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Dove Social Media Campaign

How Can a Small Business Benefit From a Consultant?

by Charlie Smith @ Thought Reach

Small business owners don’t have time to wait for flat sales to start growing again. If they don’t take action immediately, it could be the end of their company. For those who own a small business, what can business consultants do to help you get out of your rut and start making money again? Find […]

The post How Can a Small Business Benefit From a Consultant? first appeared on Thought Reach.

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall


Inc.com

Acceptance is one thing. Asking women to visually categorize their bodies is quite another.

IZEA Brings Augmented Reality Product Placement
 to Influencer Marketing

by IZEA @ IZEA

Company launches first Augmented Sponsorship™ campaign with CORT ORLANDO, FL (September 21, 2017) – IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential...

The post IZEA Brings Augmented Reality Product Placement
 to Influencer Marketing appeared first on IZEA.

Should You Let Employees Use Social Media During Business Hours?

by Simon Morray @ Thought Reach

Social media is nearly inescapable. Along with the big players such as Facebook, Twitter and LinkedIn, niche social media sits such as Instagram and Snapchat are making inroads.  In many cases, workers access social media on the job. As late as 2009, more than half of the companies in the United States banned their employees […]

The post Should You Let Employees Use Social Media During Business Hours? first appeared on Thought Reach.

7 Brands Winning Social Media During the Olympics | Simply Measured

7 Brands Winning Social Media During the Olympics | Simply Measured


Simply Measured

The Summer Olympics in Rio this year are a first in many ways: The first Olympics broadcast in virtual reality The first time that South Sudan is competing as a nation The first Games hosted in a South American city The first American to compete in a hijab The first team comprised of refugees The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media. Despite the restrictions, many brands are still diving in on social, and the best ones are focusing on what the Olympics are truly about: stories of sacrifice, unity, empowerment, hope, training, support, competition, determination, and success. By concentrating on these stories and integrating them across multiple channels, the brands winning on social during the Olympic Games are using it to connect with audiences on values that transcend sport and

Inspiring! Twitter & Dove team up to make Social Media a More Positive Place with #SpeakBeautiful Campaign - BellaNaija

Inspiring! Twitter & Dove team up to make Social Media a More Positive Place with #SpeakBeautiful Campaign - BellaNaija


BellaNaija

There is just so much negativity out there and it is important for all of us to consciously work on being more positive and sending our more positive vibes. That is the summary of Dove and Twitter‘s newest collaborative campaign. The beauty company has teamed up with the social media company to ensure that the …

The Most Effective Social Media Strategies | WeWork Creator

The Most Effective Social Media Strategies | WeWork Creator


Creator by WeWork

The Most Effective Social Media Strategies Today, the job of your social media marketing team isn’t just to rack up followers, but to engage customers to form real, loyal, sustainable relationships. And the way to do it isn’t through clever taglines, coupons, or broadcasting content one-way, but through focusing your team on finding ways to …

Why Hashtags Are Beneficial to Your Business

by Katie Rogers @ JumpCrew

Discover How Hashtags Can Take Your Social Marketing and Business To The Next Level Are you looking to boost your social media presence and your overall sales? Do you include...

The post Why Hashtags Are Beneficial to Your Business appeared first on JumpCrew.

55 agencies with 120 projects enter BalCannes 2017

by Gašper @ Marketing magazin

This year’s BalCannes entries will be judged by separate panels of judges, consisting of marketers (clients), journalists and agency representatives. As every year, the best 25 campaigns will be chosen among submitted entries. Yet for the first time in BalCannes history, top 25 list will be presented by each of three juries on 22 September […]

The post 55 agencies with 120 projects enter BalCannes 2017 appeared first on Marketing magazin.

Top 20 Social Media Blogs You Should Start Following Today

by Harmanjit Singh @ Digital Vidya

Social Media Blogs Social media marketing became a necessity for businesses a long ago. With more than 2.8 billion users already active on social media, marketers cannot afford to miss out on such a big opportunity. To keep oneself updated, marketers need to follow blogs on social media marketing for the latest social media news, best […]

The post Top 20 Social Media Blogs You Should Start Following Today appeared first on Digital Vidya.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

Beyond Online Marketing: Creating a Positive In-Store Experience

by Ron Oliver @ Thought Reach

There’s a huge push for small businesses to create a positive online experience and optimize social media to bring in new customers. So many businesses are focused on just the online stuff that they forget to create a positive in-store experience for customers. This is especially true for small retail businesses where getting a customer […]

The post Beyond Online Marketing: Creating a Positive In-Store Experience first appeared on Thought Reach.

How to Respond to a Cyber Attack

by LEVICK @ Public Relations & Strategic Communication

By Richard Levick and Paul Ferrillo Intelligent responses depend on three elements: 1) Incident Response Planning 2) Business Continuity Planning 3) Crisis Communication Planning There are numerous articles and memos deal with the topic of incident response, business continuity, and crisis communication plans. Many have been distributed through media outlets even. So you may be … Continue reading "How to Respond to a Cyber Attack"

The post How to Respond to a Cyber Attack appeared first on Public Relations & Strategic Communication.

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

Bruketa&Žinić OM rebrands to Bruketa&Žinić&Grey

by Gašper @ Marketing magazin

As official press release states, “agency Establishes Itself as a Brand, Product & Retail Design Hub, and a Digital Shopper Hub For the Grey Group Global Network”. The management team from now on  consists of Co-Chairmen and Chief Creative Officers, Nikola Žinić and Davor Bruketa with Siniša Waldinger as Executive Creative Director, Damjan Geber as CEO […]

The post Bruketa&Žinić OM rebrands to Bruketa&Žinić&Grey appeared first on Marketing magazin.

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

Mixing Digital and Physical Marketing Techniques

by Sonia Allen @ Thought Reach

Many analysts and marketers are suggesting that we’ve entered the post-digital age. While it sounds ominous, what this really means is that digital marketing is no longer a fringe consideration or something that needs to be added to an existing campaign. At this stage in the game, any mainstream marketing push is going to include […]

The post Mixing Digital and Physical Marketing Techniques first appeared on Thought Reach.

The Complete Guide to Launching a Successful Blog

The Complete Guide to Launching a Successful Blog

by Lauren Hooker @ Blog

People are always shocked to learn the reason Elle & Company grew exponentially in my first year of business. It wasn’t through Instagram (although social media is a fantastic marketing tool). It wasn’t through networking with the right people (although word of mouth and recommendations from trusted sources is helpful). And it definitely wasn’t through some sort of big break (although that would have definitely been nice). It was through blogging.

Still blogging about the Dove brand and many others, 8 years and 690 posts later

by Donna DeClemente @ Donna's Promo Talk - Promotional Marketing that Creates Excitement and Gets ResultsStill blogging about the Dove brand and many others, 8 years and 690 posts later – Donna's Promo Talk – Promotional Marketing that Creates Excitement and Gets Results

This week I am celebrating 8 years of blogging. My first blog post was published on February 27, 2007, which was my first real experience into the new world of social media. As a marketing professional my blog was to be written for other marketers to help keep us up to date on the latest […]

#NoLikesNeeded Campaign

#NoLikesNeeded Campaign


Dove UK

Visit our #NoLikesNeeded campaign page to see how we're helping girls see the only like that counts is their own

How to Set Up an Instagram Account for Your Business

by Veronika Baranovska @ Sendible Insights

Instagram is a thriving social media network with over 700 million monthly active users. Learn how to set up an Instagram account for your business.

7 Qualities of the Best Social Media Managers

by Katy LaLanne @ Sendible Insights

Passionate and productive social media managers should share these seven important attributes.

