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Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster

by Dale Buss @ brandchannel:

DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome

The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.

No, Dove, we don't need your 'body positive' soap bottles

No, Dove, we don't need your 'body positive' soap bottles


The Sydney Morning Herald

What is the point of this latest move to commodify body positivity?

Dove Has A Beauty Problem - Ms. Magazine Blog

Dove Has A Beauty Problem - Ms. Magazine Blog


Ms. Magazine Blog

In April, I posted Dove’s Real Beauty campaign video on my Facebook with the caption, “You’re more beautiful than you think.” At first glance, this video seemed comforting, almost therapeutic as an antidote against our airbrushed versions of beauty typified by Hollywood and glossy magazine covers. Instead of telling women to lose weight, apply makeup correctly …

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women


TakePart

It's been 10 years since Dove launched its “Campaign for Real Beauty”—a stark series of ads that were radical and simple in equal measure—featuring lovely, normal-sized women who didn’t need Photoshop to look radiant. The ads, which ran in 2004 and 2005, lacked any screed about the pressures that come with being a woman in a visual culture that’s awash in creatively lit, digitally manipulated images of dangerously thin models. The folks behind the campaign simply let us feel our own shock at seeing women with normal curves and natural faces being celebrated for their beauty in a national advertisement. Dove didn't stop there. The soap maker added rocket fuel to the conversation in 2006, when its time-lapse "Evolution" video went viral. The movement to expose marketers' use of trickery to convince us that we're failing if we don't have flawless skin and breathtaking bodies was here to stay. Significant progress has been made since Dove's campaign: The American public, the blogosphere, and the Twitterverse now routinely call out magazine publishers and marketers for digitally altering images of girls and women to shrink their bodies, smooth their faces, and otherwise morph them to fit an unrealistic, narrow ideal of beauty. The pace is quickening. In just the past few months, there's been even more progress and a few moments that drove the dialogue forward. 1. The more bare skin a campaign flaunts, the more Photoshop it typically gets. But American Eagle says its new campaign for the Aerie line of lingerie will not use any altered images of models. Instead, “real” girls and women can upload unretouched photos of themselves to a photo gallery. Sure, it’s pretty screwed up that selling underwear using real photos of gorgeous, skinny young girls (instead of digitally improved gorgeous, skinny young girls) is seen as groundbreaking. But moving away from the idealized versions of women who don't exist is a footstep Dove took, and the clothier is now following its lead. “It’s great that we’re beginning to break that down,” said Heather Arnet, executive director of the Women & Girls Foundation, of the fakeries that line the glossies. 2. Forever Yours Lingerie didn't stop working with model Elly Mayday when she was diagnosed with ovarian cancer last year. It featured beautiful shots of her with surgical scars unhidden and no wig or digital fakery to hide the baldness that resulted from her cancer treatment. Rather than looking like something’s missing, Mayday’s baldness comes across as strong and sexy. It’s empowering for the rest of us to see a woman outside the beauty mold we’ve been sold for so long—and to find ourselves aspiring to emulate her sexy confidence and appeal. (Forever Yours also gets points for raising money toward Mayday’s medical expenses.) 3. A new time-lapse video released by Hungarian pop star Boggie shows her singing a pop song called “Nouveau Parfum” while being Photoshopped, a fresh take on Dove's "Evolution" that's amplified by the resigned expression on her face. As the song unfolds, pieces of her disappear and are overwritten: Boggie’s eyes, like everyone else’s, aren’t exactly symmetrical. So one is deleted, then replaced by an exact copy of the other. Not a single square inch of her face or hair is left untouched. 4. Earlier last month during the Golden Globes, actor Diane Keaton took the stage to honor Woody Allen, her tousled hair and menswear-chic outfit reminding us of the trend she set when Annie Hall hit theaters in 1977. It was also clear on high-definition screens across America that at 68, she's got (oh, the horror!) lots of lines on her gorgeous face. When her speech ended, the network cut to a commercial break featuring Keaton selling L'Oréal cosmetics without a line on her digitally enhanced face, seemingly sporting the skin of a 25-year-old. Twitter, Instagram, and Facebook quickly lit up with scorn. That social media response is valuable, Arnet says, because younger women and girls are active on Instagram and Twitter and are participating in those conversations. 5. Former Cosmopolitan editor Leah Hardy drew attention for admitting that during her tenure the magazine routinely Photoshopped out the protruding bones of super skinny models to keep readers from seeing how emaciated the models really were. Since that admission surfaced, before-and-after comparisons of bone-thin models and their healthier-looking altered images have been popping up around the Web. Apparently the world’s top fashion magazines, despite the huge budgets at their disposal, cannot find a single woman on the planet who isn’t either too thin or too fat for their liking. It’s further reinforcement of the conclusion we’d love to share with every tween girl who’s just beginning to notice her appearance: The elusive “perfection” that every cosmetic company and clothing retailer is trying to sell you does not exist. 6. Mindy Kaling might not have minded, but many other people did: When Elle magazine published covers for its February 2014 issue featuring Kaling, readers and pundits immediately questioned why Kaling's cover was a black-and-white close-up rather than the full-color, full-body shots of the other (skinnier and more "conventionally" beautiful) actors. That's the key: We've begun to make a habit of questioning how women are depicted and what tools are being used to change or edit their appearance for public consumption. Yes, the visual landscape is still awash with altered images, surgically altered models, and the pressure to be thinner, younger, and closer to the narrow beauty ideal that so much marketing pushes on us. Marketers aren’t going to stop selling us

