Cosmetics1.us

Dove Self Esteem Campaign For Real Beauty

Commentaires sur Lighter options, the true stars of women’s kitchen cupboards par Horak

by Horak @ Commentaires pour Womenology

Votre analyse est très réaliste, j'ajouterai que les hommes sont aussi aujourd'hui la cible des marques, car eux aussi adhèrent de plus en plus à une attitude similaire ; zéro coca est adressé aux hommes avec un packaging noir qui se voudrait plus" viril" et ainsi compréhensible pour un consommateur masculin, ne voulant inconsciemment ne pa s'assimiler au "light" ciblé et dans les moeurs associé aux femmes. Cet élargissement des gammes de produits va plus loin, la santé devient un soucis des marques exploité d'une manière incroyable, les produits bio sous célophane...les produits facilitant le transit ( bifidus et autres, sans sel à x% pour le cholesthérol etc.. Le consommateur est noyé par une myriade de profuits alimentaires qui prodiguent des messages de santé qui peuvent être malheureusement faussés comme vous le mentionnez, le chocolat sans sucre ne stipule pas que les glucides sont remplacés par des lipides! A quand un contrôle nutritionniste averti, mettrait en garde, ou exigerait une information plus limpide ?

Dove: Body confidence campaigns prove our authenticity

Dove: Body confidence campaigns prove our authenticity


Marketing Week

Dove says it “walks the talk” when it comes to its body confidence campaigns, as it launches a toolkit to tackle body image anxiety among children.

How beauty giant Dove went from empowering to patronising

How beauty giant Dove went from empowering to patronising


the Guardian

The £3bn toiletries brand was one of the first brands to embrace ‘femvertising’, but its body-shaped bottles have been roundly ridiculed. Can it repair the damage?

A Dress-Up Guide for a Casual Day to Look Chic and Cool

by Carleenp @ Beauty and Fashion Tech

Getting up every morning and thinking what to wear on yet another long day is sometimes the most difficult decision to make. In a groggy state of mind where you can’t think of anything but a few more minutes of sleep, there is always a high chance that you’ll get your clothes for the day […]

A Dress-Up Guide for a Casual Day to Look Chic and Cool

10 Life-Changing Reasons to Be Online Monday

by Laurie @ Mom 2.0 Summit | Moms + Marketers + Media

10 of 10,000 Reasons To Grab Your Ticket to Mom 2.0 Summit TEN You may have heard that the next Mom 2.0 Summit…the 10th Mom 2.0 Summit…is happening next May 2-4 at the Langham Huntington, Pasadena, Los Angeles. And it’s true. It is. Mark Your Calendar & Tell Your Friends! But did you know that next MONDAY, September 18, Mom 2.o Summit tickets  are going on sale? And not to overstate things, but it could change your life. We hear it’s happened to a lot of people. And your opportunity will begin at 11:00 am PST / 2:00 pm EST… Here are just a few more reasons you don’t want to miss out! 1.  One Room. 800 Top Influencers in Media and Marketing. The Mom 2.0 Summit is the premier professional conference for online influencers in the parenting space. Influential mom bloggers, Instagrammers, YouTubers, podcasters, digital content creators, and female entrepreneurs meet each year at the Summit to compare notes, discuss ideas, and forecast what’s next in media and in the marketplace. 2. Leads. Deals. Contacts. Advisors. “Mom 2.0 is a gold mine!  My first time attending literally led to a book deal, a new business advisor, and many new business leads, not to mention I had […]

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Dove

Dove


Unilever UK & Ireland

Making a genuine difference

Mario Testino shot the Dove real beauty pledge campaign | Elle Canada

Mario Testino shot the Dove real beauty pledge campaign | Elle Canada


Elle Canada

Dove launches new "real beauty pledge," and uses real women's stories to illustrate the campaign.

Strength + Action = Real Beauty - Mom 2.0 Summit | Moms + Marketers + Media

Strength + Action = Real Beauty - Mom 2.0 Summit | Moms + Marketers + Media


Mom 2.0 Summit | Moms + Marketers + Media

Strength + Action = Real Beauty In 2017, we are all about action. We see this in our theme, and our programming. We are coming together and calling all futurists, storytellers, change agents, promoters, entrepreneurs & media moguls to action. We are stronger together, but first we must find our own strength. “Beauty is when you can appreciate yourself. When you love yourself, that’s when you’re most beautiful.” – Zoe Kravitz While there are so many issues to discuss, so many ceilings to break and mountains to move, the strength to deliver starts in our definitions. And traditional definitions of real and beautiful are being challenged everyday by women inspiring each other to redefine beauty on their own terms. But there’s still work to do. 74% of women believe more needs to be done to reshape the current definition of beauty to be more inclusive. We agree. Thankfully our title sponsor is right there with us. The big news… Dove is Returning for a Fifth Year as Title Sponsor of the Sold-out Mom 2.0 Summit As the Mom 2.0 community has redefined motherhood and raised the bar for professional conversations and connections over the last years, Dove has been right …

