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Dove Brand Purpose

Brand Awareness Increases as Marmite is Caught up in Tesco Pricing Row

by Amanda @ The Branding Journal

Due to a recent turn of events, sales in Marmite have soared yet its brand reputation and image have declined. Not due to a clever marketing campaign or a new brand strategy.  No.  The Marmite brand has seen these changes due to the recent price row between Tesco’s and their parent brand Unilever. 1) Background

The post Brand Awareness Increases as Marmite is Caught up in Tesco Pricing Row appeared first on The Branding Journal.

Businesses leading the way

by BrandLegacy @ Brand Legacy

Take a look at some companies who are taking a hard-headed approach to sustainability issues and building strong brand and marketing strategies: Walmart, who have launched a sustainability index that will change the footprint of millions of SKUs across the […]

Strong brand purpose means 30% faster growth, says Unilever

Strong brand purpose means 30% faster growth, says Unilever


CosmeticsDesign-Europe.com

Brands could be missing out on around 30% better growth if they fail to engage consumers with a strong brand purpose, according to Unilever.

Dove

Dove


Unilever USA

Discover the dove® difference

What Do You Struggle With in Branding?

by Marion @ The Branding Journal

Have you ever felt like no one is properly answering your questions about branding? Like branding and marketing websites are posting content that is too generic? We feel you and at The Branding Journal and we really want to change this. The thing is – how can we know what’s happening in your mind? In

The post What Do You Struggle With in Branding? appeared first on The Branding Journal.

How Halo Remains Relevant Over A Decade After Its Debut

by Benjamin Leong @ Word-of-Mouth and Referral Marketing Blog

How Halo 5’s advertisements smashed into the Top 1% of all iTunes tracks — 14 years after Halo first debuted Ah, Halo. The first Halo game was launched on Xbox in 2001, but the franchise is still going strong 14 years on with the 2015 release of Halo 5. Their branding was so wildly successful that as […]

The post How Halo Remains Relevant Over A Decade After Its Debut appeared first on Word-of-Mouth and Referral Marketing Blog.

Strong brands have a higher purpose

Strong brands have a higher purpose


ashleykonson

Some products and services have names that are devoid of meaning from a branding perspective. That is to say, they lack the positive associations in the mind of the customer linking the product or …

Finding Your Brand Purpose: What Do You Stand For?

Finding Your Brand Purpose: What Do You Stand For?


The Branding Journal

Does your brand have a purpose? This article aims to define the concept of brand purpose and why it’s so essential to any organization’s brand strategy.

What Content Marketers Can Learn from China’s WeChat

by Spencer Smith @ Insights

If you haven’t already heard, the unthinkably popular app WeChat dominates life in China. Here in the States, we mostly depend on apps with singular purposes. There’s Lyft to get us around, Instagram to curate our lives, Seamless to order food. We’re trained to toggle between applications. It’s not like that in China. There’s just […]

The post What Content Marketers Can Learn from China’s WeChat appeared first on Insights.

Engaging Customers through Purpose

by miriam @ Sustainable Brands Madrid

There is a never-ending list of strategies for companies to engage customers. Be communicative. Be funny. Humanize your brand. Offer great customer service… Those are all good strategies, of course. But those strategies may not be as effective in keeping customers engaged with a brand in the long-term. Customers need to connect with companies on […]

The post Engaging Customers through Purpose appeared first on Sustainable Brands Madrid.

How L’Oréal Became a Top Global Beauty Brand

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top? In part, through innovations in technology, beauty and advertising. 1. Makeup.com – publishes great articles and social media posts A quick look at L’Oréal’s Makeup.com reveals beauty […]

The post How L’Oréal Became a Top Global Beauty Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

NET IMPACT + SB “We go Together”: Responsible Business Career Showcase

by Sustainable Brands Madrid @ Sustainable Brands Madrid

Sustainable Brands Madrid is proud to announce our collaboration with Net Impact , the global network of professionals and students interested in sustainable business. IE Business School’s Net Impact Club will participate in this year’s conference in Madrid, along with representatives from some of Europe’s other top business schools. In addition to participation in the conference, […]

The post NET IMPACT + SB “We go Together”: Responsible Business Career Showcase appeared first on Sustainable Brands Madrid.

Dove

Dove


Unilever Australasia

In a world of stereotypes, Dove Skin, Hair and Deodorant products, recognise that beauty comes in all shapes and sizes.

Cause Consulting’s May News-makers

by Cause Consulting @ Cause Consulting

  From the U.S. candy industry pledging to reduce calories and sugar to Unilever announcing an update on its Sustainable Living brands, below are the issues and brands that caught … Continue reading

Brand Legacy – built on people

by Abi Bray @ Brand Legacy

The VW scandal of the autumn seems to have blown over, leaving people to say that consumers have a short memory and that any good brand can rebound. But is this the real story? A little reported phenomenon has apparently […]

Dove

Dove


Unilever Philippines

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Influencer marketing is growing up with tighter contracts

by Yuyu Chen @ Digiday

Multiple influencer agencies have updated their brand contracts to add clarity to social stars' rights and advertisers' campaign requirements.

The post Influencer marketing is growing up with tighter contracts appeared first on Digiday.

'Brands with purpose deliver growth': Keith Weed, Unilever

'Brands with purpose deliver growth': Keith Weed, Unilever


Campaign India

In an in-depth interview, Weed says it is important that partners and agencies share a similar vision and values in their approach to business

5 Key Benefits of Higher Purpose Programs

by David Aaker @ Prophet Thinking

Consumers and employees are seeing the importance of social & environmental higher purpose programs. Here are 5 benefits of having one.

The post 5 Key Benefits of Higher Purpose Programs appeared first on Prophet Thinking.

Cause Consulting’s June News-makers

by Cause Consulting @ Cause Consulting

From Engage for Good releasing research on the state of point-of-sale fundraising to Starbucks pledging to donate 50 million meals a year, below are the issues and brands that caught … Continue reading

To Be or Not to Be: How to Convince my Team Towards Sustainability

by miriam @ Sustainable Brands Madrid

Corporate Social Responsibility CSR has been in constant evolution based in a changing world of necessities. Today, businesses are considered as part of the solution to sustainable development and need to shift their CSR attention from the past concept of how they spend their money (for example: on charity) to how they make their money […]

The post To Be or Not to Be: How to Convince my Team Towards Sustainability appeared first on Sustainable Brands Madrid.

