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Dove Digital Marketing

Il lavoro nel Digital Marketing: da dove partire e cosa scegliere?

Il lavoro nel Digital Marketing: da dove partire e cosa scegliere?


Bee Social!

In sintesi: sei proprio sicuro di volerti occupare di Social Media Marketing o di diventare libero professionista??

How Dove found new meaning in China [GALLERY]

How Dove found new meaning in China [GALLERY]


Marketing Interactive

How does the FMCG promote natural beauty in the mainland? Baby pumps and porcelain prints.

Dove Self-Esteem Project

Dove Self-Esteem Project


Dove US

Join us to help young people overcome anxiety and understand media influence on body image, improving their body confidence and self-esteem

11 Brands With Killer Digital Marketing Strategies

11 Brands With Killer Digital Marketing Strategies


Epictions

Eleven brands that have built digital marketing strategies that reflect a keen understanding of how their target audience has evolved.

Digital Marketing (with flexible hours) : Another job on . The Dove Partnership - Recruitment with Passion

Digital Marketing (with flexible hours) : Another job on . The Dove Partnership - Recruitment with Passion


The Dove Partnership

A Digital Marketing (with flexible hours) job brought to you on the The Dove Partnership website. The Dove Partnership is a premier recruitment organisation specialising in placing permanent and temporary office based candidates who wish to work within 30 minutes travel time of Bishops Stortford

How do I Become a Brand Manager?

by Merrill @ Best Marketing Degrees

The digital age has changed consumers’ relationships with brands on an unprecedented scale. Thirty years ago the average person saw approximately 2,000 ads per day. That seems like a lot…until […]

The post How do I Become a Brand Manager? appeared first on Best Marketing Degrees.

How to grow a small business using Instagram | Zen Wonders Tea

by Konrad Markham @ Tips for Improving Digital Marketing

Zen Wonders Tea is a small online tea start-up, focused on selling premium quality Japanese matcha green tea. Based in Melbourne, Zen Wonders was founded less than a year ago by Roberto Filitti, an International student from Milan, Italy. The business has seen impressive growth during it’s first twelve months. One of the key contributors …

The post How to grow a small business using Instagram | Zen Wonders Tea appeared first on Tips for Improving Digital Marketing.

Dove Social Media Campaign: #SpeakBeautiful

Dove Social Media Campaign: #SpeakBeautiful


Digital Agency Network

Dove #SpeakBeautiful campaign will encourage women to realize the role their online words play in impacting their confidence and self-esteem.

Rag-O-Rama and The Salvation Army join together for Spring Cleaning

by reagancanaday @ Ohio University Strategic Social Media

According to Brand Bastion Incorporated, the role of social media in retail marketing has massively increased over the last 10 years. In an article, they found that social media drives more retail traffic than any other channel while building and maintaining brand reputation, while acquiring and maintaining consumers (Brand Bastion, 2014). Based on this information, […]

How do I Become a Marketing Manager?

by Merrill @ Best Marketing Degrees

At a time when the marketing world is undergoing radical changes, the industry needs leaders to tackle the day’s most pressing challenges. How do you attract new consumers? How do […]

The post How do I Become a Marketing Manager? appeared first on Best Marketing Degrees.

The Best of Global Digital Marketing in Manila, The Philippines

by Best Marketing @ Best Marketing

21st July 2016 In cooperation with Adobo Magazine  

Can This Digital Whiz Make Marketing 'Authentic'?

Can This Digital Whiz Make Marketing 'Authentic'?


OZY

Cindy Gustafson is trying to perfect the art of delivering brand authenticity in the fast-changing world of social media.

Social Media Strategy Review- Dove - Whizsky

Social Media Strategy Review- Dove - Whizsky


Whizsky

Dove is a widely used brand offering hair care products along with soaps and many other beauty products. The brand is owned by Unilever. To understand Dove India’s Social Media Strategy we have done a 360 degree analysis of its social pages and activity there. Social Media Strategy based on various platforms Talking about the …

International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

by Charlotte Rogers @ Marketing Week

Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.

The post International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers appeared first on Marketing Week.

Dove Men+Care Journey to strength - Tips for Improving Digital Marketing

Dove Men+Care Journey to strength - Tips for Improving Digital Marketing


Tips for Improving Digital Marketing

Here is a great new content marketing campaign from Dove Men+Care, which premiered during the #AUSvE

What We Can Learn From Dove's Marketing Strategies | Mechtronics

What We Can Learn From Dove's Marketing Strategies | Mechtronics


Mechtronics

Dove by Unilever has evolved to be one of the most trusted beauty product makers in the industry, appealing to women across the world.

#speakbeautiful

by Rachel Fuhrman @ Dove – Social Media Marketing

Dove is a skincare company with a mission that is far from solely focused on the skin deep surface. Dove has made itself a leader in the movement for women empowerment and self confidence. The company has been able to … Continue reading

What is SEO: 5 Powerful Secrets That You Might Be Overlooking

by Ritu Jhajharia @ Digital Vidya

The best place to hide a dead body is Page 2 of Google Search Results. – Anonymous Scenario 1: SEO is anything but dead! If the opening quote seems cryptic or doesn’t make much sense to you, welcome, you’ve come to the right place. You’ve reached a planet called “Basics of SEO”. This is the […]

The post What is SEO: 5 Powerful Secrets That You Might Be Overlooking appeared first on Digital Vidya.

Hiring a digital marketer? Make sure they’ve got these hidden skills

by Konrad Markham @ Tips for Improving Digital Marketing

Here is a recent post I wrote on Hiring a digital marketer? Make sure they’ve got these hidden skills, which originally appeared on startupsmart.com.au Click below to read the full article. http://www.startupsmart.com.au/advice/hiring-a-digital-marketer-make-sure-theyve-got-these-hidden-skills/  

The post Hiring a digital marketer? Make sure they’ve got these hidden skills appeared first on Tips for Improving Digital Marketing.

Benefits of Email Marketing to Scale your Business

by Anika J @ Digital Vidya

Introduction With so much competition in the market nowadays, you need an excellent marketing strategy for making your business successful and one of those channels is Email Marketing. There are many benefits of Email Marketing, but primarily its helps in driving traffic to your website and boosting sales. Email Marketing can do wonders in marketing your […]

The post Benefits of Email Marketing to Scale your Business appeared first on Digital Vidya.

Aggressive Strategy Drives New Records for Portland Metro RV Show

by admin @ Turtledove Clemens Advertising and Marketing Blog

Longtime Turtledove Clemens client the PMRV Show celebrated its 57th anniversary in style with record attendance at its March, 2015 show – thanks in large part […]

The post Aggressive Strategy Drives New Records for Portland Metro RV Show appeared first on Turtledove Clemens.

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time


Business Insider

Details on the media plan behind it.

HTML & CSS: What Do You Need to Know to SEO?

by Mike Kaplan @ Workshop Digital

Understanding HTML and CSS for SEO As individuals start entering the field, they frequently wonder how much code they actually need to know to be an SEO analyst. And guess what? You really don’t need to know much code to be an SEO analyst. BUT, you’ll be a billion times better at your job by Read More »

The post HTML & CSS: What Do You Need to Know to SEO? appeared first on Workshop Digital.

Dove Innovation And Management group Inc.

Dove Innovation And Management group Inc.


Dove Innovation And Management group Inc.

Contact us for strategies for: Business - Growth - Finance - Efficiency Sales Innovation Software Solutions Business Networking Concepts

CanOWater on its hopes to take canned water mainstream

by Leonie Roderick @ Marketing Week

The water brand is hoping to solve the world’s plastic problem by 'building a cult of people' who will encourage others to switch from bottles to aluminium cans.

The post CanOWater on its hopes to take canned water mainstream appeared first on Marketing Week.

Twitter CEO promises overhaul of ‘clunky’ ad offering

by Sarah Vizard @ Marketing Week

Twitter's boss Jack Dorsey admits the platform hasn't done enough to differentiate its ad product or prove to advertisers that it works.

The post Twitter CEO promises overhaul of ‘clunky’ ad offering appeared first on Marketing Week.

Unilever spreads the Dove to consumers with digital ‘genius’

Unilever spreads the Dove to consumers with digital ‘genius’


CosmeticsDesign-Europe.com

Unilever’s Dove brand has been labelled as a ‘genius’ marketing brand for its use of social and digital media campaigns to communicate and engage with consumers.

Cognitive Marketing: What It Is and How Digital Marketers Use It

Cognitive Marketing: What It Is and How Digital Marketers Use It


Boomtrain

What was the last ad that got you thinking? The last ad you remember that went viral? Chances are it involved cognitive marketing. Here's why that matters.

Digital Marketing

Digital Marketing


Dove Web Marketing Services

Get more of your best types of customers by driving traffic to your website and convert to real sales with Search & Display Ads such as Google Adwords and Bing Advertising. We will set up your...

Beginner’s SEO Tutorial to Learn A to Z of Search Engine Optimization

by Manish Singh @ Digital Vidya

Making correct decisions is a crucial skill at every level while choosing a right SEO tutorial for you. The most important thing in the process is; comprehending what you precisely know about SEO and what SEO actually is- This post is composed to your order and will help you do the very thing. Scrolling down […]

The post Beginner’s SEO Tutorial to Learn A to Z of Search Engine Optimization appeared first on Digital Vidya.

Why You Should Automate Happy Birthday Emails For Your Customers

by Raúl Galera @ Word-of-Mouth and Referral Marketing Blog

The following is a guest post from our friends at Leumas Digital. Email automation is the key to driving revenue and traffic to your store. It’s when an email is sent out on an action. It doesn’t require anyone to press send, as a piece of software will send it at the correct time to […]

The post Why You Should Automate Happy Birthday Emails For Your Customers appeared first on Word-of-Mouth and Referral Marketing Blog.

