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Dove Brand Strategy

The Power of Branded Illustrations + Animation in Content Marketing

by Anastasia Dyakovskaya @ Insights

Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – whether sourced or original – taking their place on blogs and content efforts across the board. So much so, in fact, that even the good […]

The post The Power of Branded Illustrations + Animation in Content Marketing appeared first on Insights.

Budweiser

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – beer & cider Owner of the brand: Anheuser-Busch InBev Key competitors: Heineken, Coors, Miller, Carlsberg, Grolsch, Stella Artois, Fosters

Artykuł Budweiser pochodzi z serwisu BrandStruck.

American Express

by Magda Adamska @ BrandStruck

Category: Financial services – payment solutions Owner of the brand: American Express Company Key competitors: Visa, Mastercard, Discover, PayPal

Artykuł American Express pochodzi z serwisu BrandStruck.

Greenpeace

by Magda Adamska @ BrandStruck

Category: Non-profit organisations Owner of the brand: Greenpeace Key competitors: WWF, Sierra Club, Friends of the Earth, Natural Resources Defense Council, The Nature Conservancy

Artykuł Greenpeace pochodzi z serwisu BrandStruck.

Ad Campaign of the Week: Halo Top Cinematic Ad Appeals to Moviegoers

by Anne Pilon @ AYTM

Popular ice cream brand Halo Top just unveiled a strange new ad that’s meant to run before scary movies in theaters throughout the next few months. Since it’s a popular time for scary movies, it could be a decent strategy … Continue reading

The post Ad Campaign of the Week: Halo Top Cinematic Ad Appeals to Moviegoers appeared first on AYTM.

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

Uber

by Magda Adamska @ BrandStruck

Category: Travel & transportation – taxi companies; Sharing Economy Owner of the brand: Uber Technologies, Inc. Key competitors: Lyft, Sidecar, myTaxi

Artykuł Uber pochodzi z serwisu BrandStruck.

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Repost Instagram Content Using Sprout’s Mobile App

by Rebecca Walker @ Sprout Social

There’s often a focus on how brands can create content to better connect with their audience, but what about how brands can leverage content Read more...

This post Repost Instagram Content Using Sprout’s Mobile App originally appeared on Sprout Social.

CanOWater on its hopes to take canned water mainstream

by Leonie Roderick @ Marketing Week

The water brand is hoping to solve the world’s plastic problem by 'building a cult of people' who will encourage others to switch from bottles to aluminium cans.

The post CanOWater on its hopes to take canned water mainstream appeared first on Marketing Week.

Corona

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – beer & cider Owner of the brand: Anheuser-Busch InBev Key competitors: Heineken, Coors, Miller, Carlsberg, Grolsch, Stella Artois, Fosters

Artykuł Corona pochodzi z serwisu BrandStruck.

PlayStation

by Magda Adamska @ BrandStruck

Category: Electronics & technology – video game consoles; Media & entertainment – games, streaming services Owner of the brand: Sony Corporation Key competitors: Xbox, Nintendo

Artykuł PlayStation pochodzi z serwisu BrandStruck.

Morgan Stanley

by Magda Adamska @ BrandStruck

Category: Financial services – banks, asset management Owner of the brand: Morgan Stanley Key competitors: Goldman Sachs, Merrill Lynch, J.P. Morgan, Citi

Artykuł Morgan Stanley pochodzi z serwisu BrandStruck.

Accenture

by Magda Adamska @ BrandStruck

Category: Professional services – technological solutions, management consulting Owner of the brand: Accenture PLC Key competitors: McKinsey, Deloitte, BCG, Bain, IBM, Capgemini

Artykuł Accenture pochodzi z serwisu BrandStruck.

How L’Oréal Became a Top Global Beauty Brand

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top? In part, through innovations in technology, beauty and advertising. 1. Makeup.com – publishes great articles and social media posts A quick look at L’Oréal’s Makeup.com reveals beauty […]

The post How L’Oréal Became a Top Global Beauty Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

Mission Minded Wins National Marketing Awards

by Rod Lemaire @ Mission Minded

Mission Minded won Gold and Silver Brilliance Awards this week for our work on Marin Academy’s Website and Drew School’s Admissions Video in a national competition hosted by InspirED School Marketers. We feel so lucky to have had the chance to lead the rebranding efforts for these two extraordinary schools. Each project was a joy […]

The post Mission Minded Wins National Marketing Awards appeared first on Mission Minded.

Barclays

by Magda Adamska @ BrandStruck

Category: Financial services – banks, asset management Owner of the brand: Barclays Bank PLC Key competitors: HSBC, Citi, Santander, J.P. Morgan, Goldman Sachs, Morgan Stanley

Artykuł Barclays pochodzi z serwisu BrandStruck.

Dove

Dove


Unilever Middle East

In a world of hype and stereotypes, Dove empowers women's esteem recognising that beauty comes in all shapes and sizes and it's simply about how you feel.

Dom Pérignon

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – champagne & wine Owner of the brand: LVMH Moët Hennessy Louis Vuitton SE Key competitors: Nicolas Feuillatte, G.H. Mumm, Laurent-Perrier, Taittinger, Pommery, Piper-Heidsieck, Cristal

Artykuł Dom Pérignon pochodzi z serwisu BrandStruck.

Good Campaign of the Week: Under Armour “Unlike Any”

by D&AD @ Brandingmag

No brand quite does empowerment like Under Armour. It makes sense that a brand the sells sportswear would want to partner with sports personalities, but Under Armour seems to get beneath the surface of what makes these sports stars who they are, and this is undoubtedly their USP. In this latest campaign, “Unlike Any” celebrates […]

#ThinkContent London 2017

by Nikki Katzur @ Insights

Within the last five years, the content marketing industry has experienced incredible change. Historically, success has been defined and measured by pageviews, vanity brand metrics, engagement, and attention time. While these metrics are important, they do little to drive business action that ties content marketing to ROI. The time is now for marketers to force change […]

The post #ThinkContent London 2017 appeared first on Insights.

The State of IoT in the Home: Part 2

by Ed Terpening @ Prophet Thinking

Opportunities and challenges for brands selling IoT products for the home.

The post The State of IoT in the Home: Part 2 appeared first on Prophet Thinking.

Allianz

by Magda Adamska @ BrandStruck

Category: Financial services – insurance companies, asset management Owner of the brand: Allianz SE Key competitors: AXA,  Aegon, Generali, ING, Aviva

Artykuł Allianz pochodzi z serwisu BrandStruck.

Dove Sweetens Mobile Strategy with Ad Campaign

Dove Sweetens Mobile Strategy with Ad Campaign


Mobile Content Marketing Solutions

Dove Chocolate is running a great Valentine’s Day-themed feature in Zumobi’s TODAY SHOW app, including several delectable recipes featuring Dove Chocolate. In this feature Lauren Johnson @ Mobile Marketer breaks down the campaign: the strategy, the creative, and the execution: "Dove’s branding inside the app is

Dove’s #BeautyStory Collects User-Generated Content - IZEA

Dove’s #BeautyStory Collects User-Generated Content - IZEA


IZEA

Have you run a photo submission contest on Facebook, or collected brand-inspired stories from your customers on Twitter? If so, you’ve conducted a social media campaign that collects user-generated content....

Burberry

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel, FMCG Personal care & beauty – fragrances, make-up; Retail – fashion stores, e-retail Owner of the brand: Burberry Group plc Key competitors: Louis Vuitton, Hermès, Gucci, Prada, Ralph Lauren

Artykuł Burberry pochodzi z serwisu BrandStruck.

Miu Miu

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Prada SpA Group Key competitors: Louis Vuitton, Gucci, Hermès, Ralph Lauren

Artykuł Miu Miu pochodzi z serwisu BrandStruck.

Smirnoff

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – vodka, gin and other spirits, alcopops Owner of the brand: Diageo Key competitors: Absolut, Khortytsa, Żubrówka, Svedka, Skyy, Grey Goose

Artykuł Smirnoff pochodzi z serwisu BrandStruck.

