign for 'Real Beauty': An Analysis Essay Example | Topics and Well Written Essays

Dove's Campaign for 'Real Beauty': An Analysis Essay Example | Topics and Well Written Essays


Studentshare

This essay describes and evaluates the Dove's advertisement in terms of the type of communication used and relayed, the message, the target audience and

Commentaires sur Waxing, a social norm that’s been accommodated for half a century par Sissi

by Sissi @ Commentaires pour Womenology

Complètement déprimant ! Un sexe sans poils, c'est la mort définitive de l'érotisme, une sexualité infantile et régressive. Quand je pense que les femmes vont maintenant jusqu'à réclamer l'épilation du sexe aux hommes... l'égalité dans une érotique fade, apeurée et aseptisée, des sexes d'enfants pour tout le monde... Il faut réagir !

5 NFL Teams That Lead in Social Media Engagement

by Ryan O'Leary @ Sprinklr

Football. America’s Game (as of the past few decades, at least). A religious devotion for some, a lifelong dream for others – the NFL captures the hearts and minds of audiences both Stateside and worldwide. Nielsen estimates that 111.3 million people watched Super Bowl LI on Fox in February, and many questions arise from the dramatic […]

The post 5 NFL Teams That Lead in Social Media Engagement appeared first on Sprinklr.

The Simpsons Do Feminism

by noreply@blogger.com (Alex M) @ WMST 2010 A: Feminist Analysis

When you think of feminism in mainstream media, I’m guessing The Simpsons is not the first show that comes to mind and that’s ok! Much to my mother’s displeasure, my brother and I have been watching The Simpsons since the tender of age of five years old, and while some people disapprove, I think it has served me well (especially in terms of this assignment). Because I have watched almost every episode at least seven times at varying stages in my life, I have witnessed first hand my own growing awareness of the messages the show presents to the audience. Matt Groening’s often used quote is that “The Simpsons is a show that rewards you for paying attention” (qtd. in Irwin and Lombardo 81). Both my brother and I have noticed how, as we got older and learned more, we began to pick up more on the social satire and of course, the almost overwhelming number of references, ranging from pop culture to poetry to literature. Simone Knox asserts that since it’s start, “the series has become accepted as a vital part of both US and global culture” (Knox 73), winning 23 Emmys, a Peabody Award for “providing exceptional animation and stinging social satire, both commodities which are in extremely short supply in television today” in 1996, and being named “Best TV Show” of the century by Time magazine in 1999 (qtd. in Knox 73). Currently, it is the longest running American sitcom ever, with over 400 episodes and counting.

Matthew Henry writes, “The Simpsons is above all a sophisticated satire on American culture…offering scathing critiques of America’s numerous faults and flaws. Among other things, The Simpsons mercilessly exposes the hypocrisy and ineptitude of pop psychology, corporate greed, commercialism, consumerism, and modern child-rearing, as well as the potential dangers of fundamental religion, homophobia, racism, and sexism” (273). Each episode questions the universality and normativity of-so called “traditional family values” and satirizes America’s own exclusionary practices of “minorities” in American culture, whose status, which Henry points out, is based on religion, race, age, sex and gender (273). This essay specifically explores how the show presents feminist ideas and feminist struggles through Marge, but in the end falls back on traditional gender norms.

Due to the changes in women’s lives and a shift in theoretical perspective since the height of second wave feminism, many women struggle with what it is to be a feminist, and as Henry notes, “their lives are marked by ambivalence and ambiguity, complexity and contradiction” (274). In Where the Girls Are: Growing Up Female with the Mass Media, Susan Douglas states, “American women today are a bundle of contradictions” (9). Douglas demonstrates that much of the confusion about women’s “proper place” and roles in culture are present in mainstream mass media, causing many women to be in a conflicted state, torn between traditional and stereotypical ideas of who and what they ought to be and progressive and liberating concepts of who and what they can be. Douglas writes, “The war that has been raging in the media is not a simplistic war against women but a complex struggle between feminism and antifeminism that has reflected, reinforced, and exaggerated our culture’s ambivalence about women’s roles for over thirty-five years” (12-13).

One issue that feminism has had an on-going discussion of is that of the stay-at-home mother. In season three, the episode “Homer Alone” (#8F14) attempts to address the same issue. Opening on a stressed Marge, it shows a sped-up version of her daily routine. Like a perfect storm, the combination of practical jokers on the radio, heavy traffic, a rude tailgater and Maggie, who spills her bottle of milk all over Marge and the car, lead to her breaking point. Stopping her car in the middle of a bridge and creating gridlocked traffic in both directions, local newsman Kent Brockman shows up to report on the situation. It is at this point that the gender issues discussed in Ann Crittenden’s “The Price of Motherhood” are brought to light as Brockman states, “An overworked and under-appreciated housewife has snapped and parked her car on a bridge.” Eventually, Homer arrives at the scene and pleads with Marge to come home, promising to help out more. Marge agrees, but insists on having a vacation for herself.

While vacationing at Rancho Relaxo, Homer struggles with tending to the children and the home. In some shows, Marge would be called back early to help restore “proper” order to the house, but instead, Marge finishes her vacation. Homer desperately tries to put the house together so it would appear that things were fine in her absence. Instead, the image of perfection at home that Homer wants to recreate is contrasted with the “real”, when Marge holds up a photo of her family (one in which everyone is well groomed) and lowers it to reveal the unkempt group waiting for her. The episode ends with Marge stating that she expects more help from everyone around the house to lessen her own stress level, and everyone agrees to pitch in. However, it seems that while the show highlighted the labor involved with taking care of the home, which has long been devalued or unacknowledged, the show seems to fall back upon the well-established gender norms for a resolution.

In season six, women’s roles outside the home are addressed in the episode “The Springfield Connection” (#2F21). In this episode, Marge has a knife pulled on her by the petty thief Snake, and during a rush of adrenaline, she successfully defends herself. After her exciting brush with danger, Marge struggles to find thrills in her life as a homemaker. Eventually, Marge goes down to the police station and announces that she wants to join the police force. Later that evening when Marge shares her news with Homer, it is obvious that Homer subscribes to the idea of polarized gender roles. He states, “Marge, you being a cop makes you the man, which makes me the woman, and I have no interest in that.” Marge quickly reassures Homer that there is no need for him to feel threatened, an acknowledgment of the idea that the feminism is a threat patriarchy.

Marge successfully completes training and becomes one of the best cops on the force, but she finds that her success comes at a price. Outcast by the town, it is Homer who finally voices his complaint: “You’ve become such a cop. Not that long ago, you were so much more to me. You were a cleaner of pots, a sewer of buttons, an unplugger of hairy clogs.” Marge replies, “I’m still all those things, only now I’m cleaning up the city, sewing together the social fabric, and unplugging the clogs of our legal system.” Homer, locked into the binary gender roles, asks “You’re cooking what for dinner?” Later, Marge writes a ticket for Homer’s car parked across three handicapped spots, but Homer simply claims that she is not a real cop, taking her police hat off and verbally mocking her. Embarrassed in front of the crowd that has gathered, Marge demonstrates the realness of her job by arresting Homer. Now fighting, it is only when Homer discovers that a counterfeit jeans operation is being run out of his garage that he realizes the role Marge plays as a cop. Following a dramatic chase scene, Marge successfully captures the criminal. But just like in “Homer Alone” this progressive ending is undone when after seeing all of the other cops trying on the illegal denim, she says “There’s too much corruption on this force,” and quits, returning the characters to their status quo.

Despite this “return to normalcy” at the conclusion of these episodes, I find it inspiring that these issues are receiving greater exposure in mass media. While we have established how enormously successful the show has been, I think it is important to consider what this means for episodes like those discussed here. Many of the viewers will not have taken a women’s studies class where they would be exposed to feminist ideas like undervalued motherhood and the rigidity of gender norms in marital relationships, but these episodes are able to reach a wide audience and hopefully, will inspire a discourse of some sort. The Simpsons continues to air today and even in the most recent episodes, they have managed to slip in quite a few references to feminist ideas (most recently Simone de Beauvoir’s The Second Sex and the idea of women as the objects of men). Matt Groening himself has stated that he sees the show continuing for many more years, and for me, that means more opportunities to reach those unfamiliar with the ideas of feminism and maybe change some minds.

A BEAUTIFUL CAMPAIGN? ANALYSIS OF THE PUBLIC DISCOURSE IN ISRAEL SURROUNDING THE DOVE “CAMPAIGN FOR REAL BEAUTY” (PDF Download Available)

A BEAUTIFUL CAMPAIGN? ANALYSIS OF THE PUBLIC DISCOURSE IN ISRAEL SURROUNDING THE DOVE “CAMPAIGN FOR REAL BEAUTY” (PDF Download Available)


ResearchGate

Official Full-Text Paper (PDF): A BEAUTIFUL CAMPAIGN? ANALYSIS OF THE PUBLIC DISCOURSE IN ISRAEL SURROUNDING THE DOVE “CAMPAIGN FOR REAL BEAUTY”

Meet our 2017 Interns!

by Schneider Associates @ Schneider Associates

This summer, we had seven wonderful interns join the team at Schneider Associates! Each offered something special to SA and we’re amazed at how they hit the ground running. Get to know more about them and the impact they’re having on the world of public relations and marketing! Julia Ferreira Where are you from? Hamilton, MA Where do (or did) you […]

The post Meet our 2017 Interns! appeared first on Schneider Associates.

New Video: Leadership Lessons from Leon

New Video: Leadership Lessons from Leon

by Lisa Nirell @ EnergizeGrowth

Fake news. Political vitriol. Legislative gridlock. Trigger-happy dictators. These topics currently occupy much of our mainstream media feed in the U.S.  Unfortunately, they perpetuate fear-based stories that beget more fear—and sometimes, feelings of lack, limitation, and separation. Is there a silver lining to this negativity? Can we extract any leadership lessons from this moment in history? Some citizens […]

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McDonald's None of Us is as Good as All of Us

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

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Being Beautiful and Empowering Equals No TrueThird Wave of Feminism

by noreply@blogger.com (Melissa) @ WMST 2010 A: Feminist Analysis

On September 11th, 2000 one of the most popular sitcoms debuted on UPN- Girlfriends. Thousands of women loved to sit in front of their television and watched four intelligent, African-American women go about their day and deal with daily obstacles that were thrown their way. The audience were being drawn into the feminist world of these four ladies from Los Angeles, California. Joan, the main character, was considered the unofficial “den mother” of the group; Maya - a former assistant to Joan and a housewife/author, Lynn - a needy friend that is still trying to find herself, and Toni - the materialistic and self-centered one of her girlfriends and is the self-proclaimed “cute one” of the group (2). Even though these women are different in some ways, they are all still strong, beautiful, powerful, and successful women that are not afraid of taking on masculine roles. Looking at the sitcom from a feminist perspective, it is easy to say that it is based on third wave feminism. It is clear that all the characters in Girlfriends illustrate a sense of empowerment which reflect the third wave. Even though Girlfriends has a third wave twist, it is clear that the women of this sitcom have to deal with other issues that fall in other wave periods. In our analysis, we express the issues that the women have to deal with when it comes to being successful and trying to have a perfect “tv” family. Because there was a connection made between the waves, we can argue that there is no true third wave of feminism. This paper will focus on the lives of the four women in the sitcom Girlfriends and argue how them overcoming the stereotypes of women today is tied to the second wave text, proving that there is no true third wave text.
There is a number of feminist issues that surface in this sitcom; one being the traditional issue of women being secondary to men. This was one of the most talked about issues and was addressed throughout the show through the women’s role in their workplace. Even though these women had high-power, it still wasn’t accepted by society. There is a number of ways in which this is shown in Girlfriends.
In the first season (throughout the whole show really) of Girlfriends, Joan is having a hard time finding love. No matter what she does, her relationships never last. As she goes about her life and daily routines looking for a man she realizes that the problem is her being a lawyer of a very big firm. Joan grows to understand that men become intimidated by woman who have power and make more money than they do. Joan then tries to aim for guys with high self-esteem and self-confidence. She is tired of dealing with guys who don’t understand the fight she had to put up in order to become a lawyer and make partner because she is a woman. Betty Friedan, who wrote the book The Feminine Mystique, reflects on this issue. It argues that women should be encouraged to pursue careers as well as motherhood (5). This was one of the major issues Joan had to deal with being a lawyer and wanting to form a family.
In the second season of Girlfriends, the concept of women having high-power was still an issue. But another problem that arouse was women making more money than their partner. In this season, Maya had to deal with controversy with her husband, Darnell: an auto-repair worker who wasn’t making a lot of money. Being that Maya was working as Joan’s assistant at the law firm, she was the main supplier at home. That caused major issues because Darnell felt that because he was the male, he was suppose to be the “bread winner” in their family that consists of him, Maya, and their son-Jabari. Maya was also the person that had to pay when they went out. There were times when Darnell would refuse to go to public events with Maya because he was embarrassed at the fact that he did not have the money to pay for things at the events. This goes to prove how today’s society work. In today’s society, women are expected to be nice: soft, gentle, empathetic, selfless caretakers (3). And this draws a major concern and question about our society and where we stand as feminists.
It is clear that today’s society still have the mentality of those in society during the second wave. Men in today’s society are not interested in women who have more power than they do. They still believe that women should follow and depend on them. To them, women should stay home and be caretakers; same beliefs of men during the second wave. The writers of Girlfriends make it obvious that they were trying to show African-American women who are beautiful, intelligent, and very successful with this sitcom. They also wanted to prove that women have the strength and opportunity to get high-paying and high-powering jobs that at one point in time weren’t allowed. The writers wanted to show equality with race and in the workplace. Girlfriends above all expressed the difficulty for women who have power, to find love and companionship- this being tied to the second wave.
As writers and viewers look at Girlfriends, they notice that it is not at all a third wave text but one of the second wave. That draws in some problems because the sitcom is just an overview of what women in today’s society deal with. So, how can women today be dealing with issues of the second wave? The answer to this question: we are still in the second wave. It is impossible to move on to the next wave when you haven’t solved the issues of the previous. We cannot dismiss the feminist issues from the past. Joan dominates in her powerful position of being a lawyer, but she struggles with her relationships because of it. And a show that we thought represents the third wave doesn’t because we are still living in the second wave.