Marc Pritchard: 2017 is the year the bloom came off the rose for digital media

by Sarah Vizard @ Marketing Week

Procter & Gamble's marketing boss says this year has been a big wake-up call for the industry, but believes once the work on transparency is done digital can enter its next phase of mass one-on-one marketing.

The post Marc Pritchard: 2017 is the year the bloom came off the rose for digital media appeared first on Marketing Week.

How do I Become a Communications Planner?

by Merrill @ Best Marketing Degrees

How do I Become a Communications Planner? In today’s world of 24/7 content delivery, a poorly thought-out ad or a mistimed tweet can go viral, causing immediate backlash. At the […]

The post How do I Become a Communications Planner? appeared first on Best Marketing Degrees.

5 outstanding social media marketing case studies - Social Media & Digital Marketing Agency | OST

5 outstanding social media marketing case studies - Social Media & Digital Marketing Agency | OST


Social Media & Digital Marketing Agency | OST

Five of the best social media marketing case studies from major brands with insights into why their campaigns worked and what we can learn from them.

Interview with Vishal Jain, OYO Rooms, VP – Growth & Marketing

by Jasleen Kaur @ Digital Vidya

After completing MBA from MDI Gurgaon, Vishal Jain started his career in Airtel and since he majored in Finance, he took up a role in their finance team. First 4-5 years of Vishal’s career were spent working on various roles within the finance domain. He was someone who was very good with numbers but was still […]

The post Interview with Vishal Jain, OYO Rooms, VP – Growth & Marketing appeared first on Digital Vidya.

Mark Ritson: Google’s lack of transparency should have us all worried

by Mark Ritson @ Marketing Week

Google's corporate mission that suggests openness and transparency is at direct odds with its actions.

The post Mark Ritson: Google’s lack of transparency should have us all worried appeared first on Marketing Week.

Content Marketing Fails to Avoid in 2017

by Devin Pallone @ Content Equals Money

Content marketing is an art and a science. It is not something a company can (or should) engage in haphazardly. Content marketing paints a portrait of your company – it showcases who you are, what you do, and what you represent. Great content marketing allows a brand to shine, while unfortunate oversights threaten the integrity […]

Home - Digital EYE Media

Home - Digital EYE Media


Digital EYE Media

Digitaleye Media Welcome! At our outermost layer we are an award-winning full service digital marketing agency. But peel back the layers and you’ll see we are more than just that. We are storytellers, ambassadors, creators, people connectors, and engagers. We believe that stories don’t need to be told just one way, that your story and …

How Candy Crush used Social Media to become Marketing Genius’

by Digital Eye Media @ Digital EYE Media

What gets played by 93 million people (mostly adults) every day and has an estimated net worth of $7.1 billion? If you answered “Candy Crush Saga,” you are the lucky winner….sort of. According to Time magazine, the simple app-based game is so addictive people have forgotten to pick up their kids at school because of […]

The post How Candy Crush used Social Media to become Marketing Genius’ appeared first on Digital EYE Media.

Website Essentials For The Construction Industry

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

The construction industry operates very much in the “you are only as good as your last job” camp. Therefore, one of the challenges we face as a digital media company, is that those within the building trade always say that they get much of their...

Facebook Messenger's digital assistant now suggests GIFs, movie times

by @ Mobile Marketer - Latest News

AI-enabled M partnered with Fandango to serve up screening information and theater details without users needing to leave the app.

How L’Oréal Became a Top Global Beauty Brand

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top? In part, through innovations in technology, beauty and advertising. 1. Makeup.com – publishes great articles and social media posts A quick look at L’Oréal’s Makeup.com reveals beauty […]

The post How L’Oréal Became a Top Global Beauty Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

Drama Down Under continues on….

by Konrad Markham @ Tips for Improving Digital Marketing

The Drama Down Under continues on in 2017. Launched in Victoria in 2008, Drama Downunder is one of Australia’s most successful and longest continually running sexual health campaigns.  Commissioned by AFAO (Australian Federation of Aids Organisations) and produced by VAC (Victorian Aids Council), the campaign has been globally recognized as an innovative and effective social marketing campaign. Learnings …

The post Drama Down Under continues on…. appeared first on Tips for Improving Digital Marketing.

The 10 Best Online Masters in Social Media Marketing Degree Programs

by Merrill @ Best Marketing Degrees

 The field of marketing is extremely dynamic, influential, and constantly evolving so many companies find themselves having to expand or create positions in digital and social media to keep […]

The post The 10 Best Online Masters in Social Media Marketing Degree Programs appeared first on Best Marketing Degrees.

Report: Snap's hardware lab cuts marketing jobs after leadership change

by @ Mobile Marketer - Latest News

The lab that makes the Spectacles video-camera glasses named Mark Randall as its new head.

Digital disruption in HR – McDonald’s Snaplications

by Konrad Markham @ Tips for Improving Digital Marketing

Am loving the new recruitment campaign from McDonald’s Australia. They have launched a Snapchat lens which shows potential job applicants how they will look in a McDonald’s uniform and allows them to submit an application by sending a 10 sec snap. How does it work? It’s very simple. Applicants need to scan the secret code …

The post Digital disruption in HR – McDonald’s Snaplications appeared first on Tips for Improving Digital Marketing.

5 Ways How Email Marketing Will Always Get Customers

by Rahul Bisht @ Digital Vidya

Why Email Marketing! Email Marketing is used ever since social media marketing was in the womb of digital marketing we are hearing a lot of social media trends nowadays but earlier there was only one tool Email. No matter where you are in the world it is cost effective and easier to reach them through Email […]

The post 5 Ways How Email Marketing Will Always Get Customers appeared first on Digital Vidya.

How marketers are stepping up to take control of media

by Thomas Hobbs @ Marketing Week

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

Whole Foods

by Sara Analoui @ Social Media Marketing

               As a company, Whole Foods as wholly embraced social media at all levels of their company. Whole Food’s main Twitter account has 1.3 million followers . In addition to this main account, hundreds of independent whole food locations have … Continue reading

Amazon reveals how it thinks about advertising

by Sarah Vizard @ Marketing Week

The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not just as a sales tool.

The post Amazon reveals how it thinks about advertising appeared first on Marketing Week.

Dove Real Beauty Sketches And Digital Marketing. - Tom Cunniff

Dove Real Beauty Sketches And Digital Marketing. - Tom Cunniff


MediaVillage

Unilever recently launched a remarkable TV campaign for Dove called "Dove Real Beauty Sketches."

How To Get Word-of-Mouth: 40+ Successful Examples To Learn From

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Over the past year, the ReferralCandy blog has been analyzing and dissecting all sorts of word-of-mouth successes: Established brands, new ideas on Kickstarter, and everything in between. We’ve read countless books and studies about the subject: Made to Stick, Tipping Point, Unleashing the Ideavirus, Contagious… you name it, we’ve probably read it. We’ve learned a […]

The post How To Get Word-of-Mouth: 40+ Successful Examples To Learn From appeared first on Word-of-Mouth and Referral Marketing Blog.

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

Social Brainstorming: 8 contenuti coinvolgenti per i tuoi Social Network

by Luca Crivellaro @ Bee Social!

Chi gestisce i Social Network per lavoro sa benissimo quanto sia complicato creare ogni giorno contenuti di vario tipo, creativi e originali: ecco qualche idea per il tuo Social Media Marketing

Quando Pareto non basta: quantità, qualità e CPL nell’Inbound Marketing

by Luca Crivellaro @ Bee Social!

Pareto ritorna - pur con le dovute considerazioni qualitative - anche nel caso di studio che presentiamo oggi. Si tratta di un progetto di inbound marketing in cui l'obiettivo finale, la conversione, era dato dal download di una risorsa gratuita...

Emmy Nomination

by reddove_admin @ Red Dove Media

Red Dove founders Warner D. and Cherise N. Ragland received an Emmy nomination for their work on America’s 1st Cooking Show for Kids called Jr. Cuisine www.jrcuisine.com

Thinking Big, Clackamas Rep Scripts Successful 2015 Season

by admin @ Turtledove Clemens Advertising and Marketing Blog

Clackamas Repertory Theatre (CRT) doesn’t hesitate to think big, despite a limited marketing budget and significant competition for consumers’ discretionary dollars. The Oregon City non-profit professional […]

The post Thinking Big, Clackamas Rep Scripts Successful 2015 Season appeared first on Turtledove Clemens.

3 Ways Unilever Uses Targeted Campaigns to Resonate with Different Audiences

3 Ways Unilever Uses Targeted Campaigns to Resonate with Different Audiences


Spredfast

Learn how Unilever creates unique digital campaigns that turn potential customers into loyal advocates.

Deliciously Ella on her ‘unusual’ approach to marketing

by Michael Barnett @ Marketing Week

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

The Best of Global Digital Marketing in Kuala Lumpur, Malaysia

by Best Marketing @ Best Marketing

19th July 2016 In cooperation with Adoi Magazine More information coming soon!

Case Study: Video Marketing for Chiropractors

Case Study: Video Marketing for Chiropractors


Ramblin Jackson, Inc.

Dr. Simon Dove shares the increase in sales that resulted in the years following the promotional video produced by Ramblin Jackson.

You Are More Beautiful Than You Think

by Kaitlin @ Dove – Social Media Marketing

According to Li and Bernoff, “Groundswell is as a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Groundswell fundamentally changes how companies relate to their … Continue reading

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

Robin Bonn: Don’t miss out as agencies finally toughen-up

by Robin Bonn @ Marketing Week

Smart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.

