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Dove Real Beauty Social Media Campaign

How Small Business Owners Can Market Effectively To Women

by Matthew Zajechowski @ Thought Reach

Rather than using only shopping profiles to determine what different women buy, when and for what, consider using psychological profiles as well.  The concept is innovative, treating shopping like a sociological experiment. Researchers at the Illinois-based Insights in Marketing gave their version of the Rorschach psychological test to scores of women in order to determine […]

The post How Small Business Owners Can Market Effectively To Women first appeared on Thought Reach.

Rag-O-Rama and The Salvation Army join together for Spring Cleaning

by reagancanaday @ Ohio University Strategic Social Media

According to Brand Bastion Incorporated, the role of social media in retail marketing has massively increased over the last 10 years. In an article, they found that social media drives more retail traffic than any other channel while building and maintaining brand reputation, while acquiring and maintaining consumers (Brand Bastion, 2014). Based on this information, […]

International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

by Charlotte Rogers @ Marketing Week

Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.

The post International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers appeared first on Marketing Week.

New: Join ReferralCandy’s Affiliate Program And Get Rewarded!

by Raúl Galera @ Word-of-Mouth and Referral Marketing Blog

We have been talking about the importance of word-of-mouth marketing for years, helping thousands of ecommerce stores across many industries make over $55,000,000 USD in referral sales (and counting!) Finally, we have now decided to start our own program. If you love ReferralCandy as much as we do, here’s a good opportunity to get rewarded […]

The post New: Join ReferralCandy’s Affiliate Program And Get Rewarded! appeared first on Word-of-Mouth and Referral Marketing Blog.

Intregrate Me – Avoid Marketing Silos

by Armstead Jones @ Thought Reach

A lot has changed in marketing over the past few years with businesses losing the fight to gain market share. Most businesses have a lack of understanding and a lack of resources when it comes to executing marketing strategies. Normally businesses operate marketing related activities using a version of “Silo” structures. Silo structures are organizational […]

The post Intregrate Me – Avoid Marketing Silos first appeared on Thought Reach.

Media Measurement Issue: Can Facebook Reach More People than the Census Bureau Says There Are?

by William Comcowich @ glean.info

Facebook asserts that it can reach more young people in the U.S. than live the country. A Pivotal Research analyst discovered that Facebook’s Ad Manager claims to reach 41 million 18- to 24-year-olds in the U.S. That’s remarkable considering census data estimates that age group’s population at 31 million, the Wall Street Journal reports. The […]

The post Media Measurement Issue: Can Facebook Reach More People than the Census Bureau Says There Are? appeared first on glean.info.

Deliciously Ella on her ‘unusual’ approach to marketing

by Michael Barnett @ Marketing Week

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

Content Marketing Minds: Dove's #SpeakBeautiful Changes the Conversation

Content Marketing Minds: Dove's #SpeakBeautiful Changes the Conversation


Social Media Today

Social media is full of ugly language. As social media and content marketers we try to steer our campaigns towards positivity, but the unfettered nature of most social media channels tends towards neg

Can Dove carry the #RealBeauty legacy with Break the Rules? - Social Samosa

Can Dove carry the #RealBeauty legacy with Break the Rules? - Social Samosa


Social Samosa

For decades cosmetic, skincare, and fashion brands have peddled the notion that in order to look beautiful a woman has to conform

Why Marketing ROI Often Misses the Point

by Lisa Nirell @ EnergizeGrowth

It was a crisp fall day in October 2000. I was preparing for a big presentation to the leadership team in Microsoft’s Redmond, WA headquarters. As an outside consultant working for Siebel Systems, I needed to prove myself quickly, and demonstrate that we were generating a solid marketing ROI for them. This was an exciting […]

The post Why Marketing ROI Often Misses the Point appeared first on EnergizeGrowth.

Is Mobile Marketing the Best Next “Big Thing”?

by Kelly Wilson @ Thought Reach

Marketers find it debatable when predicting what is the next big thing in digital marketing? There are varying insights regarding the prediction about the digital marketing future and mobile marketing comes on top of the list being a growing trend in the marketing industry. As online marketers begin to shift their marketing strategies in line […]

The post Is Mobile Marketing the Best Next “Big Thing”? first appeared on Thought Reach.

Good Campaign of the Week: Saatchi & Saatchi “Open Your Eyes”

by D&AD @ Brandingmag

Gender equality may be a subject that’s on everyone’s minds in 2017, however, a new film directed Jake Dypka through Indy8, invites viewers to actually see a gender divide, through clever use of videography. “Open your eyes”, which debuted at Saatchi & Saatchi New Directors’ Showcase in June, examines stereotypes projected onto young boys and […]

8 Ways to Dump Useless Metrics & Achieve Better PR Measurement

by William Comcowich @ glean.info

PR measurement requires selecting appropriate metrics, but sometimes you need to do the opposite and eliminate unsuitable metrics. As staff members and others stakeholders suggest media metrics to track, the number of metrics can balloon over time. A cumbersome number of metrics is time consuming to track, report and analyze. Too many media intelligence metrics […]

The post 8 Ways to Dump Useless Metrics & Achieve Better PR Measurement appeared first on glean.info.

How Your Small Business Can Reach Your Target Demographic

by Nathan Goodman @ Thought Reach

Spotify recently rolled out a new ad feature that lets advertisers target the company’s 70 million non-paying users. The streaming music company will provide advertisers with demographic data on its users, including gender, age, location, language and playlists. To leverage this data, Spotify is teaming up with several leading providers of programmatic advertising, a recent marketing trend […]

The post How Your Small Business Can Reach Your Target Demographic first appeared on Thought Reach.

Dove teams up with Shonda Rhimes on Real Beauty campaign

Dove teams up with Shonda Rhimes on Real Beauty campaign


latimes.com

Dove Real Beauty Productions will highlight how everyday women think Hollywood should portray real beauty.

Black and Blue

by Rachel Fuhrman @ Social Media Marketing

White and gold or black and blue? This image was all over the internet and quickly become a hot topic of discussion. The seemingly meaningless photo was seen by so many that one company thought they could put it to … Continue reading

8 Steps to a Successful First 90 Days as a B2B CMO

by Bob Domenz @ Brandingmag

The role of Chief Marketing Officer, or any senior marketing position, is always a challenging one – and never more so than in the first 90 days. Whether you are a CMO or, as I have been, one of their trusted advisors, you know that preparing for and working through this initial stage is critical. […]

COSI Proposal

by Jonah Ort @ Ohio University Strategic Social Media

After a thorough analysis, it is clear that COSI’s social media presence needs improving as a whole. We decided it was necessary to restructure the initial objective of the analysis from increasing awareness of one event, Up All Night, to increasing the awareness of all events at COSI. We plan to do this multiple different […]

Glenn Avenue Soap Company Campaign Proposal

by Kelsey Miller @ Ohio University Strategic Social Media

Our ultimate goal for Glenn Avenue Soap Company is to increase social media following by incorporating our client more into the local community of Columbus and increasing brand loyalty and recognition. We developed three different tactics that incorporate this goal and help accomplish it. Each tactic brings our brand into the community, encourages following, and […]

How to Get the Most out of Text Marketing

by Sharon Frost @ Thought Reach

Every business knows that engaging with clients is essential to building good relationships and ensuring future business, but what many – particularly if you have a shop or salon – often forget is that engagement with customers needs to continue outside of the business premises.  Of course, being sociable and maintaining a good rapport with […]

The post How to Get the Most out of Text Marketing first appeared on Thought Reach.

Announcing the Dove Real Beauty Pledge

Announcing the Dove Real Beauty Pledge


Unilever global company website

We mark the launch of the Dove Real Beauty Pledge with 30 portraits by Mario Testino

Content Marketing Services: Your Ultimate List

by IZEA @ IZEA

There’s more than one way to use content marketing services. In fact, taking a multi-pronged approach might be the best option for your brand. Different types of content will allow...

The post Content Marketing Services: Your Ultimate List appeared first on IZEA.

10 Real Signs of Partnership

by Rachel Adrian @ JS Daw & Associates

Jocelyne Daw with Yeshe Smith Since I started my consulting firm over seven years ago, partnership – brokering, coaching, training... Read more »

The post 10 Real Signs of Partnership appeared first on JS Daw & Associates.

Branding “Real” Social Change in Dove's Campaign for Real Beauty (PDF Download Available)

Branding “Real” Social Change in Dove's Campaign for Real Beauty (PDF Download Available)


ResearchGate

Official Full-Text Paper (PDF): Branding “Real” Social Change in Dove's Campaign for Real Beauty

5 of Our All Time Favorite Social Media Campaigns | JumpCrew

5 of Our All Time Favorite Social Media Campaigns | JumpCrew


JumpCrew

Social media is huge. With over 2 billion people on Facebook and 700 million on Instagram, the marketing potential is endless. Brands are taking advantage of this frenzy and using...

Amazon signs deal for NYC advertising office

by @ Marketing Dive - Latest News

The e-commerce giant has leased space in Five Manhattan West for its advertising division, along with teams for marketing, product design and engineering.

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time


Business Insider

Details on the media plan behind it.

Microsoft’s U-Turn on Axing MS Paint after Internet Outcry

by Tom @ Appnova

Yesterday, Microsoft announced that its pioneering graphics program MS Paint would no longer be included in future versions of Windows. Due to Paint’s simplicity and ease of use, it garnered a worldwide fan base, many of whom took to social media to lament the fate of one of the most iconic computer programs ever created. …

The post Microsoft’s U-Turn on Axing MS Paint after Internet Outcry appeared first on Appnova.

Final Pitch Presentation: Level One Bar & Arcade

by ar223612 @ Ohio University Strategic Social Media

In order to celebrate Level One Bar & Arcade’s one year anniversary, we plan on executing a multi-step social media marketing campaign throughout the three months leading up to the celebration (mid September 2016). Starting in June, we intend to slowly roll out announcements for the weekend-long celebration across existing Level One social media accounts. […]

Who Dominated the Emmys Discussion on Social Media?

by Benjamin Waldron @ Sprinklr

Stephen. Stranger Things. Sean? As usual, the Emmy Awards offered its signature mix of glamour and mild controversy. Fortunately for connected viewers, the accompanying social media conversation was as binge-worthy as the night’s big winners. Using Sprinklr Social Listening, we collected data that shows who – and what – drove last night’s digital conversation about […]

The post Who Dominated the Emmys Discussion on Social Media? appeared first on Sprinklr.

The Best of Global Digital Marketing in Dhaka, Bangladesh

by Best Marketing @ Best Marketing

26th September 2016

How Law Firms Are Successfully Finding New Clients with Digital Marketing Plans

by Katie Rogers @ JumpCrew

Law firms and partners are using effective modern marketing plans and strategies to increase business with new clients.   The days of only finding new clients for your law firm by...

The post How Law Firms Are Successfully Finding New Clients with Digital Marketing Plans appeared first on JumpCrew.

How to Brilliantly Craft Your Next Social Media Campaign

How to Brilliantly Craft Your Next Social Media Campaign


Sprout Social

Planning your next social media campaign involves tracking and benchmarking data to improve. Learn how to brilliantly start your campaign here.

Almost three in four global marketers still unaware of full GDPR implications

by Sarah Vizard @ Marketing Week

The new European data laws are set to come into effect in just nine months time but one in four marketers are still only in the planning stage of ensuring compliance.

The post Almost three in four global marketers still unaware of full GDPR implications appeared first on Marketing Week.

Robin Bonn: Don’t miss out as agencies finally toughen-up

by Robin Bonn @ Marketing Week

Smart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.

The post Robin Bonn: Don’t miss out as agencies finally toughen-up appeared first on Marketing Week.

4 Ways to Improve Your App’s SEO

by The Young Entrepreneur Council @ Thought Reach

By Andrew Sosa At my company, we are often asked for ways to improve an app’s ranking in the app store in order increase downloads. The truth is that there are two ways to gain a user base: a strong marketing strategy, and optimizing your app for search (i.e., App Store SEO). The first includes […]

The post 4 Ways to Improve Your App’s SEO first appeared on Thought Reach.

Commentaires sur Pampers Village, an online community for parents par Les femmes consomment différemment durant leur grossesse | Womenology - Gender marketing lab

by Les femmes consomment différemment durant leur grossesse | Womenology - Gender marketing lab @ Commentaires pour Womenology

[...] Pampers a, précisément pour cette raison, créé son propre site à destination des mères, Pampers Village : il propose des contenus pratiques et des espaces de discussion, à la manière d’une [...]

Study: H&M, Topshop and Forever 21 dominate fast-fashion social engagement

by @ Marketing Dive - Latest News

The most successful retailers drive a lot of engagement from relatively few posts. 