Lego

by Magda Adamska @ BrandStruck

Category: Kids products – toys; Media & entertainment – theme parks Owner of the brand: The Lego Group Key competitors: Mega Bloks, Mattel, Hasbro

Artykuł Lego pochodzi z serwisu BrandStruck.

Converse

by Magda Adamska @ BrandStruck

Category: Apparel – sportswear Owner of the brand: Nike, Inc. Key competitors: Vans, Adidas, Reebok, Under Armour, Puma

Artykuł Converse pochodzi z serwisu BrandStruck.

Maltesers

by Magda Adamska @ BrandStruck

Category: FMCG Food – confectionery and chocolate, desserts & ice creams Owner of the brand: Mars, Inc. Key competitors: Reeses’s, Hershey’s, Smarties, Kit Kat, Cadbury

Artykuł Maltesers pochodzi z serwisu BrandStruck.

Top 4 tips for a strong video strategy

Top 4 tips for a strong video strategy

by Andrea Deal @ Mobile Content Marketing Solutions

Using video as part of a brand's message is simple, but getting the right engagement is much more difficult. One expert offers 4 tips for a better video strategy.

First, think distribution

"We hear this a lot, but brands should create content with a mobile-first mindset, in that the length

Porsche

by Magda Adamska @ BrandStruck

Category: Automotive – cars, luxury cars, car accessories Owner of the brand: Volkswagen Group Key competitors: Ferrari, Lamborghini, Corvette, Jaguar

Artykuł Porsche pochodzi z serwisu BrandStruck.

How to Create a Social Media Campaign that Delivers Results

by Jack Collins @ Start A Fire

If you have been ignoring your social media campaign strategy, now is the time to take it to the next level and start focusing on how you will grow your social media presence, and ultimately, build your brand.

The post How to Create a Social Media Campaign that Delivers Results appeared first on Start A Fire.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

Bag Borrow or Steal’s mobile Web experience integrates content, commerce

Bag Borrow or Steal’s mobile Web experience integrates content, commerce

by Andrea Deal @ Mobile Content Marketing Solutions

Bag Borrow or Steal is combining content and commerce in a new app-like mobile Web experience that integrates its blog, Twitter and Instagram feeds with direct links to featured items that can be purchased.

The online handbag retailer partnered with Zumobi on the strategy, which also includes a personalization element,

Morrisons on how staff are inspiring both its marketing and turnaround

by Thomas Hobbs @ Marketing Week

Morrisons' top marketer discusses the brand's ongoing turnaround, the Amazon deal and his expectations for Christmas.

The post Morrisons on how staff are inspiring both its marketing and turnaround appeared first on Marketing Week.

In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

On a beautiful spring afternoon, ten years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both — as young college graduates are — were filled with ambitious dreams for the future. Recently, these men returned to their college […]

The post In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?


DMN

Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale.

7up

by Magda Adamska @ BrandStruck

Category: FMCG Non-alcoholic beverages – soft drinks Owner of the brand: Dr Pepper Snapple Group (US), PepsiCo (rest of the world) Key competitors: Sprite

Artykuł 7up pochodzi z serwisu BrandStruck.

The Most Effective Social Media Strategies | WeWork Creator

The Most Effective Social Media Strategies | WeWork Creator


Creator by WeWork

The Most Effective Social Media Strategies Today, the job of your social media marketing team isn’t just to rack up followers, but to engage customers to form real, loyal, sustainable relationships. And the way to do it isn’t through clever taglines, coupons, or broadcasting content one-way, but through focusing your team on finding ways to …

Unilever vows to drop sexist stereotypes from its ads

Unilever vows to drop sexist stereotypes from its ads


the Guardian

Sunsilk, Dove and Lynx maker unveils global strategy after research suggests just 2% of ads show intelligent women

Is this the end for brand purpose? - Creative Review

Is this the end for brand purpose? - Creative Review


Creative Review

Pepsi, Heineken, Dove and McDonald’s have all run into trouble recently by combining social purpose with a sales message. Is this the end for brand purpose?

H&M

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; Retail – fashion stores, e-retail Owner of the brand: H & M Hennes & Mauritz AB Key competitors: Zara, Gap, Uniqlo, Benetton, Topshop, Forever 21

Artykuł H&M pochodzi z serwisu BrandStruck.

Dove targets Indian women with country-specific feel-good campaign

Dove targets Indian women with country-specific feel-good campaign


CosmeticsDesign-Asia.com

Dove has launched the first campaign from its ‘Masterbrand’ directed specifically at consumers in India, in a move which confirms the country’s rising prominence for personal care players.

Promoted Posts: Everything You Wanted To Know

by IZEA @ IZEA

Producing content alone isn’t enough to get eyeballs on it. You need to promote branded content in order to reach the right audience. But does the same hold true for...

The post Promoted Posts: Everything You Wanted To Know appeared first on IZEA.

IBM

by Magda Adamska @ BrandStruck

Category: Electronics & technology – computers, software, communications equipment; Professional services – technological solutions, management consulting Owner of the brand: International Business Machines Corporation Key competitors: Google, Microsoft, Oracle, Accenture, Amazon

Artykuł IBM pochodzi z serwisu BrandStruck.

Prada

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Prada SpA Group Key competitors: Louis Vuitton, Gucci, Hermès, Ralph Lauren

Artykuł Prada pochodzi z serwisu BrandStruck.

Ad Campaign of the Week: Mercedes-Benz Grow Up Campaign Appeals to Luxury Consumers

by Anne Pilon @ AYTM

When you think of the Mercedes-Benz brand, you probably associate it with affluent, established consumers who have found success in their professional and personal lives. But a new campaign from the automotive brand is forcing some to rethink that perception. … Continue reading

The post Ad Campaign of the Week: Mercedes-Benz Grow Up Campaign Appeals to Luxury Consumers appeared first on AYTM.

Heineken

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – beer & cider Owner of the brand: Heineken International Key competitors: Corona, Carlsberg, Grolsch, Stella Artois, Fosters, Budweiser, Coors, Miller

Artykuł Heineken pochodzi z serwisu BrandStruck.

How to build your brand positioning statement around benefit clusters

by Graham Robertson @ Beloved Brands

The reality with most brands is that great brands can do a few things, that give the consumer a few different functional benefits and a few different emotional benefits. One of the tools I work Read more…

The post How to build your brand positioning statement around benefit clusters appeared first on Beloved Brands.

Content With Purpose: How Unilever Has Captured our Hearts and Brand Loyalty - Insights

Content With Purpose: How Unilever Has Captured our Hearts and Brand Loyalty - Insights


Insights

Brands have the power to change the world. They have a platform, an audience, and the resources to spread a positive message. The team behind Dove realized

How Red Bull, Amex, and Dove Win by Proudly Branding Their Content — The Content Strategist

How Red Bull, Amex, and Dove Win by Proudly Branding Their Content — The Content Strategist


The Content Strategist

If Beyoncé worked in content marketing, she might sing, "If you liked it then you should have put your brand on it." As investment in content marketing grows rapidly, many brands are grappling with the question of how strongly they should brand their content.

Zara

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; Retail – fashion stores, e-retail Owner of the brand: Inditex Key competitors: H&M, Gap, Uniqlo, Topshop, Forever 21, Benetton

Artykuł Zara pochodzi z serwisu BrandStruck.

US luxury bag retailer turns to mobile-only ‘microzine’ to create personalized, shoppable content marketing

US luxury bag retailer turns to mobile-only ‘microzine’ to create personalized, shoppable content marketing

by Andrea Deal @ Mobile Content Marketing Solutions

Content marketing with a personal twist is all the rage, and now Luxury US brand Bag Borrow or Steal is upping the ante with the launch of a mobile ‘microzine’ that aggregates content from the retailer’s blog, Twitter and Instagram feeds, into a dynamic shopping experience – what they are

Next: We won’t retaliate against Amazon, we will learn from them

by Thomas Hobbs @ Marketing Week

Despite Amazon’s own-label fashion brand Find going after its core customers, Next chief executive Lord Wolfson says he won’t slip into 'terrible analogies of war'.

The post Next: We won’t retaliate against Amazon, we will learn from them appeared first on Marketing Week.