The post Robin Bonn: Don’t miss out as agencies finally toughen-up appeared first on Marketing Week.

Dove's Incredible New PR Campaign Aims To Change Women's Image In Media

Dove's Incredible New PR Campaign Aims To Change Women's Image In Media


Digital Agency Network

To break the unrealistic image of women portrayed in media, Dove and Mindshare Denmark have teamed up to create an amazing campaign called Image_Hack.

VMFA

by Alumni @ Workshop Digital

A Museum that Offers More Than Art on a Wall A few years ago, before moving to Richmond, if you asked me to predict my favorite hangout, I never would’ve thought to say a fine arts museum. Alas, the Virginia Museum of Fine Arts, better known as the VMFA, has stolen my heart and is Read More »

The post VMFA appeared first on Workshop Digital.

A New Year, a new… way to manage your twitter account?

by Chris Tynan @ Social Media & Digital Marketing Agency | OST

OST Marketing

Welcome back everyone, it’s only been a couple of weeks into 2017 and we have already seen some actions that have set the precedent of what will get an audience’s attention on social media. From NYE performances from both Mariah Carey and Robbie Williams causing a stir on both sides of the pond with audiences finding actions by the superstars (though for different reasons) to be both hilarious and horrifying. However, to more serious matters. As a new year kicks off, businesses everywhere are looking at opportunities for how to take their marketing (and in turn, their social media presence) to ‘the next level’ [I loathe this saying]. However, one such company who are currently riding the wave of a new tact of dealing with social media is Wendy’s – the American fast food outlet. The once standard run-of-the-mill, corporate social media account has since become the ‘bad boy’ of Twitter after a clash with a customer who questioned their motto on ‘fresh, never frozen beef’. In a short, but not at all sweet exchange, the Twitter Beef occurred, perfectly shown in a short video (below) by Anderson Cooper. Since then, Wendy’s has come up with a series of tweets […]

The post A New Year, a new… way to manage your twitter account? appeared first on Social Media & Digital Marketing Agency | OST.

NASSCOM Product Conclave (NPC) 2017: Innovation Fueling India’s Digital Revolution

by Mahima Sood @ Digital Vidya

What is NASSCOM Product Conclave (NPC) 2017? NASSCOM Product Conclave 2017, the flagship event that unites the big names in the industry and the startups under one roof is here. The event is scheduled for 2nd and 3rd of November at Hotel Vivanta by Taj, Yeshwantpur, Bangalore. Digital Vidya has joined hands with NASSCOM to serve as their […]

The post NASSCOM Product Conclave (NPC) 2017: Innovation Fueling India’s Digital Revolution appeared first on Digital Vidya.

Google’s New Algorithm Favors “Mobile-Friendly” Websites

by admin @ Turtledove Clemens Advertising and Marketing Blog

As of April 21, 2015, Google has changed their search engine algorithm to increase mobile-friendless as a ranking signal that will impact mobile search results. What […]

The post Google’s New Algorithm Favors “Mobile-Friendly” Websites appeared first on Turtledove Clemens.

Almost three in four global marketers still unaware of full GDPR implications

by Sarah Vizard @ Marketing Week

The new European data laws are set to come into effect in just nine months time but one in four marketers are still only in the planning stage of ensuring compliance.

The post Almost three in four global marketers still unaware of full GDPR implications appeared first on Marketing Week.

Big Spenders: The Largest Online Marketing Campaigns - Best Marketing Degrees

Big Spenders: The Largest Online Marketing Campaigns - Best Marketing Degrees


Best Marketing Degrees

Welcome to online marketing campaigns in 2015.

Digital Assistants: Optimizing for Voice Search

by Aimee Sanford @ Workshop Digital

This blog post is basically the TL;DR version of this webinar and whitepaper created, sponsored, and hosted by Bing, iProspect, and AdWeek. I reimagined it and added my own perspective with the goal of creating an educational resource for my team and our clients. Marketing is all about connection points. It’s about reaching your target audience Read More »

The post Digital Assistants: Optimizing for Voice Search appeared first on Workshop Digital.

Ed Pilkington: Marketing success requires an appetite for risk

by Ed Pilkington @ Marketing Week

People have different relationships with risk, but most businesses would be better off if they freed staff from the fear of failure and encouraged experimentation.

The post Ed Pilkington: Marketing success requires an appetite for risk appeared first on Marketing Week.

Black and Blue

by Rachel Fuhrman @ Social Media Marketing

White and gold or black and blue? This image was all over the internet and quickly become a hot topic of discussion. The seemingly meaningless photo was seen by so many that one company thought they could put it to … Continue reading

The Best of Global Digital Marketing in Istanbul, Turkey

by Best Marketing @ Best Marketing

4th May 2016 In cooperation with IAB Turkey

Apple, Nike, BT Sport: The top 10 YouTube ads in August

by Leonie Roderick @ Marketing Week

The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.

The post Apple, Nike, BT Sport: The top 10 YouTube ads in August appeared first on Marketing Week.

Oscars Marketing: Learn from the Best | Appboy

Oscars Marketing: Learn from the Best | Appboy


Appboy

When it comes to making the most of their Oscars marketing, these three brands have it all figured out. Learn from Dove, Google, Pepsi, and Samsung.

The Best of Global Digital Marketing in Colombo, Sri Lanka

by Best Marketing @ Best Marketing

October 2016 In cooperation with Sri Lanka Institute of Marketing (SLIM) More information coming soon!

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

Jumpstart Your Business By Joining These 31 Amazing Facebook Groups

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

Do you know where you can find a whole tribe of people who dress like you, walk like you, talk and act like you? Yes, you probably guessed right. Facebook Groups. (And bonus hi-5 if you caught that Slim Shady reference.) Facebook Groups are a perfect platform for you to meet like-minded people who are […]

The post Jumpstart Your Business By Joining These 31 Amazing Facebook Groups appeared first on Word-of-Mouth and Referral Marketing Blog.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

15 ad campaigns that made marketing history

15 ad campaigns that made marketing history


Typeform blog

Whether it’s down to a heartfelt message, a canny script, or clever branding, 15 marketing professionals share the one campaign they'll never forget.

What does GDPR mean for social media marketers?

by Daniel Swepson @ Social Media & Digital Marketing Agency | OST

OST Marketing

This is a question lots of marketers have been asking recently – What is GDPR and how does it affect me?  We’ll start from the beginning and keep it as simple as possible… GDPR stands for General Data Protection Regulation and is an EU regulation for strengthening data protection. It’s due to be implemented in May 2018. I expect you’re thinking ‘well, Brexit is coming so we don’t need to worry about it’. In actual fact, if the UK wants to continue to trade with the EU post-Brexit, our data protection will need to mirror the EU, so chances are it’s still going to apply. The reason for the new regulation is simply that the current Data Protection Act is deemed too old and outdated to cut it in this technologically and digitally advanced world. The new regulation will impact various different areas of our lives, mostly without us even realising, however the four main changes we’ll see are: Opting-in for marketing materials must be transparent and remain unchanged. Consenting to marketing communications has to be recorded, verified and unambiguous. It is hoped that this new approach will strengthen the one-to-one relationship a consumer has with brands they love. There may […]

The post What does GDPR mean for social media marketers? appeared first on Social Media & Digital Marketing Agency | OST.

