Cosmetics1.us

Dove Real Beauty Campaign 2016

How to Schedule Your Workday, Stay on Task, and Set Boundaries

How to Schedule Your Workday, Stay on Task, and Set Boundaries

by Lauren Hooker @ Blog

Call me crazy, but I’ve always looked forward to the “back to school” season at the end of August.  While it usually means that summer’s coming to a close, it also means there’s a fresh new season on the horizon. A “second New Year,” of sorts. Because I don’t know about you, but summer is usually a lot crazier than I expect it to be.  A couple vacations, a couple bouts of car trouble, and a big move has kicked me out of my normal work week routine, and I’m longing for routine and consistency. Surely I’m not the only one! In an effort to get back on track,  I rounded up my favorite tips and strategies for scheduling your workday, staying on task, and setting better boundaries to maintain a realistic work/life balance. If you’re hoping for a fresh start to your business this fall, this post is for you.

Los Angeles officially awarded 2028 Olympic Games

by sportsdesk @ The Pitt News

Los Angeles’ roller coaster campaign to host the Olympics for a third time _ an effort marked by early defeat and last-second negotiations _ reached a conclusion Wednesday when the city was formally awarded the 2028 Summer Games. International Olympic Committee members voted their approval with a show of hands at a session in Lima, […]

The post Los Angeles officially awarded 2028 Olympic Games appeared first on The Pitt News.

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence


GFluence

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.The Original Dove Real Beauty CampaignIt all started in 2003 in the UK. Remember these billboards?Source: Creativebrief.comSince then [...] Read more

How to Tell a Story With Your Marketing

by admin @ Elevate Promo

Everyone loves a good story. Ever since you were a young child, you could sit captivated by a story. Why? A good story makes you feel something, pulling at your emotions. These emotions could be absolutely anything. A marketing campaign should always strive to tell a story. Whether it’s through a video, a blog post, […]

This Dove Campaign Will Encourage You to Define Beauty in Your Own Terms

This Dove Campaign Will Encourage You to Define Beauty in Your Own Terms


Makers

Since its Campaign for Real Beauty was launched in 2004, Dove has continued to aim for a world where beauty is "a source of confidence, not anxiety."Stemming from this vision came its 2010 Movement for Self-Esteem, which led to the release of Dove's "largest global study... on women's relationship...

Here's What Bothers Me About the New Dove Ad

Here's What Bothers Me About the New Dove Ad


Bitch Media

If you’re a human being with a social media account, you’ve seen the new Dove commercial already. ...

If I Were Starting My Business from Scratch, This Would Be My Game Plan

If I Were Starting My Business from Scratch, This Would Be My Game Plan

by Lauren Hooker @ Blog

So you want to start a business.   You have a ton of motivation and excitement at first, but all of a sudden reality sets in.    There are so many tasks involved, the majority of which you’ve never tackled before. You’re way out of your comfort zone, overwhelmed by all the things that need to get done.    Where do you even begin?   When you’re first starting out, it can be difficult to see the forest through the trees.   When I first started Elle & Company, I found myself piecing together all that I thought needed to get done (forgetting a bunch of steps along the way).    I longed for a step-by-step list of what to conquer and when.   Now, three and a half years into running my online business, I’ve had time to reflect on what worked and what I could’ve done differently to save time (and stress).   So I’m paying it forward. I’ve created a step-by-step list of what to focus on when you’re trying to get your business off the ground.   If I were to go back and start Elle & Company from scratch, here’s what my game plan would look like.

Good Campaign of the Week: Saatchi & Saatchi “Open Your Eyes”

by D&AD @ Brandingmag

Gender equality may be a subject that’s on everyone’s minds in 2017, however, a new film directed Jake Dypka through Indy8, invites viewers to actually see a gender divide, through clever use of videography. “Open your eyes”, which debuted at Saatchi & Saatchi New Directors’ Showcase in June, examines stereotypes projected onto young boys and […]

Brothers Drake #EntertainWithMEAD

by jillianbarcia @ Ohio University Strategic Social Media

Through our Social Media Campaign Proposal, the primary goal is to increase the bond between Brothers Drake Meadery and the community, as well as the consumers around them. Brothers Drake Meadery cares about the community in Columbus, and wants to give back to them the freshest mead made from locally grown ingredients. With hopes of […]

