Cosmetics1.us

Dove Marketing Strategy 2014

You Are More Beautiful Than You Think

by Kaitlin @ Dove – Social Media Marketing

According to Li and Bernoff, “Groundswell is as a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Groundswell fundamentally changes how companies relate to their … Continue reading

The best digital campaigns in France in 2016

by blogstylight @ Inside Stylight

If you ask most people which were last year’s highlights, they’ll probably tell you all about the Brexit, Donald Trump’s victory at the US presidential elections, Leonardo DiCaprio finally receiving an Oscar, or the revival of Pokémon Go. However, if there is no doubt 2016 was filled with memorable events, marketing nerds will certainly add [...]

The post The best digital campaigns in France in 2016 appeared first on Inside Stylight.

The Best of Global Digital Marketing in Warsaw, Poland

by Best Marketing @ Best Marketing

26th April 2016 In cooperation with NoNoobs.pl

EDUCTOR64 Software Quick Overview

by Jake @ White Dove Global

The post EDUCTOR64 Software Quick Overview appeared first on White Dove Global.

Interview w/ Dr. Ginger Bowler – Light Therapy

by Jake @ White Dove Global

Thank you Ginger! The Friday FOCUS! March 3rd, 2017 – Dr. Ginger Bowler – Light Therapy Enjoy! – Jake Cunningham For more information on the In Light Wellness Light Therapy products, contact me today. Email: Jake@whitedoveglobal.com DOWNLOADS:  

The post Interview w/ Dr. Ginger Bowler – Light Therapy appeared first on White Dove Global.

Winning strategies used by challenger brands

Winning strategies used by challenger brands


Account Planning Group Deutschland e.V.

By Camelia Ghiurca, planning intern at TBWA Winning strategies used by challenger brands It is a general truth that each product category has one leader and many followers. The brand leader –…

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

by lauraalfonso @ Critical Analysis Essay- UNIV 200

dove.us What does beauty mean? The answer to this question may depend on many variables. The interpretation of beauty is subjective to various factors, such as culture, age,...

5 killer stats to start your week

by Leonie Roderick @ Marketing Week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

Marketoonist on PowerPoint pitches

by Tom Fishburne @ Marketing Week

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

The post Marketoonist on PowerPoint pitches appeared first on Marketing Week.

Making Green By Going Green

by Noel Witcosky @ Marketing Strategy International

In my last blog post, I mentioned Unilever’s efforts to combat stereotypes and show support for gender equality and female empowerment as part of their Unilever Sustainable Living Plan (USLP). What I didn’t talk about was the other bulk of the plan, which focuses on making their global supply chain more sustainable. In 2010, new … Continue reading "Making Green By Going Green"

How To Market Vitamins & Health Supplements in China

by Benji @ Marketing China

China consumed over CNY 109 billion (US$16.3 billion) of vitamins and dietary supplements (VDS) in 2015, with an 8% increase over 2016, this is a result of increasing disposable incomes and increasing health awareness of almost every segment of the rising Chinese urban, middle class. Indeed there are now over 350 million ‘middle class’ consumers […]

The post How To Market Vitamins & Health Supplements in China appeared first on Marketing China.

Are You Committing this Careless Content Marketing Crime?

by Julia Marco @ Allegory Studios

Reaching the finish line and hitting ‘publish’ is an accomplishment to be proud of. But if that’s all you do, you might as well throw away money. Failing to follow-up a blog or another product of content marketing with a strategic distribution plan is a critical mistake.

The post Are You Committing this Careless Content Marketing Crime? appeared first on Allegory Studios.

The Skincare Market in China

by Gentlemen in China @ Marketing China

China is fast becoming in the next few years the largest market in terms of cosmetics and especially skin care of the world. Despite the slowdown in the country’s growth, the beauty products sector has seen a total increase of 5% over the last ten years. Demand and beauty trends keeps evolving offering businesses a […]

The post The Skincare Market in China appeared first on Marketing China.

Julia Ingersoll promoted to Communications Manager at Allegory

by Theresa Agresta @ Allegory Studios

Allegory is excited to announce the promotion of Julia Ingersoll to Communications Manager. In this position, Ingersoll will manage brand, public relations, inbound marketing and copywriting projects. “Julia Ingersoll consistently earns the respect of colleagues and clients through her creativity and attention to achieving business results. Her leadership, writing and communication skills are a great […]

The post Julia Ingersoll promoted to Communications Manager at Allegory appeared first on Allegory Studios.

Interview with Advertising Veteran John Most:

by Noel Witcosky @ Marketing Strategy International

John Most ran an advertising agency for ten years of his 38 years in the industry. Now a professor at Chapman University, he joins us today to share his expertise on the timeless marketing of two soda giants, Coca-Cola and Pepsi and his views on the Pepsi-Kendall Jenner spot scandal. Can you please describe Pepsi’s advertising … Continue reading "Interview with Advertising Veteran John Most:"

How Technology is Changing the World (P&G Edition)

How Technology is Changing the World (P&G Edition)


Stratechery by Ben Thompson

I’ve been surprised at the amount of attention my little corner of Twitter has given to the news P&G, the largest CPG company in the world, is making significant cuts to its brand portfol…

Real Estate Marketing in China: How to Avoid Agent Commission

by Benji @ Marketing China

Real Estate Marketing to attract Chinese Buyers & Investors is booming as this lucrative market opens-up like never before. The figures speak for themselves, there are over 350 million middle class Chinese, of this 150 million have the funds to afford overseas property. With GDP stabilizing at 7% growth year on year estimates suggest an […]

The post Real Estate Marketing in China: How to Avoid Agent Commission appeared first on Marketing China.

Intro to Cranial Electrical Stimulation / GSRtDCs

by Jake @ Marketing Strategy – White Dove Global

The post Intro to Cranial Electrical Stimulation / GSRtDCs appeared first on White Dove Global.

The Conscious Consumer & Online Transparency

by Nick Bellamy @ Adaptive Marketing

Last week Adaptive Marketing attended the 2016 Canadian Internet Marketing Conference. At the conference a number of great topics were brought up, one that really resonated was the issues with online Transparency. Online transparency is a powerful concept, as well as a potential threat or opportunity that is critical to the success of businesses and

Nike

by Joseph Carlini @ Social Media Marketing

A company that has really come together and started to use social media effectively is Nike. While nike is already a really big name, they still have competitors and they are using Facebook very effectively to market their products. When … Continue reading

Mark Ritson: Google’s lack of transparency should have us all worried

by Mark Ritson @ Marketing Week

Google's corporate mission that suggests openness and transparency is at direct odds with its actions.