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women


TakePart

It's been 10 years since Dove launched its “Campaign for Real Beauty”—a stark series of ads that were radical and simple in equal measure—featuring lovely, normal-sized women who didn’t need Photoshop to look radiant. The ads, which ran in 2004 and 2005, lacked any screed about the pressures that come with being a woman in a visual culture that’s awash in creatively lit, digitally manipulated images of dangerously thin models. The folks behind the campaign simply let us feel our own shock at seeing women with normal curves and natural faces being celebrated for their beauty in a national advertisement. Dove didn't stop there. The soap maker added rocket fuel to the conversation in 2006, when its time-lapse "Evolution" video went viral. The movement to expose marketers' use of trickery to convince us that we're failing if we don't have flawless skin and breathtaking bodies was here to stay. Significant progress has been made since Dove's campaign: The American public, the blogosphere, and the Twitterverse now routinely call out magazine publishers and marketers for digitally altering images of girls and women to shrink their bodies, smooth their faces, and otherwise morph them to fit an unrealistic, narrow ideal of beauty. The pace is quickening. In just the past few months, there's been even more progress and a few moments that drove the dialogue forward. 1. The more bare skin a campaign flaunts, the more Photoshop it typically gets. But American Eagle says its new campaign for the Aerie line of lingerie will not use any altered images of models. Instead, “real” girls and women can upload unretouched photos of themselves to a photo gallery. Sure, it’s pretty screwed up that selling underwear using real photos of gorgeous, skinny young girls (instead of digitally improved gorgeous, skinny young girls) is seen as groundbreaking. But moving away from the idealized versions of women who don't exist is a footstep Dove took, and the clothier is now following its lead. “It’s great that we’re beginning to break that down,” said Heather Arnet, executive director of the Women & Girls Foundation, of the fakeries that line the glossies. 2. Forever Yours Lingerie didn't stop working with model Elly Mayday when she was diagnosed with ovarian cancer last year. It featured beautiful shots of her with surgical scars unhidden and no wig or digital fakery to hide the baldness that resulted from her cancer treatment. Rather than looking like something’s missing, Mayday’s baldness comes across as strong and sexy. It’s empowering for the rest of us to see a woman outside the beauty mold we’ve been sold for so long—and to find ourselves aspiring to emulate her sexy confidence and appeal. (Forever Yours also gets points for raising money toward Mayday’s medical expenses.) 3. A new time-lapse video released by Hungarian pop star Boggie shows her singing a pop song called “Nouveau Parfum” while being Photoshopped, a fresh take on Dove's "Evolution" that's amplified by the resigned expression on her face. As the song unfolds, pieces of her disappear and are overwritten: Boggie’s eyes, like everyone else’s, aren’t exactly symmetrical. So one is deleted, then replaced by an exact copy of the other. Not a single square inch of her face or hair is left untouched. 4. Earlier last month during the Golden Globes, actor Diane Keaton took the stage to honor Woody Allen, her tousled hair and menswear-chic outfit reminding us of the trend she set when Annie Hall hit theaters in 1977. It was also clear on high-definition screens across America that at 68, she's got (oh, the horror!) lots of lines on her gorgeous face. When her speech ended, the network cut to a commercial break featuring Keaton selling L'Oréal cosmetics without a line on her digitally enhanced face, seemingly sporting the skin of a 25-year-old. Twitter, Instagram, and Facebook quickly lit up with scorn. That social media response is valuable, Arnet says, because younger women and girls are active on Instagram and Twitter and are participating in those conversations. 5. Former Cosmopolitan editor Leah Hardy drew attention for admitting that during her tenure the magazine routinely Photoshopped out the protruding bones of super skinny models to keep readers from seeing how emaciated the models really were. Since that admission surfaced, before-and-after comparisons of bone-thin models and their healthier-looking altered images have been popping up around the Web. Apparently the world’s top fashion magazines, despite the huge budgets at their disposal, cannot find a single woman on the planet who isn’t either too thin or too fat for their liking. It’s further reinforcement of the conclusion we’d love to share with every tween girl who’s just beginning to notice her appearance: The elusive “perfection” that every cosmetic company and clothing retailer is trying to sell you does not exist. 6. Mindy Kaling might not have minded, but many other people did: When Elle magazine published covers for its February 2014 issue featuring Kaling, readers and pundits immediately questioned why Kaling's cover was a black-and-white close-up rather than the full-color, full-body shots of the other (skinnier and more "conventionally" beautiful) actors. That's the key: We've begun to make a habit of questioning how women are depicted and what tools are being used to change or edit their appearance for public consumption. Yes, the visual landscape is still awash with altered images, surgically altered models, and the pressure to be thinner, younger, and closer to the narrow beauty ideal that so much marketing pushes on us. Marketers aren’t going to stop selling us

Dove launches campaign for men's line, including social, e-mail opt-ins

Dove launches campaign for men's line, including social, e-mail opt-ins


DMN

Unilever's Dove brand has launched an integrated campaign for its new Men+Care line of skin products. The campaign includes social media, TV and a microsite, DoveMenCare.com. The campaign was developed by agency Mindshare.

What can I do with a Bachelors in Marketing?

by Merrill @ Best Marketing Degrees

FACT: Bachelor’s Degrees in Marketing Have an Excellent Career Outlook Every website, company, and governing body you see has practiced the principles of marketing, whether they know it or not. […]

The post What can I do with a Bachelors in Marketing? appeared first on Best Marketing Degrees.

How Blogging Tools Can Help You Rank Better

by Mahima Sood @ Digital Vidya

The growing trend of Blogging has definitely taken the internet by a storm. It has become the new media sensation. In this pool of fishes, you need to be the shark that stands out. But how would you do that? With blogging concepts defined, what different can you do? Well, the difference lies in the […]

The post How Blogging Tools Can Help You Rank Better appeared first on Digital Vidya.

Corona, Innocent and AEG on what it takes to launch a music festival

by Thomas Hobbs @ Marketing Week

As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.

The post Corona, Innocent and AEG on what it takes to launch a music festival appeared first on Marketing Week.

How to create your B2B social media strategy – Cambridge #B2BHuddle

by Luke Brynley-Jones @ Social Media & Digital Marketing Agency | OST

OST Marketing

OST hosted it’s first B2B Huddle event in Cambridge on 15th March, leading around 40 participants from the tech, pharma, service and manufacturing sectors through an intensive B2B social media strategy workshop. I had the pleasure of hosting the event and provided the opening address, including a batch of B2B social media case studies (several of which are featured on this site) to demonstrate how building a credible social media presence and using social media to amplify your content can deliver direct ROI. Claire Trevien, Head of Content Marketing at Passle, our co-hosts for the Huddle, then provided a whirlwind review of what to do after you publish content online – how to share it, re-use it, re-format it, drive reach and stimulate word-of-mouth sharing. Her mention of the newsletter feature within Passle itself, which enables a company to curate it’s content into a newsletter in a few clicks and, usefully, create an internal version for staff (complete with social sharing options) was of great interest. In addition to our round-table discussions, in which participants created, collectively, a B2B social media strategy and content marketing plan for a number of fictitious companies – we also had a guest speaker to inspire and challenge […]

The post How to create your B2B social media strategy – Cambridge #B2BHuddle appeared first on Social Media & Digital Marketing Agency | OST.

New: Join ReferralCandy’s Affiliate Program And Get Rewarded!

by Raúl Galera @ Word-of-Mouth and Referral Marketing Blog

We have been talking about the importance of word-of-mouth marketing for years, helping thousands of ecommerce stores across many industries make over $55,000,000 USD in referral sales (and counting!) Finally, we have now decided to start our own program. If you love ReferralCandy as much as we do, here’s a good opportunity to get rewarded […]

The post New: Join ReferralCandy’s Affiliate Program And Get Rewarded! appeared first on Word-of-Mouth and Referral Marketing Blog.

Snapchat Memories Spotlight Article

by Digital Eye Media @ Digital EYE Media

Discover Snapchat Memories! After a soft roll out announced early July 6th, Snapchat has officially rolled out ‘Snapchat Memories’ onto everyone’s app (and chances are if you don’t have it, you might be due for a software update!). Hopefully by now you have seen the Snapchat Memories feature on your Snapchat app. Yet we have recently […]

The post Snapchat Memories Spotlight Article appeared first on Digital EYE Media.

How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

The story started simple. It started with a request from Dave: “Yo SQ, let’s try to figure out if we could get traffic from LinkedIn back to the blog.” This one question led me down the rabbit hole of LinkedIn marketing — and in turn figuring out how to go viral, get traffic and build a brand. […]

The post How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros appeared first on Word-of-Mouth and Referral Marketing Blog.

Commenti su Inglese, progetti, studio: una carriera Digital a cui ispirarsi… di Davs

by Davs @ Commenti per Bee Social!

Condivido l'intero iter per l'auto-digitalizzazione. L'unica riflessione: Il Cosmopolitismo vince l'internazionalizzazione.

How do I Become a Digital Marketing Executive?

by Merrill @ Best Marketing Degrees

Marketing, perhaps more than any other industry, has been upended by digital. On the one hand, the internet has created an unprecedented platform for product visibility, but engagement is increasingly […]

The post How do I Become a Digital Marketing Executive? appeared first on Best Marketing Degrees.

A Quick How To Guide for Newly Launched Facebook Stories

by Digital Eye Media @ Digital EYE Media

It all Began With a Snap We’ve all seen the astounding success that Snapchat has had from their upstart to all the updated features we’ve come to know and expect today. In fact Instagram was so impressed that they rolled out their own version called Instagram Stories. When they first launched, some harsher critics of instastories mocked their imitation […]

The post A Quick How To Guide for Newly Launched Facebook Stories appeared first on Digital EYE Media.

Facebook Insights

by Shaun Verma @ Social Media Marketing

It is no secret that Facebook is the center of most social media marketing efforts. Given that 71% of online adults use Facebook, many companies have their largest pushes on this platform. That is why Facebook Insights, the built in … Continue reading

Uber

by Shaun Verma @ Social Media Marketing

Uber is a company that drives brand identification through an interdisciplinary team. It’s a company that has absolutely captured the groundswell from ground up, and there is no better place to see this than on their social media. The integration they … Continue reading

How to Use Event Marketing to Build Your Business

by Samantha Haines @ Digital EYE Media

Event marketing is one of the foundational tools in any skilled marketer’s toolkit. And today there are more avenues than ever before to host events – online as well as offline. As well, event marketing costs have done a sharp nosedive with the advent of the online event, while the number of such events has […]

The post How to Use Event Marketing to Build Your Business appeared first on Digital EYE Media.

So You’re Targeting Long Tail Natural Language, Now What?

by Milton Welch @ Workshop Digital

The Other Tactics in Voice Search This post is most productively read as a follow up to the recent post on Digital Virtual Assistants by one of our Senior SEO Analysts here at Workshop Digital, Aimee Sanford.  Serendipitously, I discovered that we were both thinking about voice search, and our conversation sharpened what follows.  In Read More »

The post So You’re Targeting Long Tail Natural Language, Now What? appeared first on Workshop Digital.

Facebook Boost and Newsfeed Ads. Which is Best for You?

by admin @ Turtledove Clemens Advertising and Marketing Blog

Facebook has decreased the organic reach for your business page’s posts. This means the people who like your business page (your audience) are not seeing your […]

The post Facebook Boost and Newsfeed Ads. Which is Best for You? appeared first on Turtledove Clemens.

Quali azioni intraprendere per un Customer Journey di successo

by Luca Crivellaro @ Bee Social!

Oggi come non mai, vediamo quanto il marketing sia fortemente influenzato dalle scelte degli utenti. Come mai? Grazie all’analisi dei dati, molte imprese hanno...

