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Dove Real Beauty Campaign Photoshop

EXCLUSIVE: Dove Real Beauty Sketches film.

EXCLUSIVE: Dove Real Beauty Sketches film.


Mamamia

The Dove Real Beauty Sketches campaign encourages women to reassess how they see themselves.

Volkswagen Humans Adapt

by Duncan Macleod @ The Inspiration Room

Volkswagen France is running “Humains”, a commercial promoting the brand’s environmental credentials. Earlier in the month the French government announced plans to phase out petrol and diesel powered vehicles by 2040. The Volkswagen Humans campaign responds with the promise of adaptation. People have always adapted to their environment, often without realising, whether it be eating […]

Influencer marketing is growing up with tighter contracts

by Yuyu Chen @ Digiday

Multiple influencer agencies have updated their brand contracts to add clarity to social stars' rights and advertisers' campaign requirements.

The post Influencer marketing is growing up with tighter contracts appeared first on Digiday.

4 Companies That Refuse to Photoshop—And Why That Matters For All Genders

4 Companies That Refuse to Photoshop—And Why That Matters For All Genders


Groundswell

Photoshopping is a huge issue for all genders. These 4 companies are fighting back against unrealistic standards—but they can’t do this alone.

There's a push to make photoshopped models in ads illegal - Digiday

There's a push to make photoshopped models in ads illegal - Digiday


Digiday

The man behind the Truth in Advertising Act on how hard it has been to get the ad industry to support his cause.

Case In Point: Dove’s “Campaign for Real Beauty”

Case In Point: Dove’s “Campaign for Real Beauty”


Media Ethics in the Morning

In today’s society, beauty and fashion advertisements are everywhere. While almost everyone understands that they are typically photoshopped and feature unrealistic images of women, people st…

The Aerie “Real” No-Photoshop Campaign

by Chris Conti @ Chris Conti Photography » Dove Real Beauty

Aerie, a brand of the American Eagle Outfitters clothing company targeted at the 15-21 year old female demographic and selling primarily bras and underwear, announced an advertising campaign on Friday in which it is promising to use photographs featuring women without any digital alteration or retouching. As a commercial advertising photographer the issue of drastic, […]

Using Ultraviolet Light to Make Nature Fluoresce in Photos

by Don Komarechka @ PetaPixel

Ultraviolet photography is something that relatively few photographers explore, but it’s a fascinating realm to explore with less of an investment in equipment than most people think. Much of my photography revolves around the world that we cannot see with our own eyes. This “unseen world” approach can make otherworldly beautiful images from everyday ordinary […]

Dove pushes Real Beauty with deceptive new app | The Daily Dot

Dove pushes Real Beauty with deceptive new app | The Daily Dot


The Daily Dot

Toiletry titan Dove turned to the Internet to promote a Photoshop Action that would revert any of the materialistic changes made to a file back to its original form.

Beauty Brands Online Campaigns: Are they changing the way we define beauty? - Appnova

Beauty Brands Online Campaigns: Are they changing the way we define beauty? - Appnova


Appnova

Dove’s Real Beauty campaign Ten years have passed since Dove’s first ‘Real Beauty’ campaign. You probably know but it was Dove’s global marketing campaign that celebrated women’s natural beauty of ‘ordinary’ women, using ‘real’ women.It was simple, powerful and sensational says takepart. But above all, it was a success. Beauty brands online campaigns like Dove …

There’s something special about the moment you receive your...

by @ Birchbox



There’s something special about the moment you receive your monthly Birchbox. Whether you’re with your friends, on your own, or with your kids, every unboxing experience is unique—just like you and your beauty needs. With Birchbox, you’ll receive five beauty samples that are personalized specifically to you. It’s a monthly dose of beauty and fun that’s fit for every lifestyle! Share how you open your monthly Birchbox in the comments below! Learn more at http://birch.ly/MyPAQC JOIN BIRCHBOX: http://birch.ly/1OLLiDr INSTAGRAM: http://birch.ly/1QLyByU FACEBOOK: http://birch.ly/1QlUGhX by Birchbox

Companies Raise Awareness and Attendance for National Parks

by Sophie Komornicki @ Insights - Cone Communications | Cone | Cone PR | Cone Inc | PR Agency | Boston | NYC

As summer heats up, many Americans take this time to enjoy the glories of nature by visiting our nation’s vast National Parks system. Yet, those same national treasures are in peril due to proposed National Parks Service budget cuts. As discussions on the topic heat up, many companies are showing their support for the outdoors through campaigns raising money, awareness and attendance at America’s National Parks.

