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Dove Campaign

New Dove Campaign for Shaped Bottles Gets Backlash

New Dove Campaign for Shaped Bottles Gets Backlash


NBC Bay Area

Dove debuted six body wash bottles in different shapes and sizes as part of the company's latest campaign to celebrate women and their bodies.But rather than celebrate the campaign, social media handed Dove a...

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall


Inc.com

Acceptance is one thing. Asking women to visually categorize their bodies is quite another.

55 agencies with 120 projects enter BalCannes 2017

by Gašper @ Marketing magazin

This year’s BalCannes entries will be judged by separate panels of judges, consisting of marketers (clients), journalists and agency representatives. As every year, the best 25 campaigns will be chosen among submitted entries. Yet for the first time in BalCannes history, top 25 list will be presented by each of three juries on 22 September […]

The post 55 agencies with 120 projects enter BalCannes 2017 appeared first on Marketing magazin.

Dove: Body confidence campaigns prove our authenticity

Dove: Body confidence campaigns prove our authenticity


Marketing Week

Dove says it “walks the talk” when it comes to its body confidence campaigns, as it launches a toolkit to tackle body image anxiety among children.

As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster

by Dale Buss @ brandchannel:

DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome

The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.

POWERFUL: Dove Tells Women “You Are More Beautiful Than You Think” In New Campaign

POWERFUL: Dove Tells Women “You Are More Beautiful Than You Think” In New Campaign


HelloBeautiful

Dove is empowering women to see themselves in “a world where beauty is a source of confidence, not anxiety.” In a new ad, as part of Dove’s Real Beauty Sketches campaign, the pers…

7 SFW Examples Of How Pornhub Generates Word-Of-Mouth

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Marketers have long embraced the adage “Sex Sells” but only very recently have they had to ponder what “Sells Sex”. The most difficult question here is… how do you get people talking about porn? Despite its gradual ascension from taboo into the mainstream, porn isn’t something most people talk about having lunch with the in-laws […]

The post 7 SFW Examples Of How Pornhub Generates Word-Of-Mouth appeared first on Word-of-Mouth and Referral Marketing Blog.

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

Dove

Dove


O&M UK

Dove

Tom Brady Shows Subtle Support for NFL Players’ Protest Following ‘Friend’ Trump’s Controversial Comments

Tom Brady Shows Subtle Support for NFL Players’ Protest Following ‘Friend’ Trump’s Controversial Comments

by Stephanie Petit @ PEOPLE.com

Tom Brady has joined his fellow NFL players in their displays of unity following President Donald Trump’s recent railing against NFL player Colin Kaepernick and other players who kneel during the national anthem during games.

The New England Patriots quarterback, 40, shared a photo on Instagram Sunday showing him and teammate James White during a game.

“Strength. Passion. Love. Brotherhood. Team. Unity. Commitment. Dedication. Determination. Respect. Loyalty. Work,” he captioned the image, adding the hashtag #nflplayer.

Brady also reacted to a photo posted by Aaron Rodgers, which featured the Green Bay Packers quarterback kneeling with other players. The five-time Super Bowl champion commented with a simple arm flexing emoji.

Brady said last October that he considers Trump a friend.

The two met in 2002 — just as Brady claimed his first Super Bowl title, reports CBS Sports. He was hired by Trump’s organization as a judge on the Miss USA pageant, and the two have remained supportive of one another through the years.

“I met him probably 15, 16 years ago,” Brady said of Trump. “We’ve played golf together many, many times and I’ve always had a good time with him. He’s been a friend of mine.”

RELATED VIDEO: Diddy Tells NFL Players to ‘Stand Up for Each Other’ After Trump’s Colin Kaepernick Tirade

During a rally speech in Alabama on Friday, Trump stated, “Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, say, ‘Get that son of a b–ch off the field right now. Out, you’re fired.’”

He followed this up by pouring more gasoline on the fire with a series of tweets. “If a player wants the privilege of making millions of dollars in the NFL, or other leagues, he or she should not be allowed to disrespect…our Great American Flag (or Country) and should stand for the National Anthem,” he wrote. “If not, YOU’RE FIRED. Find something else to do!”

