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Dove Real Beauty Campaign Success

Brothers Drake #EntertainWithMEAD

by jillianbarcia @ Ohio University Strategic Social Media

Through our Social Media Campaign Proposal, the primary goal is to increase the bond between Brothers Drake Meadery and the community, as well as the consumers around them. Brothers Drake Meadery cares about the community in Columbus, and wants to give back to them the freshest mead made from locally grown ingredients. With hopes of […]

Purpose Driven Brands vs. Cause Marketing Campaigns

by goodsolutions @ Good Solutions Group

Can you tell the difference? Is one better than the other? Whether one is a better option for your brand over the other is for you to decide, but first you should be able to differentiate between the two to evaluate what they entail, and how each can be designed to perform well in terms […]

The Role of Quality Equipment In Small Business Success

by Nathan Goodman @ Thought Reach

In the information age, it is easy to think that everybody’s business is simply an electronic entity. With so much e-commerce, social media activity, and website work, it’s no wonder we get that impression. But of course, it’s not true. There are still many businesses out there that perform real services and produce tangible products. […]

The post The Role of Quality Equipment In Small Business Success first appeared on Thought Reach.

Things You Should Know When Creating Corporate Signage

by Sita Cole @ Thought Reach

An essential investment, corporate signage is part of a business’s long-term marketing and branding solutions.  Quality signage must be built for endurance but its design must promote the business brand effectively.  When designing and creating corporate signage, take time to consider various aspects of its creation and installation.  Keep the following considerations in mind when […]

The post Things You Should Know When Creating Corporate Signage first appeared on Thought Reach.

Things Small Business Owners and SEOs Should Know About Google’s Hummingbird

by Lynda S White @ Thought Reach

With around 70% global market share, Google is the most popular search engine. There are nearly one billion searches every day on Google. In order to maintain the standards of popular search engine, Google tries its best to make sure it gives best results to its users. Google makes around 500 to 600 changes (data […]

The post Things Small Business Owners and SEOs Should Know About Google’s Hummingbird first appeared on Thought Reach.

Robin Bonn: Don’t miss out as agencies finally toughen-up

by Robin Bonn @ Marketing Week

Smart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.

The post Robin Bonn: Don’t miss out as agencies finally toughen-up appeared first on Marketing Week.

Dove ads with 'real' women get attention

Dove ads with 'real' women get attention


msnbc.com

Gina Crisanti was taking out the trash at work one day when a stranger approached her with an odd request. It was a talent scout who wanted her to try out for an ad campaign to sell Dove beauty products _ wearing nothing but her underwear.

Mixing Digital and Physical Marketing Techniques

by Sonia Allen @ Thought Reach

Many analysts and marketers are suggesting that we’ve entered the post-digital age. While it sounds ominous, what this really means is that digital marketing is no longer a fringe consideration or something that needs to be added to an existing campaign. At this stage in the game, any mainstream marketing push is going to include […]

The post Mixing Digital and Physical Marketing Techniques first appeared on Thought Reach.

What We Can Learn From Dove's Marketing Strategies | Mechtronics

What We Can Learn From Dove's Marketing Strategies | Mechtronics


Mechtronics

Dove by Unilever has evolved to be one of the most trusted beauty product makers in the industry, appealing to women across the world.

Good Campaign of the Week: Vice “Safe Sesh”

by D&AD @ Brandingmag

If there is anything that history has taught us, it’s that people will invariably do whatever they damn well please, with very little regard for consequence. So, when we’re talking about illegal substances, the ever so tiny matter of them being illegal is exactly that – ever so tiny. As long as they are readily […]

Turning Your Idea into a Thriving Business

by Sonia Allen @ Thought Reach

Any successful enterprise started off as a niggle inside someone’s head, a faint idea that then blossomed into something real and world-changing. If you’ve got a few commercial notions flitting around your brain, you may be wondering how you can turn these into something more concrete that actually results in a profit. To help you, […]

The post Turning Your Idea into a Thriving Business first appeared on Thought Reach.

How to Develop a Successful Business Growth Strategy

by Felicia Rosenzweig @ Prophet Thinking

Through market penetration and expansion, organizations can develop a business growth strategy that works in the long-term. Here’s how.

The post How to Develop a Successful Business Growth Strategy appeared first on Prophet Thinking.

7 SFW Examples Of How Pornhub Generates Word-Of-Mouth

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Marketers have long embraced the adage “Sex Sells” but only very recently have they had to ponder what “Sells Sex”. The most difficult question here is… how do you get people talking about porn? Despite its gradual ascension from taboo into the mainstream, porn isn’t something most people talk about having lunch with the in-laws […]

The post 7 SFW Examples Of How Pornhub Generates Word-Of-Mouth appeared first on Word-of-Mouth and Referral Marketing Blog.

Final Pitch Presentation: Level One Bar & Arcade

by ar223612 @ Ohio University Strategic Social Media

In order to celebrate Level One Bar & Arcade’s one year anniversary, we plan on executing a multi-step social media marketing campaign throughout the three months leading up to the celebration (mid September 2016). Starting in June, we intend to slowly roll out announcements for the weekend-long celebration across existing Level One social media accounts. […]

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

6 Tips Every Online Retailer Can Benefit From

by The Young Entrepreneur Council @ Thought Reach

By Tricia Bolds In the competitive world of online retail, it helps to stick to a few simple but effective tactics. In the last year alone, I earned a spot on lists like Inc. Magazine’s Fastest Growing Companies, Top 40 Executives under 40, and Entrepreneur of the Year — and I attribute a majority of […]

The post 6 Tips Every Online Retailer Can Benefit From first appeared on Thought Reach.

Donate Life America Campaign Pitch

by Emily Barber @ Ohio University Strategic Social Media

“You never think it will happen to you.” This mindset gives us the courage to take risks, but it can also prevent us from taking action. Organ donation is a tough subject to approach, but what if we changed that? What if audiences of Donate Life knew exactly why organ donation was important and how […]

Tips to Build Employee Morale

by Regan Billie @ Thought Reach

Employees are the backbone of any business, and they are the foundation that keeps small businesses successful. Small business leaders must pay close attention to the satisfaction of their employees because their engagement greatly impacts the business’ bottom line. Studies continue to show that happy employees are more productive and provide better quality work than […]

The post Tips to Build Employee Morale first appeared on Thought Reach.

Oliberté: The World’s First Fair Trade Certified Footwear Made In Ethiopia

by Natalie Kimani @ The Designers Studio

Tal Dehtiar is the man responsible for the world’s first Fair Trade Certified footwear brand. The Canadian, with an MBA from Hamilton’s McMaster University, had always wanted to create an internationally successful and socially conscious product made in Africa. He had already established the MBAs Without Borders in 2004; a non-profit that helped craftspeople in…

The post Oliberté: The World’s First Fair Trade Certified Footwear Made In Ethiopia appeared first on The Designers Studio.

Why Content Marketing is Essential for Cause Marketing Success

by goodsolutions @ Customer Loyalty – Good Solutions Group

While it’s true that some of the hype around content marketing has taken a back seat to current marketing trends such as social media reach, influencer advertising, and mobile application advertising, the success of most long term marketing strategies still heavily relies on content marketing, including cause marketing. Here’s how: Demonstration of Long-Term Commitment In […]

8 Steps to a Successful First 90 Days as a B2B CMO

by Bob Domenz @ Brandingmag

The role of Chief Marketing Officer, or any senior marketing position, is always a challenging one – and never more so than in the first 90 days. Whether you are a CMO or, as I have been, one of their trusted advisors, you know that preparing for and working through this initial stage is critical. […]

The success of Dove’s Campaign for real beauty

by Ying Jiang @ Comm296

In 1957, Dove presented to the US market. The company became seriously committed to women, not like regular soap made their skin become dry, and did so. Dove established a trusting relationship with customers through the company’s promise and its product’s selling features. In 1979, an independent clinical study revealed that Dove’s degree of mildness […]

7 Steps for Building a Successful Sales Process

by The Young Entrepreneur Council @ Thought Reach

By Steli Efti At ElasticSales, we’ve had the privilege of working with dozens of early-stage startups, helping them establish their sales processes. Some ask us to build their process from the ground up. Many come to us solely looking for guidance as they develop their own sales processes and teams. In both cases, the best […]

The post 7 Steps for Building a Successful Sales Process first appeared on Thought Reach.

