Cosmetics1.us

Dove Beauty Campaign Youtube

'You're fat and ordinary': Dove ad reveals what women really think about themselves

'You're fat and ordinary': Dove ad reveals what women really think about themselves


Telegraph.co.uk

A new advert forces women to confront the negative thoughts they have about their own bodies

Dove Real Beauty Sketches video is most watched ad in online history - Memeburn

Dove Real Beauty Sketches video is most watched ad in online history - Memeburn


Memeburn

When Dove launched its Real Beauty Sketches advert in April, it became an instant internet sensation and is now the most watched advert in online history.

Brothers Drake #EntertainWithMEAD

by jillianbarcia @ Ohio University Strategic Social Media

Through our Social Media Campaign Proposal, the primary goal is to increase the bond between Brothers Drake Meadery and the community, as well as the consumers around them. Brothers Drake Meadery cares about the community in Columbus, and wants to give back to them the freshest mead made from locally grown ingredients. With hopes of […]

Pampers

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – baby care Owner of the brand: Procter & Gamble Co. Key competitors: Huggies, Johnson’s

Artykuł Pampers pochodzi z serwisu BrandStruck.

Prada

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Prada SpA Group Key competitors: Louis Vuitton, Gucci, Hermès, Ralph Lauren

Artykuł Prada pochodzi z serwisu BrandStruck.

Ted Cruz’s New Chill, Sex-Positive Persona Is All Well and Good. It’s Also Preposterous.

Ted Cruz’s New Chill, Sex-Positive Persona Is All Well and Good. It’s Also Preposterous.

by Ruth Graham @ The XX Factor

Pity Ted Cruz. No one likes the guy. (“I just don’t like the guy”—George W. Bush) He’s spent the last few weeks being called out for his hypocrisy over hurricane aid. And now, just when he’d rather be selling his tax reform plan, he has spent almost an entire week talking about a pornographic tweet.

It is by now the stuff of legend: On Monday evening, Cruz’s official Twitter account clicked “like” on a tweet featuring hardcore porn, causing the tweet from account @SexuallPosts to show up on a section of Cruz’s public profile. Speculation ran wild, including at Slate. Did Cruz himself hit the like button? Did a staffer do it, and under what circumstances? On Tuesday, Cruz called it a “staffing issue,” furthering the story without clarifying it. Concerned watchdogs like CNN’s Chris Cillizza put Cruz on notice, treating the errant finger-twitch like the matter of national security that it was: “Cruz needs to clear this up. Immediately. Possibly sooner.” On Wednesday, he cleared it up—or at least tried to. In an interview with CNN’s Dana Bash, he said a staff member “accidentally hit the wrong button.”

Cruz seems to be in a forgiving mood toward the mystery staffer. He called it an “honest mistake” and said he wouldn’t throw the “fella” under the bus by revealing his name. Then again, Cruz is a forgiving guy: Then-candidate Donald Trump insulted his wife’s appearance and insinuated that his father was involved in the Kennedy assassination, and Cruz still endorsed him.

But the interview was notable for more than just Cruz’s awkward attempts to move past SexuallPosts-gate. When Bash brought up a 2007 case in which Cruz, then Texas solicitor general, defended a state law banning the sale of sex toys, Cruz got huffy. He called the ban a “stupid law” and said he only defended it because it was his job to do so. “Consenting adults should be able to do whatever they want in their bedrooms,” he said. “The media and the left seem obsessed with sex. Let people do what they want!”

Cruz’s newfound persona as a chill, sex-positive free spirit is all well and good. But back in 2007, Cruz showed no sign of thinking that the Texas sales ban on dildos and vibrators was “idiotic,” as he told Bash. His team filed a 76-page brief arguing that Americans have no right “to stimulate one’s genitals for non-medical purposes unrelated to procreation or outside of an interpersonal relationship.” When a court of appeals panel struck down Cruz’s argument in a 2–1 decision in 2008, the judges in the majority noted that the case was very specifically about controlling what consenting adults do in their own bedrooms: “It is about controlling what people do in the privacy of their own homes because the State is morally opposed to a certain type of consensual private intimate conduct.” After his loss, Cruz and the state’s attorney general (now-Gov. Greg Abbott) asked the full court of appeals to hear the case, and Cruz’s office filed another brief suggesting it might take the case—defending what he now calls a “stupid law”—to the Supreme Court.

Meanwhile, Cruz’s approach to LGBTQ issues also does not suggest a mellow disinterest in other people’s bedroom habits. During his 2012 Senate campaign, he criticized his opponent for marching in a pride parade as Dallas mayor, saying it’s “not a statement I agree with.” He spoke publicly during that campaign about his record of “standing and fighting to protect traditional marriage between one man and one woman.” In the run-up to the 2016 election, he told NPR that opposition to same-sex marriage would be “front and center” in his campaign. Except he also he assured a gay-rights supporter at a private fundraiser that he would not make fighting same-sex marriage a top priority. That’s Ted Cruz: Consenting adults can do what they want behind closed doors as long as it’s politically convenient for him.

WATCH: Viral Dove Ad Uses Sketch Artist to Illustrate Women’s True Beauty | TIME.com

WATCH: Viral Dove Ad Uses Sketch Artist to Illustrate Women’s True Beauty | TIME.com


TIME.com

In its latest ad, the beauty brand wants to help create a world where a woman's looks are a source of confidence, not anxiety.

Lynx

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – body care, deodorants, fragrances, hair care Owner of the brand: Unilever Key competitors: Nivea, L’Oréal, Gillette, Old Spice

Artykuł Lynx pochodzi z serwisu BrandStruck.

How Dove's Real Beauty Video Touched a Nerve and Went Viral [VIDEO]

How Dove's Real Beauty Video Touched a Nerve and Went Viral [VIDEO]


The Content Strategist

The heart string-tugging video, created by Ogilvy & Mathers Brazil, has social and mainstream media buzzing. Here's why.

Parents, Don’t Let Your Girls Join the Boy Scouts

Parents, Don’t Let Your Girls Join the Boy Scouts

by Christina Cauterucci @ The XX Factor

The Boy Scouts of America are conducting a “covert campaign” to get girls into their programs, according to a stern letter the Girl Scouts of the USA sent the Boy Scouts board on Monday. The letter, obtained by BuzzFeed, says that the BSA’s plan would "result in fundamentally undercutting [the] Girl Scouts.” A BSA spokeswoman confirmed that the organization has been “exploring the benefits of bringing Scouting to every member of the family—boys and girls,” though no final decisions have been made.

If BSA leaders are considering admitting girls to boost membership numbers, as the Girl Scouts allege, can you blame them? The group is one of the best-known civic organizations in the country, but it only markets to half the population in its target age group. Little girls and parents have accused BSA of engaging in gender discrimination, pushing for the organization to let kids of any gender join a troop and earn merit badges like any other scout. And with the public-relations deficit BSA has racked up with its ban on gay leaders (which they recently reversed after much criticism) and its chillingly warm reception for Donald Trump, the Boy Scouts could use a highly publicized, progressive win.

None of that makes girls in the Boy Scouts a good idea. The organizations were founded on two very different visions of gender in America. While BSA began as a response to turn-of-the-century worries that rugged American boys were becoming urbane weaklings, GSUSA began soon after as a space for girls to explore the adventuresome, outdoorsy sides of themselves that were discouraged by mainstream society. The Boy Scouts were affiliated with a different girls’ organization for a time: the Campfire Girls, which represented a more traditional gender paradigm with an emphasis on domestic handiwork. If the Boy Scouts were founded to tether boys to stringent gender norms, the Girl Scouts were founded to challenge them.

Ever since then, GSUSA has helped girls exercise their power and test their capabilities in a space set apart from the boys by whose skill sets they might otherwise measure their own accomplishments. When girls don’t have to worry about how they’ll look if they perform a task better or worse than a boy, they’re more likely to explore the far reaches of their own potential. They also get opportunities that are harder to find in organizations where boys make up the majority—or even minority—of participants. When girls and young women must occupy all leadership roles, girls and young women learn how to lead.

According to the letter GSUSA sent to BSA leadership, the organization is considering gender-neutralizing some of its programs to appeal to millennial parents, who may see less value in signing their boys up for single-gender activities. In the U.S., much to the chagrin of men’s rights groups, most men-only colleges and civic organizations have started accepting women, while many women-only groups have resisted such integration. Perhaps young parents don’t want their kids associated with a group known for its history of regressive politics, or maybe they don’t think their boys need the roughening-and-toughening of an organized boys’ club that hasn’t much changed since their fathers were scouts in the ’60s. (The Girl Scouts, in contrast, have readily evolved with the times in both curriculum and stances on social issues.)

If boys have a special, specific need today, it’s not for a group that reinforces traditionally masculine behaviors and activities. The biggest benefit kids can get out of a single-gender social group is a chance to experience life outside the confines of ubiquitous gender dynamics. The 21st century doesn’t need Boy Scout troops with girls in them. It needs a Boy Scout curriculum that challenges and expands traditional notions of masculinity, doing for boys what GSUSA has done for girls. Instead of chipping away at the Girl Scouts’ membership, the Boy Scouts should heed its example.

Rolling Stone’s Trudeau Profile Shows How a Writer Can Objectify a Hot Famous Person Without Seeming Gross

Rolling Stone’s Trudeau Profile Shows How a Writer Can Objectify a Hot Famous Person Without Seeming Gross

by Ruth Graham @ The XX Factor

Celebrity profiles too often boil down to the same question: What if this famous person were dating a magazine writer? Since that question is only 10 words long and a feature-length magazine story is usually at least 5,000 words, readers are then subjected to confusing, vaguely creepy lines like “She is 26 and beautiful, not in that otherworldly, catwalk way but in a minor knock-around key, a blue mood, a slow dance” (that’s Margot Robbie, according to Rich Cohen in Vanity Fair), and “She seemed to be made from champagne” (Scarlett Johansson, per Anthony Lane in the New Yorker).

It is actually a bit refreshing, then, to read a long, romantic magazine cover story about a famous man that focuses attentively on that man’s physical charms. The man in this case is Justin Trudeau, the publication is Rolling Stone, and the result is both melancholy and sweet, a feature-length love letter. The cover line asks: “Justin Trudeau: Why Can’t He Be Our President?” Blame the Constitution for that one. But the real question raised by the profile is: Why can’t we have a normal president?

Let’s start with the cover photo itself. Trudeau is obviously a handsome man, but he has a desperation to please that has always struck me as a bit thirsty. A man who is constantly kayaking up to strangers to talk about climate change does not do it for me, sexy-world-leader-wise. That try-hard eagerness often seems to seep through in photos. In Vogue last year, he awkwardly “rested” his face on his hand without appearing to put any pressure on it, while staring dreamily into the middle distance. The result was something like a highbrow Glamour Shot.

The Rolling Stone photo, by contrast, is veritably Obama-esque. Here is Trudeau at work, presumably in the Canadian version of the Oval Office. He has his sleeves rolled up just so, because you’ve caught him on a Tuesday afternoon between meetings. He gazes directly at the camera, his one brow cocked ever-so-slightly, suggesting he is in on the joke of his own sex-symbolism.

The profile itself, by writer Stephen Rodrick, frames Trudeau as the anti-Trump. He’s articulate, he’s likable, he’s happily married, he cares about refugees, and “his dark hair is a color found in nature.” Throughout, Rodrick nods subtly to romantic celebrity-profile tropes, and to Trudeau’s reputation as a heartthrob, without playing it for homoerotic yuks. “For Trudeau, listening is seducing,” he writes. “As we chat, he smiles and locks in with his blue eyes, but Trudeau, whose mother’s side is of Scottish descent, swats away all Trump-baiting questions with a look that says, ‘Not today, laddie.’” Elsewhere, he swoons over the prime minister’s regular-guy bona fides, somewhat miraculous considering he’s the son of a former prime minister. “Trudeau doesn’t play golf; he snowboards,” Rodrick writes. “There is a real person inside him.” The piece describes his socks on two separate occasions.

Canadians are already mocking the piece online for its gushing tone, and for some minor mistakes like a reference to the “Royal Canadian Mountain Police.” Yes, the profile includes the line “Trudeau has a tat of a raven and, sigh, the planet Earth.” Yes, it’s is a little over the top. Obviously it’s nowhere near the kind of panting objectification that magazine writers often practice on female sex symbols who happen not to also be world leaders. But as drooly magazine profiles go, at least this one feels relatively self-aware of its over-the-top-ness. And who could begrudge America a few harmless fantasies about the head of state next door?

We Are America – Love has no labels

by Duncan Macleod @ The Inspiration Room

The Ad Council’s “We Are America” commercial, part of the Love has no labels campaign, is one of the nominations for Most Outstanding Commercial at this year’s Emmy Awards. Launched for Independence Day 2016, the We Are America ad featured American professional wrestler, rapper, actor and reality television show host John Cena reflecting on patriotism […]

Shonda Rhimes Teams With Dove to Tell Stories About "Real Beauty" (Exclusive)

Shonda Rhimes Teams With Dove to Tell Stories About "Real Beauty" (Exclusive)


The Hollywood Reporter

The prolific showrunner will film submissions to the brand's website to be featured in upcoming ads.

#KeysToColumbus

by alexandriaschell @ Ohio University Strategic Social Media

Our campaign is centered on a new Twitter account, @JoinUSColumbus, and a new hashtag, #KeystoColumbus. The overarching goal of the campaign is to increase awareness of the Certified Tourism Ambassador program in Columbus, while the more specific objective is to obtain 3,000 followers on the new Twitter account. We aim to reach 3,000 followers for […]

Victoria’s Secret

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; Retail – fashion stores, e-retail; FMCG Personal care & beauty – body care, fragrances Owner of the brand: L Brands Inc. Key competitors: Aerie, Agent Provocateur, Triumph International, Intimissimi

Artykuł Victoria’s Secret pochodzi z serwisu BrandStruck.

Trump’s Boy Scouts Speech Is a Reminder of How Different the Girl Scouts Organization Is

Trump’s Boy Scouts Speech Is a Reminder of How Different the Girl Scouts Organization Is

by Christina Cauterucci @ The XX Factor

If you’d like to test whether your human capacity for shock has been overworked to the point of total ruin by Donald Trump’s presidency, watch his Monday evening address to the Boy Scouts of America’s quadrennial jamboree. Every beat more self-obsessed, petty, and hateful than the last, the speech found Trump cussing and alluding to sexual exploits in front of a crowd of children, congratulating himself and demeaning his ideological opponents at an event that has pretty much steered clear of partisanship for 80 years.

Plenty of member of Trump’s audience were right there with him. They clapped when he insulted the press and the specific videographers at the event. They booed when Trump made a passing mention of Hillary Clinton during an extended rant about how thoroughly he won the presidential election. They chanted “USA!” when he said that former Boy Scout and current Secretary of Health and Human Services Tom Price is “helping to keep millions of Americans strong and healthy” by getting the Senate votes necessary to start “killing this horrible thing known as Obamacare that’s really hurting us.” (If Price didn’t get those votes, Trump told the scouts, he’d fire the secretary.)

Want to listen to this article out loud? Hear it on Slate Voice.

In some ways, the Boy Scouts represent a perfect slate onto which Trump can project his fantasies about authoritarian rule and a bygone era of white men saying and doing whatever they wanted. As Amanda Marcotte wrote in Slate in 2011, the Boy Scouts were founded in 1910 in response to a “crisis in Anglo-American masculinity.” The growth of U.S. cities had parents worried that their sons were turning into soft, urbane sissies—the cucks and betas of yesteryear. Scouting was supposed to hone a kind of pioneering, colonialist sensibility in these young men, toughening and roughening them up through outdoor excursions and wilderness skills-building. Trump won the 2016 election in part because of a related panic over the slow-declining supremacy of white men in the U.S. There is reason to believe that the proudest misogynist in public life could not have won over anyone but a woman, and that the most openly racist candidate in modern history could not have succeeded any president but a black one. Building campfires and tying knots soothed the masculinist anxieties of the last turn-of-the-century; a Manhattanite heir to a real estate fortune has soothed the masculinist anxieties of this one.

Trump’s speech to the Boy Scouts, and the scouts’ demoralizing response, makes one wonder what a parallel Girl Scout event would have looked like. The Girl Scouts of the USA have jamborees, too, after all, and the organization was founded just two years after the boys’ group. Unlike their male counterparts, though, the founders of the Girl Scouts championed a more forward-thinking conception of their gender. Girls were, and still are, encouraged to embrace outdoor adventure just as the Boy Scouts did and do. “The Boy Scouts had previously backed another girls’ organization, the Campfire Girls, which incorporated some elements of scouting, but with more of an eye towards domestication,” Marcotte wrote in 2011. “Not so surprisingly, the national leadership of the Boy Scouts reacted poorly to the Girl Scouts, which had girls acting more as the Boy Scouts imagined boys should act.” Girl Scouts of the USA is still more welcoming and broad-minded than Boy Scouts of America. In 2015, weeks before the Boy Scouts decided to start accepting gay leaders, one regional branch of the organization returned a $100,000 donation after the donors demanded that the group stop serving transgender girls. For more than a century, Girl Scouts leaders have advanced a generic brand of women’s empowerment that teaches girls they can do and be anything they want—just today, the organization introduced 23 new STEM-related badges—while keeping neutral on political matters.

That hasn’t stopped right-wing organizations from casting the Girl Scouts of the USA as a band of radical leftists indoctrinating young girls into some kind of sex cult. Family Research Council head Tony Perkins has gone after the Girl Scouts for years, suggesting that money from cookie sales goes to Planned Parenthood and accusing leaders of “leaving the door wide open at the chicken coop for the fox” by hiring LGBTQ staff members. (He recommends girls join the Christian-based American Heritage Girls instead.) Some conservative groups once concocted a completely false rumor that the Girl Scouts gave a “graphic sex guide” prepared by Planned Parenthood to a group of girls at a United Nations conference. In 2014, anti-abortion activists signal-boosted by Megyn Kelly boycotted Girl Scout cookie sales after the organization tweeted a link to a Huffington Post discussion of “incredible ladies” who “should be woman of the year for 2013.” The discussion included a mention of pro-choice Texas legislator Wendy Davis, leading right-wingers to accuse the Girl Scouts of endorsing Davis and, thus, abortion rights.

Because the actual curriculums of Girl Scout troops are laughably benign—girls earn badges for first aid skills, pottery, and researching family history—the right-wing fixation on the Girl Scouts as some kind of socialist abortionist training ground seems based in the idea that a group that emits any faint scent of women’s empowerment must, by definition, contain the seeds of a misandrist revolution. Their frenzied boycotts betray the idea that any gathering of women not explicitly devoted to patriarchal ideals, as the American Heritage Girls are, is a threat. On the other end of the ideological spectrum is Trump’s address to the Boy Scouts: a speech akin to any he’d give at a rally of supporters, comfortable in the knowledge that he would not be challenged, that his audience would play along. If a group of empowered, confident girls represents a threat to oppressive systems of power, to Trump and his supporters, a group of young, mostly white men trained to be obedient represents their comfort zone: an insulated, impressionable boys’ club.

It’s no wonder some people find it hard not to politicize the very act of girlhood—female bodies are on the docket in every state and federal lawmaking body, in every legislative term. But the Girl Scouts are not inherently political, and they’re far from a political monolith. I know one Trump-supporting Girl Scout troop leader, and I’m sure there were at least a few Boy Scout troops that boycotted Trump’s speech or sat horrified through the whole sickening thing. If there had been a different outcome in last year’s presidential election, perhaps President Hillary Clinton might have addressed the Girl Scouts and attracted criticism for poisoning members’ young minds with feminist propaganda—or, in other circles, for declining to do so.

The Boy Scouts of America have defended Trump’s speech by reminding observers that his appearance was not politically motivated, since they invite every sitting president, regardless of party, to address their jamboree. Imagine hypothetical President Clinton accepting that invitation, a woman audacious enough to believe she has something to say that men and boys should hear. Would the scouts and troop leaders who cheered on Monday when Trump criticized a sitting female Republican senator, Shelley Moore Capito, have chanted “lock her up” when Clinton took the stage? Or is it Trump’s victory—a triumph of man over woman—that’s begun to erode the Boy Scouts’ capacity for nonpartisanship, respect, and common decency? Under better leadership, a single-gender group of service-minded Boy Scouts could do a lot of good. In the hands of a spiteful misogynist, a crowd of pliable young male minds goes to dangerous waste.

Dove Campaign For Real Beauty Hits Youtube With Viral Results

Dove Campaign For Real Beauty Hits Youtube With Viral Results


Jon The Blogcentric

Have you seen the campaign for Dove where they campaign ‘for real beauty?’ I’m sure we all have. They’ve been doing that for years. Many people like it while some find it an…

Miu Miu

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Prada SpA Group Key competitors: Louis Vuitton, Gucci, Hermès, Ralph Lauren

Artykuł Miu Miu pochodzi z serwisu BrandStruck.

