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Dove Marketing Strategy

Facebook Insights

by Shaun Verma @ Social Media Marketing

It is no secret that Facebook is the center of most social media marketing efforts. Given that 71% of online adults use Facebook, many companies have their largest pushes on this platform. That is why Facebook Insights, the built in … Continue reading

Marketing Psychographics- Talking About My Generation

by admin @ Green Buzz Agency

If you want to be successful in the marketing industry, it is important to be familiar with generational profiling and the characteristics each generation has. Doing so can pave the way for increased views and better results than your competitors.

The post Marketing Psychographics- Talking About My Generation appeared first on Green Buzz Agency.

Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO

by Paz Segura @ Audiense

You have just landed your dream job! As CMO of a leading Tennis sportswear brand you are determined to surpass any expectations the team may have. Your first major project...

The post Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO appeared first on Audiense.

Tips to Write Interesting Messages for Bulk SMS Marketing

by Garima Kakkar @ Digital Vidya

SMS or “Short Message Service” is one of the most effective and popular marketing tools for businesses. Bulk SMS Marketing is the latest trend of SMS marketing that is gaining lots of preference in E-commerce sector and the notable reasons are- No need of Ad copies Ensures no delay in implementation Highly cost effective, even […]

The post Tips to Write Interesting Messages for Bulk SMS Marketing appeared first on Digital Vidya.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

Tomorrowland: Conquering the EDM world through influencer marketing

by Javier Buron @ Audiense

According to Festival Insights, the music festival industry was valued at more than 2.3 billion euros and is expected to double by 20201. There is a growing trend of music...

The post Tomorrowland: Conquering the EDM world through influencer marketing appeared first on Audiense.

How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

The story started simple. It started with a request from Dave: “Yo SQ, let’s try to figure out if we could get traffic from LinkedIn back to the blog.” This one question led me down the rabbit hole of LinkedIn marketing — and in turn figuring out how to go viral, get traffic and build a brand. […]

The post How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros appeared first on Word-of-Mouth and Referral Marketing Blog.

Did you notice the boys in this classroom?

by Noel Witcosky @ Marketing Strategy International

In November of 2015, a YouTube video by Japanese personal care and beauty company, Shiseido, went viral. The video depicted a classroom of female Japanese students as the camera panned across the room and focused in on the girls, only pausing to zoom in on a book in the last girl’s hands. The page reads, “did you notice the … Continue reading "Did you notice the boys in this classroom?"

New Video: 3 Causes of Marketing Colony Collapse

by Lisa Nirell @ EnergizeGrowth

You may have heard about Bee Colony Collapse, which has generated great concern among noted scientists. The catalysts for the precipitous decline in bee colonies are unknown, and there is much debate about the cause.. Here in Virginia, hive populations have dropped by two-thirds since 1970. The potential impact on our ecosystem and food supply is devastating. Although […]

The post New Video: 3 Causes of Marketing Colony Collapse appeared first on EnergizeGrowth.

How marketers are stepping up to take control of media

by Thomas Hobbs @ Marketing Week

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

Mark Ritson: Google’s lack of transparency should have us all worried

by Mark Ritson @ Marketing Week

Google's corporate mission that suggests openness and transparency is at direct odds with its actions.

The post Mark Ritson: Google’s lack of transparency should have us all worried appeared first on Marketing Week.

Dove Leveraged Social Media Marketing To Increase Brand Loyalty To 27.6%

Dove Leveraged Social Media Marketing To Increase Brand Loyalty To 27.6%


Digital Vidya

Learn Social Media Marketing (SMM) through this post 'Dove Leveraged Social Media Marketing To Increase Brand Loyalty To 27.6%'

The Chinese Furniture Market : $ 35 billion , +16%

by Gentlemen in China @ Marketing China

Chinese Furniture Market is increasing, with the emergence of the new middle class. they invest more into their Home Decoration and start to like Imported Furniture Brand. Chinese like to buy online and be delivered   A promising market  The improvement of the living conditions of the Chinese population are good in recent years. The […]

The post The Chinese Furniture Market : $ 35 billion , +16% appeared first on Marketing China.

The Best of Global Digital Marketing in Istanbul, Turkey

by Best Marketing @ Best Marketing

4th May 2016 In cooperation with IAB Turkey

24 Questions to Clear Innovation Clutter

by Lisa Nirell @ EnergizeGrowth

What contributes to marketing overwhelm (other than the 7,000 products on the martech chart)? Overstuffed calendars. They create marketing innovation clutter, which hampers growth and competitive relevance. How crowded is your calendar? Among our CMO communities, the predominant cause of marketing innovation resistance is self-inflicted overwhelm. It’s insidious. I have found that it’s usually triggered […]

The post 24 Questions to Clear Innovation Clutter appeared first on EnergizeGrowth.

How To Get Word-of-Mouth: 40+ Successful Examples To Learn From

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Over the past year, the ReferralCandy blog has been analyzing and dissecting all sorts of word-of-mouth successes: Established brands, new ideas on Kickstarter, and everything in between. We’ve read countless books and studies about the subject: Made to Stick, Tipping Point, Unleashing the Ideavirus, Contagious… you name it, we’ve probably read it. We’ve learned a […]

The post How To Get Word-of-Mouth: 40+ Successful Examples To Learn From appeared first on Word-of-Mouth and Referral Marketing Blog.

EDUCTOR64 Software Quick Overview

by Jake @ White Dove Global

The post EDUCTOR64 Software Quick Overview appeared first on White Dove Global.

Dove Want You To #ChooseBeautiful, Samsung’s Twitter Treasure Hunt & #CatchDrogon | Audiense

Dove Want You To #ChooseBeautiful, Samsung’s Twitter Treasure Hunt & #CatchDrogon | Audiense


Audiense

This week we’ve highlighted Dove, Samsung, and HBO for their creative campaigns that got people interacting offline and sharing online. Let’s take a look.

Interview with Advertising Veteran John Most:

by Noel Witcosky @ Marketing Strategy International

John Most ran an advertising agency for ten years of his 38 years in the industry. Now a professor at Chapman University, he joins us today to share his expertise on the timeless marketing of two soda giants, Coca-Cola and Pepsi and his views on the Pepsi-Kendall Jenner spot scandal. Can you please describe Pepsi’s advertising … Continue reading "Interview with Advertising Veteran John Most:"

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

by Mark Ritson @ Marketing Week

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

OST named one of the UK’s fastest growing B2B digital marketing agencies

by Luke Brynley-Jones @ Social Media & Digital Marketing Agency | OST

OST Marketing

OST has been listed among the top 10 fastest growing B2B digital marketing agencies in the UK. Based on bench-marking research by B2B Marketing, we are ranked 7th among the fastest growing agencies in the country. B2B content marketing has always been one of our strengths. Following early successes with Cambridge technology brands, such as CSR and Cambridge Consultants, we have built a team of highly experienced B2B professionals who are specialists in delivering niche B2B campaigns that deliver leads. We also use some of the smartest technology available, just to give us the edge! B2B Marketing have also produced a full report with listings showing the top 100 B2B digital marketing agencies. OST is ranked #66 in these listings which are heavily weighted towards the amount of turnover attributable to B2B. Given that much of our work relates to FMCG brands, we are thrilled to be ranked so high for our B2B content marketing, which includes global projects for many well-known technology, pharmaceutical and finance brands. Looking for insight?  We’ll be running a free B2B digital marketing workshop in Cambridge in March, featuring insights from our clients and partners. It’s invitation only, but contact us if you’re keen to […]

The post OST named one of the UK’s fastest growing B2B digital marketing agencies appeared first on Social Media & Digital Marketing Agency | OST.

Screen Time Survey: Few Use Apps or Services to Control Screen Time

by Anne Pilon @ AYTM

With the increasing availability of different tech devices, screen time has become a big issue for parents. Even some adults have begun to monitor and limit the time they spend staring at screens throughout the day. But the issue has … Continue reading

The post Screen Time Survey: Few Use Apps or Services to Control Screen Time appeared first on AYTM.

China’s Ready-To-Wear Clothing Market for Children

by Gentlemen in China @ Marketing China

We see a strong demand in the ready-to-wear market for children in China over the last few years. Indeed, many factors explain the development of the market that knows for the moment, happy days. The Chinese market is changing, the improvement of household purchasing power, the lifting of the one-child policy, the growth of the […]

The post China’s Ready-To-Wear Clothing Market for Children appeared first on Marketing China.

