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Dove Campaign For Real Beauty Marketing Strategy

Good Campaign of the Week: Vice “Safe Sesh”

by D&AD @ Brandingmag

If there is anything that history has taught us, it’s that people will invariably do whatever they damn well please, with very little regard for consequence. So, when we’re talking about illegal substances, the ever so tiny matter of them being illegal is exactly that – ever so tiny. As long as they are readily […]

How AI Will Transform Life Sciences Marketing

by Ed Rhoads @ Prophet Thinking

Big data and AI continue to transform the healthcare industry. Learn how life sciences marketing should prepare for opportunities and implications.

The post How AI Will Transform Life Sciences Marketing appeared first on Prophet Thinking.

A brand for social change? The myth of Dove's 'real beauty'

A brand for social change? The myth of Dove's 'real beauty'


The Conversation

Why do women hate to have their picture taken? That’s the question Dove, the global beauty brand, asks in its latest advertisement. The video – see below – is part of Dove’s campaign for “real beauty…

Screen Time Survey: Few Use Apps or Services to Control Screen Time

by Anne Pilon @ AYTM

With the increasing availability of different tech devices, screen time has become a big issue for parents. Even some adults have begun to monitor and limit the time they spend staring at screens throughout the day. But the issue has … Continue reading

The post Screen Time Survey: Few Use Apps or Services to Control Screen Time appeared first on AYTM.

Corona, Innocent and AEG on what it takes to launch a music festival

by Thomas Hobbs @ Marketing Week

As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.

The post Corona, Innocent and AEG on what it takes to launch a music festival appeared first on Marketing Week.

#FindTheTruck #FindAFriend Campaign Proposal

by jasmineskyegrillmeier @ Ohio University Strategic Social Media

By Jasmine Grillmeier, Liz Sanz, Shyann Williams The Boutique Truck is Columbus, Ohio’s first mobile fashion truck specializing in trendy and cute clothing. The truck travels around different areas of Columbus and the surrounding Ohio areas to set up shop and host parties. They have a decent social media presence currently, but their presence could […]

ABM + Demand Gen: Finding the Right Balance

by Heather Eng @ Insights

Account-based marketing (ABM) is a hot industry topic. ABM is the practice of narrowly focusing your marketing efforts on just a few key accounts, rather than your total addressable market. And instead of using one message and hoping it’ll resonate with those key targets, marketers take a more personal approach with ABM. They’ll customize each […]

The post ABM + Demand Gen: Finding the Right Balance appeared first on Insights.

Market Research Platform AYTM Receives ISO 27001 Certification

by Astrid Phillips Mayer @ AYTM

          Market research platform AYTM (Ask Your Target Market) announced today ist has earned ISO 27001 certification, making it one of the first market research platforms to do so. The certification is for the information security … Continue reading

The post Market Research Platform AYTM Receives ISO 27001 Certification appeared first on AYTM.

Dove | BrandStruck: Brand strategy database

Dove | BrandStruck: Brand strategy database


BrandStruck

Category: FMCG Personal care & beauty – hair care, body care, deodorants Owner of the brand: Unilever Key competitors: L’Oréal, Garnier, Nivea, Olay, Avon

Hack your commute: Don’t buy into brain training

by Michael Barnett @ Marketing Week

Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

The post Hack your commute: Don’t buy into brain training appeared first on Marketing Week.

Ad Campaign of the Week: Mercedes-Benz Grow Up Campaign Appeals to Luxury Consumers

by Anne Pilon @ AYTM

When you think of the Mercedes-Benz brand, you probably associate it with affluent, established consumers who have found success in their professional and personal lives. But a new campaign from the automotive brand is forcing some to rethink that perception. … Continue reading

The post Ad Campaign of the Week: Mercedes-Benz Grow Up Campaign Appeals to Luxury Consumers appeared first on AYTM.

Uber

by Shaun Verma @ Social Media Marketing

Uber is a company that drives brand identification through an interdisciplinary team. It’s a company that has absolutely captured the groundswell from ground up, and there is no better place to see this than on their social media. The integration they … Continue reading

Apple gambles on premium iPhone X but should its rivals be worried?

by Thomas Hobbs @ Marketing Week

The launch of the $999 iPhone X has been labeled a PR success, but is it really the 'biggest leap' since the original iPhone?

The post Apple gambles on premium iPhone X but should its rivals be worried? appeared first on Marketing Week.

Video: Susan Weber Receives First Annual “CMO Beacon Award”

by Lisa Nirell @ EnergizeGrowth

CMOs can often feel isolated and overwhelmed. And let’s be real: “going it alone” doesn’t work. That ranks high on the insanity list, along with trial and error and stoicism. Finding a peer community of like-minded professionals makes the difference between success and burnout. Yet searching for that perfect peer group can be even more daunting than the […]

The post Video: Susan Weber Receives First Annual “CMO Beacon Award” appeared first on EnergizeGrowth.

New Video: 3 Causes of Marketing Colony Collapse

by Lisa Nirell @ EnergizeGrowth

You may have heard about Bee Colony Collapse, which has generated great concern among noted scientists. The catalysts for the precipitous decline in bee colonies are unknown, and there is much debate about the cause.. Here in Virginia, hive populations have dropped by two-thirds since 1970. The potential impact on our ecosystem and food supply is devastating. Although […]

The post New Video: 3 Causes of Marketing Colony Collapse appeared first on EnergizeGrowth.

The Most Effective Social Media Strategies | WeWork Creator

The Most Effective Social Media Strategies | WeWork Creator


Creator by WeWork

The Most Effective Social Media Strategies Today, the job of your social media marketing team isn’t just to rack up followers, but to engage customers to form real, loyal, sustainable relationships. And the way to do it isn’t through clever taglines, coupons, or broadcasting content one-way, but through focusing your team on finding ways to …

Prada

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Prada SpA Group Key competitors: Louis Vuitton, Gucci, Hermès, Ralph Lauren

Artykuł Prada pochodzi z serwisu BrandStruck.

How Suave Used Content to Launch a Successful Marketing Campaign

How Suave Used Content to Launch a Successful Marketing Campaign


Insights

Suave's recent evaus campaign is an example of a successful marketing stunt rooted in content. Here, we break down the key elements of how Suave effectively used content to launch it, and then extend the messaging afterwards.

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

Stay on Track – A Playlist for NOT Derailing Your Nonprofit Design Project

by Stephanie Swain @ Mission Minded

Full disclosure, this post comes with tips, passion, AND some serious jams.  What an exciting moment! You’ve decided to change your nonprofit’s logo or visual identity. You realized it just doesn’t do your organization justice. Now it’s time to start picking out your favorite colors and fonts, right? Wrong. Nonprofit design should be a strategic […]

The post Stay on Track – A Playlist for NOT Derailing Your Nonprofit Design Project appeared first on Mission Minded.