The post Mark Ritson: Google’s lack of transparency should have us all worried appeared first on Marketing Week.

Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance

by Angela Hausman @ MKT Maven

We’ve talked a lot about using analytics to optimize performance. Today, I’d like to dive deeper in the understanding digital consumer behavior by using analytics in developing and sharing content. Here are some critical consumer behavior metrics to monitor: Load speed Funnel performance Landing page performance Consumer metrics So, let’s start at the top and […]

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Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance
MKT Maven

Services and services marketing

by noreply@blogger.com (Nikita kv) @ Dove soap


  • The product falls under the Pure tangible good category of the service mix.
  • The product might be considered to be a commodity that is high in experience qualities which means that the evaluation of the product can be done after purchase.

MANAGING SERVICE QUALITY 

                           HUL's principles in order to maintain its quality policy includes the following concerns:
  • Major concern towards maintaining the safety of products that are delivered to the consumers : HUL maintains stringent mandatory quality standards and the compliance is verified by conducting periodic audits and self assessments. This is carried out so as to ensure that the company designs, manufactures and supplies only those products that are safe and of excellent quality. They also have in place comprehensive management procedures so as to reduce risks and protect its consumers and markets. The brand has provided appropriate training and resources to ensure the deliverance of quality and the performance is tested using both internal and external measures so as to measure and improve wherever possible.
  • Every Unilever employee is aware of the fact that the quality and consumer safety is his/her responsibility: Unilever has demonstrated visible leadership in the market to meet this policy. HUL partners with stakeholders to provide leadership, build transparency and thus share best practices and the brand has managed to forge effective working relationships with its contract manufacturers and suppliers. 
  • HUL places its consumers and customers at the heart of its business: The consumers and customers are made to actively engage themselves in the process so as to translate their requirements into purchasing the products and services of HUL, this adds on to creating consumer value 
  • HUL believes that quality can be attained with shared responsibility: HUL actively promotes its Quality Policy and has a quality assurance organisation in place to ensure consistency and visibility of quality standards, processes and performance indicators across all Unilever businesses at all levels

How Red Bull, Amex, and Dove Win by Proudly Branding Their Content — The Content Strategist

How Red Bull, Amex, and Dove Win by Proudly Branding Their Content — The Content Strategist


The Content Strategist

If Beyoncé worked in content marketing, she might sing, "If you liked it then you should have put your brand on it." As investment in content marketing grows rapidly, many brands are grappling with the question of how strongly they should brand their content.

The POWER of LIGHT

by Jake @ White Dove Global

On today’s Friday FOCUS! webinar we learned about Brilliant Light Energy! NASA studies demonstrate cells exposed to LED light therapy exhibit a 150% increase in cellular metabolism suggesting enhanced cellular repair and vitality.  Medical researchers across the globe are currently investigating a wide array of physiologic benefits produced by LED light therapy. LED light therapy is non-abrasive, non-invasive, painless, and […]

The post The POWER of LIGHT appeared first on White Dove Global.

Predictive Analytics: Predicting Customer Behavior to Improve ROI

by Angela Hausman @ MKT Maven

Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive analytics go beyond describing consumer behavior to predicting how consumers will behave in the future based on data. If you’ve never heard of it, don’t feel bad–marketing lags behind many other business disciplines in using data to drive decision-making. In fact, marketing still […]

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Predictive Analytics: Predicting Customer Behavior to Improve ROI
MKT Maven

Did you notice the boys in this classroom?

by Noel Witcosky @ Marketing Strategy International

In November of 2015, a YouTube video by Japanese personal care and beauty company, Shiseido, went viral. The video depicted a classroom of female Japanese students as the camera panned across the room and focused in on the girls, only pausing to zoom in on a book in the last girl’s hands. The page reads, “did you notice the … Continue reading "Did you notice the boys in this classroom?"

Hootsuite

by Anne Smith @ Social Media Marketing

Social media management tools have become so popular and many companies rely on these tools.  Hootsuite is a social media monitoring tool that provides social media metrics.  Social media metrics are very important because they increase engagement, customer traffic, and … Continue reading

Super Learning – Cranial Electrical Stimulation – GSRtDCs

by Jake @ Marketing Strategy – White Dove Global

The post Super Learning – Cranial Electrical Stimulation – GSRtDCs appeared first on White Dove Global.

Dove, Dockers, Dyson Change Father's Day Advertising 2014

Dove, Dockers, Dyson Change Father's Day Advertising 2014


Web Talent Marketing

Big brands are helping change the attitude behind Fathers Day advertising this year with some great ads by Dove, Dockers, and Dyson.

How Big Brands are Localizing Video Ads for the Spanish Market

How Big Brands are Localizing Video Ads for the Spanish Market


Tubular Insights

A great video marketing campaign will often go global, but how do the big brands localize their content for individual markets, like Spain.

Dove: The Most Impressive Brand Builder | Aaker on Brands

Dove: The Most Impressive Brand Builder | Aaker on Brands


Prophet Thinking

Dove has grown tremendously in an intensively competitive arena with established competitors largely through their brand building efforts. Learn more.

Dove celebrates a milestone

Dove celebrates a milestone


strategy

The brand kicks off a campaign celebrating its own 50th anniversary by feting women on their birthdays.

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

What Marketers Need to Know About Cross Device Consumer Activity

by Mike Canarelli @ Web Talent Marketing

Remember the day when you’d watch something on a television, get up to call someone on a landline, sit down at a computer to send an email, and lift your wrist to your face to check the time? Consumer activity...

The post What Marketers Need to Know About Cross Device Consumer Activity appeared first on Web Talent Marketing.

China is a ‘WeChat Centric’ Society

by Benji @ Marketing China

In China we are truly living in a WeChat (Weixin) ‘centric’ society. This behemoth of an application built by Tencent has grown to become the largest and most pivotal social network in Mainland China. Any comprehensive marketing campaign involves an element of WeChat strategy. Here we shall explore the key elements of the app that […]

The post China is a ‘WeChat Centric’ Society appeared first on Marketing China.

