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Dove Body Image Campaign

Skinny, fat or 'bucket'?: Dove's body-shaped bottle ad backfires

Skinny, fat or 'bucket'?: Dove's body-shaped bottle ad backfires


CTVNews

Social media users are hanging Dove out to dry over a new line of contoured bottles designed to look like different women's body shapes.

Jennifer Lopez Announces She’s Donating $1 Million to Aid Hurricane Relief in Puerto Rico and the Caribbean

Jennifer Lopez Announces She’s Donating $1 Million to Aid Hurricane Relief in Puerto Rico and the Caribbean

by Maria Pasquini @ PEOPLE.com

On Sunday, Jennifer Lopez joined New York governor Andrew Cuomo in a press conference announcing she was donating $1 million from the proceeds of her Las Vegas show to aid hurricane relief in Puerto Rico and the Caribbean.

First in Spanish and then in English, Lopez, 48, shared her announcement in a speech that was live-streamed on Twitter.

“Alex Rodriguez and I, who are both New Yorkers, are utilizing all our resources and relationships in entertainment, sports and business to garner support for Puerto Rican and Caribbean relief efforts,” Lopez said.

In addition to her own personal contribution, Lopez announced that the New York Yankees and the MLB “have both committed to join us in giving a significant contribution to this cause.”

RELATED VIDEO: Watch Jennifer Lopez Tear Up Remembering Her Twins Being Born

Lopez shared that together with her ex-husband Marc Anthony, they were working to spearhead “additional relief efforts” to “rush the relief that our brothers and sisters in Mexico, Puerto Rico and the Caribbean desperately need.”

She announced she was also working with Dallas Mavericks owner and Shark Tank star Mark Cuban and Dallas Mavericks Puerto Rican player J.J. Barea to send over two airplanes filled with supplies and generators to San Juan, Puerto Rico — they’re just waiting for air clearance.

“I’ve been so moved by the initial responses,” she continued. “They have been overwhelming, nobody has said no. Anybody we’ve have called is right there asking what they can do. They’re all very eager to help.”

In her speech, Lopez confirmed that she still has not heard from all of her family members in Puerto Rico.

“My cousin and I and our family still haven’t been able to hear from all of our family over there and we are concerned for them and for everybody on the island,” she said, echoing the news she revealed on Thursday.

“The conditions are dire,” the star told PEOPLE. “We need to do as much as we can to help the people of Puerto Rico.”

In the meantime, Lopez is doing everything she can to help raise awareness and money for Puerto Rico in the aftermath of the devastating storm.

“Jen and Alex are making personal phone calls to their celebrity friends and heads of corporations and asking them to donate either funds, planes or money to get supplies to Puerto Rico,” says a source.

Lopez, Rodriguez and Anthony are among other stars with ties to the island making impassioned pleas for donations and aid. Ricky Martin, “Despacito” singer Daddy Yankee and Rosie Perez are also using their star power to help raise awareness and money.

“What’s on my mind is what’s going on in Puerto Rico. The devastation is beyond belief,” J Lo said in an Instagram post backstage from her Las Vegas residency show. “Me and my cousin still haven’t been able to hear from our families over there.

“What’s foremost on my mind and many others is trying to figure out the best way to help,” she added. “Today, Puerto Rico needs our help. I urge you to support and donate to the efforts of the First Lady of Puerto Rico, Beatriz Areizaga. Together we can help rebuild our island, and the Caribbean.”

with reporting by ELIZABETH LEONARD

Dove takes on the questions teen girls search on body image - Mumbrella

Dove takes on the questions teen girls search on body image - Mumbrella


Mumbrella

Dove has taken another step in its long-running Real Beauty campaign, with the latest Australian element focusing on the internet search terms used by youn

Accepting My Body. Finally!

by TEPF @ The Emily Program Foundation

By Katy M. Your body is remarkable and can do remarkable things. Each body has a different figure, shape and size. Not one is the same, so cherish your body without comparison, and always remember there is no wrong way to have a body! Since

10+ Hilarious Posts About Husbands Who Catch A Cold And Think They’re Dying

10+ Hilarious Posts About Husbands Who Catch A Cold And Think They’re Dying

by Iveta @ Bored Panda

Flu is bad, but as every man knows, man flu is much, much worse. The condition has been ridiculed by women and medical professionals everywhere, but that doesn't stop it from being any less life-threatening.

