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Dove Advertising Strategy

Apple, Nike, BT Sport: The top 10 YouTube ads in August

by Leonie Roderick @ Marketing Week

The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.

The post Apple, Nike, BT Sport: The top 10 YouTube ads in August appeared first on Marketing Week.

Performing Beauty: Dove's “Real Beauty” Campaign (PDF Download Available)

Performing Beauty: Dove's “Real Beauty” Campaign (PDF Download Available)


ResearchGate

Official Full-Text Paper (PDF): Performing Beauty: Dove's “Real Beauty” Campaign

Welcome to the Digital Viral Marketing Academy

by @ Welcome to the Digital Viral Marketing Academy

This online learning resource is where you can discuss the issues from your Academy and download the outputs of our workshops.
Your Academy Director and lead tutor is Danny Meadows-Klue: Danny@DigitalStrategyConsulting.com

Four Steps to Building a Strong Partnership Culture

by Rachel Adrian @ JS Daw & Associates

By Jocelyne Daw “Culture eats strategy for breakfast” is management guru, Peter Drucker’s most famous quote.  Nowhere is this truer... Read more »

The post Four Steps to Building a Strong Partnership Culture appeared first on JS Daw & Associates.

Nike

by Joseph Carlini @ Social Media Marketing

A company that has really come together and started to use social media effectively is Nike. While nike is already a really big name, they still have competitors and they are using Facebook very effectively to market their products. When … Continue reading

Why Video Marketing Is Essential In Today’s Marketing World

by admin @ Green Buzz Agency

We live in a world that is full of video. Innovators are constantly adapting and learning how to make their products video friendly. If you are a marketer, learn these important statistics and reasons why video is crucial when it comes to your marketing plan.

The post Why Video Marketing Is Essential In Today’s Marketing World appeared first on Green Buzz Agency.

The reasons why so many Marketers suck at Advertising! Here is how you can get better!

by Graham Robertson @ Beloved Brands

I always get asked “So what is it that makes some Marketers great at advertising?”.  To me, the best Marketers are able to get great advertising on the air and keep bad advertising off the Read more…

The post The reasons why so many Marketers suck at Advertising! Here is how you can get better! appeared first on Beloved Brands.

Marketing Decoder | Dove Men+Care

Marketing Decoder | Dove Men+Care


WSJ

Marketing Decoder gets an inside look at the ad campaign for Unilever's new Dove Men+Care face products

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

On a beautiful spring afternoon, ten years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both — as young college graduates are — were filled with ambitious dreams for the future. Recently, these men returned to their college […]

The post In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

Facebook Insights

by Shaun Verma @ Social Media Marketing

It is no secret that Facebook is the center of most social media marketing efforts. Given that 71% of online adults use Facebook, many companies have their largest pushes on this platform. That is why Facebook Insights, the built in … Continue reading

Pink Headphones Roundup: Go Pink or Go Home

by Anne Guitteau @ lonelybrand

Pink headphones make a statement, and sometimes that’s exactly what a girl needs. But we’re not talking about sissy kid stuff. We scoured the web for badass, rocking out, devil may care pink headphones. Happy shopping, fellow pink enthusiasts! Whether you are looking for wood grain headphones or wireless earbuds we’ve got you covered. Our audio team is on deck to find the most interesting audio devices and show you only the best. We also provide links straight to the best price on Amazon.com. 1. Pink headphones with brushed aluminum and leather from Ghostek Best price available on Amazon.com with free Prime

Good Campaign of the Week: Under Armour “Unlike Any”

by D&AD @ Brandingmag

No brand quite does empowerment like Under Armour. It makes sense that a brand the sells sportswear would want to partner with sports personalities, but Under Armour seems to get beneath the surface of what makes these sports stars who they are, and this is undoubtedly their USP. In this latest campaign, “Unlike Any” celebrates […]

If your brand is afraid of Amazon, then you should be terrified of Alibaba

by Graham Robertson @ Beloved Brands

Now begins the North American battle of Amazon vs Walmart, with the winner to take on Alibaba on the world’s retailer stage. I love watching the Kentucky Derby, especially those horses that start off slow, Read more…

The post If your brand is afraid of Amazon, then you should be terrified of Alibaba appeared first on Beloved Brands.

You Are More Beautiful Than You Think

by Kaitlin @ Dove – Social Media Marketing

According to Li and Bernoff, “Groundswell is as a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Groundswell fundamentally changes how companies relate to their … Continue reading

Jumpstart Your Business By Joining These 31 Amazing Facebook Groups

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

Do you know where you can find a whole tribe of people who dress like you, walk like you, talk and act like you? Yes, you probably guessed right. Facebook Groups. (And bonus hi-5 if you caught that Slim Shady reference.) Facebook Groups are a perfect platform for you to meet like-minded people who are […]

The post Jumpstart Your Business By Joining These 31 Amazing Facebook Groups appeared first on Word-of-Mouth and Referral Marketing Blog.

International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

by Charlotte Rogers @ Marketing Week

Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.

The post International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers appeared first on Marketing Week.

Matcha Bowl Roundup: Take Your Chawan Tea Game to the Next Level

by Anne Guitteau @ lonelybrand

Selecting a matcha bowl – or chawan in Japanese – is not an easy feat. You’ve got to match your own personality, aesthetic style, and even mood. I was tasked with picking the best matcha bowl our of a literal horde of options (matcha is, like, super hot right now). So we’re off to the races with the chawan that made my short list. My criteria are pretty simple: A) beautiful to look at and hold and B) reasonably priced with great customer reviews. After all, there’s nothing zen about hating the tea bowl you’re sipping from on a daily

Good Campaign of the Week: Dove "Real Beauty Bottles"

Good Campaign of the Week: Dove "Real Beauty Bottles"


Brandingmag

Dove’s body wash gets a revamp with a little help from Ogilvy, by creating bottles that come in all shapes and sizes, just like the women in their ads.