Not Rushing to Judgment

by Bob Hughes @ Pendulum In Action

You know that advice about writing an angry letter – write it, but don’t send it. Get your frustrations out and then let them go. You don’t really want to burn bridges by saying or writing something you may later regret. The same thing might apply to figuring out what’s going on in the world. […]

5 Tips on Starting Your Own Local Business

by Nate Goodman @ Thought Reach

Running a local business is a very rewarding experience, but it can be stressful at the same time since it’s going to demand a lot of your time and focus. If you have thought about starting your own business, you may be seeking tips to successfully get the ball rolling. With that being said, let’s […]

The post 5 Tips on Starting Your Own Local Business first appeared on Thought Reach.

World of Social Media Monitoring and Analytics

by Evy Kartawinata @ Thought Reach

As we use social media to connect with others, we create a digital data trail of human interactions. When analyzed properly, this valuable data can show public opinion and consumer trends, make predictions and provide insights.  For companies properly collecting and analyzing this data, it can be key to business success. This infographic was designed to […]

The post World of Social Media Monitoring and Analytics first appeared on Thought Reach.

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

Accelerating the Success of Smart Small Business

by Sophie Morgan @ Thought Reach

Managing a successful business and accelerating growth is not an easy task. However with a good strategy in place you can accelerate growth in your business and increase the sales volume as well as revenue. Below find some useful tips that will guide you in the process of accelerating the success of smart businesses. Human […]

The post Accelerating the Success of Smart Small Business first appeared on Thought Reach.

How to Schedule Your Workday, Stay on Task, and Set Boundaries

How to Schedule Your Workday, Stay on Task, and Set Boundaries

by Lauren Hooker @ Blog

Call me crazy, but I’ve always looked forward to the “back to school” season at the end of August.  While it usually means that summer’s coming to a close, it also means there’s a fresh new season on the horizon. A “second New Year,” of sorts. Because I don’t know about you, but summer is usually a lot crazier than I expect it to be.  A couple vacations, a couple bouts of car trouble, and a big move has kicked me out of my normal work week routine, and I’m longing for routine and consistency. Surely I’m not the only one! In an effort to get back on track,  I rounded up my favorite tips and strategies for scheduling your workday, staying on task, and setting better boundaries to maintain a realistic work/life balance. If you’re hoping for a fresh start to your business this fall, this post is for you.

Who Are Influencers and What Is Influencer Marketing?

by oms @ Aumcore Blog | Latest Tech News, Insights & Creative Strategy

What brand strategy do you get when you combine a digital agency, social media and a person known and liked by many? Influencer marketing! What Is an Influencer? Think back, way back to your childhood. Remember all those trips to the grocery store when you got your favorite cereal? Well, remember when the cereal box … Continue reading "Who Are Influencers and What Is Influencer Marketing?"

BoomTown boosts revenue 20% with Facebook voice insights

by @ Mobile Marketer - Latest News

The real estate software company was able to attribute phone calls to its Facebook ads, ultimately leading to a boost in revenue and ROI. 

Office Refurbishment and Design to Motivate your Employees

by James Scott @ Thought Reach

Office design plays a critical role in determining the success of a business. A well designed office helps employees to work at ease and give their best to their organisation. If you are planning to refurbish your office, here are some office refurbishment and design ideas that you can keep in mind to motivate your […]

The post Office Refurbishment and Design to Motivate your Employees first appeared on Thought Reach.

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women


TakePart

It's been 10 years since Dove launched its “Campaign for Real Beauty”—a stark series of ads that were radical and simple in equal measure—featuring lovely, normal-sized women who didn’t need Photoshop to look radiant. The ads, which ran in 2004 and 2005, lacked any screed about the pressures that come with being a woman in a visual culture that’s awash in creatively lit, digitally manipulated images of dangerously thin models. The folks behind the campaign simply let us feel our own shock at seeing women with normal curves and natural faces being celebrated for their beauty in a national advertisement. Dove didn't stop there. The soap maker added rocket fuel to the conversation in 2006, when its time-lapse "Evolution" video went viral. The movement to expose marketers' use of trickery to convince us that we're failing if we don't have flawless skin and breathtaking bodies was here to stay. Significant progress has been made since Dove's campaign: The American public, the blogosphere, and the Twitterverse now routinely call out magazine publishers and marketers for digitally altering images of girls and women to shrink their bodies, smooth their faces, and otherwise morph them to fit an unrealistic, narrow ideal of beauty. The pace is quickening. In just the past few months, there's been even more progress and a few moments that drove the dialogue forward. 1. The more bare skin a campaign flaunts, the more Photoshop it typically gets. But American Eagle says its new campaign for the Aerie line of lingerie will not use any altered images of models. Instead, “real” girls and women can upload unretouched photos of themselves to a photo gallery. Sure, it’s pretty screwed up that selling underwear using real photos of gorgeous, skinny young girls (instead of digitally improved gorgeous, skinny young girls) is seen as groundbreaking. But moving away from the idealized versions of women who don't exist is a footstep Dove took, and the clothier is now following its lead. “It’s great that we’re beginning to break that down,” said Heather Arnet, executive director of the Women & Girls Foundation, of the fakeries that line the glossies. 2. Forever Yours Lingerie didn't stop working with model Elly Mayday when she was diagnosed with ovarian cancer last year. It featured beautiful shots of her with surgical scars unhidden and no wig or digital fakery to hide the baldness that resulted from her cancer treatment. Rather than looking like something’s missing, Mayday’s baldness comes across as strong and sexy. It’s empowering for the rest of us to see a woman outside the beauty mold we’ve been sold for so long—and to find ourselves aspiring to emulate her sexy confidence and appeal. (Forever Yours also gets points for raising money toward Mayday’s medical expenses.) 3. A new time-lapse video released by Hungarian pop star Boggie shows her singing a pop song called “Nouveau Parfum” while being Photoshopped, a fresh take on Dove's "Evolution" that's amplified by the resigned expression on her face. As the song unfolds, pieces of her disappear and are overwritten: Boggie’s eyes, like everyone else’s, aren’t exactly symmetrical. So one is deleted, then replaced by an exact copy of the other. Not a single square inch of her face or hair is left untouched. 4. Earlier last month during the Golden Globes, actor Diane Keaton took the stage to honor Woody Allen, her tousled hair and menswear-chic outfit reminding us of the trend she set when Annie Hall hit theaters in 1977. It was also clear on high-definition screens across America that at 68, she's got (oh, the horror!) lots of lines on her gorgeous face. When her speech ended, the network cut to a commercial break featuring Keaton selling L'Oréal cosmetics without a line on her digitally enhanced face, seemingly sporting the skin of a 25-year-old. Twitter, Instagram, and Facebook quickly lit up with scorn. That social media response is valuable, Arnet says, because younger women and girls are active on Instagram and Twitter and are participating in those conversations. 5. Former Cosmopolitan editor Leah Hardy drew attention for admitting that during her tenure the magazine routinely Photoshopped out the protruding bones of super skinny models to keep readers from seeing how emaciated the models really were. Since that admission surfaced, before-and-after comparisons of bone-thin models and their healthier-looking altered images have been popping up around the Web. Apparently the world’s top fashion magazines, despite the huge budgets at their disposal, cannot find a single woman on the planet who isn’t either too thin or too fat for their liking. It’s further reinforcement of the conclusion we’d love to share with every tween girl who’s just beginning to notice her appearance: The elusive “perfection” that every cosmetic company and clothing retailer is trying to sell you does not exist. 6. Mindy Kaling might not have minded, but many other people did: When Elle magazine published covers for its February 2014 issue featuring Kaling, readers and pundits immediately questioned why Kaling's cover was a black-and-white close-up rather than the full-color, full-body shots of the other (skinnier and more "conventionally" beautiful) actors. That's the key: We've begun to make a habit of questioning how women are depicted and what tools are being used to change or edit their appearance for public consumption. Yes, the visual landscape is still awash with altered images, surgically altered models, and the pressure to be thinner, younger, and closer to the narrow beauty ideal that so much marketing pushes on us. Marketers aren’t going to stop selling us

5 Reasons Your Business Needs Credit

by Kelly Gregorio @ Thought Reach

In a perfect world every small business owner would have a plump savings account to get them though the tough times.  However in reality, the ebb and flow of cash may require you to have some credit on hand.  Read on to discover five ways in which your business needs available credit (and tips on […]

The post 5 Reasons Your Business Needs Credit first appeared on Thought Reach.