Here Are 5 Palestinian Wonder Women You Need To Know About

by Chelcee @ The Body Is Not An Apology

For the sake of this article, I won’t speak about the violations committed by the state of Israel — the violations so many “feminists” have normalized and even supported. But I will note that I consider Zionism and feminism to be diametrically opposed.

Dr. Aruna Pradhan Is Helping To Heal Those With A Devastating Vascular Disease

by Guest Contributor @ Women You Should Know®

By AMERICAN HEART ASSOCIATION NEWS – Aruna Pradhan, M.D., grew up in the 1970s in Selma, Alabama, when the small Southern city was tending to wounds from its years of racial unrest. She was bothered by things she saw and even experienced as a teenager, but she was not sure just what she might be able […]

The post Dr. Aruna Pradhan Is Helping To Heal Those With A Devastating Vascular Disease appeared first on Women You Should Know®.

“Viagra. Getting Hard Is Easy, Getting Birth Control Is Not.” Chelsea Handler Takes On Gender Healthcare Gap

by wysk @ Women You Should Know®

Last week on Chelsea, the comedian took on the ridiculous gender healthcare gap with this hilarious parody of a Viagra commercial. “Viagra. Getting hard is easy, getting birth control is not.” You may want to save this one for after work.

The post “Viagra. Getting Hard Is Easy, Getting Birth Control Is Not.” Chelsea Handler Takes On Gender Healthcare Gap appeared first on Women You Should Know®.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

Coca-Cola Renew: “We Are Coca-Cola—And So Much More”

by Dale Buss @ brandchannel:

#CocaColaRenew US corporate branding campaign celebrates its brands and people

The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.

5 Ways People with Thin Privilege Can Fight Body Terrorism 

by Julie Feng @ The Body Is Not An Apology

Body shaming against all bodies is damaging, including microaggressions against skinny people. However, the difference between feelings being hurt and discrimination, dehumanization, and denial of rights on a systemic level is vast. So, if you are someone with thin privilege, and you are committed to fighting body terrorism and fat discrimination, what can you do?

POWERFUL: Dove Tells Women “You Are More Beautiful Than You Think” In New Campaign

POWERFUL: Dove Tells Women “You Are More Beautiful Than You Think” In New Campaign


HelloBeautiful

Dove is empowering women to see themselves in “a world where beauty is a source of confidence, not anxiety.” In a new ad, as part of Dove’s Real Beauty Sketches campaign, the pers…

Why Dove's "Real" Beauty Campaign is a Load of Crap

Why Dove's "Real" Beauty Campaign is a Load of Crap


Ravishly

A father began a petition asking Dove to fess up to their Photoshopping. Request? Denied.

Reflecting Body Positivity with BodyPosiPanda

by TEPF @ The Emily Program Foundation

By Caroline K. I wasn’t put in the world just to be looked at or to fit a societal standard of beauty. The body positive movement encourages people to accept and respect their bodies, as well as others’ bodies. It is also recognizing that our

Dove Campaigns

Dove Campaigns


Dove US

Learn more about Dove campaigns here and watch your favorite videos from Real Beauty Sketches to Choose Beautiful.

"Self-Esteem" Ad Campaigns are Getting it Wrong - The Everygirl

"Self-Esteem" Ad Campaigns are Getting it Wrong - The Everygirl


The Everygirl

In a society where media reigns supreme, women and girls are confronted daily with outrageous and damaging beauty standards. These ideals

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall


Inc.com

Acceptance is one thing. Asking women to visually categorize their bodies is quite another.

