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Why PR?

by tss5197 @ All Things PR

When I first applied to Penn State, I had absolutely no idea what I wanted to do. I was accepted into the Division of Undergraduate Studies, and for two semesters I was desperately trying to seek out a major that fit all of my career interests. Although I wasn’t sure what exactly I wanted to […]

2017: Year of the ‘First Woman’

by Chris at ClutchPR @ Toronto Public Relations

This week, the BBC announced that their seminal science-fiction series would see the first woman star in its lead role. Earning the honour of becoming the first woman in the show’s 54-year run to play “The Doctor” is Jodie Whittaker (star of popular British series Broadchurch). Whittaker was ecstatic to be tapped, expressing, “It’s more…

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Dove Real Beauty Sketches – best marketing campaign of the century?

Dove Real Beauty Sketches – best marketing campaign of the century?


Formedia | PR - Marketing - Design - Web

Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign?   Dove: how to build a brand In 2004, inter...

WEBINAR: Charlottesville & Lawyering in the Age of Trump

by LEVICK @ Public Relations & Strategic Communication

Please join Law.com as they present a special webinar titled, “Let’s Talk About Charlottesville and Lawyering in the Age of Trump.” Recent events in Charlottesville and the White House response have put the nation on edge and compelled leaders of U.S. businesses and law firms to speak out. The New York Times wrote last week that we’re … Continue reading "WEBINAR: Charlottesville & Lawyering in the Age of Trump"

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3 examples of PR crises from well-intentioned brands | A. Wordsmith | Public Relations |

3 examples of PR crises from well-intentioned brands | A. Wordsmith | Public Relations |


A. Wordsmith | Public Relations |

Sometimes, even with the best of intentions, a PR crisis can unfold. Here are three examples of brands who have crashed and burned in 2017.

Fall is Upon Us | HMA Public Relations

by Madeleine Norris @ HMA Public Relations

The first official day of fall is this Friday. What does this mean for we Phoenicians? Only a few more weeks until we can turn down […]

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PR Mavens We Love: Sarah Hamon, CEO, S2H Communication

by Maria Soubbotina @ Fashion & Lifestyle PR Sourcebook | PR Couture

After receiving her university degrees, Sarah had the opportunity to…

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Interning at Marigold: The Inside Scoop

by Via Dulay @ Latest News | MARiGOLDPR

The intern life—some of you may have experienced/are experiencing it in one way or another. It is a learning experience that will continue

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Dove’s Ad Blunder Shows the Bar is Set Higher for Marketing to Women

Dove’s Ad Blunder Shows the Bar is Set Higher for Marketing to Women



Let me start with a question. Have you seen Dove’s most recent campaign? Now, Dove is owned by the same parent company, Unilever who sells Axe, male-targeted grooming products with a looooooong history of ads like this:  Don't get me wrong - this ad is hilarious, just hypocriti

#CNNBlackmail: How CNN went from victim of a Trump tweet to accused of unethical journalism in one PR misstep 

by Chris at ClutchPR @ Toronto Public Relations

One of the bigger stories this week was President Donald Trump’s ongoing Twitter feud with CNN & “CNNBlackmail”. CNN were attacked in 140 characters or less numerous times by Trump this week; perhaps most notably on July 2, via the following tweet. The tweet shows an edited video of Trump’s 2007 appearance at WWE Wrestlemania…

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3 Ways Glossier is Owning their Strategic Communications

by Savanna Atherton @ A. Wordsmith | Public Relations |

Working in the field of PR and communications, it’s interesting and refreshing to observe companies who “get it”. I have to admit to personally being a fan of Glossier and their products – but their smart approach to thought leadership, communications and social media is equally as engaging from a business perspective. Glossier effortlessly and […]

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Welcome Kari Maharaj- Schneider Associates’ Newest Account Executive!

by Schneider Associates @ Schneider Associates

All the signs pointed Kari in the direction of life as a PR professional—including the time she was voted “Most Likely to Run a PR Firm” by her fourth grade class. Commonly characterized as talkative and outgoing, she found that no matter what she involved herself in or what leadership role she took on throughout school, it was always communications […]

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Can PR Be Automated?

by A.wordsmith @ A. Wordsmith | Public Relations |

As politicians bicker about job growth and immigration, it’s become increasingly clear that the real threat to our current economic and social structure is automation and robotization. In the wake of this realization, workers around the world are asking the question: Will I be replaced by a machine? Can PR Be Automated? In PR, the […]

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Product Launch Analysis: Dove for Men's Marketing Camapign

Product Launch Analysis: Dove for Men's Marketing Camapign


Schneider Associates

  Unilever’s Dove has always geared its products toward women, but theSunday Super Bowl ad revealed a new play call. Dove has recently launched a line for men: Men+Care, which will include three body washes, two bar soaps and a scrubber. The Dove Men+Care will be Unilever’s biggest brand launch this year. The Dove Men+Care campaign aims to celebrate real …

3 Things We’ve Learned about Marketing Your Educational Institution

by Schneider Associates @ Schneider Associates

Profiting off of your education program takes more than an, “if you build it, they will come” mentality. Marketers in higher education need to answer these essential questions for students: What will they get, why should they get it, and how much will it cost? At SA, we drive enrollment for an array of education-based clients, and we have learned […]

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A Storm in an Egg Cup

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

This Easter weekend, many of us will herd small children to National Trust properties for the annual egg hunts. It’s a hugely successful event with choc giant, Cadbury’s, now in its 10th year. It’s hard to think of a less controversial brand partnership than these...

Covet PR

by Maria Soubbotina @ Fashion & Lifestyle PR Sourcebook | PR Couture

Position: Account Supervisor Company: Covet PR Location: San Diego Learn more

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Versocki promoted to partner at Relentless

by admin @ Relentless Awareness – Albany NY public relations, digital outreach solutions, graphic design, video

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A new era begins: Versocki takes over (April Fools)

by admin @ Relentless Awareness – Albany NY public relations, digital outreach solutions, graphic design, video

On his personal Facebook profile, founding managing partner Joe Bonilla announced that he has sold his share of Relentless Awareness to junior partner and director of events and operations, Ty Versocki. From the post today: The start of April marks the start of a new chapter. These past five-plus years building and growing Relentless has […]

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ZOÏ Agency

by Maria Soubbotina @ Fashion & Lifestyle PR Sourcebook | PR Couture

Position: Fashion PR Intern Company: ZOÏ Agency Location: Toronto Learn more

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GM Invests in STEM Education to Boost Women in Tech

by KJ @ JoTo PR | The Anti-Public Relations PR Firm

General Motors recently pledged $850,000 to facilitate greater STEM engagement among girls and teachers. IT executive Monica Eaton-Cardone praises GM’s efforts and urges other companies to commit to supporting more women in technology. (Tampa Bay, FL) September 18, 2017 – General Motors Co. (GM) recently announced that it would contribute more than $850,000 to four […]

7 Ways Equifax Bumbled its PR Crisis Response to its Massive Data Breach

by William Comcowich @ glean.info

The Equifax data breach revealed last week was one of the worse data breaches ever, and the company’s response may be one of the worst crisis management reactions ever, or at least in recent times. The Equifax reaction violated several rules of PR crisis management, further damaging its reputation. The data breach is not the […]

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Artist of the Month: Ksenya von Shlezinger

by Chris at ClutchPR @ Toronto Public Relations

Each month, we feature an artist who caught our attention. They could be in theatre, film, music or visual art. The point is we think they’re kick ass and you should know who they are. This month’s artist is Ksenya von Shlezinger.   Ksenya von Shlezinger is a professional art photographer. Originally from Russia, she recently…

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Football, Dogs & Money - The Michael Vick Story By: Brian Heenan

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

Just a heads up...I was not assigned a case study as this was more of a research paper. So do not expect the 4-steps or SWOT's that you're used to. This is entirely different. It is broken down into sections: Backround on Vick and Dogfighting, Vick's role in Dogfighting, PETA and Pit bulls, Where Vick is now, other athletes who have fallen from grace, interviews, and finally Vick's steps to a comeback. And since I am doing this by myself, I really don't want to stand up there for a half an hour and talk away. I'll get bored and you will too. So I was hoping we could have more of a back and forth throughout the presentation and if you have a question or comment at any time along the way, please blurt it out and don't wait till the end. We'll see how it goes....


BACKROUND

Michael Vick:
Michael Vick was born in Newport News, Virginia on June 26, 1980. Growing up, Newport News did not provide the safest and healthiest environment for Vick, or any child for that matter. It was a rough and tumble place that produced gang members and drug dealers, not top-notch professional athletes. The choice to stay local for college may have had a bad influence on Vick and his extracurricular activities. Growing up as a prominent athlete in Newport News wasn’t necessarily a good thing. Another local athlete, Allen Iverson, was always followed around by a troublesome posse that claimed to be his friends. They knew he would be rich and famous one day so they all tried to stick around him so they could eventually live off of his success. But as Newport News was known for its crime and gangs, trouble always seemed to follow Iverson. Vick would eventually deal with a similar problem. Had he gone to Syracuse, his ties with the “local thugs” in Newport News would likely have been snapped. However, it wouldn’t be until much later in his career that Vick’s association with these people would bite him in the rear, no pun intended.

Dog Fighting:
Gambling is nothing new to this, or any other country. The activity of wagering bets on various sporting events has been around for hundreds of years. Traditional bets are placed on football, basketball, boxing and horseracing. But one of the most violent and cruel gambling “sports” is the underground gambling ring of dog fighting. While dog fighting is a form of entertainment and a venue for illegal gambling, it is also a means to create personal revenue. A person or group who run(s) a dog fighting ring often charge admission to fights, but also cash in breeding winning dogs. Dogs are often judged on their “gameness,” or willingness/desire to fight. As this is the most valuable trait in dog fighting dogs, the more game they have, the more money they will earn. This also trickles down to puppy litters. According to the ASPCA, the owner of any grand champion, a dog that has won at least five fights, can sell the dog's puppies for at least $1,500 each.
Dog fighting in North America is illegal. This poses a big problem for those involved in the sport, but an even bigger problem for organizations such as the ASPCA and PETA. These dog fighting rings are hard to find. Invitations to them are top secret and with little or no warning. One of the most brutal aspects of this “sport” is how owners train their dogs to fight. The dogs are abused, starved, often times tied up with extremely heavy chains and beaten. This abuse is used to toughen the animals up and prepare them for fights. Another awful element of training these dogs is that owners and trainers will often roam neighborhoods and streets to steal dogs right out of homes and backyards. The trainer will then break one of the dogs legs or handicap it in some way so their fighting dog can train against a dog that will not harm them back. Such behavior is murder. It is barbaric. And organizations like PETA are doing everything they can to put it to a stop.


VICK AND THE DOGFIGHTING RING

Vick’s cousin, Davon Boodie, was arrested on suspicion of drug possession and ended up giving police the address to one of Vick’s properties in Smithfield, Va. When police searched the property on Moonlight Road, they found enough evidence to seek another warrant involving animal cruelty. It was then that Michael Vick was immediately tied to dog fighting, yet Vick decided to play the innocent card and blame his ignorance for not knowing such activities were going on at his household. He initially placed blame on the family members who lived in the house for what was found there. According to an article from Sports Illustrated, Vick said, “It’s unfortunate that I have to take the heat…lesson learned for me.”
However, the evidence against Vick, and/or, his “friends” was overwhelming. As police searched the property, they found unmistakable evidence of a professional dogfighting operation. Deep in the woods behind the house, there were five smaller buildings all painted pitch black in an effort to hide the operation as nearly all dogfights are held at night. There were scales, treadmills to exercise the dogs, “rape stands” which are devices that hold aggressive dogs in place in the breeding process, “break sticks” to pry open a dog’s jaws, syringes, as well as diuretics and nutritional supplements. Another building housed over 30 dogs, mostly pit bull terriers, as nearly another 30 were found outside on leashes that were tied to car axles buried in the ground. Months later, Vick and three other men were indicted on dogfighting charges for activity over a six year period. Vick signed a plea agreement and a statement of facts admitting to conspiracy in a dogfighting ring and helping kill pit bulls, according to ESPN.com. But Vick denied betting on the fights, only bankrolling them.

PETA AND PITBULLS

The treatment of dogs in these fighting rings is hard to describe and brutally painful to watch. The dogs are beaten and neglected during training. The dogs are then forced into a ring with another dog that may or may not kill it. And then the losing dogs are killed by their owners often minutes after the fight. People for the Ethical Treatment of Animals, or PETA, is the largest animal rights organization in the world. PETA works through public education, research, animal rescue, legislation, protest campaigns, and in the case of Michael Vick, cruelty investigations. But as PETA studied the case and examined the dogs on Vick’s property, they believed that the saved dogs were beyond rehabilitation and that trying to save them would be both a waste of time and money. “The cruelty they’ve suffered is such that they can’t lead what any dog lover would consider a normal life,” said PETA spokesman Dan Shannon. “We feel that it’s better that they have their suffering ended once and for all.”
However, it turned out that 47 of the 51 dogs at Badnewz Kennels were rescued and brought to shelters for rehabilitation. With such an incredible number, the rescue teams credited the demeanor of the pit bull breed and downplayed the image that pit bulls have in society. Much of society is terrified of these dogs and sees them as vicious, mean and threatening. But the reality is that pit bulls are quite friendly. PETA’s stance on Michael Vick is currently in limbo. The organization teamed with Vick to film an anti-dogfighting public service announcement. Vick’s attorneys sought assurance from PETA that they would support Vick’s return to football if he filmed the PSA. However, their initial agreement broke down and PETA is asking Vick to submit a brain scan and full psychiatric evaluation before he be declared eligible to return to the NFL

WHERE IS MICHAEL VICK NOW?

After Michael Vick admitted to conspiracy in dog fighting, killing pit bulls and bankrolling fights, he began serving his sentence early and voluntarily entered prison on November 19, 2007. Vick started serving his time at the Northern Neck Regional Jail in Warsaw, Va. However, by early January of 2008, Vick was transferred to a minimum security prison in Leavenworth, Kansas. In an effort to reduce his 23-month sentence, Vick entered a drug treatment program at the Kansas prison. The program at the prison takes place in units set apart from the general prison population, lasting at least 500 hours over a six to 12 month period, according to Bureau of Prisons policy. As of February 2009, Vick’s lawyers expected Vick to be released to a halfway house in Newport News, Va. But as the move was being arranged, news broke that there was a lack of bed space at the halfway house in Virginia, which meant that Vick would be allowed to finish his sentence under home confinement at his 3,500-square-foot home in Hampton, Va. An anonymous official familiar with the case said that Vick would be allowed to make the move home on or after May 21, according to ESPN.com.

OTHER ATHLETES WHO HAVE FALLEN FROM GRACE

Arguably one of the most disappointing things in sports is wasted talent. From the four major sports (football, baseball, hockey, basketball), to lesser covered ones such as golf, boxing and NASCAR, prominent athletes have fallen from grace for one reason or another. Whether the athlete suffers from a drug or alcohol addiction, abuse, infidelity, violence or gambling, the sports world always seems to have a few current athletes that fall under the umbrella of “tremendous athlete, bad decision maker.” Michael Vick is currently wearing that shoe. However, athletes aren’t the only people in America that fit in this category. There have been plenty of politicians, actors, musicians and businesspersons that have made similar career-threatening mistakes. Bill Clinton, Clive Owen, Chris Brown and Martha Stewart have all done things to mar their careers and the public’s view of them. Some of these people have bounced back, even better than before; while others were never quite able to rebuild their image and earn back the trust of the American public. But as Michael Vick prepares to re-enter the real world and spark a comeback to the NFL, he should take note of what other fellow athletes did right, and what they did wrong in their attempted return to the sport they loved.


INTERVIEWS

Every disgraced athlete tries to take the necessary steps to return their sport and regain the respect of their fans and peers. Some athletes have had great success, while others have failed miserably. It seems to be a case by case basis and largely depends on the individual’s image before their demise. Athletes like Mike Tyson could not return to their sport because of the negative reputation he had built for himself throughout his career. Kobe Bryant could return to his sport because of the positive All-American image he built for himself during the first six years of his career. And other athletes like Charles Barkley took a unique approach in their return to grace. Barkley simply said to the public, “I’m not a role model…Just because I dunk a basketball doesn’t mean I should raise your kids.” And in a way, the public seems to appreciate Barkley’s honesty and forgive him when he gets into trouble. But in evaluating whether or not Michael Vick could potentially have a successful comeback to the NFL, you have to look beyond what other athletes have done and find out, specifically, if those in the NFL would welcome or tolerate his return.
In order to get a true feel for whether or not Vick would be welcomed back at each of these different levels, I spoke with an NFL spokesperson, the nephew of an NFL owner and a current NFL player.
Victor Abiamiri: Victor Abiamiri, 23, is an NFL player who plays defensive end for the Philadelphia Eagles. “I can see why some players are upset and would not want Vick as a teammate and in their locker room. It would bring a lot of unwanted attention and create a whole lot of drama,” said Abiamiri. He continued, “But I also understand the players who don’t have an issue with it. There is something to be said that they are Vick’s dogs and it is his property, so if that’s what he wants to do, do it.” But the overall question asked to Abiamiri was if he would welcome Vick as a teammate. And his response was simple. “He’s a hell of a player and everyone deserves a second chance,” said Abiamiri. “I’d welcome him happily.”
Sean Rooney: Sean Rooney is the nephew of Dan Rooney, the owner and chairman of the Pittsburgh Steelers. When asked if the Rooney family would ever consider signing Vick, Sean Rooney believed that his family would not be likely to do so, but it had nothing to do with Vick’s behavior. Rooney believed that his family would forgive Vick for his actions and give him a chance, as a person. But he worried about Vick’s ability on the field. “If you’re talking about possibly three years out of the game, I don’t know how he (Vick) could not be affected,” said Rooney. He continued, “Vick’s legs and speed have always been his go-to and his development as a thrower has been halted for quite some time. To me, it’s over.”
Michael Signora: Michael Signora is the director of media relations and international communications for the National Football League. Signora was very political with his response when asked whether or not he thought the NFL would reinstate Michael Vick after his jail time. “Michael Vick was suspended indefinitely by Commissioner Goodell in 2007. He has not yet applied for reinstatement and when he does, the commissioner will consider the matter at that time,” said Signora, NFL spokesman. But when asked to put on a PR hat, Signora noted how a team should handle Vick’s return and pending backlash from the public. “They will certainly give thought to what message needs to be conveyed as an organization and who is the best person in the organization to convey that message,” said Signora. “This will likely be done in conjunction with the player and the message he will deliver when and if the time comes.”

VICK’S STEPS TO A COMEBACK

In evaluating other fallen athlete’s attempted returns to their sport, Michael Vick can learn some things from his peers in an effort to better his chances of a successful return to football. In heeding the advice and following the path of these other athletes, Vick can start to construct a plan to convince the NFL to reinstate him and convince a team to give him a chance. NFL owners, NFL representatives and other NFL players all seem to have different views on the situation and share different sentiments in regards to Vick as a player and person. But if Vick employs a simple 3-step process, he can restore his image on the way to his triumphant comeback to the NFL. If Vick can recover from his wrongdoings, rebuild his superstar image and return with grace and humility, he just might make it.

Recover: Vick has already started taking the necessary steps to recover from his mistakes. He admitted his wrongdoings and issued many apologies to his team, the NFL, his family and fans. The audience that was most hurt from Vick’s behavior was the young children who looked up to him as a hero. He has personally apologized to that audience and must to continue to do so once his sentence is up.
Based on other athletes who have been in a similar situation, Vick must recover as a person before he recovers as an athlete. In order to make changes and start fresh, Vick must start with himself. Throughout this process, Vick has said that he has found Jesus and has built a strong faith that has allowed him to forgive himself and his actions. And the hope is that his personal forgiveness has been an ongoing process for the past two years. Because once he recovers as a person, he can start to recover as an athlete. And as that process continues, Vick must reiterate how apologetic he is to his fans because they are paramount in his recovery. While PETA and the ASPCA are strong and powerful organizations, Vick’s fan base could overwhelm those critics and be paramount in accepting him back, enabling him to move on from the recovery process and start to rebuild his image and career.

Rebuild: History has shown that the most important element in rebuilding an athlete’s tarnished image is media coverage. Obviously as Vick pleaded guilty to the dog fighting charges, there was nothing but negative stories in the media. Vick was labeled as a “thug,” as story after story emerged about his bad behavior and his “gang-like entourage” from Newport News. But what Vick has going for him is that this is his only blemish on his resume. And coming from the neighborhood where he grew up, there is something to say about that. Other troubled athletes repeatedly get in problematic situations and the media pounces on them, as they are permanently labeled as a troubled athlete with no chance at a return to their sport. But like the majority of the athletes before him, Vick is hopeful to get a second chance. But he is completely at the mercy of the media. As news broke that Vick was involved in a dog fighting ring and participated in the killing of dogs, he was the topic of news stories throughout the country. Talk show hosts, radio personalities, reporters and editors pounced on every detail of Vick’s plight. However, it has been nearly two years since the news broke and there has been very little written on Vick lately. But perhaps time is the one thing that Vick has on his side as he prepares for his return to football.

Return: While many NFL owners, teams and players believe that Vick will suffer from his time away from football, he might also gain from it. Obviously Vick has lost a touch of his speed and will need to train vigorously in order to get back into football shape. So while time away may have hurt him physically, it has also helped society mentally. Fans and media, like any human beings, often have a short memory. Vick’s bad behavior is not fresh in our minds. Other athletes who have had successful returns can credit the memory loss of society. Animal rights activists have not forgotten and they will be anxiously waiting to protest Vick’s return. So Vick can certainly expect backlash from animal organizations and lovers around the country which will certainly bring negative press. But again, two years have gone by and the majority of society and football fans will have forgotten the specific details of Vick’s behavior and forgive him for what he has done. PETA has also said that they will forgive, and even endorse, Vick if he takes and passes a psychiatric evaluation.
As time and society’s tendency to forgive and forget are on Vick’s side, so too is his God-given athletic ability. There is no doubt that one or more of the 29 NFL teams will give Vick a tryout, simply out of curiosity if nothing else. Vick was once the highest paid athlete in the history of the National Football League and a team could sign him now for very little monetary value. In terms of football, it would be a very low risk, high reward situation. But in terms of the public relations backlash, a team might not take a riskier chance all season. However, Vick seems so determined to return with a fresh start and a fresh team, that he will not blow this opportunity. Because history shows that if he is given a second chance, it could very well be his last.

Explosion in EEOC Claims Defies Lowest Unemployment Rate Since 2001, HireBox Warns

by KJ @ JoTo PR | The Anti-Public Relations PR Firm

Despite a U.S. unemployment rate hovering at 4.3–4.4% since April, some labor experts see continued sluggish job growth in the midst of record EEOC claims for 2017. One analyst, human resources veteran Patrick Valtin of HireBox.com, says flawed hiring practices and lack of familiarity with labor laws are the core issues. (Clearwater FL) September 18, […]

Building awareness for your budding business

by James Collard @ Bradley PR

Start-up companies start out small. That’s the way every business works. So how do you build awareness for your brand when all of your staff could carpool to work in the same car? Many start-up companies don’t have the funds to hire a firm or designated employee to do its public relations work. Most employees[...]

When Did “Vacation” Become Such a Bad Word?

by Melissa Beaty @ Public Relations & Strategic Communication

Unsurprisingly, President Trump’s 17-day vacation in Bedminster, New Jersey has been marked with criticism in the United States. As accusations of laziness, hypocrisy, and incompetence swirl around his trip, Trump has been quick to characterize it as a “working vacation,” – repeatedly tweeting about the many “meetings and calls” he will focus on during his … Continue reading "When Did “Vacation” Become Such a Bad Word?"

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Branding in Arizona

by Scott Hanson @ HMA Public Relations

The term "branding" is used interchangeably in Scott's blog post today in order to discuss the recent case that the Arizona Supreme Court presided over. [Click below for more]

The post Branding in Arizona appeared first on HMA Public Relations.

#MediaMonday – Christian Brabec

by Alison Bailin @ HMA Public Relations

Christian Brabec is somewhat new to the Phoenix culinary scene but is certainly making his mark with his Instagram page, Eat.The.Plate. [Click below for more]

The post #MediaMonday – Christian Brabec appeared first on HMA Public Relations.

Beijing Olympics by Tim Ballas and Emily Kanoff

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

Introduction
For centuries, the Olympic Games have provided billions of people with amazing sports entertainment. From Gods and mortals, Hercules and Michael Phelps, the Olympics open the world to more super-human strength, agility and pure talent than they have ever seen. Every stroke in the water, stride on the track, and score of the goal helps to unite the world in a moment of pure joy and excitement. Every four years countries from around the globe send their best athletes to compete in games that they will remember for the rest of their lives. Records are broken, proud countries rejoice, dreams come true. In the summer of 2008, it happened in Beijing.
This case study examines the most recent Olympic Games in Beijing and the controversies that went along with them. Along with providing background and history of the Ancient and Modern versions of the games, the study reveals how and why Beijing was chosen as host city and the years of preparation that it took to hold such an event. During the games, Beijing became the latest casualty in the long list of host cities that have encountered scandals. These scandals will be examined along with comparisons to previous games in which boycotts, protests, and terrorism threatened to overshadow the good intentions of the world event. Finally, the study observes how China responded to the criticism and how the world has reacted since many controversies have been uncovered.