What Can Magento Commerce do for your Fashion Brand?

by Kate Fairman @ Appnova

Your customers don’t want to shop anymore, they want to experience. Particularly for fashion, lifestyle and beauty brands, the digital offering needs inspire beyond the purchase. The right platform is essential and luxury brands like Harvey Nichols, Charlotte Tilbury and Rebecca Minkoff have all turned to Magento Commerce to power their eCommerce experiences. Why Magento? …

The post What Can Magento Commerce do for your Fashion Brand? appeared first on Appnova.

Sign the Petition

Sign the Petition


Change.org

Dove: Make Real Beauty More Real, And Sign the Truth in Advertising Heroes Pledge

Dove's Real Beauty Campaign Makes It Possible To Reverse Photoshop  - Gurl.com

Dove's Real Beauty Campaign Makes It Possible To Reverse Photoshop - Gurl.com


Gurl.com

Am I the only one who finds those before/after Photoshop images fascinating? (Take this especially interesting one from Buzzfeed as an example) It’s like, I know that Photoshop is used as a tool in almost any image we see anywhere, but I’m still mesmerized by how different Photoshop can make people look. Seriously, am I … Read More

3 life-changing recipes from celebrity chef Seamus Mullen's 'Real Food Heals'

3 life-changing recipes from celebrity chef Seamus Mullen's 'Real Food Heals'

by Seamus Mullen @ USA TODAY College

Real food can change your life. It changed Seamus Mullen’s. Here are 3 of his recipes, just for you.Filed under: LIFESTYLE Tagged: (...)

5 Ways to Change the Color of Anything in Photoshop

by Jayphen Simpson @ PetaPixel

Changing the color of an object using Photoshop is a typical use case for the software, and there are many ways to do it. This 20-minute video from Nathaniel Dodson of tutvid that examines 5 separate ways to re-color or add color to objects. The first tool you may reach for is the Hue/Saturation adjustment layer, […]

We Are America – Love has no labels

by Duncan Macleod @ The Inspiration Room

The Ad Council’s “We Are America” commercial, part of the Love has no labels campaign, is one of the nominations for Most Outstanding Commercial at this year’s Emmy Awards. Launched for Independence Day 2016, the We Are America ad featured American professional wrestler, rapper, actor and reality television show host John Cena reflecting on patriotism […]

Connecting the Dots between Content and Commerce

by Kate Fairman @ Appnova

Content and commerce: the power couple of the moment. It’s difficult to go more than minutes without someone reminding you of the importance of strong, engaging online content in winning the respect of your customers. And, sure, they’re right: an inspired visitor is more likely to become a loyal shopper. But really there’s no guarantee …

The post Connecting the Dots between Content and Commerce appeared first on Appnova.

Webinar: Contextual targeting masterclass

by Grapeshot @ Digiday

Join Nicole Brodeur, Grapeshot director of account management and Aruna Paramasivam L’Oreal’s data acquisition and partner manager to find out how to optimize your campaign performance, increase scale and increase precision targeting. Sponsored by Grapeshot.

The post Webinar: Contextual targeting masterclass appeared first on Digiday.

‘A whole new world’: Coke has a sponsorship deal with a virtual soccer star in ‘FIFA 18’

by Ilyse Liffreing @ Digiday

For the first time, Coca-Cola isn't going with a real celebrity or athlete as a sponsor.

The post ‘A whole new world’: Coke has a sponsorship deal with a virtual soccer star in ‘FIFA 18’ appeared first on Digiday.

Beauty and sensuality are significant assets in the job market

by aufeminin @ Womenology

For some decades, studies have shown that people who are considered to be physically beautiful are at an advantage in a number of areas, both private and professional. Three recent books confirm this trend by showing that beauty has become …

Continuer la lecture

The post Beauty and sensuality are significant assets in the job market appeared first on Womenology.

Mattel Innovates to Reach Overlooked Players

by Sophie Komornicki @ Insights - Cone Communications | Cone | Cone PR | Cone Inc | PR Agency | Boston | NYC

As companies continue to campaign for acceptance, many have begun to reflect on their customer bases to ensure that all fans are acknowledged. Some brands have begun portraying non-traditional individuals in their ads, while others have created moments-in-time to encourage inclusivity. While these campaigns spark conversation, one brand is focused on more than raising awareness - it innovated its product to reach a broader audience.

As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster

by Dale Buss @ brandchannel:

DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome

The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.

5 Brands That Are Saying No To Photoshop - SilkFred Blog

5 Brands That Are Saying No To Photoshop - SilkFred Blog


SilkFred Blog

Photoshop has been around for a while now and our society increasingly uses softwares of the sort to change their appearance. People everywhere want to loo

Is Dove's Real Beauty Campaign Truthful? - UK Models

Is Dove's Real Beauty Campaign Truthful? - UK Models


UK Models

“Daddy, do you think I’m ugly?” asks Seth Matlins daughter as he is tucking her into bed. The powerful question that was obviously concerning his young child influenced the former high powered advertising executive to leave his job and launch a petition aimed at the beauty brand, Dove; his efforts has earned 3,758 signatures so …

North Face Pushes for Inclusivity in the Outdoors

by Sophie Komornicki @ Insights - Cone Communications | Cone | Cone PR | Cone Inc | PR Agency | Boston | NYC

Over the past few years, industry-leader REI has sparked movements focused on getting people outside during Black Friday and advancing gender equality in the outdoors through campaigns like #OptOutside and Force of Nature. Now, another outdoor company is gearing up to add a new dimension to level nature’s playing field.

