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Dove Evolution Ad

Three Years Later, Thank You All So Much!

by Anastasia @ These Are a Few of My Favorite Things

This is crazy. I can’t believe I’ve actually kept this up for three years now. Well actually on Wednesday it’ll be three years, but it’s fine. I’ll celebrate today. 😉 I’d just like to give a big hug and thanks to everyone that’s read my blog. Whether you’re just now reading this one or you’ve … Continue reading Three Years Later, Thank You All So Much!

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DOVE'S AD MAKEOVER

DOVE'S AD MAKEOVER


Luerzer's Archive - Advertising worldwide

Short Description

“Push up your chest!”

by aufeminin @ Womenology

Summer is arriving, and already your breasts are attracting attention, whether you reveal them discreetly or openly. Emblems of femininity, breasts are simultaneously, objects of desire, stallions of youth, feeding organs, a question of politics… “No other body part has …

Continuer la lecture

The post “Push up your chest!” appeared first on Womenology.

Content Marketing and Brand Journalism: We Did It Before It Was Cool

by Robert @ infopinions :: AuburnMedia

AuburnMedia :: Infopinions:

A sidebar:  Today, phrases like content marketing & brand journalism are all the rage.  People are asking, “Should our company be doing this?” and “How do we do this?” Experiential PR – Content Marketing & Brand Journalism As Auburn Family winds down its 5th year of publishing … I want to share some excerpts from a story we’ll publish on Monday. Here’s an interesting

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The post Content Marketing and Brand Journalism: We Did It Before It Was Cool appeared first on infopinions :: AuburnMedia.

Have You Become a Better Leader in 2017?

Have You Become a Better Leader in 2017?

by acr @ Box of Crayons

How are your New Year’s Resolutions playing out? Did you have a sort of Bridget Jones’s list (“Resolution number one: Obviously will lose twenty pounds”) or were you more practical in your ideas, setting your sights on becoming a better

Bill Jensen’s Five Essential Books for Figuring Stuff Out

Bill Jensen’s Five Essential Books for Figuring Stuff Out

by acr @ Box of Crayons

Bill Jensen is my guest blogger today, sharing his essential books for finding the shortest path to answering life’s big questions. He’s also the author of a terrific book, Future Strong: How to Work Unleashed, Lead Boldly, and Live Life Your

Your Simple Planning Tool for 2017

Your Simple Planning Tool for 2017

by acr @ Box of Crayons

It’s all too easy to overcomplicate strategic planning. Before you know it, there’s a chaotic mess of tasks, subtasks and endless spreadsheets. Here’s a fun way to stay clear on your priorities for the year. It’s our yearly simple planning

Ryan Nicodemus Unpacks Minimalism

Ryan Nicodemus Unpacks Minimalism

by acr @ Box of Crayons

If you’ve had conflicting thoughts about minimalism, you’re not alone. One of the core values here at Box of Crayons is elegance — finding the simplest, cleanest form of something. But I also love art and gifts; I’m not somebody

Dan Roam Draws His Way to the Truth

Dan Roam Draws His Way to the Truth

by acr @ Box of Crayons

I first interviewed my guest today, Dan Roam, about five years ago. He is the author of several books on the power of drawing; his latest is Draw to Win: A Crash Course on How to Lead, Sell, and Innovate with Your

We Are America – Love has no labels

by Duncan Macleod @ The Inspiration Room

The Ad Council’s “We Are America” commercial, part of the Love has no labels campaign, is one of the nominations for Most Outstanding Commercial at this year’s Emmy Awards. Launched for Independence Day 2016, the We Are America ad featured American professional wrestler, rapper, actor and reality television show host John Cena reflecting on patriotism […]

Tummy tuck scars

by admin @ Tavallali Plastic Surgery

Abdominoplasty tummy tuck scars in wrong location Often a picture is worth a thousand words. Look here;   This young patient came to see me after having had an abdominoplasty – tummy tuck surgery by another plastic surgeon. It’s not the first time I see this type of scar after a tummy tuck on a […]

The post Tummy tuck scars appeared first on Tavallali Plastic Surgery.

Represent Communications and Get Interactive partner to expand their native advertising output

by Gašper @ Marketing magazin

Borislav Miljanović (pictured), CEO of Represent Communications, describes the partnership as a logical consequence of many years of work in the field of communications and public relations. “We recognised Get Interactive as a reliable partner with many years of experience in native advertising in the Slovenian market, which provides us with technological and expert support, […]

The post Represent Communications and Get Interactive partner to expand their native advertising output appeared first on Marketing magazin.

When everything looks smaller

by Gašper @ Marketing magazin

Vitaminka introduced a new product – Magnus Stobi Flips -, enriched with 30% of peanuts, making each crunchy bite tastier than ever. This time, through the platform “so big that everything else looks small,” the company is communicating its message to a wider audience, especially among younger. TV ad features young Macedonian actresses Natasa Petrovic, Eva Skenderovska […]

The post When everything looks smaller appeared first on Marketing magazin.

Phil M. Jones’s Five Essential Books for Understanding Selling

Phil M. Jones’s Five Essential Books for Understanding Selling

by Carrie @ Box of Crayons

Phil M. Jones has made it his life’s work to demystify the sales process and reframe what it is to “sell.” His latest book, Exactly What to Say: The Magic Words for Influence and Impact, is a must-read for anyone

Commentaires sur Lighter options, the true stars of women’s kitchen cupboards par Horak

by Horak @ Commentaires pour Womenology

Votre analyse est très réaliste, j'ajouterai que les hommes sont aussi aujourd'hui la cible des marques, car eux aussi adhèrent de plus en plus à une attitude similaire ; zéro coca est adressé aux hommes avec un packaging noir qui se voudrait plus" viril" et ainsi compréhensible pour un consommateur masculin, ne voulant inconsciemment ne pa s'assimiler au "light" ciblé et dans les moeurs associé aux femmes. Cet élargissement des gammes de produits va plus loin, la santé devient un soucis des marques exploité d'une manière incroyable, les produits bio sous célophane...les produits facilitant le transit ( bifidus et autres, sans sel à x% pour le cholesthérol etc.. Le consommateur est noyé par une myriade de profuits alimentaires qui prodiguent des messages de santé qui peuvent être malheureusement faussés comme vous le mentionnez, le chocolat sans sucre ne stipule pas que les glucides sont remplacés par des lipides! A quand un contrôle nutritionniste averti, mettrait en garde, ou exigerait une information plus limpide ?

Viral Review: No7 Proves They’re ‘Ready For Anything’

by Jamie Fraser @ Unruly

This article originally appeared in Campaign You wouldn’t normally expect a make-up advert to be action-packed but Boots’ latest offering is no run-of-the-mill cosmetics spot. Drawing on influences from Westerns to art films, the brand’s latest spot tracks a course towards a much more memorable kind of marketing, starting with a rather unusual cameo from...

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The post Viral Review: No7 Proves They’re ‘Ready For Anything’ appeared first on Unruly.

B2B brand innovation - The Swimsuit Dryer

by David Taylor (brandgym) @ The brandgym blog

A series of photos on my iPhone prompted the Taylor girls to become even more worried about my 'brandaholicism' (an addiction to seeing brandgym blog stories in every part of everyday life). The photos in question were of .... a...

Great Leaders Coach for Development, Not Just Performance

Great Leaders Coach for Development, Not Just Performance

by acr @ Box of Crayons

What does great leadership really look like? It’s easy to say something vague like “To be a great leader, you must be a good coach.” After all, a good coach has the ability to help team members unleash their potential,

10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral

10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral


Inc.com

Pretty pictures no longer cut it.

Jan Chipchase moves to frog as Executive Creative Director of Global Insights

by c @ Research

frog design Appoints Jan Chipchase as Executive Creative Director of Global Insights | Press Release | frog design. Future Perfect announcement “Whilst you might expect the common thread to be user-ux-research-concept-design-strategy related, I prefer to think of it as an intellectual honesty about what does and doesn’t work; an inquisitiveness with the world around us; and [...]

Twofer Tuesday: On Quiet Leadership & Millennial Management

Twofer Tuesday: On Quiet Leadership & Millennial Management

by acr @ Box of Crayons

Leadership. It’s an oft-debated topic that brings out plenty of strong opinions about how best to go about it. This Twofer presents a few key thoughts on the subject. In particular, the articles focus on quiet leaders and those of

The power of good questions

by Diego Kerner @ theBrandgym

Many times in business (as well as in daily life) when dealing with an issue, we tend to quickly go into “question-answer mode”, instead of taking time to assess whether this question is the most relevant and powerful one. Hence, often, we give quick good answers …. to the wrong question. If you stop for […]

Brigadier General (Rt’d) Bernie Banks Shakes the Mediocrity Tree

Brigadier General (Rt’d) Bernie Banks Shakes the Mediocrity Tree

by acr @ Box of Crayons

Meet Bernie Banks. He’s a noted expert on the subjects of leadership and organizational change. He retired in 2016 from the US Army as brigadier general. Prior to that, he successfully led West Point’s Department of Behavioral Sciences and Leadership,

5 Must-See Sessions From The Digiday Publishing Summit

by Marissa Ginsberg @ Unruly

The Digiday Publishing Summit 2017 is less than a week away – and we can’t wait! This year’s summit will definitely be one for the books – with CEOs and CMOs from such companies as Time Inc, NBC, Hearst, and Conde Nast all discussing the most pressing challenges facing publishers today. But with three days full...

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The post 5 Must-See Sessions From The Digiday Publishing Summit appeared first on Unruly.

Twofer Tuesday: On Embracing Feedback & Loving Work

Twofer Tuesday: On Embracing Feedback & Loving Work

by acr @ Box of Crayons

Have you ever wondered whether workplace feedback is even worthwhile? How about what to do when you’ve lost that lovin’ feeling for your job? This week’s Twofer articles offer solid advice and insights on both those topics. Read on to

Scholar Ladies: If you learned it then you should have got an A on it

by c @ Research

Scholar Ladies (Get An A On It).

How to Hit a Slice Shot in Tennis

by Anastasia @ These Are a Few of My Favorite Things

In the tennis world, we have a variety of shots to change up the pace on the ball and mix up things for our opponents. There’s lobs, regular groundstrokes, flat shots, shots with a lot of topspin, dropshots, tweeners (which are impossible for me to master, haha), slice shots, and the list could go on … Continue reading How to Hit a Slice Shot in Tennis

The post How to Hit a Slice Shot in Tennis appeared first on These Are a Few of My Favorite Things.