How L’Oréal Became a Top Global Beauty Brand

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top? In part, through innovations in technology, beauty and advertising. 1. Makeup.com – publishes great articles and social media posts A quick look at L’Oréal’s Makeup.com reveals beauty […]

The post How L’Oréal Became a Top Global Beauty Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

Roberto Cavalli

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Clessidra SGR S.p.A. (90%) and Roberto Cavalli (10%) Key competitors: Gucci, Valentino, Versace, Prada, Armani, Dolce & Gabbana

Artykuł Roberto Cavalli pochodzi z serwisu BrandStruck.

Nestlé

by Magda Adamska @ BrandStruck

Category: FMCG Food – baby food, cereals, dairy, confectionery and chocolate, desserts & ice creams; FMCG Non-alcoholic beverages – soft drinks, coffee, water Owner of the brand: Nestlé S.A. Key competitors: Kellogg’s, Danone, Cadbury, Hershey’s, Snickers, Milka, Jacobs, Tchibo, Lipton, Aquafina, Dasani, Evian

Artykuł Nestlé pochodzi z serwisu BrandStruck.

Axe

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – body care, deodorants, fragrances, hair care Owner of the brand: Unilever Key competitors: Nivea, L’Oréal, Gillette, Old Spice

Artykuł Axe pochodzi z serwisu BrandStruck.

Dove Wants Women to Redefine Beauty

Dove Wants Women to Redefine Beauty


Motto

They want you to #RaisetheBeautyBar

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog


Word-of-Mouth and Referral Marketing Blog

Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. There wasn’t much of a corporate strategy …

Johnson’s

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – baby care Owner of the brand: Johnson & Johnson Key competitors: Pampers, Huggies

Artykuł Johnson’s pochodzi z serwisu BrandStruck.

Beauty and sensuality are significant assets in the job market

by aufeminin @ Womenology

For some decades, studies have shown that people who are considered to be physically beautiful are at an advantage in a number of areas, both private and professional. Three recent books confirm this trend by showing that beauty has become …

Continuer la lecture

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Dove reaffirms commitment to Real Beauty for 60th anniversary

Dove reaffirms commitment to Real Beauty for 60th anniversary


Marketing Interactive

The campaign features 32 real women across ages and nationalities to show a diverse range of beauty.

Dove: the perfect success story in advertising

by aufeminin @ Womenology

In 2004 Dove launched a ground breaking worldwide advertising campaign in the beauty industry. The brand created a new way to address their public which aimed to be “real” by getting rid of the complexes that beauty product consumers suffer from. …

Continuer la lecture

The post Dove: the perfect success story in advertising appeared first on Womenology.

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

Call for Topics, Experiences and Real Stories!

by Laurie @ Mom 2.0 Summit | Moms + Marketers + Media

Call for Topics. Call for Stories. Our Call for Speakers doesn’t begin until October 4 (Reminder: Mom 2.0 Summit Call for Speakers runs October 4 – November 15). But before that begins, we want to know what YOU want to learn about. What’s on your mind as we enter our tenth year of Mom 2.0? CALL FOR TOPICS Now’s your chance to tell us your topics of choice. And while you’re at it, tell us any success stories. Or do you have a Mom 2.0 memory, connection or story that you’d like to share? Now’s your chance to let us know! This opportunity will be live until October 4th. As we enter our tenth year, we can’t wait to hear your topics of interest and any stories you’d like to share…and you can do that now, here.

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McCann Health India makes Mumbai local trains forget their next stations

by Stuart Mitchell @ Ethical Marketing News

Mental health conditions like depression, dementia or Alzheimer’s are becoming a big concern in a rapidly urbanizing India. Ironically, these conditions are often ignored due to social stigma or a lack of awareness about their management. Making people aware about the symptoms of such health conditions is the first step towards effectively managing them- something that would benefit millions in India. Inspired by this thought, McCann Health India came up with an innovative campaign for the Mumbai launch of Health Care at Home (HCAH) – India’s leading home healthcare services…

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Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

Celebrities urge the UK to join the rebellion against cancer

by Stuart Mitchell @ Ethical Marketing News

Stars of the stage and screen join forces and channel their inner rebel to launch Stand Up To Cancer, a joint fundraising campaign from Cancer Research UK and Channel 4. “We’re making huge progress and this is just the start. We hope that people across the UK will be inspired by our brilliant celebrity supporters to get involved, join the rebellion and stop cancer in its tracks.” – Rachel Carr, Stand Up To Cancer Launched in the UK in 2012, Stand Up To Cancer raises money to support game-changing cancer research…