History of Olympics Games
The Olympic Games are an international sport event that celebrates the talent and dedication of thousands of participants while bringing the world together for a common event every two years for both Summer and Winter games. The games date back to Ancient Greece where Olympians were honored with statues and poems, and despite a several century break, they continue to be the world’s most exciting event. The games can be broken down into two sections: The Ancient Olympic Games and the Modern Olympic Movement.
The Ancient Olympic Games were held in Olympia, Greece. No one knows for sure, but according to popular legend, the god Zeus held sporting events in honor of his succession to the throne of heaven. One of his sons, Hercules, defeated his brothers in a running race and was crowned with a wreath of wild olive branches. Hercules is also given credit for naming the winner of each event an ‘Olympian’ as well as deciding to hold the games every four years. From then on, the Olympic Games became a part of the Greece’s culture and held extreme importance both socially and religiously, with its popularity climaxing in the 5th and 6th centuries B.C. Olympians were treated as celebrities and heroes with statues and figures created in their honor. Over time, Roman power in Greece overshadowed the popularity of the Games. In 393 AD Emperor Theodosius I proclaimed Christianity the religion of the Empire and due to the games pagan roots, the Olympic Games were banned.
Nearly 1500 years later, the Olympic Games were brought back to the modern world. Although similar games were held before on a smaller and more local scale, it was Baron Pierre de Coubertin who started the preparation for a multi-national Olympic Event. While researching the reasons for the French defeat in the Franco-Prussian War, he theorized that the French soldiers were not given proper physical education. In order to bring attention to the need for physical activity, he proposed to bring back the Games that were so important centuries before.
The first Games of the Modern Olympic Movement were held in 1896, in Athens, Greece. The International Olympic Committee, or IOC, was responsible for putting together the massive event. This Olympic governing body still continues to organize that event today. The Games were held from April 6 to April 15, 1896 and hosted nearly 250 athletes who participated in nine different sports. These included athletics, cycling, fencing, gymnastics, shooting, swimming, tennis, weightlifting, and wrestling. The Games were considered a huge success with an outpouring of support from fans who overcrowded the Panathinaiko Stadium day after day to become that largest crowd to ever watch a sporting event at the time.
With each new Olympic Games, more sports were added and new countries participated. It was for this reason that in 1921 the IOC decided to split winter and summer sports into two completely separate entities. Although they would be held the same year, the Summer and Winter Games created equality between the sports and helped spectators focus on one aspect of the Games at a time. The first Winter Olympics were held in 1924 in Chamonix, France. It was in 1994 that the IOC mandated that the Winter and Summer Olympics be played every four years on alternating cycles.
Over the last century the Olympic Games have continued to draw unrivaled interest and dedication from fans and athletes all over the world. The 2008 Summer Games in Beijing drew the largest television ratings in United States history and with 302 events in 28 sports, The Olympic Games only continue to grow.
Previous Olympic Scandals
The world is not a perfect place, and the Olympic Games are no stranger to boycotts, protests and scandals. The 1956 Melbourne Olympics were the first Olympics to be boycotted. Countries including The Netherlands, Spain, and Switzerland refused to participate because of the cruelty of the Hungarian Uprising by the Soviet Union. Additionally, because of the Suez Crisis, Cambodia, Egypt, Iraq and Lebanon boycotted the games. In the heat of the Cold War, opposing countries boycotted each other’s games. Because of Soviet presence in Afghanistan, The Moscow Olympics in 1980 saw 65 nations pull out of its games. In 1984, the Soviet Union and 14 of its communist supporters boycotted the Los Angeles games, citing safety concerns for its athletes.
The 1936 Summer Olympics in Berlin were used by the German Nazi Party to promote their political policies and demonstrate their anti-Semitism and racism. The country allowed only Aryan athletes to participate in the games, which is just a taste of what the world would encounter in the years following. In a case similar to the Beijing games, the city of Berlin attempted to fool the rest of the world by removing anti-Jew signs from stores in an attempt to mask their prejudice and “clean up” the city.
A political incident on a smaller scale but with resounding influence occurred at the 1968 Summer Olympics in Mexico City. Tommie Smith and John Carlos, both black athletes from the United States, were the first and third place finishers in the 200-metter track and field race. During the National Anthem, both men performed the Black Power salute on the victory stand. Peter Norman, the second place finisher from Australia, famously supported his opponents by wearing an Olympic Project for Human Rights badge on the stand. In response, the United States Olympic Committee was forced to send its two athletes home by the IOC committee.
Sadly the Olympic Games are not immune to Terrorism. The 1972 Summer Games in Munich is the site of the worst tragedy in Olympic history. Eleven members of the Israeli Olympic team were taken hostage by the terrorist group Black September in what is now known as the Munich massacre. Nine of the deaths were a result of a liberation attempt by police. The five terrorists were also killed, along with a German police officer. Terrorism was also seen at the Summer Olympics in Atlanta. A bomb was detonated at the Centennial Olympic Park, which killed two and injured 111 others. The bomb was set by Eric Robert Rudolph, an American domestic terrorist.
Process of hosting Olympics
ABC News article - http://abcnews.go.com/International/story?id=80796&page=1
Hosting the Olympics is a huge honor, one that takes years to secure. A new two-phase host city election procedure was adopted in December 1999 by the 110th IOC session for the selection of the 2008 host city. The initial selection phase was based on technical requirements and was completed by a team of experts. The cities in the running after the first phase for the 2008 games were: Bangkok, Beijing, Cairo, Havana, Istanbul, Kuala Lumpur, Osaka, Paris, Seville, and Toronto. Once approved by the Executive Board of the IOC, the cities became official Candidate Cities and were authorized to go forward into the full bid process. On August 28, 2000, the IOC Executive Board announced the five Candidate Cities for 2008: Osaka, Paris, Toronto, Beijing, and Istanbul. After being announced, each of the five cities were visited by the IOC Evaluation Commission. The Evaluation Commission inspected the sites of the games and submitted their reports two months before the host city was announced.
Beijing Planning Process
http://www.china.org.cn/english/2004/Jul/102281.htm
Beijing was elected as the host city for the XXIX Olympic Games on July 13, 2001. They defeated four other cities in the final round of competition including Toronto, Paris, Osaka and Istanbul. With hosting duties came seven years of preparation, including a huge amount of renovations that needed to take place in the city. Partnerships and sponsorships were secured early on to help with the planning and execution of the Games. By 2004 the Olympic Committee in Beijing had secured partnerships with seven five-star hotels to provide accommodations during the games, signed the Bank of China as the official banking partner of the games, and created the Beijing Olympic Broadcasting Co. to ensure successful broadcasting of the games to fans around the world. Volkswagen Group signed on as the official automobile partner, GE and Autos Origin became Worldwide Official Partners, and numerous sponsorships were secured with companies around the world.
To market the games, the city introduced the world to the 2008 Summer Olympics emblem, known as Dancing Beijing. The emblem combines a traditional Chinese red seal and a representation of the calligraphic character Jing with athletic features. The slogan was "One World, One Dream" and the mascots were the five Fuwa, each representing both a color of the Olympic rings and a symbol of Chinese culture.
Dozens of arenas were erected and the transportation systems were completely revamped. Thirty-one Olympic structures were built in all, including the Beijing National Stadium, Beijing National Indoor Stadium, Beijing National Aquatics Center, Olympic Green Convention Center, Olympic Green, and Beijing Wukesong Culture & Sports Center. The Beijing National Stadium, nicknamed The Birds nest, is perhaps the most famous structure of all, having been the site of the opening and closing ceremonies.
In preparing for the massive amounts of people who would be attending the Games, the city of Beijing added the new Terminal 3 to its airport which helped it become the world’s largest. The Beijing-Tianjin Intercity Rail was built to shuttle people back and forth between cities on the world’s fastest scheduled train service. Inside the city, Beijing doubled its subway system in capacity and size by adding seven more lines and 80 additional stations. Thousands of buses, minibuses and official cars were brought in to transport people between venues. Overall, the Beijing Olympics Games became the most expensive in history, with the city spending over 42 billion dollars.
2008 Beijing Olympics
Security
http://www.timesonline.co.uk/tol/comment/columnists/rosemary_righter/article4460645.ece
For the 2008 Summer Olympics in Beijing, security was going to be a main issue with all of the issues surrounding the country. As a result, there was a big security increase for the Olympics, as each personnel were trained to counter multiple scenarios of terror attacks. To provide the top of the line security for the games, Anti-aircraft missiles were installed in all Olympic stations in Beijing as well as having 110,000 mobile police, 1.4 million security volunteers, and 300,000 surveillance volunteers. Of course, security does not come cheap, either. The security bill for Beijing was an estimated three billion dollars. For cities outside of Beijing that were hosting Olympic events, there was an estimated 34,000 troops, 74 military aircraft, 48 helicopters, and 33 naval vessels that were all placed on high alert.
Tourism
http://www.businessweek.com/globalbiz/content/aug2008/gb20080819_224722.htm?chan=top+news_top+news+index_global+business
Prior to the Olympics, officials anticipated over two million tourists, with one third of them being from overseas. However, due to the Tibetan unrest, the torch relay protests, and an earthquake, the actual volume of visitors fell 9.2 percent than expected.
Many hotel owners invested in a big way for the 2008 Beijing Olympics. Many anticipated their hotels to be sold out with room prices jumping through the roof. However, due to an increase in security for visa rules and requirements, it was hard for people to visit Beijing.
According to the Beijing Olympic Organizing Committee, the 6.8 million tickets to the Games were sold out. However, if you watched the Olympics on TV, there were many empty seats available for many of the events. Because of this, many journalists took shots at the committee about the suspicious claims that all tickets were sold out. It eventually came out to the public that most of the tickets were corporate sponsors that refused to make it to the games due to scheduling difficulties, conflict of interest, and many other reasons. On top of that, besides the 2.7 million tickets that were given to the corporate sponsors, many people didn’t realize that there was no re-entry policy for the events. If you left to go back to your hotel or get something to eat, you would not be allowed to get back into the respected stadium or arena you were in. Another thing that angered many athletes of different countries was that the majority of the tickets that were sold were given to the Chinese, which caused a ton of controversy to those who wanted more representatives of their respected country.
Even though all of the tickets were allegedly sold out, more than six million dollars in tickets were sold by a fake online ticket broker.
Mass displacement
http://www.timesonline.co.uk/tol/news/world/article526586.ece
Due to the construction of the venues for the 2008 Olympics, over 300,000 Beijing residence were displaced and evicted in preparation for the games and whoever decided to protest the forced evictions would arrested. However, China’s Foreign Ministry and the Beijing Olympic organizing committee said that only 15,000 residents from 6,037 households were displaced. In the end, it left thousands and thousands of people homeless due to get ready for the Olympic Games. The most peculiar thing about this is the fact that they evicted the poor class of Beijing residents and nobody else. Many people believe that China did this to make them look good for the Olympic Games and not look horrible as a city for housing so many slums.
Correct English and etiquette
http://news.bbc.co.uk/1/hi/world/asia-pacific/6052800.stm
http://www.nbcolympics.com/wgal/news/newsid=154888.html
For the Olympics, The Beijing government issued new requirements for its police officers by demanding them to act more professionally for the Olympics. They told the officers to stay clear from using profanity, being arrogant, and hanging up on people who call to report crimes.
Also, the government issued a drive to improve the English translations on advertisements in China. Due to the poor translation for those who speak English, China wanted to be more welcoming to its incoming tourists by improving the translations of their signs in the city.
Boycotts
http://news.bbc.co.uk/2/hi/asia-pacific/7242016.stm
Boycotting has been a popular issue for many countries over the years of the Olympics. This year was no exception. Those who decided to boycott the games include many prominent people outside of the athletes. Steven Spielberg, who was the artistic advisor for the 2008 Beijing Olympic Games, stepped down from his role because he protested the Chinese and their refusal to pressure Sudan to stop the criminal activity in Darfur. He went on by saying that there is human suffering in the region and that China needs to stop these crimes against humanity. Due to the activity in Darfur as well as the forced relocation of 300,000 Chinese people to make room for the games, 106 lawmakers in the United States started a letter calling for the United States to boycott the Olympic Games.
Other popular political figures across the world boycotted the Games as well. The Japanese government announced that its royal family would not be there because of the violence in Tibet. France President Nicolas Sarkozy was also in favor of boycotting as well.
Terrorist incident
http://news.bbc.co.uk/2/hi/asia-pacific/7340181.stm
On April 10, 2008, China announced that it foiled a plot against the Olympic Games. According to the Chinese security ministry, separatists planned suicide bomb attacks on Chinese cities to disrupt the Olympics. On April 25, Interpol released a warning saying that there was a real possibility that the Beijing Olympics would be targeted by terrorists.
When the Olympic Torch is being carried around the world getting ready for the Olympics, security always has to deal with protesters attempting to stop the relay or taking the torch. It has been a problem for many Olympics and is one that requires a ton of security, for the Olympic Torch symbolizes what the Olympic Games is all about. For the Beijing Olympics, protestors from Tibet tried to take the Olympic Torch towards the end of the relay before it reached Beijing.
"Racist" advertisement in Spain
http://www.msnbc.msn.com/id/26173075/
Prior to the start of the Games, the Spain Men's and Women's Basketball teams were featured in ads that appeared in the Spanish newspapers. The team was getting a group picture taken on a basketball court when the entire team decided to use their hands and pull back the skin on their eyes, making them look like they are Chinese. Many Chinese papers as well as others across the world and even the IOC called it completely racist and inappropriate. However, the players on the team said that it was by no means trying to come off as racist.
Environmental and health issues
http://www.youtube.com/watch?v=eqZqBvtZpP0
http://www.youtube.com/watch?v=fxqQBIoyjr4
http://articles.latimes.com/2008/mar/12/world/fg-olyair12
http://multimedia.olympic.org/pdf/en_report_299.pdf
Environmental and health issues have been a plaguing issue concerning Beijing and China itself. The haze and smog that has surrounded the city has polluted the air of China. During its bid for the Olympic Games, China wanted to clean up its air to give the athletes clean air for their participation. Included are more issues involving the environment that affected the Olympic Games in Beijing.
The United States Olympic Committee, due to their concern with the safety of food products that are produced in China, brought their own food to the Olympic Games through imports. The athletes were concerned that the meat that was raised in China could contain steroids to cause the athletes to test positive for their drug tests. The leader of the food services for the Beijing Olympics was very disappointed with the action of the Americans.
Like mentioned before, the quality of the air in Beijing and other areas of China was a chief concern for the athletes. Even though Beijing committed to lowering their air pollution, the pollution drifted over to neighboring provinces, causing the toxic air to flow into neighboring areas and affecting many millions of people. In order to get rid of the pollution in Beijing, they removed over 60,000 taxis and buses from the roads by the end of 2007 and relocated 200 local factories before the Olympics started. This caused many Beijing residents to relocate to different areas to live with no jobs due to the relocation. In order to be safe with the air pollution in Beijing, many countries and their athletes would arrive at the games as late as possible to limit them from the exposure of the polluted air in the area. They would also set up offshore training camps in Japan and South Korea to avoid the pollution. Also, other athletes, including major ones from different countries, decided not to compete in the games due to the pollution.
In July of 2008, Beijing officials introduced stricter pollution controls, including the suspension of more factories and power plants, lowering the number of cars, and intensifying driving restrictions, which included only driving on alternate days, and depending on whether the last number on their license plate was odd or even. As a result of these restrictions, traffic was reduced by two million vehicles.
Opening ceremony
http://www.youtube.com/watch?v=e4TMpZCKxXE
http://www.cnn.com/2008/TECH/08/12/fake.fireworks.ap/
http://www.telegraph.co.uk/sport/othersports/olympics/2545387/Beijing-Olympics-Faking-scandal-over-girl-who-sang-in-opening-ceremony.html
It also turned out that there was a major controversy during the Opening ceremony. China faked part of the ceremony when nine-year-old Lin Miaoke was singing “Ode to the Motherland”. However, it turns out that she was just a visual effect, as the real person behind the singing, Yang Peiyi was originally supposed to sing the song live. However, according to the ceremony’s chief musical director Chen Qigang, the more photogenic Lin took her place on stage because a senior Politburo member objected to Yang’s crooked teeth. He then went on by saying that Peyi is a magnificent singer who doesn’t deserve to be hidden.
Also during the opening ceremony, one segment of the fireworks show displayed fake fireworks. During the one part when 29 footprints wandered into the Bird’s Nest (China’s Olympic Stadium), it turned out that they were simulated by computer animation due to the hazy conditions in Beijing. The reaction from the media was extremely negative.
Participants' issues
http://www.nytimes.com/2008/08/24/sports/olympics/24kick.html?_r=1&oref=slogin
A number of sportsmen were criticized for their behavior at the games:
• The Chinese Men's Soccer team was severely criticized by the media for poor sportsmanship
• Iranian Swimmer Mohammad Alirezaei pulled out of a swimming meet during the Olympics under the orders from officials of the Iranian delegation for political reasons.
• A Swedish wrestler rejected his bronze medal in 84kg Greco-Roman wrestling in protest over the judging of a semifinal match.
• Cuban taekwondo athlete Angel Valodia Matos kicked a referee in the face after being disqualified. His coach further accused the referee of taking bribes from Kazakhstan. Matos' records at the Beijing Games were erased, and he and his coach were banned from all future taekwondo events.
• Chinese taekwondo judges were accused of throwing games to benefit the Chinese taekwondo team.
State training and expectations of Chinese athletes
http://www.iht.com/articles/2008/08/05/sports/gymnast.php
http://www.sportingo.com/olympic-games/a10002_did-weight-chinese-expectation-prove-too-much-liu-xiang
http://www.mercurynews.com/sports/ci_10136505?nclick_check=1
Since China was the host country, it put a ton of pressure on the Chinese athletes competing in the games. For example, Liu Xiang, the defending Olympic champion in the 110 meter hurdles, pulled out of competition in the 2008 Olympics. After winning China’s first gold medal in track and field, he is considered one of the biggest athletes in China. After bowing out of the games, he disappointed his millions of fans and faced harsh criticism for just quitting. It is possible that due to the immense pressure, he was afraid to lose, and that the pressure just worn him out. In his mind, his fans expected him to win the gold medal and nothing less. As a result, he might have felt afraid that if he received anything less than a gold medal, he will be remembered as a failure.
Also, there has been much criticism for the training regime of the Chinese. Considered to be just as harsh as the former Soviet Union, the Chinese government received tremendous amounts of negative attention throughout the world for their training style. If you were Chinese and wanted to be in the Olympics, these young athletes have to sacrifice living with their families at such a young age in order to endure and sustain the tough training that the Chinese instill in these kids. These kids train in certain “sports schools” or what they like to call state academies, where thousands of children give up getting an education to just focus on the sport of their skill. In the end, if a career in sports doesn’t turn out for these kids, they are now forced out into the real world with no education and the fact that they haven’t seen their actual family in many years. However, if a career turns out to be very successful, the Chinese will pay them performance bonuses that equal to ten times more money that a normal family makes per year.
Doping
http://news.bbc.co.uk/2/hi/science/nature/7516484.stm
“Zero Tolerance for Doping” was the official slogan for the 2008 Beijing Olympic Games. Out of the 4,500 athletes at the games, six of them were caught with doping. Although it was a significant decrease since the 2004 Olympic Games in Athens, doping experts express concern however due to the advanced technology to stop doping in today’s society of sports.
Human rights
http://news.bbc.co.uk/2/hi/asia-pacific/7567703.stm
On July 23, It was announced that the Public Security Bureau would issue permits for protesting in protest zones during the Olympics. The three designated locations were Purple Bamboo Park, Temple Of The Sun, and World Park. However, people who requested a permit for protest did not get them for many different reasons, including disturbing the social order of Beijing. 77 people applied to get a permit. Out of those 77, 74 were withdrawn, two suspended and one vetoed. The protesters were eventually wrongfully discouraged to apply for the Chinese government wouldn’t even allow you to do so.
Web and media censorship
http://www.ft.com/cms/s/0/548f4410-5e3a-11dd-b354-000077b07658.html?nclick_check=1
China promised in its Olympic bid that it would allow open media access during the games, but it didn’t turn out that way. 20,000 journalists were given sub-par internet access to do their work. On top of that, many reporting sites were blocked from their access because China didn’t want anything controversial being said or reported in which it would give China a bad name. In late July, the Beijing Organizing Committee announced that they would allow only “convenient” access, which still blocked sites that included controversial content about the Olympic Games in Beijing. Beijing authorities also didn’t want live broadcasts of locations such as Tiananmen Square because they didn’t want to show all the protests going on in China.
Arrests
According to Business Week, at least 50 Beijing human-rights activists were either arrested, put under house arrest, or banished from the city during the Olympics. Reasons why these activists were arrested include criticizing China’s hosting of the Olympics by comparing it to Nazi Germany.
Reaction/Evaluation
The reaction from the IOC and international media outlets has been positive. Even through all the controversy, the IOC did a great job covering it up with riveting stories such as Michael Phelps’s quest for 8 gold medals. On a public relations standpoint, they always seemed to put a positive spin on what was going on during the Olympics and making sure that nothing controversial will get in the way of the Olympic Games.
On a short-term basis, you can say that the 2008 Olympic Games in Beijing have been a success. There were no protests on a medal podium, no terrorist attacks, and the best weather and air quality in over ten years. With recent tragic activity in previous Olympic Games such as the bombing at Atlanta during the 1996 games, this is considered to be a huge victory for the IOC and the City of Beijing. Even with all of the tension going on with Tibet, the altercations during the Olympic Torch relay, and allegations of boycotting the games, China came away as big winners with this years Olympics.
However, many people who live in China have been affected negatively during the Games. Thousands of people are now homeless. Thousands of people now are unemployed. As a result, millions of people now have a skewed view of what China is really like. Elyse Adams, a senior at Penn State, traveled to China this past summer to do research and service work with a professor. She traveled to Beijing, Shanghai, and many other areas of China and came back shocked with how many people’s lives have changed for the worse because of the Olympics. According to Adams, “You have people whose homes are being burned down just for a spectacle for two weeks. It’s unreal how China cares more about what their reputation is going to be like from an international standpoint that they would do anything to make them look good and cover up anything that makes them look worse. It is unfair to the poor families in Beijing who now have to find a new job and a new home.”
It is unclear what the reaction is going to be like in the long-run, but so far it looks good for the city of Beijing. Many people within the country garnered a good amount of national pride as the lasting effect of the Olympic Games will view Beijing as a city on the rise.
Conclusion
While the country of China and the city of Beijing found international respect this year by hosting the 2008 Summer Olympics, they also lost a good amount of integrity with the people of their nation. While the country was too busy trying to present a good image for the rest of the world, their own citizens were struggling, and the Chinese didn’t help matters. Instead, they covered up run down buildings, burned the slums in the outskirts of the city, and reduced the air pollution and population by getting rid of factories and enforcing stricter driving laws during the Olympics. While the world was watching Michael Phelps becoming the new Olympic hero, more than 300,000 people had to change their lives by finding a place to live and getting a new job.
In the end, there have been much worse scandals and controversies in past Olympic Games that have been far worse than anything that has happened in this year’s games, but in conclusion, there will always be controversy surrounding the Olympics. Whether it’s political issues, racism, the environment, human rights, or other issues, something will cause a stir before each Olympic Games. Overall, while China had their share of problems before, during, and after the Olympics, in our opinion they did a decent job covering up the problems China was facing and gave society something to cheer about for two weeks that only comes around every four years.

Development of Precision Cancer Diagnostics Continues Amid Booming Tumor Profiling Market

by KJ @ JoTo PR | The Anti-Public Relations PR Firm

The cancer (tumor) profiling market is expected to grow at a CAGR of 19.1% over the next four years. NVLS explains how growth directly reflects the public’s growing preferences for precision medicine, as well as increased global cancer rates and government commitment to developing new diagnostic technologies. (Park City, UT) September 05, 2017—One of the […]

Katie Pringle Wins PR in Canada’s Top 40 Under 40

by Bridget Hoffer @ MARiGOLDPR

Tuesday, July 11 2017, Katie Pringle co-founder of Marigold Marketing and PRwas honoured with a spot in PR in Canada’s 2017 Top 40 Under 40.

The post Katie Pringle Wins PR in Canada’s Top 40 Under 40 appeared first on MARiGOLDPR.

How to Grow an Ethical Workplace Culture

by William Comcowich @ glean.info

Corporations and not-for-profit organizations are under greater scrutiny than ever and PR crises are more common. Emphasis on both personal and corporate ethics creates trust, strengthens corporate image and avoids PR crises that may seriously undermine the organization. A corporate culture grounded in uncompromising ethical standards and practices enhances corporate reputation and promotes growth. Employees […]

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Launching a Fashion Empire: Can Coach Create an American Conglomerate?

by Schneider Associates @ Schneider Associates

In the fashion industry, it’s no secret who dominates when it comes to conglomerates. Europe, specifically France, houses the world’s most famous and successful fashion companies such as Louis Vuitton and Moët Hennessy and Kering (LVMH). LVMH owns over 50 brands, including Louis Vuitton, Givenchy, Fendi, Marc Jacobs, Loewe, Christian Dior and Celine. Kering encompasses brands such as Gucci, Bottega […]

The post Launching a Fashion Empire: Can Coach Create an American Conglomerate? appeared first on Schneider Associates.

HIP-HOP SUPERSTAR LECRAE TO LEAD WINTER JAM WEST

by Emily Kohl @ Turning Point Media Relations

NASHVILLE, Tenn.—GRAMMY®, Dove, Billboard Music Award and BET Award-winning hip-hop trailblazer Lecrae is set to lead the lineup of top Christian artists for this year’s Winter Jam West, it was announced tonight. Continuing its milestone year with stops at nine major Western U.S. arenas in November, Winter Jam’s blockbuster first leg came to a close in April, landing at ... Read more

How to Spot Fake Research – And Avoid Producing It

by William Comcowich @ glean.info

While fake news attracts much attention, fake research is also increasingly common. “We’ve seen a rise in research, especially through clickbaits on digital media, that’s widely shared and touted as fact, but it’s based on bad science or poor methodology,” said Dr. Sarab Kochhar, director of research for the Institute of Public Relations (IPR). The […]

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Dove’s Not-So-Clean Ad Campaign

Dove’s Not-So-Clean Ad Campaign


PRowl Public Relations

Nothing illustrates the power of the blogosphere more perfectly than a textbook PR dilemma. The Dove soap brand recently came under fire for a national ad that many claim to be racist. Before I del…

How to Respond to a Cyber Attack

by LEVICK @ Public Relations & Strategic Communication

By Richard Levick and Paul Ferrillo Intelligent responses depend on three elements: 1) Incident Response Planning 2) Business Continuity Planning 3) Crisis Communication Planning There are numerous articles and memos deal with the topic of incident response, business continuity, and crisis communication plans. Many have been distributed through media outlets even. So you may be … Continue reading "How to Respond to a Cyber Attack"

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Must-Read: ‘Chaos By Small Doses’

by LEVICK @ Public Relations & Strategic Communication

The Lasting Impact of NotPetya Sixty percent of the millions (literally) of daily cyberattacks across the globe involve ransomware such as NotPetya. For some companies, the costs have run into the hundreds of millions of dollars. A few victims like the U.S. Marine Corps have had to replace their entire information infrastructure structures, but that … Continue reading "Must-Read: ‘Chaos By Small Doses’"

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Tools to Help Copywriters Find Their Flow

by Elizabeth Garcia @ A. Wordsmith | Public Relations |

In an ideal world, copywriters would have time to let inspiration strike. We would get to brainstorm, let ideas incubate, bounce them back and forth with fellow writers. You know, just like Peggy Olson and Don Draper did on Mad Men. In the real world though, copywriters often have to come up with creative and […]

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Fashion PR Fridays

Fashion PR Fridays


Fashion & Lifestyle PR Sourcebook | PR Couture

The FTC is cracking down, Facebook is competing with slack, Tumblr has created a new app called Cabana and Coachella is becoming an advertiser's dream

DOVE Campaign for Real Beauty (PR Campaign)

DOVE Campaign for Real Beauty (PR Campaign)


Media Writes

My purpose in writing this blog entry is to present Dove’s Campaign for Real Beauty, share a news release written for the campaign and show how the press release was then turned into a news s…

The Golden Age of Amenities

by Gabrielle Nadel @ Public Relations & Strategic Communication

We live in a time of more—more speed, more access, more convenience. In order to be the best, you have to have the most. In terms of real estate development and property management, to be the best you have to offer the most to your tenants. And while a property can differentiate itself through size, … Continue reading "The Golden Age of Amenities"

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We’re hiring! Public Relations Consultant

by Katie Pringle @ Latest News | MARiGOLDPR

Public Relations Consultant (part-time). Marigold PR is looking for a FREELANCE dynamic Public Relations Consultant with superior people and

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6 Design Tips for Better White Papers

by Kris Travis @ A. Wordsmith | Public Relations |

In our digital world of social media attention spans and interactive brand experiences, the traditional white paper isn’t necessarily the most exciting way to convey content. But white papers still play an important role in many B2B organizations, as objective and informative pieces to aid sales, act as lead generation tools, and provide a means to position […]

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Launching our next chapter

by Joe Bonilla @ Relentless Awareness – Albany NY public relations, digital outreach solutions, graphic design, video

Five years ago today, Rich Fazio and I submitted the filing paperwork to officially form Relentless Awareness LLC in Albany. And in those past five years, we’ve played a major role in the public conversation in Upstate New York including, but certainly not limited to: + Helping elect the first women to hold the offices […]

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The Difficult Relationship Between Brands & YouTube Creators

by Natalie O'Grady @ A. Wordsmith | Public Relations |

Every day, YouTube users watch nearly 5 billion videos. Since its inception in 2005, YouTube has become a culture-shaping video mecca that has created a new category of “celebrity.” Brands have jumped into the YouTube pool with both feet, taking advantage of those 5 billion daily views with ad buys on the videos of popular […]

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Latest News Archives - MARiGOLDPR

Latest News Archives - MARiGOLDPR


MARiGOLDPR

Together, our approach is simple. Be effective, innovative, and positive. Deliver strong results while providing great service

How to Succeed in a Content Marketing World

by marigold @ Latest News | MARiGOLDPR

Content marketing continues to grow in popularity, delivering major results for those who approach it right. A solid content strategy is an

The post How to Succeed in a Content Marketing World appeared first on MARiGOLDPR.

How PR Can Help Itself by Helping the Media Get Past its Current Troubles

by William Comcowich @ glean.info

The news media face turmoil and an uncertain, anxious future. The public’s trust in the media is at an all-time low. Publications continue to struggle financially with reduced subscriptions and less advertising – resulting in layoffs of journalists and fewer published stories. While online news sites are gaining subscriptions, few people are willing to pay […]

The post How PR Can Help Itself by Helping the Media Get Past its Current Troubles appeared first on glean.info.

#MediaMonday – Luige del Puerto

by Breanne Krager @ HMA Public Relations

When Bre heard that Luige del Puerto had been promoted to associate publisher and editor of Arizona Capitol Times, she knew it would make for a great #MediaMonday! [Click below for more]

The post #MediaMonday – Luige del Puerto appeared first on HMA Public Relations.

Novus Medical Detox Acclaims 5-Day Opioid Limit Set by Independence Blue Cross

by KJ @ JoTo PR | The Anti-Public Relations PR Firm

With drug overdoses claiming more than 900 lives in Philadelphia last year, the region’s largest health insurer has imposed new limits on prescription opioids. Novus Medical Detox Center calls for insurance firms nationwide to do the same. NEW PORT RICHEY, Fla., September 5, 2017 – Philadelphia medical examiners recorded 907 drug overdose deaths in 2016, […]

Best Moments Of The Week

by Scott Hanson @ HMA Public Relations

During high school football season, Scott has his best moment of the week down to a science. Happy 25 years as a high school football official, Scott! [Click below for more]

The post Best Moments Of The Week appeared first on HMA Public Relations.

