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Dove Be Beautiful Campaign

Choose Beautiful: Dove Continues Real Beauty Campaign

Choose Beautiful: Dove Continues Real Beauty Campaign


brandchannel:

Dove continues Real Beauty campaign with Choose Beautiful to show how women label and limit themselves

Coca-Cola Renew: “We Are Coca-Cola—And So Much More”

by Dale Buss @ brandchannel:

#CocaColaRenew US corporate branding campaign celebrates its brands and people

The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.

Framing of Dove's 'Choose Beautiful' Campaign is a Farce

Framing of Dove's 'Choose Beautiful' Campaign is a Farce


Colorlines

Dove is back with another ad that is supposedly centered around teaching women how to feel beautiful. Miriam Zoila Pérez calls B.S.

Dove's ridiculous new body wash bottles are the apotheosis of its "real beauty" campaigns

Dove's ridiculous new body wash bottles are the apotheosis of its "real beauty" campaigns


Quartz

All soap bottles—I mean, women—are beautiful as they are.

Dove Real Beauty Asks Women to Choose Between ‘Beautiful’ and ‘Tiger’

Dove Real Beauty Asks Women to Choose Between ‘Beautiful’ and ‘Tiger’


Reductress

Dove is continuing its Real Beauty campaign with another moving experiment that shows how insecure the average woman really is, even in the face of certain death. In a half-dozen malls in cities around the world, Dove took two identical, side-by-side entryways and marked one as “Beautiful” and the other one as, “This Door Has a Giant Fucking Tiger Behind It”. Surprisingly, women in all locations were hesitant to identify themselves as beautiful, despite the fact that the other door did have a real tiger behind it. “I guess I don’t want people to think I’m full of myself,” screamed Berkeley undergrad Rebecca Green, as the tiger viciously tore off a hunk of flesh from her leg. “I mean, I’m okay, but I wouldn’t say I’m beautiful.” The video shows women of all shapes, colors, and sizes considering the two signs before ultimately walking through the door marked, “This Door Has a Giant Fucking Tiger Behind It” and then being savagely eaten alive by a hungry big cat. Since it went online Tuesday, the grisly, touching video has nearly one million views. “We wanted to show just how loath women are to call themselves beautiful,” says Dove spokesperson Linda Weiss. “Also, we had a ton of extra tigers lying around.” The women who participated in the experiment gave vulnerable on-camera interviews while being eviscerated by one of earth’s most fearsome apex predators. “I didn’t want to die. I just wanted to go use this gift card,” admits Sao Paolo resident Gisela da Silva, while she desperately tries to wrench her remaining arm from the tiger’s merciless bite, “but I guess us women are just programmed to not love ourselves.” “When I walked through the door marked, ‘This Door Has a Giant Fucking Tiger Behind It’, I didn’t feel so good afterward,” says Yang Chao, a Shanghai-based art dealer, between bloodcurdling screams. “I wish I didn’t have to be this self-conscious about how I perceive myself.” Twitter users around the globe are responding enthusiastically to the horrifying footage of real tigers eating real women, sharing the link with the hashtag #ChooseBeautifulNotTiger. “Good God, won’t somebody help them?” says one comment. “Won’t somebody help these women feel beautiful?”

As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster

by Dale Buss @ brandchannel:

DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome

The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.

Dove Real Beauty Sketches Is Most Viewed Ad Of All Time

Dove Real Beauty Sketches Is Most Viewed Ad Of All Time


Unruly

Dove Real Beauty Sketches Becomes The Most Viewed Online Video Ad Of All Time

Breaking the Dove "Choose Beautiful" Campaign - The LAMP

Breaking the Dove "Choose Beautiful" Campaign - The LAMP


The LAMP

Hot off the presses, check out this remix we received from one MediaBreaker/Studios user talking back to the "Choose Beautiful" campaign launched by Dove!

