by Duncan Macleod @ The Inspiration Room
Tue Sep 19 10:08:01 PDT 2017
Pepsi’s “Pepsi Light Iconic Moments” advertising campaign has won Gold at the Clio Awards for print, print technique (art direction and photography) and out of home (billboard). The three advertisements in the Pepsi Light Iconic Moments campaign, targeting young urban people, feature a skateboarder, parkour runner and a breakdancer wearing red, white and blue. Their […]
by Ruth Graham @ The XX Factor
Thu Sep 14 15:35:00 PDT 2017
Pity Ted Cruz. No one likes the guy. (“I just don’t like the guy”—George W. Bush) He’s spent the last few weeks being called out for his hypocrisy over hurricane aid. And now, just when he’d rather be selling his tax reform plan, he has spent almost an entire week talking about a pornographic tweet.
It is by now the stuff of legend: On Monday evening, Cruz’s official Twitter account clicked “like” on a tweet featuring hardcore porn, causing the tweet from account @SexuallPosts to show up on a section of Cruz’s public profile. Speculation ran wild, including at Slate. Did Cruz himself hit the like button? Did a staffer do it, and under what circumstances? On Tuesday, Cruz called it a “staffing issue,” furthering the story without clarifying it. Concerned watchdogs like CNN’s Chris Cillizza put Cruz on notice, treating the errant finger-twitch like the matter of national security that it was: “Cruz needs to clear this up. Immediately. Possibly sooner.” On Wednesday, he cleared it up—or at least tried to. In an interview with CNN’s Dana Bash, he said a staff member “accidentally hit the wrong button.”
Cruz seems to be in a forgiving mood toward the mystery staffer. He called it an “honest mistake” and said he wouldn’t throw the “fella” under the bus by revealing his name. Then again, Cruz is a forgiving guy: Then-candidate Donald Trump insulted his wife’s appearance and insinuated that his father was involved in the Kennedy assassination, and Cruz still endorsed him.
But the interview was notable for more than just Cruz’s awkward attempts to move past SexuallPosts-gate. When Bash brought up a 2007 case in which Cruz, then Texas solicitor general, defended a state law banning the sale of sex toys, Cruz got huffy. He called the ban a “stupid law” and said he only defended it because it was his job to do so. “Consenting adults should be able to do whatever they want in their bedrooms,” he said. “The media and the left seem obsessed with sex. Let people do what they want!”
Cruz’s newfound persona as a chill, sex-positive free spirit is all well and good. But back in 2007, Cruz showed no sign of thinking that the Texas sales ban on dildos and vibrators was “idiotic,” as he told Bash. His team filed a 76-page brief arguing that Americans have no right “to stimulate one’s genitals for non-medical purposes unrelated to procreation or outside of an interpersonal relationship.” When a court of appeals panel struck down Cruz’s argument in a 2–1 decision in 2008, the judges in the majority noted that the case was very specifically about controlling what consenting adults do in their own bedrooms: “It is about controlling what people do in the privacy of their own homes because the State is morally opposed to a certain type of consensual private intimate conduct.” After his loss, Cruz and the state’s attorney general (now-Gov. Greg Abbott) asked the full court of appeals to hear the case, and Cruz’s office filed another brief suggesting it might take the case—defending what he now calls a “stupid law”—to the Supreme Court.
Meanwhile, Cruz’s approach to LGBTQ issues also does not suggest a mellow disinterest in other people’s bedroom habits. During his 2012 Senate campaign, he criticized his opponent for marching in a pride parade as Dallas mayor, saying it’s “not a statement I agree with.” He spoke publicly during that campaign about his record of “standing and fighting to protect traditional marriage between one man and one woman.” In the run-up to the 2016 election, he told NPR that opposition to same-sex marriage would be “front and center” in his campaign. Except he also he assured a gay-rights supporter at a private fundraiser that he would not make fighting same-sex marriage a top priority. That’s Ted Cruz: Consenting adults can do what they want behind closed doors as long as it’s politically convenient for him.
Ohio University Strategic Social Media
by Lauren Coulson Reed When it comes to marketing campaigns, it’s not always about what you do, as it is how you do it. Dove’s “Real Beauty Sketches” campaign became successful by targeting women’s…
Even though we ran this only a couple of weeks ago, it already bears repeating. Readers shared it widely across social media and we followed the conversation. From votes of confidence (“…powerful and progressive marketing which has the ability to transform womens’ perception of themselves”), to quiet surprises (“My husband was actually the one who …
"Sketches," a new project from Dove, is an interesting look at self-esteem and ingrained standards of beauty. As seen in the clip above, the experiment involves women sitting down in a room with forensic artist Gil Zamora. They are separated by a curtain: He doesn't see them; they can't see what he's doing. Zamora asks the women to describe their faces, feature by feature.
Women don't always see themselves the way others do. Dove Real Beauty Sketches is proving to women that they have more inner beauty than they thought.
If you’re a human being with a social media account, you’ve seen the new Dove commercial already. ...
Exploring the social media impact and benefit to Dove's brand created by the Real Beauty Sketches Video.
by Christina Cauterucci @ The XX Factor
Wed Aug 23 15:11:44 PDT 2017
The Boy Scouts of America are conducting a “covert campaign” to get girls into their programs, according to a stern letter the Girl Scouts of the USA sent the Boy Scouts board on Monday. The letter, obtained by BuzzFeed, says that the BSA’s plan would "result in fundamentally undercutting [the] Girl Scouts.” A BSA spokeswoman confirmed that the organization has been “exploring the benefits of bringing Scouting to every member of the family—boys and girls,” though no final decisions have been made.
If BSA leaders are considering admitting girls to boost membership numbers, as the Girl Scouts allege, can you blame them? The group is one of the best-known civic organizations in the country, but it only markets to half the population in its target age group. Little girls and parents have accused BSA of engaging in gender discrimination, pushing for the organization to let kids of any gender join a troop and earn merit badges like any other scout. And with the public-relations deficit BSA has racked up with its ban on gay leaders (which they recently reversed after much criticism) and its chillingly warm reception for Donald Trump, the Boy Scouts could use a highly publicized, progressive win.
None of that makes girls in the Boy Scouts a good idea. The organizations were founded on two very different visions of gender in America. While BSA began as a response to turn-of-the-century worries that rugged American boys were becoming urbane weaklings, GSUSA began soon after as a space for girls to explore the adventuresome, outdoorsy sides of themselves that were discouraged by mainstream society. The Boy Scouts were affiliated with a different girls’ organization for a time: the Campfire Girls, which represented a more traditional gender paradigm with an emphasis on domestic handiwork. If the Boy Scouts were founded to tether boys to stringent gender norms, the Girl Scouts were founded to challenge them.
Ever since then, GSUSA has helped girls exercise their power and test their capabilities in a space set apart from the boys by whose skill sets they might otherwise measure their own accomplishments. When girls don’t have to worry about how they’ll look if they perform a task better or worse than a boy, they’re more likely to explore the far reaches of their own potential. They also get opportunities that are harder to find in organizations where boys make up the majority—or even minority—of participants. When girls and young women must occupy all leadership roles, girls and young women learn how to lead.
According to the letter GSUSA sent to BSA leadership, the organization is considering gender-neutralizing some of its programs to appeal to millennial parents, who may see less value in signing their boys up for single-gender activities. In the U.S., much to the chagrin of men’s rights groups, most men-only colleges and civic organizations have started accepting women, while many women-only groups have resisted such integration. Perhaps young parents don’t want their kids associated with a group known for its history of regressive politics, or maybe they don’t think their boys need the roughening-and-toughening of an organized boys’ club that hasn’t much changed since their fathers were scouts in the ’60s. (The Girl Scouts, in contrast, have readily evolved with the times in both curriculum and stances on social issues.)
If boys have a special, specific need today, it’s not for a group that reinforces traditionally masculine behaviors and activities. The biggest benefit kids can get out of a single-gender social group is a chance to experience life outside the confines of ubiquitous gender dynamics. The 21st century doesn’t need Boy Scout troops with girls in them. It needs a Boy Scout curriculum that challenges and expands traditional notions of masculinity, doing for boys what GSUSA has done for girls. Instead of chipping away at the Girl Scouts’ membership, the Boy Scouts should heed its example.
Details on the media plan behind it.
Unilever South Africa
FBI-trained forensic artist conducts a social experiment to illustrate the ongoing struggle women have with recognizing their own beauty.
by Christina Cauterucci @ The XX Factor
Tue Aug 08 14:51:19 PDT 2017
French President Emmanuel Macron wants his wife to do more than sit next to him at fancy dinners and endure the leering compliments of fellow heads of state. Brigitte Macron would like a more formal position in government than one merely requiring her to smile at her husband when the photographers come out. The French public is seemingly not so sure.