HOLLY STARR IS ‘HUMAN’ WITH SEPTEMBER 15 SET

by Emily Kohl @ Turning Point Media Relations

NASHVILLE, Tenn.—Acclaimed singer/songwriter Holly Starr returns September 15 with the highly-anticipated Human (Artist Garden Entertainment), her first recording in two years. Throughout the seven-song set, Starr explores God’s faithfulness amidst the complexities of earthly relationships. The album’s lead single, “Run The Race,” a percolating anthem of empowerment produced by Bryan Fowler (TobyMac, Mandisa), has amassed more than ... Read more

Social Change Campaigns: How Dove Used Data to Raise the Bar - Public Relations & Strategic Communication

Social Change Campaigns: How Dove Used Data to Raise the Bar - Public Relations & Strategic Communication


Public Relations & Strategic Communication

This is post was originally published on CommPRO.  With every marketing piece bidding for our attention— and each trigger point prompting action—an impactful communications campaign today takes more than volume. A campaign that resonates requires messaging tailored to a target audience. It involves gathering and applying data to identify who you want to reach, and … Continue reading "Social Change Campaigns: How Dove Used Data to Raise the Bar"

3 examples of PR crises from well-intentioned brands

by Natalie O'Grady @ A. Wordsmith | Public Relations |

Most brands understand the need for PR crisis plans, and build strategies around a number of scenarios; an employee goes rogue, a customer takes up a personal vendetta on social media, etc. What many don’t plan for, however, is their own well-intentioned ad campaigns turning against them. When launching a new ad strategy, many marketers’ […]

The post 3 examples of PR crises from well-intentioned brands appeared first on A. Wordsmith | Public Relations |.

TIFF Unveils the Beginning of 2017 Festival Slate

by Chris at ClutchPR @ Toronto Public Relations

While Torontonians have been soaking up the sun enjoying parks, music festivals and food markets, the good people at TIFF have been hard at work behind closed doors screening film submissions, sending out acceptances and programming the 2017 slate. This morning the world finally got a glimpse at what’s to come this September 7-17.  …

The post TIFF Unveils the Beginning of 2017 Festival Slate appeared first on Toronto Public Relations.

Web Design: The Digital Opps Approach

by RBOA / Digital Opps @ RB Oppenheim Associates

Web Design: The Digital Opps Approach. Having designed, developed and launched over 85 WordPress websites over the last seven years alone, our website project management process has been refined to meet the specific objectives of each website project and to ensure that the project timelines are met and budgets are not exceeded. While each project…

The post Web Design: The Digital Opps Approach appeared first on RB Oppenheim Associates.

Pine Dove Farm – RB Oppenheim Associates

Pine Dove Farm – RB Oppenheim Associates


RB Oppenheim Associates

Located just 20 minutes east of the Florida Capitol and downtown Tallahassee, Pine Dove Farm is the area’s first Planned Agricultural Community (PAC), providing residents with a welcoming and sophisticated...

Image and Likability Mean More Now Than Ever

by Scott Hanson @ HMA Public Relations

John Tran, design principal for SmithGroupJJR, shared his insight into what is happening in retail at the last AAED event. But how does this relate to PR? [Click below for more]

The post Image and Likability Mean More Now Than Ever appeared first on HMA Public Relations.

Have You Hit Your New Student Enrollment Targets This Year?

by Don Martelli @ Schneider Associates

Insider Higher Ed released its 2017 Survey of College and University Admissions Directors today. The story remains bleak, with only 34 percent of colleges meeting new student enrollment targets this year by May 1 (down from 37 percent a year ago and 42 percent two years ago). The survey was conducted in partnership with Gallup and lists a variety of […]

The post Have You Hit Your New Student Enrollment Targets This Year? appeared first on Schneider Associates.

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Home - MARiGOLDPR


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Together, our approach is simple. Be effective, innovative, and positive. Deliver strong results while providing great service

Campaigns We Love: Dove Image_Hack

by Katie Pringle @ Latest News | MARiGOLDPR

Dove’s New PR Campaign Aims To Change Women’s Image In Media. Dove Denmark found a back door to one of the biggest stock sites in the world,

The post Campaigns We Love: Dove Image_Hack appeared first on MARiGOLDPR.

For the Airline Industry, An Age of Permanent Crisis

by LEVICK @ Public Relations & Strategic Communication

U.S. airline revenue and profits continue to climb. Most carriers, like United, have made the calculation that, in an oligopolistic market, almost no sin they can commit will harm their market position. “What me worry” has thus overtaken the “friendly skies” as a corporate mantra. But nothing lasts forever: rising fuel prices, start-up competitors, technology-driven … Continue reading "For the Airline Industry, An Age of Permanent Crisis"

The post For the Airline Industry, An Age of Permanent Crisis appeared first on Public Relations & Strategic Communication.

Dove Campaign for Real Beauty

Dove Campaign for Real Beauty


PRSA

2006 Silver Anvil Award Winner – Marketing Consumer Products – Packaged GoodsEdelman led an integrated effort to bring the now iconic Dove Campaign for Real Beauty to life during 2004-2005. Fueled by global research conducted by StrategyOne, Edelman’s media relations efforts generated unprecedented awareness for the brand, from segments on “The Today Show” and “Oprah” to the cover of People magazine; catapulted Dove into popular culture; and sparked a nationwide dialogue about beauty and how it is portrayed in marketing and advertising.

A Westworld Adventure

by Clutch PR @ Toronto Public Relations

Lucky fans step into their own Westworld HBO’s Westworld took 2016 by storm with the premiere of their syfy-drama-western hybrid which explores a world in which “every human appetite, no matter how noble or depraved, can be indulged without consequence.” Six months after the last episode of season one aired, the show is still making…

The post A Westworld Adventure appeared first on Toronto Public Relations.

Ready to Go Live? LIVE Content Delivers

by Katie Pringle @ MARiGOLDPR

Brands are creating and marketing more content than ever before. In tons of different formats – from images to podcasts to blogs to video –

The post Ready to Go Live? LIVE Content Delivers appeared first on MARiGOLDPR.

Did 13 of Last Year’s Marketing Industry Predictions Come True? Let’s Find Out

Did 13 of Last Year’s Marketing Industry Predictions Come True? Let’s Find Out

by Katie Martell @ THE BLOG -

Happy New Year. For aud lang syne and all that.

We are well beyond that beautiful limbo of the holiday season, an inevitable opportunity for us as individuals to pause and look back on the previous 12 months.

Maybe there’s a tinge of regret (they are teachable moments), glimmers of brilliance, and hopefully buckets of pride in what we’ve achieved.

In the marketing industry, like all others being changed by technology, this time of year that falls at the end of calendar Q4 and beginning of Q1 is when we make predictions.

Collective groan.

Don’t get me wrong, I love prediction pieces! They have kind of become an industry norm – something every blog and publication tends to run. Many are super helpful expert-POV that help us make sense of the change.

Running a quick Google search will reveal hundreds of articles.

Most often, these predictions are a hugely optimistic look at the months ahead, and a really compelling benchmark - like a time capsule - as to where we are collectively the very moment the calendar year (human construct of time, human construct of time, human construct of time) comes to an end.

In the hype race, customers are left behind.

Now, if you’re situated comfortably within the marketing corner office of a marketing tech vendor (or more likely in a funky open office setting, you know, with the plebians) your predictions likely centralize around whatever it is that you’re selling.

Widget vendor? 2017 is undoubtedly the year of the widget.

If you’re in the media, you’re likely writing or being assigned stories that fall into the greater narrative of the tech industry. (Writing about “AI in marketing” this year? Yeah, you.)

We all know the dangers of hype.

Too often, executives who are making predictions try too hard to… well… sound like they can predict the future. Yes, we should all seek to be thought leaders, on the bleeding edge of our industry, ahead of the game, yadda yadda yadda. But what’s happened in many fields, especially marketing, is a bit of a race that’s getting out of control.

Vendors rush ahead to be innovative (or sound innovative). Our customers can barely keep up. Fast-forward 12 months and it’s time for another set of high-level, pie in the sky predictions that very few practitioners are ready to take advantage of.

Where is the customer in the maturity and adoption of these tactics? Who are you writing for?

They’re still trying to implement 2013’s predictions. Some are stuck in 2009. It’s not their fault, it’s the pace of change that is far more difficult to implement than the time it takes to write a thinkpiece on the future of their industries.

We are really not helping anyone with hundreds of pieces about what’s to come in the year ahead that are grounded in truth only realized by early-adopters, or worse, grounded in fiction.

So, I thought it would be fun to do a brief sanity-check of last year’s predictions. See how right our fortune teller industry luminaries really are.

Note: this is done in jest. I don’t mean to call anyone out, in fact I came across quite a few folks that I know and love and have left all names off my piece.

Let’s get into it: 13 Marketing Industry Predictions from 2016 – Did They Come True?

1.    Digital Marketing will Cease as Marketers Shift to Marketing in a Digital World - Forbes

Forget digital, we’re so digital we’re not even digital anymore.

2.    The Era of Cognitive Commerce has Begun – Forbes

Spoken like a guy who works for a cognitive business technology company, oh wait, he does (IBM).

3.    Real-Time Marketing Analytics will Unite Online and Offline Behavior for Richer Lead Scoring and Nurturing in 2016 – Forbes

I know the predictor behind this one, and he’s a smart cookie. This one is getting closer to the truth, as it hopes phone activities from sales will be included in lead scoring. Also, he works at a company selling insights around phone activity. Moving on.

4.    The arrival of Virtual Reality, combined with a major explosion of streaming and the death of old world distribution models will unleash a new age of what we used to call “TV” – Forbes, and this article too

Oooh a new age. I think ages, by definition, take a few years to shake out, so why don’t we check back on this one in a couple of decades.

5.    Being Human Will Return to Marketing / Getting Back to Basics Will Trump the Sexy, Shiny, New Marketing Vehicle – Forbes

Now these guys are speaking my language. Are these predictions? Or is this a cop out? The jury is out…

6.    The Maturation of Addressable Communications will Advance Across Channels – Forbes

I will take bread with this buzzword soup, yes, thank you. Mmm, delicious.

7.    Intent-based Marketing Has Become a Reality – Forbes

Hello my friend! This predictor is also a very smart marketer who I love and respect. Three guesses what his firm sells.

8.    By the end of 2016, CMOs will no longer present slideware to show their impact on revenue in board meetings– Forbes

Down with PPT!! Right after I finish editing next week's board slides.

9.    In the same Forbes article, there’s one about the importance of data-driven marketing, from a marketing data vendor.

10. Another about sales and marketing alignment from a sales enablement technology vendor. And on it goes.

11. In content marketing, this article predicts live streaming will skyrocket in popularity (I do see a lot more of it from brands. I can’t yet find data on its usage but suppose this is closer to reality.)

12. It also speaks to the rise of personal authority over brand authority – something I harp on with my own clients. I’m behind this one.

13. This one predicts “brand/product/marketing/sales and CS teams will reorganize around innovation and customer experience”—again, let’s check back on that one in a few years. I love the spirit of this, but this one will take a while to shake out. Re-orgs take time…

Looking back, thinking ahead.

Look, while this article is done in the name of fun, I do hope it tempers next year’s slew of prediction pieces back to a pace that both positions your company as an innovative leader in your space, while addressing the real problems faced by your customers.

Otherwise, practitioners are sitting on the train, reading your piece on their phones, thinking “wow. My peers are so much farther along than me.” The truth is, most are not. It’s an illusion.

Speak to where customers are today, while painting a bright future for what they could have tomorrow. This will have more impact than lofty predictions.

In marketing, we can’t afford to be so full of BS about the future of our space. It’s become a joke.

Founders, you don’t need to always fake the illusion that you are somehow light years ahead of the market. No, investors don’t want to hear it. They know the companies that build billion-dollar industries are solving an addressable market problem, at the moment of need, with an eye to what’s to come.  

Next time you write a prediction for the year ahead, do a quick gut check.

Now... where’s the champagne? I’m still celebrating.

Article originally appeared on LinkedIn.

Shock Tactics: PR Genius?

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

Encouraging Debate Two years ago, Protein World’s Marketing Manager, Richard Staveley, sparked a global social media storm with its “Are you beach ready?” campaign, with people accusing the company of sexism and body shaming. Fast track to today and the marketer has launched a new...

MTV's Programming Throughout the Decades

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

http://www.scribd.com/doc/72125423

Manipulating PR out of a mess

by Jordyn Crowley @ Bradley PR

Masters of manipulation. Spin doctors. Both terms refer to those working in public relations, but neither one really gets the whole picture – at least not in the correct “frame,” anyway. The public relations industry is often accused of “spin” and “manipulation.” PR’s bad reputation developed around the first world war with the development of[...]

Great Marketing Can Transform the Aftermarket Service Industry; Here's Why

Great Marketing Can Transform the Aftermarket Service Industry; Here's Why

by Katie Martell @ THE BLOG -

I believe great marketing can transform aftermarket service products.

This past week in Chicago, I had the chance to speak at The Service Council’s Smarter Services Symposium (whose eponym pays no respect to anyone with a lisp), a gathering of executives responsible for service products - aftermarket purchases - such as service warranties, contracts, parts, and more. 

My discussion focused on addressing one of the biggest challenges facing service executives - service marketing.

The emerging role of aftermarket services.

This service function is facing a period of immense change (what department isn’t?) 

The days of field service, parts operations, call centers etc. as a cost center which is solely the result of a product sale are nearing their end. Today, there’s a growing idea that there should be revenue driven from a service business. 

This department no doubt faces a perception problem - something we can empathize with in marketing - one that limits it to a “cost center” vs “profit driver.” 

The reality is, this function can drive tremendous strategic value within the organizations it serves. (TSC found this year that 92% of Champion organizations consider service to be a competitive differentiator compared to 42% of the entire community.) 

Sure, NPS will increase and CSAT scores will improve, but I’m talking about cold, hard cash. 

Training, installation, and consulting offer another method by which to exceed customer expectations and differentiate the organization. With many companies now looking for an advantage in competitive markets, aftermarket services can offer an edge - one that is sustainable, high-margin, and low-risk. 

One McKinsey analysis across 30 industries showed that average earnings-before-interest-and-taxes (EBIT) margin for aftermarket services was 25 percent, compared to 10 percent for new equipment.

Summarized succinctly in One HBR article

“Being on par with your rivals in performance, price, and quality gets you into the game; after-sales services can win you the game.” 

 

A massive opportunity to shift perception.

Historically, these after-sales services have been seen as a burden, not an opportunity.

I recently spoke to the fabulous Claudine Bianchi, CMO of ClickSoftware, who markets to service executives. She described this perception challenge, saying, "many executives still don’t look at customer satisfaction in terms of the valuation it can have on a company."

In the aforementioned HBR article, its authors revealed many “perceive after-sales services to be a necessary evil… like taxes.” 

Ouch. 

This problem of reputation is due in part to the legacy of services businesses. Seen as a reactive team, many demonstrate their success on the basis of solving a customer's problem - historically measuring (if at all) impact in terms of customer satisfaction. 

That’s a really limiting way of demonstrating value, when the true potential of this team lies in a term well-adopted by marketers - Customer Lifetime Value. In this case, Service Executives should focus on the aftermarket lifetime value of their customers. 

For some industries (gas turbines, helicopters, data storage) the aftermarket lifetime value of a customer can be 40-75% of the initial sales price of the product. In others, it can be 5x more. See more in this detailed benchmarking study by McKinsey.

Talk about leaving money on the table. 

A fundamental switch from reactive to proactive.

To achieve these kinds of growth potentials, Service Executives need to switch from their reactive nature to a proactive culture. 

This was the crux of my recommendations at TSC's event, and I leveraged their own data to make this point.

  • 58% of champions frequently educate customers on products/services compared to 17% of the entire community. 
  • 91% of champions consider it a priority to increase the coverage of their installed based, compared to only 50% of the community. 

Proactive Services Marketing is an enormous opportunity for services teams to dramatically improve their perception by unlocking the value of their aftermarket services.

ServiceMax (another vendor in this space) found that proactive selling can increase revenues by up to 160% within a year.

 

Does the future of aftermarket services depend on marketing?

Maybe.

I think the way to look at it is that we are in this together. 

Marketing is increasingly responsible for the customer experience, of which post-sale is certainly part. We are seeking differentiation in competitive markets, and are held accountable for more and more revenue. The insights gleaned from the front lines of field service technicians can be a gold mine for improving our customer understanding and intelligence. A feedback loop between our teams can help us to tailor products and messaging accordingly.

Marketing needs the aftermarket services function. 

Services, on the flip side, should consider marketing to be an important ally in the business. We can drive growth with engagement marketing that earns trust and compels buyers to take part in services programs. We can leverage your incredible amount of data coming from IoT and connected devices to better segment and personalize our efforts. We can help build the foundation for a cohesive customer experience by helping to integrate service data with sales and marketing systems so that each touchpoint is… the magic word... consistent. We can help to segment customers by their role in the buying committee, or by their specific need based on their usage or product history. 

Marketing can maximize the potential of services, and in turn, drive more impact in our organizations. This is truly a win win. 

And, while we can be your best ally, we can be your worst enemy. “The best service intentions can be derailed by poor sales and marketing activities.” (TSC).

Now is the time to invest in proactive service marketing.

In an informal poll of the room this week in Chicago, 50% of the audience had a dedicated team of service marketers on staff. The other half, did not. 

One attendee from an electronics company followed up with me after the show, sharing that he was the very first product marketing manager for their services department in the organization’s history. That’s 84 years without one.

The need for marketing services is here - and while many organizations aren’t there quite yet, those that win are waking up to this reality. 

Champion organizations are 2X as likely as others to have dedicated service marketers in place to support commercial business growth - TSC.

---

Thank you to Sumair Datta and Aly Pinder for inviting me to this year's event, and to Claudine Bianchi of ClickSoftware for her insights.

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Every week I send out new ideas, writings, and interesting links on marketing, business, and life. It’s free & curated by me. Get on the list.

Do You Have The Five Key Traits of a Top PR Pro?

by Rachel Brockway @ HMA Public Relations

Rachel came across an interesting PR Daily article that lists the five key traits that all stellar PR pros need to have. Can you think of any more to add? [Click below for more]

The post Do You Have The Five Key Traits of a Top PR Pro? appeared first on HMA Public Relations.

Your Most Underutilized PR Resource: Your Employees

by Hailey Paquette @ A. Wordsmith | Public Relations |

  Listening to your customers via social media, review sites, website comments and other digital forums has become second nature for most businesses, but many aren’t always the best at listening to their own employees’ stories. That means many businesses are missing out on a major internal resource for their PR efforts. Your own employees […]

The post Your Most Underutilized PR Resource: Your Employees appeared first on A. Wordsmith | Public Relations |.

Top Reaction Gifs for the format’s 30th Anniversary

by Hailey Paquette @ A. Wordsmith | Public Relations |

In honor of the 30th anniversary of the GIF this week, Facebook has added a GIF button directly to the comment bar – making it easier than ever to interact visually on the platform. It’s hard to deny the impact that GIFs have had in recent years on modern social media culture, no matter what […]

The post Top Reaction Gifs for the format’s 30th Anniversary appeared first on A. Wordsmith | Public Relations |.

Shop.org

by Guest Author @ Fashion & Lifestyle PR Sourcebook | PR Couture

The post Shop.org appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.

We’re hiring! Public Relations Consultant

by Katie Pringle @ MARiGOLDPR

Public Relations Consultant (part-time). Marigold PR is looking for a FREELANCE dynamic Public Relations Consultant with superior people and

The post We’re hiring! Public Relations Consultant appeared first on MARiGOLDPR.

Campaigns We Love: Dove Image_Hack

by Katie Pringle @ MARiGOLDPR

Dove’s New PR Campaign Aims To Change Women’s Image In Media. Dove Denmark found a back door to one of the biggest stock sites in the world,

The post Campaigns We Love: Dove Image_Hack appeared first on MARiGOLDPR.

4 Essentials of Startup Branding from The Ad Club’s 2017 Brandathon

4 Essentials of Startup Branding from The Ad Club’s 2017 Brandathon

by Katie Martell @ THE BLOG -

What happens when ten Boston-area startups meet ten of Boston’s best creative agencies?

 

Brandathon, that’s what.

 

The Ad Club President Kathy Kiely admitted in her opening, “we’re not supposed to pick favorites… but this is our favorite event.”

 

And I totally get it.

 

This event checks every box. It’s a pure celebration of the sheer work that goes into brand building, the creativity behind well-loved marketing ideas, and the strategy and research required to deliver a message that is both relevant and remarkable.

 

But, perhaps the most entertaining piece of this evening is the art of the agency pitch.

 

Imagine if Don Draper had access to Photoshop and embedded .gifs in PowerPoint slides. Then, add puns. Brandathon’s audience is given front-row access to see the type of performances that win these agencies global name-brand accounts. A truly remarkable experience.

 

This annual Ad Club event (now in its fourth year) includes 10 marketing teams who work for 72 hours to develop a new brand for 10 of Boston’s most promising startups.

 

It’s a coveted position to be in, as evidenced by the swell of applicants this year. 150 companies applied for ten spots. These startups, many lacking dedicated marketing resources of their own, know the competitive advantage of a strong and well-conceived brand.

 

For example, a 2016 Brandathon startup Tranquilo took the new branding work developed by 36creative all the way to Shark Tank, ending up with a deal from Robert Herjavec, and going on to grow “from 5 figures to 7 figures in less than a year” according to CEO and founder Melissa Gersin.

 

This year, Arnold took the top spot for a hilarious rebrand of Kulisha chicken feed. (Yes, really, chicken feed.) In second place was 36creative for their work with OatShop, and finally, Genuine Interactive secured third place for their meaningful revival of CommonWealth Kitchen.

 

 

 

Other participating startups this year included WA11.ST, HipChip, Janji, Nomsly, Sheprd, and Solstice, receiving new brand design and ideas from creative teams including Forge Worldwide, GPJ Experience Marketing, Racepoint Global, SapientRazorfish, Small Army, and W-9.

 

This was a night of creativity and humor, but also a reminder of startup branding basics:

 

1. Branding goes beyond packaging

 

When you think of branding, you may consider a website, logo, business cards, and of course the packaging a product may come in. But, we were reminded this evening that a brand is truly comprised of all the touchpoints a customer may have with an organization.

 

Agencies tonight presented each startup with ideas to bring their brand recommendations to life far beyond the initial website or package design, well into the lifecycle of a customer. Many entrepreneurs forget to consider that their brand is the sum of an experience a buyer has from before the purchase to after the sale, not only the wrapper to their product.

 

2. Customer-centric branding wins

 

Many startups describe what it is that they do in terms of the products or technology they provide.

 

But, as each brand makeover demonstrated, product-centric branding is only so effective. When a startup is ready to for real growth, their brand must reflect customer-centric ideals.

 

This begins with the audience being served, and working backwards to design an identity and a message that speaks directly to them - in their language, and addressing their problems, first.

 

3. Simple and approachable is best

 

For many of these startups, the biggest change to their original messaging came in the form of simplification.

 

These agencies know through their work with consumer brands worldwide that less is often more, especially when a consumer is faced with a new brand for the first time. Buyers (and all humans for that matter) make a split-second judgement call. That moment of truth is where the power of a good brand comes into play - and where the danger of complex, confusing branding creates problems.

 

Throughout the evening we saw taglines shortened, websites streamlined, and jargon/buzzwords banished. Each agency helped to make their startup clients more approachable, their mission and value clear, and their relevance to the buyer easy to understand.

 

4. Startups need a cohesive brand narrative

 

Many startups will cobble together their initial attempts at branding using an affordably-made logo, accessible Wordpress template, and whatever free stock imagery they can access. (Resourcefulness is the name of the game for early-stage businesses, right?) But for those companies seeking to grow, a cohesive brand narrative is a paramount component of building a business.

 

Each pitch tonight featured a narrative that reflected the brand’s founding story, values, personality, beliefs, and identity. The art of articulating all of this in a set of imagery, colors, and copy is exactly what makes this profession so difficult - and what made each pitch so impressive.

 

---

 

Brandathon 2017 was special - the energy and passion of both brands and agencies were on full display. Nearly every startup here knew the biggest problem they faced in this nascent stage of their businesses was creating awareness, and for each of them, a cohesive brand is an invaluable gift, as it serves as a launch pad for all future growth.

 

Diane Hessan, Brandathon Committee Chairperson summarized it best, sharing in her introduction, "when I founded my own company, the idea that I could have this level of access to the great, creative agencies of Boston was simply incomprehensible.”

 

This was an event that really could have only happened here in Boston, reflecting this city’s unique mix of entrepreneurial strength and world-class marketing fortitude.

See you in 2018.



 

Driverless Cars: Friend or Foe?

by Madeleine Norris @ HMA Public Relations

Maddie is a big fan of driverless cars and she took her first spin in one last week. But many other remain skeptical of this new technology. [Click below for more]

The post Driverless Cars: Friend or Foe? appeared first on HMA Public Relations.

Co-working space is on the rise, and branching out

by Gabrielle Nadel @ Public Relations & Strategic Communication

Co-working spaces are taking over the world. Literally. The idea of modern co-working began as a digital concept in Berlin in the 1990’s, with the first physical co-working space opening in San Francisco by a frustrated, self-employed programmer in 2005. Last year there were 7,800 co-working spaces, used by approximated 510,000 co-workers, worldwide. By 2020, … Continue reading "Co-working space is on the rise, and branching out"

The post Co-working space is on the rise, and branching out appeared first on Public Relations & Strategic Communication.

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Social Media Strategy: How to Manage Multiple Pages

by Natalie O'Grady @ A. Wordsmith | Public Relations |

For small to medium sized businesses, launching and managing a social media campaign can be challenging. The budget often doesn’t allow for outside support or hiring an extra team member to help the marketing team (if the business even has a marketing team). Executing great social media strategy also takes a lot of time, effort, and […]

The post Social Media Strategy: How to Manage Multiple Pages appeared first on A. Wordsmith | Public Relations |.

Dove's Incredible New PR Campaign Aims To Change Women's Image In Media

Dove's Incredible New PR Campaign Aims To Change Women's Image In Media


Digital Agency Network

To break the unrealistic image of women portrayed in media, Dove and Mindshare Denmark have teamed up to create an amazing campaign called Image_Hack.

How to generate publicity with a media and influencer event

by Katie Pringle @ MARiGOLDPR

We all know that Fyre Festival crashed and well, burned.There has been a lot of talk about the value of influencer marketing emerging from

The post How to generate publicity with a media and influencer event appeared first on MARiGOLDPR.

Big Data Invades Cyber Security: How Analytics Can Help

by KJ @ JoTo PR | The Anti-Public Relations PR Firm

In a computer landscape full of threats and hackers, companies turn to advanced analytics to navigate safely through this ubiquitous minefield and protect their assets. Spohn Security Solutions offers advice on finding vulnerabilities before the hackers do. (Austin, TX) September 18, 2017—Nearly one billion malware-based incidents occurred between June and November of 2016.(1) The estimated […]

Recognized as a Top 20 site for internships by Albany Business Review

by admin @ Relentless Awareness – Albany NY public relations, digital outreach solutions, graphic design, video

The Albany Business Review recognized us as one of the Top 20 locations hosting internships in the Capital Region. We pride ourselves as a “teaching agency” for students in majors ranging from communications, design, public policy, pre-law, and more, in which our former interns have made begun to make their mark in the world, including […]

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So you want to date a PR girl?

by Maddie Butler @ Bradley PR

Don’t we all wish we could have a guidebook to help us figure out our relationships? Maybe just a quick warning ahead of time about the type of person we’re about to get involved with? Well boys, if you’re dating, or about to date a public relations girl, you’re in the right place. Whether you[...]

Must-Read: Why the Equifax Breach Should Scare Everyone

by LEVICK @ Public Relations & Strategic Communication

143 million Americans were affected by the Equifax breach. As high-authority blogger Brian Krebs tells us, the credit monitoring fix that Equifax has offered is a day-late dollar-short solution. Instead, Krebs advises credit freezes as a viable next step to protect consumers from identity theft. The Equifax Breach: What You Should Know

The post Must-Read: Why the Equifax Breach Should Scare Everyone appeared first on Public Relations & Strategic Communication.

Listen Well, Speak Up; and 3 more Lessons from Madge

Listen Well, Speak Up; and 3 more Lessons from Madge

by Katie Martell @ THE BLOG -

There really isn’t a word that accurately describes the feeling of walking into a room of over 1000 women.

Part of me was surprised – I mean, I’m so used to conferences being a room filled with mostly men. Another part of me was filled with anticipation - I’d been looking forward to this day for weeks.