The Best of Global Digital Marketing in Manila, The Philippines

by Best Marketing @ Best Marketing

21st July 2016 In cooperation with Adobo Magazine  

Get Instagram Followers, Likes, and Comments, Fast!

by Nicholas Kinports @ lonelybrand

How do I get free Instagram followers quickly without spending a year or more sharing content and hoping? We set out to answer one of the most-asked questions about Instagram by asking our network of influencers to anonymously share their secrets to get Instagram followers. Read on to find out what we learned. To get free Instagram followers, you’ve got to have great content, but these 10 secrets from Instagram pros can turbocharge the process. 1. Upgrade your gear to get free Instagram followers It’s a fact: Pictures that are structured and more professional get likes on Instagram. The network

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall


Inc.com

Acceptance is one thing. Asking women to visually categorize their bodies is quite another.

Branded VR Stands Out: Webby Awards Takeaways

by admin @ Green Buzz Agency

Branded virtual reality can immerse users in any world. Use this to your company’s advantage: create a world where customers engage with your product.

The post Branded VR Stands Out: Webby Awards Takeaways appeared first on Green Buzz Agency.

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

by Mark Ritson @ Marketing Week

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

Spredfast

by Caroline Federico @ Social Media Marketing

  There are many different social media monitoring tools that companies can have easy access to. However, throughout my research there was one tool that specifically stood out to me. This social media monitoring tool is called Spredfast. This tool is used … Continue reading

GBA News Release: Farewell Summer 2017 Interns

by admin @ Green Buzz Agency

Green Buzz Agency had three talented interns join their team for the summer. As their time at GBA comes to a close, we are grateful for their hard work, positivity and intelligent points of view that were present throughout their time in the office this summer.

The post GBA News Release: Farewell Summer 2017 Interns appeared first on Green Buzz Agency.

The Future of Cause Marketing

by Rachel Adrian @ JS Daw & Associates

Cause marketing has changed rapidly in recent years and these changes have the potential to impact their contribution to the... Read more »

The post The Future of Cause Marketing appeared first on JS Daw & Associates.

The strategy about Dove’s Commercial

The strategy about Dove’s Commercial


Jin Marketing Blog

Online advertising is a common and direct way for a brand to get its customers and show its brand value and the product’s feature. I use Dove’s commercial as a case and analysis its com…

Bluetooth Transmitter Roundup: The Best Bluetooth Devices Ranked

by Nicholas Kinports @ lonelybrand

A Bluetooth transmitter takes a legacy or unconnected device and allows it to broadcast sound over Bluetooth. Nothing fancy to see here, and no bells or whistles. So it makes sense that our Bluetooth transmitter roundup includes the usual suspects from the value tech scene. We were pleasantly surprised to find quality and performance from 5 devices. If you don’t have Bluetooth headphones, you’ll need to read our roundup of best wireless earbuds, too. Ready to broadcast audio over Bluetooth? Let’s get started. 1. Avantree Oasis long range Bluetooth transmitter Check price at Amazon.com. Available with free Prime 2-day shipping! Class

Ruth Mortimer: Dove has bottled it with its body-shaped packaging - Marketing Week

Ruth Mortimer: Dove has bottled it with its body-shaped packaging - Marketing Week


Marketing Week

Dove's 'Real Beauty' campaign has improved attitudes to realistic images of women, but its body-shaped bottles are gimmicky and counter-productive.

Under Armour

by Anne Smith @ Social Media Marketing

Cross discipline social media teams are very crucial because they can promote your brand and service clients.  It’s important to establish a team and work together in social media.  Majority of Under Armour’s success is because they spend time learning how their … Continue reading

Final Pitch Presentation: Level One Bar & Arcade

by ar223612 @ Ohio University Strategic Social Media

In order to celebrate Level One Bar & Arcade’s one year anniversary, we plan on executing a multi-step social media marketing campaign throughout the three months leading up to the celebration (mid September 2016). Starting in June, we intend to slowly roll out announcements for the weekend-long celebration across existing Level One social media accounts. […]

How to build your brand positioning statement around benefit clusters

by Graham Robertson @ Beloved Brands

The reality with most brands is that great brands can do a few things, that give the consumer a few different functional benefits and a few different emotional benefits. One of the tools I work Read more…

The post How to build your brand positioning statement around benefit clusters appeared first on Beloved Brands.

MIFF’s Emotional Trailer from Australia Wins The Best of Global Digital Marketing Awards in April

by Best Marketing @ Best Marketing

Here’s the Top 3 of April 2016:

  1. Melbourne International Film Festival’s Emotional Trailer by McCann Melbourne
  2. KFC’s How KFC Won with China’s Gamers by Mindshare
  3. Tokopedia’s Beyond the Banner by Iris Worldwide Indonesia
Read More…

Cincinnati Beer Run Proposal

by morganlundquist @ Ohio University Strategic Social Media

By Morgan Lundquist, Nick Stirsman and Cody Ferguson The Cincinnati Beer Run is a 2.5-mile long event that is not your traditional 5K. This event incorporates fitness, beer and most importantly fun. With it being such a unique event, this is what appeals to so many people when incorporating the words “fitness” and “beer” in […]

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?


DMN

Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale.

How to Develop a Successful Business Growth Strategy

by Felicia Rosenzweig @ Prophet Thinking

Through market penetration and expansion, organizations can develop a business growth strategy that works in the long-term. Here’s how.

The post How to Develop a Successful Business Growth Strategy appeared first on Prophet Thinking.

China is a ‘WeChat Centric’ Society

by Benji @ Marketing China

In China we are truly living in a WeChat (Weixin) ‘centric’ society. This behemoth of an application built by Tencent has grown to become the largest and most pivotal social network in Mainland China. Any comprehensive marketing campaign involves an element of WeChat strategy. Here we shall explore the key elements of the app that […]

The post China is a ‘WeChat Centric’ Society appeared first on Marketing China.

What We Can Learn From Dove's Marketing Strategies | Mechtronics

What We Can Learn From Dove's Marketing Strategies | Mechtronics


Mechtronics

Dove by Unilever has evolved to be one of the most trusted beauty product makers in the industry, appealing to women across the world.

