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Dove Pro Age Campaign

Case Study

by ear5344 @ Erin Rogers

This past week our assignment for Comm class was to do a case study. At first, I wasn’t quite sure what all this would entail, but we were given a long list of all of the requirements. This was also the first project we were assigned partners and my partner was Chase. The first night … Continue reading Case Study

Commentaires sur Pampers Village, an online community for parents par Les femmes consomment différemment durant leur grossesse | Womenology - Gender marketing lab

by Les femmes consomment différemment durant leur grossesse | Womenology - Gender marketing lab @ Commentaires pour Womenology

[...] Pampers a, précisément pour cette raison, créé son propre site à destination des mères, Pampers Village : il propose des contenus pratiques et des espaces de discussion, à la manière d’une [...]

ASOS Releases Fashion Collection for Hotel Indigo Properties

by Sheila Shayon @ brandchannel:

IHG's chic Hotel Indigo produces a fashion collection with ASOS that reflects its local style

The post ASOS Releases Fashion Collection for Hotel Indigo Properties appeared first on brandchannel:.

How Nature’s Recipes Can Solve Your Marketing Problems – Part 1

by Tom Wanek @ Business-Building Principles for Main Street Business Owners

In 1941, Swiss engineer, George de Mestral invented Velcro after he got the idea for the fastener after examining the burrs that stubbornly stuck to the fur of his dog. Velcro is a practical application of biomimicry – a new science which studies nature’s ingenious solutions and then copies these ‘recipes’ to solve human problems. […]

Dove Pro-Age Video: "Beauty has no age limit." | Jaya Savannah, Holistic Business Guru

Dove Pro-Age Video: "Beauty has no age limit." | Jaya Savannah, Holistic Business Guru


Jaya Savannah

This age-positive television commercial was banned in the US for showing too much skin. It's hard for me to believe that the FCC pulled the plug on this tasteful bit of nude realism, while permitting so much of the other trash that is on TV. What do you think? I think it's fabulously refreshing and nicely done. I'd like to see more beauty ads using realistic models.

Innovation must create an original and special relationship by being closer to the women

by aufeminin @ Womenology

Meet Dr. Marcel Saucet, Marketing, associate professor and researcher at the University of San Diego. He heads LCAconseil.net laboratory, expert advice in marketing innovation. What do you think are the most promising innovations aimed at women sectors? Cosmetics: During the …

Continuer la lecture

The post Innovation must create an original and special relationship by being closer to the women appeared first on Womenology.

Dove Pro-age Campaign | Music Jinni

Dove Pro-age Campaign | Music Jinni


musicjinni

View and download Dove Pro age Campaign in HD Video or Audio for free

Vitamin W Interviews Holly Buchanan

by Holly Buchanan @ Marketing to Women Online

Recently I talked with Amy-Willard Cross about the problems with stereotyping women in advertisements. We discussed The Buchanan Test and why so few commercials can pass this simple test for stereotyping women in your ads. "While the advertisements of some...

From Curly Sue to Poker Straight: Ways to Permanently Straighten Hair

by Amanda @ Dove Pro Age

It is an age old tale – women with curls and waves long for flowing, straight hair. There are a variety of ways to achieve permanently straight hair . In today’s world, any woman can walk into nearly any grocery or department store to purchase a flat iron for $20. For women with thick, curly […]

The post From Curly Sue to Poker Straight: Ways to Permanently Straighten Hair appeared first on Dove Pro Age.

Bravo to Dove's Pro-Age Models!

Bravo to Dove's Pro-Age Models!


Fabulous After 40

Dove is boldly challenging the "only-young-is-beautiful" stereotype. The campaign, called Pro-age, features real 50+ plus women tastefully un-covered, wrinkles, grey hair, curves and all.

Rethinking the way we make houses: Mitchell Joachim on the ultimate treehouse

by noreply@blogger.com (Stefaan Vandist) @ Cause Encounters

The great vision and architecture of Mitchell Joachim on 'growing houses'.
Innovation starts with people who dare to swim upstream, and Mitchell Joachim is definately one of them.
Here he argues that 'sustainability' (as a word) is not ambitious enough. He prefers talking about social ecology. Makes sense. Check the video and find out why.


Check here one of his first talks to be found on the web on his 'ultimate three-house: 'leaving the heat-beat-and treat-logic, and transfer to 'growing a house'.




Find here his 10 minutes TED-talk where he also introduces the meat-house:

Dove: Real Beauty Campaign

by ear5344 @ Erin Rogers

  Owned by Unilever, Dove is a company that sells beauty products, selling soaps and shampoos. In 2004, they launched a campaign that is still going on today. The campaign is called The Real Beauty campaign and targets women and the way they view themselves. Their first phase were billboards and magazine advertisements featuring pictures … Continue reading Dove: Real Beauty Campaign

Coca-Cola Renew: “We Are Coca-Cola—And So Much More”

by Dale Buss @ brandchannel:

#CocaColaRenew US corporate branding campaign celebrates its brands and people

The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.

Building Your Business Online Through Referrals and Recommendations

by admin @ Baer Performance Marketing – Green Bay, WI

Blog post by: Drew Rhodes, Baer Performance Marketing Intern   Relationships in business mean everything, and today, technology can further build and strengthen those relationships. Consumers are placing an increasing amount of trust in what they read online. First impressions are being made through profile pictures and social media advertising, and after a quick peek […]

The post Building Your Business Online Through Referrals and Recommendations appeared first on Baer Performance Marketing - Green Bay, WI.

The Sexy Aging Black Woman in US Advertisements: From Aunt Jemima to the Pro-Age Campaigns

The Sexy Aging Black Woman in US Advertisements: From Aunt Jemima to the Pro-Age Campaigns


SpringerLink

In US advertising history, older African American women’s bodies have been used to sell domestic products through the hypervisibility of the black Mammy. Thus, mid-life black womanhood is often presen

The Importance of Brand Awareness

by admin @ Baer Performance Marketing – Green Bay, WI

Blog post by: Drew Rhodes, Baer Performance Marketing Intern What is brand awareness? Investopedia defines it as the “extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Brand awareness is important when launching new products and services, and it drives consumers’ decisions when differentiating […]

The post The Importance of Brand Awareness appeared first on Baer Performance Marketing - Green Bay, WI.

Vitamin W Interviews Holly Buchanan

by Holly Buchanan @ Marketing to Women Online

Recently I talked with Amy-Willard Cross about the problems with stereotyping women in advertisements. We discussed The Buchanan Test and why so few commercials can pass this simple test for stereotyping women in your ads. "While the advertisements of some...