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10 Reasons to Mark Your Calendar for Mom 2.0 TEN

by Laurie @ Mom 2.0 Summit | Moms + Marketers + Media

Tickets Go On Sale Monday, September 18! Mark your calendar for Monday, September 18th…because that is the day when Mom 2.0 Summit 2018 tickets go on sale. It’s our 10TH YEAR, we have a TON of things planned…and we don’t think the tickets will last long. So plan for that.   Mom 2.0 TEN tickets were originally scheduled to go on sale Sept 6. As many of you know, Mom 2.0 is based in Texas…in Houston and Austin…and almost everyone we know was affected by Hurricane Harvey. Everyone on our team is okay, thankfully, but we are all doubling down on our efforts to help our neighbors, our community members and our friends right now. It’s going to be a long road to recovery. We thank you for everything you have done and are doing, as individuals and as a community, to support those who were affected. Our love goes out to those in the path of Hurricane Irma this week. And we have links below to real ways you can help real people today. The Mom 2.0 Community is amazing. We look forward to days with sunnier skies and a decade of celebration. So join us in getting ready, getting […]

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Stonewall’s First Brand Campaign in Ten Years Asks British Public to #ComeOutforLGBT

by Stuart Mitchell @ Ethical Marketing News

While the LGBT community has seen great progress in recent years, Stonewall, the lesbian, gay, bi and trans equality charity, has released new research highlighting the shocking levels of hate crime and discrimination that LGBT people still face in Britain today. Based on YouGov polling of over 5,000 LGBT people, the research reveals: One in five LGBT people (21 per cent) have experienced a hate crime or incident due to their sexual orientation and/or gender identity in the last 12 months The number of lesbian, gay and bi people in…

The post Stonewall’s First Brand Campaign in Ten Years Asks British Public to #ComeOutforLGBT appeared first on Ethical Marketing News.

Dinosaur and MHP get together to give homelessness the Elbow

by Stuart Mitchell @ Ethical Marketing News

Manchester Homelessness Partnership and Dinosaur have just launched their latest campaign across social media. The minute-long video, narrated by Elbow frontman, Guy Garvey, aims to raise awareness of MHP’s Big Change initiative. Deciding to give differently for Manchester’s Homeless Dinosaur said of the campaign: “Most advertising agency creatives will be familiar with the Christmas Card brief. Yep, that old chestnut. Never easy, is it? You’re tasked with coming up with something novel, festive and clever… that essentially says the same thing. The problem we had last year in particular was that…

The post Dinosaur and MHP get together to give homelessness the Elbow appeared first on Ethical Marketing News.

Creative inspiration: Dove ‘Real Beauty’

Creative inspiration: Dove ‘Real Beauty’


Beyond

​Beauty is not what we’d traditionally categorise as a feel-good market. The industry typically relies on feelings of consumer...

Arthritis Research UK Releases Social Experiment Video, #JointProblem

by Stuart Mitchell @ Ethical Marketing News

Arthritis Research UK has launched The Nation’s Joint Problem campaign and report this week, alongside a creative visual to personify the issue. Social change company Shape History were commissioned by the organisation and PR Agency Headland, to create a three and a half minute social experiment video, as well as further digital creative assets, to address the struggles those living with the condition face. Playing on the insight that people with arthritis find it difficult to talk to their loved ones about their experiences, the film explores the misconceptions about…

The post Arthritis Research UK Releases Social Experiment Video, #JointProblem appeared first on Ethical Marketing News.

Coca-Cola Renew: “We Are Coca-Cola—And So Much More”

by Dale Buss @ brandchannel:

#CocaColaRenew US corporate branding campaign celebrates its brands and people

The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.

Luxury & sales force: learn to manage brand ambassadors

by aufeminin @ Womenology

Of the top fifteen international luxury brands, seven are French. French brands represent 25% of the world market in luxury personal assets (fashion, accessories, perfume, watches and jewellery), or 212 billion euros (Cabinet Bain & Company – 2012). (1) In …

Continuer la lecture

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Dove Premieres the First Film from Real Beauty Productions

by Laurie @ Mom 2.0 Summit | Moms + Marketers + Media

Tune in for the first film from Dove Real Beauty Productions featuring Cathleen Meredith! Today, Dove premiered “Meet Cathleen,” the first film from Real Beauty Productions – a project with Shonda Rhimes at the helm as Creative Director and starring Real Woman, Cathleen Meredith. We were so excited to see the 30 second teaser during the inspiring keynote last week – and now we are thrilled to share the full film with this community. We’ve talked before about the new collaborative content studio that Dove launched this spring to give women and girls a platform to share their stories that expand the definition of beauty – and now we’re excited to see the first release in action! In this first film, Cathleen shares her journey of discovering, through her passion for dance, an important self-love relationship that she didn’t even know was missing. It was through watching herself perform in videos with her dance group, Fat Girls Dance, that Cathleen started loving and embracing her body. Dove is proud to give Cathleen a platform to share her story and message– “I don’t think we know how much we are told that there is something wrong with our bodies. I think beauty […]