IKEA Lion Man – Relax into greatness

by Duncan Macleod @ The Inspiration Room

IKEA UK’s latest advertising campaign features Lion Man, a symbol of the importance of relaxing and recharging in one’s living room so we can go on to do great things. Based on the fact that lions spend up to 18 hours a day at rest, the campaign follows the story of a Lion Man as […]

Dove's Evolution of Beauty Campaign Goes Viral on YouTube

by Rohit @ Influential Marketing Blog

Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world, as well as from real consumers for representing something different to the typical fashion advertising.  By focusing on the distorted perception of beauty that much of the fashion industry is

Early HTML and Digital PR at Auburn

by Robert @ infopinions :: AuburnMedia

AuburnMedia :: Infopinions:

OK, some will say this is self-serving … but it was a fun reminder for me how people have said … we were ahead of our time.   They’re right.  We were. A kind note from a former student, Amanda (Younce) Davis, reminded me of our early HTML and digital PR at Auburn. It is a reminder of how long we’ve been exploring HTML

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The post Early HTML and Digital PR at Auburn appeared first on infopinions :: AuburnMedia.

In Mexico City, hopes of finding quake survivors dwindle

In Mexico City, hopes of finding quake survivors dwindle

by @ CTVNews.ca - Top Stories - Public RSS

Five days after the deadly magnitude 7.1 earthquake, the hulking wreckage of what used to be a seven-story office building is one of the last hopes: one of just two sites left where searchers believe they may still find someone trapped alive in Mexico City.

Overcoming Your Addiction

by Tom Wanek @ Business-Building Principles for Main Street Business Owners

Yesterday — for the first time in years — I set foot inside J.C. Penney. To my surprise, I came away impressed with the retailer’s customer experience. Shortly after walking into the store, my wife and I were cheerfully greeted by two J.C. Penney employees. What’s more, the store featured wide, inviting aisles … neatly […]

Dove "Evolution" vs. Victoria's Secret

Dove "Evolution" vs. Victoria's Secret


These Are a Few of My Favorite Things

Victoria’s Secret and Dove, they have different views on body image. Two commercials are evaluated, Dove’s “Evolution” and VS’s Super Bowl 2015 commercial.

Vogel’s What do you bring

by Duncan Macleod @ The Inspiration Room

Goodman Fielder in New Zealand is running “What Do You Bring?”, a new brand platform for the iconic Vogel’s bread, celebrating the uniqueness of Kiwis, and of the bread they love. The idea centres around the true life stories of eight Kiwis that all bring something special to the table. None of them had met […]

Spring 2016 Auburn PR Final Projects :: Digital Resumes and Portfolios

by Robert @ infopinions :: AuburnMedia

AuburnMedia :: Infopinions:

Here they are, the digital resumes and portfolios from Spring 2016. Students created these sites from HTML5/CSS3 templates and edited / modified them using Adobe Creative Cloud along with many other software packages. Also, they created a magazine, brochure or interactive PDF, video tutorial, social media release, blog and many other elements. Rather than just create a simple resume, the students also included work product

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The post Spring 2016 Auburn PR Final Projects :: Digital Resumes and Portfolios appeared first on infopinions :: AuburnMedia.

Not a Big Fan of New York, New York

by Anastasia @ These Are a Few of My Favorite Things

I’ve been really lucky to do more travelling than usual this summer and this past Friday, I got home from New York after spending a week there, competing at a modeling and acting convention. I will definitely agree with most that New York is a really cool and different city, but I think I’d prefer … Continue reading Not a Big Fan of New York, New York

The post Not a Big Fan of New York, New York appeared first on These Are a Few of My Favorite Things.

Cathy Shaughnessy’s Five Essential Books for Coaching

Cathy Shaughnessy’s Five Essential Books for Coaching

by acr @ Box of Crayons

Cathy Shaughnessy is the author of The Really Competent Coach series, which helps coaches understand what it takes to become ICF credentialed and to create a plan for getting there. She also coaches senior leaders, mentors credentialed coaches and trains fledgling coaches.

Consumers becoming critical of Dove's 'Real Beauty' ads

Consumers becoming critical of Dove's 'Real Beauty' ads


CBC News

Dove's ad campaigns have been celebrated for featuring women instead of professional models, but also accused of exploiting insecurities to sell products.

Be more market oriented in 2017

by David Taylor (brandgym) @ The brandgym blog

Guest post by David Nichols, Group Managing Partner and Head of Invention I decided to go to the UK Marketing Academy’s Inspire Lecture last month in search of inspiration for 2017. The pugnacious Professor of Marketing and sharp-tongued Marketing Week...

Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now

by Jamie Fraser @ Unruly

Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them in this handy list so you can catch up before the weekend. Among the big hitters, we have Apple with an energetic push for its latest smartwatch. The spot features a skateboarder-cum-gymnast dancing...

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The post Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now appeared first on Unruly.

Real Beauty? Measuring the Dove Marketing Program's Success

Real Beauty? Measuring the Dove Marketing Program's Success


EnergizeGrowth

More than 10 years after its debut, the Dove Real Beauty program remains a marketing icon and a source of controversy. What did it accomplish?

Volkswagen Arteon as sensed by blind photographer Pete Eckert

by Duncan Macleod @ The Inspiration Room

Volkswagen is promoting the new Arteon 4-door fastback with an advertising campaign featuring blind photographer Pete Eckart. At the centre of the campaign is an inspiring mini documentary exploring Eckert’s unique creative vision. Pete Eckert trained in sculpture and industrial design before becoming blind through retinitis pigmentosa, an eye disease in which the back wall […]

Luxury & sales force: learn to manage brand ambassadors

by aufeminin @ Womenology

Of the top fifteen international luxury brands, seven are French. French brands represent 25% of the world market in luxury personal assets (fashion, accessories, perfume, watches and jewellery), or 212 billion euros (Cabinet Bain & Company – 2012). (1) In …

Continuer la lecture

The post Luxury & sales force: learn to manage brand ambassadors appeared first on Womenology.

Fall 2013 Digital Resume Portfolios (ePortfolios)

by Robert @ infopinions :: AuburnMedia

AuburnMedia :: Infopinions:

Please welcome the final projects of resume portfolios from our Fall 2013 Style & Design class. These students spent the whole semester preparing many projects for incorporation into this project. And, of course, they edited and prepared the website, too. These resume portfolio projects required the students develop working knowledge of software like Adobe’s Creative Suite. They focused primarily on Dreamweaver, InDesign and Photoshop.

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The post Fall 2013 Digital Resume Portfolios (ePortfolios) appeared first on infopinions :: AuburnMedia.

New Video: Leadership Lessons from Leon

New Video: Leadership Lessons from Leon

by Lisa Nirell @ EnergizeGrowth

Fake news. Political vitriol. Legislative gridlock. Trigger-happy dictators. These topics currently occupy much of our mainstream media feed in the U.S.  Unfortunately, they perpetuate fear-based stories that beget more fear—and sometimes, feelings of lack, limitation, and separation. Is there a silver lining to this negativity? Can we extract any leadership lessons from this moment in history? Some citizens […]

The post New Video: Leadership Lessons from Leon appeared first on EnergizeGrowth.

Coke's CMO believes in sizzle AND sausage (and TV)

by David Taylor (brandgym) @ The brandgym blog

How refreshing to read in Ad Age that Coke's CMO Marcos de Quinto believes in selling not only emotional 'sizzle', but also product 'sausage', by harnessing media channels including TV, not just digital. Below I share some key points from...

Nonprofit Advertisement

by atk5149 @ Aaron Kreider Blog RCL

Exigency: This elephant is disappearing right before your eyes. It represents the population of all elephants in the world and we need to act in order to make sure these elephants are sustained. I feel this advertisement does a very good job. The elephant even looks pained and panicked as it struggles to stay afoot. […]

Witnesses: Many Rohingya still trying to flee Myanmar

Witnesses: Many Rohingya still trying to flee Myanmar

by @ CTVNews.ca - Top Stories - Public RSS

The United Nations High Commissioner for Refugees said Sunday that the exodus of Rohingya Muslims from Myanmar to Bangladesh is "the most urgent refugee emergency in the world" right now.

Twofer Tuesday: On Giving Good Feedback & Maximizing Your Life

Twofer Tuesday: On Giving Good Feedback & Maximizing Your Life

by acr @ Box of Crayons

This week’s Twofer articles offer valuable insights for improving your life — at work and at home. The first looks at how leading companies make feedback and communication a regular part of the work process. The second takes a closer

Brian Scudamore’s Five Essential Books for Leadership, Entrepreneurship & Success in Business

Brian Scudamore’s Five Essential Books for Leadership, Entrepreneurship & Success in Business

by acr @ Box of Crayons

Brian Scudamore is a serial entrepreneur and passionate people-person. He is well known for pioneering the professional junk-hauling industry with 1-800-GOT-JUNK? He’s added brands in the painting, moving and home-detailing industries under the O2E Brands banner. I had the pleasure

#1 Coaching Book on Amazon (for a Year) Just 99 Cents

#1 Coaching Book on Amazon (for a Year) Just 99 Cents

by acr @ Box of Crayons

This month, my book The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever is one year old. And, what a year it’s been! #1 coaching book on Amazon for 95% of the year 400 five-star

Interview with Tim Piper, Dove Real Beauty | Box of Crayons

Interview with Tim Piper, Dove Real Beauty | Box of Crayons


Box of Crayons

Listen to Michael's interview with Tim Piper, talking about the Dove Real Beauty campaign

When we numb to avoid pain, we also block joy

by Michelle Hastie @ Total Body Health Solutions

When we numb to avoid pain, we also block joy

I just finished the Gifts of Imperfection class with Oprah and Brene Brown. It’s been an incredible class with lots of breakthroughs. And I especially love the art journaling component. One of the big realizations I had was around numbing. I love how Brene discusses this idea of numbing. She says the following: 1. I […]

Total Body Health Solutions - Love Yourself. Transform Your Body. Change Your Life.