Kellogg’s

by Magda Adamska @ BrandStruck

Category: FMCG Food – cereals Owner of the brand: Kellogg Company Key competitors: Cheerios, Nestlé, Cinnamon Toast Crunch, Lucky Charms, Weetabix, Quaker

Artykuł Kellogg’s pochodzi z serwisu BrandStruck.

The reasons why so many Marketers suck at Advertising! Here is how you can get better!

by Graham Robertson @ Beloved Brands

I always get asked “So what is it that makes some Marketers great at advertising?”.  To me, the best Marketers are able to get great advertising on the air and keep bad advertising off the Read more…

The post The reasons why so many Marketers suck at Advertising! Here is how you can get better! appeared first on Beloved Brands.

Uniqlo

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; Retail – fashion stores, e-retail Owner of the brand: Fast Retailing Co., Ltd Key competitors: H&M, Zara, Gap, Levi’s, Benetton, Topshop, Forever 21

Artykuł Uniqlo pochodzi z serwisu BrandStruck.

YouTube

by Magda Adamska @ BrandStruck

Category: Media & entertainment – digital media, social media, streaming services Owner of the brand: Alphabet, Inc. Key competitors: Daily Motion, Vimeo, Spotify, Apple, Amazon, Facebook, Instagram, Snapchat

Artykuł YouTube pochodzi z serwisu BrandStruck.

#SproutChat Recap: The Importance of Online Reviews & Reputation Management

by Vera Flores @ Sprout Social

A brand’s reputation can mean everything on the internet. Negative reviews and a poorly handled customer experiences can spiral into a public relations nightmare Read more...

This post #SproutChat Recap: The Importance of Online Reviews & Reputation Management originally appeared on Sprout Social.

Dove

Dove


Unilever Pakistan

Dove grew from a moisturising Beauty Bar into a global brand with a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling.

Make Your Brand Values Active!

by Julie Malmberg Grawe @ Mission Minded

Lukewarm, generic, uninspiring—these words should never describe your brand values. Yet, many nonprofit organizations continue to use solitary words as their values. It’s tempting to follow suit because, by definition, words like respect, transparent, and honest provide a solid foundation for your organization. Yet, solitary words as brand values often lack individuality and impact. They […]

The post Make Your Brand Values Active! appeared first on Mission Minded.

CMO Today: Snap Map Location Ad Opportunities; Dove Pulls Breastfeeding Ad; Burger King’s ‘Edgy’ Strategy

CMO Today: Snap Map Location Ad Opportunities; Dove Pulls Breastfeeding Ad; Burger King’s ‘Edgy’ Strategy


WSJ

Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.

How To Get Word-of-Mouth: 40+ Successful Examples To Learn From

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Over the past year, the ReferralCandy blog has been analyzing and dissecting all sorts of word-of-mouth successes: Established brands, new ideas on Kickstarter, and everything in between. We’ve read countless books and studies about the subject: Made to Stick, Tipping Point, Unleashing the Ideavirus, Contagious… you name it, we’ve probably read it. We’ve learned a […]

The post How To Get Word-of-Mouth: 40+ Successful Examples To Learn From appeared first on Word-of-Mouth and Referral Marketing Blog.

Too busy to write a Creative Brief? Then, at least write a Mini Creative Brief

by Graham Robertson @ Beloved Brands

With social media, digital advertising and search media, things are moving faster than ever. You still need a Creative Brief. However, you might need to try our Mini Creative Brief. Opportunities come to brand leaders Read more…

The post Too busy to write a Creative Brief? Then, at least write a Mini Creative Brief appeared first on Beloved Brands.

Associate Brand Manager - Dove Men Hair - Unilever Veteran Jobs

Associate Brand Manager - Dove Men Hair - Unilever Veteran Jobs


Hirepurpose

Associate Brand Manager - Dove Men Hair <br><br><b> Job Summary </b><br><br>Dove Men Care has been the #1 fastest-growing US grooming brand for over 2 years with campaigns and

Puma

by Magda Adamska @ BrandStruck

Category: Apparel – sportswear Owner of the brand: Kering Key competitors: Nike, Adidas, Reebok, Under Armour

Artykuł Puma pochodzi z serwisu BrandStruck.

Pampers

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – baby care Owner of the brand: Procter & Gamble Co. Key competitors: Huggies, Johnson’s

Artykuł Pampers pochodzi z serwisu BrandStruck.

How to Create a Consistent Brand Voice on Social Media

How to Create a Consistent Brand Voice on Social Media


Sprout Social

Your brand voice can make or break your social media efforts. Make sure your tone stays the same across all your social channels.

Axe wants to give men their own Dove moment in first global brand campaign

Axe wants to give men their own Dove moment in first global brand campaign


The Drum

Unilever-owned Axe, known as Lynx in the UK, has made a U-turn on its marketing strategy and is looking to emulate the success sister-brand of Dove's Real Beauty Sketches push with its first global brand campaign that promises to inject a bit of honesty into the male grooming category.

Nescafé

by Magda Adamska @ BrandStruck

Category: FMCG Non-alcoholic beverages – coffee Owner of the brand: Nestlé S.A. Key competitors: Jacobs, Tchibo, Maxwell House, Folgers, Douwe Egberts, Starbucks

Artykuł Nescafé pochodzi z serwisu BrandStruck.

How Brand Powers Your Employee Retention & Acquisition Prowess

by Sarah Moore @ Mission Minded

We’re fortunate to be working in a time of low unemployment. The challenge of this encouraging news is that employee retention and acquisition is on the minds of many nonprofits. We want to find – and keep – great employees. Have you thought about the role brand plays in this challenge? Smart nonprofits do. Employee Acquisition […]

The post How Brand Powers Your Employee Retention & Acquisition Prowess appeared first on Mission Minded.

Johnson’s

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – baby care Owner of the brand: Johnson & Johnson Key competitors: Pampers, Huggies

Artykuł Johnson’s pochodzi z serwisu BrandStruck.

The skills, behaviors and experiences needed to be a great Marketer

by Graham Robertson @ Beloved Brands

As you manage your own Marketing Career, you assess your skills, behaviors and experiences, to figure where your gaps that you should address. A marketer must build their capability around key skill areas strategy, analytics, Read more…

The post The skills, behaviors and experiences needed to be a great Marketer appeared first on Beloved Brands.

Does Multicultural Still Matter? Branding Roundtable No. 33

by Chuck Kent @ Brandingmag

What happens in branding when the world backs away from what brand marketers once embraced (or claimed to embrace) almost as a given: the inclusion of and appeal to multiple ethnicities, lifestyles, and nationalities? Specifically, what is happening now, given the Western world’s political and societal retreat from multiculturalism to “me-first-ism” (witness Brexit, the Trump […]

KitKat

by Magda Adamska @ BrandStruck

Category: FMCG Food – confectionery and chocolate, desserts & ice creams Owner of the brand: Nestlé S.A., The Hershey Company (US) Key competitors: Snickers, Toblerone, Cadbury, Hershey’s, Butterfinger

Artykuł KitKat pochodzi z serwisu BrandStruck.

Emirates Airline

by Magda Adamska @ BrandStruck

Category: Travel & transportation – airlines Owner of the brand: The Emirates Group (owned by the government of Dubai) Key competitors: Etihad Airways, Qatar Airways, Delta Air Lines, United Airlines, American Airlines, British Airways

Artykuł Emirates Airline pochodzi z serwisu BrandStruck.

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog


Word-of-Mouth and Referral Marketing Blog

Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. There wasn’t much of a corporate strategy …

Influencer Marketing for Small Business: Your Ultimate Guide

by IZEA @ IZEA

Trust is evolving. And, with it, so is influencer marketing. Although many associate influencer marketing with big brands (think Old Navy, Nike, and Adidas) and big names (like the Kardashians or...

The post Influencer Marketing for Small Business: Your Ultimate Guide appeared first on IZEA.

Dove: The Most Impressive Brand Builder | Aaker on Brands

Dove: The Most Impressive Brand Builder | Aaker on Brands


Prophet Thinking

Dove has grown tremendously in an intensively competitive arena with established competitors largely through their brand building efforts. Learn more.

