Cosmetics1.us

Dove Advertisement Analysis

New Turbotax Commercial is Brilliant

by noreply@blogger.com (Tony Coloso) @ The Ad Freaks

Turbotax has created a brilliant and creative work of art with their new "The Year of the You" commercial.  It first aired on New Year's Day during the BCS Rose Bowl, the commercial created by Wieden + Kennedy Portland and director Lance Acord declares 2014 your year.  
This ad does great job grabbing the audiences attention, and then explaining to them exactly why Turbotax is how they should do their taxes.  This ad is comforting as well, because it simplifies an exhausting task, doing your taxes, and makes easy and approachable.  Turbotax is helping people rethink how they view taxes, it is no longer an exhausting chore, but instead just a simple report recapping your year.  



The inspired copy first grabs attention with "the year of the snake..." then it continues to excite the audience by helping them remember all of their great accomplishments of the year,  "think about march...thats like what spies can do."  The Turbotax commercial continues by taking their excited audience, that has now realized that 2013 was "the year of the you," and then telling them that Turbotax makes taxes easy.  The commercial does a great job translating Turbotax's feature, that is a question based interface, into the benefit that, Turbotax simplifies doing your taxes by having you answer questions about your year.  Then the last line, "It's amazing what you're capable of," is the lasting image that the audience gets of their self doing their own taxes on Turbotax. 


Then the ad pairs that skillfully crafted and inspired copy with beautiful images.  The images at the beginning capture all of your stressful moments and handwork you did this year, and how it all led to all of your wonderful accomplishments of 2013.  Then the commercial shows people relaxing and using Turbotax to do their taxes.  These images show how simplified the user interface is, and how you can do your taxes by simply answering questions about your year.  The images are simple and help to get across Turbotax's message that taxes don't have to be complicated and stressful.

I would like to congratulate Wieden + Kennedy Portland and director Lance Acord on this brilliant commercial.  It does what every commercial should, and makes me understand what a product is and how it works, as well as making me want that product.  Which in this case is Turbotax, a simple and cheap way to do your taxes without having to hire someone.  The the ad does a great job taking a stressful exhausting task, taxes, and making it approachable and even attractive, as long as you use Turbotax.  I really like this commercial because it was inspiring, and it's not too often an advertisement about tax software/services inspires me.

Sexual Microaggressions in Relation to Sexualized Violence

by SASCManager @ AMS Sexual Assault Support Centre

CW: rape, sexual exploitation, war, discussion of racial microaggressions Although it may seem like something small, I was surprised and disappointed to overhear someone on campus say that they had “yellow fever” and go on to explain all the things

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

It’s generally mothers who teach their daughters how to cook – and in doing so strongly influence their eating patterns, even as adults

by aufeminin @ Womenology

A qualitative study led by CREDOC in March 2004, on 26 mother-daughter duos, confirms that the majority of the time, mothers are the ones who introduce their daughters to cooking and to flavours. What’s less intuitive, however, is that these …

Continuer la lecture

The post It’s generally mothers who teach their daughters how to cook – and in doing so strongly influence their eating patterns, even as adults appeared first on Womenology.

"Real Beauty" or Real Marketing?

by noreply@blogger.com (Mariah's Blog) @ Campaign Analysis Blog

     For many years, women and young girls have dealt with self-esteem issues, especially in the last few decades.  Dove, the skin and beauty product company, has had an ongoing campaign entitled Campaign For Real Beauty, which they have been promoting since 2004.  According to Dove, the mission of the campaign has been "to make people feel more beautiful every day by challenging today's stereotypical view of beauty."  Since the campaign started, Dove has received an immense amount of press and recognition- more than they ever have before.  Therefore, I cannot help but wonder, are they promoting “Real Beauty” or Real Marketing?  Unfortunately, although Dove claims to want to promote real beauty, they are in fact simply trying to increase revenue.  The societal norms of women on billboards and in magazines are sized-zero, loaded with make-up and digitally altered to have them appear what society would define as beautiful.  The company, however, has gone against the societal norm and claimed that real beauty is defined as women who are sized-twelve and natural- all to gain the media’s attention.  Unfortunately, the sad truth of this fact is that Dove still promotes beauty as society has viewed it, still use the societal norm of beautiful women, used the Real Beauty campaign to gain revenue and increase the value of their company, and use digital enhancement to alter the looks of their “naturally beautiful women” in their advertisements.
     When society promotes beautiful hair, we are shown volumized, long, sleek and shiny.  This is the exact advertising technique of Dove, as well.  For example, during the Real Beauty campaign, the classic character of Betty Flintsone was used in a Dove hair advertisement promoting more volumized and beautiful hair.  The advertisement features the Betty Flintstone we naturally see- her already beautiful natural red hair in a bun.  However, Dove is exploiting that her hair is not beautiful enough, and that she needs their product to make her hair beautiful.  As society would see beautiful hair, it is not in a bun, but rather it is let down and is long, sleek, shiny and with great volume.  Next to the typical Betty we’ve always known is a "new" Betty featured with long, shiny hair, and this is exactly what Dove is promoting in this print advertisement.  At the bottom of the ad, it reads, “Talk about yabba dabba do,” stating that her hair was not beautiful enough to begin with.  The same concept applies to Dove’s hair advertisement featuring Marge Simpson.  The ad displays the classic Marge we typically see- with tall, curly and frizzy hair.  The expression on her face is concerned as she looks at her hair.  After she uses the anti-frizz cream product by Dove, Marge is shown happier and as having societal beauty- hair down, long, shiny, sleek, and frizz-free.  Therefore, just as with the Betty Flintstone ad, Dove is promoting that Marge Simpson needs their product in order for her to have what society would view as beautiful hair.  Consequently, as shown with the Betty Flintstone and Marge Simpson ads, although Dove wants to go against society and promote natural beauty, they are falling short of their word and actually being hypocritical with their advertisements.
     Not only is Dove falling into the trap of promoting societal beauty with the Betty Flintstone and Marge Simpson ads, but also in other advertisements, as well.  During their infamous Campaign for Real Beauty, Dove released a coupon for their Energy Glow Beauty Body Lotion featuring four different women in bras and underwear.  The tagline of the ad states, “Good for your skin. Great for your look.”  Here Dove is implying your body needs to be better and visually appealing to look at, which is not the idea they claim to promote.  As viewed in recent billboards and print ads, Dove has promoted for their campaign that the most beautiful of women are a size twelve and have flab.  However, once again, they are being hypocritical in their Energy Glow Beauty Body Lotion because here, all four women are in perfect shape.  One woman in particular, on the right of the advertisement, is actually what society would most likely view as the most beautiful woman in ad, and she is in tip-top shape displaying a wonderful-looking muscular structure on her abs.  You would expect to see her on the cover of Women’s Fitness- not on a Dove coupon.  I thought Dove wanted to promote natural, average-sized women.  This woman with her Ab Circle Pro abs is completely going against Dove’s original statement of “Real Beauty.”  Once again, Dove cannot stay away from society’s view of beautiful women, as they continue to use them in their advertisements.
     On top of developing useful products, every company must have a good marketing strategy or else people will not know their name, and their products will not sell.  Especially in an economic recession, companies need to think up more strategic ways of promoting their products, and Dove has done just this.  The basis behind their Campaign for Real Beauty is not to promote what they are claiming as real beauty, but to increase sales.  According to the Center for Disease Control and Prevention, the average weight of the American woman above the age of twenty is just shy of one hundred sixty-five pounds.  Therefore, promoting women who are one hundred sixty-five pounds does wonders for their marketing plan.  If I were a two hundred pound woman, I would not be sucked in to the advertisements displaying a stick-figured mere one hundred and ten pound woman; I would want to see women just like me.  This was Dove’s plan all along.  Since the average size of women is growing, so do the women in their advertisements.  Ergo, the ads are more likely to appeal to more women, therefore increasing sales.  I will admit Dove was extremely clever in coming up with such a strategy.  After all, that’s what people are paid millions of dollars to do.  It was a well played out approach in the marketing scheme of things because after the Campaign for Real Beauty launched, Dove’s products flew off the shelves.  So when it comes down to it, Dove will only promote better self-esteem for women so long as their company does well and their marketing design continues to work as it has been for the past six years.
     In addition to still promoting society’s view of beautiful women in their advertisements, Dove has also digitally enhanced their own models in the Real Beauty campaign.  In a commercial Dove created entitled, “Evolution,” we see a woman who has acne, beauty marks and pale skin.  The commercial takes us on a journey through her day, as she is getting ready for a photo shoot.  The woman sits in a chair as she has multiple make-up artists cover her pimples, sunspots and blemishes.  They then continue to pile on all sorts of make-up onto her cheeks, forehead, nose, chin, and eyes- the whole nine yards.  She then has hair stylists curling and perfecting her hair.  At this point, the woman already looks like an entirely different person.  They continue on with the photo shoot, snapping multiple pictures of her.  Once she is finished, they load the photographs onto the computer and continue to alter her appearance furthermore.  They lengthen her neck, make her eyes fuller, move around her hair and much more.  The final product is the image they take and put onto a billboard promoting face foundation.  The tagline of the commercial states, “No wonder girl’s image of beauty is so distorted.”  Dove is expressing in this commercial that it’s no wonder women’s image of beauty is misconstrued; most companies take their advertisements and alter them in such a way that the model appears absolutely “perfect,” as if they looked this way naturally.  The point Dove was trying to get across with this commercial was that it is not “Real Beauty” when you have to digitally alter people in advertisements.  Oh wait- didn’t Dove then continue to digitally manipulate their own advertisements featured in the Campaign for Real Beauty?  According to the May 12, 2008 issue of The New Yorker, photos featured in the campaign- such as one of the originals displaying six different-sized “natural” women- were in fact unnatural, and the photos were digitally altered.  Pascal Dangin, a digital artist, is best known for his work for digitally touching up models in Vogue magazine and for the worldwide known company Dior.  Dangin then touched up the advertisement for Dove featuring the six women.  He stated, "Do you know how much retouching was done on that? But it was great to do, a challenge, to keep everyone's skin and faces showing the milage but not looking unattractive."  Dove wanted the women to look natural, but at the same time not show any stretch marks or cellulite.  According to the Health Guide Organization, over ninety percent of women have cellulite, so why would Dove, the company promoting Real Beauty, cover up such flaws in their own advertisements?  This is because cellulite is simply unappealing, and as Dangin mentioned, Dove did not want the women to appear unattractive.  This is yet another marketing strategy used to promote their company and products.  Once again, Dove proves to be hypocritical in their reasoning behind the promotion of their Campaign for Real Beauty.
     Dove’s purpose of creating the Campaign for Real Beauty was not to promote women’s self-esteem and what true beauty should be, but rather to devise a unique marketing plan to promote their company and appeal to a larger (no pun intended) audience.  Although Dove’s mission was to explain that what society tells us true beauty is, is in fact fake, they still promote models and tactics supporting society’s view of beauty.  In addition, while exploiting companies using digital enhancement to distort the image of what true beauty should be, Dove continues to digitally manipulate their own advertisements to appeal to the viewer, as well.  Although Dove did a phenomenal job in their marking strategies to appeal to a more vast audience, they consistently fail to follow through with their mission to promote “Real Beauty” and damage the idealized societal view of what beauty truly means.