What is SEO: 5 Powerful Secrets That You Might Be Overlooking

by Ritu Jhajharia @ Digital Vidya

The best place to hide a dead body is Page 2 of Google Search Results. – Anonymous Scenario 1: SEO is anything but dead! If the opening quote seems cryptic or doesn’t make much sense to you, welcome, you’ve come to the right place. You’ve reached a planet called “Basics of SEO”. This is the […]

The post What is SEO: 5 Powerful Secrets That You Might Be Overlooking appeared first on Digital Vidya.

Real Beauty? Measuring the Dove Marketing Program's Success

Real Beauty? Measuring the Dove Marketing Program's Success


EnergizeGrowth

More than 10 years after its debut, the Dove Real Beauty program remains a marketing icon and a source of controversy. What did it accomplish?

Whole Foods

by Sara Analoui @ Social Media Marketing

               As a company, Whole Foods as wholly embraced social media at all levels of their company. Whole Food’s main Twitter account has 1.3 million followers . In addition to this main account, hundreds of independent whole food locations have … Continue reading

Hotel: How to Lure Chinese Tourists

by Gentlemen in China @ Marketing China

Hotel Marketing Strategies to attract Chinese Tourists. The travel and tourism industry is extremely competitive in china, so it’s crucial for individual hotels and hotel groups to establish and maintain a competitive advantage in their marketing efforts. The only way to do this is to create an important content marketing and integrate it into your overall […]

The post Hotel: How to Lure Chinese Tourists appeared first on Marketing China.

Dove "Beauty Sketches" adapted in China - Marketing China

Dove "Beauty Sketches" adapted in China - Marketing China


Marketing China

Chinese people try to reach an ideal of beauty through surgery : Extension of the eyes, nose extension, breast augmentation etc. They try all these surgeries to  interventions to let them look more similar to the standard beauty according to the common society eyes. In addition, in China, the fear of becoming a “spinster” is …

Corona, Innocent and AEG on what it takes to launch a music festival

by Thomas Hobbs @ Marketing Week

As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.

The post Corona, Innocent and AEG on what it takes to launch a music festival appeared first on Marketing Week.

Dove story

Dove story


strategy

Prior to 2003, 'Dove wasn't a beauty brand, it was a bar of soap,' says Mark Wakefield, Unilever Canada's marketing director of skin care and deodorants. But within that year, NYC-based global brand director, Sylvia Lagnado decides to move the positioning from a product of one to an entire beauty brand.

“Just Ship It” Is the Murkiest Phrase Ever, So We Dove Headfirst Into It [Podcast] | Marketing Insider Group

“Just Ship It” Is the Murkiest Phrase Ever, So We Dove Headfirst Into It [Podcast] | Marketing Insider Group


Marketing Insider Group

Channel Links: iTunes, SoundCloud, Stitcher, Google Play We hear the phrase a lot, from friends, bosses, clients, peers: JUST SHIP IT! Just ship your work already. But should you? COULD you? Is this idea friend … or foe? Today we go exploring the topic of shippin’ it, and shippin’ it good. Stories about Chris Piascik, an illustrator who has published ... Read MoreThe post “Just Ship It” Is the Murkiest Phrase Ever, So We Dove Headfirst Into It appeared first on Unthinkable.

5 ways to increase app downloads using social media

by Tom Kennedy @ Social Media & Digital Marketing Agency | OST

OST Marketing

You’ve invested time in designing your app, troubleshooting, and testing for bugs. You’re ready to change the world, you launch it, everything is live and then…nothing. No downloads. No buzz. Nothing. Having worked on app development, launch and promotion campaigns over the years, we have some experience of this feeling, so here are our top 5 ways to increase app downloads using social media: 1. Connect your app to a Facebook page It will take you no time at all and greatly simplifies the process of creating adverts. If you already have a brand page you can use this existing channel to promote your app, or you can build a new community around the product. 2. Take advantage of Facebook’s developer tools Facebook’s native analytics for developers allow you to measure installations and in-app conversions – for free. As well as providing insight into useful metrics like retention rates it also allows you to integrate features like App Invites – which allows users to send a message encouraging their friends to install, which should increase app downloads. 3. Promote your app with highly targeted advertising Targeted adverts are especially important if your app is designed for a B2B audience, or […]

The post 5 ways to increase app downloads using social media appeared first on Social Media & Digital Marketing Agency | OST.

Axe wants to give men their own Dove moment in first global brand campaign

Axe wants to give men their own Dove moment in first global brand campaign


The Drum

Unilever-owned Axe, known as Lynx in the UK, has made a U-turn on its marketing strategy and is looking to emulate the success sister-brand of Dove's Real Beauty Sketches push with its first global brand campaign that promises to inject a bit of honesty into the male grooming category.

The POWER of LIGHT

by Jake @ White Dove Global

On today’s Friday FOCUS! webinar we learned about Brilliant Light Energy! NASA studies demonstrate cells exposed to LED light therapy exhibit a 150% increase in cellular metabolism suggesting enhanced cellular repair and vitality.  Medical researchers across the globe are currently investigating a wide array of physiologic benefits produced by LED light therapy. LED light therapy is non-abrasive, non-invasive, painless, and […]

The post The POWER of LIGHT appeared first on White Dove Global.

Apple gambles on premium iPhone X but should its rivals be worried?

by Thomas Hobbs @ Marketing Week

The launch of the $999 iPhone X has been labeled a PR success, but is it really the 'biggest leap' since the original iPhone?

The post Apple gambles on premium iPhone X but should its rivals be worried? appeared first on Marketing Week.

You Are More Beautiful Than You Think

by Kaitlin @ Dove – Social Media Marketing

According to Li and Bernoff, “Groundswell is as a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Groundswell fundamentally changes how companies relate to their … Continue reading

5 outstanding social media marketing case studies - Social Media & Digital Marketing Agency | OST

5 outstanding social media marketing case studies - Social Media & Digital Marketing Agency | OST


Social Media & Digital Marketing Agency | OST

Five of the best social media marketing case studies from major brands with insights into why their campaigns worked and what we can learn from them.

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel

by Sarah Vizard @ Marketing Week

Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.

The post Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel appeared first on Marketing Week.

Dove | BrandStruck: Brand strategy database

Dove | BrandStruck: Brand strategy database


BrandStruck

Category: FMCG Personal care & beauty – hair care, body care, deodorants Owner of the brand: Unilever Key competitors: L’Oréal, Garnier, Nivea, Olay, Avon

Discover the Power of the Cranial Electrical Stimulation program

by Jake @ Marketing Strategy – White Dove Global

Discover the Power of the Cranial Electrical Stimulation program and how you can become a GSRtDCs Technician

The post Discover the Power of the Cranial Electrical Stimulation program appeared first on White Dove Global.

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence


GFluence

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.The Original Dove Real Beauty CampaignIt all started in 2003 in the UK. Remember these billboards?Source: Creativebrief.comSince then [...] Read more

Interview with Vishal Jain, OYO Rooms, VP – Growth & Marketing

by Jasleen Kaur @ Digital Vidya

After completing MBA from MDI Gurgaon, Vishal Jain started his career in Airtel and since he majored in Finance, he took up a role in their finance team. First 4-5 years of Vishal’s career were spent working on various roles within the finance domain. He was someone who was very good with numbers but was still […]

The post Interview with Vishal Jain, OYO Rooms, VP – Growth & Marketing appeared first on Digital Vidya.

Stereotypical TV ads ‘causing resentment’ among consumers

by Leonie Roderick @ Marketing Week

TV advertising still relies too heavily on outdated stereotypes, new research suggests.

The post Stereotypical TV ads ‘causing resentment’ among consumers appeared first on Marketing Week.

What do the new influencer marketing guidelines mean for brands?

by Katherine Chittenden @ Social Media & Digital Marketing Agency | OST

OST Marketing

Brands: listen up! New influencer marketing guidelines have been announced. These are designed to encourage brands to be up front with their social media followers and to make sure your audience is aware of the ‘paid’ relationship between the influencer and the brand. Here’s what you need to know… The new guidelines from the Committee of Advertising Practice ask that brands require influencers to notify their followers that their post is an advertisement in the title of their post or content of a Tweet. For image-based posts (such as on Instagram) the word ‘ad’ should be added to the image to ensure it’s obvious that the post was sponsored. How many times have you seen an influencer post that looked a normal selfie with their favourite new shampoo or snack? Perhaps the majority of celebrities and influencers still don’t make their paid promotions very obvious. You may have already started to see #ad or #spon on posts, but certain techniques can be used to hide this from all but the most savvy followers, which kind of defeats the object. As celebrity and influencer marketing is becoming more popular (see our post on the Rise of the social media influencer for […]

The post What do the new influencer marketing guidelines mean for brands? appeared first on Social Media & Digital Marketing Agency | OST.