A Change.org petition that started a few weeks ago has garnered nearly 300,000 signatures from people who don’t want the first lady to get an official public title and office, as the president has proposed. The author of the petition, Thierry Paul Valette, says Macron’s desire to install his unelected wife in an official role is hypocritical in light of his repeated calls to rid politics of corruption. The French legislature was in the process of banning nepotism in parliament at Macron’s encouragement, Valette writes, while the president planned to give Brigitte Macron a real title ("Première Dame,"), a new budget of public funds, and an expanded role in the affairs of the executive branch. CNN reports that the Macron administration “appears to have…abandoned” the plan as vocal opposition mounted.
Macron campaigned in part on a vision of ethical leadership, which some say conflicted with his first-lady proposal. The petition asks that the question giving the first lady’s position a budget and greater influence be put to a public referendum rather than left to Macron’s sole discretion. The public isn’t so hot on Macron at the moment: His approval ratings hover in the mid-30s just three months after his electoral victory, in part because of budget cuts that spurred the resignation of the head of the French armed forces. Detractors accuse Macron of displaying authoritarian and even monarchical behavior, ignoring advisors and avoiding journalists amid calls for greater transparency. During Macron’s campaign, one of his fellow candidates, François Fillon, was accused of embezzling hundreds of thousands of Euros by paying his wife and two children for fictitious jobs over a period of multiple decades. Though Brigitte Macron reportedly would not have accepted a salary for the role she and her husband were trying to create, it looked too close to the intrafamily status-boosting of his one-time opponent.
The spouses of French presidents already get special security, hired assistants, and office space, but they don’t have any official status, significant staff, or defined role in the French constitution. French-Algerian journalist Nabila Ramdani claims that giving Brigitte Macron a title and a go-ahead to do more work would not vastly increase the budget already devoted to the first lady’s needs. Instead, Ramdani believes, the opposition to Macron’s plans rests on the sexist notion that a political wife should know her place, far away from the big kids’ table. “The Brigitte Macron I interviewed during her husband’s electoral campaign was uninterested in making money, or having more flunkies around her,” Ramdani writes. “She was not in the slightest bit pushy or personally ambitious. On the contrary, the retired teacher wanted to be taken seriously as a well-educated and highly experienced public servant.” Opponents of a larger role for Brigitte Macron “want to reduce her to another upstart who should be locked away in a quiet salon while her man sorts out domestic and world affairs.”
It sounds like the first lady role into which Brigitte Macron would have ascended only differed from her current role with a couple of capital letters—she would be First Lady, not first lady. And the extent of her work would have been explicitly “public,” not “political”—more along the lines of a Michelle Obama or Laura Bush, with their speeches and agreeable causes, than a Hillary Clinton, who had a legislative agenda, or an Ivanka Trump, who stands in for the president at major diplomatic meet-ups and serves as a close adviser.
Part of the French public’s objection to an expanded first lady role was undoubtedly symbolic: What would it mean for a president’s family to acquire unearned status from his position? Part may have been confusion: Macron merely asked for a proposal that would lay out a more formal, defined job for his wife, and no one quite knew how her position would change or what she might gain. The U.S. is used to first ladies taking active roles in their husbands’ administrations; in fact, the seeming uninterestedness and deliberate ornamentalism of our current one is a shocking departure from what has become the norm. As journalists monitor the promotion of unqualified family members in our current White House, it may be hard to decipher the differences between an indifferent spouse and a woman who’s been told to keep quiet, or a robust first-ladyship and a wife reaping political benefits she didn’t earn. Debates over the role of a 21st-century president’s wife are worth having. France won’t get past the opening arguments if Brigitte Macron doesn’t get a chance to try something different.
Gizmodo Mysterious Apocalyptic Message Interrupts TV Broadcasts in California: ‘Violent Times Will C
by Kinja! on Kinja Roundup, shared by Kate Dries to Jezebel @ Jezebel
Fri Sep 22 14:43:44 PDT 2017
Gizmodo Mysterious Apocalyptic Message Interrupts TV Broadcasts in California: ‘Violent Times Will Come’ | The A.V. Club Rick And Morty’s worst fans don’t deserve Rick And Morty | Kotaku Ask Dr. NerdLove: She’s More Sexually Experienced And It’s Freaking Me Out | Jalopnik I Have An Idea That May Help Solve One Of The…
For over 10 years, the personal care brand has passive-aggressively assaulted women’s physical insecurities to sell beauty products, argues Mark Duffy.
In one of the most famous Dove films, Real Beauty Sketches explores the gap between how others perceive us and how we perceive ourselves. Each woman is the subject of two portraits drawn by FBI-trained forensic artist Gil Zamora: one based on her own description, and the other using a stranger’s observations. The results are surprising.
http://youtu.be/qzDUbUQ-qjg Only 4% of men around the world know how beautiful their balls are. Portal A has created a parody of Dove's Real Beauty Sketche
by Christina Cauterucci @ The XX Factor
Fri Sep 22 15:32:28 PDT 2017
When Alabamians go to the polls next fall, they may have more than one extreme anti-choice man to vote for. They are Sam McLure, a nutso adoption lawyer seeking the Republican nomination for attorney general, and fellow Republican Roy Moore, who is currently leading in the polls and wants to unseat Luther Strange, the Trump-backed U.S. Senator appointed to fill Jeff Sessions’ seat.
McLure, a Macklemore-looking dude with a dimpled chin, lists four main issues of concern on his campaign website. The first is “Prosecute Abortionists Who Profit from Killing Children.” The man does not mince words! Rewire has done some excellent reporting on McLure’s history as an anti-abortion activist: He claims to engage in regular “sidewalk counseling” outside abortion clinics, though the director of one of the spaces he claims to harass told Rewire that he’s a “brand new” addition to the crowds outside, just there “to get his name out there because nobody knows who he is.”
The Facebook Live video is McLure’s preferred messaging method. One from the beginning of August is titled “Babies are Murdered Here”; in it, McLure stands in front of pro-choice demonstrators holding a printed-out photo of a doctor who provides abortion care. “This woman…profits from deceiving parents into killing their children,” he says. Another video from September finds McLure pointing at abortion clinics, saying “I want to eradicate places like this.” McLure has posted links on his social media pages to one doctor’s personal information, including photos of what is allegedly her car and license plate, challenging anyone to give him one good reason why he shouldn’t prosecute her for murder. In a September 8 video, McLure says that although “it’s not nice” to dox abortion providers, “it’s not nice to kill babies” either. His repeated posts on abortion have prompted one Facebook commenter to wonder, “does he have any stances on other issues?”
McLure has argued in interviews and Facebook videos that, as attorney general, he could “eradicate legal abortion” by making life “hell on earth” for abortion providers and bringing homicide charges against them. He has proposed removing the abortion exception from the “fetal homicide” section of the Alabama penal code and establishing a state militia to defend any state official who might otherwise be jailed for disobeying federal court orders that protected abortion rights.
“A well-regulated militia is necessary for the protection of a free state,” McLure said at a summer gathering for the Alabama Constitution Party, according to Rewire. “Where is Alabama’s militia? If the governor or attorney general of our state defied the federal government and said ‘We’re going to protect babies from murder,’ and some federal law enforcement officer tried to drag our governor into a federal jail, who will protect our governor?” McLure reiterated that stance to Rewire, calling himself “a proponent of the idea that the states need to exert their sovereignty [and] ignore Roe v. Wade.”
Alabama’s got at least one other political candidate who advocates for ignoring federal laws establishing basic rights. Moore, who joined McLure in a 2012 attempt to get the U.S. Supreme Court to overturn a ruling that shot down Oklahoma’s proposed constitutional amendment on “personhood,” was twice kicked off the Alabama Supreme Court—once because he refused to abide the U.S. Supreme Court’s affirmation of marriage equality.
On Thursday, in a debate against Sen. Luther Strange, Moore enumerated several evils that are plaguing America. “Abortion, sodomy, [and] sexual perversion” are hobbling the nation, Moore, said, in addition to a few other combinations of right-wing buzzwords, like “transgender troops in our bathrooms.” The militant wing of the anti-abortion movement loves this candidate’s commitment to the cause. Matt Trewhella, who once did jail time for blocking the driveway of a doctor who provided abortion care, is listed on Moore’s campaign website as a prominent endorser. In the ‘90s, Trewhella and several other activists signed a statement asserting that “lethal force” is “justifiable” to protect “the lives of unborn children”—in other words, that murdering an abortion provider is an ethical act. Between the company Moore keeps and his proven record of flouting federal law as a justice, it’s not hard to imagine the kind of absurd anti-woman (and, of course, anti-sodomy) shenanigans he’d get into in the Senate.
by Ruth Graham @ The XX Factor
Wed Aug 09 14:16:49 PDT 2017
What’s the only thing more frightening than an unstable man with the nuclear codes? A unstable man who is being told that God himself has given his blessing to push the big red button.
On Tuesday, President Trump said North Korea would “be met with fire and fury like the world has never seen” if it continued to threaten the United States. Soon afterward, an evangelical adviser to the president released a statement saying that God has given Trump authority to “take out” North Korean leader Kim Jong-un. “When it comes to how we should deal with evil doers, the Bible, in the book of Romans, is very clear,” Robert Jeffress, pastor of a Southern Baptist megachurch in Dallas, said in a statement given to the Christian Broadcasting Network. “God has endowed rulers full power to use whatever means necessary—including war—to stop evil. In the case of North Korea, God has given Trump authority to take out Kim Jong-Un.”