Diesel

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: OTB Group Key competitors: Levi’s, Wrangler, Pepe Jeans, Lee

Artykuł Diesel pochodzi z serwisu BrandStruck.

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

Dove's Newest Campaign Challenges Beauty Standards Like Never Before

Dove's Newest Campaign Challenges Beauty Standards Like Never Before


Elite Daily

Celebrate YOUR beauty on YOUR terms.

Ivanka Just Helped Make It Harder for “Women Who Work” to Expose Wage Discrimination

Ivanka Just Helped Make It Harder for “Women Who Work” to Expose Wage Discrimination

by Christina Cauterucci @ The XX Factor

The Trump administration sent a memo on Tuesday announcing its plan to halt a planned Obama-era rule meant to advance equal pay. Starting in the spring of 2018, businesses with 100 or more employees would have had to add salary information to their existing federal reporting on the race and gender demographics of their workforces. Neomi Rao, who runs the Office of Information and Regulatory Affairs, has told the Equal Employment Opportunity Commission to stop the rule from going into effect, claiming that it would be “enormously burdensome” to companies.

Rao also wrote in her memo to Acting EEOC Chair Victoria Lipnic that the rule may violate the Paperwork Reduction Act, a federal law meant to reduce unnecessary mandatory paperwork. The Office of Management and Budget “is concerned that some aspects of the revised collection of information lack practical utility, are unnecessarily burdensome, and do not adequately address privacy and confidentiality issues,” Rao wrote.

The Department of Labor has been collecting demographic data from employers for half a century to assess possible cases of hiring discrimination. Currently, companies with 100 or more workers report their race and gender stats in 10 job groups. The rule the Trump administration has stayed would have required that they also report those stats across 12 “pay bands.” The Obama administration introduced the rule in January 2016, on the seventh anniversary of the Lily Ledbetter Fair Pay Act. At the time, White House adviser Valerie Jarrett and the then-chair of the EEOC applauded the new rule as a way to beef up the federal government’s enforcement of existing equal-pay laws. When she unveiled the rule, Yang said the data would help the EEOC analyze pay disparities in different industries, launch “larger, more complex investigations” into wage discrimination, and make stronger cases when people report their employers for unequal pay.

Tuesday’s news wasn’t a complete surprise, because Trump thinks wage discrimination isn’t a real issue. Four days ago, he issued a memo declaring Aug. 26, the anniversary of the 19th Amendment, “Women’s Equality Day,” as previous presidents have done. “My Administration is committed to fostering an economy where all women can succeed and thrive,” he wrote, praising efforts to help women entrepreneurs and establish universal paid family leave. But he’s previously said that “you’re gonna make the same if you do as good a job,” and “when you have to categorize men and women into a particular group and a particular pay scale, it gets very—because people do different jobs,” implying that the gender and race wage gaps are attributable to poor performance and self-selection into different careers. He’s also repealed rules that forced federal contractors to be transparent about their wages and stay away from forced-arbitration clauses that make it easier for companies to cover up cases of sexual harassment.

But while Trump’s new blow to equal pay is right in line with the values he espouses, it’s a telling change of tune for Ivanka, who has made equal pay a core part of her campaign to seem like a reasonable, trustworthy, pro-woman foil to her father. One might have expected her to anonymous-source her way out of this debate, leaking that she tried to get Trump to reconsider his plans to declaw the EEOC’s anti-discrimination investigations. Instead, she said she agrees with her dad’s decision. “While I believe the intention was good and agree that pay transparency is important, the proposed policy would not yield the intended results,” she said in a statement. “We look forward to continuing to work with EEOC, OMB, Congress and all relevant stakeholders on robust policies aimed at eliminating the gender wage gap.” Her statement is transparently dumb: There is no way to make an honest case for the position that more data and transparency will not help the EEOC identify possible cases of wage discrimination or prosecute those flagged by employees. If Ivanka wants to close the gender wage gap, letting companies keep their wages secret is a bad way to start.

Ultimately, the Trump calculus here was simple. Businesses know they’ll be more likely to get on the hook for unequal pay if they have to report their pay structures disaggregated by demographics, so that's likely why they don’t want to do it. The Wall Street Journal reports that Lipnic once said of the rule that the “benefits of this are not worth the costs” to businesses. Businesses already have the information they’d need to report, since they already report demographic data—all it would take to organize it by pay would be a bit of futzing with a spreadsheet the first year. It’s not the cost of reporting that’s so unacceptable to businesses that they’ve gotten the Chamber of Commerce to lobby against the rule. It’s the cost of being sued for discrimination. In the power struggle between the victims of that discrimination and the mostly white men who exploit them for profit, Ivanka has publicly chosen her side.

Dad Jokes with a purpose

by Duncan Macleod @ The Inspiration Room

HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children. The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on […]

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

Dove Real Beauty Sketches

Dove Real Beauty Sketches


Dove US

Do you recognize your own beauty? Dove video, Real Beauty Sketches, reveals that a stranger can see us better than we see ourselves…

How Fake Beauty & Authentic Beauty Impacts a Brand: Essena O’Neil

by Callahan @ Andrea Callahan International, Inc. Brand Management

THE BRAND STAND: Successful Instagram Model Speaks to Her 12 Year Old Self: Essena O’Neil, courageous 19 year old Australian Instagram model, went viral after calling social media “fake” and saying it made her “miserable.” She gave up opportunities to represent major brands by abruptly “giving up social media” and all the “fakeness” that goes with it. […]

The post How Fake Beauty & Authentic Beauty Impacts a Brand: Essena O’Neil appeared first on Andrea Callahan International, Inc. Brand Management.

Axe

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – body care, deodorants, fragrances, hair care Owner of the brand: Unilever Key competitors: Nivea, L’Oréal, Gillette, Old Spice

Artykuł Axe pochodzi z serwisu BrandStruck.

Viral Review: No7 Proves They’re ‘Ready For Anything’

by Jamie Fraser @ Unruly

This article originally appeared in Campaign You wouldn’t normally expect a make-up advert to be action-packed but Boots’ latest offering is no run-of-the-mill cosmetics spot. Drawing on influences from Westerns to art films, the brand’s latest spot tracks a course towards a much more memorable kind of marketing, starting with a rather unusual cameo from...

Read More

The post Viral Review: No7 Proves They’re ‘Ready For Anything’ appeared first on Unruly.

Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell

by @ Marketing Dive - Latest News

How Netflix, KFC and MaraNatha leverage the unexpected to grab attention and make viewers laugh. 

Burberry

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel, FMCG Personal care & beauty – fragrances, make-up; Retail – fashion stores, e-retail Owner of the brand: Burberry Group plc Key competitors: Louis Vuitton, Hermès, Gucci, Prada, Ralph Lauren

Artykuł Burberry pochodzi z serwisu BrandStruck.

Pepsi Light Iconic Moments

by Duncan Macleod @ The Inspiration Room

Pepsi’s “Pepsi Light Iconic Moments” advertising campaign has won Gold at the Clio Awards for print, print technique (art direction and photography) and out of home (billboard). The three advertisements in the Pepsi Light Iconic Moments campaign, targeting young urban people, feature a skateboarder, parkour runner and a breakdancer wearing red, white and blue. Their […]

Is It Reasonable to Expect R. Kelly’s Former Musical Collaborators to Denounce Him?

Is It Reasonable to Expect R. Kelly’s Former Musical Collaborators to Denounce Him?

by Christina Cauterucci @ The XX Factor

R. Kelly’s alleged sexual misdeeds have been in the public record for decades. Half his lifetime ago, in 1994, he married his then-15-year-old protégée Aaliyah with a falsified legal document. At the turn of the millennium, thanks to the reporting of Jim DeRogatis and Abdon M. Pallasch at the Chicago Sun-Times, the world learned that Kelly had paid several settlements to the families of underage girls he’d allegedly raped. Soon after came the actual videotape of a man who looked like Kelly engaged in sexual activity with a girl whom witnesses identified as his then-14-year-old goddaughter. He was later acquitted of charges that he’d produced that piece of child pornography.

In the years that followed, Kelly had no trouble getting gigs. He made albums, toured arenas and stadia, and made fluffy appearances on late-night shows. After BuzzFeed published new allegations against the singer this week from parents and former lovers who say he sexually manipulates and essentially brainwashes teen girls with promises of music stardom, the site asked the publicists of 43 former Kelly collaborators if their clients would ever work with him again. After giving the stars’ representatives “at least 24 hours to respond,” very few had gotten back to the site. Those who did either said they had no comment or couldn’t reach their clients for comment.

As the Outline rightly pointed out in a post yesterday, it’s hard to draw any conclusions from this seemingly clever conceit. Celebrities rarely comment on anything, especially in a relatively short period of time on an extremely touchy issue that doesn’t directly concern them. They would have nothing to gain from staking out any definitive ground on R. Kelly, even if they fully intend to never work with him again. Some of the stars on BuzzFeed’s list hadn’t worked with Kelly in many years: Celine Dion made one song with him in 1998, for example, and Keri Hilson’s Kelly collaboration dropped in 2009.

Still, the vast majority of the artists on the list worked with Kelly after all-but-irrefutable evidence of his pattern of preying on young girls became public. They knew that dozens of people had accused him of child rape, and they worked with him anyway. Their participation in his career both elevated and sanitized his public profile, showing music fans that if Mary J. Blige, Nas, Chance the Rapper, and Pharrell (the Happy guy!) were cool with Kelly, we should probably be cool with him, too. Worse, every collaboration with Kelly helped funneled money into the bank account of a man who has allegedly continued his abuse for at least 26 years and shows no signs of stopping.

We should have raised a stink about artists who collaborate with Kelly a long time ago; some of us, including journalists like DeRogatis and Jamilah Lemieux, have. But news cycles cycle on, outrage dims, and momentum stalls. Each new allegation or reentry of an old one into public discourse offers music consumers another opportunity to ask artists why they participated in the music industry’s cover-up for Kelly and why they haven’t, as a booster of his career, condemned his actions. There is no statute of limitations on the crime of enriching an alleged child rapist. By coming out against him late in the game, these artists still have an opportunity to publicize his pattern of victimization and get their fans to support an industry boycott of his work.

Celebrities already use their public platforms for advocacy against sexual predators all the time. Lady Gaga, who’s spoken publicly about being sexually assaulted when she was 19 by a man 20 years her senior, made an earnest, graphic music video about sexual assault for her song “Til It Happens to You” in 2015, depicting survivors with messages like “BELIEVE ME” scrawled on their bodies. She invited 50 survivors of sexual assault onstage with her to perform the song at last year’s Oscars. Of her friend Kesha, who accused producer Dr. Luke of years of emotional and sexual abuse, Gaga has said, “I feel like she’s being very publicly shamed for something that happens in the music industry all the time, to women and men. I just want to stand by her side because I can’t watch another woman that went through what I’ve been through suffer.”

Yet Gaga made “Do What U Want” with Kelly in 2013, mimed fellatio with him onstage at the American Music Awards, then pulled the already-taped video for the song due to growing allegations against Kelly and director Terry Richardson. (Yes, Gaga made a video with two alleged sexual abusers for a song that advises the listener to “do what you want with my body.”) Gaga blamed her team and her tight schedule for a video she says she didn’t like and didn’t want to release, but other sources claimed that Gaga thought the highly sexual video wouldn’t play well after DeRogatis’ reporting on Kelly resurfaced in December 2013 and reports of Richardson’s alleged harassment came out in early 2014. Instead of addressing the allegations against Richardson and Kelly and taking an ethical stance, Gaga spun her scrapping of the video as a move of artistic self-editing.

In other industries, we expect major players to defend or end their personal and financial connections to bad actors almost as a matter of policy. Dozens of companies pulled their ads from Bill O’Reilly’s show after the New York Times revealed that Fox News had paid $13 million to settle five separate sexual harassment claims against him. Lately, when women come out with stories of discrimination and harassment in the tech industry, big names in the field are pressed to speak up, even if they’re not directly involved. (Venture capitalist Chris Sacca recently bragged about doing just that—tweeting support for Ellen Pao after she lost her discrimination suit against Kleiner Perkins—in a post about his own role in Silicon Valley’s mistreatment of women.) But in the entertainment industry, with a few major exceptions like the singular case of Bill Cosby, celebrities are usually forgiven their connections to abusers, even as they help those abusers appear harmless and amass wealth.

The recent example of Kesha and Dr. Luke provides useful contrast to the nonreaction of music stars to Kelly’s documented history of sexually manipulating teen girls. Taylor Swift publicly donated $250,000 to Kesha for her legal battle against her alleged abuser, a well-known pop producer. Miley Cyrus and Kelly Clarkson, both of whom had worked with Dr. Luke in the past, also came out with public statements to put themselves on Kesha’s side. Adele, the biggest recording artist on Sony, which owned the Dr. Luke’s Kesha-producing label, made a statement in support of Kesha while accepting a BRIT award last year. Sony happens to be R. Kelly’s label, too, but Adele isn’t saying a peep about him. His alleged victims are far more numerous than Dr. Luke’s, as far as the general public knows, but they aren’t famous and, crucially, it seems most of them aren’t white. In a Colorlines piece published this week, Lemieux writes that Kelly’s continued career success is indicative of “the idea that black men are more in need of protection than black women.” Research has shown, she continues, that “black girls are widely perceived as being older or more mature than they actually are, which helps to explain the number of people who don’t see teenage girls who have sexual relationships with men like Kelly as victims, even when they are legally unable to consent.” The women who’ve charged Kelly with rape, assault, and abuse have to watch their alleged assailant make millions off his music because his colleagues have kept mum and recorded with him in spite of his history.

Pushing for Kelly’s former collaborators to renounce him works in two ways: First, it pressures individual artists to stop enriching him and supporting his public profile. It also sends a clear message to unaffiliated observers that the swell of public opinion is falling against Kelly, and they’d be better off not booking him in their arena, hosting him on their talk shows, or inviting him to do a guest spot on a new track. True, it would be sad if DeRogatis’ most recent revelations in BuzzFeed (nearly the only allegations of abuse against Kelly that involve women above the age of consent) were the thing that finally convinced Kelly’s one-time associates to speak out against him. But you know what they say about apologizing for lining the pockets of alleged child rapists—better do it late than never. When some next set of accusations lands on Kelly, as it almost certainly will, Gaga the survivor’s advocate will be glad she did.

E-Trade’s New “Don’t Get Mad” Campaign Is All Problem, No Solution — But I’m Rooting For It Anyway

by Barak Kassar @ BKW Partners

Part of me loves the new set of ads from online stock trading platform E-Trade. They’re funny. They’re creative. They’re visually arresting. But they fall short strategically. Watch a few and I’ll say why in a minute. The ads do a good job creating an enemy. And enemies (real or otherwise) can be dramatically powerful […]

The post E-Trade’s New “Don’t Get Mad” Campaign Is All Problem, No Solution — But I’m Rooting For It Anyway appeared first on BKW Partners.

Menswear Company Fred Perry Forced to Denounce Skinheads and Alt-Right Bigots Who Love Golf Shirts

Menswear Company Fred Perry Forced to Denounce Skinheads and Alt-Right Bigots Who Love Golf Shirts

by Christina Cauterucci @ The XX Factor

If you’re new to the far-right, men’s rights-y, West-is-best brigade on your block, the first thing you’ll need to do is get in uniform. Perhaps you’re a racist skinhead, or maybe you’re itching to join the Proud Boys, Vice co-founder Gavin McInnes’ group of militant alt-right frat bros. Either way, you’re going to have to buy a black and yellow Fred Perry polo.

The 100 percent cotton golf shirts have been around since the ‘50s, and they’ve been associated with white-supremacist groups for nearly as long. It started as an accident: Fred Perry launched around the height of mod fashion in England, and trendy youths latched onto the shirts as symbols of identification with the movement. Mods begat short-haired, working-class hard mods, which begat apolitical skinheads who chose Fred Perry shirts to match the colors of their favorite soccer teams. When a substantial segment of skinheads joined up with the far-right National Front party in the ‘70s, Fred Perry’s association with racist right-wing extremism was born.

These days, skinheads still love them some preppy golfwear emblazoned with the brand’s laurels logo. So do the Proud Boys, who love Donald Trump and identify themselves as “Western chauvinists.” McInnes insists that his small but faithful crew of men, who swear off masturbation to keep their potent man juices perpetually revved up, are not racists—he threatened to sue one Outline reporter if she made any connection between the group and “Nazi skinheads.” He also says that the group has members of color, and that while the organization’s values “center on” closed borders and a rejection of “racial guilt,” men are not required to agree with those values to become members.

Still, the group’s chosen uniform is so closely associated with violent white-supremacist movements that the Southern Poverty Law Center has “Fred Perry” listed in its glossary of terms for racist skinheads. Now that the Proud Boys have been showing up in the news for disrupting indigenous demonstrations and harassing Muslim Senate candidates, Fred Perry has been forced to explicitly denounce a group that celebrates the memory of a mass genocide of native people. “It is a shame that we have to even answer the question,” Fred Perry chairman John Flynn told the Canadian Broadcasting Corporation when asked about Proud Boys’ adoption of the signature shirts. “No, we don't support the ideals or the group that you speak of. It is counter to our beliefs and the people we work with.” Flynn pointed to the company’s namesake, whose father was a socialist member of the British parliament, as evidence of the brand’s longstanding opposition to the far-right factions that have embraced the classic polo. His statement felt reminiscent of the way New Balance tweeted that it “does not tolerate bigotry or hate” when it was declared the official shoe of neo-Nazis.

But jerks love the shirt so much, the Amazon page for the polo has become a kind of dopey alt-right message board. “For all my Proud Boys out there,” Scooba5teve wrote in one review, the shirt “is a very nice piece of clothing for dressing up while still keeping a casual aspect.” A ringing five-star endorsement! Other users who hate immigrants and love a well-fitting blouse had fit recommendations: “Proud of your boy! (Order a size up),” wrote a guy who titled his Amazon review “UHURU!,” a popular Proud Boy phrase that mocks the work of a queer black YouTube star. “Fits great oi oi,” countered another in a reference to a skinhead punk subgenre. One rarely gets the chance to see veiled statements of racism—“mine is bright white,” reads a review titled “Oi! Oi! Oi!”—paired with earnest fashion assessments: “POYB! Classic and never goes out of style Oi!” one reviewer assures potential Proud Boys who may worry their purchase will look dated after just a few anti-Muslim rallies.

The rise of the alt-right has put clothing companies like Fred Perry and New Balance in a tough position. They can’t force white nationalists and xenophobes to stop buying their clothes, and they probably wouldn’t want to change their logos to a big red X over a swastika or something. They could theoretically take firmer stances against bigotry by donating a portion of the profits from the affiliated products to an organization that fights hate groups. What Proud Boy would sport a Fred Perry shirt if it signified money flowing to, say, the Council on American-Islamic Relations? At minimum, if only for P.R. reasons, they might want to choose a different model to sport the black and yellow polo on the Fred Perry site, one who doesn't look angry and pale enough to be a willing Proud Boy recruit. But if a bunch of dudes who would normally be lounging around in stained Guy Harvey T-shirts are dropping $85 a pop on golf tees, at least Fred Perry stands to do a brisk business in the Western chauvinist demographic.

Correction, July 13, 2017: This post originally stated that Proud Boys must reject immigration to the West and “racial guilt.” McInnes has since clarified that while the organization’s values “center on” those tenets, men do not have to agree with them to gain entry to the group.

Procter & Gamble

by Magda Adamska @ BrandStruck

Category: FMCG Household products; FMCG Personal care & beauty Owner of the brand: Procter & Gamble Co. Key competitors: Unilever, Colgate-Palmolive, Reckitt Benckiser Group

Artykuł Procter & Gamble pochodzi z serwisu BrandStruck.

Taylor Swift’s Sexual Assault Testimony Was Sharp, Gutsy, and Satisfying

Taylor Swift’s Sexual Assault Testimony Was Sharp, Gutsy, and Satisfying

by Christina Cauterucci @ The XX Factor

Taylor Swift took the stand on Thursday in a Denver federal courthouse to describe the moment in 2013 when she says she was “violated” by a then–country radio DJ in a way she “had never experienced before.” David Mueller, who was 51 to Swift’s 23 at the time, “grabbed my ass underneath my skirt,” Swift said in her testimony. He “stayed latched on to my bare ass cheek as I moved away from him, visibly uncomfortable.”