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

Bluetooth Record Player Roundup: Looks to Fit Any Decade

by Nicholas Kinports @ lonelybrand

Buying a Bluetooth record player with speakers means you are looking for all the benefits of modern cordless technology, plus the great sound qualities that can only come from vintage vinyl records. Whether you want a record player with speakers or a minimalist turntable, you’ve come to the right place. We’ve taken our favorite Bluetooth record player products and arranged them by vintage from oldest to newest. These products all allow you to use your own Bluetooth or wired speakers to pump out the sound. These players are statement additions to any living room. After all, why have a bluetooth

The Most Effective Social Media Strategies | WeWork Creator

The Most Effective Social Media Strategies | WeWork Creator


Creator by WeWork

The Most Effective Social Media Strategies Today, the job of your social media marketing team isn’t just to rack up followers, but to engage customers to form real, loyal, sustainable relationships. And the way to do it isn’t through clever taglines, coupons, or broadcasting content one-way, but through focusing your team on finding ways to …

BoomTown boosts revenue 20% with Facebook voice insights

by @ Mobile Marketer - Latest News

The real estate software company was able to attribute phone calls to its Facebook ads, ultimately leading to a boost in revenue and ROI. 

7 SFW Examples Of How Pornhub Generates Word-Of-Mouth

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Marketers have long embraced the adage “Sex Sells” but only very recently have they had to ponder what “Sells Sex”. The most difficult question here is… how do you get people talking about porn? Despite its gradual ascension from taboo into the mainstream, porn isn’t something most people talk about having lunch with the in-laws […]

The post 7 SFW Examples Of How Pornhub Generates Word-Of-Mouth appeared first on Word-of-Mouth and Referral Marketing Blog.

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

The miraculous transition of China is happening, but it may take the entire century to complete.

by Graham Robertson @ Beloved Brands

I am a Canadian who has done consulting and training work in China. These are my observations of my most recent trips.  China is in the midst of rapid growth that will continue to transform Read more…

The post The miraculous transition of China is happening, but it may take the entire century to complete. appeared first on Beloved Brands.

The skills, behaviors and experiences needed to be a great Marketer

by Graham Robertson @ Beloved Brands

As you manage your own Marketing Career, you assess your skills, behaviors and experiences, to figure where your gaps that you should address. A marketer must build their capability around key skill areas strategy, analytics, Read more…

The post The skills, behaviors and experiences needed to be a great Marketer appeared first on Beloved Brands.

Axe wants to give men their own Dove moment in first global brand campaign

Axe wants to give men their own Dove moment in first global brand campaign


The Drum

Unilever-owned Axe, known as Lynx in the UK, has made a U-turn on its marketing strategy and is looking to emulate the success sister-brand of Dove's Real Beauty Sketches push with its first global brand campaign that promises to inject a bit of honesty into the male grooming category.

Tencent lures US advertisers with more direct route to Chinese consumers

by @ Mobile Marketer - Latest News

The company has a new suite of advertising products to help American brands reach its nearly 1 billion monthly users.

Coca-Cola Renew: “We Are Coca-Cola—And So Much More”

by Dale Buss @ brandchannel:

#CocaColaRenew US corporate branding campaign celebrates its brands and people

The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.

Black and Blue

by Rachel Fuhrman @ Social Media Marketing

White and gold or black and blue? This image was all over the internet and quickly become a hot topic of discussion. The seemingly meaningless photo was seen by so many that one company thought they could put it to … Continue reading

Twitter CEO promises overhaul of ‘clunky’ ad offering

by Sarah Vizard @ Marketing Week

Twitter's boss Jack Dorsey admits the platform hasn't done enough to differentiate its ad product or prove to advertisers that it works.

The post Twitter CEO promises overhaul of ‘clunky’ ad offering appeared first on Marketing Week.

New Video: Leadership Lessons from Leon

New Video: Leadership Lessons from Leon

by Lisa Nirell @ EnergizeGrowth

Fake news. Political vitriol. Legislative gridlock. Trigger-happy dictators. These topics currently occupy much of our mainstream media feed in the U.S.  Unfortunately, they perpetuate fear-based stories that beget more fear—and sometimes, feelings of lack, limitation, and separation. Is there a silver lining to this negativity? Can we extract any leadership lessons from this moment in history? Some citizens […]

The post New Video: Leadership Lessons from Leon appeared first on EnergizeGrowth.

How can a junk business be the best consumer experience of any brand I’ve ever seen

by Graham Robertson @ Beloved Brands

Having been in our current house for 16 years, as our kids have gone from 4 up to 20 years old, we have naturally accumulated a lot of junk. Sure they are memories, but at Read more…

The post How can a junk business be the best consumer experience of any brand I’ve ever seen appeared first on Beloved Brands.

How Unilever is Translating the Dove Real Beauty Campaign for China

How Unilever is Translating the Dove Real Beauty Campaign for China


brandchannel:

If I only have an A-cup breast, will you still love me? So asks a new Dove campaign in China. On the read more:

Dove Sweetens Mobile Strategy with Ad Campaign

Dove Sweetens Mobile Strategy with Ad Campaign


Mobile Content Marketing Solutions

Dove Chocolate is running a great Valentine’s Day-themed feature in Zumobi’s TODAY SHOW app, including several delectable recipes featuring Dove Chocolate. In this feature Lauren Johnson @ Mobile Marketer breaks down the campaign: the strategy, the creative, and the execution: "Dove’s branding inside the app is

McDonald’s service hits rock bottom in drive thru ratings

by Graham Robertson @ Beloved Brands

McDonald’s was founded on the basis of customer service. Ray Kroc, the original McDonald’s CEO put huge emphasis on a customer first mentality: “McDonald’s is a people business, and that smile on that counter girl’s face Read more…

The post McDonald’s service hits rock bottom in drive thru ratings appeared first on Beloved Brands.

10 Things in Advertising This Week: Google Earth, Dove's New Campaign, Millennials and More - Storyful.

10 Things in Advertising This Week: Google Earth, Dove's New Campaign, Millennials and More - Storyful.


Storyful.

This week catch up on the latest from Facebook and Google as well as enjoy a ground-breaking campaign by Dove. The ad of the week, this week, is a cute Easter tale from Germany.