Best Cause Marketing Campaigns of 2016

by goodsolutions @ Good Solutions Group

Now that 2016 is behind us, let’s take a look at campaigns we can learn from going into 2017. REI “Opt Outside”  As park advocates, any campaign promoting park exploration and encouraging active lifestyles warm our hearts. REI listened to consumers’ concerns over commercialization of holiday festivities, and came up with an alternative: ditch the […]

Effective Websites on Limited Budgets

by Sonia Allen @ Thought Reach

Whilst many companies hire a professional designer when they are creating a new corporate site, small firms and start-ups may not have the financial resources to go down this route. If you are a small business owner who is wondering how to create a slick website on a budget, the following advice will be especially […]

The post Effective Websites on Limited Budgets first appeared on Thought Reach.

Dove, please for the love of God, stop making videos and just make soap

Dove, please for the love of God, stop making videos and just make soap


The Daily Dot

Dove, please for the love of God, stop making videos and just make soap.

Best Cause Marketing Examples | Successful Campaigns

Best Cause Marketing Examples | Successful Campaigns


CauseGood

These best-in-class cause marketing examples are sure provide you the inspiration you need to launch a successful campaign of your own.

The Snapchat Effect

by The Young Entrepreneur Council @ Thought Reach

By Dan Kim The micronization of social media is changing the rules of digital marketing. Here’s how. You may have heard of something called Snapchat. Many of you may have heard of it as a social media company that Facebook tried unsuccessfully to acquire for $3 billion last November (and yes, that’s billion with a […]

The post The Snapchat Effect first appeared on Thought Reach.

5 Ways to Communicate More Effectively in Your Small Business

by Mary Kay @ Thought Reach

There’s a difference between communication inside of a big corporation and communication for small businesses. In both cases, the simpler and more clear that the communication is, the more effective the business will run. But in a corporate setting, there are a lot of layers of people for a message to go through, whereas in a […]

The post 5 Ways to Communicate More Effectively in Your Small Business first appeared on Thought Reach.

When the News Sounds More like Fantasy than Reality

by kmw6105 @ Leaping in to Penn State

I love books, and I find that sometimes the stories they tell are more interesting than reality. On rare occasions, the world gets a little more interesting and plots in books look more like real life. That’s what I found in today’s newspaper. A story about a large hedge fund company that sounds like it […]

Eight Mobile Marketing Tips You Don’t Want to Miss

by Sophorn Chhay @ Thought Reach

Mobile marketing is expansive, and nearly everyone has a smartphone these days. As the industry expands, so, too, will effective strategies. Right now, there are 3.469 billion mobile users, accounting for 5.1 percent of digital marketing penetration. Sound strategies breed winning goals, and 2015 has more than a few valuable tips for industry impactors. Check […]

The post Eight Mobile Marketing Tips You Don’t Want to Miss first appeared on Thought Reach.

Good Campaign of the Week: Under Armour “Unlike Any”

by D&AD @ Brandingmag

No brand quite does empowerment like Under Armour. It makes sense that a brand the sells sportswear would want to partner with sports personalities, but Under Armour seems to get beneath the surface of what makes these sports stars who they are, and this is undoubtedly their USP. In this latest campaign, “Unlike Any” celebrates […]

Always Think Twice Before Clicking Those Links

by Pamela Hudson @ Thought Reach

Many of the younger generation do not even remember life before email. This is quite an amazing thought. My son cannot even comprehend the fact that I actually had to physically write to people with a paper and pen and then post it! But I have come to realise that we have become so used […]

The post Always Think Twice Before Clicking Those Links first appeared on Thought Reach.

Good Campaign of the Week: Keep Going #LikeAGirl

by D&AD @ Brandingmag

Always have proven once again that they are part of a unique collection of brands that care about young girls as well as selling products with their latest “#LikeAGirl” campaign. The multi-award-winning, original campaign came out three years ago, and it could have been enough to cement the brand as a clever and innovative thinker. […]

Why Content Marketing is Essential for Cause Marketing Success

by goodsolutions @ Good Solutions Group

While it’s true that some of the hype around content marketing has taken a back seat to current marketing trends such as social media reach, influencer advertising, and mobile application advertising, the success of most long term marketing strategies still heavily relies on content marketing, including cause marketing. Here’s how: Demonstration of Long-Term Commitment In […]

5 Things We Learnt Creating Animated Infographics For The BBC

by Garth Haley @ Hyperfine Media

Hyperfine Media recently completed a series of 23 animated infographics for the BBC’s digital educational brand iWonder. Like all successful infographics, these animations had to communicate big ideas and fascinating facts and figures in a visually inventive way. During the production process we spent a lot of time trying different approaches to the research, storyboarding, [read more...]

The post 5 Things We Learnt Creating Animated Infographics For The BBC appeared first on Hyperfine Media.

Do you think you are beautiful: Dove's 'Choose Beautiful' campaign - The Designers Studio

Do you think you are beautiful: Dove's 'Choose Beautiful' campaign - The Designers Studio


The Designers Studio

Dove's Campaign For Real Beauty debuted in Canada in 2004...the hugely successful Dove campaign for Real Beauty turned eleven years old. Not only has the campaign been useful in encouraging diversity in beauty, it has also been one of most successful advertising campaigns of the decade...

Staying Healthy While Running a Small Business

by Nate Goodman @ Thought Reach

Owning a small business can be one of the most exciting things in your life. Taking it to success is even more thrilling. Unfortunately, getting there means investing a lot of time and energy. For many small business owners – including myself at one point and perhaps you right now – this means falling into […]

The post Staying Healthy While Running a Small Business first appeared on Thought Reach.

What We Can Learn from Dove’s Brand Portfolio Growth | Aaker on Brands

What We Can Learn from Dove’s Brand Portfolio Growth | Aaker on Brands


Prophet Thinking

Over the past 20 years, the Dove brand has grown tremendously due to product innovation and expansion. Learn why Dove is a model for brand portfolio growth.

How to Find Your Company’s Voice

by admin @ Elevate Promo

When your customers and potential customers talk with customer service, does it feel consistent with who you are on social media, or in your ads and commercials? Few small businesses really take time to define their “voice.” However, having a consistent identity across all the forward-facing elements of your business is important. It helps you […]

How sincere is Dove?

How sincere is Dove?


tribalinsight

The Dove Campaign for Real Beauty has been one of marketing’s great success stories. However, with the recent release of “Onslaught” on Unilever’s “Dove Campaign for Real Beauty” website, ser…

Effective Ways to Test New Business Ideas

by Nate Goodman @ Thought Reach

Do you believe you have a business idea that has the potential to allow you to create a successful and profitable new business? Unfortunately, many entrepreneurs believe they do, but they eventually find out that their dream of starting such a venture turns into a nightmare. To avoid this situation, it’s essential to test a […]

The post Effective Ways to Test New Business Ideas first appeared on Thought Reach.

Great Business Ideas are Often Surprisingly Simple

by Nick Tubb @ Thought Reach

Those of us who dream of operating global businesses may often find ourselves looking at the track records of established entrepreneurs. After all, if they have been able to find success in this sphere, then it stands to reason that there is much that we can learn from them. I believe that this is a […]

The post Great Business Ideas are Often Surprisingly Simple first appeared on Thought Reach.

Manipulating PR out of a mess

by Jordyn Crowley @ Bradley PR

Masters of manipulation. Spin doctors. Both terms refer to those working in public relations, but neither one really gets the whole picture – at least not in the correct “frame,” anyway. The public relations industry is often accused of “spin” and “manipulation.” PR’s bad reputation developed around the first world war with the development of[...]

Glenn Avenue Soap Company Campaign Proposal

by Kelsey Miller @ Ohio University Strategic Social Media

Our ultimate goal for Glenn Avenue Soap Company is to increase social media following by incorporating our client more into the local community of Columbus and increasing brand loyalty and recognition. We developed three different tactics that incorporate this goal and help accomplish it. Each tactic brings our brand into the community, encourages following, and […]

#KeysToColumbus

by alexandriaschell @ Ohio University Strategic Social Media

Our campaign is centered on a new Twitter account, @JoinUSColumbus, and a new hashtag, #KeystoColumbus. The overarching goal of the campaign is to increase awareness of the Certified Tourism Ambassador program in Columbus, while the more specific objective is to obtain 3,000 followers on the new Twitter account. We aim to reach 3,000 followers for […]

Dove's "Campaign for Real Beauty" Is the Campaign of 21st Century - Marketing magazin

Dove's "Campaign for Real Beauty" Is the Campaign of 21st Century - Marketing magazin


Marketing magazin

The iconic campaign was picked by every one of the Advertising Age judges as belonging on the list, and one that was described by the panel as “groundbreaking, brave, bold, insightful, transparent and authentic.” As Ad Age states, Dove began its campaign with a global survey in 2004 that found, among other things, that only 23 …

Study: Mobile ad effectiveness increases 30% from prior year

by @ Mobile Marketer - Latest News

Consumer packaged goods companies yielded better return on ad spending, 4Info found.