Why Every Clothing Store Needs a Website

by Sharon Freeman @ Thought Reach

How many hours do you spend online? Playing games, doing research, never getting enough of social networks, emailing or just surfing aimlessly? What about online shopping? If you haven’t spent some time browsing online, you’re missing out on a brand new shopping experience. Statistics and Trends Retail sales in the offline world are slowly edging […]

The post Why Every Clothing Store Needs a Website first appeared on Thought Reach.

Stop Saying Thank You on Social Media and Say Something Meaningful!

by Ian Anderson Gray @ Thought Reach

  Do you find yourself saying thanks a lot on social media? Ever thought WHY you do that? In this article I am going to tell you to stop thanking people. Have I gone mad? I’ll tell you why… I’ve been blogging for over two years now and it’s encouraging to see a lot of […]

The post Stop Saying Thank You on Social Media and Say Something Meaningful! first appeared on Thought Reach.

“If brands do decide to address gays, they don’t include lesbians”

by aufeminin @ Womenology

A meeting with Amandine Miguel, spokesperson for Inter LGBT, head of Lesbian Visibility What do you think of gay marketing (brands who particularly target the homosexual community)? Firstly, it is wrong to think that the “gay marketing” label includes all …

Continuer la lecture

The post “If brands do decide to address gays, they don’t include lesbians” appeared first on Womenology.

Dove reaffirms commitment to Real Beauty for 60th anniversary

Dove reaffirms commitment to Real Beauty for 60th anniversary


Marketing Interactive

The campaign features 32 real women across ages and nationalities to show a diverse range of beauty.

3 CPG Brands Hitting the Right Content Strategy Notes

3 CPG Brands Hitting the Right Content Strategy Notes


Spredfast

Learn how to boost your social content strategy from best-in-class brands like Dove, Naked Juice, and Pampers.

How Brands Can Approach Live Streaming

by Angela Suresh @ Sprinklr

We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories and Facebook Live, everyone has the ability to live stream what they’re doing – inane or otherwise – and beam it across their social networks. It’s a game changer for social users, and, as is often the case, it’s becoming a game […]

The post How Brands Can Approach Live Streaming appeared first on Sprinklr.

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

Is Your Business Losing Money As A Result Of Stress?

by Matthew Zajechowski @ Thought Reach

Stress has been known to cause health problems.  Most people realize that stress can have a negative affect on both their productivity at work along with mood while working.  But most don’t realize that stress can cost small businesses large amounts of money and have a negative effect on your company’s bottom line.  Each year […]

The post Is Your Business Losing Money As A Result Of Stress? first appeared on Thought Reach.

Connecting the Dots between Content and Commerce

by Kate Fairman @ Appnova

Content and commerce: the power couple of the moment. It’s difficult to go more than minutes without someone reminding you of the importance of strong, engaging online content in winning the respect of your customers. And, sure, they’re right: an inspired visitor is more likely to become a loyal shopper. But really there’s no guarantee …

The post Connecting the Dots between Content and Commerce appeared first on Appnova.

How Cancer Research UK is preparing for GDPR

by Sarah Vizard @ Marketing Week

In the first of a new series on how marketers are approaching the new EU data regulations, we talk to Cancer Research UK about its preparations and the opportunities around GDPR.

The post How Cancer Research UK is preparing for GDPR appeared first on Marketing Week.

The 7 Undeniable Benefits of Social Media Monitoring for Brands

by Alex York @ Sprout Social

Your customers have a voice and more likely than not, they’re trying to communicate with you via social media. Handling all the individual messages Read more...

This post The 7 Undeniable Benefits of Social Media Monitoring for Brands originally appeared on Sprout Social.

Branded Content Is The Future Of Video Marketing. Here’s How To Make It Work For Your Company.

by Lexi Merritt @ Digital Brew

Is there anything in the world more addicting than recipe videos? You know the type. An overhead shot, with hands […]

The post Branded Content Is The Future Of Video Marketing. Here’s How To Make It Work For Your Company. appeared first on Digital Brew.

New Video: 3 Causes of Marketing Colony Collapse

by Lisa Nirell @ EnergizeGrowth

You may have heard about Bee Colony Collapse, which has generated great concern among noted scientists. The catalysts for the precipitous decline in bee colonies are unknown, and there is much debate about the cause.. Here in Virginia, hive populations have dropped by two-thirds since 1970. The potential impact on our ecosystem and food supply is devastating. Although […]

The post New Video: 3 Causes of Marketing Colony Collapse appeared first on EnergizeGrowth.

Dove Ads | Digital Marketing & Social Media Campaigns

Dove Ads | Digital Marketing & Social Media Campaigns


Digital Agency Network

Featuring creative Dove ads, inspiring Dove digital marketing campaigns, social media marketing campaigns, Dove commercials and hot news.

Dove Wants Women to Redefine Beauty

Dove Wants Women to Redefine Beauty


Motto

They want you to #RaisetheBeautyBar

5 Digital Invitation Etiquette Tips for Small Businesses

by Nate Goodman @ Thought Reach

Digital invitations have become popular in the business world. If you create a business event to expand your network, you can send digital invitations instead of printed cards. Digital invitations have various benefits that include low costs and convenience. You can reach all your guests with a few clicks and wait for reservations. However, your […]

The post 5 Digital Invitation Etiquette Tips for Small Businesses first appeared on Thought Reach.

Viral Review: No7 Proves They’re ‘Ready For Anything’

by Jamie Fraser @ Unruly

This article originally appeared in Campaign You wouldn’t normally expect a make-up advert to be action-packed but Boots’ latest offering is no run-of-the-mill cosmetics spot. Drawing on influences from Westerns to art films, the brand’s latest spot tracks a course towards a much more memorable kind of marketing, starting with a rather unusual cameo from...

Read More

The post Viral Review: No7 Proves They’re ‘Ready For Anything’ appeared first on Unruly.

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

Ricky Chanana Appointed Unruly Managing Director ANZ

by Alistair Griffiths @ Unruly

Mr Chanana to drive the News Corp company’s programmatic growth, unique data set, premium media offering and emotional intelligence solutions SYDNEY, MELBOURNE – Tuesday, September 12, 2017 – News Corp-owned video ad tech company Unruly today announces it has appointed Ricky Chanana as its new ANZ MD. Chanana, who is currently Maxus Australia’s National Head...

Read More

The post Ricky Chanana Appointed Unruly Managing Director ANZ appeared first on Unruly.

Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now

by Jamie Fraser @ Unruly

Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them in this handy list so you can catch up before the weekend. Among the big hitters, we have Apple with an energetic push for its latest smartwatch. The spot features a skateboarder-cum-gymnast dancing...

Read More

The post Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now appeared first on Unruly.

How to Get Verified on Twitter in 5 Simple Steps

by Maddy Osman @ Sprout Social

One of the highest forms of social media currency is a verification logo on top networks like Instagram and Twitter. Though both are governed Read more...

This post How to Get Verified on Twitter in 5 Simple Steps originally appeared on Sprout Social.

#dmexco2017: Watch Unruly’s Home Comforts Give Delegates A Glimpse Of The Future

by David Waterhouse @ Unruly

There was no place like Home at #dmexco2017. We transported our Future Home – designed to help marketers use the next generation of technology to meaningfully engage people in the connected home – from our London HQ to the two-day conference in Cologne, Germany, last week. And it proved a real hit with delegates, eager to...

Read More

The post #dmexco2017: Watch Unruly’s Home Comforts Give Delegates A Glimpse Of The Future appeared first on Unruly.

Thomas Barta: Marketers must stop being digitally naïve

by Thomas Barta @ Marketing Week

The label 'digital' makes marketers throw all leadership rules overboard. They shouldn’t.

The post Thomas Barta: Marketers must stop being digitally naïve appeared first on Marketing Week.

Dove Real Beauty Sketches Is Most Viewed Ad Of All Time

Dove Real Beauty Sketches Is Most Viewed Ad Of All Time


Unruly

Dove Real Beauty Sketches Becomes The Most Viewed Online Video Ad Of All Time

Best Cause Marketing Examples | Successful Campaigns

Best Cause Marketing Examples | Successful Campaigns


CauseGood

These best-in-class cause marketing examples are sure provide you the inspiration you need to launch a successful campaign of your own.

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

Nike

by Joseph Carlini @ Social Media Marketing

A company that has really come together and started to use social media effectively is Nike. While nike is already a really big name, they still have competitors and they are using Facebook very effectively to market their products. When … Continue reading

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

How To Run An Unsuccesful Mobile Email Marketing Campaign

by Matthew Zajechowski @ Thought Reach

Have you ever wondered why so many mobile email marketing campaigns fail?  Business owners are starting to realize the importance of optimizing your emails for mobile.  This is extremely important as statistics from Reachmail show that over 40% of emails are opened on a mobile device.  If business owners are not optimizing their email marketing […]

The post How To Run An Unsuccesful Mobile Email Marketing Campaign first appeared on Thought Reach.

Why Did Snapchat Turn Down Facebook’s $3 Billion Offer?

by Steve Bronson @ Thought Reach

Much of the financial and tech community was shocked late last year when Snapchat, a newer app designed to allow users to send pictures to their friends that are immediately destroyed, turned down an acquisition offer from Facebook for $3 billion. What could cause Snapchat and its CEO to make such a decision? How is […]

The post Why Did Snapchat Turn Down Facebook’s $3 Billion Offer? first appeared on Thought Reach.

Why is the ROI of Social Media Still So Elusive?

by Angela Suresh @ Sprinklr

Social media has been around for more than a decade, yet it remains difficult to understand the real return on investment (ROI) of harnessing today’s many social channels. That’s not because the formula for ROI is confusing – the simple way to think about it is (Earnings – Costs) x 100 / Costs – but […]

The post Why is the ROI of Social Media Still So Elusive? appeared first on Sprinklr.

How Rolex Maintains Its Status as One of the Most Valuable Brands in the World

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

Rolex has a lot of history. Its watches and timepieces have been worn by the most influential icons in the world. Its been a constant companion of  world leaders, celebrities and influencers. So, it’s always been associated with status and prestige. But how has the luxury brand maintained its place at the top, for more […]

The post How Rolex Maintains Its Status as One of the Most Valuable Brands in the World appeared first on Word-of-Mouth and Referral Marketing Blog.

Amazon reveals how it thinks about advertising

by Sarah Vizard @ Marketing Week

The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not just as a sales tool.

The post Amazon reveals how it thinks about advertising appeared first on Marketing Week.

Four Things to Do BEFORE Implementing Social Media Management Software

by Mauro Nissan @ Sprinklr

Today, 85% of retailers consider social technology to be among the most critical investments in the journey towards digital transformation. Enabling your company to use social solutions, however, is often easier said than done. Social deployment – the process of implementing social media management technologies to manage a company’s social presence and activity – is […]

The post Four Things to Do BEFORE Implementing Social Media Management Software appeared first on Sprinklr.

Marketing To Generation Z? New Studies Prove YouTube Is Key

by Lexi Merritt @ Digital Brew

As those born between the years of 1995-2012 quickly become the fastest growing consumer age group in America, plenty of […]

The post Marketing To Generation Z? New Studies Prove YouTube Is Key appeared first on Digital Brew.

Best Content Marketing Infographics

by IZEA @ IZEA

Infographics are the second most popular content marketing approach. The 2017 State of the Creator Economy (SOCE) study revealed that 49 percent of US content marketers used infographics as some...

The post Best Content Marketing Infographics appeared first on IZEA.

Under Armour

by Anne Smith @ Social Media Marketing

Cross discipline social media teams are very crucial because they can promote your brand and service clients.  It’s important to establish a team and work together in social media.  Majority of Under Armour’s success is because they spend time learning how their … Continue reading

American Airlines deploys London taxis to deliver real-time mobile ads

by @ Mobile Marketer - Latest News

Classic black cabs equipped with geofencing tech are raising awareness for the airline's 16 daily flights from London to New York.  

Dove: Body confidence campaigns prove our authenticity

Dove: Body confidence campaigns prove our authenticity


Marketing Week

Dove says it “walks the talk” when it comes to its body confidence campaigns, as it launches a toolkit to tackle body image anxiety among children.

Real Beauty Brings Real Results for Dove’s Marketing Campaign

Real Beauty Brings Real Results for Dove’s Marketing Campaign


Ohio University Strategic Social Media

by Lauren Coulson Reed When it comes to marketing campaigns, it’s not always about what you do, as it is how you do it. Dove’s “Real Beauty Sketches” campaign became successful by targeting women’s…

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall


Inc.com

Acceptance is one thing. Asking women to visually categorize their bodies is quite another.