USB Bracelet Roundup: The Coolest Values in USB Wristband Tech

by Nicholas Kinports @ lonelybrand

Call it a USB bracelet, USB wristband, or flash drive bracelet, having connected tech means fewer tangled wires and cords. A cool USB bracelet is also an opportunity to make a fashion statement in a world increasingly combining technology and wearability. Our up to the second list covers the best value, style, and functionality available today. We also direct you straight to the best price on Amazon, ensuring products have at least a 4.0/5.0 star rating with a significant number of reviews. There’s a lot of bad tech out there, so we’ve got to make sure we keep it honest!

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates


JS Daw & Associates

By Isobel Chiang They say necessity is the mother of invention (humans required a more efficient mode of locomotion, so... Read more »

The 10 essential steps of the Creative Advertising process the Brand Leader must lead

by Graham Robertson @ Beloved Brands

When it comes to advertising, one of the biggest struggles that Brand Leaders have is when the project gets out of hand. While there are ten essential steps, the Brand Leader must keep their head Read more…

The post The 10 essential steps of the Creative Advertising process the Brand Leader must lead appeared first on Beloved Brands.

Good Campaign of the Week: Vice “Safe Sesh”

by D&AD @ Brandingmag

If there is anything that history has taught us, it’s that people will invariably do whatever they damn well please, with very little regard for consequence. So, when we’re talking about illegal substances, the ever so tiny matter of them being illegal is exactly that – ever so tiny. As long as they are readily […]

John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

Best Bluetooth Speakers 2017 Roundup With Outdoor and Waterproof

by Jonquil McDaniel @ lonelybrand

Finding the best Bluetooth speakers for means fitting your lifestyle, producing great quality sound, and coming in at a price you can afford. With so many Bluetooth speakers available on the market today though, it can be difficult to narrow down which is the best for you. To help you along your journey, here is a breakdown of some of the best Bluetooth speakers on the market today and their most notable features. Remember to pair them with one of our best Bluetooth earbuds picks for maximum audio enjoyment! Want to use your old speakers or stereo with Bluetooth? Head

Spotify tests self-service ad platform for streamed audio spots

by @ Mobile Marketer - Latest News

Marketers can create a radio spot on the music streaming service for as little as $250.

Hotel: How to Lure Chinese Tourists

by Gentlemen in China @ Marketing China

Hotel Marketing Strategies to attract Chinese Tourists. The travel and tourism industry is extremely competitive in china, so it’s crucial for individual hotels and hotel groups to establish and maintain a competitive advantage in their marketing efforts. The only way to do this is to create an important content marketing and integrate it into your overall […]

The post Hotel: How to Lure Chinese Tourists appeared first on Marketing China.

Iconosquare

by Joseph Carlini @ Social Media Marketing

When a company is using social media to market their product, they use many different platforms. Twitter, facebook, and Instagram are three of these platforms as examples. Using these platforms effectively can really help in growing awareness about a product … Continue reading

Bonus Videos: Overcoming Marketing Innovation Anxiety

by Lisa Nirell @ EnergizeGrowth

What is marketing innovation anxiety? It happens when we keep postponing innovation conversations and initiatives. Unfortunately, in Western cultures, most of us believe that looking busy is a badge of honor, so we default to the familiar—managing our daily problem inbox. My curiosity around marketing innovation anxiety, and the lack of a true commitment to […]

The post Bonus Videos: Overcoming Marketing Innovation Anxiety appeared first on EnergizeGrowth.

Dove Uses Data, Makes Customers Feel Beautiful

Dove Uses Data, Makes Customers Feel Beautiful


Target Marketing

A recent Infogroup study found that of the marketers surveyed, 47 percent are already seeing ROI on expenditures related to data technology. Data can always help improve targeting and messaging, but in some instances, it can help fuel creativity.

A brand for social change? The myth of Dove's 'real beauty'

A brand for social change? The myth of Dove's 'real beauty'


The Conversation

Why do women hate to have their picture taken? That’s the question Dove, the global beauty brand, asks in its latest advertisement. The video – see below – is part of Dove’s campaign for “real beauty…

Whole Foods

by Sara Analoui @ Social Media Marketing

               As a company, Whole Foods as wholly embraced social media at all levels of their company. Whole Food’s main Twitter account has 1.3 million followers . In addition to this main account, hundreds of independent whole food locations have … Continue reading

Current Video Trends In Real Estate

by admin @ Green Buzz Agency

The home buying process is so complex, and for real estate agents, it’s all about providing your customer with the valuable information they need to make a choice- and one of the best ways to do that is with video. Read more to learn about the ways the real estate industry is using video to their advantage.

The post Current Video Trends In Real Estate appeared first on Green Buzz Agency.

Netflix Star and Author Will Headline CLIC ’17

by Lisa Nirell @ EnergizeGrowth

We are pleased to announce Leon Logothetis, Author, Philanthropist, and host of “The Kindness Diaries” on Netflix, will headline CLIC ’17. If you have not yet seen some of these inspiring streaming episodes, you’re probably wondering: why would any sane person suddenly get the urge to travel the world, relying solely on the kindness of strangers? And […]

The post Netflix Star and Author Will Headline CLIC ’17 appeared first on EnergizeGrowth.

Diversity in Partnerships Is Uncomfortable – And That’s Good!

by Rachel Adrian @ JS Daw & Associates

By Jocelyne Daw In the coming years the community landscape will look dramatically different. Growing demands on resources and increasingly... Read more »

The post Diversity in Partnerships Is Uncomfortable – And That’s Good! appeared first on JS Daw & Associates.

John SanGiovanni

John SanGiovanni

by Max Herzig @ Mobile Content Marketing Solutions

Co-Founder, Director of Advanced UI

John has more than 20 years of experience as a product strategist, user interface architect, and technology entrepreneur. Prior to founding Zumobi, John was a Technical Evangelist for Microsoft Research, where he led external academic research funding in the areas of mobile technologies and user

Good Campaign of the Week: Keep Going #LikeAGirl

by D&AD @ Brandingmag

Always have proven once again that they are part of a unique collection of brands that care about young girls as well as selling products with their latest “#LikeAGirl” campaign. The multi-award-winning, original campaign came out three years ago, and it could have been enough to cement the brand as a clever and innovative thinker. […]

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

How Rolex Maintains Its Status as One of the Most Valuable Brands in the World

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

Rolex has a lot of history. Its watches and timepieces have been worn by the most influential icons in the world. Its been a constant companion of  world leaders, celebrities and influencers. So, it’s always been associated with status and prestige. But how has the luxury brand maintained its place at the top, for more […]

The post How Rolex Maintains Its Status as One of the Most Valuable Brands in the World appeared first on Word-of-Mouth and Referral Marketing Blog.