Cause Consulting’s July News-makers

by Cause Consulting @ Cause Consulting

From Deloitte releasing research on employee perception of volunteerism to UPS committing to diversity and inclusion, below are the issues and brands that caught our attention in July.   ISSUES … Continue reading

The Purpose of Purpose Films and Why Your Brand Needs One - We First Branding

The Purpose of Purpose Films and Why Your Brand Needs One - We First Branding


We First Branding

In a time of content oversaturation and decreasing returns on traditional marketing efforts, brands have to radically rethink their approach to communications from one of outbound to inbound marketing. It’s the shift from push to pull, where consumers, now more than ever, can personally curate the content they are exposed to and ultimately, choose to …

Next: We won’t retaliate against Amazon, we will learn from them

by Thomas Hobbs @ Marketing Week

Despite Amazon’s own-label fashion brand Find going after its core customers, Next chief executive Lord Wolfson says he won’t slip into 'terrible analogies of war'.

The post Next: We won’t retaliate against Amazon, we will learn from them appeared first on Marketing Week.

(FREE) Harnessing the Power of Influencer Marketing

by Megan Strand @ Engage for Good

It’s not getting any easier to persuade consumers that company/cause relationships are authentic and impactful. Armed with insightful new research, Allison+Partners’ Scott Pansky and Katie Malark detail how influencers can make a difference for brands, nonprofits and the cause space overall in this FREE webinar. This includes examples of campaigns using influencers to greatest advantage […]

The post (FREE) Harnessing the Power of Influencer Marketing appeared first on Engage for Good.

Media Alert: Percolate Announces Transition NY Lineup; GE’s Beth Comstock to Keynote

Media Alert: Percolate Announces Transition NY Lineup; GE’s Beth Comstock to Keynote

by Chris Bolman @ The Percolate BlogThe Percolate Blog

Leading Brands, Marketers and Influencers Will Chart Path to Digital Transformation

September 28, 2017 at Spring Studios

WHAT IS TRANSITION?

Percolate, the System of Record for Marketing®, brings its must-attend Transition conference back to where it all began: New York City. This exclusive one-day event brings together the brightest minds in marketing to discuss a future transformed by technology. Attendees will learn how brands can chart their path to digital change to seize the biggest business opportunities of tomorrow.

Beth Comstock, named Vice Chair of GE in 2015, leads GE’s efforts to accelerate new growth. She operates GE Business Innovations, which develops new businesses, markets and service models; drives brand value and partners to enhance GE’s inventive culture.


Sound interesting? Continue reading "Media Alert: Percolate Announces Transition NY Lineup; GE’s Beth Comstock to Keynote" on the Percolate Blog.

YouTube tries to lure brands with ad-supported original series

by Sahil Patel @ Digiday

YouTube is pitching sponsorship and custom integration ad packages to nab advertisers such as Johnson & Johnson for its ad-supported original series.

The post YouTube tries to lure brands with ad-supported original series appeared first on Digiday.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

The Ultimate Guide to Build Your Brand Through Targeted And Valuable Content

by Sonia @ The Branding Journal

  The marketing and advertising landscape has changed irrevocably with the advent of the digital world; it is increasingly difficult to grab consumers’ attention in the crowded marketplace. So how can your brand stand out from the crowd? With an epic content marketing strategy, you will be able to connect with your consumers and build

The post The Ultimate Guide to Build Your Brand Through Targeted And Valuable Content appeared first on The Branding Journal.

Once more with feeling: why brands need purpose in a post-truth world

Once more with feeling: why brands need purpose in a post-truth world


The Drum

Brands have been jumping on the purpose bandwagon for some time now, but with the west mired in political uncertainty, is it time for advertisers to nail their colours to the mast and offer genuine purpose in a post-truth world?

How Rolex Maintains Its Status as One of the Most Valuable Brands in the World

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

Rolex has a lot of history. Its watches and timepieces have been worn by the most influential icons in the world. Its been a constant companion of  world leaders, celebrities and influencers. So, it’s always been associated with status and prestige. But how has the luxury brand maintained its place at the top, for more […]

The post How Rolex Maintains Its Status as One of the Most Valuable Brands in the World appeared first on Word-of-Mouth and Referral Marketing Blog.

#ThinkContent London 2017

by Nikki Katzur @ Insights

Within the last five years, the content marketing industry has experienced incredible change. Historically, success has been defined and measured by pageviews, vanity brand metrics, engagement, and attention time. While these metrics are important, they do little to drive business action that ties content marketing to ROI. The time is now for marketers to force change […]

The post #ThinkContent London 2017 appeared first on Insights.

Amazon, Google and Dove rank high in 2017 national report on brands that demonstrate world value and purpose beyond profit

Amazon, Google and Dove rank high in 2017 national report on brands that demonstrate world value and purpose beyond profit


Marketwire

LOS ANGELES, CALIFORNIA--(Marketwired - June 6, 2017) - Editors Note: There is a photo associated with this press release. enso, a mission-driven creative company, today unveiled the results of its 2017 World Value Index, an anticipated annual report that benchmarks 150 organizations by measuring and ranking each brand's overall World...

Morrisons on how staff are inspiring both its marketing and turnaround

by Thomas Hobbs @ Marketing Week

Morrisons' top marketer discusses the brand's ongoing turnaround, the Amazon deal and his expectations for Christmas.

The post Morrisons on how staff are inspiring both its marketing and turnaround appeared first on Marketing Week.

Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?

by Sonia @ The Branding Journal

In March 2017, Baileys Irish Cream launched a brand extension, Baileys Iced Coffee. With this innovation, the drinks company wishes to tap into the growing popularity of iced coffee. The new product is available in two flavours: Latte and Mocha, and is packaged in a 200ml can. At the time of launch, Baileys Iced Coffee

The post Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand? appeared first on The Branding Journal.

In search of purpose for Fairphone - Change in Context

In search of purpose for Fairphone - Change in Context


Change in Context

Flashback to an inspiring evening on brand purpose applied to Fairphone, a social enterprise that makes the world’s first ethical, modular smartphone.