Mueller claims he never touched Swift’s butt, explaining at various points that he only touched her “rib cage” and that a colleague was probably the one who groped her. They were posing for a photo, he said, and their body language was awkward but not inappropriate. On the witness stand, Swift did not suffer that argument, insisting that the grope was intentional and could not have been an accident. “It was horrifying, shocking,” she said, according to a BuzzFeed report. “He had a handful of my ass. I know it was him. I thought what he did was despicable.”

On Wednesday, Swift’s mother, Andrea, testified that the family hadn’t gone to the police after the alleged assault because they didn’t want to cause a public uproar. “I did not want this event to define her life,” she said. “I did not want every interview from this point on to have to talk about it.” Instead, they contacted Mueller’s employer—he was backstage at Swift’s concert on a work assignment when the alleged incident took place—who fired him two days later. Two years after that, Mueller sued Swift for $3 million, alleging that she cost him his job for an assault that never happened. She countersued for $1, determined to prove that she wouldn’t back down from what she says is the truth.

When Swift and her team told Mueller’s radio bosses about the alleged assault, they enclosed a photo that appeared to show Mueller with his hand behind Swift’s butt. In court this week, both parties attempted to use that photo, a sealed document that leaked last year, to prove their respective points. Swift’s side says it shows that she’s edging toward Mueller’s girlfriend and away from him, and that his hand is clearly far below her ribcage. Mueller’s attorney Gabe McFarland asked Swift why the photo shows the front of her skirt in place, not lifted up, if Mueller was reaching underneath to grab her butt. “Because my ass is located in the back of my body,” Swift replied. She offered a similar response when asked whether she saw the grope taking place. When McFarland pointed out that the photo shows Swift closer to Mueller’s girlfriend than Mueller himself, Swift answered, “Yes, she did not have her hand on my ass.”

Swift has said several times that she wouldn’t settle with Mueller or let his claims stand because she wants to be a visible example of strength to other women considering their options after a demoralizing sexual violation. Full of rightful exasperation, her testimony on Thursday was a galvanizing example of a so-called victim testimony in which the victim refused to be victimized. Swift was confident in her version of the story, unintimidated by a cross examination that implied she was a liar and unmistakably incensed when McFarland tried to cast doubt on her behavior during the evening in question. Wasn’t Swift critical of her bodyguard, who didn’t prevent such an obvious assault? “I’m critical of your client sticking his hand under my skirt and grabbing my ass,” she told the attorney. But, McFarland said, Swift could have taken a break in the middle of her meet-and-greet if she was so distraught. “And your client could have taken a normal photo with me,” Swift countered, explaining that a pop star has a responsibility to her fans.

For young fans of Swift’s, hearing a beloved artist speak candidly about the emotional damage of sexual assault and stand up to a courtroom of men trying to prove her wrong could be a formative moment for their developing ideas of gender, sex, and accountability. Swift certainly has advantages most women who endure similar violations will never have: the money and time to mount a strong case against her alleged assailant, the jury-endearing privileges of white skin and a beautiful face, and millions of supporters rallying publicly behind her. And since he’s suing her for money and she’s already one of the biggest superstars in the world, detractors can’t argue, as they so often do in sexual-assault cases, that she’s making up a story for money or fame.

But Swift also faces some of the same obstacles other assault survivors endure if they bring their perpetrators to court. She must relive a distressing moment over and over again to dozens of observers, recounting in detail how her body was allegedly touched without her consent, while lawyers on the other side try their hardest to make her look unreliable, petty, and fake. When McFarland asked her how she felt when Mueller got the boot from his job at the Denver radio station, Swift said she had no response. “I am not going to allow your client to make me feel like it is any way my fault, because it isn’t,” she said. Later, she continued: “I am being blamed for the unfortunate events of his life that are a product of his decisions and not mine.” Women who allege sexual assault are scolded all the time for ruining men’s lives, even if those men are proven guilty. Swift’s sharp testimony is a very visible condemnation of that common turn in cases like these. That’s an important message for women who may find themselves in Swift’s position someday, and maybe even more so for the men who’ll be called on to support or rebuff them.

#1 Shared Ad on YouTube: Dove Real Beauty Sketches

#1 Shared Ad on YouTube: Dove Real Beauty Sketches


Melissa Tatge Creative

I love Dove. And that’s exactly what their marketing department wants. Even with this knowledge, I still can’t help myself. To be more specific, I love their “real beauty” c…

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

Johnson’s

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – baby care Owner of the brand: Johnson & Johnson Key competitors: Pampers, Huggies

Artykuł Johnson’s pochodzi z serwisu BrandStruck.

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

Spotify

by Magda Adamska @ BrandStruck

Category: Media & entertainment – streaming services Owner of the brand: Spotify Technology S.A. Key competitors: Tidal, Deezer, Pandora, Apple Music, Amazon Music, Google Play Music, YouTube

Artykuł Spotify pochodzi z serwisu BrandStruck.

Here are Some of the Best Viral Campaigns of 2015

Here are Some of the Best Viral Campaigns of 2015


Small Business Trends

Each year there are new viral campaigns on social media and on the web and each year there are n...

Volkswagen Humans Adapt

by Duncan Macleod @ The Inspiration Room

Volkswagen France is running “Humains”, a commercial promoting the brand’s environmental credentials. Earlier in the month the French government announced plans to phase out petrol and diesel powered vehicles by 2040. The Volkswagen Humans campaign responds with the promise of adaptation. People have always adapted to their environment, often without realising, whether it be eating […]

Dove releases rogue Photoshop action that undoes 'real beauty' manipulations

Dove releases rogue Photoshop action that undoes 'real beauty' manipulations


The Verge

Skin care company Dove has targeted airbrushers and photo manipulators with a Photoshop action in an attempt to take its "real beauty" campaign viral. The Dove Campaign for Real Beauty was launched...

YouTube Tuesdays: Dove Real Beauty — At It Yet Again

YouTube Tuesdays: Dove Real Beauty — At It Yet Again


BKW Partners

Last time I wrote about an amazing campaign (more like a part of a rolling, ongoing campaign) from Dove Real Beauty ... and now they're at it again. This is momentum marketing at it's best. They're knocking out fantastic, thoughtful, thought-provoking content (with a consistent underlying message) so that the new one enters our consciousness just as the old one is fading. This isn't branding... this is brand BUILDING!

Dove asks consumers to ‘Choose Beautiful’ with new global film-focused campaign  - Marketing Week

Dove asks consumers to ‘Choose Beautiful’ with new global film-focused campaign - Marketing Week


Marketing Week

Unilever is looking to replicate the viral success of its previous Dove campaigns with “Choose Beautiful”, the latest film-focused effort for the brand to change how women see themselves and challenge perceptions of beauty.

8 Reasons to Believe Taylor Swift Was Inside the Box That Two Large Men Carried Out of Her Apartment

8 Reasons to Believe Taylor Swift Was Inside the Box That Two Large Men Carried Out of Her Apartment

by Heather Schwedel @ The XX Factor

On Monday, Splash News, an agency that specializes in celebrity news and photos, released a picture of some men on a New York City street loading a large case into a vehicle. What interest would a celebrity photo agency have in this sidewalk scene? According to a caption that went along with the photo, plenty: The men happened to be Taylor Swift’s security force, they were outside the pop star’s Tribeca apartment, and she was reportedly inside the case.

Per BuzzFeed, the mysterious caption read in full ([sic] to all spelling mistakes):

Taylor Swift has been reportedly being transported in a huge suitcase from her Tribecca apartment into her truck. A fleet of cars including two large cadillacs and three suv's arrive at Tailor Swift's apartment in Tribecca to move a large suitcase from apartment to truck. Almost a dozen of Taylor Swift security guards were present to move this package carefully as Taylor Swift remains to be unseen for a long time.

The agency soon retracted the caption. But Pandora’s box was opened, and the theory was out there: Taylor Swift! In a box! In the annals of memorable celebrity modes of transport, it would be hard to top Lady Gaga’s egg and Ariana Grande’s rumored preference for being carried like a baby, but if Swift was indeed inside that box, then the Trojan Horse would have nothing on her. And knowing Swift, despite the retraction, it’s not totally out of the realm of possibility. Let’s marshal the evidence.

Swift has been trying to keep a low profile lately.

Holing up in a box would be one creative way to avoid the paparazzi’s gaze. On that theme, she’s barely made any public appearances in recent months, and she hasn’t released a new album since 2014’s 1989 (though she did have a song on the 50 Shades Darker soundtrack). The star has spoken before about overexposure, and after last summer’s war with Kanye West and Kim Kardashian and the end of her relationship with Tom Hiddleston, disappearing for a while made a certain amount of sense for her career. But how far would she go to disappear? Would she, say, hide in a large suitcase?

Do not underestimate her will and determination.

This is a woman who has smashed record after record, who collects squad members like trophies, and who elaborately engineered a public image so glossy that it felt like a historic feat of self-mythologizing.

Swift is not too big to fit in a box.

She’s on the tall side at 5-foot-10, I’ll grant you. That’s a lot of height to squeeze into a box. But she has a small frame and appears to be in excellent shape—you’ve seen all those stylish gym clothes she wears around. If she does any Pilates or yoga at all, which she definitely does, she can swing this.

To test out this theory, a Slate staffer (associate art director Lisa Larson-Walker) who is similar in size to Swift curled into the fetal position and we measured her.

We then compared her measurements to the dimensions of some of the cases sold on high-quality protective case manufacturer Pelican’s site, and the numbers check out. Lisa is 17" wide, 19" high, give or take lid compression, and 33–35" long, depending how much her feet are sticking out.

The suitcase itself is huge.

Rather than the type of luggage you can fit in the overhead compartment on a plane, it’s a monster protective case. Here's one plausible example: It's 28.20" x 19.66" x 17.63", so a lithe, contorted pop star could ride in relative comfort.

The company, and surely companies like it, manufactures custom cases, too: This one could totally be lined with foam and outfitted with airholes to make the chart-topping artist traveling inside more comfortable.

The case has wheels but instead of being rolled, it is being carried by two men.

A pair of human shock absorbers.

Look at the orange tape in the picture: possible airhole location No. 1?

Or just a reminder of which side has to go down so they don’t flip over the pop star inside? Or just random orange tape? All plausible!

Wait, though—if Swift’s whole reason for getting in the box was to hide from the public, how did Splash News find out?

Perhaps it was actually a bid for attention and she was only pretending to hide, a nesting doll of PR stunts but in no way too advanced a move for Swift to pull. Again, look who we’re dealing with.

Roberto Cavalli

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Clessidra SGR S.p.A. (90%) and Roberto Cavalli (10%) Key competitors: Gucci, Valentino, Versace, Prada, Armani, Dolce & Gabbana

Artykuł Roberto Cavalli pochodzi z serwisu BrandStruck.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

There Are Lots of Women Running for Governor Right Now, and Some of Them Are Very, Very Bad

There Are Lots of Women Running for Governor Right Now, and Some of Them Are Very, Very Bad

by Christina Cauterucci @ The XX Factor

Much has been made of the gender imbalance in the U.S. Congress, where just 21 percent of senators and 19.3 percent of representatives are women. But the country’s record for governors is even worse: Only six women currently hold their states’ top executive office, and the most female governors the U.S. has ever had at one time is nine.

That gives the current slate of female gubernatorial candidates a decent chance of making history. If she wins her 2018 campaign, Stacey Abrams, the Democratic minority leader of the Georgia General Assembly, would be the state’s first female governor. She would also be the state Democratic Party’s first female gubernatorial candidate and the country’s first black female governor.

Then there are the Republicans. Three women are currently competing with two men for the GOP nomination in the governor’s race in Tennessee, which has had neither a female governor nor a female gubernatorial nominee from a major party. All three of the female candidates have been hardworking opponents of reproductive rights. Beth Harwell has taken up the cause of several abortion restrictions as the speaker of the state’s House of Representatives, including mandatory waiting periods and mandatory pre-abortion counseling. Mae Beavers, a state senator, was the primary sponsor behind a mandatory ultrasound bill and a ban on abortions performed after 20 weeks of pregnancy.

Rep. Diane Black was the latest to enter the Tennessee race this week with a video seemingly crafted to counter the perception of women as too wishy-washy or fragile to properly hold executive leadership offices. In her video, Black uses metaphors of war and violence to describe just how not-fragile she is. She blasts “weak-kneed” members of her own party, claims most politicians are “too meek, or maybe even too weak” to “fight for the right things,” and promises to focus on “beating the liberals instead of caving into them.” “In Tennessee, we’re conservative, and we do things the right way, no matter what Hollywood or Washington thinks about it,” she says in the clip. “We believe in absolute truths: Right is right, wrong is wrong, truth is truth, God is God, and a life is a life.”

Black loves lives-that-are-lives so much, she has made disrupting women’s health care one of her primary goals in Congress. On her website, “Defunding Planned Parenthood” has its own page, in addition to and separate from the page titled “Pro-Life,” which shows the Congresswoman cuddling an infant. She accuses Planned Parenthood of being part of “the big abortion industry’s trafficking of baby body parts for profit.” In 2015 and 2016, she was an active member of the House’s investigative panel formed in the wake of the Center for Medical Progress’ videos that claimed to show fetal tissue trafficking. (They did not, and the producers were later indicted for identity theft and charged with several felonies.) Black has also introduced bills to prevent Planned Parenthood from getting federal family-planning grants and getting reimbursed for services provided to Medicaid patients.

In South Carolina, an equally hardcore right-wing woman is running for governor. Catherine Templeton, who headed up a couple of state agencies under Gov. Nikki Haley, gave a few alarming answers to questions posed at a GOP town hall this week, one of her first major events since announcing her candidacy in the spring. She promised to stand in the way of any efforts to remove monuments of Confederate soldiers, saying she was proud of the Confederacy and doesn’t “care whose feelings it hurts.” Of transgender soldiers serving in the military, Templeton said “If you sign up and join as a man, you serve as a man. If you join as a woman, you serve as a woman,” and, likewise, “If you’re a boy, you go to the boys room. If you’re a girl, you go to the little girls’ room.” And, she added, “if you’re a pervert, we throw you in jail and throw away the keys.” She didn’t clarify what she meant by “pervert.”

The moderator also asked Templeton about abortion rights in the state. “Until we can overturn Roe v. Wade, the best we can do is restrict it as much as possible,” he said. “How far can we take those restrictions? What’s the next step to make it—to protect life?”

Templeton responded with a story about carrying her now-middle-school-aged twins, boasting that she never considered aborting one of the fetuses, even when she developed “a life-threatening illness brought on by pregnancy.” She is “the only girl running” for governor in South Carolina, she said, so the question is “personal” for her. “You’re not going to find anybody that’s more pro-life than I am,” Templeton went on, explaining that she only supports exceptions in cases of incest and a threat to the life of the pregnant woman. One audience member asked Templeton to reassess her support of the incest exception, because a fetus conceived in incest “doesn’t deserve to be killed just because of the sin of the parents.” Templeton nodded. “And that’s why I’m not for the rape exception,” she said. “We agree.”

The same audience member asked the candidate about “homosexuality and transgenders,” claiming that “God says it’s wrong and it should be wrong in the law.” Templeton didn’t challenge the attendee’s assessment of the “sin” of LGBTQ people, but again invoked her love of her children, as if queer and trans South Carolinians pose a threat to their well-being.

Templeton, Black, and their kin aside, there are plenty of worthy female candidates running for governor in 2018. Democrat Gretchen Whitmer, a former Michigan state Senate leader with a history of reproductive-rights activism, has broken fundraising records in her gubernatorial campaign. In May, she’d attracted about three times the number of donors as her Democratic competitor, though he’s since been closing the gap. Kate Brown, who in 2016 won a special two-year term as Oregon’s governor, was as the country’s first openly-LGBTQ person to win a gubernatorial election. (She’s bisexual.) And gender-equity advocates can celebrate the 16,000 women who’ve asked EMILY’s List about running for office since the election. The Democratic Party itself may be cool with funneling money toward politicians who vow to curb abortion rights, but EMILY’s List only supports female candidates who are pro-choice.

Update, August 7, 2017: This post has been amended with updated fundraising information on the Michigan governor’s race.

Transformation Tuesday: Dove's Campaign for Real Beauty - Digital Natives

Transformation Tuesday: Dove's Campaign for Real Beauty - Digital Natives


Digital Natives

In the first of our Transformation Tuesday series, we’re showing a bit of love to those who’ve used digital content to innovate and improve the perception of their brand. First up: Dove. The ‘Campaign for Real Beauty’ has been recognised by Advertising Age as the best campaign of the 21st century. Although Dove used real …

Framing of Dove's 'Choose Beautiful' Campaign is a Farce

Framing of Dove's 'Choose Beautiful' Campaign is a Farce


Colorlines

Dove is back with another ad that is supposedly centered around teaching women how to feel beautiful. Miriam Zoila Pérez calls B.S.

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now

by Jamie Fraser @ Unruly

Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them in this handy list so you can catch up before the weekend. Among the big hitters, we have Apple with an energetic push for its latest smartwatch. The spot features a skateboarder-cum-gymnast dancing...

Read More

The post Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now appeared first on Unruly.

Ivanka Did Not Stop Her Father’s Transphobic Policy, But Look, She is Beautiful

Ivanka Did Not Stop Her Father’s Transphobic Policy, But Look, She is Beautiful

by Christina Cauterucci @ The XX Factor

On Wednesday morning, when Donald Trump tweeted his intention to bar all transgender people from serving in the U.S. military, one major question bubbled up on the social feeds of LGBTQ Americans: Where’s Ivanka?

Last we heard, she was wishing us a happy Pride month and boasting that she was “proud to support … celebrate and honor” her LGBTQ “friends” and other queer people “who have made immense contributions to our society and economy.” That’s a lovely sentiment to share in the party month of parades, glitter, and Babadook harnesses. But Ivanka Trump’s professed support never actually led to concrete gains.

Instead, she has stood by in public silence as queer and transgender people grappled with her father’s personal, unjustified attack on thousands of U.S. servicemembers we’re usually told we should hold in utmost reverence. She issued not even a perfunctory tweet of recognition that the administration she serves has made millions of Americans feel unworthy, less safe, and expendable today. The LGBTQ people who, in Ivanka’s words, “have made immense contributions to our society and economy”? According to Trump, they are a “disruption” to the military, which should not be “burdened” with their health-care needs. The only thing Ivanka has done today is appear on the Hill’s annual “50 Most Beautiful” list of political operatives, journalists, and advocates. And so her LGBTQ “friends” have been left hanging by their one tenuous, beautiful connection to the White House.

That’s the tough thing about allyship, from a wannabe ally’s perspective: It means nothing without vocal advocacy and meaningful action. Even if she has hounded her dad on other LGBTQ issues in private, as some have claimed, her decision to stay publicly mum on this subject is a damaging one.

This wouldn’t matter so much if Ivanka hadn’t been trying like hell to sell herself as an instrument of moderate restraint in Trump’s administration since the very beginning of his term. Trump says she is “always pushing me to do the right thing,” and in every possible interview, Ivanka portrays herself as a sane “proactive voice” amid the more radical right-wingers. Anonymous sources from within (or dispatched by) the White House have been very kind to Ivanka, crediting her and husband Jared Kushner with convincing Trump to be a bit less cruel to women, LGBTQ people, and the poor and marginalized populations that are suffering most from the effects of climate change. That hasn’t happened, an obvious fact to anyone who’s been paying attention to the administration’s actions that have condemned women, trans children, and the planet to certain indignity or physical harm.

The Daily Beast quotes one “senior White House official” as saying on Wednesday that Ivanka and Kushner decided their “political capital” should “be spent elsewhere” than on maintaining the military’s current open, inclusive policy on transgender servicemembers. The rest of us are still waiting to see the returns on whatever meager quantity political capital they’ve allegedly spent on some unnamed, unknowable issue.

Even besides her Pride tweet about supporting all those hardworking LGBTQ Americans, too many of Ivanka’s social media posts look like surface-level attempts to appease marginalized demographics she is simultaneously helping to persecute. She recently posed for Instagram photos with high-schoolers in town for the international FIRST Robotics Competition. Several were Muslim girls wearing headscarves; others wore West African dashikis. In the photos, Ivanka looks so pleased and proud to meet young women from around the world. Yet she has been noticeably silent on her administration’s Muslim travel ban, inflammation of Islamophobia around the country, and decision to hold $8.8 billion in global health aid hostage in the interest of advancing anti-abortion policies, potentially cutting off vital family planning and HIV-prevention resources for people in grave need. A photo op with Afghan students whose visas Trump withheld until the last possible moment constitutes an insult to their families, friends, and neighbors who are suffering under his policies. So far, Ivanka’s allyship with queer people has consisted of self-congratulatory posts and unverified claims to political action no one can see.  