Feeling burnt out? 3 ways to bring the spark back to your business

Feeling burnt out? 3 ways to bring the spark back to your business

by Lauren Hooker @ Blog

Confession: I used to be extremely critical of burnout. I would come across posts on the topic when I first started Elle & Company and thought the writers were being a tad bit overdramatic. If you’re doing what you love, can you really ever become burnt out? It was at a time in my business where I had a ton of motivation. I had a clear goal that I was working toward - creating a full-time business off of my love of design - and I was willing to work 10+ hours a day to get there. The momentum continued to increase as I saw some success in my business. Clients started to come rolling in, my blog was growing exponentially, and I started to offer more products and services. I hit my stride… ...and then recently, I hit a wall. The early mornings, late nights, and no vacations finally caught up with me. That was a month or two ago. Since then I’ve realized that burnout is a real thing.  And after some reflection and time off, I’ve discovered 3 simple things that can help you conquer burnout and bring some spark back to your business.

The Best of Global Digital Marketing in Istanbul, Turkey

by Best Marketing @ Best Marketing

4th May 2016 In cooperation with IAB Turkey

Dove Company History and Review: Real Beauty, Real Soap!

Dove Company History and Review: Real Beauty, Real Soap!


Maple Holistics

Looking to spread your wings and learn how to fly? Learn from Dove! Check out our Dove Company History and Review feature here at Maple Holistics!

The Best of Global Digital Marketing in Warsaw, Poland

by Best Marketing @ Best Marketing

26th April 2016 In cooperation with NoNoobs.pl

Video: Susan Weber Receives First Annual “CMO Beacon Award”

by Lisa Nirell @ EnergizeGrowth

CMOs can often feel isolated and overwhelmed. And let’s be real: “going it alone” doesn’t work. That ranks high on the insanity list, along with trial and error and stoicism. Finding a peer community of like-minded professionals makes the difference between success and burnout. Yet searching for that perfect peer group can be even more daunting than the […]

The post Video: Susan Weber Receives First Annual “CMO Beacon Award” appeared first on EnergizeGrowth.

The Best of Global Digital Marketing in Kuala Lumpur, Malaysia

by Best Marketing @ Best Marketing

19th July 2016 In cooperation with Adoi Magazine More information coming soon!

Evolution of the Dove “Real Beauty” Campaign

Evolution of the Dove “Real Beauty” Campaign


The Emily Program Foundation

By Awazi, a Foundation volunteer The Dove “Real Beauty” Campaign launched in 2004, and started as a “global conversation” to find the definition of beauty and what it means to people who identify a…

10 Reasons to Mark Your Calendar for Mom 2.0 TEN

by Laurie @ Mom 2.0 Summit | Moms + Marketers + Media

Tickets Go On Sale Monday, September 18! Mark your calendar for Monday, September 18th…because that is the day when Mom 2.0 Summit 2018 tickets go on sale. It’s our 10TH YEAR, we have a TON of things planned…and we don’t think the tickets will last long. So plan for that.   Mom 2.0 TEN tickets were originally scheduled to go on sale Sept 6. As many of you know, Mom 2.0 is based in Texas…in Houston and Austin…and almost everyone we know was affected by Hurricane Harvey. Everyone on our team is okay, thankfully, but we are all doubling down on our efforts to help our neighbors, our community members and our friends right now. It’s going to be a long road to recovery. We thank you for everything you have done and are doing, as individuals and as a community, to support those who were affected. Our love goes out to those in the path of Hurricane Irma this week. And we have links below to real ways you can help real people today. The Mom 2.0 Community is amazing. We look forward to days with sunnier skies and a decade of celebration. So join us in getting ready, getting […]

The post 10 Reasons to Mark Your Calendar for Mom 2.0 TEN appeared first on Mom 2.0 Summit | Moms + Marketers + Media.

As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster

by Dale Buss @ brandchannel:

DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome

The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.

Editorial: On union, University should stay on sidelines

Editorial: On union, University should stay on sidelines

by opinionsdesk @ The Pitt News

The push to unionize grad students at the University, while in the works since the beginning of 2016, has heated up significantly in the past few months. When Pitt graduate students arrived in the common room of the Cathedral of Learning on Tuesday to deliver a list of demands, the police presence seemed more suited […]

The post Editorial: On union, University should stay on sidelines appeared first on The Pitt News.