Why Dove's "Real" Beauty Campaign is a Load of Crap

Why Dove's "Real" Beauty Campaign is a Load of Crap


Ravishly

A father began a petition asking Dove to fess up to their Photoshopping. Request? Denied.

Squarespace Calling John Malkovich

by Duncan Macleod @ The Inspiration Room

Squarespace commercial “Calling John Malkovich” is one of the nominations for Most Outstanding Commercial at this year’s Emmy Awards. The Super Bowl commercial is a continuation of the Squarespace campaign in which John Malkovich sets out to establish an online fashion design business. Things get tricky when he discovers that a namesake has already got […]

Stories are Telling

by Colleen Weems @ BKW Partners

As passive consumers, we gobble up the pretty parts of social media – the curated shots, the perfect lighting, the ethereal colors and landscapes and incredible views of locales we may never get the chance to visit. It’s eye candy, but when our sweet tooth is satisfied, what satiates us?

The post Stories are Telling appeared first on BKW Partners.

Join Lorelei from Birchbox as she shares your options for the...

by @ Birchbox



Join Lorelei from Birchbox as she shares your options for the October 2017 sample choices and the monthly curated box. You’ll have the option to customize your box on September 26th if you’re an Ace with early access or September 27th for all subscribers. Your monthly Birchbox options: 1. Let us surprise you! We’ll send you five beauty samples across categories (skincare, hair, and makeup) based on your beauty profile. 2. Choose one of your five samples and the other four will be a surprise. 3. Choose the monthly curated box to know exactly what you’re receiving ahead of time. JOIN BIRCHBOX: http://birch.ly/1OLLiDr INSTAGRAM: http://birch.ly/1QLyByU FACEBOOK: http://birch.ly/1QlUGhX by Birchbox

Dove Speaks Out Against Retouching by Releasing an Anti-Photoshop Action

Dove Speaks Out Against Retouching by Releasing an Anti-Photoshop Action


PetaPixel

Skin care company Dove is speaking out on the issue of "fake beauty" being promoted in photographs through Photoshopping. Rather than address the issue dir

Vogel’s What do you bring

by Duncan Macleod @ The Inspiration Room

Goodman Fielder in New Zealand is running “What Do You Bring?”, a new brand platform for the iconic Vogel’s bread, celebrating the uniqueness of Kiwis, and of the bread they love. The idea centres around the true life stories of eight Kiwis that all bring something special to the table. None of them had met […]

UNICEF Stops Traffic to Campaign for Children in Conflict Zones

by Sophie Komornicki @ Insights - Cone Communications | Cone | Cone PR | Cone Inc | PR Agency | Boston | NYC

Stunts have long been in marketers’ playbooks as a way to grab consumers’ attention and highlight a specific product or service.  Recently however, we’ve seen an influx of cause-related stunts– from 2 Chainz’s pink Trap House to KIND’s giant pile of sugar in downtown New York City. This week, New Yorkers witnessed a stunt, which took advantage of the large city stage and a particular moment in time, bringing an underrepresented issue to light and sparking conversation with a broad audience.

American Eagle Ditches Photoshop

American Eagle Ditches Photoshop


Shape Magazine

In an effort to promote a more realistic body image, American Eagle says goodbye to Photoshop in its latest lingerie campaign.

The Photoshop Makeover: Why Everything isn't all it Seems | To Work Or Play

The Photoshop Makeover: Why Everything isn't all it Seems | To Work Or Play


To Work Or Play

We all like to look our best, but when is it taken too far? When the… more ›

3 Bloggers with awesome blended-family stories

3 Bloggers with awesome blended-family stories

by @ My family

Blended families have a reputation for difficult dynamics, but these blended-family bloggers prove that there's beauty in the mix.

Dove Canada's Photoshop 'Action' Reverts Airbrushed, Edited Photos (VIDEO)

Dove Canada's Photoshop 'Action' Reverts Airbrushed, Edited Photos (VIDEO)


HuffPost Canada

Dove Canada says it has created a Photoshop Action that reverts edited images back to their original, un-airbrushed state. The local division of the skincare company went black ops recently for its la...