A Guide for Business: Engaging with the SDGs

by Rachel Adrian @ JS Daw & Associates

By Rachel Adrian The Sustainable Development Goals are a clear call for all sectors to get involved and momentum is... Read more »

The post A Guide for Business: Engaging with the SDGs appeared first on JS Daw & Associates.

Partnership Brokers Training – Applications Now Open!

by Rachel Adrian @ JS Daw & Associates

We are delighted to announce the Partnership Brokers Association together with JS Daw & Associates and Edmonton Chamber of Voluntary Organizations is... Read more »

The post Partnership Brokers Training – Applications Now Open! appeared first on JS Daw & Associates.

8 Steps to a Successful First 90 Days as a B2B CMO

by Bob Domenz @ Brandingmag

The role of Chief Marketing Officer, or any senior marketing position, is always a challenging one – and never more so than in the first 90 days. Whether you are a CMO or, as I have been, one of their trusted advisors, you know that preparing for and working through this initial stage is critical. […]

Expert: Why video needs more attention

Expert: Why video needs more attention

by Andrea Deal @ Mobile Content Marketing Solutions

Video as both a content and advertising medium can be a big boon to brands. That, according to new expert, who believes smart brands can cash in on video content.

Kristina: What is the pull of video for consumers?

Marla Schimke, Vice President of Marketing, Zumobi: Video content enables brands

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

About Dove

About Dove


Dove US

Find out more about our vision to help make beauty a source of confidence, not anxiety, here.

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

An Update on Shared Value Around the World

by Rachel Adrian @ JS Daw & Associates

So far, 2017 has been a year of stability and scaling for shared value. Shared value was introduced over six... Read more »

The post An Update on Shared Value Around the World appeared first on JS Daw & Associates.

The Best of Global Digital Marketing in Kuala Lumpur, Malaysia

by Best Marketing @ Best Marketing

19th July 2016 In cooperation with Adoi Magazine More information coming soon!

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog


Word-of-Mouth and Referral Marketing Blog

Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. There wasn’t much of a corporate strategy …

Uber

by Shaun Verma @ Social Media Marketing

Uber is a company that drives brand identification through an interdisciplinary team. It’s a company that has absolutely captured the groundswell from ground up, and there is no better place to see this than on their social media. The integration they … Continue reading

How L’Oréal Became a Top Global Beauty Brand

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top? In part, through innovations in technology, beauty and advertising. 1. Makeup.com – publishes great articles and social media posts A quick look at L’Oréal’s Makeup.com reveals beauty […]

The post How L’Oréal Became a Top Global Beauty Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

#FindTheTruck #FindAFriend Campaign Proposal

by jasmineskyegrillmeier @ Ohio University Strategic Social Media

By Jasmine Grillmeier, Liz Sanz, Shyann Williams The Boutique Truck is Columbus, Ohio’s first mobile fashion truck specializing in trendy and cute clothing. The truck travels around different areas of Columbus and the surrounding Ohio areas to set up shop and host parties. They have a decent social media presence currently, but their presence could […]

Social Purpose Marketing for Behaviour Change

by Rachel Adrian @ JS Daw & Associates

By Rachel Adrian Recent years have seen a huge increase in companies getting involved in social purpose marketing. Rather than... Read more »

The post Social Purpose Marketing for Behaviour Change appeared first on JS Daw & Associates.

Video's Leading Role in the Mobile Revolution

Video's Leading Role in the Mobile Revolution

by Andrea Deal @ Mobile Content Marketing Solutions

Seven years into the mobile revolution, and it has shown no signs of slowing down. In fact, the use of mobile has continually grown year over year, with a 58 percent increase in 2015 alone.

By now, we are all familiar with mobile's momentum and the many reasons people pick

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

Dove, please for the love of God, stop making videos and just make soap

Dove, please for the love of God, stop making videos and just make soap


The Daily Dot

Dove, please for the love of God, stop making videos and just make soap.

How Halo Remains Relevant Over A Decade After Its Debut

by Benjamin Leong @ Word-of-Mouth and Referral Marketing Blog

How Halo 5’s advertisements smashed into the Top 1% of all iTunes tracks — 14 years after Halo first debuted Ah, Halo. The first Halo game was launched on Xbox in 2001, but the franchise is still going strong 14 years on with the 2015 release of Halo 5. Their branding was so wildly successful that as […]

The post How Halo Remains Relevant Over A Decade After Its Debut appeared first on Word-of-Mouth and Referral Marketing Blog.

Glenn Avenue Soap Company Campaign Proposal

by Kelsey Miller @ Ohio University Strategic Social Media

Our ultimate goal for Glenn Avenue Soap Company is to increase social media following by incorporating our client more into the local community of Columbus and increasing brand loyalty and recognition. We developed three different tactics that incorporate this goal and help accomplish it. Each tactic brings our brand into the community, encourages following, and […]

New Axe ad campaign trying to be the "Dove" brand for young men

New Axe ad campaign trying to be the "Dove" brand for young men


Beloved Brands

The Axe consumer has grown up and now Axe wants to grow up with that consumer. When my son was 13, he started using the Axe brand. One day, I was walking p

Report: Snap's hardware lab cuts marketing jobs after leadership change

by @ Mobile Marketer - Latest News

The lab that makes the Spectacles video-camera glasses named Mark Randall as its new head.

Amazon reveals how it thinks about advertising

by Sarah Vizard @ Marketing Week

The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not just as a sales tool.

The post Amazon reveals how it thinks about advertising appeared first on Marketing Week.

Stereotypical TV ads ‘causing resentment’ among consumers

by Leonie Roderick @ Marketing Week

TV advertising still relies too heavily on outdated stereotypes, new research suggests.