Unilever

by Magda Adamska @ BrandStruck

Category: FMCG Food; FMCG Non-alcoholic beverages; FMCG Household products; FMCG Personal care & beauty Owner of the brand: Unilever Key competitors: Procter & Gamble, Nestlé, Colgate-Palmolive, The Kraft Heinz Company, Reckitt Benckiser Group

Artykuł Unilever pochodzi z serwisu BrandStruck.

Squarespace Calling John Malkovich

by Duncan Macleod @ The Inspiration Room

Squarespace commercial “Calling John Malkovich” is one of the nominations for Most Outstanding Commercial at this year’s Emmy Awards. The Super Bowl commercial is a continuation of the Squarespace campaign in which John Malkovich sets out to establish an online fashion design business. Things get tricky when he discovers that a namesake has already got […]

Dove 'Real beauty sketches' is Asia's 'most successful' ad on YouTube in 2013 - Mumbrella Asia

Dove 'Real beauty sketches' is Asia's 'most successful' ad on YouTube in 2013 - Mumbrella Asia


Mumbrella Asia

YouTube has released a list of the “most successful” ads on the social network in Asia this year. Measured by a combination of organic and paid views, Unilever is the region’s top advertiser on YouTube, occupying the top two slots with Dove and Lifebuoy soap. Samsung has four ads in the top ten. Asia’s top …

Homophobia Allegations From the Daughter of Bulleit Bourbon’s Founder Are Rocking the Beverage Industry

Homophobia Allegations From the Daughter of Bulleit Bourbon’s Founder Are Rocking the Beverage Industry

by Christina Cauterucci @ The XX Factor

In January 2017, Hollis Bulleit announced that she was leaving her job at Diageo, one of the world’s largest alcoholic beverage producers, and owner of Bulleit Bourbon. The daughter of Bulleit Bourbon founder Tom Bulleit, Hollis is well-known in the beverage industry for her longtime service to her family’s company, her elaborate headwear—she recently sold a collection of six of her homemade fascinators to help pay her “legal fees”—and her winning demeanor. Many were surprised by her departure from the brand she’d repped for more than a quarter-century, but few knew why they’d parted ways.

Over the past few days, Hollis has published several lengthy Facebook posts explaining what went down, from her perspective. According to her, the Bulleit family refused to accept her queer identity when she came out 10 years ago, and they rejected her decade-long partnership with a woman named Cher. While the spouses and partners of her siblings were included in family photos and press for the company, Hollis writes, she and Cher were excluded from major events and slowly edged out of the picture. Hollis, who has been publicly out for many years, says she was informed in December that she no longer had a job with Diageo; Diageo claims it offered her a multi-year renewed contract but was unable to agree with Hollis on the terms.

She helped break ground on the company’s new distillery in 2014, but says Cher didn’t get an invite. Neither was asked to attend the grand opening in March, Hollis alleges. “In 2008, I was asked to come home for Christmas; yet Cher was not invited,” Hollis wrote on July 31. “The only holiday that we attended was Thanksgiving in 2016, and then we were promptly uninvited via text from the following core family Christmas.”

Her allegations illuminate the complex responsibilities a corporation that owns a family business faces. In these cases, family troubles are de facto workplace troubles, and family homophobia could amount to employee discrimination based on sexual orientation. “Because family was business and intertwined with a global corporation, I find it odd that I did not benefit from the departments and safeguards that are put into place to either intervene or provide mediation or educational diversity training as would be the expected protocol for employees in this type of situation,” Hollis wrote in one of her posts. For several years, the Human Rights Campaign has given Diageo North America a perfect score on its Corporate Equality Index, a measure of companies’ support for LGBTQ employees and issues.

Hollis declined to answer any questions, but told me that she and Diageo “have come to a 24 hour halt” and any press “could mess up legal proceedings.” A Diageo spokesperson had this to say in an emailed statement:

In advance of Hollis’ contract expiring in 2016, we offered her a multi-year extension. Despite it being an increase versus her previous arrangement, we were unfortunately not able to reach agreement with her on this new contract. Any implication that she was fired, or that failure to agree to terms on this contract was due to her LGBT identity, is simply false. We are very proud of our long track record of work, through many of our brands, to support the LGBT community. We are also appreciative of Hollis’s past efforts on behalf of the brand and the industry.

But as Hollis’ claims and Diageo’s clash in the press, the story of Bulleit family infighting has been rocking the beverage industry. “All that is evil, impersonal and dirty about the business is laid bare right here. It’s a rotten affair Bulleit and it’s gonna hurt your brand,” wrote the owner of a Louisville, Kentucky whiskey bar of one of Hollis’ Facebook posts. A representative of a Santa Cruz bar has said the establishment will no longer buy Bulleit “in solidarity with those individuals whom have been rejected by their families for living their authentic lives,” and will use the proceeds from sales of its remaining Bulleit stock to “benefit the LGBTQIA community of Santa Cruz.” Seattle Cocktail Culture, a bar-finding app, posted that Hollis “has been an incredible advocate for American whiskey & her family’s brand,” so the proprietor is “done with Bulleit; that might not help Hollis but I won't be apart of this gross mistreatment.”

“She was the reason the craft bartending community embraced the brand,” Seattle bartender Elizabeth Dingivan posted on Tuesday, “and given the attempts to erase her legacy and co-opt her work, we are prepared to move on from Bulleit as a brand altogether.”

Now, Hollis worries that she won’t be able to find new work in alcohol brand promotion at age 43 without recommendations from her former employer. And she writes that she was surprised to learn that she can’t trademark her own name and start a new whiskey company under that moniker because Diageo would legally be able to challenge the brand’s name for being too close to Bulleit Bourbon.

Among some in the beverage industry, though, Hollis’ name still means something, even if it has no more connection to the brand she helped build. New Orleans bar owner T. Cole Newton writes that he took the occasion of an annual gathering of bartenders “to respectfully tell Tom Bulleit publicly and in person how much harder it is to support his brand without someone like his daughter Hollis involved.” Diageo and Bulleit Bourbon may have to come up with a better explanation for Hollis’ dissatisfaction if they want to keep the business of such proprietors. For those bartenders and business owners, loyalty to the brand means loyalty to the woman who helped get them hooked.

#FindTheTruck #FindAFriend Campaign Proposal

by jasmineskyegrillmeier @ Ohio University Strategic Social Media

By Jasmine Grillmeier, Liz Sanz, Shyann Williams The Boutique Truck is Columbus, Ohio’s first mobile fashion truck specializing in trendy and cute clothing. The truck travels around different areas of Columbus and the surrounding Ohio areas to set up shop and host parties. They have a decent social media presence currently, but their presence could […]

Louise Linton’s Latest Instagram Post Makes a Powerful Case for Just How Much She Sucks

Louise Linton’s Latest Instagram Post Makes a Powerful Case for Just How Much She Sucks

by Christina Cauterucci @ The XX Factor

Therapists will tell you not to get too discouraged when flipping through Instagram, where everyone’s seemingly fabulous lives play out in streams of infinity pools and brunch plates that obey the rule of thirds. Those plastered-on smiles aren’t real, therapists will say—they mask the yawning void of despair that exists within us all, urging us to curate a better-looking version of our lives for the benefit and envy of others.

No moment in recent history has so perfectly captured this comforting truth than the massive muck-up committed by Louise Linton, wife of Treasury Secretary Steve Mnuchin. The 36-year-old posted a Monday night Instagram photo of herself stepping off a military plane onto the runway like she was someone who mattered, dressed in all white like she had all the Tide pens in the world. “Great #daytrip to #Kentucky! #nicest #people #beautiful #countryside,” she wrote, as if #people were a useful hashtag and Kentucky were a desirable daytrip location. Then Linton tagged her #rolandmouret pants, #hermesscarf, and #tomford “sunnies,” as if any being in the universe gave a crap about the provenance of the treasury secretary’s wife’s Kentucky pants.

Manicured and serene as she looked in the photo, Linton exposed her inner gremlin in the comments, where a 45-year-old woman named Jenni Miller wrote, “Glad we could pay for your little getaway. #deplorable.” SPLURBJJJ. That noise was Miller’s remark hitting Linton’s exposed class-anxiety nerve dead on! Like the man she was in Kentucky to serve, Linton responded to general political criticism with personal insults based on a truly perverted understanding of the U.S. government. “Have you given more to the economy than me and my husband? Either as an individual earner in taxes OR in self sacrifice to your country?” Linton wrote. “I’m pretty sure we paid more taxes toward our day ‘trip’ than you did. Pretty sure the amount we sacrifice per year is a lot more than you’d be willing to sacrifice if the choice was yours.” After getting guff for the comment, Linton made her account private and deleted the post, temporarily hiding her shame.

The logic in Linton’s argument could outwobble her pair of #valentinorockstudheels. Does being rich exempt hedge-fund managers like Mnuchin from criticism? Should regular people feel forever indebted to the wealthy just because they pay taxes, as is required by law? Do people whose families own literal castles, as Linton’s does, have more of a right to waste government funds than the rest of us? Maybe, maybe not—but as a public figure, Linton should have a better response to mean online comments than “lol ur poor.” If you can’t take the heat, get out of the devil’s White House!

“You’re adorably out of touch,” Linton continued in her comment to Miller, after stalking the private citizen’s Instagram account. “Your kids look very cute. Your life looks cute. I know you’re mad but deep down you’re really nice and so am I. Sending me passive aggressive Instagram comments isn’t going to make life feel better.” Linton could have been writing this to herself in a therapy-mandated diary. Instagram sniping doesn’t dull the horror of human life on this planet. Only money does.

Real Beauty Brings Real Results for Dove’s Marketing Campaign

Real Beauty Brings Real Results for Dove’s Marketing Campaign


Ohio University Strategic Social Media

by Lauren Coulson Reed When it comes to marketing campaigns, it’s not always about what you do, as it is how you do it. Dove’s “Real Beauty Sketches” campaign became successful by targeting women’s…

5 Types Of Consumer Generated Marketing (CGM) Campaigns

5 Types Of Consumer Generated Marketing (CGM) Campaigns

by Rohit @ Influential Marketing Blog

Over the past several years, consumer generated marketing campaigns have become more and more popular. After all, what brand wouldn't want tons of users to create content on their behalf and share it online with their entire social networks? And by the way, these consumers will create it all for free. For this reason, CGM

Some of the U.S’s Creepiest Anti-Abortion Men Are Running for Office in Alabama

Some of the U.S’s Creepiest Anti-Abortion Men Are Running for Office in Alabama

by Christina Cauterucci @ The XX Factor

When Alabamians go to the polls next fall, they may have more than one extreme anti-choice man to vote for. They are Sam McLure, a nutso adoption lawyer seeking the Republican nomination for attorney general, and fellow Republican Roy Moore, who is currently leading in the polls and wants to unseat Luther Strange, the Trump-backed U.S. Senator appointed to fill Jeff Sessions’ seat.

McLure, a Macklemore-looking dude with a dimpled chin, lists four main issues of concern on his campaign website. The first is “Prosecute Abortionists Who Profit from Killing Children.” The man does not mince words! Rewire has done some excellent reporting on McLure’s history as an anti-abortion activist: He claims to engage in regular “sidewalk counseling” outside abortion clinics, though the director of one of the spaces he claims to harass told Rewire that he’s a “brand new” addition to the crowds outside, just there “to get his name out there because nobody knows who he is.”

The Facebook Live video is McLure’s preferred messaging method. One from the beginning of August is titled “Babies are Murdered Here”; in it, McLure stands in front of pro-choice demonstrators holding a printed-out photo of a doctor who provides abortion care. “This woman…profits from deceiving parents into killing their children,” he says. Another video from September finds McLure pointing at abortion clinics, saying “I want to eradicate places like this.” McLure has posted links on his social media pages to one doctor’s personal information, including photos of what is allegedly her car and license plate, challenging anyone to give him one good reason why he shouldn’t prosecute her for murder. In a September 8 video, McLure says that although “it’s not nice” to dox abortion providers, “it’s not nice to kill babies” either. His repeated posts on abortion have prompted one Facebook commenter to wonder, “does he have any stances on other issues?”

McLure has argued in interviews and Facebook videos that, as attorney general, he could “eradicate legal abortion” by making life “hell on earth” for abortion providers and bringing homicide charges against them. He has proposed removing the abortion exception from the “fetal homicide” section of the Alabama penal code and establishing a state militia to defend any state official who might otherwise be jailed for disobeying federal court orders that protected abortion rights.

“A well-regulated militia is necessary for the protection of a free state,” McLure said at a summer gathering for the Alabama Constitution Party, according to Rewire. “Where is Alabama’s militia? If the governor or attorney general of our state defied the federal government and said ‘We’re going to protect babies from murder,’ and some federal law enforcement officer tried to drag our governor into a federal jail, who will protect our governor?” McLure reiterated that stance to Rewire, calling himself “a proponent of the idea that the states need to exert their sovereignty [and] ignore Roe v. Wade.”

Alabama’s got at least one other political candidate who advocates for ignoring federal laws establishing basic rights. Moore, who joined McLure in a 2012 attempt to get the U.S. Supreme Court to overturn a ruling that shot down Oklahoma’s proposed constitutional amendment on “personhood,” was twice kicked off the Alabama Supreme Court—once because he refused to abide the U.S. Supreme Court’s affirmation of marriage equality.

On Thursday, in a debate against Sen. Luther Strange, Moore enumerated several evils that are plaguing America. “Abortion, sodomy, [and] sexual perversion” are hobbling the nation, Moore, said, in addition to a few other combinations of right-wing buzzwords, like “transgender troops in our bathrooms.” The militant wing of the anti-abortion movement loves this candidate’s commitment to the cause. Matt Trewhella, who once did jail time for blocking the driveway of a doctor who provided abortion care, is listed on Moore’s campaign website as a prominent endorser. In the ‘90s, Trewhella and several other activists signed a statement asserting that “lethal force” is “justifiable” to protect “the lives of unborn children”—in other words, that murdering an abortion provider is an ethical act. Between the company Moore keeps and his proven record of flouting federal law as a justice, it’s not hard to imagine the kind of absurd anti-woman (and, of course, anti-sodomy) shenanigans he’d get into in the Senate.

Finally, a New Policy We Know Trump Truly Believes in: Protections for Sexual Assaulters

Finally, a New Policy We Know Trump Truly Believes in: Protections for Sexual Assaulters

by Christina Cauterucci @ The XX Factor

Betsy DeVos gave credence to the fears of anti-rape activists on Thursday when she finally did the thing they’ve expected her to do since her confirmation. In a speech at George Mason University, the secretary of education announced her intention to roll back Obama-era guidance that forced universities that receive federal funding to take more aggressive action against campus sexual assault.

DeVos accused the federal government of using “intimidation and coercion” to make schools comply with stricter Department of Education directives that came down in 2011. The “Dear Colleague” letter, as it is commonly known, required universities to complete expedient investigations of accusations, lower the standard of evidence needed to hold an accused student responsible, prevent harassment of victims on campus, and stop making victims sign nondisclosure agreements. DeVos took issue with the new guidance’s more comprehensive definitions of assault and harassment. “If everything is harassment, then nothing is,” she said, claiming that students and teachers had been punished for Title IX offenses simply for “speaking their minds.”

The other telltale sign that the “Dear Colleague” guidance was not long for this world was the person sitting in the Oval Office. Donald Trump has given his rancid imprimatur to all manner of causes and policies about which he seems to know or care very little. He once identified as “pro-choice”; now he advances anti-abortion policies more punishing than those of his right-wing predecessors, even as he slips up on the anti-abortion talking points. While Trump was busy absorbing his twice-daily lathering of positive cable news chyrons, Steve Bannon, back when he was still oozing about the White House, could whisper a few epithets into the president’s ear and we'd all wake up the next morning to a nuclear clash of civilizations.

Sexual assault, on the other hand, is a cause near and dear to Trump, the rare political matter in which he actually has some experience. More than a dozen women have given public accounts of his various alleged sex crimes, giving him valuable insight into the plight of the accused. On this issue, his mind holds two mutually exclusive principles to be simultaneously true: that women are lying when they allege sexual assault, and that the actions they describe did occur but don’t warrant any accountability from the perpetrator. Groping is flirting, and barging in on naked beauty queens is a purchasable privilege of rich men. But also, the women who claim those things happened are liars out for fame and money, and plus, they’re too ugly to assault. Trump has convinced himself that he’s a victim of a witch hunt perpetrated by an inherently untrustworthy subclass—women—that’s trying to take down the good ol’ university boys, those original espousers of “locker room talk,” too.

The DeVos Department of Education echoes this paradigm through and through. When DeVos invited men’s rights groups to advise her on Title IX policy this summer, she included infamous trolls who claim that the “leading reason” for domestic abuse is “female initiation of partner violence” and dox women who accuse men of rape. Candice Jackson, who DeVos tapped to lead the department’s Office for Civil Rights, recently scoffed to the New York Times that a full 90 percent of campus sexual assault allegations “fall into the category of ‘we were both drunk,’ ‘we broke up, and six months later I found myself under a Title IX investigation because she just decided that our last sleeping together was not quite right.’”

Imagine the college student who has endured a sexual assault and looks online for her avenues of recourse, only to find that the woman charged with addressing all federal claims of harassment and discrimination believes nearly every college student with the courage to file an official rape allegation is full of shit. The chilling effect the DeVos Department of Education will have on sexual assault reports will certainly please Trump. But his larger goal is to send a message to women that the government is not on their side. Nearly every policy shift Trump makes that rallies his base without any real legislative accomplishment—the transgender military ban, the decision to cease data collection on race- and gender- based wage disparities, the ending of DACA—serves the general purpose of demoralizing marginalized populations by letting them know the country stands with their oppressors.

To accomplish this goal, Trump must manage some pretty impressive feats of intellectual dissonance. Police officers should rough up the suspects they arrest, but universities should go easy on accused rapists. Honor killings by immigrant men are a threat to American women, but grants to prevent violence against women are bogus. Sifting through the president’s actions, it can be hard to find any kernel of conviction. At the root of his few true impulses is identity politics—namely, his identity as a white man and his desire to protect the same. There’s one other identity at play, and he shares it with the accused sexual assailants DeVos championed on Thursday. That makes her rollback of Title IX protections one of Trump’s most honest moves yet.

IKEA Lion Man – Relax into greatness

by Duncan Macleod @ The Inspiration Room

IKEA UK’s latest advertising campaign features Lion Man, a symbol of the importance of relaxing and recharging in one’s living room so we can go on to do great things. Based on the fact that lions spend up to 18 hours a day at rest, the campaign follows the story of a Lion Man as […]

Dove Ad Becomes Most-Watched YouTube Video Ad Ever

Dove Ad Becomes Most-Watched YouTube Video Ad Ever


Racked

Welcome to Beauty Wire, where we round up the day's biggest beauty news. Dove's "Real Beauty Sketches" campaign has become the most-watched online video ad ever, garnering more than 114 million...

Wonder Woman Was Reportedly Funded by the Koch Brothers. That Shouldn’t Surprise Any of Us.

Wonder Woman Was Reportedly Funded by the Koch Brothers. That Shouldn’t Surprise Any of Us.

by Christina Cauterucci @ The XX Factor

Wonder Woman hit a major milestone on Tuesday, when its North American box-office take topped $400 million. The film is now the highest-grossing film ever made by a female director and the third highest-grossing domestic release in Warner Bros. history.

Woohoo! Feminist #win! Think of all that money flying out of women’s paychecks and into the pockets of female actresses and a female director, keeping it in the sisterhood! And also, think of the way, way, larger sums of money going into the bank accounts of the right-wing billionaires who funded it!

Want to listen to this article out loud? Hear it on Slate Voice.

It turns out that the feminist fave of the summer reportedly counts among its investors not just any rich dudes, but the literal Koch brothers. These are the men we can thank for the Tea Party, the funding of the “education reform” movement and organized opposition to Obamacare, and some of the most concerted efforts against environmental regulations the country has seen. They are some of the wealthiest men in the world, and they use their money to influence policies that protect the rich at the expense of the poor.

The Hollywood Reporter published a piece Wednesday morning describing Charles and David Koch’s “significant stake” worth “tens of millions of dollars” in RatPac-Dune Entertainment, which invested $450 million in 2013 to cover Warner Bros.’ entire slate of up to 75 movies over four years. That includes the “masterpiece of subversive feminism” that argues, according to the Washington Post’s Alyssa Rosenberg, that a world without misogyny “would be liberating and wonderful for men.” Post-Wonder Woman, misogyny is still around, but the success of the film has no doubt been liberating and wonderful for the men who funded it. (A Koch Industries spokeswoman gave THR the vague assurance that the brothers themselves and Koch Industries “do not have any involvement with this investment.”)