What do the new influencer marketing guidelines mean for brands?

by Katherine Chittenden @ Social Media & Digital Marketing Agency | OST

OST Marketing

Brands: listen up! New influencer marketing guidelines have been announced. These are designed to encourage brands to be up front with their social media followers and to make sure your audience is aware of the ‘paid’ relationship between the influencer and the brand. Here’s what you need to know… The new guidelines from the Committee of Advertising Practice ask that brands require influencers to notify their followers that their post is an advertisement in the title of their post or content of a Tweet. For image-based posts (such as on Instagram) the word ‘ad’ should be added to the image to ensure it’s obvious that the post was sponsored. How many times have you seen an influencer post that looked a normal selfie with their favourite new shampoo or snack? Perhaps the majority of celebrities and influencers still don’t make their paid promotions very obvious. You may have already started to see #ad or #spon on posts, but certain techniques can be used to hide this from all but the most savvy followers, which kind of defeats the object. As celebrity and influencer marketing is becoming more popular (see our post on the Rise of the social media influencer for […]

The post What do the new influencer marketing guidelines mean for brands? appeared first on Social Media & Digital Marketing Agency | OST.

Social Change Campaigns: How Dove Used Data to Raise the Bar - Public Relations & Strategic Communication

Social Change Campaigns: How Dove Used Data to Raise the Bar - Public Relations & Strategic Communication


Public Relations & Strategic Communication

This is post was originally published on CommPRO.  With every marketing piece bidding for our attention— and each trigger point prompting action—an impactful communications campaign today takes more than volume. A campaign that resonates requires messaging tailored to a target audience. It involves gathering and applying data to identify who you want to reach, and … Continue reading "Social Change Campaigns: How Dove Used Data to Raise the Bar"

14 Genius Visual Marketing Campaigns

14 Genius Visual Marketing Campaigns


Elle & Co.

“What makes a viral campaign?”It’s a burning question every entrepreneur should be asking, especially when it comes to the visuals they’re using to promote their products and services.In an effort to answer that question and spark some ideas for your own visual marketing campaign, I’ve

Life’s too short to not change your job

by Gašper @ Marketing magazin

According to the agency, the main idea lies behind an insight that more than 80 percent of Serbians are frustrated with their current job. Job change presents the fourth biggest change in their life. How to encourage the individuals to get their life in order and change their job. The campaign features well known figures from […]

The post Life’s too short to not change your job appeared first on Marketing magazin.

How to Build a New Startup in 5 Strategic Steps

by The Young Entrepreneur Council @ Thought Reach

By Brendan Mangus When I walked away from my startup in late April of 2013, I had reached a major crossroads. More than two years of my life had been invested into Habidy.com, a struggling social media company. I was in a place where many entrepreneurs had been before me: zero business prospects, zero income […]

The post How to Build a New Startup in 5 Strategic Steps first appeared on Thought Reach.

5 Instagram Hacks That Will Boost Your Small Business’s Social Reach

by Nate Goodman @ Thought Reach

Do you have a small business that is visually oriented? Whether you’re an independent clothing label, a pet parlour, a bistro, a florist or a travel agency, the very fact that what you do looks good is a huge asset when it comes to digital marketing – especially in the social media sphere. While B2Bs […]

The post 5 Instagram Hacks That Will Boost Your Small Business’s Social Reach first appeared on Thought Reach.

Dove's "Campaign for Real Beauty" Is the Campaign of 21st Century - Marketing magazin

Dove's "Campaign for Real Beauty" Is the Campaign of 21st Century - Marketing magazin


Marketing magazin

The iconic campaign was picked by every one of the Advertising Age judges as belonging on the list, and one that was described by the panel as “groundbreaking, brave, bold, insightful, transparent and authentic.” As Ad Age states, Dove began its campaign with a global survey in 2004 that found, among other things, that only 23 …

How to Use Snapchat for Business (and How It Works)

by Leslie McDermid @ Sendible Insights

Snapchat ranks as the most important social network for teens and young adults. Learn the ropes of how to use Snapchat for business in this blog.

6 Tips for Using Social Media in Your Marketing Plan | outbrain.com

6 Tips for Using Social Media in Your Marketing Plan | outbrain.com


outbrain.com

I think we can all agree that social media deserves a seat at the marketing table. It’s hard to find any marketing professional these days that won’t claim that social media is critical to brand building, reputation management,...

The AliveNow Journey: from a social media agency to a tech innovation lab

by Prasant Naidu @ Lighthouse Insights

“Companies don’t fail for lack of cash or attitude, companies fail for lack of brains and effort,” Mark Cuban, serial entrepreneur and owner of the NBA’s Dallas Mavericks. November 2012...

Dove Leveraged Social Media Marketing To Increase Brand Loyalty To 27.6%

Dove Leveraged Social Media Marketing To Increase Brand Loyalty To 27.6%


Digital Vidya

Learn Social Media Marketing (SMM) through this post 'Dove Leveraged Social Media Marketing To Increase Brand Loyalty To 27.6%'

How to create your B2B social media strategy – Cambridge #B2BHuddle

by Luke Brynley-Jones @ Social Media & Digital Marketing Agency | OST

OST Marketing

OST hosted it’s first B2B Huddle event in Cambridge on 15th March, leading around 40 participants from the tech, pharma, service and manufacturing sectors through an intensive B2B social media strategy workshop. I had the pleasure of hosting the event and provided the opening address, including a batch of B2B social media case studies (several of which are featured on this site) to demonstrate how building a credible social media presence and using social media to amplify your content can deliver direct ROI. Claire Trevien, Head of Content Marketing at Passle, our co-hosts for the Huddle, then provided a whirlwind review of what to do after you publish content online – how to share it, re-use it, re-format it, drive reach and stimulate word-of-mouth sharing. Her mention of the newsletter feature within Passle itself, which enables a company to curate it’s content into a newsletter in a few clicks and, usefully, create an internal version for staff (complete with social sharing options) was of great interest. In addition to our round-table discussions, in which participants created, collectively, a B2B social media strategy and content marketing plan for a number of fictitious companies – we also had a guest speaker to inspire and challenge […]

The post How to create your B2B social media strategy – Cambridge #B2BHuddle appeared first on Social Media & Digital Marketing Agency | OST.

How Dove Does Social Right

How Dove Does Social Right


ISYS6621: Social Media and Digital Business

All too often, the most talked about corporate social media efforts are those that are infamous epic fails.  Of course, it is human nature to bring up these controversial miscues – our minds …

IAB Macedonia names new leadership

by Gašper @ Marketing magazin

Also, the new Board has been named as well. Besides Eftimovski, it consists of Darko Lazarevski (Kajgana Media), Nikola Ancevski (Ovation), Ira Babić (Brand Union), Damjan Dano (IWM Network), Nenad Ristevski (PublicisONE Mackdonija), Meri Shesho (McCann Skopje), Sashka Nikolova (Media Plan) and Igor Popovski (CrnoBelo Media). The main goal of the Bureau, established in 2012 […]

The post IAB Macedonia names new leadership appeared first on Marketing magazin.

The 7 Steps to Building a Winning Client Social Media Strategy

by Matt Caspell @ Sendible Insights

Creating and crafting a social media strategy is hard, but especially so when you’re doing so on behalf of your clients.

Rag-O-Rama and The Salvation Army join together for Spring Cleaning

by reagancanaday @ Ohio University Strategic Social Media

According to Brand Bastion Incorporated, the role of social media in retail marketing has massively increased over the last 10 years. In an article, they found that social media drives more retail traffic than any other channel while building and maintaining brand reputation, while acquiring and maintaining consumers (Brand Bastion, 2014). Based on this information, […]

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates


JS Daw & Associates

By Isobel Chiang They say necessity is the mother of invention (humans required a more efficient mode of locomotion, so... Read more »

Glenn Avenue Soap Company Campaign Proposal

by Kelsey Miller @ Ohio University Strategic Social Media

Our ultimate goal for Glenn Avenue Soap Company is to increase social media following by incorporating our client more into the local community of Columbus and increasing brand loyalty and recognition. We developed three different tactics that incorporate this goal and help accomplish it. Each tactic brings our brand into the community, encourages following, and […]

No More Late Nights at the Office With Our Social Media Management App

by Olly Silver @ Sendible Insights

You need access to the social media accounts you manage 24/7. Our new and improved social media management app for iOS and Android has got your back.

Social Media Best Practices for Small Business Owners

by irisk @ Thought Reach

If you are running a small business, chances are that by now you have heard about the potential benefits of social media activity as a way to get some low cost online exposure. While what you’ve heard is definitely true, a lot of people seem to think that it’s enough to make a Facebook profile […]

The post Social Media Best Practices for Small Business Owners first appeared on Thought Reach.