Dove Does It Again with Pro-Age Ads | About-Face

Dove Does It Again with Pro-Age Ads | About-Face


About-Face

Oh Dove, how you woo us. In the latest series of ads meant to motivate women to buy products based on positive feelings about themselves, Dove has created a truly sassy commercial for Pro-Age, a li…

How to become a change agent? (3) The Golden circle starting with "WHY"

by noreply@blogger.com (Stefaan Vandist) @ Cause Encounters

The golden circle of Simon Sinek (@simonsinek) is probably the best tool to map the 'business know-why' that I've seen so far. This is the slideshow we used to turn it into an exercise to apply the golden circle to our own individual sustainable entrepreneural projects @recentre, Maastricht (Milk the green cow)

A more complete set of guerilla techniques for 'change agents' will follow soon (ca. 24th of June)

"You Are the Solution" Forum 10.03.09

by Ms. Genevieve @ The Little Birdie with the Big Mouth

"You Are The Solution" Forum Presented by The Black Star Community PTA and the League of Black Parents The solutions to problems in the Black community are not outside of the Black community. The solutions are not in what we say, but in what we do. You are the solution!...

Why Your Customers Abandon Online Shopping Carts

by Michele Miller @ Business-Building Principles for Main Street Business Owners

This article originally appeared on GrokDotCom. I go into the garage for a hammer. On my way back into the house, I stop for a cold drink and remember that the kitchen trash needs to be taken out for tomorrow’s collection. Dropping the can at the curb, I turn and notice that the landscaper forgot […]

Commentaires sur Women and make-up par HIEN BERTRAND

by HIEN BERTRAND @ Commentaires pour Womenology

Très bon article. Je prepare une memoire de fin de cycle sr la representation sociale du maquillage chez les femmes. J'aimerais bien avoir des articles ou des references sur le sujet. Merçi à tout ceux qui voudrons bien m'aider.

FREE (((HUGS))) Today!!

by Ms. Genevieve @ The Little Birdie with the Big Mouth

Today is Free Hugs Day! So here's a BIG (((HUG))!! Did ya feel it?? :-) Ya know, I've always loved the spirit behind this campaign, but I, personally, could be a bit prone to running and freaking out if a stranger comes up on me trying to give me .......

Q&A with Dove's pro-age model - Dare to be Fabulous

Q&A with Dove's pro-age model - Dare to be Fabulous


Dare to be Fabulous

Dove is getting it right by spotlighting women with curves and lines and character…. who aren’t rail thin and sixteen years old… and defining them as beautiful. Because, indeed, the ARE! It’s about time advertising got it. My local paper, the San Francisco Chronicle, featured a Q& A with their … Continue reading

What I’m Reading (And Writing. And Eating.)

by Virginia @ Virginia Sole-Smith

First, a little book update: Last week, I reached that stage of research where you (or at least I) start to despair that none of it is making any sense and everything I thought I knew was wrong. I’ve been exploring lots of disparate threads, having conversations with all kinds of eaters, and was not yet seeing [...]

A LIFE-LONG DREAM REALIZED: VOLUNTEERING WITH THE BIG FIVE IN AFRICA by Melissa Haynes

by admindtbf @ Dare to be Fabulous

I turned down the job and dared to do what I had wanted to do my entire life. A spark of passion that was ignited in kindergarten while daydreaming within the pages of National Geographic magazine - I would go to South Africa and save the animals.

Continue reading

The post A LIFE-LONG DREAM REALIZED: VOLUNTEERING WITH THE BIG FIVE IN AFRICA by Melissa Haynes appeared first on Dare to be Fabulous.

Is Your Marketing to Women Judgemental?

by Holly Buchanan @ Marketing to Women Online

This is not an expression you ever want to see on your financial professional's face, especially if you are a woman. Want to turn a woman off? Want to make her feel unsafe? Want to make her instantly dislike you?...

Taste the Waste

by noreply@blogger.com (Stefaan Vandist) @ Cause Encounters

Taste the Waste - Trailer from bosrtv on Vimeo.



Seems to be a promising documentary that will be shown at the Dutch National television: NED2, 16th of October; 9u30 and 17th of october, 23u00. When it comes to food spill, the movie shows us the astonishing numbers, the problems, the developments and possible solutions.

Dutch documentaries are often hurricanes. This reminds me of 'here comes the sun', or 'waste equals food' (Tegenlicht/ VPRO), and what revolution they were for the cradle-to-cradle awareness in Holland, and how they kickstarted a new way of thinking.

More to be found at the documentaries website: tastethewaste.nl/

Turning Back the Clock

Turning Back the Clock


Oprah.com

Mature women share the real secret to looking and feeling youthful. Plus, six things ladies over 40 should never wear.

Dove targets older women

Dove targets older women


CosmeticsDesign.com USA

First of all Unilever's Dove brand was used to target everyday women of all shapes, sizes and ages. Now the company is fine-tuning its marketing campaign to tap into the 50-plus age group.

Why Volkswagen's 2013 Super Bowl Ad MIsses the Mark, Especially With Women

by Holly Buchanan @ Marketing to Women Online

Let me start by saying I think Volkswagen's advertising is brilliant. I've written about their TV commercials many times on this blog with nothing but praise. Their advertising is full of real people we can all relate to, and is...

Aging Gracefully

Aging Gracefully


Martha Stewart

Martha chats with some of the "real" women featured in the advertising campaign for Dove's Pro-Age beauty care collection.

Luxury & sales force: learn to manage brand ambassadors

by aufeminin @ Womenology

Of the top fifteen international luxury brands, seven are French. French brands represent 25% of the world market in luxury personal assets (fashion, accessories, perfume, watches and jewellery), or 212 billion euros (Cabinet Bain & Company – 2012). (1) In …

Continuer la lecture

The post Luxury & sales force: learn to manage brand ambassadors appeared first on Womenology.

Marketing Veterinary Services to Women

by Holly Buchanan @ Marketing to Women Online

Recently, my 13-year-old lab mix had a bout of pancreatitis. She was in the vet for two days. During that time, I had to give a presentation to a health care company about marketing health care products and services to...

Pecha Kucha Maastricht in Hasselt was great!

by noreply@blogger.com (Stefaan Vandist) @ Cause Encounters

Already some weeks ago, the 20th of May, I was the first to provide a talk on my work in the Pecha Kucha line-up at Hasselt. I chose to be the first so I could enjoy the rest of the show in a relaxed way. And I was really surprised by the quality of the talks. Moste were fresh, very passionate innovative and powerful. Not arty-farty or fluffy.



The most charming talk of the evening was without any doubt Astrid Vyt (the youngest participant) who talks about her own ecodesign brand Bombasj, and how she keeps big memories on big moments like festivals alive.

Then there was Nik of Pantopicon inviting the audience trough a stroll in his hometown Hasselt, igniting people's imagination on how particular things would be in the future.

I also appreciated the talk of Jan Keymis on why to 'go down' instead of going up in architecture. It provided the audience with some amazing images and ideas on how to rethink the way we live.

Next interesting talk was Evert-Jan De Kort on his passion for chocolate and his invitation to rediscover Chocolate as it was initially intended.