IKEA Taiwan: Localized Marketing with a Global Message

by V.G. @ Marketing Strategy International

January 25, 2016, IKEA Taiwan released an innovative new ad campaign that created a worldwide buzz. IKEA Taiwan targeted the Taiwanese market through localized advertising, appealing to the Taiwanese culture, and utilizing themes such as the importance of family, food, and social interaction. In Taiwan, a customary family dinner is served via hot pot, where … Continue reading "IKEA Taiwan: Localized Marketing with a Global Message"

Black and Blue

by Rachel Fuhrman @ Social Media Marketing

White and gold or black and blue? This image was all over the internet and quickly become a hot topic of discussion. The seemingly meaningless photo was seen by so many that one company thought they could put it to … Continue reading

Steps to Prevent a Translation Faux Pas

by V.G. @ Marketing Strategy International

Steps to Prevent a Translation Faux Pas Translation is one of the most important aspects of International Marketing. Even the most powerful brands can make a mistake, and it can oftentimes be a detrimental blow for the brand image that can be expensive to reverse. Companies can learn from other’s past mistakes, and establish preventative … Continue reading "Steps to Prevent a Translation Faux Pas"

3 Awesome Resources

by Jake @ White Dove Global

Take Charge Tuesday – 3 Awesome Resources for You and Your Business  Check out the following resources that will help you build, grow and achieve better results each month! #1 – Free Book! 108 Proven Split Test Winners! “Simple Tweaks You Can Make To Your Website, So You Can Make More Money Now!” – Russell Brunson Purchase here – https://dotcomsecretslabs.com/free-book […]

The post 3 Awesome Resources appeared first on White Dove Global.

Dove

Dove


Unilever USA

Discover the dove® difference

Facebook, Uber, Evans Cycles: Everything that matters this morning

by Marketing Week Reporters @ Marketing Week

Our round-up of all the marketing news this morning.

The post Facebook, Uber, Evans Cycles: Everything that matters this morning appeared first on Marketing Week.

The Best of Global Digital Marketing in Taipei, Taiwan

by Best Marketing @ Best Marketing

9th December 2016 

Dove "Beauty Sketches" adapted in China - Marketing China

Dove "Beauty Sketches" adapted in China - Marketing China


Marketing China

Chinese people try to reach an ideal of beauty through surgery : Extension of the eyes, nose extension, breast augmentation etc. They try all these surgeries to  interventions to let them look more similar to the standard beauty according to the common society eyes. In addition, in China, the fear of becoming a “spinster” is …

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

MIFF’s Emotional Trailer from Australia Wins The Best of Global Digital Marketing Awards in April

by Best Marketing @ Best Marketing

Here’s the Top 3 of April 2016:

  1. Melbourne International Film Festival’s Emotional Trailer by McCann Melbourne
  2. KFC’s How KFC Won with China’s Gamers by Mindshare
  3. Tokopedia’s Beyond the Banner by Iris Worldwide Indonesia
Read More…

4 Primary Ways to Grow Your Business

by Jake @ White Dove Global

The Four Primary Ways To Grow Your Business Maximizing The Return On Your Efforts In The Four Key And Critical Areas The number one thing… and one of the most important things for any business owner, manager, entrepreneur or professional to realize, is that there are four ways… four principal ways to grow a business – any business. There are […]

The post 4 Primary Ways to Grow Your Business appeared first on White Dove Global.

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Feminism: The Latest Marketing Strategy - Inside Stylight

Feminism: The Latest Marketing Strategy - Inside Stylight


Inside Stylight

Feminism is now being used as a marketing tool within the fashion industry, but why has it reemerged as a trend today? Learn more on Stylight's blog.

Dove Uses Data, Makes Customers Feel Beautiful

Dove Uses Data, Makes Customers Feel Beautiful


Target Marketing

A recent Infogroup study found that of the marketers surveyed, 47 percent are already seeing ROI on expenditures related to data technology. Data can always help improve targeting and messaging, but in some instances, it can help fuel creativity.

Uber brand takes another hit as it loses London licence

by Sarah Vizard @ Marketing Week

Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.

The post Uber brand takes another hit as it loses London licence appeared first on Marketing Week.

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

Mission Minded Wins National Marketing Awards

by Rod Lemaire @ Mission Minded

Mission Minded won Gold and Silver Brilliance Awards this week for our work on Marin Academy’s Website and Drew School’s Admissions Video in a national competition hosted by InspirED School Marketers. We feel so lucky to have had the chance to lead the rebranding efforts for these two extraordinary schools. Each project was a joy […]

The post Mission Minded Wins National Marketing Awards appeared first on Mission Minded.

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

Dove’s Emphasis on a Culture’s “Real Beauty”: A Comparative and Critical Analysis of American and Chinese Dominant Ideologies Revealed within Marketing Strategy (PDF Download Available)

Dove’s Emphasis on a Culture’s “Real Beauty”: A Comparative and Critical Analysis of American and Chinese Dominant Ideologies Revealed within Marketing Strategy (PDF Download Available)


ResearchGate

Official Full-Text Paper (PDF): Dove’s Emphasis on a Culture’s “Real Beauty”: A Comparative and Critical Analysis of American and Chinese Dominant Ideologies Revealed within Marketing Strategy

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

2 Quick Tips – Marketing

by Jake @ White Dove Global

Quick Tip #1- Stop Saying Quantum this, Quantum that, Quantum, Quantum … Quantum. Unless you are a quantum physicists and/or is specifically asked about how the technology relates to Quantum Physics, why set yourself up to fail, or trip over your own words, why make your introduction and explanation of what YOU DO, more complicated than it has to be? […]

The post 2 Quick Tips – Marketing appeared first on White Dove Global.

Intermarché – The Inglorious Fruits and Vegetables (Les Fruits and Légumes Moches)

by V.G. @ Marketing Strategy International

Intermarché – The Inglorious Fruits & Vegetables (Les Fruits & Légumes Moches) One of the most notable international marketing campaigns in recent years was not only imaginative, but also shared a environmentally-friendly message. Marcel WW launched a campaign for Intermarché, a French super market, back in 2014 that changed the way consumers thought about produce. … Continue reading "Intermarché – The Inglorious Fruits and Vegetables (Les Fruits and Légumes Moches)"

How to Prove the ROI of a Content Marketing Budget to Your End Clients

by Devin Pallone @ Content Equals Money

  Convincing your end client that the returns of a content marketing budget are well worth the investment doesn’t have to be difficult. With the right information to back up your claims, your client will jump at the promise of a surefire thing. Content marketing is a cornerstone of any successful business. Here are three […]

Content Marketing Fails to Avoid in 2017

by Devin Pallone @ Content Equals Money

Content marketing is an art and a science. It is not something a company can (or should) engage in haphazardly. Content marketing paints a portrait of your company – it showcases who you are, what you do, and what you represent. Great content marketing allows a brand to shine, while unfortunate oversights threaten the integrity […]

Airbnb’s Aggressive International Expansion

by V.G. @ Marketing Strategy International

Airbnb, a home sharing two-sided online platform, is shaking up the hotel industry and rapidly expanding internationally. Airbnb is one of the many new platform-based companies that have harnessed the power of online communities to drive international growth. As an online platform that pairs consumers with homeowners looking to rent their spaces, Airbnb has been … Continue reading "Airbnb’s Aggressive International Expansion"

What Counts as a Video View?

by admin @ Green Buzz Agency

Video views are one of the most important metrics to video marketers. But, Facebook, Instagram and Youtube all have different definitions of a view.