It was the 2017 Women’s Leadership Forum, hosted by the Ad Club.

Regardless of how I felt walking in, it’s easy to articulate how I felt walking out:

Emboldened. Activated. Reassured.

One talk among many that day left me feeling particularly energized. It was given by Madge Meyer – a public speaker, author, and former EVP and Chief Innovation Officer at State Street, with a long career at organizations including Merrill Lynch and IBM.

Madge offered concise, yet profound lessons to the room, good and sound advice for both men and women.

1.    Speak Up

Early in Madge’s career, at IBM, she was told by a manager that she’d be no longer invited to his meetings. Why? Her quiet and shy personality.

“You never ask questions or make suggestions. You occupy a seat, and never give me any value.”

Though she was listening, albeit passively, it wasn’t good enough. This is an important takeaway for anyone (talking to you, ladies) who may feel nervous about speaking up in a meeting.

Madge asked her manager for a second chance. She promised to ask at least one question, and make at least one good suggestion every meeting. She was allowed to return.

Studies show (and so does women's collective experience every day) that professional women are actually penalized for voicing their opinions more frequently.

“Male executives who spoke more often than their peers were rewarded with 10 percent higher ratings of competence. When female executives spoke more than their peers, both men and women punished them with 14 percent lower ratings.”

Read more in this NYT article.

The article describes a speaking-up double bind that harms organizations by depriving them of valuable ideas.

While before, Madge would attend passively, she began attending actively – and her success in doing so was predicated on her ability to listen the right way.

2.    How to Listen Well

Madge pointed out that many suffer from selected listening in meetings.

We can all likely relate to this. Who hasn’t interacted with someone who spends entire conversations just waiting for their turn to talk?

For Madge, the difference between passively and actively attending was to cultivate the skill of listening well – focusing on what someone really says, and asking intelligent questions.

She shared the tenets of Ting – the Chinese word for the art of listening, which consists of four elements in its Chinese character; ear, ten eyes, a heart, and a king.

Listen with your ear, but with 100% attention and focus (ten eyes), wholeheartedly, and as if listening to your King.

Wouldn’t that make for different meetings…

3.    Tell People Who You Are

One particular story I enjoyed from early in Madge’s career focused on a series of achievements she made in highly complex technical roles. With degrees in mathematics in chemistry, she worked in… well… literal rocket science.

Despite outstanding work, she found herself passed over for promotion in favor of her male colleagues multiple times. Frustrated, she went to her brother for advice.

What he said to her resonated with me, and the rest of the room, as I saw heads nodding in agreement:

“You’ve got to tell people who you are, otherwise, why would they listen to you?”

Being a Chinese immigrant, she possessed a cultural expectation that her accomplishments would be enough to get her promoted. Her experienced was proving this not necessarily true in America. While she did not want to brag, she realized the importance of outside recognition.

“You must show your value to the business. Doing a good job is not enough.”

Years later, as a manager at State Street, Madge ensured the work her team did was recognized consistently, to the tune of 32 industry awards.  

It's critical to toot your own horn. Be your own advocate.

4.    Never Accept No

Whether it was “you’re no longer invited to this meeting” or “you will never become an EVP” or “the answer is no on this project” – Madge persisted.

In one story shared, Madge had identified a massive cost-savings opportunity for State Street. While it would require some significant change, it would save the organization millions. Her proposal, however, was rejected by a committee who told her – Madge, the answer is no.

Expecting a fight, they were relieved to hear her say “OK” in the meeting, and walk out.

Where she was headed, however, was directly to her manager. She confidently brokered a deal (seriously, love this woman) – to let the results of a test dictate the viability of the proposal. If she couldn’t save the company $10M, they could fire her.

Yeah, she bet her job on it. No pressure. Casual.

Madge ended up saving the company $42M (boom), and earning the trust she so well deserved on her path to EVP.

In this story, she mentioned a piece of advice from her parents:

“When the boat hits the shore, you don’t keep trying to move forward. You turn right or left.”

Never accept no for an answer. Go around, and find a way to make it a yes.

5.    How to Innovate

All of these stories, weaved throughout her experience, built a strong foundation for Madge’s unique understanding of the concept of innovation – something she consults organizations on now. At the end of her talk, Madge shared a kind of alphabet of innovation, at least from A-G.

Innovation is:

Anticipatory, not reactive.

Business focused, not technology-driven.

Creative destruction, not guardianship. It’s very easy to hold on to the old way of doing things. Change is a risk.

Distributive leadership, not command and control. Companies that are top down must consider a culture of innovation, letting all people bring ideas to the surface.

Execution, not just inspiration. Madge recalled a Japanese saying:

If you have a vision with no execution, you have a day dream. If you have execution with no vision, you have a nightmare.

Fast and flexible, not fixed or frozen.

Global mindset nor parochial thinking. Leaders must move past only what they're comfortable with, and reach beyond boundaries.

---

I could not get enough of Madge’s easy humor, or her confident humility.

I realize “confident humility” may be an oxymoron, but what I witnessed was a delicate balance of touting her remarkable success, sharing lessons born of mistakes, all delivered with an empathy that left each of us feeling that her journey was – or could be - our own.

 

For more, listen to Madge’s podcast “Innovation is Business as Usual” and read her book The Innovator’s Path.

Thank you to the Ad Club of Boston for having me at the 9th annual Womens Leadership Forum – Stories told, by women bold.

 

 

Every Saturday morning I send out new ideas, writings, and interesting links on marketing, business, and life. It’s free & curated by me. Get on the list.

Launch of the Week: Eastern Washington University + Microsoft

by Schneider Associates @ Schneider Associates

Microsoft has long offered their Microsoft Professional Program courses to the public, but for the first time ever the certificate courses are being integrated into an accredited college curriculum to better prepare the next generation of data analysts and draw future analysts to the school. Read more about the program launch: Launch of the Week: Eastern Washington University from Laura […]

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More Direct Connections Expected During NFL Season

by Abbie S. Fink @ HMA Public Relations

At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy.  […]

The post More Direct Connections Expected During NFL Season appeared first on HMA Public Relations.

Smoke-Free Campuses

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

Smoke-Free Campuses
Case Study by Lauren Rothbardt and Sara Oxfeld


SITUATIONAL ANALYSIS
“At least 43 colleges have gone smoke-free from California to New Jersey. Nearly 31 percent of full-time college students smoke compared with about 25 percent of the overall population, according to the federal government’s 2005 National Survey on Drug Use and Health. Smoking is being banned everywhere on these campuses, even in the main quads and sidewalks” (Cook, 2007).
The Tobacco-Related Disease Research program conducted a study in 2000 about understanding and preventing college smoking. According to the study, in 1981, it was estimated that only 8.2 percent of college students smoked. By 1998, it was estimated that 28.5 percent of college students were supporting tobacco use. This number continues to rise in both two-year and four-year universities. This is the underlying reason why more and more universities are taking the steps to become smoke-free.
According to the Americans for Nonsmokers’ Rights Foundation, “there are now at least 260 100 percent smoke-free campuses with no exemptions. Residential housing facilities are included, where they exist” (Americans for Nonsmokers’ Rights Foundation). Tobacco free U is a Web site that outlines facts and figures about college students and tobacco use, sample smoke-free policies, tips for cessation, evaluation tips, and information by state. The Web site points out that half of current college smokers would like to quit, which is an important fact for universities to take into consideration when taking steps to become smoke-free.
On college campuses, certain subsets are more likely to use tobacco due to tobacco advertisements, sponsorships, and promotional events. Gay, lesbian, bisexual and transgender students, fraternity members, art students, and women are all classified as high-risk subgroups. It is important that universities tailor their messages for these groups.
First-year students are also considered a priority population because many of these students are away from home for the first time and are exploring their newly found freedom. This subset of students is vulnerable to the influence of tobacco advertisements. Virginia Commonwealth University and University of Maryland’s unpublished data found, “approximately 60 percent of sorority women smoke. We also know that smokeless tobacco companies have targeted fraternities with their promotions” (Tobacco Free U). Tobacco companies also target women because smoking is classified as an appetite suppressant and a way to maintain a lower weight.
College campuses are going smoke-free in rapidly growing numbers across the United States and we predict that many more universities will make the choice to go smoke-free in the near future.

EXECUTION
University at Buffalo
On Nov. 20, 2008, in conjunction with the American Cancer Society’s Great American Smokeout, the University at Buffalo announced plans to implement a 100 percent smoke-free policy to take effect beginning with the 2009-2010 school year. UB also created the UBreathe Free Initiative to assist smokers in the process of quitting as the campus progresses to be smoke-free.
The initiative works in collaboration with Roswell Park Cancer Institute, the New York State Smokers Quitline, the Erie-Niagara Tobacco-Free Coalition, Tobacco Cessation Center North and the New York State Department of Health.
The vice president for health sciences, David L. Dunn, M.D, Ph.D., made the announcement. Under the plan, smoking will not be permitted in any UB owned building or space, including parking lots.
UB is the first SUNY campus in Western New York to implement a 100 percent smoke-free policy. The University of Wellness and Work/Life Balance within University Human Resources and Wellness Education Services within Student Affairs will be available to help students and faculty “kick the habit” (University at Buffalo). They will provide short cessation counseling and free nicotine patches and gum for smokers. “The Great American Smokeout is a great way for smokers to prove to themselves that they can quit for a day, in hopes of quitting for good” (ACS).
The decision to go smoke-free is consistent with the “Greener shades of Blue” initiatives. This campaign is committed to demonstrating environmental leadership by reducing energy costs, promoting alternative energy sources, and working to abate climate change. The decision to go smoke free was among those of a comprehensive recycling program and a rapid reorientation away from fossil fuel use, which is part of their Green Climate Action Initiative.
UB summoned a committee over a year ago to review their smoking policy and explore the options for strengthening it. The committee also brainstormed ways to help students and faculty quit smoking. The team was comprised of representatives from Human Resources, Student Affairs and UB’s Academic Health Center. This team created the UBreathe Free Initiative. In September 2008, UB ran an UBreathe Free Week where the university implemented a new smoking-cessation program.

University of Arkansas
The University of Arkansas’s smoke-free policy stemmed from a belief that they could improve the health of all Arkansans through changes in public policy. Representing health interests on campus and the recipient of many complaints about the use of tobacco on campus, assistant vice chancellor for student affairs Mary Alice Serafini discussed a tobacco free campus with the vice chancellor for student affairs, Dr. Johnetta Cross Brazzell in the fall of 2006. She in turn took the proposal to the chancellor’s executive committee who reviewed the issues about tobacco use for several months. Serafini was used as a resource for the review.
In spring 2007, the chancellor’s executives decided that the campus needed at least 12 months to allow tobacco users to prepare for a tobacco free campus through participation in cessation programs. The plan was announced and the last academic year was used to inform governance groups, to hold town hall meetings, and to meet with anyone with any interest. Many classes used the policy as class projects.
In June, the tobacco-free policy is being marketed through a comprehensive campaign known as “Fresh” was announced.The director of communications and outreach for the Division of Student Affairs, Scott Flanagin, has headed up the marketing efforts for the policy, and worked with an award-winning student group, known as UA Productions, to create the concepts and the materials, right down to the Web site: http://fresh.uark.edu” (The University of Arkansas). On July 1, 2008, University of Arkansas went tobacco free
The Fresh Campaign has the YouTube account freshua to display their smoke-free Public Service Announcements.

Miami University
In fall 2008, Miami University went 100 percent smoke-free. In 1993, Miami first banned smoking in all public areas of buildings except in certain designated spaces. Thisban included smoking in residence halls, and in 2002 the ban was extended to restrict smoking within 25 feet of the halls. In December 2007, in conjunction with the state law banning smoking in public places of employment, smoking was also banned on the university’s campus within 25 feet of other buildings and in university owned vehicles.
Following the new bans in 2007, Provost Jeffrey Herbst formed an ad hoc committee to in effort to gather data to inform a decision. Surveys became available in print and online. Out of the 6,157 responses, 52 percent were in favor of a full smoking ban, with 62 percent favoring a ban if it meant support for smokers who were trying to quit (The Miami University). The committee took into account personal freedom issues, enforcement, grounds keeping, economic impact on a conference/hospitality level and economic impact on donations.
After reviewing all of these factors, the committee made the recommendation that Miami go smoke-free with a few exceptions such as hotels and conference centers. The committee also recommended offering multiple cessation options for its employee and student smokers. Herbest said, "We are banning smoking and offering cessation resources because nothing is more important than the health and welfare of Miami's people" (The Miami University).
On Aug. 27, 2007, at the Miami University Board of Trustees meeting, the board discussed the importance of maintaining a healthy living and learning environment for its staff and students. After reviewing the information brought to them by the ad hoc committee President David Hodge endorsed the recommendation for all four of Miami’s campus to become smoke-free beginning in the 2008-2009 academic year.
As of Aug. 1, 2008, Miami’s smoking ban was amended to be 100 percent smoke-free. Their new policy is as follows,
In order to promote the health of our students, faculty, staff and visitors, all Miami University campuses are designated Smoke-Free Environments. Smoking is defined as the burning of tobacco or any other material in any type of smoking equipment, including, but not restricted to, cigarettes, cigars, or pipes.
Smoking is prohibited in all Miami University-owned facilities and on the grounds of any university-owned property. This includes all buildings owned or controlled by Miami University, shelters, indoor and outdoor athletic facilities, indoor and outdoor theatres,bridges, walkways, sidewalks, residence halls, parking lots and garages. Smoking is prohibited on sidewalks that adjoin University property. Smoking is also prohibited in any vehicle or equipment owned, leased or operated by Miami University.
Faculty, staff, and students violating this policy are subject to University disciplinary action. Violators may also be subject to prosecution for violation of Ohio’s Smoking Ban (Ohio Revised Code, Chapter 3794). Visitors who violate this policy may be denied access to Miami University campuses and may ultimately be subject to arrest for criminal trespass,” (The Miami University).

EVALUATION
The University of Arkansas
According to the vice chancellor of student affairs, Mary Alice Serafini, “now that Arkansas’ smoke-free policy has been implemented, there are two major issues. First, the university did not have enough signage and are now making up for lost time on signage and posters. Secondly, people want enforcement and the policy is based on compliance and mutual respect.” The latest initiatives have been a resolution by the Residents Interhall Congress to set up designated smoking areas with a response from the Associated Student Government not to support designated smoking areas, but to enforce littering rules and implement enforcement of tobacco use away from buildings. The Tobacco Free Committee believes this will all be a three to four year process with bumps in the road. This is hard for those who really want a pure tobacco free campus and want punishment to achieve it. The university believes compliance will work in the end.

Miami University
On Sept. 12, 2008, a group referred to as “Hodge’s Smokers” gathered to protest the university’s campus smoking ban. The group lit up cigarettes and carried them, burning, all across Miami’s campus in protest of the newly enforced smoking ban that went into effect in August. While this protest was not the first negative reaction to the new policy, it was one of the largest. Students are not the only ones upset by this ban; staff members aren’t too thrilled either. However, the staff is doing a better job at adhering to the rules than the students(Reinbolt, 2008).
Months later, the university is still struggling with enforcing the ban. Students and staff are frequently spotted light up on university property. While some find the ban to be effective, others completely ignore it. As of December 2008, “According to the Office of Ethics and Student Conflict Resolution, 33 students have been disciplined for violating the campus-wide smoking ban. Claire Wagner, director of news and public information, said no staff members have been reprimanded for smoking on campus” (Stenback, 2008). Wagner believes the purpose of the ban is being fulfilled.

INTERVIEW ANALYSIS
We interviewed director of communications for Miami University, Perry Richardson. Richardson has held his position for many years.
According to Richardson, Miami University joined the campus initiative to become completely smoke-free in the 2008-2009 academic year. Jeffrey Herbst was the first to form an ad hoc committee to petition to the University for the smoking ban. According to Richardson, “After credible research was conducted, the university complied and agreed to become 100 percent smoke-free.”
Miami is one of the few universities who have decided to treat the ban with an enforcement policy. Richardson said, “We believe enforcement will insure the greatest success of the ban.”
“While at first the ban may have caused some commotion on campus, we believe the students and staff have seen an improvement on campus, and therefore support the new policy,” said Richardson. However, Richardson believes that it may be too soon to determine if the new policy has caused smoking rates to decrease among students and faculty but he continues to remain hopeful.
Since the ban is still in its’ earlier stages, Richardson, deems that in time the university will develop better methods for enforcing the ban, hence keeping their students and staff healthier and their campus cleaner.
Upon conducting this interview we realized this is an issue many are not comfortable discussing. Whereas Richardson agreed to answer our questions, despite the fact that he only answered a couple of them and was very vague in his answers, the other professionals we contacted from the other universities chose not to comment at all on the topic. We believe this lack of cooperation may be due to the fact that the policy may not be functioning to its’ fullest potential just yet.
However, Richardson’s interview did provide us with some insight into the minds behind the smoke-free policy. We believe all three of the universities are acting in good faith in their attempts to rid the campus of cigarette trash and litter, and in an attempt to provide their students and staff with the learning and living environment they deserve.

Achieving parity among farm beverage producers in the Empire State

by Joe Bonilla @ Relentless Awareness – Albany NY public relations, digital outreach solutions, graphic design, video

The phrase – “a rising tide lifts all boats” – can accurately describe New York’s farm-based craft beverage industry. What is good policy for a cidery is good for a brewery, a distillery, and a winery – and vice versa and everything in-between. Support of the craft beverage industry is truly one of the few, […]

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5 Times Not to Issue a Press Release

by William Comcowich @ glean.info

Press releases remain one of the mainstays of public relations. News releases can produce many positive placements. Sometimes they prompt reporters to write articles that have little or no resemblance to the news release, but still result in favorable publicity. There’s a time and place for issuing press releases. Issuing a release on the wrong […]

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Launch of the Week: Peabody Institute of The Johns Hopkins University Launches BFA in Dance

by Schneider Associates @ Schneider Associates

The Peabody Institute of The Johns Hopkins University debuted a new Bachelor’s of Fine Arts in Dance for those who are committed to preserving the excellence of the vital art form. The degree qualifies graduates to pursue a number or related careers upon graduation. Read more about this prestigious program on this week’s LOTW. Schneider Associates Launch of the Week: […]

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Edelman - About Us - Let's Back Up

Edelman - About Us - Let's Back Up


Edelman

Dan and Richard Edelman, father and son, led Edelman to become the world's largest public relations firm over the last 60 years.

RANDALL GOODGAME PRESENTS ‘SING THE BIBLE FAMILY CHRISTMAS’ OCTOBER 20

by Emily Kohl @ Turning Point Media Relations

Third Word-For-Word Scripture Release In Popular Slugs & Bugs Series    NASHVILLE, Tenn.—Acclaimed singer/songwriter and family entertainer Randall Goodgame returns October 20 with Sing the Bible Family Christmas. The sixth installment in his multi-Dove Award-nominated Slugs & Bugs series and the third Sing the Bible recording, the project was produced by Dove Award-winner Ben Shive (Rend Collective, MercyMe).    With jazz stylings reminiscent ... Read more

#TwitterIsDead – or is it?

by Natalie O'Grady @ A. Wordsmith | Public Relations |

  Since launching in 2006, Twitter has gone through several identity crises. Starting as an SMS-type messaging system, the platform has grown to be an emergency messaging tool, an engagement platform for live events, and apparently, the platform of choice for announcing domestic and foreign policies by the current President of the United States. With […]

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Britney Spears: From Pop Star to Pop Wreck...and Back Again?

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

INTRODUCTION

Britney Spears has had a very controversial and highly publicized personal, familial and professional battle for the past 2 years. After hitting absolute rock bottom in every facet of her life, in January 2008, the people behind Spears knew that something had to be done. Before the year was up that “something” had been done and Spears seems to be back on track with herself, her family and her career as she is set to release a new album before the year is up.

RESEARCH/ TIMELINE OF EVENTS

Britney Spears is an American pop musician and performer who has also done work as an actress and author. She was born in December 1981 and raised in the small town of Kentwood, La. Spears showed an interest in performing at a young age. When she was only 8 years old she auditioned for The New Mickey Mouse Club. Although she was turned away because of her age, three years later she was hired and remained employed there until 1994.

Spears took time off to attend high school until Jive records signed her as a solo artist in 1997. She first came into the spotlight at the end of 1998 releasing her hit record, Baby One More Time, which sold over 25 million copies worldwide. Spears went on to put out three more records, Oops!...I Did It Again, Britney and In The Zone as well as a greatest hits album, Greatest Hits: My Perogative. During this time, she also had many endorsements including Pepsi and a line of Elizabeth Arden perfumes. Spears was expected to make her comeback at the 2007 MTV video music awards, but her performance received extensive criticism. This was the only promotion Spears did for her sixth and most recent album, Blackout, which was released on Oct. 30, 2007.

Not only known for her music, Spears’ personal life is often in the spotlight as well. In January 2004, she married childhood friend Jason Alexander in Las Vegas, only to have the marriage annulled after 55 hours. That same year in July, Spears announced her engagement to Kevin Federline, a backup dancer whom she had known for three months. The couple stayed married until Nov. 7, 2006 and in that time had two children, Sean Preston Federline and Jayden James Federline.

In 2007, Spears’ personal life seemed to be spiraling out of control. Her family and management team forced her into rehab in February, but she checked herself out two days later. The following night, Spears infamously shaved her head and then re-entered rehab. She remained in rehab until March 2007. However, her series of controversial behavior have continued since then.

She cut off ties from her family and has had a constant flow of management teams, lawyers and personal assistants in and out of her life. She has attacked paparazzi on several occasions and has been involved in a number of traffic violations including a hit and run and driving without a license. She is also consistently photographed partying and staying out late. Due to this erratic behavior, Spears began to be seen as an unfit parent and a legal battle over the custody of her children arose. In September 2007, the outcome of Spears’ custody battle was announced. She has been ordered to undergo random drug and alcohol testing and to attend parental counseling. Spears and Federline initially had joint custody of their two children, but on Oct. 1, 2007 Federline got full custody of the children.

In early 2008 it proved that things must really get worse before they can get better. On Jan. 3 Spears locked herself and one of her sons in the bathroom of her Studio City home and refused to come out. After a while she finally opened the door and she was taken out of her home on a stretcher. Following this incident Federline was given full custody of their children and Spears was not granted any visitation. On Jan. 28 Spears parents arrive ready to take control and 3 days later, Jan. 31, she was checked into a UCLA psychiatric center for what was supposed to be a 72 hour stay. Instead Spears did not leave until Feb. 6. During her stay Spears father, Jaime, was placed as the conservator of her finances until the end of 2008. For 2 months Spears was kept relatively out of the spotlight. In early May, Spears’ visitation rights with her sons, which had been granted after her father took over her finances, were greatly expanded. In July, those rights were set in place to include 3 visits each week including overnight stays. In the following months news about Spears’ personal life took the back seat to the news regarding her teenage sister’s pregnancy. However, in April it was confirmed that Spears had reconnected with longtime manager Larry Rudolph, whom she had fired in 2007. With much progress being made, Spears was set to appear at the 2008 MTV Video Music Awards. With a disastrous “come-back” at the 2007 VMAs all eyes were on Spears.

Sept. 7, 2008: Spears opens the VMAs to a standing ovation. Spears looked very put together and spoke with eloquence. She went onto win 3 awards that night thanking her fans every time and not once mentioning her past. Later in September, Spears announced that her new album, Circus, will be out on Dec.2, her 27 birthday. She also released her new single, Womanizer, to great reviews. On Oct.10, 2008, Spears released the video for Womanizer on ABCs 20/20. Also released, was Spears intention to debut, on MTV, a documentary on Nov. 30 entitled, "Britney: For The Record."


PLANNING? EXECUTION?

Britney Spears could have, at one point, been considered a corporation. However, from early 2007 until now she has not had the teams or plans to be considered a corporation. Before Spears fired her management and was left by her PR person, it was known that Spears had to be put back on the right track in the public eye. The plans for her “comeback” would have been relatively simple and had been done before which can be seen in the cases of Robert Downey Jr. and Whitney Houston.

Robert Downey Jr.: Downey started his acting career at the early age of 5, appearing in his father’s films throughout the 70s. His career took off in the 80s and early 90s as he appeared in many Brat Pack films and won an Academy award for Chaplin in 1992. However it was during this time that Downey developed a severe drug habit, one that would come into the spot light in 1996. After his first arrest there was a constant string of other arrests and infractions, due to his drug addiction, that would lead to a year in prison and nearly no acting jobs for 3 years. In 2000 Downey was hired to join the cast of Ally McBeal, and was highly acclaimed in his acting, but that would not last long. In 2001, Downey was arrested again and forced to leave the show. It would be 3 years before Downey would get a significant movie. In the mid 2000s Downey appeared clean and made a major comeback appearing in several films, to be topped off with Iron Man.

Whitney Houston: At the peak of her popularity in 1992 Houston had a Hit record and movie out. It was in this same year that she married Bobby Brown. Brown had been in various legal troubles and already had three children by different women. Despite the skeptics, Houston had a child in 1993. In 2000 Houston and Brown were caught with drugs in their luggage at an airport. From that point on drug allegations continued for Houston, her album sales dropped and her erratic behavior was more noticeable Throughout the marriage Brown had many run-ins with the law, as well as charges for drug possession. In 2004 Houston went in to rehabilitation for unknown substances or problem and then went back in 2005, and completed the program. After divorcing Brown in 2006, Houston has withdrawn from many public appearances and has recorded a new album to be released in the coming months.

The interesting thing about Spears’ case is that most of her courses of action were not influenced by a PR professional. The initial push for Spears to go into rehab to get her life in order was from on-again-off-again manager Larry Rudolf, a move for which he was fired. It was once her family got involved that Spears life took a turn for the better. She was forced into rehab and forced to give up control of her finances. Her father now had control over how she spent her money, which therefore meant he had control over what she did and where she went. After many months of this control, Spears seemed to be going in the right direction. It was during this time that Spears began her new album and started getting healthier. As with Houston, Spears dropped out of the spotlight drastically. She was no longer seen partying till all hours of the morning and was rarely seen not well dressed. It took over a year and for many drastic things to happen for her life to finally be under control.

A PR PROSPECTIVE

After an attempt to connect Spears old PR manager went unanswered, I contacted Lou Iacovelli from Altelier Creative Services, a PR firm, to find out what he would have done in regards to the Britney Spears case. I met Iacovelli during my summer internship at Gottex Models this summer. He is a style consultant who also handles what models wear the Gottex bathing suits. I asked him initially if there was anything he would have done differently and he said “Everything…except what ever is being done right now.” Further explanation revealed that as a PR professional he would have never left his client when she was so deep in trouble, however given the specific circumstances he thinks it was justified: “I understand why her people would have left her, but I hope that they did everything in their power before they took that step.” From a PR professional’s perspective, this is one of the worst clients you could have: one that has made no attempt to neither follow the guidelines provided for them nor show concern about their image. Iacovelli also said that it is hard to gain the trust that is needed for a client to place, essentially, their life in your hands. It is unclear if Spears retained Pr help in light of her “new” management or not. “In the past couple months, I think, that things with her were handled as best they could be…if it were my client I would probably have had her get better extensions.” A jab at Spears hair was his way of saying that she could still use people in her life that monitor what she wears and how she looks. Although it may be demeaning to dress a 26 year old mother of 2, it is “vital that her appearances be flawless” because it is these appearances that she is judged upon.

MEDIA

The media has been nothing but brutal honest and sever in their coverage of Spears and her turmoil. But it can be said that without the media the people who eventually made all of the right decisions would have never know how bad the situation had become. She has had many opportunities to explain her actions to many different reporters and/or talk show hosts: Rosie O’Donnell, Ellen, Diane Sawyer and Matt Lauer. However, not all of these interviews did great things for her image, especially not the catastrophe of an interview with Matt Lauer in 2006. Having no professional hair, make-up or wardrobe, Spears smacked her gum through an interview that discredited anything she had to say because of how she looked. The media has had nothing positive, aside from her reading a prompter at the 2008 VMAs, to show or disprove what gossip writers/photographers give them.

Spears official website has been “Under Construction” since, at least, November 2007. This is the perfect outlet for her PR people to get the facts from so they can have accurate reports. Her Myspace page is strictly a place for fans to hear her latest tunes, write comments of support or scrutiny, look at pictures and to read blogs about upcoming, already publicized events. It may seem trivial, but these media outlets are the main way for Spears to reach her fans and set the record straight. When searched in Google, the second site listed is her official website and yet there is nothing there for a fan to see. A well designed website could do a lot for her image in that it is a perfect place to highlight all of the good things she has going on in her life and to promote her new album. It will be interesting to see how she handles her first sit-down interview in close to 3 years. In the clips that have been leaked it looks as though Spears is in a much better state than she was in 2006 with Matt Lauer.