I also did like Rob Van Ackers view on Africa as a continent with people that are surpisingly resilient towards unplanned events. He argues that the best survival kit is not a set of tools, but the right mentality between your ears.

When it comes to mine, I talked about how to fool the brain for sustainability. The Captain Spock versus Homer Simpson-thing. As you can see, the strickt timing and fast tempo of the format is really killing me again.

Many more interesting talks are to be found on the website. Thanks again to Nik Decrock of Creative Class for the excellent organisation of this event.

Commentaires sur Women and men’s divergent opinions about women’s stockings par Jean André SIMON

by Jean André SIMON @ Commentaires pour Womenology

Vieille expérience, devrai-je dire, suite à celle d'Arnaud... J'ai 60 ans. J'ai grandi dans un monde très féminin et n'ignore rien des "petits secrets" de nos compagnes. La "virilisation" n'a jamais eu prise sur moi. j'en suis à détester résolument les horribles "machos" et tous les codes vestimentaires auxquels ils se croient astreints. C'est un spectacle atroce de constater, des années plus tard, qu'on a pu apprendre aux uns à "faire le marlou" et aux autres à "faire la minette..." On se cache derrière des prétextes : Des femmes d'âge très avancé m'ont dit "je ne peux pas faire ceci ou cela parce que je suis une femme." Prétexte ridicule. Ailleurs, de vieux mecs bien racornis ont pu dire que "les larmes, c'est pour les filles." Il est vrai que, exacerbant le sens tactile, le port du nylon ajoute une touche certaine de sensualité. J'en porte depuis 50 ans. Dès que mes grandes sœurs devinrent femmes et m'invitèrent à partager ces subtilités. Comme elles. Ainsi, j'ai pu apprendre de l'intérieur ces petits bonheurs tactiles, subtils, ces expressions très sensuelles - agréables et confortables, ma foi ! - en portant à l'instar de celles à qui ce serait réservé ces "mises en conscience" de notre être. Sans d'autre part qu'il y ait trouble, dérapage, excès... JA S.

If Hair Smells Burnt, You Might Have Heat Damage

by Amanda @ Dove Pro Age

When it comes to hair, the experts always say that it’s best not to use your heating tools too often. They damage your hair, causing it to dry out and break. The recommendation is always to let your hair air dry or dry as much as you can in a towel, then blow dry. Those […]

The post If Hair Smells Burnt, You Might Have Heat Damage appeared first on Dove Pro Age.

No More Wire Hangers: South Dakota Fights Back

by noreply@blogger.com (joh) @ Modern women and Society

In 1973 the case of Roe Versus Wade resulted in the legalization of abortion in America, for whichever reason a woman chooses, up until the point where the fetus becomes viable. Since its legalization in 1973, the topic of abortion has been the focus of much controversy, dividing Americans as either “Pro-Life” or “Pro-Choice;" a "Pro-Choice" rally is pictured to the right. Although the Roe V. Wade verdict has always been met with fanatical opposition, in recent years there has been a major push to bring back the extreme abortion ban, especially now with the elections just around the corner. Last year, the state legislature in South Dakota proposed a bill to outlaw abortion in the state, with no exceptions for rape, incest, or a woman’s health; and only allowing abortion to save the pregnant woman’s life. The 2006 ban was barely defeated, with just a 54 to 46 percent margin; and now, after a few minor revisions, South Dakota law- makers have reintroduced their proposal for this both dangerous and unconstitutional statewide ban.

The South Dakota abortion ban has outraged reproductive rights and civil liberties groups across the state. Led by Planned Parenthood, which runs the only abortion clinic in South Dakota, the Campaign for Healthy Families is doing everything in their power to overturn this ban. In the last six weeks more than 1,200 volunteers have petitioned more than 38,000 signatures from every county in the state, double the signatures needed to have voters repeal the ban. One of the major lobbyists for the South Dakota abortion ban is Leslee Unruh, founder of the Abstinence Clearinghouse, a national group based in Sioux Falls, South Dakota that advocates abstinence until marriage. Unruh, who is pictured here with First Lady Laura Bush, has received direct funding from the Bush administration, most significantly in 2002, when the Congress gave the Clearinghouse $2.7 million for their "Abstinence Only" campaigns. William Smith, vice president for public policy of Sexuality Information and Education Council of the United States says, "If you follow the money, there is no other conclusion: Our tax dollars financed the South Dakota anti-choice lobby."

In early 2005, Unruh worked with South Dakota legislature to “set aside politics” and provide scientific and medical evidence to help end the abortion debate. In what was supposed to be a strictly scientific analysis of evidence, 10 of the 17 governor-selected members of the committee were well known abortion opponents, including Unruh’s own husband; as well as other experts whose work has also been published on the National Right to Life Committee website, a major “pro-life” organization. Among many ludicrous findings, the Committee concluded that abortion traumatizes and exploits women, and that abortion providers have a legal duty to the unborn, not to the pregnant woman. Leslee Unruh continues to manipulate and misuse scientific evidence to support her claims, ultimately misguiding and harming women who could potentially benefit from having this procedure.

In South Dakota the consequences of a statewide abortion ban would be devastating. On the poverty stricken Rosebud Indian reservation in South Dakota, pictured to the left, 80 percent of female high school seniors report having been raped. Nichole Witt of the White Buffalo Calf Woman Society, the reservation's shelter for women, says, “Control over our bodies is being decided by white men who have no concept of our lives here as Indian women. We have children, young girls, being molested and raped by their family members.” Witt explains that these Native American women do not have the resources to travel long distances to an out of state abortion clinic. While banning abortion in South Dakota may satisfy the wishes of “pro-life” conservatives, it will increase the number of unwanted children being born into the Native American community. Although Native Americans make up just 8 percent of the state's population, an astonishing 56 percent of children in South Dakota state care are Native American.

The South Dakota abortion ban poses a huge threat to the safety and health of women in America. In a country where almost half the teenage population is sexually active and almost 16 percent of sexually active teens report using no form of contraception, abortion is necessary. If our government proceeds to fund abstinence campaigns instead of safe sex education, teenagers will continue to have unprotected sex and the rate of unwanted pregnancy will rise. Unfortunately, our society is not perfect, and accidents do happen. A South Dakota doctor says, "By the nature of being adolescents, they are the ones more inclined to take risks. They are in a position where unwanted, unplanned pregnancy has the ability to most greatly affect their lives." Until we find a way to effectively reduce the amount of unwanted pregnancies in our country, abortion must be a legal and available service. The doctor, who flies to South Dakota once a month to provide abortions for South Dakota natives, warns, "Women with resources will get safe abortions. It's these young women who will try to end their pregnancies in dangerous and unhealthy ways."

Although South Dakota is just one small state, those who oppose the ban believe that if it is not defeated on a state level, it will inevitably make its way to the U.S Supreme Court. Sarah Stoesz, CEO of Planned Parenthood in South Dakota, North Dakota, and Minnesota explains, “This is about an ill wind that is beginning to blow in South Dakota and will ultimately blow across the country unless stopped. A Win in this state will advance our movement for reproductive rights to the next level, and change the current politics of the country."