As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster

by Dale Buss @ brandchannel:

DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome

The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.

BeyondBeauty Campaign Shows Women’s Real Bodies

BeyondBeauty Campaign Shows Women’s Real Bodies


PEOPLE.com

Wear Your Voice magazine asks readers to celebrate more than just the bodies you see in advertisments

Dove Definitely Missed The Mark With Their New Body-Positive Bottles

Dove Definitely Missed The Mark With Their New Body-Positive Bottles


HuffPost Canada

We all know Dove is committed to positive body imagery and helping people feel confident. But their latest campaign has some customers thinking the company seriously missed the mark. In late April, t...

A brand for social change? The myth of Dove's 'real beauty'

A brand for social change? The myth of Dove's 'real beauty'


The Conversation

Why do women hate to have their picture taken? That’s the question Dove, the global beauty brand, asks in its latest advertisement. The video – see below – is part of Dove’s campaign for “real beauty…

Which soap are you? Dove unveils bottles of body wash to match your body shape

Which soap are you? Dove unveils bottles of body wash to match your body shape


kansascity

Dove has released limited-edition “Real Beauty Bottles” in the United Kingdom for its body wash that are shaped like different body shapes - some slender, some round, some curvy, some straight up-and-down.

Pregnant Kylie Jenner Flashes a Bit of Her Baby Bump and Poses in a Bathrobe with Her Girlfriends

Pregnant Kylie Jenner Flashes a Bit of Her Baby Bump and Poses in a Bathrobe with Her Girlfriends

by Stephanie Petit @ PEOPLE.com

Kylie Jenner is teasing the first signs of a baby bump.

The 20-year-old reality star, who is expecting her first child with beau Travis Scott, shared a glimpse of her stomach in an Instagram photo wishing her BFF Jordyn Woods a happy birthday. In the photo — which was taken on Friday but uploaded on Sunday — Jenner rests her hand on her waist, slightly lifting her baggy black sweatshirt to expose a glimpse of her stomach.

“Yesterday was cute,” Jenner captioned the image with Woods and a giraffe. “Hope you had the happiest of birthdays Jordy. Love you forever ever and beyond..”

The makeup mogul posted another photo with several girlfriends on Sunday, where they’re all posing in white bath robes.

“Mornings,” she simply captioned the mirror selfie with a happy face.

RELATED: Is This When Travis Scott Found Out Kylie Jenner Was Pregnant with His Child?

One day after sources confirmed to PEOPLE that she is pregnant, Jenner headed to Las Vegas to watch him perform at the iHeartRadio Music Festival. The Keeping Up with the Kardashians star, who is expecting a baby girl in February, covered up her bump with an oversized black t-shirt and brown plastic pants.

From a VIP platform, Jenner watched Scott, 25, perform with DJ Khaled, Chance The Rapper, Demi Lovato and French Montana at the T-Mobile Arena.

Scott and Jenner are both exciting about becoming new parents.

“It is an unexpected but completely amazing turn of events that she could not be more excited or thrilled about,” a source previously said.

RELATED: All the Outfits Kylie Jenner Has Worn to Hide Her Pregnancy

“Everyone is overjoyed for her,” the source added. “This is the happiest she’s ever been.”

RELATED VIDEO: Kylie Jenner, 20, Pregnant with First Child with Travis Scott: They’re ‘Really Excited,’ Says Source

Another insider said Scott began telling friends about the pregnancy in July. “He was so excited he couldn’t keep it in,” says the insider. “He’s been so affectionate and protective of Kylie since they found out. He can’t wait to be a dad.”

Jenner has been dating Scott since earlier this year.

Her baby won’t be the only new member joining the famous KarJenner brood: older sister Kim Kardashian West is also expecting via surrogate. Kardashian West shares two other children with husband Kanye WestSaint, who is 21 months old, and daughter North, who turned 4 in June.

Jenner’s also aunt to brother Rob Kardashian‘s daughter Dream, 10 months, and sister Kourtney Kardashian‘s three children: Mason, 7, Penelope, 5, and Reign, 2.