Full disclosure: I did not find Wonder Woman to be the tear-jerking feminist masterwork so many of my colleagues and contemporaries claim to have seen. To me, the movie baited women into the theater with some heavy-handed surface-level empowerment schtick, then gave us 180 minutes of jokes about how sexy half-dressed women are when they know how to fight. That normally wouldn’t have bugged me so much—blockbuster films are blockbuster films, and superhero movies are among the most formulaic of blockbuster genres—if critics and lay-viewers and men’s rights activists alike hadn’t made the movie out to be some kind of monumental step for womankind. Of course Wonder Woman wouldn’t star an average-looking bulked-up fighter, because they don’t look hot on movie posters. Of course the titular character would sleep with the first man she meets in her entire life, because otherwise people might think an athlete from an all-woman island was a lesbian.

I don’t think many, if any, of the people extolling Wonder Woman’s feminist bona fides believe that supporting the film meant they were supporting feminist causes in any significant way. Warner Bros. is not a nonprofit, and big profits are how big, splashy movies get made. But it’s just so rich to consider that the money it cost to send these little girls who “might make your heart explode” to see Wonder Woman now support the Koch brothers’ efforts to call climate science into question, making it measurably less likely that those little girls will grow up with a livable Earth to inhabit. The price we pay to see a woman kick ass with killer CGI effects is the continued electoral dominance of Koch-funded politicians who want to force women to give birth against their will. It’s no surprise—it’s how the system is designed. It’s what happens when unimaginable wealth is concentrated in the hands of a few white men looking out for themselves and their buddies. It’s called capitalism.

And under capitalism, in case you haven’t heard, there can be no ethical consumption. Every dollar spent in this messed-up marketplace supports exploitation, a fact that’s become even harder to swallow since the Supreme Court’s Citizens United v. FEC decision allowed corporate entities to all but cast physical ballots for their preferred political candidates. The Koch brothers aren’t the first right-wing puppeteers to invest in a corporation that produces a seemingly feminist product, and Wonder Woman is far from the only girl-power movie to enrich men working hard to make the world a harder place for women to thrive.

In fact, one of the last blockbuster action movies with a woman in the leading role, Mad Max: Fury Road, was also funded by RatPac-Dune, the company that bankrolled Wonder Woman. One of the founders of that company, Steven Mnuchin, was the finance chair of Donald Trump’s campaign, donated $425,000 to the campaign and the Republican party to help him win, and now serves as his Treasury Secretary. In other words, if you bought a ticket to see Imperator Furiosa bust the heads of a bunch of sexual abusers, you may have helped America elect one.

France Is Trying to Decide Whether Being a First Lady Should Be a Real Job Or Not

France Is Trying to Decide Whether Being a First Lady Should Be a Real Job Or Not

by Christina Cauterucci @ The XX Factor

French President Emmanuel Macron wants his wife to do more than sit next to him at fancy dinners and endure the leering compliments of fellow heads of state. Brigitte Macron would like a more formal position in government than one merely requiring her to smile at her husband when the photographers come out. The French public is seemingly not so sure.

A Change.org petition that started a few weeks ago has garnered nearly 300,000 signatures from people who don’t want the first lady to get an official public title and office, as the president has proposed. The author of the petition, Thierry Paul Valette, says Macron’s desire to install his unelected wife in an official role is hypocritical in light of his repeated calls to rid politics of corruption. The French legislature was in the process of banning nepotism in parliament at Macron’s encouragement, Valette writes, while the president planned to give Brigitte Macron a real title ("Première Dame,"), a new budget of public funds, and an expanded role in the affairs of the executive branch. CNN reports that the Macron administration “appears to have…abandoned” the plan as vocal opposition mounted.

Macron campaigned in part on a vision of ethical leadership, which some say conflicted with his first-lady proposal. The petition asks that the question giving the first lady’s position a budget and greater influence be put to a public referendum rather than left to Macron’s sole discretion. The public isn’t so hot on Macron at the moment: His approval ratings hover in the mid-30s just three months after his electoral victory, in part because of budget cuts that spurred the resignation of the head of the French armed forces. Detractors accuse Macron of displaying authoritarian and even monarchical behavior, ignoring advisors and avoiding journalists amid calls for greater transparency. During Macron’s campaign, one of his fellow candidates, François Fillon, was accused of embezzling hundreds of thousands of Euros by paying his wife and two children for fictitious jobs over a period of multiple decades. Though Brigitte Macron reportedly would not have accepted a salary for the role she and her husband were trying to create, it looked too close to the intrafamily status-boosting of his one-time opponent.

The spouses of French presidents already get special security, hired assistants, and office space, but they don’t have any official status, significant staff, or defined role in the French constitution. French-Algerian journalist Nabila Ramdani claims that giving Brigitte Macron a title and a go-ahead to do more work would not vastly increase the budget already devoted to the first lady’s needs. Instead, Ramdani believes, the opposition to Macron’s plans rests on the sexist notion that a political wife should know her place, far away from the big kids’ table. “The Brigitte Macron I interviewed during her husband’s electoral campaign was uninterested in making money, or having more flunkies around her,” Ramdani writes. “She was not in the slightest bit pushy or personally ambitious. On the contrary, the retired teacher wanted to be taken seriously as a well-educated and highly experienced public servant.” Opponents of a larger role for Brigitte Macron “want to reduce her to another upstart who should be locked away in a quiet salon while her man sorts out domestic and world affairs.”

It sounds like the first lady role into which Brigitte Macron would have ascended only differed from her current role with a couple of capital letters—she would be First Lady, not first lady. And the extent of her work would have been explicitly “public,” not “political”—more along the lines of a Michelle Obama or Laura Bush, with their speeches and agreeable causes, than a Hillary Clinton, who had a legislative agenda, or an Ivanka Trump, who stands in for the president at major diplomatic meet-ups and serves as a close adviser.

Part of the French public’s objection to an expanded first lady role was undoubtedly symbolic: What would it mean for a president’s family to acquire unearned status from his position? Part may have been confusion: Macron merely asked for a proposal that would lay out a more formal, defined job for his wife, and no one quite knew how her position would change or what she might gain. The U.S. is used to first ladies taking active roles in their husbands’ administrations; in fact, the seeming uninterestedness and deliberate ornamentalism of our current one is a shocking departure from what has become the norm. As journalists monitor the promotion of unqualified family members in our current White House, it may be hard to decipher the differences between an indifferent spouse and a woman who’s been told to keep quiet, or a robust first-ladyship and a wife reaping political benefits she didn’t earn. Debates over the role of a 21st-century president’s wife are worth having. France won’t get past the opening arguments if Brigitte Macron doesn’t get a chance to try something different.

Steve King Wants Planned Parenthood Funds to Pay for a Border Wall. How Much Wall Could Those Funds Buy?

Steve King Wants Planned Parenthood Funds to Pay for a Border Wall. How Much Wall Could Those Funds Buy?

by Christina Cauterucci @ The XX Factor

It’s not every day Rep. Steve King comes up with a novel thought—most of his brain waves waft out of racist novels from the ‘70s. But on Wednesday morning, the Republican Congressman from Iowa managed to come up with one original idea: Take away Planned Parenthood’s federal funding, and use it to build the U.S.-Mexico border wall!

King popped out his precious thought-baby while speaking on CNN about the House Appropriations Committee’s recent bill that proposes allocating $1.6 billion to Customs and Border Protection for the purpose of Donald Trump’s promised wall. If King had his way, he said, the wall would get $5 billion more. “I would find a half of a billion dollars of that right out of Planned Parenthood’s budget,” he said. The other $4.5 billion would come from cuts to food stamps.

Why hasn’t any other intrepid legislator suggested taking away poor women’s pap smears and spending the money on a giant fence instead?! Let’s pause for a moment to imagine how big and beautiful a wall could be with all that health-care money that usually subsidizes birth control for women on Medicaid.

Now let’s calculate it. An internal Department of Homeland Security report obtained by Reuters earlier this year estimated that the border wall could cost about $21.6 billion to build. In the 2015-2016 fiscal year, Planned Parenthood got $554.6 million in government reimbursements (from, for instance, providing services to people on Medicaid) and grants (from, for instance, family-planning programs like Title X). Some of that money comes from state governments, and some comes from federal funds, but Planned Parenthood doesn’t disaggregate the funds in its annual reports.

So let’s be generous to King and assume that every state “defunded” Planned Parenthood and donated the resulting funds to the cause of the U.S.-Mexico border wall instead of putting them back into public health.

$554.6 million in government funds goes into a $21.6 billion wall 38.95 times. Customs and Border Protection has estimated that the wall could be 1,827 miles long. Divide that by 38.95, and Planned Parenthood’s $554.6 million could build a wall segment just under 47 miles long. Not bad! That would span about the length of the very top tip of New Hampshire, where it brushes up against Canada before spooning Vermont.

Ah, wait a second. That $21.6 billion? Just an estimate. When the Trump administration actually asked for money for the wall, it wanted $2.6 billion for fewer than 75 miles of wall. According to Democratic Sen. Claire McCaskill, that would bring the total cost of the wall to about $66.9 billion. Plug that into the equation:

$66,900,000,000 / $554,600,000 = 120.63

1,827 / 120.63 = 15.15 miles

That’s more than 15 miles of border wall, and no Medicaid reimbursements or family-planning subsidies for Planned Parenthood patients. Not much of a dent in the blocking-Mexico department, but think of what else it could do! A 15-mile wall in D.C. could encircle Ivanka Trump’s Kalorama house, the White House, the D.C. Trump Hotel, and all the drunk bros at Nationals Park. Fifteen miles is just enough for Manhattan to build a wall below Central Park and around the lower coastline of the island, enclosing Trump Tower in a quarantined zone. Or, with just under 15 miles of wall, Trump could build his way from his golden Fifth Avenue tower to the Pizza Hut in downtown Newark. It’s no well-done steak, but with just 15 miles to work with, a few plates full of cheesy bites is about as good as it’s going to get. Defunding PBS should cover the bill.

What I Learned By Looking at 734 Playboy Centerfolds in One Sitting

What I Learned By Looking at 734 Playboy Centerfolds in One Sitting

by Christina Cauterucci @ The XX Factor

There’s no wrong way to read Playboy’s new coffee table book of naked ladies. You can breeze through the encyclopedic collection of centerfolds in chunks, stopping when a shiny lower lip or well-groomed clitoral hood catches your interest. You can use the index to find a favorite Playmate, if you’re the kind of person who has a favorite Playmate. You can turn to the year you were born or bat mitzvahed and see what the residents of dudeland were drooling over that month. You can flick the pages like a flipbook, watching faces and skin blur together like a demonic wormhole that really, really wants to have sex with you.

But if you’re going to drop up to $75 on an 8 1/2-pound volume of exposed flesh, I’d recommend taking an hour or so to leaf through the entire thing, page by page. Playboy: The Complete Centerfolds, 1953–2016 offers exactly what it advertises: every single centerfold the magazine has published through February of last year. That is a remarkable number of bodies to trap in one volume. Taken together, they offer a kind of biological survey few humans will experience in their lifetimes. Even the world’s busiest doctors and most-overbooked porn stars don’t see 700-some-odd naked women in a single hour.

If you take this route, as I did on Thursday afternoon in a painstakingly sequestered corner of the Slate office, you will catalog approximately 1,400 nipples of various shades, textures, and surface areas. You will see several hundred labia and, if you have a set, think carefully about your own. You will despair at how the satin robe and garter belt industries have escaped any attempts at meaningful innovation in the past half-century. You will wonder why, in the 2010s, just as Earth was experiencing the hottest temperatures in recorded history, all women suddenly got visibly cold.

This volume is actually something of a reprint. The first edition was published a decade ago; the book that came out on Tuesday includes the most recent 10 years and a new short essay from Elizabeth Wurtzel on the centerfolds of the 2010s. Playboy is marketing it as a kind of chronology of the female body seen through the proverbial male gaze, a way to track how beauty ideals and sexual fantasies have evolved since Hugh Hefner printed the magazine’s first issue.

The most obvious signifier of the passage of time, and the thing every person has asked about when I’ve mentioned this book, is pubic hair. For the first two decades of centerfolds, there was none at all because it was obscured by strategically placed pillows, undergarments, or even roomy-cut khakis. Bits of hair didn’t start peeking out until around 1972, but by the mid-’70s, bushy vulvas were showing up in almost every photo. A decade later, hairstylists started to groom the puffs, though it wasn’t until the mid-’90s that what’s now known as a “landing strip” hit the runway. The relative newness of the thing about 84 percent of women now do to their genitals was a life-affirming revelation for this millennial, who suffered puberty in the aughts, or as Maureen Gibbon’s essay in The Complete Centerfolds dubs it, “the decade of the smoothie.” After enduring the entirely bare, child-like crotches of the 2010s, flip back to July 1977, where one magnificent image of pubic hair straight-up poking out of a butt crack will restore your internal calm.

The maturation of photo-retouching techniques, which begin in the 1980s and ramp up in the ’90s, delivers another major sea change in the book. Earlier photos exhibit a kind of Vaseline-on-the-lens radiance, with softer lighting than the high-def flashbulbs of later years. Before Photoshop made every limb a perfect cylinder with a computer-assisted color gradient, skin had actual texture, betraying goosebumps, peach fuzz, and tiny wrinkles where the legs meet the hips. In fashions, too, the Playboy timeline charts a shift from the natural-ish to the absurd. Peasant dresses and open argyle cardigans gave way to bathing suits fit for Borat and webs of spangled fabric that wouldn’t impede any sex act the average mind could invent. Mascara and rouge gave way to silicone, suntans, and gigantic, heavily-lined lips. The fantasy of the ’50s was that the women on these pages might actually succumb to the average schmuck’s pick-up lines at the sock hop or milkshake counter or wherever white folks performed their mating rituals in those days. The fantasy of the ’90s and ’00s was that these glistening, medicine ball–breasted women existed at all.

But for all the differences that emerge while flipping through generations of nudies, the similarities stand out far more. After looking at 734 photos of naked women, one can’t help but conclude that the human body has some very strict limitations and the human mind lacks any substantial creativity when it comes to sexy poses. There are only so many ways to slightly part a set of lips, only so many ways to mimic the act of putting clothes on or taking them off, getting in or out of a body of water, and stepping onto or off of a surface that looks reasonably prepared to support sexual intercourse. Some themes have always been hot: cowboy stables (chaps, lassos, bolo ties dangling between breasts); sportsing (phallic sticks and bats, mesh jerseys, kneesocks); childhood (glasses of milk, merry-go-rounds, dolls); servile domesticity (aprons, pies, and once, disturbingly, pinking shears).

It’s a pleasure to see this kind of Playboy world-making get more elaborate and less self-conscious as time goes by. There are a few funny scenes in earlier years: One deeply weird 1967 shot shows a woman standing on a primitive Onewheel with her toe resting on a shuttle cock, and one from 1983 has a gal luxuriating in a tanning bed, eye shields and all. But the fantasies get way more specific in the ’90s, with a flight attendant exiting an airplane bathroom, a military jacket with dog tags worn as a belly chain, more nautical dioramas than a landlubber might expect, and a prescient cigar situation in July 1996, just before the Clinton–Lewinsky “it tastes good” moment became public. Around the turn of the millennium, schoolgirls started dominating the pages of Playboy, with some dorm room arrangements so scrupulously imagined, they could be ads for PBteen. The effect is a creeping feeling that any place can be a sexual place, and any activity a woman does—even those performed in the course of her job—can be a sexual activity. Playing golf, taking your order at a diner, exercising on a Stairmaster, applying a lure to a fishing rod, cuddling with a kitten, delivering the nightly news at a TV station—if you look hard enough, with a few years of Playboy centerfolds filed away in your brain, these everyday pursuits are actually a kind of foreplay. That cyclist lady is naked underneath her flannel, you know.

Should you, like me, choose to absorb each and every centerfold in rapid succession, the outfits will eventually cease to matter. So, strangely, will the human forms. If you say a word too many times in a row, it starts to lose its meaning. If you review hundreds of naked women in one sitting, the fact of their nudity will lose its meaning, too. Curves and lumps and flaps of flesh punctuated by the occasional dimple or mole will become indistinguishable shapes in the void. By the 40th minute of scrutiny, the nearly half an acre of human skin you’ve seen will have lost all erotic potential, each body just another disgusting bag of organs and blood. As one Amazon reviewer put it, “What an awesome treasure for men!!!”

The social experiment that reveals how women don't value their beauty

The social experiment that reveals how women don't value their beauty


The Independent

Dove has launched an empowering beauty campaign that encourages women to see themselves beautiful.

Why Taylor Swift’s “Look What You Made Me Do” Is Such a Colossal Bummer

Why Taylor Swift’s “Look What You Made Me Do” Is Such a Colossal Bummer

by Christina Cauterucci @ The XX Factor

Whenever Taylor Swift drops a new single, her fans are quick to scour the lyrics for references to real-life beefs and beaus. Her work has been reliably, if loosely, autobiographical throughout her career, down to the secret messages she leaves with capitalized letters in her liner notes.

Well, viewing the much-hyped song Swift released late Thursday night, “Look What You Made Me Do,” through an autobiographical lens is a real bummer. The song elevates Swift’s pitiful spoken-word capabilities at the expense of her immense songwriting talent, forcing her to almost rap the chorus of a tune that describes a pathetic existence I wouldn’t wish on my worst enemy.

It sounds like her grudges occupy so much of her psychic space that there’s hardly room for a personality, let alone anything resembling joy. “The world moves on, another day, another drama drama,” she sings. “But not for me, not for me—all I think about is karma.” While others forgive, forget, and move on to more fulfilling relationships, Swift is consumed by resentment, unable to see past those who’ve wronged her until they suffer. Instead of making a life on her own terms, she follows her nemeses around, obsessing over their slights long after they’ve forgotten them, while she waits for her revenge to chill.

Smart people have said that forgiveness offers a greater benefit to the forgiver than the forgivee, a lesson Swift would have us believe she has yet to learn. “I got a list of names, and yours is in red, underlined” she sings in “Look What You Made Me Do.” There’s another young woman with a list of names in our current pop-culture milieu, and she’s currently sabotaging her relationship with one of her few surviving family members over an affront that’s been gathering dust for several years. Arya Stark’s preoccupation with revenge makes for good, action-packed TV. In real life, the immediate gratification of vengeance soon evaporates to leave a gaping hole, a welcoming nest for a snake.

Like Stark, Swift’s self-isolation seemed empowered at first. They don’t need anybody but themselves, and their sharp tongues (or swords) are powerful weapons against those who cause them harm. But the line between self-preservation and self-destruction is thin. Swift makes it clear in “Look What You Made Me Do” that she’s crossed it. When she sings that “the world moves on” while she’s still waiting to get her payback, she’s saying that she stands apart from the world; it’s her against everyone, with no one on her side. “I don’t trust nobody and nobody trusts me,” she sings proudly. It sounds dangerously close to “Nobody likes me / everybody hates me / guess I’ll go eat worms.”

The lyric video Swift dropped along with the song has a paranoid vibe, with messages scrawled on leafless trees, shifty eyes in rearview mirrors, and spray-painted threats inside dark tunnels. There are multiple mentions of Swift rising from the dead and killing old versions of herself, as if every time she’s hurt, she has to create a whole new person to contain the growing mass of fermenting rage that’s chomping away at her insides.

Speaking of which: The video illustrates the chorus of “Look What You Made Me Do” with an ouroboros. Traditionally, the snake eating its own tail is a symbol of regeneration, an infinite circle of life. Swift will always rise from the grave or bounce back from hardships, the image seems to say. But the snake is also nourishing itself on its own flesh. “Ooh, look what you made me do,” Swift sings as the animal annihilates itself. She has no agency, no ability to step away from the edge of the chasm her self-destructive impulses have led her to.

If this song isn’t written as an earnest description of her mental state—if, instead, it’s a send-up of the image the media has created for Swift, which, to be fair, is a real possibility—it’s a pretty lame one. “Blank Space” worked as a light-hearted tribute to Swift’s tabloid reputation as a man-eating cyclone of drama; “Look What You Made Me Do” is neither fun nor funny enough to make for a satisfying meta riff on her reputation. The narrator sounds more bitter than self-aware and, given Swift’s history of well-placed disses, the story sounds too close to the truth.

Why Does Anthony Scaramucci Keep Making Hair and Makeup Jokes?

Why Does Anthony Scaramucci Keep Making Hair and Makeup Jokes?

by Christina Cauterucci @ The XX Factor

Wall Street lifer Anthony Scaramucci got a new job Friday, and he spent the weekend trying to prove his worth to his new boss. When the freshly minted White House communications director shared his inspired vision for the role with Jake Tapper on CNN on Sunday morning, he said things that sounded nice, then immediately contradicted them. “Let’s soften up our relationship with the press,” Scaramucci said. “They’re tough on us, but let’s be tough on them. I have no problem with that.” Soft, but tough—like toilet paper meant for the world’s dirtiest yet most sensitive butts.