Sanaa Lathan Shaves Her Head For Netflix Movie

Sanaa Lathan Shaves Her Head For Netflix Movie

by Clutch @ Clutch Magazine

Sanaa Lathan is currently filming the Netflix movie, Nappily Ever After, and has gone through many hair changes for the film. Earlier this summer she debuted a blond look: Do blondes really have more fun? Hmmm.. Let's see.The first of MANY hair changes for #Violet,...

Rihanna Announces Fenty Beauty Launch Date, But Some Latinas Aren’t Happy

Rihanna Announces Fenty Beauty Launch Date, But Some Latinas Aren’t Happy

by Clutch @ Clutch Magazine

Rihanna’s new make-up line Fenty Beauty will debut tomorrow, and is being heralded for its diversity, when it comes to the 40 shades it’s offering. This is @FentyBeauty. Head to a @sephora , #sephorainJCP or @harveynichols store to get an exclusive behind-the scenes look! A...

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

Stereotypical TV ads ‘causing resentment’ among consumers

by Leonie Roderick @ Marketing Week

TV advertising still relies too heavily on outdated stereotypes, new research suggests.

The post Stereotypical TV ads ‘causing resentment’ among consumers appeared first on Marketing Week.

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

Lena Waithe Makes Emmy History

Lena Waithe Makes Emmy History

by Clutch @ Clutch Magazine

Lena Waithe has made Emmy history as the first African-American woman to win for comedy writing at the 69th Annual Primetime Emmy Awards. Waithe won for co-writing the “Thanksgiving” episode of “Master of None” with series co-creator and star, Aziz Ansari. Waithe has also had a...

Humans of Leamington Spa

Humans of Leamington Spa

by noreply@blogger.com (Alexandra DB) @ Persuasion and Influence



The problem

Homelessness is on the rise in the UK and social stigma is not helping.

With 3,569 people sleeping rough each night in England (The Salvation Army, 2017) and twice the number of young people between 18-24 years old sleeping in the streets of London since 2009 (Comic Relief, 2017), we knew we wanted to change society’s attitude towards this issue.

Indeed, society currently has a tendency to alienate, stigmatise and blame homeless people for their situation instead of considering economic and social factors that can lead to a quick slip into homelessness (Belcher & DeForge, 2012).  Stigmatisation has two main damaging effects. Firstly, society treats itself as the in-group and those who are homeless as an outgroup (Becker, 1963). According to the Social Identity Theory (Tajfel, 1981) people prefer and help those who they feel are similar to them while maximising the difference with those considered outsiders. This tendency has alarming consequences, indeed Corrigan, & Wassel (2008) found that those who are stigmatised are aware of it and thus are likely to internalise it which contributes to drug and alcohol struggles (Room, 2005).

Belcher et al. (2012) proposed that the best way to break the cycle is by breaking the stigma. The good news is people want to help (Link et al., 1995).


Our solution

Through our behaviour change project, we focused on breaking these barriers: we hypothesised that making homeless people more relatable and introducing them as part of the in-group would encourage society to help them. Additionally, we ensured our video would give people the means to safely and frequently help those who are homeless, starting with a simple acknowledgement, “hello!”, to a donation towards the Salvation Army.

Steps 1, 2 and 3…

The first step our group took was contacting the Salvation Army in Leamington Spa to hear their ideas and thoughts on our project. Following the Yale Attitude Change Approach (Hovland, 1953), it was clear an authoritative and credible source was key to a persuasive message. After scheduling meetings with managers at the Salvation Army it was agreed that we would volunteer weekly at the drop in sessions and after gaining the trust of those using the Salvation Army’s services, we would conduct short informal interviews. The interviews with Shushi and Mel were purposely kept relaxed and informal in order to capture a real picture of the parts of their lives they were willing to share. Having real testimonies was another source of authority in our project. In fact, research showed that contact with homeless people increased people’s sympathy towards them (Farrell, & Link, 2004).

 In parallel, we had several filming days where we walked around Leamington Spa filming clips representing the wealthy consumer culture and contrasting them to the more isolated places in which homeless people seek refuge. We put together a powerful and informative video combining images, statistics, a voiceover and music.


Our clear message

The Yale Attitude Change Approach (Hovland, 1953) emphasises the importance of a strong message in order to increase persuasiveness. Therefore, our message was clear: “This could happen to You”. We emphasised this using repetition throughout the video. All elements in our video were directed towards one underlying message: homeless people are not so different from you. They do their laundry, have families, experience loneliness, live on the same street: they are “Humans of Leamington Spa”.

Our targeted audience

Lastly, as part of The Yale Attitude Change Approach (Hovland, 1953) we tailored our message to a specific audience in mind: students, in particular students living in Leamington Spa. Indeed, our title “Humans of Leamington Spa” would have more effect on them. Additionally, we hypothesised that those students would recognise the places shown in the video and thus feel more positively about the project. Our audience was easily reachable through the University’s numerous Facebook groups, we proceeded to share our video on the different pages dedicated to halls, degrees, Freshers, etc. The way we spread and shared our video was based on social loafing. Indeed, Weaver et al. (2007) found that a message heard several times was perceived as a more popular opinion, therefore we ensured that students would view the video message through multiple channels.

Our strategic format

We choose to create a video for our project such that we could share it on social media and our targeted audience could interact with it, leveraging two behaviour change techniques: consistency and foot-in-the-door technique. Indeed, once finalised, our video was shared over Facebook alongside the various captions “please watch, like and share”, “help us break stigmas by liking”, “want to help us break the stigma? Like this video!” etc. Firstly, according to the foot-in-the-door technique, people are more likely to accept a bigger request if they previously accepted to do a smaller one (Freedman & Fraser, 1966). In this context, first liking our video would be the smaller request and we hope that in the near future, people will start saying a quick “hello!” to the homeless they encounter and that this would quickly escalate to buying the big issue and donating to the Salvation Army. Indeed, according to Bem’s Self-perception Theory of Attitudes (1972) people seek to be consistent across their attitudes and behaviours, therefore having supported the homeless on Facebook, people would be more likely to commit to doing it on the streets.


Our measurable impact

Our video was shared more than 15 times on Facebook. It reached 200 views and accumulated over 40 likes. We are confident that our project will have an immediate impact on people’s behaviour, indeed while students are more reluctant to donate money, starting by acknowledging the presence of the homeless with a simple “hello!” could quickly escalate to sharing a coffee, buying the big issue and donating to the Salvation Army.


Alexandra de Buchet

 References

Batson, C. D., Chang, J., Orr, R., & Rowland, J. (2002). Empathy, attitudes, and action: Can feeling for a member of a stigmatized group motivate one to help the group?. Personality and Social Psychology Bulletin28(12), 1656-1666.

Becker, H. S. 1963. Outsiders: Studies in the sociology of deviance London, , England: Free Press.

Belcher, J. R., & DeForge, B. R. (2012). Social stigma and homelessness: The limits of social change. Journal of Human Behavior in the Social Environment22(8), 929-946.

Bem, D. J. (1972). Self-perception theory. Advances in experimental social psychology6, 1-62.

Corrigan, P. W., & Wassel, A. (2008). Understanding and influencing the stigma of mental illness. Journal of psychosocial nursing and mental health services46(1), 42-48.


Freedman, J. L., & Fraser, S. C. (1966). Compliance without pressure: The foot-in-the door technique. Journal of Personality and Social Psychology , 4, 145-203.

Hovland, C. I., Janis, I. L., & Kelly, H. H. (1953). Communication and persuasion: Psychological studies of opinion change. New Haven, CT: Yale University Press.

Lee, B. A., Farrell, C. R., & Link, B. G. (2004). Revisiting the contact hypothesis: The case of public exposure to homelessness. American Sociological Review69(1), 40-63.

Link, B. G., Schwartz, S., Moore, R., Phelan, J., Struening, E., Stueve, A., & Colten, M. E. (1995). Public knowledge, attitudes, and beliefs about homeless people: Evidence for compassion fatigue?. American Journal of Community Psychology23(4), 533-555.