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

by Mark Ritson @ Marketing Week

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

Effective Content Generation for Blogging

by Luis Wesson @ Power Traffic Tactics

Are you scared by the concept of online blogging? Do you get goose bumps just thinking of it? There is no cause for experiencing these feelings as with some hard work and imagination, blogging is a talent which can be enhanced. Of course, the first step in your blogging endeavor is to create a blogging […]

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time


Business Insider

Details on the media plan behind it.

Google’s Digital Garage: Turning Small Businesses Into Online Giants

by Sheila Shayon @ brandchannel:

Helping small businesses become digital ninjas, Google Europe sees success with its Digital Garage platform

The post Google’s Digital Garage: Turning Small Businesses Into Online Giants appeared first on brandchannel:.

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog


Word-of-Mouth and Referral Marketing Blog

Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. There wasn’t much of a corporate strategy …

15 Clever Ways to Use Instagram Stories to Promote Your Business

15 Clever Ways to Use Instagram Stories to Promote Your Business

by Lauren Hooker @ Blog

I don't know about you, but when Instagram stories launched several months ago, I was both excited and overwhelmed. I was excited at the idea of a new way to connect with my followers.  But overwhelmed by the though of having to create more content on top of regular Instagram posts, Facebook, Twitter, blog posts, and all the other content that I create week after week for Elle & Company. So I kind of sat on it and put it off until I could put my own unique spin on it, until I could figure out how I could really use Instagram stories to benefit my business, and how I could use Instagram stories realistically. I didn't want to start off with a bang, with all these bright ideas and then not have the time to actually follow through with them all.      I sat on it for a while and then started coming up with a list of clever content ideas. So today I'm going to share 15 clever content ideas to use Instgaram stories to promote your business.

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall


Inc.com

Acceptance is one thing. Asking women to visually categorize their bodies is quite another.

How To Get Word-of-Mouth: 40+ Successful Examples To Learn From

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Over the past year, the ReferralCandy blog has been analyzing and dissecting all sorts of word-of-mouth successes: Established brands, new ideas on Kickstarter, and everything in between. We’ve read countless books and studies about the subject: Made to Stick, Tipping Point, Unleashing the Ideavirus, Contagious… you name it, we’ve probably read it. We’ve learned a […]

The post How To Get Word-of-Mouth: 40+ Successful Examples To Learn From appeared first on Word-of-Mouth and Referral Marketing Blog.

4 Easy Ways to Writing an Excellent Sales Page

by Luis Wesson @ Power Traffic Tactics

People buy the things they need; they just have to, especially those that they need the most. If you carry the items they need, it is the perfect opportunity for you to sell. How do you make your presence noticeable to customers? Through your sales page! Sales page is an effective tool in making that […]

Deliciously Ella on her ‘unusual’ approach to marketing

by Michael Barnett @ Marketing Week

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

Performing Beauty: Dove's “Real Beauty” Campaign (PDF Download Available)

Performing Beauty: Dove's “Real Beauty” Campaign (PDF Download Available)


ResearchGate

Official Full-Text Paper (PDF): Performing Beauty: Dove's “Real Beauty” Campaign

14 Genius Visual Marketing Campaigns

14 Genius Visual Marketing Campaigns


Elle & Co.

“What makes a viral campaign?”It’s a burning question every entrepreneur should be asking, especially when it comes to the visuals they’re using to promote their products and services.In an effort to answer that question and spark some ideas for your own visual marketing campaign, I’ve

The Most Effective Social Media Strategies | WeWork Creator

The Most Effective Social Media Strategies | WeWork Creator


Creator by WeWork

The Most Effective Social Media Strategies Today, the job of your social media marketing team isn’t just to rack up followers, but to engage customers to form real, loyal, sustainable relationships. And the way to do it isn’t through clever taglines, coupons, or broadcasting content one-way, but through focusing your team on finding ways to …

If I Were Starting My Business from Scratch, This Would Be My Game Plan

If I Were Starting My Business from Scratch, This Would Be My Game Plan

by Lauren Hooker @ Blog

So you want to start a business.   You have a ton of motivation and excitement at first, but all of a sudden reality sets in.    There are so many tasks involved, the majority of which you’ve never tackled before. You’re way out of your comfort zone, overwhelmed by all the things that need to get done.    Where do you even begin?   When you’re first starting out, it can be difficult to see the forest through the trees.   When I first started Elle & Company, I found myself piecing together all that I thought needed to get done (forgetting a bunch of steps along the way).    I longed for a step-by-step list of what to conquer and when.   Now, three and a half years into running my online business, I’ve had time to reflect on what worked and what I could’ve done differently to save time (and stress).   So I’m paying it forward. I’ve created a step-by-step list of what to focus on when you’re trying to get your business off the ground.   If I were to go back and start Elle & Company from scratch, here’s what my game plan would look like.

How Small Business Owners Can Market Effectively To Women

by Matthew Zajechowski @ Thought Reach

Rather than using only shopping profiles to determine what different women buy, when and for what, consider using psychological profiles as well.  The concept is innovative, treating shopping like a sociological experiment. Researchers at the Illinois-based Insights in Marketing gave their version of the Rorschach psychological test to scores of women in order to determine […]

The post How Small Business Owners Can Market Effectively To Women first appeared on Thought Reach.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

7 Workplace Productivity-Enhancing Tools Every Small Business Needs

by Nathan Goodman @ Thought Reach

The need for high productivity at work is a reality no business can ignore. By identifying and addressing factors that may cause inefficiencies in the workplace, businesses can realize not only higher revenues but also increased competitiveness in the market. One very effective strategy of increasing productivity is to use technology to manage employees and […]

The post 7 Workplace Productivity-Enhancing Tools Every Small Business Needs first appeared on Thought Reach.

Announcing the Dove Real Beauty Pledge

Announcing the Dove Real Beauty Pledge


Unilever global company website

We mark the launch of the Dove Real Beauty Pledge with 30 portraits by Mario Testino

Dogs, Bells and Branding

by Michael Drew @ Pendulum In Action

In my last post on Pendulum and business we looked at what branding really is: stripped of your logo, it’s all the associations that come to mind when customers hear or see your name. Successful branding ultimately depends on your ability to speak to your customers in their own language about what matters most to […]

How to Keep Valuable Employees

by Nate Goodman @ Thought Reach

Small businesses rely heavily on the dedication of their most valuable employees, which is why keeping hold of influential team members is essential for the success of the company. No one person is greater than the team, that needs to be said from the off, however, it is important to reward valuable members of staff […]

The post How to Keep Valuable Employees first appeared on Thought Reach.

Hacking and Consumer Confidence

by Bob Hughes @ Pendulum In Action

We live in a digital world, and we’re digitally vulnerable. This is not news. But the recent news about how Yahoo Mail was pirated – with hackers breaking acquiring the account info of half a billion people – makes you realize just how prevalent and how easy such things have become. We’ve all been hacked. […]

Real Beauty Brings Real Results for Dove’s Marketing Campaign

Real Beauty Brings Real Results for Dove’s Marketing Campaign


Ohio University Strategic Social Media

by Lauren Coulson Reed When it comes to marketing campaigns, it’s not always about what you do, as it is how you do it. Dove’s “Real Beauty Sketches” campaign became successful by targeting women’s…

Facebook rolls out new offline targeting tools to all advertisers

by @ Mobile Marketer - Latest News

First reported to be in testing last month, the tools are already driving results for brands like KFC, Dick's Sporting Goods and Macy's. 

Why a Degree Isn’t the Secret to Entrepreneurial Success

by The Young Entrepreneur Council @ Thought Reach

By Eric Holtzclaw I recently spoke to a group of students at a technical college in Georgia. These students all possess a bachelor’s degree, but like many highly educated Americans, they are struggling to find employment. They are participating in a program at Southern Polytechnic State University called Fast Track to Employment. The program is […]

The post Why a Degree Isn’t the Secret to Entrepreneurial Success first appeared on Thought Reach.

Simple Ways to Boost Your Internet Marketing Results

by Nate Goodman @ Thought Reach

In a previous post, we explained why your small business website probably needs to be improved, and as you know, there are numerous reasons why your website is not getting the kind of attention and engagement you are aiming for. There are also ways to solve the issues you might be having, many of which […]

The post Simple Ways to Boost Your Internet Marketing Results first appeared on Thought Reach.