Collaborative Strategic Marketing Hits the Mark for Oregon Ballet Theatre

by admin @ Turtledove Clemens Advertising and Marketing Blog

Oregon Ballet Theatre engaged Turtledove Clemens at a critical time in the troupe’s history. With its 2015/16 season looming and a new executive team getting up […]

The post Collaborative Strategic Marketing Hits the Mark for Oregon Ballet Theatre appeared first on Turtledove Clemens.

Final Pitch Presentation: Level One Bar & Arcade

by ar223612 @ Ohio University Strategic Social Media

In order to celebrate Level One Bar & Arcade’s one year anniversary, we plan on executing a multi-step social media marketing campaign throughout the three months leading up to the celebration (mid September 2016). Starting in June, we intend to slowly roll out announcements for the weekend-long celebration across existing Level One social media accounts. […]

John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

Instagram Marketing Strategy – Find a niche and run with it!

by Lindsay Halls @ Social Media & Digital Marketing Agency | OST

OST Marketing

Without an Instagram Marketing Strategy, your Instagram efforts are likely to reap no return. Now ,this is a fairly bold statement to make – and not always completely accurate – but let me explain myself… Instagram is awash with great visuals and content. If you’re a brand trying to post content purely for likes, based on the types of posts you like to see on Instagram yourself then, chances are, there are others who are posting content which is a lot prettier/more powerful/better produced/smarter than yours. Scroll through a number of popular feeds with thousands of likes and views and it will quickly become apparent why their visuals help drive engagement. For example, imagine this is my sandwich… Honey-glazed ham sandwich with a hint of mayo. #workinglunch #lessismore #lunch #Glasgow #artisan #artisanweek #plainsandwich A post shared by Cook Like A Man (@cook_like_a_man) on Feb 23, 2015 at 4:10am PST It may taste great, it may look pretty decent (the best I have had all week) and I may be able to put a pretty neat filter on it that makes it look like something that would catch my eye? However, a quick search on the popular #sandwiches tag on Instagram […]

The post Instagram Marketing Strategy – Find a niche and run with it! appeared first on Social Media & Digital Marketing Agency | OST.

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

Coca-Cola

by Caroline Federico @ Social Media Marketing

  One company that has achieved social media maturity is the Coca-Cola Company. Their innovative thinking has abled them to keep their traditional look, while adding a modern flare. Coca-Cola has achieved social maturity because they have worked hard to … Continue reading

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

Stereotypical TV ads ‘causing resentment’ among consumers

by Leonie Roderick @ Marketing Week

TV advertising still relies too heavily on outdated stereotypes, new research suggests.

The post Stereotypical TV ads ‘causing resentment’ among consumers appeared first on Marketing Week.

OkDay 2017 – pronti per il super evento digital con Montemagno e Federico Buffa

by Luca Crivellaro @ Bee Social!

Il motto dell’OkDay è “Aspettatevi tanto”: una sicurezza ben spesa, osservando il format e la caratura degli ospiti. Ecco qualche info aggiuntiva e uno sconto del 30%!

How to Use Event Marketing to Build Your Business

by Digital Eye Media @ Digital EYE Media

Thanks to social media and mobile apps, the plain Jane local promotional event is so yesterday. Today’s events can happen anywhere and in nearly any medium – literally. While some marketers are turning themselves inside out to offer an “event within an event” for their brand’s next conference or anniversary celebration, others are busying themselves […]

The post How to Use Event Marketing to Build Your Business appeared first on Digital EYE Media.

The Short Steps to Becoming an Industry Influencer

by Digital Eye Media @ Digital EYE Media

“I think I’ll start a blog but I hope no one reads it,” said no blogger, ever. Writers love readers the way marketers love industry influencers. If those influencers are actively wielding their influence via social media, even better. Of course, since every marketer on the planet wants to form a personal connection with every […]

The post The Short Steps to Becoming an Industry Influencer appeared first on Digital EYE Media.

Dove takes its 'Real Beauty' marketing drive to India

Dove takes its 'Real Beauty' marketing drive to India


CosmeticsDesign-Asia.com

Skin care brand Dove has enjoyed strong success over the years for its ‘Real Beauty’ marketing, and is now pushing focus on this campaign within India.

Digital Marketing Design: An Interview with Brian Dove | Workshop Digital

Digital Marketing Design: An Interview with Brian Dove | Workshop Digital


Workshop Digital

Graphic Designer Brian Dove joined me at Southern Railway Taphouse to chat about life as a creative at a digital marketing agency. If you’re wondering what happens when you let elementary school students design a video game, or how a visual artist can thrive in a business setting, you’ll get your answers below. D: What’s Read More »

Coffee Shops

by Alumni @ Workshop Digital

Friendly Neighborhood Coffee Shops I’ve always found that one of the best ways to acclimate myself to a new city is to head to the local coffee shop. There, I always find a great mix of people from the surrounding area, fresh coffee, and a real sense of what it’s like to be a local resident Read More »

The post Coffee Shops appeared first on Workshop Digital.

Dove Men+Care Journey to strength

by Konrad Markham @ Tips for Improving Digital Marketing

Here is a great new content marketing campaign from Dove Men+Care, which premiered during the #AUSvENG Rugby test last night, featuring Australian rugby union player David Pocock. The Journey to strength campaign, aims to start conversations with Australian men about where real strength comes from and is brought to life through a video series that sees …

The post Dove Men+Care Journey to strength appeared first on Tips for Improving Digital Marketing.

The Best of Global Digital Marketing in Taipei, Taiwan

by Best Marketing @ Best Marketing

9th December 2016 

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

Which digital marketing training courses are most in demand?

by Konrad Markham @ Tips for Improving Digital Marketing

The demand for digital marketing training courses is booming. Since I first posted a list of providers and courses on my blog in 2013, there has been a dramatic increase in the number and types of digital marketing training courses available. I recently interviewed Russell Easther, founder of digitalbrief.com to understand some of the reasons …

The post Which digital marketing training courses are most in demand? appeared first on Tips for Improving Digital Marketing.

What Is Next for the Augmented Reality Mobile Market?

by Digital Eye Media @ Digital EYE Media

Pokemon Go: Fame, Future, and Fortune   With Pokemon Go raking in $1.6 million dollars daily on just in-app purchases it may comes as no surprise the stock for the app shot up—but then again maybe an 11 billion dollar increase in valuation may surprise you!   That’s because the revenue potential for Pokemon Go […]

The post What Is Next for the Augmented Reality Mobile Market? appeared first on Digital EYE Media.

Commenti su La via italiana a Social Sharing e Content Curation – intervista a SpidWit di Una gestione dei Social Network smart: 5 idee da ricordare

by Una gestione dei Social Network smart: 5 idee da ricordare @ Commenti per Bee Social!

[…] software online (italiano), di cui peraltro abbiamo già parlato in passato. Funziona come tool di Social Media Marketing per gestire la condivisione sui tuoi canali Social, […]

What do the new influencer marketing guidelines mean for brands?

by Katherine Chittenden @ Social Media & Digital Marketing Agency | OST

OST Marketing

Brands: listen up! New influencer marketing guidelines have been announced. These are designed to encourage brands to be up front with their social media followers and to make sure your audience is aware of the ‘paid’ relationship between the influencer and the brand. Here’s what you need to know… The new guidelines from the Committee of Advertising Practice ask that brands require influencers to notify their followers that their post is an advertisement in the title of their post or content of a Tweet. For image-based posts (such as on Instagram) the word ‘ad’ should be added to the image to ensure it’s obvious that the post was sponsored. How many times have you seen an influencer post that looked a normal selfie with their favourite new shampoo or snack? Perhaps the majority of celebrities and influencers still don’t make their paid promotions very obvious. You may have already started to see #ad or #spon on posts, but certain techniques can be used to hide this from all but the most savvy followers, which kind of defeats the object. As celebrity and influencer marketing is becoming more popular (see our post on the Rise of the social media influencer for […]

The post What do the new influencer marketing guidelines mean for brands? appeared first on Social Media & Digital Marketing Agency | OST.

Dove’s Latest Campaign: A Real Beauty

Dove’s Latest Campaign: A Real Beauty


Business 2 Community

40 million views and over 100,000 ratings at 98% positive. Was this a success? Dove hired a forensics artist to draw women, without ever seeing them, based on how they described themselves vs how fri…

Nike

by Joseph Carlini @ Social Media Marketing

A company that has really come together and started to use social media effectively is Nike. While nike is already a really big name, they still have competitors and they are using Facebook very effectively to market their products. When … Continue reading

Hyper-Targeted Strategy Produces Fundraising Record for Oregon Cultural Trust

by admin @ Turtledove Clemens Advertising and Marketing Blog

Oregonians enjoy a special relationship with our state’s cultural community, and a unique way of supporting cultural organizations. While we enjoy and patronize our arts, heritage […]

The post Hyper-Targeted Strategy Produces Fundraising Record for Oregon Cultural Trust appeared first on Turtledove Clemens.

Commenti su Inglese, progetti, studio: una carriera Digital a cui ispirarsi… di Luca Crivellaro

by Luca Crivellaro @ Commenti per Bee Social!

Grazie Davs! Concordo pure io (e nel frattempo mi sono iscritto all'ennesimo corso di inglese...) :)

A Brief Overview: Microsoft Buys LinkedIn

by Kathryn @ Digital EYE Media

The Merger Today Microsoft has announced they are purchasing the social network for professionals, LinkedIn, for a cool $26.2 billion. Both the boards of Microsoft and LinkedIn have approved the purchase, which equates to $196 per share. If for some reason the sale falls through, LinkedIn will owe Microsoft a $72 million termination fee. How […]

The post A Brief Overview: Microsoft Buys LinkedIn appeared first on Digital EYE Media.