This Dove Campaign Will Encourage You to Define Beauty in Your Own Terms

This Dove Campaign Will Encourage You to Define Beauty in Your Own Terms


Makers

Since its Campaign for Real Beauty was launched in 2004, Dove has continued to aim for a world where beauty is "a source of confidence, not anxiety."Stemming from this vision came its 2010 Movement for Self-Esteem, which led to the release of Dove's "largest global study... on women's relationship...

Dove Has Women Walk Through Doors Labeled "Beautiful" Or "Average" In Latest Campaign

Dove Has Women Walk Through Doors Labeled "Beautiful" Or "Average" In Latest Campaign


BuzzFeed

Once again, soap is acting condescending. This post has been updated.

Check Out Dove’s New ‘Real Beauty’ Campaign

Check Out Dove’s New ‘Real Beauty’ Campaign


Fortune

It’s confusing a lot of people.

How Dove's Real Beauty Video Touched a Nerve and Went Viral [VIDEO]

How Dove's Real Beauty Video Touched a Nerve and Went Viral [VIDEO]


The Content Strategist

The heart string-tugging video, created by Ogilvy & Mathers Brazil, has social and mainstream media buzzing. Here's why.

7 SFW Examples Of How Pornhub Generates Word-Of-Mouth

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Marketers have long embraced the adage “Sex Sells” but only very recently have they had to ponder what “Sells Sex”. The most difficult question here is… how do you get people talking about porn? Despite its gradual ascension from taboo into the mainstream, porn isn’t something most people talk about having lunch with the in-laws […]

The post 7 SFW Examples Of How Pornhub Generates Word-Of-Mouth appeared first on Word-of-Mouth and Referral Marketing Blog.

3 Problems I Have With Dove’s “Campaign For Real Beauty”

3 Problems I Have With Dove’s “Campaign For Real Beauty”

by Claire Hannum @ The Frisky

Today, after 10+ years of relentless ads, Dove's "Campaign for Real Beauty" was named #1 in the Advertising Age list of top ad campaigns of the 21st century for its mission to, according to the magazine, "change societal notions about beauty." Sorry, but I find that totally lame. I'm also really sick of hearing about this campaign. Of…

Summer Intern Needed for 22×20 Activist Campaign

by Emily Long @ The LAMP

Want hands-on experience managing an activist campaign this summer? Interested in promoting media literacy, engaging young voters and fighting fake news? Ready for close career mentorship? Then The LAMP has...

The post Summer Intern Needed for 22×20 Activist Campaign appeared first on The LAMP.

Dove Campaigns

Dove Campaigns


Dove US

Learn more about Dove campaigns here and watch your favorite videos from Real Beauty Sketches to Choose Beautiful.

Dove Unveils Choose Beautiful Campaign

Dove Unveils Choose Beautiful Campaign


HAPPI

New film and global partnership with Tina Brown’s Women In The World.

Dove ripped apart for latest #RealBeauty campaign featuring curvy bottles

Dove ripped apart for latest #RealBeauty campaign featuring curvy bottles


AOL.com

'You're a straight up b---- if you buy the skinny Dove bottle.'

Dove Choose Beautiful

Dove Choose Beautiful


Dove US

How to feel beautiful? We think this is a question of choice. Find out how women all over the world are choosing beautiful - and join them here…

Is Dove's 'Choose Beautiful' Campaign Sending The Wrong Message?

Is Dove's 'Choose Beautiful' Campaign Sending The Wrong Message?


Elite Daily

Being labeled beautiful isn't everyone's top priority, believe it or not.

Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now

by Jamie Fraser @ Unruly

Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them in this handy list so you can catch up before the weekend. Among the big hitters, we have Apple with an energetic push for its latest smartwatch. The spot features a skateboarder-cum-gymnast dancing...

Read More

The post Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now appeared first on Unruly.

BuzzFeed Pulls a Post Criticizing Dove's "Beautiful/Average" Campaign

BuzzFeed Pulls a Post Criticizing Dove's "Beautiful/Average" Campaign


Racked

"We are trying not to do hot takes."