The ROI of Brand Command Centers: An Interview with David Beebe

The ROI of Brand Command Centers: An Interview with David Beebe

by Mihika Barua @ The Percolate BlogThe Percolate Blog

Brand marketing has entered an era of rapid-response. Major corporate reputation crises that have beset large brands have made one thing clear: the playbook for how brands communicate with their customers is in need of an update. In this new rapid-response ecosystem, data plays a new role in building customer trust and loyalty. But leveraging data about your brand from multiple sources in real-time, and then using that data to respond to consumers and create engaging content — that’s no easy feat. Many brands are addressing this challenge by building dedicated brand command centers, defined succinctly by Emmy-winning producer and content marketer David Beebe:

“A brand command center is where data and content come together to create always on marketing along the entire customer journey.


Sound interesting? Continue reading "The ROI of Brand Command Centers: An Interview with David Beebe" on the Percolate Blog.

Anatomy of a brand: brand purpose for an authentic brand

Anatomy of a brand: brand purpose for an authentic brand


Threerooms Branding Agency

Your brand purpose is the way your brand makes consumers feel. This comes from understanding what you can offer and how you deliver it.

How to Create a Consistent Brand Voice on Social Media

How to Create a Consistent Brand Voice on Social Media


Sprout Social

Your brand voice can make or break your social media efforts. Make sure your tone stays the same across all your social channels.

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

Dove

Dove


Unilever Malaysia

Dove – Campaign For Real Beauty.

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Ep232: PepsiCo’s Anti-Hunger Program Fuels Kids and Innovation

by Megan Strand @ Engage for Good

In this episode of CauseTalk Radio, Megan and Joe talk to Matt Smith, Director of PepsiCo’s Food for Good program, a purpose-driven business initiative within PepsiCo that tackles child hunger by making healthy food more physically and financially accessible for low-income families. On the show, Megan, Matt and Joe discuss: Background on Food for Good and […]

The post Ep232: PepsiCo’s Anti-Hunger Program Fuels Kids and Innovation appeared first on Engage for Good.

The Conference for Global-Minded Marketers Debuts in London

The Conference for Global-Minded Marketers Debuts in London

by Chris Bolman @ The Percolate BlogThe Percolate Blog

Marketing has long been a global discipline. But today, the pace of social and technological change gives every brand the benefits (and challenges) of global access and exposure. Since its inception, our flagship conference Transition has always focused on how broader change themes – culture, economics, and technology, to name a few – are transforming marketing. And with this year’s theme, “The Path to Digital Change,” our scope of focus remains as ambitious and global as ever. That’s why today, we’re proud to announce that we’re taking Transition to Europe for the first time with Transition London.

Earlier this year, we brought Transition to San Francisco, where we explored the critical role of planning and agile work in enabling effective digital change and omnichannel excellence.


Sound interesting? Continue reading "The Conference for Global-Minded Marketers Debuts in London" on the Percolate Blog.

Unilever Consumer Study Shows A Third Of Consumers Prefer Brands Doing Social or Environmental Good - Engage for Good

Unilever Consumer Study Shows A Third Of Consumers Prefer Brands Doing Social or Environmental Good - Engage for Good


Engage for Good

A study by purpose giant Unilever surveyed 20,000 adults from five countries about their brand preferences relating to social and environmental impact. It then mapped their claims against real purchase decisions, providing a more accurate picture of what people are buying and why. The study found: 33% of consumers are now choosing to buy from …

Deliciously Ella on her ‘unusual’ approach to marketing

by Michael Barnett @ Marketing Week

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

Dove

Dove


Unilever South Africa

Dove provides a refreshingly real alternative for women who recognise that beauty comes in all shapes and sizes.

Making an Impact in the Sharing Economy

by Greg Doyle @ Cause Consulting

Click here for the original version published on Triple Pundit. How can brands navigate our politically and socially complex marketplace as stakeholder skepticism remains high? As we all know, this … Continue reading

How Red Bull, Amex, and Dove Win by Proudly Branding Their Content — The Content Strategist

How Red Bull, Amex, and Dove Win by Proudly Branding Their Content — The Content Strategist


The Content Strategist

If Beyoncé worked in content marketing, she might sing, "If you liked it then you should have put your brand on it." As investment in content marketing grows rapidly, many brands are grappling with the question of how strongly they should brand their content.

A Simple Definition of Brand Positioning

by Marion @ The Branding Journal

If you’re a marketer or an entrepreneur, you’ve probably heard about the concept of brand positioning. But if you feel like this concept remains too abstract and unclear, then this article is for you! Today I’m going to define the concept with simple words and show you how to use it to create a powerful

The post A Simple Definition of Brand Positioning appeared first on The Branding Journal.

Ep229: Zappos Sponsors Pet Adoptions with ‘Friends on Us Fridays’

by Megan Strand @ Engage for Good

In this episode of CauseTalk Radio, Megan and Joe talk to Steven Bautista, Karma Kommando at Zappos, about Friends on Us Fridays, new initiative furthering the brand’s commitment to animal advocacy and pet adoption. Beginning this month, Zappos for Good in partnership with the North Shore Animal League America, will sponsor adoptions at select shelters across 15 […]

The post Ep229: Zappos Sponsors Pet Adoptions with ‘Friends on Us Fridays’ appeared first on Engage for Good.

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

Smarter video advertising – McDonalds case study

by Chris Fowles @ MWP Digital Media

McDonalds released a new television commercial earlier recently, and much to everyone’s surprise, it doesn’t mention the name of the fast food chain once. This is just the latest example of brands taking a drastically smarter and more subtle approach to advertising. In this blog we’ll explore some of the reasons for the new trend, and why […]

The post Smarter video advertising – McDonalds case study appeared first on MWP Digital Media.

Engaging Customers through Purpose | Sustainable Brands Madrid

Engaging Customers through Purpose | Sustainable Brands Madrid


Sustainable Brands Madrid

There is a never-ending list of strategies for companies to engage customers. Be communicative. Be funny. Humanize your brand. Offer great customer service… Those are all good strategies, of course. But those strategies may not be as effective in keeping customers engaged with a brand in the long-term. Customers need to connect with companies on …

Nuggets of Knowledge: March 2016

by admin @ Genuinely

This month’s NOK list is a compendium of videos: videos that strike a chord with us emotionally, targeting our personal values and beliefs about core human issues. In order to be relevant to today’s consumers, brands are using emotional storytelling as part of their content strategy, tapping into our emotions to send a message and make a human connection. And, video is a great way to make that human connection. International Women’s Day on March 8 was a great opportunity for many brands to make that human connection with their audiences by communicating the brand’s values about the lives, achievements, and struggles of women...