Scaramucci had kind words for Sarah Huckabee Sanders, the disarmingly familiar press secretary who will take over for Sean Spicer now that he’s resigned. “I think Sarah does a great job. She’s an incredibly warm person, she’s incredibly authentic,” Scaramucci told Tapper. “I want to do everything I can to make her better at that podium. I think she’s phenomenal there now, but like every athlete that’s training for the Olympics, every day we got to make ourselves incrementally better.” Then, the Mooch used Tapper’s TV show to send a message to his new direct report: “The only thing I ask Sarah—Sarah, if you’re watching, I loved the hair and makeup person that we had on Friday, so I’d like to continue to use the hair and makeup person.”

It sounded to some journalists like Scaramucci thought Huckabee Sanders looked great on Friday, when the two made an appearance together in the White House briefing room, or that he thought she looked kind of blah in her previous appearances, and Friday marked a vast improvement. (To an eye less attuned than Scaramucci’s to the aesthetic particulars of Trump hires, Huckabee Sanders didn’t look all that different in her Friday briefing, though her hair was curled, a look she usually reserves for TV news spots.) Either way, it’s a bizarre first bit of feedback for a new subordinate, both because it has nothing to do with her job performance and because he delivered it via CNN.

Scaramucci insists that the remark was a self-deprecating commentary on his own appearance. “For the record, I was referring to my hair and make up and the fact that I like the make up artist. I need all the help I can get! #humor,” he tweeted Sunday afternoon.

For a man making a sad stab at #humor, Scaramucci looked awfully serious on Tapper’s show. But hey! He’s not a comic—he’s a Trump flack, and he has a lot to learn. His justification of his odd plea to Huckabee Sanders suggests that he thinks hiring and managing a makeup and hair stylist is the White House press secretary’s job, which it almost certainly is not. One wonders whether he would have assumed the same of Sean Spicer or Obama press secretary Jay Carney. In Scaramucci’s first press conference on Friday, a reporter asked whether he’d continue to allow cameras in the White House briefing room, a tradition that came under threat when Spicer was at the helm. “If [Huckabee Sanders] supplies hair and makeup, I will consider it,” Scaramucci replied. “I need a lot of hair and makeup.”

This running joke (?) also betrays Scaramucci’s preoccupation with looks, a fixation he shares with the president who hired him. When a New York magazine reporter interviewed him for a piece on Trump’s Wall Street connections that ran earlier this year, Scaramucci asked her how old she was. “You look good,” he said. “No lines on your face. What are you, a Sagittarius?” The very weird, inappropriate compliment sounds a lot like Trump’s remarks to French first lady Brigitte Macron, who is in “good physical shape,” the president said. Perhaps he demands the same ageless, made-up beauty of his communications directors.

These Old Photos of Edie Windsor and Thea Spyer Are a Deeply Moving Portrait of Queer Love and Desire

These Old Photos of Edie Windsor and Thea Spyer Are a Deeply Moving Portrait of Queer Love and Desire

by Christina Cauterucci @ The XX Factor

On Tuesday, one of the heroes of the modern gay rights movement died at the age of 88. Edie Windsor, whose Supreme Court victory slayed the Defense of Marriage Act in 2013, quickly rose to fame in the years that followed, becoming a recognizable face at queer benefits and celebrations. Her platinum-blond bob and impeccable style made her a ready icon, emanating the kind of joy and defiant glamour on which gay communities have thrived for generations.

If you follow a critical mass of queers on social media, your feeds, like mine, have filled with posts memorializing Windsor in the day since her death. Many include old photos of Windsor with her late wife, Thea Spyer, who died in 2009 after living for years with multiple sclerosis, just two years after the couple married in Canada. Because their marriage wasn’t recognized in New York, where they lived, Spyer’s death stuck Windsor with an estate tax bill in excess of $600,000. A legal wife would have been exempt from the tax—a fact of inequality that the Supreme Court used to justify its overturning of DOMA.

Now, that marriage serves as a vital symbol of queer love flourishing in the inhospitable landscape of a homophobic society. Scrolling through the photos that document their more than four decades together is an affirming experience unmatched by most other posthumous tributes to famous political figures. In images of Windsor and Spyer loving on one another, queer people can see themselves.

Part of the magic here is that the couple’s photos span several decades, from times that didn’t produce many photos of queer couples. Windsor and Spyer got engaged in 1967, when cameras were a luxury and film processing took some effort. Plus, back then, many gay couples lived in secret; they didn’t document their relationships on paper at all. Any old photos we see today are usually pictures of family members, famous people, or historic events. Unless one’s parents or friends are gay and past middle age, it’s incredibly rare to see a collection of photos of a gay couple that date back to the ’60s and march right up to present day. The existence of these images is a reminder that queer love has persisted throughout history, that mid-century queer life meant not only gay-bashings and clandestine bars, but also transcendent connection.

Then there are the photos themselves, which testify to a profound, radiant love. Windsor has spoken eloquently about what it’s like to care for someone with a debilitating illness, recounting how they spun around dance floors on Spyer’s wheelchair and how insulting it was when people treated Windsor like her caretaker. “I was never her nurse—I’m her lover!” Windsor once told the New Yorker. “I was just doing things to make her comfortable—and that was with loving her and digging her.” She said they never abandoned their hot-as-hell sex life, even when the physicality of the act became complicated as Spyer’s condition worsened. In images of the couple from decades past, that desire is palpable: They frequently lean on one another, press their cheeks together, lock eyes like they’re about to kiss. The photo used to promote Edie & Thea: A Very Long Engagement, a documentary about their relationship, is bracingly intimate, as if the viewer happened upon the couple in their own bedroom.

These pictures hit me straight in the gut, both because of what Windsor gave us and because, in her love with Spyer, I see my own lovers and friends. Some of the photos seem to capture ordinary moments, when a pal with a camera saw a happy couple and hit the shutter. At the beach, in the city, in cluttered rooms and front yards, Spyer and Windsor could be any pair of lesbians navigating everyday life. I recognize their body language, the way they fit together as a butch-femme pair; I can see why Spyer made Windsor’s heart quiver and why Windsor made Spyer’s turn to mush. Even their old-school clothes, important markers of gender presentation, resonate with gays of today: I know at least three dykes with the oversized frames Windsor sported in this poolside shot and several dapper queers who would kill for Spyer’s tailored trousers and loafers this fall. They are an undeniably beautiful couple. That helps.

Long after these photos were taken, after Spyer’s death and her Supreme Court win, Windsor got remarried to a woman more than 35 years her junior. (Respect.) She spent the last several years of her life with her arms wide open, showing up all over the damn place to embrace the queer community she’d long loved, which finally got to love her back, loud and in public. Windsor was honored in several Pride parades, sure, but she also walked in the dyke marches, the more radical, in-your-face celebrations, better known for exposed breasts and protest chants than rainbow lanyards and celebrities on floats. She was one of the best of us. More importantly, in both her world-changing activism and her passionate, everyday love, she was one of us.

YouTube drops paid channels, expands user sponsorships

by @ Marketing Dive - Latest News

More creators can now be sponsored by users for $4.99 a month, a model that's similar to the quickly-growing service Patreon. 

A U.S. Nonprofit Is Funding the Fight to Imprison Women for Abortions in El Salvador

A U.S. Nonprofit Is Funding the Fight to Imprison Women for Abortions in El Salvador

by Christina Cauterucci @ The XX Factor

A U.S. anti-abortion nonprofit is funding the fight against legal abortion in El Salvador, funneling between tens and hundreds of thousands of dollars to an organization that supports the Central American country’s punishing laws. Reproductive-rights activists are currently rallying behind a bill that would allow for abortions in cases of rape, nonviable fetuses, and life-threatening health complications. Since 1998, abortions have been prohibited by law under all circumstances in the country—by most accounts, the world’s strictest abortion ban.

The Guardian reports that Human Life International, a Virginia-based Catholic nonprofit, has financially supported Sí a la Vida, one of the major Salvadoran organizations behind the total abortion ban, since 2000. Between 2000 and 2007, according to the Guardian’s reporting, Human Life International gave Sí a la Vida $47,360; between 2008 and 2014, Human Life International sent $615,432 to “Central American causes,” which likely included Sí a la Vida, as Human Life International has identified the organization as its “representative in El Salvador” and “affiliate” in the country.

Sí a la Vida is still one of the biggest forces behind the opposition to any changes to the country’s abortion laws. Under the current policy, women are routinely jailed for miscarriages, since there’s no way to tell the difference between a natural stillbirth and a medically induced termination. In 2013, the case of a pregnant Salvadoran 22-year-old with a young son, lupus, and kidney failure made international headlines when she couldn’t get an abortion, even though her anencephalic fetus was nonviable. She was eventually given a Cesarean section when she was in critical condition, and the baby, predictably, died soon after. When Salvadoran women are prosecuted for having a miscarriage or getting an illicit abortion, they can be put away for years. Recently, a 19-year-old survivor of rape was convicted of “aggravated homicide” and sentenced to 30 years in prison for a stillbirth.

Human Life International leaders bankroll the advocates who lobby in support of this sadistic policy, but in public, they deny supporting punishment for women who seek abortions. “The woman who aborts usually does not have the knowledge about pre-born life or what an abortion really is,” wrote Human Life International leader Adolfo J. Castañeda in a 2007 piece titled “Women Who Have Abortions Should Get Help, Compassion Not Prison.” “If she is severely penalized by the law, chances are that will make it more difficult for her to come forward to be healed and reconciled.” The Guardian quotes another Human Life International leader as writing that “desperate women being pushed into abortion” should not be imprisoned for their actions.

These patronizing arguments are common among anti-abortion activists, who know that moderate women are less likely to support prosecuting women for things they do to their own bodies. But when abortion is illegal, punishment of women is inevitable. Women in the U.S. are already jailed for home abortion attempts, and abortion is legal in many circumstances in this country. Donald Trump ran up against this weird anti-abortion movement contradiction during his campaign, when he said women should be punished for getting abortions if abortion were outlawed. Mainstream right-to-lifers tugged their collars and tiptoed away from that statement, gently correcting the candidate. Still, 39 percent of Trump voters polled in December said women should be punished for abortions, and some anti-abortion organizations are trying to get abortion outlawed as first-degree murder in certain states. The El Salvador model isn’t too far from what the U.S. could expect if, say Roe v. Wade were overturned, allowing states to ban abortions within their borders.

If that happened, groups like Human Life International, which also supported Uganda’s far-reaching criminalization of gay people, would be well prepared to argue for putting “desperate women” in prison for terminating their pregnancies. “Abortion always destroys a life. There is nothing life-saving about it,” Human Life International President Shenan J. Boquet said in 2013, supporting the continued withholding of abortion care for the 22-year-old Salvadoran with lupus and kidney disease. The penal code he envisions lets women die in pregnancy, but calls them killers if they care for their own health and get an abortion.

Statement Jeans Are Fun to Look At, But an Insult to Pantkind

Statement Jeans Are Fun to Look At, But an Insult to Pantkind

by Christina Cauterucci @ The XX Factor

When clear-knee jeans hit the internet this spring, regular jeans knelt on their sorry opaque knees and wept. For generations, jeans had been the trusty, self-effacing backdrop upon which other showier garments could shine. Jeans let lighter blues join navy in its coveted spot on the lineup of neutrals. They were humble, and in their humility, they found strength.

Now, weird jeans with the capacity to achieve viral fame are everywhere. They are, Slate has learned, called “statement jeans”—like a statement necklace, but for pants. Some stores (ahem) will file anything with distressing or a little embroidery under the moniker. These jeans count as their ancestors those pants with rhinestone pocket designs that were popular in the late ‘90s. According to Glamour, there are some pairs of statement jeans with subtler embellishments that “aren’t crimes against humanity,” including ones with rhinestone flower patches, giant grommets, and floppy denim bows. (Guess there’s many definitions of what constitutes crimes against humanity.)

Those are not the real deal. The true statement jeans are the ones that defy not only the traditional structure of jeans, but the entire concept of pants. Take, for example, these pairs that have taken on capes and skirts where the normal pants parts should be.

Or these, with lace ruffles that draw the eye to a part of the body eyes were not meant to be drawn to.

Or these, which ruin a perfectly fine pair of cigarette pants with the look of the pleated, baggy shorts your dad might wear to wash the car.

The only “statement” these jeans, descendents of JNCOs, are making is “help, I think a Juggalo is in me.”

Anyone wearing these pants, which come with a flannel butt-flap in case you’re too poor to buy a flannel shirt but can afford a $560 pair of jeans, should be forced to travel back in time and suffer the withering side eye of one Kurt Cobain.

But the mother of all statement jeans is this pair, brought to my attention by a friend of a friend. This garment offers the look of wearing a pair of jeans on top of another pair of identical jeans, for absolutely no reason at all. It looks like it was trying to be maternity pants but forgot that the top part was supposed to be stretchy and comfortable.

It also appears to be a ripoff of a pair of jeans from Rihanna’s clothing line circa 2013. The only thing worse than a bad statement is one that’s plagiarized, right Melania?

Emmanuel Macron Spent 26,000 Euros on Makeup in Three Months, Enraging the French

Emmanuel Macron Spent 26,000 Euros on Makeup in Three Months, Enraging the French

by Christina Cauterucci @ The XX Factor

French president and noted hunk Emmanuel Macron came under fire on Thursday after Le Point magazine reported that he’d spent 26,000 euros, or nearly $31,000, on makeup in his first three months in office. His makeup artist, a woman named in reports as Natacha M., has billed the executive branch once for 10,000 euros and again for 16,000 euros since Macron’s inauguration.

Macron’s constituents were not pleased to learn how much taxpayers are laying down to make the president’s already rather comely face more presentable to the public. “26000 € Macron’s makeup budget, just for complexion?” one Twitter user exclaimed. “Imagine if he had to do his eyes, mouth, blush & contour.” Another accused Macron of buying perlimpinpin powder, the French version of snake oil, implying that he isn’t getting his money’s worth.

The president’s office was forced to respond to the revelation, explaining that it had “called in a contractor as a matter of urgency,” forcing the president to pay more than usual. Macron will spend a “significantly reduced” sum in the future, his spokesperson promised.

Every part of this is hilarious: the outrage over how much it costs to make the president pretty; the knowledge that it could cost around $123,000 just to make a man look like he’s not wearing any makeup to begin with; the fact that the Élysée Palace had to come out in defense of its beauty-routine spending. It’s especially funny in light of the fact that Macron’s approval ratings are hovering in the mid-30s right now, in part because of his dramatic budget cuts that caused the head of the French armed forces to resign. If Macron’s even complexion weren’t worth 26,000 euros a quarter, the French government might have been able to pay the salary of another civil servant or two.

Macron’s isn’t the most expensive presidential face France has ever seen. François Hollande reportedly paid 30,000 euros a quarter for his makeup, and Nicolas Sarkozy paid 24,000 euros a quarter for his. In a world that made sense, the hotter presidents would have to spend less on makeup than the less-hot ones. This is definitely not the case in France, but elsewhere in the world, justice (insofar as justice means “sexy people pay less money”) may be served. The hairdresser of Justin Trudeau, one of the most luscious heads of hair in global politics today, only charges $40 a cut.

Hillary Clinton’s Book Tour Is a Dose of Much-Needed Therapy for Her Fans

Hillary Clinton’s Book Tour Is a Dose of Much-Needed Therapy for Her Fans

by Christina Cauterucci @ The XX Factor

Hillary Clinton opened her What Happened book tour on Monday night with what sounded like a retort to the critics who’ve said she should have never written the book in the first place. In a bit of self-aware justification, Clinton told her interlocutor—former speechwriter and campaign advisor Lissa Muscatine—that the writing process gave her the “discipline and deadline” she needed to sort through both her own feelings and her shock at America’s election of a malicious wannabe tyrant. It was an act of “catharsis,” Clinton said. “It was my therapy.”

The product of her efforts seemed to have a similar effect on her audience. The bodies filling the seats at Washington, D.C.’s Warner Theatre quaked when Clinton walked onto the stage, giving her an ear-splitting standing ovation that shook the floor of the venue. Every minor attempt at a joke was met with riotous laughter, every dig at Trump with a lengthy round of applause. There were more than a few tears.

You’ve got to be a pretty big Hillary Clinton fan to spend up to $82 to sit in a room and listen to her say things you’ve probably heard her say before. Because it’s D.C., the theater also contained several former campaign staffers. These weren’t casual Clinton voters. They were her diehards, the people for whom the termination of a potential Clinton presidency was nearly as devastating as the bombshell of a Trump one. Their enthusiastic support wasn’t just about making the first female president, but electing this specific candidate, with her formidable resume, unflagging composure, and history of pressing on in the face of sexist attacks. The election and American democracy as we once knew it may be over, but the cult of Hillary Clinton is not.

Anyone who doubted Clinton’s “likability” or capacity to inspire hope in young women during her campaign should look to the crowds who’ll flock to her 15-city book tour to understand the magic some attributed to her candidacy. Monday’s event felt strangely intimate, with audience members eagerly nodding along as if they were at a cozy reunion with a friend they hadn’t seen in years. They erupted in cheers when Clinton spoke about turning to friends and family in the difficult days after the election. They booed and hissed when she mentioned Matt Lauer, whom Clinton calls out in the book for incessantly harping on her emails while letting Trump babble nonsense about ISIS. The audience seemed equally enthralled with Clinton the person as with Clinton the candidate, and genuinely concerned for her well-being.

Underlying their concern for Clinton the woman is a deep sense of identification with her. On Monday, Muscatine gave Clinton several pairs of nouns and had her choose her favorite: coffee or tea (Clinton chose coffee); yoga or Pilates (yoga); shower or bath (“it depends on how much time you have”); and vodka or chardonnay (“again, it depends on how much time you have”). It was silly and banal, but dozens of audience members clapped and hooted after each answer. So eager were these people to identify with Clinton that they screamed in a public place simply because she too prefers coffee over tea, like the majority of other U.S. adults. When it came time for audience questions, which were submitted in advance, several were just messages of thanks. One noted that the writer was drinking wine with Clinton “in solidarity.”

This book and attendant publicity tour will mark an important step in the grieving process for those Clinton fans who see themselves, and perhaps their own thwarted ambitions, in her struggles. For them, grappling with the daily horrors of the Trump administration has probably left little time or mental space to process Clinton’s loss. There is no shortage of policies to protest amid righteous, chanting hordes, but few outlets for feelings about the candidate herself. Seeing her onstage, back in the public eye on her own terms and in visibly good spirits, will give some a sense of closure they need. If Clinton can rebound and crank out a book after the worst setback of her professional life, maybe the rest of us can churn on, too.

Clinton made exactly this point on Monday night. “At the end of the day, everybody has disappointments. Everybody has losses,” she said. “I view this book as much about resilience as about running for president. … I want others, no matter what happens to you in life, to understand that there are ways to get up and keep going. Don’t give up on yourselves.” You know else recently wrote a book about resilience? Sheryl Sandberg, whose co-written book Option B chronicles, among other things, her emotional journey after the death of her husband. Clinton and Sandberg are acquaintances, and Sandberg starred in a prominent anecdote about women in leadership that Clinton shared on Monday. In the story, Clinton repeatedly referred to the Facebook COO’s previous book and business philosophy, Lean In, as “Lean On.”

It was a rather endearing flub-up that Clinton never caught and Muscatine was too nice to correct. But, looking out on a sea of faces eager to process their lingering devastation in the company of hundreds of other Clinton fans, the former candidate might have committed a Freudian slip. As far as advice for recovering from electoral trauma goes, “lean on” isn’t half bad.

The Mormon Church Condemned White Supremacists, and This Mormon White Supremacist Mom Is Very Mad About It

The Mormon Church Condemned White Supremacists, and This Mormon White Supremacist Mom Is Very Mad About It

by Ruth Graham @ The XX Factor

This past Sunday, the Mormon church released an official statement expressing “sadness and deep concern” over violence surrounding white supremacist demonstrations in Charlottesville over the weekend. The statement was firm but vague, condemning racism and intolerance in general terms. Two days later, however, the church updated its statement with what one historian at Brigham Young University called “perhaps the most direct official statement condemning racism and white supremacy in the LDS Church's history.”

“It has been called to our attention that there are some among the various pro-white and white supremacy communities who assert that the Church is neutral toward or in support of their views,” the updated statement, which was posted to the church’s official newsroom on Tuesday, began. “Nothing could be further from the truth.” After quoting the New Testament and the Book of Mormon, it concluded:

White supremacist attitudes are morally wrong and sinful, and we condemn them. Church members who promote or pursue a “white culture” or white supremacy agenda are not in harmony with the teachings of the Church.

