Dove continues Real Beauty campaign with Choose Beautiful to show how women label and limit themselves
by Dale Buss @ brandchannel:
Thu Sep 21 07:00:52 PDT 2017
#CocaColaRenew US corporate branding campaign celebrates its brands and people
The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.
Dove is back with another ad that is supposedly centered around teaching women how to feel beautiful. Miriam Zoila Pérez calls B.S.
All soap bottles—I mean, women—are beautiful as they are.
Dove is continuing its Real Beauty campaign with another moving experiment that shows how insecure the average woman really is, even in the face of certain death. In a half-dozen malls in cities around the world, Dove took two identical, side-by-side entryways and marked one as “Beautiful” and the other one as, “This Door Has a Giant Fucking Tiger Behind It”. Surprisingly, women in all locations were hesitant to identify themselves as beautiful, despite the fact that the other door did have a real tiger behind it. “I guess I don’t want people to think I’m full of myself,” screamed Berkeley undergrad Rebecca Green, as the tiger viciously tore off a hunk of flesh from her leg. “I mean, I’m okay, but I wouldn’t say I’m beautiful.” The video shows women of all shapes, colors, and sizes considering the two signs before ultimately walking through the door marked, “This Door Has a Giant Fucking Tiger Behind It” and then being savagely eaten alive by a hungry big cat. Since it went online Tuesday, the grisly, touching video has nearly one million views. “We wanted to show just how loath women are to call themselves beautiful,” says Dove spokesperson Linda Weiss. “Also, we had a ton of extra tigers lying around.” The women who participated in the experiment gave vulnerable on-camera interviews while being eviscerated by one of earth’s most fearsome apex predators. “I didn’t want to die. I just wanted to go use this gift card,” admits Sao Paolo resident Gisela da Silva, while she desperately tries to wrench her remaining arm from the tiger’s merciless bite, “but I guess us women are just programmed to not love ourselves.” “When I walked through the door marked, ‘This Door Has a Giant Fucking Tiger Behind It’, I didn’t feel so good afterward,” says Yang Chao, a Shanghai-based art dealer, between bloodcurdling screams. “I wish I didn’t have to be this self-conscious about how I perceive myself.” Twitter users around the globe are responding enthusiastically to the horrifying footage of real tigers eating real women, sharing the link with the hashtag #ChooseBeautifulNotTiger. “Good God, won’t somebody help them?” says one comment. “Won’t somebody help these women feel beautiful?”
by Dale Buss @ brandchannel:
Thu Sep 21 09:00:31 PDT 2017
DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome
The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.
Dove Real Beauty Sketches Becomes The Most Viewed Online Video Ad Of All Time
Hot off the presses, check out this remix we received from one MediaBreaker/Studios user talking back to the "Choose Beautiful" campaign launched by Dove!
Since its Campaign for Real Beauty was launched in 2004, Dove has continued to aim for a world where beauty is "a source of confidence, not anxiety."Stemming from this vision came its 2010 Movement for Self-Esteem, which led to the release of Dove's "largest global study... on women's relationship...
Once again, soap is acting condescending. This post has been updated.
The Content Strategist
The heart string-tugging video, created by Ogilvy & Mathers Brazil, has social and mainstream media buzzing. Here's why.
by Jon Tan @ Word-of-Mouth and Referral Marketing Blog
Sat Aug 26 04:38:33 PDT 2017
Marketers have long embraced the adage “Sex Sells” but only very recently have they had to ponder what “Sells Sex”. The most difficult question here is… how do you get people talking about porn? Despite its gradual ascension from taboo into the mainstream, porn isn’t something most people talk about having lunch with the in-laws […]
The post 7 SFW Examples Of How Pornhub Generates Word-Of-Mouth appeared first on Word-of-Mouth and Referral Marketing Blog.
by Claire Hannum @ The Frisky
Tue Jan 13 07:00:11 PST 2015
Today, after 10+ years of relentless ads, Dove's "Campaign for Real Beauty" was named #1 in the Advertising Age list of top ad campaigns of the 21st century for its mission to, according to the magazine, "change societal notions about beauty." Sorry, but I find that totally lame. I'm also really sick of hearing about this campaign. Of…
by Emily Long @ The LAMP
Wed Apr 12 07:25:35 PDT 2017
Want hands-on experience managing an activist campaign this summer? Interested in promoting media literacy, engaging young voters and fighting fake news? Ready for close career mentorship? Then The LAMP has...