Ad Campaign of the Week: Halo Top Cinematic Ad Appeals to Moviegoers

by Anne Pilon @ AYTM

Popular ice cream brand Halo Top just unveiled a strange new ad that’s meant to run before scary movies in theaters throughout the next few months. Since it’s a popular time for scary movies, it could be a decent strategy … Continue reading

The post Ad Campaign of the Week: Halo Top Cinematic Ad Appeals to Moviegoers appeared first on AYTM.

Consumer behavior in the craft beer industry – a threat for Germany?

by Nicole Friedrich @ Global Marketing Culture

In the late 20th century, the beer industry in the US was consolidated with a few macro-breweries dominating the market. The majority of American consumers drank light lagers with little interest in imported beer from Europe due to effective marketing campaigns from large output breweries. However, during the early 21st century, the craft beer segment … Continue reading "Consumer behavior in the craft beer industry – a threat for Germany?"

Whole Foods

by Sara Analoui @ Social Media Marketing

               As a company, Whole Foods as wholly embraced social media at all levels of their company. Whole Food’s main Twitter account has 1.3 million followers . In addition to this main account, hundreds of independent whole food locations have … Continue reading

Pampers

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – baby care Owner of the brand: Procter & Gamble Co. Key competitors: Huggies, Johnson’s

Artykuł Pampers pochodzi z serwisu BrandStruck.

Dove Ads | Digital Marketing & Social Media Campaigns

Dove Ads | Digital Marketing & Social Media Campaigns


Digital Agency Network

Featuring creative Dove ads, inspiring Dove digital marketing campaigns, social media marketing campaigns, Dove commercials and hot news.

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

Report: Snap's hardware lab cuts marketing jobs after leadership change

by @ Mobile Marketer - Latest News

The lab that makes the Spectacles video-camera glasses named Mark Randall as its new head.

John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

Walmart’s failure in Japan

by Lucy Nguyen @ Global Marketing Culture

As Walmart tried to bring the most convenient experiences to the Japanese in 2002, the giant company still failed to attract Japanese consumers with a loss of $117 million in 2004 (Bloomberg.com). The main reason is the lack of understanding of customer behavior. Walmart and American consumer behavior According to Mckinsey, even though the American … Continue reading "Walmart’s failure in Japan"

MARKETING SPOTLIGHT: Unilever uses cause marketing with their “Farewell to the Forest” campaign

by iMagiNation2016 @

                                          You may not be familiar with Unilever, but you probably know a few of their 400 international brands like Dove, Lipton, and Q-tips.  They make everything from soap to toilet paper to peanut butter. […]

How marketers are stepping up to take control of media

by Thomas Hobbs @ Marketing Week

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

About Dove

About Dove


Dove US

Find out more about our vision to help make beauty a source of confidence, not anxiety, here.

Good Campaign of the Week: Dove "Real Beauty Bottles"

Good Campaign of the Week: Dove "Real Beauty Bottles"


Brandingmag

Dove’s body wash gets a revamp with a little help from Ogilvy, by creating bottles that come in all shapes and sizes, just like the women in their ads.

A war between Chinese and Hollywood movies

by Lucy Nguyen @ Global Marketing Culture

In 2015, Hollywood experienced a slow growth of 1%. America’s filmmakers reacted by targeting China as a potential market for higher growth. However, a shift Chinese consumer taste toward domestic fantasy movies and the manipulation of Chinese government on promoting local films brought many difficulties for Hollywood producers. According to Shanghai daily, the fantasy action … Continue reading "A war between Chinese and Hollywood movies"

The Real Story Behind the Success of Dove's Campaign for Real Beauty

The Real Story Behind the Success of Dove's Campaign for Real Beauty


MarketingProfs

Marketing Strategy - Contrary to popular opinion, Boomer women aren't in denial about aging. Advertisers are. And the women they're supposed to be trying to connect with are getting annoyed.

Spotify tests self-service ad platform for streamed audio spots

by @ Mobile Marketer - Latest News

Marketers can create a radio spot on the music streaming service for as little as $250.

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

Dove Uses Data, Makes Customers Feel Beautiful

Dove Uses Data, Makes Customers Feel Beautiful


Target Marketing

A recent Infogroup study found that of the marketers surveyed, 47 percent are already seeing ROI on expenditures related to data technology. Data can always help improve targeting and messaging, but in some instances, it can help fuel creativity.

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

Real Beauty Brings Real Results for Dove’s Marketing Campaign

Real Beauty Brings Real Results for Dove’s Marketing Campaign


Ohio University Strategic Social Media

by Lauren Coulson Reed When it comes to marketing campaigns, it’s not always about what you do, as it is how you do it. Dove’s “Real Beauty Sketches” campaign became successful by targeting women’s…

CanOWater on its hopes to take canned water mainstream

by Leonie Roderick @ Marketing Week

The water brand is hoping to solve the world’s plastic problem by 'building a cult of people' who will encourage others to switch from bottles to aluminium cans.

The post CanOWater on its hopes to take canned water mainstream appeared first on Marketing Week.

A brand for social change? The myth of Dove's 'real beauty' - Mumbrella

A brand for social change? The myth of Dove's 'real beauty' - Mumbrella


Mumbrella

Beauty brand Dove is often celebrated for its body positive advertising. But in a post first published on The Conversation, Meredith Nash argues that comin

Dove: The Most Impressive Brand Builder | Aaker on Brands

Dove: The Most Impressive Brand Builder | Aaker on Brands


Prophet Thinking

Dove has grown tremendously in an intensively competitive arena with established competitors largely through their brand building efforts. Learn more.

Ed Pilkington: Marketing success requires an appetite for risk

by Ed Pilkington @ Marketing Week

People have different relationships with risk, but most businesses would be better off if they freed staff from the fear of failure and encouraged experimentation.

The post Ed Pilkington: Marketing success requires an appetite for risk appeared first on Marketing Week.

The Best of Global Digital Marketing in Dhaka, Bangladesh

by Best Marketing @ Best Marketing

26th September 2016

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

BRAND DEVELOPMENT: Make your brand come alive with storytelling – Part 1

by iMagiNation2016 @

                      We’ve explored many aspects of storytelling in recent articles, but what does it really mean to tell your brand’s story? Every book, movie, or TV series follows the classic storytelling arc: theme, plot, character, setting, conflict, and resolution.  This same structure applies to the […]

Axe

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – body care, deodorants, fragrances, hair care Owner of the brand: Unilever Key competitors: Nivea, L’Oréal, Gillette, Old Spice

Artykuł Axe pochodzi z serwisu BrandStruck.

The Best of Global Digital Marketing in Kuala Lumpur, Malaysia

by Best Marketing @ Best Marketing

19th July 2016 In cooperation with Adoi Magazine More information coming soon!

The Power of Branded Illustrations + Animation in Content Marketing

by Anastasia Dyakovskaya @ Insights

Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – whether sourced or original – taking their place on blogs and content efforts across the board. So much so, in fact, that even the good […]

The post The Power of Branded Illustrations + Animation in Content Marketing appeared first on Insights.

Marc Pritchard: 2017 is the year the bloom came off the rose for digital media

by Sarah Vizard @ Marketing Week

Procter & Gamble's marketing boss says this year has been a big wake-up call for the industry, but believes once the work on transparency is done digital can enter its next phase of mass one-on-one marketing.