Alice Stebbins Wells: Meet The First Woman Police Officer With Arrest Powers In The U.S.

by wysk @ Women You Should Know®

"This is serious work and I do hope the newspapers will not try to make fun of it."

The post Alice Stebbins Wells: Meet The First Woman Police Officer With Arrest Powers In The U.S. appeared first on Women You Should Know®.

Where Are All the Disabled People in the Body Positivity Campaigns?

Where Are All the Disabled People in the Body Positivity Campaigns?


The Body Is Not An Apology

Among mainstream “body positivity” campaigns we are told that the body about which we are supposed to feel positive is nearly always the able body. That body might be fat or thin, white or black, Hispanic or Asian, tall or short, rich or poor, but it is almost always able. Where are the wheelchair

Dove's Incredible New PR Campaign Aims To Change Women's Image In Media

Dove's Incredible New PR Campaign Aims To Change Women's Image In Media


Digital Agency Network

To break the unrealistic image of women portrayed in media, Dove and Mindshare Denmark have teamed up to create an amazing campaign called Image_Hack.

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

Gaga: Five Foot Two [Trailer]… New Documentary Spotlights Pop Icon’s Life And Battle With Fibromyalgia

by wysk @ Women You Should Know®

As news quickly spread this week that Lady Gaga has had to postpone the European leg of her Joanne World Tour due to “severe physical pain that has impacted her ability to perform,” a new Netflix Original Documentary is set to stream this Friday, September 22nd that not only offers a behind the scenes look […]

The post Gaga: Five Foot Two [Trailer]… New Documentary Spotlights Pop Icon’s Life And Battle With Fibromyalgia appeared first on Women You Should Know®.

Legs

by TEPF @ The Emily Program Foundation

I’ve been asked on several occasions, “What is your favorite part about your body?” At this point, I know my answer without hesitation. I’m a dancer. A kinesthetic learner. Someone who needs to move and explore without being confined, butt planted, posture hunched, or eyes

‘The Death and Life of Marsha P Johnson’, A Documentary On The Pioneering LGBTQ Rights Activist

by wysk @ Women You Should Know®

Marsha P Johnson was one of the icons of the gay rights movement in the 1960s, she, along with her best friend and fellow activist Sylvia Rivera, formed the first trans-rights organization, Street Transvestites Action Revolutionaries (STAR) in 1970. When Marsha’s body was found in the Hudson River in 1992, police called it a suicide […]

The post ‘The Death and Life of Marsha P Johnson’, A Documentary On The Pioneering LGBTQ Rights Activist appeared first on Women You Should Know®.

Fan Chung and the Use of Big Math to Forecast the Fate of the Internet

by Dale DeBakcsy @ Women You Should Know®

“Well, some go this way, some go that way. But as for me, myself, personally, I prefer the short-cut.” – The Cheshire Cat Every morning we wake to a deafening barrage of choice, decisions that crackle and branch to more choices and more decisions that daunt enumeration. How can we tally the untaken roads of a day, […]

The post Fan Chung and the Use of Big Math to Forecast the Fate of the Internet appeared first on Women You Should Know®.

Dove's ridiculous new body wash bottles are the apotheosis of its "real beauty" campaigns

Dove's ridiculous new body wash bottles are the apotheosis of its "real beauty" campaigns


Quartz

All soap bottles—I mean, women—are beautiful as they are.

Dove body positive campaign offers awkward body shape packaging

Dove body positive campaign offers awkward body shape packaging


FashionNetwork.com

Dove's latest launch in its real beauty campaign has taken a peculiar turn with new bottles designed to mimic the various body shapes of women.

Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now

by Jamie Fraser @ Unruly

Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them in this handy list so you can catch up before the weekend. Among the big hitters, we have Apple with an energetic push for its latest smartwatch. The spot features a skateboarder-cum-gymnast dancing...

Read More

The post Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now appeared first on Unruly.