Proactively Monitor Your Client Brands With Social Listening

by Wally Peterson @ Sendible Insights

Don't let your client be the one who notices first. Use social listening to monitor the social web, identify customer pain points and respond quickly.

Twitter isn’t really buying Dove’s new ‘Real Beauty Bottles’ campaign

Twitter isn’t really buying Dove’s new ‘Real Beauty Bottles’ campaign


CW33 NewsFix

PRINCETON, NJ -- If companies ever wonder whether their next big marketing campaign will be a hit or miss, they should just consult social media.Dove is no different. The brand has just launched their new 'Real Beauty Bottles,' where they've matched your body type with a kind of body wash.In social media fashion, people have come clean about it-- turning it into a hilarious soap opera!

Why You Should Use Facebook for Business

by Nate Goodman @ Thought Reach

When Facebook first launched, it was created to enable people to communicate with their social network easily. Originating at a college and then being rolled out worldwide, founder Zuckerberg probably had a good idea that there would be plenty of financial opportunities if it succeeded, yet even he couldn’t have dreamt it could have achieved […]

The post Why You Should Use Facebook for Business first appeared on Thought Reach.

Campaign Trail: Netflix says it's a joke; KFC records road trip cassette; PB&J's breakup bombshell

by @ Marketing Dive - Latest News

How Netflix, KFC and MaraNatha leverage the unexpected to grab attention and make viewers laugh. 

Why Dove gets the love on social media

Why Dove gets the love on social media


MyCustomer

Social media management tool, Hootsuite, has released its 2014 ‘Love List’ –

More Talent Added to 48th Annual GMA Dove Awards; Kari Jobe & Tasha Cobbs Leonard to Host

by justin@gospelmusic.org @ The 48th Annual GMA Dove Awards

The Gospel Music Association (GMA) announced that award-winning singer-songwriter Kari Jobe and Gospel powerhouse Tasha Cobbs Leonard will team up to host the 48th Annual GMA Dove Awards. Also joining the all-star lineup are performers Bri (Briana Babineaux), Danny Gokey, Gaither Vocal Band, Ryan Stevenson and Travis Greene. They join previously announced performers CeCe Winans, Hillsong Worship, Matt Redman, MercyMe, Reba McEntire, Steven Malcolm and Zach Williams and presenters Anthony Brown, Chris Tomlin, David and Tamela Mann, for KING & Country and Matt Maher.

Final Pitch Presentation: Level One Bar & Arcade

by ar223612 @ Ohio University Strategic Social Media

In order to celebrate Level One Bar & Arcade’s one year anniversary, we plan on executing a multi-step social media marketing campaign throughout the three months leading up to the celebration (mid September 2016). Starting in June, we intend to slowly roll out announcements for the weekend-long celebration across existing Level One social media accounts. […]

How Does Content Localization Work for Global Audiences on Social Media

by Hazel Davis @ Sendible Insights

Content localization can do wonders for customer relations and encourage greater interaction, but you need to plan it thoroughly and test early.

The Ever Evolving Trends in Digital Marketing

by Mike Kirichenko @ Thought Reach

The world is constantly changing in a digital platform and along with it, the trend for marketing and promotion of products. To sustain, you need to be aware of the changes that are happening in digital media. While you are trying every possible means to make your product visible online, the constantly updating Google algorithms […]

The post The Ever Evolving Trends in Digital Marketing first appeared on Thought Reach.

What is the key to becoming a social influencer?

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

As we come out of the January blues and into the fresh February of 2017, I wonder how many people have kept to their New Year’s resolutions?! More to the point, how many New Year’s resolutions were along the lines of; “I will eat healthier...

OST named one of the UK’s fastest growing B2B digital marketing agencies

by Luke Brynley-Jones @ Social Media & Digital Marketing Agency | OST

OST Marketing

OST has been listed among the top 10 fastest growing B2B digital marketing agencies in the UK. Based on bench-marking research by B2B Marketing, we are ranked 7th among the fastest growing agencies in the country. B2B content marketing has always been one of our strengths. Following early successes with Cambridge technology brands, such as CSR and Cambridge Consultants, we have built a team of highly experienced B2B professionals who are specialists in delivering niche B2B campaigns that deliver leads. We also use some of the smartest technology available, just to give us the edge! B2B Marketing have also produced a full report with listings showing the top 100 B2B digital marketing agencies. OST is ranked #66 in these listings which are heavily weighted towards the amount of turnover attributable to B2B. Given that much of our work relates to FMCG brands, we are thrilled to be ranked so high for our B2B content marketing, which includes global projects for many well-known technology, pharmaceutical and finance brands. Looking for insight?  We’ll be running a free B2B digital marketing workshop in Cambridge in March, featuring insights from our clients and partners. It’s invitation only, but contact us if you’re keen to […]

The post OST named one of the UK’s fastest growing B2B digital marketing agencies appeared first on Social Media & Digital Marketing Agency | OST.

More Talent Added to 48th Annual GMA Dove Awards

by justin@gospelmusic.org @ The 48th Annual GMA Dove Awards

The Gospel Music Association (GMA) announced that Hillsong Worship, Matt Redman, Steven Malcolm and Tasha Cobbs Leonard will perform at the 48th Annual GMA Dove Awards along with previously announced performers Reba McEntire, MercyMe, CeCe Winans and Zach Williams.

#FindTheTruck #FindAFriend Campaign Proposal

by jasmineskyegrillmeier @ Ohio University Strategic Social Media

By Jasmine Grillmeier, Liz Sanz, Shyann Williams The Boutique Truck is Columbus, Ohio’s first mobile fashion truck specializing in trendy and cute clothing. The truck travels around different areas of Columbus and the surrounding Ohio areas to set up shop and host parties. They have a decent social media presence currently, but their presence could […]

25 Interview Questions for Your Next Social Media Manager

by Veronika Baranovska @ Sendible Insights

Great social media managers turn engagement into action. Ask these interview questions to easily separate professionals from regular social media users.

Dove Campaign Reveals Risks of Misreading Social Media Listening Data

Dove Campaign Reveals Risks of Misreading Social Media Listening Data


glean.info

Reactions to Dove's Real Beauty campaign with its diverse shapes of shampoo bottles illustrate how data from social media listening can be easily misunderstood.

Fifth SoMo Borac receives record number of entries

by Gašper @ Marketing magazin

The most entries have been submitted in SoMo Social (25) while Digital Mix sees 24 entries. 22 projects are competing in SoMo Content. “We are very pleased to receive a large number of entries in all categories,” remarks Ružica Vrdoljak Ličina, co-organizer of SoMo Borac. “We are especially happy about 16 entries in the category […]

The post Fifth SoMo Borac receives record number of entries appeared first on Marketing magazin.

4 Reasons Why Your Small Business Website Needs to Improve

by Nate Goodman @ Thought Reach

Let us say you now have a solid digital marketing strategy. You have social media accounts you constantly use, a significant number of likes, and people leaving reviews. You even made certain company information public by putting it up on registries like the ASIC search in Australia for full transparency. But with how long you […]

The post 4 Reasons Why Your Small Business Website Needs to Improve first appeared on Thought Reach.

Become a Household Name through Social Media

by Blair Roberts @ JumpCrew

Many businesses are on social media, but are they promoting themselves in the right way and reaching their desired audience? It’s hard to think back to when social media was...

The post Become a Household Name through Social Media appeared first on JumpCrew.

How to Utilize Storytelling for Brand Growth on Social Media

by Matt Banner @ Sendible Insights

Learn how storytelling and appealing to human emotions can help you win more customers for your clients.

How To Run An Unsuccesful Mobile Email Marketing Campaign

by Matthew Zajechowski @ Thought Reach

Have you ever wondered why so many mobile email marketing campaigns fail?  Business owners are starting to realize the importance of optimizing your emails for mobile.  This is extremely important as statistics from Reachmail show that over 40% of emails are opened on a mobile device.  If business owners are not optimizing their email marketing […]

The post How To Run An Unsuccesful Mobile Email Marketing Campaign first appeared on Thought Reach.