If Dove expects women to cheer up, it hasn’t been paying attention | Harpreet Purewal

If Dove expects women to cheer up, it hasn’t been paying attention | Harpreet Purewal


the Guardian

The wage gap will close in 2069, sexual harassment is rife, and yet the purveyor of soap wants women to stop being negative. How dare they?

Why Everything You’ve Heard About Carbs Is Wrong

by Tamara Hilliard @ Tay's Gourmet Power Granola

The mantra that carbs are bad is everywhere, and a lot of sources make it sound like there’s no wiggle room whatsoever. But that’s not actually true, because whole grains with a balance of nutrients are actually really good for ...

The post Why Everything You’ve Heard About Carbs Is Wrong appeared first on Tay's Gourmet Power Granola.

Dove model brings 'real beauty' to Pitt - The Pitt News

Dove model brings 'real beauty' to Pitt - The Pitt News


The Pitt News

Former Dove Real Beauty Campaign model Stacy Nadeau was shocked when a reporter from the Chicago Sun-Times wrote in reference to her body that “the only time I want to see thigh that big is in a bucket with bread crumbs on it.” After he called all six Dove models “fat and ugly,” he received …

12 Hilarious Marketing Campaigns That Had the World Rolling

by Sasha Kudler @ L&T Co.

A day without laughter is a day wasted — luckily, these campaigns will have you in stitches. Laughter is the best medicine, which is why it’s no surprise that humor...

The post 12 Hilarious Marketing Campaigns That Had the World Rolling appeared first on L&T Co..

Dove Campaigns

Dove Campaigns


Dove US

Learn more about Dove campaigns here and watch your favorite videos from Real Beauty Sketches to Choose Beautiful.

Editorial: Recognize student debt’s real toll on campus

Editorial: Recognize student debt’s real toll on campus

by opinionsdesk @ The Pitt News

With grades, a fluctuating social life and life after graduation all weighing heavily on our collective conscience, any college student can tell you they’re no stranger to stress. And according to research released recently by collegiate contracting giant Sodexo, students in the United States have another concern even more worrisome than these — student debt. […]

The post Editorial: Recognize student debt’s real toll on campus appeared first on The Pitt News.

Dove Launches New Campaign, Encourages Women to Place Accomplishments Above Appearances

Dove Launches New Campaign, Encourages Women to Place Accomplishments Above Appearances


Allure

Dove is at it again. On the heels of its Love Your Hair film that debuted in April (and has more than nine million views. Whaaat?!), the skin- and hair-care company just launched the...

Pitt alum publishes serialized email novel

Pitt alum publishes serialized email novel

by culturedesk @ The Pitt News

With a growing number of people flocking to Kindles and iPads for reading, publishing novels online seems to be the modern— and eco-friendly — option for contemporary literature. Adam Dove, who graduated from Pitt in 2014 with a degree in fiction writing, decided to tap into this trend and release his new novel “The Truth” […]

The post Pitt alum publishes serialized email novel appeared first on The Pitt News.

The Best of Global Digital Marketing in Mumbai, India

by Best Marketing @ Best Marketing

18th October 2016

Reflecting Body Positivity with BodyPosiPanda

by TEPF @ The Emily Program Foundation

By Caroline K. I wasn’t put in the world just to be looked at or to fit a societal standard of beauty. The body positive movement encourages people to accept and respect their bodies, as well as others’ bodies. It is also recognizing that our

Register for Dove Self-Esteem Workshops at Mom 2.017

by Laurie @ Mom 2.0 Summit | Moms + Marketers + Media

Register for Dove Self Esteem Workshops! At Dove, we believe every person has the opportunity to make a difference in a girl’s self-esteem.  At this year’s Mom 2.0, we are bringing back our Dove Self-Esteem Workshops. Dove Self-Esteem educator, Jess Weiner, will facilitate two different workshops – one for women and one for girls from the local Orlando Boys and Girls Clubs. Both workshops will allow participants to critically analyze the importance of women and girls embracing their story as well as what it looks like to create that story with confidence. Click here to register for the adults only workshop and here to register for the girls’ workshop. We hope that you join us for one of two totally different, yet equally inspiring workshops! Dove Self-Esteem Workshops  Thursday, May 11, 2017, 12:00 PM & 4:00 PM | Tuscany A – Dove #RealBeauty Suite 12:00 PM: Join us for an adults-only workshop that will reinforce the notion that women have the authority to define beauty for themselves and develop the confidence they need to be the creators of their own story. 4:00 PM:  Be a mentor and join us at an inspiring workshop for local girls from the Boys and Girls […]

The post Register for Dove Self-Esteem Workshops at Mom 2.017 appeared first on Mom 2.0 Summit | Moms + Marketers + Media.