Learn more about Dove campaigns here and watch your favorite videos from Real Beauty Sketches to Choose Beautiful.
New film and global partnership with Tina Brown’s Women In The World.
'You're a straight up b---- if you buy the skinny Dove bottle.'
How to feel beautiful? We think this is a question of choice. Find out how women all over the world are choosing beautiful - and join them here…
Being labeled beautiful isn't everyone's top priority, believe it or not.
Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now
by Jamie Fraser @ Unruly
Fri Sep 22 04:56:26 PDT 2017
Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them in this handy list so you can catch up before the weekend. Among the big hitters, we have Apple with an energetic push for its latest smartwatch. The spot features a skateboarder-cum-gymnast dancing...
The post Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now appeared first on Unruly.
"We are trying not to do hot takes."
The Daily Dot
Dove, please for the love of God, stop making videos and just make soap.
Dove Real Beauty Productions will highlight how everyday women think Hollywood should portray real beauty.
The Designers Studio
Dove's Campaign For Real Beauty debuted in Canada in 2004...the hugely successful Dove campaign for Real Beauty turned eleven years old. Not only has the campaign been useful in encouraging diversity in beauty, it has also been one of most successful advertising campaigns of the decade...
For over 10 years, the personal care brand has passive-aggressively assaulted women’s physical insecurities to sell beauty products, argues Mark Duffy.
by fashionista 04 @ Media and Cultural Analysis, Spring 2014
Tue May 13 20:18:21 PDT 2014
The silhouette of the namesake bird. People all around the world recognize this logo without batting an eyelid: but in case you are not familiar with it, it’s Dove. Fifty years ago it was just a beauty bar that offered a new formula for cleansing creams, but today it is a “global masterbrand” […]
It's been 10 years since Dove launched its “Campaign for Real Beauty”—a stark series of ads that were radical and simple in equal measure—featuring lovely, normal-sized women who didn’t need Photoshop to look radiant. The ads, which ran in 2004 and 2005, lacked any screed about the pressures that come with being a woman in a visual culture that’s awash in creatively lit, digitally manipulated images of dangerously thin models. The folks behind the campaign simply let us feel our own shock at seeing women with normal curves and natural faces being celebrated for their beauty in a national advertisement. Dove didn't stop there. The soap maker added rocket fuel to the conversation in 2006, when its time-lapse "Evolution" video went viral. The movement to expose marketers' use of trickery to convince us that we're failing if we don't have flawless skin and breathtaking bodies was here to stay. Significant progress has been made since Dove's campaign: The American public, the blogosphere, and the Twitterverse now routinely call out magazine publishers and marketers for digitally altering images of girls and women to shrink their bodies, smooth their faces, and otherwise morph them to fit an unrealistic, narrow ideal of beauty. The pace is quickening. In just the past few months, there's been even more progress and a few moments that drove the dialogue forward. 1. The more bare skin a campaign flaunts, the more Photoshop it typically gets. But American Eagle says its new campaign for the Aerie line of lingerie will not use any altered images of models. Instead, “real” girls and women can upload unretouched photos of themselves to a photo gallery. Sure, it’s pretty screwed up that selling underwear using real photos of gorgeous, skinny young girls (instead of digitally improved gorgeous, skinny young girls) is seen as groundbreaking. But moving away from the idealized versions of women who don't exist is a footstep Dove took, and the clothier is now following its lead. “It’s great that we’re beginning to break that down,” said Heather Arnet, executive director of the Women & Girls Foundation, of the fakeries that line the glossies. 2. Forever Yours Lingerie didn't stop working with model Elly Mayday when she was diagnosed with ovarian cancer last year. It featured beautiful shots of her with surgical scars unhidden and no wig or digital fakery to hide the baldness that resulted from her cancer treatment. Rather than looking like something’s missing, Mayday’s baldness comes across as strong and sexy. It’s empowering for the rest of us to see a woman outside the beauty mold we’ve been sold for so long—and to find ourselves aspiring to emulate her sexy confidence and appeal. (Forever Yours also gets points for raising money toward Mayday’s medical expenses.) 