The Need of Technology for Online Business Blog

by James Edwards @ Thought Reach

  Smart phones have become a large a part of people’s lives and are used for nearly any task you could imagine. Your phone has long moved beyond the requirement to make a phone call or send a text message. But smart phones are now used for social networking, e-mailing, net browsing and even making […]

The post The Need of Technology for Online Business Blog first appeared on Thought Reach.

Uber

by Shaun Verma @ Social Media Marketing

Uber is a company that drives brand identification through an interdisciplinary team. It’s a company that has absolutely captured the groundswell from ground up, and there is no better place to see this than on their social media. The integration they … Continue reading

Good Campaign of the Week: Dove "Real Beauty Bottles"

Good Campaign of the Week: Dove "Real Beauty Bottles"


Brandingmag

Dove’s body wash gets a revamp with a little help from Ogilvy, by creating bottles that come in all shapes and sizes, just like the women in their ads.

Brothers Drake #EntertainWithMEAD

by jillianbarcia @ Ohio University Strategic Social Media

Through our Social Media Campaign Proposal, the primary goal is to increase the bond between Brothers Drake Meadery and the community, as well as the consumers around them. Brothers Drake Meadery cares about the community in Columbus, and wants to give back to them the freshest mead made from locally grown ingredients. With hopes of […]

Are you on the Naughty List of Social Media?

by Harriet Beckett @ Thought Reach

THE DOS AND DON’TS OF FESTIVE SOCIAL MEDIA It’s that wonderful time of year again,  the tree is up in the office, the secret santa presents are under the tree and the festive celebrations are just about every night of the week! But now is not the time to neglect social media or start experimenting […]

The post Are you on the Naughty List of Social Media? first appeared on Thought Reach.

5 of Our All Time Favorite Social Media Campaigns

by Blair Roberts @ JumpCrew

Social media is huge. With over 2 billion people on Facebook and 700 million on Instagram, the marketing potential is endless. Brands are taking advantage of this frenzy and using...

The post 5 of Our All Time Favorite Social Media Campaigns appeared first on JumpCrew.

Iconosquare

by Joseph Carlini @ Social Media Marketing

When a company is using social media to market their product, they use many different platforms. Twitter, facebook, and Instagram are three of these platforms as examples. Using these platforms effectively can really help in growing awareness about a product … Continue reading

John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

#Dove Encourages Kind Words on Social Media via the #SpeakBeautiful Campaign for a #SocialWin

#Dove Encourages Kind Words on Social Media via the #SpeakBeautiful Campaign for a #SocialWin


Ohio University Strategic Social Media

              @kenzholden Thank you for your #SpeakBeautiful tweet! Here’s a message from our Self-Esteem Educator Dre Brown. pic.twitter.com/sZcUixV5sh — D…

8 Ways to Dump Useless Metrics & Achieve Better PR Measurement

by William Comcowich @ glean.info

PR measurement requires selecting appropriate metrics, but sometimes you need to do the opposite and eliminate unsuitable metrics. As staff members and others stakeholders suggest media metrics to track, the number of metrics can balloon over time. A cumbersome number of metrics is time consuming to track, report and analyze. Too many media intelligence metrics […]

The post 8 Ways to Dump Useless Metrics & Achieve Better PR Measurement appeared first on glean.info.

The Real Story Behind the Success of Dove's Campaign for Real Beauty

The Real Story Behind the Success of Dove's Campaign for Real Beauty


MarketingProfs

Marketing Strategy - Contrary to popular opinion, Boomer women aren't in denial about aging. Advertisers are. And the women they're supposed to be trying to connect with are getting annoyed.

Can Dove carry the #RealBeauty legacy with Break the Rules? - Social Samosa

Can Dove carry the #RealBeauty legacy with Break the Rules? - Social Samosa


Social Samosa

For decades cosmetic, skincare, and fashion brands have peddled the notion that in order to look beautiful a woman has to conform

Introducing… Kim!

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

We wanted to give you all a deeper insight into the lovely team members here at Formedia and have decided to start with Kimberley, our Office Manager. Kim is one of the longest serving team members, having started seven years ago! Starting as an Account...

How Will Voice Search Change the Social Media Landscape?

by Marcela De Vivo Bustillo @ Sendible Insights

Voice search is growing at rapid rates. This growth is facilitating a change in marketing for brands, but what about social media?

Coca-Cola

by Caroline Federico @ Social Media Marketing

  One company that has achieved social media maturity is the Coca-Cola Company. Their innovative thinking has abled them to keep their traditional look, while adding a modern flare. Coca-Cola has achieved social maturity because they have worked hard to … Continue reading

Not Enough Time to Manage All Your Social Media? Let Sendible Help!

by Olly Silver @ Sendible Insights

Whether you’re a digital agency battling between managing your clients on social and pitching your services to new businesses, or a marketing team handling your brand’s social channels in-house, your time is a finite commodity.

A New Year, a new… way to manage your twitter account?

by Chris Tynan @ Social Media & Digital Marketing Agency | OST

OST Marketing

Welcome back everyone, it’s only been a couple of weeks into 2017 and we have already seen some actions that have set the precedent of what will get an audience’s attention on social media. From NYE performances from both Mariah Carey and Robbie Williams causing a stir on both sides of the pond with audiences finding actions by the superstars (though for different reasons) to be both hilarious and horrifying. However, to more serious matters. As a new year kicks off, businesses everywhere are looking at opportunities for how to take their marketing (and in turn, their social media presence) to ‘the next level’ [I loathe this saying]. However, one such company who are currently riding the wave of a new tact of dealing with social media is Wendy’s – the American fast food outlet. The once standard run-of-the-mill, corporate social media account has since become the ‘bad boy’ of Twitter after a clash with a customer who questioned their motto on ‘fresh, never frozen beef’. In a short, but not at all sweet exchange, the Twitter Beef occurred, perfectly shown in a short video (below) by Anderson Cooper. Since then, Wendy’s has come up with a series of tweets […]

The post A New Year, a new… way to manage your twitter account? appeared first on Social Media & Digital Marketing Agency | OST.

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

Mandisa – Podcast Extra

Mandisa – Podcast Extra

by justin@gospelmusic.org @ The 48th Annual GMA Dove Awards

Brandon Heath honors Mandisa with a special “Uplift Someone” Award at the 44th annual GMA Dove Awards ceremony in Nashville, TN. Podcast: Play in new window | Download Subscribe: iTunes | Android | RSS

Under Armour

by Anne Smith @ Social Media Marketing

Cross discipline social media teams are very crucial because they can promote your brand and service clients.  It’s important to establish a team and work together in social media.  Majority of Under Armour’s success is because they spend time learning how their … Continue reading

How Live Streaming Can Integrate with Your Social Media Strategy at Events

by Lee Bierton @ Sendible Insights

Live streaming is quickly becoming an essential tool for social media marketers, especially when used at events and trade shows.

Dove’s #BeautyStory Collects User-Generated Content - IZEA

Dove’s #BeautyStory Collects User-Generated Content - IZEA


IZEA

Have you run a photo submission contest on Facebook, or collected brand-inspired stories from your customers on Twitter? If so, you’ve conducted a social media campaign that collects user-generated content....

Why Did Snapchat Turn Down Facebook’s $3 Billion Offer?

by Steve Bronson @ Thought Reach

Much of the financial and tech community was shocked late last year when Snapchat, a newer app designed to allow users to send pictures to their friends that are immediately destroyed, turned down an acquisition offer from Facebook for $3 billion. What could cause Snapchat and its CEO to make such a decision? How is […]

The post Why Did Snapchat Turn Down Facebook’s $3 Billion Offer? first appeared on Thought Reach.

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

How to Use Twitter Like a Pro

by Veronika Baranovska @ Sendible Insights

It’s highly likely that you know a little something about this social media network. A high number of impressions and clicks are great. But can you put a hand on your heart and say...