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

Feminism and the Wave of Female Canadian Electronic Artists

by SASCManager @ AMS Sexual Assault Support Centre

Claire Boucher AKA Grimes   Most likely you’ve heard of Grimes- the stage name of Vancouver-born musician Claire Boucher. She rose to worldwide prominence (http://www.nytimes.com/2012/02/21/arts/music/reviews-of-albums-from-grimes-galactic-and-tyga.html?_r=1) in 2012 with her third studio album, Visions, as her eclectic, ethereal voice and “collision

The Pregnant Man: How society cannot accept Beatie’s theory of “Different is Normal”

by noreply@blogger.com (amber06) @ WMST 2010 A: Feminist Analysis

By, Amber Alexander

Falling in love, getting married, starting a family; that is the plan most people today strive for. One couple from Oregon found just that, however it might not be exactly what you expect. Thomas Beatie and his wife Nancy are expecting a healthy baby girl. What’s weird about that you ask? Well instead of Nancy being the expecting mother, Thomas is the expecting father. Now I know you might be thinking that is not possible but let me explain. Thomas was born a female named Tracy Lagondino but decided to become a man. At one time he was the runner up for Miss Teen Hawaii but always considered himself more as a tomboy (Siddique). Thomas did not have a full sex change operation because he had a dream he would someday have a family. So instead he kept his female organs and decided to just have chest reconstructive surgery and take bimonthly doses of testosterone (Pregnant). Thomas is legally a man and is also pregnant; this is where all the controversy begins. In this paper I am examining how Oprah was not completely unbiased in her special with the Beaties, about how hard society has made it for this couple to get as far as they have come with the pregnancy, and how society cannot get around their idea of normal and stop focusing on unimportant questions.

Just recently Oprah brought the Beatie couple onto her show to share their story with the world. I commend her for trying to educate people about the transgender culture however I believe she is still stuck in the attitude of the social norm just like her viewers. She dedicated a portion of the section on what exactly Thomas’ genitalia look like and just seemed not to be able to move on from that question. They had to know what it looked like in order to really understand. But this in fact goes against the whole point Thomas Beatie is trying to get across. He is trying to get people to see it does not matter what organs or genitalia he has in order to determine his sex. Mr. Beatie has the organs that are associated with females, however not only does he consider himself a man but legally he is a male (Siddique). Another problem I had with Oprah was yes she might be a social icon and has interviewed almost everyone, but what gives her the right to question someone about something so personal? Why can she ask Thomas what he has between his legs and how his wife and him perform sexually in the bed? If she were to ask those same questions to a straight person, that would be considered unacceptable and almost unethical. So why with a transsexual does all the respect and privacy just get thrown out of the window? Oprah is seen as a public figure that does not judge and shows no bias towards others; however with this story I believe she has fallen short of her expectations.

Having a baby may not be as easy as the stork leaving a baby on your doorstep, however conceiving a child through what we know as the “normal” means (sexual intercourse between a man and woman) for most is not that difficult. This was not the case for the Beaties. Since they could not conceive a child through “normal” intercourse, they decided to inseminate Thomas and he would be the surrogate. The process of insemination through medical professionals is a long and expensive one, but even that was not even close to what the Beaties underwent (Siddique). According to The Advocate, a gay magazine who Beatie gave the first interview to, the couple was turned down by several doctors who refused to be a part of or aid in Thomas carrying a child. One doctor charged a $300 fee for a single consultation and then took the case to his hospital’s board of ethics. After treating Thomas for several months and taking thousands of dollars from the couple the doctor decided to cease treatment because he did not feel comfortable working with “someone like him” (Beatie). That right there shows how ignorant many people are today. This especially outrages me because the doctor gave an oath to treat those who need to be treated to the best of his ability. The doctor simply turns his back on his patient because he does not share the same views, but to me the doctor should not have that right. That is plain and simple discrimination. The Beaties went through 9 different doctors just trying to get inseminated (Beatie). Mr. Beatie was getting hit at from every angle, professionals disrespecting him left and right. Examples of how he was being disrespected were refusing to treat him unless he would shave his facial hair or refusing to refer to him with a male pronoun. The couple finally gave up and turned to home insemination. It took over a year for the sperm banks to let the couple purchase donated sperm and when they received it Nancy used a syringe and inseminated her husband herself. This show that this couple will go to any lengths to have the family they want and deserve. Their first attempt was unsuccessful but this time around the doctors say the baby girl so far is perfectly healthy (Beatie). Doctors and mothers alike express that this is not natural; doctors have refused service and mothers are protesting. However the irony I see is that women who are infertile and cannot have children turn to science for help, well that certainly is not natural so why is that accepted but not this?

Since society has this idea of set norms, it is very hard for many to grasp what Mr. Beatie is and why this family would take this route to having a baby. Transgender life is a big mystery for many people. Many times transgender and homosexuality are lumped together but that is not the case. One’s ignorance is a dangerous weapon. People refuse to try to understand this different lifestyle or even to attempt to see it as a husband and wife trying to have a baby. They get stuck on the unimportant questions like what do your genitals look like to determine male or female instead of the person’s identity they have chosen. One big idea today’s society has is that non nuclear families are unfit to have and raise children. That somehow their sexual identity or sexual preference makes or breaks a parent. This idea to me is ludicrous. This couple is a perfect example, they have jumped through so many hoops, spent thousands of dollars, and countless time just trying to conceive a child. To go through so much proves that there is nothing the Beaties want more than to be good parents and raise a child of their own. It is incredible to me that our government will let children sit in orphanages and group homes instead of letting same sex couples and other non heterosexual couples have a chance to give these children kind, loving homes and family that they long for. People keep asking questions like, what are you going to tell your daughter when she grows up? How is she going to be able to live a normal life knowing how she was brought into this world? With today’s society we would probably put her on a reality show and try to see how different she is. What the Beaties want people to know is that they will tell their daughter everything when she is old enough. They want people to understand that she will have a loving family and grow up just like any other child.

The biggest problem I see with today’s society is that we refuse to accept the “different” or “not normal”. The problem with that is what is “normal”? Who decides what is or is not “normal”? We think that with taboo people and things that we can throw respect, courtesy, and privacy out of the window, that somehow they are less human. We cannot let this continue. Like with Oprah, I do not think she acted as she did on purpose, it is just that our roots of the accepted social norms are deep and we must make a conscious and continuous effort to uproot them and develop open minds. Thomas plans to still be his daughter’s father and Nancy will be her mother, the only difference is the way she was brought into this world. Mr. Beatie tries to explain it like this, "our daughter is beating these incredible odds to get here--physical obstacles, social obstacles, everything, and in my dreams I dream the world will see her just the way we do. As this amazing gift to us. As a miracle" (Tresniowski).

Bibliography

¨ Journal Article:

o Tresniowski, Alex. "He's Having a Baby!" People (2008). Academic Search Complete. 22 Apr. 2008.

¨ Other Sources:

o Beatie, Thomas. "Labor of Love." The Advocate 26 Mar. 2008. 22 Apr. 2008 .

o "Pregnant ‘Man’ Tells Oprah: ‘It’s a Miracle’." MSNBC. 3 Apr. 2008. 22 Apr. 2008 .

o Siddique, Haroon. "'Pregnant Man' Goes on Oprah Winfrey Show." Guardian. 4 Apr. 2008. 22 Apr. 2008 .

Teaching in place: fostering relationality and reciprocity in the classroom in 2017

by Zoe Todd @ Savage Minds

  It’s that time of year when professors like myself are editing, updating, or drafting syllabi for the coming fall semester here in Canada (and as I understand, the fall term is underway for many of my American peers!). As I head into my third year as an anthropology professor in Ottawa, Canada, I’ve been … Continue reading Teaching in place: fostering relationality and reciprocity in the classroom in 2017

Apple, Nike, BT Sport: The top 10 YouTube ads in August

by Leonie Roderick @ Marketing Week

The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.

The post Apple, Nike, BT Sport: The top 10 YouTube ads in August appeared first on Marketing Week.

Pacific Islanders will pay the price for Trump and Kim’s nuclear escalation

by Rex @ Savage Minds

Donald Trump and Kim Jong-un’s war of words is threatening to become a real nuclear war as North Korea has announced that it is seriously considering attacking Guam. This reckless escalation of tension is profoundly frightening to everyone. But one group who will suffer from this potential attack has not gotten enough attention: Indigenous Chamorro … Continue reading Pacific Islanders will pay the price for Trump and Kim’s nuclear escalation

Commentaires sur “Gender, Design and Marketing”, a book justifying marketing to women with biological arguments par Daniel

by Daniel @ Commentaires pour Womenology

Il y a en effet deux thèses qui cohabitent avec des arguments biologiques d'un côté et des arguments autour de l'éducation. Chez Womenology, nous pensons que les deux thèses sont justes et ne sont pas contradictoires car les différences sont à la fois biologiques et sociétales.

Olivia Pope- Breaking Racial Boundaries

by @ Media and Cultural Analysis, Spring 2014

In our modern day, progressive society, minorities are plagued by race and the “white privilege”—a socially constructed phenomenon that restricts minorities from the benefits of the so-called preferred class. Media represents this general inclination toward white dominance, with many media texts, including film and television, casting only Caucasians in lead roles, with support provided by […]

Luxury & sales force: learn to manage brand ambassadors

by aufeminin @ Womenology

Of the top fifteen international luxury brands, seven are French. French brands represent 25% of the world market in luxury personal assets (fashion, accessories, perfume, watches and jewellery), or 212 billion euros (Cabinet Bain & Company – 2012). (1) In …

Continuer la lecture

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Commentaires sur Lighter options, the true stars of women’s kitchen cupboards par Horak

by Horak @ Commentaires pour Womenology

Votre analyse est très réaliste, j'ajouterai que les hommes sont aussi aujourd'hui la cible des marques, car eux aussi adhèrent de plus en plus à une attitude similaire ; zéro coca est adressé aux hommes avec un packaging noir qui se voudrait plus" viril" et ainsi compréhensible pour un consommateur masculin, ne voulant inconsciemment ne pa s'assimiler au "light" ciblé et dans les moeurs associé aux femmes. Cet élargissement des gammes de produits va plus loin, la santé devient un soucis des marques exploité d'une manière incroyable, les produits bio sous célophane...les produits facilitant le transit ( bifidus et autres, sans sel à x% pour le cholesthérol etc.. Le consommateur est noyé par une myriade de profuits alimentaires qui prodiguent des messages de santé qui peuvent être malheureusement faussés comme vous le mentionnez, le chocolat sans sucre ne stipule pas que les glucides sont remplacés par des lipides! A quand un contrôle nutritionniste averti, mettrait en garde, ou exigerait une information plus limpide ?