#speakbeautiful

by Rachel Fuhrman @ Dove – Social Media Marketing

Dove is a skincare company with a mission that is far from solely focused on the skin deep surface. Dove has made itself a leader in the movement for women empowerment and self confidence. The company has been able to … Continue reading

Amazon reveals how it thinks about advertising

by Sarah Vizard @ Marketing Week

The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not just as a sales tool.

The post Amazon reveals how it thinks about advertising appeared first on Marketing Week.

Hack your commute: Don’t buy into brain training

by Michael Barnett @ Marketing Week

Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

The post Hack your commute: Don’t buy into brain training appeared first on Marketing Week.

How to Plan a Rockstar Social Media Marketing Strategy

How to Plan a Rockstar Social Media Marketing Strategy


Delivering value in the digital age

How to Plan a Rockstar Social Media Marketing Strategy SOCIAL MEDIA MARKETING With the emergence of social media platforms, the whole marketing landscape has suddenly changed. In fact, social media…

2 Quick Tips – Marketing

by Jake @ Marketing Strategy – White Dove Global

Quick Tip #1- Stop Saying Quantum this, Quantum that, Quantum, Quantum … Quantum. Unless you are a quantum physicists and/or is specifically asked about how the technology relates to Quantum Physics, why set yourself up to fail, or trip over your own words, why make your introduction and explanation of what YOU DO, more complicated than it has to be? […]

The post 2 Quick Tips – Marketing appeared first on White Dove Global.

What does GDPR mean for social media marketers?

by Daniel Swepson @ Social Media & Digital Marketing Agency | OST

OST Marketing

This is a question lots of marketers have been asking recently – What is GDPR and how does it affect me?  We’ll start from the beginning and keep it as simple as possible… GDPR stands for General Data Protection Regulation and is an EU regulation for strengthening data protection. It’s due to be implemented in May 2018. I expect you’re thinking ‘well, Brexit is coming so we don’t need to worry about it’. In actual fact, if the UK wants to continue to trade with the EU post-Brexit, our data protection will need to mirror the EU, so chances are it’s still going to apply. The reason for the new regulation is simply that the current Data Protection Act is deemed too old and outdated to cut it in this technologically and digitally advanced world. The new regulation will impact various different areas of our lives, mostly without us even realising, however the four main changes we’ll see are: Opting-in for marketing materials must be transparent and remain unchanged. Consenting to marketing communications has to be recorded, verified and unambiguous. It is hoped that this new approach will strengthen the one-to-one relationship a consumer has with brands they love. There may […]

The post What does GDPR mean for social media marketers? appeared first on Social Media & Digital Marketing Agency | OST.

Dove: Body confidence campaigns prove our authenticity

Dove: Body confidence campaigns prove our authenticity


Marketing Week

Dove says it “walks the talk” when it comes to its body confidence campaigns, as it launches a toolkit to tackle body image anxiety among children.

4 Primary Ways to Grow Your Business

by Jake @ Marketing Strategy – White Dove Global

The Four Primary Ways To Grow Your Business Maximizing The Return On Your Efforts In The Four Key And Critical Areas The number one thing… and one of the most important things for any business owner, manager, entrepreneur or professional to realize, is that there are four ways… four principal ways to grow a business – any business. There are […]

The post 4 Primary Ways to Grow Your Business appeared first on White Dove Global.

Black and Blue

by Rachel Fuhrman @ Social Media Marketing

White and gold or black and blue? This image was all over the internet and quickly become a hot topic of discussion. The seemingly meaningless photo was seen by so many that one company thought they could put it to … Continue reading

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

CanOWater on its hopes to take canned water mainstream

by Leonie Roderick @ Marketing Week

The water brand is hoping to solve the world’s plastic problem by 'building a cult of people' who will encourage others to switch from bottles to aluminium cans.

The post CanOWater on its hopes to take canned water mainstream appeared first on Marketing Week.

Making Green By Going Green

by Noel Witcosky @ Marketing Strategy International

In my last blog post, I mentioned Unilever’s efforts to combat stereotypes and show support for gender equality and female empowerment as part of their Unilever Sustainable Living Plan (USLP). What I didn’t talk about was the other bulk of the plan, which focuses on making their global supply chain more sustainable. In 2010, new … Continue reading "Making Green By Going Green"

How Halo Remains Relevant Over A Decade After Its Debut

by Benjamin Leong @ Word-of-Mouth and Referral Marketing Blog

How Halo 5’s advertisements smashed into the Top 1% of all iTunes tracks — 14 years after Halo first debuted Ah, Halo. The first Halo game was launched on Xbox in 2001, but the franchise is still going strong 14 years on with the 2015 release of Halo 5. Their branding was so wildly successful that as […]

The post How Halo Remains Relevant Over A Decade After Its Debut appeared first on Word-of-Mouth and Referral Marketing Blog.

Upcoming Events w/ Jake & Bill Cunningham

by Jake @ White Dove Global

The post Upcoming Events w/ Jake & Bill Cunningham appeared first on White Dove Global.

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

China is a ‘WeChat Centric’ Society

by Benji @ Marketing China

In China we are truly living in a WeChat (Weixin) ‘centric’ society. This behemoth of an application built by Tencent has grown to become the largest and most pivotal social network in Mainland China. Any comprehensive marketing campaign involves an element of WeChat strategy. Here we shall explore the key elements of the app that […]

The post China is a ‘WeChat Centric’ Society appeared first on Marketing China.

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

by lauraalfonso @ Critical Analysis Essay- UNIV 200

dove.us What does beauty mean? The answer to this question may depend on many variables. The interpretation of beauty is subjective to various factors, such as culture, age,...

Super Learning – Cranial Electrical Stimulation – GSRtDCs

by Jake @ Marketing Strategy – White Dove Global

The post Super Learning – Cranial Electrical Stimulation – GSRtDCs appeared first on White Dove Global.

The Best of Global Digital Marketing in Colombo, Sri Lanka

by Best Marketing @ Best Marketing

October 2016 In cooperation with Sri Lanka Institute of Marketing (SLIM) More information coming soon!

Dove Brings ‘Real Beauty’ To Its Packaging

by Noel Witcosky @ dove – Marketing Strategy International

Gender identity, female empowerment, and body positivity are all hot topics in society today. And when society experiences a shift, so does the advertising we create and consume. While some argue that brands have no business influencing or even engaging in societal conversations, others acknowledge that the strength of their brand gives them a platform upon which … Continue reading "Dove Brings ‘Real Beauty’ To Its Packaging"

Interview w/ Dr. Ginger Bowler – Light Therapy

by Jake @ White Dove Global

Thank you Ginger! The Friday FOCUS! March 3rd, 2017 – Dr. Ginger Bowler – Light Therapy Enjoy! – Jake Cunningham For more information on the In Light Wellness Light Therapy products, contact me today. Email: Jake@whitedoveglobal.com DOWNLOADS:  

The post Interview w/ Dr. Ginger Bowler – Light Therapy appeared first on White Dove Global.

Uber

by Shaun Verma @ Social Media Marketing

Uber is a company that drives brand identification through an interdisciplinary team. It’s a company that has absolutely captured the groundswell from ground up, and there is no better place to see this than on their social media. The integration they … Continue reading

Dove Marketing: Real Beauty, Real Lessons

Dove Marketing: Real Beauty, Real Lessons


Business 2 Community

Dove just got real with their branding efforts. Though best known for soap, Dove has recently engaged in a Real Beauty campaign to fight against the unrealistic beauty standards set forth by the fash…

Morrisons on how staff are inspiring both its marketing and turnaround

by Thomas Hobbs @ Marketing Week

Morrisons' top marketer discusses the brand's ongoing turnaround, the Amazon deal and his expectations for Christmas.

The post Morrisons on how staff are inspiring both its marketing and turnaround appeared first on Marketing Week.