'You're fat and ordinary': Dove ad reveals what women really think about themselves

'You're fat and ordinary': Dove ad reveals what women really think about themselves


Telegraph.co.uk

A new advert forces women to confront the negative thoughts they have about their own bodies

Dove Real Beauty Sketches Is Most Viewed Ad Of All Time

Dove Real Beauty Sketches Is Most Viewed Ad Of All Time


Unruly

Dove Real Beauty Sketches Becomes The Most Viewed Online Video Ad Of All Time

From Body Anxiety to Body Image Activism: Our Story

by Lindsay @ Beauty Redefined

The post From Body Anxiety to Body Image Activism: Our Story appeared first on Beauty Redefined.

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall


Inc.com

Acceptance is one thing. Asking women to visually categorize their bodies is quite another.

Dove ads with 'real' women get attention

Dove ads with 'real' women get attention


msnbc.com

Gina Crisanti was taking out the trash at work one day when a stranger approached her with an odd request. It was a talent scout who wanted her to try out for an ad campaign to sell Dove beauty products _ wearing nothing but her underwear.

3 Problems I Have With Dove’s “Campaign For Real Beauty”

3 Problems I Have With Dove’s “Campaign For Real Beauty”


The Frisky

Today, after 10+ years of relentless ads, Dove's "Campaign for Real Beauty" was named #1 in the Advertising Age list of top ad campaigns of the 21st century for its mission to, according to the magazine, "change societal notions about beauty." Sorry, but I find that totally lame. I'm also really sick of hearing about this campaign. Of all the ad campaigns in the world, this one is the best? I think the campaign was thought up with positive intentions, and it definitely launched an important cultural conversation about societal norms – but changing norms? I'm not so sold on that one. Dove's campaign does nothing to challenge the popular notion that beauty should be the most important thing in a woman's life. It doesn't aim to stop us from obsessing over looks, it just reframes the conversation about image to a supposedly more positive one. I hesitate to cut down any campaign that gets people thinking about what a monster the media body image machine is, and Dove has surely done some

3 Problems I Have With Dove’s “Campaign For Real Beauty”

3 Problems I Have With Dove’s “Campaign For Real Beauty”

by Claire Hannum @ The Frisky

Today, after 10+ years of relentless ads, Dove's "Campaign for Real Beauty" was named #1 in the Advertising Age list of top ad campaigns of the 21st century for its mission to, according to the magazine, "change societal notions about beauty." Sorry, but I find that totally lame. I'm also really sick of hearing about this campaign. Of…

Dove Definitely Missed The Mark With Their New Body-Positive Bottles

Dove Definitely Missed The Mark With Their New Body-Positive Bottles


HuffPost Canada

We all know Dove is committed to positive body imagery and helping people feel confident. But their latest campaign has some customers thinking the company seriously missed the mark. In late April, t...