Longer (and warmer!) days mean making more time to enjoy those...

by @ Birchbox



Longer (and warmer!) days mean making more time to enjoy those fun moments —and less time for primping. This month, we’re helping you get ready for all your upcoming adventures to the beach, city, and beyond with our favorite high impact, low effort summer beauty products. Watch this video to learn about all the sample choice options for your May Birchbox. May 2017 Sample Choices: MAC Strobe Cream Vita Liberata Fabulous Gradual Tanning Lotion Living proof PhD In Shower Styler Featured Curated Box Sample Choices: MAC False Lashes Mascara OUAI Wave Spray Clarins UV Plus Anti-Pollution Sunscreen (face sunscreen) COOLA Mango Body Sunscreen (body sunscreen) Manna Kadar Glo Illuminator JOIN BIRCHBOX: http://birch.ly/1OLLiDr INSTAGRAM: http://birch.ly/1QLyByU FACEBOOK: http://birch.ly/1QlUGhX by Birchbox

Battle of the VariNDs: What’s the Best Variable ND?

by Chris Conti @ Chris Conti Photography

UPDATE: DO NOT UNDER ANY CIRCUMSTANCES BUY THE GENUSTECH ECLIPSE FADER FROM THE GENUS WEBSITE (more info below) (Caution: this blog post contains serious camera geekery. If that’s your thing, read on!) Pros have long known that Neutral Density filters are really important for shooting video on DSLR cameras (because they let us open up […]

Beauty without Photoshop: aerie’s ad campaign continues to empower girls

Beauty without Photoshop: aerie’s ad campaign continues to empower girls


UHS SWORD & SHIELD

By AISHEE DAS Staff Writer In the spring of 2014, aerie, American Eagle’s sister company, launched “aerie Real,” an ad campaign in which aerie will no longer photo shop or airbrush any of models. I…

Dove releases rogue Photoshop action that undoes 'real beauty' manipulations

Dove releases rogue Photoshop action that undoes 'real beauty' manipulations


The Verge

Skin care company Dove has targeted airbrushers and photo manipulators with a Photoshop action in an attempt to take its "real beauty" campaign viral. The Dove Campaign for Real Beauty was launched...

Pepsi Light Iconic Moments

by Duncan Macleod @ The Inspiration Room

Pepsi’s “Pepsi Light Iconic Moments” advertising campaign has won Gold at the Clio Awards for print, print technique (art direction and photography) and out of home (billboard). The three advertisements in the Pepsi Light Iconic Moments campaign, targeting young urban people, feature a skateboarder, parkour runner and a breakdancer wearing red, white and blue. Their […]

Stella McCartney Brings Overconsumption to the Forefront of Fashion

by Sophie Komornicki @ Insights - Cone Communications | Cone | Cone PR | Cone Inc | PR Agency | Boston | NYC

Companies have been creating innovative products out of waste for years; and with each material advancement, the envelope is pushed further with more integrated, holistic communications campaigns. However, many of these previous campaigns skirted away from the gritty aspect of waste. Now, one fashion brand is taking a nontraditional approach to creating beauty out of waste.

Stop Asking About Camera Settings

by Jayphen Simpson @ PetaPixel

Photographer Tony Northrup wants you to stop asking photographers about their camera settings. In this 7-minute video, he explains why the camera settings that were used for an image are relatively unimportant and a distraction from the real work that goes into making a shot. To illustrate the argument, Northrup uses the example of an […]

Real beauty, real talk: A petition for Dove to make advertising 'more real.'

Real beauty, real talk: A petition for Dove to make advertising 'more real.'


Mighty Engine

A Change.org petition from Seth Matlins calls for Dove to start living up to the messaging in their Campaign for Real Beauty by labeling photoshopped ads.

Hitting The (Beauty) Mark?

Hitting The (Beauty) Mark?


Cone Communications | Cone | Cone PR | Cone Inc | PR Agency | Boston | NYC

Dove made a splash in 2004 with its Campaign for Real Beauty, becoming a hallmark cause marketing campaign and an inspiration for millions. Since then, Dove has been busy pulsing out videos, voting campaigns and even research reports challenging the definition of "beauty.”

We’re all about celebrating wellness—on the inside and...

by @ Birchbox



We’re all about celebrating wellness—on the inside and outside. From a sleek on-the-go water bottle to a waterproof, lash-nourishing mascara, we’ve packed this box with favorites to help you reset and feel your very best. Think: comfy, cushy socks to tackle your new yoga class, a best-selling dry shampoo (because sometimes sleeping is more important than shampooing), and much more. Shop this box now: http://birch.ly/2lj8529 Each box contains: Eyeko Sport Waterproof Mascara - Travel-size HUM Nutrition Raw Beauty Green Superfood Powder - Mint Chocolate Chip Infusion - 3 packettes ARROW REFRESH On-the-Go Cleansing Cloths - Full-size Avène Thermal Spring Water - Travel-size Living proof.® Perfect hair Day™ (PhD) Dry Shampoo - Travel-size R+Co ANALOG Cleansing Foam Conditioner - Travel-size S'well 9 oz. Bottle in Amethyst Quartz or Glitter Sangria Pointe Studio Jett Grip Light Socks - 1 pair JOIN BIRCHBOX: http://birch.ly/1OLLiDr INSTAGRAM: http://birch.ly/1QLyByU FACEBOOK: http://birch.ly/1QlUGhX by Birchbox