Room, R. (2005). Stigma, social inequality and alcohol and drug use. Drug and alcohol review24(2), 143-155.

Sosin, M. R. (2003). Explaining adult homelessness in the US by stratification or situation. Journal of community & applied social psychology13(2), 91-104.

The Salvation Army. (2017). An appeal to those who visit, work, and live in Royal Leamington Spa. https://www.salvationarmy.org.uk/

Zajonc, R. B. (2001). Mere exposure: A gateway to the subliminal. Current Directions in Psychological Science, 10, 224-228.



CI Blog 3 Parenting: Going Back to Work

by Mary Lawrence @ RCL M. Lawrence

My past two posts have been comparing and contrasting the different lives parents live depending on if they stay home to raise their children or work. The information I’ve reviewed has primarily focused on mothers, it is much less socially acceptable for fathers to stay home with their children. In addition to that fathers generally […]

Beauty and sensuality are significant assets in the job market

by aufeminin @ Womenology

For some decades, studies have shown that people who are considered to be physically beautiful are at an advantage in a number of areas, both private and professional. Three recent books confirm this trend by showing that beauty has become …

Continuer la lecture

The post Beauty and sensuality are significant assets in the job market appeared first on Womenology.

TIB new draft

by atk5149 @ Aaron Kreider Blog RCL

When I was just 14 years old, my grandmother passed away. The tears I shed at her funeral were among the most recent to kiss my face. I did not cry often, but as I watched her body lower into the hole we had carved from the earth for her I thought only of the […]

The Path of Climate Change

by Courtney Cecale @ Savage Minds

In the 1980s the Pastoruri glacier was one of the greatest adventure tourism destinations in South America. Over 100,000 people visited the glacier annually to mountaineer, ski, and enjoy spending time on one of the most accessible glaciers over 17,000’. But since 1995, Pastoruri has lost more than 50% of its mass, transforming the icy … Continue reading The Path of Climate Change

Why Marketing ROI Often Misses the Point

by Lisa Nirell @ EnergizeGrowth

It was a crisp fall day in October 2000. I was preparing for a big presentation to the leadership team in Microsoft’s Redmond, WA headquarters. As an outside consultant working for Siebel Systems, I needed to prove myself quickly, and demonstrate that we were generating a solid marketing ROI for them. This was an exciting […]

The post Why Marketing ROI Often Misses the Point appeared first on EnergizeGrowth.

Bonus Videos: Overcoming Marketing Innovation Anxiety

by Lisa Nirell @ EnergizeGrowth

What is marketing innovation anxiety? It happens when we keep postponing innovation conversations and initiatives. Unfortunately, in Western cultures, most of us believe that looking busy is a badge of honor, so we default to the familiar—managing our daily problem inbox. My curiosity around marketing innovation anxiety, and the lack of a true commitment to […]

The post Bonus Videos: Overcoming Marketing Innovation Anxiety appeared first on EnergizeGrowth.

Illustrated Man #10: The Vision

by Matt Thompson @ Savage Minds

I first started blogging about anthropology and comic books back in 2012 in an occasional series titled Illustrated Man. It lasted for about nine posts before petering out as other projects demanded my attention, especially going back to grad school to pick up a Masters after completing my doctorate. While I stopped blogging about them … Continue reading Illustrated Man #10: The Vision

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

by Charlotte Rogers @ Marketing Week

Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.

The post International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers appeared first on Marketing Week.

Great anthropologists who fought fascism

by Rex @ Savage Minds

Some of you who — unlike me — have not had family members murdered by nazis or had every synagogue in their home town firebombed in the same night may now be learning about antifa for the first time. But although it’s making waves in the media now, antifascist action has a century-long history which includes many … Continue reading Great anthropologists who fought fascism

Coca-Cola Pulls Ads to Donate to Typhoon Haiyan Relief Efforts

by noreply@blogger.com (Tony Coloso) @ The Ad Freaks

As I first noticed on Reddit then again on Facebook, "Coca-Cola Philippines has announced that its ads will no longer be appearing on media channels till further notice, so that the committed advertising space and ad funding can be redirected to relief efforts for Typhoon Haiyan.(1)"  This act of philanthropy by Coca-Cola can prove to be huge for both the typhoon victims and the company.  According to Jeremiah McWilliams Coca-Cola spent $2.9 billion in advertising expenses in 2010 (2); that's over $7 million dollars a day.  With that kind of cash being thrown around on advertising the Typhoon Victims can be expected a sizable donation.  


Coca-Cola demonstrates good use of cause marketing by linking the Coca-Cola brand to the "cause" of helping the Haiyan Typhoon victims.  This is a powerful PR tool being used to improve Coca-Cola's image in a time when their image may be fading.  

In September 2013 both Apple and Google overtook Coca-Cola as the worlds most valuable brand. 
    "Apple Inc.'s brand value jumped 28 percent to $98.3 billion and Google Inc. rose in second place at $93.3        billion.  The Coca-Cola Co. name slipped from the top spot after 13 years to third place at $79.2 billion."(3) This happening after Coca-Cola has been accused of "land grabbing" and unsatisfactory sugar fields in Cambodia and around the world. (4)  Also negatively impacting the Coca-Cola brand is a recent anti-obesity ad met with serious consumer backlash.

This is the ad in question:



For our behaviour change project, we wanted to raise awareness about homelessness.
In particular, we wanted to stress the variety of reasons that can lead to homeless and show how those unfortunate events could happen to YOU. Firstly, we got in contact with the Salvation Army in Leamington Spa and started volunteering weekly at the homeless drop-ins. This was to establish a relationship with those living on the streets, as well as to investigate the opportunities available to help and support them.

After 7 months of volunteering, we managed to obtain several interviews with people who currently are or previously were homeless. They confided in us their life stories, the difficulties they face every day as well as the help they receive from the Salvation Army. We decided the most powerful tool for changing attitudes would be a video using images, statistics, music and testimonies. In our video we emphasised the contrast between living in ‘North’ Leamington, the wealthier part represented by consumer culture against the isolated, forgotten spaces where homeless people seek refuge.

Lauren Haynes, Laura Harris, Jane Wackett, Alexandra de Buchet, Emily Collins

CI Blog 5: Parents and Society

by Mary Lawrence @ RCL M. Lawrence

My past few blogs have discussed different types of parents, their parenting styles and pieces of advice regarding them. I think it is important that we now step back and take a look at how parenting fits into society as a whole and why parents are important in this regard. The standards of child-rearing have […]

Dove needs to refocus on honesty, not rely on 'stunts'

Dove needs to refocus on honesty, not rely on 'stunts'


Campaign Asia

Dove is losing sight of its strengths following a string of attention-seeking ads this year, industry leaders have warned.

John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

Stigmatization and Labeling

by Mary Lawrence @ RCL M. Lawrence

Last semester I wrote often about interpersonal relationships that usually had some basis in my sociology of the family class (SOC 030H for those interested), this semester I have a class that I find even more interesting. SOC 406 or sociology of deviance, taught by Tim Robicheaux so far has been my favorite class so […]

Broncos training camp Day 2 live blog: Updates, analysis from Dove Valley

Broncos training camp Day 2 live blog: Updates, analysis from Dove Valley


The Denver Post

Latest updates and analysis from the Denver Broncos’ 2017 training camp.

Ø

by Jennifer Lee @ Newvoices Wings

Matthew 10: 38-39 It’s been 3 years since that day. Almost everything before that is a blur. Numerous moments have been forgotten inside my mind. I can’t even remember what I did the day before that. Everything that I had done on that specific day is all pencil shavings: meaningless and without a purpose. Everything [...]

Dove Ideology

Dove Ideology


Savage Minds

The latest Dove advertising campaign, “Real Beauty Sketches,” has already garnered its share of well-deserved criticism: That “Dove is owned by Unilever – the same company that owns Axe, king of mi…

Olivia Pope- Breaking Racial Boundaries

by @ Media and Cultural Analysis, Spring 2014

In our modern day, progressive society, minorities are plagued by race and the “white privilege”—a socially constructed phenomenon that restricts minorities from the benefits of the so-called preferred class. Media represents this general inclination toward white dominance, with many media texts, including film and television, casting only Caucasians in lead roles, with support provided by […]

Framing of Dove's 'Choose Beautiful' Campaign is a Farce

Framing of Dove's 'Choose Beautiful' Campaign is a Farce


Colorlines

Dove is back with another ad that is supposedly centered around teaching women how to feel beautiful. Miriam Zoila Pérez calls B.S.

Grief: How It Controls Lives

by Allie Turner @ Newvoices Wings

Bradley Iverson In this Narrative, Bradley Iverson discusses a painful journey that his family went through: grieving the loss of a loved one. As he discusses this grief, he touches upon how it was unique to each individual family member. Iverson sends us a strong message to walk away with, and what we can learn, [...]

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

Situating Knowledge

by Maia @ Savage Minds

As an anthropologist working at the intersection of anthropology and development studies I sometimes undertake work for development organizations. The kind of work I do does not fall into the category of applied anthropology or  the work of cultural translation. Most often  I’m asked to provide, in written form,  a rapid analytical overview of an … Continue reading Situating Knowledge

Critical Race Analysis: Intel’s 2007 Ad

by mf12 @ Media and Cultural Analysis, Spring 2014

  In 2007 Intel released a national print ad to promote its Core 2 Duo processor chips. The ad featured a slender, un-athletic white man in casual business attire, surrounded by six muscular black runners bowing down in a starting position in front of the him. The white manager stands under the headline “maximize the […]

Soul II Soul Singer Melissa Bell Dead at 53

Soul II Soul Singer Melissa Bell Dead at 53

by Clutch @ Clutch Magazine

Melissa Bell, Soul II Soul singer and mother of X Factor star Alexandra Burke, has passed away at the age of 53, due to kidney failure. Bell was the lead vocalist in Grammy award-winning act Soul II Soul. She joined in 1993 after founder Jazzie B...