The post Marc Pritchard: 2017 is the year the bloom came off the rose for digital media appeared first on Marketing Week.

MARKETING STRATEGY: Take advantage of micromoments to communicate with consumers

by iMagiNation2016 @

                    The days of launching an ad campaign with just TV or radio spots and print advertising have gone the way of the rotary dial telephone.  With the plethora of handheld electronic devices available today, smart marketers know they need to take advantage of every moment […]

The Best of Global Digital Marketing in Warsaw, Poland

by Best Marketing @ Best Marketing

26th April 2016 In cooperation with NoNoobs.pl

How Cancer Research UK is preparing for GDPR

by Sarah Vizard @ Marketing Week

In the first of a new series on how marketers are approaching the new EU data regulations, we talk to Cancer Research UK about its preparations and the opportunities around GDPR.

The post How Cancer Research UK is preparing for GDPR appeared first on Marketing Week.

Ad Campaign of the Week: Apple Appocalypse Ad Could Appeal to Phone Buyers

by Anne Pilon @ AYTM

In an effort to encourage even more innovation among app developers, Apple unveiled a video ad at a recent event that imagines what the world would be like without apps. Spoiler alert: it’s not great. Drivers are left without directions, … Continue reading

The post Ad Campaign of the Week: Apple Appocalypse Ad Could Appeal to Phone Buyers appeared first on AYTM.

New Video: The Problem with Personalization

New Video: The Problem with Personalization

by Lisa Nirell @ EnergizeGrowth

A new buzzword among CMO circles is personalization. Many love to extol its virtues. But what are the problems with personalization? How do you define it? I just sat down with Tarek Kamil, the CEO of Cerkl and software visionary extraordinaire, to explore this topic. In this 15 minute video, you’ll learn: The challenges marketers […]

The post New Video: The Problem with Personalization appeared first on EnergizeGrowth.

10 Real Signs of Partnership

by Rachel Adrian @ JS Daw & Associates

Jocelyne Daw with Yeshe Smith Since I started my consulting firm over seven years ago, partnership – brokering, coaching, training... Read more »

The post 10 Real Signs of Partnership appeared first on JS Daw & Associates.

Ad Campaign of the Week: KitchenAid Ad Appeals to Appliance Buyers

by Anne Pilon @ AYTM

A recent video ad from KitchenAid uses some unique imagery to sell its new line of kitchen appliances. The ad campaign is targeted mainly at busy families and those who do a lot of cooking at home. But just how … Continue reading

The post Ad Campaign of the Week: KitchenAid Ad Appeals to Appliance Buyers appeared first on AYTM.

If You Build It….They Will Come. – Field Of Dreams

by Anna Stout @ Astute Communications

What exactly is it about Nashville? Why did this small, country music, boot wearin, ’honky-tonk town get so famous? Why are so many top chefs moving here to open their next hit restaurant? And are the rumors true? Did Justin Timberlake purchase 126 acres of land in a nearby tiny town called Leiper’s Fork? Did […]

The post If You Build It….They Will Come. – Field Of Dreams appeared first on Astute Communications.

How the NewsCred Methodology Drives Content Marketing ROI

by Shafqat Islam @ Insights

At Content Marketing World 2017, NewsCred CEO and Co-founder Shafqat Islam shared these remarks about the performance era of content marketing – and how NewsCred uses its proprietary methodology to succeed in it. The performance era of content marketing is truly here. CEOs, CFOs, and senior business leaders have new expectations for content marketing teams: Business […]

The post How the NewsCred Methodology Drives Content Marketing ROI appeared first on Insights.

Next: We won’t retaliate against Amazon, we will learn from them

by Thomas Hobbs @ Marketing Week

Despite Amazon’s own-label fashion brand Find going after its core customers, Next chief executive Lord Wolfson says he won’t slip into 'terrible analogies of war'.

The post Next: We won’t retaliate against Amazon, we will learn from them appeared first on Marketing Week.

Almost three in four global marketers still unaware of full GDPR implications

by Sarah Vizard @ Marketing Week

The new European data laws are set to come into effect in just nine months time but one in four marketers are still only in the planning stage of ensuring compliance.

The post Almost three in four global marketers still unaware of full GDPR implications appeared first on Marketing Week.

Measurement Framework: How to Document Content Marketing ROI

by Liam Moroney @ Insights

At NewsCred, we talk about how the goal of content marketing is not to be good a creating content, but to instead be good at business by using content. In this new age of performance content marketing, clearly defining a business outcome is critical to success.  Yet, even as content marketers improve at identifying that […]

The post Measurement Framework: How to Document Content Marketing ROI appeared first on Insights.

Dove’s “choose beautiful” campaign reinforces commitment to long term strategy

Dove’s “choose beautiful” campaign reinforces commitment to long term strategy


Five-Minute Marketing

Whether you love Dove or hate them, think they connect well with their target group, or are pirating a cause to hawk their wares, you can’t argue with the consistency or their messaging. Last week …

Taco Bell opens a store in São Paulo during one of Brazil’s worst recessions in history- will they survive?

by Nicole Friedrich @ Global Marketing Culture

Taco Bell is growing internationally. They have announced plans to add 1,300 new locations by 2023 globally. Taco Bell states that it will generate about $2 billion in sales. They plan to focus on markets in Europe, Asia, and South America. Taco Bell has been performing well in its’ domestic market due to its savvy … Continue reading "Taco Bell opens a store in São Paulo during one of Brazil’s worst recessions in history- will they survive?"

Growing Your Construction Business Through Organic Search

by Emily Fordice @ Astute Communications

More and more, construction companies are turning to digital marketing solutions to grow their business, capture leads, and enter the minds and hearts of potential customers. One of the most efficient digital marketing tools to achieve this is Search Engine Optimization. Search Engine Optimization (SEO) is a simple concept. SEO is a way to improve […]

The post Growing Your Construction Business Through Organic Search appeared first on Astute Communications.

Timeline of Business Marketing - AppInstitute

Timeline of Business Marketing - AppInstitute


AppInstitute

It's safe to say that marketing has undergone astronomical changes over the past century. In this article, we take a trip back in time see how it has evolved.

Autonomous Ride Sharing Survey: Consumers Still Wary of Safety Issues

by Anne Pilon @ AYTM

Throughout the past several years, two major trends have created a lot of buzz within the automotive industry: autonomous vehicles and ride sharing. And now, big players in ride sharing are investing in autonomous vehicle technology to potentially use it … Continue reading

The post Autonomous Ride Sharing Survey: Consumers Still Wary of Safety Issues appeared first on AYTM.