The Power Of Biology In Developing Human Technology

The Power Of Biology In Developing Human Technology

by Emily Wasik @ PSFK's PurpleList

Christina Agapakis of Ginkgo Bioworks describes her vision for the future of biotech, how the most amazing computer is actually inside of us and how drawing from the power of biology for human technology is where the real power resides.

Dove - The Real Beauty Photoshop Action - The Headshot Guy

Dove - The Real Beauty Photoshop Action - The Headshot Guy


The Headshot Guy

It's a subject debated time and time again. Photoshop! Now don't get me wrong it's a great piece of software when used in the correct manner.

IKEA Lion Man – Relax into greatness

by Duncan Macleod @ The Inspiration Room

IKEA UK’s latest advertising campaign features Lion Man, a symbol of the importance of relaxing and recharging in one’s living room so we can go on to do great things. Based on the fact that lions spend up to 18 hours a day at rest, the campaign follows the story of a Lion Man as […]

When a Boper Becomes Advertising Gold

When a Boper Becomes Advertising Gold

by Emer Kelly @ BKW Partners

How a viral news blooper became eBay's next advertising campaign.

The post When a Boper Becomes Advertising Gold appeared first on BKW Partners.

Dove's 'real beauty' Photoshop tool crushes the air-brush | Marketing Magazine

Dove's 'real beauty' Photoshop tool crushes the air-brush | Marketing Magazine


Marketing Magazine

.This article is available to Members of Marketing Pro. Please sign in or register.. . . .

The Aerie “Real” No-Photoshop Campaign

by Chris Conti @ Chris Conti Photography

Aerie, a brand of the American Eagle Outfitters clothing company targeted at the 15-21 year old female demographic and selling primarily bras and underwear, announced an advertising campaign on Friday in which it is promising to use photographs featuring women without any digital alteration or retouching. As a commercial advertising photographer the issue of drastic, […]

Commentaires sur Lighter options, the true stars of women’s kitchen cupboards par Horak

by Horak @ Commentaires pour Womenology

Votre analyse est très réaliste, j'ajouterai que les hommes sont aussi aujourd'hui la cible des marques, car eux aussi adhèrent de plus en plus à une attitude similaire ; zéro coca est adressé aux hommes avec un packaging noir qui se voudrait plus" viril" et ainsi compréhensible pour un consommateur masculin, ne voulant inconsciemment ne pa s'assimiler au "light" ciblé et dans les moeurs associé aux femmes. Cet élargissement des gammes de produits va plus loin, la santé devient un soucis des marques exploité d'une manière incroyable, les produits bio sous célophane...les produits facilitant le transit ( bifidus et autres, sans sel à x% pour le cholesthérol etc.. Le consommateur est noyé par une myriade de profuits alimentaires qui prodiguent des messages de santé qui peuvent être malheureusement faussés comme vous le mentionnez, le chocolat sans sucre ne stipule pas que les glucides sont remplacés par des lipides! A quand un contrôle nutritionniste averti, mettrait en garde, ou exigerait une information plus limpide ?

YouTube Tuesday Plus: Dove Real Beauty Punks Photoshoppers

YouTube Tuesday Plus: Dove Real Beauty Punks Photoshoppers


BKW Partners

I actually got the shivers from this video that captures a new aspect of the famous Dove Real Beauty campaign. I don't know if you will have the same reaction. But it was very moving to me. You know the campaign, right? Where Dove hires models that look like actual people (not stick-figures) to advertise their skincare products?

How Norway Changed Chris Burkard’s Approach to Photography

by Jayphen Simpson @ PetaPixel

In this beautiful short film by filmmaker Vincent Urban, photographer Chris Burkard tells the story of how after growing weary of surf photography in crowded cities he sought solitude, adventure, and beauty in remote places. He found it in Norway’s Lofoten Islands. Chris Burkard, one of Instagram’s most popular photographers (he has 2.8 million followers), […]

I Shot Macro Photos That Capture the Beauty of Peacock Feathers

by Can Tunçer @ PetaPixel

My name is Can Tunçer. I’m a photographer living in Turkey, and I have been shooting macro photographs for about 7 years now. As someone who likes to photograph the tiny details of nature, I recently chose the peacock feather as a subject and started a special project on it. The peacock feather has a […]