With Its New #MyBeautyMySay Ad, Dove Has Come A Long Way In 60 Years

With Its New #MyBeautyMySay Ad, Dove Has Come A Long Way In 60 Years


Youth Ki Awaaz

With its latest ad campaign, #MyBeautyMySay, Dove appears to be testing its own love of binaries, and once more, we’re paying attention.

Lacoste Women – they’ve got bite

by aufeminin @ Womenology

A polo shirt with an embroidered crocodile. This is the hallmark of the legendary French company Lacoste. Officially born in 1933, the famous shirts adorned with their badge is based on the story of the international tennis champion René Lacoste …

Continuer la lecture

The post Lacoste Women – they’ve got bite appeared first on Womenology.

Dove SWOT Analysis | USP & Competitors | BrandGuide | MBA Skool-Study.Learn.Share.

Dove SWOT Analysis | USP & Competitors | BrandGuide | MBA Skool-Study.Learn.Share.


MBA Skool-Study.Learn.Share.

SWOT analysis of Dove is covered on this page along with its segmentation, targeting & positioning (STP). Analysis of Dove also covers its USP, tagline / slogan and competitors.

New Dove Campaign for Shaped Bottles Gets Backlash

New Dove Campaign for Shaped Bottles Gets Backlash


NBC 5 Dallas-Fort Worth

Dove debuted six body wash bottles in different shapes and sizes as part of the company's latest campaign to celebrate women and their bodies.But rather than celebrate the campaign, social media handed Dove a...

Feminism and the Wave of Female Canadian Electronic Artists

by SASCManager @ AMS Sexual Assault Support Centre

Claire Boucher AKA Grimes   Most likely you’ve heard of Grimes- the stage name of Vancouver-born musician Claire Boucher. She rose to worldwide prominence (http://www.nytimes.com/2012/02/21/arts/music/reviews-of-albums-from-grimes-galactic-and-tyga.html?_r=1) in 2012 with her third studio album, Visions, as her eclectic, ethereal voice and “collision

Walker Stapleton, Colorado’s treasurer, jumps into crowded GOP primary race for governor

Walker Stapleton, Colorado’s treasurer, jumps into crowded GOP primary race for governor

by Jesse Paul @ The Denver Post

Walker Stapleton, Colorado's treasurer, made official his expected bid for governor on Saturday night, jumping into the crowded Republican primary contest for the job.

Is This Dove Ad Racist?

Is This Dove Ad Racist?


The Root

The design of an advertisement (pictured) for Dove Visible Care body wash is under attack for what many are calling its racist imagery.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

Chicago Teenager Found Dead in Hotel Freezer

Chicago Teenager Found Dead in Hotel Freezer

by Clutch @ Clutch Magazine

Police are investigating the death of a Chicago teen after she was found dead in a walk-in freezer in the Crowne Plaza Hotel in Rosemont early Sunday morning. 19-year-old Kenneka Jenkins left her home on Friday the Near West Side to attend a party on...

How Hepburn Sells Chocolate

by Amber Norwood @ Newvoices Wings

It is very common for an advertiser to use a celebrity to affect a product’s value, such as in Galaxy’s 2013 chocolate bar advertisement [aka Dove Chocolate], which included a digital re-creation of Audrey Hepburn. In several days, most news outlets scrambled to report this new Galaxy girl; the ad touched off a heated discussion [...]

“If brands do decide to address gays, they don’t include lesbians”

by aufeminin @ Womenology

A meeting with Amandine Miguel, spokesperson for Inter LGBT, head of Lesbian Visibility What do you think of gay marketing (brands who particularly target the homosexual community)? Firstly, it is wrong to think that the “gay marketing” label includes all …

Continuer la lecture

The post “If brands do decide to address gays, they don’t include lesbians” appeared first on Womenology.

Postmodern Analysis of Google Glass’ “Seeds” film

by thelaurentai @ Media and Cultural Analysis, Spring 2014

Google recently uploaded a short video segment under its Google Glass channel in celebration of Mother’s Day. This two and a half minute video clip, titled “Seeds,” was shot entirely using Google Glass and created by students of the University of Southern California’s School of Cinematic Arts. The video documents a man’s surprise journey to […]

Apple, Nike, BT Sport: The top 10 YouTube ads in August

by Leonie Roderick @ Marketing Week

The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.

The post Apple, Nike, BT Sport: The top 10 YouTube ads in August appeared first on Marketing Week.

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time


Business Insider

Details on the media plan behind it.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

Spelman College to Admit Transgender Female Students

Spelman College to Admit Transgender Female Students

by Clutch @ Clutch Magazine

Spelman College has announced that they will admit transgender women students starting next year. The women’s college said in a letter that they will admit those who consistently live and self-identify as women, regardless of their gender assignment at birth. Spelman will have a committee to...

Tyler, the Creator Mountain Dew Ad: Critical Race Analysis

by Nex @ Media and Cultural Analysis, Spring 2014

In 2013, PepsiCo released a commercial for Mountain Dew as part of a series developed by African American rapper Tyler, the Creator. The ad immediately felt backfire as it was criticized for portraying racial stereotypes and making light of violence toward women. Using critical race analysis, I argue that the Mountain Dew commercial perpetuates african-american […]

Yes, women watch X-rated movies too

by aufeminin @ Womenology

In the 1970’s, pornographic movies were broadcasted without restraint in cinemas; however, with the introduction of the Giscard law in 1975, the general view began to change towards these erotic productions. By 1990, almost all pornographic cinema halls had disappeared, …

Continuer la lecture

The post Yes, women watch X-rated movies too appeared first on Womenology.

Remembering the Mexican Revolution with Aunt Julia

by Matt Thompson @ Savage Minds

Growing up in Austin, Texas, Diez y Seis — Mexican Independence Day — always seemed to hold an official, albeit minor, status in the state capitol. This was not a holiday that we observed in my family in any formal capacity. Much like Cinco de Mayo we might find ourselves at a Mexican restaurant that … Continue reading Remembering the Mexican Revolution with Aunt Julia

Dove: the perfect success story in advertising

by aufeminin @ Womenology

In 2004 Dove launched a ground breaking worldwide advertising campaign in the beauty industry. The brand created a new way to address their public which aimed to be “real” by getting rid of the complexes that beauty product consumers suffer from. …

Continuer la lecture

The post Dove: the perfect success story in advertising appeared first on Womenology.

Racism in Dove

by fashionista 04 @ Media and Cultural Analysis, Spring 2014

    The silhouette of the namesake bird. People all around the world recognize this logo without batting an eyelid: but in case you are not familiar with it, it’s Dove. Fifty years ago it was just a beauty bar that offered a new formula for cleansing creams, but today it is a “global masterbrand” […]

Paying with Our Faces: Apple’s FaceID

by Sally Applin @ Savage Minds

In early September, Apple Computer, Inc. launched their new iPhone and with it, FaceID, software that uses facial-recognition as an authentication for unlocking the iPhone. The mass global deployment of facial-recognition in society is an issue worthy of public debate. Apple, as a private company,  has now chosen to deploy facial-recognition technology to millions of … Continue reading Paying with Our Faces: Apple’s FaceID

Innovation must create an original and special relationship by being closer to the women

by aufeminin @ Womenology

Meet Dr. Marcel Saucet, Marketing, associate professor and researcher at the University of San Diego. He heads LCAconseil.net laboratory, expert advice in marketing innovation. What do you think are the most promising innovations aimed at women sectors? Cosmetics: During the …

Continuer la lecture

The post Innovation must create an original and special relationship by being closer to the women appeared first on Womenology.

Atlanta Teacher Suspended After Assigning Kodak Black Lyric Homework

Atlanta Teacher Suspended After Assigning Kodak Black Lyric Homework

by Clutch @ Clutch Magazine

A 6th grade teacher in Atlanta has been suspended after asking students to change the lyrics from a Kodak Black song to sound more positive. The teacher at Georgia’s Bethune Middle School asked the students to change A Boogie Wit da Hoodie’s “Drowning” for a school assignment. The...

“Push up your chest!”

by aufeminin @ Womenology

Summer is arriving, and already your breasts are attracting attention, whether you reveal them discreetly or openly. Emblems of femininity, breasts are simultaneously, objects of desire, stallions of youth, feeding organs, a question of politics… “No other body part has …

Continuer la lecture

The post “Push up your chest!” appeared first on Womenology.

Reading, an illustration of the feminisation of cultural practices

by aufeminin @ Womenology

For a long time dismissed from the scholarly world of books – it took them 350 years to enter the Academié Française, as Laure Adler and Stéphane Bollmann remind us in Les femmes qui lisent sont dangereuses (« Women who read …

Continuer la lecture

The post Reading, an illustration of the feminisation of cultural practices appeared first on Womenology.

From Rallies to Riots

by Mary Lawrence @ RCL M. Lawrence

As the Presidential primary elections near, people join in advocating for their preferred candidate showing their support by going to rallies, posting on social media and attempting to persuade people who disagree with them. Politics has a way of uniting citizens in support, but also brings out the animosity that overcomes people when they engage […]

#WorldCup: women lace up their boots

by aufeminin @ Womenology

The World Cup is without a doubt one of the most popular topics of conversation brought to us this early summer. But what attitude will women bear in regards to this traditionally masculine sport? The aufeminin.com website and its Womenology …

Continuer la lecture

The post #WorldCup: women lace up their boots appeared first on Womenology.