Numerous celebrities — including Diddy — have also joined in standing behind the players, causing a resurgence of the #TakeAKnee hashtag on social media.

In August 2016, San Francisco 49ers quarterback Colin Kaepernick made headlines — and sparked a movement — when he took a knee during the national anthem.

“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color,” Kaepernick said at the time. “To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.”

On Sunday, multiple players on both the Baltimore Ravens and Jacksonville Jaguars took a knee during the national anthem. Others, including coaches, linked arms on the sideline in solidarity.

Jaguars owner Shad Khan, the only minority owner in the NFL, stood and linked arms with players Marcedes Lewis and Telvin Smith.

RELATED VIDEO: Watch: Natasha Stoynoff Breaks Silence, Accuses Donald Trump of Sexual Attack

USA Today reports Khan donated $1 million to Trump’s presidential campaign. Later on Sunday, Khan released a statement saying that it was a privilege to stand with his players.

“Our team and National Football League reflects our nations, with diversity coming in many forms — race, faith, our views and our goals,” Khan said. “We have a lot of work to do and we can do it, but the comments by the President make it harder. That’s why it’s important for us, and personally for me, to show the world that even if we may differ at times, we can and should be united in the effort to become better as people and a nation.”


How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog


Word-of-Mouth and Referral Marketing Blog

Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. There wasn’t much of a corporate strategy …

Dove flips #MannequinChallenge in extension of Real Beauty campaign

Dove flips #MannequinChallenge in extension of Real Beauty campaign


The Drum

Dove has continued its ‘Real Beauty’ campaign with a film inspired by the Mannequin Challenge craze on Facebook, which sees people imitate mannequins and freeze as a camera weaves around the scene.

Dove starts body positivity campaign featuring women from diverse backgrounds

Dove starts body positivity campaign featuring women from diverse backgrounds


latimes.com

The Dove campaign features 32 real women across ages and nationalities to show a diverse range of beauty.

Dove’s ‘real beauty bottles’ campaign gets backlash

Dove’s ‘real beauty bottles’ campaign gets backlash


NBC News

Released in the U.K., Dove’s new “real beauty bottles” are meant to evoke the body types of real women. But the reaction on social media wasn’t pretty. TODAY’s Dylan Dreyer reports from the Orange Room.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

New DQ Campaign Spikes Merriam Webster Traffic

by Editor @ Diverge

What is a “cloche?” A new Dairy Queen Ad has sent many curious viewers to an unexpected place, the dictionary. ...

The post New DQ Campaign Spikes Merriam Webster Traffic appeared first on Diverge.

Dove

Dove


Unilever USA

Discover the dove® difference

Dove Launches New Campaign for Newly Introduced Baby Dove Line

Dove Launches New Campaign for Newly Introduced Baby Dove Line


Diverge

In its 60th anniversary year, Dove has decided to launch Baby Dove, a baby care range of products that represent the true Dove brand. The baby products aim to go beyond mildness to help replenish essential

Dove Wants Women to Redefine Beauty

Dove Wants Women to Redefine Beauty


Motto

They want you to #RaisetheBeautyBar

How to Tell a Story With Your Marketing

by admin @ Elevate Promo

Everyone loves a good story. Ever since you were a young child, you could sit captivated by a story. Why? A good story makes you feel something, pulling at your emotions. These emotions could be absolutely anything. A marketing campaign should always strive to tell a story. Whether it’s through a video, a blog post, […]

Life’s too short to not change your job

by Gašper @ Marketing magazin

According to the agency, the main idea lies behind an insight that more than 80 percent of Serbians are frustrated with their current job. Job change presents the fourth biggest change in their life. How to encourage the individuals to get their life in order and change their job. The campaign features well known figures from […]

The post Life’s too short to not change your job appeared first on Marketing magazin.

How beauty giant Dove went from empowering to patronising

How beauty giant Dove went from empowering to patronising


the Guardian

The £3bn toiletries brand was one of the first brands to embrace ‘femvertising’, but its body-shaped bottles have been roundly ridiculed. Can it repair the damage?

dove’s beautiful corporate social responsibility

by Cory Richardson @ 602 Communications

The post dove’s beautiful corporate social responsibility appeared first on 602 Communications.