Commentaires sur Gender Marketing Encounters: Marti Barletta par Colleen Faheu

by Colleen Faheu @ Commentaires pour Womenology

Hi, Marti, I always learn something from your work. This time it's not about women but about Canada! I've experience that underscores your view that "...Canada is a more forward-thinking market than the US. Big companies like Unilever, P&G, or Ford often view the Canadian market as a good place to try new thinking." As I'm doing missionary work to establish the discipline of Audio Branding in North America, I knock on a lot of doors. Canadian marketers, however, find me and reach out to me." Hah! I think I'll make more trips to Toronto. Cheers, Colleen

Unruly Brings Emotional Targeting To Video Advertising In South-East Asia

by David Waterhouse @ Unruly

Unruly launches unique targeting capability which connects advertisers with consumers most likely to emotionally engage with a specific ad GroupM first agency group to use new tool, which also helps brands reach light buyers, buyers of competitor brands and bespoke audiences SINGAPORE – Friday, September 22, 2017 – Video ad tech company Unruly today launches...

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The post Unruly Brings Emotional Targeting To Video Advertising In South-East Asia appeared first on Unruly.

Top 7 Marketing Trends for 2007

Top 7 Marketing Trends for 2007

by Rohit @ Influential Marketing Blog

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz As the year comes to a close, it’s time to look forwards to next year and what are shaping up to be some key trends for marketers to track through the year.  To add to the already

Nielsen Makes Strides to Even the Playing Field Between TV and Digital

by Lindsay Motta @ WordSmiths by Smith Brothers Agency

Nielsen is giving media publishers and marketers more confidence that videos, and the ads associated with them, will be tracked more accurately across various internet platforms.

The post Nielsen Makes Strides to Even the Playing Field Between TV and Digital appeared first on WordSmiths by Smith Brothers Agency.

Dove's "Campaign for Real Beauty" Is the Campaign of 21st Century - Marketing magazin

Dove's "Campaign for Real Beauty" Is the Campaign of 21st Century - Marketing magazin


Marketing magazin

The iconic campaign was picked by every one of the Advertising Age judges as belonging on the list, and one that was described by the panel as “groundbreaking, brave, bold, insightful, transparent and authentic.” As Ad Age states, Dove began its campaign with a global survey in 2004 that found, among other things, that only 23 …

Lighten the Load (Great Work Provocation)

Lighten the Load (Great Work Provocation)

by Carrie @ Box of Crayons

Your time is priceless. Get rid of the stuff that takes away your Great Work focus.

5 Rules of Social Media Optimization (SMO)

5 Rules of Social Media Optimization (SMO)

by Rohit @ Influential Marketing Blog

This is the original post that started the Social Media Optimization revolution and has been cited by thousands of blogs and media sources around the world.  For a more updated view, read the 5 New Rules Of Social Media Optimization published by Rohit exactly 4 years after this post on 08/10/10. First Time Here?  Read

Commentaires sur “Gender, Design and Marketing”, a book justifying marketing to women with biological arguments par Nathalie

by Nathalie @ Commentaires pour Womenology

Il faut en effet admettre qu’il y a des grandes différences hommes/femmes dans la consommation et celles-ci sont à prendre en compte. En revanche, quant à l’origine de ces différences, les théories se contredisent. Notamment cet article sur Gloria Moss qui justifie le marketing to women par des arguments biologiques vient totalement contredire votre autre article sur la neurobiologiste Lise Eliot et son essai «Cerveau rose, Cerveau bleu» qui affirme que ces différences découlent surtout de l’éducation différenciée entre filles et garçons.

Free Download of The Best Coaching Question in the World

Free Download of The Best Coaching Question in the World

by acr @ Box of Crayons

Tomorrow, Box of Crayons turns 15. To celebrate we’ve created 15 custom-designed versions of the best coaching question in the world, The AWE Question: “And what else?” These three small words encourage people to go further, probe deeper and uncover

Commentaires sur Waxing, a social norm that’s been accommodated for half a century par Sissi

by Sissi @ Commentaires pour Womenology

Complètement déprimant ! Un sexe sans poils, c'est la mort définitive de l'érotisme, une sexualité infantile et régressive. Quand je pense que les femmes vont maintenant jusqu'à réclamer l'épilation du sexe aux hommes... l'égalité dans une érotique fade, apeurée et aseptisée, des sexes d'enfants pour tout le monde... Il faut réagir !

Taking Care of the Skin I’m In

by Anastasia @ These Are a Few of My Favorite Things

Being a teenager, acne and breakouts are common. I deal with a lot of stress and being in sports, I sweat a lot. As a teenager, and I hope that many of you teens out there can relate, but our bodies undergo some pretty big changes in the teen years and our hormones are up … Continue reading Taking Care of the Skin I’m In

The post Taking Care of the Skin I’m In appeared first on These Are a Few of My Favorite Things.

New Research Raises Questions Around Online Video Viewability Standards

New Research Raises Questions Around Online Video Viewability Standards

by Eddie Tomalin @ Unruly

Does the ad industry need to look again at its online viewability standards? Renowned Australian academic Professor Karen Nelson-Field certainly thinks so. Long-time Unruly collaborator Prof Nelson-Field today published fresh research questioning whether the minimum threshold of what counts as a ‘chargeable view’ – 50% of the video being visible for two continuous seconds – is enough. Prof Nelson-Field argues...

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The post New Research Raises Questions Around Online Video Viewability Standards appeared first on Unruly.

Phil Wilson’s Five Essential Books for Being a More Approachable Leader

Phil Wilson’s Five Essential Books for Being a More Approachable Leader

by acr @ Box of Crayons

Today my guest blogger is Phil Wilson, the author of The Approachability Playbook: 3 Essential Habits for Thriving Leaders and Teams. Phil has spent years researching — and showing — the connection between approachability and successful leaders. So I’m thrilled that he

Twofer Tuesday: On Questioning & Coaching

Twofer Tuesday: On Questioning & Coaching

by acr @ Box of Crayons

If I had to identify two main areas of focus here at Box of Crayons, they would almost certainly be these: questioning and coaching. This week’s Twofer examines both. The first article looks at how asking yourself the right questions, and

Take a Load Off (Great Work Provocation)

Take a Load Off (Great Work Provocation)

by acr @ Box of Crayons

Where can you shed some of the burden? Lose the things that are not useful and are weighing you down.

Why Marketing ROI Often Misses the Point

by Lisa Nirell @ EnergizeGrowth

It was a crisp fall day in October 2000. I was preparing for a big presentation to the leadership team in Microsoft’s Redmond, WA headquarters. As an outside consultant working for Siebel Systems, I needed to prove myself quickly, and demonstrate that we were generating a solid marketing ROI for them. This was an exciting […]

The post Why Marketing ROI Often Misses the Point appeared first on EnergizeGrowth.

B2B brand innovation - The Swimsuit Dryer

by David Taylor (brandgym) @ The brandgym blog

A series of photos on my iPhone prompted the Taylor girls to become even more worried about my 'brandaholicism' (an addiction to seeing brandgym blog stories in every part of everyday life). The photos in question were of .... a...

Twofer Tuesday: On Slacking Off & Doing Good

Twofer Tuesday: On Slacking Off & Doing Good

by acr @ Box of Crayons

When I came across the two articles for this week’s Twofer, I couldn’t help but smile. I hope you’ll feel the same way when you read them. The first offers a great reason to reconsider the notion that a gruelling

Stand Back, Waaaaaay Back (Great Work Provocation)

Stand Back, Waaaaaay Back (Great Work Provocation)

by acr @ Box of Crayons

What’s the broader, more encompassing view? When you consider that, does anything change for you?

Twofer Tuesday: On Learning & Productivity

Twofer Tuesday: On Learning & Productivity

by acr @ Box of Crayons

We live in a busy world. From gadgets to devices, not to mention what seem like constantly increasing demands on our time, distractions abound, and it’s hard not lose our focus. And it doesn’t get any easier as our minds

New Research Fuels Online Ad Viewability Debate

by David Waterhouse @ Unruly

Released by Centre for Amplified Intelligence on September 14, 2017 With the advertising industry up in arms yet again around the minimum online viewability standard, renowned Australian media academic, Professor Karen Nelson-Field, University of Adelaide and her colleague, Dr Erica Riebe, have made some global waves with their latest research that challenges the status quo....

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The post New Research Fuels Online Ad Viewability Debate appeared first on Unruly.

How to Figure Out Your Advertising Budget in 3 Easy Steps

by Michele Miller @ Business-Building Principles for Main Street Business Owners

Last time we took a look at how your Cost of Occupancy should be included as part of your marketing and advertising budget. Are you still wondering exactly how to figure out what your ad budget should be? Here’s an easy, three-step process for determining your ad budget:   1)  Budget between 10 and 12 […]

A Trip to Water World

by Anastasia @ These Are a Few of My Favorite Things

Tons of sunscreen. Crazy kids. The smell of deep-fried twinkies. And of course a whole lot of water. Today, I went to Water World and my family and I had an absolute ball. Here’s how it went. I had to work in the morning and as soon as I got off, my family and I … Continue reading A Trip to Water World

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Look Again (Great Work Provocation)

Look Again (Great Work Provocation)

by acr @ Box of Crayons

Look at your own skills and gifts. Look at the people around you, who may help. You already have the answer you need.

Happy 10th Birthday to YouTube! - Our 10 Fave CPG Videos after 10 Great Years! - WordSmiths by Smith Brothers Agency

Happy 10th Birthday to YouTube! - Our 10 Fave CPG Videos after 10 Great Years! - WordSmiths by Smith Brothers Agency


WordSmiths by Smith Brothers Agency

On February 14, 2005 YouTube was born. As it turns the big 1-0, YouTube is the 3rd most visited website with at least 2,777,777 videos being viewed a minute according to YouTube Downloader. I’m not ashamed to admit that I’ve personally spent an estimated 72 hours watching cat videos alone. Since YouTube took off in …

Rock Out New Ideas Quickly

Rock Out New Ideas Quickly

by acr @ Box of Crayons

My first job after university was with a creativity company. It was a pretty fantastic. I could (and did) show up wearing multiple earrings, long hair and trousers made of purple and red paisley. Now the company is the biggest

If Dieting Doesn’t Work, What Does?

by Michelle Hastie @ Total Body Health Solutions

If Dieting Doesn’t Work, What Does?

Last week I referenced a very well written article on why dieting doesn’t work. I believe the author did a great job at explaining what doesn’t work and even referenced mindful eating as a helpful strategy to implement instead. However, this isn’t the whole story of weight loss. The only way to truly encompass a […]

Total Body Health Solutions - Love Yourself. Transform Your Body. Change Your Life.