A brand for social change? The myth of Dove's 'real beauty'

A brand for social change? The myth of Dove's 'real beauty'


The Conversation

Why do women hate to have their picture taken? That’s the question Dove, the global beauty brand, asks in its latest advertisement. The video – see below – is part of Dove’s campaign for “real beauty…

Do you think you are beautiful: Dove's 'Choose Beautiful' campaign - The Designers Studio

Do you think you are beautiful: Dove's 'Choose Beautiful' campaign - The Designers Studio


The Designers Studio

Dove's Campaign For Real Beauty debuted in Canada in 2004...the hugely successful Dove campaign for Real Beauty turned eleven years old. Not only has the campaign been useful in encouraging diversity in beauty, it has also been one of most successful advertising campaigns of the decade...

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

Real Beauty? Measuring the Dove Marketing Program's Success

Real Beauty? Measuring the Dove Marketing Program's Success


EnergizeGrowth

More than 10 years after its debut, the Dove Real Beauty program remains a marketing icon and a source of controversy. What did it accomplish?

Dove Real Beauty Sketches

Dove Real Beauty Sketches


Dove US

Do you recognize your own beauty? Dove video, Real Beauty Sketches, reveals that a stranger can see us better than we see ourselves…

Powerful Ad Campaign By Dove Shows That Women Can ‘Choose Beautiful’

Powerful Ad Campaign By Dove Shows That Women Can ‘Choose Beautiful’


Bored Panda

Dove has released a video of an interesting social experiment called #ChooseBeautiful that challenged women around the world to decide to be beautiful and reevaluate their self-image – for the better. In the campaign, women at stations in Sao Paulo, Delhi, Shanghai, San Francisco and London were given the simple choice of entering through a Beautiful door or an Average door.

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Why People Hate Dove's 'Real Beauty Sketches' Video

Why People Hate Dove's 'Real Beauty Sketches' Video


Business Insider

What's wrong with the viral success?

How beauty giant Dove went from empowering to patronising

How beauty giant Dove went from empowering to patronising


the Guardian

The £3bn toiletries brand was one of the first brands to embrace ‘femvertising’, but its body-shaped bottles have been roundly ridiculed. Can it repair the damage?

Not Picture Perfect? Bounce Back from a Body Image Blow

by Lindsay @ Beauty Redefined

The post Not Picture Perfect? Bounce Back from a Body Image Blow appeared first on Beauty Redefined.

Your Body is Not a Before or an After

by Lindsay @ Beauty Redefined

The post Your Body is Not a Before or an After appeared first on Beauty Redefined.

Why Dove's "Real" Beauty Campaign is a Load of Crap

Why Dove's "Real" Beauty Campaign is a Load of Crap


Ravishly

A father began a petition asking Dove to fess up to their Photoshopping. Request? Denied.

Self-Love Has Been Dominating the Internet All Week—And We Love It

Self-Love Has Been Dominating the Internet All Week—And We Love It


Shape Magazine

Feeling beautiful in a world with super models and gorgeous actresses decorating every magazine cover, billboard and TV show can be tough—really tough! However, brands like Dove and Lane Bryant are changing the way we view ourselves with new ad campaigns promoting self-love.

Dove's ridiculous new body wash bottles are the apotheosis of its "real beauty" campaigns

Dove's ridiculous new body wash bottles are the apotheosis of its "real beauty" campaigns


Quartz

All soap bottles—I mean, women—are beautiful as they are.

Coca-Cola Renew: “We Are Coca-Cola—And So Much More”

by Dale Buss @ brandchannel:

#CocaColaRenew US corporate branding campaign celebrates its brands and people

The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.

Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia

Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia


brandchannel:

Dove partners with Coles Australia to bring self-esteem workshops to girls, illustrating need with ad campaign showing girls' negative search queries

The Problem with Dove | THE ILLUSIONISTS

The Problem with Dove | THE ILLUSIONISTS


THE ILLUSIONISTS - a documentary about body image and globalization

The dark side of Dove's Real Beauty Campaign: from its controversial parent company, to the marketing of Dove skin whitening deodorants in India...