On a positive note, it does not seem that Spears’ mother’s tell-all book has affected Spears or her fans’ opinion of her. Even thought the book divulges very personal information regarding Spears’ sexuality, relationships and family relations. The book was the first test to her “comeback,” if she could weather this everything else would come easier. For instance, the night before the video for Womanizer aired the song was the top-selling song on i-Tunes. This could be a great sign of things to come especially regarding the relationship between Spear and the media.

EVALUATION

A lot can be learned from this case, especially for someone like me who wants to go into the entertainment aspect of PR. I think that this is one of the toughest cases that and PR person could come across. Spears was relentless in living her own life and doing her own thing. She fired her PR people, her PR people left her and she went sans PR people. However, the past 6 to 7 months have been, in my opinion, have been picture-perfect from a PR standpoint. It is still unclear whether or not she has had professional help with her publicity or not, however what is being done is right out of a public relations text book. The public sees that her life is being controlled: her father taking over as conservator; they see that she is concentrating on getting her children back: she has been granted more visits with her toddler sons; they see that she is taking her career seriously: photos of her rehearsing her dances, a new video and a new album pending. These things, coupled with a decreased presence in the media of her daily occurrences, are helping Spears get her career and life back to normal. Whether it was her family, her management or her PR manager, the correct steps are being taken in restoring this once pop wreck back to her pop star status.

2017 Emmys: The Top 10 Nominees

by Chris at ClutchPR @ Toronto Public Relations

This month, Shemar Moore and Anna Chlumsky took to the stage to announce the 2017 Emmy Award Nominees and there’s sure to be much online discussion from now until the night of the awards, specifically about the slow and steady rise of subscription video on demand (SVOD) services such as Netflix, Hulu, and Amazon.  …

The post 2017 Emmys: The Top 10 Nominees appeared first on Toronto Public Relations.

Dove Science Academy surpasses goal during Charity Week

Dove Science Academy surpasses goal during Charity Week


NewsOK.com

FEB 22, 2017 - Lesly Morales participated in Charity Week by dressing as her favorite "Toy Story" character and reminding the community that it has a friend in Dove Science Academy.

Adapt Or Die: Millennial Hotel Marketing

by Chris at ClutchPR @ Toronto Public Relations

Airbnb, HomeAway, TrustedHousesitters, Hostelworld and Couchsurfing are just a few of the places travellers are flocking to when booking travel accommodation. You’ll notice Marriott, Hilton, Radisson and Hyatt aren’t on that list. They’ve noticed too.   The age of hotelier domination has come to an abrupt end, leaving the Hilton’s of the world to adapt…

The post Adapt Or Die: Millennial Hotel Marketing appeared first on Toronto Public Relations.

Ready to Go Live? LIVE Content Delivers

by Katie Pringle @ Latest News | MARiGOLDPR

Brands are creating and marketing more content than ever before. In tons of different formats – from images to podcasts to blogs to video –

The post Ready to Go Live? LIVE Content Delivers appeared first on MARiGOLDPR.

Clickback Ranks No. 106 on the 2017 PROFIT 500

by KJ @ JoTo PR | The Anti-Public Relations PR Firm

Canadian Business unveils 29th annual list of Canada’s Fastest-Growing Companies. (Ontario, Canada) September 18, 2017 – Canadian Business and PROFIT today ranked Clickback No. 106 on the 29th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies. Published in the October issue of Maclean’s magazine and at CanadianBusiness.com, the PROFIT 500 ranks Canadian businesses […]

Civil Dialogue

by Abbie S. Fink @ HMA Public Relations

Last week's Phoenix PRSA Masters Practitioners event proved that it is possible to talk politics and keep emotions at bay. [Click below for more]

The post Civil Dialogue appeared first on HMA Public Relations.

Artificial Intelligence to Bestow New Superpowers on PR

by William Comcowich @ glean.info

While some fear artificial intelligence will steal jobs from public relations professionals and other white-collar workers, some experts predict AI will give PR powerful new capabilities. “Artificial intelligence will give PR professionals superpowers within a year, predicts Aaron Cohen, founder of Glitch PR. “Every PR person who manages to surf the new AI wave will […]

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The Editor Exodus, Fashion Week Drama & Nordstrom without Clothes

by Maria Soubbotina @ Fashion & Lifestyle PR Sourcebook | PR Couture

 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social…

The post The Editor Exodus, Fashion Week Drama & Nordstrom without Clothes appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.

Utah’s economy: Transformed by great PR

by Ethan Prete @ Bradley PR

Utah is most often known for skiing, Mormons, large families and national parks. In recent years, the beehive state has also made huge steps towards becoming an economic powerhouse by using very specific PR strategies. As a result, Utah has been voted as the best state economy in the United States for the second year[...]

McDonald's Hispanic Marketing Case Study

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

Laura Peck & Antoinette Francis

Comm 497B

October 22, 2009

McDonald's Hispanic Marketing Case Study

According to the McDonald's Web site, in 1940 Dick and Mac McDonald opened a restaurant in San Bernardino, Calf. called McDonald's Bar-B-Que. It was a drive-thru and offered car hop service. In 1948, the restaurant was shut down for renovations and reopened with a smaller menu. This consisted of hamburgers and cheese burgers, potato chips, pie and beverages like soft drinks, milk, coffee. At the time, a hamburger cost 15 cents. The french fries and milkshakes were added a year later in 1949. The famous founder, Ray Kroc, visits the McDonald's restaurant and learns that the owners are looking for a nationwide franchising agent. He gives up his job as a multimixer salesman and joins the McDonald team, turning it into the largest fast food restaurant chain in the world. The first McDonald's restaurant opened in Des Plaines, Illinois in 1955. The first day sales on April 15 were $316.12 (McDonald's History). "In 1961, Kroc bought out the McDonald brothers for $2.7 million" (McDonald's Corporation). And by 1965 there were over 700 restaurants, The current McDonald's mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to improving our operations and enhancing our customers' experience (McDonald's History).

McDonald's is a publicly traded company (NYSE: MCD) and according to Hoover's "nearly 80% of the restaurants are run by franchisees or affiliates." (McDonald's Corporation). Some of McDonald's competitors include Burger King, Wendy's, Subway, Chick-Fli-A and YUM! restaurants international which runs A&W, KFC, Long John Siver's, Pizza Hut, and Taco Bell. According to Hoover's, McDonald's leads the industry in annual sales ($23,522.4 million), employees (400,000) and market cap ($64,149 million). It also leads the industry in gross profit margin (37.55%) and net profit margin (26.87%) (McDonald's Corporation). It is able to stay ahead by offering consistent quality food products at it's franchises, no matter the location. It is also always developing new menu items. It's most recent the Southern-style chicken biscuit in breakfast and sandwich form and it's widely publicized and advertised McCafé (McDonald's Corporation). Unlike other industries, quick-service companies are thriving. According to McDonald's most recent quarterly earnings press release, there was a "10% increase over the Company's previous quarterly dividend rate and brings the total quarterly dividend payout to about $600 million" (McDonald's Raises Quarterly Cash Dividend By 10%).

One of psychological competition facing the quick-service restaurant industry is the criticism of large obese population in the U.S. It is especially true of the value meals which provide extra large portion sizes of unhealthy foods. The nutritional value of quick-service restaurant food have sparked campaigns and legal action. According to New York City Department of Health and Mental Hygiene, On January 22, 2008, the Board of Health approved an amendment to the Health Code that requires certain food service establishments (FSEs) to post calorie information prominently on menu boards and menus (Calorie Posting Regulations). Other criticize of McDonald's occurred after the documentary Supersize Me was released in 2004. The documentary involves filmmaker Morgan Spurlock and his quest to eat nothing but McDonald's for breakfast, lunch and dinner for a month. He has to eat everything on the menu once and has to supersize his meal anytime he is asked. His health is documented and tracked and the results are astonishing. The documentary does not paint McDonald's or the quick-service restaurant industry in a good light (Super Size Me (2004)). One of the biggest outcries was about the soc-economical reasons behind the combination of inexpensive fast food and the obesity rates among people below the poverty line. This is especially prevalent among two targeted publics, Hispanic and black populations, who have a pre-disposition to obesity and heart disease. "McDonald's continues to be a target for critics who charge the company's food lacks nutritional value and may be contributing to increasing rates of obesity, especially among children. In response, McDonald's has introduced healthier menu items and shifted its marketing towards children to show a more active Ronald McDonald" (McDonald's Corporation).

McDonald's provides fast-food products and friendly service to consumers. According to Hoovers, McDonald's is a part of the fast food and quick-service industry (McDonald's Corporation). It was one of the first of it's kind and led the way for other fast food franchising chains like Burger King and Wendy's. And have influenced it's competitors with innovating ideas like the dollar menu. McDonald's is also making strides when it comes to incorporating a diverse workforce. According to McDonald's.com, "more than 55% of [its] headquarters and U.S. company workforce are members of a racial or ethnic minority, and approximately 61% are women. More than 40% of [its] U.S. owner/operators and an even higher percentage of the people in training to become owner/operators are minorities and women." They also "purchase more than $4 billion a year in food and paper products from U.S. minority and women-owned businesses." Because of their diversity initiatives, McDonald's has been awarded a number of awards including Among Top 50 Places for Hispanic Women to work in 2004 by Latina Style, Among 50 Best Companies for Minorities in 2003 by the National Hispanic Corporate Council and Top Company for Hispanics in 2005 by Hispanic Business Magazine (People). Furthermore, "McDonald's Hispanic franchisees, when combined, represent the largest single Hispanic business in the country" (Diversity).

Furthermore, with the Hispanic population growing in size, McDonald's has focused some of it's marketing towards the ethnic group with the campaign "Me Encanta." It is the literal Spanish translation of McDonald's global slogan, "I'm Lovin' It." According the VPE Public Relations, the Hispanic specializing pr agency that works with McDonald's, "In 2004, the country’s estimated 40 million Hispanics are spending nearly $700 billion on goods and services. If this country’s Latinos were a nation, its gross domestic product (GDP) would rank ninth in the world, just below Canada. By 2008, researchers predict that Hispanics’ buying power will be about $1 trillion per year, representing an astounding growth rate of over 450 percent since 1990. Latinos are the largest and youngest ethnic minority group in the United States. By 2050, one of every four Americans will be Hispanic, a number that will exceed 100 million" (Hispanic Snapshot).

According to VPE Public Relations' Web site, "since 1992, VPE has played an instrumental role in strengthening McDonald's standing as the favorite quick-service restaurant of Hispanic families. VPE works hand-in-hand with the company's Communications and Marketing departments to adapt national initiatives in a meaningful way to the Hispanic market. Examples of successfully executed assignments include national concert tours for artists like Enrique Iglesias, Alejandro Fernandez and Molotov; major events like Fiesta Broadway and Calle Ocho; national promotions like Monopoly and Happy Meals; corporate responsibility initiatives like Go Active!; and sporting events such as World Cup, Olympics and All-American basketball. VPE has also worked closely with Ronald McDonald House Charities in establishing its HACER Scholarship Program as the country's largest serving Hispanic high school students" (McDonald's). Alma DDB, an integrated advertising agency specializing in the Hispanic market is also working on the Me Encanta campaign since 1994. According to Alma DDB Communications Manager, Olimpia Del Boccio, they "managed all the communications in terms of advertising and image for the Hispanic Market." The agency has produced many things for McDonald's including TV, print, radio and interactive ads. These campaigns and advertisements have won a number of awards including National Gold, District Silver, Local Silver and Local Gold at Addy Awards. They have also won Silver at the Best of Ad Age, Gold at Ad Age Hispanic, Gold at CRESTA and more (Awards).

One of their services including the entire "Me Encanta" Web site. The Web site is easy to navigate and is in both Spanish and English. Some of the videos however, such as the Tips from Missael Espinoza, from the Mexico Soccer team in only in Spanish and does not contain any subtitles unlike the rest of the videos. The links are relevant and sort the information into four categories: Your Music, Scholarships, Mexican National Team and Latin Pride. The Scholarships tab is the only one that leads to a bigger Web site designed to inform Hispanic students and parents about college and applying for scholarships. The Web site is only for consumer use.

McDonald's slogan or campaign theme of "Me Encanta" is clever and shows that although McDonald's is marketing towards Hispanics, the population is still part of the general population. Sometimes campaigns designed around a certain racial or ethical group will distinguish their differences instead of their strengths, morals and values. The public members (the Hispanic community) will relate to the theme and will enjoy that their material is available in both English and Spanish.Some of the video clips are available in Spanish and then in an accented English. McDonald's also uses the phrase "Mi Lado Latino" which means My Latino Side. This campaign is to promote Latino pride by providing consumers with computer wallpapers, t-shirt iron-ons, stencils, etc. with both the slogan and the McDonald's logo. While the idea is great, there isn't anything behind the campaign. There should be some information about Hispanic organizations, National Hispanic Month and things people could be proud about rather than just brand placement.

From a media standpoint, there isn't any links talking about what McDonald's is doing through its Hispanic marketing (Me Encanta). Surprisingly, the media center at McDonald's.com did not contain a general McDonald's press kit including a fact sheet or a backgrounder. The only material was pertaining to specific campaigns. And does not have that many press releases and none dealing with Hispanic marketing and campaign programs. It did have information on it's African-American Campaign 365Black and their work for Black History month. There were nothing about Hispanic History Month or the Me Encanta campaign (Electronic Press Kits Archive). The news releases that were found about "Me Encanta" were hosted on Web sites like PRnewswire.com and were pertaining to scholarships giving to Hispanic students. The majority of these documents concentrated on who received the money and how much money McDonald's had donated so far. There were also a number about college workshops being hosted in a number of high schools across the country. The documents concentrated on the scholarships rather than the restaurant (McDonald's Hispanic news on PRNewswire.com). However, on the general McDonald's Web site there is an electronic press kit for the entire McCafé campaign, and includes an fact sheet in Spanish (McCafé Perks Up Coffee Lovers Coast-To-Coast).

McDonald's also does not release information about their planning or marketing procedures. Attempts were made to contact representatives via phone calls and twitter and both times we were directed to the McDonald's Web site. The contact us student section states, "If you cannot find the information you are looking for on our website, then the information is either not available or it is considered proprietary/confidential. As such, we would not be able to answer your questions. And it went one to say "oftentimes, students ask very specific questions about McDonald's sales, business strategies and product information. However, due to the highly competitive nature of the quick-service restaurant industry, we simply cannot respond to questions of this nature" (Contact Us: Students). Contacting a representative from VPE Public Relations was also unsuccessful and as previously stated Alma DDB would only tell us what type of work they do for McDonald's. Therefore it is hard to find what particular planning measures that were taken prior to the launch. It is hard to know what type of research was conducted prior to the launch of the "Me Encanta" or "McCafé" campaign. However, because McDonald's is working with an agency and firm who specialize in the Hispanic market, it is general "Me Encanta" advertisement, which are merely the normal ads translated into Spanish. Having the English version of the Hispanic advertising spoken with a Spanish English accent was good move because it shows that many Hispanics speak English and that you don't have to just market only Spanish. It also shows that there are more to Hispanic culture than just the language (McCafé - Your search). And it is estimated that McDonald's McCafé campaign "is expected to receive an outpouring of more than $100 million fanned out across TV, print, radio, outdoor, Internet, events, PR and sampling" (Allison, Melissa). For the execution of the general McCafé campaign, McDonald's offered "Mocha Mondays" where they would give free samples of either their Iced Mocha or Hot Mocha beverage (McDonald's(R) Anticipates Giving Away an Estimated 10 Million Samples). They were also hosting a contest "McCafé Your Day" during the launch of the product, in including a grand prize of a $50,000 Visa gift cards (Perking Up This May, McCafé). Without information provided by McDonald's or the agency/firm, it is hard to tell if any evaluation was conducted after the launch to see if it was a success within the Hispanic markets. However, McDonald's is up for Ad Age's Marketer of the Year and received a lot of press on it's big McCafé advertising push (Vote for Ad Age's 2009 Marketer of the Year).

Overall the "McCafé" campaign was well planned and executed. Some of the strengths of the campaign was that it had it's own interactive Web site in Spanish and English just for the Hispanic market and was able to play off their cultural and societal values. It also created advertising in both Spanish and Spanish accented English just for the Hispanic Market. Some of the weaknesses was that there didn't seem like a lot of articles picking up on the specialized and specific Hispanic marketing initiatives that McDonald's. And other than the Web site or advertising McDonald's didn't appear to have particular promotions or contests involving the McCafé in the Hispanic community. It would have been a good idea to have McCafé sponsor events or concerts centering around the Hispanic community. An opportunity for McDonald's is their upcoming sponsorship of the 2009 Latin Grammy's concert tour. They would have given out free samples and information at these events across the country. A threat for McDonald's is the importance that coffee and espresso products play in Hispanic culture. McDonald's is truly trying to bring society awareness that a fast food company can provide coffee products at low prices without compromising the quality. Strategies and tactics that work well with this audience is making things family and music orientated and quality at a low price. McDonald's does this through it's McCafé section on Me Encanta, where it plays a Latin "Café" song and talks about the quality ingredients that goes into the product (McCafé - Home). Also by creating McCafé coffee shop it is promoting an atmosphere were the entire family can enjoy McCafé products.

Competitors in the quick-serve food industry are also jumping on the Hispanic marketing bandwagon. Burger King is "putting ads in such publications as Poder and Hispanic Enterprise" (Del Valle, Elena). According to the Director of MultiCultural Marketing for BKC, Alexandra Galindez, "Burger King Corp. is committed to engaging Hispanic consumers in a meaningful and relevant way" (Burger King). Burger King's main Hispanic campaign is "Futbol Kingdom" an interactive Web site with games and information about their "Futbol Kingdom" city tour (Futbol Kingdom). However, Burger King has made some "offensive" advertising for the European market, including one depicting a "little bit" Mexican man wearing the Mexican flag and promoting the Texican Burger. (Mexico protests Europe Burger King Texican Whopper advertisement's use of Mexican flag). Another quick-service food industry competitor is Wendy's. However, their site offered even less than Burger King's even though it references Vidal Partners for handling their Hispanic advertising (News). At the top right hand corner you could change the Web site from US English to US Espanol. However, this just translated the already present material and cut down on some of it's content. It removed the news & offers, ads and about us sections (Wendy's). Out of the three quick-service restaurants, McDonald's definitely not only had the most available for Hispanics when it came to advertising and interactive Web sites but also researched the market so not to offend the Hispanic market and community. Neither Wendy's nor Burger King had Hispanic oriented social media. Although they both had a general twitter (@theBKlounge, @therealwendys) and a facebook pages. This is the same as McDonald's (@McDonald's) and perhaps a spanish-only assumed that not much research had to be conducted for this particular campaign and that the agency/firm were familiar with Hispanic culture, society and values. As for the tactics, the goal of the campaign is to increase awareness and sales of McDonald's new coffee line, McCafé. And furthermore, to create positive attitudes of Hispanic consumers towards fast food coffee and espresso products. For the "Me Encanta" and "McCafé," McDonald's hosts interactive Spanish-English Web sites. According to the Alama DBB Web site, "Hispanics have a cultural relationship with coffee; they can sense when it isn't fresh or when it's been watered down. They trust their senses and know when something is real because they can see it, feel it, hear it, smell it and taste it. That's why our ideas was to take consumers to experience McCafé coffees with their 5 senses. We created www.meencanta.com/McCafé, a site with a great variety of activities that give consumers a space to interact with the product while stimulating their senses, using their webcam, microphone, headphones, mouse and keyboard" (McCafé).

Also the advertising for McCafé are made specially for Hispanics compared to the

facebook and twitter account will be soon implemented by the fast-food giants.

McDonald's currently has a website specifically tailored to the Hispanic community in both English and Spanish: www.meencanta.com. On this website, viewers will see a colorful display with interactive features to keep them enticed. Within that website, viewers will find a page for the McDonald's "McCafé." It also has an interactive display with Hispanic-styled music; the website is in both English and Spanish.
Through McDonald's Electronic Press Kit for their McCafé, viewers will see their mission statement, stating, "McDonald's McCafé espresso-based coffees are available nationwide, giving consumers a variety of customizable beverages that can be enjoyed any time of the day, as morning pick-me-ups or indulgent afternoon treats... McDonald's McCafé beverages include espresso-based coffees such as cappuccinos, lattes, mochas, iced lattes, and iced mochas, as well as hot and ices Premium Roast brewed coffees and hot chocolate." (“McDonald’s Electronic Press Kit.”) On this website, there are press releases, and promotional images and videos, specific to McCafé. The images they place on this site, not only include the product, but the images are of where the products are from with photographs of coffee farms and coffee beans. This goes to show consumers and the media that McDonald's McCafés are fresh and natural.

Upon entering the Hispanic McCafé website (http://www.meencanta.com/mccafe/index_english.jsp), viewers will be first see the eye-catching layout and then hear the McCafé music, modeled from Hispanic beats. The lyrics to the short music bit repeats: "cafe, caliente, soloso, my cafe," translated to coffee, hot, alone, my coffee. As the view moves throughout the site, they will experience all 5 senses of the McCafé: touch, taste, hear, smell and sight. The first link will bring the viewer to an interactive page where they can "touch" coffee beans by playing around on their keyboard. The second link will bring the viewers to another interactive page that explores the "taste" sense by putting the viewers face within the coffee's reflection. The third link will bring the viewers to a music bit that explores the "hearing" sense through aromatic sounds of brewing, pouring, and drinking coffee. The next and fourth links will bring viewers to a page that allows them to play with coffee foam, which represents the "smell" sense. The final and fifth link that explores the "sight" sense will bring the viewer to two commercials for the McCafé.
In "The Seattle Times" article, "McDonald's outspends Starbucks 4:1 on new ad campaign, reporter Melissa Allison describes how McDonald's is bringing in heavy competition for Starbuck Coffee Company. She says, "Now Starbucks is trying harder, with a brand campaign that launched this week as McDonald's begins an ad blitz for its espresso drinks, which have been rolling out for years but finally reached more than 11,000 stores." ("Coffee City McDonald's outspends Starbucks 4:1 on new ad campaign Seattle Times Newspaper.") The articles says how McDonald's will probably bring in more than $100 million through this new advertising campaign, using television, print, radio, internet, events, PR and sampling means of promotion.

"It’s cornered the market on Big Macs, fries, and shakes. And now McDonald’s is riding a massive marketing campaign to make gastronomic gains in premium coffee," states "The Boston Globe" in a June 18, 2009 article. ("McDonald's gains ground on coffee rivals Dunkin', Starbucks - The Boston Globe.") Reporter Jenn Abelson describes how with the introduction of the McDonald's McCafé, there is going to be a increased competition in the coffee industry. "McDonald’s is 'like a 9,000-pound gorilla,' said Dennis Lombardi, executive vice president of food service strategies for WD Partners, a restaurant and retail design and development consultancy. "They have made a very strong push to build share with its McCafé brand and to show it is an alternative to coffeehouses.'" ("McDonald's gains ground on coffee rivals Dunkin', Starbucks - The Boston Globe.")
ABC News states, "McDonald's Corp. on Tuesday began a more than $100 million marketing campaign including TV, radio, print, online and outdoor ads for its McCafé line of espresso drinks. The drinks are now being rolled out to the chain's 14,000 U.S. locations." ("Coffee Retailers Heat up Advertising, Cut Prices - ABC News.") This article talks about the drop in prices advertising prices as the competition to advertise goes up.
In a blog on HispanicAd.com, Manny Gonzalez describes in detail the four "P" of advertising within McDonald's McCafé Campaign. He states that within the product domain, the McCafé has contributed to about 2.8% increase in McDonald's U.S. sales. He goes on to say that the cause of McDonald's success is their diverse pricing strategy. Within the place domain, what also contributes to this success is the direct relationship between franchises and corporation. Through this direct relationship, McDonald's helps franchises become well-represented ethnically, as the most prominent and successful franchisees are in LA and NY, where many Latinos reside. He then examines McCafé's promotions and concludes that McDonald's marketing is centered around the multicultural aspect. They realize that they need to be marketing to a diverse population. (http://www.hispanicad.com/blog/?p=169)
In "McDonald's Mobile Campaign Targets Hispanics," reporter Mark Walsh says that 10 million samples of the McCafé will be given away on "Mocha Mondays" "as part of its broader push behind the new McCafé coffee line." Working with a mobile ad network, McDonald's, specifically targeting the 2.3 million New York Hispanics, created a mobile text messaging system that will remind users to take part in the "Mocha Mondays," where they will receive a free 7 oz. Iced McCafé Mocha or an 8 oz. Hot McCafé Mocha. ("MediaPost Publications McDonald's Mobile Campaign Targets Hispanics 08/06/2009.")

On May 5, 2009, McDonald’s released their “McDonald’s McCafé Perks Coffee Lovers Coast-to-Coast press release. It examines the new McDonald’s McCafé beverages. In the press release, the slogan “McCafé Your Day” is introduced as well as a contest and sweepstakes where “consumers are invited to visit www.mcdonalds.com/mccafe to submit a story and photo about why they or someone they know deserve a chance to be one of two grand prize winners, each taking home a $50,000 Visa gift card and $500.” ("McCafé Perks Up Coffee Lovers Coast-To-Coast.") The news release goes on to explain the enormous launch of the McCafé:

In 2006, McDonald’s successfully introduced Premium Roast dip coffee. In 2007, the company introduced iced Coffees to the menu and began testing the full-line of espresso-based specialty coffees in selected U.S. markets. The national introduction of McCafé marks McDonald’s largest product launch in 30 years, since the introduction of the Egg McMuffin sandwich to its national breakfast menu in 1977. ("McCafé Perks Up Coffee Lovers Coast-To-Coast.")

The July 9, 2009 press release, “McDonald’s Anticipates Giving Away an Estimated 10 Million Samples during the ‘McCafé Mocha Monday’ Nationwide Sampling Event Starting July 13,” introduces the McCafé Mocha Monday, where consumers can get free (specified) coffee each Monday from 7 a.m. to 7 p.m. at participating restaurants from July 13 to August 3. This press release states that this is the largest sampling initiative McDonald’s has ever taken. Like in the previously-mentioned press release, this release goes over the McCafé Contest and Sweepstakes, as well as a brief overview of the McDonald’s brand coffee. (McDONALD’S® ANTICIPATES GIVING AWAY AN ESTIMATED 10 MILLION SAMPLES DURING THE “McCAFÉ® MOCHA MONDAY” NATIONWIDE SAMPLING EVENT STARTING JULY 13.)

Found on Hispanic PR Wire, a press release, “Gavina Coffee Helps Put the Accent on McDonald’s New McCafé Brand,” goes into a detailed overview of coffee supplier behind the McCafé. It talks about how a family-owned company, known as Gavina Gourmet Coffee of Los Angeles “helped formulate the company’s successful line of McCafé specialty coffee drinks recently launched on a national level.” ("Hispanic PR Wire - Gavina Coffee Helps Put the Accent on McDonald's(R) New McCafé(R) Brand.") The press release goes into a history and ends with a quote from the owner of the supplier; he says that “McDonald’s has given [the company] an opportunity to prove [themselves.]” ("Hispanic PR Wire - Gavina Coffee Helps Put the Accent on McDonald's(R) New McCafé(R) Brand.")

Overall, the media coverage seems to be similar to McDonald’s messages. There have not been any controversies around the new McCafé beverage, so there are not different in messages. All the media coverage seems to center around how McDonald’s is new competition for other coffee brands and how McDonald’s has invested so much into their McCafé campaign. The press releases typically talk about what McCafé is and how it came to be. They also illustrate the different events to help promote the McCafé. The media seems to use this same information about the fact of McCafé in their coverage.
When compared to McDonald's competitors the brand is far ahead when it comes to Hispanic marketing but furthermore, it's outreach allows Hispanic consumers to connect on a deeper level with the brand. It shows effort to produce Hispanic oriented commercials in both Spanish and Spanish-accented English. And their Hispanic oriented Web site, Me Encanta, is impressive along with their specific product interactive Web sites. Hispanics should be proud to know that their consumer buying power is being taken seriously and that companies are specifically adjusting to meet their needs, culture, values and norms.

Resources

Allison, Melissa. "McDonald's outspends Starbucks 4:1 on new ad campaign Seattle Times Newspaper." The Seattle Times. Seattle Times Newspaper, 6 May 2009. Web. 20 Oct. 2009. .

"Awards." Behind ALMA DDB. ALMA DDB. Web. 20 Oct. 2009. .