Jeffress, who was one of Trump’s earliest and loudest evangelical supporters during the 2016 campaign, later tweeted praise for the president’s reliability and predictability:
In a follow-up interview with the Washington Post, Jeffress elaborated that he was referring to Romans 13, which includes a passage on how Christians should relate to political authorities. The passage says that government authorities have been installed by God, and a ruler is the “servant of God to execute wrath on the wrongdoer.” In Jeffress’ interpretation, that gives leaders freedom “to do whatever, whether it’s assassination, capital punishment or evil punishment to quell the actions of evildoers like Kim Jong Un.”
Christian media outlets regularly cover the plight of the estimated 300,000 Christians in North Korea, where citizens are required to worship the Kim family and other religious practices are banned. The latest issue of the conservative evangelical magazine World, for example, features a long reported story on efforts by Christian defectors to draw attention to human rights abuses in their home country. (On Wednesday, North Korea released a Canadian pastor who had been sentenced to life imprisonment in 2015 on charges of using religion to overthrow Kim’s government.)
It’s one thing to pay close attention to religious persecution in a totalitarian nation. It’s another thing to give a confident thumbs-up to nuclear war, especially since many Christian groups have long been on the forefront of the anti-nuclear movement. (Catholic groups have arguably been the most consistently outspoken.) But evangelist Billy Graham, an influential spiritual adviser to American presidents starting with Harry Truman, also called the end of the nuclear arms race his “No. 1 social concern” in the early 1980s and set off on a college speaking tour about the need for disarmament.
But times have changed, and now evangelicals such as Jeffress have the president’s ear. Before last year, Jeffress was best known nationally for his occasional pronouncements on topics like the satanic origins of Mormonism, Catholicism, and Islam. Jeffress was a member of Trump’s evangelical advisory board during the campaign and appeared with Trump several times at rallies, reassuring attendees that the thrice-married casino mogul would be a “true friend” to evangelicals as president. He preached at a private ceremony for the Trump family before the inauguration, and he has been a frequent visitor to the White House since then. Last month, his church’s large choir performed an original song titled “Make America Great Again” at the Celebrate Freedom Rally in Washington. Trump apparently loved it.
Jeffress’ statement about North Korea makes clear that he is not claiming to have received a new revelation from God that Trump should go after Kim. These days, that counts as reassuring news. Rather, the pastor is offering a controversial interpretation of a tricky piece of scripture he sees as applicable to the current moment. Still, in order to argue that God has granted political authorities the right to do evil to combat evil, he has to brush away significant other chunks of the New Testament. Romans 12—the chapter just before the one Jeffress cites—explicitly commands readers not to repay evil with evil. Jeffress brushed that off to the Post, saying the command applies only to Christian individuals, not governments. And what about Jesus’ sermon in which he sweepingly upends traditional hierarchies in order to elevate the meek, the merciful, and the peacemakers? “A Christian writer asked me, ‘Don’t you want the president to embody the Sermon on the Mount?’ ” Jeffress told the Post. “I said absolutely not.”
by Gaby Atkinson @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |
Thu Feb 18 08:13:28 PST 2016
Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign? Dove: how to build a brand In 2004, international cosmetic brand, Dove, launched its Real Beauty campaign, aiming to empower...
by Dr. Kate @ Dove’s FBI Sketch Artist – Dr. Kate Campbell
Wed Apr 24 05:08:24 PDT 2013
In their campaign on 'Real Beauty', Dove conducted a compelling social experiment on women and their self-perceptions. Dove hired a forensic artist to draw blind sketches of women as they described their physical appearance. Then the artist drew a second sketch based on how a stranger described them. Comparisons of the two drawings proved that
The post 3 Reasons Why Dove’s Ad on ‘Real Beauty’ is Important appeared first on Dr. Kate Campbell.
by Jamie Fraser @ Unruly
Sun Sep 10 06:16:33 PDT 2017
This article originally appeared in Campaign You wouldn’t normally expect a make-up advert to be action-packed but Boots’ latest offering is no run-of-the-mill cosmetics spot. Drawing on influences from Westerns to art films, the brand’s latest spot tracks a course towards a much more memorable kind of marketing, starting with a rather unusual cameo from...
The post Viral Review: No7 Proves They’re ‘Ready For Anything’ appeared first on Unruly.
by Duncan Macleod @ The Inspiration Room
Sun Aug 06 15:29:00 PDT 2017
Volkswagen is promoting the new Arteon 4-door fastback with an advertising campaign featuring blind photographer Pete Eckart. At the centre of the campaign is an inspiring mini documentary exploring Eckert’s unique creative vision. Pete Eckert trained in sculpture and industrial design before becoming blind through retinitis pigmentosa, an eye disease in which the back wall […]
Advertising & Society 2014
This refreshing Dove “Real Beauty Sketches” advertisement was released in 2013 as part of the ongoing “Dove Campaign for Real Beauty” series. In the Dove ad, a group of woman who represent a range …
by fashionista 04 @ Media and Cultural Analysis, Spring 2014
Tue May 13 20:18:21 PDT 2014
The silhouette of the namesake bird. People all around the world recognize this logo without batting an eyelid: but in case you are not familiar with it, it’s Dove. Fifty years ago it was just a beauty bar that offered a new formula for cleansing creams, but today it is a “global masterbrand” […]
When Dove launched its Real Beauty Sketches advert in April, it became an instant internet sensation and is now the most watched advert in online history.
More than 10 years after its debut, the Dove Real Beauty program remains a marketing icon and a source of controversy. What did it accomplish?
The formula for peddling luxury items has always been simple: establish a need by pointing to a deficiency and then proffering a solution. Ta daa: marketing 101. Initially the Dove differential began as…
by Christina Cauterucci @ The XX Factor
Fri Aug 04 14:19:46 PDT 2017
Much has been made of the gender imbalance in the U.S. Congress, where just 21 percent of senators and 19.3 percent of representatives are women. But the country’s record for governors is even worse: Only six women currently hold their states’ top executive office, and the most female governors the U.S. has ever had at one time is nine.
That gives the current slate of female gubernatorial candidates a decent chance of making history. If she wins her 2018 campaign, Stacey Abrams, the Democratic minority leader of the Georgia General Assembly, would be the state’s first female governor. She would also be the state Democratic Party’s first female gubernatorial candidate and the country’s first black female governor.
Then there are the Republicans. Three women are currently competing with two men for the GOP nomination in the governor’s race in Tennessee, which has had neither a female governor nor a female gubernatorial nominee from a major party. All three of the female candidates have been hardworking opponents of reproductive rights. Beth Harwell has taken up the cause of several abortion restrictions as the speaker of the state’s House of Representatives, including mandatory waiting periods and mandatory pre-abortion counseling. Mae Beavers, a state senator, was the primary sponsor behind a mandatory ultrasound bill and a ban on abortions performed after 20 weeks of pregnancy.
Rep. Diane Black was the latest to enter the Tennessee race this week with a video seemingly crafted to counter the perception of women as too wishy-washy or fragile to properly hold executive leadership offices. In her video, Black uses metaphors of war and violence to describe just how not-fragile she is. She blasts “weak-kneed” members of her own party, claims most politicians are “too meek, or maybe even too weak” to “fight for the right things,” and promises to focus on “beating the liberals instead of caving into them.” “In Tennessee, we’re conservative, and we do things the right way, no matter what Hollywood or Washington thinks about it,” she says in the clip. “We believe in absolute truths: Right is right, wrong is wrong, truth is truth, God is God, and a life is a life.”
Black loves lives-that-are-lives so much, she has made disrupting women’s health care one of her primary goals in Congress. On her website, “Defunding Planned Parenthood” has its own page, in addition to and separate from the page titled “Pro-Life,” which shows the Congresswoman cuddling an infant. She accuses Planned Parenthood of being part of “the big abortion industry’s trafficking of baby body parts for profit.” In 2015 and 2016, she was an active member of the House’s investigative panel formed in the wake of the Center for Medical Progress’ videos that claimed to show fetal tissue trafficking. (They did not, and the producers were later indicted for identity theft and charged with several felonies.) Black has also introduced bills to prevent Planned Parenthood from getting federal family-planning grants and getting reimbursed for services provided to Medicaid patients.
In South Carolina, an equally hardcore right-wing woman is running for governor. Catherine Templeton, who headed up a couple of state agencies under Gov. Nikki Haley, gave a few alarming answers to questions posed at a GOP town hall this week, one of her first major events since announcing her candidacy in the spring. She promised to stand in the way of any efforts to remove monuments of Confederate soldiers, saying she was proud of the Confederacy and doesn’t “care whose feelings it hurts.” Of transgender soldiers serving in the military, Templeton said “If you sign up and join as a man, you serve as a man. If you join as a woman, you serve as a woman,” and, likewise, “If you’re a boy, you go to the boys room. If you’re a girl, you go to the little girls’ room.” And, she added, “if you’re a pervert, we throw you in jail and throw away the keys.” She didn’t clarify what she meant by “pervert.”