Your killer media pitch

by Mary Charleson @ Five-Minute Marketing

This week I promised to follow up on the “marketing with media” theme, and offer a template for your killer media pitch. If you want to review last weeks post on writing effective subject lines to get editors attention (frankly the key to ensuring your pitch actually gets opened) you can link to it HERE. […]

Bonus Videos: Overcoming Marketing Innovation Anxiety

by Lisa Nirell @ EnergizeGrowth

What is marketing innovation anxiety? It happens when we keep postponing innovation conversations and initiatives. Unfortunately, in Western cultures, most of us believe that looking busy is a badge of honor, so we default to the familiar—managing our daily problem inbox. My curiosity around marketing innovation anxiety, and the lack of a true commitment to […]

The post Bonus Videos: Overcoming Marketing Innovation Anxiety appeared first on EnergizeGrowth.

Brothers Drake #EntertainWithMEAD

by jillianbarcia @ Ohio University Strategic Social Media

Through our Social Media Campaign Proposal, the primary goal is to increase the bond between Brothers Drake Meadery and the community, as well as the consumers around them. Brothers Drake Meadery cares about the community in Columbus, and wants to give back to them the freshest mead made from locally grown ingredients. With hopes of […]

Robin Bonn: Don’t miss out as agencies finally toughen-up

by Robin Bonn @ Marketing Week

Smart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.

The post Robin Bonn: Don’t miss out as agencies finally toughen-up appeared first on Marketing Week.

Could less actually equal MORE?

by Mary Charleson @ Five-Minute Marketing

Last week I attended a farewell gathering for some long time neighbourhood friends. They have cashed out of the real estate market in North Vancouver, sold off most of their possessions, and packed what remaining treasures they have off to Spain. Their plan is to buy a villa by the ocean in southern Spain and […]

A Look Back: Commercial Nostalgia

by Phoebe Claggett @ Astute Communications

One of my first memories of successful subliminal messaging from an ad campaign was at the ripe age of 7. It was 1993, and Coca-Cola Classic was making its way through the airwaves into every American home with a working TV or radio. To this day, I can still remember the bouncy lyrics to this […]

The post A Look Back: Commercial Nostalgia appeared first on Astute Communications.

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time


Business Insider

Details on the media plan behind it.

The Best of Global Digital Marketing in Colombo, Sri Lanka

by Best Marketing @ Best Marketing

October 2016 In cooperation with Sri Lanka Institute of Marketing (SLIM) More information coming soon!

Thomas Barta: Marketers must stop being digitally naïve

by Thomas Barta @ Marketing Week

The label 'digital' makes marketers throw all leadership rules overboard. They shouldn’t.

The post Thomas Barta: Marketers must stop being digitally naïve appeared first on Marketing Week.

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

Iconosquare

by Joseph Carlini @ Social Media Marketing

When a company is using social media to market their product, they use many different platforms. Twitter, facebook, and Instagram are three of these platforms as examples. Using these platforms effectively can really help in growing awareness about a product … Continue reading

What We Can Learn From Dove's Marketing Strategies | Mechtronics

What We Can Learn From Dove's Marketing Strategies | Mechtronics


Mechtronics

Dove by Unilever has evolved to be one of the most trusted beauty product makers in the industry, appealing to women across the world.

Good Campaign of the Week: Saatchi & Saatchi “Open Your Eyes”

by D&AD @ Brandingmag

Gender equality may be a subject that’s on everyone’s minds in 2017, however, a new film directed Jake Dypka through Indy8, invites viewers to actually see a gender divide, through clever use of videography. “Open your eyes”, which debuted at Saatchi & Saatchi New Directors’ Showcase in June, examines stereotypes projected onto young boys and […]

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

The Music that Moves the City: San Francisco Opera Announces 2017-18 Season

by Rod Lemaire @ Mission Minded

Mission Minded is excited to share our design work in support of San Francisco Opera’s 2017-18 season. As Matthew Shilvock takes the helm as General Director, San Francisco Opera’s season campaign communicates the strong connection between the vitality of the arts and the vitality of San Francisco. “The City is in a great period of […]

The post The Music that Moves the City: San Francisco Opera Announces 2017-18 Season appeared first on Mission Minded.

Final Pitch Presentation: Level One Bar & Arcade

by ar223612 @ Ohio University Strategic Social Media

In order to celebrate Level One Bar & Arcade’s one year anniversary, we plan on executing a multi-step social media marketing campaign throughout the three months leading up to the celebration (mid September 2016). Starting in June, we intend to slowly roll out announcements for the weekend-long celebration across existing Level One social media accounts. […]

The Best of Global Digital Marketing in Manila, The Philippines

by Best Marketing @ Best Marketing

21st July 2016 In cooperation with Adobo Magazine  

Disconnecting to reconnect

by Mary Charleson @ Five-Minute Marketing

I’ve got a bit of a confession this week. May & June was a blur of emotion, filled with a frantic pace to tidy up my Mother’s affairs, plan several memorials, travel and keeping up with work commitments throughout. While I didn’t collapse in a heap, I likely should have, and whether I’m willing to […]

Kellogg’s

by Magda Adamska @ BrandStruck

Category: FMCG Food – cereals Owner of the brand: Kellogg Company Key competitors: Cheerios, Nestlé, Cinnamon Toast Crunch, Lucky Charms, Weetabix, Quaker

Artykuł Kellogg’s pochodzi z serwisu BrandStruck.

Fine Vines: Atlanta CMO Annual Social Highlights

by Lisa Nirell @ EnergizeGrowth

What do you get when you blend fun conversation, carefully selected wine pairings, and Balinese cuisine? A recipe for a highly memorable Atlanta CMO Annual Social! We celebrated our first year with our Marketing Leaders of Atlanta charter members. CMOs from QASymphony, Innovergent, Walker & Dunlop, iHealth Innovations, and others participated. Many joined me in sipping some […]

The post Fine Vines: Atlanta CMO Annual Social Highlights appeared first on EnergizeGrowth.

24 Questions to Clear Innovation Clutter

by Lisa Nirell @ EnergizeGrowth

What contributes to marketing overwhelm (other than the 7,000 products on the martech chart)? Overstuffed calendars. They create marketing innovation clutter, which hampers growth and competitive relevance. How crowded is your calendar? Among our CMO communities, the predominant cause of marketing innovation resistance is self-inflicted overwhelm. It’s insidious. I have found that it’s usually triggered […]

The post 24 Questions to Clear Innovation Clutter appeared first on EnergizeGrowth.

The Socially Conscious Consumer

by Nicole Friedrich @ Global Marketing Culture

Outsourcing has generally benefited companies in term of low costs and economies of scale. However, as consumers have been becoming more “socially conscious,” the tag “Made in China” could influence consumers purchasing behavior. Under the new Trump administration, it appears that outsourcing has become increasingly unpopular as well.  President Trump has openly criticized companies, such … Continue reading "The Socially Conscious Consumer"

Coca-Cola

by Caroline Federico @ Social Media Marketing

  One company that has achieved social media maturity is the Coca-Cola Company. Their innovative thinking has abled them to keep their traditional look, while adding a modern flare. Coca-Cola has achieved social maturity because they have worked hard to … Continue reading

Apple Iterates. What’s Important for Marketers?

by The Drum @ Insights

In its new Steve Jobs Theater, today Apple appropriately paid homage to its past while creating a future that has something compelling for consumers and for marketers. With its customary flair for presentations and tight narrative for announcing several new products, Apple iterated on its product lines with compelling additional features pushing users to upgrade. […]

The post Apple Iterates. What’s Important for Marketers? appeared first on Insights.