Should you refuse to follow Byron Sharp's rules to grow your brand?

by David Taylor (brandgym) @ The brandgym blog

Byron Sharp's laws of brand growth were challenged in a recent Campain article by Maire Oldham of VCCP, who says that "many of us in advertising and marketing refuse to adopt the professor's arguments as sacrosanct". I started discussing and...

#WorldCup: women lace up their boots

by aufeminin @ Womenology

The World Cup is without a doubt one of the most popular topics of conversation brought to us this early summer. But what attitude will women bear in regards to this traditionally masculine sport? The aufeminin.com website and its Womenology …

Continuer la lecture

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Recipe for Flying Pierogi: Smith Brothers Tries Hand at Aeronautics at Red Bull Flugtag

by Smith Brothers @ WordSmiths by Smith Brothers Agency

From grandma-made pierogis at church basement fish-frys to the borscht and haluski at S&D Deli in the Strip. Smith Brothers celebrated the heritage that helped shape Pittsburgh into the authentic and eccentric place it is today.

The post Recipe for Flying Pierogi: Smith Brothers Tries Hand at Aeronautics at Red Bull Flugtag appeared first on WordSmiths by Smith Brothers Agency.

Steve Olsher Says DON’T Follow Your Bliss, Discover Your “What”

Steve Olsher Says DON’T Follow Your Bliss, Discover Your “What”

by acr @ Box of Crayons

I’m sure you’ve heard the expression “Do what you love and the money will follow.” That advice can be ambiguous, a bit wifty-wafty. Well, my next guest is on a mission to help people focus on “what puts fire in their

IAB Macedonia names new leadership

by Gašper @ Marketing magazin

Also, the new Board has been named as well. Besides Eftimovski, it consists of Darko Lazarevski (Kajgana Media), Nikola Ancevski (Ovation), Ira Babić (Brand Union), Damjan Dano (IWM Network), Nenad Ristevski (PublicisONE Mackdonija), Meri Shesho (McCann Skopje), Sashka Nikolova (Media Plan) and Igor Popovski (CrnoBelo Media). The main goal of the Bureau, established in 2012 […]

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Commentaires sur “Gender, Design and Marketing”, a book justifying marketing to women with biological arguments par Daniel

by Daniel @ Commentaires pour Womenology

Il y a en effet deux thèses qui cohabitent avec des arguments biologiques d'un côté et des arguments autour de l'éducation. Chez Womenology, nous pensons que les deux thèses sont justes et ne sont pas contradictoires car les différences sont à la fois biologiques et sociétales.

My Three Best Secrets on Effective Coaching

My Three Best Secrets on Effective Coaching

by acr @ Box of Crayons

“Coaching” isn’t a new leadership term. Chances are you’ve already come across it in some form or another. In fact, research done in 2006 by leadership development firm BlessingWhite found that 73 percent of managers had some form of coaching

Top Ten Things to Do in Colorado

by Anastasia @ These Are a Few of My Favorite Things

I absolutely love my home state of Colorado and I think that if you’ve never been to the Centennial State, you should make an effort to stop by sometime. Living here my entire life, I would say that I’m comfortable giving suggestions on what you should come do. 10. The Cherry Creek Mall. The Cherry … Continue reading Top Ten Things to Do in Colorado

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Assignment 3

by atk5149 @ Aaron Kreider Blog RCL

(Most dialogue has been added to Part 1 and Part 2. I have also included Part 3, although no dialogue is contained.) “Are you sure we’re allowed to do this?” I asked. “Yes! I asked my dad, we’re allowed,” Tristan responded. “He yelled at us last time,” “No, he changed his mind,” Tristan assured me. […]

New Dove ad exposes 'beauty pressures' on girls

New Dove ad exposes 'beauty pressures' on girls


CTVNews

The Dove Campaign for Real Beauty has launched a new advertisement aimed at exposing the "beauty pressures" that bombard young girls.

The magic behind M&S's Xmas ad

by David Taylor (brandgym) @ The brandgym blog

The view from the Taylor household is that the Marks and Spencer Xmas campaign, 'Christmas with Love from Mrs. Claus', has outdone John Lewis this year for combining emotional 'sizzle' and 'product sausage' (an entertaining 3 minute masterpiece below). So...

Twofer Tuesday: On Generosity Burnout & Intellectual Humility

Twofer Tuesday: On Generosity Burnout & Intellectual Humility

by acr @ Box of Crayons

This may seem a little contradictory, but it’s actually beneficial to put both yourself first and your ideas aside. As with most things in life, it’s all about the when and where. The first article in this week’s Twofer looks at why

How to Build a Better Reputation

How to Build a Better Reputation

by acr @ Box of Crayons

People who have a great reputation tend to succeed, and that often becomes a virtuous circle: success leads to improved reputation; an improved reputation leads to greater success. What are you known for? Discover the distinction between resumé values and

Bonus Videos: Overcoming Marketing Innovation Anxiety

by Lisa Nirell @ EnergizeGrowth

What is marketing innovation anxiety? It happens when we keep postponing innovation conversations and initiatives. Unfortunately, in Western cultures, most of us believe that looking busy is a badge of honor, so we default to the familiar—managing our daily problem inbox. My curiosity around marketing innovation anxiety, and the lack of a true commitment to […]

The post Bonus Videos: Overcoming Marketing Innovation Anxiety appeared first on EnergizeGrowth.

Beauty and sensuality are significant assets in the job market

by aufeminin @ Womenology

For some decades, studies have shown that people who are considered to be physically beautiful are at an advantage in a number of areas, both private and professional. Three recent books confirm this trend by showing that beauty has become …

Continuer la lecture

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Dove: Evolution [of Corporate Social Responsibility]

Dove: Evolution [of Corporate Social Responsibility]


Business Government & Society III

Unlike other companies that are concerned with being environmentally conscious and morally sound, Dove has been paving their social responsibility path with their campaign for real beauty. Launched…

New Adventures in Omaha, Nebraska

by Anastasia @ These Are a Few of My Favorite Things

Now, now. Some of you might be thinking, why go to Nebraska? All that state has to offer is endless fields of corn and cows! You might be partially right, but for the part of Nebraska I was in, you’d be wrong. Last weekend, I visited Omaha, Nebraska with my mom to go see Creighton … Continue reading New Adventures in Omaha, Nebraska

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Good Job Me, You Hurt Your Back

by Anastasia @ These Are a Few of My Favorite Things

Well, I can’t seem to stay out of my physical therapist’s office and I can’t seem to stay away from injuries. I know, I know, you can clap now if you’d like. At a tournament, that is still happening this weekend, well specifically at my match yesterday, I hurt my back. Not quite sure how, … Continue reading Good Job Me, You Hurt Your Back

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Why Leica Thinks Brand Transformation Is Overrated

Why Leica Thinks Brand Transformation Is Overrated

by Rohit @ Influential Marketing Blog

This unearthed print ad for Leica shows that the most underappreciated brand strategy in the world might be knowing what not to change.

Lead by example like Aston Martin's CEO

by David Taylor (brandgym) @ The brandgym blog

Aligning and engaging people is a critical part of delivering brand-led growth. But many senior managers over-rely on communicating the brand vision, rather than living it on a day-to-day basis. An exception to this is Aston Martin's CEO, Andy Palmer,...

Cosmetic Surgery Viewpoints on Beauty

by admin @ Dove Ad – Tavallali Plastic Surgery

Women more beautiful than they think   In cosmetic plastic surgery, the perception of the physical attributes patients have is sometimes very different from what the cosmetic plastic surgeon sees. Here are some posts I have written on the subject: http://tavmd.com/2013/04/09/effectiveness-of-cosmetic-plastic-surgery-is-in-eye-of-beholder/ It turns out that women are particularly adept at thinking of themselves as having […]

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When You’re Out of Your League (or: My Weekend with Marshall Goldsmith and Friends)

When You’re Out of Your League (or: My Weekend with Marshall Goldsmith and Friends)

by acr @ Box of Crayons

How do you rate yourself? Marcella and I met in 1992 and it was pretty much an instant connection, so it’s been 24-plus years since I’ve had to date. (And let me just say, phew!) But I’ve watched enough movies

Twofer Tuesday: On Reclaiming Your Fridays & Making the Most of 2017

Twofer Tuesday: On Reclaiming Your Fridays & Making the Most of 2017

by acr @ Box of Crayons

Looking to make the most of the coming year? Look no farther. (Well, okay, do look ahead just enough to read the two articles below…) The first of these Twofer pieces shows how you can reinvent your Fridays to be

Jonathan Raymond on How Personal Growth Is Professional Growth

Jonathan Raymond on How Personal Growth Is Professional Growth

by Carrie @ Box of Crayons

We’ve all been there. Those times when we are trying our very best, but we’re still not having the impact we want to have in our role as a leader, manager or colleague. If that sounds vaguely familiar, I think

Don’t Google it

by admin @ Tavallali Plastic Surgery

A few months ago the Flemish Government hired a firm to dissuade the public from going to google to look for their symptoms and signs. Invariably the results are ridiculous at best and only lead to confusion and unnecessary fear. Here is a link to the Washington Post article that discussed this situation and google, […]

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Surgical checklists

by admin @ Tavallali Plastic Surgery

Checklists do not work for surgery A few years ago a a book came out that made a big splash called ” The checklist manifesto” by Dr. Atul Gawande. The premise of the book was that having checklist will decrease errors in surgery. The prime example given was that of airline pilots who run a checklist […]

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Saturated Fat is not bad?

by admin @ Tavallali Plastic Surgery

Saturated Fat is not bad for you in turns out Research showing saturated fat being bad wrong Some time in the 1980s was the first time I personally became aware of the touted “fact” that saturated fat was bad for humans and the cause of numerous evils that shortened our lives by causing plaques to […]

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Squarespace Calling John Malkovich

by Duncan Macleod @ The Inspiration Room

Squarespace commercial “Calling John Malkovich” is one of the nominations for Most Outstanding Commercial at this year’s Emmy Awards. The Super Bowl commercial is a continuation of the Squarespace campaign in which John Malkovich sets out to establish an online fashion design business. Things get tricky when he discovers that a namesake has already got […]

Sharing #CoachingHaiku Wisdom

Sharing #CoachingHaiku Wisdom

by acr @ Box of Crayons

We’ve had a tremendous response to our #CoachingHaiku competition. You can see all of the entries so far here. I wanted to share a small selection of some of the many that have resonated with the team here at Box

Why The NFL’s Newest Stadium Will Have $2 Hot Dogs and $5 Beer

Why The NFL’s Newest Stadium Will Have $2 Hot Dogs and $5 Beer

by Rohit @ Influential Marketing Blog

In a league often defined by greed with unscrupulous owners, it may come as a surprise that there are some who do care about more than the bottom line.