Dove Campaign For Real Beauty

Dove Campaign For Real Beauty


Chris Stenberg Photography

We live in a world of images and icons. This is true, whether you like it or not. Many of these images are modified to sell a certain idea, or an ideal look. Much ink, digital or otherwise, has been spilled over the effects of over-glamorizing the female form, and the media's responsibility

Dove ripped apart for latest #RealBeauty campaign featuring curvy bottles

Dove ripped apart for latest #RealBeauty campaign featuring curvy bottles


AOL.com

'You're a straight up b---- if you buy the skinny Dove bottle.'

Shawn Dove | Campaign for Black Male Achievement

Shawn Dove | Campaign for Black Male Achievement


Campaign for Black Male Achievement

Shawn Dove serves as the CEO of the Campaign for Black Male Achievement (CBMA), a national membership organization dedicated to ensuring the growth, sustainability and impact of leaders and organizations focused on improving the life outcomes of America’s Black men and boys. Started by the Open Society Foundations in 2008 as the nation’s largest philanthropic initiative on this issue, Dove’s stellar management has propelled CBMA into becoming an independent entity, growing its membership to more than 5,200 leaders representing over 2,700 organizations nation-wide. For more than a decade, Dove has demonstrated catalytic leadership in helping to establish and develop the field of Black Male Achievement. He has served as a lead organizer of the Executives’ Alliance to Expand Opportunities for Boys & Young Men of Color; brokered a partnership between Open Society Foundations, Bloomberg Philanthropies and the City of New York to launch the Young Men’s Initiative; and helped seed the launch of the White House’s My Brother’s Keeper Initiative. Under Dove’s direction, CBMA’s efforts led to the creation of the nation’s first-ever Black Male Achievement fellowship for social entrepreneurs in partnership with Echoing Green, and played a key role in the formation of Cities United, a national strategy that facilitates partnerships between mayors, municipal leaders and community-based organizations to eliminate violent deaths of Black men and boys in over 50 cities. Prior to heading up the Campaign for Black Male Achievement, Dove held over 20 years of leadership experience as a youth development professional, community-builder and advocate for children and families. He began his professional career as Executive Director of The DOME Project, a NYC-based youth development organization. Before joining the Open Society Foundations to launch CBMA Dove served as Director of Youth Ministries for First Baptist Church of Lincoln Gardens in Somerset, NJ, where he managed the 7,000-member institution’s youth development initiatives, strategic partnerships and cross-ministry collaborations. Dove also served as the New York Vice President for MENTOR/National Mentoring Partnership, during which time he successfully doubled the organization’s membership of mentoring programs and created The Male Mentoring Project, a city-wide public awareness and recruitment strategy to grow more African American and Latino male mentors in New York City. He was also Program Director of the Harlem Children Zone-operated Countee Cullen Community Center (one of New York City's first Beacon Schools) and helped spearhead the launch of HCZ’s Fitness & Nutrition Center. Throughout his career, Dove has continued to leverage his passion for writing and publishing to create a platform for voices otherwise not heard. During his decade of service at the Harlem Children's Zone, Dove became the founding editor-in-chief of Harlem Overheard, an award-winning youth-produced newspaper. He is also the founding publisher and editor-in-chief of Proud Poppa, a quarterly community-empowerment publication launched in 2006 to celebrate, elevate and replicate fatherhood success principles in the Black community. Dove is a recipient of the Charles H. Revson Fellowship at Columbia University and was awarded a 2014 Prime Movers Fellowship for social movement leaders. He was an Ebony Magazine Power 100 awardee in 2015. Shawn Dove earned a BA in English from Wesleyan University and is a graduate of Columbia University Business School's Institute for Not-for-Profit Management. Dove currently lives in New Jersey with his wonderful wife and four amazing children.

Dove's ridiculous new body wash bottles are the apotheosis of its "real beauty" campaigns

Dove's ridiculous new body wash bottles are the apotheosis of its "real beauty" campaigns


Quartz

All soap bottles—I mean, women—are beautiful as they are.