Launch of the Week: Eastern Washington University + Microsoft

by Schneider Associates @ Schneider Associates

Microsoft has long offered their Microsoft Professional Program courses to the public, but for the first time ever the certificate courses are being integrated into an accredited college curriculum to better prepare the next generation of data analysts and draw future analysts to the school. Read more about the program launch: Launch of the Week: Eastern Washington University from Laura […]

The post Launch of the Week: Eastern Washington University + Microsoft appeared first on Schneider Associates.

Britney Spears: From Pop Star to Pop Wreck...and Back Again?

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

INTRODUCTION

Britney Spears has had a very controversial and highly publicized personal, familial and professional battle for the past 2 years. After hitting absolute rock bottom in every facet of her life, in January 2008, the people behind Spears knew that something had to be done. Before the year was up that “something” had been done and Spears seems to be back on track with herself, her family and her career as she is set to release a new album before the year is up.

RESEARCH/ TIMELINE OF EVENTS

Britney Spears is an American pop musician and performer who has also done work as an actress and author. She was born in December 1981 and raised in the small town of Kentwood, La. Spears showed an interest in performing at a young age. When she was only 8 years old she auditioned for The New Mickey Mouse Club. Although she was turned away because of her age, three years later she was hired and remained employed there until 1994.

Spears took time off to attend high school until Jive records signed her as a solo artist in 1997. She first came into the spotlight at the end of 1998 releasing her hit record, Baby One More Time, which sold over 25 million copies worldwide. Spears went on to put out three more records, Oops!...I Did It Again, Britney and In The Zone as well as a greatest hits album, Greatest Hits: My Perogative. During this time, she also had many endorsements including Pepsi and a line of Elizabeth Arden perfumes. Spears was expected to make her comeback at the 2007 MTV video music awards, but her performance received extensive criticism. This was the only promotion Spears did for her sixth and most recent album, Blackout, which was released on Oct. 30, 2007.

Not only known for her music, Spears’ personal life is often in the spotlight as well. In January 2004, she married childhood friend Jason Alexander in Las Vegas, only to have the marriage annulled after 55 hours. That same year in July, Spears announced her engagement to Kevin Federline, a backup dancer whom she had known for three months. The couple stayed married until Nov. 7, 2006 and in that time had two children, Sean Preston Federline and Jayden James Federline.

In 2007, Spears’ personal life seemed to be spiraling out of control. Her family and management team forced her into rehab in February, but she checked herself out two days later. The following night, Spears infamously shaved her head and then re-entered rehab. She remained in rehab until March 2007. However, her series of controversial behavior have continued since then.

She cut off ties from her family and has had a constant flow of management teams, lawyers and personal assistants in and out of her life. She has attacked paparazzi on several occasions and has been involved in a number of traffic violations including a hit and run and driving without a license. She is also consistently photographed partying and staying out late. Due to this erratic behavior, Spears began to be seen as an unfit parent and a legal battle over the custody of her children arose. In September 2007, the outcome of Spears’ custody battle was announced. She has been ordered to undergo random drug and alcohol testing and to attend parental counseling. Spears and Federline initially had joint custody of their two children, but on Oct. 1, 2007 Federline got full custody of the children.

In early 2008 it proved that things must really get worse before they can get better. On Jan. 3 Spears locked herself and one of her sons in the bathroom of her Studio City home and refused to come out. After a while she finally opened the door and she was taken out of her home on a stretcher. Following this incident Federline was given full custody of their children and Spears was not granted any visitation. On Jan. 28 Spears parents arrive ready to take control and 3 days later, Jan. 31, she was checked into a UCLA psychiatric center for what was supposed to be a 72 hour stay. Instead Spears did not leave until Feb. 6. During her stay Spears father, Jaime, was placed as the conservator of her finances until the end of 2008. For 2 months Spears was kept relatively out of the spotlight. In early May, Spears’ visitation rights with her sons, which had been granted after her father took over her finances, were greatly expanded. In July, those rights were set in place to include 3 visits each week including overnight stays. In the following months news about Spears’ personal life took the back seat to the news regarding her teenage sister’s pregnancy. However, in April it was confirmed that Spears had reconnected with longtime manager Larry Rudolph, whom she had fired in 2007. With much progress being made, Spears was set to appear at the 2008 MTV Video Music Awards. With a disastrous “come-back” at the 2007 VMAs all eyes were on Spears.

Sept. 7, 2008: Spears opens the VMAs to a standing ovation. Spears looked very put together and spoke with eloquence. She went onto win 3 awards that night thanking her fans every time and not once mentioning her past. Later in September, Spears announced that her new album, Circus, will be out on Dec.2, her 27 birthday. She also released her new single, Womanizer, to great reviews. On Oct.10, 2008, Spears released the video for Womanizer on ABCs 20/20. Also released, was Spears intention to debut, on MTV, a documentary on Nov. 30 entitled, "Britney: For The Record."


PLANNING? EXECUTION?

Britney Spears could have, at one point, been considered a corporation. However, from early 2007 until now she has not had the teams or plans to be considered a corporation. Before Spears fired her management and was left by her PR person, it was known that Spears had to be put back on the right track in the public eye. The plans for her “comeback” would have been relatively simple and had been done before which can be seen in the cases of Robert Downey Jr. and Whitney Houston.

Robert Downey Jr.: Downey started his acting career at the early age of 5, appearing in his father’s films throughout the 70s. His career took off in the 80s and early 90s as he appeared in many Brat Pack films and won an Academy award for Chaplin in 1992. However it was during this time that Downey developed a severe drug habit, one that would come into the spot light in 1996. After his first arrest there was a constant string of other arrests and infractions, due to his drug addiction, that would lead to a year in prison and nearly no acting jobs for 3 years. In 2000 Downey was hired to join the cast of Ally McBeal, and was highly acclaimed in his acting, but that would not last long. In 2001, Downey was arrested again and forced to leave the show. It would be 3 years before Downey would get a significant movie. In the mid 2000s Downey appeared clean and made a major comeback appearing in several films, to be topped off with Iron Man.

Whitney Houston: At the peak of her popularity in 1992 Houston had a Hit record and movie out. It was in this same year that she married Bobby Brown. Brown had been in various legal troubles and already had three children by different women. Despite the skeptics, Houston had a child in 1993. In 2000 Houston and Brown were caught with drugs in their luggage at an airport. From that point on drug allegations continued for Houston, her album sales dropped and her erratic behavior was more noticeable Throughout the marriage Brown had many run-ins with the law, as well as charges for drug possession. In 2004 Houston went in to rehabilitation for unknown substances or problem and then went back in 2005, and completed the program. After divorcing Brown in 2006, Houston has withdrawn from many public appearances and has recorded a new album to be released in the coming months.

The interesting thing about Spears’ case is that most of her courses of action were not influenced by a PR professional. The initial push for Spears to go into rehab to get her life in order was from on-again-off-again manager Larry Rudolf, a move for which he was fired. It was once her family got involved that Spears life took a turn for the better. She was forced into rehab and forced to give up control of her finances. Her father now had control over how she spent her money, which therefore meant he had control over what she did and where she went. After many months of this control, Spears seemed to be going in the right direction. It was during this time that Spears began her new album and started getting healthier. As with Houston, Spears dropped out of the spotlight drastically. She was no longer seen partying till all hours of the morning and was rarely seen not well dressed. It took over a year and for many drastic things to happen for her life to finally be under control.

A PR PROSPECTIVE

After an attempt to connect Spears old PR manager went unanswered, I contacted Lou Iacovelli from Altelier Creative Services, a PR firm, to find out what he would have done in regards to the Britney Spears case. I met Iacovelli during my summer internship at Gottex Models this summer. He is a style consultant who also handles what models wear the Gottex bathing suits. I asked him initially if there was anything he would have done differently and he said “Everything…except what ever is being done right now.” Further explanation revealed that as a PR professional he would have never left his client when she was so deep in trouble, however given the specific circumstances he thinks it was justified: “I understand why her people would have left her, but I hope that they did everything in their power before they took that step.” From a PR professional’s perspective, this is one of the worst clients you could have: one that has made no attempt to neither follow the guidelines provided for them nor show concern about their image. Iacovelli also said that it is hard to gain the trust that is needed for a client to place, essentially, their life in your hands. It is unclear if Spears retained Pr help in light of her “new” management or not. “In the past couple months, I think, that things with her were handled as best they could be…if it were my client I would probably have had her get better extensions.” A jab at Spears hair was his way of saying that she could still use people in her life that monitor what she wears and how she looks. Although it may be demeaning to dress a 26 year old mother of 2, it is “vital that her appearances be flawless” because it is these appearances that she is judged upon.

MEDIA

The media has been nothing but brutal honest and sever in their coverage of Spears and her turmoil. But it can be said that without the media the people who eventually made all of the right decisions would have never know how bad the situation had become. She has had many opportunities to explain her actions to many different reporters and/or talk show hosts: Rosie O’Donnell, Ellen, Diane Sawyer and Matt Lauer. However, not all of these interviews did great things for her image, especially not the catastrophe of an interview with Matt Lauer in 2006. Having no professional hair, make-up or wardrobe, Spears smacked her gum through an interview that discredited anything she had to say because of how she looked. The media has had nothing positive, aside from her reading a prompter at the 2008 VMAs, to show or disprove what gossip writers/photographers give them.

Spears official website has been “Under Construction” since, at least, November 2007. This is the perfect outlet for her PR people to get the facts from so they can have accurate reports. Her Myspace page is strictly a place for fans to hear her latest tunes, write comments of support or scrutiny, look at pictures and to read blogs about upcoming, already publicized events. It may seem trivial, but these media outlets are the main way for Spears to reach her fans and set the record straight. When searched in Google, the second site listed is her official website and yet there is nothing there for a fan to see. A well designed website could do a lot for her image in that it is a perfect place to highlight all of the good things she has going on in her life and to promote her new album. It will be interesting to see how she handles her first sit-down interview in close to 3 years. In the clips that have been leaked it looks as though Spears is in a much better state than she was in 2006 with Matt Lauer.

On a positive note, it does not seem that Spears’ mother’s tell-all book has affected Spears or her fans’ opinion of her. Even thought the book divulges very personal information regarding Spears’ sexuality, relationships and family relations. The book was the first test to her “comeback,” if she could weather this everything else would come easier. For instance, the night before the video for Womanizer aired the song was the top-selling song on i-Tunes. This could be a great sign of things to come especially regarding the relationship between Spear and the media.

EVALUATION

A lot can be learned from this case, especially for someone like me who wants to go into the entertainment aspect of PR. I think that this is one of the toughest cases that and PR person could come across. Spears was relentless in living her own life and doing her own thing. She fired her PR people, her PR people left her and she went sans PR people. However, the past 6 to 7 months have been, in my opinion, have been picture-perfect from a PR standpoint. It is still unclear whether or not she has had professional help with her publicity or not, however what is being done is right out of a public relations text book. The public sees that her life is being controlled: her father taking over as conservator; they see that she is concentrating on getting her children back: she has been granted more visits with her toddler sons; they see that she is taking her career seriously: photos of her rehearsing her dances, a new video and a new album pending. These things, coupled with a decreased presence in the media of her daily occurrences, are helping Spears get her career and life back to normal. Whether it was her family, her management or her PR manager, the correct steps are being taken in restoring this once pop wreck back to her pop star status.