YaCHAIKA: Yasuyuki Yamada Literally Putting The Spring Into Your Step

by Natalie Kimani @ The Designers Studio

We all known the saying, “keep your heels, head and standards high”. Their perennial appeal is aptly captured by Christian Louboutin, “they transform your body language and attitude. They lift you up physically and emotionally.” It doesn’t hurt that it also happens to put your posterior on a pedestal. But we can’t deny that this…

The post YaCHAIKA: Yasuyuki Yamada Literally Putting The Spring Into Your Step appeared first on The Designers Studio.

Skinny, fat or 'bucket'?: Dove's body-shaped bottle ad backfires

Skinny, fat or 'bucket'?: Dove's body-shaped bottle ad backfires


CTVNews

Social media users are hanging Dove out to dry over a new line of contoured bottles designed to look like different women's body shapes.

Here's What Bothers Me About the New Dove Ad

Here's What Bothers Me About the New Dove Ad


Bitch Media

If you’re a human being with a social media account, you’ve seen the new Dove commercial already. ...

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

Stereotypical TV ads ‘causing resentment’ among consumers

by Leonie Roderick @ Marketing Week

TV advertising still relies too heavily on outdated stereotypes, new research suggests.

The post Stereotypical TV ads ‘causing resentment’ among consumers appeared first on Marketing Week.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

How I’m Winning the Body-After-Baby Battle

by Lindsay Kite @ Beauty Redefined

The post How I’m Winning the Body-After-Baby Battle appeared first on Beauty Redefined.

People hate Dove's new ad campaign, despite well-meaning message

People hate Dove's new ad campaign, despite well-meaning message


SFGate

The six limited-edition Dove soap bottles come in shapes meant to emulate the body types of women.

A More Natural Beauty

by noreply@blogger.com (Kayla D) @ An Analysis of Dove's "Campaign for Real Beauty"

Dove’s mission is to make morewomen feel beautiful every day by widening the stereotypical view of beauty andinspiring women to take great care of themselves. Dove’s lotion firming ad has six diverse women posing together in a very confident way. These women are posing in their undergarments making it seem like they have a high self-esteem about their natural womanly curves. All these women seem to have been selected from those in an everyday society instead of celebrities. Is the message these advertisers trying to send going to leave a positive influence on members of society or can they portray a more natural beauty?
            This ad by Dove strictly targets their viewers’ emotional appeals in several ways. First off there is no distracting background colors or objects in the ad so that the viewers’ focus is solely on the appearance of the women. The only thing that Dove has included in the ad is their logo, their slogan, “New DoveFirming. As tested on real curves” and a picture of the lotion line that they sell. The color white is used to symbolize that with Dove you can look forward to a brighter future. The image is also taken from a long distance in order to show the whole body image of the individuals and their natural curves. This leaves the audience to think that their curves could be just as beautiful if they were to try Dove’s lotion products. The orientation of the ad is also set up in a front view perspective to put an emphasis on the body image and facial expressions of each of the women. In order to draw focus to the women each of them are looking directly at the camera so they can imply a sense of power to their audience. The ad includes women who come from all different ethnicities in life so that the viewer can see that beauty is universal and comes in all different forms. Although the ad focuses on the element of universal beauty, they fail to put their focus on inner beauty and seem to focus just on the outer beauty. Finally, the use of little clothing implies sexiness and can leave the viewer wishing they could also feel that way in little clothing. Many of the elements in this ad will have a strong emotional appeal to their audience.  
            Since today’s media ads are heavily focused on supermodel like qualities it targets females and makes them feel as if that’s how they need to look. However, for this ad Dove used the average woman diminishing this feeling of their viewers. This demonstrates the use of pathos by Dove’s ad. With this ad, Dove tries to send the message that not all women have to have impeccable bodies and that the physical features they attain are beautiful. I think that Dove wants women to know that they make products for all types of women and it can help to restore and attain their beauty. The use of pathos is also seen in how the women are depicted in the image. Every one of them is shown with a bright and confident smile while comfortably posing in their own skin. With these women, showing self-confidence and joy it influences the viewers’ to want to feel this way to. The viewers’ want to feel as if they can be accepted into a group of such confident women. With these women, just wearing undergarments they remain satisfied with their body image and sexuality. This implies to the viewers’ that there are not afraid to show their real physical appearances’ and makes the viewer want to feel sexy in their own body as well. It is not surprising that women want to be slender and beautiful, because as a society “we know more aboutwomen who look good than we know about women who do good,” says former teen model Audrey Brashich. 
            While looking at this ad from Dove I think it is important for one to evaluate the way Dove has changed their ads to try to leave a more positive impact on society. One can see the use of ethos in this ad and how Dove is trying to heighten their reputation. I think that with this ad Dove is sending the message that one does not have to have supermodel qualities to feel beautiful in their own skin. They are trying to promote that women come in different shapes, sizes, and skin colors. Dove has begun to think outside of the box of average media by using more realistic and average women for their campaigns, since Dove has altered the use of their images they are building a better foundation for the reputation of their company. They know that the average women in today’s society will appreciate the fact that their ads are not based off what the media projects as beautiful.  Instead, they use an average woman with a curvy and thick figure. Kelly Cutrone owner of Peoples’ Revolution states, “models will become heavier if that’s whatconsumers demand and if people decide thin is out, the fashion industry won’thave thin models anymore.” Simply changing an element like this has an impact on women and leaves women to believe Dove is a honorable and ethical company that is truly concerned  about their viewers’ and not just making money off them as a consumer. This also leaves them to believe that Dove is trustworthy and that they will provide good effective products.  
            Ultimately, if Dove continues to change their focal points and continues to move away from the media perception of beauty they will be able to send a positive message and convey a more natural beauty. Although a lot of work needs to be done to achieve this goal, I believe that they have a good start on it through their use of ethos and pathos.