Full Steam Ahead (Great Work Provocation)

Full Steam Ahead (Great Work Provocation)

by acr @ Box of Crayons

Some days you just have to pour it on. Push through. Push on.

TIB new draft

by atk5149 @ Aaron Kreider Blog RCL

When I was just 14 years old, my grandmother passed away. The tears I shed at her funeral were among the most recent to kiss my face. I did not cry often, but as I watched her body lower into the hole we had carved from the earth for her I thought only of the […]

I’d Appreciate Your Help

I’d Appreciate Your Help

by acr @ Box of Crayons

Every two years, Thinkers50 ranks the world’s top management thinkers. Many of my own heroes, the people I admire and look up to, are often listed. I’ve never tossed my hat into the ring, but with the wild success of

Heinz: smart sizing to grow the core

by David Nichols @ theBrandgym

Heinz Baked Beans have been a staple of the UK & Australian diet for several generations. In the UK the brand is still the undisputed leader with sales of £847m in 2015. In Australia, they hold a similar iconic position. However, to stay on top there is a need to constantly renovate and refresh the […]

Most Shared Ads Of April 2013: Dove, Kmart and Evian

Most Shared Ads Of April 2013: Dove, Kmart and Evian


Unruly

Three is the magic number in this month’s Unruly Global Ads Chart. That’s because for the first time in the chart’s long history, three ads launched in the same month also made it onto the top 20 most shared ads of all time. On any normal month, Evian’s superb ad Baby&Me or Kmart’s mammoth hit Ship My Pants – with 2.3 million...Read More

Twofer Tuesday: On Leadership & Mindset

Twofer Tuesday: On Leadership & Mindset

by acr @ Box of Crayons

Good coaching is critical to success in every field. So is adopting (and mastering!) the right mentality. With a focus on medicine and sports, these Twofer pieces offer insights gleaned from interviews with industry experts, offering tips on how we

Reading, an illustration of the feminisation of cultural practices

by aufeminin @ Womenology

For a long time dismissed from the scholarly world of books – it took them 350 years to enter the Academié Française, as Laure Adler and Stéphane Bollmann remind us in Les femmes qui lisent sont dangereuses (« Women who read …

Continuer la lecture

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Lululemon Unveils First Spot For Men: 5 Ads You Should Watch Right Now

by David Waterhouse @ Unruly

Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them into a handy list so you can catch up before the weekend. This week’s picks even include a few moving moments, like Lululemon’s first spot targeted towards men, ‘Strength To Be’. Keeping pace...

Read More

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Transform Your Life Today

Transform Your Life Today

by acr @ Box of Crayons

How can you start the New Year feeling more confident, healthier and on the right track? There’s a lot of wisdom that can be teased out of these four must-listen podcasts. Download them for a listen on your next commute.

The magic behind M&S's Xmas ad

by David Taylor (brandgym) @ The brandgym blog

The view from the Taylor household is that the Marks and Spencer Xmas campaign, 'Christmas with Love from Mrs. Claus', has outdone John Lewis this year for combining emotional 'sizzle' and 'product sausage' (an entertaining 3 minute masterpiece below). So...

Hilarious Parody of Dove ‘Real Beauty’ Ad Shows How Good-Looking Men Think They Are

Hilarious Parody of Dove ‘Real Beauty’ Ad Shows How Good-Looking Men Think They Are


TheBlaze

"...we are committed to creating a world where illegitimate beauty is not a source of confidence."

Twofer Tuesday: On Performance Development & Professional Development

Twofer Tuesday: On Performance Development & Professional Development

by acr @ Box of Crayons

If there were a proven elixir for unlocking worker potential, you can bet that leaders and managers around the world would be guzzling it by the gallon. So far, there doesn’t appear to be any such potion. But there are

October 14: Circle the Date!

October 14: Circle the Date!

by acr @ Box of Crayons

What are you doing at 10:00 a.m. on October 14? Why not join me at the 2016 Global Women’s Leadership Summit? I’ll be presenting The Five Question Leader, outlining the five core questions every manager needs to know as well

Should you refuse to follow Byron Sharp's rules to grow your brand?

by David Taylor (brandgym) @ The brandgym blog

Byron Sharp's laws of brand growth were challenged in a recent Campain article by Maire Oldham of VCCP, who says that "many of us in advertising and marketing refuse to adopt the professor's arguments as sacrosanct". I started discussing and...

Innovation must create an original and special relationship by being closer to the women

by aufeminin @ Womenology

Meet Dr. Marcel Saucet, Marketing, associate professor and researcher at the University of San Diego. He heads LCAconseil.net laboratory, expert advice in marketing innovation. What do you think are the most promising innovations aimed at women sectors? Cosmetics: During the …

Continuer la lecture

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Are brainstorms really ‘groupwank’?

by David Taylor @ theBrandgym

“A borefest. A headpunch. An eyestab. A mindpain. A timewaste. A lostday. A thoughtfuck. A workpuke. A wordspurt. A shitshop.” These are just some of the phrases used by Andy Nairn of Lucky Generals to describe the process of brainstorming, in a recent Marketing column here. Now, as someone who designs and facilitates workshops as […]

Twofer Tuesday: On High-Tech Coaching & Effective Storytelling

Twofer Tuesday: On High-Tech Coaching & Effective Storytelling

by acr @ Box of Crayons

We’re all looking to up our game. I mean, you wouldn’t be here reading about doing more Great Work if you weren’t interested in delivering your very best, would you? Optimal performance is at the heart of this week’s Twofers.

Did SnapChat just make our Lizzie McGuire dreams come true?

by Laura Forester @ WordSmiths by Smith Brothers Agency

Snapchat’s World Lens feature applies filters intelligently to the world around you using augmented reality and your smartphone’s camera, and now the app is adding support for Bitmoji to the feature. This means you can take those animated avatars of yourself and drop them into your surroundings.

The post Did SnapChat just make our Lizzie McGuire dreams come true? appeared first on WordSmiths by Smith Brothers Agency.

Dove: the perfect success story in advertising

by aufeminin @ Womenology

In 2004 Dove launched a ground breaking worldwide advertising campaign in the beauty industry. The brand created a new way to address their public which aimed to be “real” by getting rid of the complexes that beauty product consumers suffer from. …

Continuer la lecture

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Ricky Chanana Appointed Unruly Managing Director ANZ

by Alistair Griffiths @ Unruly

Mr Chanana to drive the News Corp company’s programmatic growth, unique data set, premium media offering and emotional intelligence solutions SYDNEY, MELBOURNE – Tuesday, September 12, 2017 – News Corp-owned video ad tech company Unruly today announces it has appointed Ricky Chanana as its new ANZ MD. Chanana, who is currently Maxus Australia’s National Head...

Read More

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Lead by example like Aston Martin's CEO

by David Taylor (brandgym) @ The brandgym blog

Aligning and engaging people is a critical part of delivering brand-led growth. But many senior managers over-rely on communicating the brand vision, rather than living it on a day-to-day basis. An exception to this is Aston Martin's CEO, Andy Palmer,...

Meet the president: Spencer Baim (Vice Media, UK)

by Gašper @ Marketing magazin

New York, when they see it for the first time, can have a profound effect on people. That was certainly the case for Spencer Baim, who says it was the start of a love affair. He adds: “I arrived here at the age of 22 and never left.” Now chief strategic officer of Vice Media, […]

The post Meet the president: Spencer Baim (Vice Media, UK) appeared first on Marketing magazin.

An Inside Look At The First Robotic Microapartment Design

An Inside Look At The First Robotic Microapartment Design

by Rohit @ Influential Marketing Blog

As apartments get smaller and urban areas get more crowded, robots are already offering a creative way to use limited space.

Snap acquires location-based analytics placed to prove geofilters drive traffic

by Abby Stubenbort @ WordSmiths by Smith Brothers Agency

Snapchat Opens Self-Serve Ad Platform “After first announcing a new self-serve ads platform last month, Snapchat’s parent company Snap Inc. has now officially launched the tool, while also announcing some additional ad options to help boost take-up of Snapchat ads. Advertisers will now be able to create and purchase their own Snapchat ads via a […]

The post Snap acquires location-based analytics placed to prove geofilters drive traffic appeared first on WordSmiths by Smith Brothers Agency.

Coke's CMO believes in sizzle AND sausage (and TV)

by David Taylor (brandgym) @ The brandgym blog

How refreshing to read in Ad Age that Coke's CMO Marcos de Quinto believes in selling not only emotional 'sizzle', but also product 'sausage', by harnessing media channels including TV, not just digital. Below I share some key points from...

Instagram Just Made an Important Change to Albums

by Alex Rizza @ WordSmiths by Smith Brothers Agency

“Instagram is finally fixing one of the most frustrating parts about posting multiple photos at once. The app now allows you to add both portrait and landscape photos to albums. Previously, the app only allowed you to upload multiple photos as square images..."

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Wisdom for Students :: 20 Things 20-Year-Olds Don’t Get – Forbes

by Robert @ infopinions :: AuburnMedia

AuburnMedia :: Infopinions:

20 Things 20-Year-Olds Don't Get – Forbes. This one is particularly important today. Remember, you’re still doing public relations and marketing. Social media may have changed some of what we do an how we do it … but, the ultimate purpose is still the same. Social Media is Not a Career – These job titles won’t exist in 5 years. Social media is simply

Read More »

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Why do brands need media muses?

by aufeminin @ Womenology

“In reality, women are more ‘real,’ and not as perfect as Adriana Karembeu. People need reality, they need truth.” These are the words of Nicolas Chomette, head of Black & Gold, a design and strategy company. He adds, “Sometimes we …

Continuer la lecture

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Dove's True Colors: beautiful or bad? - AfterEllen

Dove's True Colors: beautiful or bad? - AfterEllen


AfterEllen

Here's the thing: I use Dove. I like Dove. I happen to think they make nice soap. And if they also happen to put out some nice television ads, well, all the better. But recently the brand and its Campaign for Real Beauty have come under fire by critics who have cried hypocrisy because Dove is owned by the same company that puts out, among many other things, Axe body spray. On the one hand, positive messages telling young girls about having good body image; on the other, sleazy messages telling young boys about bagging hot chicks. Oh, the conundrum. Dove’s latest ad, called “Onslaught,” is interesting for many reasons. In the clip, an adorable red-haired girl smiles innocently into the camera, only to be bombarded with a montage of images urging her to look “younger, smaller, lighter, firmer, tighter, thinner, softer.”