Ad Campaign of the Week: Mercedes-Benz Grow Up Campaign Appeals to Luxury Consumers

by Anne Pilon @ AYTM

When you think of the Mercedes-Benz brand, you probably associate it with affluent, established consumers who have found success in their professional and personal lives. But a new campaign from the automotive brand is forcing some to rethink that perception. … Continue reading

The post Ad Campaign of the Week: Mercedes-Benz Grow Up Campaign Appeals to Luxury Consumers appeared first on AYTM.

Dove Brings ‘Real Beauty’ To Its Packaging

by Noel Witcosky @ Marketing Strategy International

Gender identity, female empowerment, and body positivity are all hot topics in society today. And when society experiences a shift, so does the advertising we create and consume. While some argue that brands have no business influencing or even engaging in societal conversations, others acknowledge that the strength of their brand gives them a platform upon which … Continue reading "Dove Brings ‘Real Beauty’ To Its Packaging"

SIMPLICITY

by Jake @ Marketing Strategy – White Dove Global

The post SIMPLICITY appeared first on White Dove Global.

Dove Ads | Digital Marketing & Social Media Campaigns

Dove Ads | Digital Marketing & Social Media Campaigns


Digital Agency Network

Featuring creative Dove ads, inspiring Dove digital marketing campaigns, social media marketing campaigns, Dove commercials and hot news.

Ad Campaign of the Week: KitchenAid Ad Appeals to Appliance Buyers

by Anne Pilon @ AYTM

A recent video ad from KitchenAid uses some unique imagery to sell its new line of kitchen appliances. The ad campaign is targeted mainly at busy families and those who do a lot of cooking at home. But just how … Continue reading

The post Ad Campaign of the Week: KitchenAid Ad Appeals to Appliance Buyers appeared first on AYTM.

Spreading stories: Jon Torrens speaks at OST University

by Chris Tynan @ Social Media & Digital Marketing Agency | OST

OST Marketing

Every other Wednesday OST hosts an internal ‘University’ session for staff to listen, discuss and learn something new. In June the topic was public speaking – so we welcomed an external speaker, Jon Torrens, to inspire and educate us. OST’er Chris Tynan explains what happened… Confidence in public speaking is not something that comes to many of us naturally, yet speaking in public is something that we all have to do at various stages in our lives. Whether that be in a pitch, a job interview, or even professing your love to your better half… public speaking is an integral skill to be able to convince and convert your audience. Jon Torrens, a qualified public speaker and coach, is a former stand-up comedian who is well-known in the public speaking circuit. Unfortunately for Jon, he was our guinea pig for a warm afternoon in June after we coaxed him into our office near Cambridge to give the team a masterclass in enticing your audience through powerful public speaking. The Adventure of Supreme Confidence | Jon Torrens | TEDxAngliaRuskinUniversity Jon initially covered off nuggets of wisdom including rehearse (obviously!), be conversational (makes sense), and think like a spy (what?!). Using the […]

The post Spreading stories: Jon Torrens speaks at OST University appeared first on Social Media & Digital Marketing Agency | OST.

Uber brand takes another hit as it loses London licence

by Sarah Vizard @ Marketing Week

Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.

The post Uber brand takes another hit as it loses London licence appeared first on Marketing Week.

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?


DMN

Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale.

Bonus Videos: Overcoming Marketing Innovation Anxiety

by Lisa Nirell @ EnergizeGrowth

What is marketing innovation anxiety? It happens when we keep postponing innovation conversations and initiatives. Unfortunately, in Western cultures, most of us believe that looking busy is a badge of honor, so we default to the familiar—managing our daily problem inbox. My curiosity around marketing innovation anxiety, and the lack of a true commitment to […]

The post Bonus Videos: Overcoming Marketing Innovation Anxiety appeared first on EnergizeGrowth.

IKEA Taiwan: Localized Marketing with a Global Message

by V.G. @ Marketing Strategy International

January 25, 2016, IKEA Taiwan released an innovative new ad campaign that created a worldwide buzz. IKEA Taiwan targeted the Taiwanese market through localized advertising, appealing to the Taiwanese culture, and utilizing themes such as the importance of family, food, and social interaction. In Taiwan, a customary family dinner is served via hot pot, where … Continue reading "IKEA Taiwan: Localized Marketing with a Global Message"

The Client Must Not Think

by maria @ the Concept Stadium

“Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. […] Read more

Waltzing Through a Biofeedback Session

by Jake @ White Dove Global

The post Waltzing Through a Biofeedback Session appeared first on White Dove Global.

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

Apple, Nike, BT Sport: The top 10 YouTube ads in August

by Leonie Roderick @ Marketing Week

The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.

The post Apple, Nike, BT Sport: The top 10 YouTube ads in August appeared first on Marketing Week.

Hootsuite

by Anne Smith @ Social Media Marketing

Social media management tools have become so popular and many companies rely on these tools.  Hootsuite is a social media monitoring tool that provides social media metrics.  Social media metrics are very important because they increase engagement, customer traffic, and … Continue reading

Jumpstart Your Business By Joining These 31 Amazing Facebook Groups

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

Do you know where you can find a whole tribe of people who dress like you, walk like you, talk and act like you? Yes, you probably guessed right. Facebook Groups. (And bonus hi-5 if you caught that Slim Shady reference.) Facebook Groups are a perfect platform for you to meet like-minded people who are […]

The post Jumpstart Your Business By Joining These 31 Amazing Facebook Groups appeared first on Word-of-Mouth and Referral Marketing Blog.

What’s Next For Cannes Lions?

by Noel Witcosky @ Marketing Strategy International

Each June, 11,000 attendees from 90 countries gather in the Palais des Festivals in Cannes, France to network, attend seminars, and discuss changes in marketing and advertising. A select few attend with the hopes of winning the most prestigious award in communications and advertising: a gold Cannes Lion. The Cannes Lions International Festival of Creativity … Continue reading "What’s Next For Cannes Lions?"

Deliciously Ella on her ‘unusual’ approach to marketing

by Michael Barnett @ Marketing Week

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

Real Estate Marketing in China: How to Avoid Agent Commission

by Benji @ Marketing China

Real Estate Marketing to attract Chinese Buyers & Investors is booming as this lucrative market opens-up like never before. The figures speak for themselves, there are over 350 million middle class Chinese, of this 150 million have the funds to afford overseas property. With GDP stabilizing at 7% growth year on year estimates suggest an […]

The post Real Estate Marketing in China: How to Avoid Agent Commission appeared first on Marketing China.

How to Enter the Entertainment Market in China?

by Gentlemen in China @ Marketing China

The Entertainment Market in China has growth Rapidly and most of Internet Giants are investing in this Market now. A market encouraged and stimulated by the Chinese government In five years, the Chinese entertainment industry has grown rapidly, with an annual growth rate of more than 17%. This growth is justified by two factors. The […]

The post How to Enter the Entertainment Market in China? appeared first on Marketing China.

Facebook, Uber, Evans Cycles: Everything that matters this morning

by Marketing Week Reporters @ Marketing Week

Our round-up of all the marketing news this morning.

The post Facebook, Uber, Evans Cycles: Everything that matters this morning appeared first on Marketing Week.

Dove | the Concept Stadium

Dove | the Concept Stadium


the Concept Stadium

The Concept Stadium proudly handles the marketing strategy for Dove in Malta, as the local Marketing Representative of Unilever. In 2017, the creative studio conceptualised the “Jien Sabiħa” campaign…

Benefits of Email Marketing to Scale your Business

by Anika J @ Digital Vidya

Introduction With so much competition in the market nowadays, you need an excellent marketing strategy for making your business successful and one of those channels is Email Marketing. There are many benefits of Email Marketing, but primarily its helps in driving traffic to your website and boosting sales. Email Marketing can do wonders in marketing your […]

The post Benefits of Email Marketing to Scale your Business appeared first on Digital Vidya.

Why Video Marketing Is Essential In Today’s Marketing World

by admin @ Green Buzz Agency

We live in a world that is full of video. Innovators are constantly adapting and learning how to make their products video friendly. If you are a marketer, learn these important statistics and reasons why video is crucial when it comes to your marketing plan.

The post Why Video Marketing Is Essential In Today’s Marketing World appeared first on Green Buzz Agency.