The post Stereotypical TV ads ‘causing resentment’ among consumers appeared first on Marketing Week.

Fine Vines: Atlanta CMO Annual Social Highlights

by Lisa Nirell @ EnergizeGrowth

What do you get when you blend fun conversation, carefully selected wine pairings, and Balinese cuisine? A recipe for a highly memorable Atlanta CMO Annual Social! We celebrated our first year with our Marketing Leaders of Atlanta charter members. CMOs from QASymphony, Innovergent, Walker & Dunlop, iHealth Innovations, and others participated. Many joined me in sipping some […]

The post Fine Vines: Atlanta CMO Annual Social Highlights appeared first on EnergizeGrowth.

Coca-Cola

by Caroline Federico @ Social Media Marketing

  One company that has achieved social media maturity is the Coca-Cola Company. Their innovative thinking has abled them to keep their traditional look, while adding a modern flare. Coca-Cola has achieved social maturity because they have worked hard to … Continue reading

Dove: The Most Impressive Brand Builder | Aaker on Brands

Dove: The Most Impressive Brand Builder | Aaker on Brands


Prophet Thinking

Dove has grown tremendously in an intensively competitive arena with established competitors largely through their brand building efforts. Learn more.

Thomas Barta: Marketers must stop being digitally naïve

by Thomas Barta @ Marketing Week

The label 'digital' makes marketers throw all leadership rules overboard. They shouldn’t.

The post Thomas Barta: Marketers must stop being digitally naïve appeared first on Marketing Week.

Top 4 tips for a strong video strategy

Top 4 tips for a strong video strategy

by Andrea Deal @ Mobile Content Marketing Solutions

Using video as part of a brand's message is simple, but getting the right engagement is much more difficult. One expert offers 4 tips for a better video strategy.

First, think distribution

"We hear this a lot, but brands should create content with a mobile-first mindset, in that the length

The C-Suite: Rusty Robertson, Co-Founder of Stand Up To Cancer

by Sidney Evans @ Brandingmag

Stand Up To Cancer was conceived by a group of indomitable women with a singular vision to raise money for cancer research by simplifying the fundraising model. Their forward-thinking model reimagined the traditional silo approach by providing funding over a three/four-year basis to collaborative, multi-disciplinary teams. The innovative approach aptly branded “Dream Teams” has donated […]

FinTech, the Incredible Growth of P2P (Peer to Peer) in China

by Gentlemen in China @ Marketing China

Internet and new technologies have allowed China to have a wider vision and openness on its environment. Social networks today also facilitate P2P transactions (peer-to-peer) by allowing a better match between supply and demand, which was not feasible before. We are in an era where the adoption of the smartphone by a majority of the […]

The post FinTech, the Incredible Growth of P2P (Peer to Peer) in China appeared first on Marketing China.

The Best of Global Digital Marketing in Dhaka, Bangladesh

by Best Marketing @ Best Marketing

26th September 2016

Zumobi Named as One of Seattle's Top Companies to Work For - 4 Years & Counting

Zumobi Named as One of Seattle's Top Companies to Work For - 4 Years & Counting

by Andrea Deal @ Mobile Content Marketing Solutions

Zumobi is excited to announce that we have been recognized as one of Seattle Business Magazine’s Best Companies to Work For in 2016. This marks the 4th year that Zumobi has been recognized for our excellent executive leadership, team focused culture and generous work-life balance. Zumobi is focused on

Experts Weigh in on the Future of Business Giving

by Rachel Adrian @ JS Daw & Associates

By Joe Waters, Selfish Giving Business giving is changing and nothing reflects this more than how they interact with charity.... Read more »

The post Experts Weigh in on the Future of Business Giving appeared first on JS Daw & Associates.

Nokia

by @ Welcome to the Digital Viral Marketing Academy

The latest viral from Nokia shows how one consumer electronics brand is achieving cut-through in a crowded market.

Note: This video clip may take a few moments to load

#KeysToColumbus

by alexandriaschell @ Ohio University Strategic Social Media

Our campaign is centered on a new Twitter account, @JoinUSColumbus, and a new hashtag, #KeystoColumbus. The overarching goal of the campaign is to increase awareness of the Certified Tourism Ambassador program in Columbus, while the more specific objective is to obtain 3,000 followers on the new Twitter account. We aim to reach 3,000 followers for […]

Dove Ads | Digital Marketing & Social Media Campaigns

Dove Ads | Digital Marketing & Social Media Campaigns


Digital Agency Network

Featuring creative Dove ads, inspiring Dove digital marketing campaigns, social media marketing campaigns, Dove commercials and hot news.

If you want to do great work in Marketing, go work on a boring product. 

by Graham Robertson @ Beloved Brands

I started my career in kids cereals and every time I tried to do something interesting, I was told “No, we can’t do that” or my VP looked at me sideways like I was crazy. Read more…

The post If you want to do great work in Marketing, go work on a boring product.  appeared first on Beloved Brands.

Dove campaign reflects a beautiful strategy

Dove campaign reflects a beautiful strategy


Marketing Magic

Written by Shirley Lichti, for The Record, June 21 , 2006

The Real Story Behind the Success of Dove's Campaign for Real Beauty

The Real Story Behind the Success of Dove's Campaign for Real Beauty


MarketingProfs

Marketing Strategy - Contrary to popular opinion, Boomer women aren't in denial about aging. Advertisers are. And the women they're supposed to be trying to connect with are getting annoyed.

Virtual Reality Is Changing The World: 2017 Developments in VR

by admin @ Green Buzz Agency

Virtual reality is bringing forth a vast array of exciting options and experiences that are applicable in our daily lives, not only through education and work, but also for destinations we may never be able to experience otherwise. This is a technology that will not to be short lived or just another trend. Virtual reality is changing our world, constantly molding to fit society and give people limitless opportunities. Are you ready for what’s to come?

The post Virtual Reality Is Changing The World: 2017 Developments in VR appeared first on Green Buzz Agency.