North Korea: 'Rocket's visit' to U.S. is 'inevitable'

North Korea: 'Rocket's visit' to U.S. is 'inevitable'

by @ CTVNews.ca - Top Stories - Public RSS

North Korea's foreign minister told world leaders Saturday that U.S. President Donald Trump's insult calling leader Kim Jong Un "rocket man" makes "our rocket's visit to the entire U.S. mainland inevitable all the more."

Jennifer Louden on Creating Daily Joy

Jennifer Louden on Creating Daily Joy

by acr @ Box of Crayons

If you’ve read this blog or listened to my interviews over the years, you’ll be familiar with Jennifer Louden. Jen is part of my Brain Trust, a group of mastermind people who support each other through strategy and tactics, hugs and arse

Dove Evolution in Campaign For Real Beauty - The Inspiration Room

Dove Evolution in Campaign For Real Beauty - The Inspiration Room


The Inspiration Room

Dove’s Campaign for Real Beauty has gone viral this month with the launch of “Evolution”, a 60 second journey from real beauty to retouched glamour. The Evolution TV ad is appearing on YouTube, MySpace and Google Video, topping viral popularity on lists such as The Viral Chart. The Dove Evolution spot opens with a woman …

Dove Evolution viral film gets 1.7 million views

Dove Evolution viral film gets 1.7 million views


The brandgym blog

In an earlier post I talked about Dove's social mission, and the amazing film they produced for You Tube called "Evolution", showing how a natural looking girl (right hand side of the picture) is artificially primped, preened and then computer...

Open Up! (Great Work Provocation)

Open Up! (Great Work Provocation)

by acr @ Box of Crayons

Is there somewhere in your life that you’re closing down? Why? What would happen opened up instead?

Domestic home help services, a precious aid for women

by aufeminin @ Womenology

Used more and more by active women to avoid being overwhelmed with household chores, domestic home help services are an excellent way of offloading certain obligations… for a relatively inexpensive price. Particularly interesting from a financial point of view due …

Continuer la lecture

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Let It Go! (Great Work Provocation)

Let It Go! (Great Work Provocation)

by Carrie @ Box of Crayons

What would happen if you gave up control, and instead helped others empower themselves? Don’t tell people what they need to do, help them to find their own answers.

Global Headline Makers: Stephane Wargnier (Petit Bateau, France)

by Gašper @ Marketing magazin

In France, Petit Bateau is one of those revered brands that belongs in the sacrosanct territory of childhood. The children’s clothing and underwear maker was founded in 1893, which means that every living generation has worn it, bought it and seen its advertising. Even its agency, BETC, has worked for the brand for more than […]

The post Global Headline Makers: Stephane Wargnier (Petit Bateau, France) appeared first on Marketing magazin.

Pepsi Light Iconic Moments

by Duncan Macleod @ The Inspiration Room

Pepsi’s “Pepsi Light Iconic Moments” advertising campaign has won Gold at the Clio Awards for print, print technique (art direction and photography) and out of home (billboard). The three advertisements in the Pepsi Light Iconic Moments campaign, targeting young urban people, feature a skateboarder, parkour runner and a breakdancer wearing red, white and blue. Their […]

Buttock enlargement without surgery

by admin @ Tavallali Plastic Surgery

The other day a patient came to see me for a Brazilian buttock enlargement surgery. She told me that she had had buttock enlargement without surgery by taking a number of herbal medications that she had found on the internet.   She showed me these two pill and professed to being happy with her results. […]

The post Buttock enlargement without surgery appeared first on Tavallali Plastic Surgery.

How do You Improve Workplace Communication? Ask Questions

How do You Improve Workplace Communication? Ask Questions

by acr @ Box of Crayons

Sometimes the best way to have a constructive conversation is to give a little less advice and ask a few more questions. When you shift from giving advice and offering solutions to asking questions, you might at first feel a

Twofer Tuesday: On Humble Leaders & Meaningful Work

Twofer Tuesday: On Humble Leaders & Meaningful Work

by acr @ Box of Crayons

The way in which our leaders and managers conduct themselves has a lot of impact on our potential to grow and evolve. Yet there’s a limit to how much their behaviour can define our overall workplace enjoyment. The first of

Yes, women watch X-rated movies too

by aufeminin @ Womenology

In the 1970’s, pornographic movies were broadcasted without restraint in cinemas; however, with the introduction of the Giscard law in 1975, the general view began to change towards these erotic productions. By 1990, almost all pornographic cinema halls had disappeared, …

Continuer la lecture

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Social CRM and Analysis Software-as-a-Service (Saas)

by Robert @ infopinions :: AuburnMedia

AuburnMedia :: Infopinions:

Trying to compile a list of social crm (customer relationship management) platforms.  I’m most interested in the platforms being used by PR agencies & in-house at businesses. This list has many examples … some are not so very PR/marketing focused.  The features offered by all of these vendors varies. Please offer any additions (email me).  http://aubie.me/social-crm Social CRM Software-as-a-Service Adobe Marketing Cloud – http://www.adobe.com/solutions/social-marketing.html 

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It’s generally mothers who teach their daughters how to cook – and in doing so strongly influence their eating patterns, even as adults

by aufeminin @ Womenology

A qualitative study led by CREDOC in March 2004, on 26 mother-daughter duos, confirms that the majority of the time, mothers are the ones who introduce their daughters to cooking and to flavours. What’s less intuitive, however, is that these …

Continuer la lecture

The post It’s generally mothers who teach their daughters how to cook – and in doing so strongly influence their eating patterns, even as adults appeared first on Womenology.

Dove ad: The Evolution of Beauty (Time-lapse)

Dove ad: The Evolution of Beauty (Time-lapse)


TED-Ed

Fashion magazines are plastered with "pretty faces" --perfect complexions, big eyes, oval faces --beauty.  Young women and older women strive to achieve that level of beauty and still seem unsatisfied when they look in the mirror.  Why?

1 dead, at least 6 hurt in church shooting: officials

1 dead, at least 6 hurt in church shooting: officials

by @ CTVNews.ca - Top Stories - Public RSS

A masked gunman entered a church in Tennessee on Sunday and opened fire, killing at least one person and injuring others before apparently shooting himself in the head, an official said.

Real life rejuvenation – Hofmeister beer

by David Taylor @ theBrandgym

One of the fun things I’ve done this year is invest some real cash in a real-life experiment in brand rejuvenation, by buying shares in the company that is re-launching Hofmeister beer. This brand was famous in the 1980’s in the UK as an affordable, easy-drinking lager (3.6% abv). UK readers of a certain age […]

Robert Fritz on Structural Relationships

Robert Fritz on Structural Relationships

by acr @ Box of Crayons

The other day I was rereading one of my favourite books of all time, The Managerial Moment of Truth. Robert Fritz is the co-author, and he is a giant in the management field, delving into how structural relationships impact behaviour, from individuals

Conflict in the Workplace? Tips from Amy Gallo

Conflict in the Workplace? Tips from Amy Gallo

by acr @ Box of Crayons

Yesterday, Amy Gallo’s excellent new book, Guide to Dealing with Conflict, was released, so it seems a good time to revisit an earlier Great Work Podcast. I had the pleasure of speaking to Amy about a year ago, and in

Spotlight on #CoachingHaiku

Spotlight on #CoachingHaiku

by acr @ Box of Crayons

Going, going… the countdown is on. We are accepting #CoachingHaiku entries only until 11:59 p.m. (EST), March 24, 2017. So be sure to get yours in before the deadline. You can see all of the entries so far here. Here are a

Canada willing to broker peace between U.S. and North Korea: McCallum

Canada willing to broker peace between U.S. and North Korea: McCallum

by @ CTVNews.ca - Top Stories - Public RSS

Canada’s ambassador to China, John McCallum, says that Beijing is "pissed off" with North Korea, but Canada is willing to “help to broker a peace” on the Korean Peninsula.

Be more market oriented in 2017

by David Taylor (brandgym) @ The brandgym blog

Guest post by David Nichols, Group Managing Partner and Head of Invention I decided to go to the UK Marketing Academy’s Inspire Lecture last month in search of inspiration for 2017. The pugnacious Professor of Marketing and sharp-tongued Marketing Week...

The evolution of Dove

The evolution of Dove


strategy

As Dove celebrates its 50th anniversary, strategy examines how the brand has evolved from a bar of soap to a global master brand. Along the way, we look at how messaging to women has also evolved over this pivotal period in women's history

Canada Offers Third Gender Option Of “Intersex” For Passports

Canada Offers Third Gender Option Of “Intersex” For Passports

by Rohit @ Influential Marketing Blog

On August 24th the Canadian government approved a provisional measure to allow individuals who identify as neither male nor female to select a gender neutral "intersex" option on official documents.

Did You Know: Bees

by Anastasia @ These Are a Few of My Favorite Things

Funny story, so I was walking Marty and Boo this past week a little after dinner and we passed these flower bushes we always pass by toward the end of our long walk and all of the sudden, something flew at my face. I immediately closed my eyes, thinking that whatever it was flew into … Continue reading Did You Know: Bees

The post Did You Know: Bees appeared first on These Are a Few of My Favorite Things.

Twofer Tuesday: On Leadership & Persuasion

Twofer Tuesday: On Leadership & Persuasion

by acr @ Box of Crayons

Want to learn how to get your way all the time? This Twofer can help you do just that! A bit tongue-in-cheek, perhaps, but the articles do offer valuable insights on how to exert more influence by letting go of

Auburn Student Digital Resumes :: Fall 2015

by Robert @ infopinions :: AuburnMedia

AuburnMedia :: Infopinions:

As our Spring 2015 group of students finish up their digital resumes and portfolios (in about one week), I realize my failure to share the last group on this site. They were previously posted to PRProspects.me.  I will share our latest group of final projects soon.   Here they are! Our Fall 2014 Auburn University PR studenet digital resumes and portfolios, also referred to as

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Dove ad wins Cannes film prize

Dove ad wins Cannes film prize


the Guardian

A Dove ad won the top award in the film category at the Cannes Lions International Advertising Festival. By Mark Sweney.