How to Keep Your Startup Customers Smiling

by The Young Entrepreneur Council @ Thought Reach

By Aaron Schwartz At a startup – and arguably at a large company too – there is nothing more valuable than happy customers. They become evangelists of your brand and an extension of your marketing team, referring friends and family. But more important than that is the significant negative impact of a dissatisfied person. An […]

The post How to Keep Your Startup Customers Smiling first appeared on Thought Reach.

The Best of Global Digital Marketing in Mumbai, India

by Best Marketing @ Best Marketing

18th October 2016

Facebook, Uber, Evans Cycles: Everything that matters this morning

by Marketing Week Reporters @ Marketing Week

Our round-up of all the marketing news this morning.

The post Facebook, Uber, Evans Cycles: Everything that matters this morning appeared first on Marketing Week.

Innovation must create an original and special relationship by being closer to the women

by aufeminin @ Womenology

Meet Dr. Marcel Saucet, Marketing, associate professor and researcher at the University of San Diego. He heads LCAconseil.net laboratory, expert advice in marketing innovation. What do you think are the most promising innovations aimed at women sectors? Cosmetics: During the …

Continuer la lecture

The post Innovation must create an original and special relationship by being closer to the women appeared first on Womenology.

Brothers Drake #EntertainWithMEAD

by jillianbarcia @ Ohio University Strategic Social Media

Through our Social Media Campaign Proposal, the primary goal is to increase the bond between Brothers Drake Meadery and the community, as well as the consumers around them. Brothers Drake Meadery cares about the community in Columbus, and wants to give back to them the freshest mead made from locally grown ingredients. With hopes of […]

5 Healthcare Marketing Strategies & Tips That Will Move the Needle

by Blair Roberts @ JumpCrew

Coming from a background in healthcare, I understand the circumstances that can overrule the urgency of marketing strategy success. Sometimes the biggest hurdle is simple “Where do I start?” A...

The post 5 Healthcare Marketing Strategies & Tips That Will Move the Needle appeared first on JumpCrew.

Dove takes its 'Real Beauty' marketing drive to India

Dove takes its 'Real Beauty' marketing drive to India


CosmeticsDesign-Asia.com

Skin care brand Dove has enjoyed strong success over the years for its ‘Real Beauty’ marketing, and is now pushing focus on this campaign within India.

How marketers are stepping up to take control of media

by Thomas Hobbs @ Marketing Week

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

Evolution of the Dove “Real Beauty” Campaign

Evolution of the Dove “Real Beauty” Campaign


The Emily Program Foundation

By Awazi, a Foundation volunteer The Dove “Real Beauty” Campaign launched in 2004, and started as a “global conversation” to find the definition of beauty and what it means to people who identify a…

#SproutChat Recap: Social Recruiting for Higher Education

by Vera Flores @ Sprout Social

Ask any college student about social media, they’ll tell you that it’s an integral part of their school experience, both on and off campus. Read more...

This post #SproutChat Recap: Social Recruiting for Higher Education originally appeared on Sprout Social.

Simple Ways to Boost Your Internet Marketing Results

by Nate Goodman @ Thought Reach

In a previous post, we explained why your small business website probably needs to be improved, and as you know, there are numerous reasons why your website is not getting the kind of attention and engagement you are aiming for. There are also ways to solve the issues you might be having, many of which […]

The post Simple Ways to Boost Your Internet Marketing Results first appeared on Thought Reach.

Fine Vines: Atlanta CMO Annual Social Highlights

by Lisa Nirell @ EnergizeGrowth

What do you get when you blend fun conversation, carefully selected wine pairings, and Balinese cuisine? A recipe for a highly memorable Atlanta CMO Annual Social! We celebrated our first year with our Marketing Leaders of Atlanta charter members. CMOs from QASymphony, Innovergent, Walker & Dunlop, iHealth Innovations, and others participated. Many joined me in sipping some […]

The post Fine Vines: Atlanta CMO Annual Social Highlights appeared first on EnergizeGrowth.

Tips for Small Businesses – How to Build a Real Mobility Strategy

by Maya Berry @ Thought Reach

Modern technology can be a hurdle for many small business owners. There are so many buzzwords and it can all be pretty confusing. There are still small business owners who don’t have any kind of web presence at all, so getting involved in mobile is still a big leap. Things like social media, online reputation […]

The post Tips for Small Businesses – How to Build a Real Mobility Strategy first appeared on Thought Reach.

3 Deadly SEO Myths

by Blair Roberts @ JumpCrew

It’s 2017. Search engine optimization (SEO) should be significant in your overall digital marketing strategy. So, how do you rank high in world of the search engines? A starting point...

The post 3 Deadly SEO Myths appeared first on JumpCrew.

Commentaires sur Gender Marketing Encounters: Caroline Lamprecht par Julie Roger-Carel

by Julie Roger-Carel @ Commentaires pour Womenology

Quand on parle d'achat online, sur le mobile, l'intégration de la réalité augmentée devrait donner un réel élan aux ventes: la possibilité en quelques secondes d'essayer mon rouge à lèvre virtuellement...parfait!, et encore mieux, je partage mon 'portrait' et je demande l'avis de mes Fans!. Bref, bel avenir pour le maquillage 'online'.

Things You Should Know When Creating Corporate Signage

by Sita Cole @ Thought Reach

An essential investment, corporate signage is part of a business’s long-term marketing and branding solutions.  Quality signage must be built for endurance but its design must promote the business brand effectively.  When designing and creating corporate signage, take time to consider various aspects of its creation and installation.  Keep the following considerations in mind when […]

The post Things You Should Know When Creating Corporate Signage first appeared on Thought Reach.

Tradies – How Much Real Work Time Do You Have Per Day?

by Joel Mayer @ Thought Reach

When it all boils down to it, how much production time are you dealing with during a regular work day? Do you really have 8 hour’s worth of production time available at your fingertips? For most people the answer to this question will be a “no”. In fact, surprisingly enough, most workers only end up […]

The post Tradies – How Much Real Work Time Do You Have Per Day? first appeared on Thought Reach.

The Classic Marketing Mistake Everyone Makes

by Suzanne Stock @ Thought Reach

Your marketing campaigns are only as good as the data they’re built on… It’s all just a game of numbers It’s a classic mistake, but when it comes to marketing we are so often judged on numbers…how many new leads / prospective new clients / new-business meetings / telephone calls have you made this week? […]

The post The Classic Marketing Mistake Everyone Makes first appeared on Thought Reach.

Search Engine Optimization: Is It Right For Small Business?

by Deborah Walker @ Thought Reach

If you are running a website, you would surely blow your marketing budget in one way or the other on search engine optimization. But how would you know if this kind of service would give you great benefits? Is it better to spend the money on other online or offline methods of marketing and advertising? […]

The post Search Engine Optimization: Is It Right For Small Business? first appeared on Thought Reach.

Turning Your Idea into a Thriving Business

by Sonia Allen @ Thought Reach

Any successful enterprise started off as a niggle inside someone’s head, a faint idea that then blossomed into something real and world-changing. If you’ve got a few commercial notions flitting around your brain, you may be wondering how you can turn these into something more concrete that actually results in a profit. To help you, […]

The post Turning Your Idea into a Thriving Business first appeared on Thought Reach.

15 Facts About Modern Marketing

by Chloe Basterfield @ Thought Reach

What’s really happening in modern marketing? Here are 15 facts you must know if you want the best results from your campaigns. When it comes to marketing in the digital age, knowing what works and what doesn’t can be invaluable. Here are the top 15 facts about modern marketing from Eloqua that you should apply […]

The post 15 Facts About Modern Marketing first appeared on Thought Reach.

New Research Fuels Online Ad Viewability Debate

by David Waterhouse @ Unruly

Released by Centre for Amplified Intelligence on September 14, 2017 With the advertising industry up in arms yet again around the minimum online viewability standard, renowned Australian media academic, Professor Karen Nelson-Field, University of Adelaide and her colleague, Dr Erica Riebe, have made some global waves with their latest research that challenges the status quo....

Read More

The post New Research Fuels Online Ad Viewability Debate appeared first on Unruly.

Marketoonist on PowerPoint pitches

by Tom Fishburne @ Marketing Week

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

The post Marketoonist on PowerPoint pitches appeared first on Marketing Week.

Commentaires sur « Facing the future »: the new issue of Marketing par Lho

by Lho @ Commentaires pour Womenology

Article très intéressant. Merci de nous faire partager ce type d’évènement. C'est très rafraîchissant!

The keys to online shopping for women

by aufeminin @ Womenology

« Purchasing, especially online, allows people to feel part of a large community with values at the heart of it, brand values.” These are the words of sociologist Stéphane Hugon whose doctoral research focused on “The social construction of online identity”. …

Continuer la lecture

The post The keys to online shopping for women appeared first on Womenology.

Beauty Brands Online Campaigns: Are they changing the way we define beauty? - Appnova

Beauty Brands Online Campaigns: Are they changing the way we define beauty? - Appnova


Appnova

Beauty Brands Online Campaigns - You probably know but it was Dove’s global marketing campaign that celebrated women’s natural beauty of ‘ordinary’ women...

Republicar contenido en Instagram desde el app móvil de Sprout

by Rebecca Walker @ Sprout Social

Normalmente hay un enfoque sobre cómo pueden crear contenido las marcas para conectarse mejor con su audiencia, pero ¿qué sucede cuando las marcas aprovechan Read more...

This post Republicar contenido en Instagram desde el app móvil de Sprout originally appeared on Sprout Social.

3 Ways to Immediately Improve Your Cash Flow

by Nate Goodman @ Thought Reach

By W. Michael Hsu My client Steve called me up the other day to ask, “Where’s all my money?” I did a double take, thinking he wanted me to pay him. “What do you mean?” I asked. Turns out, Steve is invoice rich, but cash poor — he has plenty of business (invoices going out […]

The post 3 Ways to Immediately Improve Your Cash Flow first appeared on Thought Reach.

Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel

by Sarah Vizard @ Marketing Week

Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.

The post Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel appeared first on Marketing Week.

World of Social Media Monitoring and Analytics

by Evy Kartawinata @ Thought Reach

As we use social media to connect with others, we create a digital data trail of human interactions. When analyzed properly, this valuable data can show public opinion and consumer trends, make predictions and provide insights.  For companies properly collecting and analyzing this data, it can be key to business success. This infographic was designed to […]

The post World of Social Media Monitoring and Analytics first appeared on Thought Reach.

Twitter CEO promises overhaul of ‘clunky’ ad offering

by Sarah Vizard @ Marketing Week

Twitter's boss Jack Dorsey admits the platform hasn't done enough to differentiate its ad product or prove to advertisers that it works.

The post Twitter CEO promises overhaul of ‘clunky’ ad offering appeared first on Marketing Week.

How to Build a New Startup in 5 Strategic Steps

by The Young Entrepreneur Council @ Thought Reach

By Brendan Mangus When I walked away from my startup in late April of 2013, I had reached a major crossroads. More than two years of my life had been invested into Habidy.com, a struggling social media company. I was in a place where many entrepreneurs had been before me: zero business prospects, zero income […]

The post How to Build a New Startup in 5 Strategic Steps first appeared on Thought Reach.

BoomTown boosts revenue 20% with Facebook voice insights

by @ Mobile Marketer - Latest News

The real estate software company was able to attribute phone calls to its Facebook ads, ultimately leading to a boost in revenue and ROI. 

Types Of Customers And How Should You Treat Each Group

by Peter Davis @ Thought Reach

It’s one of the biggest misconceptions in business that new customers should be the focus of the marketing efforts. This is a good idea to some extent, but ultimately you want to direct your attention towards the loyal customers who are the ones who represent a large portion of your sales, even though they are […]

The post Types Of Customers And How Should You Treat Each Group first appeared on Thought Reach.

#FindTheTruck #FindAFriend Campaign Proposal

by jasmineskyegrillmeier @ Ohio University Strategic Social Media

By Jasmine Grillmeier, Liz Sanz, Shyann Williams The Boutique Truck is Columbus, Ohio’s first mobile fashion truck specializing in trendy and cute clothing. The truck travels around different areas of Columbus and the surrounding Ohio areas to set up shop and host parties. They have a decent social media presence currently, but their presence could […]

New Dove Campaign for Shaped Bottles Gets Backlash

New Dove Campaign for Shaped Bottles Gets Backlash


NBC 5 Dallas-Fort Worth

Dove debuted six body wash bottles in different shapes and sizes as part of the company's latest campaign to celebrate women and their bodies.But rather than celebrate the campaign, social media handed Dove a...