Nike

by Joseph Carlini @ Social Media Marketing

A company that has really come together and started to use social media effectively is Nike. While nike is already a really big name, they still have competitors and they are using Facebook very effectively to market their products. When … Continue reading

Top 20 Social Media Blogs You Should Start Following Today

by Harmanjit Singh @ Digital Vidya

Social Media Blogs Social media marketing became a necessity for businesses a long ago. With more than 2.8 billion users already active on social media, marketers cannot afford to miss out on such a big opportunity. To keep oneself updated, marketers need to follow blogs on social media marketing for the latest social media news, best […]

The post Top 20 Social Media Blogs You Should Start Following Today appeared first on Digital Vidya.

Ad Campaign of the Week: Halo Top Cinematic Ad Appeals to Moviegoers

by Anne Pilon @ AYTM

Popular ice cream brand Halo Top just unveiled a strange new ad that’s meant to run before scary movies in theaters throughout the next few months. Since it’s a popular time for scary movies, it could be a decent strategy … Continue reading

The post Ad Campaign of the Week: Halo Top Cinematic Ad Appeals to Moviegoers appeared first on AYTM.

The Best of Global Digital Marketing in Manila, The Philippines

by Best Marketing @ Best Marketing

21st July 2016 In cooperation with Adobo Magazine  

Airbnb’s Aggressive International Expansion

by V.G. @ Marketing Strategy International

Airbnb, a home sharing two-sided online platform, is shaking up the hotel industry and rapidly expanding internationally. Airbnb is one of the many new platform-based companies that have harnessed the power of online communities to drive international growth. As an online platform that pairs consumers with homeowners looking to rent their spaces, Airbnb has been … Continue reading "Airbnb’s Aggressive International Expansion"

Autonomous Ride Sharing Survey: Consumers Still Wary of Safety Issues

by Anne Pilon @ AYTM

Throughout the past several years, two major trends have created a lot of buzz within the automotive industry: autonomous vehicles and ride sharing. And now, big players in ride sharing are investing in autonomous vehicle technology to potentially use it … Continue reading

The post Autonomous Ride Sharing Survey: Consumers Still Wary of Safety Issues appeared first on AYTM.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

Dove Marketing Mix (4Ps) | MBA Skool-Study.Learn.Share.

Dove Marketing Mix (4Ps) | MBA Skool-Study.Learn.Share.


MBA Skool-Study.Learn.Share.

Marketing Mix of Dove analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion). Dove marketing mix explains the business & marketing strategies of the brand.

John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

11 Brands With Killer Digital Marketing Strategies

11 Brands With Killer Digital Marketing Strategies


Epictions

Eleven brands that have built digital marketing strategies that reflect a keen understanding of how their target audience has evolved.

3 Awesome Resources

by Jake @ Marketing Strategy – White Dove Global

Take Charge Tuesday – 3 Awesome Resources for You and Your Business  Check out the following resources that will help you build, grow and achieve better results each month! #1 – Free Book! 108 Proven Split Test Winners! “Simple Tweaks You Can Make To Your Website, So You Can Make More Money Now!” – Russell Brunson Purchase here – https://dotcomsecretslabs.com/free-book […]

The post 3 Awesome Resources appeared first on White Dove Global.

5 Ways How Email Marketing Will Always Get Customers

by Rahul Bisht @ Digital Vidya

Why Email Marketing! Email Marketing is used ever since social media marketing was in the womb of digital marketing we are hearing a lot of social media trends nowadays but earlier there was only one tool Email. No matter where you are in the world it is cost effective and easier to reach them through Email […]

The post 5 Ways How Email Marketing Will Always Get Customers appeared first on Digital Vidya.

Adopt a strategic approach to audience segmentation. It’s time to think outside the box!

by Paz Segura @ Audiense

We are often faced with customers concerned about their segmentation practices. They are looking for ways to move away from age old traditional methods always turning up the same people...

The post Adopt a strategic approach to audience segmentation. It’s time to think outside the box! appeared first on Audiense.

What We Can Learn From Dove's Marketing Strategies | Mechtronics

What We Can Learn From Dove's Marketing Strategies | Mechtronics


Mechtronics

Dove by Unilever has evolved to be one of the most trusted beauty product makers in the industry, appealing to women across the world.

Twitter CEO promises overhaul of ‘clunky’ ad offering

by Sarah Vizard @ Marketing Week

Twitter's boss Jack Dorsey admits the platform hasn't done enough to differentiate its ad product or prove to advertisers that it works.

The post Twitter CEO promises overhaul of ‘clunky’ ad offering appeared first on Marketing Week.

The TOP 10 influencers for CMOs

by Paz Segura @ Audiense

The purpose of Audiense is to enable our customers to identify, understand and connect with the audiences that matter to them. We aim to provide intuitive insights into the individuals...

The post The TOP 10 influencers for CMOs appeared first on Audiense.

5 killer stats to start your week

by Leonie Roderick @ Marketing Week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

New Video: The Problem with Personalization

New Video: The Problem with Personalization

by Lisa Nirell @ EnergizeGrowth

A new buzzword among CMO circles is personalization. Many love to extol its virtues. But what are the problems with personalization? How do you define it? I just sat down with Tarek Kamil, the CEO of Cerkl and software visionary extraordinaire, to explore this topic. In this 15 minute video, you’ll learn: The challenges marketers […]

The post New Video: The Problem with Personalization appeared first on EnergizeGrowth.

Marketing Mix of Dove - Dove Marketing Mix and 4 Ps

Marketing Mix of Dove - Dove Marketing Mix and 4 Ps


Marketing91

Here is the Marketing mix of Dove which is a subsidiary of its parent company Unilever and is associated with personal care. It is a Flagship brand of HUL.

The Concept Stadium Extends Partnership with JCI Malta to Empower Youth Entrepreneurs

by c2cmlt @ the Concept Stadium

The Concept Stadium assisting JCI with PR, Marketing Strategy and UX The Concept Stadium has renewed its Corporate Membership & […] Read more

Dove: The Most Impressive Brand Builder | Aaker on Brands

Dove: The Most Impressive Brand Builder | Aaker on Brands


Prophet Thinking

Dove has grown tremendously in an intensively competitive arena with established competitors largely through their brand building efforts. Learn more.

4 Primary Ways to Grow Your Business

by Jake @ White Dove Global

The Four Primary Ways To Grow Your Business Maximizing The Return On Your Efforts In The Four Key And Critical Areas The number one thing… and one of the most important things for any business owner, manager, entrepreneur or professional to realize, is that there are four ways… four principal ways to grow a business – any business. There are […]

The post 4 Primary Ways to Grow Your Business appeared first on White Dove Global.

Pearson

by Magda Adamska @ BrandStruck

Category: Education & art – educational resources, schools & universities; Media & entertainment – publishers Owner of the brand: Pearson PLC Key competitors: McGraw-Hill Education, Kaplan, Cengage Learning, Houghton Mifflin Harcourt

Artykuł Pearson pochodzi z serwisu BrandStruck.

Amazon signs deal for NYC advertising office

by @ Marketing Dive - Latest News

The e-commerce giant has leased space in Five Manhattan West for its advertising division, along with teams for marketing, product design and engineering.

Iconosquare

by Joseph Carlini @ Social Media Marketing

When a company is using social media to market their product, they use many different platforms. Twitter, facebook, and Instagram are three of these platforms as examples. Using these platforms effectively can really help in growing awareness about a product … Continue reading

Why Marketing ROI Often Misses the Point

by Lisa Nirell @ EnergizeGrowth

It was a crisp fall day in October 2000. I was preparing for a big presentation to the leadership team in Microsoft’s Redmond, WA headquarters. As an outside consultant working for Siebel Systems, I needed to prove myself quickly, and demonstrate that we were generating a solid marketing ROI for them. This was an exciting […]

The post Why Marketing ROI Often Misses the Point appeared first on EnergizeGrowth.

Why You Should Automate Happy Birthday Emails For Your Customers

by Raúl Galera @ Word-of-Mouth and Referral Marketing Blog

The following is a guest post from our friends at Leumas Digital. Email automation is the key to driving revenue and traffic to your store. It’s when an email is sent out on an action. It doesn’t require anyone to press send, as a piece of software will send it at the correct time to […]

The post Why You Should Automate Happy Birthday Emails For Your Customers appeared first on Word-of-Mouth and Referral Marketing Blog.