Real Beauty? Measuring the Dove Marketing Program's Success

Real Beauty? Measuring the Dove Marketing Program's Success


EnergizeGrowth

More than 10 years after its debut, the Dove Real Beauty program remains a marketing icon and a source of controversy. What did it accomplish?

Dove’s #BeautyStory Collects User-Generated Content - IZEA

Dove’s #BeautyStory Collects User-Generated Content - IZEA


IZEA

Have you run a photo submission contest on Facebook, or collected brand-inspired stories from your customers on Twitter? If so, you’ve conducted a social media campaign that collects user-generated content....

Video Ad Campaign Hall of Fame: Dove Real Beauty Sketches - ViddyAd

Video Ad Campaign Hall of Fame: Dove Real Beauty Sketches - ViddyAd


ViddyAd

This weeks hall of fame focuses on Dove real beauty campaign, which started the change of how women view themselves. Create a hall of fame worthy video ad at www.viddyad.com

Good Campaign of the Week: Keep Going #LikeAGirl

by D&AD @ Brandingmag

Always have proven once again that they are part of a unique collection of brands that care about young girls as well as selling products with their latest “#LikeAGirl” campaign. The multi-award-winning, original campaign came out three years ago, and it could have been enough to cement the brand as a clever and innovative thinker. […]

The Best of Global Digital Marketing in Dhaka, Bangladesh

by Best Marketing @ Best Marketing

26th September 2016

IZEA Brings Augmented Reality Product Placement
 to Influencer Marketing

by IZEA @ IZEA

Company launches first Augmented Sponsorship™ campaign with CORT ORLANDO, FL (September 21, 2017) – IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential...

The post IZEA Brings Augmented Reality Product Placement
 to Influencer Marketing appeared first on IZEA.

5 Ad Campaigns that Prove REAL Women are Beautiful

by Tamara Hilliard @ Tay's Gourmet Power Granola

Every day the media bombards us with unrealistic images of the “ideal” woman. They start with slate thin, prepubescent girls and photoshop them into something that is only remotely human. Then they plaster these images in magazines, sending the message ...

The post 5 Ad Campaigns that Prove REAL Women are Beautiful appeared first on Tay's Gourmet Power Granola.

Coca-Cola Renew: “We Are Coca-Cola—And So Much More”

by Dale Buss @ brandchannel:

#CocaColaRenew US corporate branding campaign celebrates its brands and people

The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.

#FindTheTruck #FindAFriend Campaign Proposal

by jasmineskyegrillmeier @ Ohio University Strategic Social Media

By Jasmine Grillmeier, Liz Sanz, Shyann Williams The Boutique Truck is Columbus, Ohio’s first mobile fashion truck specializing in trendy and cute clothing. The truck travels around different areas of Columbus and the surrounding Ohio areas to set up shop and host parties. They have a decent social media presence currently, but their presence could […]

14 Genius Visual Marketing Campaigns

14 Genius Visual Marketing Campaigns


Elle & Co.

“What makes a viral campaign?”It’s a burning question every entrepreneur should be asking, especially when it comes to the visuals they’re using to promote their products and services.In an effort to answer that question and spark some ideas for your own visual marketing campaign, I’ve

The Best of Global Digital Marketing in Taipei, Taiwan

by Best Marketing @ Best Marketing

9th December 2016 

Analysis: Narduzzi, Conklin must realize weaknesses in Pitt defense

Analysis: Narduzzi, Conklin must realize weaknesses in Pitt defense

by sportsdesk @ The Pitt News

Oklahoma State made history in its matchup against Pitt on Saturday. Not only was it Pitt’s worst loss at Heinz Field, but — for the first time in 12 years — an FBS team had four different receivers rack up at least 100 yards each in the same game. The Panthers on the field aren’t […]

The post Analysis: Narduzzi, Conklin must realize weaknesses in Pitt defense appeared first on The Pitt News.