The moderator also asked Templeton about abortion rights in the state. “Until we can overturn Roe v. Wade, the best we can do is restrict it as much as possible,” he said. “How far can we take those restrictions? What’s the next step to make it—to protect life?”
Templeton responded with a story about carrying her now-middle-school-aged twins, boasting that she never considered aborting one of the fetuses, even when she developed “a life-threatening illness brought on by pregnancy.” She is “the only girl running” for governor in South Carolina, she said, so the question is “personal” for her. “You’re not going to find anybody that’s more pro-life than I am,” Templeton went on, explaining that she only supports exceptions in cases of incest and a threat to the life of the pregnant woman. One audience member asked Templeton to reassess her support of the incest exception, because a fetus conceived in incest “doesn’t deserve to be killed just because of the sin of the parents.” Templeton nodded. “And that’s why I’m not for the rape exception,” she said. “We agree.”
The same audience member asked the candidate about “homosexuality and transgenders,” claiming that “God says it’s wrong and it should be wrong in the law.” Templeton didn’t challenge the attendee’s assessment of the “sin” of LGBTQ people, but again invoked her love of her children, as if queer and trans South Carolinians pose a threat to their well-being.
Templeton, Black, and their kin aside, there are plenty of worthy female candidates running for governor in 2018. Democrat Gretchen Whitmer, a former Michigan state Senate leader with a history of reproductive-rights activism, has broken fundraising records in her gubernatorial campaign. In May, she’d attracted about three times the number of donors as her Democratic competitor, though he’s since been closing the gap. Kate Brown, who in 2016 won a special two-year term as Oregon’s governor, was as the country’s first openly-LGBTQ person to win a gubernatorial election. (She’s bisexual.) And gender-equity advocates can celebrate the 16,000 women who’ve asked EMILY’s List about running for office since the election. The Democratic Party itself may be cool with funneling money toward politicians who vow to curb abortion rights, but EMILY’s List only supports female candidates who are pro-choice.
Update, August 7, 2017: This post has been amended with updated fundraising information on the Michigan governor’s race.
by Christina Cauterucci @ The XX Factor
Thu Jul 27 15:22:25 PDT 2017
A U.S. anti-abortion nonprofit is funding the fight against legal abortion in El Salvador, funneling between tens and hundreds of thousands of dollars to an organization that supports the Central American country’s punishing laws. Reproductive-rights activists are currently rallying behind a bill that would allow for abortions in cases of rape, nonviable fetuses, and life-threatening health complications. Since 1998, abortions have been prohibited by law under all circumstances in the country—by most accounts, the world’s strictest abortion ban.
The Guardian reports that Human Life International, a Virginia-based Catholic nonprofit, has financially supported Sí a la Vida, one of the major Salvadoran organizations behind the total abortion ban, since 2000. Between 2000 and 2007, according to the Guardian’s reporting, Human Life International gave Sí a la Vida $47,360; between 2008 and 2014, Human Life International sent $615,432 to “Central American causes,” which likely included Sí a la Vida, as Human Life International has identified the organization as its “representative in El Salvador” and “affiliate” in the country.
Sí a la Vida is still one of the biggest forces behind the opposition to any changes to the country’s abortion laws. Under the current policy, women are routinely jailed for miscarriages, since there’s no way to tell the difference between a natural stillbirth and a medically induced termination. In 2013, the case of a pregnant Salvadoran 22-year-old with a young son, lupus, and kidney failure made international headlines when she couldn’t get an abortion, even though her anencephalic fetus was nonviable. She was eventually given a Cesarean section when she was in critical condition, and the baby, predictably, died soon after. When Salvadoran women are prosecuted for having a miscarriage or getting an illicit abortion, they can be put away for years. Recently, a 19-year-old survivor of rape was convicted of “aggravated homicide” and sentenced to 30 years in prison for a stillbirth.
Human Life International leaders bankroll the advocates who lobby in support of this sadistic policy, but in public, they deny supporting punishment for women who seek abortions. “The woman who aborts usually does not have the knowledge about pre-born life or what an abortion really is,” wrote Human Life International leader Adolfo J. Castañeda in a 2007 piece titled “Women Who Have Abortions Should Get Help, Compassion Not Prison.” “If she is severely penalized by the law, chances are that will make it more difficult for her to come forward to be healed and reconciled.” The Guardian quotes another Human Life International leader as writing that “desperate women being pushed into abortion” should not be imprisoned for their actions.
These patronizing arguments are common among anti-abortion activists, who know that moderate women are less likely to support prosecuting women for things they do to their own bodies. But when abortion is illegal, punishment of women is inevitable. Women in the U.S. are already jailed for home abortion attempts, and abortion is legal in many circumstances in this country. Donald Trump ran up against this weird anti-abortion movement contradiction during his campaign, when he said women should be punished for getting abortions if abortion were outlawed. Mainstream right-to-lifers tugged their collars and tiptoed away from that statement, gently correcting the candidate. Still, 39 percent of Trump voters polled in December said women should be punished for abortions, and some anti-abortion organizations are trying to get abortion outlawed as first-degree murder in certain states. The El Salvador model isn’t too far from what the U.S. could expect if, say Roe v. Wade were overturned, allowing states to ban abortions within their borders.
If that happened, groups like Human Life International, which also supported Uganda’s far-reaching criminalization of gay people, would be well prepared to argue for putting “desperate women” in prison for terminating their pregnancies. “Abortion always destroys a life. There is nothing life-saving about it,” Human Life International President Shenan J. Boquet said in 2013, supporting the continued withholding of abortion care for the 22-year-old Salvadoran with lupus and kidney disease. The penal code he envisions lets women die in pregnancy, but calls them killers if they care for their own health and get an abortion.
by alexandriaschell @ Ohio University Strategic Social Media
Wed Apr 27 11:04:57 PDT 2016
Our campaign is centered on a new Twitter account, @JoinUSColumbus, and a new hashtag, #KeystoColumbus. The overarching goal of the campaign is to increase awareness of the Certified Tourism Ambassador program in Columbus, while the more specific objective is to obtain 3,000 followers on the new Twitter account. We aim to reach 3,000 followers for […]
8 Reasons to Believe Taylor Swift Was Inside the Box That Two Large Men Carried Out of Her Apartment
by Heather Schwedel @ The XX Factor
Tue Jul 18 09:25:00 PDT 2017
On Monday, Splash News, an agency that specializes in celebrity news and photos, released a picture of some men on a New York City street loading a large case into a vehicle. What interest would a celebrity photo agency have in this sidewalk scene? According to a caption that went along with the photo, plenty: The men happened to be Taylor Swift’s security force, they were outside the pop star’s Tribeca apartment, and she was reportedly inside the case.
Per BuzzFeed, the mysterious caption read in full ([sic] to all spelling mistakes):
Taylor Swift has been reportedly being transported in a huge suitcase from her Tribecca apartment into her truck. A fleet of cars including two large cadillacs and three suv's arrive at Tailor Swift's apartment in Tribecca to move a large suitcase from apartment to truck. Almost a dozen of Taylor Swift security guards were present to move this package carefully as Taylor Swift remains to be unseen for a long time.
The agency soon retracted the caption. But Pandora’s box was opened, and the theory was out there: Taylor Swift! In a box! In the annals of memorable celebrity modes of transport, it would be hard to top Lady Gaga’s egg and Ariana Grande’s rumored preference for being carried like a baby, but if Swift was indeed inside that box, then the Trojan Horse would have nothing on her. And knowing Swift, despite the retraction, it’s not totally out of the realm of possibility. Let’s marshal the evidence.
Swift has been trying to keep a low profile lately.
Holing up in a box would be one creative way to avoid the paparazzi’s gaze. On that theme, she’s barely made any public appearances in recent months, and she hasn’t released a new album since 2014’s 1989 (though she did have a song on the 50 Shades Darker soundtrack). The star has spoken before about overexposure, and after last summer’s war with Kanye West and Kim Kardashian and the end of her relationship with Tom Hiddleston, disappearing for a while made a certain amount of sense for her career. But how far would she go to disappear? Would she, say, hide in a large suitcase?
Do not underestimate her will and determination.
This is a woman who has smashed record after record, who collects squad members like trophies, and who elaborately engineered a public image so glossy that it felt like a historic feat of self-mythologizing.
Swift is not too big to fit in a box.
She’s on the tall side at 5-foot-10, I’ll grant you. That’s a lot of height to squeeze into a box. But she has a small frame and appears to be in excellent shape—you’ve seen all those stylish gym clothes she wears around. If she does any Pilates or yoga at all, which she definitely does, she can swing this.
To test out this theory, a Slate staffer (associate art director Lisa Larson-Walker) who is similar in size to Swift curled into the fetal position and we measured her.
We then compared her measurements to the dimensions of some of the cases sold on high-quality protective case manufacturer Pelican’s site, and the numbers check out. Lisa is 17" wide, 19" high, give or take lid compression, and 33–35" long, depending how much her feet are sticking out.