“Say Hello to my Little Friend”: Media’s Fear of the Gangster’s BFF

by Allie Turner @ Newvoices Wings

Delia Scari Dressed in a sleek black and white suit, Al Pacino, portraying the gangster, Michael Corleone, casually pulls out a gun in the middle of a diner and shoots drug lord, Sollozzo directly in the forehead. Nobody can deny the polished and cool mastery of Al Pacino’s daunting gangster, of which he has achieved [...]

by noreply@blogger.com (Mario Panen) @ Persuasion and Influence


Open Your Eyes - Populism

To address the rise of both left and right-wing populism in Europe and the United States, we created a short infomercial portraying the aspects of globalisation, social identity and other psychosocial facets of modern populism as objectively as possible. By raising awareness, we hope to cast aside the personal identity confusion found within our society nowadays. Our goal is for people to refrain from adhering to extreme left or right-wing populist parties. Instead of thinking black and white, we believe it is better to employ a more nuanced, critical stance when looking at the current issues. 



We hope to have affected people’s sense of responsibility by using the following persuasion techniques:

The conversion theory of minority influenceContrasting the "majority rules" model of social influence, conversion theory maintains that disagreement within the group results in conflict, and that group members are motivated to reduce that conflict—either by changing their own opinions or attempting to get others to change.

The mere exposure effectRepetition of the word populism in our video and on the news, creates a sense of familiarity, thus adding strength to our message.

The priming effectAdd in the effect of priming the extreme left and right-wing parties with an uncertain and frightening outcome, and a more critical, centred stance towards politics is to be expected in just under four minutes.

Mario Panen + Chaouki Touzani

The Cyborg Anthropologist (Tools We Use)

by Kerim @ Savage Minds

For those who don’t know, I live, work, teach, and do research in a predominantly Chinese speaking environment. Although you are probably aware that learning Chinese is hard, you might not realize that even scholars who have studied the language for most of their adult lives still struggle with it. That’s because scholars who work … Continue reading The Cyborg Anthropologist (Tools We Use)

Nivea failed to “Give a Damn”

by act13 @ Media and Cultural Analysis, Spring 2014

Living in a racially charged and aware society, some members of the dominant race often times creates principles that they associate with whom they consider the “other”. Those principles help reduce the African American race to stereotypes such as wild, reckless, lazy, and inferior. In the 2011 campaign “Give a Damn” by Nivea, a skin […]

Humans of Leamington Spa

Humans of Leamington Spa

by noreply@blogger.com (Emily Collins) @ Persuasion and Influence



For our behaviour change project ‘Humans of Leamington Spa’, we wanted to raise awareness about homelessness. In particular, we wanted to stress the variety of reasons that can lead to homeless and show how those unfortunate events could happen to YOU.
It only takes a cascade of unfortunate events such as domestic abuse, debt, disability and poor health to lead to loosing one’s home and consequently having nowhere to turn.

Attitudes towards the homeless often lead to discriminating them as the ‘outgroup’. Therefore, subsequent prejudice and negative attitudes towards them lead to stigmatisation. What is forgotten is that these people have often had a tough battle with bereavement, abuse and drug addictions. All of which require a tough mental and physical battle on a daily basis. These people are no different to you or I. They have feelings, goals and aspirations and shouldn’t be shunned from society.

To put into perspective how ubiquitous homelessness is, statistics from the Salvation Army reveal that 35% of homelessness is due to job loss, 15% due to high bills and low wages, 10% due to poor health, sickness and disability.

Firstly, we got in contact with the Salvation Army in Leamington Spa and started volunteering weekly at the homeless drop-ins. This was to establish a relationship with those living on the streets, as well as to investigate the opportunities available to help and support them. These relationships encouraged the people in the drop-in centre to confide in us, and discuss personal details about their lives, and how they came to be homeless. It is unlikely that they would have felt willing to disclose this information without a prior relationship, so we feel our time there was extremely worthwhile, both for us (in the context of the project), and also for them, as when homeless it can feel as though no one is interested in you. This can have a detrimental effect on your own self-esteem, self-worth and self-respect.  

We decided the most powerful tool for changing attitudes would be a video using images, statistics, music and testimonies. We knew that a video would be a powerful tool because we could circulate it via social media, which has the capacity to reach groups of people we don’t directly know, therefore has more chance to change attitudes.

In our video we emphasised the contrast between living in ‘North’ Leamington, the wealthier part represented by consumer culture against the isolated, forgotten spaces where homeless people seek refuge.

Our main message was ‘this could happen to YOU’. We used the persuasive technique of repetition and hyperbole to emphasise that no one is protected from certain life events that may lead to homelessness. We also wanted to shatter the illusion that all homeless people are the same, and homeless purely because of decisions like drug use, or gambling. No one chooses to live on the street. The repetition of “YOU” is an example of the self-referencing effect, whereby encode information better if it is relevant to the self. These techniques also tie in with the testimonials, which convey the parallels between the past lives of the homeless, and the current lives of those watching the videos. For example, one interviewee discusses how she had a husband and a large house, which she eventually lost. This may hit home to the viewers, as it gives them something to relate to.

 Laura Harris
Lauren Haynes
Emily Collins


References
Braverman, J. (2008). Testimonials versus informational persuasive messages: The moderating effect of delivery mode and personal involvement. Communication Research35(5), 666-694.

Cialdini, R. B. (2009). Influence: Science and practice. Boston: Pearson Education, Inc.

Petty, R. E., & Cacioppo, J. T. (1979). Effects of message repetition and position on cognitive response, recall, and persuasion. Journal of personality and Social Psychology37(1), 97-109.

The Salvation Army. (n.d.). Retrieved March 12, 2017, from https://www.salvationarmy.org.uk/

Dove's mother-daughter ad explores body image

Dove's mother-daughter ad explores body image


Campaign India

The campaign was created by Ogilvy and employs the hashtag #FeelBeautifulFor

Twitter CEO promises overhaul of ‘clunky’ ad offering

by Sarah Vizard @ Marketing Week

Twitter's boss Jack Dorsey admits the platform hasn't done enough to differentiate its ad product or prove to advertisers that it works.

The post Twitter CEO promises overhaul of ‘clunky’ ad offering appeared first on Marketing Week.

Top Five Commercials of 2013

by noreply@blogger.com (Tony Coloso) @ The Ad Freaks

2013 brought us plenty of memorable advertisements, but here I will attempt to barrow down the five best commercials of the year.  With social media, prankvertising, and viral videos all important to 2013 here is my list of the five best commercials of 2013.

5. Volvo Trucks "The Epic Split"


Jean-Claude Van Damme did the splits between two Volvo Trucks to the tune of Enya in this bizarre, but instantaneously viral, commercial.  I'm not sure what made this video so insanely successful and viral, but something was done right, and with over 50 million views in less than two weeks this commercial has to make the list.
Ad Agency: Forsman & Bodenfors

4. Pepsi Max "Test Drive"


This Pepsi Max commercial is my favorite example of the 2013 trend of prankvertising.  Racecar driver Jeff Gordon disguised himself and give a used car salesman the most terrifying, high-octane test drive of his life. Although there has been speculation that the salesman was in on it, the prank still made for great entertainment.
Ad Agency: TBWA/Chiat/Day LA

3. Geico "Hump Day"


Geico hit social media gold with their “Hump Day” commercial, in which a hilarious spokes-camel runs through an office celebrating the middle of the week.  It was so popular that a Connecticut middle school banned students from quoting it while on campus. The day-related trigger encouraged viewers to send the spot to friends every Wednesday, where I know I saw it on my Twitter and Facebook feed every Wednesday.
Ad Agency: The Martin Agency


2. Ram Trucks "The Farmer"


Ram Trucks captured 108 million football watchers’ attention with its simple tribute to the American farmer. A slideshow of photographs played alongside audio of deceased radio host Paul Harvey reading a speech about farmers became one of the most memorable ads of the year.

Ad Agency: The Richards Group



1. Kmart "Ship my Pants"  


At number one is the very punny "Ship my Pants" commercial.  Potty humor usually isn't something that would be the commercial of the year, but this ad does it right.  This ad resonates with shoppers of all ages and races and helped the struggling Kmart brand gain relevance in 2013.

Ad Agency: DraftFCB Chicago

Honorable Mention

GoldieBlox: “Girls” http://www.youtube.com/watch?v=lMLYdoyFfmc
Budweiser "Brotherhood" http://www.youtube.com/watch?v=BRpPAibi_ck
Dove "Real Beauty" http://www.youtube.com/watch?v=BRpPAibi_ck
Oreo "Whisper Fight" http://youtu.be/6kMWLYYcAYw

Anthropologists need to address the Google memo on its merits. Again.

by Rex @ Savage Minds

When Google engineer James Damore wrote his now-infamous memo about how woman are naturally unsuited to work at Google, anthropologists everywhere groaned inwardly. Our discipline’s lot in life is tragic. After about a century of research, we have a pretty good understanding of how human beings work. And yet, our findings run counter to what … Continue reading Anthropologists need to address the Google memo on its merits. Again.