How To Launch A Local Video Marketing Campaign (Ft. 30+ Content Ideas!)

by Lexi Merritt @ Digital Brew

When own or work for a local business, you know it can be difficult to pull in new customers. While […]

The post How To Launch A Local Video Marketing Campaign (Ft. 30+ Content Ideas!) appeared first on Digital Brew.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

IZEAx Product Update 2.13: Campaign Dashboard Improvements

by IZEA @ IZEA

Here at IZEA, we’re always pushing code. And now the Campaign Dashboard is faster than ever. With a few minor tweaks, we’ve been able to greatly enhance the software dashboard’s...

The post IZEAx Product Update 2.13: Campaign Dashboard Improvements appeared first on IZEA.

How L’Oréal Became a Top Global Beauty Brand

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top? In part, through innovations in technology, beauty and advertising. 1. Makeup.com – publishes great articles and social media posts A quick look at L’Oréal’s Makeup.com reveals beauty […]

The post How L’Oréal Became a Top Global Beauty Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

Social Media Best Practices for Small Business Owners

by irisk @ Thought Reach

If you are running a small business, chances are that by now you have heard about the potential benefits of social media activity as a way to get some low cost online exposure. While what you’ve heard is definitely true, a lot of people seem to think that it’s enough to make a Facebook profile […]

The post Social Media Best Practices for Small Business Owners first appeared on Thought Reach.

7 SFW Examples Of How Pornhub Generates Word-Of-Mouth

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Marketers have long embraced the adage “Sex Sells” but only very recently have they had to ponder what “Sells Sex”. The most difficult question here is… how do you get people talking about porn? Despite its gradual ascension from taboo into the mainstream, porn isn’t something most people talk about having lunch with the in-laws […]

The post 7 SFW Examples Of How Pornhub Generates Word-Of-Mouth appeared first on Word-of-Mouth and Referral Marketing Blog.

Video: Susan Weber Receives First Annual “CMO Beacon Award”

by Lisa Nirell @ EnergizeGrowth

CMOs can often feel isolated and overwhelmed. And let’s be real: “going it alone” doesn’t work. That ranks high on the insanity list, along with trial and error and stoicism. Finding a peer community of like-minded professionals makes the difference between success and burnout. Yet searching for that perfect peer group can be even more daunting than the […]

The post Video: Susan Weber Receives First Annual “CMO Beacon Award” appeared first on EnergizeGrowth.

Are you on the Naughty List of Social Media?

by Harriet Beckett @ Thought Reach

THE DOS AND DON’TS OF FESTIVE SOCIAL MEDIA It’s that wonderful time of year again,  the tree is up in the office, the secret santa presents are under the tree and the festive celebrations are just about every night of the week! But now is not the time to neglect social media or start experimenting […]

The post Are you on the Naughty List of Social Media? first appeared on Thought Reach.

Report: Snap's hardware lab cuts marketing jobs after leadership change

by @ Mobile Marketer - Latest News

The lab that makes the Spectacles video-camera glasses named Mark Randall as its new head.

How To Repair Efficiency Breakdown in the Workplace

by Evy Kartawinata @ Thought Reach

As managers, do you realize that the bulk of your time may be spent on employee scheduling instead of managing your team? This is especially true if you manage a huge team of people, and if you are still engaged in manual scheduling by hand. Manual scheduling may also lead to unwanted cases of miscommuncation, […]

The post How To Repair Efficiency Breakdown in the Workplace first appeared on Thought Reach.

Next: We won’t retaliate against Amazon, we will learn from them

by Thomas Hobbs @ Marketing Week

Despite Amazon’s own-label fashion brand Find going after its core customers, Next chief executive Lord Wolfson says he won’t slip into 'terrible analogies of war'.

The post Next: We won’t retaliate against Amazon, we will learn from them appeared first on Marketing Week.

5 NFL Teams That Lead in Social Media Engagement

by Ryan O'Leary @ Sprinklr

Football. America’s Game (as of the past few decades, at least). A religious devotion for some, a lifelong dream for others – the NFL captures the hearts and minds of audiences both Stateside and worldwide. Nielsen estimates that 111.3 million people watched Super Bowl LI on Fox in February, and many questions arise from the dramatic […]

The post 5 NFL Teams That Lead in Social Media Engagement appeared first on Sprinklr.

Stereotypical TV ads ‘causing resentment’ among consumers

by Leonie Roderick @ Marketing Week

TV advertising still relies too heavily on outdated stereotypes, new research suggests.

The post Stereotypical TV ads ‘causing resentment’ among consumers appeared first on Marketing Week.

What Can Magento Commerce do for your Fashion Brand?

by Kate Fairman @ Appnova

Your customers don’t want to shop anymore, they want to experience. Particularly for fashion, lifestyle and beauty brands, the digital offering needs inspire beyond the purchase. The right platform is essential and luxury brands like Harvey Nichols, Charlotte Tilbury and Rebecca Minkoff have all turned to Magento Commerce to power their eCommerce experiences. Why Magento? …

The post What Can Magento Commerce do for your Fashion Brand? appeared first on Appnova.

How Halo Remains Relevant Over A Decade After Its Debut

by Benjamin Leong @ Word-of-Mouth and Referral Marketing Blog

How Halo 5’s advertisements smashed into the Top 1% of all iTunes tracks — 14 years after Halo first debuted Ah, Halo. The first Halo game was launched on Xbox in 2001, but the franchise is still going strong 14 years on with the 2015 release of Halo 5. Their branding was so wildly successful that as […]

The post How Halo Remains Relevant Over A Decade After Its Debut appeared first on Word-of-Mouth and Referral Marketing Blog.

The Ever Evolving Trends in Digital Marketing

by Mike Kirichenko @ Thought Reach

The world is constantly changing in a digital platform and along with it, the trend for marketing and promotion of products. To sustain, you need to be aware of the changes that are happening in digital media. While you are trying every possible means to make your product visible online, the constantly updating Google algorithms […]

The post The Ever Evolving Trends in Digital Marketing first appeared on Thought Reach.

Efficient Inventory Management With QR Codes and a Smartphone

by Alex Heiphetz @ Thought Reach

A Bit of History: QR Codes Were Created For Inventory Management It may be hard to believe now, but QR Codes were originally invented not for marketing, not so that advertisers could put them on every possible product, business cards or banner. They were invented specifically for inventory management. By the early 1990s, Toyota Company […]

The post Efficient Inventory Management With QR Codes and a Smartphone first appeared on Thought Reach.

Repost conteúdo no Instagram utilizando o app móvel do Sprout

by Rebecca Walker @ Sprout Social

Existe um foco constante em como as marcas podem criar conteúdo para melhor se conectar com seu público, mas o que dizer sobre como Read more...

This post Repost conteúdo no Instagram utilizando o app móvel do Sprout originally appeared on Sprout Social.

Updated: Fading to Modern

by rladouceur @ POSTMKTG

With the demolition of Schenectady’s Nicholaus Block, the Capital Region lost one of its last surviving examples of the 100-year old Uneeda Biscuit campaign. Though only a fragment, this “ghost sign” was one of the best preserved Uneeda examples in the country.

We thought it a good time to reprise our January 2017 rumination on weather and typography.

The post Updated: Fading to Modern appeared first on POSTMKTG.

What Do These 4 Viral Marketing Campaigns Have In Common? - Digital Brew

What Do These 4 Viral Marketing Campaigns Have In Common? - Digital Brew


Digital Brew

Viral marketing has a lot to do with luck, but there is one thing many successful viral marketing campaigns have in common. See if you can tell what it is.

How to Get the Most Computer with Your Startup Budget

by Nate Goodman @ Thought Reach

Some of the high-profile startups seem to always be flush with cash, like Uber, a company that just raised another $3.5B. They may not make any profit, but they don’t really have a budget in the way that you might think about a budget. Your startup business, on the other hand, definitely has a budget. […]

The post How to Get the Most Computer with Your Startup Budget first appeared on Thought Reach.

5 Reasons Why Facebook Ads Will Make You Successful

by Mike McMaster @ JumpCrew

Discover why Facebook Ads are so important for growing your business. Still questioning whether or not creating a Facebook advertising campaign is right for your company? Out of Facebook’s 1.6 billion...

The post 5 Reasons Why Facebook Ads Will Make You Successful appeared first on JumpCrew.

The Impact That Your Hosting Provider Can Have On Your Online Marketing

by Dana Scott @ Thought Reach

The number of considerations that you are required to make when choosing a hosting provider and type of hosting can be quite confusing and it is not nearly as simple as inquiring on bandwidth and storage space. Your choice will impact numerous areas of your site’s performance, including your online marketing efforts, and switching providers […]

The post The Impact That Your Hosting Provider Can Have On Your Online Marketing first appeared on Thought Reach.

Beyond Online Marketing: Creating a Positive In-Store Experience

by Ron Oliver @ Thought Reach

There’s a huge push for small businesses to create a positive online experience and optimize social media to bring in new customers. So many businesses are focused on just the online stuff that they forget to create a positive in-store experience for customers. This is especially true for small retail businesses where getting a customer […]

The post Beyond Online Marketing: Creating a Positive In-Store Experience first appeared on Thought Reach.

4 Effective Offline Marketing Techniques for Your Business

by Nate Goodman @ Thought Reach

A lot of emphasis is put on online marketing these days. So much emphasis is put on it infact, that it’s hard for smaller business owners to find any information on offline marketing techniques that can help to promote their business. Of course you shouldn’t choose either offline or online to promote your business; both […]

The post 4 Effective Offline Marketing Techniques for Your Business first appeared on Thought Reach.

#KeysToColumbus

by alexandriaschell @ Ohio University Strategic Social Media

Our campaign is centered on a new Twitter account, @JoinUSColumbus, and a new hashtag, #KeystoColumbus. The overarching goal of the campaign is to increase awareness of the Certified Tourism Ambassador program in Columbus, while the more specific objective is to obtain 3,000 followers on the new Twitter account. We aim to reach 3,000 followers for […]

Apple, Nike, BT Sport: The top 10 YouTube ads in August

by Leonie Roderick @ Marketing Week

The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.

The post Apple, Nike, BT Sport: The top 10 YouTube ads in August appeared first on Marketing Week.

Iconosquare

by Joseph Carlini @ Social Media Marketing

When a company is using social media to market their product, they use many different platforms. Twitter, facebook, and Instagram are three of these platforms as examples. Using these platforms effectively can really help in growing awareness about a product … Continue reading

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

Six Guru Marketing Tips for 2014

by Wesley Young @ Thought Reach

The new year has brought new possibilities to small business owners across the nation.  Technology in the 21st Century makes even the smallest budgets able to pack a punch and puts great advertising tools at our fingertips.  Now with the holidays well behind us, let’s take a look at the top 6 Guru Level Marketing […]

The post Six Guru Marketing Tips for 2014 first appeared on Thought Reach.

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence


GFluence

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.The Original Dove Real Beauty CampaignIt all started in 2003 in the UK. Remember these billboards?Source: Creativebrief.comSince then [...] Read more

Coca-Cola

by Caroline Federico @ Social Media Marketing

  One company that has achieved social media maturity is the Coca-Cola Company. Their innovative thinking has abled them to keep their traditional look, while adding a modern flare. Coca-Cola has achieved social maturity because they have worked hard to … Continue reading

The 23 Best Facebook Marketing Campaigns We Could Find

The 23 Best Facebook Marketing Campaigns We Could Find


Jeffbullas's Blog

Facebook is an integral part of any social media campaign, this post shares the best Facebook marketing campaigns in history for inspiration.

#SproutChat Recap: The Importance of Online Reviews & Reputation Management

by Vera Flores @ Sprout Social

A brand’s reputation can mean everything on the internet. Negative reviews and a poorly handled customer experiences can spiral into a public relations nightmare Read more...

This post #SproutChat Recap: The Importance of Online Reviews & Reputation Management originally appeared on Sprout Social.

Awesome Social Media Campaigns That Provided Huge ROI

by Maya Berry @ Thought Reach

More and more, world-renowned brands have started to focus on social media to reach a wider audience, expand their target market, increase their revenue, and build brand awareness. Here is a brief overview of seven campaigns that stand for their significant return on investment: 1. Old Spice Real Time Videos Given the significant drop in […]

The post Awesome Social Media Campaigns That Provided Huge ROI first appeared on Thought Reach.

3 Ways to Use Recipes in Your Marketing

by Roseanne Luth @ Brandingmag

As any marketer for food brands knows, grocery e-commerce is taking off. It was big news when Amazon recently acquired Whole Foods, a move to compete with Walmart. It marks an important shift in the grocery sector, where grocery retailers can no longer rely on either brick-and-mortar stores or e-commerce, but need both. Grocery shopping […]

Eight Mobile Marketing Tips You Don’t Want to Miss

by Sophorn Chhay @ Thought Reach

Mobile marketing is expansive, and nearly everyone has a smartphone these days. As the industry expands, so, too, will effective strategies. Right now, there are 3.469 billion mobile users, accounting for 5.1 percent of digital marketing penetration. Sound strategies breed winning goals, and 2015 has more than a few valuable tips for industry impactors. Check […]

The post Eight Mobile Marketing Tips You Don’t Want to Miss first appeared on Thought Reach.