Dove Real Beauty Sketches Is Most Viewed Ad Of All Time

Dove Real Beauty Sketches Is Most Viewed Ad Of All Time


Unruly

Dove Real Beauty Sketches Becomes The Most Viewed Online Video Ad Of All Time

NFL Re-Airing ‘Unity’ Ad Following Donald Trump’s Controversial Comments About Players

by Tierney McAfee @ PEOPLE.com

The NFL is taking a united stand after President Donald Trump called for the firing of basketball and football stars like Colin Kaepernick who have chosen to protest the national anthem by taking a knee.

NFL commissioner Roger Goodell has announced that the league will re-air a unity television advertisement on Sunday night following Trump’s controversial comments over the weekend.

“We will air this Unity spot in tonight’s game,” Goodell said in a tweet on Sunday afternoon. “It reflects the unifying force of our great game, our players & clubs.”

An NFL spokesman added to CNN, “We think this is the single best response to demonstrate what we are about. It stands in stark contrast to some who practice the politics of division.”

The one-minute ad, called “Inside These Lines,” first ran during February’s Super Bowl and will be re-aired during Sunday night’s game between the Oakland Raiders and Washington Redskins.

The spot shows images of football players embracing each other while a narrator says, “Inside these lines, we don’t have to come from the same place to help each other reach the same destination.”

RELATED VIDEO: Watch: Natasha Stoynoff Breaks Silence, Accuses Donald Trump of Sexual Attack

The move comes after Trump, at a rally for Alabama Republican Senate candidate Luther Strange on Friday, said he thought NFL team owners should fire players who have protested the national anthem.

RELATED: United They Kneel: Over 100 Players Protest Donald Trump’s Controversial Comments During the National Anthem

He doubled down on his comments in a series of tweets on Saturday and Sunday, saying NFL players “should not be allowed to disrespect … our Great American Flag,” and encouraging NFL fans to boycott games in counter-protest.

He added that he thought locking arms would be an acceptable form of protest but that “kneeling is not acceptable.”

Goodell previously said that president’s remarks about the NFL demonstrated “an unfortunate lack of respect for the NFL.”


Celebrating Dr. Ellen Ochoa: History-Making Astronaut, Researcher, Engineer, Private Pilot, Classical Flutist

by wysk @ Women You Should Know®

Dr. Ellen Ochoa became an astronaut in July 1991, and subsequently, the first Hispanic woman to travel into space. We are recognizing Ellen Ochoa today as September 15th marks the start of National Hispanic Heritage Month in the United States. We celebrate her contributions and outstanding accomplishments as both an American citizen of Hispanic descent and a woman you should know.

The post Celebrating Dr. Ellen Ochoa: History-Making Astronaut, Researcher, Engineer, Private Pilot, Classical Flutist appeared first on Women You Should Know®.

Viral Review: No7 Proves They’re ‘Ready For Anything’

by Jamie Fraser @ Unruly

This article originally appeared in Campaign You wouldn’t normally expect a make-up advert to be action-packed but Boots’ latest offering is no run-of-the-mill cosmetics spot. Drawing on influences from Westerns to art films, the brand’s latest spot tracks a course towards a much more memorable kind of marketing, starting with a rather unusual cameo from...

Read More

The post Viral Review: No7 Proves They’re ‘Ready For Anything’ appeared first on Unruly.

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

Dove: Body confidence campaigns prove our authenticity

Dove: Body confidence campaigns prove our authenticity


Marketing Week

Dove says it “walks the talk” when it comes to its body confidence campaigns, as it launches a toolkit to tackle body image anxiety among children.