6 Methods for Making a Lasting Impression

by The Young Entrepreneur Council @ Thought Reach

By Nicole Smartt You went to a networking event, chatted with new contacts, and collected cards. Now what? There are multitudes of things you can do to make a personal and lasting impression past the first interaction. Now that you’ve done your due diligence in attending a networking event and connecting with peers, it’s time […]

The post 6 Methods for Making a Lasting Impression first appeared on Thought Reach.

Get Inspired by These 11 Digital Agencies and Their Awesome Social Media Management

by Veronika Baranovska @ Sendible Insights

Great things happen when we collaborate. Consider this: the Inca Empire was thought to be the largest in the pre-Columbian America. Despite lacking many features associated with civilization at the time, they saw unbelievable economic growth due to their ability to collaborate with one another.

How to Send Social Media Posts for Approval in Bulk Using Sendible

by Katy LaLanne @ Sendible Insights

Our bulk approval feature allows users to import up to 300 social media posts and send them to a team member for edits or approval.

11 Crafty Ways to Repurpose Old Content

11 Crafty Ways to Repurpose Old Content

by Lauren Hooker @ Blog

Content creation is at the heart of Elle & Company.  Between blog posts, weekly newsletters, Ellechats, social media posts, and Library additions, I spend a lot of time pumping out new content each week. But here’s the thing about new content: it has a shelf life. Newsletters get buried in inboxes. Blog posts get buried in archives. Social media posts quickly fade away from the feeds of your followers. Webinars end.  The content you create (along with the time and energy you put into them) quickly gets buried under your newer content. But don’t be fooled; you didn’t labor in vain!  Enter, the art of repurposing content.

Hootsuite

by Anne Smith @ Social Media Marketing

Social media management tools have become so popular and many companies rely on these tools.  Hootsuite is a social media monitoring tool that provides social media metrics.  Social media metrics are very important because they increase engagement, customer traffic, and … Continue reading

Unilever rolls out latest Dove body image campaign Choose Beautiful

Unilever rolls out latest Dove body image campaign Choose Beautiful


The Drum

Dove has launched the latest global ad push in its series of positive body image initiatives as it ramps up efforts to promote itself as a campaigner for 'real' beauty.

7 Tips for Using Instagram for Business

by Veronika Baranovska @ Sendible Insights

Beginner or pro - these tips will prove useful to you and your social media strategy. Ready to create amazing content on Instagram for your business?

10 Tips to Tighten Your Copy

10 Tips to Tighten Your Copy

by Lauren Hooker @ Blog

Whether you’ve been in business for 2 years or 2 minutes, you know that being an entrepreneur requires a slew of skills.  You have to be a salesperson, a marketer, an accountant, a project manager, a designer, a social media expert, a researcher, and a copywriter - all while being an expert in your particular field.  And you’re probably willingly (yet hesitantly) diving into all of those roles because you have a product, service, or idea that you enjoy and believe in. But in order to get clients and customers to pay attention to you and purchase your great product or service, you have to be able to communicate about it. You have to write about it in a way that’s genuine and persuasive. Emails, blog posts, headlines, bios, sales pages, social media updates - being an entrepreneur means you’re constantly having to write new copy for your brand and your business. But here’s the thing: Most of us aren’t trained copywriters.  We haven’t had a copywriting pro sit down with us one-on-one and teach us how to write in a way that’s concise, compelling, and personable. And if you’re anything like me, you might also have some serious resistance to promoting yourself and selling your products.  But copywriting doesn’t have to be quite so painstaking and overwhelming.  These 10 simple copywriting tricks will help you clearly communicate about your business in a way that resonates with people and encourages them to take action.

Dove: Body confidence campaigns prove our authenticity

Dove: Body confidence campaigns prove our authenticity


Marketing Week

Dove says it “walks the talk” when it comes to its body confidence campaigns, as it launches a toolkit to tackle body image anxiety among children.

How PR Can Help Itself by Helping the Media Get Past its Current Troubles

by William Comcowich @ glean.info

The news media face turmoil and an uncertain, anxious future. The public’s trust in the media is at an all-time low. Publications continue to struggle financially with reduced subscriptions and less advertising – resulting in layoffs of journalists and fewer published stories. While online news sites are gaining subscriptions, few people are willing to pay […]

The post How PR Can Help Itself by Helping the Media Get Past its Current Troubles appeared first on glean.info.

Beyond Online Marketing: Creating a Positive In-Store Experience

by Ron Oliver @ Thought Reach

There’s a huge push for small businesses to create a positive online experience and optimize social media to bring in new customers. So many businesses are focused on just the online stuff that they forget to create a positive in-store experience for customers. This is especially true for small retail businesses where getting a customer […]

The post Beyond Online Marketing: Creating a Positive In-Store Experience first appeared on Thought Reach.

The Top 8 Benefits of Social Media for Business

by Matt Caspell @ Sendible Insights

From driving free traffic to boosting brand awareness, social media’s a party you don’t want to miss out on.

How to get started with social media marketing [3-minute video guide]

by Luke Brynley-Jones @ Social Media & Digital Marketing Agency | OST

OST Marketing

How should we get started with social media marketing? If this is a question you’re currently battling with, the video below may be the answer to your prayers. It was filmed at the OST office in the Summer of 2016. Part of a ‘Small Business Heroes‘ feature run by Direct Line Insurance, our Managing Director, Luke Brynley-Jones, describes in simple terms how to create an effective social media strategy, including: Selecting your channels Creating a content calendar Creating innovative content Monitoring your progress Measuring KPIs If you need any extra help getting started with social media marketing, please get in touch.

The post How to get started with social media marketing [3-minute video guide] appeared first on Social Media & Digital Marketing Agency | OST.

Study: H&M, Topshop and Forever 21 dominate fast-fashion social engagement

by @ Marketing Dive - Latest News

The most successful retailers drive a lot of engagement from relatively few posts. 

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

CHAN 2018: Kenya stripped of Hosting rights

by BellaNaija.com @ BellaNaija

Kenya has been stripped of the right to host the 2018 African Nations Championship (CHAN) following a meeting of the CAF executive committee in Accra on Saturday. The decision was announced at a media conference after a one-day meeting of the African football “cabinet” headed by president Ahmad Ahmad, according to BBC Sports. It is the […]

The post CHAN 2018: Kenya stripped of Hosting rights appeared first on BellaNaija.

Meet the president: Spencer Baim (Vice Media, UK)

by Gašper @ Marketing magazin

New York, when they see it for the first time, can have a profound effect on people. That was certainly the case for Spencer Baim, who says it was the start of a love affair. He adds: “I arrived here at the age of 22 and never left.” Now chief strategic officer of Vice Media, […]

The post Meet the president: Spencer Baim (Vice Media, UK) appeared first on Marketing magazin.

Social Media Contests: Get Your Audience Engaged in Your Brand

Social Media Contests: Get Your Audience Engaged in Your Brand


Creative Guerrilla Marketing

Contests are not necessarily about winning a big prize. Their purpose is to engage as many people from your target audience on as many platforms as possible. So it’s important to tailor any campaign to a specific strategy with the goal of engagement in mind. Here are a few contests and campaigns t…

5 ways to increase app downloads using social media

by Tom Kennedy @ Social Media & Digital Marketing Agency | OST

OST Marketing

You’ve invested time in designing your app, troubleshooting, and testing for bugs. You’re ready to change the world, you launch it, everything is live and then…nothing. No downloads. No buzz. Nothing. Having worked on app development, launch and promotion campaigns over the years, we have some experience of this feeling, so here are our top 5 ways to increase app downloads using social media: 1. Connect your app to a Facebook page It will take you no time at all and greatly simplifies the process of creating adverts. If you already have a brand page you can use this existing channel to promote your app, or you can build a new community around the product. 2. Take advantage of Facebook’s developer tools Facebook’s native analytics for developers allow you to measure installations and in-app conversions – for free. As well as providing insight into useful metrics like retention rates it also allows you to integrate features like App Invites – which allows users to send a message encouraging their friends to install, which should increase app downloads. 3. Promote your app with highly targeted advertising Targeted adverts are especially important if your app is designed for a B2B audience, or […]

The post 5 ways to increase app downloads using social media appeared first on Social Media & Digital Marketing Agency | OST.