Dove Marketing: Real Beauty, Real Lessons

Dove Marketing: Real Beauty, Real Lessons


Business 2 Community

Dove just got real with their branding efforts. Though best known for soap, Dove has recently engaged in a Real Beauty campaign to fight against the unrealistic beauty standards set forth by the fash…

5 killer stats to start your week

by Leonie Roderick @ Marketing Week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

A letter to my culture interns, Jarvis and Donte

by Grant @ CultureBy – Grant McCracken

I have never had interns before. In fact, I thought there was something wrong with using them. But I now have two. I will call them Jarvis Rochford and Donte Cole. (Naturally, I can’t use their real names, so I asked the name generator in Scrivener to make suggestions. It would take me a very long time to […]

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed

by Ad Age @ Insights

When Microsoft announced it was acquiring LinkedIn for $26 billion last December, the tech world responded with a collective “Huh?” Why did the enterprise software giant want LinkedIn so badly, and why was it willing to pay so much? Did Microsoft have a secret plan to turn the social network for business professionals, which lost […]

The post Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed appeared first on Insights.

MARCOM CONTENT: How to attract new customers with an inbound content marketing program

by iMagiNation2016 @

                          If you’re new to the world of content marketing to generate in-bound leads, starting from scratch can seem a bit daunting.  But there are some tried and true methods that will get you from nothing.com to mycompany.com in no time.  Here are […]

A Quick Look at 'Real Beauty' | Astute Communications

A Quick Look at 'Real Beauty' | Astute Communications


Astute Communications

Soap. It’s probably not something you think about much. At least until you, or someone around you, has forgone using it for a few days. It’s something you need, not something you want, and as a result soap and other personal care products like it have become commoditized. Without effective branding, there is no incentive …

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

What Content Marketers Can Learn from China’s WeChat

by Spencer Smith @ Insights

If you haven’t already heard, the unthinkably popular app WeChat dominates life in China. Here in the States, we mostly depend on apps with singular purposes. There’s Lyft to get us around, Instagram to curate our lives, Seamless to order food. We’re trained to toggle between applications. It’s not like that in China. There’s just […]

The post What Content Marketers Can Learn from China’s WeChat appeared first on Insights.

Dove, please for the love of God, stop making videos and just make soap

Dove, please for the love of God, stop making videos and just make soap


The Daily Dot

Dove, please for the love of God, stop making videos and just make soap.

Home Depot’s international expansion in Mexico

by Lucy Nguyen @ Global Marketing Culture

In 1979, Bernie Marcus and Arthur Blank opened first Home Depot (HD) store in Atlanta, Georgia. The company is unique in selling a wide of product assortment, equipment, tools… With the idea of “Do-it-yourself” (DIY), the company’s consumers are homeowners who need tools and resources to install by themselves, professional customers who are contractors, interior … Continue reading "Home Depot’s international expansion in Mexico"

The Future of Cause Marketing

by Rachel Adrian @ JS Daw & Associates

Cause marketing has changed rapidly in recent years and these changes have the potential to impact their contribution to the... Read more »

The post The Future of Cause Marketing appeared first on JS Daw & Associates.

Can Dove carry the #RealBeauty legacy with Break the Rules? - Social Samosa

Can Dove carry the #RealBeauty legacy with Break the Rules? - Social Samosa


Social Samosa

For decades cosmetic, skincare, and fashion brands have peddled the notion that in order to look beautiful a woman has to conform

International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

by Charlotte Rogers @ Marketing Week

Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.

The post International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers appeared first on Marketing Week.

Johnson’s

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – baby care Owner of the brand: Johnson & Johnson Key competitors: Pampers, Huggies

Artykuł Johnson’s pochodzi z serwisu BrandStruck.

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?


DMN

Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale.

Dove: Body confidence campaigns prove our authenticity

Dove: Body confidence campaigns prove our authenticity


Marketing Week

Dove says it “walks the talk” when it comes to its body confidence campaigns, as it launches a toolkit to tackle body image anxiety among children.

McGraw-Hill Education

by Magda Adamska @ BrandStruck

Category: Education & art – educational resources; Media & entertainment – publishers Owner of the brand: Apollo Global Management, LLC Key competitors: Pearson, Kaplan, Cengage Learning, Houghton Mifflin Harcourt

Artykuł McGraw-Hill Education pochodzi z serwisu BrandStruck.

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall


Inc.com

Acceptance is one thing. Asking women to visually categorize their bodies is quite another.

How to Develop a Successful Business Growth Strategy

by Felicia Rosenzweig @ Prophet Thinking

Through market penetration and expansion, organizations can develop a business growth strategy that works in the long-term. Here’s how.

The post How to Develop a Successful Business Growth Strategy appeared first on Prophet Thinking.

Why are Korean cosmetics so successful?

by Lucy Nguyen @ Global Marketing Culture

Similar to other women in the world, American want their skin to be fresh, healthy and young looking. They seek natural skincare products to prevent the signs of aging and avoid harmful ingredients. They also use cleanse, toner, and mask for better results. However, it is not effective to just use skincare without knowing how … Continue reading "Why are Korean cosmetics so successful?"

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

by Mark Ritson @ Marketing Week

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

Black and Blue

by Rachel Fuhrman @ Social Media Marketing

White and gold or black and blue? This image was all over the internet and quickly become a hot topic of discussion. The seemingly meaningless photo was seen by so many that one company thought they could put it to … Continue reading

Why Marketing ROI Often Misses the Point

by Lisa Nirell @ EnergizeGrowth

It was a crisp fall day in October 2000. I was preparing for a big presentation to the leadership team in Microsoft’s Redmond, WA headquarters. As an outside consultant working for Siebel Systems, I needed to prove myself quickly, and demonstrate that we were generating a solid marketing ROI for them. This was an exciting […]

The post Why Marketing ROI Often Misses the Point appeared first on EnergizeGrowth.

Unilever

by Magda Adamska @ BrandStruck

Category: FMCG Food; FMCG Non-alcoholic beverages; FMCG Household products; FMCG Personal care & beauty Owner of the brand: Unilever Key competitors: Procter & Gamble, Nestlé, Colgate-Palmolive, The Kraft Heinz Company, Reckitt Benckiser Group

Artykuł Unilever pochodzi z serwisu BrandStruck.

American Airlines deploys London taxis to deliver real-time mobile ads

by @ Mobile Marketer - Latest News

Classic black cabs equipped with geofencing tech are raising awareness for the airline's 16 daily flights from London to New York.  

8 Steps to a Successful First 90 Days as a B2B CMO

by Bob Domenz @ Brandingmag

The role of Chief Marketing Officer, or any senior marketing position, is always a challenging one – and never more so than in the first 90 days. Whether you are a CMO or, as I have been, one of their trusted advisors, you know that preparing for and working through this initial stage is critical. […]

Mark Ritson: Google’s lack of transparency should have us all worried

by Mark Ritson @ Marketing Week

Google's corporate mission that suggests openness and transparency is at direct odds with its actions.