The post What Counts as a Video View? appeared first on Green Buzz Agency.

The Real Story Behind the Success of Dove's Campaign for Real Beauty

The Real Story Behind the Success of Dove's Campaign for Real Beauty


MarketingProfs

Marketing Strategy - Contrary to popular opinion, Boomer women aren't in denial about aging. Advertisers are. And the women they're supposed to be trying to connect with are getting annoyed.

ICO in China: The New Investment Opportunity for Chinese Wealthy People

by Gentlemen in China @ Marketing China

ICOs* represent a real opportunity for the Chinese to invest in a simple and fast way in a project. This certain enthusiasm since 2014 for the digitization of the investment, facilitated the flow of transactions and allowed many investors to make money quickly. In 2016, 48% of the venture capital was financed via ICO. *What […]

The post ICO in China: The New Investment Opportunity for Chinese Wealthy People appeared first on Marketing China.

How to Develop a Successful Business Growth Strategy

by Felicia Rosenzweig @ Prophet Thinking

Through market penetration and expansion, organizations can develop a business growth strategy that works in the long-term. Here’s how.

The post How to Develop a Successful Business Growth Strategy appeared first on Prophet Thinking.

Axe wants to give men their own Dove moment in first global brand campaign

Axe wants to give men their own Dove moment in first global brand campaign


The Drum

Unilever-owned Axe, known as Lynx in the UK, has made a U-turn on its marketing strategy and is looking to emulate the success sister-brand of Dove's Real Beauty Sketches push with its first global brand campaign that promises to inject a bit of honesty into the male grooming category.

The top 10 most meaningful brands in the world - Smart Insights Digital Marketing Advice

The top 10 most meaningful brands in the world - Smart Insights Digital Marketing Advice


Smart Insights

Making your brand promises matter"Move from differentiation to actually making a difference" Umair Haque, the director of the Havas Media Labs and Harvard. Marketing topic(s):Brand positioning, Campaign creative. Advice by Danyl Bosomworth.

Hotel: How to Lure Chinese Tourists

by Gentlemen in China @ Marketing China

Hotel Marketing Strategies to attract Chinese Tourists. The travel and tourism industry is extremely competitive in china, so it’s crucial for individual hotels and hotel groups to establish and maintain a competitive advantage in their marketing efforts. The only way to do this is to create an important content marketing and integrate it into your overall […]

The post Hotel: How to Lure Chinese Tourists appeared first on Marketing China.

Hack your commute: Don’t buy into brain training

by Michael Barnett @ Marketing Week

Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

The post Hack your commute: Don’t buy into brain training appeared first on Marketing Week.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

How to write a good email newsletter

by Nick Bellamy @ Adaptive Marketing

Email marketing is utilized by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of advertising may not immediately understand why it is so popular with companies in a variety of industries but email marketing is seen by many as vital marketing tool. Creating a good email newsletter

Thomas Barta: Marketers must stop being digitally naïve

by Thomas Barta @ Marketing Week

The label 'digital' makes marketers throw all leadership rules overboard. They shouldn’t.

The post Thomas Barta: Marketers must stop being digitally naïve appeared first on Marketing Week.

Dove Men+Care's Storytelling Highlights Fatherhood

Dove Men+Care's Storytelling Highlights Fatherhood


Allegory Studios

How one brand is reframing the media's representation of fatherhood through authentic snapshots of "real dad moments."

BUSINESS of BIOFEEDBACK

by Jake @ Marketing Strategy – White Dove Global

The Business Of Biofeedback A Journey Begins… Like any trip, having a road map to where you are headed is essential to arrive at your destination safely and on time.  Here are four distinct ways to integrate the EDUCTOR biofeedback system, or any of the Quantum Biofeedback technologies (SCIO, INDIGO & EDUCTOR models) into your life or business.  I welcome […]

The post BUSINESS of BIOFEEDBACK appeared first on White Dove Global.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

Using Customer Feedback to Grow Your Business

by Kaye Peloquin @ Web Talent Marketing

Successfully growing your business can be as simple as adding another feature to the list of products and/or services you offer. It cannot be just any feature—it must be the right feature. 90% of new products fail. Allow your customer’s...

The post Using Customer Feedback to Grow Your Business appeared first on Web Talent Marketing.

What Amazon’s Prime Day Means for eCommerce

by Justin Emig @ Web Talent Marketing

Interested in an automatic egg poacher? Or, maybe a set of USB-c cables? Better yet, a giant swan raft? Anyone who shopped Amazon’s Prime Day surely noticed the eclectic variety of products featured by the eCommerce giant. But according to...

The post What Amazon’s Prime Day Means for eCommerce appeared first on Web Talent Marketing.

Dove Self-Esteem Project

Dove Self-Esteem Project


Dove US

Join us to help young people overcome anxiety and understand media influence on body image, improving their body confidence and self-esteem

Whole Foods

by Sara Analoui @ Social Media Marketing

               As a company, Whole Foods as wholly embraced social media at all levels of their company. Whole Food’s main Twitter account has 1.3 million followers . In addition to this main account, hundreds of independent whole food locations have … Continue reading

Coca-Cola

by Caroline Federico @ Social Media Marketing

  One company that has achieved social media maturity is the Coca-Cola Company. Their innovative thinking has abled them to keep their traditional look, while adding a modern flare. Coca-Cola has achieved social maturity because they have worked hard to … Continue reading

Dove

Dove


Unilever South Africa

Dove provides a refreshingly real alternative for women who recognise that beauty comes in all shapes and sizes.

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

How to Plan a Rockstar Social Media Marketing Strategy

How to Plan a Rockstar Social Media Marketing Strategy


Delivering value in the digital age

How to Plan a Rockstar Social Media Marketing Strategy SOCIAL MEDIA MARKETING With the emergence of social media platforms, the whole marketing landscape has suddenly changed. In fact, social media…

Digital Marketing… it’s a Lifestyle, not a Diet

by Richelle Horn @ Web Talent Marketing

When clients come to Web Talent they are looking for results… more sales, increased brand awareness, etc. Enter digital marketing. Of course, with a solid digital marketing strategy you will accomplish this but often the biggest challenge that businesses face...

The post Digital Marketing… it’s a Lifestyle, not a Diet appeared first on Web Talent Marketing.