The post Nuggets of Knowledge: March 2016 appeared first on Genuinely.

The State of IoT in the Home: Part 1

by Ed Terpening @ Prophet Thinking

How brands can be relevant to IoT device buyers.

The post The State of IoT in the Home: Part 1 appeared first on Prophet Thinking.

La sostenibilidad inunda el Paseo del Prado.

by miriam @ Sustainable Brands Madrid

¿Cómo convertir la sostenibilidad en algo atractivo, divertido, apetitoso para los ciudadanos?  ¿Cómo dar una segunda vida a un objeto que te encanta? ¿Cómo redescubrir tu ciudad bajo una mirada sostenible? Éstas y muchas preguntas tendrán su respuesta, contigo como protagonista, en Sustainable Sunday: un domingo cualquiera pero con mucha dosis de sostenibilidad. A través […]

The post La sostenibilidad inunda el Paseo del Prado. appeared first on Sustainable Brands Madrid.

Cause Consulting’s April News-makers

by Cause Consulting @ Cause Consulting

From new campaigns that promote kindness, health and equality to Corporate Responsibility Magazine announcing its annual ranking of the 100 Best Corporate Citizens, below are the issues and brands that … Continue reading

Brand Purpose - Marketing Week

Brand Purpose - Marketing Week


Marketing Week

From company vision to defined mission statements, here is all the news, analysis and insight on embedding values into your brand’s DNA.

How Johnson Controls is Charting the Path to Digital Change

How Johnson Controls is Charting the Path to Digital Change

by Anisa Aull @ The Percolate BlogThe Percolate Blog

Some of the most critical technologies that shape the way we live are the ones that we don’t even realize are there – they keep us safe and comfortable as we live our lives and do our jobs. Johnson Controls has been providing these solutions on a global scale for over 130 years. But it’s really been the last four years – since CMO Kim Metcalf-Kupres took the helm – that’s set the stage for the brand’s digital transformation. Before she joins us at Transition 2017, we sat down with her to talk about the vision for Johnson Controls as a brand and an organization.

 

This year’s Transition is all about “The Path to Digital Change.


Sound interesting? Continue reading "How Johnson Controls is Charting the Path to Digital Change" on the Percolate Blog.

Purpose | 8 Visuals

Purpose | 8 Visuals


8 Visuals

Purpose makes your brand more attractive. You must identify, embrace, embody, & articulate a brand purpose that inspires your audience to connect with you.

Ipsos Encyclopedia - Brand Purpose

Ipsos Encyclopedia - Brand Purpose


Ipsos

Brand purpose is a strategic concept which provides a reason for a brand to exist beyond making a profit and encompasses the philosophy behind a brand, and what helps to drive it.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

Video production: From a brand to an idea

Video production: From a brand to an idea


MWP Digital Media

As you might imagine, great video marketing ideas are rarely plucked out of thin air and devising a winning concept is far from effortless.

Engaging consumers through purpose

by miriam @ Sustainable Brands Madrid

By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid When describing a consumer these are some of the key descriptions one can find: “Someone who can make the decision of purchase”, “A purchaser of a good or service” “an end user”… revised and reformulated, we would like to define the consumer as a human being […]

The post Engaging consumers through purpose appeared first on Sustainable Brands Madrid.

Marketers Are Confused Over Meaning and Focus of Brand Purpose - Insights

Marketers Are Confused Over Meaning and Focus of Brand Purpose - Insights


Insights

Consumers and marketers have conflicting ideas about brand purpose -- disagreeing on where brands should concentrate their efforts, and on which nationalit

Leading From Purpose: Connecting with Your Customers

by admin @ Genuinely

Everyone’s got data. A lot of it. How do you take that data and turn it into something coveted like a connection with your customer? Try some of these on for size:   Product Managers: Why You Should Include Customer Success Milestones in Your User Flows – Medium Connecting with your customer is all about perspective. One of the largest fails that many companies make is identifying their own success gaps vs. those of their actual customers. Understanding your customer’s success gaps is a partnership between product management and customer success teams working together to co-create a user flow. This adds to...

The post Leading From Purpose: Connecting with Your Customers appeared first on Genuinely.

Evolve or Die: How Purpose and Authenticity are the Future of Brands

by admin @ Genuinely

Mack has had the honor of presenting Evolve or Die: How Purpose and Authenticity are the Future of Brands all over the world— from Boston, Massachusetts to Vancouver, Canada; from Dublin, Ireland to Raleigh, North Carolina. What follows are the highlights of her talk that explores how companies need to evolve their marketing and what’s required to build a successful and durable brand in the digital age. Imagine your company is competing in a fairly saturated and competitive industry like fast food. You’ve been around for a little while but you’re really just getting started. You have something new and different and you’re ready to take...

The post Evolve or Die: How Purpose and Authenticity are the Future of Brands appeared first on Genuinely.

A Well Crafted Brand Story by Dove - Allegory Studios

A Well Crafted Brand Story by Dove - Allegory Studios


Allegory Studios

In my quest to find meaningful brand stories and discussions today, I came across a YouTube video called, "Dove Real Beauty Sketches". It is worth investigating.

#SproutChat Recap: The Importance of Online Reviews & Reputation Management

by Vera Flores @ Sprout Social

A brand’s reputation can mean everything on the internet. Negative reviews and a poorly handled customer experiences can spiral into a public relations nightmare Read more...

This post #SproutChat Recap: The Importance of Online Reviews & Reputation Management originally appeared on Sprout Social.

Activating Purpose: keep discovering

by miriam @ Sustainable Brands Madrid

by Sandra Pina, Sustainable Brands Madrid Director & Partner at Somos Quiero. Most of Boards and CEOS in the world, and therefore brands and organizations are now in the road of purpose. In our journey at SB Madrid we discovered how everything starts with the people. The entity does not have a purpose, but the people […]

The post Activating Purpose: keep discovering appeared first on Sustainable Brands Madrid.