Dove Tagged Along When This Woman Proposed to Her Boyfriend

Dove Tagged Along When This Woman Proposed to Her Boyfriend


Racked

"Sometimes the moments that make us sweat are the most amazing moments of all."

Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia

Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia


brandchannel:

Dove partners with Coles Australia to bring self-esteem workshops to girls, illustrating need with ad campaign showing girls' negative search queries

Dove Premieres the First Film from Real Beauty Productions

by Laurie @ Mom 2.0 Summit | Moms + Marketers + Media

Tune in for the first film from Dove Real Beauty Productions featuring Cathleen Meredith! Today, Dove premiered “Meet Cathleen,” the first film from Real Beauty Productions – a project with Shonda Rhimes at the helm as Creative Director and starring Real Woman, Cathleen Meredith. We were so excited to see the 30 second teaser during the inspiring keynote last week – and now we are thrilled to share the full film with this community. We’ve talked before about the new collaborative content studio that Dove launched this spring to give women and girls a platform to share their stories that expand the definition of beauty – and now we’re excited to see the first release in action! In this first film, Cathleen shares her journey of discovering, through her passion for dance, an important self-love relationship that she didn’t even know was missing. It was through watching herself perform in videos with her dance group, Fat Girls Dance, that Cathleen started loving and embracing her body. Dove is proud to give Cathleen a platform to share her story and message– “I don’t think we know how much we are told that there is something wrong with our bodies. I think beauty […]

The post Dove Premieres the First Film from Real Beauty Productions appeared first on Mom 2.0 Summit | Moms + Marketers + Media.

IZEAx Product Update 2.13: Campaign Dashboard Improvements

by IZEA @ IZEA

Here at IZEA, we’re always pushing code. And now the Campaign Dashboard is faster than ever. With a few minor tweaks, we’ve been able to greatly enhance the software dashboard’s...

The post IZEAx Product Update 2.13: Campaign Dashboard Improvements appeared first on IZEA.

How to Find Your Company’s Voice

by admin @ Elevate Promo

When your customers and potential customers talk with customer service, does it feel consistent with who you are on social media, or in your ads and commercials? Few small businesses really take time to define their “voice.” However, having a consistent identity across all the forward-facing elements of your business is important. It helps you […]

Why People Hate Dove's 'Real Beauty Sketches' Video

Why People Hate Dove's 'Real Beauty Sketches' Video


Business Insider

What's wrong with the viral success?

Call for Topics, Experiences and Real Stories!

by Laurie @ Mom 2.0 Summit | Moms + Marketers + Media

Call for Topics. Call for Stories. Our Call for Speakers doesn’t begin until October 4 (Reminder: Mom 2.0 Summit Call for Speakers runs October 4 – November 15). But before that begins, we want to know what YOU want to learn about. What’s on your mind as we enter our tenth year of Mom 2.0? CALL FOR TOPICS Now’s your chance to tell us your topics of choice. And while you’re at it, tell us any success stories. Or do you have a Mom 2.0 memory, connection or story that you’d like to share? Now’s your chance to let us know! This opportunity will be live until October 4th. As we enter our tenth year, we can’t wait to hear your topics of interest and any stories you’d like to share…and you can do that now, here.

The post Call for Topics, Experiences and Real Stories! appeared first on Mom 2.0 Summit | Moms + Marketers + Media.

Dove takes its 'Real Beauty' marketing drive to India

Dove takes its 'Real Beauty' marketing drive to India


CosmeticsDesign-Asia.com

Skin care brand Dove has enjoyed strong success over the years for its ‘Real Beauty’ marketing, and is now pushing focus on this campaign within India.

Good Campaign of the Week: Under Armour “Unlike Any”

by D&AD @ Brandingmag

No brand quite does empowerment like Under Armour. It makes sense that a brand the sells sportswear would want to partner with sports personalities, but Under Armour seems to get beneath the surface of what makes these sports stars who they are, and this is undoubtedly their USP. In this latest campaign, “Unlike Any” celebrates […]

Climate change should hit close to home

Climate change should hit close to home

by opinionsdesk @ The Pitt News

The apple core I had just tossed had no sooner hit the bottom of the bin when I heard the familiar scolding from my mom. Once again, I had forgotten to put it in the compost bin. As a kid, I didn’t really know why I needed to be environmentally conscious, whether it was recycling […]

The post Climate change should hit close to home appeared first on The Pitt News.