How to Coach Like a Leader … Even (Especially) When You’re a Skeptic

How to Coach Like a Leader … Even (Especially) When You’re a Skeptic

by acr @ Box of Crayons

You know who you are. You’ve been hearing about coaching (or mentoring, its first cousin once removed) for years now and thought, “Yeah, yeah … that’s for those HR / ‘people people’ types, not me. I’ve got a real job to

Look for It (Great Work Provocation)

Look for It (Great Work Provocation)

by acr @ Box of Crayons

The ability to lighten up and see the funny side can not only lift up any situation and relieve stress, but also bring people together. So, go ahead, laugh it off.

Oprah and Weight Watchers

by Michelle Hastie @ Total Body Health Solutions

Oprah and Weight Watchers

I’ve waited a while before I dove into the most recent weight watchers commercial featuring Oprah. I enjoyed this article and this article written by others surrounding this ad campaign. And I finally feel ready to speak up. Here’s the thing that both articles above point out, Oprah is the definition of success and yet […]

Total Body Health Solutions - Love Yourself. Transform Your Body. Change Your Life.

Amy Whitaker’s Five Essential Books for Thinking Like an Artist at Work

Amy Whitaker’s Five Essential Books for Thinking Like an Artist at Work

by acr @ Box of Crayons

I had the pleasure of interviewing Amy Whitaker last year. Amy is the author of the book Art Thinking: How to Carve Out Creative Space in a World of Schedules, Budgets, and Bosses, and she’s on a mission to prove

Best and Worst Of Superbowl 2015 Marketing Strategy

Best and Worst Of Superbowl 2015 Marketing Strategy

by Rohit @ Influential Marketing Blog

There are a surprising number of people who believe that I don’t like puppies. Every year the day after the Super Bowl when the votes are tallied rating all the ads, the ads with puppies always mainstream favorites.  Meanwhile, for the past four years I have published my own list of winners and losers based

Volkswagen Humans Adapt

by Duncan Macleod @ The Inspiration Room

Volkswagen France is running “Humains”, a commercial promoting the brand’s environmental credentials. Earlier in the month the French government announced plans to phase out petrol and diesel powered vehicles by 2040. The Volkswagen Humans campaign responds with the promise of adaptation. People have always adapted to their environment, often without realising, whether it be eating […]

Netflix Star and Author Will Headline CLIC ’17

by Lisa Nirell @ EnergizeGrowth

We are pleased to announce Leon Logothetis, Author, Philanthropist, and host of “The Kindness Diaries” on Netflix, will headline CLIC ’17. If you have not yet seen some of these inspiring streaming episodes, you’re probably wondering: why would any sane person suddenly get the urge to travel the world, relying solely on the kindness of strangers? And […]

The post Netflix Star and Author Will Headline CLIC ’17 appeared first on EnergizeGrowth.

Facebook Pushes Forward in Their Mission for Original Video Content

by Lindsay Motta @ WordSmiths by Smith Brothers Agency

Facebook Inc has signed deals with millennial-focused news and entertainment creators Vox Media, BuzzFeed, ATTN, Group Nine Media and others to make shows for its upcoming video service, which will feature long and short-form content with ad breaks, according to several sources familiar with the situation.

The post Facebook Pushes Forward in Their Mission for Original Video Content appeared first on WordSmiths by Smith Brothers Agency.

Jocelyn K. Glei’s Five Essential Tools for Killing Email Overload

Jocelyn K. Glei’s Five Essential Tools for Killing Email Overload

by acr @ Box of Crayons

If you’ve seen this segment of my blog before, you know that I invite guest bloggers to share their five essential books on a particular subject. What I love about Jocelyn K. Glei is that she has put her own

Cash Prizes and Coaching Goodness!

Cash Prizes and Coaching Goodness!

by acr @ Box of Crayons

Believe it or not, it’s been almost a year since The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever was launched. And what a year it’s been! #1 coaching book on Amazon for 95% of

Marshall Goldsmith’s Five Essential Books on Leadership

Marshall Goldsmith’s Five Essential Books on Leadership

by Carrie @ Box of Crayons

Marshall Goldsmith is consistently named to Forbes’ The World’s Most Influential Business Thinkers list and has been recognized as the top-rated executive coach at the Thinkers50 ceremony in London since 2011. Marshall is also an award-winning author, and his recent

Dove's real beauty ads 'were retouched'

Dove's real beauty ads 'were retouched'


Telegraph.co.uk

A major advertising campaign, which flaunted the "real beauty" of its ordinary women stars, was perhaps not as naturalistic as first thought after an expert who worked on the pictures claimed he touched them up.

The method of Method Home: 10 years of fresh consistency

by David Taylor @ theBrandgym

News that SC Johnson has paid an undisclosed (but probably juicy) price to buy Method Home prompted me to look up the post I wrote about the brand exactly 10 years ago. At that time I interviewed marketing cartoon genius Tom Fishburne who was launching Method in the UK. What impressed me when reading the old […]

Lacoste Women – they’ve got bite

by aufeminin @ Womenology

A polo shirt with an embroidered crocodile. This is the hallmark of the legendary French company Lacoste. Officially born in 1933, the famous shirts adorned with their badge is based on the story of the international tennis champion René Lacoste …

Continuer la lecture

The post Lacoste Women – they’ve got bite appeared first on Womenology.

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women


TakePart

It's been 10 years since Dove launched its “Campaign for Real Beauty”—a stark series of ads that were radical and simple in equal measure—featuring lovely, normal-sized women who didn’t need Photoshop to look radiant. The ads, which ran in 2004 and 2005, lacked any screed about the pressures that come with being a woman in a visual culture that’s awash in creatively lit, digitally manipulated images of dangerously thin models. The folks behind the campaign simply let us feel our own shock at seeing women with normal curves and natural faces being celebrated for their beauty in a national advertisement. Dove didn't stop there. The soap maker added rocket fuel to the conversation in 2006, when its time-lapse "Evolution" video went viral. The movement to expose marketers' use of trickery to convince us that we're failing if we don't have flawless skin and breathtaking bodies was here to stay. Significant progress has been made since Dove's campaign: The American public, the blogosphere, and the Twitterverse now routinely call out magazine publishers and marketers for digitally altering images of girls and women to shrink their bodies, smooth their faces, and otherwise morph them to fit an unrealistic, narrow ideal of beauty. The pace is quickening. In just the past few months, there's been even more progress and a few moments that drove the dialogue forward. 1. The more bare skin a campaign flaunts, the more Photoshop it typically gets. But American Eagle says its new campaign for the Aerie line of lingerie will not use any altered images of models. Instead, “real” girls and women can upload unretouched photos of themselves to a photo gallery. Sure, it’s pretty screwed up that selling underwear using real photos of gorgeous, skinny young girls (instead of digitally improved gorgeous, skinny young girls) is seen as groundbreaking. But moving away from the idealized versions of women who don't exist is a footstep Dove took, and the clothier is now following its lead. “It’s great that we’re beginning to break that down,” said Heather Arnet, executive director of the Women & Girls Foundation, of the fakeries that line the glossies. 2. Forever Yours Lingerie didn't stop working with model Elly Mayday when she was diagnosed with ovarian cancer last year. It featured beautiful shots of her with surgical scars unhidden and no wig or digital fakery to hide the baldness that resulted from her cancer treatment. Rather than looking like something’s missing, Mayday’s baldness comes across as strong and sexy. It’s empowering for the rest of us to see a woman outside the beauty mold we’ve been sold for so long—and to find ourselves aspiring to emulate her sexy confidence and appeal. (Forever Yours also gets points for raising money toward Mayday’s medical expenses.) 3. A new time-lapse video released by Hungarian pop star Boggie shows her singing a pop song called “Nouveau Parfum” while being Photoshopped, a fresh take on Dove's "Evolution" that's amplified by the resigned expression on her face. As the song unfolds, pieces of her disappear and are overwritten: Boggie’s eyes, like everyone else’s, aren’t exactly symmetrical. So one is deleted, then replaced by an exact copy of the other. Not a single square inch of her face or hair is left untouched. 4. Earlier last month during the Golden Globes, actor Diane Keaton took the stage to honor Woody Allen, her tousled hair and menswear-chic outfit reminding us of the trend she set when Annie Hall hit theaters in 1977. It was also clear on high-definition screens across America that at 68, she's got (oh, the horror!) lots of lines on her gorgeous face. When her speech ended, the network cut to a commercial break featuring Keaton selling L'Oréal cosmetics without a line on her digitally enhanced face, seemingly sporting the skin of a 25-year-old. Twitter, Instagram, and Facebook quickly lit up with scorn. That social media response is valuable, Arnet says, because younger women and girls are active on Instagram and Twitter and are participating in those conversations. 5. Former Cosmopolitan editor Leah Hardy drew attention for admitting that during her tenure the magazine routinely Photoshopped out the protruding bones of super skinny models to keep readers from seeing how emaciated the models really were. Since that admission surfaced, before-and-after comparisons of bone-thin models and their healthier-looking altered images have been popping up around the Web. Apparently the world’s top fashion magazines, despite the huge budgets at their disposal, cannot find a single woman on the planet who isn’t either too thin or too fat for their liking. It’s further reinforcement of the conclusion we’d love to share with every tween girl who’s just beginning to notice her appearance: The elusive “perfection” that every cosmetic company and clothing retailer is trying to sell you does not exist. 6. Mindy Kaling might not have minded, but many other people did: When Elle magazine published covers for its February 2014 issue featuring Kaling, readers and pundits immediately questioned why Kaling's cover was a black-and-white close-up rather than the full-color, full-body shots of the other (skinnier and more "conventionally" beautiful) actors. That's the key: We've begun to make a habit of questioning how women are depicted and what tools are being used to change or edit their appearance for public consumption. Yes, the visual landscape is still awash with altered images, surgically altered models, and the pressure to be thinner, younger, and closer to the narrow beauty ideal that so much marketing pushes on us. Marketers aren’t going to stop selling us

4 Key Takeaways From #dmexco2017

by Alex Stafford-Blythe @ Unruly

Well, that’s a wrap on #dmexco2017 – the year “digital media turned 21 years old, surpassing TV as the number one form of advertising” – and, boy, we were busy! Not only did Unruly take part in various panels on leadership innovation and the connected home during the two days in Cologne, Germany, we also...

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The post 4 Key Takeaways From #dmexco2017 appeared first on Unruly.