3. A new time-lapse video released by Hungarian pop star Boggie shows her singing a pop song called “Nouveau Parfum” while being Photoshopped, a fresh take on Dove's "Evolution" that's amplified by the resigned expression on her face. As the song unfolds, pieces of her disappear and are overwritten: Boggie’s eyes, like everyone else’s, aren’t exactly symmetrical. So one is deleted, then replaced by an exact copy of the other. Not a single square inch of her face or hair is left untouched. 4. Earlier last month during the Golden Globes, actor Diane Keaton took the stage to honor Woody Allen, her tousled hair and menswear-chic outfit reminding us of the trend she set when Annie Hall hit theaters in 1977. It was also clear on high-definition screens across America that at 68, she's got (oh, the horror!) lots of lines on her gorgeous face. When her speech ended, the network cut to a commercial break featuring Keaton selling L'Oréal cosmetics without a line on her digitally enhanced face, seemingly sporting the skin of a 25-year-old. Twitter, Instagram, and Facebook quickly lit up with scorn. That social media response is valuable, Arnet says, because younger women and girls are active on Instagram and Twitter and are participating in those conversations. 5. Former Cosmopolitan editor Leah Hardy drew attention for admitting that during her tenure the magazine routinely Photoshopped out the protruding bones of super skinny models to keep readers from seeing how emaciated the models really were. Since that admission surfaced, before-and-after comparisons of bone-thin models and their healthier-looking altered images have been popping up around the Web. Apparently the world’s top fashion magazines, despite the huge budgets at their disposal, cannot find a single woman on the planet who isn’t either too thin or too fat for their liking. It’s further reinforcement of the conclusion we’d love to share with every tween girl who’s just beginning to notice her appearance: The elusive “perfection” that every cosmetic company and clothing retailer is trying to sell you does not exist. 6. Mindy Kaling might not have minded, but many other people did: When Elle magazine published covers for its February 2014 issue featuring Kaling, readers and pundits immediately questioned why Kaling's cover was a black-and-white close-up rather than the full-color, full-body shots of the other (skinnier and more "conventionally" beautiful) actors. That's the key: We've begun to make a habit of questioning how women are depicted and what tools are being used to change or edit their appearance for public consumption. Yes, the visual landscape is still awash with altered images, surgically altered models, and the pressure to be thinner, younger, and closer to the narrow beauty ideal that so much marketing pushes on us. Marketers aren’t going to stop selling us
The television producer and beauty brand are on the hunt for real women to share their real stories of beauty with the world
Whether you love Dove or hate them, think they connect well with their target group, or are pirating a cause to hawk their wares, you can’t argue with the consistency or their messaging. Last week …
Women in the World in Association with The New York Times - WITW
Choose Beautiful celebrates beauty as a personal, universal choice
96 percent of women would not choose the word ‘beautiful’ to describe how they look, according to a new global study by Dove. The beauty brand is looking to change that with a film called ‘Ch…
Feeling beautiful is a personal choice women should feel empowered to make for themselves, every day. According to a study conducted by Dove, 96% of women said they wouldn’t choose the word “beautiful” to describe themselves — although about 80% said there is something beautiful about them. This new short film by Dove was created for...
by Ninelly @ Bored Panda
Wed Sep 20 05:09:22 PDT 2017
The photo project #MyDressStories created by me, Ninelly. I'm a blogger from Russia and I take you all to a magical world of breathtaking and magnificent places all over the world through the lens of my camera. I've been travelling throughout the world telling my stories with elegant couture flying dresses.
Call Me Mars
*Warning* This post is a long, ranting, anti-societal-views-of-beauty post. In the past few years, Dove toiletries company has put out quite a few ad campaigns (keyword “ad”), aiming to…
Acceptance is one thing. Asking women to visually categorize their bodies is quite another.