Inner Beauty or Outer Beauty? Why They Both Matter.

by Tamara Hilliard @ Tay's Gourmet Power Granola

Prioritizing outer beauty at the expense of the inner isn’t a good move. It can make you shallow and vain and reduce your empathy for other people. So in a way, our mothers and grandmothers (and in some cases, fathers ...

The post Inner Beauty or Outer Beauty? Why They Both Matter. appeared first on Tay's Gourmet Power Granola.

15 Clever Ways to Use Instagram Stories to Promote Your Business

15 Clever Ways to Use Instagram Stories to Promote Your Business

by Lauren Hooker @ Blog

I don't know about you, but when Instagram stories launched several months ago, I was both excited and overwhelmed. I was excited at the idea of a new way to connect with my followers.  But overwhelmed by the though of having to create more content on top of regular Instagram posts, Facebook, Twitter, blog posts, and all the other content that I create week after week for Elle & Company. So I kind of sat on it and put it off until I could put my own unique spin on it, until I could figure out how I could really use Instagram stories to benefit my business, and how I could use Instagram stories realistically. I didn't want to start off with a bang, with all these bright ideas and then not have the time to actually follow through with them all.      I sat on it for a while and then started coming up with a list of clever content ideas. So today I'm going to share 15 clever content ideas to use Instgaram stories to promote your business.

The Best of Global Digital Marketing in Manila, The Philippines

by Best Marketing @ Best Marketing

21st July 2016 In cooperation with Adobo Magazine  

Dove Campaign For Real Beauty Case Study

Dove Campaign For Real Beauty Case Study


calameo.com

Dove Campaign for Real Beauty 1 Dove Campaign for Real Beauty Rachael Barnes, Lanier Daniel, Madison Lathum, Katie Peters PRCM 2500

The Best of Global Digital Marketing in Colombo, Sri Lanka

by Best Marketing @ Best Marketing

October 2016 In cooperation with Sri Lanka Institute of Marketing (SLIM) More information coming soon!

#UniqueIsYou – Mukha Spa

by ciarasebecke @ Ohio University Strategic Social Media

Mukha Cosmetics is a fast growing makeup company whose goal is to increase recognition of their unique custom cosmetics line. We want to raise our brand awareness by 20% by the end of August 2016. Our main priorities are to offer superior quality products and deliver excellent customer satisfaction. To keep up with our competitors, […]

Real Beauty Brings Real Results for Dove’s Marketing Campaign

Real Beauty Brings Real Results for Dove’s Marketing Campaign


Ohio University Strategic Social Media

by Lauren Coulson Reed When it comes to marketing campaigns, it’s not always about what you do, as it is how you do it. Dove’s “Real Beauty Sketches” campaign became successful by targeting women’s…

Glenn Avenue Soap Company Campaign Proposal

by Kelsey Miller @ Ohio University Strategic Social Media

Our ultimate goal for Glenn Avenue Soap Company is to increase social media following by incorporating our client more into the local community of Columbus and increasing brand loyalty and recognition. We developed three different tactics that incorporate this goal and help accomplish it. Each tactic brings our brand into the community, encourages following, and […]

4 Ways To Fulfill Influencer Marketing Campaigns (Webinar Recap)

by Justin Braun @ IZEA

Thank you so much for attending our webinar 4 Ways To FulFill Influencer Marketing Campaigns. In case you couldn’t make it, we’ve recorded the entire educational session for replay any time...

The post 4 Ways To Fulfill Influencer Marketing Campaigns (Webinar Recap) appeared first on IZEA.

Dove, please for the love of God, stop making videos and just make soap

Dove, please for the love of God, stop making videos and just make soap


The Daily Dot

Dove, please for the love of God, stop making videos and just make soap.

10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral

10 Most Compelling Ad Campaigns of the Decade: Why They Went Viral


Inc.com

Pretty pictures no longer cut it.

7 Powerful Ad Campaigns That Showcase Female Empowerment - L&T Co.

7 Powerful Ad Campaigns That Showcase Female Empowerment - L&T Co.


L&T Co.

I am woman, hear me roar. Did you know that advertisements are far more likely to feature a man’s face, but a woman’s body? In recent years, a number of...