3 Myths About Successful Startup Cultures

by The Young Entrepreneur Council @ Thought Reach

By Chris Cancialosi We’ve all read the stories about the hot new startups making waves in their industry – and how they’re doing it from colorful beanbag chairs in a once-destitute warehouse on the south side of town. We’re prone to conclude that these startups are sustaining high-level performance because they’ve broken down the (cubicle) […]

The post 3 Myths About Successful Startup Cultures first appeared on Thought Reach.

Sephora’s marketing strategy

by Ying Jiang @ Comm296

With more than 250 brands and 14,000 products, Sephora can boast one of the largest and most diverse selection of beauty products. Sephora has changed the way the females shop for cosmetics and beauty products, giving traditional department store counters their first real competition in over 50 years. Sephora’s improvement can be linked with its […]

Why CMO Communities are Like Dark Matter

by Lisa Nirell @ EnergizeGrowth

I often ponder what impact our CMO community has on our profession. Every week, I make time to reflect on the topic. How can I make our CMO community members more successful? How we can raise our group performance to new heights? While attending a Smithsonian lecture with my husband, Magnus, professor Priya Natarayan further […]

The post Why CMO Communities are Like Dark Matter appeared first on EnergizeGrowth.

How To Run An Unsuccesful Mobile Email Marketing Campaign

by Matthew Zajechowski @ Thought Reach

Have you ever wondered why so many mobile email marketing campaigns fail?  Business owners are starting to realize the importance of optimizing your emails for mobile.  This is extremely important as statistics from Reachmail show that over 40% of emails are opened on a mobile device.  If business owners are not optimizing their email marketing […]

The post How To Run An Unsuccesful Mobile Email Marketing Campaign first appeared on Thought Reach.

Always vs. Dove: Viral Video Success Doesn't Mean YouTube Success

Always vs. Dove: Viral Video Success Doesn't Mean YouTube Success


Tubular Insights

Two big brands, Dove and Always, launched well-publicized campaigns on YouTube, but did they succeed in growing the reach of their respective YouTube channels?

How Unilever is Translating the Dove Real Beauty Campaign for China

How Unilever is Translating the Dove Real Beauty Campaign for China


brandchannel:

If I only have an A-cup breast, will you still love me? So asks a new Dove campaign in China. On the read more:

Rise of the Video Marketing Empire [Infographic]

by Evy Kartawinata @ Thought Reach

According to recent research, the average Internet user is likely to watch roughly 206 videos each month. Based on that statistic, it may not surprise you to read that almost seventy percent of marketers now incorporate video into their marketing campaigns. In the following infographic, we’re making the case for video and including information that […]

The post Rise of the Video Marketing Empire [Infographic] first appeared on Thought Reach.

Viral marketing campaigns

by Luis Wesson @ Viral marketing campaigns – Power Traffic Tactics

Viral marketing campaigns are designed to spread an idea, which helps to market a business. This form of marketing aims to put out material that attracts people’s attention and elicits discussion. There are certain qualities that set apart the online content that goes viral. The content has to focus on a positive subject or issue. […]

Posting regular content

by Luis Wesson @ Power Traffic Tactics

Networking on the social media is fun and exciting. However, if you want to achieve success, you will need to use tools that would maximize the time and the efforts spent on it. If you are new to buffer posts and IFITT, then you should consider using the following tips. Buffer Schedule LinkedIn updates, Tweets, […]

Amazon.com’s Tacit Struggle To Stay On Top

by Ella Gray @ Thought Reach

It seems at least a little confusing that Amazon would even consider raising the yearly subscription cost of their Amazon Prime business members after perhaps the most successful year they have ever had in terms of items shipped (2013). Amazon is all too leery to share a lot of important data about Prime Member subscriptions […]

The post Amazon.com’s Tacit Struggle To Stay On Top first appeared on Thought Reach.

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

What to Look For in a Retail Management System

by Eva Gosling @ Thought Reach

Many of the most successful retail businesses started small. In fact, you will probably find that the biggest success stories started right in the founder’s own backyard. If you are currently a struggling entrepreneur, one of the things that you should know about business is that you can only achieve growth and expansion when you […]

The post What to Look For in a Retail Management System first appeared on Thought Reach.

15 Facts About Modern Marketing

by Chloe Basterfield @ Thought Reach

What’s really happening in modern marketing? Here are 15 facts you must know if you want the best results from your campaigns. When it comes to marketing in the digital age, knowing what works and what doesn’t can be invaluable. Here are the top 15 facts about modern marketing from Eloqua that you should apply […]

The post 15 Facts About Modern Marketing first appeared on Thought Reach.

Visual Storytelling Tips for Digital Marketing Campaigns

by goodsolutions @ Good Solutions Group

The ability to tell casino online your cause marketing story well largely depends on presentation. Copy is one thing, but visuals are increasingly important in a time where people can scroll past your news story without reading the full headline. Now, with options for videos, albums, carousel ads and live video tools, how do you […]

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence


GFluence

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.The Original Dove Real Beauty CampaignIt all started in 2003 in the UK. Remember these billboards?Source: Creativebrief.comSince then [...] Read more

6 Ways to Reach Business Success Sooner

by The Young Entrepreneur Council @ Thought Reach

By Corey Blake As entrepreneurs, our personal happiness, the way we listen to and react to our staff, and the way we shape our own role at work all have profound effects on our companies, and ultimately, on how they grow. But lasting change is difficult. I should know — I recently achieved three major […]

The post 6 Ways to Reach Business Success Sooner first appeared on Thought Reach.

6 Steps to Business Success for Women

by The Young Entrepreneur Council @ Thought Reach

By Melissa Pickering When I started iCreate to Educate, I read a lot of books on female entrepreneurs and started to recognize a consistent message – female entrepreneurs tend to have more self-doubt than our male counterparts. How was I, as a female entrepreneur, going to battle this self-doubt in order to be successful? The […]

The post 6 Steps to Business Success for Women first appeared on Thought Reach.

Good Campaign of the Week: Dove "Real Beauty Bottles"

Good Campaign of the Week: Dove "Real Beauty Bottles"


Brandingmag

Dove’s body wash gets a revamp with a little help from Ogilvy, by creating bottles that come in all shapes and sizes, just like the women in their ads.

Coca-Cola Renew: “We Are Coca-Cola—And So Much More”

by Dale Buss @ brandchannel:

#CocaColaRenew US corporate branding campaign celebrates its brands and people

The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.

Good Campaign of the Week: Saatchi & Saatchi “Open Your Eyes”

by D&AD @ Brandingmag

Gender equality may be a subject that’s on everyone’s minds in 2017, however, a new film directed Jake Dypka through Indy8, invites viewers to actually see a gender divide, through clever use of videography. “Open your eyes”, which debuted at Saatchi & Saatchi New Directors’ Showcase in June, examines stereotypes projected onto young boys and […]

Dove Uses Data, Makes Customers Feel Beautiful

Dove Uses Data, Makes Customers Feel Beautiful


Target Marketing

A recent Infogroup study found that of the marketers surveyed, 47 percent are already seeing ROI on expenditures related to data technology. Data can always help improve targeting and messaging, but in some instances, it can help fuel creativity.

Employee Engagement – How it Affects Key Business Outcomes

by William Taylor @ Thought Reach

Companies with an engaged workforce can successfully surpass companies without. Owners and CEOs must do everything in their power to educate executives and inform them that employee engagement has a significant impact on their company’s overall performance. To mitigate business risk and reap financial benefits, employee engagement becomes compulsory. Studies have shown that there’s a […]

The post Employee Engagement – How it Affects Key Business Outcomes first appeared on Thought Reach.

It's an ad, but Dove's Real Beauty campaign is a gamechanger

It's an ad, but Dove's Real Beauty campaign is a gamechanger


The Independent

When Dove’s latest tear-jerking advert hit the web, I was strangely one of the few people that found it empowering and uplifting.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

#FindTheTruck #FindAFriend Campaign Proposal

by jasmineskyegrillmeier @ Ohio University Strategic Social Media

By Jasmine Grillmeier, Liz Sanz, Shyann Williams The Boutique Truck is Columbus, Ohio’s first mobile fashion truck specializing in trendy and cute clothing. The truck travels around different areas of Columbus and the surrounding Ohio areas to set up shop and host parties. They have a decent social media presence currently, but their presence could […]

Is Your Business Losing Money As A Result Of Stress?

by Matthew Zajechowski @ Thought Reach

Stress has been known to cause health problems.  Most people realize that stress can have a negative affect on both their productivity at work along with mood while working.  But most don’t realize that stress can cost small businesses large amounts of money and have a negative effect on your company’s bottom line.  Each year […]

The post Is Your Business Losing Money As A Result Of Stress? first appeared on Thought Reach.