Why Are Vacations Necessary?

by Mary Lawrence @ RCL M. Lawrence

As we prepare for spring break many of us are taking midterms, writing papers and tying up loose ends before being off for a week. While most people find comfort in routine, stagnation in activity can lead to less productivity in the workplace and lowers overall satisfaction in life. Being a college student, going on a […]

My Beauty My Say

My Beauty My Say


Dove US

Help encourage women everywhere to stand up for their own beauty by sharing your story using #MyBeautyMySay

Artificial Intelligence: Making AI in our Images

by Sally Applin @ Savage Minds

Savage Minds welcomes guest blogger Sally Applin Hello! I’m Sally Applin. I am a technology anthropologist who examines automation, algorithms and Artificial Intelligence (AI) in the context of preserving human agency. My dissertation focused on small independent fringe new technology makers in Silicon Valley, what they are making, and most critically, how the adoption of … Continue reading Artificial Intelligence: Making AI in our Images

Luxury & sales force: learn to manage brand ambassadors

by aufeminin @ Womenology

Of the top fifteen international luxury brands, seven are French. French brands represent 25% of the world market in luxury personal assets (fashion, accessories, perfume, watches and jewellery), or 212 billion euros (Cabinet Bain & Company – 2012). (1) In …

Continuer la lecture

The post Luxury & sales force: learn to manage brand ambassadors appeared first on Womenology.

CopyShoppy, Changing the Future of Copywriting?

by noreply@blogger.com (Tony Coloso) @ The Ad Freaks

I first became familiar with CopyShoppy about a month ago, and have since entered three contests, been a finalist once, but have yet to win.  Then after seeing Michael Thompson's article "Startup aims to upend copywriting model,"I decided it was time to review my experiences with CopyShoppy and their business model.

Looking to serve businesses copywriting needs, Asad Khan launched his copywriting solution for businesses, CopyShoppy, a Henrico startup.  CopyShoppy is an online platform that allows businesses the ability to tap into a network of freelance copywriters, for their creative expertise in skillfully worded company names, tag lines, slogans, press releases, Twitter posts, and more.

Companies pay a fee to put out a call for writing services, including a complete creative brief.  The companies call is then posted as a contest with cash prize to CopyShoppy users.  CopyShoppy users made up of writers worldwide, then write and submit entries for the company’s needs. The company picks its favorite.  Then CopyShoppy takes a cut of the fee, and the rest goes to the winning copywriter.

CopyShoppy’s services range from $99 for an email subject line or social media post to $249 for a jingle to $299 for a commercial ad concept and script.
The website has held 16 competitions since December, when it began formally inviting companies to host contests on the site.

Anyone with an email address can sign up to be a copywriter on CopyShoppy. The site reached 1,000 users in January.  Each contest draws an average of about 55 entries.  So far $1,500 have been paid out in prize money in the past three weeks.

After my experience with the site I see it as a useful tool for businesses needing that creative touch of unique copy.  It will be useful for businesses looking for one-time copy or creative names and slogans.  The site is unique as all Copywriters are on an even playing field competing for the cash prize offered up.  CopyShoppy could be a steppingstone for students and amateur copywriters to becoming more formal copywriters.

It is a fun little site I like to use to practice my creative talents, and maybe win some cash with a brilliant new company tagline.  Here is to hoping to win the next CopyShoppy contest.

From Michael Thompson's Article article.

“For amateurs, it could be a steppingstone to becoming a more formal copywriter,” Khan said. “Getting copywriters to sign up isn’t the challenge. They are very interested in the platform.”
The challenge, Khan said, has been getting more companies to host contests on the site. To that end, after a year spent fine-tuning the layout of the site, Khan said he plans to begin more actively targeting startups and small businesses.
Khan said the idea for CopyShoppy was born from his experiences doing freelance copywriting in Toronto, where he went to school for finance and economics and saw the success of similar online models for the graphic design industry. Such sites, including 99designs.com, have landed graphic design work in Richmond.

Commentaires sur Waxing, a social norm that’s been accommodated for half a century par Sissi

by Sissi @ Commentaires pour Womenology

Complètement déprimant ! Un sexe sans poils, c'est la mort définitive de l'érotisme, une sexualité infantile et régressive. Quand je pense que les femmes vont maintenant jusqu'à réclamer l'épilation du sexe aux hommes... l'égalité dans une érotique fade, apeurée et aseptisée, des sexes d'enfants pour tout le monde... Il faut réagir !

Merkel seen winning 4th term, nationalists strong in Germany

Merkel seen winning 4th term, nationalists strong in Germany

by The Associated Press @ The Denver Post

Chancellor Angela Merkel's conservative bloc was on course Sunday for a lackluster victory in Germany's national election while the anti-migrant Alternative for Germany party was heading for a triumphant entry into parliament, projections suggested.

Five Tips for Effective Copywriting

by noreply@blogger.com (Tony Coloso) @ The Ad Freaks

Copywriting is writing copy with the intention to sell or market a product, business, or idea.  Effective copy is the optimum use of language to promote or persuade.   Here are ten tips for effective copywriting:

1.  Sharpen your axe.
All good copywriting starts with research.  You can't write effective copy for a client; until you understand the client, target audience, product, and the history of advertising activity (for the product and similar products).
President Abraham Lincoln is quoted saying, "If I had four hours to chop down a tree, I'd spend the first four hours sharpening the axe."
To write effective copy keep a 'sharp axe' by spending time researching and preparing, before you put pen to paper.

2. Always be 'on strategy.'
Always carefully read the creative brief and stay on strategy.  A creative brief is a document compiled by account, agreed to by client, and used by everyone to ensure the copy is on strategy.  This is important, because no matter how great of an idea you have it will be rejected if it isn't on strategy.  By staying on strategy you ensure your copy will please the client.  Remember copywriting is for a client.

3. Know your audience.
The more you know about the audience you're writing for, the more relevant your copy will be.  When writing copy always think about who you're writing to and what's important to them.  What are they passionate about?  For example if you're writing copy for whey protein, your audience is probably going to be athletes and weight lifters.  Keep this in mind by writing copy focusing on what is important to them (gaining muscle and being fit).

4. Focus on the customer.
Remember that copywriting serves the purpose to promote and sell.  Potential customers can be turned off by copy that puts too much focus on the company or product.  Customers like copy that focuses on them, to achieve customer focus copy ask these questions:

  • How does that help me as a customer?
  • How does that affect my decision to buy, or not to buy?
  • As a potential customer, why should I be interested? 
If you find your copy is too company- or product focused, recast it in terms of things the customer wants.  The end result should be copy that talks directly to the customer and their own priorities, clearly linking them to the product.  An easy test to make sure your copy is customer focused is to compare the number of times you've said 'you' as opposed to 'we' or 'us'.  There should be at least twice as many mentions of the customer than the company.

5. Don't use passive voice.
Always write copy in active voice, because passive voice weakens your message.  Writing in passive voice is vague, and your message isn't clear.  Active voice makes sure your audience knows exactly what you are telling them.  Active voice creates stronger, clearer, and more concise copy.  Here are a few examples to help you see the difference.

  The active voice is more concise. For example:
a. active voice: The dog chased the cat. (five words)
b. passive voice: The cat was chased by the dog. (seven words)
   The active voice is often stronger than the passive voice. For example:
a. active voice: Judges must explain the reasons behind their decisions.
b. passive voice: The reasons behind their decisions must be explained by judges.





Dove asks consumers to ‘Choose Beautiful’ with new global film-focused campaign  - Marketing Week

Dove asks consumers to ‘Choose Beautiful’ with new global film-focused campaign - Marketing Week


Marketing Week

Unilever is looking to replicate the viral success of its previous Dove campaigns with “Choose Beautiful”, the latest film-focused effort for the brand to change how women see themselves and challenge perceptions of beauty.

Federal Prisons Are Now Required to Supply Tampons & Pads to Inmates For Free

Federal Prisons Are Now Required to Supply Tampons & Pads to Inmates For Free

by Clutch @ Clutch Magazine

Federal prisons are now required to provide female inmates with a range of feminine hygiene products free of charge, according to the Bureau of Prisons. “Wardens have the responsibility to ensure female hygiene products such as tampons or pads are made available for free in...

Toxic Masculinity and the Hyper-Sexualization of Women

by SASCManager @ AMS Sexual Assault Support Centre

[CW: Toxic Masculinity and Rape Culture] Mass media regularly presents pervading images of masculinity, portraying ‘real men’ as aggressive, physically strong and always in control of their emotions and work. In particular, the movie industry is a prime perpetrator of

Commentaires sur “Gender, Design and Marketing”, a book justifying marketing to women with biological arguments par Daniel

by Daniel @ Commentaires pour Womenology

Il y a en effet deux thèses qui cohabitent avec des arguments biologiques d'un côté et des arguments autour de l'éducation. Chez Womenology, nous pensons que les deux thèses sont justes et ne sont pas contradictoires car les différences sont à la fois biologiques et sociétales.

Commentaires sur Gender Marketing Encounters: Marti Barletta par Colleen Faheu

by Colleen Faheu @ Commentaires pour Womenology

Hi, Marti, I always learn something from your work. This time it's not about women but about Canada! I've experience that underscores your view that "...Canada is a more forward-thinking market than the US. Big companies like Unilever, P&G, or Ford often view the Canadian market as a good place to try new thinking." As I'm doing missionary work to establish the discipline of Audio Branding in North America, I knock on a lot of doors. Canadian marketers, however, find me and reach out to me." Hah! I think I'll make more trips to Toronto. Cheers, Colleen

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

The Real Story Behind the Success of Dove's Campaign for Real Beauty

The Real Story Behind the Success of Dove's Campaign for Real Beauty


MarketingProfs

Marketing Strategy - Contrary to popular opinion, Boomer women aren't in denial about aging. Advertisers are. And the women they're supposed to be trying to connect with are getting annoyed.