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The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

My Summer Anti-Aging Routine, How to Moisturize From Within

by Carleenp @ Beauty and Fashion Tech

Disclosure:  I was asked by Carusele to participate in the #MoisturizeFromWithin campaign, sponsored by Walgreens. Although I have been compensated, all opinions are my own. My skin and body have faced a lot of challenges lately. I’m not getting any younger and, as I age, I find that my skin gets drier and drier. I […]

My Summer Anti-Aging Routine, How to Moisturize From Within

My Steps for Dry Eye Relief

by Carleenp @ Beauty and Fashion Tech

This is a sponsored post written on behalf of Rohto. All opinions are my own. I write about my distance running a fair amount and have mentioned a number of times that I am preparing for my first 100-mile trail race. It is coming up fast in three weeks! Part of the challenge of running […]

My Steps for Dry Eye Relief

How "Like A Girl" & "Real Beauty" Deliver Business Impact | Aaker on Brands

How "Like A Girl" & "Real Beauty" Deliver Business Impact | Aaker on Brands


Prophet Thinking

Many strong brands have a vision that includes a higher purpose such as environmental stewardship, healthy eating or third-world water safety. These progra

How a bar of soap became an advocate for real beauty

How a bar of soap became an advocate for real beauty


Harbinger

In an extremely cluttered beauty category, Dove needed to make the brand more relevant. To differentiate Dove and build its beauty credentials in a cluttered category, we believed there was an opportunity to push beyond the tangible, and reach consumers through a purpose-driven campaign, that would resonate with consumers today and secure Dove’s consumers of tomorrow.

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence


GFluence

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.The Original Dove Real Beauty CampaignIt all started in 2003 in the UK. Remember these billboards?Source: Creativebrief.comSince then [...] Read more

Register for Dove Self-Esteem Workshops at Mom 2.017

by Laurie @ Mom 2.0 Summit | Moms + Marketers + Media

Register for Dove Self Esteem Workshops! At Dove, we believe every person has the opportunity to make a difference in a girl’s self-esteem.  At this year’s Mom 2.0, we are bringing back our Dove Self-Esteem Workshops. Dove Self-Esteem educator, Jess Weiner, will facilitate two different workshops – one for women and one for girls from the local Orlando Boys and Girls Clubs. Both workshops will allow participants to critically analyze the importance of women and girls embracing their story as well as what it looks like to create that story with confidence. Click here to register for the adults only workshop and here to register for the girls’ workshop. We hope that you join us for one of two totally different, yet equally inspiring workshops! Dove Self-Esteem Workshops  Thursday, May 11, 2017, 12:00 PM & 4:00 PM | Tuscany A – Dove #RealBeauty Suite 12:00 PM: Join us for an adults-only workshop that will reinforce the notion that women have the authority to define beauty for themselves and develop the confidence they need to be the creators of their own story. 4:00 PM:  Be a mentor and join us at an inspiring workshop for local girls from the Boys and Girls […]

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Get Fresh For Back to School and Enter to Win a Laptop!

by Carleenp @ Beauty and Fashion Tech

Disclosure: Post sponsored by Mirum Shopper but all opinions are my own Back-to-school time is coming up fast! Summer has been flying by for me. One of the ways you can prepare your kids for back-to-school success is to stock up on necessities so that your student can focus on his or her studies instead […]

Get Fresh For Back to School and Enter to Win a Laptop!

Announcing the Dove Real Beauty Pledge

Announcing the Dove Real Beauty Pledge


Unilever global company website

We mark the launch of the Dove Real Beauty Pledge with 30 portraits by Mario Testino

Charity Publishes Suicide Notes, Written By Men Who Survived

by Stuart Mitchell @ Ethical Marketing News

To mark World Suicide Prevention Day earlier this month, the Campaign Against Living Miserably (CALM) published three real suicide notes in five national newspapers. They are hard to read, shocking in fact, but they come with a surprising message of hope. CALM’s new campaign has been designed to raise awareness that having suicidal feelings is not as unusual as people imagine – especially for men. Research shows that four in 10 men under the age of 45 in the UK have contemplated suicide at some point in their lives. Recent…

The post Charity Publishes Suicide Notes, Written By Men Who Survived appeared first on Ethical Marketing News.

Illuminati and Music

by noreply@blogger.com (Pop Music) @ The World of Pop Music