Imperfectly Perfect

by TEPF @ The Emily Program Foundation

By Emily W. What if society was different and women were taught that there was no such thing as an “ideal body?” What if instead of always longing, yearning, and working for the perfect body, we could just accept who we are? I believe that

Dancer And Choreographer Amalia Hernandez (1917-2000) Celebrated By Google Doodle

by wysk @ Women You Should Know®

On what would have been her 100th birthday, Google Doodle celebrates Amalia Hernandez (1917-2000), a Mexican ballet choreographer and founder of the world-renowned Ballet Folklórico de México. In a statement, Google explains: Born in 1917, Hernandez developed a passion for performing and dance early in life. She became a choreographer at the Fine Arts National Institute, where she […]

The post Dancer And Choreographer Amalia Hernandez (1917-2000) Celebrated By Google Doodle appeared first on Women You Should Know®.

How sincere is Dove?

How sincere is Dove?


tribalinsight

The Dove Campaign for Real Beauty has been one of marketing’s great success stories. However, with the recent release of “Onslaught” on Unilever’s “Dove Campaign for Real Beauty” website, ser…

Evolution of the Dove “Real Beauty” Campaign

Evolution of the Dove “Real Beauty” Campaign


The Emily Program Foundation

By Awazi, a Foundation volunteer The Dove “Real Beauty” Campaign launched in 2004, and started as a “global conversation” to find the definition of beauty and what it means to people who identify a…

Dove tackles body image anxiety in new campaign

Dove tackles body image anxiety in new campaign


TheGrocer.co.uk

The Unilever brand has called on businesses to take its Be Real Body Image Pledge

Why People Hate Dove's 'Real Beauty Sketches' Video

Why People Hate Dove's 'Real Beauty Sketches' Video


Business Insider

What's wrong with the viral success?

Five photos that sparked body image debates

Five photos that sparked body image debates


BBC News

In a society where many aspire to the perfect body, some images have shifted public opinion and challenged ideas about body image.

Fantasy vs Reality, Victoria Secret vs Dove - Women You Should Know

Fantasy vs Reality, Victoria Secret vs Dove - Women You Should Know


Women You Should Know®

In these ads, it's fantasy vs reality, Victoria Secret vs Dove.

10+ Times Everyday Objects Were Actually Pop Culture Icons In Disguise

10+ Times Everyday Objects Were Actually Pop Culture Icons In Disguise

by Viktorija G. @ Bored Panda

For those who haven't yet heard, pareidolia is a psychological phenomenon in which the mind responds to a stimulus, usually an image or a sound, by perceiving a familiar pattern where none exists. To put it simply, it's a bug in the human mind that causes it to see things that aren't really there. For example, you look at a regular tap but see Ice Age's acorn-obsessed Scrat or you glance at a juicy cinnamon roll but it becomes an anguished E.T.

The Problem with Dove | THE ILLUSIONISTS

The Problem with Dove | THE ILLUSIONISTS


THE ILLUSIONISTS - a documentary about body image and globalization

The dark side of Dove's Real Beauty Campaign: from its controversial parent company, to the marketing of Dove skin whitening deodorants in India...

My Dream Campaign: Dove Campaign for Real Beauty | 52nd & Madison

My Dream Campaign: Dove Campaign for Real Beauty | 52nd & Madison


52nd & Madison

Self-acceptance is a universal topic. Parents try to instill it in their children. Teachers attempt to reinforce it. And as... Read more »

Here's What Bothers Me About the New Dove Ad

Here's What Bothers Me About the New Dove Ad


Bitch Media

If you’re a human being with a social media account, you’ve seen the new Dove commercial already. ...

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

Powerful Ad Campaign By Dove Shows That Women Can ‘Choose Beautiful’

Powerful Ad Campaign By Dove Shows That Women Can ‘Choose Beautiful’


Bored Panda

Dove has released a video of an interesting social experiment called #ChooseBeautiful that challenged women around the world to decide to be beautiful and reevaluate their self-image – for the better. In the campaign, women at stations in Sao Paulo, Delhi, Shanghai, San Francisco and London were given the simple choice of entering through a Beautiful door or an Average door.