How To Repair Efficiency Breakdown in the Workplace

by Evy Kartawinata @ Thought Reach

As managers, do you realize that the bulk of your time may be spent on employee scheduling instead of managing your team? This is especially true if you manage a huge team of people, and if you are still engaged in manual scheduling by hand. Manual scheduling may also lead to unwanted cases of miscommuncation, […]

The post How To Repair Efficiency Breakdown in the Workplace first appeared on Thought Reach.

55 agencies with 120 projects enter BalCannes 2017

by Gašper @ Marketing magazin

This year’s BalCannes entries will be judged by separate panels of judges, consisting of marketers (clients), journalists and agency representatives. As every year, the best 25 campaigns will be chosen among submitted entries. Yet for the first time in BalCannes history, top 25 list will be presented by each of three juries on 22 September […]

The post 55 agencies with 120 projects enter BalCannes 2017 appeared first on Marketing magazin.

Tradies – How Much Real Work Time Do You Have Per Day?

by Joel Mayer @ Thought Reach

When it all boils down to it, how much production time are you dealing with during a regular work day? Do you really have 8 hour’s worth of production time available at your fingertips? For most people the answer to this question will be a “no”. In fact, surprisingly enough, most workers only end up […]

The post Tradies – How Much Real Work Time Do You Have Per Day? first appeared on Thought Reach.

America's Most Effective Anti-ISIS Allies Want Their Own Country

America's Most Effective Anti-ISIS Allies Want Their Own Country

by Alexander Smith @ NBC News Top Stories

Experts say Iraqi Kurds will likely vote for independence — but what that will actually mean in reality is still unclear.

Viral Marketing For Dummies: The Key To Viral Success

Viral Marketing For Dummies: The Key To Viral Success


Webtexttool: SEO made easy for everyone

Want to know how to break the internet? Want to know how to make your marketing campaign go viral? Read our Viral Marketing For Dummies Guide and learn from the best!

Creative inspiration: Dove ‘Real Beauty’

Creative inspiration: Dove ‘Real Beauty’


Beyond

​Beauty is not what we’d traditionally categorise as a feel-good market. The industry typically relies on feelings of consumer...

Four Ways to Make Your Next Business Meeting a Success

by Nathan Goodman @ Thought Reach

For many business owners regular meetings are a necessary evil. They’re a way to brief, discuss or motivate, ensuring that all parties are on the same page. At the same time meetings have developed a bad reputation in recent years, with many attendees dreading the torture of yet another meeting. Many meetings drag on, wasting […]

The post Four Ways to Make Your Next Business Meeting a Success first appeared on Thought Reach.

How to Build a Successful Export Business

by Nate Goodman @ Thought Reach

Starting a small business is a challenge for anyone, but starting a successful export business is an even bigger feat to accomplish. However, huge numbers of companies are able to overcome the obstacles that exist when you trade with other countries. Below are some of the ways you can ensure that your export business becomes […]

The post How to Build a Successful Export Business first appeared on Thought Reach.

Here’s How Real-Time Billing Can Revolutionise Your Business

by Nate Goodman @ Thought Reach

As technology evolves, businesses are constantly looking for ways to streamline many of their key functions such as sales, accounts payable, supply chain management, IT and so on. For many firms, one such way to make life easier both for themselves and their customers is to introduce real-time billing. There are many benefits to real-time […]

The post Here’s How Real-Time Billing Can Revolutionise Your Business first appeared on Thought Reach.

7 Startup Tips From Business Lawyers

by Nate Goodman @ Thought Reach

There are countless lists online giving tips to new startup business owners.  But who are these people offering the advice? What are their credentials?  What businesses have they operated successfully?  Have any of them sold businesses?  How many have gone from Startup to IPO?  In this article we’re providing great startup tips from business attorneys. […]

The post 7 Startup Tips From Business Lawyers first appeared on Thought Reach.

Planning and Preparing Your Business’s Overseas Expansion

by Sonia Allen @ Thought Reach

The decision to expand a business internationally is a major decision to make, one many business owners consider, with the savviest of the lot understanding that there’s more to a successful overseas expansion than just opportunities that exist elsewhere, no matter how outstanding they might appear, or actually be. The manner in which you expand […]

The post Planning and Preparing Your Business’s Overseas Expansion first appeared on Thought Reach.

How to Tell a Story With Your Marketing

by admin @ Elevate Promo

Everyone loves a good story. Ever since you were a young child, you could sit captivated by a story. Why? A good story makes you feel something, pulling at your emotions. These emotions could be absolutely anything. A marketing campaign should always strive to tell a story. Whether it’s through a video, a blog post, […]

Dove takes its 'Real Beauty' marketing drive to India

Dove takes its 'Real Beauty' marketing drive to India


CosmeticsDesign-Asia.com

Skin care brand Dove has enjoyed strong success over the years for its ‘Real Beauty’ marketing, and is now pushing focus on this campaign within India.

The Classic Marketing Mistake Everyone Makes

by Suzanne Stock @ Thought Reach

Your marketing campaigns are only as good as the data they’re built on… It’s all just a game of numbers It’s a classic mistake, but when it comes to marketing we are so often judged on numbers…how many new leads / prospective new clients / new-business meetings / telephone calls have you made this week? […]

The post The Classic Marketing Mistake Everyone Makes first appeared on Thought Reach.

Serial Entrepreneurs: Who are they?

by Evy Kartawinata @ Thought Reach

If you have never heard of serial entrepreneurs, you are definitely behind in the game! Serial entrepreneurs are people who build successful businesses from nothing, sell them and then start all over again. Do you think you know who these serial entrepreneurs are? From this infographic below, you will see some of the most successful […]

The post Serial Entrepreneurs: Who are they? first appeared on Thought Reach.

How To Start A Successful Business With Less Than $5000

by John Talmadge @ Thought Reach

There has never been a better time to pool your funds and start a new business. All over the world there are specialist government schemes in place that have been designed to encourage innovation, and while they don’t make the endeavour as easy as some would like, it’s no longer as difficult to get a […]

The post How To Start A Successful Business With Less Than $5000 first appeared on Thought Reach.

4 Effective Offline Marketing Techniques for Your Business

by Nate Goodman @ Thought Reach

A lot of emphasis is put on online marketing these days. So much emphasis is put on it infact, that it’s hard for smaller business owners to find any information on offline marketing techniques that can help to promote their business. Of course you shouldn’t choose either offline or online to promote your business; both […]

The post 4 Effective Offline Marketing Techniques for Your Business first appeared on Thought Reach.

How beauty giant Dove went from empowering to patronising

How beauty giant Dove went from empowering to patronising


the Guardian

The £3bn toiletries brand was one of the first brands to embrace ‘femvertising’, but its body-shaped bottles have been roundly ridiculed. Can it repair the damage?

Ed Pilkington: Marketing success requires an appetite for risk

by Ed Pilkington @ Marketing Week

People have different relationships with risk, but most businesses would be better off if they freed staff from the fear of failure and encouraged experimentation.

The post Ed Pilkington: Marketing success requires an appetite for risk appeared first on Marketing Week.

Dove Social Media Campaign: #SpeakBeautiful

Dove Social Media Campaign: #SpeakBeautiful


Digital Agency Network

Dove #SpeakBeautiful campaign will encourage women to realize the role their online words play in impacting their confidence and self-esteem.

The New York Times’ Head of Audience and Brand, David Rubin – Don’t Panic No. 05

by Dominik Prinz @ Brandingmag

“Without a doubt, the biggest challenge in the recent past has been to entice people to actually pay for news.” The New York Times has done a great job of tackling this challenge; by repositioning itself around “the search for the truth,” the brand has caught the mood of a generation. And the results are […]

Apple gambles on premium iPhone X but should its rivals be worried?

by Thomas Hobbs @ Marketing Week

The launch of the $999 iPhone X has been labeled a PR success, but is it really the 'biggest leap' since the original iPhone?

The post Apple gambles on premium iPhone X but should its rivals be worried? appeared first on Marketing Week.