The #1 Thing You Forget In Your Marketing Budget

by Michele Miller @ Business-Building Principles for Main Street Business Owners

  Type “marketing budget template” into a search engine and you’ll find several examples, from the most basic to impressively detailed. But 99 percent of the time there’s one important line item missing – your Cost of Occupancy.   Cost of Occupancy = Yearly Rent or Mortgage   Your yearly cost of rent or mortgage […]

4 Things That Will Improve The Checkout Experience

by Michele Miller @ Business-Building Principles for Main Street Business Owners

Just because your customer is making a purchase in your retail location doesn’t mean you should relax at the cash register. Every moment she spends with you is an opportunity to improve your image and deliver a memorable customer experience. Here are 4 things you can do at low-or-no-cost: Clean off your counter and give […]

Charlieissocoollike: Stop procrastinating!

by noreply@blogger.com (Brian Cormier) @ Brian Cormier's Blogtastic World!

Dove Pro-Age Women

Dove Pro-Age Women


Advertising for Adults

Dove is continuing the Campaign For Real Beauty with the launch of Pro-Age, recently promoted in a TV commercial featuring four women in their fifties and sixties from Chicago, London and Berlin. T…

Best of BISJ: How do you rationalize yourself out of your weight loss work?

by Stephanie Quilao @ Back in skinny jeans

Best of Back in Skinny Jeans: Originally posted October 30, 2007 ----------------------------------- The beginnings of weight loss programs are always filled with enthusiasm, commitment, and diligence because you are intoxicated with the idea of getting back into your skinny jeans...

Commentaires sur Professional women, a perfect target for the fashion industry par RAZANABELONORO Fanja Rahasivelo

by RAZANABELONORO Fanja Rahasivelo @ Commentaires pour Womenology

Merci bien pour l'article, une chose est sure, c'est que l'habit fait toujours le moine, autrement dit on doit toujours faire attention à ce qu'on porte dans le milieu professionnel.

Marketing Veterinary Services to Women

by Holly Buchanan @ Marketing to Women Online

Recently, my 13-year-old lab mix had a bout of pancreatitis. She was in the vet for two days. During that time, I had to give a presentation to a health care company about marketing health care products and services to...

Which Flat Iron Plate Width is Right For You?

by Amanda @ Dove Pro Age

If you’re like 95% of most women, and even some men, then you use a flat iron. If you fall into that 5% category of women with perfect, or curly hair, then just know that everyone is envious of you, and its time for you to stop reading this. What most people don’t realize is […]

The post Which Flat Iron Plate Width is Right For You? appeared first on Dove Pro Age.

“Without the internet, I wouldn’t be the woman that I am today”

by aufeminin @ Womenology

A meeting with Capucine, the creator of the blog Babillages How did you think of the idea to create Babillages? I was 19 and a student in communication and journalism. I started my first internship in women’s press, mainly in …

Continuer la lecture

The post “Without the internet, I wouldn’t be the woman that I am today” appeared first on Womenology.

FIVE QUESTIONS / For Wendy Katzman / Beauty doesn't always have to fade with age

FIVE QUESTIONS / For Wendy Katzman / Beauty doesn't always have to fade with age


SFGate

FIVE QUESTIONS / For Wendy Katzman / Beauty doesn't always have to fade with age Katzman, who stands 5 feet 9 inches, with haunting blue-gray eyes; soft, naturally gray curls; and a regal persona, was "discovered" by a casting agent while relaxing in the sauna at the Dolphin Club in San Francisco. In December 2005, Katzman went to New York, where she was shot in the nude by celebrity photographer Annie Leibovitz for Dove's Pro-Age ad campaign, which is designed to create a more positive view of women and aging. Katzman's image now graces billboards in Times Square in New York City and on Highland Avenue in Hollywood. People on the street recognize her through her appearances on "Oprah," the "Today" show and "Entertainment Tonight." Born and raised in Houston, Katzman earned a bachelor of science degree in physical therapy from the University of Texas in Galveston in 1973 and a doctorate in physical therapy science from the UCSF/San Francisco State graduate program in physical therapy in 2005. Lauren, 28, who is in law school at Rutgers University in New Jersey, and Molly, 24, who is working on her English degree at Portland State University in Oregon. Katzman works full time at UCSF and runs exercise classes for older women to improve their posture and physical function. Katzman's own fitness regime includes yoga, stair-climbing and swimming in the icy waters of the San Francisco Bay three times a week. Clearly, the purpose of the shoot was to show older women in all their glory; to show our aging bodies.

Beauty and sensuality are significant assets in the job market

by aufeminin @ Womenology

For some decades, studies have shown that people who are considered to be physically beautiful are at an advantage in a number of areas, both private and professional. Three recent books confirm this trend by showing that beauty has become …

Continuer la lecture

The post Beauty and sensuality are significant assets in the job market appeared first on Womenology.

What CrossFit Can Teach You About Cult Branding

by Michele Miller @ Business-Building Principles for Main Street Business Owners

CrossFit is a fitness lifestyle that has taken the world by storm over the last few years.  In some ways, it’s a throwback to old-fashioned fitness, using moves that incorporate cardio activity with strength training moves like pull-ups and push-ups.  From garage set-ups to larger spaces, CrossFit “boxes” (as CrossFitters like to call them) are […]

Learning to serve your list

by Mary Charleson @ Five-Minute Marketing

Way back early in my career I worked at an urban weekly newspaper called the Georgia Straight. At a time when it was just barely becoming respectable earning agency advertising business despite a classified section jammed with questionable services being offered, the young group of “hip urban socialites” that worked there prized their status on […]

Best Flat Irons & Hair Straighteners Reviewed

by Amanda @ Dove Pro Age

Growing up, I had to deal with thick, frizzy hair. In the Georgia summers, that left me uncomfortable, sweaty, and feeling hideous. I remember always being picked on by boys. They used to even call me, “Cavegirl.” I was always jealous of the girls with naturally straight hair. I wanted my hair to look sleek […]

The post Best Flat Irons & Hair Straighteners Reviewed appeared first on Dove Pro Age.

How to become a change agent? (2) The Country clean-up project "Let's do it 2008"

by noreply@blogger.com (Stefaan Vandist) @ Cause Encounters

1) Watch this movie
2) Watch it again
3) Take a notebook
4) Write down the different steps in this project
5) Write down the key success components of the project
6) Now apply to your own

Real Time Chat

by ear5344 @ Erin Rogers

Yesterday around 5:30, my friend Mora and I decided to go visit Professor Nichols during her office hours. Upon arrival, we noticed someone else was already with her so we decided to wait. Little did we know we would be waiting a long time. As I sat there, I wondered what we would talk about, hoping … Continue reading Real Time Chat

#AFewGoodMen Twitter Party June 15, 2011

by Ms. Genevieve @ The Little Birdie with the Big Mouth

I have the great honor of moderating the #AFewGoodMen Twitter Party, hosted by my BFF Kesi Reed and her Phenomenal Not for Profit Healing Hands Healing Hearts, Inc. Kesi is launching her organization with an online event to honor and recognize four leaders of the African American community who are...