Shonda Rhimes’ new gig: creative director for Dove campaign

Shonda Rhimes’ new gig: creative director for Dove campaign


Page Six

“I love the idea that their mission is about showing women as they really are, so the idea of serving as creative director for a campaign such as this felt really natural,” the producer said.

Irish mum HITS BACK at the new Dove Baby campaign

Irish mum HITS BACK at the new Dove Baby campaign


My Little Babog

In case you've been living under a rock, you may have missed the new Dove Baby campaign.

Take a Knee: NFL Players Show United Front Against Trump by Kneeling and Locking Arms During National Anthem

Take a Knee: NFL Players Show United Front Against Trump by Kneeling and Locking Arms During National Anthem

by Stephanie Petit @ PEOPLE.com

Before facing off in London, multiple players on both the Baltimore Ravens and Jacksonville Jaguars took a knee during the national anthem on Sunday.

The athletes, appearing to take a united stance against President Donald Trump’s recent railing against NFL player Colin Kaepernick and other players kneeling during the “Star Spangled Banner,” linked arms with each other at Wembley Stadium. Ravens coach John Harbaugh and Jaguars coach Doug Marrone stood with their team as well as their coaching and medical staffs during the anthem.

Jaguars owner Shad Khan, the only minority owner in the NFL, stood and linked arms with players Marcedes Lewis and Telvin Smith.

USA Today reports Khan donated $1 million to Trump’s presidential campaign. Later on Sunday, Khan released a statement saying that it was a privilege to stand with his players.

“Our team and National Football League reflects our nations, with diversity coming in many forms — race, faith, our views and our goals,” Khan said. “We have a lot of work to do and we can do it, but the comments by the President make it harder. That’s why it’s important for us, and personally for me, to show the world that even if we may differ at times, we can and should be united in the effort to become better as people and a nation.”

According to ESPN, the Ravens had seven players who took a knee: Terrell Suggs, C.J. Mosley, Za’Darius Smith, Mike Wallace, Tony Jefferson, Anthony Levine and Lardarius Webb. About 10 Jaguars knelt, including Jalen Ramsey, A.J. Bouye, Calais Campbell, Yannick Ngakoue, Malik Jackson, Tashaun Gipson and Leonard Fournette. It is thought to be the largest number of players who have knelt during the national anthem during a NFL game.

“We recognize our players’ influence,” said Ravens owner Steve Bisciotti in a statement. “We respect their demonstration and support them 100 percent. All voices need to be heard. That’s democracy in its highest form.”

During a rally speech in Alabama on Friday, Trump stated, “Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, say, ‘Get that son of a b–ch off the field right now. Out, you’re fired.’”

He followed this up by pouring more gasoline on the fire with a series of tweets. “If a player wants the privilege of making millions of dollars in the NFL, or other leagues, he or she should not be allowed to disrespect…our Great American Flag (or Country) and should stand for the National Anthem,” he wrote. “If not, YOU’RE FIRED. Find something else to do!”

Numerous celebrities — including Diddy — have also joined in standing behind the players, causing a resurgence of the #TakeAKnee hashtag on social media.

RELATED VIDEO: Diddy Tells NFL Players to ‘Stand Up for Each Other’ After Trump’s Colin Kaepernick Tirade

 

On Saturday morning, NFL commissioner Roger Goodman, responded to Trump’s comments.

“The NFL and our players are at our best when we help create a sense of unity in our country and our culture,” Goodman said. “There is no better example than the amazing response from our clubs and players to the terrible natural disasters we’ve experienced over the last month.

“Divisive comments like these demonstrate an unfortunate lack of respect for the NFL, our great game and all of our players, and a failure to understand the overwhelming force for good our clubs and players represent in our communities,” he said.

RELATED VIDEO: Natasha Stoynoff Breaks Silence, Accuses Donald Trump of Sexual Assault

In August 2016, San Francisco 49ers quarterback Colin Kaepernick made headlines — and sparked a movement — when he took a knee during the national anthem.

“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color,” Kaepernick said at the time. “To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.”


Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia

Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia


brandchannel:

Dove partners with Coles Australia to bring self-esteem workshops to girls, illustrating need with ad campaign showing girls' negative search queries

Dove Campaigns

Dove Campaigns


Dove US

Learn more about Dove campaigns here and watch your favorite videos from Real Beauty Sketches to Choose Beautiful.