LoBo & Petrocine
I have been working at an ad agency for one month. I’ve been a woman for 26 years. I believe this qualifies me to hate Dove’s “Choose Beautiful” campaign. However, this is more about how advertisers should be targeting women, and how they’re not doing it. Hold that thought— I’ve gotten ahead of myself. By now, you’ve probably seen the video where women in foreign cities approach a set of doors at their local shopping mall and choose between the door labeled “beautiful” and the door labeled “average.” Dove attempts to tug on your heart strings when the women featured.
by Emily Long @ The LAMP
Wed Mar 22 13:03:12 PDT 2017
In a print collage, Marc from The LAMP’s winter intensive at MECA questions true beauty and the role that advertisements play in how it is perceived. “With my collage, I’m...
by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog
Mon Aug 14 22:21:37 PDT 2017
On a beautiful spring afternoon, ten years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both — as young college graduates are — were filled with ambitious dreams for the future. Recently, these men returned to their college […]
If you’re a human being with a social media account, you’ve seen the new Dove commercial already. ...
"Am I choosing because of what's constantly bombarded at me?"
Dove has grown tremendously in an intensively competitive arena with established competitors largely through their brand building efforts. Learn more.
by TEPF @ The Emily Program Foundation
Thu Sep 07 09:18:05 PDT 2017
By Caroline K. I wasn’t put in the world just to be looked at or to fit a societal standard of beauty. The body positive movement encourages people to accept and respect their bodies, as well as others’ bodies. It is also recognizing that our
by Monique Danao @ Word-of-Mouth and Referral Marketing Blog
Wed Aug 23 23:30:38 PDT 2017
L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top? In part, through innovations in technology, beauty and advertising. 1. Makeup.com – publishes great articles and social media posts A quick look at L’Oréal’s Makeup.com reveals beauty […]
Ms. Magazine Blog
Dove released its latest video last Thursday in their now-decade-old Campaign for Real Beauty. But Dove’s ideas about Real Beauty are making me Real Tired and Real Crabby. Viewers are treated to yet another series of earnest, young-to-middle-aged, multicultural women confiding to the camera how they really need to work harder at feeling beautiful, for Dove …
It looks as though at least one of the 'real women' meant to be in Dove's latest 'Campaign for Real Beauty' ad was an actress
The actress tweeted that she was "feeling blessed en route to 'Doors/Choose Beautiful' documentary set."
How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog
Word-of-Mouth and Referral Marketing Blog
Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. There wasn’t much of a corporate strategy …
by act13 @ Media and Cultural Analysis, Spring 2014
Mon May 12 19:45:08 PDT 2014
Living in a racially charged and aware society, some members of the dominant race often times creates principles that they associate with whom they consider the “other”. Those principles help reduce the African American race to stereotypes such as wild, reckless, lazy, and inferior. In the 2011 campaign “Give a Damn” by Nivea, a skin […]
Dove is empowering women to see themselves in “a world where beauty is a source of confidence, not anxiety.” In a new ad, as part of Dove’s Real Beauty Sketches campaign, the pers…
by lauraalfonso @ Critical Analysis Essay- UNIV 200
Wed Apr 22 06:33:20 PDT 2015
dove.us What does beauty mean? The answer to this question may depend on many variables. The interpretation of beauty is subjective to various factors, such as culture, age,...
by Yuyu Chen @ Digiday
Thu Sep 21 21:01:53 PDT 2017
Multiple influencer agencies have updated their brand contracts to add clarity to social stars' rights and advertisers' campaign requirements.
The post Influencer marketing is growing up with tighter contracts appeared first on Digiday.
The Emily Program Foundation
By Awazi, a Foundation volunteer The Dove “Real Beauty” Campaign launched in 2004, and started as a “global conversation” to find the definition of beauty and what it means to people who identify a…
by Simon Perry @ PEOPLE.com
Sun Sep 24 13:45:03 PDT 2017
“He was mainly talking to Knoxville, my puppy,” says Stefan Leroy, whose service dog received a princely pat on Sunday.
Leroy adds, “He got to play with him for a little bit. He was saying he was a good boy and beautiful looking.”
The 26-year-old former army sergeant — who lost both of his legs in Afghanistan in 2012 — says Harry, 33, “was encouraging us all.”
For Christy Wise, 30, co-captain of the US Team, it was a chance to exchange some light-hearted banter with the prince as he toured the facility.