Why is the ROI of Social Media Still So Elusive?

by Angela Suresh @ Sprinklr

Social media has been around for more than a decade, yet it remains difficult to understand the real return on investment (ROI) of harnessing today’s many social channels. That’s not because the formula for ROI is confusing – the simple way to think about it is (Earnings – Costs) x 100 / Costs – but […]

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Paying with Our Faces: Apple’s FaceID

by Sally Applin @ Savage Minds

In early September, Apple Computer, Inc. launched their new iPhone and with it, FaceID, software that uses facial-recognition as an authentication for unlocking the iPhone. The mass global deployment of facial-recognition in society is an issue worthy of public debate. Apple, as a private company,  has now chosen to deploy facial-recognition technology to millions of … Continue reading Paying with Our Faces: Apple’s FaceID

Critical Race Analysis: Intel’s 2007 Ad

by mf12 @ Media and Cultural Analysis, Spring 2014

  In 2007 Intel released a national print ad to promote its Core 2 Duo processor chips. The ad featured a slender, un-athletic white man in casual business attire, surrounded by six muscular black runners bowing down in a starting position in front of the him. The white manager stands under the headline “maximize the […]

AAF DC Announces Programming for ADWKDC, Oct 2-6

by Capitol Communicator @ Capitol Communicator

AAF DC announced the programming for ADWKDC, a week-long celebration of Washington, DC’s advertising, marketing and communications community, which will be held Oct. 2-6. Special guests and segment topics also have been announced for “inov8,” a daylong conference and the cornerstone event of the week, to be held Wednesday, Oct. 4, at FHI 360 Conference […]

Twitter CEO promises overhaul of ‘clunky’ ad offering

by Sarah Vizard @ Marketing Week

Twitter's boss Jack Dorsey admits the platform hasn't done enough to differentiate its ad product or prove to advertisers that it works.

The post Twitter CEO promises overhaul of ‘clunky’ ad offering appeared first on Marketing Week.

Why Marketing ROI Often Misses the Point

by Lisa Nirell @ EnergizeGrowth

It was a crisp fall day in October 2000. I was preparing for a big presentation to the leadership team in Microsoft’s Redmond, WA headquarters. As an outside consultant working for Siebel Systems, I needed to prove myself quickly, and demonstrate that we were generating a solid marketing ROI for them. This was an exciting […]

The post Why Marketing ROI Often Misses the Point appeared first on EnergizeGrowth.

Amazon reveals how it thinks about advertising

by Sarah Vizard @ Marketing Week

The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not just as a sales tool.

The post Amazon reveals how it thinks about advertising appeared first on Marketing Week.

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

"Real Beauty" or Real Marketing?

by noreply@blogger.com (Mariah's Blog) @ Campaign Analysis Blog

     For many years, women and young girls have dealt with self-esteem issues, especially in the last few decades.  Dove, the skin and beauty product company, has had an ongoing campaign entitled Campaign For Real Beauty, which they have been promoting since 2004.  According to Dove, the mission of the campaign has been "to make people feel more beautiful every day by challenging today's stereotypical view of beauty."  Since the campaign started, Dove has received an immense amount of press and recognition- more than they ever have before.  Therefore, I cannot help but wonder, are they promoting “Real Beauty” or Real Marketing?  Unfortunately, although Dove claims to want to promote real beauty, they are in fact simply trying to increase revenue.  The societal norms of women on billboards and in magazines are sized-zero, loaded with make-up and digitally altered to have them appear what society would define as beautiful.  The company, however, has gone against the societal norm and claimed that real beauty is defined as women who are sized-twelve and natural- all to gain the media’s attention.  Unfortunately, the sad truth of this fact is that Dove still promotes beauty as society has viewed it, still use the societal norm of beautiful women, used the Real Beauty campaign to gain revenue and increase the value of their company, and use digital enhancement to alter the looks of their “naturally beautiful women” in their advertisements.
     When society promotes beautiful hair, we are shown volumized, long, sleek and shiny.  This is the exact advertising technique of Dove, as well.  For example, during the Real Beauty campaign, the classic character of Betty Flintsone was used in a Dove hair advertisement promoting more volumized and beautiful hair.  The advertisement features the Betty Flintstone we naturally see- her already beautiful natural red hair in a bun.  However, Dove is exploiting that her hair is not beautiful enough, and that she needs their product to make her hair beautiful.  As society would see beautiful hair, it is not in a bun, but rather it is let down and is long, sleek, shiny and with great volume.  Next to the typical Betty we’ve always known is a "new" Betty featured with long, shiny hair, and this is exactly what Dove is promoting in this print advertisement.  At the bottom of the ad, it reads, “Talk about yabba dabba do,” stating that her hair was not beautiful enough to begin with.  The same concept applies to Dove’s hair advertisement featuring Marge Simpson.  The ad displays the classic Marge we typically see- with tall, curly and frizzy hair.  The expression on her face is concerned as she looks at her hair.  After she uses the anti-frizz cream product by Dove, Marge is shown happier and as having societal beauty- hair down, long, shiny, sleek, and frizz-free.  Therefore, just as with the Betty Flintstone ad, Dove is promoting that Marge Simpson needs their product in order for her to have what society would view as beautiful hair.  Consequently, as shown with the Betty Flintstone and Marge Simpson ads, although Dove wants to go against society and promote natural beauty, they are falling short of their word and actually being hypocritical with their advertisements.
     Not only is Dove falling into the trap of promoting societal beauty with the Betty Flintstone and Marge Simpson ads, but also in other advertisements, as well.  During their infamous Campaign for Real Beauty, Dove released a coupon for their Energy Glow Beauty Body Lotion featuring four different women in bras and underwear.  The tagline of the ad states, “Good for your skin. Great for your look.”  Here Dove is implying your body needs to be better and visually appealing to look at, which is not the idea they claim to promote.  As viewed in recent billboards and print ads, Dove has promoted for their campaign that the most beautiful of women are a size twelve and have flab.  However, once again, they are being hypocritical in their Energy Glow Beauty Body Lotion because here, all four women are in perfect shape.  One woman in particular, on the right of the advertisement, is actually what society would most likely view as the most beautiful woman in ad, and she is in tip-top shape displaying a wonderful-looking muscular structure on her abs.  You would expect to see her on the cover of Women’s Fitness- not on a Dove coupon.  I thought Dove wanted to promote natural, average-sized women.  This woman with her Ab Circle Pro abs is completely going against Dove’s original statement of “Real Beauty.”  Once again, Dove cannot stay away from society’s view of beautiful women, as they continue to use them in their advertisements.
     On top of developing useful products, every company must have a good marketing strategy or else people will not know their name, and their products will not sell.  Especially in an economic recession, companies need to think up more strategic ways of promoting their products, and Dove has done just this.  The basis behind their Campaign for Real Beauty is not to promote what they are claiming as real beauty, but to increase sales.  According to the Center for Disease Control and Prevention, the average weight of the American woman above the age of twenty is just shy of one hundred sixty-five pounds.  Therefore, promoting women who are one hundred sixty-five pounds does wonders for their marketing plan.  If I were a two hundred pound woman, I would not be sucked in to the advertisements displaying a stick-figured mere one hundred and ten pound woman; I would want to see women just like me.  This was Dove’s plan all along.  Since the average size of women is growing, so do the women in their advertisements.  Ergo, the ads are more likely to appeal to more women, therefore increasing sales.  I will admit Dove was extremely clever in coming up with such a strategy.  After all, that’s what people are paid millions of dollars to do.  It was a well played out approach in the marketing scheme of things because after the Campaign for Real Beauty launched, Dove’s products flew off the shelves.  So when it comes down to it, Dove will only promote better self-esteem for women so long as their company does well and their marketing design continues to work as it has been for the past six years.
     In addition to still promoting society’s view of beautiful women in their advertisements, Dove has also digitally enhanced their own models in the Real Beauty campaign.  In a commercial Dove created entitled, “Evolution,” we see a woman who has acne, beauty marks and pale skin.  The commercial takes us on a journey through her day, as she is getting ready for a photo shoot.  The woman sits in a chair as she has multiple make-up artists cover her pimples, sunspots and blemishes.  They then continue to pile on all sorts of make-up onto her cheeks, forehead, nose, chin, and eyes- the whole nine yards.  She then has hair stylists curling and perfecting her hair.  At this point, the woman already looks like an entirely different person.  They continue on with the photo shoot, snapping multiple pictures of her.  Once she is finished, they load the photographs onto the computer and continue to alter her appearance furthermore.  They lengthen her neck, make her eyes fuller, move around her hair and much more.  The final product is the image they take and put onto a billboard promoting face foundation.  The tagline of the commercial states, “No wonder girl’s image of beauty is so distorted.”  Dove is expressing in this commercial that it’s no wonder women’s image of beauty is misconstrued; most companies take their advertisements and alter them in such a way that the model appears absolutely “perfect,” as if they looked this way naturally.  The point Dove was trying to get across with this commercial was that it is not “Real Beauty” when you have to digitally alter people in advertisements.  Oh wait- didn’t Dove then continue to digitally manipulate their own advertisements featured in the Campaign for Real Beauty?  According to the May 12, 2008 issue of The New Yorker, photos featured in the campaign- such as one of the originals displaying six different-sized “natural” women- were in fact unnatural, and the photos were digitally altered.  Pascal Dangin, a digital artist, is best known for his work for digitally touching up models in Vogue magazine and for the worldwide known company Dior.  Dangin then touched up the advertisement for Dove featuring the six women.  He stated, "Do you know how much retouching was done on that? But it was great to do, a challenge, to keep everyone's skin and faces showing the milage but not looking unattractive."  Dove wanted the women to look natural, but at the same time not show any stretch marks or cellulite.  According to the Health Guide Organization, over ninety percent of women have cellulite, so why would Dove, the company promoting Real Beauty, cover up such flaws in their own advertisements?  This is because cellulite is simply unappealing, and as Dangin mentioned, Dove did not want the women to appear unattractive.  This is yet another marketing strategy used to promote their company and products.  Once again, Dove proves to be hypocritical in their reasoning behind the promotion of their Campaign for Real Beauty.
     Dove’s purpose of creating the Campaign for Real Beauty was not to promote women’s self-esteem and what true beauty should be, but rather to devise a unique marketing plan to promote their company and appeal to a larger (no pun intended) audience.  Although Dove’s mission was to explain that what society tells us true beauty is, is in fact fake, they still promote models and tactics supporting society’s view of beauty.  In addition, while exploiting companies using digital enhancement to distort the image of what true beauty should be, Dove continues to digitally manipulate their own advertisements to appeal to the viewer, as well.  Although Dove did a phenomenal job in their marking strategies to appeal to a more vast audience, they consistently fail to follow through with their mission to promote “Real Beauty” and damage the idealized societal view of what beauty truly means.

Dove: Body confidence campaigns prove our authenticity

Dove: Body confidence campaigns prove our authenticity


Marketing Week

Dove says it “walks the talk” when it comes to its body confidence campaigns, as it launches a toolkit to tackle body image anxiety among children.

Welcome Kari Maharaj- Schneider Associates’ Newest Account Executive!

by Schneider Associates @ Schneider Associates

All the signs pointed Kari in the direction of life as a PR professional—including the time she was voted “Most Likely to Run a PR Firm” by her fourth grade class. Commonly characterized as talkative and outgoing, she found that no matter what she involved herself in or what leadership role she took on throughout school, it was always communications […]

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Great anthropologists who fought fascism

by Rex @ Savage Minds

Some of you who — unlike me — have not had family members murdered by nazis or had every synagogue in their home town firebombed in the same night may now be learning about antifa for the first time. But although it’s making waves in the media now, antifascist action has a century-long history which includes many … Continue reading Great anthropologists who fought fascism

Smoke-Free Campuses

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

Smoke-Free Campuses
Case Study by Lauren Rothbardt and Sara Oxfeld


SITUATIONAL ANALYSIS
“At least 43 colleges have gone smoke-free from California to New Jersey. Nearly 31 percent of full-time college students smoke compared with about 25 percent of the overall population, according to the federal government’s 2005 National Survey on Drug Use and Health. Smoking is being banned everywhere on these campuses, even in the main quads and sidewalks” (Cook, 2007).
The Tobacco-Related Disease Research program conducted a study in 2000 about understanding and preventing college smoking. According to the study, in 1981, it was estimated that only 8.2 percent of college students smoked. By 1998, it was estimated that 28.5 percent of college students were supporting tobacco use. This number continues to rise in both two-year and four-year universities. This is the underlying reason why more and more universities are taking the steps to become smoke-free.
According to the Americans for Nonsmokers’ Rights Foundation, “there are now at least 260 100 percent smoke-free campuses with no exemptions. Residential housing facilities are included, where they exist” (Americans for Nonsmokers’ Rights Foundation). Tobacco free U is a Web site that outlines facts and figures about college students and tobacco use, sample smoke-free policies, tips for cessation, evaluation tips, and information by state. The Web site points out that half of current college smokers would like to quit, which is an important fact for universities to take into consideration when taking steps to become smoke-free.
On college campuses, certain subsets are more likely to use tobacco due to tobacco advertisements, sponsorships, and promotional events. Gay, lesbian, bisexual and transgender students, fraternity members, art students, and women are all classified as high-risk subgroups. It is important that universities tailor their messages for these groups.
First-year students are also considered a priority population because many of these students are away from home for the first time and are exploring their newly found freedom. This subset of students is vulnerable to the influence of tobacco advertisements. Virginia Commonwealth University and University of Maryland’s unpublished data found, “approximately 60 percent of sorority women smoke. We also know that smokeless tobacco companies have targeted fraternities with their promotions” (Tobacco Free U). Tobacco companies also target women because smoking is classified as an appetite suppressant and a way to maintain a lower weight.
College campuses are going smoke-free in rapidly growing numbers across the United States and we predict that many more universities will make the choice to go smoke-free in the near future.