The post Mark Ritson: Google’s lack of transparency should have us all worried appeared first on Marketing Week.

Amazon reveals how it thinks about advertising

by Sarah Vizard @ Marketing Week

The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not just as a sales tool.

The post Amazon reveals how it thinks about advertising appeared first on Marketing Week.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

The Best of Global Digital Marketing in Taipei, Taiwan

by Best Marketing @ Best Marketing

9th December 2016 

#ThinkContent London 2017

by Nikki Katzur @ Insights

Within the last five years, the content marketing industry has experienced incredible change. Historically, success has been defined and measured by pageviews, vanity brand metrics, engagement, and attention time. While these metrics are important, they do little to drive business action that ties content marketing to ROI. The time is now for marketers to force change […]

The post #ThinkContent London 2017 appeared first on Insights.

Victoria’s Secret

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; Retail – fashion stores, e-retail; FMCG Personal care & beauty – body care, fragrances Owner of the brand: L Brands Inc. Key competitors: Aerie, Agent Provocateur, Triumph International, Intimissimi

Artykuł Victoria’s Secret pochodzi z serwisu BrandStruck.

Good Campaign of the Week: Under Armour “Unlike Any”

by D&AD @ Brandingmag

No brand quite does empowerment like Under Armour. It makes sense that a brand the sells sportswear would want to partner with sports personalities, but Under Armour seems to get beneath the surface of what makes these sports stars who they are, and this is undoubtedly their USP. In this latest campaign, “Unlike Any” celebrates […]

Mission Minded Wins National Marketing Awards

by Rod Lemaire @ Mission Minded

Mission Minded won Gold and Silver Brilliance Awards this week for our work on Marin Academy’s Website and Drew School’s Admissions Video in a national competition hosted by InspirED School Marketers. We feel so lucky to have had the chance to lead the rebranding efforts for these two extraordinary schools. Each project was a joy […]

The post Mission Minded Wins National Marketing Awards appeared first on Mission Minded.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

Hootsuite

by Anne Smith @ Social Media Marketing

Social media management tools have become so popular and many companies rely on these tools.  Hootsuite is a social media monitoring tool that provides social media metrics.  Social media metrics are very important because they increase engagement, customer traffic, and … Continue reading

Marketoonist on PowerPoint pitches

by Tom Fishburne @ Marketing Week

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

The post Marketoonist on PowerPoint pitches appeared first on Marketing Week.

#KeysToColumbus

by alexandriaschell @ Ohio University Strategic Social Media

Our campaign is centered on a new Twitter account, @JoinUSColumbus, and a new hashtag, #KeystoColumbus. The overarching goal of the campaign is to increase awareness of the Certified Tourism Ambassador program in Columbus, while the more specific objective is to obtain 3,000 followers on the new Twitter account. We aim to reach 3,000 followers for […]

How Dove is keeping its message fresh

How Dove is keeping its message fresh


strategy

The brand's latest campaign uses real Canadian stories to combat social norms around women's looks.

Morrisons on how staff are inspiring both its marketing and turnaround

by Thomas Hobbs @ Marketing Week

Morrisons' top marketer discusses the brand's ongoing turnaround, the Amazon deal and his expectations for Christmas.

The post Morrisons on how staff are inspiring both its marketing and turnaround appeared first on Marketing Week.

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence


GFluence

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.The Original Dove Real Beauty CampaignIt all started in 2003 in the UK. Remember these billboards?Source: Creativebrief.comSince then [...] Read more

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

Good Campaign of the Week: Keep Going #LikeAGirl

by D&AD @ Brandingmag

Always have proven once again that they are part of a unique collection of brands that care about young girls as well as selling products with their latest “#LikeAGirl” campaign. The multi-award-winning, original campaign came out three years ago, and it could have been enough to cement the brand as a clever and innovative thinker. […]

Four Steps to Building a Strong Partnership Culture

by Rachel Adrian @ JS Daw & Associates

By Jocelyne Daw “Culture eats strategy for breakfast” is management guru, Peter Drucker’s most famous quote.  Nowhere is this truer... Read more »

The post Four Steps to Building a Strong Partnership Culture appeared first on JS Daw & Associates.

COSI Proposal

by Jonah Ort @ Ohio University Strategic Social Media

After a thorough analysis, it is clear that COSI’s social media presence needs improving as a whole. We decided it was necessary to restructure the initial objective of the analysis from increasing awareness of one event, Up All Night, to increasing the awareness of all events at COSI. We plan to do this multiple different […]

The Best How-to Advice from Content Marketing World 2017

by Heather Eng @ Insights

For many content marketers, Labor Day means that it’s time to pack our bags and head to Cleveland for Content Marketing World.  This year, NewsCred returned to the industry’s largest conference as a platinum sponsor, giving us the opportunity to fuel attendees with free, local, pour-over coffee and learn what issues are most pressing for content marketers […]

The post The Best How-to Advice from Content Marketing World 2017 appeared first on Insights.

Lynx

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – body care, deodorants, fragrances, hair care Owner of the brand: Unilever Key competitors: Nivea, L’Oréal, Gillette, Old Spice

Artykuł Lynx pochodzi z serwisu BrandStruck.

Twitter CEO promises overhaul of ‘clunky’ ad offering

by Sarah Vizard @ Marketing Week

Twitter's boss Jack Dorsey admits the platform hasn't done enough to differentiate its ad product or prove to advertisers that it works.

The post Twitter CEO promises overhaul of ‘clunky’ ad offering appeared first on Marketing Week.

A case study in integration: The Dove Campaign For Real Beauty | Marketing Magazine

A case study in integration: The Dove Campaign For Real Beauty | Marketing Magazine


Marketing Magazine

.This article is available to Members of Marketing Pro. Please sign in or register.. . . .

Always

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – feminine care Owner of the brand: Procter & Gamble Co. Key competitors: Carefree, Bodyform, Kotex, o.b., Stayfree

Artykuł Always pochodzi z serwisu BrandStruck.

#speakbeautiful

by Rachel Fuhrman @ Dove – Social Media Marketing

Dove is a skincare company with a mission that is far from solely focused on the skin deep surface. Dove has made itself a leader in the movement for women empowerment and self confidence. The company has been able to … Continue reading

Under Armour

by Anne Smith @ Social Media Marketing

Cross discipline social media teams are very crucial because they can promote your brand and service clients.  It’s important to establish a team and work together in social media.  Majority of Under Armour’s success is because they spend time learning how their … Continue reading

Glenn Avenue Soap Company Campaign Proposal

by Kelsey Miller @ Ohio University Strategic Social Media

Our ultimate goal for Glenn Avenue Soap Company is to increase social media following by incorporating our client more into the local community of Columbus and increasing brand loyalty and recognition. We developed three different tactics that incorporate this goal and help accomplish it. Each tactic brings our brand into the community, encourages following, and […]

Apple, Nike, BT Sport: The top 10 YouTube ads in August

by Leonie Roderick @ Marketing Week

The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.