Win Over New Industries for Your Agency in 4 Easy Steps

by Devin Pallone @ Content Equals Money

Change is the essence of company growth – change to accommodate new opportunities, technologies, and goals. Expanding into a new industry is one of the best ways to nurture and develop your brand. Yet proving the worth of your agency to a new industry can be tricky. Lack of industry knowledge and inability to market […]

4 Primary Ways to Grow Your Business

by Jake @ Marketing Strategy – White Dove Global

The Four Primary Ways To Grow Your Business Maximizing The Return On Your Efforts In The Four Key And Critical Areas The number one thing… and one of the most important things for any business owner, manager, entrepreneur or professional to realize, is that there are four ways… four principal ways to grow a business – any business. There are […]

The post 4 Primary Ways to Grow Your Business appeared first on White Dove Global.

13 Keys to Success in Digital Marketing in a Single Map

by Angela Hausman @ MKT Maven

Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to success in digital marketing in a single image, I just had to use it. Rather than writing about each element in this map, I thought I’d use today to […]

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13 Keys to Success in Digital Marketing in a Single Map
MKT Maven

How Cancer Research UK is preparing for GDPR

by Sarah Vizard @ Marketing Week

In the first of a new series on how marketers are approaching the new EU data regulations, we talk to Cancer Research UK about its preparations and the opportunities around GDPR.

The post How Cancer Research UK is preparing for GDPR appeared first on Marketing Week.

The Best of Global Digital Marketing in Mumbai, India

by Best Marketing @ Best Marketing

18th October 2016

Almost three in four global marketers still unaware of full GDPR implications

by Sarah Vizard @ Marketing Week

The new European data laws are set to come into effect in just nine months time but one in four marketers are still only in the planning stage of ensuring compliance.

The post Almost three in four global marketers still unaware of full GDPR implications appeared first on Marketing Week.

International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

by Charlotte Rogers @ Marketing Week

Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.

The post International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers appeared first on Marketing Week.

Marketing Strategy: Segmenting Consumer Goods

Marketing Strategy: Segmenting Consumer Goods


MKT Maven

Different types of consumer goods require different marketing strategy because consumers behave differently towards them.

The Best of Global Digital Marketing in Dhaka, Bangladesh

by Best Marketing @ Best Marketing

26th September 2016

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

The Best of Global Digital Marketing in Kuala Lumpur, Malaysia

by Best Marketing @ Best Marketing

19th July 2016 In cooperation with Adoi Magazine More information coming soon!

Leadership Saratoga Invites Theresa Agresta to be a Guest Speaker

by Julia Marco @ Allegory Studios

“Start With Why?” and Develop your Brand and Culture Theresa Agresta has been invited to host a Leadership Saratoga class, Strategic Communications, on April 6, 2016. Kicking off with the message in Simon Sinek’s “Start with Why” TED talk and book, Theresa will use archetypes to help participants develop the “why” of the nonprofit they’ve chosen to support. Archetypal patterns and belief statements […]

The post Leadership Saratoga Invites Theresa Agresta to be a Guest Speaker appeared first on Allegory Studios.

Transportation Industry Marketing Tips

by Cynthia Forstmann @ Allegory Studios

Up Your Transportation Industry Marketing Game with Meaningful Content In the marketing world, it sometimes seems like only the “sexy” industries can win. Food, fashion, and exotic travel – they have all the fun, right? We beg to differ. While you may be scratching your head about how you can compete with stories of beachside […]

The post Transportation Industry Marketing Tips appeared first on Allegory Studios.

Waltzing Through a Biofeedback Session

by Jake @ White Dove Global

The post Waltzing Through a Biofeedback Session appeared first on White Dove Global.

PRODUCT HIERARCHY

by noreply@blogger.com (Sanjul Kumar) @ DOVE DEEP PURE FACE WASH

For any product in the market, product hierarchy follows a top down approach. It is developed from the basic need that prompts the customer to look out for a particular product to the final product.

During the course of satisfying this need the customer goes through the following:

  • Need or the requirement of a particular product to satisfy its need
  • The need is filtered towards a product family such as skin care, hair care, dental etc.
  •   Product class is next which can be called as the subset of the product family umbrella. E.g.  face wash under skin care.
  •  Product Line refers to the brand customer is looking for. Generally the customer looks out for a trusted brand
  •  Brand variant comes under product type which tells what kind of the product customer wants to  fulfil its requirement
  • .Finally we have the item which is the SKU or the final product variant of the brand.

According to Kotler, “The product hierarchy stretches from basic needs to particular items that satisfy those needs”.

 We can identify six levels of product hierarchy and trace the hierarch of the marketing diary product as follows:

1.      Need family
The customer figures out a need or requirement which sets out the customer on a mission to satisfy his requirement through various options. The core need underlies the existence of a product family.

In the product I have taken Dove Deep Pure face wash we can say that the need of personal hygiene specially for cleanliness of face which is the most noticeable part of a person’s body helped the customer to think in the direction of skin care for the face.

Need: Personal hygiene

2.      Product family
All product classes that can satisfy a core need with reasonable effectiveness. This primarily includes all the product classes that fall under the requirement.
With reference to personal hygiene like in case of Dove, we can consider product classes such as :
·         Skin care
·         Hair care

Family : Skin care

3.      Product class
A group of products within the product family recognized as having a certain functional coherence, also known as product category.

In case of Dove, which a big b

Class: Face wash

4.      Product line
A group of products within a product class that are closely related because they perform similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges. A product line may consist of different brands, or a single family brand, or individual brand that has been line extended.

Line: Dove

5.      Product type
A group of items within a product line that share one of several possible forms of the product. It represents the product line along with the product class.

Type: Dove face wash (beauty face wash)



6.      Item
A distinct unit within a brand or product line distinguishable by size, price, appearance, or some other attribute. It is also called as the stock keeping unit SKU or the product variant.

Item: Dove Deep Pure face wash
Size:  50g
Price: Rs.90/-

PRODUCT SYSTEMS AND MIXES

A product system is a group of diverse but related items that function in a compatible manner. A product mix (also called a product assortment) is the set of all products and items a particular seller offers.

A company’s product mix has certain width, length, depth and consistency.

1.      Width
Refers to how many product lines a company carries.

Dove : skin care, hair therapy

2.      Length
Refers to total number of items in the mix.

Body wash, Body lotion, Face wash, Hair care

3.      Depth
How many variants are offered of each product in the line.

Product variants include Dove Deep Pure, Dove Go fresh, Dove pore cleaning, Dove anti acne.

4.      Consistency
How closely related the various product lines are in end use, production requirements, distribution channels, or some other way.