EXECUTION
University at Buffalo
On Nov. 20, 2008, in conjunction with the American Cancer Society’s Great American Smokeout, the University at Buffalo announced plans to implement a 100 percent smoke-free policy to take effect beginning with the 2009-2010 school year. UB also created the UBreathe Free Initiative to assist smokers in the process of quitting as the campus progresses to be smoke-free.
The initiative works in collaboration with Roswell Park Cancer Institute, the New York State Smokers Quitline, the Erie-Niagara Tobacco-Free Coalition, Tobacco Cessation Center North and the New York State Department of Health.
The vice president for health sciences, David L. Dunn, M.D, Ph.D., made the announcement. Under the plan, smoking will not be permitted in any UB owned building or space, including parking lots.
UB is the first SUNY campus in Western New York to implement a 100 percent smoke-free policy. The University of Wellness and Work/Life Balance within University Human Resources and Wellness Education Services within Student Affairs will be available to help students and faculty “kick the habit” (University at Buffalo). They will provide short cessation counseling and free nicotine patches and gum for smokers. “The Great American Smokeout is a great way for smokers to prove to themselves that they can quit for a day, in hopes of quitting for good” (ACS).
The decision to go smoke-free is consistent with the “Greener shades of Blue” initiatives. This campaign is committed to demonstrating environmental leadership by reducing energy costs, promoting alternative energy sources, and working to abate climate change. The decision to go smoke free was among those of a comprehensive recycling program and a rapid reorientation away from fossil fuel use, which is part of their Green Climate Action Initiative.
UB summoned a committee over a year ago to review their smoking policy and explore the options for strengthening it. The committee also brainstormed ways to help students and faculty quit smoking. The team was comprised of representatives from Human Resources, Student Affairs and UB’s Academic Health Center. This team created the UBreathe Free Initiative. In September 2008, UB ran an UBreathe Free Week where the university implemented a new smoking-cessation program.

University of Arkansas
The University of Arkansas’s smoke-free policy stemmed from a belief that they could improve the health of all Arkansans through changes in public policy. Representing health interests on campus and the recipient of many complaints about the use of tobacco on campus, assistant vice chancellor for student affairs Mary Alice Serafini discussed a tobacco free campus with the vice chancellor for student affairs, Dr. Johnetta Cross Brazzell in the fall of 2006. She in turn took the proposal to the chancellor’s executive committee who reviewed the issues about tobacco use for several months. Serafini was used as a resource for the review.
In spring 2007, the chancellor’s executives decided that the campus needed at least 12 months to allow tobacco users to prepare for a tobacco free campus through participation in cessation programs. The plan was announced and the last academic year was used to inform governance groups, to hold town hall meetings, and to meet with anyone with any interest. Many classes used the policy as class projects.
In June, the tobacco-free policy is being marketed through a comprehensive campaign known as “Fresh” was announced.The director of communications and outreach for the Division of Student Affairs, Scott Flanagin, has headed up the marketing efforts for the policy, and worked with an award-winning student group, known as UA Productions, to create the concepts and the materials, right down to the Web site: http://fresh.uark.edu” (The University of Arkansas). On July 1, 2008, University of Arkansas went tobacco free
The Fresh Campaign has the YouTube account freshua to display their smoke-free Public Service Announcements.

Miami University
In fall 2008, Miami University went 100 percent smoke-free. In 1993, Miami first banned smoking in all public areas of buildings except in certain designated spaces. Thisban included smoking in residence halls, and in 2002 the ban was extended to restrict smoking within 25 feet of the halls. In December 2007, in conjunction with the state law banning smoking in public places of employment, smoking was also banned on the university’s campus within 25 feet of other buildings and in university owned vehicles.
Following the new bans in 2007, Provost Jeffrey Herbst formed an ad hoc committee to in effort to gather data to inform a decision. Surveys became available in print and online. Out of the 6,157 responses, 52 percent were in favor of a full smoking ban, with 62 percent favoring a ban if it meant support for smokers who were trying to quit (The Miami University). The committee took into account personal freedom issues, enforcement, grounds keeping, economic impact on a conference/hospitality level and economic impact on donations.
After reviewing all of these factors, the committee made the recommendation that Miami go smoke-free with a few exceptions such as hotels and conference centers. The committee also recommended offering multiple cessation options for its employee and student smokers. Herbest said, "We are banning smoking and offering cessation resources because nothing is more important than the health and welfare of Miami's people" (The Miami University).
On Aug. 27, 2007, at the Miami University Board of Trustees meeting, the board discussed the importance of maintaining a healthy living and learning environment for its staff and students. After reviewing the information brought to them by the ad hoc committee President David Hodge endorsed the recommendation for all four of Miami’s campus to become smoke-free beginning in the 2008-2009 academic year.
As of Aug. 1, 2008, Miami’s smoking ban was amended to be 100 percent smoke-free. Their new policy is as follows,
In order to promote the health of our students, faculty, staff and visitors, all Miami University campuses are designated Smoke-Free Environments. Smoking is defined as the burning of tobacco or any other material in any type of smoking equipment, including, but not restricted to, cigarettes, cigars, or pipes.
Smoking is prohibited in all Miami University-owned facilities and on the grounds of any university-owned property. This includes all buildings owned or controlled by Miami University, shelters, indoor and outdoor athletic facilities, indoor and outdoor theatres,bridges, walkways, sidewalks, residence halls, parking lots and garages. Smoking is prohibited on sidewalks that adjoin University property. Smoking is also prohibited in any vehicle or equipment owned, leased or operated by Miami University.
Faculty, staff, and students violating this policy are subject to University disciplinary action. Violators may also be subject to prosecution for violation of Ohio’s Smoking Ban (Ohio Revised Code, Chapter 3794). Visitors who violate this policy may be denied access to Miami University campuses and may ultimately be subject to arrest for criminal trespass,” (The Miami University).

EVALUATION
The University of Arkansas
According to the vice chancellor of student affairs, Mary Alice Serafini, “now that Arkansas’ smoke-free policy has been implemented, there are two major issues. First, the university did not have enough signage and are now making up for lost time on signage and posters. Secondly, people want enforcement and the policy is based on compliance and mutual respect.” The latest initiatives have been a resolution by the Residents Interhall Congress to set up designated smoking areas with a response from the Associated Student Government not to support designated smoking areas, but to enforce littering rules and implement enforcement of tobacco use away from buildings. The Tobacco Free Committee believes this will all be a three to four year process with bumps in the road. This is hard for those who really want a pure tobacco free campus and want punishment to achieve it. The university believes compliance will work in the end.

Miami University
On Sept. 12, 2008, a group referred to as “Hodge’s Smokers” gathered to protest the university’s campus smoking ban. The group lit up cigarettes and carried them, burning, all across Miami’s campus in protest of the newly enforced smoking ban that went into effect in August. While this protest was not the first negative reaction to the new policy, it was one of the largest. Students are not the only ones upset by this ban; staff members aren’t too thrilled either. However, the staff is doing a better job at adhering to the rules than the students(Reinbolt, 2008).
Months later, the university is still struggling with enforcing the ban. Students and staff are frequently spotted light up on university property. While some find the ban to be effective, others completely ignore it. As of December 2008, “According to the Office of Ethics and Student Conflict Resolution, 33 students have been disciplined for violating the campus-wide smoking ban. Claire Wagner, director of news and public information, said no staff members have been reprimanded for smoking on campus” (Stenback, 2008). Wagner believes the purpose of the ban is being fulfilled.

INTERVIEW ANALYSIS
We interviewed director of communications for Miami University, Perry Richardson. Richardson has held his position for many years.
According to Richardson, Miami University joined the campus initiative to become completely smoke-free in the 2008-2009 academic year. Jeffrey Herbst was the first to form an ad hoc committee to petition to the University for the smoking ban. According to Richardson, “After credible research was conducted, the university complied and agreed to become 100 percent smoke-free.”
Miami is one of the few universities who have decided to treat the ban with an enforcement policy. Richardson said, “We believe enforcement will insure the greatest success of the ban.”
“While at first the ban may have caused some commotion on campus, we believe the students and staff have seen an improvement on campus, and therefore support the new policy,” said Richardson. However, Richardson believes that it may be too soon to determine if the new policy has caused smoking rates to decrease among students and faculty but he continues to remain hopeful.
Since the ban is still in its’ earlier stages, Richardson, deems that in time the university will develop better methods for enforcing the ban, hence keeping their students and staff healthier and their campus cleaner.
Upon conducting this interview we realized this is an issue many are not comfortable discussing. Whereas Richardson agreed to answer our questions, despite the fact that he only answered a couple of them and was very vague in his answers, the other professionals we contacted from the other universities chose not to comment at all on the topic. We believe this lack of cooperation may be due to the fact that the policy may not be functioning to its’ fullest potential just yet.
However, Richardson’s interview did provide us with some insight into the minds behind the smoke-free policy. We believe all three of the universities are acting in good faith in their attempts to rid the campus of cigarette trash and litter, and in an attempt to provide their students and staff with the learning and living environment they deserve.

Yes, women watch X-rated movies too

by aufeminin @ Womenology

In the 1970’s, pornographic movies were broadcasted without restraint in cinemas; however, with the introduction of the Giscard law in 1975, the general view began to change towards these erotic productions. By 1990, almost all pornographic cinema halls had disappeared, …

Continuer la lecture

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MTV's Programming Throughout the Decades

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

http://www.scribd.com/doc/72125423

Family Guy: A Symbol of Feminism?