Spredfast

by Caroline Federico @ Social Media Marketing

  There are many different social media monitoring tools that companies can have easy access to. However, throughout my research there was one tool that specifically stood out to me. This social media monitoring tool is called Spredfast. This tool is used … Continue reading

The Role of Quality Equipment In Small Business Success

by Nathan Goodman @ Thought Reach

In the information age, it is easy to think that everybody’s business is simply an electronic entity. With so much e-commerce, social media activity, and website work, it’s no wonder we get that impression. But of course, it’s not true. There are still many businesses out there that perform real services and produce tangible products. […]

The post The Role of Quality Equipment In Small Business Success first appeared on Thought Reach.

My Product Will Sell Itself, Right?

by Chris London @ Thought Reach

“My product is so good that my biggest worry is keeping up with demand.” Sound familiar? Many online entrepreneurs, believing they have an amazing product or service, set up an eCommerce website and then don’t do any marketing. Many people feel that their product or service will market itself. No matter how good the product, […]

The post My Product Will Sell Itself, Right? first appeared on Thought Reach.

Commentaires sur Gender Marketing Encounters: Marti Barletta par Colleen Faheu

by Colleen Faheu @ Commentaires pour Womenology

Hi, Marti, I always learn something from your work. This time it's not about women but about Canada! I've experience that underscores your view that "...Canada is a more forward-thinking market than the US. Big companies like Unilever, P&G, or Ford often view the Canadian market as a good place to try new thinking." As I'm doing missionary work to establish the discipline of Audio Branding in North America, I knock on a lot of doors. Canadian marketers, however, find me and reach out to me." Hah! I think I'll make more trips to Toronto. Cheers, Colleen

Hack your commute: Don’t buy into brain training

by Michael Barnett @ Marketing Week

Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

The post Hack your commute: Don’t buy into brain training appeared first on Marketing Week.

Uber

by Shaun Verma @ Social Media Marketing

Uber is a company that drives brand identification through an interdisciplinary team. It’s a company that has absolutely captured the groundswell from ground up, and there is no better place to see this than on their social media. The integration they … Continue reading

E-mail Marketing for Small Businesses

by Fonthip Ward @ Thought Reach

E-mail marketing is an excellent tool for small businesses that are looking to reach a large group of customers. One of the benefits of e-mail marketing is that businesses are able to reach a large group of people without spending too much money. However, e-mail marketing is not without its challenges. What is E-mail Marketing? […]

The post E-mail Marketing for Small Businesses first appeared on Thought Reach.

Corona, Innocent and AEG on what it takes to launch a music festival

by Thomas Hobbs @ Marketing Week

As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.

The post Corona, Innocent and AEG on what it takes to launch a music festival appeared first on Marketing Week.

Twitter isn’t really buying Dove’s new ‘Real Beauty Bottles’ campaign

Twitter isn’t really buying Dove’s new ‘Real Beauty Bottles’ campaign


CW33 NewsFix

PRINCETON, NJ -- If companies ever wonder whether their next big marketing campaign will be a hit or miss, they should just consult social media.Dove is no different. The brand has just launched their new 'Real Beauty Bottles,' where they've matched your body type with a kind of body wash.In social media fashion, people have come clean about it-- turning it into a hilarious soap opera!

Dove’s #BeautyStory Collects User-Generated Content - IZEA

Dove’s #BeautyStory Collects User-Generated Content - IZEA


IZEA

Have you run a photo submission contest on Facebook, or collected brand-inspired stories from your customers on Twitter? If so, you’ve conducted a social media campaign that collects user-generated content....

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

The Evolution of Public Relations

by The Young Entrepreneur Council @ Thought Reach

By Beth Monaghan The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. I entered PR in 1997. The dot.com bubble was fat, as we ignored our collective common sense in the wake of skyrocketing IPOs and lovable sock puppets, which turned out of course, to be unprofitable. […]

The post The Evolution of Public Relations first appeared on Thought Reach.

Here’s How Real-Time Billing Can Revolutionise Your Business

by Nate Goodman @ Thought Reach

As technology evolves, businesses are constantly looking for ways to streamline many of their key functions such as sales, accounts payable, supply chain management, IT and so on. For many firms, one such way to make life easier both for themselves and their customers is to introduce real-time billing. There are many benefits to real-time […]

The post Here’s How Real-Time Billing Can Revolutionise Your Business first appeared on Thought Reach.

3 Tips for Getting Your Direct Mail Marketing Letters Read

by The Young Entrepreneur Council @ Thought Reach

By Charles Gaudet Although the Internet has drastically changed the face of marketing, savvy business owners can still reach prospects and generate sales through direct mail marketing. In many cases, we’re seeing direct mail marketing as more effective than email or banner ad marketing because there is less competition. Instead of competing with a hundred […]

The post 3 Tips for Getting Your Direct Mail Marketing Letters Read first appeared on Thought Reach.

Apple gambles on premium iPhone X but should its rivals be worried?

by Thomas Hobbs @ Marketing Week

The launch of the $999 iPhone X has been labeled a PR success, but is it really the 'biggest leap' since the original iPhone?

The post Apple gambles on premium iPhone X but should its rivals be worried? appeared first on Marketing Week.

15 ad campaigns that made marketing history

15 ad campaigns that made marketing history


Typeform blog

Whether it’s down to a heartfelt message, a canny script, or clever branding, 15 marketing professionals share the one campaign they'll never forget.

Why You Should Use Facebook for Business

by Nate Goodman @ Thought Reach

When Facebook first launched, it was created to enable people to communicate with their social network easily. Originating at a college and then being rolled out worldwide, founder Zuckerberg probably had a good idea that there would be plenty of financial opportunities if it succeeded, yet even he couldn’t have dreamt it could have achieved […]

The post Why You Should Use Facebook for Business first appeared on Thought Reach.

5 Reasons Your Business Needs Credit

by Kelly Gregorio @ Thought Reach

In a perfect world every small business owner would have a plump savings account to get them though the tough times.  However in reality, the ebb and flow of cash may require you to have some credit on hand.  Read on to discover five ways in which your business needs available credit (and tips on […]

The post 5 Reasons Your Business Needs Credit first appeared on Thought Reach.

A Productive Day in the Life of a Social Media Marketer [INFOGRAPHIC]

by Ian Anderson Gray @ Thought Reach

By Ian Anderson Gray Are you snowed under with work? Are you not feeling very productive? Would you like achieve much more in your social media marketing? I wanted to share with you a great infographic from the wonderful Ian Cleary on his website, RazorSocial. I met Ian at the Cardiff OiConf earlier this year (2013) and […]

The post A Productive Day in the Life of a Social Media Marketer [INFOGRAPHIC] first appeared on Thought Reach.

How the World’s Best Companies Build Good Reputation

by Joel Mayer @ Thought Reach

What do Microsoft, the Walt Disney Company, Google, and BMW have in common? Aside from being monoliths of civilisation as we know it, these companies look clean in terms of their CSR (corporate social responsibility) reputation. All of them tied for first place in Reputation Institute’s latest Global CSR RepTrack 100, a ranking of the […]

The post How the World’s Best Companies Build Good Reputation first appeared on Thought Reach.

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

Always Think Twice Before Clicking Those Links

by Pamela Hudson @ Thought Reach

Many of the younger generation do not even remember life before email. This is quite an amazing thought. My son cannot even comprehend the fact that I actually had to physically write to people with a paper and pen and then post it! But I have come to realise that we have become so used […]

The post Always Think Twice Before Clicking Those Links first appeared on Thought Reach.

Good Campaign of the Week: Vice “Safe Sesh”

by D&AD @ Brandingmag

If there is anything that history has taught us, it’s that people will invariably do whatever they damn well please, with very little regard for consequence. So, when we’re talking about illegal substances, the ever so tiny matter of them being illegal is exactly that – ever so tiny. As long as they are readily […]

Drafting An Event Marketing Plan? Here’s How To Include Video, Step-By-Step

by Lexi Merritt @ Digital Brew

Conferences, live-streams, karaoke parties — you name it. If it’s an event that you’re using to generate leads or turn a […]

The post Drafting An Event Marketing Plan? Here’s How To Include Video, Step-By-Step appeared first on Digital Brew.

Dove Social Media Analysis Summary

Dove Social Media Analysis Summary


Her Marketing Blog

As some of you may know, I’m taking a social media marketing course this semester, which is why this blog was started in the first place. Most recently, as mentioned on Twitter, our class ass…

Dove: the perfect success story in advertising

by aufeminin @ Womenology

In 2004 Dove launched a ground breaking worldwide advertising campaign in the beauty industry. The brand created a new way to address their public which aimed to be “real” by getting rid of the complexes that beauty product consumers suffer from. …

Continuer la lecture

The post Dove: the perfect success story in advertising appeared first on Womenology.

L’Oréal: a success story in international marketing to women

by aufeminin @ Womenology

Established in 130 countries across five continents, L’Oréal group’s international success represents an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation? How has the group won over women around the …

Continuer la lecture

The post L’Oréal: a success story in international marketing to women appeared first on Womenology.

Why do brands need media muses?

by aufeminin @ Womenology

“In reality, women are more ‘real,’ and not as perfect as Adriana Karembeu. People need reality, they need truth.” These are the words of Nicolas Chomette, head of Black & Gold, a design and strategy company. He adds, “Sometimes we …

Continuer la lecture

The post Why do brands need media muses? appeared first on Womenology.

24 Questions to Clear Innovation Clutter

by Lisa Nirell @ EnergizeGrowth

What contributes to marketing overwhelm (other than the 7,000 products on the martech chart)? Overstuffed calendars. They create marketing innovation clutter, which hampers growth and competitive relevance. How crowded is your calendar? Among our CMO communities, the predominant cause of marketing innovation resistance is self-inflicted overwhelm. It’s insidious. I have found that it’s usually triggered […]

The post 24 Questions to Clear Innovation Clutter appeared first on EnergizeGrowth.

How PR Can Help Itself by Helping the Media Get Past its Current Troubles

by William Comcowich @ glean.info

The news media face turmoil and an uncertain, anxious future. The public’s trust in the media is at an all-time low. Publications continue to struggle financially with reduced subscriptions and less advertising – resulting in layoffs of journalists and fewer published stories. While online news sites are gaining subscriptions, few people are willing to pay […]

The post How PR Can Help Itself by Helping the Media Get Past its Current Troubles appeared first on glean.info.

How Can a Small Business Benefit From a Consultant?

by Charlie Smith @ Thought Reach

Small business owners don’t have time to wait for flat sales to start growing again. If they don’t take action immediately, it could be the end of their company. For those who own a small business, what can business consultants do to help you get out of your rut and start making money again? Find […]

The post How Can a Small Business Benefit From a Consultant? first appeared on Thought Reach.

Company will pay your down payment on a new house – but there’s a catch

Company will pay your down payment on a new house – but there’s a catch

by Jennifer Shrum @ CW33 NewsFix

SEATTLE — A new startup is willing to spot you up to $50,000 for a down payment on a house — provided you’re cool with a string of strangers coming into your new home for the first few years. KING 5 reports Loftium launched Monday in Seattle. It was started by 29-year-old Yifan Zhang after she realized she could cover the mortgage on her new townhouse by renting out the spare bedroom on Airbnb, according to the New York Times. […]

Using Mobile Marketing to Promote Your Service

by Nate Goodman @ Thought Reach

Marketing is defined as: The process or technique of promoting, selling, and distributing a product or service (Merriam-Webster) Mobile marketing is further defined as: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through and with any mobile device or network. […]

The post Using Mobile Marketing to Promote Your Service first appeared on Thought Reach.

The Best of Global Digital Marketing in Kuala Lumpur, Malaysia

by Best Marketing @ Best Marketing

19th July 2016 In cooperation with Adoi Magazine More information coming soon!

How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

The story started simple. It started with a request from Dave: “Yo SQ, let’s try to figure out if we could get traffic from LinkedIn back to the blog.” This one question led me down the rabbit hole of LinkedIn marketing — and in turn figuring out how to go viral, get traffic and build a brand. […]

The post How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros appeared first on Word-of-Mouth and Referral Marketing Blog.

A Marketing Manager’s New Year Resolutions

by Harriet Beckett @ Thought Reach

We all have those annual promises we make to ourselves that inevitably get broken. This year, why not apply these age old New Years Resolutions to your Digital Media Strategy  instead and reap the rewards (whilst still being able to eat chocolate!) 1. Get organised With the holidays behind you now is the time to […]

The post A Marketing Manager’s New Year Resolutions first appeared on Thought Reach.

