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Dove Soap Tagline

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

Dove: The Most Impressive Brand Builder | Aaker on Brands

Dove: The Most Impressive Brand Builder | Aaker on Brands


Prophet Thinking

Dove has grown tremendously in an intensively competitive arena with established competitors largely through their brand building efforts. Learn more.

Dove TV Commercial For Beauty Bar

Dove TV Commercial For Beauty Bar


iSpot.tv

Therese and Molly switch soaps, and discover that Dove leaves behind no soap residue and don't cause an uncomfortable, tight feeling.

Dove Tagged Along When This Woman Proposed to Her Boyfriend

Dove Tagged Along When This Woman Proposed to Her Boyfriend


Racked

"Sometimes the moments that make us sweat are the most amazing moments of all."

Brand Update : Thums Up says Main Hoon Toofani

Brand Update : Thums Up says Main Hoon Toofani

by noreply@blogger.com (Harish B) @ Marketing Practice

In the latest commercial featuring the new brand ambassador Ranveer Singh, Thums Up has started its slide down in terms of creativity. Usually, Thums Up ads are nicely made and usually succeeded in creating that adrenaline pumping machismo effect.


The recent commercial featuring Ranveer Singh is a big let down ( IMHO) both in terms of idea and execution. 

We have seen this plot of the school bus, hero saving etc in many films and ads, It is nothing but plain boring. 

Secondly, there is also a change in the narrative of the brand. In the earlier ad, the hero used to do big stunts for Thums Up. The brand was projected as something which even a big hero would do anything to get it. 

Here in the new narrative, the hero and the brand is totally disconnected. Probably the argument is that the brand and the hero is one which is reflected in the new tagline " Main Hoon Toofani ".However, the execution fails to project the narrative properly.  Even the presence of the brand in the frames is limited to the first two and last frames. If you notice hard, you can see the logo on the bike, jacket etc.  It's a classic case where the celebrity outshines the brand. 

Dove Go Fresh Shampoos and Conditioners

Dove Go Fresh Shampoos and Conditioners


MyStyleBell, Your Premiere Hair Resource

“No Girl Should Need a Guy to Get that Fresh all over Tingly Feeling”  I love it! As the new slated slogan for the Dove Go Fresh Campaign, Dove again provides encouragement and self empowerment messaging to beautiful young women.  I love Dove and their commitment to Real Beauty which began

Dove soap- What is real beauty?

Dove soap- What is real beauty?


Lara Devgan, MD, MPH | Female Plastic Surgeon | Top Plastic Surgeon | Best Plastic Surgeon | New York City | Manhattan

"You are more beautiful than you think" is the tagline of Dove soap's web-only commercial that has gone viral on the internet. It shows a forensic sketch artist drawing a series of women. First he draws them based on their own descriptions of themselves, and then later, he draws them

Dove

Dove


Hindustan Unilever Limited website

Dove grew from a moisturising Beauty Bar into a global brand with a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling.

Warriors trademark ‘Strength in Numbers’ slogan

Warriors trademark ‘Strength in Numbers’ slogan


SFGate

When a Chronicle columnist asked Golden State Warriors head coach Steve Kerr this week whether he thought his often-repeated, team-building mantra, “Strength in Numbers,” was perfect for a T-shirt, he just smiled. [...] the team is using the slogan to anchor its online and arena marketing, especially during the playoffs with the Warriors pushing for a second consecutive title — with or without superstar Stephen Curry. Recognizing the slogan was loaded with potential, the Warriors decided the best defense was to go on offense. U.S. Patent and Trademark Office records show the Warriors applied for the trademark about two weeks before the team won the NBA title in June. Morales noted that former Los Angeles Lakers coach Pat Riley profited when he personally trademarked the term “three-peat,” uttered when the Lakers were trying to win a third-straight NBA title in the late 1980s. Others include “You cannot be serious!” by tennis star John McEnroe and “That’s a clown question, bro,” by Bryce Harper of baseball’s Washington Nationals. Basketball’s Anthony Davis trademarked “unibrow,” a distinguishing feature of the New Orleans Pelicans star’s face, while troubled NFL quarterback Johnny Manziel has tried to trademark his college nickname “Johnny Football.” After an examination period, and after no one stepped forward to oppose the registration, the trademark office issued a notice of allowance to the Warriors on Dec. 15. In April, the Warriors relaunched a marketing campaign with the slogan written in a stylized logo that includes four vertical tally marks through the “m” in “numbers” symbolizing the franchise’s four championships. The team is selling T-shirts with the logo to celebrate records from this regular season such as its 73 wins and Curry’s 402 three-point baskets. The trademark registration also covers a gamut of merchandize that may never see the light of day, including wetsuits, ear muffs, swim caps and novelty wigs. [...] Strength in Numbers T-shirts could end up gathering dust in a closet like the “We Believe” shirts that caused a sensation — and later some controversy — during the Warriors’ playoff run in 2007.

Ivory Soap Origin

Ivory Soap Origin


Snopes.com

How Ivory Soap came by its ability to float.

Dove

Dove


Integrated Brands

Unilever, a typical house of brands, is the global leader in the personal care market. Each brand in Unilever’s personal care business is precisely targeted to a specific group of consumers with a distinct value proposition to minimize cannibalization. …

Dove

Dove


Unilever Malaysia

Dove – Campaign For Real Beauty.