Awesome Social Media Campaigns That Provided Huge ROI

by Maya Berry @ Thought Reach

More and more, world-renowned brands have started to focus on social media to reach a wider audience, expand their target market, increase their revenue, and build brand awareness. Here is a brief overview of seven campaigns that stand for their significant return on investment: 1. Old Spice Real Time Videos Given the significant drop in […]

The post Awesome Social Media Campaigns That Provided Huge ROI first appeared on Thought Reach.

The Complete Guide to Launching a Successful Blog

The Complete Guide to Launching a Successful Blog

by Lauren Hooker @ Blog

People are always shocked to learn the reason Elle & Company grew exponentially in my first year of business. It wasn’t through Instagram (although social media is a fantastic marketing tool). It wasn’t through networking with the right people (although word of mouth and recommendations from trusted sources is helpful). And it definitely wasn’t through some sort of big break (although that would have definitely been nice). It was through blogging.

5 keys features of an effective logo

by James Shier @ Endor by Design • Branding, Strategy, Social Media Workshops

Your companies logo is a vital element within your marketing inventory. Having a well thought out logo can deferentiate you from your competitors and subsequently provide you with more business.  So what makes a logo effective? 1. Simplicity Your logo should be simple. A logo that is simple is easier to understand and remember. Having a […]

3 Tips for Getting Your Direct Mail Marketing Letters Read

by The Young Entrepreneur Council @ Thought Reach

By Charles Gaudet Although the Internet has drastically changed the face of marketing, savvy business owners can still reach prospects and generate sales through direct mail marketing. In many cases, we’re seeing direct mail marketing as more effective than email or banner ad marketing because there is less competition. Instead of competing with a hundred […]

The post 3 Tips for Getting Your Direct Mail Marketing Letters Read first appeared on Thought Reach.

International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

by Charlotte Rogers @ Marketing Week

Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.

The post International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers appeared first on Marketing Week.

Influencer Marketing 101

by admin @ Elevate Promo

Marketing is constantly evolving. It can be hard to keep up with the most effective ways to market you and your products to current and potential customers. One new aspect of marketing is becoming more popular and it looks like it’s here to stay: Influencer Marketing. What is Influencer marketing? Ten years ago, everyone looked […]

Real Time Chat!

by kmw6105 @ Leaping in to Penn State

It’s not often that a teacher or professor invites their students to sit down with them and have an honest conversation. But when the opportunity is given, I say you grab the bull by the horns and take them up on the offer. Today, I was given the opportunity to have my real time chat with […]

How Halo Remains Relevant Over A Decade After Its Debut

by Benjamin Leong @ Word-of-Mouth and Referral Marketing Blog

How Halo 5’s advertisements smashed into the Top 1% of all iTunes tracks — 14 years after Halo first debuted Ah, Halo. The first Halo game was launched on Xbox in 2001, but the franchise is still going strong 14 years on with the 2015 release of Halo 5. Their branding was so wildly successful that as […]

The post How Halo Remains Relevant Over A Decade After Its Debut appeared first on Word-of-Mouth and Referral Marketing Blog.

Increasing Productivity through Comfort

by Michael Pendred @ Thought Reach

Every person in business knows why productivity is important. Productivity is a measure of efficiency and it is defined as a ratio of outputs to  inputs. Productivity is one of the most crucial components of success and can be described as the capability of working people to produce something beneficial for their company. When it […]

The post Increasing Productivity through Comfort first appeared on Thought Reach.

Feeling burnt out? 3 ways to bring the spark back to your business

Feeling burnt out? 3 ways to bring the spark back to your business

by Lauren Hooker @ Blog

Confession: I used to be extremely critical of burnout. I would come across posts on the topic when I first started Elle & Company and thought the writers were being a tad bit overdramatic. If you’re doing what you love, can you really ever become burnt out? It was at a time in my business where I had a ton of motivation. I had a clear goal that I was working toward - creating a full-time business off of my love of design - and I was willing to work 10+ hours a day to get there. The momentum continued to increase as I saw some success in my business. Clients started to come rolling in, my blog was growing exponentially, and I started to offer more products and services. I hit my stride… ...and then recently, I hit a wall. The early mornings, late nights, and no vacations finally caught up with me. That was a month or two ago. Since then I’ve realized that burnout is a real thing.  And after some reflection and time off, I’ve discovered 3 simple things that can help you conquer burnout and bring some spark back to your business.

How to Get the Most Computer with Your Startup Budget

by Nate Goodman @ Thought Reach

Some of the high-profile startups seem to always be flush with cash, like Uber, a company that just raised another $3.5B. They may not make any profit, but they don’t really have a budget in the way that you might think about a budget. Your startup business, on the other hand, definitely has a budget. […]

The post How to Get the Most Computer with Your Startup Budget first appeared on Thought Reach.

HGV Insurance Considerations

by Eddie Johnson @ Thought Reach

You don’t really have much choice deciding whether or not to insure your heavy goods vehicle – the law requires you to have a minimum level of cover before it may be driven on the public highway. That legal obligation aside, however, there are many aspects of HGV insurance where you do have options. Taking […]

The post HGV Insurance Considerations first appeared on Thought Reach.

3 Strategies To Recharge Your Career

by Nate Goodman @ Thought Reach

If you’re a working professional, then career success is something that is often at the back of your mind. But it can often be hard to figure out how to succeed in your career. When you were in school, you probably imagined that getting an advanced degree and working diligently once you got a good […]

The post 3 Strategies To Recharge Your Career first appeared on Thought Reach.

The Secret to Success: Interactive Kiosks

by Ashley Williamson @ Thought Reach

Every small business wants to succeed, and with competition everywhere, you need to know the ways you can make your business stand out among your customers. Technology incorporation is a great way to increase customer sales, make it easier to run your business, and keep your customers satisfied. Learning how setting up an interactive kiosk […]

The post The Secret to Success: Interactive Kiosks first appeared on Thought Reach.

About Dove

About Dove


Dove US

Find out more about our vision to help make beauty a source of confidence, not anxiety, here.

Life’s too short to not change your job

by Gašper @ Marketing magazin

According to the agency, the main idea lies behind an insight that more than 80 percent of Serbians are frustrated with their current job. Job change presents the fourth biggest change in their life. How to encourage the individuals to get their life in order and change their job. The campaign features well known figures from […]

The post Life’s too short to not change your job appeared first on Marketing magazin.

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

by lauraalfonso @ Critical Analysis Essay- UNIV 200

dove.us What does beauty mean? The answer to this question may depend on many variables. The interpretation of beauty is subjective to various factors, such as culture, age,...

How L’Oréal Became a Top Global Beauty Brand

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top? In part, through innovations in technology, beauty and advertising. 1. Makeup.com – publishes great articles and social media posts A quick look at L’Oréal’s Makeup.com reveals beauty […]

The post How L’Oréal Became a Top Global Beauty Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

The 5 Best Marketing Campaigns of 2015 - Hiver Blog

The 5 Best Marketing Campaigns of 2015 - Hiver Blog


Hiver Blog

The 5 Best Marketing Campaigns of 2015 Continue reading →

The Real Story Behind the Success of Dove's Campaign for Real Beauty

The Real Story Behind the Success of Dove's Campaign for Real Beauty


MarketingProfs

Marketing Strategy - Contrary to popular opinion, Boomer women aren't in denial about aging. Advertisers are. And the women they're supposed to be trying to connect with are getting annoyed.

Techie translation guide: What your business IT provider says and what they actually mean.

by Danny Walker @ Thought Reach

Does your IT provider really know what’s best for your business? Find out with this techie translation guide. Like any business relationship, your partnership with your IT provider should be based on trust. But when they insist on speaking some odd variant of Klingon you have a problem. A simple request often turns into an […]

The post Techie translation guide: What your business IT provider says and what they actually mean. first appeared on Thought Reach.

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

Business Unity: Top Four Factors for Optimum Inter-departmental Communications

by Jon Carson @ Thought Reach

If you look at the reasons behind why a company is performing well and delivering good profitability, one of the factors driving that success is almost certainly going to be a sense of unity that is felt by all employees. You can have a great product or service that is popular in the marketplace but […]

The post Business Unity: Top Four Factors for Optimum Inter-departmental Communications first appeared on Thought Reach.

The Most Successful Video Marketing Campaigns - Hyperfine Media

The Most Successful Video Marketing Campaigns - Hyperfine Media


Hyperfine Media

Getting your brand noticed is growing more difficult every day. With incredible amounts of video being uploaded to YouTube every second, the chances of reaching a wider audience can seem impossible. However, smart and savvy companies are managing to break through these obstacles. How? By creating campaigns that compel consumers to love and share their [read more...]