The Best of Global Digital Marketing in Istanbul, Turkey

by Best Marketing @ Best Marketing

4th May 2016 In cooperation with IAB Turkey

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

Why Hashtags Are Beneficial to Your Business

by Katie Rogers @ JumpCrew

Discover How Hashtags Can Take Your Social Marketing and Business To The Next Level Are you looking to boost your social media presence and your overall sales? Do you include...

The post Why Hashtags Are Beneficial to Your Business appeared first on JumpCrew.

Repost Instagram Content Using Sprout’s Mobile App

by Rebecca Walker @ Sprout Social

There’s often a focus on how brands can create content to better connect with their audience, but what about how brands can leverage content Read more...

This post Repost Instagram Content Using Sprout’s Mobile App originally appeared on Sprout Social.

Should You Let Employees Use Social Media During Business Hours?

by Simon Morray @ Thought Reach

Social media is nearly inescapable. Along with the big players such as Facebook, Twitter and LinkedIn, niche social media sits such as Instagram and Snapchat are making inroads.  In many cases, workers access social media on the job. As late as 2009, more than half of the companies in the United States banned their employees […]

The post Should You Let Employees Use Social Media During Business Hours? first appeared on Thought Reach.

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates


JS Daw & Associates

By Isobel Chiang They say necessity is the mother of invention (humans required a more efficient mode of locomotion, so... Read more »

4 Powerful Benefits Of A Product Explainer Video

by Lexi Merritt @ Digital Brew

When you’re in the business of selling products online, you’re constantly exploring new marketing tactics to get your product in front […]

The post 4 Powerful Benefits Of A Product Explainer Video appeared first on Digital Brew.

3 Reasons You Should Continue to Use Email Marketing

by The Young Entrepreneur Council @ Thought Reach

By Phil Frost There have been rumors that email marketing is dead — or at least dying — for quite some time now. Should businesses invest time and energy into email marketing, or is it following the Yellow Pages to near extinction? My prediction is that email is not going anywhere. It’s neither dead nor […]

The post 3 Reasons You Should Continue to Use Email Marketing first appeared on Thought Reach.

IZEA Brings Augmented Reality Product Placement
 to Influencer Marketing

by IZEA @ IZEA

Company launches first Augmented Sponsorship™ campaign with CORT ORLANDO, FL (September 21, 2017) – IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential...

The post IZEA Brings Augmented Reality Product Placement
 to Influencer Marketing appeared first on IZEA.

Social Media: When Communication Becomes Entertainment

by Kent Brown @ Thought Reach

More and more people use the internet as their source of entertainment, instead of watching TV programs and movies.  Many of them now use social media not just for sharing of information and a platform for communication, but they have found a great advantage from it for entertainment purposes. Facebook for instance, as one of […]

The post Social Media: When Communication Becomes Entertainment first appeared on Thought Reach.

Coke's new athlete ambassador isn't a real person

by @ Marketing Dive - Latest News

Instead, the brand is sponsoring an in-game character for "FIFA 18," which helped it recreate an iconic TV spot. 

Whole Foods

by Sara Analoui @ Social Media Marketing

               As a company, Whole Foods as wholly embraced social media at all levels of their company. Whole Food’s main Twitter account has 1.3 million followers . In addition to this main account, hundreds of independent whole food locations have … Continue reading

The Need of Technology for Online Business Blog

by James Edwards @ Thought Reach

  Smart phones have become a large a part of people’s lives and are used for nearly any task you could imagine. Your phone has long moved beyond the requirement to make a phone call or send a text message. But smart phones are now used for social networking, e-mailing, net browsing and even making […]

The post The Need of Technology for Online Business Blog first appeared on Thought Reach.

Incorporating Renewable Energy Solutions into Your Business

by Victoria @ Thought Reach

It has become a necessity for small businesses to be accountable for their environmental impact, with many now even incorporating their green credentials into their brand profile and using their sustainability policy as a powerful marketing tool. You’ve probably been practicing green policies on your business premises and throughout your daily operations for years, with […]

The post Incorporating Renewable Energy Solutions into Your Business first appeared on Thought Reach.

How Facebook Changed the Advertising World (Infographic)

by Steve Stuart @ Thought Reach

Thanks to social media sites like Facebook, the world of advertising has evolved greatly over the past decade. With a reported 1.15 billion users logging into Facebook each month, it’s no surprise that more and more companies have continued to dedicate large percentages of their overall marketing and advertising budgets in hopes of connecting with […]

The post How Facebook Changed the Advertising World (Infographic) first appeared on Thought Reach.

Techie translation guide: What your business IT provider says and what they actually mean.

by Danny Walker @ Thought Reach

Does your IT provider really know what’s best for your business? Find out with this techie translation guide. Like any business relationship, your partnership with your IT provider should be based on trust. But when they insist on speaking some odd variant of Klingon you have a problem. A simple request often turns into an […]

The post Techie translation guide: What your business IT provider says and what they actually mean. first appeared on Thought Reach.

Ads, TV and SoLoMo: What’s in Store for Business Social Media

by Amber Davis @ Thought Reach

The biggest challenge of living in a technology-centric world is simply keeping up. As soon as you get used to a certain technology, it changes. So if you’ve finally launched your business into the whirlwind of social media, don’t pat yourself on the back just yet. Changes are coming soon, and, since participation in social […]

The post Ads, TV and SoLoMo: What’s in Store for Business Social Media first appeared on Thought Reach.

Luxury & sales force: learn to manage brand ambassadors

by aufeminin @ Womenology

Of the top fifteen international luxury brands, seven are French. French brands represent 25% of the world market in luxury personal assets (fashion, accessories, perfume, watches and jewellery), or 212 billion euros (Cabinet Bain & Company – 2012). (1) In …

Continuer la lecture

The post Luxury & sales force: learn to manage brand ambassadors appeared first on Womenology.

Two Unfailable Rules to Follow When Setting Up Social Technology

by Angela Suresh @ Sprinklr

This is part 2 in a series of articles about social deployment. Read part 1 here.  Social media management software used to be a priority for only the most forward thinking companies. Today, it’s an essential component of digital transformation. Spending on this sort of technology is projected to surpass $1 trillion this year, and […]

The post Two Unfailable Rules to Follow When Setting Up Social Technology appeared first on Sprinklr.

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

Wearing perfume, an almost sacred beauty ritual

by aufeminin @ Womenology

The majority of women put perfume on every day, so much so that 143,000 bottles of perfume are sold every day in France (source: Planetoscope). And what might seem like a simple beauty step has a much deeper cultural dimension …

Continuer la lecture

The post Wearing perfume, an almost sacred beauty ritual appeared first on Womenology.

5 Influencer Marketing Trends You Should Know About

by IZEA @ IZEA

Influencer marketing isn’t going anywhere anytime soon. In 2016, around three quarters of content and influencer marketers in the US had past-year experience with the technique. And one-third of organizations...

The post 5 Influencer Marketing Trends You Should Know About appeared first on IZEA.

Beauty and sensuality are significant assets in the job market

by aufeminin @ Womenology

For some decades, studies have shown that people who are considered to be physically beautiful are at an advantage in a number of areas, both private and professional. Three recent books confirm this trend by showing that beauty has become …

Continuer la lecture

The post Beauty and sensuality are significant assets in the job market appeared first on Womenology.

Commentaires sur Waxing, a social norm that’s been accommodated for half a century par Sissi

by Sissi @ Commentaires pour Womenology

Complètement déprimant ! Un sexe sans poils, c'est la mort définitive de l'érotisme, une sexualité infantile et régressive. Quand je pense que les femmes vont maintenant jusqu'à réclamer l'épilation du sexe aux hommes... l'égalité dans une érotique fade, apeurée et aseptisée, des sexes d'enfants pour tout le monde... Il faut réagir !

7 Workplace Productivity-Enhancing Tools Every Small Business Needs

by Nathan Goodman @ Thought Reach

The need for high productivity at work is a reality no business can ignore. By identifying and addressing factors that may cause inefficiencies in the workplace, businesses can realize not only higher revenues but also increased competitiveness in the market. One very effective strategy of increasing productivity is to use technology to manage employees and […]

The post 7 Workplace Productivity-Enhancing Tools Every Small Business Needs first appeared on Thought Reach.

The Best of Global Digital Marketing in Colombo, Sri Lanka

by Best Marketing @ Best Marketing

October 2016 In cooperation with Sri Lanka Institute of Marketing (SLIM) More information coming soon!

Small Business Marketing Tips for 2014

by Maya Berry @ Thought Reach

The internet has been described as “the great equalizer” when it comes to small business. It has lowered the barriers to enjoy, but there’s no denying that huge, established brands still have an advantage whether it’s bigger budgets, the ability to hire more experienced firms, or simply a larger audience to begin with. Despite those […]

The post Small Business Marketing Tips for 2014 first appeared on Thought Reach.

Commentaires sur Women and make-up par HIEN BERTRAND

by HIEN BERTRAND @ Commentaires pour Womenology

Très bon article. Je prepare une memoire de fin de cycle sr la representation sociale du maquillage chez les femmes. J'aimerais bien avoir des articles ou des references sur le sujet. Merçi à tout ceux qui voudrons bien m'aider.

#speakbeautiful

by Rachel Fuhrman @ Dove – Social Media Marketing

Dove is a skincare company with a mission that is far from solely focused on the skin deep surface. Dove has made itself a leader in the movement for women empowerment and self confidence. The company has been able to … Continue reading

Why Scalability is the Key to Social Deployment

by Angela Suresh @ Sprinklr

This is part 3 in a series of articles about social deployment. Read parts one and two. Nearly 60 percent of marketers worldwide believe social media technology has an impact on their overall business success, and 37 percent consider social media to be a major revenue driver. The need for strong social media management technology is clear, […]

The post Why Scalability is the Key to Social Deployment appeared first on Sprinklr.

Dove Campaign Reveals Risks of Misreading Social Media Listening Data

Dove Campaign Reveals Risks of Misreading Social Media Listening Data


glean.info

Reactions to Dove's Real Beauty campaign with its diverse shapes of shampoo bottles illustrate how data from social media listening can be easily misunderstood.

The Future of Cause Marketing

by Rachel Adrian @ JS Daw & Associates

Cause marketing has changed rapidly in recent years and these changes have the potential to impact their contribution to the... Read more »

The post The Future of Cause Marketing appeared first on JS Daw & Associates.

Hootsuite

by Anne Smith @ Social Media Marketing

Social media management tools have become so popular and many companies rely on these tools.  Hootsuite is a social media monitoring tool that provides social media metrics.  Social media metrics are very important because they increase engagement, customer traffic, and … Continue reading

6 Methods for Making a Lasting Impression

by The Young Entrepreneur Council @ Thought Reach

By Nicole Smartt You went to a networking event, chatted with new contacts, and collected cards. Now what? There are multitudes of things you can do to make a personal and lasting impression past the first interaction. Now that you’ve done your due diligence in attending a networking event and connecting with peers, it’s time […]

The post 6 Methods for Making a Lasting Impression first appeared on Thought Reach.

4 Ways To Fulfill Influencer Marketing Campaigns (Webinar Recap)

by Justin Braun @ IZEA

Thank you so much for attending our webinar 4 Ways To FulFill Influencer Marketing Campaigns. In case you couldn’t make it, we’ve recorded the entire educational session for replay any time...

The post 4 Ways To Fulfill Influencer Marketing Campaigns (Webinar Recap) appeared first on IZEA.

Dove, please for the love of God, stop making videos and just make soap

Dove, please for the love of God, stop making videos and just make soap


The Daily Dot

Dove, please for the love of God, stop making videos and just make soap.

Donate Life America Campaign Pitch

by Emily Barber @ Ohio University Strategic Social Media

“You never think it will happen to you.” This mindset gives us the courage to take risks, but it can also prevent us from taking action. Organ donation is a tough subject to approach, but what if we changed that? What if audiences of Donate Life knew exactly why organ donation was important and how […]

Commentaires sur “Gender, Design and Marketing”, a book justifying marketing to women with biological arguments par Nathalie

by Nathalie @ Commentaires pour Womenology

Il faut en effet admettre qu’il y a des grandes différences hommes/femmes dans la consommation et celles-ci sont à prendre en compte. En revanche, quant à l’origine de ces différences, les théories se contredisent. Notamment cet article sur Gloria Moss qui justifie le marketing to women par des arguments biologiques vient totalement contredire votre autre article sur la neurobiologiste Lise Eliot et son essai «Cerveau rose, Cerveau bleu» qui affirme que ces différences découlent surtout de l’éducation différenciée entre filles et garçons.