Dove, please for the love of God, stop making videos and just make soap

Dove, please for the love of God, stop making videos and just make soap


The Daily Dot

Dove, please for the love of God, stop making videos and just make soap.

Dove teams up with Shonda Rhimes on Real Beauty campaign

Dove teams up with Shonda Rhimes on Real Beauty campaign


latimes.com

Dove Real Beauty Productions will highlight how everyday women think Hollywood should portray real beauty.

Do you think you are beautiful: Dove's 'Choose Beautiful' campaign - The Designers Studio

Do you think you are beautiful: Dove's 'Choose Beautiful' campaign - The Designers Studio


The Designers Studio

Dove's Campaign For Real Beauty debuted in Canada in 2004...the hugely successful Dove campaign for Real Beauty turned eleven years old. Not only has the campaign been useful in encouraging diversity in beauty, it has also been one of most successful advertising campaigns of the decade...

Copyranter: Dove's femvertising is anything but 'real' - Digiday

Copyranter: Dove's femvertising is anything but 'real' - Digiday


Digiday

For over 10 years, the personal care brand has passive-aggressively assaulted women’s physical insecurities to sell beauty products, argues Mark Duffy.

Racism in Dove

by fashionista 04 @ Media and Cultural Analysis, Spring 2014

    The silhouette of the namesake bird. People all around the world recognize this logo without batting an eyelid: but in case you are not familiar with it, it’s Dove. Fifty years ago it was just a beauty bar that offered a new formula for cleansing creams, but today it is a “global masterbrand” […]

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women


TakePart

It's been 10 years since Dove launched its “Campaign for Real Beauty”—a stark series of ads that were radical and simple in equal measure—featuring lovely, normal-sized women who didn’t need Photoshop to look radiant. The ads, which ran in 2004 and 2005, lacked any screed about the pressures that come with being a woman in a visual culture that’s awash in creatively lit, digitally manipulated images of dangerously thin models. The folks behind the campaign simply let us feel our own shock at seeing women with normal curves and natural faces being celebrated for their beauty in a national advertisement. Dove didn't stop there. The soap maker added rocket fuel to the conversation in 2006, when its time-lapse "Evolution" video went viral. The movement to expose marketers' use of trickery to convince us that we're failing if we don't have flawless skin and breathtaking bodies was here to stay. Significant progress has been made since Dove's campaign: The American public, the blogosphere, and the Twitterverse now routinely call out magazine publishers and marketers for digitally altering images of girls and women to shrink their bodies, smooth their faces, and otherwise morph them to fit an unrealistic, narrow ideal of beauty. The pace is quickening. In just the past few months, there's been even more progress and a few moments that drove the dialogue forward. 1. The more bare skin a campaign flaunts, the more Photoshop it typically gets. But American Eagle says its new campaign for the Aerie line of lingerie will not use any altered images of models. Instead, “real” girls and women can upload unretouched photos of themselves to a photo gallery. Sure, it’s pretty screwed up that selling underwear using real photos of gorgeous, skinny young girls (instead of digitally improved gorgeous, skinny young girls) is seen as groundbreaking. But moving away from the idealized versions of women who don't exist is a footstep Dove took, and the clothier is now following its lead. “It’s great that we’re beginning to break that down,” said Heather Arnet, executive director of the Women & Girls Foundation, of the fakeries that line the glossies. 2. Forever Yours Lingerie didn't stop working with model Elly Mayday when she was diagnosed with ovarian cancer last year. It featured beautiful shots of her with surgical scars unhidden and no wig or digital fakery to hide the baldness that resulted from her cancer treatment. Rather than looking like something’s missing, Mayday’s baldness comes across as strong and sexy. It’s empowering for the rest of us to see a woman outside the beauty mold we’ve been sold for so long—and to find ourselves aspiring to emulate her sexy confidence and appeal. (Forever Yours also gets points for raising money toward Mayday’s medical expenses.) 3. A new time-lapse video released by Hungarian pop star Boggie shows her singing a pop song called “Nouveau Parfum” while being Photoshopped, a fresh take on Dove's "Evolution" that's amplified by the resigned expression on her face. As the song unfolds, pieces of her disappear and are overwritten: Boggie’s eyes, like everyone else’s, aren’t exactly symmetrical. So one is deleted, then replaced by an exact copy of the other. Not a single square inch of her face or hair is left untouched. 4. Earlier last month during the Golden Globes, actor Diane Keaton took the stage to honor Woody Allen, her tousled hair and menswear-chic outfit reminding us of the trend she set when Annie Hall hit theaters in 1977. It was also clear on high-definition screens across America that at 68, she's got (oh, the horror!) lots of lines on her gorgeous face. When her speech ended, the network cut to a commercial break featuring Keaton selling L'Oréal cosmetics without a line on her digitally enhanced face, seemingly sporting the skin of a 25-year-old. Twitter, Instagram, and Facebook quickly lit up with scorn. That social media response is valuable, Arnet says, because younger women and girls are active on Instagram and Twitter and are participating in those conversations. 5. Former Cosmopolitan editor Leah Hardy drew attention for admitting that during her tenure the magazine routinely Photoshopped out the protruding bones of super skinny models to keep readers from seeing how emaciated the models really were. Since that admission surfaced, before-and-after comparisons of bone-thin models and their healthier-looking altered images have been popping up around the Web. Apparently the world’s top fashion magazines, despite the huge budgets at their disposal, cannot find a single woman on the planet who isn’t either too thin or too fat for their liking. It’s further reinforcement of the conclusion we’d love to share with every tween girl who’s just beginning to notice her appearance: The elusive “perfection” that every cosmetic company and clothing retailer is trying to sell you does not exist. 6. Mindy Kaling might not have minded, but many other people did: When Elle magazine published covers for its February 2014 issue featuring Kaling, readers and pundits immediately questioned why Kaling's cover was a black-and-white close-up rather than the full-color, full-body shots of the other (skinnier and more "conventionally" beautiful) actors. That's the key: We've begun to make a habit of questioning how women are depicted and what tools are being used to change or edit their appearance for public consumption. Yes, the visual landscape is still awash with altered images, surgically altered models, and the pressure to be thinner, younger, and closer to the narrow beauty ideal that so much marketing pushes on us. Marketers aren’t going to stop selling us