A Few Predictions on the Future Of Search Engine Optimization (SEO)

by Mahima Sood @ Digital Vidya

What are the predictions about the Future of SEO Search Engine Optimization is like an ocean of tasks all aimed at improving the ranking of a website on the Search Engine Result pages. Different search engines have different algorithms and policies for search engine rankings. Though, Keywords remain to be a consistent factor for search […]

The post A Few Predictions on the Future Of Search Engine Optimization (SEO) appeared first on Digital Vidya.

Spreading stories: Jon Torrens speaks at OST University

by Chris Tynan @ Social Media & Digital Marketing Agency | OST

OST Marketing

Every other Wednesday OST hosts an internal ‘University’ session for staff to listen, discuss and learn something new. In June the topic was public speaking – so we welcomed an external speaker, Jon Torrens, to inspire and educate us. OST’er Chris Tynan explains what happened… Confidence in public speaking is not something that comes to many of us naturally, yet speaking in public is something that we all have to do at various stages in our lives. Whether that be in a pitch, a job interview, or even professing your love to your better half… public speaking is an integral skill to be able to convince and convert your audience. Jon Torrens, a qualified public speaker and coach, is a former stand-up comedian who is well-known in the public speaking circuit. Unfortunately for Jon, he was our guinea pig for a warm afternoon in June after we coaxed him into our office near Cambridge to give the team a masterclass in enticing your audience through powerful public speaking. The Adventure of Supreme Confidence | Jon Torrens | TEDxAngliaRuskinUniversity Jon initially covered off nuggets of wisdom including rehearse (obviously!), be conversational (makes sense), and think like a spy (what?!). Using the […]

The post Spreading stories: Jon Torrens speaks at OST University appeared first on Social Media & Digital Marketing Agency | OST.

Real Beauty Brings Real Results for Dove’s Marketing Campaign

Real Beauty Brings Real Results for Dove’s Marketing Campaign


Ohio University Strategic Social Media

by Lauren Coulson Reed When it comes to marketing campaigns, it’s not always about what you do, as it is how you do it. Dove’s “Real Beauty Sketches” campaign became successful by targeting women’s…

Next: We won’t retaliate against Amazon, we will learn from them

by Thomas Hobbs @ Marketing Week

Despite Amazon’s own-label fashion brand Find going after its core customers, Next chief executive Lord Wolfson says he won’t slip into 'terrible analogies of war'.

The post Next: We won’t retaliate against Amazon, we will learn from them appeared first on Marketing Week.

The Dove Campaign for Real Beauty – A Great Example of Marketing that Positively Impacts Society

The Dove Campaign for Real Beauty – A Great Example of Marketing that Positively Impacts Society


MDH Mark D Hogan

Over the past month, I have written about brands that have a compelling purpose and an ideal that positively impacts society. Research has shown that brands who live up to a compelling brand ideal …

5 tips to improve Google Adwords campaigns

by Konrad Markham @ Tips for Improving Digital Marketing

I recently had the pleasure of attending the Google Partners Masterclass Melbourne 2016. The event was an update on the state of the Google Union for Google Adwords and Google Analytics. From that masterclass, there were a number of useful tips on Google Adwords. I list some of these below together with others you may …

The post 5 tips to improve Google Adwords campaigns appeared first on Tips for Improving Digital Marketing.

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Digital, tradizione e tendenze: torna il Future Vintage Festival 2017

by Luca Crivellaro @ Bee Social!

L' 8-9-10 settembre a Padova si terrà come di consueto il Future Vintage Festival, evento sempre più importante e di risonanza nazionale. Siamo Media Partner del format MARKETERs Evolution sul tema Digital Transformation

Hootsuite

by Anne Smith @ Social Media Marketing

Social media management tools have become so popular and many companies rely on these tools.  Hootsuite is a social media monitoring tool that provides social media metrics.  Social media metrics are very important because they increase engagement, customer traffic, and … Continue reading

Digi (Wonder) Women. Il riscatto dell’umiltà e del lavoro collaborativo

by Luca Crivellaro @ Bee Social!

Mi ha incuriosito molto la Digiwomen 2017 organizzata da Digitalic, ossia una selezione (rigorosamente 2.0, proveniente dalle segnalazioni dei lettori) delle professioniste più influenti del web italiano. Abbiamo parlato con una di loro...

Thomas Barta: Marketers must stop being digitally naïve

by Thomas Barta @ Marketing Week

The label 'digital' makes marketers throw all leadership rules overboard. They shouldn’t.

The post Thomas Barta: Marketers must stop being digitally naïve appeared first on Marketing Week.

Dove Ads | Digital Marketing & Social Media Campaigns

Dove Ads | Digital Marketing & Social Media Campaigns


Digital Agency Network

Featuring creative Dove ads, inspiring Dove digital marketing campaigns, social media marketing campaigns, Dove commercials and hot news.

Think You Own Your Marketing Materials? You May Be in for a Big Shock

by admin @ Turtledove Clemens Advertising and Marketing Blog

Most companies assume that they own the creative campaigns and marketing materials produced for them by an agency or freelancer once they make final payment. That, […]

The post Think You Own Your Marketing Materials? You May Be in for a Big Shock appeared first on Turtledove Clemens.

The Best of Global Digital Marketing in Warsaw, Poland

by Best Marketing @ Best Marketing

26th April 2016 In cooperation with NoNoobs.pl

Tips to Write Interesting Messages for Bulk SMS Marketing

by Garima Kakkar @ Digital Vidya

SMS or “Short Message Service” is one of the most effective and popular marketing tools for businesses. Bulk SMS Marketing is the latest trend of SMS marketing that is gaining lots of preference in E-commerce sector and the notable reasons are- No need of Ad copies Ensures no delay in implementation Highly cost effective, even […]

The post Tips to Write Interesting Messages for Bulk SMS Marketing appeared first on Digital Vidya.

How Landing Pages Increase ROI

by Kathryn @ Digital EYE Media

If you are brand new to the ever-evolving arena of online advertising, expect to feel overwhelmed right at the start. There is a lot to learn! Happily, there is also a rich payoff for those who take the time and invest the energy to learn it well. One reason many entrepreneurs and companies fail to […]

The post How Landing Pages Increase ROI appeared first on Digital EYE Media.

Amazon signs deal for NYC advertising office

by @ Marketing Dive - Latest News

The e-commerce giant has leased space in Five Manhattan West for its advertising division, along with teams for marketing, product design and engineering.

Know Your Audience: How Clackamas Repertory Theatre Set the Stage for a Successful Season

by admin @ Turtledove Clemens Advertising and Marketing Blog

Competition for theatre-goers’ attention – and wallets – can be fierce, especially for local performing arts companies such as Clackamas Repertory Theatre. To ensure success, theatres […]

The post Know Your Audience: How Clackamas Repertory Theatre Set the Stage for a Successful Season appeared first on Turtledove Clemens.

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

How to get started with social media marketing [3-minute video guide]

by Luke Brynley-Jones @ Social Media & Digital Marketing Agency | OST

OST Marketing

How should we get started with social media marketing? If this is a question you’re currently battling with, the video below may be the answer to your prayers. It was filmed at the OST office in the Summer of 2016. Part of a ‘Small Business Heroes‘ feature run by Direct Line Insurance, our Managing Director, Luke Brynley-Jones, describes in simple terms how to create an effective social media strategy, including: Selecting your channels Creating a content calendar Creating innovative content Monitoring your progress Measuring KPIs If you need any extra help getting started with social media marketing, please get in touch.

The post How to get started with social media marketing [3-minute video guide] appeared first on Social Media & Digital Marketing Agency | OST.

How Rolex Maintains Its Status as One of the Most Valuable Brands in the World

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

Rolex has a lot of history. Its watches and timepieces have been worn by the most influential icons in the world. Its been a constant companion of  world leaders, celebrities and influencers. So, it’s always been associated with status and prestige. But how has the luxury brand maintained its place at the top, for more […]

The post How Rolex Maintains Its Status as One of the Most Valuable Brands in the World appeared first on Word-of-Mouth and Referral Marketing Blog.

How do I Become a Business Analyst?

by Merrill @ Best Marketing Degrees

As telecommuting and remote work rise in popularity, many organizations use complex technology to do business across great distances, stay in touch with the consumer, and even communicate internally. Technology […]

The post How do I Become a Business Analyst? appeared first on Best Marketing Degrees.

Iconosquare

by Joseph Carlini @ Social Media Marketing

When a company is using social media to market their product, they use many different platforms. Twitter, facebook, and Instagram are three of these platforms as examples. Using these platforms effectively can really help in growing awareness about a product … Continue reading

Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel

by Sarah Vizard @ Marketing Week

Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.

The post Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel appeared first on Marketing Week.

The 10 Best Online Masters in Marketing Research

by Merrill @ Best Marketing Degrees

Gone are the days when a hunch or an affable notion successfuly push a product or website to millions of consumers. Particularly with the surge in data about consumers avialable […]

The post The 10 Best Online Masters in Marketing Research appeared first on Best Marketing Degrees.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

Uber brand takes another hit as it loses London licence

by Sarah Vizard @ Marketing Week

Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.

The post Uber brand takes another hit as it loses London licence appeared first on Marketing Week.

The Best of Global Digital Marketing in Dhaka, Bangladesh

by Best Marketing @ Best Marketing

26th September 2016

Morrisons on how staff are inspiring both its marketing and turnaround

by Thomas Hobbs @ Marketing Week

Morrisons' top marketer discusses the brand's ongoing turnaround, the Amazon deal and his expectations for Christmas.

The post Morrisons on how staff are inspiring both its marketing and turnaround appeared first on Marketing Week.