Your content promotion strategy needs to improve. Here’s why

by Liam Walters @ MWP Digital Media

Content promotion is the part of content marketing that’s often forgotten about. So what is it and why do you need a content promotion strategy for your brand’s film or video?

The post Your content promotion strategy needs to improve. Here’s why appeared first on MWP Digital Media.

Repost Instagram Content Using Sprout’s Mobile App

by Rebecca Walker @ Sprout Social

There’s often a focus on how brands can create content to better connect with their audience, but what about how brands can leverage content Read more...

This post Repost Instagram Content Using Sprout’s Mobile App originally appeared on Sprout Social.

Competing on Social Purpose

Competing on Social Purpose


Harvard Business Review

Brands that win by tying mission to growth

Coley Porter Bell Bring a New Lease of Life to `Misfits Cider`

by Amanda @ The Branding Journal

For design and brand consultancy Coley Porter Bell they were challenged by the brand, The Grocer, to come up with a new creative strategy for their fruity cider “Misfits”.  Of course to help build their brand image and reputation, and increase sales.  But to also use the branding strategy as an awareness raising campaign regarding

The post Coley Porter Bell Bring a New Lease of Life to `Misfits Cider` appeared first on The Branding Journal.

A Day of Classes That Will Transform Your Marketing

A Day of Classes That Will Transform Your Marketing

by Cat Powers @ The Percolate BlogThe Percolate Blog

Here at Percolate, making marketers’ jobs (and lives) easier is, simply put, what we do. Whether providing a step-by-step guide to marketing change management, giving tactical cheat sheets for content marketers, or sharing insights from industry leaders, educating and helping marketers around the world is integral to our identity as a brand and a company. But we know that reading about best practices isn’t the same as learning them firsthand – this is why we’re proud to announce the first ever Learn@Transition.

This new Percolate customer event is designed to work in concert with our flagship conference Transition, which will be taking place on September 28 at Spring Studios in New York City.


Sound interesting? Continue reading "A Day of Classes That Will Transform Your Marketing" on the Percolate Blog.

Dove: The Most Impressive Brand Builder | Aaker on Brands

Dove: The Most Impressive Brand Builder | Aaker on Brands


Prophet Thinking

Dove has grown tremendously in an intensively competitive arena with established competitors largely through their brand building efforts. Learn more.

Truck Wraps: The opportunity fleet owners are looking for?

by Julia Marco @ Allegory Studios

Close your eyes. Picture yourself in your car, heading down the highway. You could be starting your commute to work, a long trip, or just running an errand. As a trucking executive, you’re already inclined to recognize the tractor brands that pass by: Volvo, Mack, Peterbilt, Freightliner, etc. Beyond that, I bet the view out […]

The post Truck Wraps: The opportunity fleet owners are looking for? appeared first on Allegory Studios.

Margaret on how to make your brand purposeful - Boys And Girls

Margaret on how to make your brand purposeful - Boys And Girls


Boys And Girls

Margaret Gilsenan, Partner and Planning Director at Boys and Girls, unravels the endless literature on ‘brand purpose’   There are hundreds of column inches written, hours of video recorded and book shelves bending under the weight of tomes exploring and expounding the virtues and 21st century necessity of ‘Brand Purpose’. But thinking as a consumer... Read More »

The Dove Campaign for Real Beauty – A Great Example of Marketing that Positively Impacts Society

The Dove Campaign for Real Beauty – A Great Example of Marketing that Positively Impacts Society


MDH Mark D Hogan

Over the past month, I have written about brands that have a compelling purpose and an ideal that positively impacts society. Research has shown that brands who live up to a compelling brand ideal …

Emotional brand storytelling: how risky is too risky?

by Chris Fowles @ MWP Digital Media

As video producers, MWP Digital Media is increasingly asked by our clients in briefing sessions to “make it risky”. It’s always great news to hear that clients want to take creative risks – it’ll certainly get you more attention than playing it safe. Gone are the days of ‘demo’ advertising with dry, product focused videos. It’s […]

The post Emotional brand storytelling: how risky is too risky? appeared first on MWP Digital Media.

Brand Bowie

by Abi Bray @ Brand Legacy

Embracing those ch-ch-changes How do you create a forward-looking brand with a lasting legacy? One that’s prepared to change direction, but remains true to its core values?   The death of the great David Bowie this week had us thinking […]

The State of IoT in the Home: Part 2

by Ed Terpening @ Prophet Thinking

Opportunities and challenges for brands selling IoT products for the home.

The post The State of IoT in the Home: Part 2 appeared first on Prophet Thinking.

In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

On a beautiful spring afternoon, ten years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both — as young college graduates are — were filled with ambitious dreams for the future. Recently, these men returned to their college […]

The post In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

How To Get Word-of-Mouth: 40+ Successful Examples To Learn From

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Over the past year, the ReferralCandy blog has been analyzing and dissecting all sorts of word-of-mouth successes: Established brands, new ideas on Kickstarter, and everything in between. We’ve read countless books and studies about the subject: Made to Stick, Tipping Point, Unleashing the Ideavirus, Contagious… you name it, we’ve probably read it. We’ve learned a […]

The post How To Get Word-of-Mouth: 40+ Successful Examples To Learn From appeared first on Word-of-Mouth and Referral Marketing Blog.

Uber brand takes another hit as it loses London licence

by Sarah Vizard @ Marketing Week

Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.

The post Uber brand takes another hit as it loses London licence appeared first on Marketing Week.

Purposeful human beings: Elevating our collective purpose

by miriam @ Sustainable Brands Madrid

By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid There is a thought-provoking interpretation of Aristoteles philosophy which proposes that our purpose in life is to achieve happiness. For Aristoteles, happiness is not something that can be gained or lost in a few hours, like pleasurable sensations. It is more like the ultimate value of […]

The post Purposeful human beings: Elevating our collective purpose appeared first on Sustainable Brands Madrid.

F#ck your purpose | Blog | SUE Amsterdam

F#ck your purpose | Blog | SUE Amsterdam


SUE Amsterdam | Behavioural Design Agency

A little while ago our agency was asked to help design a purpose for a famous FMCG brand. They had let themselves be driven crazy by Herman Toch and his...