The suitcase itself is huge.
Rather than the type of luggage you can fit in the overhead compartment on a plane, it’s a monster protective case. Here's one plausible example: It's 28.20" x 19.66" x 17.63", so a lithe, contorted pop star could ride in relative comfort.
The company, and surely companies like it, manufactures custom cases, too: This one could totally be lined with foam and outfitted with airholes to make the chart-topping artist traveling inside more comfortable.
The case has wheels but instead of being rolled, it is being carried by two men.
A pair of human shock absorbers.
Look at the orange tape in the picture: possible airhole location No. 1?
Or just a reminder of which side has to go down so they don’t flip over the pop star inside? Or just random orange tape? All plausible!
Wait, though—if Swift’s whole reason for getting in the box was to hide from the public, how did Splash News find out?
Perhaps it was actually a bid for attention and she was only pretending to hide, a nesting doll of PR stunts but in no way too advanced a move for Swift to pull. Again, look who we’re dealing with.
Two big brands, Dove and Always, launched well-publicized campaigns on YouTube, but did they succeed in growing the reach of their respective YouTube channels?
Homophobia Allegations From the Daughter of Bulleit Bourbon’s Founder Are Rocking the Beverage Industry
by Christina Cauterucci @ The XX Factor
Thu Aug 03 14:24:00 PDT 2017
In January 2017, Hollis Bulleit announced that she was leaving her job at Diageo, one of the world’s largest alcoholic beverage producers, and owner of Bulleit Bourbon. The daughter of Bulleit Bourbon founder Tom Bulleit, Hollis is well-known in the beverage industry for her longtime service to her family’s company, her elaborate headwear—she recently sold a collection of six of her homemade fascinators to help pay her “legal fees”—and her winning demeanor. Many were surprised by her departure from the brand she’d repped for more than a quarter-century, but few knew why they’d parted ways.
Over the past few days, Hollis has published several lengthy Facebook posts explaining what went down, from her perspective. According to her, the Bulleit family refused to accept her queer identity when she came out 10 years ago, and they rejected her decade-long partnership with a woman named Cher. While the spouses and partners of her siblings were included in family photos and press for the company, Hollis writes, she and Cher were excluded from major events and slowly edged out of the picture. Hollis, who has been publicly out for many years, says she was informed in December that she no longer had a job with Diageo; Diageo claims it offered her a multi-year renewed contract but was unable to agree with Hollis on the terms.
She helped break ground on the company’s new distillery in 2014, but says Cher didn’t get an invite. Neither was asked to attend the grand opening in March, Hollis alleges. “In 2008, I was asked to come home for Christmas; yet Cher was not invited,” Hollis wrote on July 31. “The only holiday that we attended was Thanksgiving in 2016, and then we were promptly uninvited via text from the following core family Christmas.”
Her allegations illuminate the complex responsibilities a corporation that owns a family business faces. In these cases, family troubles are de facto workplace troubles, and family homophobia could amount to employee discrimination based on sexual orientation. “Because family was business and intertwined with a global corporation, I find it odd that I did not benefit from the departments and safeguards that are put into place to either intervene or provide mediation or educational diversity training as would be the expected protocol for employees in this type of situation,” Hollis wrote in one of her posts. For several years, the Human Rights Campaign has given Diageo North America a perfect score on its Corporate Equality Index, a measure of companies’ support for LGBTQ employees and issues.
Hollis declined to answer any questions, but told me that she and Diageo “have come to a 24 hour halt” and any press “could mess up legal proceedings.” A Diageo spokesperson had this to say in an emailed statement:
In advance of Hollis’ contract expiring in 2016, we offered her a multi-year extension. Despite it being an increase versus her previous arrangement, we were unfortunately not able to reach agreement with her on this new contract. Any implication that she was fired, or that failure to agree to terms on this contract was due to her LGBT identity, is simply false. We are very proud of our long track record of work, through many of our brands, to support the LGBT community. We are also appreciative of Hollis’s past efforts on behalf of the brand and the industry.
But as Hollis’ claims and Diageo’s clash in the press, the story of Bulleit family infighting has been rocking the beverage industry. “All that is evil, impersonal and dirty about the business is laid bare right here. It’s a rotten affair Bulleit and it’s gonna hurt your brand,” wrote the owner of a Louisville, Kentucky whiskey bar of one of Hollis’ Facebook posts. A representative of a Santa Cruz bar has said the establishment will no longer buy Bulleit “in solidarity with those individuals whom have been rejected by their families for living their authentic lives,” and will use the proceeds from sales of its remaining Bulleit stock to “benefit the LGBTQIA community of Santa Cruz.” Seattle Cocktail Culture, a bar-finding app, posted that Hollis “has been an incredible advocate for American whiskey & her family’s brand,” so the proprietor is “done with Bulleit; that might not help Hollis but I won't be apart of this gross mistreatment.”
“She was the reason the craft bartending community embraced the brand,” Seattle bartender Elizabeth Dingivan posted on Tuesday, “and given the attempts to erase her legacy and co-opt her work, we are prepared to move on from Bulleit as a brand altogether.”
Now, Hollis worries that she won’t be able to find new work in alcohol brand promotion at age 43 without recommendations from her former employer. And she writes that she was surprised to learn that she can’t trademark her own name and start a new whiskey company under that moniker because Diageo would legally be able to challenge the brand’s name for being too close to Bulleit Bourbon.
Among some in the beverage industry, though, Hollis’ name still means something, even if it has no more connection to the brand she helped build. New Orleans bar owner T. Cole Newton writes that he took the occasion of an annual gathering of bartenders “to respectfully tell Tom Bulleit publicly and in person how much harder it is to support his brand without someone like his daughter Hollis involved.” Diageo and Bulleit Bourbon may have to come up with a better explanation for Hollis’ dissatisfaction if they want to keep the business of such proprietors. For those bartenders and business owners, loyalty to the brand means loyalty to the woman who helped get them hooked.
Dove is empowering women to see themselves in “a world where beauty is a source of confidence, not anxiety.” In a new ad, as part of Dove’s Real Beauty Sketches campaign, the pers…
Critics Aren’t Taking Issue With the Content of Hillary Clinton’s New Book So Much as Its Right to Exist
by Christina Cauterucci @ The XX Factor
Mon Sep 11 13:18:00 PDT 2017
There is no one who loves talking about the 2016 election more than Donald Trump, who brings it up in public more than once a week on average. There is no one so keen to linger over the outcome of Election Day, to pick at old grudges, and dress down old opponents than Trump. No one, some prominent Democrats would have you believe, other than Hillary Clinton.
“I love Hillary,” Sen. Al Franken recently told Yahoo News. “I think she has a right to analyze what happened. But we do have to move on.” On the Late Show, Sen. Bernie Sanders reminded Clinton that she “ran against the most unpopular candidate in the history of this country” and still couldn’t eke out a win. “She was upset about it and I understand that,” Sanders said. “But our job is not to go backward. ... I think it’s a little bit silly to keep talking about 2016.”
Given that 2016 saw an unprecedented electoral upset that resulted in the least-qualified president in U.S. history, nine months seems an awfully short grace period for acceptable discourse on the outcome. And Clinton isn’t just talking about the worst setback of her professional life—she’s selling it. What Happened, her highly anticipated 494-page postmortem on her last campaign, hits bookstores on Tuesday, ensuring that the conversation some Democrats don’t want to have will continue for at least as long as Clinton’s book tour.
Early reviews take issue with the book’s right to exist as much as the quality of its contents. “Was this book necessary?” asks Doyle McManus in the lede of his Los Angeles Times review, suggesting that Clinton should have shoved her manuscript into a desk drawer rather than offer it up for public consumption. Doug Schoen, a former Clinton ally, told the failed candidate in a Hill piece that it is “time to exit the stage” and stop doing harm to her political party by simply showing up. “Friends don’t let friends read Hillary Clinton’s new book,” wrote a critic at the Week who refused to even crack it open before making her judgment. “Whatever you want to read this book for, chances are, there’s something else that does it better.”
Conservative media outlets show particular glee in their reporting that Clinton’s book will ravage the Democratic Party and her own future in politics. The world is “sick of hearing from her,” writes Katherine Timpf at the National Review, calling it a feat of “self-indulgent dead-horse-beating” and the product of a “selfish urge to present as many excuses as you can to absolve yourself of any blame for your embarrassing defeat.” In the Washington Times, Ben Wolfgang argues that “the American people simply don’t want to hear from [Clinton],” quoting a poli-sci professor who believes Clinton should have “not written a book and been quiet for another eight months.”