“I was carrying my leg and he was ‘Are you carrying you own leg or someone else’s?’ ” she says. “I was like, ‘My own leg this time.’ ”
Wise continues, “He just hangs out with us. He’s all about this. He knows the athletes and is not here to take the picture and leave.”
— Kensington Palace (@KensingtonRoyal) September 24, 2017
The serving pilot of Reno, Nevada, severed her right leg when she was hit by a motorboat while paddle-boarding in the sea near Shalimar, Florida, in April 2015. When she took a dive down to swim away from the boat, the propeller cut into her.
She received a bronze medal from Harry following the 100m race. He embraced all the medal-winners in the trackside ceremony.
“I just gave him a hug and tried to keep it short,” Wise adds.
RELATED VIDEO: Prince Harry Kicks Off Invictus Games
In the 200-meter race later, she came in third, after she stumbled when she kicked her ankle with the prosthetic. And then, in a moment that summed up what the Invictus Games are all about, the other racers waited for her and then hugged her at the finish line.
She says, “Sarah Rudder and I train together and are good friends. It’s all about being out here.”
She is looking forward to rowing on Tuesday. “I usually have an disadvantage because I’m an above-the-knee amputee and the other girls are below-the-knee. But in rowing it kind of evens the playing field a little.”
Leroy and Wise are among around 550 competitors from 17 nations taking part in competition until September 30 in Toronto, Canada.
Today, after 10+ years of relentless ads, Dove's "Campaign for Real Beauty" was named #1 in the Advertising Age list of top ad campaigns of the 21st century for its mission to, according to the magazine, "change societal notions about beauty." Sorry, but I find that totally lame. I'm also really sick of hearing about this campaign. Of all the ad campaigns in the world, this one is the best? I think the campaign was thought up with positive intentions, and it definitely launched an important cultural conversation about societal norms – but changing norms? I'm not so sold on that one. Dove's campaign does nothing to challenge the popular notion that beauty should be the most important thing in a woman's life. It doesn't aim to stop us from obsessing over looks, it just reframes the conversation about image to a supposedly more positive one. I hesitate to cut down any campaign that gets people thinking about what a monster the media body image machine is, and Dove has surely done some
Dove has released a video of an interesting social experiment called #ChooseBeautiful that challenged women around the world to decide to be beautiful and reevaluate their self-image – for the better. In the campaign, women at stations in Sao Paulo, Delhi, Shanghai, San Francisco and London were given the simple choice of entering through a Beautiful door or an Average door.
by Jamie Fraser @ Unruly
Sun Sep 10 06:16:33 PDT 2017
This article originally appeared in Campaign You wouldn’t normally expect a make-up advert to be action-packed but Boots’ latest offering is no run-of-the-mill cosmetics spot. Drawing on influences from Westerns to art films, the brand’s latest spot tracks a course towards a much more memorable kind of marketing, starting with a rather unusual cameo from...
The post Viral Review: No7 Proves They’re ‘Ready For Anything’ appeared first on Unruly.
by Stefanie Baum @ LoBo & Petrocine
Thu Dec 15 08:43:59 PST 2016
Reaching audiences in a meaningful way is always changing. The obstacles are often unforeseen—especially with millennial audiences. What gets an audience engaged with a brand and ultimately become purchasers changes greatly among different demographics. However, there are some central themes that marketers will be keeping a close eye on in 2017. For the full list, continue reading. 4 Trends Marketers Won’t Stop Talking About in 2017 The Customer is Always Right. Now, this isn’t new, but the focus on the customer experience is becoming a top priority. The customer experience includes everything—it’s the center of successful campaigns and.
by Grapeshot @ Digiday
Wed Sep 20 17:50:24 PDT 2017
Join Nicole Brodeur, Grapeshot director of account management and Aruna Paramasivam L’Oreal’s data acquisition and partner manager to find out how to optimize your campaign performance, increase scale and increase precision targeting. Sponsored by Grapeshot.
Unilever global company website
We mark the launch of the Dove Real Beauty Pledge with 30 portraits by Mario Testino
As part of Dove's global Choose Beautiful Campaign, Dove asked three Swedish women to share their views on beauty. The catch? All three ladies are blind, but