Shonda Rhimes Is On a Mission to Give You Olivia Pope-Level Confidence in Yourself

Shonda Rhimes Is On a Mission to Give You Olivia Pope-Level Confidence in Yourself


PEOPLE.com

The television producer and beauty brand are on the hunt for real women to share their real stories of beauty with the world

Dove’s “choose beautiful” campaign reinforces commitment to long term strategy

Dove’s “choose beautiful” campaign reinforces commitment to long term strategy


Five-Minute Marketing

Whether you love Dove or hate them, think they connect well with their target group, or are pirating a cause to hawk their wares, you can’t argue with the consistency or their messaging. Last week …

Dove’s commitment to women continues to evolve with new “Choose Beautiful” campaign

Dove’s commitment to women continues to evolve with new “Choose Beautiful” campaign


Women in the World in Association with The New York Times - WITW

Choose Beautiful celebrates beauty as a personal, universal choice

‘Choose Beautiful’ — Dove Inspires Women To Feel Better Than Average

‘Choose Beautiful’ — Dove Inspires Women To Feel Better Than Average


Hollywood Life

96 percent of women would not choose the word ‘beautiful’ to describe how they look, according to a new global study by Dove. The beauty brand is looking to change that with a film called ‘Ch…

Mom Must Choose Between 2 Doors. Watch What Happens When She Walks Through…

Mom Must Choose Between 2 Doors. Watch What Happens When She Walks Through…


LittleThings.com

Feeling beautiful is a personal choice women should feel empowered to make for themselves, every day. According to a study conducted by Dove, 96% of women said they wouldn’t choose the word “beautiful” to describe themselves — although about 80% said there is something beautiful about them. This new short film by Dove was created for...