POWERFUL: Dove Tells Women “You Are More Beautiful Than You Think” In New Campaign

POWERFUL: Dove Tells Women “You Are More Beautiful Than You Think” In New Campaign


HelloBeautiful

Dove is empowering women to see themselves in “a world where beauty is a source of confidence, not anxiety.” In a new ad, as part of Dove’s Real Beauty Sketches campaign, the pers…

Announcing the Dove Real Beauty Pledge

Announcing the Dove Real Beauty Pledge


Unilever global company website

We mark the launch of the Dove Real Beauty Pledge with 30 portraits by Mario Testino

Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia

Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia


brandchannel:

Dove partners with Coles Australia to bring self-esteem workshops to girls, illustrating need with ad campaign showing girls' negative search queries

Dove's New Campaign Will Empower You to Celebrate Your Unique Beauty

Dove's New Campaign Will Empower You to Celebrate Your Unique Beauty


POPSUGAR Beauty

I love being a woman, but identifying with my gender comes with some challenges. Most notably, members of society think it's acceptable to comment on my

Still blogging about the Dove Campaign for Real Beauty after 9 years! - American Sweepstakes

Still blogging about the Dove Campaign for Real Beauty after 9 years! - American Sweepstakes


American Sweepstakes

American Sweepstakes is a sweepstakes management agency focused on helping brands develop & administrate promotions. Still blogging about the Dove Campaign for Real Beauty after 9 years!

Timeline of Business Marketing - AppInstitute

Timeline of Business Marketing - AppInstitute


AppInstitute

It's safe to say that marketing has undergone astronomical changes over the past century. In this article, we take a trip back in time see how it has evolved.

Good Campaign of the Week: Vice “Safe Sesh”

by D&AD @ Brandingmag

If there is anything that history has taught us, it’s that people will invariably do whatever they damn well please, with very little regard for consequence. So, when we’re talking about illegal substances, the ever so tiny matter of them being illegal is exactly that – ever so tiny. As long as they are readily […]

Dove Ads | Digital Marketing & Social Media Campaigns

Dove Ads | Digital Marketing & Social Media Campaigns


Digital Agency Network

Featuring creative Dove ads, inspiring Dove digital marketing campaigns, social media marketing campaigns, Dove commercials and hot news.

Clinton’s focus on 2016 doesn’t help Democrats

Clinton’s focus on 2016 doesn’t help Democrats

by opinionsdesk @ The Pitt News

Letting go of the past can be difficult. And no one, it seems, knows that better than Hillary Clinton. Last year’s Democratic presidential candidate still appears to be reeling from her stinging defeat by Donald Trump. In her new book, “What Happened” — set to hit bookshelves Tuesday — Clinton lays much of the blame […]

The post Clinton’s focus on 2016 doesn’t help Democrats appeared first on The Pitt News.

Final Pitch Presentation: Level One Bar & Arcade

by ar223612 @ Ohio University Strategic Social Media

In order to celebrate Level One Bar & Arcade’s one year anniversary, we plan on executing a multi-step social media marketing campaign throughout the three months leading up to the celebration (mid September 2016). Starting in June, we intend to slowly roll out announcements for the weekend-long celebration across existing Level One social media accounts. […]

Girls with Vitiligo Speak Up for Dove’s Beauty Campaign

Girls with Vitiligo Speak Up for Dove’s Beauty Campaign


Living Dappled

Girls with vitiligo are joining Dove's ‘My Beauty My Say’ campaign by owning their beauty and redefining what it means to be beautiful.

Good Campaign of the Week: Dove "Real Beauty Bottles"

Good Campaign of the Week: Dove "Real Beauty Bottles"


Brandingmag

Dove’s body wash gets a revamp with a little help from Ogilvy, by creating bottles that come in all shapes and sizes, just like the women in their ads.

The Top 4 Best Viral Video Marketing Campaigns of 2016

The Top 4 Best Viral Video Marketing Campaigns of 2016


Jeffbullas's Blog

Using video in your marketing campaigns is a great way to reach your target audience at scale. Learn from the best viral video marketing campaigns of 2016.