Brunch

by Alumni @ Workshop Digital

A Killer Brunch Scene with Amazing French Toast Good things come to those who wait. If you stop by Weezie’s Kitchen in Carytown on Sunday morning without planning ahead, waiting is exactly what you’ll do. But trust me—it’s worth it! Richmond has rapidly become a foodie town, and Weezie’s is your quintessential hole-in-the-wall, with no Read More »

The post Brunch appeared first on Workshop Digital.

How to Prove the ROI of a Content Marketing Budget to Your End Clients

by Devin Pallone @ Content Equals Money

  Convincing your end client that the returns of a content marketing budget are well worth the investment doesn’t have to be difficult. With the right information to back up your claims, your client will jump at the promise of a surefire thing. Content marketing is a cornerstone of any successful business. Here are three […]

A Change for the Better: Help Oil Can Henry’s Support Military Families

by admin @ Turtledove Clemens Advertising and Marketing Blog

Oil Can Henry’s, the trusted provider of quick and convenient oil changes and other preventive vehicle maintenance, is donating $1.00 for each vehicle the company services in […]

The post A Change for the Better: Help Oil Can Henry’s Support Military Families appeared first on Turtledove Clemens.

The 6 Changes I Made That Turned My Business Around

by Jack Jostes @ Ramblin Jackson, Inc.

In this podcast interview with digital agency industry leader Jason Swenk, I share the top six changes I made that helped me turn Ramblin Jackson around from a time we almost went out of business. Watch the Video!

The post The 6 Changes I Made That Turned My Business Around appeared first on Ramblin Jackson, Inc..

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

Snickers Hungerithm

by Konrad Markham @ Tips for Improving Digital Marketing

Introducing the SNICKERS® Hungerithm: The angrier the internet, the cheaper the SNICKERS®. The Internet gets a little angry when it’s hungry. So Clemenger BBDO Melbourne and Mars Chocolate Australia have teamed up to create the SNICKERS® Hungerithm – a hunger algorithm that monitors the mood of the Internet, and then lowers SNICKERS prices accordingly. The …

The post Snickers Hungerithm appeared first on Tips for Improving Digital Marketing.

5 ways to increase app downloads using social media

by Tom Kennedy @ Social Media & Digital Marketing Agency | OST

OST Marketing

You’ve invested time in designing your app, troubleshooting, and testing for bugs. You’re ready to change the world, you launch it, everything is live and then…nothing. No downloads. No buzz. Nothing. Having worked on app development, launch and promotion campaigns over the years, we have some experience of this feeling, so here are our top 5 ways to increase app downloads using social media: 1. Connect your app to a Facebook page It will take you no time at all and greatly simplifies the process of creating adverts. If you already have a brand page you can use this existing channel to promote your app, or you can build a new community around the product. 2. Take advantage of Facebook’s developer tools Facebook’s native analytics for developers allow you to measure installations and in-app conversions – for free. As well as providing insight into useful metrics like retention rates it also allows you to integrate features like App Invites – which allows users to send a message encouraging their friends to install, which should increase app downloads. 3. Promote your app with highly targeted advertising Targeted adverts are especially important if your app is designed for a B2B audience, or […]

The post 5 ways to increase app downloads using social media appeared first on Social Media & Digital Marketing Agency | OST.

InstaZoom Zoom Zoom: The Marketing Zoom

by Digital Eye Media @ Digital EYE Media

Yes it’s True–Your Instagram Photos Can Now Zoom!   What is InstaZoom? Yesterday, August 31st 2016, Instagram began its soft roll of their latest update in a long line of newly launched features: Zoom. The ability to zoom is something users have been asking about for some time. And with Instagram being primarily a visual […]

The post InstaZoom Zoom Zoom: The Marketing Zoom appeared first on Digital EYE Media.

Hack your commute: Don’t buy into brain training

by Michael Barnett @ Marketing Week

Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

The post Hack your commute: Don’t buy into brain training appeared first on Marketing Week.

The 9 Best Online Doctorates in Marketing

by Merrill @ Best Marketing Degrees

Consumer behavior is ever-changing. Do you have your thumb on the pulse? From social media marketing to global markets and globalization of local products, understanding marketing in this ever-changing atmosphere […]

The post The 9 Best Online Doctorates in Marketing appeared first on Best Marketing Degrees.

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

by Mark Ritson @ Marketing Week

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

OST named one of the UK’s fastest growing B2B digital marketing agencies

by Luke Brynley-Jones @ Social Media & Digital Marketing Agency | OST

OST Marketing

OST has been listed among the top 10 fastest growing B2B digital marketing agencies in the UK. Based on bench-marking research by B2B Marketing, we are ranked 7th among the fastest growing agencies in the country. B2B content marketing has always been one of our strengths. Following early successes with Cambridge technology brands, such as CSR and Cambridge Consultants, we have built a team of highly experienced B2B professionals who are specialists in delivering niche B2B campaigns that deliver leads. We also use some of the smartest technology available, just to give us the edge! B2B Marketing have also produced a full report with listings showing the top 100 B2B digital marketing agencies. OST is ranked #66 in these listings which are heavily weighted towards the amount of turnover attributable to B2B. Given that much of our work relates to FMCG brands, we are thrilled to be ranked so high for our B2B content marketing, which includes global projects for many well-known technology, pharmaceutical and finance brands. Looking for insight?  We’ll be running a free B2B digital marketing workshop in Cambridge in March, featuring insights from our clients and partners. It’s invitation only, but contact us if you’re keen to […]

The post OST named one of the UK’s fastest growing B2B digital marketing agencies appeared first on Social Media & Digital Marketing Agency | OST.

Marketoonist on PowerPoint pitches

by Tom Fishburne @ Marketing Week

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

The post Marketoonist on PowerPoint pitches appeared first on Marketing Week.

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

Facebook, Uber, Evans Cycles: Everything that matters this morning

by Marketing Week Reporters @ Marketing Week

Our round-up of all the marketing news this morning.

The post Facebook, Uber, Evans Cycles: Everything that matters this morning appeared first on Marketing Week.

MIFF’s Emotional Trailer from Australia Wins The Best of Global Digital Marketing Awards in April

by Best Marketing @ Best Marketing

Here’s the Top 3 of April 2016:

  1. Melbourne International Film Festival’s Emotional Trailer by McCann Melbourne
  2. KFC’s How KFC Won with China’s Gamers by Mindshare
  3. Tokopedia’s Beyond the Banner by Iris Worldwide Indonesia
Read More…

Inglese, progetti, studio: una carriera Digital a cui ispirarsi…

by Luca Crivellaro @ Bee Social!

Un percorso lavorativo di digital marketing da cui prendere spunto? Ecco una case study da seguire con attenzione. Abbiamo rivolto qualche domanda a Diego Mulfari...

What can I do with a Masters in Marketing?

by Merrill @ Best Marketing Degrees

FACT: Master’s Degrees in Marketing Have an Excellent Career Outlook Every website, company, and governing body that expects financial growth has practiced the principles of marketing, researched consumer behavior, and […]

The post What can I do with a Masters in Marketing? appeared first on Best Marketing Degrees.

Inlight

by Alumni @ Workshop Digital

Street Art that Comes to Life It seems like everywhere you turn in Richmond, you can always find a new art exhibit going up, a new mural being painted, or an advertisement for an upcoming art festival. On the night of November 14, I walked into the sculpture garden at the Virginia Museum of Fine Read More »

The post Inlight appeared first on Workshop Digital.

Upcoming and past events now on our new website

by Best Marketing @ Best Marketing

You can now find all our upcoming events from our new website's Events section:  http://bestofglobaldigital.com/events/

Dove Taps Influencers to Push New Dandruff Line

Dove Taps Influencers to Push New Dandruff Line


WWD

Beauty bloggers are touting the benefits of the Dove Dermacare Scalp line, entering stores now, on YouTube.

Dove mocks Trump with 'alternative facts' ad | Netimperative - latest digital marketing news

Dove mocks Trump with 'alternative facts' ad | Netimperative - latest digital marketing news


Netimperative - latest digital marketing news

Dove has become the latest brand to spoof President Trump with an ad campaign based entirely on ‘alternative facts’, with a print ad that has gone viral on social media. The ad, which ran in UK newspapers over the weekend, gives “alternative facts”, a phrase made famous by one of Trump’s advisers Kellyanne Conway when ... [Read more...]

Short Pump

by Alumni @ Workshop Digital

A Shopping Center that Literally Has Everything For those not familiar with Short Pump Town Center, it’s an outdoor shopping mall with more than fifty popular stores, including apparel, shoes, jewelry, home furnishings, and much more. When I think of winter wonderland shopping, I think of Short Pump. Every year from November 1 to December Read More »

The post Short Pump appeared first on Workshop Digital.

Dove Leveraged Social Media Marketing To Increase Brand Loyalty To 27.6%

Dove Leveraged Social Media Marketing To Increase Brand Loyalty To 27.6%


Digital Vidya

Learn Social Media Marketing (SMM) through this post 'Dove Leveraged Social Media Marketing To Increase Brand Loyalty To 27.6%'

How Halo Remains Relevant Over A Decade After Its Debut

by Benjamin Leong @ Word-of-Mouth and Referral Marketing Blog

How Halo 5’s advertisements smashed into the Top 1% of all iTunes tracks — 14 years after Halo first debuted Ah, Halo. The first Halo game was launched on Xbox in 2001, but the franchise is still going strong 14 years on with the 2015 release of Halo 5. Their branding was so wildly successful that as […]

The post How Halo Remains Relevant Over A Decade After Its Debut appeared first on Word-of-Mouth and Referral Marketing Blog.