It Cost $2.5 Million to Keep My Child Alive (Slate.com)

by Virginia @ Virginia Sole-Smith

I’ve got a new piece up on Slate on how repealing the Affordable Care Act could impact families like mine (yes, even with employer-sponsored insurance). And it will do even more damage to poor families relying on Medicaid to pay for their children’s complex healthcare needs. A little background there: As part of their ACA repeal goals, Republicans want to convert Medicaid and [...]

How Nature’s Recipes Can Solve Your Marketing Problems – Part 2

by Tom Wanek @ Business-Building Principles for Main Street Business Owners

Examples of honest signaling in Main Street business: Michele recently wrote about Appelt’s Diamonds and its “Rock Solid Diamond Warranty,” which eliminates any and all customer objections to buying a diamond. Warranties and guarantees are unquestionably the most common examples of honest signals in marketing today. Here’s how Appelt’s warranty works: If your diamond chips, […]

The Healthy Size Debate

by Virginia @ Virginia Sole-Smith

Some Thoughts on What Makes a “Healthy Size.”I’ve been writing about the Health At Every Size movement for several years now. (Pictured above is a feature I wrote for Marie Claire in 2014; here are the archives of the body image blog I wrote for the now-defunct iVillage back in 2011.) And I’m revisiting it again this month because I’m writing the book’s [...]

The Best Vegan Dog Food – Gary Yourofsky

by admin @ FitTube

What is the best vegan dog food on the market today? Gary Yourofsky lets you know. . . V-Dog, great company, I highly recommend this product! V-Dog FTW!

FREE (((HUGS))) Today!!

by Ms. Genevieve @ The Little Birdie with the Big Mouth

Today is Free Hugs Day! So here's a BIG (((HUG))!! Did ya feel it?? :-) Ya know, I've always loved the spirit behind this campaign, but I, personally, could be a bit prone to running and freaking out if a stranger comes up on me trying to give me .......

#AFewGoodMen Twitter Party June 15, 2011

by Ms. Genevieve @ The Little Birdie with the Big Mouth

I have the great honor of moderating the #AFewGoodMen Twitter Party, hosted by my BFF Kesi Reed and her Phenomenal Not for Profit Healing Hands Healing Hearts, Inc. Kesi is launching her organization with an online event to honor and recognize four leaders of the African American community who are...

Is Your Marketing to Women Judgemental?

by Holly Buchanan @ Marketing to Women Online

This is not an expression you ever want to see on your financial professional's face, especially if you are a woman. Want to turn a woman off? Want to make her feel unsafe? Want to make her instantly dislike you?...

Link Ch. 5 – Beauty, Size & Age Part I: Dove’s Campaign for Real Beauty

Link Ch. 5 – Beauty, Size & Age Part I: Dove’s Campaign for Real Beauty


Living in a Media World

One issue that has stayed in my book Mass Communication: Living in a Media World has been the issue of beauty, size and age in magazine advertisements and editorial content.  Here is the first of t…

Dove Pro - Age Campaign - Vbox7

Dove Pro - Age Campaign - Vbox7


Vbox7.com

Гледай Dove Pro - Age Campaign, видео качено от ivailasofia. Vbox7 – твоето любимо място за видео забавление!

After 10 Years of Dove's 'Real Beauty', Others Are Starting to Catch On

After 10 Years of Dove's 'Real Beauty', Others Are Starting to Catch On


brandchannel:

10 years ago, Dove launched its Campaign for Real Beauty—a global effort that set out to spread positivity among women, young and read more:

[Review] BaBylissPRO Nano Titanium-Plated Wet-to-Dry Ultra-thin Straightening Iron

by Amanda @ Dove Pro Age

Sick of struggling with the long ritual of blowing drying your hair and then straightening it? Do you want to make your daily routine quick and easy while producing the exact results you normally only see from a hair salon? Then you should consider looking into the BaBylissPRO Nano Straightening Iron. Between several top-of-the-line features, […]

The post [Review] BaBylissPRO Nano Titanium-Plated Wet-to-Dry Ultra-thin Straightening Iron appeared first on Dove Pro Age.

Cleaning Your Flat Iron

by Amanda @ Dove Pro Age

Flat irons have become an easy to use, everyday item for styling hair. We wash our hair regularly, but how often do we think about cleaning our flat iron? Whether using a flat iron which can be used on wet hair or a flat iron solely used on dry hair, they can accumulate minerals from […]

The post Cleaning Your Flat Iron appeared first on Dove Pro Age.

Is there opportunity lurking in that mailbox?

by Mary Charleson @ Five-Minute Marketing

While I’m a huge believer in social media as a great outreach and engagement tool, I happen to think that your physical mail box, while increasingly lonely these day, might be strategically an opportunity right now. Simply put, your online email and social media feeds are getting jammed, and you mailbox is empty. Empty except […]

Commentaires sur « Facing the future »: the new issue of Marketing par Lho

by Lho @ Commentaires pour Womenology

Article très intéressant. Merci de nous faire partager ce type d’évènement. C'est très rafraîchissant!

How to Figure Out Your Advertising Budget in 3 Easy Steps

by Michele Miller @ Business-Building Principles for Main Street Business Owners

Last time we took a look at how your Cost of Occupancy should be included as part of your marketing and advertising budget. Are you still wondering exactly how to figure out what your ad budget should be? Here’s an easy, three-step process for determining your ad budget:   1)  Budget between 10 and 12 […]

Commentaires sur Dement, lingerie with magnetic powers par Coralie

by Coralie @ Commentaires pour Womenology

Depuis le temps qu'on les attendait. Bravo pour cette idée innovante. Dommage que le prix reste si élevé.

Dove ProAge Ad:  We Can't Show This on TV?????

Dove ProAge Ad: We Can't Show This on TV?????


The Little Birdie with the Big Mouth

Dove is launching a new head-to-toe line up for mature women aimed to abandon the notion of anti-age, and celebrate and embrace age with all its ups and downs. This has become a part of Dove's Campaign for Real Beauty, currently airing several different parts of the campaign. Or not...

How to Take a Risk in Business Without Being Risky

by admin @ Baer Performance Marketing – Green Bay, WI

Blog post by: Drew Rhodes, Baer Performance Marketing Intern   In business, you have a product or a service, and your goal is to differentiate yourself from competitors in your market. If your market is crowded, and you, as a business, are repeating the same selling points as your competitors, your business will get lost […]

The post How to Take a Risk in Business Without Being Risky appeared first on Baer Performance Marketing - Green Bay, WI.