                              


How YouTube (and video) Fits into Your Overall Marketing Strategy

How YouTube (and video) Fits into Your Overall Marketing Strategy


SUCCESS agency Blog

We take a look at how a few aspects of video, and particularly YouTube videos, are helping brands increase rankings, conversions, and decrease bounce rates.

Why Video Marketing Is Essential In Today’s Marketing World

by admin @ Green Buzz Agency

We live in a world that is full of video. Innovators are constantly adapting and learning how to make their products video friendly. If you are a marketer, learn these important statistics and reasons why video is crucial when it comes to your marketing plan.

The post Why Video Marketing Is Essential In Today’s Marketing World appeared first on Green Buzz Agency.

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

What We Can Learn From Dove's Marketing Strategies | Mechtronics

What We Can Learn From Dove's Marketing Strategies | Mechtronics


Mechtronics

Dove by Unilever has evolved to be one of the most trusted beauty product makers in the industry, appealing to women across the world.

Under Armour

by Anne Smith @ Social Media Marketing

Cross discipline social media teams are very crucial because they can promote your brand and service clients.  It’s important to establish a team and work together in social media.  Majority of Under Armour’s success is because they spend time learning how their … Continue reading

Ed Pilkington: Marketing success requires an appetite for risk

by Ed Pilkington @ Marketing Week

People have different relationships with risk, but most businesses would be better off if they freed staff from the fear of failure and encouraged experimentation.

The post Ed Pilkington: Marketing success requires an appetite for risk appeared first on Marketing Week.

Stay on Track – A Playlist for NOT Derailing Your Nonprofit Design Project

by Stephanie Swain @ Mission Minded

Full disclosure, this post comes with tips, passion, AND some serious jams.  What an exciting moment! You’ve decided to change your nonprofit’s logo or visual identity. You realized it just doesn’t do your organization justice. Now it’s time to start picking out your favorite colors and fonts, right? Wrong. Nonprofit design should be a strategic […]

The post Stay on Track – A Playlist for NOT Derailing Your Nonprofit Design Project appeared first on Mission Minded.

Corona, Innocent and AEG on what it takes to launch a music festival

by Thomas Hobbs @ Marketing Week

As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.

The post Corona, Innocent and AEG on what it takes to launch a music festival appeared first on Marketing Week.

Stereotypical TV ads ‘causing resentment’ among consumers

by Leonie Roderick @ Marketing Week

TV advertising still relies too heavily on outdated stereotypes, new research suggests.

The post Stereotypical TV ads ‘causing resentment’ among consumers appeared first on Marketing Week.

Apple gambles on premium iPhone X but should its rivals be worried?

by Thomas Hobbs @ Marketing Week

The launch of the $999 iPhone X has been labeled a PR success, but is it really the 'biggest leap' since the original iPhone?

The post Apple gambles on premium iPhone X but should its rivals be worried? appeared first on Marketing Week.

3 Awesome Resources

by Jake @ Marketing Strategy – White Dove Global

Take Charge Tuesday – 3 Awesome Resources for You and Your Business  Check out the following resources that will help you build, grow and achieve better results each month! #1 – Free Book! 108 Proven Split Test Winners! “Simple Tweaks You Can Make To Your Website, So You Can Make More Money Now!” – Russell Brunson Purchase here – https://dotcomsecretslabs.com/free-book […]

The post 3 Awesome Resources appeared first on White Dove Global.

Apple, Nike, BT Sport: The top 10 YouTube ads in August

by Leonie Roderick @ Marketing Week

The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.

The post Apple, Nike, BT Sport: The top 10 YouTube ads in August appeared first on Marketing Week.

How the "Selfie" Transformed Digital Marketing | Relevance

How the "Selfie" Transformed Digital Marketing | Relevance


Relevance

The selfie has proven to brands the crucial element of user engagement. With this lesson learned, it’s up to brands to take the selfie to the next level.

The Best of Global Digital Marketing in Manila, The Philippines

by Best Marketing @ Best Marketing

21st July 2016 In cooperation with Adobo Magazine  

Discover the Power of the Cranial Electrical Stimulation program

by Jake @ Marketing Strategy – White Dove Global

Discover the Power of the Cranial Electrical Stimulation program and how you can become a GSRtDCs Technician

The post Discover the Power of the Cranial Electrical Stimulation program appeared first on White Dove Global.

SIMPLICITY

by Jake @ Marketing Strategy – White Dove Global

The post SIMPLICITY appeared first on White Dove Global.

Facebook Insights

by Shaun Verma @ Social Media Marketing

It is no secret that Facebook is the center of most social media marketing efforts. Given that 71% of online adults use Facebook, many companies have their largest pushes on this platform. That is why Facebook Insights, the built in … Continue reading

John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

CanOWater on its hopes to take canned water mainstream

by Leonie Roderick @ Marketing Week

The water brand is hoping to solve the world’s plastic problem by 'building a cult of people' who will encourage others to switch from bottles to aluminium cans.

The post CanOWater on its hopes to take canned water mainstream appeared first on Marketing Week.

How to Test Products – Homeopathic Activation Panel

by Jake @ White Dove Global

Thank you to Bill Cunningham from White Dove Healing Arts for taking the time to share this valuable information regarding How to Test Products using your Quantum Biofeedback system on today’s Friday FOCUS!. For more information regarding the Homeopathy Training and products offered by White Dove, please contact: White Dove Healing Arts Ltd. 10959 Lynne Avenue, Lafayette, CO 80026 Ph: […]

The post How to Test Products – Homeopathic Activation Panel appeared first on White Dove Global.

What’s Next For Cannes Lions?

by Noel Witcosky @ Marketing Strategy International

Each June, 11,000 attendees from 90 countries gather in the Palais des Festivals in Cannes, France to network, attend seminars, and discuss changes in marketing and advertising. A select few attend with the hopes of winning the most prestigious award in communications and advertising: a gold Cannes Lion. The Cannes Lions International Festival of Creativity … Continue reading "What’s Next For Cannes Lions?"

Unilever seeks to premiumise its personal care portfolio - Marketing Week

Unilever seeks to premiumise its personal care portfolio - Marketing Week


Marketing Week

Unilever has outlined ambitions to make its personal care portfolio - which includes brands such as Dove, Vaseline and TRESemme - more premium as it looks to grow its biggest division by refocusing efforts on products that drive higher margins.

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

The Best of Global Digital Marketing in Colombo, Sri Lanka

by Best Marketing @ Best Marketing

October 2016 In cooperation with Sri Lanka Institute of Marketing (SLIM) More information coming soon!

Morrisons on how staff are inspiring both its marketing and turnaround

by Thomas Hobbs @ Marketing Week

Morrisons' top marketer discusses the brand's ongoing turnaround, the Amazon deal and his expectations for Christmas.