Burger King. Burger King. Burger King Corp. Kicks Off Its Annual Fútbol KingdomSM National Tour And Debuts The Bk Fútboladores. Press Room. Burger King, 28 Sept. 2009. Web. 20 Oct. 2009. .

"Calorie Posting Regulations." Food Safety and Community Sanitation. New York City Department of Health and Mental Hygiene. Web. 19 Oct. 2009.

"Contact Us: Students." McDonald's USA. McDonald's Corporation. Web. 19 Oct. 2009. .

"Coffee City McDonald's outspends Starbucks 4:1 on new ad campaign Seattle Times Newspaper." The Seattle Times Seattle Times Newspaper. Web. 20 Oct. 2009. .

"Coffee Retailers Heat up Advertising, Cut Prices - ABC News." ABCNews.com - Breaking news, politics, online news, world news, feature stories, celebrity interviews and more - ABC News. Web. 20 Oct. 2009. .

Del Valle, Elena. "Burger King launches diversity oriented print marketing campaign ." Hispanic Marketing & Public Relations, 10 Jan. 2008. Web. 20 Oct. 2009. .

"Diversity." McDonald's USA. McDonald's Corporation. Web. 19 Oct. 2009. .

"Electronic Press Kits Archive." About McDonald's. McDonald's Corporation. Web. 19 Oct. 2009.

"Futbol Kingdom." Futbol Kingdom. Burger King Corporation. Web. 20 Oct. 2009. .

"Hispanic Snapshot." VPE Public Relations is an Hispanic Agency. VPE Public Relations. Web. 19 Oct. 2009. .

"Hispanic PR Wire - Gavina Coffee Helps Put the Accent on McDonald's(R) New McCafe(R) Brand." Hispanic PR Wire - The nations leading Hispanic press release distribution service. Web. 20 Oct. 2009. .

"McCafé." Portfolio Interactive. ALMA DDB. Web. 20 Oct. 2009. .

"McCafé - Home." MeEncanta.com. McDonald's Corporation. Web. 20 Oct. 2009. .

"McCafé Perks Up Coffee Lovers Coast-To-Coast." Media Center. McDonald's Corporation. Web. 20 Oct. 2009. .

"McCafé - Your search." MeEncanta.com. McDonald's Corporation. Web. 20 Oct. 2009. .

McDonald's. McDonald's USA. McDonald's(R) Anticipates Giving Away an Estimated 10 Million Samples During the 'McCafé(R) Mocha Monday' Nationwide Sampling Event Starting July 13. Hispanic PR Wire. 10 July 2009. Web. 20 Oct. 2009. .

McDonald's. McDonald's USA. Perking Up This May, McCafé(R) Gives Consumers A Better Day With Online Contest & Sweepstakes. Hispanic PR Wire. 5 May 2009. Web. 20 Oct. 2009. .

McDONALD’S® ANTICIPATES GIVING AWAY AN ESTIMATED 10 MILLION SAMPLES DURING THE “McCAFÉ® MOCHA MONDAY” NATIONWIDE SAMPLING EVENT STARTING JULY 13. Web. 20 Oct. 2009. .

"McDonald's." VPE Public Relations is a Hispanic Agency. VPE Public Relations. Web. 19 Oct. 2009. .

McDonald's Corporation. Hoover's. Web. 19 Oct. 2009.

"McDonald's Electronic Press Kit." McDonald's Electronic Press Kit Main Directory. Web. 19 Oct. 2009. .

"McDonald's hispanic news on PRNewswire.com." PR Newswire: press release distribution, targeting, monitoring and marketing. PR Newswire. Web. 19 Oct. 2009.

"McDonald's History." About McDonald's. McDonald's Corporation. Web. 19 Oct. 2009. .

"McDonald's gains ground on coffee rivals Dunkin', Starbucks - The Boston Globe." Boston.com. Web. 20 Oct. 2009. .

"McDonald's Raises Quarterly Cash Dividend By 10%." McDonald's Financial Press Release. McDonald's Corporation, 24 Sept. 2009. Web. 19 Oct. 2009. .

"Me Encanta." Me Encanta. McDonald's Corporation. Web. 19 Oct. 2009.

"MediaPost Publications McDonald's Mobile Campaign Targets Hispanics 08/06/2009." MediaPost - news and directories for media, marketing and online advertising professionals. Web. 20 Oct. 2009. .

"Mexico protests Europe Burger King Texican Whopper advertisement's use of Mexican flag." The New York News. 14 Apr. 2009. Web. 20 Oct. 2009. .

"News." Wendy's. Web. 20 Oct. 2009. .

"People." McDonald's USA. McDonald's Corporation. Web. 19 Oct. 2009. .

"Super Size Me (2004)." The Internet Movie Database (IMDb). Web. 19 Oct. 2009. http://www.imdb.com/title/tt0390521/.

"Vote for Ad Age's 2009 Marketer of the Year." Ad & Marketing Industry News. Advertising Age. Web. 20 Oct. 2009. .

"Wendy's." Wendy's - Quality Fresh Food & Ingredients Are Our Recipe. Web. 21 Oct. 2009. .


Launch of the Week: Vitamin Shoppe Spark Auto Delivery

by Schneider Associates @ Schneider Associates

The Vitamin Shoppe recently launched their direct-to-consumer line extension: Spark Auto Delivery. Enrollment in the program allows patrons to subscribe to their favorite wellness formulas at a savings and exclusive benefits. Read more about this trendy sales platform on this week’s Launch of the Week. Schneider Associates Launch of the Week: Vitamin Shoppe Spark Auto Delivery from Laura Faccone

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BCA Profiles: Style House, Work, Life, Balance & Culture Award

by Maria Soubbotina @ Fashion & Lifestyle PR Sourcebook | PR Couture

Boutique PR & brand marketing firm, Style House was founded by…

The post BCA Profiles: Style House, Work, Life, Balance & Culture Award appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.

We’re listed as Top 20 communications agency by Albany Business Review

by admin @ Relentless Awareness – Albany NY public relations, digital outreach solutions, graphic design, video

Relentless was listed as a Top 20 communications firm by the Albany Business Review as part of their 2017 Communications Firms list. This is the first year Relentless has been listed, which ranks agencies by total number of staff. ABR also profiled Managing Partner Joe Bonilla about his thoughts on how to rebrand the Capital […]

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The Cannabis-Focused Companies Highest on Our List

by Brooke Wilkinson @ MARiGOLDPR

When society thinks about cannabis consumers, people sometimes gets the misguided idea that we’re all slacker stoners sans jobs or hardcore users whose job IS marijuana activism. But we know that consumers come from every walk of life – take CannabisComs for example! With that in mind, we’ve rounded up our favourite outside-the-(hot)box brands that will have you rethinking the stereotyped ‘stoner’ lifestyle. These companies offer an elevated experience for the cannabis connoisseur, high hostess, professional pothead, and everybody in between. Retreatibles Who they are: Calgary-based Retreatibles is shaking up the edibles industry by offering healthy, pre-packaged brownie and square […]

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Live Coverage Never Ends

by Scott Hanson @ HMA Public Relations

Live television coverage has always enthralled us and it is everywhere! One of the live shows that Scott usually tunes into is called Live PD on A&E. [Click below for more]

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Meet our 2017 Interns!

by Schneider Associates @ Schneider Associates

This summer, we had seven wonderful interns join the team at Schneider Associates! Each offered something special to SA and we’re amazed at how they hit the ground running. Get to know more about them and the impact they’re having on the world of public relations and marketing! Julia Ferreira Where are you from? Hamilton, MA Where do (or did) you […]

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[On-demand webinar] 3 Ways to Improve B2B Demand Gen with the Power of Relevance

[On-demand webinar] 3 Ways to Improve B2B Demand Gen with the Power of Relevance

by Katie Martell @ THE BLOG -

Watch this on-demand webinar.

8 Ways to Dump Useless Metrics & Achieve Better PR Measurement

by William Comcowich @ glean.info

PR measurement requires selecting appropriate metrics, but sometimes you need to do the opposite and eliminate unsuitable metrics. As staff members and others stakeholders suggest media metrics to track, the number of metrics can balloon over time. A cumbersome number of metrics is time consuming to track, report and analyze. Too many media intelligence metrics […]

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New LinkedIn Tinder-Style Service has Them in a Matchmaking Mood

by Chris at ClutchPR @ Toronto Public Relations

LinkedIn has always put an emphasis on the importance of mentorship within their online community. From their #ThankYourMentor campaign, to partnering with The National Mentoring Partnership (MENTOR) to conduct studies, there’s been a clear investment on LinkedIn’s part to highlight the practice. Now they’ve taken their relationship with mentoring to the next level. This week…

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Join the Be Relentless team. We’re looking for an administrative assistant to join our Albany team.

by admin @ Relentless Awareness – Albany NY public relations, digital outreach solutions, graphic design, video

Relentless Awareness is looking to hire a part-time Administrative Assistant for our Albany office. The ideal candidate would be professional, punctual, and self-sufficient with effective organizational and administrative skills. Responsibilities will include, but not limited to: handling schedule requests for staff and clients, data entry, correspondence, answering phones, and providing support to the agency as needed.   […]

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Food Banks Canada Secures $750,000 from Google Canada

by Katie Pringle @ MARiGOLDPR

Food Banks Canada secures “People’s Choice” award and $750,000 from Google Canada to develop technology that connects food and Canadians in

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Don’t Let Influencer Marketing Eclipse the Basics, Clickback Warns

by KJ @ JoTo PR | The Anti-Public Relations PR Firm

While influencer marketing might be the marketing trend du jour, companies should proceed with caution   (Ontario, Canada) September 5, 2017 – A June 2017 study on the Instagram platform showed that influencers are causing brand engagement from prospects at levels that greatly exceed companies’ own posts1. JetBlue averaged 2,363 engagements from its own posts, compared to influencer posts which made an average of 241,226 engagements–100 times the […]

iBlueprint: Go Mobile Web Design Tallahassee by Digital Opps

by RBOA / Digital Opps @ RB Oppenheim Associates

iBlueprint: Time to Go Mobile Web Design is Digital Opps’ series of blog posts explaining how your business can go for gold by optimizing your website for today’s mobile audience. If you or your company, organization or association has a website, it must be mobile-friendly. Responsive (Mobile-friendly) Web Design Having designed, developed and launched over…

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Multicultural Intelligence in PR

by tss5197 @ All Things PR

The eight make or break rules that are discussed in Morse’s Multicultural Intellegence book are extremely important for anyone looking to be successful in public relations today. They explain the best practices of how one should target a specific niche audience based on something they have in common like race, gender, socioeconomic status, etc. The […]

ENTRY-LEVEL TOOLKIT

by Guest Author @ Fashion & Lifestyle PR Sourcebook | PR Couture

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Dominating Youtube, The Launch of Girlboss Media & MFW Goes Green

by Maria Soubbotina @ Fashion & Lifestyle PR Sourcebook | PR Couture

 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social…

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HMA Gives Back

by Madeleine Norris @ HMA Public Relations

Within the bustling and ever-changing PR world, one thing remains constant at HMA and that is our dedication to our community. [Click below for more]

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Know Your Audience or You’ll Have No Audience

by Aaron Gouveia @ Schneider Associates

Rule #1: know your audience. I started a parenting website nine years ago for new fathers, so I decided to aim my content at dads. Because why wouldn’t I? The website had “dad” in the URL, I was a dad, and my writing was advice for new dads by a new dad. In my mind, nothing could be simpler. But […]

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Rocky Mountain Emmy Nominations Announced

by Alison Bailin @ HMA Public Relations

Last night, the best in the broadcast industry were honored at the Rocky Mountain Emmy Nominations Parties. Check out the full list of the 2017 nominees! [Click below for more]

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Bonilla named as one of City & State 2017 40 Under 40 Albany Rising Stars

by admin @ Relentless Awareness – Albany NY public relations, digital outreach solutions, graphic design, video

City & State NY named managing partner and co-founder Joe Bonilla as one of this year’s 40 Under 40 Albany Rising Stars. Here is a snippet from the profile: When Joe Bonilla was developing a new public relations, public affairs, events and design agency, he and his business partner were brainstorming what to call the […]

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The Future of Music Festivals

by Clutch PR @ Toronto Public Relations

Are music festivals the next home of virtual reality? As summer saunters on, festivals such as Coachella, Wayhome, Osheaga, Governor’s Ball and Lollapalooza have come and gone. Much has been made of the decline of the music festival as we know it. Simply put by one journalist  “reunions are almost non-existent, unique headliners are becoming…

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Dove Campaign Reveals Risks of Misreading Social Media Listening Data

Dove Campaign Reveals Risks of Misreading Social Media Listening Data


glean.info

Reactions to Dove's Real Beauty campaign with its diverse shapes of shampoo bottles illustrate how data from social media listening can be easily misunderstood.

The Driverless Future: Still a Decade Away

by KJ @ JoTo PR | The Anti-Public Relations PR Firm

Autonomous vehicle technology is advancing rapidly, but the need to deal with social, regulatory and legal issues will create significant—and necessary—speed bumps. QIS explains the impact on the insurance industry. (Pleasanton, CA) August 05, 2017—Michael Macauley, CEO of Quadrant Information Services, a leading supplier of pricing analytics services to property and casualty insurance carriers, says, […]

2017 PRSA Phoenix Copper Anvils Showcase Best in PR Past, Present and Future

by Alison Bailin @ HMA Public Relations

The PRSA Phoenix chapter celebrated the 2017 Copper Anvils last night and what a time we had! Congratulations to all of this year's Copper Anvil honorees! [Click below for more]

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Launch of the Week: Android Oreo

by Schneider Associates @ Schneider Associates

This launch will be hard to eclipse. Check out this week’s LOTW to see what made the debut of Andriod’s newest operation system, Oreo, so unique. Launch of the Week: Android Oreo from Heidi Auvenshine

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PR News' Platinum pR & Agency Elite Awards Luncheon

PR News' Platinum pR & Agency Elite Awards Luncheon


PR News

PR News has announced the finalists of the annual Platinum & Agency Elite Awards! Connect with these top communicators at the awards luncheon on Sept. 14 in NYC

Social Learning Theory in Public Relations

by tss5197 @ All Things PR

The social learning theory is one of the most influential learning theories today. Keeping in mind that the social learning theory explains how a person learns and takes in information, and then proceeds to copy behaviors, public relations professionals can use this to their advantage. When professionals use the social learning theory purposefully and correctly […]

Not just a vote, but a commitment to a brighter future for Albany

by Joe Bonilla @ Relentless Awareness – Albany NY public relations, digital outreach solutions, graphic design, video

Many eons ago, in a galaxy far away, I was not the academically successful student during my Catholic school years. So much so that there was a choice given — whether to move up to Bishop Maginn High School (conditionally) or shift in the fork in the road to Albany High School. For many reasons […]

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Web Design: Why We Exclusively Build WordPress Websites

by RBOA / Digital Opps @ RB Oppenheim Associates

Web Design with WordPress.  In 2003, online blogging platforms became a popular method of communication for professionals and non-professionals as a means to publish their own content without having to rely on traditional media outlets. By 2005, Blogger (a Google product), TypePad and WordPress were the most popular platforms. After testing Blogger for a few…

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How PR Crisis Simulations Prepare Companies for the Real Thing

by William Comcowich @ glean.info

Hospitals and police and fire departments stage simulations and practice drills to prepare for man-made and natural disasters. The Armed Services practice military exercises. Schools practice fire and lock-down drills. Public relations and corporate communications departments are embracing practice drills that reproduce fast-moving PR crises. The best of the drills include a frightening degree of […]

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LiveStrong

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

Lance’s Legacy

At a young age, Lance was one of the world’s top cyclists. He won multiple World Championships, the Tour Du Pont and many Tour de France stages. Lance was nearing the peak of his cycling career. At age 25, Lance was diagnosed with cancer.
His diagnosis was testicular cancer and is the most common cancer in men ages 15-35. With early detection, chances of curing the disease are 90 percent. Yet, Lance ignored the warning signs and went untreated until the cancer spread to his abdomen, lungs and brain.
With a combination of physical conditioning, a strong support system and a competitive spirit, Lance declared himself a cancer survivor, not a cancer victim. He actively sought education about his disease and treatment, underwent aggressive treatment and eventually beat the disease.
Before he was fully recovered and knew his own fate, Lance established the Lance Armstrong Foundation. This was the start of his life as an activist for people living with cancer and world representative to the cancer community.
The Lance Armstrong Foundation
"At the Lance Armstrong Foundation (LAF), we inspire and empower people affected by cancer. For more than 10 years, the Foundation and its founder, cancer survivor and champion cyclist Lance Armstrong, have partnered with other organizations and dedicated advocates to make cancer a national priority in the United States. Now the Lance Armstrong Foundation is taking the battle to fight cancer global.”
The Lance Armstrong Foundation was founded in 1997 by Lance Armstrong. LAF was created to offer cancer patients information, knowledge, and attitude that are important for dealing with cancer and its exhausting treatments.
LAF is founded on four key programs that provide resources that cancer victims can utilize to help battle and deal with the difficulties of their illness. The first program focuses on education and offers patients and their doctors the information they need to successfully choose the right treatment method. Education not only concentrates on medical advice, but it is also open to give emotional support as well.
Another of the core programs is advocacy, especially at political gatherings and lobby sessions where representatives of people suffering from cancer encourage the government to take action against the war on cancer. Representation can help increase research funding and promote new scientific options that may lead to treatment options in the future.
A public health program is the third program that offers cancer patients and their families post treatment support and special services. The ultimate goal of the LAF is to further cancer research. Through extensive fundraising, the donated money supports and offers financial assistance to doctors and scientists to develop clinical trials and medications to provide advanced cancer treatment. The funding also aides programs who aim to improve the lives of those living with cancer and assisting them with the daily challenges.
LAF has invested more than $18.7 million in research grants. The Lance Armstrong Foundation believes that “knowledge is power and unity is strength”.

www.livestrong.org

“Wear Yellow Live Strong”

In 2003, LAF launched two educational resources, the LiveStrong Survivorship Notebook and the LiveStrong online Resource for Cancer Survivors. Both provide information on the physical, practical and emotional aspects of surviving the disease. They are free resources for cancer victims, survivors and families to explore.
In response to the start of Lance’s LiveStrong theme, Nike approached LAF to create 5 million yellow wristbands with “LIVESTRONG” engraved on them in support of Lance during his sixth Tour de France.
The yellow wristband has its roots in “baller bands,” rubber bands that street basketball players wear on their wrists to get psyched up for games. Nike initially thought to make baller bands with different messages for promotional items, but the idea wrapped around the LiveStrong campaign instead.
The wristbands’ start was support for Lance’s efforts in both cycling and raising awareness for cancer across the nation. Armstrong and his entire team wore the yellow wristband.
The Lance Armstrong Foundation and Nike launched the Wear Yellow Live Strong campaign on May 17, 2004.The campaign’s goals were to raise money for cancer research, increase cancer awareness and encourage people to live life to the fullest. Nike’s goal was to raise $5 million through wristband sales on top of the $1 million they donated to the Lance Armstrong Foundation. All proceeds would eventually go to LAF in efforts to raise $25 million.
This was a significant milestone for the Lance Armstrong Foundation and Nike’s corporate relationship, considering Nike was the only sponsor to stick with Lance when he was diagnosed with cancer. During the 2004 Summer Olympics, the wristbands were given to each U.S. athlete to wear on their arm to show support.
The wristbands became an astounding craze overnight and gave rise to “cause marketing” –the pairing of a product with a social mission. Both the 2004 Tour de France and Summer Olympics created national media attention for Lance’s LiveStrong wristband. Media such as People Magazine, The Wall Street Journal, National Public Radio, and Advertising Age were drawn to this yellow rubber silicon wristband. Appearances and endorsements on television shows such as Oprah raised the wristbands profile to a fashionable level.

The Wristband


The alliance between Nike and the Lance Armstrong Foundation not only created an awareness wristband, but it also sparked a consumer craze. The wristbands cost $1 a piece and the proceeds go directly to the Lance Armstrong Foundation.
Everything about the wristband breathes Lance. The engraved “LiveStrong” is the foundation’s motto. The color yellow signifies the lead rider’s jersey in the Tour de France and is also the color of hope.
After their debut, the wristbands were worn by Lance and his team at the Tour de France; the U.S. Summer Olympic athletes; celebrities such as Matt Damon, Bruce Willis and Robin Williams; and even politicians such as John Kerry. They were summer 2004’s hardest item to get. Many resorted to the eBay market with hopes of obtaining these charitable wristbands.
Although eBay provided new ground for wristband sales, people were buying them for prices well beyond their original price. People could have easily donated $1 or more to the Lance Armstrong foundation, but it was the visual symbol of concern that was valued more so than the actual cause it was supporting. The wristbands posed a question whether philanthropy was posing as fashion or vice versa.
Philanthropy as a fashion statement goes back to earlier days. Since ancient times, people wore jewelry as a way of expressing some sentiment, feeling or as a symbol. The wristband is a modern adaptation of an age old tradition; jewelry as a symbol of hope, courage and support of a worthy cause.
However, the wristbands are usually worn for personal reasons, whether to support someone fighting cancer or tribute to someone who has lost their battle. The bright yellow attracts attention and has been compared to the red AIDS awareness ribbons. The difference between the AIDS ribbon and the LiveStrong wristband is the lack of controversy surrounding the wristband’s visible concern for cancer.
The most interesting facet of the wristband is its association with Lance’s heroic battle over cancer at the peak of his fame. The LiveStrong wristband satisfies the desire to have something to believe in, making it a “champion of the good-will game”. Cause Marketing Forum President David Hessekiel says it best,
“If this was a bracelet done by an obscure organization, and didn’t have the celebrity attached that created this buzz, we wouldn’t be talking about.”
The wristband zoomed in on the power of today’s youth. The wristband carries a simple message that even kids can identify with. In particular, teenagers were drawn to it because not only do proceeds go to a good cause, but it is a cheap way to look cool. The wristband was versatile and could be worn with any outfit. The LiveStrong craze was a powerful reminder to businesses not to underestimate the power of the youth consumer market.
By 2005, fifty-five million wristbands were wrapped around people’s arms. In spite of the fashion trend they started, the wristband-clad community understood the real meaning behind the wristband.

Going Strong


The “Wear Yellow Live Strong” campaign has been through years of continued success. The wristband is still visibly worn on many arms, but not to the extent that it was in the early stages of the campaign. The wristband’s popularity followed a bell curve path. However, LiveStrong is at its all-time high today today. The campaign has grown through social marketing (www.livestrong.com and www.livestrong.org), special events, and LiveStrong Challenges. Nike and LAF have even extended the LiveStrong line by adding the “10/2” collection. A dollar from each sale goes to LAF.
Betty Otter-Nickerson, the Chief Operating Officer at the Lance Armstrong Foundation said it’s busier than ever with Lance getting back on the bike to train for the 2009 Tour de France and the campaign’s move to go global.
Ms. Otter-Nickerson said the number one thing they must focus on with globalization, is the mere fact that they must expand their message to reach the key countries. The Lance Armstrong Foundation conducted research to determine their target countries by assessing public perception of cancer, media audits and press coverage, and the medical environment. They determined their target countries would be Italy, South Africa, and Mexico. Their global message will emphasize the fact that cancer kills more than 8 million people every year worldwide which totals more than AIDS, malaria and tuberculosis combined. The LiveStrong campaign is leveraging Lance to carry this message as he makes his comeback to the cycling world.

LiveStrong Lessons


The LiveStrong campaign gave us a charitable cause and paired it with an element of fashion, making it a very successful campaign. After the initial release of the wristband, many non-profit organizations followed in LAF’s footsteps, pushing for donations in return for a colorful wristband to let others know of one’s philanthropic efforts.
However, the LiveStrong wristband posed an issue for some. People started purchasing the wristband for fashion purposes rather than for the original cause. In my opinion this was one of the few flaws to the campaign. It got too big for its own good. However, as time went on, the underlying message resounded its tune and people were brought back from the fashion element they gravitated toward.
Sales on eBay created a black market for the wristband, creating demand so high that prices increased and people were essentially giving their money to profiteers for the dollar-worth wristband. Once again, I think the craze grew too fast. Supply couldn’t keep up with demand; such high sales were not inticipated.
The yellow wristband filled a creneau for philanthropies and called it cause marketing. People who donated to foundations could now visibly announce their generosity. It also filled a creneau in the fashion world. The wristband is versatile enough to be worn with almost any outfit while sharing Lance’s and the Foundation’s message of living strong.
The Susan G. Komen for the Cure is a similar foundation rooted in their effort to raise money for breast cancer research. Instead of fashionable wristbands, Susan G. Komen for the Cure prides themselves in the pink ribbon that so many women and their supporters wear. Both foundations established themselves as the leading foundations for cancer through the use of special events and corporate relationships.
I think Lance’s return to cycling to spread the global message comes at a good time. LiveStrong has fallen off the media map in the past few months. I have always been taught that with growth comes globalization and vice versa. LiveStrong’s globalization efforts not only signal the campaign’s success up until this point, but also shows the impact that this message imparts on its audience. People across the globe want to see and hear this message. LAF’s message speaks truth and that truth is that cancer is the number one killer in the United States and kills 8 million people every year worldwide. This is an astounding truth, but the Lance Armstrong Foundation is giving people the resources they need to live happy and to live strong.

How To Hit Your Kickstarter Goal: Tips and Tricks

by Brooke Wilkinson @ MARiGOLDPR

Together with co-founders Hailey and Bree Hollinsworth, we helped raised $60,000 over 35 days to fund the production of their latest product – stylish and sustainable Joggers.

The post How To Hit Your Kickstarter Goal: Tips and Tricks appeared first on MARiGOLDPR.

Top 10 Tips for Community Management

by Tracy Collier @ MARiGOLDPR

Understanding Community Management. Two of the most common mistakenly interchanged terms are social media marketing and community management

The post Top 10 Tips for Community Management appeared first on MARiGOLDPR.

5 Things Great Product Marketers Do

5 Things Great Product Marketers Do

by Katie Martell @ THE BLOG -

Something not many people know about me is that I’ve got a twin sister.

She’s brilliant. If you are into the left-brain right-brain dichotomy of categorizing people, then she is the pragmatic left with a PhD in biochemistry and I the demiurgic right with a career in marketing communications and a propensity for trusting my intuition.

As everything in life, however, we both exhibit a holistic blend of both left brain logic, and right brain creativity.

In the industry of marketing, we are often quick to separate those in our profession into these two categories - data-driven and analytical marketers against creative, visual, and artistic. Whether you’re left, right, or center…  marketing is about empathy.  

I’ve written before about the need to tap into not only both sides of that three pound lump in our heads, but also another vital organ in our systems:

“The new truth is that marketing is a trifecta of art, heart and science.”

And while it’s true that many of our colleagues could be easily categorized into one or the other, the best marketers I’ve seen are a stellar mix of left brain, right brain and empathy. And perhaps nobody characterizes this blend more eloquently than a great product marketer.

5 Characteristics of Great Product Marketers

One of my very favorite people in this world is Hally Pinaud, a product marketer at Marketo. She’s the best at what she does, and we are all going to be very lucky to work for her someday… until then, her and I recently chatted about what great product marketers look like:

1. "They are great storytellers, but never tell a fairytale." 

Studies show that our brains (those three pound lumps I mentioned earlier) are not hard-wired to understand logic or retain facts for very long. They are wired to understand and retain stories. When used right in marketing, with emotional drivers and authenticity, storytelling results in persuasion and action.

Great product marketers understand their product, of course, but more importantly they understand how it connects to the pain of the buyer. They should articulate that story better than most, putting it together in a powerful way that resonates with a customer's day-to-day life. They not only do it for themselves, they can scale it to the rest of their organization, leading me to our next trait:

2. They are great trainers

Not only can great product marketers tell good stories that tie product back to a problem, they can equip the organization to do the same. A hallmark of great product marketing is their collateral. Good collateral does a lot of the heavy lifting for somebody – but it's not enough by itself.

A PDF can't teach someone when, and how, to use it effectively. Research has found that up to 70% of B2B content goes unused (SiriusDecisions), partly due to its irrelevance, and partly due to a lack of training.

Product marketers must therefore be excellent trainers, able to put tools in front of people and teach them to look for the right clues to leverage them correctly. When in the sales cycle, or in the lifecycle of a customer, is this part of the story relevant? When in that lifecycle are you making this connection?

They must not only create content that moves people along a journey, demonstrating how the solution can solve for pain every step of the way, but articulate when and where to use that content in context. Excellent product marketers are able to evolve from simply equipping the team to true empowerment.