Commentaires sur Lighter options, the true stars of women’s kitchen cupboards par Horak

by Horak @ Commentaires pour Womenology

Votre analyse est très réaliste, j'ajouterai que les hommes sont aussi aujourd'hui la cible des marques, car eux aussi adhèrent de plus en plus à une attitude similaire ; zéro coca est adressé aux hommes avec un packaging noir qui se voudrait plus" viril" et ainsi compréhensible pour un consommateur masculin, ne voulant inconsciemment ne pa s'assimiler au "light" ciblé et dans les moeurs associé aux femmes. Cet élargissement des gammes de produits va plus loin, la santé devient un soucis des marques exploité d'une manière incroyable, les produits bio sous célophane...les produits facilitant le transit ( bifidus et autres, sans sel à x% pour le cholesthérol etc.. Le consommateur est noyé par une myriade de profuits alimentaires qui prodiguent des messages de santé qui peuvent être malheureusement faussés comme vous le mentionnez, le chocolat sans sucre ne stipule pas que les glucides sont remplacés par des lipides! A quand un contrôle nutritionniste averti, mettrait en garde, ou exigerait une information plus limpide ?

It’s For More than Straightening: Flat Iron Hairstyles

by Amanda @ Dove Pro Age

[IMG VIA: Marta Nørgaard via Flickr] We all love the flawless, straight, and frizz-free look a flat iron can provide. It’s a go to look for many women every day, as using the flat iron can be quick and easy for the morning routine. But, if you’re only using your flat iron to straighten your […]

The post It’s For More than Straightening: Flat Iron Hairstyles appeared first on Dove Pro Age.

On Carbs, Comfort and Kids

by Virginia @ Virginia Sole-Smith

This week, I’ve been interviewing parents of picky eaters, as well as a few adults who are themselves intensely picky. And there’s been an interesting moment in every conversation when I ask, “so, what do they eat?” Because almost every human, as it turns out, eats carbohydrates: Toast, pancakes, waffles, pasta, mac and cheese, bagels, pizza, some cereals, [...]

Commentaires sur Wine is no longer a man’s business par LE COZ

by LE COZ @ Commentaires pour Womenology

bonjour, "Deux concours dont les médailles décernées guident les décisions d’achat par les femmes mais mettent surtout en lumière le rôle des femmes dans le monde du vin." Seul le concours international Femmes et Vins du Monde, est celui qui met en lumière le rôle des femmes dans le monde du vin à travers ces 5 collèges de dégustatrices international ( c'est dans son règlement!) et c'est dommage pour un article intitlée "Le vin n’est plus réservé uniquement aux hommes", on ne cite que le créateur des Féminalises et pas Régine LE COZ, présidente fondatrice du 1er concours français des vins dégustés par les femmes 14 juin 2006, Femmes et Vins du Monde!!... Bien à vous, Régine LE COZ

New year, not so new diet trends.

by Virginia @ Virginia Sole-Smith

Ah, the first week of January. When my inbox overflows with press releases from weight loss companies, fitness experts and diet gurus, and even sober and reputable media outlets, like the New York Times, propose we all go on crash diets. (This year it’s op-ed columnist David Leonhardt telling us to go cold turkey on sugar for 30 days). [...]

Learning to eat on food stamps.

by Virginia @ Virginia Sole-Smith

By now, you may have read about last week’s USDA report on what low-income families buy with their food stamps (officially known as Supplemental Nutrition Assistance Program or SNAP benefits). Or more accurately, you may have read the initial media coverage which wrung hands over the amount of soda poor people are buying. (Not actually grocery carts full, as the photo suggested, [...]

Why Volkswagen's 2013 Super Bowl Ad MIsses the Mark, Especially With Women

by Holly Buchanan @ Marketing to Women Online

Let me start by saying I think Volkswagen's advertising is brilliant. I've written about their TV commercials many times on this blog with nothing but praise. Their advertising is full of real people we can all relate to, and is...

How to Move Beyond Female Stereotypes In Your Ads

by Holly Buchanan @ Marketing to Women Online

Why do so many marketing to women efforts fail? One word.... Stereotypes. When you stereotype the people in your ads, you end up with commercials that don't engage your target audience. Which is why I find it amazing that SO...

Commentaires sur Gender Marketing Encounters: Caroline Lamprecht par Julie Roger-Carel

by Julie Roger-Carel @ Commentaires pour Womenology

Quand on parle d'achat online, sur le mobile, l'intégration de la réalité augmentée devrait donner un réel élan aux ventes: la possibilité en quelques secondes d'essayer mon rouge à lèvre virtuellement...parfait!, et encore mieux, je partage mon 'portrait' et je demande l'avis de mes Fans!. Bref, bel avenir pour le maquillage 'online'.

Dove's Marketing Makeover - Baer Performance Marketing - Green Bay, WI

Dove's Marketing Makeover - Baer Performance Marketing - Green Bay, WI


Baer Performance Marketing - Green Bay, WI

In today’s society, commercials and advertisements are prevalent everywhere you look. Whether on the side of a moving bus or on late night television, advertising and the message behind it can resonate with millions of individuals worldwide. A great example of this can be seen in Dove’s “Campaign for Real Beauty” which started in 2004 …

Images of the Twin Towers in Cinema

by admin @ Living in a Media World

Reposted from Sept. 11, 2011. Before 9/11, the silhouette of the twin towers of the World Trade Center were one of the quickest ways movie makers had of establishing that we were looking at the NYC skyline.  Here’s a beautiful … Continue reading

How to Choose the Perfect Hair Straightening Cream

by Amanda @ Dove Pro Age

If you have very curly hair and enjoy it, then stop reading this immediately as it does not in any way pertain to you. If, however, you fall into the 95% of women who don’t have completely perfect hair, and need or want to straighten it, then by all means, please continue reading. Even though […]

The post How to Choose the Perfect Hair Straightening Cream appeared first on Dove Pro Age.

“Let Freedom Ring…” ‘I have a dream’ speech was 54 years ago today

by admin @ Living in a Media World

“And if America is to be a great nation this must become true. So let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York. Let freedom ring from the heightening … Continue reading

5 Ways to Communicate Better at Work

by admin @ Baer Performance Marketing – Green Bay, WI

Like many fields in today’s workplace, marketing is collaborative. If you’re employed by an agency, you will likely find yourself working very closely with colleagues. This provides an excellent opportunity to learn from others while expanding your skill set, but it’s possible you’ll hit a few bumps in the road. Differences in personality and the […]

The post 5 Ways to Communicate Better at Work appeared first on Baer Performance Marketing - Green Bay, WI.

"You Are the Solution" Forum 10.03.09

by Ms. Genevieve @ The Little Birdie with the Big Mouth

"You Are The Solution" Forum Presented by The Black Star Community PTA and the League of Black Parents The solutions to problems in the Black community are not outside of the Black community. The solutions are not in what we say, but in what we do. You are the solution!...

