by Saïd BADDAG @ My Brand Friend
Wed Oct 01 00:33:55 PDT 2014
Cela fait presque 10 ans que Dove a réussi le pari, contre vents et marrées, d’instaurer une relation saine avec les femmes autour de la beauté au naturel. Banni photoshop quand il est béni par les autres marques, les silhouettes filiformes frôlant parfois la sous-alimentation sont mises au placard au profit de corps de femmes […]
1. It got a bit hairy on the plaza this morning — when barber David Alexander shaved 73 heads to raise money for cancer research, that is. The group set a new Guinness World Record as part of our Spring Breakers TODAY series. 2. Prince George and his cheeks are having a grand ol’ time Down Under.
Business 2 Community
Dove’s quest to encourage women to embrace their inherent, ‘real’ beauty has a new twist. A video campaign entitled “Dove: Patches” follows four diverse women for…
Dove has released a new ad on YouTube, Dove Patches, as part of its ongoing ‘Real Beauty’ campaign, showing the effects a placebo ‘beauty patch’ had on a group of women.
Has Dove created the holy grail of beauty products? Does their new” beauty patch” leave users feeling significantly more beautiful and self confident? For some time now, Dove has steered clear of traditional beauty product advertising, (i.e. flawless models) in favor of using real women in their campaigns. This time around, to emphasize the fact …
Dove has moved their marketing strategy away from merely using "Real Women" as models and towards manipulating "Real Women" as part of totally unscientific experiments that prove nothing. The latest iteration of this project is Dove Patches, a patch for your arm full of a magic substance that makes you feel more beautiful.
by Daria @ Geniusbeauty
Tue Sep 19 02:15:43 PDT 2017
Isn’t it true that your hair becomes too dry or sometimes too greasy when you are traveling? And, the scenario becomes, even more, worse when your hair gets adversely fragile and vulnerable because of the dirt, wind and last but not the least your own oily fingers. Right? Well, I, personally, used to face such […]
Top US & World News | Susanne Posel
Susanne Posel ,Chief Editor Occupy Corporatism | The US Independent April 17, 2014 Ten years ago, Dove launched their Campaign for Real Beauty (CRB) to begin a “global conversation
Beauty is a state of mind. Check out the latest Dove advert - Dove: Patches to discover a beauty experiment with a difference...
You have to watch the brand’s latest beauty video
by Daria @ Geniusbeauty
Fri Sep 15 01:49:55 PDT 2017
Selena Gomez is known around the world for different things; from being a Disney child star to being part of the hottest celebrity couple at one moment, and even one of the most requested celebrity ringtones so what exactly brought her to you attention might be different than the next person. What pretty much everyone […]
This EFL lesson is designed around a short film commissioned by Dove and the theme of beauty. Students practise using abstract nouns and describe their perfect partner, watch a short film which sho…
Social Media Marketing 375 Blog
Truly memorable ad campaigns reach out and grab your attention, create a visceral response, and imprint a message in your mind that stays with you long after you’ve encountered its content. T…
The wage gap will close in 2069, sexual harassment is rife, and yet the purveyor of soap wants women to stop being negative. How dare they?
Still Blonde After All These Years
The Dove Patch or Dove Beauty Patch campaign is causing controversy saying Women have been tricked. Others argue it created a Beautiful State of mind.
This Dove balm is superthick and spiked with 12-hydroxystearic acid which does a number on dry, flaky skin, including eczema.
by Martine de Luna @ dove beauty patch – Amanda Griffin Jacob
Thu Apr 24 07:55:23 PDT 2014
Our friends at Dove have a pre-Mothers’ Day treat for the Glam-o-Mamas regulars — yay! Dove has always been at the forefront of celebrating real beauty. After the positive response to last year’s Sketches video, a short film that used an FBI-trained sketch artist to draw women first based on their own self-perception and then based […]
Les campagnes Dove pour l'estime de soi nous bouleversent à chaque fois. Préparez les mouchoirs, la marque beauté a encore frappé. Cette-fois-ci...
No matter how many times we talk about inner beauty, here and with our friends and sisters and daughters, it’s never easy . . . to accept oneself and love oneself simply for being. My heart breaks for every woman who doesn’t feel like she’s enough, particularly if it’s because of how she looks. …
The Ethical Nag
Within six months of Dove’s first “Campaign for Real Beauty” ad launch, European sales of Dove’s skin-firming products increased by 700%. No wonder Dove is rolling out its cringe-…
14 days ago, Dove posted a new video as a part of the brand's long-standing "Campaign for Real Beauty." This video is called “Patches.” Since posting the video, it’s been viewed more than 20MM ti...
by Amy McLeod @ Dove Beauty Patch – Eckel & Vaughan
Fri Apr 11 07:04:37 PDT 2014
It seems like marketing these days is all about being the most outlandish, most snarky, most provocative, most hilarious, or most absurd. Take Kia’s dancing hamsters and the Old Spice moms, for example. Amidst this marketing madness, Dove’s campaigns rise above the noise. Whether it’s the simplicity of their ads, their focus on real beauty, […]
Dove's New Beauty Video Experiment Is So Fake...And We love It! They test out a beauty patch on women in a bid to inspire confidence from within.