How Halo Remains Relevant Over A Decade After Its Debut

by Benjamin Leong @ Word-of-Mouth and Referral Marketing Blog

How Halo 5’s advertisements smashed into the Top 1% of all iTunes tracks — 14 years after Halo first debuted Ah, Halo. The first Halo game was launched on Xbox in 2001, but the franchise is still going strong 14 years on with the 2015 release of Halo 5. Their branding was so wildly successful that as […]

The post How Halo Remains Relevant Over A Decade After Its Debut appeared first on Word-of-Mouth and Referral Marketing Blog.

Oracle

by Magda Adamska @ BrandStruck

Category: Electronics & technology – software, communications equipment; Professional services – technological solutions Owner of the brand: Oracle Corporation Key competitors: IBM, Microsoft, SAP, Amazon, Google, Salesforce,

Artykuł Oracle pochodzi z serwisu BrandStruck.

Snapchat

by Magda Adamska @ BrandStruck

Category: Media & entertainment – social media Owner of the brand: Snap, Inc. Key competitors: Facebook, Instagram, Twitter

Artykuł Snapchat pochodzi z serwisu BrandStruck.

Deliciously Ella on her ‘unusual’ approach to marketing

by Michael Barnett @ Marketing Week

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

BBC

by Magda Adamska @ BrandStruck

Category: Media & entertainment – TV channels, radio stations, publishers, streaming services Owner of the brand: Government of the United Kingdom Key competitors: ITV, Channel 4, Sky, CNN, Netflix

Artykuł BBC pochodzi z serwisu BrandStruck.

Roberto Cavalli

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Clessidra SGR S.p.A. (90%) and Roberto Cavalli (10%) Key competitors: Gucci, Valentino, Versace, Prada, Armani, Dolce & Gabbana

Artykuł Roberto Cavalli pochodzi z serwisu BrandStruck.

Dove: Body confidence campaigns prove our authenticity

Dove: Body confidence campaigns prove our authenticity


Marketing Week

Dove says it “walks the talk” when it comes to its body confidence campaigns, as it launches a toolkit to tackle body image anxiety among children.

Brand Message Strategy in 6 Quick Steps | Ervin & Smith

Brand Message Strategy in 6 Quick Steps | Ervin & Smith


Ervin & Smith

Brand message strategy positions your brand within the competitive landscape. Relevant brand messaging aligns your brand with consumer needs and desires.

Branding “Real” Social Change in Dove's Campaign for Real Beauty (PDF Download Available)

Branding “Real” Social Change in Dove's Campaign for Real Beauty (PDF Download Available)


ResearchGate

Official Full-Text Paper (PDF): Branding “Real” Social Change in Dove's Campaign for Real Beauty

Diesel

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: OTB Group Key competitors: Levi’s, Wrangler, Pepe Jeans, Lee

Artykuł Diesel pochodzi z serwisu BrandStruck.

Digital Branding Strategy: The Advanced Guide for Savvy Marketers

Digital Branding Strategy: The Advanced Guide for Savvy Marketers


Start A Fire

Knowing the ins and outs of digital branding strategy is one of the best ways to boost your business and promote your company’s online growth.

The State of IoT in the Home: Part 1

by Ed Terpening @ Prophet Thinking

How brands can be relevant to IoT device buyers.

The post The State of IoT in the Home: Part 1 appeared first on Prophet Thinking.

The top 10 most meaningful brands in the world - Smart Insights Digital Marketing Advice

The top 10 most meaningful brands in the world - Smart Insights Digital Marketing Advice


Smart Insights

Making your brand promises matter"Move from differentiation to actually making a difference" Umair Haque, the director of the Havas Media Labs and Harvard. Marketing topic(s):Brand positioning, Campaign creative. Advice by Danyl Bosomworth.

Uber brand takes another hit as it loses London licence

by Sarah Vizard @ Marketing Week

Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.

The post Uber brand takes another hit as it loses London licence appeared first on Marketing Week.

How to create a brand for the Internet of Things

How to create a brand for the Internet of Things

by Mark Sinclair @ Creative Review

With two connected products on the market and a toothbrush on the way, Tom Evans’ Bleep Bleeps family is helping new parents with smart thinking. He explains what he learned along the way

The post How to create a brand for the Internet of Things appeared first on Creative Review.

Channel 4

by Magda Adamska @ BrandStruck

Category: Media & entertainment – TV channels, streaming services Owner of the brand: Channel Four Television Corporation (a public corporation of the UK government) Key competitors: BBC, ITV, Sky, Netflix

Artykuł Channel 4 pochodzi z serwisu BrandStruck.

Under Armour

by Magda Adamska @ BrandStruck

Category: Apparel – sportswear Owner of the brand: Under Armour, Inc. Key competitors: Nike, Adidas, Reebok, Puma

Artykuł Under Armour pochodzi z serwisu BrandStruck.

Brands Grow With Empathy | Branding Strategy Insider

Brands Grow With Empathy | Branding Strategy Insider


Branding Strategy Insider

Empathy wields power for brand builders.

Tumblr

by Magda Adamska @ BrandStruck

Category: Media & entertainment – social media Owner of the brand: Yahoo Inc. Key competitors: Instagram, Snapchat, Pinterest, Medium

Artykuł Tumblr pochodzi z serwisu BrandStruck.

Pearson

by Magda Adamska @ BrandStruck

Category: Education & art – educational resources, schools & universities; Media & entertainment – publishers Owner of the brand: Pearson PLC Key competitors: McGraw-Hill Education, Kaplan, Cengage Learning, Houghton Mifflin Harcourt

Artykuł Pearson pochodzi z serwisu BrandStruck.

Brand Innovation Drives New Retail Strategy

by Chris Wren @ Branding Strategy Insider

It’s not easy to be a retail brand these days. Every few weeks it seems there is yet another story about some major retailer either abandoning or downsizing multiple locations. Online shopping has fundamentally changed the way consumers buy as well as the ways brands sell. It’s hard to show an industry that has been […]

We Need People To Make Brands Work

by Derrick Daye @ Branding Strategy Insider

In 2000, the Wired article The Future Does Not Need Us called into question whether machines were quite the panacea we hoped they were. It was possible, said Bill Joy, that this dependence on machines was not going to a good place. If we can conclude as marketers that machines are building barriers and taking […]

Unilever

by Magda Adamska @ BrandStruck

Category: FMCG Food; FMCG Non-alcoholic beverages; FMCG Household products; FMCG Personal care & beauty Owner of the brand: Unilever Key competitors: Procter & Gamble, Nestlé, Colgate-Palmolive, The Kraft Heinz Company, Reckitt Benckiser Group

Artykuł Unilever pochodzi z serwisu BrandStruck.

Nestlé

by Magda Adamska @ BrandStruck

Category: FMCG Food – baby food, cereals, dairy, confectionery and chocolate, desserts & ice creams; FMCG Non-alcoholic beverages – soft drinks, coffee, water Owner of the brand: Nestlé S.A. Key competitors: Kellogg’s, Danone, Cadbury, Hershey’s, Snickers, Milka, Jacobs, Tchibo, Lipton, Aquafina, Dasani, Evian

Artykuł Nestlé pochodzi z serwisu BrandStruck.

Instagram

by Magda Adamska @ BrandStruck

Category: Media & entertainment – social media Owner of the brand: Facebook, Inc. Key competitors: Snapchat, Pinterest, Twitter, Hipstamatic, Prisma

Artykuł Instagram pochodzi z serwisu BrandStruck.

Dr Pepper

by Magda Adamska @ BrandStruck

Category: FMCG Non-alcoholic beverages – soft drinks Owner of the brand: Dr Pepper Snapple Group (North America), Coca-Cola Company (selected countries) Key competitors: Coca-Cola (North America), Pepsi

Artykuł Dr Pepper pochodzi z serwisu BrandStruck.

Intel

by Magda Adamska @ BrandStruck

Category: Electronics & technology – semiconductors, computer hardware Owner of the brand: Intel Corporation Key competitors: IBM, Samsung, AMD, Texas Instruments, Nvidia

Artykuł Intel pochodzi z serwisu BrandStruck.