That Washington Times piece calls What Happened a “blame book”—and certainly, most assessments of the tome are preoccupied with the question of blame. The juiciest excerpts so far are those that find Clinton casting shade on Sanders (he emboldened Trump’s attacks and promised every American a free pony), James Comey (he “shivved” her and “badly overstepped his bounds”), the New York Times (it dragged her over her emails but glossed over Trump–Russia connections during the campaign). But the bigger question with which critics are grappling is whether or not Clinton claims enough blame for her own unexpected loss. “Despite seemingly suggesting the fault is hers alone, Clinton also clearly believes that a lot of other people are responsible, too,” writes Bess Levin in her Vanity Fair roundup of “People Clinton Blames for Her Election Loss.” Another Washington Times piece reported that What Happened is “yet another campaign to blame everybody she can for her crushing loss.” Schoen wrote that “the only person [Clinton] does not seem to blame is herself.” Even the Associated Press claimed in a straight news piece about the book that Clinton “has a reputation for avoiding blame for her failures.” It seems that these critics, unsatisfied with Clinton’s concession speech, are holding out for a full-blown apology.
But Clinton could hardly have been more explicit about where the buck stopped in her campaign. “I go back over my own shortcomings and the mistakes we made,” she writes in one oft-quoted excerpt. “I take responsibility for all of them. You can blame the data, blame the message, blame anything you want—but I was the candidate. It was my campaign. Those were my decisions.” There it is: Clinton blaming herself for her loss. If that’s where her critics would have rather she stopped, What Happened would have been a PR statement, not a book.
It's true that the democracy-defying 2016 election merits more than a five-sentence mea culpa from the woman who lost. Clinton as a bad candidate is just one sliver of the rancid pie that caused America to vomit up President Trump. Even the election analyses most critical of Clinton don’t dare place all the blame on her Wall Street speeches, email-management missteps, or comments about putting coal companies out of business. The additional facts she offers as contributing factors to her loss—Sanders’ “attacks caused lasting damage”; sexism helped make her “a lightning rod for fury”—are measured and probably true. They’re nothing readers haven’t encountered before in the thousands of thinkpieces they devoured in the months after the election. Almost nobody thinks Hillary Clinton alone is responsible for the defeat that shocked the entire world.
When Clinton acknowledges that truth, as she does in What Happened, critics portray her as a petty shirker of accountability. Democratic Rep. Jared Huffman of California told Politico that Clinton is forcing the party to endure endless “media cycles about the blame game, and the excuses.” In a recent Morning Consult poll, 39 percent of 2,000 respondents said Hillary Clinton should cease all influence on the Democratic Party. Just 40 percent said it would be OK for her to write books. That the public was asked to weigh in on the seemliness of Clinton’s post-election plans is itself a marker of how personally the country takes her every move, as if she were not a politician but a despised national mascot.
What if, just like much of the rest of the electorate, she’s simply looking to make meaning out of an event that shattered her illusions about the country she calls home? The 2016 election was unlike any other: Nearly a year after the election, conversations with my friends and colleagues still occasionally end up in “what happened?” territory. Ordinary people are still piecing the 2016 narrative together. It’s no surprise that they might want to hear the loser’s perspective, even if members of her party don’t.
by Yuyu Chen @ Digiday
Thu Sep 21 21:01:53 PDT 2017
Multiple influencer agencies have updated their brand contracts to add clarity to social stars' rights and advertisers' campaign requirements.
The post Influencer marketing is growing up with tighter contracts appeared first on Digiday.
Tags: bodies , emotion/desire , gender , marketing/brands , media , beauty standards, representation, subtitles/CC , 00 to 05 mins , 06 to 10 mins Year: 2013 Length: 3:01; 6:36 Access: YouTube ( clip...
by Duncan Macleod @ The Inspiration Room
Wed Jul 26 15:46:52 PDT 2017
Volkswagen France is running “Humains”, a commercial promoting the brand’s environmental credentials. Earlier in the month the French government announced plans to phase out petrol and diesel powered vehicles by 2040. The Volkswagen Humans campaign responds with the promise of adaptation. People have always adapted to their environment, often without realising, whether it be eating […]
Heather Long: Dove's latest campaign to get women to be more confident about their looks makes a powerful point, even if it's only skin deep
Formedia | PR - Marketing - Design - Web
Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign? Dove: how to build a brand In 2004, inter...
by Grapeshot @ Digiday
Wed Sep 20 17:50:24 PDT 2017
Join Nicole Brodeur, Grapeshot director of account management and Aruna Paramasivam L’Oreal’s data acquisition and partner manager to find out how to optimize your campaign performance, increase scale and increase precision targeting. Sponsored by Grapeshot.
by Duncan Macleod @ The Inspiration Room
Sat Jul 15 19:03:49 PDT 2017
Squarespace commercial “Calling John Malkovich” is one of the nominations for Most Outstanding Commercial at this year’s Emmy Awards. The Super Bowl commercial is a continuation of the Squarespace campaign in which John Malkovich sets out to establish an online fashion design business. Things get tricky when he discovers that a namesake has already got […]
by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |
Wed May 31 02:23:48 PDT 2017
Encouraging Debate Two years ago, Protein World’s Marketing Manager, Richard Staveley, sparked a global social media storm with its “Are you beach ready?” campaign, with people accusing the company of sexism and body shaming. Fast track to today and the marketer has launched a new...
Forensic sketch artist Gil Zamora draws somewhere around 350 sketches a year. But his latest project was unlike any sketch he's…
Dove carried out, with the help of Ogilvy & Mather Brazil, a moving experiment on how women see themselves.
In this ad for Dove's "Real Beauty" campaign, a forensic artist asks several women to describe their own physical facial features.
MNN - Mother Nature Network
So few women have an inaccurate impression of the way they look. But what does that really mean?
Do you recognize your own beauty? Dove video, Real Beauty Sketches, reveals that a stranger can see us better than we see ourselves…
by jillianbarcia @ Ohio University Strategic Social Media
Wed Apr 27 10:20:09 PDT 2016
Through our Social Media Campaign Proposal, the primary goal is to increase the bond between Brothers Drake Meadery and the community, as well as the consumers around them. Brothers Drake Meadery cares about the community in Columbus, and wants to give back to them the freshest mead made from locally grown ingredients. With hopes of […]
Campaign Brief Australia
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. So Dove, via Ogilvy Brazil, decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.WATCH THE WEB FILMS HERE Join the Twitter conversation at: #wearebeautiful
Dove's latest video on beauty sketches whilst garnering millions of views and shares in the past few days has also copped flak from netizens. Does it make a good marketing case study?
by Kelsey Miller @ Ohio University Strategic Social Media
Wed Apr 27 21:40:43 PDT 2016
Our ultimate goal for Glenn Avenue Soap Company is to increase social media following by incorporating our client more into the local community of Columbus and increasing brand loyalty and recognition. We developed three different tactics that incorporate this goal and help accomplish it. Each tactic brings our brand into the community, encourages following, and […]
by Christina Cauterucci @ The XX Factor
Wed Aug 09 11:45:00 PDT 2017
Wonder Woman hit a major milestone on Tuesday, when its North American box-office take topped $400 million. The film is now the highest-grossing film ever made by a female director and the third highest-grossing domestic release in Warner Bros. history.
Woohoo! Feminist #win! Think of all that money flying out of women’s paychecks and into the pockets of female actresses and a female director, keeping it in the sisterhood! And also, think of the way, way, larger sums of money going into the bank accounts of the right-wing billionaires who funded it!
Want to listen to this article out loud? Hear it on Slate Voice.
It turns out that the feminist fave of the summer reportedly counts among its investors not just any rich dudes, but the literal Koch brothers. These are the men we can thank for the Tea Party, the funding of the “education reform” movement and organized opposition to Obamacare, and some of the most concerted efforts against environmental regulations the country has seen. They are some of the wealthiest men in the world, and they use their money to influence policies that protect the rich at the expense of the poor.
The Hollywood Reporter published a piece Wednesday morning describing Charles and David Koch’s “significant stake” worth “tens of millions of dollars” in RatPac-Dune Entertainment, which invested $450 million in 2013 to cover Warner Bros.’ entire slate of up to 75 movies over four years. That includes the “masterpiece of subversive feminism” that argues, according to the Washington Post’s Alyssa Rosenberg, that a world without misogyny “would be liberating and wonderful for men.” Post-Wonder Woman, misogyny is still around, but the success of the film has no doubt been liberating and wonderful for the men who funded it. (A Koch Industries spokeswoman gave THR the vague assurance that the brothers themselves and Koch Industries “do not have any involvement with this investment.”)
Full disclosure: I did not find Wonder Woman to be the tear-jerking feminist masterwork so many of my colleagues and contemporaries claim to have seen. To me, the movie baited women into the theater with some heavy-handed surface-level empowerment schtick, then gave us 180 minutes of jokes about how sexy half-dressed women are when they know how to fight. That normally wouldn’t have bugged me so much—blockbuster films are blockbuster films, and superhero movies are among the most formulaic of blockbuster genres—if critics and lay-viewers and men’s rights activists alike hadn’t made the movie out to be some kind of monumental step for womankind. Of course Wonder Woman wouldn’t star an average-looking bulked-up fighter, because they don’t look hot on movie posters. Of course the titular character would sleep with the first man she meets in her entire life, because otherwise people might think an athlete from an all-woman island was a lesbian.