'You're fat and ordinary': Dove ad reveals what women really think about themselves

'You're fat and ordinary': Dove ad reveals what women really think about themselves


Telegraph.co.uk

A new advert forces women to confront the negative thoughts they have about their own bodies

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

Dr. Iris Mauss And The Science Of Emotion Regulation

by Dale DeBakcsy @ Women You Should Know®

“Well Dale, we, the universe, hate to break it to you, but your desk is on fire, your copy of Thor 337 was lost in the mail, you’ve been assigned to teach Summer School, you have five articles due yesterday, and your cat ran away to be with a family she likes better than you.” […]

The post Dr. Iris Mauss And The Science Of Emotion Regulation appeared first on Women You Should Know®.

Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia

Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia


brandchannel:

Dove partners with Coles Australia to bring self-esteem workshops to girls, illustrating need with ad campaign showing girls' negative search queries

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell

by @ Marketing Dive - Latest News

How Netflix, KFC and MaraNatha leverage the unexpected to grab attention and make viewers laugh. 

Real Beauty? Measuring the Dove Marketing Program's Success

Real Beauty? Measuring the Dove Marketing Program's Success


EnergizeGrowth

More than 10 years after its debut, the Dove Real Beauty program remains a marketing icon and a source of controversy. What did it accomplish?

Unilever rolls out latest Dove body image campaign Choose Beautiful

Unilever rolls out latest Dove body image campaign Choose Beautiful


The Drum

Dove has launched the latest global ad push in its series of positive body image initiatives as it ramps up efforts to promote itself as a campaigner for 'real' beauty.

People hate Dove's new ad campaign, despite well-meaning message

People hate Dove's new ad campaign, despite well-meaning message


SFGate

The six limited-edition Dove soap bottles come in shapes meant to emulate the body types of women.