Everyone’s Body Fails

by Ashley @ Small Strokes Big Oaks

I have a body. For the most part, I like this body. When I want it to dance, it dances. When I want it to pick up my child, it picks up my child. When I want it to breathe Read more ›

Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now

by Jamie Fraser @ Unruly

Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them in this handy list so you can catch up before the weekend. Among the big hitters, we have Apple with an energetic push for its latest smartwatch. The spot features a skateboarder-cum-gymnast dancing...

Read More

The post Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now appeared first on Unruly.

Dove: Body confidence campaigns prove our authenticity

Dove: Body confidence campaigns prove our authenticity


Marketing Week

Dove says it “walks the talk” when it comes to its body confidence campaigns, as it launches a toolkit to tackle body image anxiety among children.

Why CMO Communities are Like Dark Matter

by Lisa Nirell @ EnergizeGrowth

I often ponder what impact our CMO community has on our profession. Every week, I make time to reflect on the topic. How can I make our CMO community members more successful? How we can raise our group performance to new heights? While attending a Smithsonian lecture with my husband, Magnus, professor Priya Natarayan further […]

The post Why CMO Communities are Like Dark Matter appeared first on EnergizeGrowth.

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

Dove introduces ‘Real Beauty Bottles’ to mimic your body type — and the internet is freaking out

Dove introduces ‘Real Beauty Bottles’ to mimic your body type — and the internet is freaking out


Global News

The six bottle shapes are representative of the diversity of women's bodies, but social media isn't having it.

Dove Doesn't Redefine Beauty, It Reinforces It

Dove Doesn't Redefine Beauty, It Reinforces It


Beauty Redefined

Dove doesn't redefine beauty; it merely re-centralizes it as the foremost priority in a girl's life. You are capable of much more than looking hot in selfies.

New Video: Leadership Lessons from Leon

New Video: Leadership Lessons from Leon

by Lisa Nirell @ EnergizeGrowth

Fake news. Political vitriol. Legislative gridlock. Trigger-happy dictators. These topics currently occupy much of our mainstream media feed in the U.S.  Unfortunately, they perpetuate fear-based stories that beget more fear—and sometimes, feelings of lack, limitation, and separation. Is there a silver lining to this negativity? Can we extract any leadership lessons from this moment in history? Some citizens […]

The post New Video: Leadership Lessons from Leon appeared first on EnergizeGrowth.