This was rather upsetting, as it turns out, for church members who promote or pursue a “white culture” or white supremacy agenda. One Mormon who has described himself as “simpatico” with the alt-right tweeted a jab at “LDS libs” who complained about the church’s first statement and then turned around to praise the revision as “the literal Word of God,” for example. Others groused about the church “PR department” putting out statements “contrary to the doctrine of Christ’s gospel.”

But the most significant pushback has come from a Mormon blogger and YouTube personality named Ayla Stewart, a Utah mother of six who has been called the “de facto queen of the alt-right Mormons.”

Stewart has said she was scheduled to speak at the “Unite the Right” rally in Charlottesville, but the violence there prevented her from appearing as planned. Her online output mixes down-home parenting anecdotes with calls to preserve “white culture,” and she has become a prominent white-nationalist voice. A long piece about the women of the alt-right in the latest issue of Harper’s describes her evolution from self-described feminist pagan to someone who hopes for the repeal of the 19th amendment. (Seriously.) She now has more than 30,000 Twitter followers.

Stewart actually seemed cheered by her church’s initial statement against racism in general, arguing that it confirmed her belief that “you cannot be anti-white and a follower of Christ.” The LDS’s stronger follow-up on Tuesday, by contrast, infuriated her. (Some observers have implied the church’s addendum may have been a response to her initial approval.) “The Church PR department, nor any member of the church I know of, has ever asked a black, Asian, Arab, etc. member of the church to renounce their culture and not promote it,” she wrote in a lengthy blog post. “So why are whites, and only whites, being singled out?”

The Mormon church infamously prohibited black men from the priesthood—a designation offered to almost all male church members—until 1978. The ban began under Brigham Young, the church’s second president, who tied the prohibition to the supposed “curse” of Cain, the Bible’s first murderer. “Any man having one drop of the seed of Cane [sic] in him cannot hold the priesthood,” Young wrote in 1852. (One “traditionalist, nationalist, Mormon” lamented this weekend that “anti-whites” will soon demand the removal of statues of Brigham Young.) In the years since lifting the ban, the church has taken steps to grapple with its legacy, but the issue still haunts the modern church.

Today, just 3 percent of American Mormons are black, though that number has risen dramatically since the priesthood ban was lifted almost 40 years ago. For many black Mormons, the church’s clear condemnation of white supremacy this week was gratifying. A Mormon blogger named Tamu Smith cried tears of joy while speaking with the Salt Lake City Tribune on Tuesday. Decades ago, she was called the N-word in a Salt Lake City temple, and she has been attacked online recently by white Mormon nationalists. “For the first time, it brings us out of the margins,” she said of the church’s new statement. “We don’t have to stand alone—the church is now standing with us.” It is also standing firmly against Ayla Stewart and her allies.

Dove | BrandStruck: Brand strategy database

Dove | BrandStruck: Brand strategy database


BrandStruck

Category: FMCG Personal care & beauty – hair care, body care, deodorants Owner of the brand: Unilever Key competitors: L’Oréal, Garnier, Nivea, Olay, Avon

When a Boper Becomes Advertising Gold

When a Boper Becomes Advertising Gold

by Emer Kelly @ BKW Partners

How a viral news blooper became eBay's next advertising campaign.

The post When a Boper Becomes Advertising Gold appeared first on BKW Partners.

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

15 ad campaigns that made marketing history

15 ad campaigns that made marketing history


Typeform blog

Whether it’s down to a heartfelt message, a canny script, or clever branding, 15 marketing professionals share the one campaign they'll never forget.

The Particular Grossness of Trump Telling Brigitte Macron That She’s “In Such Good Physical Shape”

The Particular Grossness of Trump Telling Brigitte Macron That She’s “In Such Good Physical Shape”

by Marissa Martinelli @ The XX Factor

In the wake of an affectionate butt-tap between French president Emmanuel Macron and his wife Brigitte, here’s some decidedly unromantic news out of Paris. A video of Donald Trump commenting on the French First Lady’s physique is making the rounds on Twitter, and it is about as unpleasant to watch as you might imagine.

“You’re in such good shape,” Trump says in the video, with incredulous delight, while gesturing with both hands toward the first lady’s body. He then turns to the French president to repeat the comment. “She’s in such good physical shape. Beautiful.” Brigitte, who is facing away from the camera, takes a step back and touches Melania on the arm, as if in solidarity.

Trump making gruesomely objectifying comments about female appearances is clearly old hat at this point. But still: this one's a doozy. Setting aside the general appropriateness of the American president commenting on the body of the French president's wife in public, there's the way he pays the "compliment" first to Brigitte, and then to Macron, as if to praise him on her upkeep, too. And most of all, there is a big difference between telling a woman she looks good and informing her, with a note of awestruck surprise, that she’s “in such good shape.” His choice of words is telling, because the unspoken end of the sentence “you’re in such good shape” is “for your age.” It's a formulation that highlights a core Trumpian trait: just how obsessed he is with the specter of female decline.

Brigitte is 64 years old, making her 24 years older than her husband and 7 years younger than Trump. Trump's disgust toward both the aging process and, paradoxically, women's attempts to combat that process, is a deep current in his general worldview. There was, of course, the “bleeding badly from a face-lift” tweet about Mika Brzezinski. There was the news that he allegedly told Melania that she could only have a baby if she promised to “get her body back” after her pregnancy. There was his fun joke to Howard Stern that he would still love Melania after a disfiguring car crash if her breasts remained intact. And also his relentless fixation on Hillary Clinton's health.

Both Macrons seem cordial and friendly throughout the skin-crawling exchange in Paris, which is hardly surprising, given that the French president has been strategically turning on the charm throughout Trump’s visit. But it sure would have been satisfying if Brigitte, or her husband, had replied to doughy Trump by deadpanning, “Same to you.”

Thinx Founder Wore Breast Pumps Around Burning Man and Shared Milk With Burners

Thinx Founder Wore Breast Pumps Around Burning Man and Shared Milk With Burners

by Christina Cauterucci @ The XX Factor

Now that the gyrating hordes have returned from Burning Man, it’s time to catch up on all the beautiful acts of intention and community and MDMA they committed on the playa. This year’s star is Miki Agrawal, former purveyor of Thinx period underwear and living, breathing TED talk. In an Instagram slideshow Agrawal posted on Tuesday, the new mother described pumping breast milk for her three days at the annual dust bowl.

“So many people told me that they had no idea that I had to keep pumping every three hours because they didn’t know that breasts would become engorged and super painful if they were not pumped,” Agrawal wrote, “nature's way of keeping mama and baby working together :-)”

Because Burning Man encourages an ethos of gift-giving, Agrawal didn’t keep her nutritious secretions to herself. She gave most of it away to consenting adults, who apparently couldn’t get enough. “Some people downed a whole four ounces hoping for a hangover cure,” Agrawal wrote on Instagram. “Some wanted it for their coffee to make lattes. So many were excited and curious to try it. I drank some too when I ran out of water, it tastes like sweet coconut milk!” Apparently this is common practice on the playa: Other breast-feeding commenters on the post wrote that they “loved sharing all the wonders of breastmilk” with other burners and served it to patrons at a Burning Man diner.

This endorsement of public breast milk consumption, accompanied by several photos of Agrawal wearing her breast pumps around the playa, is truly the ne plus ultra of posts about breast-feeding shaming. Not only is Agrawal proudly asserting her need and right to pump in a place that doesn’t look particularly hospitable to pumping, but she is passing the pump tube to another burner like she’s administering a beer bong. Women have said in their social media accounts of breast-feeding and pumping in public that it is natural, necessary, and a perfectly OK thing to do around strangers. To that, Agrawal adds: a fantastic source of party refreshments.

Agrawal is pretty much the personification of Burning Man, making her the perfect vessel for this peak–Burning Man performance of radical self-reliance. She digs startup wordplay—she called herself the “She-E-O” of Thinx and is writing a book called Disrupt-Her—and peppers her personal website with identifiers like “social entrepreneur,” “impact investor,” “dreamer,” and “societal-norm-busting-millennial.” She considers herself a capitalist revolutionary, wrote a book called Do Cool Shit, and has a fetish for ill-proportioned hats. She sometimes plays the DJ at parties for the organization her sister founded: Daybreaker, which, like Burning Man, is a gathering of forced profundity where people wear lamé and, you know, connect.

She also loves talking about bodily fluids. In addition to the period underwear, Agrawal has launched a line of underwear for urinary incontinence and a portable bidet called Tushy. A former Thinx employee filed a sexual harassment complaint against Agrawal for, among other inappropriate office behaviors, FaceTime-ing employees from the toilet. One wonders if Agrawal’s “got breastmilk?” post is a low-key ad for some forthcoming venture centered on a better breast pump—or as is Agrawal’s shtick, subverting the taboos around breast pumping. “Every human has been birthed and raised somehow and yet even the smartest people have no idea what this process looks like,” she wrote on her Instagram slideshow. “Nobody learns how to become a parent, let alone a good one. Time to change this! Great parenting can change the world! More conversations about this soon!” Soon.

But if Agrawal’s breast-milk bistro—“Miki’s Milk Bar,” an Instagram commenter said it was called—was a promotion scheme for some future innovation around her new favorite secretion, it would violate one of Burning Man’s core principles: decommodification, which forbids sponsorships and advertising. “Breast milk” would also screw up the pneumonic device of her current brand, the four Ps: pee, poop, periods, and pizza. That incongruous last entry refers to a gluten-free pizza chain she started in New York. No word on where they get their cheese.

Trump’s Evangelical Adviser Says God’s OK With “Taking Out” Kim Jong-Un

Trump’s Evangelical Adviser Says God’s OK With “Taking Out” Kim Jong-Un

by Ruth Graham @ The XX Factor

What’s the only thing more frightening than an unstable man with the nuclear codes? A unstable man who is being told that God himself has given his blessing to push the big red button.

On Tuesday, President Trump said North Korea would “be met with fire and fury like the world has never seen” if it continued to threaten the United States. Soon afterward, an evangelical adviser to the president released a statement saying that God has given Trump authority to “take out” North Korean leader Kim Jong-un. “When it comes to how we should deal with evil doers, the Bible, in the book of Romans, is very clear,” Robert Jeffress, pastor of a Southern Baptist megachurch in Dallas, said in a statement given to the Christian Broadcasting Network. “God has endowed rulers full power to use whatever means necessary—including war—to stop evil. In the case of North Korea, God has given Trump authority to take out Kim Jong-Un.”

Jeffress, who was one of Trump’s earliest and loudest evangelical supporters during the 2016 campaign, later tweeted praise for the president’s reliability and predictability:

In a follow-up interview with the Washington Post, Jeffress elaborated that he was referring to Romans 13, which includes a passage on how Christians should relate to political authorities. The passage says that government authorities have been installed by God, and a ruler is the “servant of God to execute wrath on the wrongdoer.” In Jeffress’ interpretation, that gives leaders freedom “to do whatever, whether it’s assassination, capital punishment or evil punishment to quell the actions of evildoers like Kim Jong Un.”

Christian media outlets regularly cover the plight of the estimated 300,000 Christians in North Korea, where citizens are required to worship the Kim family and other religious practices are banned. The latest issue of the conservative evangelical magazine World, for example, features a long reported story on efforts by Christian defectors to draw attention to human rights abuses in their home country. (On Wednesday, North Korea released a Canadian pastor who had been sentenced to life imprisonment in 2015 on charges of using religion to overthrow Kim’s government.)

It’s one thing to pay close attention to religious persecution in a totalitarian nation. It’s another thing to give a confident thumbs-up to nuclear war, especially since many Christian groups have long been on the forefront of the anti-nuclear movement. (Catholic groups have arguably been the most consistently outspoken.) But evangelist Billy Graham, an influential spiritual adviser to American presidents starting with Harry Truman, also called the end of the nuclear arms race his “No. 1 social concern” in the early 1980s and set off on a college speaking tour about the need for disarmament.

But times have changed, and now evangelicals such as Jeffress have the president’s ear. Before last year, Jeffress was best known nationally for his occasional pronouncements on topics like the satanic origins of Mormonism, Catholicism, and Islam. Jeffress was a member of Trump’s evangelical advisory board during the campaign and appeared with Trump several times at rallies, reassuring attendees that the thrice-married casino mogul would be a “true friend” to evangelicals as president. He preached at a private ceremony for the Trump family before the inauguration, and he has been a frequent visitor to the White House since then. Last month, his church’s large choir performed an original song titled “Make America Great Again” at the Celebrate Freedom Rally in Washington. Trump apparently loved it.

Jeffress’ statement about North Korea makes clear that he is not claiming to have received a new revelation from God that Trump should go after Kim. These days, that counts as reassuring news. Rather, the pastor is offering a controversial interpretation of a tricky piece of scripture he sees as applicable to the current moment. Still, in order to argue that God has granted political authorities the right to do evil to combat evil, he has to brush away significant other chunks of the New Testament. Romans 12—the chapter just before the one Jeffress cites—explicitly commands readers not to repay evil with evil. Jeffress brushed that off to the Post, saying the command applies only to Christian individuals, not governments. And what about Jesus’ sermon in which he sweepingly upends traditional hierarchies in order to elevate the meek, the merciful, and the peacemakers? “A Christian writer asked me, ‘Don’t you want the president to embody the Sermon on the Mount?’ ” Jeffress told the Post. “I said absolutely not.”

YouTube

by Magda Adamska @ BrandStruck

Category: Media & entertainment – digital media, social media, streaming services Owner of the brand: Alphabet, Inc. Key competitors: Daily Motion, Vimeo, Spotify, Apple, Amazon, Facebook, Instagram, Snapchat

Artykuł YouTube pochodzi z serwisu BrandStruck.

Dove: Real Beauty Campaign

by ear5344 @ Erin Rogers

  Owned by Unilever, Dove is a company that sells beauty products, selling soaps and shampoos. In 2004, they launched a campaign that is still going on today. The campaign is called The Real Beauty campaign and targets women and the way they view themselves. Their first phase were billboards and magazine advertisements featuring pictures … Continue reading Dove: Real Beauty Campaign

10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral

10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral


Inc.com

Pretty pictures no longer cut it.

Always

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – feminine care Owner of the brand: Procter & Gamble Co. Key competitors: Carefree, Bodyform, Kotex, o.b., Stayfree

Artykuł Always pochodzi z serwisu BrandStruck.

Final Pitch Presentation: Level One Bar & Arcade

by ar223612 @ Ohio University Strategic Social Media

In order to celebrate Level One Bar & Arcade’s one year anniversary, we plan on executing a multi-step social media marketing campaign throughout the three months leading up to the celebration (mid September 2016). Starting in June, we intend to slowly roll out announcements for the weekend-long celebration across existing Level One social media accounts. […]

Dove Beauty Bar TV Commercial, 'Christina Brown'

Dove Beauty Bar TV Commercial, 'Christina Brown'


iSpot.tv

Beauty blogger Christina Brown puts Dove to the test against her favorite high-end beauty bar. The beauty bar disappoints by dissolving the paper that represents human skin, proving Dove to be the gentler choice.

The Women’s March Is Taking on the NRA and Police Brutality, Because Every Issue Is a Women’s Issue

The Women’s March Is Taking on the NRA and Police Brutality, Because Every Issue Is a Women’s Issue

by Christina Cauterucci @ The XX Factor

In the nearly six months since the Women’s March on Washington, organizers have tried to maintain momentum among the millions who attended one of the hundreds of demonstrations around the country. Some attendees were experienced activists or career advocates; many others were first-time demonstrators pushed to action by the previously unfathomable occasion of Donald Trump’s election. With a robust social media presence and a wide network of volunteers, march leaders have kept up with the rotating scandals in the White House and the health care bombs in Congress. They’ve organized a general strike, helped women register to vote, and told followers when and how to lobby their representatives.

On Friday, organizers are holding their highest-profile action since January’s event. They’ve raised nearly $100,000 to support an 18-mile march from the National Rifle Association headquarters in Fairfax, Virginia, to the Department of Justice building just a few blocks from the White House. Marchers will make the walk on Friday then gather for a rally and vigil at DOJ headquarters on Saturday morning.

Organizers decided to focus such a major effort on the NRA after the pro-gun group released a video this spring that cast anti-Trump protesters as violent maniacs who “smash windows, burn cars, shut down interstates and airports, bully and terrorize the law-abiding, until the only option left is for the police to do their jobs and stop the madness.” The video starred right-wing radio host Dana Loesch, whose sneering way of saying the phrase “racism and sexism and xenophobia and homophobia” is Italian chef–kiss remarkable.

The scaremongering ad, along with the acquittal of the police officer who killed licensed concealed-carrier Philando Castile, prompted Tamika Mallory, one of the original organizers of the Women’s March, to write an open letter to NRA Executive Vice President Wayne LaPierre. In it, Mallory demanded that the NRA remove the Loesch video, which called on gun owners to “fight this violence of lies with the clenched fist of truth,” a phrase many believed was a veiled call to attack anti-Trump demonstrators. “Before the Second Amendment was the First Amendment,” Mallory wrote. “The advertisement released by the NRA is a direct attack on people of color, progressives and anyone who exercises their First Amendment right to protest. … You are calling for our grassroots, nonviolent resistance movement to be met with violence.” Mallory also asked LaPierre to release a statement supporting Castile’s right to own his gun and condemning the officer who killed him, an issue on which the NRA has been conspicuously quiet. In response, the NRA released a video telling Mallory “not a chance.”

So the Women’s March organized its 18-mile walk, making gun violence and police murders of people of color two of the first big targets of its postmarch activism. The Women’s March has made “we are not safe” the catchphrase of this particular action, recognizing the common refrains of activists involved in both the Movement for Black Lives and gun-control efforts. It’s also refreshing to see such deep commitment from organizers and volunteers to advocating on matters of justice that aren’t normally shunted into the “women’s issues” tent, such as equal pay and abortion access. (The Women’s March has spoken on these issues too, especially in its International Women’s Day strike, but they’ve been just a couple of points on the map of its actions.) One of the things that made the original march such a giant success was its wide-reaching, super-progressive platform that took an intersectional big-tent approach to women’s activism. Women lead full, diverse lives, the platform recognized, so every issue—immigration, labor rights, climate justice—is a women’s issue.

This approach owes a lot to decadeslong efforts by women of color to expand reproductive rights to a reproductive justice framework concerned not just with the right to decide whether to have children, but also with access to quality care and the ability to give children safe, healthy upbringings. Weaker gun laws also disproportionately harm women. State by state, research has shown, more guns mean more killing of women. More than half of U.S. mass shooters start out as domestic abusers, but loopholes in every state let domestic abusers keep their guns or even buy new ones.

In the days after January’s march, critics wondered whether organizers could translate the overwhelming turnout into real social change. David Brooks, the sandwich sensei who moonlights as a political commentator, opined that “these marches can never be an effective opposition to Donald Trump.” Friday’s march will not shut down the NRA or remove Trump from office. But with its NRA-to-DOJ action, the Women’s March has successfully united survivors of gun violence, anti–police brutality activists, members of activist groups founded after the Pulse massacre, and major gun-control advocates. Castile’s mother, too, sent a statement to be read at the NRA rally. This coming together of organizations in different but intersecting spheres of advocacy is an impressive feat of solidarity that has almost certainly gotten some newer activists out of their comfortable issue zones. Sometimes, the biggest and best effects of a protest are on the participants, not the targets.

The Top 4 Best Viral Video Marketing Campaigns of 2016

The Top 4 Best Viral Video Marketing Campaigns of 2016


Jeffbullas's Blog

Using video in your marketing campaigns is a great way to reach your target audience at scale. Learn from the best viral video marketing campaigns of 2016.

Dove's Evolution of Beauty Campaign Goes Viral on YouTube

by Rohit @ Influential Marketing Blog

Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world, as well as from real consumers for representing something different to the typical fashion advertising.  By focusing on the distorted perception of beauty that much of the fashion industry is

Volkswagen Arteon as sensed by blind photographer Pete Eckert

by Duncan Macleod @ The Inspiration Room

Volkswagen is promoting the new Arteon 4-door fastback with an advertising campaign featuring blind photographer Pete Eckart. At the centre of the campaign is an inspiring mini documentary exploring Eckert’s unique creative vision. Pete Eckert trained in sculpture and industrial design before becoming blind through retinitis pigmentosa, an eye disease in which the back wall […]

What Makes a Face “Punchable”?