I Travel The World In Flowy Dresses To Take Self-Portraits In The Most Beautiful Places

I Travel The World In Flowy Dresses To Take Self-Portraits In The Most Beautiful Places

by Ninelly @ Bored Panda

The photo project #MyDressStories created by me, Ninelly. I'm a blogger from Russia and I take you all to a magical world of breathtaking and magnificent places all over the world through the lens of my camera. I've been travelling throughout the world telling my stories with elegant couture flying dresses.

Let’s Talk About…: Dove’s “Choose Beautiful” Campaign, “Real Beautiful” and Controversy

Let’s Talk About…: Dove’s “Choose Beautiful” Campaign, “Real Beautiful” and Controversy


Call Me Mars

*Warning* This post is a long, ranting, anti-societal-views-of-beauty post. In the past few years, Dove toiletries company has put out quite a few ad campaigns (keyword “ad”), aiming to…

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall


Inc.com

Acceptance is one thing. Asking women to visually categorize their bodies is quite another.

Why Women Should Criticize Dove's "Choose Beauty" Campaign - LoBo & Petrocine

Why Women Should Criticize Dove's "Choose Beauty" Campaign - LoBo & Petrocine


LoBo & Petrocine

I have been working at an ad agency for one month. I’ve been a woman for 26 years. I believe this qualifies me to hate Dove’s “Choose Beautiful” campaign. However, this is more about how advertisers should be targeting women, and how they’re not doing it. Hold that thought— I’ve gotten ahead of myself. By now, you’ve probably seen the video where women in foreign cities approach a set of doors at their local shopping mall and choose between the door labeled “beautiful” and the door labeled “average.” Dove attempts to tug on your heart strings when the women featured.

Student Spotlight: Marc

by Emily Long @ The LAMP

In a print collage, Marc from The LAMP’s winter intensive at MECA questions true beauty and the role that advertisements play in how it is perceived. “With my collage, I’m...

The post Student Spotlight: Marc appeared first on The LAMP.

In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

On a beautiful spring afternoon, ten years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both — as young college graduates are — were filled with ambitious dreams for the future. Recently, these men returned to their college […]

The post In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

Here's What Bothers Me About the New Dove Ad

Here's What Bothers Me About the New Dove Ad


Bitch Media

If you’re a human being with a social media account, you’ve seen the new Dove commercial already. ...

Dove

Dove


Unilever USA

Discover the dove® difference

Dove Choose Beautiful Campaign Reveals Beauty Vs. Average Perceptions

Dove Choose Beautiful Campaign Reveals Beauty Vs. Average Perceptions


Inside Edition

"Am I choosing because of what's constantly bombarded at me?"

Dove: The Most Impressive Brand Builder | Aaker on Brands

Dove: The Most Impressive Brand Builder | Aaker on Brands


Prophet Thinking

Dove has grown tremendously in an intensively competitive arena with established competitors largely through their brand building efforts. Learn more.

Reflecting Body Positivity with BodyPosiPanda

by TEPF @ The Emily Program Foundation

By Caroline K. I wasn’t put in the world just to be looked at or to fit a societal standard of beauty. The body positive movement encourages people to accept and respect their bodies, as well as others’ bodies. It is also recognizing that our

How L’Oréal Became a Top Global Beauty Brand

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top? In part, through innovations in technology, beauty and advertising. 1. Makeup.com – publishes great articles and social media posts A quick look at L’Oréal’s Makeup.com reveals beauty […]

The post How L’Oréal Became a Top Global Beauty Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

Dove's Real Beauty Isn't - Ms. Magazine Blog

Dove's Real Beauty Isn't - Ms. Magazine Blog


Ms. Magazine Blog

Dove released its latest video last Thursday in their now-decade-old Campaign for Real Beauty. But Dove’s ideas about Real Beauty are making me Real Tired and Real Crabby. Viewers are treated to yet another series of earnest, young-to-middle-aged, multicultural women confiding to the camera how they really need to work harder at feeling beautiful, for Dove …

It looks as though at least one of the 'real women' meant to be in Dove's latest 'Campaign for Real Beauty' ad was an actress

It looks as though at least one of the 'real women' meant to be in Dove's latest 'Campaign for Real Beauty' ad was an actress


Business Insider

The actress tweeted that she was "feeling blessed en route to 'Doors/Choose Beautiful' documentary set."