No, But Seriously, Dove Soap Is Bad

No, But Seriously, Dove Soap Is Bad


The Concourse

So yesterday, BuzzFeed's editors, in a super duper blatant breach of the tenets of their Editorial Standards And Ethics Guide, deleted a post in which staff writer Arabelle Sicardi criticized toiletries brand Dove for its sleazy, exploitative advertising. Dove, you see, is owned by Unilever—the multinational consumer goods behemoth last seen being an oversensitive penis over the definition of mayonnaise—which happens to be one of BuzzFeed's major advertising partners.

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

The story started simple. It started with a request from Dave: “Yo SQ, let’s try to figure out if we could get traffic from LinkedIn back to the blog.” This one question led me down the rabbit hole of LinkedIn marketing — and in turn figuring out how to go viral, get traffic and build a brand. […]

The post How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros appeared first on Word-of-Mouth and Referral Marketing Blog.

Cause marketing: Does every brand need to pull a Dove? - The Wise Marketer

Cause marketing: Does every brand need to pull a Dove? - The Wise Marketer


The Wise Marketer

UK marketing publication The Drum has an interesting discussion about the level of authenticity and commitment required from brands who hope to leverage brand purpose or cause marketing activities in order to build customer loyalty and engagement. Can every brand be a Dove, building the brand around a compelling and all-encompassing passion point? And perhaps […]

Back to basics: Building a purposeful organization

by maggie @ Sustainable Brands Madrid

By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid Taking a trip back in time will place us in the context of where we are standing today: the purposeful organization. Back before the industrial revolution people tended to work on their communities, this way they could see the direct impact where they lived in. Companies […]

The post Back to basics: Building a purposeful organization appeared first on Sustainable Brands Madrid.

Leadership Saratoga Invites Theresa Agresta to be a Guest Speaker

by Julia Marco @ Allegory Studios

“Start With Why?” and Develop your Brand and Culture Theresa Agresta has been invited to host a Leadership Saratoga class, Strategic Communications, on April 6, 2016. Kicking off with the message in Simon Sinek’s “Start with Why” TED talk and book, Theresa will use archetypes to help participants develop the “why” of the nonprofit they’ve chosen to support. Archetypal patterns and belief statements […]

The post Leadership Saratoga Invites Theresa Agresta to be a Guest Speaker appeared first on Allegory Studios.

How to create a brand for the Internet of Things

How to create a brand for the Internet of Things

by Mark Sinclair @ Creative Review

With two connected products on the market and a toothbrush on the way, Tom Evans’ Bleep Bleeps family is helping new parents with smart thinking. He explains what he learned along the way

The post How to create a brand for the Internet of Things appeared first on Creative Review.

Meet the Glassbox Brand

by Cynthia Forstmann @ Allegory Studios

We built Allegory around this idea – that the stories that capture your underlying passions, purpose, and the whys and hows of your organization – are the story. And when we can articulate THAT through a brand – the right target audiences would connect.

The post Meet the Glassbox Brand appeared first on Allegory Studios.

Preparing for the General Data Protection Regulation (GDPR)

by Shane Kosch @ Prophet Thinking

General Data Protection Regulation intends to strengthen data protection and becomes enforceable across Europe on May 25, 2018. Here’s what brands need to know.

The post Preparing for the General Data Protection Regulation (GDPR) appeared first on Prophet Thinking.

3 steps to build brand consistency

3 steps to build brand consistency


Lucidpress Blog

/*-->*/Consistency is key. This 3-step process can help any organization achieve brand consistency by defining their brand's purpose, position and personality.

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

One Size Does Not Fit All: What to Learn from Abercrombie & Fitch’s Vanilla Rebranding Strategy

by Sonia @ The Branding Journal

Back in the 1990s and early 2000s, Abercrombie & Fitch was all the hype. Teenagers queued for miles to get in the stores, and anybody who wanted to be perceived as cool lived and breathed Abercrombie & Fitch. But in the last few years, we haven’t heard much from the youth brand, until last year.

The post One Size Does Not Fit All: What to Learn from Abercrombie & Fitch’s Vanilla Rebranding Strategy appeared first on The Branding Journal.

Korean Tourism Organisation Reinvigorate And Refresh The Nation’s Brand

by Amanda @ The Branding Journal

More and more countries are now seeing the benefits of building their nations brand.  The Korea Tourism Organisation is no different.  As they look to build a brand that helps them encourage tourism to the sector as well as raise the profile of their country’s culture and people. 1) Target set Working with branding consultancy

The post Korean Tourism Organisation Reinvigorate And Refresh The Nation’s Brand appeared first on The Branding Journal.

Inside the Mindset of 6 Innovative CMOs

Inside the Mindset of 6 Innovative CMOs

by Anisa Aull @ The Percolate BlogThe Percolate Blog

Whether you’re a CMO looking for insights from your peers or a marketer working toward the executive seat, paying attention to what the brightest minds in our industry are doing and saying is critical for success. For the past four years, our flagship conference Transition has been a meeting of the minds for CMOs from around the world – sharing best practices, insights, and anecdotes about the art and science of building great brands. Here are six memorable talks from CMOs who are leading their brands down the path to digital change.

1. How Keith Weed is forging connections with 1 billion consumers When your company has over 100 brands activating in every corner of the globe, it can be challenging to forge connections with customers on an individual level.


Sound interesting? Continue reading "Inside the Mindset of 6 Innovative CMOs" on the Percolate Blog.

How marketers are stepping up to take control of media

by Thomas Hobbs @ Marketing Week

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

Building a brand legacy that goes the distance

by Abi Bray @ Brand Legacy

  A relatively new French food and drink brand has been causing quite a stir over the channel.  It goes by the names of its founders ‘Michel et Augustin’.  It sits firmly in the Ben & Jerry and innocent brand […]

Is this the end for brand purpose? - Creative Review

Is this the end for brand purpose? - Creative Review


Creative Review

Pepsi, Heineken, Dove and McDonald’s have all run into trouble recently by combining social purpose with a sales message. Is this the end for brand purpose?

CanOWater on its hopes to take canned water mainstream

by Leonie Roderick @ Marketing Week

The water brand is hoping to solve the world’s plastic problem by 'building a cult of people' who will encourage others to switch from bottles to aluminium cans.

The post CanOWater on its hopes to take canned water mainstream appeared first on Marketing Week.