Dove's "Campaign for Real Beauty" Is the Campaign of 21st Century - Marketing magazin

Dove's "Campaign for Real Beauty" Is the Campaign of 21st Century - Marketing magazin


Marketing magazin

The iconic campaign was picked by every one of the Advertising Age judges as belonging on the list, and one that was described by the panel as “groundbreaking, brave, bold, insightful, transparent and authentic.” As Ad Age states, Dove began its campaign with a global survey in 2004 that found, among other things, that only 23 …

Dove's New Campaign Challenges the 'Perfect Mom' Stereotype

Dove's New Campaign Challenges the 'Perfect Mom' Stereotype


Parents

The message behind the brand's new campaign is that everyone parents differently, and there's no such thing as a "perfect mom."

Shonda Rhimes Is On a Mission to Give You Olivia Pope-Level Confidence in Yourself

Shonda Rhimes Is On a Mission to Give You Olivia Pope-Level Confidence in Yourself


PEOPLE.com

The television producer and beauty brand are on the hunt for real women to share their real stories of beauty with the world

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

Evolution of the Dove “Real Beauty” Campaign

Evolution of the Dove “Real Beauty” Campaign


The Emily Program Foundation

By Awazi, a Foundation volunteer The Dove “Real Beauty” Campaign launched in 2004, and started as a “global conversation” to find the definition of beauty and what it means to people who identify a…

Coca-Cola Renew: “We Are Coca-Cola—And So Much More”

by Dale Buss @ brandchannel:

#CocaColaRenew US corporate branding campaign celebrates its brands and people

The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.

People hate Dove's new ad campaign, despite well-meaning message

People hate Dove's new ad campaign, despite well-meaning message


San Antonio Express-News

The six limited-edition Dove soap bottles come in shapes meant to emulate the body types of women.