Are You Taking a Casual Approach to Marketing?

by admin @ Elevate Promo

Are you taking a casual approach to your marketing? Maybe your brand has all the standard social media platforms, for example, but you aren’t using those platforms to their full potential in order to engage your followers. Or, maybe you have a customer service policy set in place, only to fall short in really taking […]

Creativity, timing and perseverance: How LA got the 2028 Olympics

by sportsdesk @ The Pitt News

The afternoon had turned uncomfortably hot in Qatar as the two men stepped outside, away from the crowds at an international sports assembly. They needed to speak in private. Los Angeles Mayor Eric Garcetti and his companion on that November day in 2016 _ Thomas Bach, president of the International Olympic Committee _ took off […]

The post Creativity, timing and perseverance: How LA got the 2028 Olympics appeared first on The Pitt News.

Dove starts body positivity campaign featuring women from diverse backgrounds

Dove starts body positivity campaign featuring women from diverse backgrounds


latimes.com

The Dove campaign features 32 real women across ages and nationalities to show a diverse range of beauty.

Strength + Action = Real Beauty - Mom 2.0 Summit | Moms + Marketers + Media

Strength + Action = Real Beauty - Mom 2.0 Summit | Moms + Marketers + Media


Mom 2.0 Summit | Moms + Marketers + Media

Strength + Action = Real Beauty In 2017, we are all about action. We see this in our theme, and our programming. We are coming together and calling all futurists, storytellers, change agents, promoters, entrepreneurs & media moguls to action. We are stronger together, but first we must find our own strength. “Beauty is when you can appreciate yourself. When you love yourself, that’s when you’re most beautiful.” – Zoe Kravitz While there are so many issues to discuss, so many ceilings to break and mountains to move, the strength to deliver starts in our definitions. And traditional definitions of real and beautiful are being challenged everyday by women inspiring each other to redefine beauty on their own terms. But there’s still work to do. 74% of women believe more needs to be done to reshape the current definition of beauty to be more inclusive. We agree. Thankfully our title sponsor is right there with us. The big news… Dove is Returning for a Fifth Year as Title Sponsor of the Sold-out Mom 2.0 Summit As the Mom 2.0 community has redefined motherhood and raised the bar for professional conversations and connections over the last years, Dove has been right …

Dove Real Beauty Productions and Shonda Rhimes’s "Meet Kylee"

Dove Real Beauty Productions and Shonda Rhimes’s "Meet Kylee"


Unilever USA

Dove Real Beauty Productions and Shonda Rhimes Release "Meet Kylee"

MIFF’s Emotional Trailer from Australia Wins The Best of Global Digital Marketing Awards in April

by Best Marketing @ Best Marketing

Here’s the Top 3 of April 2016:

  1. Melbourne International Film Festival’s Emotional Trailer by McCann Melbourne
  2. KFC’s How KFC Won with China’s Gamers by Mindshare
  3. Tokopedia’s Beyond the Banner by Iris Worldwide Indonesia
Read More…

5 Ad Campaigns that Prove REAL Women are Beautiful - Tay's Gourmet Power Granola

5 Ad Campaigns that Prove REAL Women are Beautiful - Tay's Gourmet Power Granola


Tay's Gourmet Power Granola

Every day the media bombards us with unrealistic images of the “ideal” woman. They start with slate thin, prepubescent girls and photoshop them into something that is only remotely human. Then they plaster these images in magazines, sending the message ...

Donate Life America Campaign Pitch

by Emily Barber @ Ohio University Strategic Social Media

“You never think it will happen to you.” This mindset gives us the courage to take risks, but it can also prevent us from taking action. Organ donation is a tough subject to approach, but what if we changed that? What if audiences of Donate Life knew exactly why organ donation was important and how […]

This Video Will Actually Make You Love Your Hair

This Video Will Actually Make You Love Your Hair


Teen Vogue

Ignore society’s beauty standards.

5 Influencer Marketing Trends You Should Know About

by IZEA @ IZEA

Influencer marketing isn’t going anywhere anytime soon. In 2016, around three quarters of content and influencer marketers in the US had past-year experience with the technique. And one-third of organizations...

The post 5 Influencer Marketing Trends You Should Know About appeared first on IZEA.

#KeysToColumbus

by alexandriaschell @ Ohio University Strategic Social Media

Our campaign is centered on a new Twitter account, @JoinUSColumbus, and a new hashtag, #KeystoColumbus. The overarching goal of the campaign is to increase awareness of the Certified Tourism Ambassador program in Columbus, while the more specific objective is to obtain 3,000 followers on the new Twitter account. We aim to reach 3,000 followers for […]

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
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Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
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Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
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Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
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Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
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Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
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Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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