Sir John Whitmore Takes on Coaching for Performance

Sir John Whitmore Takes on Coaching for Performance

by acr @ Box of Crayons

Sir John Whitmore was a pioneer of the coaching industry. He passed away earlier this year, but his legacy will live on forever. He had a fascinating, full life. After a career as a professional racing-car driver, John established the field

#dmexco2017: Watch Unruly’s Home Comforts Give Delegates A Glimpse Of The Future

by David Waterhouse @ Unruly

There was no place like Home at #dmexco2017. We transported our Future Home – designed to help marketers use the next generation of technology to meaningfully engage people in the connected home – from our London HQ to the two-day conference in Cologne, Germany, last week. And it proved a real hit with delegates, eager to...

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The post #dmexco2017: Watch Unruly’s Home Comforts Give Delegates A Glimpse Of The Future appeared first on Unruly.

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time


Business Insider

Details on the media plan behind it.

A Little Give and Take (Great Work Provocation)

A Little Give and Take (Great Work Provocation)

by acr @ Box of Crayons

Is there too much of one or the other? What needs to be adjusted in your give-and-take balance?

LinkedIn Stepped Up its Video Game

by Marisa Corona @ WordSmiths by Smith Brothers Agency

In an effort to encourage its users to share more video content, LinkedIn has released a native video auto-play feature. The new feed layout will be similar to that of Facebook’s. A “LinkedIn Live” feature is also rumored to roll out soon. - AdAge

The post LinkedIn Stepped Up its Video Game appeared first on WordSmiths by Smith Brothers Agency.

Get to Know Me

by Anastasia @ These Are a Few of My Favorite Things

Happy Father’s Day, everyone! I hope that you all have a great day hanging out with your dads. They deserve the day off. 🙂 I just realized that in my three years of blogging, I’ve never really told you all too much about me and my personal life, my likes and dislikes, and some of … Continue reading Get to Know Me

The post Get to Know Me appeared first on These Are a Few of My Favorite Things.

Bill Taylor Goes beyond Fast Company

Bill Taylor Goes beyond Fast Company

by acr @ Box of Crayons

If you read or have read Fast Company, you may already be familiar with Bill Taylor. He’s one of the magazine’s co-founders; he’s also the author of a terrific new book called Simply Brilliant: How Great Organizations Do Ordinary Things

Dr. Jason Fox’s Five Essential Books for Pioneering Leaders

Dr. Jason Fox’s Five Essential Books for Pioneering Leaders

by Carrie @ Box of Crayons

Dr. Jason Fox’s book How to Lead a Quest is a truly fantastic book, not only because of the really robust content in it but also because of the wonderful pirate swagger and adventurous style in which it is written. (If you missed

Instagram Continues Its Quest to Dethrone Snapchat With Launch of Selfie Filters

by Caroline Toplak @ WordSmiths by Smith Brothers Agency

This week, Instagram Stories added a more subtle and mature but error-prone copycat of Snapchat’s beloved augmented reality selfie filters. The eight initial “face filters,” as Instagram calls them, work exactly like Snapchat, and let you add virtual koala ears, nerd glasses, a butterfly crown, or wrinkle-smooth makeup to yourself and friends in photos or videos.

The post Instagram Continues Its Quest to Dethrone Snapchat With Launch of Selfie Filters appeared first on WordSmiths by Smith Brothers Agency.

Twofer Tuesday: On High Performance & Meditation

Twofer Tuesday: On High Performance & Meditation

by acr @ Box of Crayons

Remember the game of Follow the Leader? You might have played it, in your younger days, on the playground or at camp. It may seem like child’s play now, but there’s a valuable lesson to be learned from that simple

Twofer Tuesday: On Coaching & Performance Management

Twofer Tuesday: On Coaching & Performance Management

by acr @ Box of Crayons

Business leaders are always looking for ways to improve on-the-job coaching and performance management. (Or if they’re not, they should be!) This week’s Twofer explores how managers can succeed on both fronts. Coach’s Corner: Creating Workplace Success Today’s workforce presents

Giving Up Your Power Means Increasing Theirs

Giving Up Your Power Means Increasing Theirs

by acr @ Box of Crayons

A few years ago, I had an enlightening podcast conversation with Barbara Coloroso, an author who has written several books and tackled issues of parenting, teaching, school discipline, nonviolent conflict resolution and reconciliatory justice. In our conversation, Barbara talked about

Bill Jensen on Simplicity

Bill Jensen on Simplicity

by acr @ Box of Crayons

In The Simplicity Survival Handbook, Bill Jensen offers up — in a way that is practical and easy to read — strategies for doing less but accomplishing more. Bill was one of my very first Great Work Podcast interviews, so it’s appropriate

Dad Jokes with a purpose

by Duncan Macleod @ The Inspiration Room

HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children. The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on […]

Dove Evolution Commercial

Dove Evolution Commercial


@TheSocyCinema

Tags: gender , bodies ,  media , ideal beauty, image, representation, sexism, self esteem, 0 0 to 05 mins Year: 2006 Length: 1:15 Access: YouTube Summary: The caption under this clip reads,...

“If brands do decide to address gays, they don’t include lesbians”

by aufeminin @ Womenology

A meeting with Amandine Miguel, spokesperson for Inter LGBT, head of Lesbian Visibility What do you think of gay marketing (brands who particularly target the homosexual community)? Firstly, it is wrong to think that the “gay marketing” label includes all …

Continuer la lecture

The post “If brands do decide to address gays, they don’t include lesbians” appeared first on Womenology.

March Madness: Two NCAA Basketball Teams Claim $1 Billion Multiplier/Equivalency AVE Metrics

by Robert @ infopinions :: AuburnMedia

AuburnMedia :: Infopinions:

Welcome to the continuing saga of AVE metrics. This may be March Madness and April Fools (note the lack of an apostrophe) all wrapped up in two rather unfortunate claims. First, let’s define our issue.  AVE (Advertising Value Equivalency) is used to value public relations efforts by attempting to establish what earned media would cost if it were paid media. (Source) The two AVE metrics

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The post March Madness: Two NCAA Basketball Teams Claim $1 Billion Multiplier/Equivalency AVE Metrics appeared first on infopinions :: AuburnMedia.

U.S. dairy takes aim at Canadian supply management in round 3 of NAFTA

U.S. dairy takes aim at Canadian supply management in round 3 of NAFTA

by @ CTVNews.ca - Top Stories - Public RSS

The first punches in what promises to be a bitter fight over Canada's protected dairy industry are expected to be thrown during this week's third round of North American Free Trade talks in Ottawa.

Twofer Tuesday: On Questions & Facts

Twofer Tuesday: On Questions & Facts

by acr @ Box of Crayons

Our brains are complicated things. And that can be both a good thing and a bad thing. We’re capable of channelling our minds for greatness, but we’re prone to bias and lasting misconceptions. This week, I choose to channel the

Auburn PR Student Digital Resumes and Portfolios (ePortfolios) Spring 2013

by Robert @ infopinions :: AuburnMedia

AuburnMedia :: Infopinions:

Here are the digital eportfolios for Auburn University PR students from Spring 2013.  We like to call these digital resumes and portfolios.  We’ve been creating them in classes for over a decade.  Recently, a movement among universities across the country has gained strength and they prefer to call them eportfolios.  To me that term is very Web 1.0 … but, we are happy to

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The post Auburn PR Student Digital Resumes and Portfolios (ePortfolios) Spring 2013 appeared first on infopinions :: AuburnMedia.

How Dove's Real Beauty Video Touched a Nerve and Went Viral [VIDEO]

How Dove's Real Beauty Video Touched a Nerve and Went Viral [VIDEO]


The Content Strategist

The heart string-tugging video, created by Ogilvy & Mathers Brazil, has social and mainstream media buzzing. Here's why.

Twofer Tuesday: On Essentialism & Boredom

Twofer Tuesday: On Essentialism & Boredom

by acr @ Box of Crayons

Sometimes the things that bring out our greatness can be surprising. Other times, they can be just what you’d expect — even if you hadn’t considered them in quite that way before. The first of these Twofer pieces looks at

Last Chance to Grab This Deal!

Last Chance to Grab This Deal!

by acr @ Box of Crayons

The countdown is on! As part of the book’s one-year anniversary celebration, The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever eBook is only 99 cents. But only for a few more hours — until

I invite you to live a life 100% FREE of deprivation

by Michelle Hastie @ Total Body Health Solutions

I invite you to live a life 100% FREE of deprivation

I’ve always been the type of person that refuses to accept a solution that is out of alignment with the life I want to live. When I was struggling with my weight, I searched and searched, knowing that there absolutely had to be another way to lose weight that wasn’t about deprivation and extremes, and […]

Total Body Health Solutions - Love Yourself. Transform Your Body. Change Your Life.

Twofer Tuesday: On Willpower & Mindfulness

Twofer Tuesday: On Willpower & Mindfulness

by acr @ Box of Crayons

Willpower and mindfulness are two hot topics in today’s demanding, often overwhelming, world. But are we really using them to their full advantage — and to ours? This week’s Twofers explore both those issues, challenging common assumptions about the power

Project on a mechanism to address laws that discriminate against women by Fareda Banda

by c @ Research

Project on a mechanism to address laws that discriminate against women by Fareda Banda

Coaching Questions: Ask What, Not Why

Coaching Questions: Ask What, Not Why

by acr @ Box of Crayons

We see it in television shows, movies and even comics. One character had the answer to the dilemma all along, and when questioned as to why they didn’t say anything, their response is: “You didn’t ask.” “You mean you could

Fine Vines: Atlanta CMO Annual Social Highlights

by Lisa Nirell @ EnergizeGrowth

What do you get when you blend fun conversation, carefully selected wine pairings, and Balinese cuisine? A recipe for a highly memorable Atlanta CMO Annual Social! We celebrated our first year with our Marketing Leaders of Atlanta charter members. CMOs from QASymphony, Innovergent, Walker & Dunlop, iHealth Innovations, and others participated. Many joined me in sipping some […]

The post Fine Vines: Atlanta CMO Annual Social Highlights appeared first on EnergizeGrowth.

The People Mad About Dove Photoshopping Ads Are Fighting The Wrong Battle

The People Mad About Dove Photoshopping Ads Are Fighting The Wrong Battle


TheGloss

Dove has responded to a petition asking them to disclaim when they use Photoshop in their ads.

How’s 2017 So Far?

How’s 2017 So Far?

by acr @ Box of Crayons

Here we are. New Year’s has come and gone. Resolutions were made. But are the same old habits rearing up? Is there something holding you back from achieving your goals? These podcasts contain helpful ideas for healthier ways of being,

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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