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog


Word-of-Mouth and Referral Marketing Blog

Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. There wasn’t much of a corporate strategy …

Nivea failed to “Give a Damn”

by act13 @ Media and Cultural Analysis, Spring 2014

Living in a racially charged and aware society, some members of the dominant race often times creates principles that they associate with whom they consider the “other”. Those principles help reduce the African American race to stereotypes such as wild, reckless, lazy, and inferior. In the 2011 campaign “Give a Damn” by Nivea, a skin […]

POWERFUL: Dove Tells Women “You Are More Beautiful Than You Think” In New Campaign

POWERFUL: Dove Tells Women “You Are More Beautiful Than You Think” In New Campaign


HelloBeautiful

Dove is empowering women to see themselves in “a world where beauty is a source of confidence, not anxiety.” In a new ad, as part of Dove’s Real Beauty Sketches campaign, the pers…

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

by lauraalfonso @ Critical Analysis Essay- UNIV 200

dove.us What does beauty mean? The answer to this question may depend on many variables. The interpretation of beauty is subjective to various factors, such as culture, age,...

Influencer marketing is growing up with tighter contracts

by Yuyu Chen @ Digiday

Multiple influencer agencies have updated their brand contracts to add clarity to social stars' rights and advertisers' campaign requirements.

The post Influencer marketing is growing up with tighter contracts appeared first on Digiday.

Dove Launches Choose Beautiful Campaign

Dove Launches Choose Beautiful Campaign


WWD

The brand wants women to choose to feel beautiful.

Evolution of the Dove “Real Beauty” Campaign

Evolution of the Dove “Real Beauty” Campaign


The Emily Program Foundation

By Awazi, a Foundation volunteer The Dove “Real Beauty” Campaign launched in 2004, and started as a “global conversation” to find the definition of beauty and what it means to people who identify a…

Prince Harry Hangs Out with Invictus Athletes — and Gives a Service Dog a Head Rub

Prince Harry Hangs Out with Invictus Athletes — and Gives a Service Dog a Head Rub

by Simon Perry @ PEOPLE.com

When Prince Harry went on a behind-the-scenes tour of the athletics stadium at his Paralympic-style Invictus Games, it was more than just the competitors who caught his eye.

“He was mainly talking to Knoxville, my puppy,” says Stefan Leroy, whose service dog received a princely pat on Sunday.

Leroy adds, “He got to play with him for a little bit. He was saying he was a good boy and beautiful looking.”

The 26-year-old former army sergeant — who lost both of his legs in Afghanistan in 2012 —  says Harry, 33, “was encouraging us all.”

For Christy Wise, 30, co-captain of the US Team, it was a chance to exchange some light-hearted banter with the prince as he toured the facility.

“I was carrying my leg and he was ‘Are you carrying you own leg or someone else’s?’ ” she says. “I was like, ‘My own leg this time.’ ”

Wise continues, “He just hangs out with us. He’s all about this. He knows the athletes and is not here to take the picture and leave.”

The serving pilot of Reno, Nevada, severed her right leg when she was hit by a motorboat while paddle-boarding in the sea near Shalimar, Florida, in April 2015. When she took a dive down to swim away from the boat, the propeller cut into her.

She received a bronze medal from Harry following the 100m race. He embraced all the medal-winners in the trackside ceremony.

“I just gave him a hug and tried to keep it short,” Wise adds.

RELATED VIDEO: Prince Harry Kicks Off Invictus Games

In the 200-meter race later, she came in third, after she stumbled when she kicked her ankle with the prosthetic. And then, in a moment that summed up what the Invictus Games are all about, the other racers waited for her and then hugged her at the finish line.