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women


TakePart

It's been 10 years since Dove launched its “Campaign for Real Beauty”—a stark series of ads that were radical and simple in equal measure—featuring lovely, normal-sized women who didn’t need Photoshop to look radiant. The ads, which ran in 2004 and 2005, lacked any screed about the pressures that come with being a woman in a visual culture that’s awash in creatively lit, digitally manipulated images of dangerously thin models. The folks behind the campaign simply let us feel our own shock at seeing women with normal curves and natural faces being celebrated for their beauty in a national advertisement. Dove didn't stop there. The soap maker added rocket fuel to the conversation in 2006, when its time-lapse "Evolution" video went viral. The movement to expose marketers' use of trickery to convince us that we're failing if we don't have flawless skin and breathtaking bodies was here to stay. Significant progress has been made since Dove's campaign: The American public, the blogosphere, and the Twitterverse now routinely call out magazine publishers and marketers for digitally altering images of girls and women to shrink their bodies, smooth their faces, and otherwise morph them to fit an unrealistic, narrow ideal of beauty. The pace is quickening. In just the past few months, there's been even more progress and a few moments that drove the dialogue forward. 1. The more bare skin a campaign flaunts, the more Photoshop it typically gets. But American Eagle says its new campaign for the Aerie line of lingerie will not use any altered images of models. Instead, “real” girls and women can upload unretouched photos of themselves to a photo gallery. Sure, it’s pretty screwed up that selling underwear using real photos of gorgeous, skinny young girls (instead of digitally improved gorgeous, skinny young girls) is seen as groundbreaking. But moving away from the idealized versions of women who don't exist is a footstep Dove took, and the clothier is now following its lead. “It’s great that we’re beginning to break that down,” said Heather Arnet, executive director of the Women & Girls Foundation, of the fakeries that line the glossies. 2. Forever Yours Lingerie didn't stop working with model Elly Mayday when she was diagnosed with ovarian cancer last year. It featured beautiful shots of her with surgical scars unhidden and no wig or digital fakery to hide the baldness that resulted from her cancer treatment. Rather than looking like something’s missing, Mayday’s baldness comes across as strong and sexy. It’s empowering for the rest of us to see a woman outside the beauty mold we’ve been sold for so long—and to find ourselves aspiring to emulate her sexy confidence and appeal. (Forever Yours also gets points for raising money toward Mayday’s medical expenses.) 3. A new time-lapse video released by Hungarian pop star Boggie shows her singing a pop song called “Nouveau Parfum” while being Photoshopped, a fresh take on Dove's "Evolution" that's amplified by the resigned expression on her face. As the song unfolds, pieces of her disappear and are overwritten: Boggie’s eyes, like everyone else’s, aren’t exactly symmetrical. So one is deleted, then replaced by an exact copy of the other. Not a single square inch of her face or hair is left untouched. 4. Earlier last month during the Golden Globes, actor Diane Keaton took the stage to honor Woody Allen, her tousled hair and menswear-chic outfit reminding us of the trend she set when Annie Hall hit theaters in 1977. It was also clear on high-definition screens across America that at 68, she's got (oh, the horror!) lots of lines on her gorgeous face. When her speech ended, the network cut to a commercial break featuring Keaton selling L'Oréal cosmetics without a line on her digitally enhanced face, seemingly sporting the skin of a 25-year-old. Twitter, Instagram, and Facebook quickly lit up with scorn. That social media response is valuable, Arnet says, because younger women and girls are active on Instagram and Twitter and are participating in those conversations. 5. Former Cosmopolitan editor Leah Hardy drew attention for admitting that during her tenure the magazine routinely Photoshopped out the protruding bones of super skinny models to keep readers from seeing how emaciated the models really were. Since that admission surfaced, before-and-after comparisons of bone-thin models and their healthier-looking altered images have been popping up around the Web. Apparently the world’s top fashion magazines, despite the huge budgets at their disposal, cannot find a single woman on the planet who isn’t either too thin or too fat for their liking. It’s further reinforcement of the conclusion we’d love to share with every tween girl who’s just beginning to notice her appearance: The elusive “perfection” that every cosmetic company and clothing retailer is trying to sell you does not exist. 6. Mindy Kaling might not have minded, but many other people did: When Elle magazine published covers for its February 2014 issue featuring Kaling, readers and pundits immediately questioned why Kaling's cover was a black-and-white close-up rather than the full-color, full-body shots of the other (skinnier and more "conventionally" beautiful) actors. That's the key: We've begun to make a habit of questioning how women are depicted and what tools are being used to change or edit their appearance for public consumption. Yes, the visual landscape is still awash with altered images, surgically altered models, and the pressure to be thinner, younger, and closer to the narrow beauty ideal that so much marketing pushes on us. Marketers aren’t going to stop selling us

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates


JS Daw & Associates

By Isobel Chiang They say necessity is the mother of invention (humans required a more efficient mode of locomotion, so... Read more »

Dove's Incredible New PR Campaign Aims To Change Women's Image In Media

Dove's Incredible New PR Campaign Aims To Change Women's Image In Media


Digital Agency Network

To break the unrealistic image of women portrayed in media, Dove and Mindshare Denmark have teamed up to create an amazing campaign called Image_Hack.

Mothers criticise Baby Dove adverts

Mothers criticise Baby Dove adverts


BBC News

Dozens complain to the watchdog about the campaign which some say is against breastfeeding in public.

Dove's #AlternativeFacts Campaign Takes Aim at Trump Administration

Dove's #AlternativeFacts Campaign Takes Aim at Trump Administration


The Hollywood Reporter

"New Dove antiperspirant increases your IQ by 40 points."

Twitter isn’t really buying Dove’s new ‘Real Beauty Bottles’ campaign

Twitter isn’t really buying Dove’s new ‘Real Beauty Bottles’ campaign


CW33 NewsFix

PRINCETON, NJ -- If companies ever wonder whether their next big marketing campaign will be a hit or miss, they should just consult social media.Dove is no different. The brand has just launched their new 'Real Beauty Bottles,' where they've matched your body type with a kind of body wash.In social media fashion, people have come clean about it-- turning it into a hilarious soap opera!

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

People hate Dove's new ad campaign, despite well-meaning message

People hate Dove's new ad campaign, despite well-meaning message


seattlepi.com

The six limited-edition Dove soap bottles come in shapes meant to emulate the body types of women.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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