10 Questions To Ask When Crafting Brand Stories

by Derrick Daye @ Branding Strategy Insider

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Lawrence a brand manager from Dallas, Texas who has this question about crafting brand stories. “We are about to embark on an internal effort to shape a […]

What We Can Learn From Dove's Marketing Strategies | Mechtronics

What We Can Learn From Dove's Marketing Strategies | Mechtronics


Mechtronics

Dove by Unilever has evolved to be one of the most trusted beauty product makers in the industry, appealing to women across the world.

Procter & Gamble

by Magda Adamska @ BrandStruck

Category: FMCG Household products; FMCG Personal care & beauty Owner of the brand: Procter & Gamble Co. Key competitors: Unilever, Colgate-Palmolive, Reckitt Benckiser Group

Artykuł Procter & Gamble pochodzi z serwisu BrandStruck.

Xbox

by Magda Adamska @ BrandStruck

Category: Electronics & technology – video game consoles; Media & entertainment – games, streaming services Owner of the brand: Microsoft Corporation Key competitors: PlayStation, Nintendo

Artykuł Xbox pochodzi z serwisu BrandStruck.

The New Style Fix: A Commitment to Save Customers Time, in Their Own Space

by Fay Cannings @ Brandingmag

Rewind 10 years and you’ll find yourself back when click and collect was an unknown phenomenon, platforms like Net-a-Porter were just emerging, and subscription services such as Birchbox and Dollar Shave Club were a luxury we didn’t know we needed. Now, with all major brands being online, an abundance of e-commerce platforms aggregating designers and […]

If you want to do great work in Marketing, go work on a boring product. 

by Graham Robertson @ Beloved Brands

I started my career in kids cereals and every time I tried to do something interesting, I was told “No, we can’t do that” or my VP looked at me sideways like I was crazy. Read more…

The post If you want to do great work in Marketing, go work on a boring product.  appeared first on Beloved Brands.

Canon

by Magda Adamska @ BrandStruck

Category: Electronics & technology – cameras, office equipment, healthcare solutions Owner of the brand: Canon, Inc. Key competitors: Nikon, Sony, Konica Minolta, Olympus, Xerox, HP

Artykuł Canon pochodzi z serwisu BrandStruck.

British Airways

by Magda Adamska @ BrandStruck

Category: Travel & transportation – airlines Owner of the brand: International Airline Group, S.A. Key competitors: Lufthansa, KLM, Air France, Virgin, Emirates Airline, Delta Air Lines, American Airlines, United Airlines

Artykuł British Airways pochodzi z serwisu BrandStruck.

Aviva

by Magda Adamska @ BrandStruck

Category: Financial services – insurance companies, asset management Owner of the brand: Aviva plc Key competitors: Axa, Allianz, Aegon, Generali, ING

Artykuł Aviva pochodzi z serwisu BrandStruck.

Visa

by Magda Adamska @ BrandStruck

Category: Financial services – payment solutions Owner of the brand: Visa Inc. Key competitors: American Express, Mastercard, Discover, PayPal

Artykuł Visa pochodzi z serwisu BrandStruck.

Dove: Brand beautiful

Dove: Brand beautiful


strategy

Brand managers the world over are understandably jealous. Imagine having the gumption to unearth and expose some of the neuroses women have about themselves, create a sensitive and believable marketing campaign, and then - yes - inspire change. In 2004, Unilever's Dove dared to launch this as its new positioning.

Jim Beam

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – whisky, whiskey & bourbon, alcopops Owner of the brand: Beam Suntory Key competitors: Jack Daniel’s, Johnnie Walker, Chivas Regal, Ballantine’s, Jameson, Grant’s

Artykuł Jim Beam pochodzi z serwisu BrandStruck.

How a bar of soap became an advocate for real beauty

How a bar of soap became an advocate for real beauty


Harbinger

In an extremely cluttered beauty category, Dove needed to make the brand more relevant. To differentiate Dove and build its beauty credentials in a cluttered category, we believed there was an opportunity to push beyond the tangible, and reach consumers through a purpose-driven campaign, that would resonate with consumers today and secure Dove’s consumers of tomorrow.

The 7 Undeniable Benefits of Social Media Monitoring for Brands

by Alex York @ Sprout Social

Your customers have a voice and more likely than not, they’re trying to communicate with you via social media. Handling all the individual messages Read more...

This post The 7 Undeniable Benefits of Social Media Monitoring for Brands originally appeared on Sprout Social.

The New York Times’ Head of Audience and Brand, David Rubin – Don’t Panic No. 05

by Dominik Prinz @ Brandingmag

“Without a doubt, the biggest challenge in the recent past has been to entice people to actually pay for news.” The New York Times has done a great job of tackling this challenge; by repositioning itself around “the search for the truth,” the brand has caught the mood of a generation. And the results are […]

Tide

by Magda Adamska @ BrandStruck

Category: FMCG Household products – laundry products Owner of the brand: Procter & Gamble Co. Key competitors: Purex, Arm & Hammer, Persil, All

Artykuł Tide pochodzi z serwisu BrandStruck.

Axe

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – body care, deodorants, fragrances, hair care Owner of the brand: Unilever Key competitors: Nivea, L’Oréal, Gillette, Old Spice

Artykuł Axe pochodzi z serwisu BrandStruck.

Moët & Chandon

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – champagne & wine Owner of the brand: LVMH Moët Hennessy Louis Vuitton SE Key competitors: Nicolas Feuillatte, G.H. Mumm, Laurent-Perrier, Taittinger, Pommery, Piper-Heidsieck, Cristal

Artykuł Moët & Chandon pochodzi z serwisu BrandStruck.

Mattel

by Magda Adamska @ BrandStruck

Category: Kids products – toys, publishing & media Owner of the brand: Mattel, Inc. Key competitors: Lego, Hasbro

Artykuł Mattel pochodzi z serwisu BrandStruck.

Dove Self-Esteem Project

Dove Self-Esteem Project


Dove US

Join us to help young people overcome anxiety and understand media influence on body image, improving their body confidence and self-esteem

Lynx

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – body care, deodorants, fragrances, hair care Owner of the brand: Unilever Key competitors: Nivea, L’Oréal, Gillette, Old Spice

Artykuł Lynx pochodzi z serwisu BrandStruck.

Dove

Dove


Unilever Canada

Dove grew from a moisturising Beauty Bar into a global brand with a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling.

Pizza Hut

by Magda Adamska @ BrandStruck

Category: Restaurants – casual restaurants, fast food chains Owner of the brand: Yum! Brands, Inc. Key competitors: McDonald’s, KFC, Burger King, Domino’s Pizza, Papa John’s

Artykuł Pizza Hut pochodzi z serwisu BrandStruck.

Spotify

by Magda Adamska @ BrandStruck

Category: Media & entertainment – streaming services Owner of the brand: Spotify Technology S.A. Key competitors: Tidal, Deezer, Pandora, Apple Music, Amazon Music, Google Play Music, YouTube

Artykuł Spotify pochodzi z serwisu BrandStruck.

Tencent lures US advertisers with more direct route to Chinese consumers

by @ Mobile Marketer - Latest News

The company has a new suite of advertising products to help American brands reach its nearly 1 billion monthly users.

The miraculous transition of China is happening, but it may take the entire century to complete.

by Graham Robertson @ Beloved Brands

I am a Canadian who has done consulting and training work in China. These are my observations of my most recent trips.  China is in the midst of rapid growth that will continue to transform Read more…

The post The miraculous transition of China is happening, but it may take the entire century to complete. appeared first on Beloved Brands.

Audi

by Magda Adamska @ BrandStruck

Category: Automotive – cars, luxury cars, car accessories Owner of the brand: Volkswagen Group Key competitors: Mercedes-Benz, BMW

Artykuł Audi pochodzi z serwisu BrandStruck.

The Brand Prism as part of brand identity.

The Brand Prism as part of brand identity.


brand manager guide

Brand Prism Revisited This is one of the most constructive brand tools made and is a favourite as it is simple to understand, easy to articulate your brand’s identity and to communicate acros…

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

Fanta

by Magda Adamska @ BrandStruck

Category: FMCG Non-alcoholic beverages – soft drinks Owner of the brand: Coca-Cola Company Key competitors: Tango, Mirinda, Sunkist, Orangina

Artykuł Fanta pochodzi z serwisu BrandStruck.