How beauty giant Dove went from empowering to patronising

How beauty giant Dove went from empowering to patronising


the Guardian

The £3bn toiletries brand was one of the first brands to embrace ‘femvertising’, but its body-shaped bottles have been roundly ridiculed. Can it repair the damage?

Fulani Braid Inspiration: 16 Gorgeous Fulani Braided Styles

by Portia @ Black Girl with Long Hair

A couple of weeks ago, our very own Leila talked excitedly about her beautiful Fulani braids. When I noticed the growing hair trend, I was reminded of singer Alicia Keys and her signature cornrows with…

Ad slogans taglines punchlines. 500+ slogans from famous commercials advertisements adverts. All time great database of ad slogans - Adglitz

Ad slogans taglines punchlines. 500+ slogans from famous commercials advertisements adverts. All time great database of ad slogans - Adglitz


Adglitz

      This exhaustive list of advertising slogans consists of more than 500 commercial slogans, taglines, punchlines and marketing mottos. I am not done yet, I keep coming back to this blogspot to add more advert slogans, more taglines, more punchlines, more mottos. If you come across any interestingRead More

Dove's True Colors: beautiful or bad? - AfterEllen

Dove's True Colors: beautiful or bad? - AfterEllen


AfterEllen

Here's the thing: I use Dove. I like Dove. I happen to think they make nice soap. And if they also happen to put out some nice television ads, well, all the better. But recently the brand and its Campaign for Real Beauty have come under fire by critics who have cried hypocrisy because Dove is owned by the same company that puts out, among many other things, Axe body spray. On the one hand, positive messages telling young girls about having good body image; on the other, sleazy messages telling young boys about bagging hot chicks. Oh, the conundrum. Dove’s latest ad, called “Onslaught,” is interesting for many reasons. In the clip, an adorable red-haired girl smiles innocently into the camera, only to be bombarded with a montage of images urging her to look “younger, smaller, lighter, firmer, tighter, thinner, softer.”

Dove Company History and Review: Real Beauty, Real Soap!

Dove Company History and Review: Real Beauty, Real Soap!


Maple Holistics

Looking to spread your wings and learn how to fly? Learn from Dove! Check out our Dove Company History and Review feature here at Maple Holistics!

Kitchen Craft: Soap Clouds! {And homemade kiddie tub soaps} - Our Best Bites

Kitchen Craft: Soap Clouds! {And homemade kiddie tub soaps} - Our Best Bites


Our Best Bites

You know what question Kate and I get a lot?  “How do you girls do it it all??”  Our schedules are full, just as many of yours are, and it comes with the constant struggle of balancing Mom-life with work-life.  And like most other Mothers out there, when it comes down to it and one... Read Post

Dove Logo

Dove Logo


Famous Logos

Dove is a personal care brand of Unilever that was introduced in 1955. It is sold in over 35 countries worldwide. A few of the Dove products include body washes, soaps, deodorants, lotions, shampoo…

The evolution of Dove

The evolution of Dove


strategy

As Dove celebrates its 50th anniversary, strategy examines how the brand has evolved from a bar of soap to a global master brand. Along the way, we look at how messaging to women has also evolved over this pivotal period in women's history

Dove | BrandStruck: Brand strategy database

Dove | BrandStruck: Brand strategy database


BrandStruck

Category: FMCG Personal care & beauty – hair care, body care, deodorants Owner of the brand: Unilever Key competitors: L’Oréal, Garnier, Nivea, Olay, Avon

15 Beautiful Scripts & Handwritten Fonts That Make a Difference

by ambilogo @ Ambilogo

With the advance of typography and the accessibility of graphic programs such as FontLab and Glyphs, it’s getting easier to produce beautiful fonts. Yet among the huge amount of fonts that pop up every day, there are still some that (...)

Why I’m Not Feeling Dove’s “Love Your Curls” Campaign

Why I’m Not Feeling Dove’s “Love Your Curls” Campaign


Black Girl with Long Hair

When Dove first released their “Love Your Curls” video, it quickly went viral. I watched the video and was excited to see an ad that focused on accepting curls and wearing your natural …

Pregnancy Didn’t Give Me Incredible Hair Growth… It Gave Me Split Ends and Dandruff

by Chinwe @ Black Girl with Long Hair

Before giving birth to my beautiful son this year, I had experienced what most moms do during pregnancy. My first trimester included morning sickness and fatigue, both of which were not limited to the day…

Advertising Through the Ages

Advertising Through the Ages


OnPath

A look at advertising through the ages from the 1890s to the modern day. What has changed? What has stayed the same? What do those changes mean for ads?

About Dove

About Dove


Dove US

Find out more about our vision to help make beauty a source of confidence, not anxiety, here.

15 Great Slogans That Turned Into Philosophy

by ambilogo @ Ambilogo

  Copy is one of the most important features of a strong brand. Although there are many creative slogans, here are presented 15 all-time favourites that did not only boost brand awareness and sales but turned into philosophy and a way (...)

Doing Drugstore: Dove Beauty Bar

Doing Drugstore: Dove Beauty Bar


POPSUGAR Beauty

When I became old enough to wash my own face before bed, my mom introduced me to the Dove Beauty Bar. She told me it was the only thing I would ever need to

How Dove's Real Beauty Video Touched a Nerve and Went Viral [VIDEO]

How Dove's Real Beauty Video Touched a Nerve and Went Viral [VIDEO]


The Content Strategist

The heart string-tugging video, created by Ogilvy & Mathers Brazil, has social and mainstream media buzzing. Here's why.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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