How Cancer Research UK is preparing for GDPR

by Sarah Vizard @ Marketing Week

In the first of a new series on how marketers are approaching the new EU data regulations, we talk to Cancer Research UK about its preparations and the opportunities around GDPR.

The post How Cancer Research UK is preparing for GDPR appeared first on Marketing Week.

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

Why Video Will Never Take the Place of Solid Written Content

by Rachel Winstead @ Content Equals Money

If you’re a business without experience using video to promote your product, don’t fret. Video will always complement written content, but it won’t exactly replace it. Written content offers consumers a different kind of concept clarity than audiovisual content, and it facilitates seamless user experiences across all digital interfaces. The Necessity of Writing in a […]

Dove: Body confidence campaigns prove our authenticity

Dove: Body confidence campaigns prove our authenticity


Marketing Week

Dove says it “walks the talk” when it comes to its body confidence campaigns, as it launches a toolkit to tackle body image anxiety among children.

OST shortlisted for Best Use of Social Media at B2B Marketing Awards

by Luke Brynley-Jones @ Social Media & Digital Marketing Agency | OST

OST Marketing

August – a fabulous month that has ended in wonderful sunshine and fantastic news for the OST Marketing team: a nomination for Best Use of Social Media at the prestigious B2B Marketing Awards! OST has been working with Zoetis, the world’s largest producer of medicine and vaccinations for pets and livestock, for four years in both a B2C and B2B capacity. Our work with the pharmaceutical giant is already award-winning and now we have yet another nomination, this time from the B2B Marketing Awards. Related: OST wins Gold, Silver and Bronze at Cambridgeshire Digital Awards We are up for the Best use of Social Media Award for our campaign to build the most active and engaged online community of livestock farmers in the UK. We are competing for the award against brands such as Oracle, and Powownow – so the pressure is definitely on! The Livestock Farming project itself has involved working with Zoetis across the entire inbound marketing spectrum, including content (imagery, video, animation, copy), community management, influencer marketing and social advertising, to build an active community of beef, dairy, pig and sheep farmers, as well as industry practitioners, on Facebook and Twitter. Related: Case Study: Plan to Produce During 2016/17, the campaign […]

The post OST shortlisted for Best Use of Social Media at B2B Marketing Awards appeared first on Social Media & Digital Marketing Agency | OST.

Top 20 Social Media Blogs You Should Start Following Today

by Harmanjit Singh @ Digital Vidya

Social Media Blogs Social media marketing became a necessity for businesses a long ago. With more than 2.8 billion users already active on social media, marketers cannot afford to miss out on such a big opportunity. To keep oneself updated, marketers need to follow blogs on social media marketing for the latest social media news, best […]

The post Top 20 Social Media Blogs You Should Start Following Today appeared first on Digital Vidya.

Under Armour

by Anne Smith @ Social Media Marketing

Cross discipline social media teams are very crucial because they can promote your brand and service clients.  It’s important to establish a team and work together in social media.  Majority of Under Armour’s success is because they spend time learning how their … Continue reading

Spredfast

by Caroline Federico @ Social Media Marketing

  There are many different social media monitoring tools that companies can have easy access to. However, throughout my research there was one tool that specifically stood out to me. This social media monitoring tool is called Spredfast. This tool is used … Continue reading

Turtledove Clemens Welcomes Bates Technical College as New Client

by admin @ Turtledove Clemens Advertising and Marketing Blog

The entire team of integrated marketing experts here at Turtledove Clemens is excited and pleased to welcome Bates Technical College  as a new client! Located in […]

The post Turtledove Clemens Welcomes Bates Technical College as New Client appeared first on Turtledove Clemens.

Digital Marketing Trends To Watch In 2017

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

It’s been an exciting year in digital marketing, and despite the various ups and downs, the past twelve months have been overwhelmingly positive, with a wealth of new technology shaping the way brands have started to engage with their target audiences. In this fast-paced industry,...

Workshop Digital Named Search Engine Land 2017 Awards Finalist

by Katie Wolitarsky @ Workshop Digital

Richmond, Va. (September 11, 2017 ) – Leading digital marketing industry publication Search Engine Land included Richmond-based Workshop Digital among its short list of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital agencies, in-house marketing teams, and individuals around the world. Workshop Digital is thrilled to announce finalist nominations for the Read More »

The post Workshop Digital Named Search Engine Land 2017 Awards Finalist appeared first on Workshop Digital.

This Arts Organization is Taking On Healthcare in A Very Unexpected Way

by Project 1324 @ Latest company news & updates | Adobe Conversations Blog

The Future of Medicine is…Gaming? Find out how Spy Hop – a digital media center teaching game design to emerging...

5 killer stats to start your week

by Leonie Roderick @ Marketing Week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

2017's Winners and Losers of Digital Marketing So Far -

2017's Winners and Losers of Digital Marketing So Far -


Click Hub

In terms of digital marketing, we’ve seen a lot this year; from the repeated success of Tom’s #withoutshoes movement and Lynx’s ‘is it ok for guys…’ campaign to the disaster that was Pepsi’s advert starring Kendall Jenner or Nivea’s ‘White Is Purity’ post. With 2017 being so fraught with political and social tension, it’s unsurprising that brands are striving to tackle bigger, global issues with their advertising. But it’s a fine line to tread …

The top 10 most meaningful brands in the world - Smart Insights Digital Marketing Advice

The top 10 most meaningful brands in the world - Smart Insights Digital Marketing Advice


Smart Insights

Making your brand promises matter"Move from differentiation to actually making a difference" Umair Haque, the director of the Havas Media Labs and Harvard. Marketing topic(s):Brand positioning, Campaign creative. Advice by Danyl Bosomworth.

Apple gambles on premium iPhone X but should its rivals be worried?

by Thomas Hobbs @ Marketing Week

The launch of the $999 iPhone X has been labeled a PR success, but is it really the 'biggest leap' since the original iPhone?

The post Apple gambles on premium iPhone X but should its rivals be worried? appeared first on Marketing Week.

Marketing in the Era of Digital Disruption

Marketing in the Era of Digital Disruption


Latest company news & updates | Adobe Conversations Blog

Executives across the Asia Pacific discuss the evolution of marketing at Adobe Digital Marketing Symposium 2015.

Shock Tactics: PR Genius?

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

Encouraging Debate Two years ago, Protein World’s Marketing Manager, Richard Staveley, sparked a global social media storm with its “Are you beach ready?” campaign, with people accusing the company of sexism and body shaming. Fast track to today and the marketer has launched a new...

Dove Real Beauty Sketches – best marketing campaign of the century?

by Gaby Atkinson @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign?   Dove: how to build a brand In 2004, international cosmetic brand, Dove, launched its Real Beauty campaign, aiming to empower...

How to beat the burger competition | Skipping Girl Takeway

by Konrad Markham @ Tips for Improving Digital Marketing

It seems the popularity of the burger in Melbourne just keeps on growing. You would think there would be enough room in the burger market to run a successful business. However, given the intense level of competition in the burger space with constant pressure on prices and costs, it still takes a brave person to …

The post How to beat the burger competition | Skipping Girl Takeway appeared first on Tips for Improving Digital Marketing.

7 SFW Examples Of How Pornhub Generates Word-Of-Mouth

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Marketers have long embraced the adage “Sex Sells” but only very recently have they had to ponder what “Sells Sex”. The most difficult question here is… how do you get people talking about porn? Despite its gradual ascension from taboo into the mainstream, porn isn’t something most people talk about having lunch with the in-laws […]

The post 7 SFW Examples Of How Pornhub Generates Word-Of-Mouth appeared first on Word-of-Mouth and Referral Marketing Blog.

Dove Real Beauty Sketches – best marketing campaign of the century?

Dove Real Beauty Sketches – best marketing campaign of the century?


Formedia | PR - Marketing - Design - Web

Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign?   Dove: how to build a brand In 2004, inter...

Trains

by Alumni @ Workshop Digital

Richmond’s Historic Train Tracks Watching trains roll by is a hidden pleasure, and one that Richmond indulges. Elevated lines run east and west along the northern bank of the James River, and a vein of rails cuts northward through downtown. A more self-conscious city might have rerouted the iron trestles, which draw a thick, rusty base Read More »

The post Trains appeared first on Workshop Digital.

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog


Word-of-Mouth and Referral Marketing Blog

Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. There wasn’t much of a corporate strategy …

How Dove's Real Beauty Video Touched a Nerve and Went Viral [VIDEO]

How Dove's Real Beauty Video Touched a Nerve and Went Viral [VIDEO]


The Content Strategist

The heart string-tugging video, created by Ogilvy & Mathers Brazil, has social and mainstream media buzzing. Here's why.

In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

On a beautiful spring afternoon, ten years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both — as young college graduates are — were filled with ambitious dreams for the future. Recently, these men returned to their college […]

The post In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

The Best of Global Digital Marketing in Mumbai, India

by Best Marketing @ Best Marketing

18th October 2016

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence


GFluence

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.The Original Dove Real Beauty CampaignIt all started in 2003 in the UK. Remember these billboards?Source: Creativebrief.comSince then [...] Read more

10 Essentials when creating an elite digital marketing strategy

by Konrad Markham @ Tips for Improving Digital Marketing

I recently wrote a post for Expert360 on 10 Essentials when creating an elite digital marketing strategy Click here to read the full article https://expert360.com/blog/10-essentials-creating-elite-digital-marketing-strategy/ by Konrad Markham Tips for Improving Digital Marketing

The post 10 Essentials when creating an elite digital marketing strategy appeared first on Tips for Improving Digital Marketing.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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