I don’t think many, if any, of the people extolling Wonder Woman’s feminist bona fides believe that supporting the film meant they were supporting feminist causes in any significant way. Warner Bros. is not a nonprofit, and big profits are how big, splashy movies get made. But it’s just so rich to consider that the money it cost to send these little girls who “might make your heart explode” to see Wonder Woman now support the Koch brothers’ efforts to call climate science into question, making it measurably less likely that those little girls will grow up with a livable Earth to inhabit. The price we pay to see a woman kick ass with killer CGI effects is the continued electoral dominance of Koch-funded politicians who want to force women to give birth against their will. It’s no surprise—it’s how the system is designed. It’s what happens when unimaginable wealth is concentrated in the hands of a few white men looking out for themselves and their buddies. It’s called capitalism.
And under capitalism, in case you haven’t heard, there can be no ethical consumption. Every dollar spent in this messed-up marketplace supports exploitation, a fact that’s become even harder to swallow since the Supreme Court’s Citizens United v. FEC decision allowed corporate entities to all but cast physical ballots for their preferred political candidates. The Koch brothers aren’t the first right-wing puppeteers to invest in a corporation that produces a seemingly feminist product, and Wonder Woman is far from the only girl-power movie to enrich men working hard to make the world a harder place for women to thrive.
In fact, one of the last blockbuster action movies with a woman in the leading role, Mad Max: Fury Road, was also funded by RatPac-Dune, the company that bankrolled Wonder Woman. One of the founders of that company, Steven Mnuchin, was the finance chair of Donald Trump’s campaign, donated $425,000 to the campaign and the Republican party to help him win, and now serves as his Treasury Secretary. In other words, if you bought a ticket to see Imperator Furiosa bust the heads of a bunch of sexual abusers, you may have helped America elect one.
by Duncan Macleod @ The Inspiration Room
Mon Jul 17 15:57:31 PDT 2017
The Ad Council’s “We Are America” commercial, part of the Love has no labels campaign, is one of the nominations for Most Outstanding Commercial at this year’s Emmy Awards. Launched for Independence Day 2016, the We Are America ad featured American professional wrestler, rapper, actor and reality television show host John Cena reflecting on patriotism […]
by jasmineskyegrillmeier @ Ohio University Strategic Social Media
Wed Apr 27 11:15:29 PDT 2016
By Jasmine Grillmeier, Liz Sanz, Shyann Williams The Boutique Truck is Columbus, Ohio’s first mobile fashion truck specializing in trendy and cute clothing. The truck travels around different areas of Columbus and the surrounding Ohio areas to set up shop and host parties. They have a decent social media presence currently, but their presence could […]
It Would Make Perfect Sense For Justin Bieber to Become the “Tom Cruise” of the Pentecostal Megachurch Hillsong
by Ruth Graham @ The XX Factor
Fri Jul 28 10:26:58 PDT 2017
Justin Bieber abruptly canceled the last 14 dates of his Purpose world tour this week, leaving fans asking “What Do You Mean?” (Sorry.) The pop star has been vague about his reasons for pulling out, but critics said his performances on the 16-month-old tour had often been worryingly listless. “You guys ever feel like sleeping all day?” he asked a stadium crowd in Brooklyn last year, lying flat on his back on the stage. “That’s me all the time.” His longtime manager, Scooter Braun, said this week that Bieber’s “soul and well-being” have to come first.
No one know exactly what that means, but the Australian press quickly produced a rumor that was too delicious to ignore: Bieber may be planning to start his own church. “The real reason he’s come off the road is because he wants to reconnect with his faith and maybe even planning to start his own church,” entertainment reporter Richard Wilkins said on the Australian television show Today Extra. “That’s the word from an inside source.”
TMZ soon chimed in with a report the singer had “rededicated his life to Christ,” according to several people associated with the Australia-based Pentecostal church Hillsong. There have been several stories on Bieber’s growing closeness with Hillsong leaders, particularly New York–based pastor Carl Lentz, whom the site depicts as a svengali-like figure who also influenced Cleveland Cavaliers star Kyrie Irving’s decision to leave the team. Lentz and Bieber have spent almost every day of the last month together, TMZ reported on Thursday, with Bieber seeing the pastor as a father figure. A different story this week quoted a source saying Bieber is “becoming the Tom Cruise of that church.”
Needless to say, we wouldn’t want to give too much credence to the vagaries of “inside sources” weighing in on celebrities lives. Wilkins’s sourcing is sketchy, to put it kindly. But anonymous sourcing aside, there is plenty of real evidence that Bieber is becoming increasingly dedicated to his faith, whatever you make of its authenticity. The singer attended a Hillsong conference in Sydney earlier this month, his third trip to Australia in two years for church-related events. Even his megastar mishaps revolve around churchgoing these days: On Wednesday night, he accidentally hit a paparazzo with his truck after leaving a church service in Beverly Hills. (Bieber stuck around and seems to have behaved like an all-around mensch in the aftermath.)
Hillsong has dozens of huge congregations all over the world, and celebrity fans including Kevin Durant, Vanessa Hudgens, and Bono. Its leaders are known for being not just cool compared to typical pastors, but genuinely sexy and fashionable. Last year, the church’s touring “worship band,” Hillsong United, was the subject of its own stylish feature-length concert film. It’s no mystery why Bieber would be drawn to the Hillsong aesthetic. Underneath the tattoos and hipster glasses, Hillsong promotes a fairly traditional evangelical theology similar to the one Bieber has long espoused.
He’s no Christmas-and-Easter dilettante who just drops by services for the Instagram opportunities. According to Taffy Akner’s touching 2015 profile of the church in GQ, Bieber has been involved with Hillsong for at least seven years now, and it seems to have brought him genuine comfort in times of bewilderment, exhaustion, and jackassery. (The piece, worth reading in full, opens with the line “What if I told you I had a Justin Bieber story that would break your heart?” and does not disappoint.) Akner also suggests that Bieber’s connection to the church is as personal as it is spiritual. A few years ago, Bieber moved in with Lentz and his family for about six weeks during a rough patch, and he’s been photographed leaving a nightclub with another Hillsong leader. A few days before he canceled his tour this week, he gave a goofy interview in which he rested his head on Lentz’s shoulder. “I just want to love people more,” he said. “I just want to love Carl more.”
by Christina Cauterucci @ The XX Factor
Wed Aug 30 12:31:00 PDT 2017
The Trump administration sent a memo on Tuesday announcing its plan to halt a planned Obama-era rule meant to advance equal pay. Starting in the spring of 2018, businesses with 100 or more employees would have had to add salary information to their existing federal reporting on the race and gender demographics of their workforces. Neomi Rao, who runs the Office of Information and Regulatory Affairs, has told the Equal Employment Opportunity Commission to stop the rule from going into effect, claiming that it would be “enormously burdensome” to companies.
Rao also wrote in her memo to Acting EEOC Chair Victoria Lipnic that the rule may violate the Paperwork Reduction Act, a federal law meant to reduce unnecessary mandatory paperwork. The Office of Management and Budget “is concerned that some aspects of the revised collection of information lack practical utility, are unnecessarily burdensome, and do not adequately address privacy and confidentiality issues,” Rao wrote.
The Department of Labor has been collecting demographic data from employers for half a century to assess possible cases of hiring discrimination. Currently, companies with 100 or more workers report their race and gender stats in 10 job groups. The rule the Trump administration has stayed would have required that they also report those stats across 12 “pay bands.” The Obama administration introduced the rule in January 2016, on the seventh anniversary of the Lily Ledbetter Fair Pay Act. At the time, White House adviser Valerie Jarrett and the then-chair of the EEOC applauded the new rule as a way to beef up the federal government’s enforcement of existing equal-pay laws. When she unveiled the rule, Yang said the data would help the EEOC analyze pay disparities in different industries, launch “larger, more complex investigations” into wage discrimination, and make stronger cases when people report their employers for unequal pay.
Tuesday’s news wasn’t a complete surprise, because Trump thinks wage discrimination isn’t a real issue. Four days ago, he issued a memo declaring Aug. 26, the anniversary of the 19th Amendment, “Women’s Equality Day,” as previous presidents have done. “My Administration is committed to fostering an economy where all women can succeed and thrive,” he wrote, praising efforts to help women entrepreneurs and establish universal paid family leave. But he’s previously said that “you’re gonna make the same if you do as good a job,” and “when you have to categorize men and women into a particular group and a particular pay scale, it gets very—because people do different jobs,” implying that the gender and race wage gaps are attributable to poor performance and self-selection into different careers. He’s also repealed rules that forced federal contractors to be transparent about their wages and stay away from forced-arbitration clauses that make it easier for companies to cover up cases of sexual harassment.