The Classic Marketing Mistake Everyone Makes

by Suzanne Stock @ Thought Reach

Your marketing campaigns are only as good as the data they’re built on… It’s all just a game of numbers It’s a classic mistake, but when it comes to marketing we are so often judged on numbers…how many new leads / prospective new clients / new-business meetings / telephone calls have you made this week? […]

The post The Classic Marketing Mistake Everyone Makes first appeared on Thought Reach.

Instagram Marketing Strategy – Find a niche and run with it!

by Lindsay Halls @ Social Media & Digital Marketing Agency | OST

OST Marketing

Without an Instagram Marketing Strategy, your Instagram efforts are likely to reap no return. Now ,this is a fairly bold statement to make – and not always completely accurate – but let me explain myself… Instagram is awash with great visuals and content. If you’re a brand trying to post content purely for likes, based on the types of posts you like to see on Instagram yourself then, chances are, there are others who are posting content which is a lot prettier/more powerful/better produced/smarter than yours. Scroll through a number of popular feeds with thousands of likes and views and it will quickly become apparent why their visuals help drive engagement. For example, imagine this is my sandwich… Honey-glazed ham sandwich with a hint of mayo. #workinglunch #lessismore #lunch #Glasgow #artisan #artisanweek #plainsandwich A post shared by Cook Like A Man (@cook_like_a_man) on Feb 23, 2015 at 4:10am PST It may taste great, it may look pretty decent (the best I have had all week) and I may be able to put a pretty neat filter on it that makes it look like something that would catch my eye? However, a quick search on the popular #sandwiches tag on Instagram […]

The post Instagram Marketing Strategy – Find a niche and run with it! appeared first on Social Media & Digital Marketing Agency | OST.

Social Purpose Marketing for Behaviour Change

by Rachel Adrian @ JS Daw & Associates

By Rachel Adrian Recent years have seen a huge increase in companies getting involved in social purpose marketing. Rather than... Read more »

The post Social Purpose Marketing for Behaviour Change appeared first on JS Daw & Associates.

IZEAx Product Update 2.13: Campaign Dashboard Improvements

by IZEA @ IZEA

Here at IZEA, we’re always pushing code. And now the Campaign Dashboard is faster than ever. With a few minor tweaks, we’ve been able to greatly enhance the software dashboard’s...

The post IZEAx Product Update 2.13: Campaign Dashboard Improvements appeared first on IZEA.

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

How to Use Queues for Content Curation and Creating Social Media Campaigns

by Veronika Baranovska @ Sendible Insights

Want to save time on scheduling? Sendible’s Queues feature helps you create social media campaigns and share content evenly on all networks.

JDM Solutions Interview: Solving Small Business Marketing Challenges With Social Media

by Veronika Baranovska @ Sendible Insights

Digital agency owner, Javier D. Martinez shares his opinion on small business marketing and how social media can help attract new customers.

Dove Real Beauty Sketches – best marketing campaign of the century?

by Gaby Atkinson @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign?   Dove: how to build a brand In 2004, international cosmetic brand, Dove, launched its Real Beauty campaign, aiming to empower...

Dove Social Media Campaign: #SpeakBeautiful

Dove Social Media Campaign: #SpeakBeautiful


Digital Agency Network

Dove #SpeakBeautiful campaign will encourage women to realize the role their online words play in impacting their confidence and self-esteem.

The Evolution of Public Relations

by The Young Entrepreneur Council @ Thought Reach

By Beth Monaghan The only industry changing more quickly than PR is the media, and the two are inextricably intertwined. I entered PR in 1997. The dot.com bubble was fat, as we ignored our collective common sense in the wake of skyrocketing IPOs and lovable sock puppets, which turned out of course, to be unprofitable. […]

The post The Evolution of Public Relations first appeared on Thought Reach.

Why Every Clothing Store Needs a Website

by Sharon Freeman @ Thought Reach

How many hours do you spend online? Playing games, doing research, never getting enough of social networks, emailing or just surfing aimlessly? What about online shopping? If you haven’t spent some time browsing online, you’re missing out on a brand new shopping experience. Statistics and Trends Retail sales in the offline world are slowly edging […]

The post Why Every Clothing Store Needs a Website first appeared on Thought Reach.

Tips for Small Businesses – How to Build a Real Mobility Strategy

by Maya Berry @ Thought Reach

Modern technology can be a hurdle for many small business owners. There are so many buzzwords and it can all be pretty confusing. There are still small business owners who don’t have any kind of web presence at all, so getting involved in mobile is still a big leap. Things like social media, online reputation […]

The post Tips for Small Businesses – How to Build a Real Mobility Strategy first appeared on Thought Reach.

Shock Tactics: PR Genius?

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

Encouraging Debate Two years ago, Protein World’s Marketing Manager, Richard Staveley, sparked a global social media storm with its “Are you beach ready?” campaign, with people accusing the company of sexism and body shaming. Fast track to today and the marketer has launched a new...

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

Content Marketing Minds: Dove's #SpeakBeautiful Changes the Conversation

Content Marketing Minds: Dove's #SpeakBeautiful Changes the Conversation


Social Media Today

Social media is full of ugly language. As social media and content marketers we try to steer our campaigns towards positivity, but the unfettered nature of most social media channels tends towards neg

3 Ways to Immediately Improve Your Cash Flow

by Nate Goodman @ Thought Reach

By W. Michael Hsu My client Steve called me up the other day to ask, “Where’s all my money?” I did a double take, thinking he wanted me to pay him. “What do you mean?” I asked. Turns out, Steve is invoice rich, but cash poor — he has plenty of business (invoices going out […]

The post 3 Ways to Immediately Improve Your Cash Flow first appeared on Thought Reach.

How Facebook Changed the Advertising World (Infographic)

by Steve Stuart @ Thought Reach

Thanks to social media sites like Facebook, the world of advertising has evolved greatly over the past decade. With a reported 1.15 billion users logging into Facebook each month, it’s no surprise that more and more companies have continued to dedicate large percentages of their overall marketing and advertising budgets in hopes of connecting with […]

The post How Facebook Changed the Advertising World (Infographic) first appeared on Thought Reach.

Here are Some of the Best Viral Campaigns of 2015

Here are Some of the Best Viral Campaigns of 2015


Small Business Trends

Each year there are new viral campaigns on social media and on the web and each year there are n...

Don't tweet mean things about celebrities on Oscars night — Dove will come after you

Don't tweet mean things about celebrities on Oscars night — Dove will come after you


Business Insider

Dove's #SpeakBeautiful aims to change the way people talk about body image on social media.

Facebook Insights

by Shaun Verma @ Social Media Marketing

It is no secret that Facebook is the center of most social media marketing efforts. Given that 71% of online adults use Facebook, many companies have their largest pushes on this platform. That is why Facebook Insights, the built in … Continue reading

Good Campaign of the Week: Under Armour “Unlike Any”

by D&AD @ Brandingmag

No brand quite does empowerment like Under Armour. It makes sense that a brand the sells sportswear would want to partner with sports personalities, but Under Armour seems to get beneath the surface of what makes these sports stars who they are, and this is undoubtedly their USP. In this latest campaign, “Unlike Any” celebrates […]

Social Media Live Feeds in Email: How to Get Results That Wow

by Kevin George @ Sendible Insights

Marry the power of email and social media by adding a dynamic social media live feed or an RSS feed into your email template.

5 Ways How Email Marketing Will Always Get Customers

by Rahul Bisht @ Digital Vidya

Why Email Marketing! Email Marketing is used ever since social media marketing was in the womb of digital marketing we are hearing a lot of social media trends nowadays but earlier there was only one tool Email. No matter where you are in the world it is cost effective and easier to reach them through Email […]

The post 5 Ways How Email Marketing Will Always Get Customers appeared first on Digital Vidya.

What is AI, and What Does it Have to Do With Your Social Media Campaigns?

by Marcela De Vivo Bustillo @ Sendible Insights

Do you know more about artificial intelligence than you think? Learn what AI is & how can it promote your clients' businesses with Facebook Messenger.