Lululemon Unveils First Spot For Men: 5 Ads You Should Watch Right Now

by David Waterhouse @ Unruly

Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them into a handy list so you can catch up before the weekend. This week’s picks even include a few moving moments, like Lululemon’s first spot targeted towards men, ‘Strength To Be’. Keeping pace...

Read More

The post Lululemon Unveils First Spot For Men: 5 Ads You Should Watch Right Now appeared first on Unruly.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

Dove starts body positivity campaign featuring women from diverse backgrounds

Dove starts body positivity campaign featuring women from diverse backgrounds


latimes.com

The Dove campaign features 32 real women across ages and nationalities to show a diverse range of beauty.

Dove's mother-daughter ad explores body image

Dove's mother-daughter ad explores body image


Campaign India

The campaign was created by Ogilvy and employs the hashtag #FeelBeautifulFor

10+ Times Everyday Objects Were Actually Pop Culture Icons In Disguise

10+ Times Everyday Objects Were Actually Pop Culture Icons In Disguise

by Viktorija G. @ Bored Panda

For those who haven't yet heard, pareidolia is a psychological phenomenon in which the mind responds to a stimulus, usually an image or a sound, by perceiving a familiar pattern where none exists. To put it simply, it's a bug in the human mind that causes it to see things that aren't really there. For example, you look at a regular tap but see Ice Age's acorn-obsessed Scrat or you glance at a juicy cinnamon roll but it becomes an anguished E.T.

Are Body Positivity and Fitness Compatible?

by Lindsay @ Beauty Redefined

The post Are Body Positivity and Fitness Compatible? appeared first on Beauty Redefined.

WATCH: Amplifying the Personal and the Political in Pop Culture

by Lynn Rosado @ Ms. Magazine Blog

The thumbnail of Retro Reports’ mini-doc for The New York Times, “The Fight Over Women’s Bodies,” is a still shot of women dressed in red robes and bonnets a la the concubines in The Handmaid's Tale.

The post WATCH: Amplifying the Personal and the Political in Pop Culture appeared first on Ms. Magazine Blog.

New Dove Campaign for Shaped Bottles Gets Backlash

New Dove Campaign for Shaped Bottles Gets Backlash


NBC 5 Dallas-Fort Worth

Dove debuted six body wash bottles in different shapes and sizes as part of the company's latest campaign to celebrate women and their bodies.But rather than celebrate the campaign, social media handed Dove a...

New Video: The Problem with Personalization

New Video: The Problem with Personalization

by Lisa Nirell @ EnergizeGrowth

A new buzzword among CMO circles is personalization. Many love to extol its virtues. But what are the problems with personalization? How do you define it? I just sat down with Tarek Kamil, the CEO of Cerkl and software visionary extraordinaire, to explore this topic. In this 15 minute video, you’ll learn: The challenges marketers […]

The post New Video: The Problem with Personalization appeared first on EnergizeGrowth.

Five photos that sparked body image debates

Five photos that sparked body image debates


BBC News

In a society where many aspire to the perfect body, some images have shifted public opinion and challenged ideas about body image.

Teaching Feminism and Body Image: What is Dove Really Selling?

Teaching Feminism and Body Image: What is Dove Really Selling?


Small Strokes Big Oaks

Yesterday, during a lesson on persuasive rhetorical techniques, I showed my students a number of commercials, asking them whether the technique used was Logos, Ethos, or Pathos.  Along with this, I…

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

Viral Review: No7 Proves They’re ‘Ready For Anything’

by Jamie Fraser @ Unruly

This article originally appeared in Campaign You wouldn’t normally expect a make-up advert to be action-packed but Boots’ latest offering is no run-of-the-mill cosmetics spot. Drawing on influences from Westerns to art films, the brand’s latest spot tracks a course towards a much more memorable kind of marketing, starting with a rather unusual cameo from...

Read More

The post Viral Review: No7 Proves They’re ‘Ready For Anything’ appeared first on Unruly.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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