Top Tips: How to Become a Successful Contractor

by Nate Goodman @ Thought Reach

There are a number of benefits to becoming a contractor, particularly the financial rewards and the fact it allows you to select when and how you work, but there are a number of things to remember in order to be successful. While the majority of the actual work you do may be similar to what […]

The post Top Tips: How to Become a Successful Contractor first appeared on Thought Reach.

How Dove Newsjacked The Oscars

How Dove Newsjacked The Oscars


Karwoski & Courage - Minneapolis Public Relations

Dove earned more than 51,000 tweets using the #SpeakBeautiful hashtag during The Oscars. #SpeakBeautiful #Dove #SocialMediaMarketing

As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster

by Dale Buss @ brandchannel:

DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome

The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.

Video: Susan Weber Receives First Annual “CMO Beacon Award”

by Lisa Nirell @ EnergizeGrowth

CMOs can often feel isolated and overwhelmed. And let’s be real: “going it alone” doesn’t work. That ranks high on the insanity list, along with trial and error and stoicism. Finding a peer community of like-minded professionals makes the difference between success and burnout. Yet searching for that perfect peer group can be even more daunting than the […]

The post Video: Susan Weber Receives First Annual “CMO Beacon Award” appeared first on EnergizeGrowth.

Basic SEO Steps to Get You Started on the Right Foot

by Nancy Genova @ Power Traffic Tactics

The classic saying that the first steps are the hardest applies in many situations, Search Engine Optimization included. So you have a website with some continent in it, but it is not getting the results or views you anticipated. Usually the problem is with the optimization bit of the site. With basic knowledge of basic […]

True leadership in small business

by Nancy Arnold @ Thought Reach

Truly successful businessmen have skills that allow them to achieve the best results. Outstanding businessmen succeed in their projects because of their exceptional leadership skills. They combine their professional skills with features of a leader to run their business. What do we need leadership? It is a way to unite people and lead them to […]

The post True leadership in small business first appeared on Thought Reach.

Are You Taking a Casual Approach to Marketing?

by admin @ Elevate Promo

Are you taking a casual approach to your marketing? Maybe your brand has all the standard social media platforms, for example, but you aren’t using those platforms to their full potential in order to engage your followers. Or, maybe you have a customer service policy set in place, only to fall short in really taking […]

Ten Ways to Conserve Energy for Your Small Business

by Ella Gray @ Thought Reach

Many small business owners agree that saving money on your overhead expenses results in more money to reinvest in your business and to collect as profit.  Although you may not have total control over some of your monthly expenses, there are others, such as gas and electricity, that you can reduce by implementing some easy […]

The post Ten Ways to Conserve Energy for Your Small Business first appeared on Thought Reach.

Real Beauty? Measuring the Dove Marketing Program's Success

Real Beauty? Measuring the Dove Marketing Program's Success


EnergizeGrowth

More than 10 years after its debut, the Dove Real Beauty program remains a marketing icon and a source of controversy. What did it accomplish?

Getting Social Media Users to Leap from Awareness to Action

by goodsolutions @ Good Solutions Group

              Direct Online Participation: Cause campaigns are doing an excellent job of posting about current initiatives online, but how many go beyond the “building awareness” phase? How many invite consumers to participate directly in the campaign online, from wherever they may be? Getting audiences involved with a cause on social […]

3 problems to avoid when dealing with seasonal staff

by Nate Goodman @ Thought Reach

Hiring seasonal staff is crucial for many businesses to get them through busy trading periods. Whether you’re looking for extra bar hands, more call centre operators or additional retail staff during the summer or in the run-up to Christmas, getting temporary workers in can be a cost effective management strategy. However, just because they’re a […]

The post 3 problems to avoid when dealing with seasonal staff first appeared on Thought Reach.

4 Cash Flow Tips All Successful Small Business Owner Know

by Nathan Goodman @ Thought Reach

You can’t run a business without money, this much is fact.  However, opinions about the best ways to generate, and hold onto money, are almost too numerous to count.  One common misconception is that a business must be profitable to have a good cash position.  While profitability helps, especially in the long run, it is […]

The post 4 Cash Flow Tips All Successful Small Business Owner Know first appeared on Thought Reach.

Tips for Small Businesses – How to Build a Real Mobility Strategy

by Maya Berry @ Thought Reach

Modern technology can be a hurdle for many small business owners. There are so many buzzwords and it can all be pretty confusing. There are still small business owners who don’t have any kind of web presence at all, so getting involved in mobile is still a big leap. Things like social media, online reputation […]

The post Tips for Small Businesses – How to Build a Real Mobility Strategy first appeared on Thought Reach.

Five Reasons Your Business is Doomed to Fail

by Eleni Ntala @ Thought Reach

When I came up with the idea that later became my first small business, I spent lots of time searching the Internet for articles for successful businesses. One year later, when my business had failed, I found myself asking Google “why did my business fail?” How I wish I had read these articles first! If […]

The post Five Reasons Your Business is Doomed to Fail first appeared on Thought Reach.

5 Most Popular Word Press Plugins for Small Business Sites

by Mary Stedul @ Thought Reach

The need for effective content marketing has made WordPress an essential part of most business websites. WordPress (WP) blogs and plugins make it easy to publish high quality articles that build trust and credibility with readers, promote the business brand and eventually get more conversions. According to WordPress, over 60 million users have picked WP […]

The post 5 Most Popular Word Press Plugins for Small Business Sites first appeared on Thought Reach.

How to Plan Team-Building Exercises that Actually Work

by Sophie Eagan @ Thought Reach

At their best, team-building exercises can help to make a group develop its strengths and deal with any weaknesses. In short, the parts come together to create a better whole. The only way they can be successful is if the exercises are carefully chosen with a specific goal in mind. It’s not enough to get […]

The post How to Plan Team-Building Exercises that Actually Work first appeared on Thought Reach.

Chief Elements for an Effective Office Design

by William Taylor @ Thought Reach

Chances are you’d love to have more office space, right? Unfortunately, that’s often not feasible for a variety of financial or practical reasons. Usually, you have to make do with what you have.  Fortunately, when you’re working with limited office space, there are ways you can optimize the design to make better use of the […]

The post Chief Elements for an Effective Office Design first appeared on Thought Reach.

Measuring how your Target Audience Responds to your Cause Marketing Campaign

by goodsolutions @ Good Solutions Group

Do you have your strategy and audience defined and in place, but are not sure how to measure success? The appropriate measuring tools will depend on the objectives you’ve set, as with any marketing plan, but in cause marketing there are a few key things that should always be measured: Reach During the initial stages […]

5 Ways to Weed Out the Wrong Candidates

by The Young Entrepreneur Council @ Thought Reach

By Joe Apfelbaum Are you in the process of hiring more employees for your small business? Recruiting and interviewing candidates is a long and tedious process, but if you can perfect the hiring formula, your business can flourish and enjoy unprecedented success. They say that 80 percent of the work gets done by 20 percent […]

The post 5 Ways to Weed Out the Wrong Candidates first appeared on Thought Reach.

American Airlines deploys London taxis to deliver real-time mobile ads

by @ Mobile Marketer - Latest News

Classic black cabs equipped with geofencing tech are raising awareness for the airline's 16 daily flights from London to New York.  

Dove asks consumers to ‘Choose Beautiful’ with new global film-focused campaign  - Marketing Week

Dove asks consumers to ‘Choose Beautiful’ with new global film-focused campaign - Marketing Week


Marketing Week

Unilever is looking to replicate the viral success of its previous Dove campaigns with “Choose Beautiful”, the latest film-focused effort for the brand to change how women see themselves and challenge perceptions of beauty.

5 tips to increase your rankings in 2017

by Hilde @ Webtexttool: SEO made easy for everyone

The changes of Googles algorithms, more than 500 times a year, have definitely an impact on the rankings of your website. In this blog we’ll give you five tips to get higher results in Google this year and more traffic to your website.

5 Tips for Successful Digital Marketing

by oms @ Aumcore Blog | Latest Tech News, Insights & Creative Strategy

“Extra, extra, read all about it! Digital marketing is in, no doubt about it!” Ever heard your local paperboy or girl chant this while selling newspaper extras? Chances are good you haven’t, so what do you do when newspaper subscriptions dwindle and your ROI on print advertising diminishes? One avenue is to turn digital. Digital … Continue reading "5 Tips for Successful Digital Marketing"

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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