The post Morrisons on how staff are inspiring both its marketing and turnaround appeared first on Marketing Week.

Amazon reveals how it thinks about advertising

by Sarah Vizard @ Marketing Week

The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not just as a sales tool.

The post Amazon reveals how it thinks about advertising appeared first on Marketing Week.

How AI Will Transform Life Sciences Marketing

by Ed Rhoads @ Prophet Thinking

Big data and AI continue to transform the healthcare industry. Learn how life sciences marketing should prepare for opportunities and implications.

The post How AI Will Transform Life Sciences Marketing appeared first on Prophet Thinking.

2 Quick Tips – Marketing

by Jake @ Marketing Strategy – White Dove Global

Quick Tip #1- Stop Saying Quantum this, Quantum that, Quantum, Quantum … Quantum. Unless you are a quantum physicists and/or is specifically asked about how the technology relates to Quantum Physics, why set yourself up to fail, or trip over your own words, why make your introduction and explanation of what YOU DO, more complicated than it has to be? […]

The post 2 Quick Tips – Marketing appeared first on White Dove Global.

Marketing Psychographics- Talking About My Generation

by admin @ Green Buzz Agency

If you want to be successful in the marketing industry, it is important to be familiar with generational profiling and the characteristics each generation has. Doing so can pave the way for increased views and better results than your competitors.

The post Marketing Psychographics- Talking About My Generation appeared first on Green Buzz Agency.

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

The secret to viral video marketing

The secret to viral video marketing


the Guardian

The top 10 viral marketing videos of 2013 have been announced, but what does it take for a campaign to go viral?

Dove Brings ‘Real Beauty’ To Its Packaging

by Noel Witcosky @ Marketing Strategy International

Gender identity, female empowerment, and body positivity are all hot topics in society today. And when society experiences a shift, so does the advertising we create and consume. While some argue that brands have no business influencing or even engaging in societal conversations, others acknowledge that the strength of their brand gives them a platform upon which … Continue reading "Dove Brings ‘Real Beauty’ To Its Packaging"

Uber

by Shaun Verma @ Social Media Marketing

Uber is a company that drives brand identification through an interdisciplinary team. It’s a company that has absolutely captured the groundswell from ground up, and there is no better place to see this than on their social media. The integration they … Continue reading

Waltzing Through a Biofeedback Session

by Jake @ Marketing Strategy – White Dove Global

The post Waltzing Through a Biofeedback Session appeared first on White Dove Global.

FinTech, the Incredible Growth of P2P (Peer to Peer) in China

by Gentlemen in China @ Marketing China

Internet and new technologies have allowed China to have a wider vision and openness on its environment. Social networks today also facilitate P2P transactions (peer-to-peer) by allowing a better match between supply and demand, which was not feasible before. We are in an era where the adoption of the smartphone by a majority of the […]

The post FinTech, the Incredible Growth of P2P (Peer to Peer) in China appeared first on Marketing China.

Iconosquare

by Joseph Carlini @ Social Media Marketing

When a company is using social media to market their product, they use many different platforms. Twitter, facebook, and Instagram are three of these platforms as examples. Using these platforms effectively can really help in growing awareness about a product … Continue reading

How eCommerce Brands Win on Facebook and Instagram Using Dynamic Remarketing Ads

by Kevin Koehn @ Web Talent Marketing

Facebook and Instagram are used much differently than search engines like Google and Bing. People turn to social media to “turn off” their brains and consume content. We’ve all done it – scroll, scroll, read, scroll, like, share, scroll… this...

The post How eCommerce Brands Win on Facebook and Instagram Using Dynamic Remarketing Ads appeared first on Web Talent Marketing.

The Chinese Furniture Market : $ 35 billion , +16%

by Gentlemen in China @ Marketing China

Chinese Furniture Market is increasing, with the emergence of the new middle class. they invest more into their Home Decoration and start to like Imported Furniture Brand. Chinese like to buy online and be delivered   A promising market  The improvement of the living conditions of the Chinese population are good in recent years. The […]

The post The Chinese Furniture Market : $ 35 billion , +16% appeared first on Marketing China.

Next: We won’t retaliate against Amazon, we will learn from them

by Thomas Hobbs @ Marketing Week

Despite Amazon’s own-label fashion brand Find going after its core customers, Next chief executive Lord Wolfson says he won’t slip into 'terrible analogies of war'.

The post Next: We won’t retaliate against Amazon, we will learn from them appeared first on Marketing Week.

Twitter CEO promises overhaul of ‘clunky’ ad offering

by Sarah Vizard @ Marketing Week

Twitter's boss Jack Dorsey admits the platform hasn't done enough to differentiate its ad product or prove to advertisers that it works.

The post Twitter CEO promises overhaul of ‘clunky’ ad offering appeared first on Marketing Week.

Customers Buy Products, Evangelists Buy Causes

Customers Buy Products, Evangelists Buy Causes


Marketing Consultant, Social Media, Word of Mouth, Strategy, Digital, Search, Keynote Speaker

The Dove brand had its inception only a decade after World War II with the introduction of a new beauty bar that wouldn’t dry your skin the way soap did. It grew from this initial product into “the…

The Best of Global Digital Marketing in Istanbul, Turkey

by Best Marketing @ Best Marketing

4th May 2016 In cooperation with IAB Turkey

How marketers are stepping up to take control of media

by Thomas Hobbs @ Marketing Week

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

4 Steps in Blending Customer Behavior and Customer Analytics for Better Insights

by Angela Hausman @ MKT Maven

Customer analytics come from a variety of sources: Google Analytics – which becomes more robust every year Primary research Internal sales databases Login databases Customer service Potentially other sources specific to a particular company Harvesting this data and successfully utilizing it relies on doing 4 things really well: Understanding concepts of consumer (customer) behavior Gathering data […]

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4 Steps in Blending Customer Behavior and Customer Analytics for Better Insights
MKT Maven

Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel

by Sarah Vizard @ Marketing Week

Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.

The post Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel appeared first on Marketing Week.

The Lessons and Questions of the iPhone X and the iPhone 8

by Ben Thompson @ Stratechery by Ben Thompson

The iPhone X is a quintessential Apple product, because it is the best; is there a market for iPhone 8?

Timeline of Business Marketing - AppInstitute

Timeline of Business Marketing - AppInstitute


AppInstitute

It's safe to say that marketing has undergone astronomical changes over the past century. In this article, we take a trip back in time see how it has evolved.