What Makes a Face “Punchable”?

by Heather Schwedel @ The XX Factor

There’s a certain class of public figure whose face routinely gets described as “punchable.” He’s usually male; though arguably society shouldn’t be encouraging the punching of anyone (with possible exception for Nazis), good etiquette would seem to indicate that women are considered the less punchable sex. The guy with the punchable face is usually white; it’s hard out there for white men lately, in case you hadn’t heard. He’s usually young, too: What’s more annoying the know-it-all grin of impetuous youth? In addition to the privilege that being young, white, and male already affords him, he of high punchability often has a look that somehow scans as extra-privileged, a mouth seemingly born with a silver spoon in it.

Martin Shkreli, Scott Disick, Ryan Lochte, Miles Teller, Justin Bieber, Eric Trump, and Donald Trump Jr.: All these men fit the aforementioned criteria and have been described by at least one, and often many, press outlets as being in possession of punchable visages.

The most recent addition to these ranks is Ansel Elgort, 23, who broke out as the goofy-gangly-cute (post-adorkable?) male lead in the teen cancer schmaltzfest The Fault in Our Stars a few years ago. Several biographical details have always have always carried a faint whiff of punchability. First off, there is his moonlighting as an EDM DJ; his DJ alter-ego is, I’m sorry to say, Ansolo, but it is no better when he releases music under his own name—the cover art for his single “Thief” is an awful sight to behold, a tableau of unironic douchiness. Backgroundwise, he’s an upper-crust New Yorker: He went to the Fame high school, and his father is a fashion photographer. These facts, combined with his capacity to give crazy quote, all added up to a certain impression. In 2015, Pajiba cited Elgort’s mug as punchable; the site did it again just days ago, this time upgrading to “uber-punchable.” The Ringer joined the fray too, writing that Elgort “has flown past Shia LaBeouf and Miles Teller for the top spot on my list of Inscrutably Talented Actors with Highly Punchable Faces and Swag-less Swag.” So what exactly makes a face punchable? What could Elgort, Bieber, and Eric Trump possibly have in common?

The beauty of the punchable designation is that it sounds almost like an impartial fact. In Ansel’s case: Eye color? Brown. Height? 6 foot 4. (Ugh.) And face? Punchable. Last year, ThinkProgress endeavored to find out if there was a scientific explanation for what made Shkreli’s face so punchable. One psychologist interviewed for the piece posited that calling Shkreli’s face “punchable” is satisfying because it frames it as an objective truth: “When you say Martin’s face needs a fist, it seems as if the feature is out there, in Martin, and it’s objective,” the psychologist said; that “motivational” quality transfers the emotion from you to Shrkeli. It’s not that he makes you angry enough to want to punch him but that he simply needs to be punched, by anyone, as soon as humanly possible.

Shkreli seemed to reach his most punchable state when he was testifying before Congress in 2016, captured on camera looking exceedingly pleased with himself. Punching him wouldn’t have accomplished much—Shkreli would still be the guy who became a public villain for raising drug prices to exorbitant levels—but it would at least temporarily wipe that look off his face. LaBeouf’s punchability numbers have spiked around his arrests for public shenanigans and attempts to parlay his acting career into a series of “performance art” stunts—you may recall that last year it got so bad that a New York City man got punched on the street for the crime of simply resembling LeBeouf. Justin Bieber has similarly fallen victim to brushes with the law that seem to emphasize his youth and privilege. Ryan Lochte went from loveable goon to international disgrace somewhere around the time his lies about getting held up at gunpoint during the Rio Olympics started to blow up in his (punchable) face. For Miles Teller, the early promise of a critically acclaimed performance in an awards-season darling was undercut by a disastrous magazine profile and a colossal box-office flop. And obviously the Trump sons are beady-eyed paragons of smugness.

There is a relationship, then, between punchability and self-knowledge. Misbehaving so badly when they have the advantages that they do is what tends to raise the public’s hackles. Can they all be so blithely unaware of the tiredness of the “bad boy” trope, or the many overgrown babies who have already trod this ground? And yet they continue to smirk.

With the release, and success, of Baby Driver, the tide on Elgort, at least, may be turning. As New York magazine’s the Cut put it in a recent headline, “Baby Driver Will Make You Forget That You Hate Ansel Elgort.” Surely a film can’t, without the aid of computer-generated imagery or special effects, alter the bone structure of a well-known actor such that your fist is less attracted to his face. Yet if you enjoyed Baby Driver—and with a 97 percent Rotten Tomatoes rating at the moment, it seems like a lot of critics did—the movie certainly helps recontextualize him.

In the film, it’s clear that some of the other characters find Baby’s face punchable. Baby wouldn’t keep so many spare pairs of sunglasses on him if people like Jamie Foxx’s Bats weren’t always yanking them off him in exasperation. Where he previously came off as annoying because it seemed like he found himself just so charming all the time, now he’s taking a chance on playing a character who’s cool, it’s true, but a little less obviously flattering to his self-image. Above all, in shrewdly choosing to play a punchable character, he’s demonstrating that most unpunchable trait: self-awareness.

One Writer Wants to Replace MILFs With WHIPs: “Women Who Are Hot, Intelligent, and in Their Prime”

One Writer Wants to Replace MILFs With WHIPs: “Women Who Are Hot, Intelligent, and in Their Prime”

by Christina Cauterucci @ The XX Factor

The cool thing right now is to totally reject all labels because you don’t want to box yourself in, or because human identity exists on an infinite number of intersecting spectrums, and so on and so forth. Bibi Lynch, a writer who recently wrote a piece about dating men in their 20s as a 51-year-old, doesn’t care. If people are going to insist on calling her a cougar or a MILF, she’s going to re-label herself as a WHIP.

That stands for Women who are Hot, Intelligent, and in their Prime. It’s not the best acronym—those unaccounted-for, uncapitalized filler words are gnawing at my insides, though I get that WWAHIAITP does not pack the same punch—but it’s certainly more flattering than one that equates maturity with motherhood. On This Morning, a British daytime talk show, Lynch explained that cougar sounds “very predatory, and a bit sly, and a bit creepy,” making it something few women would want to be, and “with cougar, the men are prey,” making it kind of an insult to them, too. Dating a cougar might sound hot, but being a raccoon or small rodent does not.

Instead, Lynch posits, those men should be called “really bloody lucky.” But it would be a lot cuter if they were known as COOLWHIPs (Chaps who Ogle, Osculate, and Love WHIPs) or REDDIWHIPs (Real Easygoing Dudes who Date Intoxicating WHIPs) or WHIPPETs (WHIP’s Partner and Enduring Teammate).

The only part of this new acronym I’d quibble with is the part about middle-aged or older women being in their prime. Everyone’s got a different prime! Some cool girls peak in high school and love looking back on the good ol’ days; others would rather battle a live cougar on its own mountainous turf than revisit their teen years. Some women in their 50s have “poreless, firm-jawed men” who are “clever, successful, creative, and absurdly hot” slipping into their DMs, as Lynch says she does; others are probably very glad they don’t.

But the only thing better than no labels is a ton of labels, so if there is going to be WHIPs, there should also be WADDLERs (Women who Ably Dismantle Dioramas of Little Elves and Rabbits), WEGMANs (Women who only Empty their Garbage once a Month so their kitchen Area smells Nasty), and WHOOPS (Women who are Healthy, Open, Out there, but also demonically Possessed, Sorry).

These women should be able to choose from a wide variety of men likewise labeled for easy identification. They will shun MENSTRUATEs (Men who Exploit Nepotism, Spill Tanqueray on Restaurant employees, don’t Understand Anything, and Take Eons to do their hair) and MEGABABEs (Men who Employ Gaslighting And Badgering to Alienate their Beautiful, Elegant romantic partners) and run straight into the arms of MORDORs (Men who are Out of Reasons to Delay Ordering Refills for the water purifier) and MUPPETs (Men who Undulate their Pelvises Politely Every Time they hit the clerb).

Those who still refuse to be labeled can stick with a nice, nongendered PEEN: People who are Energetic, Empathetic, and Not here for your objectifying acronyms.

Glenn Avenue Soap Company Campaign Proposal

by Kelsey Miller @ Ohio University Strategic Social Media

Our ultimate goal for Glenn Avenue Soap Company is to increase social media following by incorporating our client more into the local community of Columbus and increasing brand loyalty and recognition. We developed three different tactics that incorporate this goal and help accomplish it. Each tactic brings our brand into the community, encourages following, and […]

Dove releases ‘Dove Patches’ film in latest ‘Real Beauty’ campaign

Dove releases ‘Dove Patches’ film in latest ‘Real Beauty’ campaign


The Drum

Dove has released a new ad on YouTube, Dove Patches, as part of its ongoing ‘Real Beauty’ campaign, showing the effects a placebo ‘beauty patch’ had on a group of women.

This Dove Campaign Will Encourage You to Define Beauty in Your Own Terms

This Dove Campaign Will Encourage You to Define Beauty in Your Own Terms


Makers

Since its Campaign for Real Beauty was launched in 2004, Dove has continued to aim for a world where beauty is "a source of confidence, not anxiety."Stemming from this vision came its 2010 Movement for Self-Esteem, which led to the release of Dove's "largest global study... on women's relationship...

Critics Aren’t Taking Issue With the Content of Hillary Clinton’s New Book So Much as Its Right to Exist

Critics Aren’t Taking Issue With the Content of Hillary Clinton’s New Book So Much as Its Right to Exist

by Christina Cauterucci @ The XX Factor

There is no one who loves talking about the 2016 election more than Donald Trump, who brings it up in public more than once a week on average. There is no one so keen to linger over the outcome of Election Day, to pick at old grudges, and dress down old opponents than Trump. No one, some prominent Democrats would have you believe, other than Hillary Clinton.

“I love Hillary,” Sen. Al Franken recently told Yahoo News. “I think she has a right to analyze what happened. But we do have to move on.” On the Late Show, Sen. Bernie Sanders reminded Clinton that she “ran against the most unpopular candidate in the history of this country” and still couldn’t eke out a win. “She was upset about it and I understand that,” Sanders said. “But our job is not to go backward. ... I think it’s a little bit silly to keep talking about 2016.”

Given that 2016 saw an unprecedented electoral upset that resulted in the least-qualified president in U.S. history, nine months seems an awfully short grace period for acceptable discourse on the outcome. And Clinton isn’t just talking about the worst setback of her professional life—she’s selling it. What Happened, her highly anticipated 494-page postmortem on her last campaign, hits bookstores on Tuesday, ensuring that the conversation some Democrats don’t want to have will continue for at least as long as Clinton’s book tour.

Early reviews take issue with the book’s right to exist as much as the quality of its contents. “Was this book necessary?” asks Doyle McManus in the lede of his Los Angeles Times review, suggesting that Clinton should have shoved her manuscript into a desk drawer rather than offer it up for public consumption. Doug Schoen, a former Clinton ally, told the failed candidate in a Hill piece that it is “time to exit the stage” and stop doing harm to her political party by simply showing up. “Friends don’t let friends read Hillary Clinton’s new book,” wrote a critic at the Week who refused to even crack it open before making her judgment. “Whatever you want to read this book for, chances are, there’s something else that does it better.”

Conservative media outlets show particular glee in their reporting that Clinton’s book will ravage the Democratic Party and her own future in politics. The world is “sick of hearing from her,” writes Katherine Timpf at the National Review, calling it a feat of “self-indulgent dead-horse-beating” and the product of a “selfish urge to present as many excuses as you can to absolve yourself of any blame for your embarrassing defeat.” In the Washington Times, Ben Wolfgang argues that “the American people simply don’t want to hear from [Clinton],” quoting a poli-sci professor who believes Clinton should have “not written a book and been quiet for another eight months.”

That Washington Times piece calls What Happened a “blame book”—and certainly, most assessments of the tome are preoccupied with the question of blame. The juiciest excerpts so far are those that find Clinton casting shade on Sanders (he emboldened Trump’s attacks and promised every American a free pony), James Comey (he “shivved” her and “badly overstepped his bounds”), the New York Times (it dragged her over her emails but glossed over Trump–Russia connections during the campaign). But the bigger question with which critics are grappling is whether or not Clinton claims enough blame for her own unexpected loss. “Despite seemingly suggesting the fault is hers alone, Clinton also clearly believes that a lot of other people are responsible, too,” writes Bess Levin in her Vanity Fair roundup of “People Clinton Blames for Her Election Loss.” Another Washington Times piece reported that What Happened is “yet another campaign to blame everybody she can for her crushing loss.” Schoen wrote that “the only person [Clinton] does not seem to blame is herself.” Even the Associated Press claimed in a straight news piece about the book that Clinton “has a reputation for avoiding blame for her failures.” It seems that these critics, unsatisfied with Clinton’s concession speech, are holding out for a full-blown apology.

But Clinton could hardly have been more explicit about where the buck stopped in her campaign. “I go back over my own shortcomings and the mistakes we made,” she writes in one oft-quoted excerpt. “I take responsibility for all of them. You can blame the data, blame the message, blame anything you want—but I was the candidate. It was my campaign. Those were my decisions.” There it is: Clinton blaming herself for her loss. If that’s where her critics would have rather she stopped, What Happened would have been a PR statement, not a book.

It's true that the democracy-defying 2016 election merits more than a five-sentence mea culpa from the woman who lost. Clinton as a bad candidate is just one sliver of the rancid pie that caused America to vomit up President Trump. Even the election analyses most critical of Clinton don’t dare place all the blame on her Wall Street speeches, email-management missteps, or comments about putting coal companies out of business. The additional facts she offers as contributing factors to her loss—Sanders’ “attacks caused lasting damage”; sexism helped make her “a lightning rod for fury”—are measured and probably true. They’re nothing readers haven’t encountered before in the thousands of thinkpieces they devoured in the months after the election. Almost nobody thinks Hillary Clinton alone is responsible for the defeat that shocked the entire world.

When Clinton acknowledges that truth, as she does in What Happened, critics portray her as a petty shirker of accountability. Democratic Rep. Jared Huffman of California told Politico that Clinton is forcing the party to endure endless “media cycles about the blame game, and the excuses.” In a recent Morning Consult poll, 39 percent of 2,000 respondents said Hillary Clinton should cease all influence on the Democratic Party. Just 40 percent said it would be OK for her to write books. That the public was asked to weigh in on the seemliness of Clinton’s post-election plans is itself a marker of how personally the country takes her every move, as if she were not a politician but a despised national mascot.

What if, just like much of the rest of the electorate, she’s simply looking to make meaning out of an event that shattered her illusions about the country she calls home? The 2016 election was unlike any other: Nearly a year after the election, conversations with my friends and colleagues still occasionally end up in “what happened?” territory. Ordinary people are still piecing the 2016 narrative together. It’s no surprise that they might want to hear the loser’s perspective, even if members of her party don’t.

Dove Evolution in Campaign For Real Beauty - The Inspiration Room

Dove Evolution in Campaign For Real Beauty - The Inspiration Room


The Inspiration Room

Dove’s Campaign for Real Beauty has gone viral this month with the launch of “Evolution”, a 60 second journey from real beauty to retouched glamour. The Evolution TV ad is appearing on YouTube, MySpace and Google Video, topping viral popularity on lists such as The Viral Chart. The Dove Evolution spot opens with a woman …

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Apple, Nike, BT Sport: The top 10 YouTube ads in August

by Leonie Roderick @ Marketing Week

The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.

The post Apple, Nike, BT Sport: The top 10 YouTube ads in August appeared first on Marketing Week.

How beauty giant Dove went from empowering to patronising

How beauty giant Dove went from empowering to patronising


the Guardian

The £3bn toiletries brand was one of the first brands to embrace ‘femvertising’, but its body-shaped bottles have been roundly ridiculed. Can it repair the damage?

Dove Real Beauty Sketches Is Most Viewed Ad Of All Time

Dove Real Beauty Sketches Is Most Viewed Ad Of All Time


Unruly

Dove Real Beauty Sketches Becomes The Most Viewed Online Video Ad Of All Time

Dove Dollars Boost YouTube Views

Dove Dollars Boost YouTube Views


L2: Benchmarking Digital Performance

Dove just launched the #NoLikesNeeded campaign, its latest self-esteem booster for young women. Like Dove’s previous female empowerment efforts, the campaign is likely to be widely viewed across YouTube and social media – but not ...

It Would Make Perfect Sense For Justin Bieber to Become the “Tom Cruise” of the Pentecostal Megachurch Hillsong

It Would Make Perfect Sense For Justin Bieber to Become the “Tom Cruise” of the Pentecostal Megachurch Hillsong

by Ruth Graham @ The XX Factor

Justin Bieber abruptly canceled the last 14 dates of his Purpose world tour this week, leaving fans asking “What Do You Mean?” (Sorry.) The pop star has been vague about his reasons for pulling out, but critics said his performances on the 16-month-old tour had often been worryingly listless. “You guys ever feel like sleeping all day?” he asked a stadium crowd in Brooklyn last year, lying flat on his back on the stage. “That’s me all the time.” His longtime manager, Scooter Braun, said this week that Bieber’s “soul and well-being” have to come first.

No one know exactly what that means, but the Australian press quickly produced a rumor that was too delicious to ignore: Bieber may be planning to start his own church. “The real reason he’s come off the road is because he wants to reconnect with his faith and maybe even planning to start his own church,” entertainment reporter Richard Wilkins said on the Australian television show Today Extra. “That’s the word from an inside source.”

TMZ soon chimed in with a report the singer had “rededicated his life to Christ,” according to several people associated with the Australia-based Pentecostal church Hillsong. There have been several stories on Bieber’s growing closeness with Hillsong leaders, particularly New York–based pastor Carl Lentz, whom the site depicts as a svengali-like figure who also influenced Cleveland Cavaliers star Kyrie Irving’s decision to leave the team. Lentz and Bieber have spent almost every day of the last month together, TMZ reported on Thursday, with Bieber seeing the pastor as a father figure. A different story this week quoted a source saying Bieber is “becoming the Tom Cruise of that church.”

Needless to say, we wouldn’t want to give too much credence to the vagaries of “inside sources” weighing in on celebrities lives. Wilkins’s sourcing is sketchy, to put it kindly. But anonymous sourcing aside, there is plenty of real evidence that Bieber is becoming increasingly dedicated to his faith, whatever you make of its authenticity. The singer attended a Hillsong conference in Sydney earlier this month, his third trip to Australia in two years for church-related events. Even his megastar mishaps revolve around churchgoing these days: On Wednesday night, he accidentally hit a paparazzo with his truck after leaving a church service in Beverly Hills. (Bieber stuck around and seems to have behaved like an all-around mensch in the aftermath.)

Hillsong has dozens of huge congregations all over the world, and celebrity fans including Kevin Durant, Vanessa Hudgens, and Bono. Its leaders are known for being not just cool compared to typical pastors, but genuinely sexy and fashionable. Last year, the church’s touring “worship band,” Hillsong United, was the subject of its own stylish feature-length concert film. It’s no mystery why Bieber would be drawn to the Hillsong aesthetic. Underneath the tattoos and hipster glasses, Hillsong promotes a fairly traditional evangelical theology similar to the one Bieber has long espoused.

He’s no Christmas-and-Easter dilettante who just drops by services for the Instagram opportunities. According to Taffy Akner’s touching 2015 profile of the church in GQ, Bieber has been involved with Hillsong for at least seven years now, and it seems to have brought him genuine comfort in times of bewilderment, exhaustion, and jackassery. (The piece, worth reading in full, opens with the line “What if I told you I had a Justin Bieber story that would break your heart?” and does not disappoint.) Akner also suggests that Bieber’s connection to the church is as personal as it is spiritual. A few years ago, Bieber moved in with Lentz and his family for about six weeks during a rough patch, and he’s been photographed leaving a nightclub with another Hillsong leader. A few days before he canceled his tour this week, he gave a goofy interview in which he rested his head on Lentz’s shoulder. “I just want to love people more,” he said. “I just want to love Carl more.”

YouTube Advertising Strategies that Earn $127,000/Month

YouTube Advertising Strategies that Earn $127,000/Month


Loud Rumor

What do Dove, Old Spice & Evian have in common? They all follow similar YouTube advertising strategies that launch them to super success.

Donate Life America Campaign Pitch

by Emily Barber @ Ohio University Strategic Social Media

“You never think it will happen to you.” This mindset gives us the courage to take risks, but it can also prevent us from taking action. Organ donation is a tough subject to approach, but what if we changed that? What if audiences of Donate Life knew exactly why organ donation was important and how […]

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time


Business Insider

Details on the media plan behind it.

Always vs. Dove: Viral Video Success Doesn't Mean YouTube Success

Always vs. Dove: Viral Video Success Doesn't Mean YouTube Success


Tubular Insights

Two big brands, Dove and Always, launched well-publicized campaigns on YouTube, but did they succeed in growing the reach of their respective YouTube channels?

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
About - Contact - Privacy Policy - Terms of Service - Bravo Probiotic Yogurt