by noreply@blogger.com (Adam Schmidt) @ WMST 2010 A: Feminist Analysis

We are exposed to all sorts of television figures that promote anti-feminist values. Two types of men contribute to these values. We can find the suave James Bond types who have casual sex often using women and objects, but we can also find “bumbling incompetent idiots” (Monaghan, 5). Monaghan explains that,” We like men as idiots. They make us laugh. Idiot men are funny so we fill our sitcoms with them.” These men scatter the adult cartoon landscape in shows such as South Park, The Simpsons and Family Guy. But in most of these sitcoms I will argue that we find something unexpected: a strong woman or women. In South Park we can see it in Kyle’s mom, in the Simpsons there is Marge and Lisa, and in Family Guy there is Lois. These women do not move the show forward in the way that the leading men do, but they might play the most important role: holding the show together. They are the people that keep the bumbling idiot men from ruining everything. In order to discuss feminist issues I will use the show Mind over Murder from the hit Fox series Family Guy. Lois, in the episode Mind over Murder, displays her choices about her family and her career and uses her sexuality to gain agency and empowerment. In order to set the context I will first go through the masculine themes of the series and that episode in particular, then discuss Lois in relation to gender roles and sexuality.
Most episodes of Family Guy begin with a short clip that often has nothing to do with the episode followed by the introduction theme song. This song appears before every show and is a great example of why Family Guy critics would say that it is not pro-feminism. The song states what we are lucky to have a family guy in order to bring us traditional family values that we do not have. The assumption that I made is that these values are traditional man top down values that would seek to prevent feminism. The reason that I make this assumption is based on two things. The first is that the song assumes that we need a man, the family guy, to bring us these values and that we are lucky to have him. The second is based upon the show itself. There are characters such as Lois’s father who talk down to his wife, and Glen Quagmire who is the epitome of the man who only looks for lose women and has no respect for women. This song can have a profound effect because “musical numbers can be understood to offer utopian resolution to the conflicts expressed in the narrative” (Moseley and Read, 246). The opening sets the stage for the top down, male dominated system. The Family Guy and his values are the way that we should deal with all of the conflicts that erupt in the show.
The show has many other elements of anti-feminist rhetoric. In the episode “Mind over Murder,” Peter is anything but a feminist. As Lois works all day doing housework, Peter is out on a boat drinking and when he comes home he destroys the living room. This action takes for granted the work that Lois had been doing all day and Peter often makes the assumption that because she is a woman she loves doing house work. These thoughts are examples of blatant sexism that women should and should like doing housework and that is their place. Later in the episode Peter builds a bar because he is bored in the house. At first he uses Lois as the dishwasher, but when she comes down to yell at him for being a bad father she finds her piano. To stem her anger, he asks her to play piano. This moment, when Lois gets on top of the piano and begins to sing is when we see Lois for who I believe her to be.
Family Guy is often criticized for women being passive and only their for men. Monaghan explains that in these shows “women are increasingly objectified as the objects of sexual appetites of men” (Monaghan, 5). But in that objectification, is there something feminist? In talking about Ally McBeal Moseley and Read make this argument for why it is a feminist text, “The show consistently addresses issues that have traditionally been of concern to the women’s movement, including female sexuality; the consequences for women of choosing family over career; the tyranny of feminine self-presentation.” All of these issues are at play in Mind over Murder as Lois struggles with her choice of family over career and her sexuality as she plays in her husband’s bar.
What I am about to discuss are emblematic of debates between second and third wave feminists. If Lois is a feminist it is for two reasons. The first is that she chooses to do the housework and to put her family very high on her priorities. The second reason is that she uses her talent and attractiveness in order to gain agency.
Lois has chosen to be a stay at home mother. When she responds to Peter’s comments about how she loves to do house work, by saying that she chooses to do it because she loves her family she uses a traditional third wave feminist notion. The notion that as a woman she has choice is an important ideal of third wave feminism. Women no longer have to fit the independent, man free model in order to be a feminist. The notion of choice is what sets the second and third wave apart. Some would say that Lois is not a feminist because her choice has placed her with a husband who demeans her and objectifies her. This argument is simply an indictment of Peter or the choice that Lois made; but the feminist value is that she has a choice, not that she makes a good one.
As Lois learns about what is going on in her basement, she goes downstairs to discover her older son is a bouncer, her daughter is a waitress, her baby boy is drunk, and her piano has been moved down to the bar. Quick thinking Peter tells her that he brought it down there so she could perform. In her mind she will finally be able to perform and be the mother that she has chosen to be.
Her performance hits a high note with the guys when she strips off her robe revealing little underneath. Her performance is an action of her sexual identity as a way to gain agency. As Gail Levin puts it (talking about explicit art), “the drive for free expression in art is intimately linked with women’s quest to claim their sexuality, agency and power.” Lois’ free expression through her performance is a claim to her agency as a woman. A command of agency is what feminists, especially third wave feminists, argue is necessary to combat the patriarchal system. In order for women to be able to make strides against patriarchy they first need to have control of their own self and body. This control is necessary in order to prevent a reintroduction of patriarchy through an attack on a woman’s literal body, their self-esteem, or their political agency.
Some will say that performances like these reinforce the beauty myth and place women under objectification. The beauty myth, as Naomi Wolfe explains, is a societal construct that women should look and act a particular way to be beautiful. This myth is very harmful to women because it forces them to become obsessed with the way that they look. This obsession will often lead to anorexia or other eating disorders. It also, according to Wolf, keeps the traditional patriarchal order. Men may have lost control in many areas, but they can maintain their dominance through the beauty myth. The idea of sexual empowerment and the beauty myth seem to be in opposition to each other in the abstract. Does it hold true in the situation of Lois?
I believe that there is a way out of this seeming contradiction. Lois does use her sexuality to her advantage, but she probably does not fit the model of the beauty myth. A large part of society’s current myth about beauty is slenderness. Lois is not slender, especially for a cartoon. She is an older woman, a mother of two teenagers. She does not fit the mold. Even if she does not fit the mold some would still argue that she is reinforcing the patriarchal system through her actions such as wearing skimpy outfights and singing provocative songs. But, as explained above, one way to fight the system is to gain agency over one’s body, or else patriarchy will always find a way to dominate. Lois’ use of her sexuality and identity is a great example of how these acts can fight the patriarchal system.
Patriarchy takes a face in Peter, her husband, when he becomes jealous and decides that Lois is forbidden to sing. Lois’ response is one of sexual empowerment and feminist ideology. Despite her husband she does what she wants to do. Her sexual display is a tool of her empowerment because it is an act against Peter and the patriarchal system that he is emblematic of. Even her song choice is proof. “Don’t tell me not to fly, I’ve simply gotta. If someone takes a spill, it’s me and not you. Don’t bring around a cloud to rain on my parade.” Her performance is similar of the feminist struggle overall. She is told that she cannot do something, so she responds.
Lois is a feminist, and she is often the voice of equality throughout the course of the series. These values are probably not the goal of the show so we will often see her stray a little bit from a traditional feminist role. But, it is safe to say that she is a third wave feminist because she has made the choice to put family first and she uses her sexuality as a way to gain agency in order to fight patriarchy. However, Lois’ character is not enough to say that Family Guy is a show that is oozing with feminist values. Some would say that this is very problematic, but I believe that Lois shows that feminism can be found in places that we may not expect. Do not be so quick to right off a cartoon as intellectually bankrupt and let us keep our eyes open to the possibilities that feminism has to infiltrate our cultural knowledge.

Football, Dogs & Money - The Michael Vick Story By: Brian Heenan

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

Just a heads up...I was not assigned a case study as this was more of a research paper. So do not expect the 4-steps or SWOT's that you're used to. This is entirely different. It is broken down into sections: Backround on Vick and Dogfighting, Vick's role in Dogfighting, PETA and Pit bulls, Where Vick is now, other athletes who have fallen from grace, interviews, and finally Vick's steps to a comeback. And since I am doing this by myself, I really don't want to stand up there for a half an hour and talk away. I'll get bored and you will too. So I was hoping we could have more of a back and forth throughout the presentation and if you have a question or comment at any time along the way, please blurt it out and don't wait till the end. We'll see how it goes....


BACKROUND

Michael Vick:
Michael Vick was born in Newport News, Virginia on June 26, 1980. Growing up, Newport News did not provide the safest and healthiest environment for Vick, or any child for that matter. It was a rough and tumble place that produced gang members and drug dealers, not top-notch professional athletes. The choice to stay local for college may have had a bad influence on Vick and his extracurricular activities. Growing up as a prominent athlete in Newport News wasn’t necessarily a good thing. Another local athlete, Allen Iverson, was always followed around by a troublesome posse that claimed to be his friends. They knew he would be rich and famous one day so they all tried to stick around him so they could eventually live off of his success. But as Newport News was known for its crime and gangs, trouble always seemed to follow Iverson. Vick would eventually deal with a similar problem. Had he gone to Syracuse, his ties with the “local thugs” in Newport News would likely have been snapped. However, it wouldn’t be until much later in his career that Vick’s association with these people would bite him in the rear, no pun intended.

Dog Fighting:
Gambling is nothing new to this, or any other country. The activity of wagering bets on various sporting events has been around for hundreds of years. Traditional bets are placed on football, basketball, boxing and horseracing. But one of the most violent and cruel gambling “sports” is the underground gambling ring of dog fighting. While dog fighting is a form of entertainment and a venue for illegal gambling, it is also a means to create personal revenue. A person or group who run(s) a dog fighting ring often charge admission to fights, but also cash in breeding winning dogs. Dogs are often judged on their “gameness,” or willingness/desire to fight. As this is the most valuable trait in dog fighting dogs, the more game they have, the more money they will earn. This also trickles down to puppy litters. According to the ASPCA, the owner of any grand champion, a dog that has won at least five fights, can sell the dog's puppies for at least $1,500 each.
Dog fighting in North America is illegal. This poses a big problem for those involved in the sport, but an even bigger problem for organizations such as the ASPCA and PETA. These dog fighting rings are hard to find. Invitations to them are top secret and with little or no warning. One of the most brutal aspects of this “sport” is how owners train their dogs to fight. The dogs are abused, starved, often times tied up with extremely heavy chains and beaten. This abuse is used to toughen the animals up and prepare them for fights. Another awful element of training these dogs is that owners and trainers will often roam neighborhoods and streets to steal dogs right out of homes and backyards. The trainer will then break one of the dogs legs or handicap it in some way so their fighting dog can train against a dog that will not harm them back. Such behavior is murder. It is barbaric. And organizations like PETA are doing everything they can to put it to a stop.


VICK AND THE DOGFIGHTING RING

Vick’s cousin, Davon Boodie, was arrested on suspicion of drug possession and ended up giving police the address to one of Vick’s properties in Smithfield, Va. When police searched the property on Moonlight Road, they found enough evidence to seek another warrant involving animal cruelty. It was then that Michael Vick was immediately tied to dog fighting, yet Vick decided to play the innocent card and blame his ignorance for not knowing such activities were going on at his household. He initially placed blame on the family members who lived in the house for what was found there. According to an article from Sports Illustrated, Vick said, “It’s unfortunate that I have to take the heat…lesson learned for me.”
However, the evidence against Vick, and/or, his “friends” was overwhelming. As police searched the property, they found unmistakable evidence of a professional dogfighting operation. Deep in the woods behind the house, there were five smaller buildings all painted pitch black in an effort to hide the operation as nearly all dogfights are held at night. There were scales, treadmills to exercise the dogs, “rape stands” which are devices that hold aggressive dogs in place in the breeding process, “break sticks” to pry open a dog’s jaws, syringes, as well as diuretics and nutritional supplements. Another building housed over 30 dogs, mostly pit bull terriers, as nearly another 30 were found outside on leashes that were tied to car axles buried in the ground. Months later, Vick and three other men were indicted on dogfighting charges for activity over a six year period. Vick signed a plea agreement and a statement of facts admitting to conspiracy in a dogfighting ring and helping kill pit bulls, according to ESPN.com. But Vick denied betting on the fights, only bankrolling them.

PETA AND PITBULLS

The treatment of dogs in these fighting rings is hard to describe and brutally painful to watch. The dogs are beaten and neglected during training. The dogs are then forced into a ring with another dog that may or may not kill it. And then the losing dogs are killed by their owners often minutes after the fight. People for the Ethical Treatment of Animals, or PETA, is the largest animal rights organization in the world. PETA works through public education, research, animal rescue, legislation, protest campaigns, and in the case of Michael Vick, cruelty investigations. But as PETA studied the case and examined the dogs on Vick’s property, they believed that the saved dogs were beyond rehabilitation and that trying to save them would be both a waste of time and money. “The cruelty they’ve suffered is such that they can’t lead what any dog lover would consider a normal life,” said PETA spokesman Dan Shannon. “We feel that it’s better that they have their suffering ended once and for all.”
However, it turned out that 47 of the 51 dogs at Badnewz Kennels were rescued and brought to shelters for rehabilitation. With such an incredible number, the rescue teams credited the demeanor of the pit bull breed and downplayed the image that pit bulls have in society. Much of society is terrified of these dogs and sees them as vicious, mean and threatening. But the reality is that pit bulls are quite friendly. PETA’s stance on Michael Vick is currently in limbo. The organization teamed with Vick to film an anti-dogfighting public service announcement. Vick’s attorneys sought assurance from PETA that they would support Vick’s return to football if he filmed the PSA. However, their initial agreement broke down and PETA is asking Vick to submit a brain scan and full psychiatric evaluation before he be declared eligible to return to the NFL

WHERE IS MICHAEL VICK NOW?