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women


TakePart

It's been 10 years since Dove launched its “Campaign for Real Beauty”—a stark series of ads that were radical and simple in equal measure—featuring lovely, normal-sized women who didn’t need Photoshop to look radiant. The ads, which ran in 2004 and 2005, lacked any screed about the pressures that come with being a woman in a visual culture that’s awash in creatively lit, digitally manipulated images of dangerously thin models. The folks behind the campaign simply let us feel our own shock at seeing women with normal curves and natural faces being celebrated for their beauty in a national advertisement. Dove didn't stop there. The soap maker added rocket fuel to the conversation in 2006, when its time-lapse "Evolution" video went viral. The movement to expose marketers' use of trickery to convince us that we're failing if we don't have flawless skin and breathtaking bodies was here to stay. Significant progress has been made since Dove's campaign: The American public, the blogosphere, and the Twitterverse now routinely call out magazine publishers and marketers for digitally altering images of girls and women to shrink their bodies, smooth their faces, and otherwise morph them to fit an unrealistic, narrow ideal of beauty. The pace is quickening. In just the past few months, there's been even more progress and a few moments that drove the dialogue forward. 1. The more bare skin a campaign flaunts, the more Photoshop it typically gets. But American Eagle says its new campaign for the Aerie line of lingerie will not use any altered images of models. Instead, “real” girls and women can upload unretouched photos of themselves to a photo gallery. Sure, it’s pretty screwed up that selling underwear using real photos of gorgeous, skinny young girls (instead of digitally improved gorgeous, skinny young girls) is seen as groundbreaking. But moving away from the idealized versions of women who don't exist is a footstep Dove took, and the clothier is now following its lead. “It’s great that we’re beginning to break that down,” said Heather Arnet, executive director of the Women & Girls Foundation, of the fakeries that line the glossies. 2. Forever Yours Lingerie didn't stop working with model Elly Mayday when she was diagnosed with ovarian cancer last year. It featured beautiful shots of her with surgical scars unhidden and no wig or digital fakery to hide the baldness that resulted from her cancer treatment. Rather than looking like something’s missing, Mayday’s baldness comes across as strong and sexy. It’s empowering for the rest of us to see a woman outside the beauty mold we’ve been sold for so long—and to find ourselves aspiring to emulate her sexy confidence and appeal. (Forever Yours also gets points for raising money toward Mayday’s medical expenses.) 3. A new time-lapse video released by Hungarian pop star Boggie shows her singing a pop song called “Nouveau Parfum” while being Photoshopped, a fresh take on Dove's "Evolution" that's amplified by the resigned expression on her face. As the song unfolds, pieces of her disappear and are overwritten: Boggie’s eyes, like everyone else’s, aren’t exactly symmetrical. So one is deleted, then replaced by an exact copy of the other. Not a single square inch of her face or hair is left untouched. 4. Earlier last month during the Golden Globes, actor Diane Keaton took the stage to honor Woody Allen, her tousled hair and menswear-chic outfit reminding us of the trend she set when Annie Hall hit theaters in 1977. It was also clear on high-definition screens across America that at 68, she's got (oh, the horror!) lots of lines on her gorgeous face. When her speech ended, the network cut to a commercial break featuring Keaton selling L'Oréal cosmetics without a line on her digitally enhanced face, seemingly sporting the skin of a 25-year-old. Twitter, Instagram, and Facebook quickly lit up with scorn. That social media response is valuable, Arnet says, because younger women and girls are active on Instagram and Twitter and are participating in those conversations. 5. Former Cosmopolitan editor Leah Hardy drew attention for admitting that during her tenure the magazine routinely Photoshopped out the protruding bones of super skinny models to keep readers from seeing how emaciated the models really were. Since that admission surfaced, before-and-after comparisons of bone-thin models and their healthier-looking altered images have been popping up around the Web. Apparently the world’s top fashion magazines, despite the huge budgets at their disposal, cannot find a single woman on the planet who isn’t either too thin or too fat for their liking. It’s further reinforcement of the conclusion we’d love to share with every tween girl who’s just beginning to notice her appearance: The elusive “perfection” that every cosmetic company and clothing retailer is trying to sell you does not exist. 6. Mindy Kaling might not have minded, but many other people did: When Elle magazine published covers for its February 2014 issue featuring Kaling, readers and pundits immediately questioned why Kaling's cover was a black-and-white close-up rather than the full-color, full-body shots of the other (skinnier and more "conventionally" beautiful) actors. That's the key: We've begun to make a habit of questioning how women are depicted and what tools are being used to change or edit their appearance for public consumption. Yes, the visual landscape is still awash with altered images, surgically altered models, and the pressure to be thinner, younger, and closer to the narrow beauty ideal that so much marketing pushes on us. Marketers aren’t going to stop selling us

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

Dove starts body positivity campaign featuring women from diverse backgrounds

Dove starts body positivity campaign featuring women from diverse backgrounds


latimes.com

The Dove campaign features 32 real women across ages and nationalities to show a diverse range of beauty.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

44 Years Ago Today: Billie Jean King Defeated Bobby Riggs In Battle Of The Sexes

by wysk @ Women You Should Know®

More than 50 million Americans tuned in to watch, making it the most viewed U.S. tennis match of all time. More importantly, King's victory made it a game-changer for women’s tennis.

The post 44 Years Ago Today: Billie Jean King Defeated Bobby Riggs In Battle Of The Sexes appeared first on Women You Should Know®.

Dove

Dove


Unilever USA

Discover the dove® difference

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Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
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DVO2979401 - Moisturizing Gentle Hand Cleaner
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Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
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Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
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Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
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DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
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Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
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Dove Winter Care Beauty Bars - 14/4oz
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Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
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Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
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Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
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Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
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Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
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Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
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Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
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Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
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(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
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Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
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Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
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Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
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Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
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Dove Beauty Bar, Pink 4 oz, 14 Bar
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Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
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Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
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Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
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Dove Shampoo, Dryness & Itch Relief 12 oz
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Dove Body Wash Deep Moisture 24 oz, Pack of 3
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Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
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Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
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Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
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Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
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Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
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Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
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Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
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Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
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Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
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Dove Body Wash Deep Moisture 24 oz, Pack of 3
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Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
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Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
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Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
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Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
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Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
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Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
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Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
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$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
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