The Real Story Behind the Success of Dove's Campaign for Real Beauty

The Real Story Behind the Success of Dove's Campaign for Real Beauty


MarketingProfs

Marketing Strategy - Contrary to popular opinion, Boomer women aren't in denial about aging. Advertisers are. And the women they're supposed to be trying to connect with are getting annoyed.

5 Tips for Starting Your Internship off Right

by admin @ Baer Performance Marketing – Green Bay, WI

Applying for an internship? Smart decision! College internships help students develop valuable professional contacts and are a powerful addition to any resume. It will show you have experience in a specific field and that you put in the extra effort to gain this experience by juggling the position with school. With that in mind, there […]

The post 5 Tips for Starting Your Internship off Right appeared first on Baer Performance Marketing - Green Bay, WI.

Best of BISJ: How do you rationalize yourself out of your weight loss work?

by Stephanie Quilao @ Back in skinny jeans

Best of Back in Skinny Jeans: Originally posted October 30, 2007 ----------------------------------- The beginnings of weight loss programs are always filled with enthusiasm, commitment, and diligence because you are intoxicated with the idea of getting back into your skinny jeans...

OnDeck Canada Announces Strategic Partnership with Integrated Communications Firm, CASACOM

by Andrea Mancini @ Casacom

-2016-2017 campaign will engage, educate & empower […]

As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster

by Dale Buss @ brandchannel:

DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome

The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.

Dove: the perfect success story in advertising

by aufeminin @ Womenology

In 2004 Dove launched a ground breaking worldwide advertising campaign in the beauty industry. The brand created a new way to address their public which aimed to be “real” by getting rid of the complexes that beauty product consumers suffer from. …

Continuer la lecture

The post Dove: the perfect success story in advertising appeared first on Womenology.

Your killer media pitch

by Mary Charleson @ Five-Minute Marketing

This week I promised to follow up on the “marketing with media” theme, and offer a template for your killer media pitch. If you want to review last weeks post on writing effective subject lines to get editors attention (frankly the key to ensuring your pitch actually gets opened) you can link to it HERE. […]

Essence Magazine

by ear5344 @ Erin Rogers

After picking up an Essence magazine from a local Barnes & Nobles, I began to slowly flipping through the pages. The magazine was different than any other magazine I had read before; it was for African-American women. I could tell this right away due to the use of only black models. There were many other … Continue reading Essence Magazine

Dove's Pro- (not Anti-) Age Campaign

Dove's Pro- (not Anti-) Age Campaign


NPR.org

Women in Santa Monica, Calif., love Dove's older models in its latest "Real Women" ad series. The 60-something models, who show a lot of skin, follow a series that featured models in bras and panties with real-woman curves.

Looking back 10 years to the original iPhone’s introduction

by admin @ Living in a Media World

Today Apple is introducing their 10th anniversary iPhone along with other new products and upgrades. Here’s what I had to say ten years ago when Apple announced the iPhone.  How’s it hold up?  (For the record, it took me almost 5 years … Continue reading

When Nature Puts On The Really Big Show – Total Eclipse on the Prairie

by admin @ Living in a Media World

The total eclipse of the sun in Kearney, Nebraska this afternoon was absolutely stunning. You didn’t need any fancy equipment to see the images. Just look down and see the pinhole images provided by the trees. Lots of high school … Continue reading

Dove Pro-age Campaign - Vìdeo Dailymotion

Dove Pro-age Campaign - Vìdeo Dailymotion


Dailymotion

http://llamamelola.com

Best of BISJ: The Leather Jacket Metaphor: How flaws make us more interesting

by Stephanie Quilao @ Back in skinny jeans

Best of Back in Skinny Jeans: Originally posted April 24, 2008 ----------------------------------- Over at Comrade GoGo, I was writing a comment in reference to the notion that no one wants "problem people" aka people who are not perfect or acceptable...

Dove's pro-age campaign - All 4 Women

Dove's pro-age campaign - All 4 Women


All 4 Women

This Dove advertisement is a backlash against other beauty houses' 'anti-ageing' products and campaigns.The ad, which can be watched below, has caused quit

"Back in Skinny Jeans" The Book Will Be Out in July!

by Stephanie Quilao @ Back in skinny jeans

It's been ages y'all! But, I'm back to let you know some exciting news. You know that saying that it's better to be fashionably late than to not show up at all? Well, Back in Skinny Jeans, the book, based...

L’Oréal: a success story in international marketing to women

by aufeminin @ Womenology

Established in 130 countries across five continents, L’Oréal group’s international success represents an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation? How has the group won over women around the …

Continuer la lecture

The post L’Oréal: a success story in international marketing to women appeared first on Womenology.

UCSF Physical Therapist Shines in Dove's Pro-Age Spotlight

UCSF Physical Therapist Shines in Dove's Pro-Age Spotlight


UC San Francisco

From meeting Annie Leibovitz to appearing on <i>Oprah</i>, UCSF's Wendy Katzman reflects on what it's like to be a celebrity.

How beauty giant Dove went from empowering to patronising

How beauty giant Dove went from empowering to patronising


the Guardian

The £3bn toiletries brand was one of the first brands to embrace ‘femvertising’, but its body-shaped bottles have been roundly ridiculed. Can it repair the damage?

Need Results? Focus on Target Market before Creating Your Message!

by Chris Brown @ Branding and Marketing

So much of marketing activity is focused on creative. Making the “perfect” headline. Shooting the “perfect” photo. Revising the layout until it is “perfect” and rewriting copy until it is “perfect.” What if I told you there is NO PERFECT. 

The post Need Results? Focus on Target Market before Creating Your Message! appeared first on Branding and Marketing.

The story of stolpersteine lives on

by admin @ Living in a Media World

Last week I finally got to writing a blog post I got the idea for back in January from a series of e-mails I exchanged with my archaeology professor Dr. David Gradwohl.  The post looked at the ongoing story about … Continue reading

dove pro-age.

dove pro-age.


Advertsing

Dove is a well established beauty brand on the market, as part of it’s real beauty campaign it released its pro-age campaign. Aim: After carrying out a global survey they found that – 9…

Fall Marketing Internship Opportunity

by admin @ Baer Performance Marketing – Green Bay, WI

Baer Performance Marketing is a marketing firm representing national, regional, and local businesses. Our company offers a diverse and fast-paced environment for expanding professional skills and career development. Position Description: The marketing internship is a temporary position intended to provide undergraduate and graduate students an opportunity for professional development in the rapidly-evolving marketing industry. Interns […]

The post Fall Marketing Internship Opportunity appeared first on Baer Performance Marketing - Green Bay, WI.

Thinking of Entering Your Content Marketing Campaign into One of these Categories?

by Chris Brown @ Branding and Marketing

I don’t usually focus on contests in Branding and Marketing but something about this one grabbed my attention. Maybe it is the FIN award. Have you heard about the Killer Content awards? Evidently they are the “Finnys” See info below:

The post Thinking of Entering Your Content Marketing Campaign into One of these Categories? appeared first on Branding and Marketing.