5 of Our All Time Favorite Social Media Campaigns | JumpCrew

5 of Our All Time Favorite Social Media Campaigns | JumpCrew


JumpCrew

Social media is huge. With over 2 billion people on Facebook and 700 million on Instagram, the marketing potential is endless. Brands are taking advantage of this frenzy and using...

10 Ideas for Your Independence Day Campaign

by Veronika Baranovska @ Sendible Insights

Do something special with your marketing on Independence Day. Get inspired by these tips and delight your customers on this holiday.

7 Powerful Tools for Building an Email List for Your Small Business

by Abhishek Talreja @ Sendible Insights

Use these seven inexpensive but powerful tools to create opt-in forms, giveaways and social media adverts to build your email list.

Dove launches campaign for men's line, including social, e-mail opt-ins

Dove launches campaign for men's line, including social, e-mail opt-ins


DMN

Unilever's Dove brand has launched an integrated campaign for its new Men+Care line of skin products. The campaign includes social media, TV and a microsite, DoveMenCare.com. The campaign was developed by agency Mindshare.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

German Chancellor Angela Merkel wins Fourth Term

by BellaNaija.com @ BellaNaija

Angela Merkel, the German Chancellor, has been re-elected for the fourth time in the German Federal Elections. Her closest rival, from the central left, Martin Schulz, conceded at the headquarter of his party Social Democratic Party (SPD), nydailynews reports. He said: Today is a difficult and bitter day. We clearly didn’t manage to maintain and expand our […]

The post German Chancellor Angela Merkel wins Fourth Term appeared first on BellaNaija.

Good Campaign of the Week: Keep Going #LikeAGirl

by D&AD @ Brandingmag

Always have proven once again that they are part of a unique collection of brands that care about young girls as well as selling products with their latest “#LikeAGirl” campaign. The multi-award-winning, original campaign came out three years ago, and it could have been enough to cement the brand as a clever and innovative thinker. […]

Visually Manage Your Social Strategy With Our New Social Media Calendar

by Olly Silver @ Sendible Insights

All your posts in one place. Spend less time scheduling and more time growing your followers and increasing engagement with our new social media calendar.

World of Social Media Monitoring and Analytics

by Evy Kartawinata @ Thought Reach

As we use social media to connect with others, we create a digital data trail of human interactions. When analyzed properly, this valuable data can show public opinion and consumer trends, make predictions and provide insights.  For companies properly collecting and analyzing this data, it can be key to business success. This infographic was designed to […]

The post World of Social Media Monitoring and Analytics first appeared on Thought Reach.

Dove Social Media Analysis Summary

Dove Social Media Analysis Summary


Her Marketing Blog

As some of you may know, I’m taking a social media marketing course this semester, which is why this blog was started in the first place. Most recently, as mentioned on Twitter, our class ass…

The Snapchat Effect

by The Young Entrepreneur Council @ Thought Reach

By Dan Kim The micronization of social media is changing the rules of digital marketing. Here’s how. You may have heard of something called Snapchat. Many of you may have heard of it as a social media company that Facebook tried unsuccessfully to acquire for $3 billion last November (and yes, that’s billion with a […]

The post The Snapchat Effect first appeared on Thought Reach.

Nature Nate’s Announced as Presenting Sponsor of the 48th Annual GMA Dove Awards

by justin@gospelmusic.org @ The 48th Annual GMA Dove Awards

The Gospel Music Association (GMA) announced that Nature Nate's Honey will be the presenting sponsor of the 48th Annual GMA Dove Awards. Nature Nate's has launched the Honey Gives Hope campaign and is partnering with the GMA Dove Awards to provide a grant for a family to adopt a child through Show Hope, a movement to care for orphans and restore hope by breaking down barriers between waiting children and loving families.

5 outstanding social media marketing case studies - Social Media & Digital Marketing Agency | OST

5 outstanding social media marketing case studies - Social Media & Digital Marketing Agency | OST


Social Media & Digital Marketing Agency | OST

Five of the best social media marketing case studies from major brands with insights into why their campaigns worked and what we can learn from them.

15 Facts About Modern Marketing

by Chloe Basterfield @ Thought Reach

What’s really happening in modern marketing? Here are 15 facts you must know if you want the best results from your campaigns. When it comes to marketing in the digital age, knowing what works and what doesn’t can be invaluable. Here are the top 15 facts about modern marketing from Eloqua that you should apply […]

The post 15 Facts About Modern Marketing first appeared on Thought Reach.

Success on social media - a look at 5 of your favourite brands

Success on social media - a look at 5 of your favourite brands


Castleford

The social media techniques used by 5 major brands.

How to Best Present your Brand in the Public Eye

by Nate Goodman @ Thought Reach

With so many channels available to help you present your business to the public – from mass media to social networks, blogs and promotional items – branding is becoming more important than ever. After all, all the effort spent marketing your company will be wasted if they don’t result in your company becoming known and […]

The post How to Best Present your Brand in the Public Eye first appeared on Thought Reach.

The Role of Quality Equipment In Small Business Success

by Nathan Goodman @ Thought Reach

In the information age, it is easy to think that everybody’s business is simply an electronic entity. With so much e-commerce, social media activity, and website work, it’s no wonder we get that impression. But of course, it’s not true. There are still many businesses out there that perform real services and produce tangible products. […]

The post The Role of Quality Equipment In Small Business Success first appeared on Thought Reach.

Successful Social Media Campaigns Require Planning

Successful Social Media Campaigns Require Planning


Sendible Insights

Social media campaigns shouldn't be seen as a series of individual posts. Planning is crucial if you’re setting out to run a successful campaign & gain ROI.

What does GDPR mean for social media marketers?

by Daniel Swepson @ Social Media & Digital Marketing Agency | OST

OST Marketing

This is a question lots of marketers have been asking recently – What is GDPR and how does it affect me?  We’ll start from the beginning and keep it as simple as possible… GDPR stands for General Data Protection Regulation and is an EU regulation for strengthening data protection. It’s due to be implemented in May 2018. I expect you’re thinking ‘well, Brexit is coming so we don’t need to worry about it’. In actual fact, if the UK wants to continue to trade with the EU post-Brexit, our data protection will need to mirror the EU, so chances are it’s still going to apply. The reason for the new regulation is simply that the current Data Protection Act is deemed too old and outdated to cut it in this technologically and digitally advanced world. The new regulation will impact various different areas of our lives, mostly without us even realising, however the four main changes we’ll see are: Opting-in for marketing materials must be transparent and remain unchanged. Consenting to marketing communications has to be recorded, verified and unambiguous. It is hoped that this new approach will strengthen the one-to-one relationship a consumer has with brands they love. There may […]

The post What does GDPR mean for social media marketers? appeared first on Social Media & Digital Marketing Agency | OST.

Good Campaign of the Week: Vice “Safe Sesh”

by D&AD @ Brandingmag

If there is anything that history has taught us, it’s that people will invariably do whatever they damn well please, with very little regard for consequence. So, when we’re talking about illegal substances, the ever so tiny matter of them being illegal is exactly that – ever so tiny. As long as they are readily […]

How to Create Social Media Marketing Campaigns for B2C brands (With Examples)

by Lucy Benton @ Sendible Insights

Get ideas from these brilliant social media campaigns to drive engagement and brand recognition

Dove teams up with Shonda Rhimes on Real Beauty campaign

Dove teams up with Shonda Rhimes on Real Beauty campaign


latimes.com

Dove Real Beauty Productions will highlight how everyday women think Hollywood should portray real beauty.

How to Spot Fake Research – And Avoid Producing It

by William Comcowich @ glean.info

While fake news attracts much attention, fake research is also increasingly common. “We’ve seen a rise in research, especially through clickbaits on digital media, that’s widely shared and touted as fact, but it’s based on bad science or poor methodology,” said Dr. Sarab Kochhar, director of research for the Institute of Public Relations (IPR). The […]

The post How to Spot Fake Research – And Avoid Producing It appeared first on glean.info.