Historical Analysis: Dove Real Beauty Sketches

Historical Analysis: Dove Real Beauty Sketches


Advertising & Society 2014

This refreshing Dove “Real Beauty Sketches” advertisement was released in 2013 as part of the ongoing “Dove Campaign for Real Beauty” series. In the Dove ad, a group of woman who represent a range …

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

New Video: Leadership Lessons from Leon

New Video: Leadership Lessons from Leon

by Lisa Nirell @ EnergizeGrowth

Fake news. Political vitriol. Legislative gridlock. Trigger-happy dictators. These topics currently occupy much of our mainstream media feed in the U.S.  Unfortunately, they perpetuate fear-based stories that beget more fear—and sometimes, feelings of lack, limitation, and separation. Is there a silver lining to this negativity? Can we extract any leadership lessons from this moment in history? Some citizens […]

The post New Video: Leadership Lessons from Leon appeared first on EnergizeGrowth.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

Laverne Cox Stars in Beyoncé’s New Ivy Park Campaign

Laverne Cox Stars in Beyoncé’s New Ivy Park Campaign

by Clutch @ Clutch Magazine

In August, Laverne Cox announced that she was working with Beyonce´on a new project, and now we know exactly what she had up her sleeves. On Wednesday, the newest Ivy Park campaign launched, and Cox was front and center. On Instagram, she shared a photo...

Thomas Barta: Marketers must stop being digitally naïve

by Thomas Barta @ Marketing Week

The label 'digital' makes marketers throw all leadership rules overboard. They shouldn’t.

The post Thomas Barta: Marketers must stop being digitally naïve appeared first on Marketing Week.

Opposing Baker’s right to refuse service exposes ridiculous hypocrisy

Opposing Baker’s right to refuse service exposes ridiculous hypocrisy

by DP Opinion @ The Denver Post

I'm wondering if you'd feel differently if he had refused to make a swastika shaped cake for a pair of neo-Nazis?

If Dove expects women to cheer up, it hasn’t been paying attention | Harpreet Purewal

If Dove expects women to cheer up, it hasn’t been paying attention | Harpreet Purewal


the Guardian

The wage gap will close in 2069, sexual harassment is rife, and yet the purveyor of soap wants women to stop being negative. How dare they?

Critical Race Analysis on Mountain Dew Commerical

by KPPS @ Media and Cultural Analysis, Spring 2014

Watch Mountain Dew Commercial Here On April 2013, PepsiCo has released an ad for their brand, Mountain Dew. After its release on the internet, an ad quickly grabbed people’s attention by being “arguably the most racist commercial in history” (Kim). By employing critical race analysis, I argue that this commercial reinforces racial stereotypes against black […]

ANALYZING ADVERTISING: A Controversial Ad from Dove

ANALYZING ADVERTISING: A Controversial Ad from Dove


Morningside Center for Teaching Social Responsibility

Students write about and discuss an ad that has raised issues about beauty, race, and skin color, and consider the role of advertising in reflecting and shaping attitudes.

2014 Super Bowl Commercials: What to Expect

by noreply@blogger.com (Tony Coloso) @ The Ad Freaks

Super Bowl XLVIII will air Feb. 2, and with that comes the most expensive commercials of the year.  Media buyers said, Fox sports averaged around $4 million dollars per 30 seconds worth of ad time during this years game.  This year we will see familiar faces in new roles (John Stamos and Bob Saget of Full House), new faces (like Chobani and TurboTax), and we will say goodbye to the E-Trade babies (at least for now). 

We can look forward to the usual beer ads with sexy woman, breathtaking luxury car ads, and of course some of the funniest commercials of the year.  Keep an eye out for for the Greek Yogurt commercials going head to head (Chobani and Oikos),  also watch out for Stephen Colbert and David Beckham.  This year we will see H&M feature a commercial that will let viewers (with a certain smart TV) purchase underwear directly from the ad with their remote.  Intuit will feature a commercial for a small business, as well as their TurboTax commercial.  And if last year is any precedent expect a huge use of social media to go along with this years crop of Super Bowl Commercials.  So sit back relax and enjoy an entertaining evening of commercials accompanied by what looks to be one of the best match ups in Super Bowl history. Go Hawks!

Here is a list of all the confirmed marketers with ad time in this years Super Bowl:
Anheuser-Busch, Audi, Axe, Bank of America, Butterfinger, Carmax, Cheerios, Chevrolet, Chobani, Coca-Cola, Doritos, GoDaddy,  H&M, Heinz, Hyundai, Intuit, Jaguar, Kia, M&M, Oikos, Paramount Pictures, Pepsi, SodaStream, Squarespace, Toyota, TurboTax, Volkswagon,WeatherTech, Wonderful and Pastachios.
For an up to the minute complete list with creative descriptions follow this like to Ad Age media news.


Sit-Ins and Racial Injustice

by Mary Lawrence @ RCL M. Lawrence

On November 12th, 2015 in Amherst, Massachusetts, three women of color organized a sit-in against racial injustice. What had originally been planned was a sit-in in solidarity to support the recent events at Yale University and the University of Missouri. An email sent out by the Dean of faculty alerted the faculty members of the sit-in […]

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

by lauraalfonso @ Critical Analysis Essay- UNIV 200

dove.us What does beauty mean? The answer to this question may depend on many variables. The interpretation of beauty is subjective to various factors, such as culture, age,...

Netflix Star and Author Will Headline CLIC ’17

by Lisa Nirell @ EnergizeGrowth

We are pleased to announce Leon Logothetis, Author, Philanthropist, and host of “The Kindness Diaries” on Netflix, will headline CLIC ’17. If you have not yet seen some of these inspiring streaming episodes, you’re probably wondering: why would any sane person suddenly get the urge to travel the world, relying solely on the kindness of strangers? And […]

The post Netflix Star and Author Will Headline CLIC ’17 appeared first on EnergizeGrowth.

Pacific Islanders will pay the price for Trump and Kim’s nuclear escalation

by Rex @ Savage Minds

Donald Trump and Kim Jong-un’s war of words is threatening to become a real nuclear war as North Korea has announced that it is seriously considering attacking Guam. This reckless escalation of tension is profoundly frightening to everyone. But one group who will suffer from this potential attack has not gotten enough attention: Indigenous Chamorro … Continue reading Pacific Islanders will pay the price for Trump and Kim’s nuclear escalation

Assignment 3

by atk5149 @ Aaron Kreider Blog RCL

(Most dialogue has been added to Part 1 and Part 2. I have also included Part 3, although no dialogue is contained.) “Are you sure we’re allowed to do this?” I asked. “Yes! I asked my dad, we’re allowed,” Tristan responded. “He yelled at us last time,” “No, he changed his mind,” Tristan assured me. […]

Go Out Without

by noreply@blogger.com (Liah El Fadel) @ Persuasion and Influence


The commercial is targeted at men ages 18-55, and aims to evoke positive emotions by successfully utilizing an emotional appeal to fatherhood. The purpose of this ad goes beyond selling a product, but to make an emotional appeal and cultural shift, that the masculine thing to do is care. "90 percent of men around the world say that their caring side is part of their masculinity and strength," notes the ad's description on YouTube. "Let's acknowledge the caring side of men and celebrate their #RealStrength as a true sign of masculinity."
You can’t help but get a little emotional and reminiscent when watching children of all ages salute their fathers by calling out “Dad,” “Da-Da,” or “Daddy.” The campaign uses the hash tag #RealStrength to reinforce the idea that “Care makes a man stronger.” The next text reads, “showing that he cares,” followed by a quick display of the DoveMen+Care products, and closing with the request for you to “share how care makes you stronger. #RealStrength.” The ads purpose is show that caring doesn’t make you any less of a man, and to get men talking about how a caring man is a strong masculine man.
This ad moves away from the trend of advertising hyper-masculinity to men. DoveMen+Care is taking advantage of the rise in the use of beauty products in men, and appealing to men’s caring sides. Instead of questioning or threating a man’s masculinity this ad aims to protect it. Establishing that the masculine thing to do is care, and this is how a real man acts.
This commercial is for a line of men’s beauty products and is targeted at men ages 18-55. This ad makes the assumption that caring is part of a man’s masculinity and strength. Although the commercial featured mostly white people, they did show dads and children of all races. And everyone in the commercial is shown as having a positive relationship with their father. This commercial choose to move away from the buffoon dad archetype, displayed in much of todays media, and instead displays good caring fathers. The assumptions shift from a direct dad appeal, in the original fathers day version of the commercial, to real men care, in the super bowl version. Not only does this ad make the assumption that caring is part of what makes a man, it makes assumptions about the role fathers play in their children’s lives.
This commercial ignores the social issue that many men have grown up in fatherless America. According to the US Census Bureau one out of every three children in America live in biological father-absent homes. This ad makes the assumption that everyone grows up in traditional families and that a dad is your biological father. A more progressive approach might be to represent another type of father maybe an obviously adopted child, or, gasp, a child with two dads.
Dove Men+Care decided to play it safe and create this commercial from the heterosexual standard family perspective. By representing fatherhood with what appear to biological fathers from the heterosexual standard family perspective. Dove is missing many American men who grew up in different family dynamics. The appeal of fatherhood doesn’t necessarily have to portray a biological father. Many men and children have grown up with step dads, adopted parents, or other figures taking a father role in their life. Although the success of this ad and its fatherhood appeal is undeniable, it could have gone even further by representing some non-traditional family dynamics.
Whether you grew up with a biological father, step dad, two dads, single mother, or any other family dynamic, the portrayal of fatherhood in this ad is something that appeals to everyone. This fatherhood appeal brings peoples emotions into to play and correlates Dove Men+Care products with strong caring men personalities. If you grew up with a strong father role model the ad will bring back good memories, and if you didn’t this ad will show you to strive to become a strong caring man.
This commercial has a positive message, telling men they can be sensitive, caring, and good dads, all well holding on to their masculinity. And not only keeping their masculinity, this commercial is telling men that being a caring father makes you more of a man. A man is someone who is there for his family, not just someone who provides, but someone who cares. This ad has a specific call for action, using #RealStrenth, asking men to start the conversation on how being a caring man has made them a stronger man.