5 Hidden Tips and Tricks in Photoshop That Save Time and Speed You Up

by Jayphen Simpson @ PetaPixel

Photoshop is such a hugely featured application that much of its feature set can be overlooked by even seasoned veterans. This 25-minute video tutorial from photographer Jake Hicks explores some of the less intuitive features that Photoshop offers. The video is broken down in the following sections: #1. Fade Function (0:42) The ‘Fade’ feature allows you […]

In a World of Photoshopping, Aerie and Dove Aim to Spur Selfie-Esteem in Girls

In a World of Photoshopping, Aerie and Dove Aim to Spur Selfie-Esteem in Girls


brandchannel:

Aerie, the sister brand of American Eagle which markets bras, panties and sleepwear to girls in the 15 to 23-year-old set, is read more:

Students blast Photoshop for altering beauty standards, body image norms

Students blast Photoshop for altering beauty standards, body image norms


USA TODAY College

IN THIS STORY: East Carolina University, Kutztown University, DePaul University, San Francisco State, John Brown University

Transformation Tuesday: Dove's Campaign for Real Beauty - Digital Natives

Transformation Tuesday: Dove's Campaign for Real Beauty - Digital Natives


Digital Natives

In the first of our Transformation Tuesday series, we’re showing a bit of love to those who’ve used digital content to innovate and improve the perception of their brand. First up: Dove. The ‘Campaign for Real Beauty’ has been recognised by Advertising Age as the best campaign of the 21st century. Although Dove used real …

The Case for Real Beauty

The Case for Real Beauty


Psychology Today

We're seeing a revolution in how we view beauty. Here's why.

Why do brands need media muses?

by aufeminin @ Womenology

“In reality, women are more ‘real,’ and not as perfect as Adriana Karembeu. People need reality, they need truth.” These are the words of Nicolas Chomette, head of Black & Gold, a design and strategy company. He adds, “Sometimes we …

Continuer la lecture

The post Why do brands need media muses? appeared first on Womenology.

Get The Most Out Of Added Value Opportunities

by c360 @ Current360

In the world of media planning, we make added value opportunities happen all the time. They can be helpful supplemental features to our clients’ media plans. But, we sometimes run across added value opportunities that don’t really offer that much value for a particular brand or client. How can we tell the difference? There are

The post Get The Most Out Of Added Value Opportunities appeared first on Current360.

Celeb chef Seamus Mullen doesn't count calories (and neither should you)

Celeb chef Seamus Mullen doesn't count calories (and neither should you)

by Holly Epstein Ojalvo @ USA TODAY College

He’s a TV chef, a restaurateur and a cookbook author. And he has real wisdom for you about real food.Filed under: LIFESTYLE Tagged: (...)

How Companies Brought Attention to the Pollinator Decline

How Companies Brought Attention to the Pollinator Decline

by Sophie Komornicki @ Insights - Cone Communications | Cone | Cone PR | Cone Inc | PR Agency | Boston | NYC

In the lead-up to National Honey Bee Day (August 19), I was inspired to take a look at brands’ recent efforts to ensure the health and stability of our tiny pollinator friends. In the past few years, we have seen a host of organizations garnering attention for the issue, first with research and later, amped-up efforts with highly visible, consumer-facing campaigns to bridge the awareness gap. 

Strawberry-vanilla chia pudding

Strawberry-vanilla chia pudding

by @ What's New

Tired of eating the same boring bowl of cereal for breakfast each morning? Switch it up and try this strawberry-vanilla chia pudding instead. Served cold with fresh fruit on top, it's the perfect start to your summer day.

Winterfell is Mine: The New Game of Thrones Season 6 Teasers

by Thomas Vohasek @ New Media Rockstars

Game of Thrones Season 6 Teasers are here. We tell you how you can get your own personalized Tweets from the Game of Thrones account and what these teasers tell us about the Season ahead. Game of Thrones and HBO have done something interesting with their marketing campaign. They’ve released three teasers that you can […]

Dad Jokes with a purpose

by Duncan Macleod @ The Inspiration Room

HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children. The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on […]

Dove Evolution in Campaign For Real Beauty - The Inspiration Room

Dove Evolution in Campaign For Real Beauty - The Inspiration Room


The Inspiration Room

Dove’s Campaign for Real Beauty has gone viral this month with the launch of “Evolution”, a 60 second journey from real beauty to retouched glamour. The Evolution TV ad is appearing on YouTube, MySpace and Google Video, topping viral popularity on lists such as The Viral Chart. The Dove Evolution spot opens with a woman …

E-Trade’s New “Don’t Get Mad” Campaign Is All Problem, No Solution — But I’m Rooting For It Anyway

by Barak Kassar @ BKW Partners

Part of me loves the new set of ads from online stock trading platform E-Trade. They’re funny. They’re creative. They’re visually arresting. But they fall short strategically. Watch a few and I’ll say why in a minute. The ads do a good job creating an enemy. And enemies (real or otherwise) can be dramatically powerful […]

The post E-Trade’s New “Don’t Get Mad” Campaign Is All Problem, No Solution — But I’m Rooting For It Anyway appeared first on BKW Partners.