Tips for resilient skin: younger-looking skin for longer

Tips for resilient skin: younger-looking skin for longer


Dove UK

Mature skin care isn’t about how to look younger. Keep your skin looking its best with our tips on how to help it stay resilient, plump and smooth-looking.

Transformation Tuesday: Dove's Campaign for Real Beauty - Digital Natives

Transformation Tuesday: Dove's Campaign for Real Beauty - Digital Natives


Digital Natives

In the first of our Transformation Tuesday series, we’re showing a bit of love to those who’ve used digital content to innovate and improve the perception of their brand. First up: Dove. The ‘Campaign for Real Beauty’ has been recognised by Advertising Age as the best campaign of the 21st century. Although Dove used real …

A Few Natural Remedies for Hair Growth

by Amanda @ Dove Pro Age

Is there really anyone out there who doesn’t want nicer, shinier hair? How about anyone who wouldn’t like their hair to grow faster, or even to increase the thickness of it? Yeah, I didn’t think so. You could run out to every salon in town and shell out a fortune for all of the brand […]

The post A Few Natural Remedies for Hair Growth appeared first on Dove Pro Age.

5 Ways to Improve Internal Communication at Your Business

by admin @ Baer Performance Marketing – Green Bay, WI

  Analyzing marketing and communication from an external perspective is a priority for most business owners. However, it’s just as important to evaluate the success of internal communication. This is because employees are your most loyal brand advocates! And to the surprise of many business owners, employees in 2017 are no longer satisfied with just receiving a […]

The post 5 Ways to Improve Internal Communication at Your Business appeared first on Baer Performance Marketing - Green Bay, WI.

Dove’s “choose beautiful” campaign reinforces commitment to long term strategy

Dove’s “choose beautiful” campaign reinforces commitment to long term strategy


Five-Minute Marketing

Whether you love Dove or hate them, think they connect well with their target group, or are pirating a cause to hawk their wares, you can’t argue with the consistency or their messaging. Last week …

How to Move Beyond Female Stereotypes In Your Ads

by Holly Buchanan @ Marketing to Women Online

Why do so many marketing to women efforts fail? One word.... Stereotypes. When you stereotype the people in your ads, you end up with commercials that don't engage your target audience. Which is why I find it amazing that SO...

6 Tips for E-Commerce Copywriting

by admin @ Baer Performance Marketing – Green Bay, WI

On the surface, writing product descriptions sounds like a simple enough task. However, even the most seasoned copywriter can fall prey to a common mistake: writing a description that only describes a product. Product descriptions are to be thought of as a sales tool. Customers need to know why they should buy the product. A […]

The post 6 Tips for E-Commerce Copywriting appeared first on Baer Performance Marketing - Green Bay, WI.

Protect your Hair from Too Much Heat: The Key to Your Best Hair Ever

by Amanda @ Dove Pro Age

I can’t think of anyone who actually likes heat damaged, dry looking hair full of split ends. If you enjoy any of these, stop reading now! If, however, you’d like better looking, glossier hair, here’s some tips for you. If you can, lay off of the hair dye! I know this is not possible for […]

The post Protect your Hair from Too Much Heat: The Key to Your Best Hair Ever appeared first on Dove Pro Age.

"Back in Skinny Jeans" The Book Will Be Out in July!

by Stephanie Quilao @ Back in skinny jeans

It's been ages y'all! But, I'm back to let you know some exciting news. You know that saying that it's better to be fashionably late than to not show up at all? Well, Back in Skinny Jeans, the book, based...

CASACOM announces the promotion of Andrea Mancini in Toronto

by Noémi Foucault @ Casacom

CASACOM founding President, Marie-Josée Gagnon, is plea […]

Best of BISJ: The Leather Jacket Metaphor: How flaws make us more interesting

by Stephanie Quilao @ Back in skinny jeans

Best of Back in Skinny Jeans: Originally posted April 24, 2008 ----------------------------------- Over at Comrade GoGo, I was writing a comment in reference to the notion that no one wants "problem people" aka people who are not perfect or acceptable...

Dove Update: Pro-Age Not "Suitable" for US TV?!? - Branding and Marketing

Dove Update: Pro-Age Not "Suitable" for US TV?!? - Branding and Marketing


Branding and Marketing

Laurence-Helene in London posted about a new Dove television advertising campaign that is anti anti-aging from Dove for their line of Pro-Age. “Beauty has no age limit.”Considering all the crazy things on TV in the US, it surprises me that

Google’s Digital Garage: Turning Small Businesses Into Online Giants

by Sheila Shayon @ brandchannel:

Helping small businesses become digital ninjas, Google Europe sees success with its Digital Garage platform

The post Google’s Digital Garage: Turning Small Businesses Into Online Giants appeared first on brandchannel:.

Yes, women watch X-rated movies too

by aufeminin @ Womenology

In the 1970’s, pornographic movies were broadcasted without restraint in cinemas; however, with the introduction of the Giscard law in 1975, the general view began to change towards these erotic productions. By 1990, almost all pornographic cinema halls had disappeared, …

Continuer la lecture

The post Yes, women watch X-rated movies too appeared first on Womenology.

How Dove's New Campaign Is Achieving Exactly What It's Intended For

How Dove's New Campaign Is Achieving Exactly What It's Intended For


Elite Daily

At most, it's a spike in deodorant sales for Dove.

Dove Pro Age Body Wash reviews, photo

Dove Pro Age Body Wash reviews, photo


MakeupAlley

Dove Pro Age Body Wash: rated 4.1 out of 5 on MakeupAlley. See 23 member reviews and photo.

Why Toys “R” Us May Not Go the Way of Cabbage Patch Dolls

by Dale Buss @ brandchannel:

Toys "R" Us CEO Dave Brandon visits the chain's once-iconic Times Square flagship with a message

The post Why Toys “R” Us May Not Go the Way of Cabbage Patch Dolls appeared first on brandchannel:.

Pro-Age from Dove: looking damn good for your age

Pro-Age from Dove: looking damn good for your age


RealSelf.com

Dove is glowing from the ultra successful Campaign for Real Beauty (Dove sales are up 10% in the past year).&nbsp; The ad campaign was unique and brought...

WALKING ACROSS AMERICA IN MY 90TH YEAR by Doris “Granny D” Haddock

by admindtbf @ Dare to be Fabulous

Well, was that me? Old Doris? It was not the Doris who had sat meekly among them a year and a quarter earlier. Even at my age, I had changed quite a bit. For the first time in my long life, I was clearly not afraid of what someone might think of me - I cared more about the issue than my vain self.

Continue reading

The post WALKING ACROSS AMERICA IN MY 90TH YEAR by Doris “Granny D” Haddock appeared first on Dare to be Fabulous.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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