Dove Men+Care on the true male friendship at NCAA March Madness

Dove Men+Care on the true male friendship at NCAA March Madness


Unilever USA

Dove Men+Care Celebrates the True Depiction of Male Friendship With Jim Calhoun and Kevin Ollie During NCAA March Madness

Steps to Prevent a Translation Faux Pas

by V.G. @ Marketing Strategy International

Steps to Prevent a Translation Faux Pas Translation is one of the most important aspects of International Marketing. Even the most powerful brands can make a mistake, and it can oftentimes be a detrimental blow for the brand image that can be expensive to reverse. Companies can learn from other’s past mistakes, and establish preventative … Continue reading "Steps to Prevent a Translation Faux Pas"

How to create your B2B social media strategy – Cambridge #B2BHuddle

by Luke Brynley-Jones @ Social Media & Digital Marketing Agency | OST

OST Marketing

OST hosted it’s first B2B Huddle event in Cambridge on 15th March, leading around 40 participants from the tech, pharma, service and manufacturing sectors through an intensive B2B social media strategy workshop. I had the pleasure of hosting the event and provided the opening address, including a batch of B2B social media case studies (several of which are featured on this site) to demonstrate how building a credible social media presence and using social media to amplify your content can deliver direct ROI. Claire Trevien, Head of Content Marketing at Passle, our co-hosts for the Huddle, then provided a whirlwind review of what to do after you publish content online – how to share it, re-use it, re-format it, drive reach and stimulate word-of-mouth sharing. Her mention of the newsletter feature within Passle itself, which enables a company to curate it’s content into a newsletter in a few clicks and, usefully, create an internal version for staff (complete with social sharing options) was of great interest. In addition to our round-table discussions, in which participants created, collectively, a B2B social media strategy and content marketing plan for a number of fictitious companies – we also had a guest speaker to inspire and challenge […]

The post How to create your B2B social media strategy – Cambridge #B2BHuddle appeared first on Social Media & Digital Marketing Agency | OST.

Spredfast

by Caroline Federico @ Social Media Marketing

  There are many different social media monitoring tools that companies can have easy access to. However, throughout my research there was one tool that specifically stood out to me. This social media monitoring tool is called Spredfast. This tool is used … Continue reading

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

How to get started with social media marketing [3-minute video guide]

by Luke Brynley-Jones @ Social Media & Digital Marketing Agency | OST

OST Marketing

How should we get started with social media marketing? If this is a question you’re currently battling with, the video below may be the answer to your prayers. It was filmed at the OST office in the Summer of 2016. Part of a ‘Small Business Heroes‘ feature run by Direct Line Insurance, our Managing Director, Luke Brynley-Jones, describes in simple terms how to create an effective social media strategy, including: Selecting your channels Creating a content calendar Creating innovative content Monitoring your progress Measuring KPIs If you need any extra help getting started with social media marketing, please get in touch.

The post How to get started with social media marketing [3-minute video guide] appeared first on Social Media & Digital Marketing Agency | OST.

Dove Self-Esteem Project

Dove Self-Esteem Project


Dove US

Join us to help young people overcome anxiety and understand media influence on body image, improving their body confidence and self-esteem

The Adecco Group & Audiense: Using Twitter marketing to create waves in HR

by Paz Segura @ Audiense

A few weeks ago we organized a webinar #BotsInAction with Twitter Spain and a few major industry players, focusing on the state of chatbots today. It was evident from our...

The post The Adecco Group & Audiense: Using Twitter marketing to create waves in HR appeared first on Audiense.

Fine Vines: Atlanta CMO Annual Social Highlights

by Lisa Nirell @ EnergizeGrowth

What do you get when you blend fun conversation, carefully selected wine pairings, and Balinese cuisine? A recipe for a highly memorable Atlanta CMO Annual Social! We celebrated our first year with our Marketing Leaders of Atlanta charter members. CMOs from QASymphony, Innovergent, Walker & Dunlop, iHealth Innovations, and others participated. Many joined me in sipping some […]

The post Fine Vines: Atlanta CMO Annual Social Highlights appeared first on EnergizeGrowth.

How L’Oréal Became a Top Global Beauty Brand

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top? In part, through innovations in technology, beauty and advertising. 1. Makeup.com – publishes great articles and social media posts A quick look at L’Oréal’s Makeup.com reveals beauty […]

The post How L’Oréal Became a Top Global Beauty Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

Dear Beauty Brands: Stop Using Feminism as Your Marketing Strategy

Dear Beauty Brands: Stop Using Feminism as Your Marketing Strategy


TIME.com

Beauty companies like Dove and Pantene capitalize on feminist messages to hock you products they've convinced you you need.

Marc Pritchard: 2017 is the year the bloom came off the rose for digital media

by Sarah Vizard @ Marketing Week

Procter & Gamble's marketing boss says this year has been a big wake-up call for the industry, but believes once the work on transparency is done digital can enter its next phase of mass one-on-one marketing.

The post Marc Pritchard: 2017 is the year the bloom came off the rose for digital media appeared first on Marketing Week.

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Next: We won’t retaliate against Amazon, we will learn from them

by Thomas Hobbs @ Marketing Week

Despite Amazon’s own-label fashion brand Find going after its core customers, Next chief executive Lord Wolfson says he won’t slip into 'terrible analogies of war'.

The post Next: We won’t retaliate against Amazon, we will learn from them appeared first on Marketing Week.

OST shortlisted for Best Use of Social Media at B2B Marketing Awards

by Luke Brynley-Jones @ Social Media & Digital Marketing Agency | OST

OST Marketing

August – a fabulous month that has ended in wonderful sunshine and fantastic news for the OST Marketing team: a nomination for Best Use of Social Media at the prestigious B2B Marketing Awards! OST has been working with Zoetis, the world’s largest producer of medicine and vaccinations for pets and livestock, for four years in both a B2C and B2B capacity. Our work with the pharmaceutical giant is already award-winning and now we have yet another nomination, this time from the B2B Marketing Awards. Related: OST wins Gold, Silver and Bronze at Cambridgeshire Digital Awards We are up for the Best use of Social Media Award for our campaign to build the most active and engaged online community of livestock farmers in the UK. We are competing for the award against brands such as Oracle, and Powownow – so the pressure is definitely on! The Livestock Farming project itself has involved working with Zoetis across the entire inbound marketing spectrum, including content (imagery, video, animation, copy), community management, influencer marketing and social advertising, to build an active community of beef, dairy, pig and sheep farmers, as well as industry practitioners, on Facebook and Twitter. Related: Case Study: Plan to Produce During 2016/17, the campaign […]

The post OST shortlisted for Best Use of Social Media at B2B Marketing Awards appeared first on Social Media & Digital Marketing Agency | OST.

MIFF’s Emotional Trailer from Australia Wins The Best of Global Digital Marketing Awards in April

by Best Marketing @ Best Marketing

Here’s the Top 3 of April 2016:

  1. Melbourne International Film Festival’s Emotional Trailer by McCann Melbourne
  2. KFC’s How KFC Won with China’s Gamers by Mindshare
  3. Tokopedia’s Beyond the Banner by Iris Worldwide Indonesia
Read More…

BUSINESS of BIOFEEDBACK

by Jake @ Marketing Strategy – White Dove Global

The Business Of Biofeedback A Journey Begins… Like any trip, having a road map to where you are headed is essential to arrive at your destination safely and on time.  Here are four distinct ways to integrate the EDUCTOR biofeedback system, or any of the Quantum Biofeedback technologies (SCIO, INDIGO & EDUCTOR models) into your life or business.  I welcome […]

The post BUSINESS of BIOFEEDBACK appeared first on White Dove Global.

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

How AI Will Transform Life Sciences Marketing

by Ed Rhoads @ Prophet Thinking

Big data and AI continue to transform the healthcare industry. Learn how life sciences marketing should prepare for opportunities and implications.

The post How AI Will Transform Life Sciences Marketing appeared first on Prophet Thinking.

VARHOPE Panel Review

by Jake @ White Dove Global

The post VARHOPE Panel Review appeared first on White Dove Global.

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

Ed Pilkington: Marketing success requires an appetite for risk

by Ed Pilkington @ Marketing Week

People have different relationships with risk, but most businesses would be better off if they freed staff from the fear of failure and encouraged experimentation.

The post Ed Pilkington: Marketing success requires an appetite for risk appeared first on Marketing Week.

7 SFW Examples Of How Pornhub Generates Word-Of-Mouth

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Marketers have long embraced the adage “Sex Sells” but only very recently have they had to ponder what “Sells Sex”. The most difficult question here is… how do you get people talking about porn? Despite its gradual ascension from taboo into the mainstream, porn isn’t something most people talk about having lunch with the in-laws […]

The post 7 SFW Examples Of How Pornhub Generates Word-Of-Mouth appeared first on Word-of-Mouth and Referral Marketing Blog.