After Michael Vick admitted to conspiracy in dog fighting, killing pit bulls and bankrolling fights, he began serving his sentence early and voluntarily entered prison on November 19, 2007. Vick started serving his time at the Northern Neck Regional Jail in Warsaw, Va. However, by early January of 2008, Vick was transferred to a minimum security prison in Leavenworth, Kansas. In an effort to reduce his 23-month sentence, Vick entered a drug treatment program at the Kansas prison. The program at the prison takes place in units set apart from the general prison population, lasting at least 500 hours over a six to 12 month period, according to Bureau of Prisons policy. As of February 2009, Vick’s lawyers expected Vick to be released to a halfway house in Newport News, Va. But as the move was being arranged, news broke that there was a lack of bed space at the halfway house in Virginia, which meant that Vick would be allowed to finish his sentence under home confinement at his 3,500-square-foot home in Hampton, Va. An anonymous official familiar with the case said that Vick would be allowed to make the move home on or after May 21, according to ESPN.com.

OTHER ATHLETES WHO HAVE FALLEN FROM GRACE

Arguably one of the most disappointing things in sports is wasted talent. From the four major sports (football, baseball, hockey, basketball), to lesser covered ones such as golf, boxing and NASCAR, prominent athletes have fallen from grace for one reason or another. Whether the athlete suffers from a drug or alcohol addiction, abuse, infidelity, violence or gambling, the sports world always seems to have a few current athletes that fall under the umbrella of “tremendous athlete, bad decision maker.” Michael Vick is currently wearing that shoe. However, athletes aren’t the only people in America that fit in this category. There have been plenty of politicians, actors, musicians and businesspersons that have made similar career-threatening mistakes. Bill Clinton, Clive Owen, Chris Brown and Martha Stewart have all done things to mar their careers and the public’s view of them. Some of these people have bounced back, even better than before; while others were never quite able to rebuild their image and earn back the trust of the American public. But as Michael Vick prepares to re-enter the real world and spark a comeback to the NFL, he should take note of what other fellow athletes did right, and what they did wrong in their attempted return to the sport they loved.


INTERVIEWS

Every disgraced athlete tries to take the necessary steps to return their sport and regain the respect of their fans and peers. Some athletes have had great success, while others have failed miserably. It seems to be a case by case basis and largely depends on the individual’s image before their demise. Athletes like Mike Tyson could not return to their sport because of the negative reputation he had built for himself throughout his career. Kobe Bryant could return to his sport because of the positive All-American image he built for himself during the first six years of his career. And other athletes like Charles Barkley took a unique approach in their return to grace. Barkley simply said to the public, “I’m not a role model…Just because I dunk a basketball doesn’t mean I should raise your kids.” And in a way, the public seems to appreciate Barkley’s honesty and forgive him when he gets into trouble. But in evaluating whether or not Michael Vick could potentially have a successful comeback to the NFL, you have to look beyond what other athletes have done and find out, specifically, if those in the NFL would welcome or tolerate his return.
In order to get a true feel for whether or not Vick would be welcomed back at each of these different levels, I spoke with an NFL spokesperson, the nephew of an NFL owner and a current NFL player.
Victor Abiamiri: Victor Abiamiri, 23, is an NFL player who plays defensive end for the Philadelphia Eagles. “I can see why some players are upset and would not want Vick as a teammate and in their locker room. It would bring a lot of unwanted attention and create a whole lot of drama,” said Abiamiri. He continued, “But I also understand the players who don’t have an issue with it. There is something to be said that they are Vick’s dogs and it is his property, so if that’s what he wants to do, do it.” But the overall question asked to Abiamiri was if he would welcome Vick as a teammate. And his response was simple. “He’s a hell of a player and everyone deserves a second chance,” said Abiamiri. “I’d welcome him happily.”
Sean Rooney: Sean Rooney is the nephew of Dan Rooney, the owner and chairman of the Pittsburgh Steelers. When asked if the Rooney family would ever consider signing Vick, Sean Rooney believed that his family would not be likely to do so, but it had nothing to do with Vick’s behavior. Rooney believed that his family would forgive Vick for his actions and give him a chance, as a person. But he worried about Vick’s ability on the field. “If you’re talking about possibly three years out of the game, I don’t know how he (Vick) could not be affected,” said Rooney. He continued, “Vick’s legs and speed have always been his go-to and his development as a thrower has been halted for quite some time. To me, it’s over.”
Michael Signora: Michael Signora is the director of media relations and international communications for the National Football League. Signora was very political with his response when asked whether or not he thought the NFL would reinstate Michael Vick after his jail time. “Michael Vick was suspended indefinitely by Commissioner Goodell in 2007. He has not yet applied for reinstatement and when he does, the commissioner will consider the matter at that time,” said Signora, NFL spokesman. But when asked to put on a PR hat, Signora noted how a team should handle Vick’s return and pending backlash from the public. “They will certainly give thought to what message needs to be conveyed as an organization and who is the best person in the organization to convey that message,” said Signora. “This will likely be done in conjunction with the player and the message he will deliver when and if the time comes.”

VICK’S STEPS TO A COMEBACK

In evaluating other fallen athlete’s attempted returns to their sport, Michael Vick can learn some things from his peers in an effort to better his chances of a successful return to football. In heeding the advice and following the path of these other athletes, Vick can start to construct a plan to convince the NFL to reinstate him and convince a team to give him a chance. NFL owners, NFL representatives and other NFL players all seem to have different views on the situation and share different sentiments in regards to Vick as a player and person. But if Vick employs a simple 3-step process, he can restore his image on the way to his triumphant comeback to the NFL. If Vick can recover from his wrongdoings, rebuild his superstar image and return with grace and humility, he just might make it.

Recover: Vick has already started taking the necessary steps to recover from his mistakes. He admitted his wrongdoings and issued many apologies to his team, the NFL, his family and fans. The audience that was most hurt from Vick’s behavior was the young children who looked up to him as a hero. He has personally apologized to that audience and must to continue to do so once his sentence is up.
Based on other athletes who have been in a similar situation, Vick must recover as a person before he recovers as an athlete. In order to make changes and start fresh, Vick must start with himself. Throughout this process, Vick has said that he has found Jesus and has built a strong faith that has allowed him to forgive himself and his actions. And the hope is that his personal forgiveness has been an ongoing process for the past two years. Because once he recovers as a person, he can start to recover as an athlete. And as that process continues, Vick must reiterate how apologetic he is to his fans because they are paramount in his recovery. While PETA and the ASPCA are strong and powerful organizations, Vick’s fan base could overwhelm those critics and be paramount in accepting him back, enabling him to move on from the recovery process and start to rebuild his image and career.

Rebuild: History has shown that the most important element in rebuilding an athlete’s tarnished image is media coverage. Obviously as Vick pleaded guilty to the dog fighting charges, there was nothing but negative stories in the media. Vick was labeled as a “thug,” as story after story emerged about his bad behavior and his “gang-like entourage” from Newport News. But what Vick has going for him is that this is his only blemish on his resume. And coming from the neighborhood where he grew up, there is something to say about that. Other troubled athletes repeatedly get in problematic situations and the media pounces on them, as they are permanently labeled as a troubled athlete with no chance at a return to their sport. But like the majority of the athletes before him, Vick is hopeful to get a second chance. But he is completely at the mercy of the media. As news broke that Vick was involved in a dog fighting ring and participated in the killing of dogs, he was the topic of news stories throughout the country. Talk show hosts, radio personalities, reporters and editors pounced on every detail of Vick’s plight. However, it has been nearly two years since the news broke and there has been very little written on Vick lately. But perhaps time is the one thing that Vick has on his side as he prepares for his return to football.

Return: While many NFL owners, teams and players believe that Vick will suffer from his time away from football, he might also gain from it. Obviously Vick has lost a touch of his speed and will need to train vigorously in order to get back into football shape. So while time away may have hurt him physically, it has also helped society mentally. Fans and media, like any human beings, often have a short memory. Vick’s bad behavior is not fresh in our minds. Other athletes who have had successful returns can credit the memory loss of society. Animal rights activists have not forgotten and they will be anxiously waiting to protest Vick’s return. So Vick can certainly expect backlash from animal organizations and lovers around the country which will certainly bring negative press. But again, two years have gone by and the majority of society and football fans will have forgotten the specific details of Vick’s behavior and forgive him for what he has done. PETA has also said that they will forgive, and even endorse, Vick if he takes and passes a psychiatric evaluation.
As time and society’s tendency to forgive and forget are on Vick’s side, so too is his God-given athletic ability. There is no doubt that one or more of the 29 NFL teams will give Vick a tryout, simply out of curiosity if nothing else. Vick was once the highest paid athlete in the history of the National Football League and a team could sign him now for very little monetary value. In terms of football, it would be a very low risk, high reward situation. But in terms of the public relations backlash, a team might not take a riskier chance all season. However, Vick seems so determined to return with a fresh start and a fresh team, that he will not blow this opportunity. Because history shows that if he is given a second chance, it could very well be his last.

Commentaires sur “Gender, Design and Marketing”, a book justifying marketing to women with biological arguments par Nathalie

by Nathalie @ Commentaires pour Womenology

Il faut en effet admettre qu’il y a des grandes différences hommes/femmes dans la consommation et celles-ci sont à prendre en compte. En revanche, quant à l’origine de ces différences, les théories se contredisent. Notamment cet article sur Gloria Moss qui justifie le marketing to women par des arguments biologiques vient totalement contredire votre autre article sur la neurobiologiste Lise Eliot et son essai «Cerveau rose, Cerveau bleu» qui affirme que ces différences découlent surtout de l’éducation différenciée entre filles et garçons.

Amazon—from Washington to Washington?

by MDB Communications @ Capitol Communicator

By Cary Hatch Metropolitan areas around the country have been abuzz ever since Amazon announced that they would be looking to find a new home for their second headquarters. It’s as if the economic development Super Bowl is here and the Amazon trophy is the prize. The prize comes with a boost to your regional […]

What you can REALLY do with an anthropology degree

by Rex @ Savage Minds

The Brooking Institute’s Hamilton Project (because after Hamilton everything has to be named after Hamilton) has a new website examining the relationship between career path and college major — in other words, it shows you what people who major in one field do for a living. The site and its accompanying interactive data visualizer and reports affirms … Continue reading What you can REALLY do with an anthropology degree

People Are Freaking Out Over A Photo of Super-Sized Kanye West

by Michael Harriot on The Grapevine, shared by Michael Harriot to The Root @ The Root

Black Twitter lost its collective mind yesterday when photos of a plus-sized Kanye West surfaced, forcing what could either be called “fat-shaming” or a savage roasting session, depending on which side of the aisle you sit.

Read more...

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Dove's Pro- (not Anti-) Age Campaign

Dove's Pro- (not Anti-) Age Campaign


NPR.org

Women in Santa Monica, Calif., love Dove's older models in its latest "Real Women" ad series. The 60-something models, who show a lot of skin, follow a series that featured models in bras and panties with real-woman curves.

Coca-Cola Pulls Ads to Donate to Typhoon Haiyan Relief Efforts

by noreply@blogger.com (Tony Coloso) @ The Ad Freaks

As I first noticed on Reddit then again on Facebook, "Coca-Cola Philippines has announced that its ads will no longer be appearing on media channels till further notice, so that the committed advertising space and ad funding can be redirected to relief efforts for Typhoon Haiyan.(1)"  This act of philanthropy by Coca-Cola can prove to be huge for both the typhoon victims and the company.  According to Jeremiah McWilliams Coca-Cola spent $2.9 billion in advertising expenses in 2010 (2); that's over $7 million dollars a day.  With that kind of cash being thrown around on advertising the Typhoon Victims can be expected a sizable donation.  


Coca-Cola demonstrates good use of cause marketing by linking the Coca-Cola brand to the "cause" of helping the Haiyan Typhoon victims.  This is a powerful PR tool being used to improve Coca-Cola's image in a time when their image may be fading.  

In September 2013 both Apple and Google overtook Coca-Cola as the worlds most valuable brand. 
    "Apple Inc.'s brand value jumped 28 percent to $98.3 billion and Google Inc. rose in second place at $93.3        billion.  The Coca-Cola Co. name slipped from the top spot after 13 years to third place at $79.2 billion."(3) This happening after Coca-Cola has been accused of "land grabbing" and unsatisfactory sugar fields in Cambodia and around the world. (4)  Also negatively impacting the Coca-Cola brand is a recent anti-obesity ad met with serious consumer backlash.