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women


TakePart

It's been 10 years since Dove launched its “Campaign for Real Beauty”—a stark series of ads that were radical and simple in equal measure—featuring lovely, normal-sized women who didn’t need Photoshop to look radiant. The ads, which ran in 2004 and 2005, lacked any screed about the pressures that come with being a woman in a visual culture that’s awash in creatively lit, digitally manipulated images of dangerously thin models. The folks behind the campaign simply let us feel our own shock at seeing women with normal curves and natural faces being celebrated for their beauty in a national advertisement. Dove didn't stop there. The soap maker added rocket fuel to the conversation in 2006, when its time-lapse "Evolution" video went viral. The movement to expose marketers' use of trickery to convince us that we're failing if we don't have flawless skin and breathtaking bodies was here to stay. Significant progress has been made since Dove's campaign: The American public, the blogosphere, and the Twitterverse now routinely call out magazine publishers and marketers for digitally altering images of girls and women to shrink their bodies, smooth their faces, and otherwise morph them to fit an unrealistic, narrow ideal of beauty. The pace is quickening. In just the past few months, there's been even more progress and a few moments that drove the dialogue forward. 1. The more bare skin a campaign flaunts, the more Photoshop it typically gets. But American Eagle says its new campaign for the Aerie line of lingerie will not use any altered images of models. Instead, “real” girls and women can upload unretouched photos of themselves to a photo gallery. Sure, it’s pretty screwed up that selling underwear using real photos of gorgeous, skinny young girls (instead of digitally improved gorgeous, skinny young girls) is seen as groundbreaking. But moving away from the idealized versions of women who don't exist is a footstep Dove took, and the clothier is now following its lead. “It’s great that we’re beginning to break that down,” said Heather Arnet, executive director of the Women & Girls Foundation, of the fakeries that line the glossies. 2. Forever Yours Lingerie didn't stop working with model Elly Mayday when she was diagnosed with ovarian cancer last year. It featured beautiful shots of her with surgical scars unhidden and no wig or digital fakery to hide the baldness that resulted from her cancer treatment. Rather than looking like something’s missing, Mayday’s baldness comes across as strong and sexy. It’s empowering for the rest of us to see a woman outside the beauty mold we’ve been sold for so long—and to find ourselves aspiring to emulate her sexy confidence and appeal. (Forever Yours also gets points for raising money toward Mayday’s medical expenses.) 3. A new time-lapse video released by Hungarian pop star Boggie shows her singing a pop song called “Nouveau Parfum” while being Photoshopped, a fresh take on Dove's "Evolution" that's amplified by the resigned expression on her face. As the song unfolds, pieces of her disappear and are overwritten: Boggie’s eyes, like everyone else’s, aren’t exactly symmetrical. So one is deleted, then replaced by an exact copy of the other. Not a single square inch of her face or hair is left untouched. 4. Earlier last month during the Golden Globes, actor Diane Keaton took the stage to honor Woody Allen, her tousled hair and menswear-chic outfit reminding us of the trend she set when Annie Hall hit theaters in 1977. It was also clear on high-definition screens across America that at 68, she's got (oh, the horror!) lots of lines on her gorgeous face. When her speech ended, the network cut to a commercial break featuring Keaton selling L'Oréal cosmetics without a line on her digitally enhanced face, seemingly sporting the skin of a 25-year-old. Twitter, Instagram, and Facebook quickly lit up with scorn. That social media response is valuable, Arnet says, because younger women and girls are active on Instagram and Twitter and are participating in those conversations. 5. Former Cosmopolitan editor Leah Hardy drew attention for admitting that during her tenure the magazine routinely Photoshopped out the protruding bones of super skinny models to keep readers from seeing how emaciated the models really were. Since that admission surfaced, before-and-after comparisons of bone-thin models and their healthier-looking altered images have been popping up around the Web. Apparently the world’s top fashion magazines, despite the huge budgets at their disposal, cannot find a single woman on the planet who isn’t either too thin or too fat for their liking. It’s further reinforcement of the conclusion we’d love to share with every tween girl who’s just beginning to notice her appearance: The elusive “perfection” that every cosmetic company and clothing retailer is trying to sell you does not exist. 6. Mindy Kaling might not have minded, but many other people did: When Elle magazine published covers for its February 2014 issue featuring Kaling, readers and pundits immediately questioned why Kaling's cover was a black-and-white close-up rather than the full-color, full-body shots of the other (skinnier and more "conventionally" beautiful) actors. That's the key: We've begun to make a habit of questioning how women are depicted and what tools are being used to change or edit their appearance for public consumption. Yes, the visual landscape is still awash with altered images, surgically altered models, and the pressure to be thinner, younger, and closer to the narrow beauty ideal that so much marketing pushes on us. Marketers aren’t going to stop selling us

“Without the internet, I wouldn’t be the woman that I am today”

by aufeminin @ Womenology

A meeting with Capucine, the creator of the blog Babillages How did you think of the idea to create Babillages? I was 19 and a student in communication and journalism. I started my first internship in women’s press, mainly in …

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The post “Without the internet, I wouldn’t be the woman that I am today” appeared first on Womenology.