Customizable Quick Service Survey: Customization Seen as a Plus, Not Necessity

by Anne Pilon @ AYTM

According to QSR Magazine, customization is a major factor for a lot of today’s restaurant consumers. People who visit quick service or fast casual eateries want the option to build their own dish with all their own custom ingredients and … Continue reading

The post Customizable Quick Service Survey: Customization Seen as a Plus, Not Necessity appeared first on AYTM.

3 Awesome Resources

by Jake @ White Dove Global

Take Charge Tuesday – 3 Awesome Resources for You and Your Business  Check out the following resources that will help you build, grow and achieve better results each month! #1 – Free Book! 108 Proven Split Test Winners! “Simple Tweaks You Can Make To Your Website, So You Can Make More Money Now!” – Russell Brunson Purchase here – https://dotcomsecretslabs.com/free-book […]

The post 3 Awesome Resources appeared first on White Dove Global.

L’Ami Ricoré: The French Facebook Bot to Enjoy with Your Brew

by V.G. @ Marketing Strategy International

Nestlé’s Ricoré instant coffee/chicory « café chichorée »  brand has been growing in popularity since its creation in 1953. This brand is primarily in the French market, but is also established in Belgium, Poland, and South Africa. Notably, the Ricoré brand is known for its fun and vibrant advertisements, featuring the tagline: « L‘ami du petit déjeuner … Continue reading "L’Ami Ricoré: The French Facebook Bot to Enjoy with Your Brew"

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

On a beautiful spring afternoon, ten years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both — as young college graduates are — were filled with ambitious dreams for the future. Recently, these men returned to their college […]

The post In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

Ad Campaign of the Week: Apple Appocalypse Ad Could Appeal to Phone Buyers

by Anne Pilon @ AYTM

In an effort to encourage even more innovation among app developers, Apple unveiled a video ad at a recent event that imagines what the world would be like without apps. Spoiler alert: it’s not great. Drivers are left without directions, … Continue reading

The post Ad Campaign of the Week: Apple Appocalypse Ad Could Appeal to Phone Buyers appeared first on AYTM.

Dove Uses Data, Makes Customers Feel Beautiful

Dove Uses Data, Makes Customers Feel Beautiful


Target Marketing

A recent Infogroup study found that of the marketers surveyed, 47 percent are already seeing ROI on expenditures related to data technology. Data can always help improve targeting and messaging, but in some instances, it can help fuel creativity.

Under Armour

by Anne Smith @ Social Media Marketing

Cross discipline social media teams are very crucial because they can promote your brand and service clients.  It’s important to establish a team and work together in social media.  Majority of Under Armour’s success is because they spend time learning how their … Continue reading

Dove campaign reflects a beautiful strategy

Dove campaign reflects a beautiful strategy


Marketing Magic

Written by Shirley Lichti, for The Record, June 21 , 2006

Summer is ending, parents are exhausted, let’s get back to school… Strategically!

by Paz Segura @ Audiense

The end of summer is looming! Whilst children are sad to say bye to days of fun and relaxation parents are ready to get back to a routine. Back to...

The post Summer is ending, parents are exhausted, let’s get back to school… Strategically! appeared first on Audiense.

University of Georgia and AYTM Partner to Further Enhance the Master of Marketing Research Program

by Astrid Phillips Mayer @ AYTM

AYTM is proud to announce that we’re the newest advisory board member and partner of the globally-renowned Master of Marketing Research (MMR) program at the University of Georgia’s Terry College of Business. The partnership is focused on bringing our world-class … Continue reading

The post University of Georgia and AYTM Partner to Further Enhance the Master of Marketing Research Program appeared first on AYTM.

How to Test Products – Homeopathic Activation Panel

by Jake @ White Dove Global

Thank you to Bill Cunningham from White Dove Healing Arts for taking the time to share this valuable information regarding How to Test Products using your Quantum Biofeedback system on today’s Friday FOCUS!. For more information regarding the Homeopathy Training and products offered by White Dove, please contact: White Dove Healing Arts Ltd. 10959 Lynne Avenue, Lafayette, CO 80026 Ph: […]

The post How to Test Products – Homeopathic Activation Panel appeared first on White Dove Global.

The Best of Global Digital Marketing in Mumbai, India

by Best Marketing @ Best Marketing

18th October 2016

Marketoonist on PowerPoint pitches

by Tom Fishburne @ Marketing Week

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

The post Marketoonist on PowerPoint pitches appeared first on Marketing Week.

Intermarché – The Inglorious Fruits and Vegetables (Les Fruits and Légumes Moches)

by V.G. @ Marketing Strategy International

Intermarché – The Inglorious Fruits & Vegetables (Les Fruits & Légumes Moches) One of the most notable international marketing campaigns in recent years was not only imaginative, but also shared a environmentally-friendly message. Marcel WW launched a campaign for Intermarché, a French super market, back in 2014 that changed the way consumers thought about produce. … Continue reading "Intermarché – The Inglorious Fruits and Vegetables (Les Fruits and Légumes Moches)"

The Best of Global Digital Marketing in Dhaka, Bangladesh

by Best Marketing @ Best Marketing

26th September 2016

How Rolex Maintains Its Status as One of the Most Valuable Brands in the World

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

Rolex has a lot of history. Its watches and timepieces have been worn by the most influential icons in the world. Its been a constant companion of  world leaders, celebrities and influencers. So, it’s always been associated with status and prestige. But how has the luxury brand maintained its place at the top, for more […]

The post How Rolex Maintains Its Status as One of the Most Valuable Brands in the World appeared first on Word-of-Mouth and Referral Marketing Blog.

CMO Today: Snap Map Location Ad Opportunities; Dove Pulls Breastfeeding Ad; Burger King’s ‘Edgy’ Strategy

CMO Today: Snap Map Location Ad Opportunities; Dove Pulls Breastfeeding Ad; Burger King’s ‘Edgy’ Strategy


WSJ

Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.

Waltzing Through a Biofeedback Session

by Jake @ Marketing Strategy – White Dove Global

The post Waltzing Through a Biofeedback Session appeared first on White Dove Global.

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog


Word-of-Mouth and Referral Marketing Blog

Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. There wasn’t much of a corporate strategy …

ICO in China: The New Investment Opportunity for Chinese Wealthy People

by Gentlemen in China @ Marketing China

ICOs* represent a real opportunity for the Chinese to invest in a simple and fast way in a project. This certain enthusiasm since 2014 for the digitization of the investment, facilitated the flow of transactions and allowed many investors to make money quickly. In 2016, 48% of the venture capital was financed via ICO. *What […]

The post ICO in China: The New Investment Opportunity for Chinese Wealthy People appeared first on Marketing China.

International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

by Charlotte Rogers @ Marketing Week

Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.

The post International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers appeared first on Marketing Week.

The Best of Global Digital Marketing in Kuala Lumpur, Malaysia

by Best Marketing @ Best Marketing

19th July 2016 In cooperation with Adoi Magazine More information coming soon!

The Real Story Behind the Success of Dove's Campaign for Real Beauty

The Real Story Behind the Success of Dove's Campaign for Real Beauty


MarketingProfs

Marketing Strategy - Contrary to popular opinion, Boomer women aren't in denial about aging. Advertisers are. And the women they're supposed to be trying to connect with are getting annoyed.

Almost three in four global marketers still unaware of full GDPR implications

by Sarah Vizard @ Marketing Week

The new European data laws are set to come into effect in just nine months time but one in four marketers are still only in the planning stage of ensuring compliance.

The post Almost three in four global marketers still unaware of full GDPR implications appeared first on Marketing Week.

Intro to Cranial Electrical Stimulation / GSRtDCs

by Jake @ Marketing Strategy – White Dove Global

The post Intro to Cranial Electrical Stimulation / GSRtDCs appeared first on White Dove Global.

Thomas Barta: Marketers must stop being digitally naïve

by Thomas Barta @ Marketing Week

The label 'digital' makes marketers throw all leadership rules overboard. They shouldn’t.

The post Thomas Barta: Marketers must stop being digitally naïve appeared first on Marketing Week.

The Skincare Market in China

by Gentlemen in China @ Marketing China

China is fast becoming in the next few years the largest market in terms of cosmetics and especially skin care of the world. Despite the slowdown in the country’s growth, the beauty products sector has seen a total increase of 5% over the last ten years. Demand and beauty trends keeps evolving offering businesses a […]

The post The Skincare Market in China appeared first on Marketing China.