Dove

Dove


Unilever USA

Discover the dove&#174; difference

Mastercard

by Magda Adamska @ BrandStruck

Category: Financial services – payment solutions Owner of the brand: Mastercard Inc. Key competitors: Visa, American Express, Discover, PayPal

Artykuł Mastercard pochodzi z serwisu BrandStruck.

3 CPG Brands Hitting the Right Content Strategy Notes

3 CPG Brands Hitting the Right Content Strategy Notes


Spredfast

Learn how to boost your social content strategy from best-in-class brands like Dove, Naked Juice, and Pampers.

Marketing Mix of Dove - Dove Marketing Mix and 4 Ps

Marketing Mix of Dove - Dove Marketing Mix and 4 Ps


Marketing91

Here is the Marketing mix of Dove which is a subsidiary of its parent company Unilever and is associated with personal care. It is a Flagship brand of HUL.

It’s time to say goodbye

by startafire @ Start A Fire

Start A Fire will be discontinued as of May 4th We built Start A Fire with a mission to enable those who discover and share great content to get the attribution they deserve. While we have achieved this goal and encouraged tens of thousands of brands, bloggers, influencers and other individuals to share and distribute […]

The post It’s time to say goodbye appeared first on Start A Fire.

5 Powerful Insights an Instagram Tracker Should Reveal to Your Brand

by Brent Barnhart @ Sprout Social

While Instagram might have felt like uncharted territory in the past, the platform represents major possibilities for marketers today. The numbers don’t lie. According Read more...

This post 5 Powerful Insights an Instagram Tracker Should Reveal to Your Brand originally appeared on Sprout Social.

How can a junk business be the best consumer experience of any brand I’ve ever seen

by Graham Robertson @ Beloved Brands

Having been in our current house for 16 years, as our kids have gone from 4 up to 20 years old, we have naturally accumulated a lot of junk. Sure they are memories, but at Read more…

The post How can a junk business be the best consumer experience of any brand I’ve ever seen appeared first on Beloved Brands.

Dove | BrandStruck: Brand strategy database

Dove | BrandStruck: Brand strategy database


BrandStruck

Category: FMCG Personal care & beauty – hair care, body care, deodorants Owner of the brand: Unilever Key competitors: L’Oréal, Garnier, Nivea, Olay, Avon

Dove

Dove


Unilever Malaysia

Dove – Campaign For Real Beauty.

Dove

Dove


Unilever South Africa

Dove provides a refreshingly real alternative for women who recognise that beauty comes in all shapes and sizes.

Netflix

by Magda Adamska @ BrandStruck

Category: Media & entertainment – streaming services Owner of the brand: Netflix, Inc. Key competitors: Hulu, Amazon Prime, HBO

Artykuł Netflix pochodzi z serwisu BrandStruck.

Tesla

by Magda Adamska @ BrandStruck

Category: Automotive – cars, luxury cars; Energy – energy storage systems Owner of the brand: Tesla Motors Key competitors: Mercedes-Benz, BMW, Audi, Shell, ExxonMobil, BP

Artykuł Tesla pochodzi z serwisu BrandStruck.

Stay on Track – A Playlist for NOT Derailing Your Nonprofit Design Project

by Stephanie Swain @ Mission Minded

Full disclosure, this post comes with tips, passion, AND some serious jams.  What an exciting moment! You’ve decided to change your nonprofit’s logo or visual identity. You realized it just doesn’t do your organization justice. Now it’s time to start picking out your favorite colors and fonts, right? Wrong. Nonprofit design should be a strategic […]

The post Stay on Track – A Playlist for NOT Derailing Your Nonprofit Design Project appeared first on Mission Minded.

Content Marketing Services: Your Ultimate List

by IZEA @ IZEA

There’s more than one way to use content marketing services. In fact, taking a multi-pronged approach might be the best option for your brand. Different types of content will allow...

The post Content Marketing Services: Your Ultimate List appeared first on IZEA.

Expert: Why video needs more attention

Expert: Why video needs more attention

by Andrea Deal @ Mobile Content Marketing Solutions

Video as both a content and advertising medium can be a big boon to brands. That, according to new expert, who believes smart brands can cash in on video content.

Kristina: What is the pull of video for consumers?

Marla Schimke, Vice President of Marketing, Zumobi: Video content enables brands

Lloyds

by Magda Adamska @ BrandStruck

Category: Financial services – banks, asset management Owner of the brand: Lloyds Banking Group plc Key competitors: HSBC, Barclays, Royal Bank of Scotland, Santander

Artykuł Lloyds pochodzi z serwisu BrandStruck.

How to Develop a Successful Business Growth Strategy

by Felicia Rosenzweig @ Prophet Thinking

Through market penetration and expansion, organizations can develop a business growth strategy that works in the long-term. Here’s how.

The post How to Develop a Successful Business Growth Strategy appeared first on Prophet Thinking.

Dove

Dove


Unilever UK & Ireland

Making a genuine difference

Levi’s

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; Retail – fashion stores, e-retail Owner of the brand: Levi Strauss & Co. Key competitors: Diesel, Wrangler, Pepe Jeans, Lee

Artykuł Levi’s pochodzi z serwisu BrandStruck.

Good Campaign of the Week: Dove "Real Beauty Bottles"

Good Campaign of the Week: Dove "Real Beauty Bottles"


Brandingmag

Dove’s body wash gets a revamp with a little help from Ogilvy, by creating bottles that come in all shapes and sizes, just like the women in their ads.

Heinz

by Magda Adamska @ BrandStruck

Category: FMCG Food – Soups, sauces & seasonings, baby food Owner of the brand: The Kraft Heinz Company Key competitors: Hunt’s, Campbell’s, Hellmann’s, Knorr

Artykuł Heinz pochodzi z serwisu BrandStruck.

How marketers are stepping up to take control of media

by Thomas Hobbs @ Marketing Week

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

HP

by Magda Adamska @ BrandStruck

Category: Electronics & technology – computers, tablets, office equipment; Professional services – technological solutions; Retail – e-retail Owner of the brand: HP Inc. Key competitors: Apple, Samsung, Microsoft, Lenovo, Xerox, Canon

Artykuł HP pochodzi z serwisu BrandStruck.

Marks & Spencer

by Magda Adamska @ BrandStruck

Category: Retail – grocery stores, fashion stores, e-retail; Apparel – high street apparel; Financial services – banks; Energy Owner of the brand: Marks and Spencer plc Key competitors: Waitrose, Sainsbury’s, Tesco, John Lewis, Next, Debenhams

Artykuł Marks & Spencer pochodzi z serwisu BrandStruck.

AXA

by Magda Adamska @ BrandStruck

Category: Financial services – insurance companies, asset management Owner of the brand: The AXA Group Key competitors: Allianz,  Aegon, Generali, ING, Aviva

Artykuł AXA pochodzi z serwisu BrandStruck.

Danone

by Magda Adamska @ BrandStruck

Category: FMCG Food – dairy; FMCG Non-alcoholic beverages – water Owner of the brand: Danone Key competitors: Nestlé, Yoplait, Chobani, Aquafina, Dasani

Artykuł Danone pochodzi z serwisu BrandStruck.

M&M’s

by Magda Adamska @ BrandStruck

Category: FMCG Food – confectionery and chocolate, desserts & ice creams Owner of the brand: Mars, Inc. Key competitors: Reeses’s, Hershey’s, Smarties, KitKat, Cadbury

Artykuł M&M’s pochodzi z serwisu BrandStruck.

Snickers

by Magda Adamska @ BrandStruck

Category: FMCG Food – confectionery and chocolate, desserts & ice creams Owner of the brand: Mars, Inc. Key competitors: KitKat, Toblerone, Cadbury, Hershey’s, Butterfinger

Artykuł Snickers pochodzi z serwisu BrandStruck.

Why Brands Should Invest in Shoppable Content

Why Brands Should Invest in Shoppable Content

by Andrea Deal @ Mobile Content Marketing Solutions

Shoppable content is a new way for brands to offer direct links to purchasable items featured in their content. But, according to one expert, many brands are missing out by not including this type of content in their digital space.