L’Oréal: a success story in international marketing to women

by aufeminin @ Womenology

Established in 130 countries across five continents, L’Oréal group’s international success represents an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation? How has the group won over women around the …

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The post L’Oréal: a success story in international marketing to women appeared first on Womenology.

Dove's real beauty ads 'were retouched'

Dove's real beauty ads 'were retouched'


Telegraph.co.uk

A major advertising campaign, which flaunted the "real beauty" of its ordinary women stars, was perhaps not as naturalistic as first thought after an expert who worked on the pictures claimed he touched them up.

Dove Photoshop Hack Promotes Real Beauty - PSFK

Dove Photoshop Hack Promotes Real Beauty - PSFK


PSFK

The beauty brand creates fake program function to highlight how graphic designers distort real beauty.

Volkswagen Arteon as sensed by blind photographer Pete Eckert

by Duncan Macleod @ The Inspiration Room

Volkswagen is promoting the new Arteon 4-door fastback with an advertising campaign featuring blind photographer Pete Eckart. At the centre of the campaign is an inspiring mini documentary exploring Eckert’s unique creative vision. Pete Eckert trained in sculpture and industrial design before becoming blind through retinitis pigmentosa, an eye disease in which the back wall […]

In Case You Missed It: Apple’s 30th Anniversary Ad Shot on iPhone Proves Almost Any Camera Can Look Great

by Chris Conti @ Chris Conti Photography

There was a lot going on last night between the Super Bowl and all of the ads broadcast during it (I am not a fan of Budweiser’s beer, but they sure do make adorable TV ads… I mean really, who can resist puppies and horses?), so it was easy to miss the Apple ad. This […]

Dove Ignores Petition Asking It to Label Photoshopped Ads

Dove Ignores Petition Asking It to Label Photoshopped Ads


Jezebel

A new petition seeks to make Dove, the company behind the "Real Beauty" campaign, more accountable for labeling manipulated images in advertising but the company's not having it.

Dove: the perfect success story in advertising

by aufeminin @ Womenology

In 2004 Dove launched a ground breaking worldwide advertising campaign in the beauty industry. The brand created a new way to address their public which aimed to be “real” by getting rid of the complexes that beauty product consumers suffer from. …

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Wearing perfume, an almost sacred beauty ritual

by aufeminin @ Womenology

The majority of women put perfume on every day, so much so that 143,000 bottles of perfume are sold every day in France (source: Planetoscope). And what might seem like a simple beauty step has a much deeper cultural dimension …

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The post Wearing perfume, an almost sacred beauty ritual appeared first on Womenology.

Style, Grammar, and Usage: The Lowdown on Quality Writing

by Kimberlee @ Content Equals Money

You might not be an editor, but you can probably spot the difference between a good piece of writing and one that’s lousy. High-quality writing pulls readers along without them realizing it — it’s approachable, interesting, and crisp. Writing can be weak for many reasons besides obvious grammar missteps. It could lack focus, supporting details, […]

Luxury & sales force: learn to manage brand ambassadors

by aufeminin @ Womenology

Of the top fifteen international luxury brands, seven are French. French brands represent 25% of the world market in luxury personal assets (fashion, accessories, perfume, watches and jewellery), or 212 billion euros (Cabinet Bain & Company – 2012). (1) In …

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Dove Canada, Photoshop, Woman & Real Beauty

Dove Canada, Photoshop, Woman & Real Beauty


CL Buchanan

My current disappointment……. Dove Canada!Dove Canada has created a new photoshop action - Beautify. Well what does this action do you ask. It reverts an image back to its original state. That is it nothing else. Oh I almost forgot it also adds a banner that reads ""Don’t manipulate our…

Coca-Cola Renew: “We Are Coca-Cola—And So Much More”

by Dale Buss @ brandchannel:

#CocaColaRenew US corporate branding campaign celebrates its brands and people

The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.

Dove Goes Rogue with “Real Beauty” | Current360

Dove Goes Rogue with “Real Beauty” | Current360


Current360

Dove's Real Beauty campaign took a strange twist with their Reddit Photoshop bomb. What does this say about the "every day" look, though?

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Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
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