This is the ad in question:


Up Close and Personal: Getting to Know Serrin Ransom, Associate Design Director, GMMB

by Capitol Communicator @ Capitol Communicator

Capitol Communicator is running a series featuring an in-depth look at communicators in the mid-Atlantic.  In this “Up Close and Personal” profile, we feature Serrin Ransom. Photography for the series is by Cade Martin, wardrobe styling by Pascale Lemaire and Sybil Street for THE Artist Agency; and hair and makeup by Patti D Nelson, Janice Kinigopoulos and Lori Pressman for THE Artist Agency. Serrin, please provide us a […]

Deltek Acquires WorkBook

by Capitol Communicator @ Capitol Communicator

Herndon-based Deltek, a provider of software and solutions for project-based businesses, acquired Copenhagen-based WorkBook. According to Virginia Business, WorkBook provides management tools that are widely used by advertising agencies and “the acquisition accelerates its momentum developing solutions for the creative industry. “Founded in 2000, WorkBook now has customers in over 40 countries. ““We are excited […]

The Real Story Behind the Success of Dove's Campaign for Real Beauty

The Real Story Behind the Success of Dove's Campaign for Real Beauty


MarketingProfs

Marketing Strategy - Contrary to popular opinion, Boomer women aren't in denial about aging. Advertisers are. And the women they're supposed to be trying to connect with are getting annoyed.

International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

by Charlotte Rogers @ Marketing Week

Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.

The post International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers appeared first on Marketing Week.

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

Framing of Dove's 'Choose Beautiful' Campaign is a Farce

Framing of Dove's 'Choose Beautiful' Campaign is a Farce


Colorlines

Dove is back with another ad that is supposedly centered around teaching women how to feel beautiful. Miriam Zoila Pérez calls B.S.

“If brands do decide to address gays, they don’t include lesbians”

by aufeminin @ Womenology

A meeting with Amandine Miguel, spokesperson for Inter LGBT, head of Lesbian Visibility What do you think of gay marketing (brands who particularly target the homosexual community)? Firstly, it is wrong to think that the “gay marketing” label includes all …

Continuer la lecture

The post “If brands do decide to address gays, they don’t include lesbians” appeared first on Womenology.

CopyShoppy, Changing the Future of Copywriting?

by noreply@blogger.com (Tony Coloso) @ The Ad Freaks

I first became familiar with CopyShoppy about a month ago, and have since entered three contests, been a finalist once, but have yet to win.  Then after seeing Michael Thompson's article "Startup aims to upend copywriting model,"I decided it was time to review my experiences with CopyShoppy and their business model.

Looking to serve businesses copywriting needs, Asad Khan launched his copywriting solution for businesses, CopyShoppy, a Henrico startup.  CopyShoppy is an online platform that allows businesses the ability to tap into a network of freelance copywriters, for their creative expertise in skillfully worded company names, tag lines, slogans, press releases, Twitter posts, and more.

Companies pay a fee to put out a call for writing services, including a complete creative brief.  The companies call is then posted as a contest with cash prize to CopyShoppy users.  CopyShoppy users made up of writers worldwide, then write and submit entries for the company’s needs. The company picks its favorite.  Then CopyShoppy takes a cut of the fee, and the rest goes to the winning copywriter.

CopyShoppy’s services range from $99 for an email subject line or social media post to $249 for a jingle to $299 for a commercial ad concept and script.
The website has held 16 competitions since December, when it began formally inviting companies to host contests on the site.

Anyone with an email address can sign up to be a copywriter on CopyShoppy. The site reached 1,000 users in January.  Each contest draws an average of about 55 entries.  So far $1,500 have been paid out in prize money in the past three weeks.

After my experience with the site I see it as a useful tool for businesses needing that creative touch of unique copy.  It will be useful for businesses looking for one-time copy or creative names and slogans.  The site is unique as all Copywriters are on an even playing field competing for the cash prize offered up.  CopyShoppy could be a steppingstone for students and amateur copywriters to becoming more formal copywriters.

It is a fun little site I like to use to practice my creative talents, and maybe win some cash with a brilliant new company tagline.  Here is to hoping to win the next CopyShoppy contest.

From Michael Thompson's Article article.

“For amateurs, it could be a steppingstone to becoming a more formal copywriter,” Khan said. “Getting copywriters to sign up isn’t the challenge. They are very interested in the platform.”
The challenge, Khan said, has been getting more companies to host contests on the site. To that end, after a year spent fine-tuning the layout of the site, Khan said he plans to begin more actively targeting startups and small businesses.
Khan said the idea for CopyShoppy was born from his experiences doing freelance copywriting in Toronto, where he went to school for finance and economics and saw the success of similar online models for the graphic design industry. Such sites, including 99designs.com, have landed graphic design work in Richmond.

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

by lauraalfonso @ Critical Analysis Essay- UNIV 200

dove.us What does beauty mean? The answer to this question may depend on many variables. The interpretation of beauty is subjective to various factors, such as culture, age,...

Domino's Pizza Turnaround

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

Dominos Final

Dove Showing Real Men Care

Dove Showing Real Men Care

by noreply@blogger.com (Tony Coloso) @ The Ad Freaks

Dove Men+Care’s #RealStrength ad shows that “Care makes a man Stronger.” The commercial, which appeared in the Super Bowl, is actually a repurposed fathers day ad from 2014, made to appeal to a more mainstream audience. The new ad uses text and language that not only appeals to fatherhood, but all men. This commercial features a ‘good dad’ stereotype, by showing dads and children of all ages and races displaying positive relationships.


The commercial is targeted at men ages 18-55, and aims to evoke positive emotions by successfully utilizing an emotional appeal to fatherhood. The purpose of this ad goes beyond selling a product, but to make an emotional appeal and cultural shift, that the masculine thing to do is care. "90 percent of men around the world say that their caring side is part of their masculinity and strength," notes the ad's description on YouTube. "Let's acknowledge the caring side of men and celebrate their #RealStrength as a true sign of masculinity."
You can’t help but get a little emotional and reminiscent when watching children of all ages salute their fathers by calling out “Dad,” “Da-Da,” or “Daddy.” The campaign uses the hash tag #RealStrength to reinforce the idea that “Care makes a man stronger.” The next text reads, “showing that he cares,” followed by a quick display of the DoveMen+Care products, and closing with the request for you to “share how care makes you stronger. #RealStrength.” The ads purpose is show that caring doesn’t make you any less of a man, and to get men talking about how a caring man is a strong masculine man.
This ad moves away from the trend of advertising hyper-masculinity to men. DoveMen+Care is taking advantage of the rise in the use of beauty products in men, and appealing to men’s caring sides. Instead of questioning or threating a man’s masculinity this ad aims to protect it. Establishing that the masculine thing to do is care, and this is how a real man acts.
This commercial is for a line of men’s beauty products and is targeted at men ages 18-55. This ad makes the assumption that caring is part of a man’s masculinity and strength. Although the commercial featured mostly white people, they did show dads and children of all races. And everyone in the commercial is shown as having a positive relationship with their father. This commercial choose to move away from the buffoon dad archetype, displayed in much of todays media, and instead displays good caring fathers. The assumptions shift from a direct dad appeal, in the original fathers day version of the commercial, to real men care, in the super bowl version. Not only does this ad make the assumption that caring is part of what makes a man, it makes assumptions about the role fathers play in their children’s lives.
This commercial ignores the social issue that many men have grown up in fatherless America. According to the US Census Bureau one out of every three children in America live in biological father-absent homes. This ad makes the assumption that everyone grows up in traditional families and that a dad is your biological father. A more progressive approach might be to represent another type of father maybe an obviously adopted child, or, gasp, a child with two dads.
Dove Men+Care decided to play it safe and create this commercial from the heterosexual standard family perspective. By representing fatherhood with what appear to biological fathers from the heterosexual standard family perspective. Dove is missing many American men who grew up in different family dynamics. The appeal of fatherhood doesn’t necessarily have to portray a biological father. Many men and children have grown up with step dads, adopted parents, or other figures taking a father role in their life. Although the success of this ad and its fatherhood appeal is undeniable, it could have gone even further by representing some non-traditional family dynamics.
Whether you grew up with a biological father, step dad, two dads, single mother, or any other family dynamic, the portrayal of fatherhood in this ad is something that appeals to everyone. This fatherhood appeal brings peoples emotions into to play and correlates Dove Men+Care products with strong caring men personalities. If you grew up with a strong father role model the ad will bring back good memories, and if you didn’t this ad will show you to strive to become a strong caring man.
This commercial has a positive message, telling men they can be sensitive, caring, and good dads, all well holding on to their masculinity. And not only keeping their masculinity, this commercial is telling men that being a caring father makes you more of a man. A man is someone who is there for his family, not just someone who provides, but someone who cares. This ad has a specific call for action, using #RealStrenth, asking men to start the conversation on how being a caring man has made them a stronger man.

By going against the trends of hyper masculine advertising toward men, Dove Mens+Care has marketed their products as things real caring men use. This ad not only celebrates fatherhood, but more importantly strives to change the way society views masculinity, #RealStrength.


Stereotypical TV ads ‘causing resentment’ among consumers

by Leonie Roderick @ Marketing Week

TV advertising still relies too heavily on outdated stereotypes, new research suggests.

The post Stereotypical TV ads ‘causing resentment’ among consumers appeared first on Marketing Week.

Hack your commute: Don’t buy into brain training

by Michael Barnett @ Marketing Week

Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

The post Hack your commute: Don’t buy into brain training appeared first on Marketing Week.

Top Five Commercials of 2013

by noreply@blogger.com (Tony Coloso) @ The Ad Freaks

2013 brought us plenty of memorable advertisements, but here I will attempt to barrow down the five best commercials of the year.  With social media, prankvertising, and viral videos all important to 2013 here is my list of the five best commercials of 2013.

5. Volvo Trucks "The Epic Split"


Jean-Claude Van Damme did the splits between two Volvo Trucks to the tune of Enya in this bizarre, but instantaneously viral, commercial.  I'm not sure what made this video so insanely successful and viral, but something was done right, and with over 50 million views in less than two weeks this commercial has to make the list.
Ad Agency: Forsman & Bodenfors

4. Pepsi Max "Test Drive"


This Pepsi Max commercial is my favorite example of the 2013 trend of prankvertising.  Racecar driver Jeff Gordon disguised himself and give a used car salesman the most terrifying, high-octane test drive of his life. Although there has been speculation that the salesman was in on it, the prank still made for great entertainment.
Ad Agency: TBWA/Chiat/Day LA

3. Geico "Hump Day"


Geico hit social media gold with their “Hump Day” commercial, in which a hilarious spokes-camel runs through an office celebrating the middle of the week.  It was so popular that a Connecticut middle school banned students from quoting it while on campus. The day-related trigger encouraged viewers to send the spot to friends every Wednesday, where I know I saw it on my Twitter and Facebook feed every Wednesday.
Ad Agency: The Martin Agency


2. Ram Trucks "The Farmer"


Ram Trucks captured 108 million football watchers’ attention with its simple tribute to the American farmer. A slideshow of photographs played alongside audio of deceased radio host Paul Harvey reading a speech about farmers became one of the most memorable ads of the year.

Ad Agency: The Richards Group



1. Kmart "Ship my Pants"  


At number one is the very punny "Ship my Pants" commercial.  Potty humor usually isn't something that would be the commercial of the year, but this ad does it right.  This ad resonates with shoppers of all ages and races and helped the struggling Kmart brand gain relevance in 2013.

Ad Agency: DraftFCB Chicago

Honorable Mention

GoldieBlox: “Girls” http://www.youtube.com/watch?v=lMLYdoyFfmc
Budweiser "Brotherhood" http://www.youtube.com/watch?v=BRpPAibi_ck
Dove "Real Beauty" http://www.youtube.com/watch?v=BRpPAibi_ck
Oreo "Whisper Fight" http://youtu.be/6kMWLYYcAYw

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
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Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
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Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
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Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
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Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
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Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
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Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
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Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
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Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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