Changing the Way Marketers Envision Their Global Strategy

Changing the Way Marketers Envision Their Global Strategy

by Clay Tingley @ The Percolate BlogThe Percolate Blog

At Percolate we aim to make everything that marketers do as seamless and connected as possible. By breaking down silos and centralizing workflows, our platform makes it easy to produce high-performing marketing content on a global scale.

This quarter, we’re proud to announce the availability of several new innovations that truly deliver on this value. Our platform is the only tool that allows you to coordinate, govern, and manage all of your marketing in one place.

Current Percolate customers can head to the Success Center for an in-depth look at all of our new features along with step-by-step guides on how to put them into action.

A long-term calendar for long-term growth

It’s complex enough to effectively drive engagement today and plan strategy for the future–but many brands also struggle to connect the two processes and ensure that tactics align with priorities.


Sound interesting? Continue reading "Changing the Way Marketers Envision Their Global Strategy" on the Percolate Blog.

Dove

Dove


Unilever UK & Ireland

Making a genuine difference

Absolut Rebrand as Part of Their Global Strategy

by Amanda @ The Branding Journal

The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand. Together with Brand Union they embarked on a rebrand strategy to transform them into an iconic brand  for the next generation of Absolut fans. 1) The Challenge The challenge faced by Absolut was how they could make

The post Absolut Rebrand as Part of Their Global Strategy appeared first on The Branding Journal.

5 Powerful Insights an Instagram Tracker Should Reveal to Your Brand

by Brent Barnhart @ Sprout Social

While Instagram might have felt like uncharted territory in the past, the platform represents major possibilities for marketers today. The numbers don’t lie. According Read more...

This post 5 Powerful Insights an Instagram Tracker Should Reveal to Your Brand originally appeared on Sprout Social.

Cause Consulting’s August News-makers

by Cause Consulting @ Cause Consulting

From the private sector responding to Hurricane Harvey to new insights on the United States’ progress on the SDGs, below are the issues and brands that caught our attention in … Continue reading

The power of purpose in value-driven companies

by Marjolein @ Change in Context

Value-driven entrepreneurship was the theme of the 2017 edition of Nyenrode Business University’s Henk van Luijk lecture. This lecture, in memory of Nyenrode’s first ethics professor, is organized annually in close collaboration with VNO-NCW (the Dutch employers association) and MVO-Nederland (CSR… Continue Reading

The post The power of purpose in value-driven companies appeared first on Change in Context.

Sharing Brand Benefit

by BrandLegacy @ Brand Legacy

A recent IPSOS MORI poll into British voting intentions uncovered a mistaken belief. We tend to assume that the typical Brit is self-seeking when it comes to voting; while in fact most people are more genuinely motivated in ‘us’ than […]

Beyond YouTube and Facebook, Defy Media’s Clevver eyes direct connections

by Sahil Patel @ Digiday

In July, Defy Media launched Clevver's first website, as it looks to grow the entertainment and lifestyle brand beyond Facebook and YouTube.

The post Beyond YouTube and Facebook, Defy Media’s Clevver eyes direct connections appeared first on Digiday.

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

Julia Ingersoll promoted to Communications Manager at Allegory

by Theresa Agresta @ Allegory Studios

Allegory is excited to announce the promotion of Julia Ingersoll to Communications Manager. In this position, Ingersoll will manage brand, public relations, inbound marketing and copywriting projects. “Julia Ingersoll consistently earns the respect of colleagues and clients through her creativity and attention to achieving business results. Her leadership, writing and communication skills are a great […]

The post Julia Ingersoll promoted to Communications Manager at Allegory appeared first on Allegory Studios.

The SDGs: a brand purpose for the world?

by Abi Bray @ Brand Legacy

We recently considered consumer perspectives on the Sustainable Development Goals, or ‘SDGs’ – 17 globally agreed promises to our planet. Because these goals are not currently well understood by mainstream consumers, business has an important role to play both in […]

The 7 Undeniable Benefits of Social Media Monitoring for Brands

by Alex York @ Sprout Social

Your customers have a voice and more likely than not, they’re trying to communicate with you via social media. Handling all the individual messages Read more...

This post The 7 Undeniable Benefits of Social Media Monitoring for Brands originally appeared on Sprout Social.

The macro landscape of Purpose: a swirling rollercoaster of opportunities

by maggie @ Sustainable Brands Madrid

By Maggie Crespo Mijares, Project Executive- Somos Quiero/ Sustainable Brands Madrid The last couple of months have been a swirl of emotions. On one hand; corporate, entrepreneurs and leaders of opinions joined one of the most important events towards sustainability and strategy at Sustainable Brands Madrid 2017: Activating Purpose. On the other hand two weeks after this event, global […]

The post The macro landscape of Purpose: a swirling rollercoaster of opportunities appeared first on Sustainable Brands Madrid.

The SDGs: a brand purpose for the world?

The SDGs: a brand purpose for the world?


Brand Legacy

We recently considered consumer perspectives on the Sustainable Development Goals, or ‘SDGs’ – 17 globally agreed promises to our planet.Because these goals are not currently well understood by mainstream consumers, business has an important role to play both in bringing the issues centre stage and then delivering change. We believe this challenges CSR and marketing

Leading From Purpose: Customer Experience

by admin @ Genuinely

Experience is a loaded term these days and requires the continuous optimization of, well, everything. Unparalleled interactions with your customers are expected through any method and on any channel. Here’s a few things we’ve been reading on how you can bake a better experience into your DNA. Customer Experience by Design – Carla Johnson For better or worse, customers no longer believe your advertising alone. You must earn (and keep) your customers by fighting for and exhibiting your purpose through your actions and the experiences you provide. Read the article The Rise of Consumer Activism in an Era of Distrust –...

The post Leading From Purpose: Customer Experience appeared first on Genuinely.

¿Cómo evitar que el corto plazo nos haga ridículamente efímeros?

by miriam @ Sustainable Brands Madrid

Cuando el estudio de Meaningful brands de Havas dice que si el 80% de las marcas que existen desaparecieran mañana nos daría igual. O cuando el 50% de las compañías del índice Standard & Poor’s 500 serán otras en los próximos 10 años ¿De qué estamos hablando? ¿Cuál es el papel de los líderes del […]

The post ¿Cómo evitar que el corto plazo nos haga ridículamente efímeros? appeared first on Sustainable Brands Madrid.