China’s Ready-To-Wear Clothing Market for Children

by Gentlemen in China @ Marketing China

We see a strong demand in the ready-to-wear market for children in China over the last few years. Indeed, many factors explain the development of the market that knows for the moment, happy days. The Chinese market is changing, the improvement of household purchasing power, the lifting of the one-child policy, the growth of the […]

The post China’s Ready-To-Wear Clothing Market for Children appeared first on Marketing China.

#speakbeautiful

by Rachel Fuhrman @ Dove – Social Media Marketing

Dove is a skincare company with a mission that is far from solely focused on the skin deep surface. Dove has made itself a leader in the movement for women empowerment and self confidence. The company has been able to … Continue reading

Designing on the iPad Pro

by Adam Perry @ Web Talent Marketing

I am often asked by students and artists where to start if interested in design. Admittedly, it can be overwhelming. Adobe seems to make more products than they know what to do with, and there are tons of third-party apps...

The post Designing on the iPad Pro appeared first on Web Talent Marketing.

How to Enter the Entertainment Market in China?

by Gentlemen in China @ Marketing China

The Entertainment Market in China has growth Rapidly and most of Internet Giants are investing in this Market now. A market encouraged and stimulated by the Chinese government In five years, the Chinese entertainment industry has grown rapidly, with an annual growth rate of more than 17%. This growth is justified by two factors. The […]

The post How to Enter the Entertainment Market in China? appeared first on Marketing China.

4 Differences Between Digital Marketing and Traditional Media

by Angela Hausman @ MKT Maven

It’s hard to believe it’s been 5 years since I first posted one of my most cited posts, 16 Differences between Traditional Media and Social Networking and over a year since I updated the post. A lot has changed since then. For instance, we now talk about digital marketing and traditional media rather than simply social. […]

Be sure to subscribe to our email newsletter, where you'll get even more insights to make your marketing SIZZLE

4 Differences Between Digital Marketing and Traditional Media
MKT Maven

Upcoming Events w/ Jake & Bill Cunningham

by Jake @ White Dove Global

The post Upcoming Events w/ Jake & Bill Cunningham appeared first on White Dove Global.

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

by Mark Ritson @ Marketing Week

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

VARHOPE Panel Review

by Jake @ White Dove Global

The post VARHOPE Panel Review appeared first on White Dove Global.

Making Your Meet The Team Page a Priority

by Yenma Kounlavong @ Web Talent Marketing

In this day in age in the digital world, websites have replaced printed sales brochures for companies. Visiting a company’s website is akin to walking through its front doors and roaming through its halls. As you peruse a website, not...

The post Making Your Meet The Team Page a Priority appeared first on Web Talent Marketing.

Deliciously Ella on her ‘unusual’ approach to marketing

by Michael Barnett @ Marketing Week

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

Stylight Thrift Shop: Shopping For A Good Cause

by blogstylight @ Inside Stylight

Christmas is approaching fast and we’re all very much in the mood for giving and receiving of course. And what could be a better way to satisfy this desire? You are right: a charity flea market! Shopping for a good cause - who could ask for more?

The post Stylight Thrift Shop: Shopping For A Good Cause appeared first on Inside Stylight.

Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics

by Angela Hausman @ MKT Maven

Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become loyal advocates for the brand. Period. That’s it. Whether the consumer visits your brick and mortar store or the one you host online, your job is to move them down the conversion funnel until they become brand evangelists. Although the […]

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Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics
MKT Maven

Marc Pritchard: 2017 is the year the bloom came off the rose for digital media

by Sarah Vizard @ Marketing Week

Procter & Gamble's marketing boss says this year has been a big wake-up call for the industry, but believes once the work on transparency is done digital can enter its next phase of mass one-on-one marketing.

The post Marc Pritchard: 2017 is the year the bloom came off the rose for digital media appeared first on Marketing Week.

L’Ami Ricoré: The French Facebook Bot to Enjoy with Your Brew

by V.G. @ Marketing Strategy International

Nestlé’s Ricoré instant coffee/chicory « café chichorée »  brand has been growing in popularity since its creation in 1953. This brand is primarily in the French market, but is also established in Belgium, Poland, and South Africa. Notably, the Ricoré brand is known for its fun and vibrant advertisements, featuring the tagline: « L‘ami du petit déjeuner … Continue reading "L’Ami Ricoré: The French Facebook Bot to Enjoy with Your Brew"

Robin Bonn: Don’t miss out as agencies finally toughen-up

by Robin Bonn @ Marketing Week

Smart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.

The post Robin Bonn: Don’t miss out as agencies finally toughen-up appeared first on Marketing Week.

Dove

Dove


Unilever Middle East

In a world of hype and stereotypes, Dove empowers women's esteem recognising that beauty comes in all shapes and sizes and it's simply about how you feel.

Instagram Stories vs. Snapchat: What Businesses Prefer

by Ellen Borza @ Web Talent Marketing

Snapchat grew from a platform for teens to send goofy pictures into a viable social channel for businesses to engage with followers. The explosive growth seemed almost too hard to believe. Now, Instagram appears to be stealing Snapchat’s thunder, bringing...

The post Instagram Stories vs. Snapchat: What Businesses Prefer appeared first on Web Talent Marketing.

How To Do Product Level Reporting for Google Shopping Campaigns

by Bill Hartz @ Web Talent Marketing

Google Shopping is complicated, and we often receive questions from clients wondering how profitably their ad spend is being allocated across all products in a shopping campaign. This reporting task can seem daunting, but some setup and hefty use of...

The post How To Do Product Level Reporting for Google Shopping Campaigns appeared first on Web Talent Marketing.

Spredfast

by Caroline Federico @ Social Media Marketing

  There are many different social media monitoring tools that companies can have easy access to. However, throughout my research there was one tool that specifically stood out to me. This social media monitoring tool is called Spredfast. This tool is used … Continue reading

Authority vs Relevance: Beginner Link Building

by Andrew Burd @ Web Talent Marketing

In the world of SEO, one thing is universally agreed upon – building a strong backlink profile is essential to ranking highly in Google’s search results. But when targeting a potential link, which characteristic matters more? Authority or Relevance? This...

The post Authority vs Relevance: Beginner Link Building appeared first on Web Talent Marketing.

Dove Captures New Share with Men+Care Expansion - Blade Brand Edge

Dove Captures New Share with Men+Care Expansion - Blade Brand Edge


Blade Brand Edge

In 1957, Dove introduced the Dove Beauty Bar and launched a brand that became one of the most successful and

Almost a quarter of Unilever's $8 billion ad budget is now spent on digital

Almost a quarter of Unilever's $8 billion ad budget is now spent on digital


Business Insider

Unilever's chief marketing and communications officer Keith Weed

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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