Unilever South Africa
Dove Patches Campaign: Unlocking powerful feeling of beauty
MDG Advertising | Marketing News and Trends
Women have grown to love Dove for the way the brand promotes self-acceptance and universal beauty. But the company’s latest campaign about feeling good is leaving a bad taste in many mouths for the way it uses the placebo effect to both delight and delude. HuffingtonPost.com and Time shed light on the controversial campaign that’s...
Hoping to catch the viral success of its original "Beauty Sketches" campaign, Dove has launched a new "Patches" ad built on the premise that women's self e
Another Dove Real Beauty story is getting some impressive views and also some debate. The 4 minute film touches on the same theme of self-esteem but does so by developing an imaginary beauty patch&Aci
Dove’s Real Beauty Sketches social experiment last year took the internet by storm. The video shows women that they are more beautiful than they think they are by comparing their self-descriptions to those of strangers. We are, after all, our own worst critics. This time round, Dove has posted another social experiment to its YouTube channel that shows that beauty is just a state of mind. In this experiment, a …
Dove Beauty Patches experiment proves just how easy self-confidence is for women.
Dove’s Beauty Patch video has been viewed a whopping 25 million times in six days on YouTube, per the brand’s account on the social vids site. Not surprisingly, that kind of performance is good for No. 1 on this week’s Adweek/VidIQbranded video chart. (To be clear, the numbers below reflect data up until April 12, when the four-minute Dove spot …
My Brand Friend
Dove a mis en place une expérimentation basée sur un patch baptisé Beauty Patch RB-X. un placebo qui démontre que la beauté est une question de volonté.
Is what you see in the mirror a reflection of how you feel about...
by GirlTalkHQ @ GirlTalkHQ
Mon Sep 18 10:00:11 PDT 2017
When you think of products that empower women and girls, makeup may not necessarily be the first thing that comes to mind. The beauty and fashion industry has been well […]
The post This Dad Founded A Makeup Brand To Encourage Authentic Beauty & Empower His Daughter appeared first on GirlTalkHQ.
Unilever global company website
Dove has conducted a first-of-its-kind social experiment to show that beauty is a state of mind – and that the power to feel beautiful comes from within.
For over 10 years, the personal care brand has passive-aggressively assaulted women’s physical insecurities to sell beauty products, argues Mark Duffy.
by Daria @ Geniusbeauty
Thu Sep 14 05:32:09 PDT 2017
Women who have the training and some experience in beauty treatments can take it to the next level by opening their own beauty salon. Financing and a solid business plan are the prerequisites. Consider the first. It is necessary that you have some funds of your own and then look for external sources of funding. […]
The Inspiration Room
Dove’s new beauty campaign, “Dove Patches”, promotes the concept that beauty is a state of mind. Following on from Dove’s Real Beauty Sketches and Camera Shy video campaigns the Dove: Patches campaign is presented as a social experiment guided by psychologist Dr. Ann Kearney-Cooke. Women were invited to wear the RB-X Patch for 12 hours …
by Daria @ Geniusbeauty
Fri Sep 15 10:08:43 PDT 2017
Despite being an abstract, almost subjective standard, beauty is something that the majority of our society holds in high regard. Products are made and sold solely for the purpose of keeping people looking as young and lovely as humanly possible, and there are even establishments that specialize in treatments that promote people’s best physical features. […]
The Branding Journal
Dove’s latest ’Real Beauty campaign’ YouTube video, in which women are tricked into believing they’re wearing medical beauty patches that will make them feel more beautiful and self-confident, is currently receiving a lot of criticism on the internet.
What if there was a ‘beauty patch’ that you could attach to your skin, and instantly feel better about how you look? Most women in the world today would crave for such a product. This very desire forms the core of Dove’s latest advertisement.
Canadian Business - Your Source For Business News
Dove was chasing the success it had with its “Beauty Sketches” video so single-mindedly that it forgot what made the campaign successful in the first place.
by versatilitybeautyandfashion @ Versatility Beauty&Fashion
Wed May 31 07:21:39 PDT 2017