3. They understand the lifecycle – yes, including post-sales

Speaking of lifecycle, great product marketers have a keen understanding of the whole lifecycle of a customer, not just up to the point of acquisition, but also what comes after. They understand meeting with current customers, and knowing the process, can illuminate whether what you’re doing delivers the right level of impact to them.

While many product marketers are great with sales, see my next point, they often risk ignoring the post-sales team. In an age of buyer mistrust and strong competition, our post-sales team is critical to delivering the type of customer experience that creates advocates.

This team brings the product vision to reality, and forms the very foundation for word-of-mouth marketing. For product marketers to have true impact, they’ve got to foster clarity and collaboration with this often grey area of the customer lifecycle.

4. They respect and work with sales

This really should be point #1. One reason I’ve always respected, admired, and appreciated great product marketing is their position within the organization, connecting product development and management to the marketing team, and most importantly acting as a liaison to the front lines of the business, sales.

More than a liaison, great product marketers understand and respect the profession of sales. They forge powerful partnerships that transcend a near-universal narrative of “animosity” that predicates the sales and marketing relationship. They respect that intangible aspect of great sales that requires a high level of emotional intelligence (or EQ) – that je ne sais quoi that you can’t teach.

Product marketing gives sales the ammunition they need to have honest conversations with people, making sure they’re informed so they can channel that EQ in an authentic way. That means being a realist, giving them real-world examples of your competition – the good, bad, and the ugly. They have to speak authentically, and informed, about shortcomings in order to do what they do best.

Great product marketers challenge their colleagues across the organization to do their best work, and trust that they will.

 5. They work in the grey areas

“People are delighted and deals are won in the grey areas.”

This was one of my favorite quotes from Hally, who explained that a great PPT deck can’t get into the nitty gritty of a customer’s experience. Every buyer is different. The ultimate role of a great product marketer is to ensure their organization has empathy for these grey areas, and feel empowered to make decisions with authenticity and realism that allows them to operate in good times and bad.

At the end of the day, product marketing sits in a very strategic arm of the organization. Blame comes to them when things don’t go well, respect comes when they do. There's no mystery why the good ones are in high demand. As someone who comes from and gravitates to the wedge of the marketing pie chart that deals with comms, I find good product marketers to be inordinately invaluable.

I raise my glass (err… of coffee) this morning to each of you. Happy Monday.

Thank you to Hally for these insights - you can follow her on Twitter here.

 

This post originally appeared on LinkedIn

Travel in a Time of Technology

by Clutch PR @ Toronto Public Relations

How smartphones are altering the way we travel Think about the last time you went on vacation, travelled for work or visited family outside your home town. Did you take a picture and send it to loved ones? Or maybe you opted to have your airline ticket emailed to you instead of picking it up…

The post Travel in a Time of Technology appeared first on Toronto Public Relations.

March Madness at RBOA

by RBOA / Digital Opps @ RB Oppenheim Associates

March is the gateway to spring, a time of renewal and hope as it roars in like a lion and exits like a lamb. It brings the changing of our clocks as we “spring forward.” It signals the “madness” of the NCAA basketball tournament. It marks the beginning of yet another “big dance” – in…

The post March Madness at RBOA appeared first on RB Oppenheim Associates.

Dove’s Ad Blunder Shows the Bar is Set Higher for Marketing to Women

Dove’s Ad Blunder Shows the Bar is Set Higher for Marketing to Women

by Katie Martell @ THE BLOG -

Let me start with a question. Have you seen Dove’s most recent campaign?

 

Now, Dove is owned by the same parent company, Unilever who sells Axe, male-targeted grooming products with a looooooong history of ads like this:

 

 

Don't get me wrong - this ad is hilarious, just hypocritical coming from the same company promoting the "real beauty" narrative.

Yes, Unilever, tell us again how you lead the fight against unrealistic body standards in the media.

Dove (Unilever)’s body-shaped bottle campaign in the UK (in partnership with Ogilvy London) is yet another example of a company stumbling and crashing head-first as they attempt to traverse the space between women’s body-image in the media, and selling consumer goods.

While the notion that society needs equality between men and women has been around since the 1700s it just happens to be f***ing trendy right now.

I have written before about the exploitation of marketing to womenMore than once.

But the Daily Dot says it best:

“When is a movement not a movement? When it’s a marketing campaign in a movement’s clothing.”

Yeah.

Movements in marketing, done well, are powerful. I just presented on this very topic at Oracle’s Modern Customer Experience in Vegas. But they must strike a tone of authenticity. The most recent ridiculous body shape bottles from Dove miss the mark. I particularly enjoy Jeff Beer of Fast Company’s take on it:

“Dove itself conditioned us against this type of thing. It's too easy. Too shallow. The quality of its past work, means there is no room for half-stepping.

When you raise your audience's expectation, you're simply not allowed to sink back into common gimmickry.”

 

While the marketer in me empathizes with the intention of this latest campaign (I get it, it’s difficult to think of creative ideas to break through the noise,) I can’t help but cringe at the thought of a room full of my peers nodding in agreement at this stunt, saying “you know what - this is a GREAT idea!”

And it’s not just me – the body-shaped bottle nightmare has driven headlines and mockery online:

“I’ve yet to meet the woman honoured and celebrated by plastic bottles on supermarket shelves." – Ruth Mortimer in Marketing Week

“Dove, I have arms, please advise” – Rachel Handler on Twitter

“With this campaign, Dove has moved from celebrating the diversity of the human body to celebrating the diversity of its products’ packaging,” – Clayton Purdom in AV Club

“Have you ever been in the shower, picked up your smooth, perfect soap container and screamed ‘I CAN’T LIVE UP TO THESE STANDARDS!’”? – Aimee Lutkin in Jezebel

Hilarious.

 

Another buzzword nobody needs: Femvertising

Perhaps the worst thing to emerge from all of this is a term that nobody needs - “femvertising” or what Forbes defines as “harnessing feminism in advertising” something Dove has apparently created.

Dove’s “Campaign for Real Beauty” back in 2004 in partnership with Ogilvy & Mather, Edelman Public Relations, and Harbinger Communications was… cute. And it was praised heavily for its message for women – love thyself (then go buy our stuff). The buzz around the campaign drove 30X the exposure than the paid-for media space.

But I have some qualms about this word, “femvertising.” Let’s recap:

·     Feminism = the idea that women should be treated equally to men

·     Advertising = paid announcement meant to sell product

·     Exploitation = taking advantage of someone to benefit from their work

So before we all celebrate the ridiculous concept of “femvertising!” let’s stop and consider the importance of actual feminism, the motivation behind these attempts-at-exploiting feminism, and the very real consequences.

Dove (and every single company for that matter) can do more to support women instead of these dopey, minimizing, lazy, exploitative bottles.

Within the tech space, an industry with devastatingly unequal gender parity set against a narrative of lawsuits, it’s encouraging to read stories like this one, a real SaaS company (client) with two female co-founders who have built a culture of gender equality. They don’t just talk a big game, they bring the concept of equality to life in real business decisions.

Passing the mic back to Ruth Mortimer:

"I like that a brand wants to celebrate women. But here’s a useful guide to doing so. Employ lots of them.

Demand your agencies and suppliers are diverse. Celebrate women for their actual achievements, not just their appearance. Align yourself with causes that benefit women. Continue to show diverse people with diverse figures in your advertising.”

 

If basic decency isn’t enough motivation for companies to support women, women are the ultimate economic accelerator.

Companies with a strong track record of gender diversity are 15% more likely to have higher earnings than their peers. In fact, among all Fortune 500 companies, the ones with the highest representation of women on their boards significantly outperform the others. Read more.

This backlash about Dove shows it’s time to set the bar higher.

 

 ---

I’m going to take this moment to again share pioneering activist Jean Kilbourne’s incredible work to expose the power (and danger) of advertising, since the late 1960s. Take a few minutes to watch her videos. Just do it.

You know what, don’t get up, I’ll embed one right here if you’re skimming this post for the good stuff:

 

 

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Every week I send out new ideas, writings, and interesting links on marketing, business, and life. It’s free & curated by me. Get on the list.

15 Tips from Serial Entrepreneur Uri Levine for Every Start-up and Business Owner

by Clutch PR @ Toronto Public Relations

At ClutchPR we have the great pleasure of meeting entrepreneurs of all walks and all stages of development. This week we met Uri Levine, co-founder of WAZE. We met Uri as part of our work with the Einstein Legacy Project, we were honoured to spend a morning with a serial entrepreneur. Uri is most famous for…

The post 15 Tips from Serial Entrepreneur Uri Levine for Every Start-up and Business Owner appeared first on Toronto Public Relations.

Food Banks Canada Secures $750,000 from Google Canada

by Katie Pringle @ Latest News | MARiGOLDPR

Food Banks Canada secures “People’s Choice” award and $750,000 from Google Canada to develop technology that connects food and Canadians in

The post Food Banks Canada Secures $750,000 from Google Canada appeared first on MARiGOLDPR.

WIDESPREAD CRITICAL ACCLAIM HERALDS HOLLY STARR’S ‘HUMAN’

by Emily Kohl @ Turning Point Media Relations

Singer/Songwriter’s Anticipated New Set Releases Today   NASHVILLE, Tenn.—Human, the highly-anticipated fifth studio recording from singer/songwriter Holly Starr, bows today from Artist Garden Entertainment. Produced by Matthew Parker and David Thulin, along with Bryan Fowler (TobyMac, Mandisa), the seven-song set—which has already garnered widespread critical acclaim—showcases Starr’s deeply personal lyrics and modern pop sensibilities.   ... Read more

Elevate Toronto Launches New Tech Festival

by Chris at ClutchPR @ Toronto Public Relations

Elevate Toronto celebrates tech innovation, disruption and diverse talent this September   This morning, atop Toronto’s CN Tower, ClutchPR was asked to join Toronto’s best and brightest in the tech and startup innovation field for the official launch of Elevate Toronto Elevate Toronto is a “three-day tech festival that will showcase the best of the…

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The iPhone “Fail” Heard ‘Round the World

by Madeleine Norris @ HMA Public Relations

If you’ve been following the launch of Apple’s new iPhone X (pronounced “iPhone ten”) like I have, you may have caught wind that the first public […]

The post The iPhone “Fail” Heard ‘Round the World appeared first on HMA Public Relations.

Turning Point Media Relations

Turning Point Media Relations


Turning Point Media Relations

Celebrating Twenty Years of Serving Christian Artists and Authors

5 Steps to Finding the Right PR Firm

by Abbie S. Fink @ HMA Public Relations

Our PRGN partner agency, Landis Communications, has put together a 5-step guaranteed process to help you identify the perfect agency for your PR needs. [Click below for more]

The post 5 Steps to Finding the Right PR Firm appeared first on HMA Public Relations.

CHONDA PIERCE IS ‘GETTING BACK TO FUNNY’ THIS FALL

by Emily Kohl @ Turning Point Media Relations

NASHVILLE, Tenn.—The best-selling female comedian of all time and beloved “Queen of Clean,” Chonda Pierce returns to the road next month with her “Getting Back To Funny” Tour. Hitting more than 25 cities across the country, the fall outing will feature singer/songwriter, actress and author Karyn Williams.      An uplifting and encouraging night of laughter ... Read more

Interning at Marigold: The Inside Scoop

by Via Dulay @ MARiGOLDPR

The intern life—some of you may have experienced/are experiencing it in one way or another. It is a learning experience that will continue

The post Interning at Marigold: The Inside Scoop appeared first on MARiGOLDPR.

Insta Insights

by Breanne Krager @ HMA Public Relations

Last summer, Instagram came out with its own native analytics. And while the tool is better than nothing, Bre believes that it could use a major upgrade. [Click below for more]

The post Insta Insights appeared first on HMA Public Relations.

Bad Girls of Hollywood

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

A CASE STUDY:



BAD GIRLS OF HOLLYWOOD
Paris Hilton, Lindsay Lohan
and Nicole Richie


Christie Walsh
Comm 473, Fall 2008
Professor Nichols



A CASE STUDY:BAD GIRLS OF HOLLYWOOD

SITUATION ANALYSIS
America is obsessed with celebrities and celebrity news. There is an entire market for celeb news, with such media outlets as People, OK!, TMZ, E!, etc. Even regular news outlets like FOX and CNN have begun to follow stars personal lives. Today, it seems that talent and hard work are less concentrated on, and more attention is paid to the private lives of celebrities. This comes in handy for a few stars who might have more in the “drama” department than the “talent” one.
Paris Hilton, Nicole Richie, and Lindsay Lohan are all considered “Bad Girls of Hollywood.” The media, tabloids, and the American public have followed their careers and personal lives. While each of them has had legal problems resulting in jail time and rehab, they continue to be seen in celebrity news, making a name for themselves, holding onto and growing their fame, and, of course, making money.
The purpose of this case study is to find the similarities between each of these stars behavior, and figure out what made them able to “bounce back” from their legal problems, by rebranding themselves. Seeing as each of these girls have had plenty of other “drama,” including sex scandals, homemade pornographic tapes, relationship dramas, pregnancies, family issues, etc, this case study will concentrate specifically on their legal problems and rehabilitation.

RESEARCH
Paris HiltonParis Hilton, of the Hilton family, is a famous socialite, who has gained attention for acting, singing, modeling and other business ventures. Paris is known for her role on the television series “The Simple Life,” modeling, her own clothing line, a sex tape titled “One Night in Paris,” minor film roles (including “House of Wax,” 2005). She put out her first CD, self-entitled “Paris” in 2006. (wikipedia.org)
Paris’s Rap Sheet:· September 2006- Paris was arrested for driving under the influence with a 0.08% blood alcohol level, which is illegal in California. · November 206- License suspended.· January 2007 she pleaded “no contest to the alcohol-related reckless driving charge. Sentenced to 36 months' probation and fines of approximately$1,500.· January 15, 2007- caught driving with a suspended license. Acknowledged the offence.
· February 27, 2007- Paris pulled over driving 70 mph in a 35 mph zone, with a still suspended license. She also did not have her headlights on even though it was after dark. Prosecutors in the office of the Los Angeles City Attorney charged that those actions, along with the failure to enroll in a court-ordered alcohol education program, constituted a violation of the terms of her probation.
· May 4, 2007- sentenced to 45 days in jail for violating her probation. Initially, Hilton planned to appeal the sentence, and supported an online petition asking California governor Arnold Schwarzenegger for a pardon. Opponents started a counter-petition supporting the sentence. Both petitions attracted tens of thousands of signatures. Hilton eventually switched lawyers and dropped her appeal.
· June 3, 2007- Paris attended the 2007 MTV Movie Awards. She entered the Century Regional Detention Facility two days later. With credit for good behavior, it was anticipated that Hilton would only serve 23 days of her 45-day sentence.
· June 7, 2007- Los Angeles County Sheriff Lee Baca reassigned Hilton to 40 days of home confinement with an electronic monitoring device due to an unspecified medical condition. Baca commented on the release saying, "My message to those who don't like celebrities is that punishing celebrities more than the average American is not justice," contesting that under normal circumstances, Hilton would not have served any time in jail, and he added that "The special treatment, in a sense, appears to be because of her celebrity status ... She got more time in jail". (She later told Larry King her medical condition was claustrophobia, and not wanting to be alone.”
· Judge Michael Sauer summoned her to reappear in court the following morning (June 8) as the sentencing statement had explicitly said she would serve time in jail with "No work furlough. No work release. No electronic monitoring." At the hearing he declined to be briefed by Hilton's attorney in private chambers on the nature of her condition and sent her back to jail to serve out her original 45-day sentence. Paris was moved to the medical wing of the Twin Towers Correctional Facility in Los Angeles
· June 13- Removed from the medical wing.
· June 26, 2007- After serving 22 days, Paris was released. She announced she would visit Rwanda, but later moved he trip from November 2007 to “some time” in 2008.
· June 28, 2007- Two days after her release Paris was interviewed on Larry King. Spoke about the influenced prison minister Marty Angelo had on her and starting a “new beginning.” (wikipedia.org)

Lindsay Lohan
After getting her start as a child model, Lindsay Lohan began acting at age 10 in a soap opera, and at 11 starred in the Disney remake of “The Parent Trap.” Lindsay she gained fame staring in films including “Mean Girls,” “Freaky Friday,” “Confessions of a Teenage Drama Queen,” “Herbie: Fully Loaded.” Lindsay began a singing career as well. Lohan is well known in the Hollywood party scene. (wikipedia.org)

Lindsay’s Rap Sheet:
· August 2004, October 2005, November 2006- Lohan had series of car accidents. In the final one, there was suspicion of intent on the side of the paperatizo to attack her car.
·2006- During the filming of Georgia Rule that was later made public,[80] James G. Robinson, CEO of the film's production company, Morgan Creek Productions, wrote:
“You and your representatives have told us that your various late arrivals and absences from the set have been the result of illness; today we were told it was 'heat exhaustion'. We are well aware that your ongoing all night heavy partying is the real reason for your so-called 'exhaustion'.”
· January 18, 2007- Lohan checked herself in to the Wonderland Center rehabilitation facility. "I have made a proactive decision to take care of my personal health,” she stated.
· May 26, 2007, Lohan lost control of her car. Lindsay had cocaine in her car and it was further detected in her blood. She was charged with driving under the influence.
· May 28, 2008- entered a rehab for a 45-day treatment at the Promises Treatment Center.
· July 24, 2007- Lindsay failed a sobriety test after being caught drunkenly fighting with a recently fired assistant in a parking lot. Cocaine was found in her pocket. She was arrested with a felony charge of possession of cocaine, a misdemeanor for driving under the influence, and for driving with a suspended license.
· August 23, 2007- She pleaded guilty to cocaine use and driving under the influence. She was sentenced to one day in jail and then 10 days of community service. She was further ordered to pay fines and complete an alcohol education program, and 3 years probation. “It is clear to me that my life has become completely unmanageable because I am addicted to alcohol and drugs,” Lohan said in a statement.
· In August 2007, Lohan began her rehab at Cirque Lodge Treatment Center in Utah until October 2007. (wikipedia.org)

Nicole Camille Richie
Nicole is the adopted daughter of Lionel Richie. She is a known for partying, being friends with Paris Hilton, some acting and most notably her role in the reality television show The Simple Life. She now has a child with boyfriend Joel Madden of Good Charlotte. (wikipedia.org)



Nicole’s Rap Sheet:
· Richie herself has openly admitted that she smoked marijuana at the age of 13, and then progressed to cocaine a year later. At 19, she was injecting heroin (wikipedia)
· February 2003, Richie was arrested in Malibu, California. She was arrested and charged for possession heroin and driving without a license.
· December 11, 2006- Nicole was charged with driving under the influence. Eyewitnesses saw Nicole's car driving the wrong direction. She admitted to smoking marijuana and taking Vicodin before the incident.
· July 27, 2007- She was sentenced to four days in jail. After only 82 minutes of the sentence she was released from the Century Regional Detention Center in Lynwood, California on August 23, 2007. A sheriff's department spokesperson told People magazine that Richie "was released early due to overcrowding in the jail system. This is standard procedure for nonviolent offenders.” She then did an 18-month program for anti-drinking and driving. (wikipedia.org)








Celebrity Obsessed World:
An article in Associated Content covered the issue of American obsession with celebrities. “Our society is addicted to celebrities. There are thousands of citizens who can't wait to read about the personal and professional lives of stars like Beyonce, Madonna and the latest person on the radar. Publicity teams are set in place to help celebrities stay in the spotlight so that they can sell an album, movie or product.“ These stars need to stay in the spotlight to succeed, so a negative story about them is not necessarily bad, but they have to use the spotlight to eventually help their brand. (http://www.associatedcontent.com/article/173562/addicted_to_celebrities.html?cat=49)

Similar Cases:
Whitney Houston- Though never arrested, Whitney has also had problems with drug abuse and has gone to rehab. While she was a prominent star in the 80’s and 90’s, she later was accused of drug abuse with husband Bobby Brown. In an interview with Diane Sawyer Huston admitted to drug use but said, "First of all, let's get one thing straight. Crack is cheap. I make too much money to ever smoke crack. Let's get that straight. Okay? We don't do crack. We don't do that. Crack is wack." Her attitude and unprofessionalism cost her dearly, and her “Crack is wack” quote became a joke. Audiences were not convinced, even momentarily that she was clean or that she was remorseful for her actions. ''My business is sex, drugs, rock and roll... I partied a lot,” she said in a report to E! News at age 39. (http://www.ew.com/ew/article/0,,396064,00.html) While “all news is good news” works for the other girls, it didn’t work for Houston, because there was never any redeeming factor. Unlike the other girls Houston failed to show her rehabilitation or charity work, which helped the other three to turn around their images in the media.


PLANNING: How the Bad Girls Maintain publicity and earnings
· All news is good news: With so many media outlets based primarily around celebrity news (TMZ, Access Hollywood, E!, People, etc) and even classic news outlets following celebrities and their every move, it is clear that these girls need to get their names out there. The fact is celebrities living quiet lives often get less press then others who are out in the nightlife, even those getting “bad press.” But that is how we have learned that no press is bad press. That is why even when it seems these girls aren’t working, they are still making money. No matter what they are actually doing, it has to be news worthy. And it is. So, each of these stars used their legal problems (because that’s what they had to use at the time) to capitalize and gain more fame.

Article
“Jail bad? It’s just another way to get publicity” by Michael Ventre
· “However, it isn’t the day-to-day routine of confinement that is the attraction here for Paris Hilton, it’s the aftermath. When she finally finishes her stretch, she will have street cred, which is the one thing on Earth she can’t buy, although don’t think one of her minions hasn’t contacted Sotheby’s to inquire.”
· “Jail may turn out to be the best thing to ever happen to Paris Hilton.”
http://www.msnbc.msn.com/id/18680783/





EXECUTION: How they executed a post-jail comeback.

· Focus on “rehabilitation”:
Each of these girls did a stint or two in rehab and jail, and used it to their benefit. Paris’s jail time was widely covered by all news outlets, as was Nicole’s and Lindsay’s. When ending rehab all the girls did interviews about how much they have changed.
On a Larry King interview Paris said, “it definitely -- it was a very traumatic experience, but I feel like God does make everything happen for a reason. And it gave me, you know, a time-out in life to really find out what's important and what I want to do, figuring out who I am. And I'm -- even though it was really hard, I took that time just to get to know myself.” (http://www.cnn.com/2007/SHOWBIZ/TV/06/27/king.hilton.transcript/index.html)
Lindsay’s first interview after her third time in rehab was with OK! Magazine. She said to the magazine, "It was a sobering experience. It made me look at myself and all the people, places and things in my life in a different way.” She told the magazine she planned to avoid Hollywood and concentrate on her career and being clean instead. (http://www.okmagazine.com/news/view/1865)
In an interview with Diane Sawyer, Nicole Richie and her boyfriend talked about how Nicole had changed since her arrest and pregnancy. "Besides being responsible for myself, I'm now responsible for someone else. And I have to set the right examples. I have to really be someone that I would want my child to look up to,” she said. (http://abcnews.go.com/2020/story?id=3444795&page=1)

· Charity:
Paris Hilton told E! News, "I'll be going (to Rwanda) in November, after I get back from filming my movie. There's so much need in that area, and I feel like if I go, it will bring more attention to what people can do to help." While her trip to Rwanda seems to be on permanent hold, Paris did go to South Africa with her boyfriend in March of 2008. After the trip she said, "I LOVE Africa in general, South Africa and West Africa. They are both great countries," she said, according to various reports.” While, there is no such country as West Africa, and her efforts may not be exactly well educated, she did do some volunteer work with children in South Africa. (FOXNews.com)
In November 2007, Richie and Joel Madden created The Richie Madden Children's Foundation. According to their website, the foundation supports programs that "provide immediate aid and seek out programs that are addressing the underlying causes of suffering and provide sustainable solutions. On her website Nicole wrote, “This past year, philanthropy has opened my eyes to so much need and so much beauty. I have also realized how easy it is to help, and how rewarding it feels to be able to make a positive difference in someone's life.” Her foundation says in the website that it is ‘currently raising money to build a playground for children living with their families in a homeless shelter. We’re pleased to announce the launch of ‘Text CHILD to 90999’, a new campaign to raise funds to help kids through a new kind of fundraising – with a simple text message. Each text message donates $5, billed to your phone bill. This is the first time a campaign is using popular culture mass media to raise funds with the new technology, so we’re excited to see how much we can raise.” (http://www.myspace.com/richiemadden)
Lohan has publicized her work with Hear the World, The One Campaign, Save the Children, and TRIAD. Her most publicized work is with Hear the World. According to their website, Hear the World “is an initiative by Phonak that aims to raise awareness of the topic of hearing and hearing loss and to promote good hearing all over the world. The goal of the Hear the World Initiative is to educate the general public about the importance of hearing, the social and emotional impacts and the benefits of available solutions for those with hearing loss.
” (http://www.hear-the-world.com/)
EVALUATION

· Paris Hilton earned approximately $2 million in 2003–2004, $6.5 million in 2004–2005, and $7 million in 2005–2006.” (Forbes). She now stars in her own show, “Paris Hilton’s: My New BFF.” Her new single “My BFF,” from her yet to be released album, premiered September 30th of this year and is the theme song for her show. (wikipedia.org)

· Forbes has Lindsay Lohan listed with over $6 million in earnings. Her leggings line “6126” was launched October of 2008. She is working on a new album called “Spirit in the Dark.” (Forbes)

· Nicole Richie earned 1 million for posing nude with her man in People Magazine. She also earned $2.5 million from a spokesperson contract Jimmy Choo and the novel "The Truth About Diamonds." Rumors have her in a TV development deal with Fox. She also is working on her own pop album. (Forbes).

MY ANALYSIS AND EVALUATION
While I don’t think any of these stars make exactly good role models for young people, it is clear that Hollywood, the media, and we the public have an obsession with hearing about other peoples failings and legal problems. We thirst to hear about their failures, and we look forward to watching them claw their way out from the hole they got themselves into. Often, there is less “news” to report on a successful star who does not get in trouble, like for instance Scarlet Johansson. That does not take away Scarlet's fame, but the truth is that the stars with the “bad” publicity are still getting the publicity, and often more of it!
In making their comebacks, Paris Hilton, Lindsay Lohan, and Nicole Richie all concentrated on their rehabilitation and their charity work. They have made themselves into a brand. In some ways their jail time (however brief it may have been) has given them a form of street cred. It also makes them relatable and real. They are not merely fashionable people who do whatever they want; they are real people who (have learned that they too) have to abide by the same laws as we normal people.
While Paris, Nicole, and Lindsay all had great publicists and maybe did some thinking on their own too in order to come out of legal problems with success, their move is still not advisable. Truly talented actresses who stay out of legal problems can succeed more in the long run, where as the up and down road of drug and alcohol abuse is a dangerous one to take (or drive).

Works Cited:

http://en.wikipedia.org/wiki/Paris_hilton
http://en.wikipedia.org/wiki/Nicole_Richie
http://en.wikipedia.org/wiki/Lindsay_lohan
http://www.associatedcontent.com/article/173562/addicted_to_celebrities.html?cat=49
http://www.ew.com/ew/article/0,,396064,00.html
http://www.cnn.com/2007/SHOWBIZ/TV/06/27/king.hilton.transcript/index.html
http://www.okmagazine.com/news/view/1865
http://abcnews.go.com/2020/story?id=3444795&page=1
http://www.myspace.com/richiemadden
http://www.hear-the-world.com/
http://www.forbes.com/lists/2006/53/Q37N.html
http://www.forbes.com/lists/2006/53/U3HH.html
http://www.msnbc.msn.com/id/18680783/

A Brave New World – VR for the Masses

by Chris at ClutchPR @ Toronto Public Relations

This past June marked the second annual Virtual and Augmented Reality World Conference and Expo here in Toronto. Their showcase of new and exciting applications for the rapidly evolving technology begs the question, what does the future of VR and AR look like?   From everything seen and heard at VRTO, consumers can expect to…

The post A Brave New World – VR for the Masses appeared first on Toronto Public Relations.

SEVENTH DAY SLUMBER IMPACTING MAINSTREAM

by Emily Kohl @ Turning Point Media Relations

NASHVILLE, Tenn.—VSR Music Group recording artist Seventh Day Slumber—one of Christian rock’s leading bands for nearly two decades—is impacting the mainstream with their acclaimed latest recording, Found. The album debuted on Billboard’scoveted Heatseekers Albums chart at #25 for the week of August 19. Additionally, Found debuted at #3 on Nielsen Christian SoundScan’s Rock/Alternative chart for the week ending August ... Read more

Dove Real Beauty Sketches – best marketing campaign of the century?

by Gaby Atkinson @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign?   Dove: how to build a brand In 2004, international cosmetic brand, Dove, launched its Real Beauty campaign, aiming to empower...