Kristina: What is Shoppable Content, and why is it important

How Rolex Maintains Its Status as One of the Most Valuable Brands in the World

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

Rolex has a lot of history. Its watches and timepieces have been worn by the most influential icons in the world. Its been a constant companion of  world leaders, celebrities and influencers. So, it’s always been associated with status and prestige. But how has the luxury brand maintained its place at the top, for more […]

The post How Rolex Maintains Its Status as One of the Most Valuable Brands in the World appeared first on Word-of-Mouth and Referral Marketing Blog.

Starbucks

by Magda Adamska @ BrandStruck

Category: Restaurants – coffee shops; FMCG Non-alcoholic beverages – coffee Owner of the brand: Starbucks Corporation Key competitors: McDonald’s, Dunkin’ Donuts, Costa Coffee, Tim Hortons

Artykuł Starbucks pochodzi z serwisu BrandStruck.

SAP

by Magda Adamska @ BrandStruck

Category: Electronics & technology – software; Professional services – technological solutions Owner of the brand: SAP SE Key competitors: IBM, Oracle, Microsoft, Salesforce, Sage

Artykuł SAP pochodzi z serwisu BrandStruck.

If your brand is afraid of Amazon, then you should be terrified of Alibaba

by Graham Robertson @ Beloved Brands

Now begins the North American battle of Amazon vs Walmart, with the winner to take on Alibaba on the world’s retailer stage. I love watching the Kentucky Derby, especially those horses that start off slow, Read more…

The post If your brand is afraid of Amazon, then you should be terrified of Alibaba appeared first on Beloved Brands.

Preparing for the General Data Protection Regulation (GDPR)

by Shane Kosch @ Prophet Thinking

General Data Protection Regulation intends to strengthen data protection and becomes enforceable across Europe on May 25, 2018. Here’s what brands need to know.

The post Preparing for the General Data Protection Regulation (GDPR) appeared first on Prophet Thinking.

Gap

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; Retail – fashion stores, e-retail Owner of the brand: Gap Inc. Key competitors: H&M, Zara, Uniqlo, Levi’s, Benetton, Topshop, Forever 21

Artykuł Gap pochodzi z serwisu BrandStruck.

Facebook rolls out new offline targeting tools to all advertisers

by @ Mobile Marketer - Latest News

First reported to be in testing last month, the tools are already driving results for brands like KFC, Dick's Sporting Goods and Macy's. 

Ariel

by Magda Adamska @ BrandStruck

Category: FMCG Household products – laundry products Owner of the brand: Procter & Gamble Co. Key competitors: Persil, Surf, Omo

Artykuł Ariel pochodzi z serwisu BrandStruck.

When the Going Gets Tough, the Tough Lean Into Their Values

by Sarah Moore @ Mission Minded

In a time when so many nonprofits feel threatened, many companies and nonprofit organizations are doing an excellent job of putting their values at the forefront of their work. This type of brand behavior endears you to your stakeholders. It’s important to live your values when things are good. When the beliefs you hold dear […]

The post When the Going Gets Tough, the Tough Lean Into Their Values appeared first on Mission Minded.

Top Tips to Create Shoppable Content

Top Tips to Create Shoppable Content

by Andrea Deal @ Mobile Content Marketing Solutions

There is a new trend in online content - and it's more social than you might think. Shoppable Content is content created uses blog-style video and written content that consumers can 'shop' while remaining immersed in the experience.

Kristina: Why is Shoppable Content mutually beneficial to the brand leveraging it,

Goldman Sachs

by Magda Adamska @ BrandStruck

Category: Financial services – banks, asset management Owner of the brand: The Goldman Sachs Group, Inc. Key competitors: Morgan Stanley, J.P. Morgan, Merrill Lynch, Citi

Artykuł Goldman Sachs pochodzi z serwisu BrandStruck.

Mountain Dew

by Magda Adamska @ BrandStruck

Category: FMCG Non-alcoholic beverages – soft drinks Owner of the brand: PepsiCo Key competitors: Sprite, Red Bull

Artykuł Mountain Dew pochodzi z serwisu BrandStruck.

Santander

by Magda Adamska @ BrandStruck

Category: Financial services – banks, asset management Owner of the brand: Santander Group Key competitors: HSBC, Citi, Wells Fargo, Barclays

Artykuł Santander pochodzi z serwisu BrandStruck.

McDonald’s service hits rock bottom in drive thru ratings

by Graham Robertson @ Beloved Brands

McDonald’s was founded on the basis of customer service. Ray Kroc, the original McDonald’s CEO put huge emphasis on a customer first mentality: “McDonald’s is a people business, and that smile on that counter girl’s face Read more…

The post McDonald’s service hits rock bottom in drive thru ratings appeared first on Beloved Brands.

Sky

by Magda Adamska @ BrandStruck

Category: Media & entertainment – TV & Internet providers, TV channels, streaming services; Telecommunications Owner of the brand: Sky plc Key competitors: Virgin Media, BT, BBC, Channel 4, Netflix

Artykuł Sky pochodzi z serwisu BrandStruck.

Dove

Dove


Unilever Singapore

Dove grew from a moisturising Beauty Bar into a global brand with a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling.

Dove

Dove


Unilever Australasia

In a world of stereotypes, Dove Skin, Hair and Deodorant products, recognise that beauty comes in all shapes and sizes.

Lyft

by Magda Adamska @ BrandStruck

Category: Travel & transportation – taxi companies; Sharing Economy Owner of the brand: Lyft, Inc. Key competitors: Uber, Sidecar, myTaxi

Artykuł Lyft pochodzi z serwisu BrandStruck.

National Geographic

by Magda Adamska @ BrandStruck

Category: Media & entertainment – TV channels, magazines; Non-profit organisations; Kids products – publishing & media; Education & art – educational resources; Travel & transportation – tour operators; Retail – e-retail Owner of the brand: National Geographic Partners LLC (a joint venture between 21st Century Fox – 73% and the National Geographic Society – 27%) Key competitors: […]

Artykuł National Geographic pochodzi z serwisu BrandStruck.

The C-Suite: Rusty Robertson, Co-Founder of Stand Up To Cancer

by Sidney Evans @ Brandingmag

Stand Up To Cancer was conceived by a group of indomitable women with a singular vision to raise money for cancer research by simplifying the fundraising model. Their forward-thinking model reimagined the traditional silo approach by providing funding over a three/four-year basis to collaborative, multi-disciplinary teams. The innovative approach aptly branded “Dream Teams” has donated […]

Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel

by Sarah Vizard @ Marketing Week

Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.

The post Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel appeared first on Marketing Week.

Victoria’s Secret

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; Retail – fashion stores, e-retail; FMCG Personal care & beauty – body care, fragrances Owner of the brand: L Brands Inc. Key competitors: Aerie, Agent Provocateur, Triumph International, Intimissimi

Artykuł Victoria’s Secret pochodzi z serwisu BrandStruck.

PayPal

by Magda Adamska @ BrandStruck

Category: Financial services – payment solutions Owner of the brand: PayPal Holdings, Inc. Key competitors: Visa, Mastercard, American Express, Discover, Stripe, Amazon Payments, Android Pay

Artykuł PayPal pochodzi z serwisu BrandStruck.

ITV

by Magda Adamska @ BrandStruck

Category: Media & entertainment – TV channels, streaming services Owner of the brand: ITV plc Key competitors: BBC, Channel 4, Sky, Netflix

Artykuł ITV pochodzi z serwisu BrandStruck.

Red Bull

by Magda Adamska @ BrandStruck

Category: FMCG Non-alcoholic beverages – sports & energy drinks; Media & entertainment – digital media Owner of the brand: Red Bull GmbH Key competitors: Monster, Rockstar, Lucozade, NOS, Burn, Mountain Dew

Artykuł Red Bull pochodzi z serwisu BrandStruck.