Donate Life America Campaign Pitch

by Emily Barber @ Ohio University Strategic Social Media

“You never think it will happen to you.” This mindset gives us the courage to take risks, but it can also prevent us from taking action. Organ donation is a tough subject to approach, but what if we changed that? What if audiences of Donate Life knew exactly why organ donation was important and how […]

Bag Borrow or Steal’s mobile Web experience integrates content, commerce

Bag Borrow or Steal’s mobile Web experience integrates content, commerce

by Andrea Deal @ Mobile Content Marketing Solutions

Bag Borrow or Steal is combining content and commerce in a new app-like mobile Web experience that integrates its blog, Twitter and Instagram feeds with direct links to featured items that can be purchased.

The online handbag retailer partnered with Zumobi on the strategy, which also includes a personalization element,

Good Campaign of the Week: Saatchi & Saatchi “Open Your Eyes”

by D&AD @ Brandingmag

Gender equality may be a subject that’s on everyone’s minds in 2017, however, a new film directed Jake Dypka through Indy8, invites viewers to actually see a gender divide, through clever use of videography. “Open your eyes”, which debuted at Saatchi & Saatchi New Directors’ Showcase in June, examines stereotypes projected onto young boys and […]

Exercise: Apple and iRack - parody or flattery? But the message gets spread...

by @ Welcome to the Digital Viral Marketing Academy

Many marketers fear a loss of control when it comes to the digital spaces. The music industry was the first to feel the crunch at the hard end of piracy in the mid nineties, and since then, pretty much every sector has had to learn that in these new places marketers cannot control the message the way they have in the past. Arguably the risks are there regardless of whether the brand is making an effort in digital marketing, but remember that customers have loud voices and some will have no qualms about speaking their mind. A tiny minority may also have the tools to create content, or take content from other media and make it widely accessible; hence the viral effect... This North American comedy sketch was aired about the same time as Apple launched the iPhone. It's a great sketch, but through the web it's had the kind of super-distribution that many brands could never even dare dream of. At the Digital Training Academy we want your learning to be fun, so take a look at this link on YouTube, enjoy the film, and then reflect on the implications.

Exercise: Digital marketing - dialogue, not monologue please

by @ Welcome to the Digital Viral Marketing Academy

The digital networked society is a great leveller. The relationship between brands and consumers has shifted. The structure of communications has undergone this massive leap. While the smart thinking in marketing is leaping to embrace a whole new way of doing things, much of the practice in marketing still clings to the past. That's why it wasn't just gutsy, but a strategically brilliant move for Microsoft to use a television style commercial to make the point for them. It's a TV style commercial that challenges the conventional way of marketing thinking. It's from a firm promoting internet advertising, and it's being seen mainly as a viral. We've been using it here at the Digital Training Academy since it launched.


Why Marketing ROI Often Misses the Point

by Lisa Nirell @ EnergizeGrowth

It was a crisp fall day in October 2000. I was preparing for a big presentation to the leadership team in Microsoft’s Redmond, WA headquarters. As an outside consultant working for Siebel Systems, I needed to prove myself quickly, and demonstrate that we were generating a solid marketing ROI for them. This was an exciting […]

The post Why Marketing ROI Often Misses the Point appeared first on EnergizeGrowth.

Hack your commute: Don’t buy into brain training

by Michael Barnett @ Marketing Week

Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

The post Hack your commute: Don’t buy into brain training appeared first on Marketing Week.

Barbadillo boosts engagement rate 4x with NFC-connected bottles

by @ Mobile Marketer - Latest News

SpeedTap tags let consumers interact with "smart bottles" by tapping them with their smartphones.

Facebook rolls out new offline targeting tools to all advertisers

by @ Mobile Marketer - Latest News

First reported to be in testing last month, the tools are already driving results for brands like KFC, Dick's Sporting Goods and Macy's. 

Unilever vows to drop sexist stereotypes from its ads

Unilever vows to drop sexist stereotypes from its ads


the Guardian

Sunsilk, Dove and Lynx maker unveils global strategy after research suggests just 2% of ads show intelligent women

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

Zumobi Expands New York Office & Appoints Former Conde Nast Executive John McCormick as VP of Sales East

Zumobi Expands New York Office & Appoints Former Conde Nast Executive John McCormick as VP of Sales East

by Andrea Deal @ Mobile Content Marketing Solutions

Seasoned Media Veteran Joins Leading Mobile Content Marketing Company’s New York Office to Support Growth

Seattle, Washington – April 25, 2016 – Zumobi, a leader in mobile content marketing solutions, today announced the appointment of seasoned executive, John McCormick, as the company’s new Vice President of East Coast Sales. With

Getting viral marketing to work effectively for your brand

by @ Welcome to the Digital Viral Marketing Academy

Digital Viral & Buzz Marketing Academy (Advanced)
Writing your viral marketing plan

23rd June 2008 | London


Why do some campaigns gain a life of their own on the web and others never get talked about? Why do some marketing budgets stretch much further than others on the web? Why do some firms fail to unlock the value of their existing websites, content and messaging? Viral and buzz marketing are powerful sets of tools and in the right hands they can transform a web marketing presence. In the early days of the web, viral was confined to emails and video clips, but today’s rich landscape includes the range of social media, widgets and rethinking the design of your own website. Digital marketing veteran Danny Meadows-Klue leads this intensive Digital Training Academy (advanced level) which includes a marketing planning workshop that will help you turn these ideas into a structured plan for your business. If you’ve always wanted to learn how viral marketing works, then this is just what you’ve been looking for.

Materials: Materials are restricted to participants.
Bookings: To apply for a place email our events team.

Real Beauty Brings Real Results for Dove’s Marketing Campaign

Real Beauty Brings Real Results for Dove’s Marketing Campaign


Ohio University Strategic Social Media

by Lauren Coulson Reed When it comes to marketing campaigns, it’s not always about what you do, as it is how you do it. Dove’s “Real Beauty Sketches” campaign became successful by targeting women’s…

Dove targets Indian women with country-specific feel-good campaign

Dove targets Indian women with country-specific feel-good campaign


CosmeticsDesign-Asia.com

Dove has launched the first campaign from its ‘Masterbrand’ directed specifically at consumers in India, in a move which confirms the country’s rising prominence for personal care players.