The post Apple, Nike, BT Sport: The top 10 YouTube ads in August appeared first on Marketing Week.

Roberto Cavalli

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Clessidra SGR S.p.A. (90%) and Roberto Cavalli (10%) Key competitors: Gucci, Valentino, Versace, Prada, Armani, Dolce & Gabbana

Artykuł Roberto Cavalli pochodzi z serwisu BrandStruck.

Dove’s Emphasis on a Culture’s “Real Beauty”: A Comparative and Critical Analysis of American and Chinese Dominant Ideologies Revealed within Marketing Strategy (PDF Download Available)

Dove’s Emphasis on a Culture’s “Real Beauty”: A Comparative and Critical Analysis of American and Chinese Dominant Ideologies Revealed within Marketing Strategy (PDF Download Available)


ResearchGate

Official Full-Text Paper (PDF): Dove’s Emphasis on a Culture’s “Real Beauty”: A Comparative and Critical Analysis of American and Chinese Dominant Ideologies Revealed within Marketing Strategy

Uber brand takes another hit as it loses London licence

by Sarah Vizard @ Marketing Week

Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.

The post Uber brand takes another hit as it loses London licence appeared first on Marketing Week.

How to Create New Business Opportunities through Content Marketing

by Ryan Stout @ Astute Communications

If generating quality leads through your website and social media channels seems like a pipe dream, then this is the article for you. Implementing a Content Marketing strategy is one of the most effective ways to create sales opportunities for your company. Here’s how to do it. “Plans are nothing, planning is everything.” – Dwight D. […]

The post How to Create New Business Opportunities through Content Marketing appeared first on Astute Communications.

Rag-O-Rama and The Salvation Army join together for Spring Cleaning

by reagancanaday @ Ohio University Strategic Social Media

According to Brand Bastion Incorporated, the role of social media in retail marketing has massively increased over the last 10 years. In an article, they found that social media drives more retail traffic than any other channel while building and maintaining brand reputation, while acquiring and maintaining consumers (Brand Bastion, 2014). Based on this information, […]

Why Marketers Need to Think About “Killing Marketing”

by Lisa Kalscheur @ Insights

In their new book, “Killing Marketing,” authors Joe Pulizzi and Robert Rose advocate doing exactly that: Destroying marketing as we know it and rebuilding it as a more effective and sustainable model. As a marketer who’s been in the field for 15 years, I was initially skeptical. I felt that I’d violently disagree with whatever […]

The post Why Marketers Need to Think About “Killing Marketing” appeared first on Insights.

Diesel

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: OTB Group Key competitors: Levi’s, Wrangler, Pepe Jeans, Lee

Artykuł Diesel pochodzi z serwisu BrandStruck.

Deliciously Ella on her ‘unusual’ approach to marketing

by Michael Barnett @ Marketing Week

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

Procter & Gamble

by Magda Adamska @ BrandStruck

Category: FMCG Household products; FMCG Personal care & beauty Owner of the brand: Procter & Gamble Co. Key competitors: Unilever, Colgate-Palmolive, Reckitt Benckiser Group

Artykuł Procter & Gamble pochodzi z serwisu BrandStruck.

Spredfast

by Caroline Federico @ Social Media Marketing

  There are many different social media monitoring tools that companies can have easy access to. However, throughout my research there was one tool that specifically stood out to me. This social media monitoring tool is called Spredfast. This tool is used … Continue reading

Pearson

by Magda Adamska @ BrandStruck

Category: Education & art – educational resources, schools & universities; Media & entertainment – publishers Owner of the brand: Pearson PLC Key competitors: McGraw-Hill Education, Kaplan, Cengage Learning, Houghton Mifflin Harcourt

Artykuł Pearson pochodzi z serwisu BrandStruck.

Does Multicultural Still Matter? Branding Roundtable No. 33

by Chuck Kent @ Brandingmag

What happens in branding when the world backs away from what brand marketers once embraced (or claimed to embrace) almost as a given: the inclusion of and appeal to multiple ethnicities, lifestyles, and nationalities? Specifically, what is happening now, given the Western world’s political and societal retreat from multiculturalism to “me-first-ism” (witness Brexit, the Trump […]

ROI Measurement Framework [FREE TEMPLATE]

by Liam Moroney @ Insights

Developing a measurement framework is a necessary step for proving the value of your content marketing program. This framework provides not only a clear road map toward measuring program ROI, but it also helps you define every step of that road map through KPIs, technologies, and dependencies. For a step-by-step guide on how to fill […]

The post ROI Measurement Framework [FREE TEMPLATE] appeared first on Insights.

The Best of Global Digital Marketing in Mumbai, India

by Best Marketing @ Best Marketing

18th October 2016

Donate Life America Campaign Pitch

by Emily Barber @ Ohio University Strategic Social Media

“You never think it will happen to you.” This mindset gives us the courage to take risks, but it can also prevent us from taking action. Organ donation is a tough subject to approach, but what if we changed that? What if audiences of Donate Life knew exactly why organ donation was important and how […]

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

by lauraalfonso @ Critical Analysis Essay- UNIV 200

dove.us What does beauty mean? The answer to this question may depend on many variables. The interpretation of beauty is subjective to various factors, such as culture, age,...

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates


JS Daw & Associates

By Isobel Chiang They say necessity is the mother of invention (humans required a more efficient mode of locomotion, so... Read more »

Stereotypical TV ads ‘causing resentment’ among consumers

by Leonie Roderick @ Marketing Week

TV advertising still relies too heavily on outdated stereotypes, new research suggests.

The post Stereotypical TV ads ‘causing resentment’ among consumers appeared first on Marketing Week.

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

MIFF’s Emotional Trailer from Australia Wins The Best of Global Digital Marketing Awards in April

by Best Marketing @ Best Marketing

Here’s the Top 3 of April 2016:

  1. Melbourne International Film Festival’s Emotional Trailer by McCann Melbourne
  2. KFC’s How KFC Won with China’s Gamers by Mindshare
  3. Tokopedia’s Beyond the Banner by Iris Worldwide Indonesia
Read More…

BoomTown boosts revenue 20% with Facebook voice insights

by @ Mobile Marketer - Latest News

The real estate software company was able to attribute phone calls to its Facebook ads, ultimately leading to a boost in revenue and ROI. 

Amazon Whole Foods Survey: Price Drops Could Make Major Impact

by Anne Pilon @ AYTM

It’s only been a couple of months since Amazon announced plans to buy Whole Foods. But the internet mega retailer is already making changes, starting with a series of price cuts in Whole Foods stores in an effort to make … Continue reading

The post Amazon Whole Foods Survey: Price Drops Could Make Major Impact appeared first on AYTM.