In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

On a beautiful spring afternoon, ten years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both — as young college graduates are — were filled with ambitious dreams for the future. Recently, these men returned to their college […]

The post In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

Reflecting Body Positivity with BodyPosiPanda

by TEPF @ The Emily Program Foundation

By Caroline K. I wasn’t put in the world just to be looked at or to fit a societal standard of beauty. The body positive movement encourages people to accept and respect their bodies, as well as others’ bodies. It is also recognizing that our

How To Get Word-of-Mouth: 40+ Successful Examples To Learn From

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Over the past year, the ReferralCandy blog has been analyzing and dissecting all sorts of word-of-mouth successes: Established brands, new ideas on Kickstarter, and everything in between. We’ve read countless books and studies about the subject: Made to Stick, Tipping Point, Unleashing the Ideavirus, Contagious… you name it, we’ve probably read it. We’ve learned a […]

The post How To Get Word-of-Mouth: 40+ Successful Examples To Learn From appeared first on Word-of-Mouth and Referral Marketing Blog.

Sprinklr Spotlight: KakaoTalk & KakaoStory

by Benjamin Waldron @ Sprinklr

KakaoTalk was launched by Korean company Kakao Corp. (now Daum Kakao) in 2010 and quickly became the top messenger app in South Korea. It has since become the #1 most frequently-used messaging app in the world. Following the breakout success of KakaoTalk, Daum Kakao launched KakaoStory, a social network app, in 2012. KakaoStory is a […]

The post Sprinklr Spotlight: KakaoTalk & KakaoStory appeared first on Sprinklr.

Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell

by @ Marketing Dive - Latest News

How Netflix, KFC and MaraNatha leverage the unexpected to grab attention and make viewers laugh. 

Mark Ritson: Google’s lack of transparency should have us all worried

by Mark Ritson @ Marketing Week

Google's corporate mission that suggests openness and transparency is at direct odds with its actions.

The post Mark Ritson: Google’s lack of transparency should have us all worried appeared first on Marketing Week.

HGV Insurance Considerations

by Eddie Johnson @ Thought Reach

You don’t really have much choice deciding whether or not to insure your heavy goods vehicle – the law requires you to have a minimum level of cover before it may be driven on the public highway. That legal obligation aside, however, there are many aspects of HGV insurance where you do have options. Taking […]

The post HGV Insurance Considerations first appeared on Thought Reach.

Social Purpose Marketing for Behaviour Change

by Rachel Adrian @ JS Daw & Associates

By Rachel Adrian Recent years have seen a huge increase in companies getting involved in social purpose marketing. Rather than... Read more »

The post Social Purpose Marketing for Behaviour Change appeared first on JS Daw & Associates.

Become a Household Name through Social Media

by Blair Roberts @ JumpCrew

Many businesses are on social media, but are they promoting themselves in the right way and reaching their desired audience? It’s hard to think back to when social media was...

The post Become a Household Name through Social Media appeared first on JumpCrew.

Ed Pilkington: Marketing success requires an appetite for risk

by Ed Pilkington @ Marketing Week

People have different relationships with risk, but most businesses would be better off if they freed staff from the fear of failure and encouraged experimentation.

The post Ed Pilkington: Marketing success requires an appetite for risk appeared first on Marketing Week.

Influencer Marketing for Small Business: Your Ultimate Guide

by IZEA @ IZEA

Trust is evolving. And, with it, so is influencer marketing. Although many associate influencer marketing with big brands (think Old Navy, Nike, and Adidas) and big names (like the Kardashians or...

The post Influencer Marketing for Small Business: Your Ultimate Guide appeared first on IZEA.

How to Best Present your Brand in the Public Eye

by Nate Goodman @ Thought Reach

With so many channels available to help you present your business to the public – from mass media to social networks, blogs and promotional items – branding is becoming more important than ever. After all, all the effort spent marketing your company will be wasted if they don’t result in your company becoming known and […]

The post How to Best Present your Brand in the Public Eye first appeared on Thought Reach.

A Customer Experience Futurist on How Top Companies Get it Wrong

by Angela Suresh @ Sprinklr

This article originally appeared on The Social Influencer. I saw a post recently on Linkedin that really captured the essence of what we do here at Sprinklr and what I believe to be the most important strategic investment of the modern enterprise – Customer Experience. It turns out that this simple post came from the […]

The post A Customer Experience Futurist on How Top Companies Get it Wrong appeared first on Sprinklr.

Morrisons on how staff are inspiring both its marketing and turnaround

by Thomas Hobbs @ Marketing Week

Morrisons' top marketer discusses the brand's ongoing turnaround, the Amazon deal and his expectations for Christmas.

The post Morrisons on how staff are inspiring both its marketing and turnaround appeared first on Marketing Week.

Bonus Videos: Overcoming Marketing Innovation Anxiety

by Lisa Nirell @ EnergizeGrowth

What is marketing innovation anxiety? It happens when we keep postponing innovation conversations and initiatives. Unfortunately, in Western cultures, most of us believe that looking busy is a badge of honor, so we default to the familiar—managing our daily problem inbox. My curiosity around marketing innovation anxiety, and the lack of a true commitment to […]

The post Bonus Videos: Overcoming Marketing Innovation Anxiety appeared first on EnergizeGrowth.

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

by Mark Ritson @ Marketing Week

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

Good Campaign of the Week: Keep Going #LikeAGirl

by D&AD @ Brandingmag

Always have proven once again that they are part of a unique collection of brands that care about young girls as well as selling products with their latest “#LikeAGirl” campaign. The multi-award-winning, original campaign came out three years ago, and it could have been enough to cement the brand as a clever and innovative thinker. […]

The Best of Global Digital Marketing in Warsaw, Poland

by Best Marketing @ Best Marketing

26th April 2016 In cooperation with NoNoobs.pl

John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

Facebook Insights

by Shaun Verma @ Social Media Marketing

It is no secret that Facebook is the center of most social media marketing efforts. Given that 71% of online adults use Facebook, many companies have their largest pushes on this platform. That is why Facebook Insights, the built in … Continue reading

Rise of the Video Marketing Empire [Infographic]

by Evy Kartawinata @ Thought Reach

According to recent research, the average Internet user is likely to watch roughly 206 videos each month. Based on that statistic, it may not surprise you to read that almost seventy percent of marketers now incorporate video into their marketing campaigns. In the following infographic, we’re making the case for video and including information that […]

The post Rise of the Video Marketing Empire [Infographic] first appeared on Thought Reach.

“Without the internet, I wouldn’t be the woman that I am today”

by aufeminin @ Womenology

A meeting with Capucine, the creator of the blog Babillages How did you think of the idea to create Babillages? I was 19 and a student in communication and journalism. I started my first internship in women’s press, mainly in …

Continuer la lecture

The post “Without the internet, I wouldn’t be the woman that I am today” appeared first on Womenology.

New Video: Leadership Lessons from Leon

New Video: Leadership Lessons from Leon

by Lisa Nirell @ EnergizeGrowth

Fake news. Political vitriol. Legislative gridlock. Trigger-happy dictators. These topics currently occupy much of our mainstream media feed in the U.S.  Unfortunately, they perpetuate fear-based stories that beget more fear—and sometimes, feelings of lack, limitation, and separation. Is there a silver lining to this negativity? Can we extract any leadership lessons from this moment in history? Some citizens […]

The post New Video: Leadership Lessons from Leon appeared first on EnergizeGrowth.

What Is Social Listening & Why Is It Important?

by Dominique Jackson @ Sprout Social

By now businesses know social media isn’t just a broadcast platform. A successful strategy is built around reaching the right people at the best Read more...

This post What Is Social Listening & Why Is It Important? originally appeared on Sprout Social.

5 killer stats to start your week

by Leonie Roderick @ Marketing Week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

Uber brand takes another hit as it loses London licence

by Sarah Vizard @ Marketing Week

Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.

The post Uber brand takes another hit as it loses London licence appeared first on Marketing Week.

How PR Crisis Simulations Prepare Companies for the Real Thing

by William Comcowich @ glean.info

Hospitals and police and fire departments stage simulations and practice drills to prepare for man-made and natural disasters. The Armed Services practice military exercises. Schools practice fire and lock-down drills. Public relations and corporate communications departments are embracing practice drills that reproduce fast-moving PR crises. The best of the drills include a frightening degree of […]

The post How PR Crisis Simulations Prepare Companies for the Real Thing appeared first on glean.info.

Beyond Online Marketing: Creating a Positive In-Store Experience

by Ron Oliver @ Thought Reach

There’s a huge push for small businesses to create a positive online experience and optimize social media to bring in new customers. So many businesses are focused on just the online stuff that they forget to create a positive in-store experience for customers. This is especially true for small retail businesses where getting a customer […]

The post Beyond Online Marketing: Creating a Positive In-Store Experience first appeared on Thought Reach.

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women


TakePart

It's been 10 years since Dove launched its “Campaign for Real Beauty”—a stark series of ads that were radical and simple in equal measure—featuring lovely, normal-sized women who didn’t need Photoshop to look radiant. The ads, which ran in 2004 and 2005, lacked any screed about the pressures that come with being a woman in a visual culture that’s awash in creatively lit, digitally manipulated images of dangerously thin models. The folks behind the campaign simply let us feel our own shock at seeing women with normal curves and natural faces being celebrated for their beauty in a national advertisement. Dove didn't stop there. The soap maker added rocket fuel to the conversation in 2006, when its time-lapse "Evolution" video went viral. The movement to expose marketers' use of trickery to convince us that we're failing if we don't have flawless skin and breathtaking bodies was here to stay. Significant progress has been made since Dove's campaign: The American public, the blogosphere, and the Twitterverse now routinely call out magazine publishers and marketers for digitally altering images of girls and women to shrink their bodies, smooth their faces, and otherwise morph them to fit an unrealistic, narrow ideal of beauty. The pace is quickening. In just the past few months, there's been even more progress and a few moments that drove the dialogue forward. 1. The more bare skin a campaign flaunts, the more Photoshop it typically gets. But American Eagle says its new campaign for the Aerie line of lingerie will not use any altered images of models. Instead, “real” girls and women can upload unretouched photos of themselves to a photo gallery. Sure, it’s pretty screwed up that selling underwear using real photos of gorgeous, skinny young girls (instead of digitally improved gorgeous, skinny young girls) is seen as groundbreaking. But moving away from the idealized versions of women who don't exist is a footstep Dove took, and the clothier is now following its lead. “It’s great that we’re beginning to break that down,” said Heather Arnet, executive director of the Women & Girls Foundation, of the fakeries that line the glossies. 2. Forever Yours Lingerie didn't stop working with model Elly Mayday when she was diagnosed with ovarian cancer last year. It featured beautiful shots of her with surgical scars unhidden and no wig or digital fakery to hide the baldness that resulted from her cancer treatment. Rather than looking like something’s missing, Mayday’s baldness comes across as strong and sexy. It’s empowering for the rest of us to see a woman outside the beauty mold we’ve been sold for so long—and to find ourselves aspiring to emulate her sexy confidence and appeal. (Forever Yours also gets points for raising money toward Mayday’s medical expenses.) 3. A new time-lapse video released by Hungarian pop star Boggie shows her singing a pop song called “Nouveau Parfum” while being Photoshopped, a fresh take on Dove's "Evolution" that's amplified by the resigned expression on her face. As the song unfolds, pieces of her disappear and are overwritten: Boggie’s eyes, like everyone else’s, aren’t exactly symmetrical. So one is deleted, then replaced by an exact copy of the other. Not a single square inch of her face or hair is left untouched. 4. Earlier last month during the Golden Globes, actor Diane Keaton took the stage to honor Woody Allen, her tousled hair and menswear-chic outfit reminding us of the trend she set when Annie Hall hit theaters in 1977. It was also clear on high-definition screens across America that at 68, she's got (oh, the horror!) lots of lines on her gorgeous face. When her speech ended, the network cut to a commercial break featuring Keaton selling L'Oréal cosmetics without a line on her digitally enhanced face, seemingly sporting the skin of a 25-year-old. Twitter, Instagram, and Facebook quickly lit up with scorn. That social media response is valuable, Arnet says, because younger women and girls are active on Instagram and Twitter and are participating in those conversations. 5. Former Cosmopolitan editor Leah Hardy drew attention for admitting that during her tenure the magazine routinely Photoshopped out the protruding bones of super skinny models to keep readers from seeing how emaciated the models really were. Since that admission surfaced, before-and-after comparisons of bone-thin models and their healthier-looking altered images have been popping up around the Web. Apparently the world’s top fashion magazines, despite the huge budgets at their disposal, cannot find a single woman on the planet who isn’t either too thin or too fat for their liking. It’s further reinforcement of the conclusion we’d love to share with every tween girl who’s just beginning to notice her appearance: The elusive “perfection” that every cosmetic company and clothing retailer is trying to sell you does not exist. 6. Mindy Kaling might not have minded, but many other people did: When Elle magazine published covers for its February 2014 issue featuring Kaling, readers and pundits immediately questioned why Kaling's cover was a black-and-white close-up rather than the full-color, full-body shots of the other (skinnier and more "conventionally" beautiful) actors. That's the key: We've begun to make a habit of questioning how women are depicted and what tools are being used to change or edit their appearance for public consumption. Yes, the visual landscape is still awash with altered images, surgically altered models, and the pressure to be thinner, younger, and closer to the narrow beauty ideal that so much marketing pushes on us. Marketers aren’t going to stop selling us

MIFF’s Emotional Trailer from Australia Wins The Best of Global Digital Marketing Awards in April

by Best Marketing @ Best Marketing

Here’s the Top 3 of April 2016:

  1. Melbourne International Film Festival’s Emotional Trailer by McCann Melbourne
  2. KFC’s How KFC Won with China’s Gamers by Mindshare
  3. Tokopedia’s Beyond the Banner by Iris Worldwide Indonesia
Read More…

#NoTwoDays: A Day in the Life of Susan Chang of Dropbox

by Darryl Villacorta @ Sprout Social

What does a typical day look like for you? “Well, no two days are alike,” is a common response to the question that marketers Read more...