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence


GFluence

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.The Original Dove Real Beauty CampaignIt all started in 2003 in the UK. Remember these billboards?Source: Creativebrief.comSince then [...] Read more

Study: Mobile ad effectiveness increases 30% from prior year

by @ Mobile Marketer - Latest News

Consumer packaged goods companies yielded better return on ad spending, 4Info found.

Partnerships at the Heart of the Sustainable Development Goals

by Rachel Adrian @ JS Daw & Associates

By Rachel Adrian The 17th Sustainable Development Goal stands out as different from all the others. While the other goals... Read more »

The post Partnerships at the Heart of the Sustainable Development Goals appeared first on JS Daw & Associates.

China’s Ready-To-Wear Clothing Market for Children

by Gentlemen in China @ Marketing China

We see a strong demand in the ready-to-wear market for children in China over the last few years. Indeed, many factors explain the development of the market that knows for the moment, happy days. The Chinese market is changing, the improvement of household purchasing power, the lifting of the one-child policy, the growth of the […]

The post China’s Ready-To-Wear Clothing Market for Children appeared first on Marketing China.

10 Real Signs of Partnership

by Rachel Adrian @ JS Daw & Associates

Jocelyne Daw with Yeshe Smith Since I started my consulting firm over seven years ago, partnership – brokering, coaching, training... Read more »

The post 10 Real Signs of Partnership appeared first on JS Daw & Associates.

How To Get Word-of-Mouth: 40+ Successful Examples To Learn From

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Over the past year, the ReferralCandy blog has been analyzing and dissecting all sorts of word-of-mouth successes: Established brands, new ideas on Kickstarter, and everything in between. We’ve read countless books and studies about the subject: Made to Stick, Tipping Point, Unleashing the Ideavirus, Contagious… you name it, we’ve probably read it. We’ve learned a […]

The post How To Get Word-of-Mouth: 40+ Successful Examples To Learn From appeared first on Word-of-Mouth and Referral Marketing Blog.

American Airlines deploys London taxis to deliver real-time mobile ads

by @ Mobile Marketer - Latest News

Classic black cabs equipped with geofencing tech are raising awareness for the airline's 16 daily flights from London to New York.  

dove’s beautiful corporate social responsibility

by Cory Richardson @ 602 Communications

The post dove’s beautiful corporate social responsibility appeared first on 602 Communications.

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

The New York Times’ Head of Audience and Brand, David Rubin – Don’t Panic No. 05

by Dominik Prinz @ Brandingmag

“Without a doubt, the biggest challenge in the recent past has been to entice people to actually pay for news.” The New York Times has done a great job of tackling this challenge; by repositioning itself around “the search for the truth,” the brand has caught the mood of a generation. And the results are […]

Intone P6 Wireless Headphones Review

by Nicholas Kinports @ lonelybrand

The Intone P6 Wireless Headphones are a relatively newcomer brand to the category, and pair nicely with most Bluetooth products. We recently received a review pair of the rather handsome white and gold edition, and have been putting the product through it’s paces. As you may have read from our previous review of the best bluetooth earbuds, there are more than a few products on the market. Our recent research shows that over 100 new bluetooth headphones are being introduced every month, further confusing matters.The Intone P6s have a certain style that’s all their own, with several color options to

The Best Bluetooth Headphones Under 100 Dollars

by Nicholas Kinports @ lonelybrand

Finding the best Bluetooth headphones under 100 dollars wasn’t easy. Thanks to our team of reviewers we’ve selected the best of the lot so you don’t have to. Let’s face it, a hundred bucks is a good chunk of change to spend on headphones. The sub-$100 market is not as popular as our roundup of best wireless earbuds on the market today, simply due to the fact that you will be making compromises on battery life, sound quality, or both. Fear not! We’ve invested time to find the diamonds in the rough. If you enjoy our list please use the links

Too busy to write a Creative Brief? Then, at least write a Mini Creative Brief

by Graham Robertson @ Beloved Brands

With social media, digital advertising and search media, things are moving faster than ever. You still need a Creative Brief. However, you might need to try our Mini Creative Brief. Opportunities come to brand leaders Read more…

The post Too busy to write a Creative Brief? Then, at least write a Mini Creative Brief appeared first on Beloved Brands.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

Real Beauty? Measuring the Dove Marketing Program's Success

Real Beauty? Measuring the Dove Marketing Program's Success


EnergizeGrowth

More than 10 years after its debut, the Dove Real Beauty program remains a marketing icon and a source of controversy. What did it accomplish?

Dove communication in China - Marketing China

Dove communication in China - Marketing China


Marketing China

Dove Advertisment Episodes for Christmas   I will show you today two TV commercials of Dove, the No.1 chocolate brand in China. Chinese consumers like these ads from Dove. That fostered the positive image of the brand  already  leader in the chocolate market in China with 1/3 of market share regarding the value. The two …

#speakbeautiful

by Rachel Fuhrman @ Dove – Social Media Marketing

Dove is a skincare company with a mission that is far from solely focused on the skin deep surface. Dove has made itself a leader in the movement for women empowerment and self confidence. The company has been able to … Continue reading

Hootsuite

by Anne Smith @ Social Media Marketing

Social media management tools have become so popular and many companies rely on these tools.  Hootsuite is a social media monitoring tool that provides social media metrics.  Social media metrics are very important because they increase engagement, customer traffic, and … Continue reading

As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster

by Dale Buss @ brandchannel:

DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome

The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

Brothers Drake #EntertainWithMEAD

by jillianbarcia @ Ohio University Strategic Social Media

Through our Social Media Campaign Proposal, the primary goal is to increase the bond between Brothers Drake Meadery and the community, as well as the consumers around them. Brothers Drake Meadery cares about the community in Columbus, and wants to give back to them the freshest mead made from locally grown ingredients. With hopes of […]

Dove's new body wash bottles are designed to match different body types — and the internet can't stop making fun of it

Dove's new body wash bottles are designed to match different body types — and the internet can't stop making fun of it


Business Insider

Dove's latest "Real Beauty" campaign just fell flat, and the memes are glorious.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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