By going against the trends of hyper masculine advertising toward men, Dove Mens+Care has marketed their products as things real caring men use. This ad not only celebrates fatherhood, but more importantly strives to change the way society views masculinity, #RealStrength.


Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

by Mark Ritson @ Marketing Week

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

Why do brands need media muses?

by aufeminin @ Womenology

“In reality, women are more ‘real,’ and not as perfect as Adriana Karembeu. People need reality, they need truth.” These are the words of Nicolas Chomette, head of Black & Gold, a design and strategy company. He adds, “Sometimes we …

Continuer la lecture

The post Why do brands need media muses? appeared first on Womenology.

Black Women’s Empowerment in Beyonce’s Lemonade

by Amber Norwood @ Newvoices Wings

Beyoncé’s second visual album, Lemonade, is a masterpiece at its finest. Lemonade was created to reveal Beyoncé’s responses to the infidelity of a significant other, the empowerment of African American women, and police brutality. The most important theme is black women’s empowerment. Lemonade addresses black women’s empowerment by placing black women of different shapes and [...]

Domestic home help services, a precious aid for women

by aufeminin @ Womenology

Used more and more by active women to avoid being overwhelmed with household chores, domestic home help services are an excellent way of offloading certain obligations… for a relatively inexpensive price. Particularly interesting from a financial point of view due …

Continuer la lecture

The post Domestic home help services, a precious aid for women appeared first on Womenology.

People Are Freaking Out Over A Photo of Super-Sized Kanye West

by Michael Harriot on The Grapevine, shared by Michael Harriot to The Root @ The Root

Black Twitter lost its collective mind yesterday when photos of a plus-sized Kanye West surfaced, forcing what could either be called “fat-shaming” or a savage roasting session, depending on which side of the aisle you sit.

Read more...

Teaching in place: fostering relationality and reciprocity in the classroom in 2017

by Zoe Todd @ Savage Minds

  It’s that time of year when professors like myself are editing, updating, or drafting syllabi for the coming fall semester here in Canada (and as I understand, the fall term is underway for many of my American peers!). As I head into my third year as an anthropology professor in Ottawa, Canada, I’ve been … Continue reading Teaching in place: fostering relationality and reciprocity in the classroom in 2017

Analyzing the Dove Real Beauty Sketches

Analyzing the Dove Real Beauty Sketches


@TheSocyCinema

Tags: bodies , emotion/desire , gender , marketing/brands , media , beauty standards, representation, subtitles/CC , 00 to 05 mins , 06 to 10 mins Year: 2013 Length: 3:01; 6:36 Access: YouTube ( clip...

72andSunny Chief Development Officer Tom Johnstone Becomes First CMO at Tech Startup Ember

by Patrick Coffee @ AgencySpy

It's "the leader of consumer-facing temperature control technology."

Women in Films: Sidekick or Equal

by Amber Norwood @ Newvoices Wings

Analyzing images helps deconstruct the message the image is trying to convey and helps us understand why everything is portrayed the way it is. As Jack Solomon explains in his article, “Reading Visual Images Actively,” “In analyzing images, you will develop the ability to identify specific telling details and specific evidence” (33). Supremacy is the [...]

Hack your commute: Don’t buy into brain training

by Michael Barnett @ Marketing Week

Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

The post Hack your commute: Don’t buy into brain training appeared first on Marketing Week.

Opinions: Where, When and Why

by Mary Lawrence @ RCL M. Lawrence

A huge part of the socialization process is the feedback we receive after doing or saying something. People love to give their opinions on everything they possibly can, especially if it does not align with yours. One of my favorite things to read is the opinion section of newspapers, they are relevant, interesting, and generally […]

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

Dove's New Body-Positive Campaign Will Make You Think Before You Tweet

Dove's New Body-Positive Campaign Will Make You Think Before You Tweet


POPSUGAR Tech

Ever casually call yourself or someone else something negative? You're not alone — women across the country and world constantly take to social media to

Jessica Williams Is Getting Her Own Showtime Comedy

Jessica Williams Is Getting Her Own Showtime Comedy

by Clutch @ Clutch Magazine

After appearing on the Daily Show  as a correspondent, and her podcast with Phoebe Robinson, Jessica Williams is heading to show time. Williams is set to star in a new series for the network as black science fiction writer who comes in to her own in Brooklyn, Deadline reports.  It’s...

Super Bowl Commercials: Winners and Losers

Super Bowl Commercials: Winners and Losers

by noreply@blogger.com (Tony Coloso) @ The Ad Freaks

Winners
  • Best of Show: Honda Singing Sheep - This commercial had it all singing sheep, talking dog, classic rock, and it even showcased an innovative product feature. The sheep were funny but this commercial is best in show because I actually learned something about the new Honda Truck, and who wouldn't want speakers in their truck bed. Set in a farm driving through a field you can see this truck is capable, but Honda doesn't try and compete directly with the manliness tough guy persona truck commercials typically show. Instead Honda relies on its Brand identity of having reliable vehicles, so instead of shoving stats or toughness at us Honda has a little fun, and showcases an innovative feature that sets the truck apart from the competition. Staying with the pack Honda also latches onto the ever popular dog in a commercial, but who can blame them everyone loves dogs. 

  • Runner Up: Prius Getaway Car - Somehow this commercial made Priuses or is it Priui, seem cool. Not only does the commercial show off the stylish new look, Prius looks like its been hitting the gym, but it was entertaining. The Prius is accumulating a fan base as it runs from the police in the High Speed Chase of the century. This commercial debunks myths that the Prius is slow, or pretentious. The ad targets a new generation of Prius owners, instead of saying "I drive a Prius because I want to save the environment, what are you doing," this car says "I drive a Prius because it has the power I need, great efficiency, and it looks pretty damn cool too." You almost forgot it was a Prius until the car silently sneaks past the sleeping officers to get away. This ad made the Prius cool, and special shout out to for casting the Sobotka family from the Wire to pull off the heist. 

  • Honorable Mention: 
  • Apartments.com: Moving on Up 

  • Acura NSX: What He Said 

  • Pantene: Strong is Beautiful 
  • Pokémon: Train On 
Losers 
  • Last Place: Michelob: Breathing - This commercial showing people running, working out, breathing hard, pushing their limits, being inspired, being active, it has to be a Nike commercial or something of the likes, maybe Fitbit got a spot this year... no a beer it’s a beer commercial. I don't care how many calories or carbs your beer has, marketing it to me as part of a healthy lifestyle just doesn't work. You lose all credibility in this commercial. What happened to Beer commercials showing what drinking beer is really about, socializing and gathering with great company. Michelob really missed the mark with this commercial, it was positioned wrong, you’re a social consumable product, not an active lifestyle brand or fitness product.  

  • Last Runner up: Kia: Christopher Walk-in - This might be the most disappointing ad of the Super Bowl. It started with a great pun Chistopher Walken Closethilarious how could you mess this up now. Show the nicely styled car with ample room like you're Walken closet. A good joke a great celebrity you've got Super Bowl gold. But Kia messed this one up by comparing their car to socks. I get they are bold socks to devour the beige socks, but a car being compared to socks come on who is this even targeted at. Add in the fact I learned nothing about the car, I'm not even sure what model it was, Kia dropped the ball here. So close yet so disappointing.   

  • Dishonorable Mention: 
  • Mountain Dew: Puppy Monkey Baby
  • T-Mobile: Drake 


It Is Okay To Be Happy

by SASCManager @ AMS Sexual Assault Support Centre

CW: sexual assault It’s been nearly a year since I was sexually assaulted and I have been through a full range of emotions. Sadness, anger, anxiety, depression, worry, as well as happiness. Don’t worry if you haven’t yet experienced emotions

Dove Pro-Age Women

Dove Pro-Age Women


Advertising for Adults

Dove is continuing the Campaign For Real Beauty with the launch of Pro-Age, recently promoted in a TV commercial featuring four women in their fifties and sixties from Chicago, London and Berlin. T…

Dove's Campaign for 'Real Beauty': An Analysis Essay Example | Topics and Well Written Essays

Dove's Campaign for 'Real Beauty': An Analysis Essay Example | Topics and Well Written Essays


Studentshare

This essay describes and evaluates the Dove's advertisement in terms of the type of communication used and relayed, the message, the target audience and

What you can REALLY do with an anthropology degree

by Rex @ Savage Minds

The Brooking Institute’s Hamilton Project (because after Hamilton everything has to be named after Hamilton) has a new website examining the relationship between career path and college major — in other words, it shows you what people who major in one field do for a living. The site and its accompanying interactive data visualizer and reports affirms … Continue reading What you can REALLY do with an anthropology degree

Fathers: Providers and Parents

by Mary Lawrence @ RCL M. Lawrence

My three previous blogs were about parenting, but most of the information I’ve found has catered mainly to women. Parenting websites, Facebook pages and advice blogs all have recurring female caregiver roles. In America fathers are often overlooked as caregivers and seen more as mainly financial providers and disciplinarians. The family dynamic is different across […]

Von Miller among 32 Broncos players who take a knee for national anthem

Von Miller among 32 Broncos players who take a knee for national anthem

by Nicki Jhabvala @ The Denver Post

Thirty-two Broncos players took a knee during the national anthem Sunday ahead of their game against the Buffalo Bills. Star outside linebacker Von Miller was among them, and locked arms with inside linebacker Brandon Marshall.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
About - Contact - Privacy Policy - Terms of Service - Bravo Probiotic Yogurt