Evolve or Die: How purpose and authenticity is the future of brands

Evolve or Die: How purpose and authenticity is the future of brands


Genuinely

What's required to build a durable brand in the digital age? Authenticity must be at the core of your approach with purpose, people, and promise.

5 Reasons Transition Is the Marketing Conference You Shouldn’t Miss

5 Reasons Transition Is the Marketing Conference You Shouldn’t Miss

by Anisa Aull @ The Percolate BlogThe Percolate Blog

The reasons to attend Transition 2017 in New York City are pretty much endless. If past Transitions are any indication, the atmosphere, programing, and location of this marketing conference will draw some of the most innovative minds in marketing both as speakers and attendees. But if you — or your boss — still need convincing, here are five reasons Transition is a must on any marketer’s calendar.

1. A front-row seat to CMO insights Transition has a history of bringing illustrious and interesting business leaders from around the world – from Keith Weed of Unilever to Marc Mathieu of Samsung to Nick Denton of Gawker – and 2017 is no different.


Sound interesting? Continue reading "5 Reasons Transition Is the Marketing Conference You Shouldn’t Miss" on the Percolate Blog.

Dove

Dove


Unilever Canada

Dove grew from a moisturising Beauty Bar into a global brand with a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling.

The top 10 most meaningful brands in the world - Smart Insights Digital Marketing Advice

The top 10 most meaningful brands in the world - Smart Insights Digital Marketing Advice


Smart Insights

Making your brand promises matter"Move from differentiation to actually making a difference" Umair Haque, the director of the Havas Media Labs and Harvard. Marketing topic(s):Brand positioning, Campaign creative. Advice by Danyl Bosomworth.

Where are consumers at when it comes to ‘sustainability’?

by BrandLegacy @ Brand Legacy

At Brand Legacy we keep an eye on the language of responsible branding, and although the term ‘sustainability’ has been more visible in recent months than ever before, we’ve generally found the term has left consumers a little non-plussed and […]

Leading From Purpose: What It Takes to Win

by admin @ Genuinely

From tenacity and industry-disrupting customer experience to grit and living your company’s purpose, here are some resources that will help your organization with some inspiration to push through the hard stuff, stand out, increase your team’s happiness, and achieve even more growth. Lessons in Tenacity from the Co-Founder of Foursquare – First Round In his recollection of Foursquare’s early days, Dennis Crowley narrates the game-changing moments for the company that weren’t so easy to come by. His tenacity as a founder — through his personal identity, confidence, focus, culture, grit, and telling his company’s story — has evolved greatly over...

The post Leading From Purpose: What It Takes to Win appeared first on Genuinely.

How beauty giant Dove went from empowering to patronising

How beauty giant Dove went from empowering to patronising


the Guardian

The £3bn toiletries brand was one of the first brands to embrace ‘femvertising’, but its body-shaped bottles have been roundly ridiculed. Can it repair the damage?

The Marketer’s Guide to Content Marketing World 2017

The Marketer’s Guide to Content Marketing World 2017

by Anisa Aull @ The Percolate BlogThe Percolate Blog

As marketers we know that content is one of the most important elements of our marketing strategy. That’s why it’s more essential than ever to stay on top what’s happening in the world of content marketing – what are the best companies producing? What are best new platforms (hint: head to Booth #28 at Content Marketing World to see Percolate in action) for aligning, distributing, and measuring your content? Who are the up-and-coming industry leaders you might want to meet, partner with, or hire?

All these questions and more can be answered during Content Marketing World – an annual four-day conference in Cleveland held by the Content Marketing Institute. It’s one of the largest destinations for marketers looking to stay on the cutting edge of branded content.


Sound interesting? Continue reading "The Marketer’s Guide to Content Marketing World 2017" on the Percolate Blog.

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

The Power of Branded Illustrations + Animation in Content Marketing

by Anastasia Dyakovskaya @ Insights

Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – whether sourced or original – taking their place on blogs and content efforts across the board. So much so, in fact, that even the good […]

The post The Power of Branded Illustrations + Animation in Content Marketing appeared first on Insights.

Contemporary Dance Institution, ODC, Goes For Gold With New Visual Identity

by Amanda @ The Branding Journal

Based in San Francisco, modern dance facility ODC, made the decision that they needed to create a visual identity which captured the “physical motion, human touch, and warmth of the dancers it works with”. So working with brand consultancy Landor, a complete visual identity system soon got underway. 1) The rationale ODC, according to their

The post Contemporary Dance Institution, ODC, Goes For Gold With New Visual Identity appeared first on The Branding Journal.

Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel

by Sarah Vizard @ Marketing Week

Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.

The post Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel appeared first on Marketing Week.

Brands reassess cause marketing after recent consumer backlashes to Pepsi and others - Digiday

Brands reassess cause marketing after recent consumer backlashes to Pepsi and others - Digiday


Digiday

Absolut, O2 and Diageo are re-evaluating their use of cause marketing after public backlashes to Pepsi and other brands.

Why Your Organization is Getting Sales and Marketing Wrong

by Mack Fogelson @ Genuinely

As trust in companies continues to decline, and the needs of consumers and employees increasingly evolve, many innovative organizations are now turning to purpose as a means to bolster their growth and outmaneuver the competition. While these innovators aren’t the only ones that understand the power of a shared purpose, the vast majority of companies have yet to effectively integrate it across their organization. According to Harvard Business Review’s The Business Case for Purpose, while 84% of executives believe an organization that has shared purpose will be more successful in transformation efforts, and 81% believe purpose-driven firms deliver higher-quality products...

The post Why Your Organization is Getting Sales and Marketing Wrong appeared first on Genuinely.

Dove

Dove


Unilever Singapore

Dove grew from a moisturising Beauty Bar into a global brand with a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling.

Dove

Dove


Unilever Middle East

In a world of hype and stereotypes, Dove empowers women's esteem recognising that beauty comes in all shapes and sizes and it's simply about how you feel.

Dove

Dove


Unilever Pakistan

Dove grew from a moisturising Beauty Bar into a global brand with a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling.

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog


Word-of-Mouth and Referral Marketing Blog

Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. There wasn’t much of a corporate strategy …

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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