But while Trump’s new blow to equal pay is right in line with the values he espouses, it’s a telling change of tune for Ivanka, who has made equal pay a core part of her campaign to seem like a reasonable, trustworthy, pro-woman foil to her father. One might have expected her to anonymous-source her way out of this debate, leaking that she tried to get Trump to reconsider his plans to declaw the EEOC’s anti-discrimination investigations. Instead, she said she agrees with her dad’s decision. “While I believe the intention was good and agree that pay transparency is important, the proposed policy would not yield the intended results,” she said in a statement. “We look forward to continuing to work with EEOC, OMB, Congress and all relevant stakeholders on robust policies aimed at eliminating the gender wage gap.” Her statement is transparently dumb: There is no way to make an honest case for the position that more data and transparency will not help the EEOC identify possible cases of wage discrimination or prosecute those flagged by employees. If Ivanka wants to close the gender wage gap, letting companies keep their wages secret is a bad way to start.
Ultimately, the Trump calculus here was simple. Businesses know they’ll be more likely to get on the hook for unequal pay if they have to report their pay structures disaggregated by demographics, so that's likely why they don’t want to do it. The Wall Street Journal reports that Lipnic once said of the rule that the “benefits of this are not worth the costs” to businesses. Businesses already have the information they’d need to report, since they already report demographic data—all it would take to organize it by pay would be a bit of futzing with a spreadsheet the first year. It’s not the cost of reporting that’s so unacceptable to businesses that they’ve gotten the Chamber of Commerce to lobby against the rule. It’s the cost of being sued for discrimination. In the power struggle between the victims of that discrimination and the mostly white men who exploit them for profit, Ivanka has publicly chosen her side.
Solomon McCown & Company
Earlier this year, Dove released "Sketches" as a part of its "Campaign for Real Beauty" aimed at improving women's self-esteem. In the video, women are asked to describe themselves to a sketch artist who cannot see them. Then, strangers who had met the women just once were asked to give their descriptions of the women …
httpv://www.youtube.com/watch?v=Il0nz0LHbcM There’s a video that’s been making the rounds of the feminist blogosphere. It’s a viral ad by Dove, maker of all kinds of skincare and …
Dove Real Beauty Sketches Becomes The Most Viewed Online Video Ad Of All Time
by act13 @ Media and Cultural Analysis, Spring 2014
Mon May 12 19:45:08 PDT 2014
Living in a racially charged and aware society, some members of the dominant race often times creates principles that they associate with whom they consider the “other”. Those principles help reduce the African American race to stereotypes such as wild, reckless, lazy, and inferior. In the 2011 campaign “Give a Damn” by Nivea, a skin […]
by Duncan Macleod @ The Inspiration Room
Sat Aug 19 20:00:19 PDT 2017
HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children. The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on […]
Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now
by Jamie Fraser @ Unruly
Fri Sep 22 04:56:26 PDT 2017
Every week Unruly scours every corner of the web for the funniest, saddest and weirdest ads around – then we put them in this handy list so you can catch up before the weekend. Among the big hitters, we have Apple with an energetic push for its latest smartwatch. The spot features a skateboarder-cum-gymnast dancing...
The post Samsung Says “I Love You” & UNICEF Launches First Crowdsourcing Campaign: 5 Ads You Should Watch Right Now appeared first on Unruly.
by ar223612 @ Ohio University Strategic Social Media
Mon Apr 25 17:12:55 PDT 2016
In order to celebrate Level One Bar & Arcade’s one year anniversary, we plan on executing a multi-step social media marketing campaign throughout the three months leading up to the celebration (mid September 2016). Starting in June, we intend to slowly roll out announcements for the weekend-long celebration across existing Level One social media accounts. […]
by Duncan Macleod @ The Inspiration Room
Tue Jul 18 15:43:16 PDT 2017
IKEA UK’s latest advertising campaign features Lion Man, a symbol of the importance of relaxing and recharging in one’s living room so we can go on to do great things. Based on the fact that lions spend up to 18 hours a day at rest, the campaign follows the story of a Lion Man as […]
Posted: March 9, 2015, 2:24 p.m. by Kaitlin Goins. According to DoSomething.org, only 5 percent of women naturally possess the body type often portrayed by Americans in the media. A vast majority (91 percent) of…
The Inspiration Room
Dove recently conducted a social experiment to prove that women are more beautiful than they think, as part of its continuing focus on “real” beauty in its advertising. FBI-trained forensic sketch artist Gil Zamora, who usually sketches people described by crime eyewitnesses, worked with women to measure self-perception. First he drew portraits of women according …
The beauty care brand creates an online spot built on the notion that women are their own worst critics.
by Christina Cauterucci @ The XX Factor
Tue Sep 19 12:49:57 PDT 2017
Hillary Clinton opened her What Happened book tour on Monday night with what sounded like a retort to the critics who’ve said she should have never written the book in the first place. In a bit of self-aware justification, Clinton told her interlocutor—former speechwriter and campaign advisor Lissa Muscatine—that the writing process gave her the “discipline and deadline” she needed to sort through both her own feelings and her shock at America’s election of a malicious wannabe tyrant. It was an act of “catharsis,” Clinton said. “It was my therapy.”
The product of her efforts seemed to have a similar effect on her audience. The bodies filling the seats at Washington, D.C.’s Warner Theatre quaked when Clinton walked onto the stage, giving her an ear-splitting standing ovation that shook the floor of the venue. Every minor attempt at a joke was met with riotous laughter, every dig at Trump with a lengthy round of applause. There were more than a few tears.
You’ve got to be a pretty big Hillary Clinton fan to spend up to $82 to sit in a room and listen to her say things you’ve probably heard her say before. Because it’s D.C., the theater also contained several former campaign staffers. These weren’t casual Clinton voters. They were her diehards, the people for whom the termination of a potential Clinton presidency was nearly as devastating as the bombshell of a Trump one. Their enthusiastic support wasn’t just about making the first female president, but electing this specific candidate, with her formidable resume, unflagging composure, and history of pressing on in the face of sexist attacks. The election and American democracy as we once knew it may be over, but the cult of Hillary Clinton is not.
Anyone who doubted Clinton’s “likability” or capacity to inspire hope in young women during her campaign should look to the crowds who’ll flock to her 15-city book tour to understand the magic some attributed to her candidacy. Monday’s event felt strangely intimate, with audience members eagerly nodding along as if they were at a cozy reunion with a friend they hadn’t seen in years. They erupted in cheers when Clinton spoke about turning to friends and family in the difficult days after the election. They booed and hissed when she mentioned Matt Lauer, whom Clinton calls out in the book for incessantly harping on her emails while letting Trump babble nonsense about ISIS. The audience seemed equally enthralled with Clinton the person as with Clinton the candidate, and genuinely concerned for her well-being.
Underlying their concern for Clinton the woman is a deep sense of identification with her. On Monday, Muscatine gave Clinton several pairs of nouns and had her choose her favorite: coffee or tea (Clinton chose coffee); yoga or Pilates (yoga); shower or bath (“it depends on how much time you have”); and vodka or chardonnay (“again, it depends on how much time you have”). It was silly and banal, but dozens of audience members clapped and hooted after each answer. So eager were these people to identify with Clinton that they screamed in a public place simply because she too prefers coffee over tea, like the majority of other U.S. adults. When it came time for audience questions, which were submitted in advance, several were just messages of thanks. One noted that the writer was drinking wine with Clinton “in solidarity.”
This book and attendant publicity tour will mark an important step in the grieving process for those Clinton fans who see themselves, and perhaps their own thwarted ambitions, in her struggles. For them, grappling with the daily horrors of the Trump administration has probably left little time or mental space to process Clinton’s loss. There is no shortage of policies to protest amid righteous, chanting hordes, but few outlets for feelings about the candidate herself. Seeing her onstage, back in the public eye on her own terms and in visibly good spirits, will give some a sense of closure they need. If Clinton can rebound and crank out a book after the worst setback of her professional life, maybe the rest of us can churn on, too.
Clinton made exactly this point on Monday night. “At the end of the day, everybody has disappointments. Everybody has losses,” she said. “I view this book as much about resilience as about running for president. … I want others, no matter what happens to you in life, to understand that there are ways to get up and keep going. Don’t give up on yourselves.” You know else recently wrote a book about resilience? Sheryl Sandberg, whose co-written book Option B chronicles, among other things, her emotional journey after the death of her husband. Clinton and Sandberg are acquaintances, and Sandberg starred in a prominent anecdote about women in leadership that Clinton shared on Monday. In the story, Clinton repeatedly referred to the Facebook COO’s previous book and business philosophy, Lean In, as “Lean On.”
It was a rather endearing flub-up that Clinton never caught and Muscatine was too nice to correct. But, looking out on a sea of faces eager to process their lingering devastation in the company of hundreds of other Clinton fans, the former candidate might have committed a Freudian slip. As far as advice for recovering from electoral trauma goes, “lean on” isn’t half bad.
The Planning Salon
Joel is Comms planner with experience in Media, Communications, and Brand Planning. Currently he works as Innovation Director at PHD in London. In this session Joel tells us about the background of Dove Sketches and…
by Emily Barber @ Ohio University Strategic Social Media
Wed Apr 27 10:56:57 PDT 2016
“You never think it will happen to you.” This mindset gives us the courage to take risks, but it can also prevent us from taking action. Organ donation is a tough subject to approach, but what if we changed that? What if audiences of Donate Life knew exactly why organ donation was important and how […]