Great Public Relations & Communication Campaigns | Augure

Great Public Relations & Communication Campaigns | Augure


Augure

The year is almost over and we thought it was a good time to present the best public relations and communication campaigns that will inspire you...

On-demand webinar: Are You Set Up for ABM Success? What to Know Before You Go.

by Katie Martell @ THE BLOG -

Yesterday I had the opportunity to present a live webinar with Jon Russo, founder of marketing performance firm B2BFusion.

Jon is often a voice of clarity to me in what has become a complex world of marketing and sales technology. Choosing the right vendor is enough of a challenge, but making systems work to their full potential is another story.

What's more, making tech work together in stacks can be a major challenge preventing organizations from seeing value in their investments. 

I asked Jon to present his worldview working with clients to find success with ABM tools. Watch the free, on-demand recording of our event, below. One-time registration is required (but is soooo worth it, trust me.)

Are You Set Up for ABM Success? What to Know Before You Go.

Account-Based Marketing tools like Engagio, DemandBase, and Terminus are powerful, exciting pieces of technology. But without the right data and decisions in place, it's like putting really nice shutters on a house without a foundation.

B2B companies must be thoughtful about their ABM setup. 

Join Katie Martell, on-demand B2B marketer, and Jon Russo, B2B marketing operations expert and high-tech CMO as they walk through EXACTLY what companies need to get these tools to work. They'll share a real-life example of how to wrangle data and MAP/CRM integrations to get up and running with account-based strategies. 

Everyone's on a journey with ABM, but some are in different places than others. This session is ideal for anyone who's interested in getting started with ABM, who has bought an ABM tool and wants to improve their implementation, or who wants to see more value from their investment in ABM.

The Dove Campaign for Real Beauty

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

The Dove Campaign for Real Beauty
Case Study by Olivia Falcione and Laura Henderson

SITUATION ANALYSIS:
The Dove Campaign for Real Beauty was started after Dove conducted a global study on beauty. The study called, The Real Truth About Beauty: A World Report confirmed a hypothesis that the definition for beauty had narrowed and impossible to attain. Dove found that:
§ Just 12 % of women are very satisfied with their physical attractiveness
§ Only 2 % of women describe themselves as beautiful
§ 68 % strongly agree that the media sets an unrealistic standard of beauty
§ 75 % wish the media did a better job in portraying the diversity of women's physical attractiveness, including size and shape, across all ages

When the economy has a downturn women stop shopping, but for higher end items such as shoes and purses, not beauty items. Marketing in the beauty industry is mainly geared toward women for good reason. Women compose over 50 percent of the United States population and they influence or buy 80 percent of products sold. These are influential numbers for any company.

Dove is the number one cleansing brand and is growing at more than 25 percent yearly. They are doing a sixth-month rollout of their hair care line. Unilever prides itself on advertising, announcing in 2002 a multi-million dollar advertising alliance with AOL Time Warner. Unilever expanded a co-marketing deal with Bally’s Total Fitness that makes Dove the exclusive sponsor and provider of personal hygiene products at almost 400 Bally’s fitness centers across the U.S and Canada. It is a crowded market and Dove wanted to separate themselves from the other companies and brands to generate higher sales.
Unilevers’ competitors include Proctor and Gamble, Estee Lauder, L’Oreal, Avon and others. All of these companies are experiencing growth and healthy sales. Proctor and Gamble is strengthening their leadership in Health Care and Beauty, two of 2003’s largest growing sectors. Proctor and Gamble has 5 billion dollar health care and beauty brands and they acquired a sixth in 2003. Meaning health care and beauty sales will account for half of the company’s sales and profits. In 2002, P&G reported net sales were $10.80 billion, up 11 percent versus 2001 sales.
Estee Lauder has recorded more than 45 consecutive years of annual sales increases. Estee Lauder’s net sales of all products sold in 130 countries reached $5.12 billion in 2003 this includes all labels-Estee Lauder, Clinique, Origins, Prescriptives and Aramis.
L’Oreal is the world’s largest beauty products company. In the past ten years the brand has shifted from 75 percent of sales in Europe to exporting brands around the world. Sales through June 2002 were €7.4 billion up from the first half of 2001 with €4 billion in consumer products and €1.8 billion in luxury products. L’Oreal aims for its 18th consecutive year of double-digit growth year-end 2002.
Avon is the world’s largest direct seller and sixth largest global beauty company with $6 billion in annual sales. Avon sells to women in 143 countries through 3.5 million independent sales representatives. Net sales have increased by 4 percent from 1997 to 2001 and this is expected to continue into 2003. Avon is starting a new line for younger consumers “mark”. It will launch in the fall of 2003 in the U.S. and in the second quarter of 2004 globally.
Beauty companies are doing well leading up to Dove’s launch of its Campaign for Real Beauty in 2004. The number of women in the United States and the influence they have on purchasing products make them the primary audience for consumer companies like Unilever to market towards. This combined with the results of women’s issues with the media’s portrayal of women create and ideal stage to launch a campaign focused on real women.

RESEARCH:
For years, the beauty industry and media have been constantly reminding women of the ideal body standards that have been set in today’s society. The Dove Campaign for Real Beauty, launched in 2004, was to support Dove’s mission of making women of all shapes and sizes feel beautiful every day, while widening stereotypical views of beauty. The campaign was inspired by a global study called “The Real Truth About Beauty: A Global Report.” As a company within the beauty industry, Dove wanted to have a better understanding of the issues regarding women and beauty by developing this study. Dove asked Dr. Nancy Etcoff, Harvard University professor and author of “Survival of the Prettiest,” and Dr. Susie Orbach, London School of Economics, visiting professor and author of “Fat is a Feminist Issue,” to help develop this global report. The study used quantitative data collected from an international study of 3,200 women from ten different countries between February 27, 2004 and March 26, 2004. Through the study, Dove aimed to explore the relationship women have with beauty, determine how women define beauty, learn the level of satisfaction with women’s beauty and the impact beauty has on the well-being of women. Through two key findings of the study, Dove was able to validate that the narrow definition of beauty is having a significant impact on the self-esteem of women today. The two findings are:
· Only 2% of women around the world consider themselves beautiful
· 81% of women in the United States strongly agree that “the media and advertising set an unrealistic standard of beauty that most women can’t ever achieve.”
In addition to these statistics, the study uncovered that only 5% of the women felt comfortable describing themselves as pretty and 9% felt comfortable describing themselves as attractive. When it came to body image and weight, women from all countries proved to be unsatisfied with themselves. The women of Japan had the highest levels of dissatisfaction with their body weight at 59%, followed by Brazil (37%), United Kingdom (36%), United States (36%), Argentina (27%) and the Netherlands (25%).
The study asked women about a wide range of issues regarding the mass media and pop culture. From all countries, cultures, ages, ethnicities and race, the women felt that there is a narrow definition of beauty. Specifically within today’s society, women acknowledged how they felt more pressure from the beauty standards set by the present mass media. Sixty-three percent strongly agreed that women today are expected to be more attractive than their mother’s generation.
The women surveyed believed that they are surrounded by unrealistic beauty images that are unattainable. The majority (76%) wished female beauty would be portrayed in the media as being made up more than just physical attractiveness. Also, seventy-five percent wished the media did a better job of portraying women of diverse physical attractiveness, including age, shape and size.
Based on these findings, Dove created The Campaign for Real Beauty to address the issues that were revealed in the study. Since the campaign has been launched, Dove has conducted numerous global and national studies. In 2005, Dove conducted the study, “Beyond Stereotypes: Rebuilding the Foundation of Beauty Beliefs.” This study collected information from 3,300 girls and women, between the ages of 15-64 from 10 different countries. This study was designed to explore self-esteem and the impact of beauty standards on both the lives of girls and women. The study showed that of the women and girls surveyed, 90% wanted to change at least one aspect of their physical appearance (with body weight ranking the highest). In addition, Dove found that 67% of all women withdrew from life-engaging activities due to feeling badly about their looks.
In 2006, Dove conducted the global report “Beauty Comes of Age.” The study surveyed a total of 1,450 women, aged 50-64, from 9 different countries. This report was done to help reveal the stereotypes associated with beauty and aging. Dove found that 91% of the women surveyed felt that the media and advertising need to do a better job of representing realistic images of women over 50. A vast majority of the women (97%) believed that society is less accepting of appearance considerations for women over 50 compared to their younger counterparts, especially when focused on the body.
In 2008, Dove commissioned the national report, “Real Girls, Real Pressure: A National Report on the State of Self-Esteem.” Girls ages 8-17 were surveyed and were asked questions based on the three areas of self-acceptance, confidence and emotional orientation. Scores were assigned based on how the girls rated themselves in the three areas. Girls were classified into three groups of high, average and low self-esteem, based on their individual scores. The report exposed that in the United States, seven in ten girls believe they are not good enough or do not measure up in some way, including their looks, academic performance and relationships with family and friends and 62% of all girls feel insecure or not sure of themselves. In comparing girls’ level of self esteem and their feelings on their own beauty, 71% of girls with low self-esteem felt their appearance did not measure up, including not feeling pretty enough, thin enough or stylish or trendy enough. This was compared to 29% of girls with high self-esteem.


EXECUTION:
What
Dove created The Dove Campaign for Real Beauty to help start a societal change and an expansion of the definition and discussion of beauty. The campaign supports Dove’s mission “to make more women feel beautiful everyday by widening stereotypical views of beauty.” The campaign uses advertising, a Web site, billboards, events, workshops, viral marketing and a Self-Esteem fund in Dove’s effort to create a global discussion about beauty with women all over the world. Rather than using professional models, the campaign stands by Dove’s mission in using “real” women of various ages, shapes and sizes to promote discussion and debate about the narrow beauty standards and images set in today’s society.

When/How
The Dove Campaign for Real Beauty was communicated to the public through a variety of print and television advertisements, a Web site, workshops and films. The campaign that launched in September 2004 began with an advertising campaign that featured women whose appearance strayed from the stereotypical beauty standards that are commonly seen in the media. Dove wanted to get “real” feedback by having the ads ask viewers to judge the women’s appearances. Viewers were asked to cast their votes on Dove’s Web site, campaignforrealbeatuy.com. The second phase of the campaign launched in June 2005 was print and outdoor advertisements that featured six everyday women who had real bodies and real curves. This phase was created to challenge the ideal body type standards set by the media. In February 2007, the third phase of the campaign was introduced with Dove using advertisements that targeted women 50 years and older. Annie Leibovitz, a world renowned photographer, was the artist behind the print and television advertisements, which celebrated the beauty in older women. Currently, the campaign focuses on young girls and self-esteem. For this part of the campaign Dove created self-esteem workshops and online self-esteem tools for mothers and daughters. In addition, Dove has created online films such as “Evolution,” “Onslaught” and “True Colors” which was a highly regarded commercial during the 2006 Super Bowl. Many of the tools used for the campaign are funded by the Dove Self-Esteem Fund. In the US, the fund supports Uniquely ME!, a program of the Girl Scouts of the United States, which aims to build confidence and self-esteem in young girls.

Where/Why
The campaign launched in England in September 2004. The Dove campaign was inspired by the study “The Real Truth about Beauty: A Global Report.” According to the Campaign for Real Beauty Mission, “the study validated the hypothesis that the definition of beauty had become limiting and unattainable.” The study showed that the narrow beauty standards were having a significant impact on the self-esteem of women. The Dove Campaign for Real Beauty was created to address this issue by attempting to widen the definition of beauty.

EVALUATION:
The results of this campaign were overwhelming from the consumers and the media. The goal was to reach 5 million young people with the Self-Esteem Fund by 2010 and according to their Web site, they have reached 2 million already.
The campaign returned $3 for every $1 spent. Dove’s page on Unilever’s Web site says that the current campaign has been shown on over 25 major TV channels and in more than 800 articles in opinion leading newspapers as well as in popular women’s magazines. In the first six months of the campaign, sales of Dove’s firming products increased 700 percent in Europe and in the United States, sales for the products in the advertisements increased 600 percent in the first two months of the campaign. In 2004, the first year of the campaign, global sales surpassed $1 billion, exceeding company expectations.
Dove’s public relations company built in news coverage for Asia with the Dove “models” appearing in 618 different newspaper clippings with a circulation of 139 million. By the end of 2005, sales in the Asian-Pacific market increased from 19 percent to 26 percent.
In the United States, the campaign got free advertising space from media coverage on national television shows reaching 30 million daytime television viewers. These shows included The Oprah Winfrey Show, which included the campaign everyday for a week, The Ellen DeGeneres Show, The Today Show, The View and CNN.
“Evolution” the viral video and the most famous execution of the campaign to date had global impact. The viral has been viewed more than 15 million times online and seen by more than 300 million people globally in various channels of distribution, including news coverage, by the estimation of Ogilvy Chairman-CEO Shelly Lazarus.
Dove and Ogilvy have won awards for this campaign. These include the two Grand Prix Cannes Advertising Awards in 2007. This is an unprecedented number of awards to win. “Evolution” the viral won Film Grand Prix and a Cyber Grand Prix. Dove won a silver IPA for effectiveness with the campaign. In 2006 it was awarded a Grand EFFIE, which honors the most significant achievement in marketing communications effectiveness.

Sources

Dove:
www.dove.com
www.campaignforrealbeauty.com
In the News- Campaign for Real Beauty
Unilever:
http://www.unilever.com/brands/personalcarebrands/dove.aspx
From Ogilvy:
http://www.ogilvy.co.uk/ogilvy-advertising/index.php/2008/11/05/dove-campaign-for-real-beauty-takes-silver-prize-at-the-ipa-2008-effectiveness-awards/

Other Sources:
Ad$pender database
http://www.brandrepublic.com/Campaign/News/532448/Top-Performers-2005-International-Advertiser-Year--Dove/
http://www.marketingprofs.com/7/dove-pro-age-primetime-women-barletta.asp
http://www.media-awareness.ca/english/resources/educational/teachable_moments/campaignrealbeauty.cfm
http://www.udel.edu/PR/UDaily/2007/apr/sports041207.html
http://adage.com/article?article_id=120091
http://goliath.ecnext.com/coms2/gi_0199-2504316/Global-report-brands.html
Media Awareness Network- Dove's Campaign for Real Beauty
http://www.slideshare.net/finance3/pg-2003-annual-report
http://www.beautypackaging.com/articles/2005/10/top-20-global-beauty-companies.php
http://articles.latimes.com/2004/apr/26/local/me-lauder26
http://goliath.ecnext.com/coms2/gi_0199-2504316/Global-report-brands.html
My Black is Beautiful Campaign
Nike campaign

Brand intimacy: Olay, Dove most emotionally connected health, hygiene brands

Brand intimacy: Olay, Dove most emotionally connected health, hygiene brands


Agility PR Solutions

The health and hygiene industry ranked ninth out of 15 industries in the latest study from brand intimacy agency MBLM. The report, which is the largest study of brands based on emotions, found that, within the

#FunFactFriday – Labor Day

by Breanne Krager @ HMA Public Relations

Apart from giving us a three-day weekend, what's Labor Day's deal? And why can't we wear white after it? All this and more in today's #FunFactFriday blog post. [Click below for more]

The post #FunFactFriday – Labor Day appeared first on HMA Public Relations.

Richard Levick to Join Panel Discussion on Fake News

by LEVICK @ Public Relations & Strategic Communication

The confluence of legitimate news versus phony news, plus the proliferation of nation-state and criminal cyber plots all aimed at disrupting democracy and destabilizing trusted institutions, leave journalists and communicators struggling to separate fact from fiction and maintain credibility with increasingly jaded citizens and consumers. If communications professionals can no longer trust the information we … Continue reading "Richard Levick to Join Panel Discussion on Fake News"

The post Richard Levick to Join Panel Discussion on Fake News appeared first on Public Relations & Strategic Communication.

The Formedia story

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

Want to know more about Formedia? Managing Director, Jonathan Mills, talks you through our story so far… I’m so proud that Formedia’s name is well known, and I hope, respected for its team’s honest, straight forward and transparent approach. We’re now into our 11th year...

Rockefeller College names Bonilla as one of their 2017 Alumni Awards recipients

by admin @ Relentless Awareness – Albany NY public relations, digital outreach solutions, graphic design, video

The Nelson A. Rockefeller College of Public Affairs and Policy, a college that is part of the University at Albany (SUNY), has named managing partner and senior media director Joe Bonilla (B.A., ’11, Public Administration & Policy) as Young Alumnus in Political Science as part of the 2017 Alumni Awards to be presented this fall. […]

The post Rockefeller College names Bonilla as one of their 2017 Alumni Awards recipients appeared first on Relentless Awareness - Albany NY public relations, digital outreach solutions, graphic design, video.

How Green Got Cool

by noreply@blogger.com (Giulia Carando) @ Public Relations Problems and Cases

As we push further into the new millennium, the concept of green living has gotten a makeover. Environmental issues are no longer isolated to special interest groups such as Greenpeace, Sierra Club, Adirondack Mountain Club, to name a few, but have rather become an issue staring every man, woman, and child straight in the face. This issue does not, per se, affect our generation, but more so, future generations. As green living no longer finds itself as an alternative lifestyle, marketers are capitalizing on an opportunity to tap into a new segment of the market: the eco-friendly consumer.

As green living has become more prevalent in the United States, it has not only become acceptable, but at times a fashion statement, especially among youth consumers. In this analysis, we will take a look at how three companies, Toyota, Honda and Whole Foods Markets, have positioned themselves as green initiators and cemented their place as eco-friendly companies. These three companies, along with many others, are at the forefront of noveau-green resurgence. In an effort to expand their market share and boost the bottom line, they were able to effectively bring green living back to life.

TOYOTA PRIUS

In 1997, Toyota began production of the first mass-produced hybrid vehicle, the Prius. After success in Japan where it was sold exclusively, the Prius made its way to the U.S. in 2001. The original American Prius model ran on a 1.5 liter, 4 cylinder engine, along with a permanent magnet A/C electric motor with MSRP under $20,000.

In 2004 the Prius was completely redesigned into a slightly larger, sleeker and sexier automobile. As its popularity grows, many have found the Prius to be harder to come by with many potential buyers finding themselves on wait-lists to purchase the vehicle.

NATIONAL TREE DAY PARTNERSHIP

In 2005, Toyota undertook the challenge of finding Australia’s “Greenest” celebrity in order to leverage them as environmentally credible and generate positive publicity of the Prius.

Using National Tree Day as a launching pad, they were able to create media opportunities using celebrities and Toyota ambassadors including world renowned environmentalist David Suzuzki, to participate in a photo shoot demonstrating how driving a Prius for a week could reduce CO2 emissions as effectively as planting 21 trees.

Australian debutante and Miss Universe 2004, Jennifer Hawkins was commissioned to plant trees creating buzz leading to National Tree Day. Prius’ were also loaned to media personalities to secure substantial endorsement.

Toyota was able to position themselves as the vehicle of choice for environmentally conscious drivers through a feature on the eco-friendly show, The Great Outdoors on Australia’s Channel Seven.

Through their strategy, Toyota achieved coverage through many different outlets including radio, national and local TV as well as a number of placements in consumer publications with a positive image for Toyota.

Toyota has also reached out into the social marketing realm to address criticism from environmental advocacy groups claiming Toyota is “two-faced on fuel economy”. The company has made numerous online and offline efforts in support of their green initiatives. Toyota is in a position to balance their green products versus their not-so-eco-friendly products. However, any consumer interested in Toyota’s green initiatives can visit their Open Road blog to read “Being Green”.

Toyota has revamped their Web site to showcase their Hybrid Synergy Drive technology and have added a hybrid filter to their online showroom. In addition, they have initiated a community site for Toyota Hybrid owners enabling them to create a profile based on their reasons for purchase.

Through their initiatives, positioning themselves as a green leader, Toyota has been named one of the top ten “Greenest Brands” and as of 2007 has sold over one million Hybrid vehicles.

HONDA

Although Honda Motor Company is relatively small compared to other Japanese car manufacturers, Honda is the largest engine maker in the world. Honda also had the first engine to pass the 1970 U.S. Clean Air Act. The Civic, Accord and Prelude were the only Honda vehicles sold in the U.S. up until the 1990s when Honda decided to expand their model lineup. In particular, the Honda Civic is the second-longest continually running nameplate from a Japanese manufacturer.

Since its premiere, the Civic has undergone several generational changes, making it attractive to a younger, hipper customer, ranging in ages 18-34. To reach out to this audience, Honda launched the Honda Civic Live Tour, a six-city tour featuring live concerts by leading bands such as the Black-Eyed Peas, John Legend and 311 combined with a festival and test drives of the Civic.

This event was a first for Honda, allowing them to team with The Powell Group to leverage the car to “tuners”, predominately young car enthusiasts who customize their vehicles to increase performance, personalize appearance, and enhance the volume of their engines and audio equipment. This market segment was exactly what Honda was after to align the car as a hip, urban trend. They were also able to create successful radio partnerships with local stations to promote the tour.

The Honda Civic Live Tour generated a total of 6.4 million impressions with an estimated $250,000 in publicity value. Not only was Honda able to generate strong traffic into the showrooms, but they were able to reach out to their target audience, providing this hip and upcoming audience with the notion that Honda is the “it” car of our time. Their ability to leverage themselves as the cool car for this younger audience has ultimately led them to align their “cool” factor with their green cars as well.

The Civic Hybrid is the most economic and environmentally responsible gasoline-powered Civic ever. The 2006 Civic Hybrid was so well received by consumers, that it has won the 2006 World Car of the Year Award for greenest car.

Akin to Toyota, Honda is able to promote their green initiatives through interactive and educational online marketing. The site, http://www.world.honda.com/green offers consumers a visually appealing and informative site. Honda was also named one of the top ten “Greenest Brands”


WHOLE FOODS MARKET

Another leader in the eco-friendly marketplace is Whole Foods Market, based in Austin, TX. Whole Foods Market’s mission—Whole Foods, Whole People, Whole Planet; reflects its care and concern for the environment. A key component of the Whole Foods mission is to be a leader in comprehensive environmental stewardship and the company has made an ongoing commitment to green power.

To many, Whole Foods has become a vested part of green living. Consumers say shopping at WFM has become a part of their lifestyle, as the company is noted for having high prices but historically, it has also been a leader in community outreach. In order to position itself as the leading natural food retailer and the go-to marketplace for the eco-friendly shoppers, Whole Foods Market focused on the “Whole Foods Experience” creating unique shopping environments catering specifically to each distinct season utilizing seasonal products and unique items within the stores. Outside the store, Whole Foods Market media outreach emphasized their community support and environmental stewardship practices as well as positioning the company as an industry leader in topical issues in terms of agriculture, food production and consumption.
To further cement their place as a hub of environmental friendliness, many Whole Foods Markets have begun holding seminars on green lifestyle, in and out of the kitchen including seminars on renewable wind energy. Whole Food’s has also publicized itself as a green leader through its Green Power standing. WFM is recognized by the EPA for running on 100% Green Power and has used this standing as leverage to differentiate from competitors.

Whole Foods is still making progress to maintain standing as the greenest brand. As of January 2008, Whole Foods eliminated all plastic shopping bags and now offer only 100% recyclable paper bags. WFM also offers stylish grocery sacks for a low cost.

A unique trait of Whole Foods Market’s CSR initiative is their community dedication. Whole Foods Market has consistently focused on supporting local agriculture, and community citizenship. Each year, WFM allocates a minimum of 5% of their profit into the local communities, generally dispersed throughout the year to a number of groups.

Ultimately, by keeping itself in the local media through community initiatives as well as creating store loyalty, Whole Foods Market has maintained itself as the top green brand in the U.S. and is a staple of green living.

EVALUATION

The three companies presented above have done an exceptional job at keeping the youth market involved with green initiatives through the use of hip and “cool” tactics. This effort positioned the green lifestyle in a fashionable light, building a platform for future green initiatives. It has also diminished pre-existing notions toward environmental-friendly living. Each of these companies has made it a priority to show the exact impact of customers’ loyalty to the business in terms of green lifestyle. Whether reducing your emissions by purchasing a hybrid car or supporting green power through Whole Foods Green Power initiatives, consumers know their brand loyalty makes the difference.

These companies are exceptionally successful because they are not making sacrifices when it comes to the bottom line. In fact, they are the pioneers in green marketing. Their marketing efforts have proven to be successful from both a consumer standpoint as well as a business perspective. Honda was able to reach out to a young audience with their music tour by incorporating Honda’s green values with prominent celebrities and musicians. Toyota was able to accelerate the Hybrid from the drawing board to a reality. They were able to effectively and cost-efficiently partner with green campaigns such as National Tree Day to align themselves as a green company. Whole Foods was able to position themselves as the retailer of the green lifestyle by extensive community support and an ongoing commitment to green initiatives.

These companies have created a solid foundation for the future of green marketing. Now that marketing has taken this course, the green issue will always be in play. Consumers will start to question whether or not businesses are doing their part to practice environmental responsibility, whether at consumer level or at the executive level. This movement has created a mutually beneficial relationship for three distinct parties: the companies, the public and the environment. In the foreseeable future, there seems to be no end to the trend. Until environmental issues begin to resolve, campaigns like these will be commonplace amongst everyone else.

Public relations professionals agree that green lifestyle coming to the mainstream is not just a passing phenomenon. Monica Del Rosario, an account executive with Hill & Knowlton's New York office has worked extensively with Green Cross International, specifically with their global solar report card efforts. "Stories about sustainability have been getting picked up more frequently than ever". said Del Rosario. "Everybody wants to see where they stand in comparison with others. The bar is definitely in the process of being set as to the standard of what it means to be green."

Del Rosario also noted that living green has become sexier in the media. "You may have noticed this recently, but driving an Escalade is much less sexy now a days. Green is profitable. Leo DiCaprio drives a Prius and Brad Pitt is trying to rebuild New Orleans with all green materials." said Del Rosario. "Being green has caught on big time and this is proof that it is most definitely cool."

#MediaMonday – Local Media Done Good

by Alison Bailin @ Jim Dove – HMA Public Relations

Because the media all too often has to report bad news, I get excited when there is something truly happy to report. And, in this case, […]

The post #MediaMonday – Local Media Done Good appeared first on HMA Public Relations.

#MediaMonday Special – SPJ Publicity Summit

by Breanne Krager @ HMA Public Relations

In addition to gaining valuable pitching insight at SPJ's 14th annual Valley Publicity Summit, Bre Krager was able to ask the media some fun questions! [Click below for more]

The post #MediaMonday Special – SPJ Publicity Summit appeared first on HMA Public Relations.

Influencer Marketing 101 – Making Powerful Connections

by Rachel Brockway @ HMA Public Relations

The PRSA Phoenix luncheon on Tuesday had a huge “influence” (literally) on local PR pros and ASU PRSSA members with Scott Pansky, co-founder of Allison+Partners and Katie […]

The post Influencer Marketing 101 – Making Powerful Connections appeared first on HMA Public Relations.

Uber’s Leadership Challenge

by LEVICK @ Public Relations & Strategic Communication

Uber made an inspirational hire with new CEO Dara Khosrowshahi — who brilliantly built Expedia — and he is wise to focus on a no-timetable IPO. But he’ll need more than a price-cutting strategy to regain trust and market share. In fact, fare reductions are at best a short-term and risky fix for Uber’s persistent … Continue reading "Uber’s Leadership Challenge"

The post Uber’s Leadership Challenge appeared first on Public Relations & Strategic Communication.

French-Canadian Series Rencontres Premieres September 1st on Bell Fibe TV1

by Clutch PR @ Toronto Public Relations

10 EPISODE SERIES EXPLORES TORONTO THROUGH THE EYES OF ITS FRANCOPHONE COMMUNITY RENCONTRES follows a French tourist exploring the city as he investigates the feeling of linguistic isolation that many Francophones feel throughout Canada in a “fish out of water”, single camera, Louie meets Lost in Translation, episodic dramedy. The series takes audiences through the much loved and often…

The post French-Canadian Series Rencontres Premieres September 1st on Bell Fibe TV1 appeared first on Toronto Public Relations.

How to Inspire a Cooperative – Not Competitive – Agency Enviornment

by Michele Litzky @ Fashion & Lifestyle PR Sourcebook | PR Couture

These days, a cohesive, cooperative and fun work environment is…

The post How to Inspire a Cooperative – Not Competitive – Agency Enviornment appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.

The Unspoken Etiquette of Meeting a New Contact for the First Time

by Mallory Gleitman @ Fashion & Lifestyle PR Sourcebook | PR Couture

Whether you’ve set up a coffee date with a potential…

The post The Unspoken Etiquette of Meeting a New Contact for the First Time appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture.

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