2 Quick Tips – Marketing

by Jake @ White Dove Global

Quick Tip #1- Stop Saying Quantum this, Quantum that, Quantum, Quantum … Quantum. Unless you are a quantum physicists and/or is specifically asked about how the technology relates to Quantum Physics, why set yourself up to fail, or trip over your own words, why make your introduction and explanation of what YOU DO, more complicated than it has to be? […]

The post 2 Quick Tips – Marketing appeared first on White Dove Global.

McGraw-Hill Education

by Magda Adamska @ BrandStruck

Category: Education & art – educational resources; Media & entertainment – publishers Owner of the brand: Apollo Global Management, LLC Key competitors: Pearson, Kaplan, Cengage Learning, Houghton Mifflin Harcourt

Artykuł McGraw-Hill Education pochodzi z serwisu BrandStruck.

How Cancer Research UK is preparing for GDPR

by Sarah Vizard @ Marketing Week

In the first of a new series on how marketers are approaching the new EU data regulations, we talk to Cancer Research UK about its preparations and the opportunities around GDPR.

The post How Cancer Research UK is preparing for GDPR appeared first on Marketing Week.

Instagram Marketing Strategy – Find a niche and run with it!

by Lindsay Halls @ Social Media & Digital Marketing Agency | OST

OST Marketing

Without an Instagram Marketing Strategy, your Instagram efforts are likely to reap no return. Now ,this is a fairly bold statement to make – and not always completely accurate – but let me explain myself… Instagram is awash with great visuals and content. If you’re a brand trying to post content purely for likes, based on the types of posts you like to see on Instagram yourself then, chances are, there are others who are posting content which is a lot prettier/more powerful/better produced/smarter than yours. Scroll through a number of popular feeds with thousands of likes and views and it will quickly become apparent why their visuals help drive engagement. For example, imagine this is my sandwich… Honey-glazed ham sandwich with a hint of mayo. #workinglunch #lessismore #lunch #Glasgow #artisan #artisanweek #plainsandwich A post shared by Cook Like A Man (@cook_like_a_man) on Feb 23, 2015 at 4:10am PST It may taste great, it may look pretty decent (the best I have had all week) and I may be able to put a pretty neat filter on it that makes it look like something that would catch my eye? However, a quick search on the popular #sandwiches tag on Instagram […]

The post Instagram Marketing Strategy – Find a niche and run with it! appeared first on Social Media & Digital Marketing Agency | OST.

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

Robin Bonn: Don’t miss out as agencies finally toughen-up

by Robin Bonn @ Marketing Week

Smart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.

The post Robin Bonn: Don’t miss out as agencies finally toughen-up appeared first on Marketing Week.

Amazon Whole Foods Survey: Price Drops Could Make Major Impact

by Anne Pilon @ AYTM

It’s only been a couple of months since Amazon announced plans to buy Whole Foods. But the internet mega retailer is already making changes, starting with a series of price cuts in Whole Foods stores in an effort to make … Continue reading

The post Amazon Whole Foods Survey: Price Drops Could Make Major Impact appeared first on AYTM.

Dove’s Emphasis on a Culture’s “Real Beauty”: A Comparative and Critical Analysis of American and Chinese Dominant Ideologies Revealed within Marketing Strategy (PDF Download Available)

Dove’s Emphasis on a Culture’s “Real Beauty”: A Comparative and Critical Analysis of American and Chinese Dominant Ideologies Revealed within Marketing Strategy (PDF Download Available)


ResearchGate

Official Full-Text Paper (PDF): Dove’s Emphasis on a Culture’s “Real Beauty”: A Comparative and Critical Analysis of American and Chinese Dominant Ideologies Revealed within Marketing Strategy

A New Year, a new… way to manage your twitter account?

by Chris Tynan @ Social Media & Digital Marketing Agency | OST

OST Marketing

Welcome back everyone, it’s only been a couple of weeks into 2017 and we have already seen some actions that have set the precedent of what will get an audience’s attention on social media. From NYE performances from both Mariah Carey and Robbie Williams causing a stir on both sides of the pond with audiences finding actions by the superstars (though for different reasons) to be both hilarious and horrifying. However, to more serious matters. As a new year kicks off, businesses everywhere are looking at opportunities for how to take their marketing (and in turn, their social media presence) to ‘the next level’ [I loathe this saying]. However, one such company who are currently riding the wave of a new tact of dealing with social media is Wendy’s – the American fast food outlet. The once standard run-of-the-mill, corporate social media account has since become the ‘bad boy’ of Twitter after a clash with a customer who questioned their motto on ‘fresh, never frozen beef’. In a short, but not at all sweet exchange, the Twitter Beef occurred, perfectly shown in a short video (below) by Anderson Cooper. Since then, Wendy’s has come up with a series of tweets […]

The post A New Year, a new… way to manage your twitter account? appeared first on Social Media & Digital Marketing Agency | OST.

How to Develop a Successful Business Growth Strategy

by Felicia Rosenzweig @ Prophet Thinking

Through market penetration and expansion, organizations can develop a business growth strategy that works in the long-term. Here’s how.

The post How to Develop a Successful Business Growth Strategy appeared first on Prophet Thinking.

Dove, please for the love of God, stop making videos and just make soap

Dove, please for the love of God, stop making videos and just make soap


The Daily Dot

Dove, please for the love of God, stop making videos and just make soap.

Market Research Platform AYTM Receives ISO 27001 Certification

by Astrid Phillips Mayer @ AYTM

          Market research platform AYTM (Ask Your Target Market) announced today ist has earned ISO 27001 certification, making it one of the first market research platforms to do so. The certification is for the information security … Continue reading

The post Market Research Platform AYTM Receives ISO 27001 Certification appeared first on AYTM.

The Best of Global Digital Marketing in Warsaw, Poland

by Best Marketing @ Best Marketing

26th April 2016 In cooperation with NoNoobs.pl

What Counts as a Video View?

by admin @ Green Buzz Agency

Video views are one of the most important metrics to video marketers. But, Facebook, Instagram and Youtube all have different definitions of a view.

The post What Counts as a Video View? appeared first on Green Buzz Agency.

Coca-Cola

by Caroline Federico @ Social Media Marketing

  One company that has achieved social media maturity is the Coca-Cola Company. Their innovative thinking has abled them to keep their traditional look, while adding a modern flare. Coca-Cola has achieved social maturity because they have worked hard to … Continue reading

FinTech, the Incredible Growth of P2P (Peer to Peer) in China

by Gentlemen in China @ Marketing China

Internet and new technologies have allowed China to have a wider vision and openness on its environment. Social networks today also facilitate P2P transactions (peer-to-peer) by allowing a better match between supply and demand, which was not feasible before. We are in an era where the adoption of the smartphone by a majority of the […]

The post FinTech, the Incredible Growth of P2P (Peer to Peer) in China appeared first on Marketing China.

How To Market Vitamins & Health Supplements in China

by Benji @ Marketing China

China consumed over CNY 109 billion (US$16.3 billion) of vitamins and dietary supplements (VDS) in 2015, with an 8% increase over 2016, this is a result of increasing disposable incomes and increasing health awareness of almost every segment of the rising Chinese urban, middle class. Indeed there are now over 350 million ‘middle class’ consumers […]

The post How To Market Vitamins & Health Supplements in China appeared first on Marketing China.

The Best of Global Digital Marketing in Taipei, Taiwan

by Best Marketing @ Best Marketing

9th December 2016 

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

The Concept Stadium welcomes international JCI speakers to their offices

by maria @ the Concept Stadium

Debate Champions Keira Keogh & Adrian Corcoran train the Concept Stadium team   The Concept Stadium, marketing partners of Junior […] Read more

New: Join ReferralCandy’s Affiliate Program And Get Rewarded!

by Raúl Galera @ Word-of-Mouth and Referral Marketing Blog

We have been talking about the importance of word-of-mouth marketing for years, helping thousands of ecommerce stores across many industries make over $55,000,000 USD in referral sales (and counting!) Finally, we have now decided to start our own program. If you love ReferralCandy as much as we do, here’s a good opportunity to get rewarded […]

The post New: Join ReferralCandy’s Affiliate Program And Get Rewarded! appeared first on Word-of-Mouth and Referral Marketing Blog.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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