She says, “Sarah Rudder and I train together and are good friends. It’s all about being out here.”

She is looking forward to rowing on Tuesday. “I usually have an disadvantage because I’m an above-the-knee amputee and the other girls are below-the-knee. But in rowing it kind of evens the playing field a little.”

Leroy and Wise are among around 550 competitors from 17 nations taking part in competition until September 30 in Toronto, Canada.


3 Problems I Have With Dove’s “Campaign For Real Beauty”

3 Problems I Have With Dove’s “Campaign For Real Beauty”


The Frisky

Today, after 10+ years of relentless ads, Dove's "Campaign for Real Beauty" was named #1 in the Advertising Age list of top ad campaigns of the 21st century for its mission to, according to the magazine, "change societal notions about beauty." Sorry, but I find that totally lame. I'm also really sick of hearing about this campaign. Of all the ad campaigns in the world, this one is the best? I think the campaign was thought up with positive intentions, and it definitely launched an important cultural conversation about societal norms – but changing norms? I'm not so sold on that one. Dove's campaign does nothing to challenge the popular notion that beauty should be the most important thing in a woman's life. It doesn't aim to stop us from obsessing over looks, it just reframes the conversation about image to a supposedly more positive one. I hesitate to cut down any campaign that gets people thinking about what a monster the media body image machine is, and Dove has surely done some

Powerful Ad Campaign By Dove Shows That Women Can ‘Choose Beautiful’

Powerful Ad Campaign By Dove Shows That Women Can ‘Choose Beautiful’


Bored Panda

Dove has released a video of an interesting social experiment called #ChooseBeautiful that challenged women around the world to decide to be beautiful and reevaluate their self-image – for the better. In the campaign, women at stations in Sao Paulo, Delhi, Shanghai, San Francisco and London were given the simple choice of entering through a Beautiful door or an Average door.

Viral Review: No7 Proves They’re ‘Ready For Anything’

by Jamie Fraser @ Unruly

This article originally appeared in Campaign You wouldn’t normally expect a make-up advert to be action-packed but Boots’ latest offering is no run-of-the-mill cosmetics spot. Drawing on influences from Westerns to art films, the brand’s latest spot tracks a course towards a much more memorable kind of marketing, starting with a rather unusual cameo from...

Read More

The post Viral Review: No7 Proves They’re ‘Ready For Anything’ appeared first on Unruly.

What Marketers Are Focusing on in 2017

by Stefanie Baum @ LoBo & Petrocine

Reaching audiences in a meaningful way is always changing. The obstacles are often unforeseen—especially with millennial audiences. What gets an audience engaged with a brand and ultimately become purchasers changes greatly among different demographics. However, there are some central themes that marketers will be keeping a close eye on in 2017. For the full list, continue reading.   4 Trends Marketers Won’t Stop Talking About in 2017   The Customer is Always Right. Now, this isn’t new, but the focus on the customer experience is becoming a top priority. The customer experience includes everything—it’s the center of successful campaigns and.

The post What Marketers Are Focusing on in 2017 appeared first on LoBo & Petrocine.

Webinar: Contextual targeting masterclass

by Grapeshot @ Digiday

Join Nicole Brodeur, Grapeshot director of account management and Aruna Paramasivam L’Oreal’s data acquisition and partner manager to find out how to optimize your campaign performance, increase scale and increase precision targeting. Sponsored by Grapeshot.

The post Webinar: Contextual targeting masterclass appeared first on Digiday.

Announcing the Dove Real Beauty Pledge

Announcing the Dove Real Beauty Pledge


Unilever global company website

We mark the launch of the Dove Real Beauty Pledge with 30 portraits by Mario Testino

Dove's Blind Beauty Video Will Leave You Speechless

Dove's Blind Beauty Video Will Leave You Speechless


POPSUGAR Beauty

As part of Dove's global Choose Beautiful Campaign, Dove asked three Swedish women to share their views on beauty. The catch? All three ladies are blind, but

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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