Dove campaign reflects a beautiful strategy

Dove campaign reflects a beautiful strategy


Marketing Magic

Written by Shirley Lichti, for The Record, June 21 , 2006

Is there opportunity lurking in that mailbox?

by Mary Charleson @ Five-Minute Marketing

While I’m a huge believer in social media as a great outreach and engagement tool, I happen to think that your physical mail box, while increasingly lonely these day, might be strategically an opportunity right now. Simply put, your online email and social media feeds are getting jammed, and you mailbox is empty. Empty except […]

Customizable Quick Service Survey: Customization Seen as a Plus, Not Necessity

by Anne Pilon @ AYTM

According to QSR Magazine, customization is a major factor for a lot of today’s restaurant consumers. People who visit quick service or fast casual eateries want the option to build their own dish with all their own custom ingredients and … Continue reading

The post Customizable Quick Service Survey: Customization Seen as a Plus, Not Necessity appeared first on AYTM.

Miu Miu

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Prada SpA Group Key competitors: Louis Vuitton, Gucci, Hermès, Ralph Lauren

Artykuł Miu Miu pochodzi z serwisu BrandStruck.

Five tips to earn FREE publicity (#4 is your secret weapon!)

by Mary Charleson @ Five-Minute Marketing

This week our theme is earned media. It’s certainly a topic dear to my heart (filling an entire module in my course “Marketing with Media: Spend less time, get more results”) But the reason I want to share some tips is because several of you have asked about it in sessions this week, and I […]

Nike

by Joseph Carlini @ Social Media Marketing

A company that has really come together and started to use social media effectively is Nike. While nike is already a really big name, they still have competitors and they are using Facebook very effectively to market their products. When … Continue reading

The Best of Global Digital Marketing in Istanbul, Turkey

by Best Marketing @ Best Marketing

4th May 2016 In cooperation with IAB Turkey

Facebook, Uber, Evans Cycles: Everything that matters this morning

by Marketing Week Reporters @ Marketing Week

Our round-up of all the marketing news this morning.

The post Facebook, Uber, Evans Cycles: Everything that matters this morning appeared first on Marketing Week.

Facebook Insights

by Shaun Verma @ Social Media Marketing

It is no secret that Facebook is the center of most social media marketing efforts. Given that 71% of online adults use Facebook, many companies have their largest pushes on this platform. That is why Facebook Insights, the built in … Continue reading

3 Ways to Use Recipes in Your Marketing

by Roseanne Luth @ Brandingmag

As any marketer for food brands knows, grocery e-commerce is taking off. It was big news when Amazon recently acquired Whole Foods, a move to compete with Walmart. It marks an important shift in the grocery sector, where grocery retailers can no longer rely on either brick-and-mortar stores or e-commerce, but need both. Grocery shopping […]

Tagging your posts to drive search

by Mary Charleson @ Five-Minute Marketing

Last weeks topic really resonated. I shared how I believe there is a huge underutilized opportunity lurking in your mailbox these days as online and social media feeds get more and more jammed and your physical mailbox is often empty. Link HERE for the full article. As a result of that post, a number of […]

Burberry

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel, FMCG Personal care & beauty – fragrances, make-up; Retail – fashion stores, e-retail Owner of the brand: Burberry Group plc Key competitors: Louis Vuitton, Hermès, Gucci, Prada, Ralph Lauren

Artykuł Burberry pochodzi z serwisu BrandStruck.

Gillette and Nike in Islamic culture

by Lucy Nguyen @ Global Marketing Culture

As a part of Islamic religion, Iran men consider beard as a natural beauty that shows respect and power. Moreover, it is used to differentiate between men and women, “Indeed the benefits of the beard being specifically associated to the male and not the female points to the fact that, respect, male beauty and esteem … Continue reading "Gillette and Nike in Islamic culture"

Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel

by Sarah Vizard @ Marketing Week

Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.

The post Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel appeared first on Marketing Week.

Will Italian consumers accept Starbucks in Milan?

by Nicole Friedrich @ Global Marketing Culture

Italian consumers value their café culture. A recent report states that Italians drink approximately 600 cups of coffee a year and their consumption will continue to increase. Italy appears to be the perfect market for Starbucks to enter. They are the largest coffee market in the world ($10 billion) and Italians consume 4.6% of the … Continue reading "Will Italian consumers accept Starbucks in Milan?"

University of Georgia and AYTM Partner to Further Enhance the Master of Marketing Research Program

by Astrid Phillips Mayer @ AYTM

AYTM is proud to announce that we’re the newest advisory board member and partner of the globally-renowned Master of Marketing Research (MMR) program at the University of Georgia’s Terry College of Business. The partnership is focused on bringing our world-class … Continue reading

The post University of Georgia and AYTM Partner to Further Enhance the Master of Marketing Research Program appeared first on AYTM.

What We Can Learn From Dove's Marketing Strategies | Mechtronics

What We Can Learn From Dove's Marketing Strategies | Mechtronics


Mechtronics

Dove by Unilever has evolved to be one of the most trusted beauty product makers in the industry, appealing to women across the world.

Nestlé

by Magda Adamska @ BrandStruck

Category: FMCG Food – baby food, cereals, dairy, confectionery and chocolate, desserts & ice creams; FMCG Non-alcoholic beverages – soft drinks, coffee, water Owner of the brand: Nestlé S.A. Key competitors: Kellogg’s, Danone, Cadbury, Hershey’s, Snickers, Milka, Jacobs, Tchibo, Lipton, Aquafina, Dasani, Evian

Artykuł Nestlé pochodzi z serwisu BrandStruck.

Social Purpose Marketing for Behaviour Change

by Rachel Adrian @ JS Daw & Associates

By Rachel Adrian Recent years have seen a huge increase in companies getting involved in social purpose marketing. Rather than... Read more »

The post Social Purpose Marketing for Behaviour Change appeared first on JS Daw & Associates.

Global Consumer Behavior In the Electric Vehicle Market

by Nicole Friedrich @ Global Marketing Culture

As a California resident, it is difficult not to notice the Tesla Supercharger stations on Highway 5 as well as electric vehicle charging stations at supermarkets and university parking lots. Although gas prices are currently low, Californian consumers still seem interested in purchasing hybrid and electric vehicles (EV). During my travels abroad, I also noticed … Continue reading "Global Consumer Behavior In the Electric Vehicle Market"

Real Beauty? Measuring the Dove Marketing Program's Success

Real Beauty? Measuring the Dove Marketing Program's Success


EnergizeGrowth

More than 10 years after its debut, the Dove Real Beauty program remains a marketing icon and a source of controversy. What did it accomplish?

You Are More Beautiful Than You Think

by Kaitlin @ Dove – Social Media Marketing

According to Li and Bernoff, “Groundswell is as a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Groundswell fundamentally changes how companies relate to their … Continue reading

NewsCred Analytics Update: How We Measure High-Value Conversions, Revenue + More

by Asif Rahman @ Insights

We live in the age of content marketing. At some point every day, we open our laptops or tap on our phones to read another enticing piece of content that we just can’t ignore. According to Forrester estimates, U.S. marketers, alone, spent nearly $10 billion on content creation in 2016. With so much money and […]

The post NewsCred Analytics Update: How We Measure High-Value Conversions, Revenue + More appeared first on Insights.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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