This post #NoTwoDays: A Day in the Life of Susan Chang of Dropbox originally appeared on Sprout Social.

5 Instagram Hacks That Will Boost Your Small Business’s Social Reach

by Nate Goodman @ Thought Reach

Do you have a small business that is visually oriented? Whether you’re an independent clothing label, a pet parlour, a bistro, a florist or a travel agency, the very fact that what you do looks good is a huge asset when it comes to digital marketing – especially in the social media sphere. While B2Bs […]

The post 5 Instagram Hacks That Will Boost Your Small Business’s Social Reach first appeared on Thought Reach.

3 Reasons Your Startup Marketing Strategy Is Incomplete Without Video

by Lexi Merritt @ Digital Brew

When you look at the immeasurable success of the world’s top companies, you’ll notice one common thread linking them together: […]

The post 3 Reasons Your Startup Marketing Strategy Is Incomplete Without Video appeared first on Digital Brew.

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

Dove’s “Real Beauty” Campaign: Successfull Marketing that Failed to Redefine Beauty

by lauraalfonso @ Critical Analysis Essay- UNIV 200

dove.us What does beauty mean? The answer to this question may depend on many variables. The interpretation of beauty is subjective to various factors, such as culture, age,...

CanOWater on its hopes to take canned water mainstream

by Leonie Roderick @ Marketing Week

The water brand is hoping to solve the world’s plastic problem by 'building a cult of people' who will encourage others to switch from bottles to aluminium cans.

The post CanOWater on its hopes to take canned water mainstream appeared first on Marketing Week.

How To Get The Word Out Online

by Sarah Smith @ Thought Reach

There are quite a few different ways to get your message out online. However, not all of these ways are going to work for you. How do you know which marketing channel to use if you want your target market to always hear what you have to say? SEO Is A Good Start Optimizing content […]

The post How To Get The Word Out Online first appeared on Thought Reach.

Good Campaign of the Week: Dove "Real Beauty Bottles"

Good Campaign of the Week: Dove "Real Beauty Bottles"


Brandingmag

Dove’s body wash gets a revamp with a little help from Ogilvy, by creating bottles that come in all shapes and sizes, just like the women in their ads.

How to Spot Fake Research – And Avoid Producing It

by William Comcowich @ glean.info

While fake news attracts much attention, fake research is also increasingly common. “We’ve seen a rise in research, especially through clickbaits on digital media, that’s widely shared and touted as fact, but it’s based on bad science or poor methodology,” said Dr. Sarab Kochhar, director of research for the Institute of Public Relations (IPR). The […]

The post How to Spot Fake Research – And Avoid Producing It appeared first on glean.info.

4 Reasons Why Your Small Business Website Needs to Improve

by Nate Goodman @ Thought Reach

Let us say you now have a solid digital marketing strategy. You have social media accounts you constantly use, a significant number of likes, and people leaving reviews. You even made certain company information public by putting it up on registries like the ASIC search in Australia for full transparency. But with how long you […]

The post 4 Reasons Why Your Small Business Website Needs to Improve first appeared on Thought Reach.

The Best of Global Digital Marketing in Taipei, Taiwan

by Best Marketing @ Best Marketing

9th December 2016 

Commentaires sur “Gender, Design and Marketing”, a book justifying marketing to women with biological arguments par Daniel

by Daniel @ Commentaires pour Womenology

Il y a en effet deux thèses qui cohabitent avec des arguments biologiques d'un côté et des arguments autour de l'éducation. Chez Womenology, nous pensons que les deux thèses sont justes et ne sont pas contradictoires car les différences sont à la fois biologiques et sociétales.

Why You Should Automate Happy Birthday Emails For Your Customers

by Raúl Galera @ Word-of-Mouth and Referral Marketing Blog

The following is a guest post from our friends at Leumas Digital. Email automation is the key to driving revenue and traffic to your store. It’s when an email is sent out on an action. It doesn’t require anyone to press send, as a piece of software will send it at the correct time to […]

The post Why You Should Automate Happy Birthday Emails For Your Customers appeared first on Word-of-Mouth and Referral Marketing Blog.

Good Campaign of the Week: Under Armour “Unlike Any”

by D&AD @ Brandingmag

No brand quite does empowerment like Under Armour. It makes sense that a brand the sells sportswear would want to partner with sports personalities, but Under Armour seems to get beneath the surface of what makes these sports stars who they are, and this is undoubtedly their USP. In this latest campaign, “Unlike Any” celebrates […]

Social Media Impact and Insights from Dove's Real Beauty Sketches

Social Media Impact and Insights from Dove's Real Beauty Sketches


Sprinklr

Exploring the social media impact and benefit to Dove's brand created by the Real Beauty Sketches Video.

5 Most Popular Word Press Plugins for Small Business Sites

by Mary Stedul @ Thought Reach

The need for effective content marketing has made WordPress an essential part of most business websites. WordPress (WP) blogs and plugins make it easy to publish high quality articles that build trust and credibility with readers, promote the business brand and eventually get more conversions. According to WordPress, over 60 million users have picked WP […]

The post 5 Most Popular Word Press Plugins for Small Business Sites first appeared on Thought Reach.

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog


Word-of-Mouth and Referral Marketing Blog

Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. There wasn’t much of a corporate strategy …

Marc Pritchard: 2017 is the year the bloom came off the rose for digital media

by Sarah Vizard @ Marketing Week

Procter & Gamble's marketing boss says this year has been a big wake-up call for the industry, but believes once the work on transparency is done digital can enter its next phase of mass one-on-one marketing.

The post Marc Pritchard: 2017 is the year the bloom came off the rose for digital media appeared first on Marketing Week.

5 of Our All Time Favorite Social Media Campaigns

by Blair Roberts @ JumpCrew

Social media is huge. With over 2 billion people on Facebook and 700 million on Instagram, the marketing potential is endless. Brands are taking advantage of this frenzy and using...

The post 5 of Our All Time Favorite Social Media Campaigns appeared first on JumpCrew.

Christmas is Coming – Here’s How Social Teams Can Prepare

by Benjamin Waldron @ Sprinklr

It might seem crazy to bring up Christmas (and the entire holiday season) when temperatures are still high, but this is the time when retailers begin – or at least should begin – planning for the busiest shopping season of the year. After all, the holiday season accounts for about 40% of retailers’ revenues. Marketers […]

The post Christmas is Coming – Here’s How Social Teams Can Prepare appeared first on Sprinklr.

The Snapchat Effect

by The Young Entrepreneur Council @ Thought Reach

By Dan Kim The micronization of social media is changing the rules of digital marketing. Here’s how. You may have heard of something called Snapchat. Many of you may have heard of it as a social media company that Facebook tried unsuccessfully to acquire for $3 billion last November (and yes, that’s billion with a […]

The post The Snapchat Effect first appeared on Thought Reach.

Jumpstart Your Business By Joining These 31 Amazing Facebook Groups

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

Do you know where you can find a whole tribe of people who dress like you, walk like you, talk and act like you? Yes, you probably guessed right. Facebook Groups. (And bonus hi-5 if you caught that Slim Shady reference.) Facebook Groups are a perfect platform for you to meet like-minded people who are […]

The post Jumpstart Your Business By Joining These 31 Amazing Facebook Groups appeared first on Word-of-Mouth and Referral Marketing Blog.

Real Beauty? Measuring the Dove Marketing Program's Success

Real Beauty? Measuring the Dove Marketing Program's Success


EnergizeGrowth

More than 10 years after its debut, the Dove Real Beauty program remains a marketing icon and a source of controversy. What did it accomplish?

Unilux Re-Launches World-Class Boiler Brand

by rladouceur @ POSTMKTG

Unilux Advanced Manufacturing puts a lie to the idea that nobody makes anything in America anymore. POSTMKTG helped Unilux to revamp its brand architecture, revise its graphic standards, completely overhaul its website, build-out its digital platform and implement a comprehensive marketing program.

Read the story.

The post Unilux Re-Launches World-Class Boiler Brand appeared first on POSTMKTG.

Mixing Digital and Physical Marketing Techniques

by Sonia Allen @ Thought Reach

Many analysts and marketers are suggesting that we’ve entered the post-digital age. While it sounds ominous, what this really means is that digital marketing is no longer a fringe consideration or something that needs to be added to an existing campaign. At this stage in the game, any mainstream marketing push is going to include […]

The post Mixing Digital and Physical Marketing Techniques first appeared on Thought Reach.

Video Content Marketing Is On The Rise. Here’s How To Make It Work For Your Business.

by Lexi Merritt @ Digital Brew

You’ve spent years cultivating a strong presence for your brand online, providing useful content, engaging social media posts and, now, […]

The post Video Content Marketing Is On The Rise. Here’s How To Make It Work For Your Business. appeared first on Digital Brew.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

The Best of Global Digital Marketing in Manila, The Philippines

by Best Marketing @ Best Marketing

21st July 2016 In cooperation with Adobo Magazine  

4 Key Takeaways From #dmexco2017

by Alex Stafford-Blythe @ Unruly

Well, that’s a wrap on #dmexco2017 – the year “digital media turned 21 years old, surpassing TV as the number one form of advertising” – and, boy, we were busy! Not only did Unruly take part in various panels on leadership innovation and the connected home during the two days in Cologne, Germany, we also...

Read More

The post 4 Key Takeaways From #dmexco2017 appeared first on Unruly.

You Are More Beautiful Than You Think

by Kaitlin @ Dove – Social Media Marketing

According to Li and Bernoff, “Groundswell is as a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Groundswell fundamentally changes how companies relate to their … Continue reading

How a Chief Story Teller Harnesses Social Media

by Benjamin Waldron @ Sprinklr

This article originally appeared on The Social Influencer. I met Georgina Castellucci on Twitter of all places. She was spreading her influence with the world and I was intrigued. Georgina is the the Chief Storyteller at Boston Content Strategy. With a title like that, I had to meet her and compare notes on her journey, […]

The post How a Chief Story Teller Harnesses Social Media appeared first on Sprinklr.

5 Powerful Insights an Instagram Tracker Should Reveal to Your Brand

by Brent Barnhart @ Sprout Social

While Instagram might have felt like uncharted territory in the past, the platform represents major possibilities for marketers today. The numbers don’t lie. According Read more...

This post 5 Powerful Insights an Instagram Tracker Should Reveal to Your Brand originally appeared on Sprout Social.

Unilever rolls out latest Dove body image campaign Choose Beautiful

Unilever rolls out latest Dove body image campaign Choose Beautiful


The Drum

Dove has launched the latest global ad push in its series of positive body image initiatives as it ramps up efforts to promote itself as a campaigner for 'real' beauty.

SMS Marketing Tips [Infographic]

by Leigh-Ann Carroll @ Thought Reach

This Infographic will give you a  better understanding of SMS Marketing  and how it works . It offers tips on how to build a strong Opt In list , the benefits of using SMS messaging for your business,  It offers you Data Protection tips and looks at SMS vs Email Marketing .   Related articles […]

The post SMS Marketing Tips [Infographic] first appeared on Thought Reach.

Dove Social Media Campaign: #SpeakBeautiful

Dove Social Media Campaign: #SpeakBeautiful


Digital Agency Network

Dove #SpeakBeautiful campaign will encourage women to realize the role their online words play in impacting their confidence and self-esteem.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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