Good Campaign of the Week: Keep Going #LikeAGirl

by D&AD @ Brandingmag

Always have proven once again that they are part of a unique collection of brands that care about young girls as well as selling products with their latest “#LikeAGirl” campaign. The multi-award-winning, original campaign came out three years ago, and it could have been enough to cement the brand as a clever and innovative thinker. […]

Five Insights About Gender And Brands

by Chris Wren @ Branding Strategy Insider

Gender is a loaded topic. Increasingly, the traditional notions of gender are being challenged by progressive attitudes that gender is fluid. The implications could represent a fundamental change in the way marketers view audiences, since a cornerstone of demographic profiling usually includes whether a customer is a man or a woman. A new report from […]

IZEA Brings Augmented Reality Product Placement
 to Influencer Marketing

by IZEA @ IZEA

Company launches first Augmented Sponsorship™ campaign with CORT ORLANDO, FL (September 21, 2017) – IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential...

The post IZEA Brings Augmented Reality Product Placement
 to Influencer Marketing appeared first on IZEA.

American Airlines

by Magda Adamska @ BrandStruck

Category: Travel & transportation – airlines Owner of the brand: American Airlines Group, Inc. Key competitors: Delta Air Lines, United Airlines, Emirates Airline, British Airways

Artykuł American Airlines pochodzi z serwisu BrandStruck.

How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

The story started simple. It started with a request from Dave: “Yo SQ, let’s try to figure out if we could get traffic from LinkedIn back to the blog.” This one question led me down the rabbit hole of LinkedIn marketing — and in turn figuring out how to go viral, get traffic and build a brand. […]

The post How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros appeared first on Word-of-Mouth and Referral Marketing Blog.

The 10 essential steps of the Creative Advertising process the Brand Leader must lead

by Graham Robertson @ Beloved Brands

When it comes to advertising, one of the biggest struggles that Brand Leaders have is when the project gets out of hand. While there are ten essential steps, the Brand Leader must keep their head Read more…

The post The 10 essential steps of the Creative Advertising process the Brand Leader must lead appeared first on Beloved Brands.

Knorr

by Magda Adamska @ BrandStruck

Category: FMCG Food – Soups, sauces & seasonings Owner of the brand: Unilever Key competitors: Campbell’s, Maggi, Heinz

Artykuł Knorr pochodzi z serwisu BrandStruck.

The Real Value In Brand Vision, Mission And Values

by Mark Di Somma @ Branding Strategy Insider

A truth about strategy: it wasn’t what it is that counts, it’s what you do with it. So many companies fill out the paperwork without committing themselves to the implications, basically because they don’t want to be locked into anything that’s too “definite” in a world that they perceive as continuously changing. The problem with […]

Branding in the Age of Social Media

Branding in the Age of Social Media


Harvard Business Review

A better alternative to branded content

Dove campaign reflects a beautiful strategy

Dove campaign reflects a beautiful strategy


Marketing Magic

Written by Shirley Lichti, for The Record, June 21 , 2006

Do Your Organization’s Values and Brand Intersect?

by Jennie Winton @ Mission Minded

Does your brand reflect your values? To be effective, it must. Though brand can be a confounding subject, in its simplest definition, brand is just another word for reputation. Your logo is not your brand. Your mission statement is not your brand, and neither is your name. Your brand is the set of ideas people […]

The post Do Your Organization’s Values and Brand Intersect? appeared first on Mission Minded.

Ballantine’s

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – whisky, whiskey & bourbon Owner of the brand: Pernod Ricard Key competitors: Johnnie Walker, Jack Daniel’s, Jim Beam, Jameson, Grant’s

Artykuł Ballantine’s pochodzi z serwisu BrandStruck.

A brand for social change? The myth of Dove's 'real beauty'

A brand for social change? The myth of Dove's 'real beauty'


The Conversation

Why do women hate to have their picture taken? That’s the question Dove, the global beauty brand, asks in its latest advertisement. The video – see below – is part of Dove’s campaign for “real beauty…

What Is Social Listening & Why Is It Important?

by Dominique Jackson @ Sprout Social

By now businesses know social media isn’t just a broadcast platform. A successful strategy is built around reaching the right people at the best Read more...

This post What Is Social Listening & Why Is It Important? originally appeared on Sprout Social.

Real Beauty? Measuring the Dove Marketing Program's Success

Real Beauty? Measuring the Dove Marketing Program's Success


EnergizeGrowth

More than 10 years after its debut, the Dove Real Beauty program remains a marketing icon and a source of controversy. What did it accomplish?

LinkedIn

by Magda Adamska @ BrandStruck

Category: Media & entertainment – social media Owner of the brand: Microsoft Corporation Key competitors: Viadeo, Facebook, Google, Twitter, Medium

Artykuł LinkedIn pochodzi z serwisu BrandStruck.

Pinterest

by Magda Adamska @ BrandStruck

Category: Media & entertainment – social media; Retail – e-retail Owner of the brand: Pinterest, Inc. Key competitors: Instagram, Facebook, Google, eBay, WeHeartIt, Fancy, Piccsy

Artykuł Pinterest pochodzi z serwisu BrandStruck.

Always

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – feminine care Owner of the brand: Procter & Gamble Co. Key competitors: Carefree, Bodyform, Kotex, o.b., Stayfree

Artykuł Always pochodzi z serwisu BrandStruck.

3 Ways to Use Recipes in Your Marketing

by Roseanne Luth @ Brandingmag

As any marketer for food brands knows, grocery e-commerce is taking off. It was big news when Amazon recently acquired Whole Foods, a move to compete with Walmart. It marks an important shift in the grocery sector, where grocery retailers can no longer rely on either brick-and-mortar stores or e-commerce, but need both. Grocery shopping […]

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

Dove

Dove


Unilever Philippines

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Twitter

by Magda Adamska @ BrandStruck

Category: Media & entertainment – social media Owner of the brand: Twitter, Inc. Key competitors: Facebook, Snapchat, Instagram, LinkedIn

Artykuł Twitter pochodzi z serwisu BrandStruck.

Dove Uses Data, Makes Customers Feel Beautiful

Dove Uses Data, Makes Customers Feel Beautiful


Target Marketing

A recent Infogroup study found that of the marketers surveyed, 47 percent are already seeing ROI on expenditures related to data technology. Data can always help improve targeting and messaging, but in some instances, it can help fuel creativity.

Shoppable Content Transforms Mobile Shopping Behavior

Shoppable Content Transforms Mobile Shopping Behavior

by Andrea Deal @ Mobile Content Marketing Solutions

In 1997, Bill Gates famously said “content is king.” Now, almost 20 years later, the digital marketing world is still scrambling to fulfill this promise, as it shifts its focus to what consumers really want from brands: engagement. Brands are spending billions to create unique content for their marketing efforts,

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

New Axe ad campaign trying to be the "Dove" brand for young men

New Axe ad campaign trying to be the "Dove" brand for young men


Beloved Brands

The Axe consumer has grown up and now Axe wants to grow up with that consumer. When my son was 13, he started using the Axe brand. One day, I was walking p

McGraw-Hill Education

by Magda Adamska @ BrandStruck

Category: Education & art – educational resources; Media & entertainment – publishers Owner of the brand: Apollo Global Management, LLC Key competitors: Pearson, Kaplan, Cengage Learning, Houghton Mifflin Harcourt

Artykuł McGraw-Hill Education pochodzi z serwisu BrandStruck.

Shell

by Magda Adamska @ BrandStruck

Category: Energy  Owner of the brand: Royal Dutch Shell plc Key competitors: ExxonMobil, BP, Chevron, Total

Artykuł Shell pochodzi z serwisu BrandStruck.

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

Airbnb

by Magda Adamska @ BrandStruck

Category: Travel & transportation – e-travel; Sharing economy Owner of the brand: Airbnb, Inc. Key competitors: FlipKey, HomeAway, Expedia, Couchsurfing, Booking.com, Agoda, TripAdvisor

Artykuł Airbnb pochodzi z serwisu BrandStruck.

Burger King

by Magda Adamska @ BrandStruck

Category: Restaurants – fast food chains Owner of the brand: Burger King Holdings (owned by 3G Capital) Key competitors: McDonald’s, Wendy’s, KFC, Subway

Artykuł Burger King pochodzi z serwisu BrandStruck.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
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Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
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Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
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Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
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Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
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Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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