#RealBeauty:  Dove Wants Us Indian Women To Break The Rules Of Beauty

#RealBeauty: Dove Wants Us Indian Women To Break The Rules Of Beauty


Lighthouse Insights

Beauty standards are hard to keep up with and in a country as diverse as India, it is near impossible to live upto the conventional expectations. Grow your hair long and strong, even though we are …

Using Mobile Marketing to Promote Your Service

by Nate Goodman @ Thought Reach

Marketing is defined as: The process or technique of promoting, selling, and distributing a product or service (Merriam-Webster) Mobile marketing is further defined as: Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through and with any mobile device or network. […]

The post Using Mobile Marketing to Promote Your Service first appeared on Thought Reach.

Nike

by Joseph Carlini @ Social Media Marketing

A company that has really come together and started to use social media effectively is Nike. While nike is already a really big name, they still have competitors and they are using Facebook very effectively to market their products. When … Continue reading

Social Media: When Communication Becomes Entertainment

by Kent Brown @ Thought Reach

More and more people use the internet as their source of entertainment, instead of watching TV programs and movies.  Many of them now use social media not just for sharing of information and a platform for communication, but they have found a great advantage from it for entertainment purposes. Facebook for instance, as one of […]

The post Social Media: When Communication Becomes Entertainment first appeared on Thought Reach.

Rise of the Video Marketing Empire [Infographic]

by Evy Kartawinata @ Thought Reach

According to recent research, the average Internet user is likely to watch roughly 206 videos each month. Based on that statistic, it may not surprise you to read that almost seventy percent of marketers now incorporate video into their marketing campaigns. In the following infographic, we’re making the case for video and including information that […]

The post Rise of the Video Marketing Empire [Infographic] first appeared on Thought Reach.

3 Case Studies in Successful Social Media Customer Engagement

3 Case Studies in Successful Social Media Customer Engagement


Win the Customer!

Social media has become a major tool for marketers. But even though most small businesses use social media, it doesn’t mean they’re using it effectively. For instance, only 45 percent of marketers think their Facebook strategy is effective, reports Social Media Examiner. In addition, 92 percent of marketers aren’t sure which social media tactics work …

5 Reasons Why Facebook Ads Will Make You Successful

by Mike McMaster @ JumpCrew

Discover why Facebook Ads are so important for growing your business. Still questioning whether or not creating a Facebook advertising campaign is right for your company? Out of Facebook’s 1.6 billion...

The post 5 Reasons Why Facebook Ads Will Make You Successful appeared first on JumpCrew.

Dove Wants Women to Redefine Beauty

Dove Wants Women to Redefine Beauty


Motto

They want you to #RaisetheBeautyBar

COSI Proposal

by Jonah Ort @ Ohio University Strategic Social Media

After a thorough analysis, it is clear that COSI’s social media presence needs improving as a whole. We decided it was necessary to restructure the initial objective of the analysis from increasing awareness of one event, Up All Night, to increasing the awareness of all events at COSI. We plan to do this multiple different […]

How marketers are stepping up to take control of media

by Thomas Hobbs @ Marketing Week

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

Stop Saying Thank You on Social Media and Say Something Meaningful!

by Ian Anderson Gray @ Thought Reach

  Do you find yourself saying thanks a lot on social media? Ever thought WHY you do that? In this article I am going to tell you to stop thanking people. Have I gone mad? I’ll tell you why… I’ve been blogging for over two years now and it’s encouraging to see a lot of […]

The post Stop Saying Thank You on Social Media and Say Something Meaningful! first appeared on Thought Reach.

You Are More Beautiful Than You Think

by Kaitlin @ Dove – Social Media Marketing

According to Li and Bernoff, “Groundswell is as a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Groundswell fundamentally changes how companies relate to their … Continue reading

The Formedia story

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

Want to know more about Formedia? Managing Director, Jonathan Mills, talks you through our story so far… I’m so proud that Formedia’s name is well known, and I hope, respected for its team’s honest, straight forward and transparent approach. We’re now into our 11th year...

Good Campaign of the Week: Saatchi & Saatchi “Open Your Eyes”

by D&AD @ Brandingmag

Gender equality may be a subject that’s on everyone’s minds in 2017, however, a new film directed Jake Dypka through Indy8, invites viewers to actually see a gender divide, through clever use of videography. “Open your eyes”, which debuted at Saatchi & Saatchi New Directors’ Showcase in June, examines stereotypes projected onto young boys and […]

[Video] Social network updates: 17 types of Facebook posts brands can no longer boost

by Prasant Naidu @ Lighthouse Insights

Lighthouse Insights is producing weekend video shows on the major developments around social networks. Updates that are beneficial to marketers. It won’t be just news but also powered by our...

Dove Real Beauty Sketches – best marketing campaign of the century?

Dove Real Beauty Sketches – best marketing campaign of the century?


Formedia | PR - Marketing - Design - Web

Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign?   Dove: how to build a brand In 2004, inter...

Learn About Social Media Algorithms, Augmented Reality and More Changing Business Trends

by Annie Pilon @ Small Business Trends

...

5 Digital Invitation Etiquette Tips for Small Businesses

by Nate Goodman @ Thought Reach

Digital invitations have become popular in the business world. If you create a business event to expand your network, you can send digital invitations instead of printed cards. Digital invitations have various benefits that include low costs and convenience. You can reach all your guests with a few clicks and wait for reservations. However, your […]

The post 5 Digital Invitation Etiquette Tips for Small Businesses first appeared on Thought Reach.

[Episode 2] Digital Marketing updates: Facebook bans Pages sharing fake news from buying ads

by Prasant Naidu @ Lighthouse Insights

Lighthouse Insights is producing weekend video shows on the major developments around social networks and digital marketing. Updates beneficial to marketers, here is this week’s episode. The major developments are:...

How to Win and Keep New Clients for Your Startup Social Media Agency

by Matt Caspell @ Sendible Insights

Startups live and die on new business, and there’s no other time when winning new clients will have a bigger impact.

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

Awesome Social Media Campaigns That Provided Huge ROI

by Maya Berry @ Thought Reach

More and more, world-renowned brands have started to focus on social media to reach a wider audience, expand their target market, increase their revenue, and build brand awareness. Here is a brief overview of seven campaigns that stand for their significant return on investment: 1. Old Spice Real Time Videos Given the significant drop in […]

The post Awesome Social Media Campaigns That Provided Huge ROI first appeared on Thought Reach.

Media Measurement Issue: Can Facebook Reach More People than the Census Bureau Says There Are?

by William Comcowich @ glean.info

Facebook asserts that it can reach more young people in the U.S. than live the country. A Pivotal Research analyst discovered that Facebook’s Ad Manager claims to reach 41 million 18- to 24-year-olds in the U.S. That’s remarkable considering census data estimates that age group’s population at 31 million, the Wall Street Journal reports. The […]

The post Media Measurement Issue: Can Facebook Reach More People than the Census Bureau Says There Are? appeared first on glean.info.

3 Ways Unilever Uses Targeted Campaigns to Resonate with Different Audiences

3 Ways Unilever Uses Targeted Campaigns to Resonate with Different Audiences


Spredfast

Learn how Unilever creates unique digital campaigns that turn potential customers into loyal advocates.

A Marketing Manager’s New Year Resolutions

by Harriet Beckett @ Thought Reach

We all have those annual promises we make to ourselves that inevitably get broken. This year, why not apply these age old New Years Resolutions to your Digital Media Strategy  instead and reap the rewards (whilst still being able to eat chocolate!) 1. Get organised With the holidays behind you now is the time to […]

The post A Marketing Manager’s New Year Resolutions first appeared on Thought Reach.

Create Stunning Social Media Reports in Under 15 minutes

by Olly Silver @ Sendible Insights

We’ve enhanced the design of our existing reports, created the Reports Hub and made a few extra tweaks to massively boost the overall user experience. This is social media reporting at its best.

Dove Ads | Digital Marketing & Social Media Campaigns

Dove Ads | Digital Marketing & Social Media Campaigns


Digital Agency Network

Featuring creative Dove ads, inspiring Dove digital marketing campaigns, social media marketing campaigns, Dove commercials and hot news.

#DoorsOfIndia: Tata Pravesh seamlessly blends content and influencer marketing in this visually stunning digital campaign

by Vinaya @ Lighthouse Insights

Always open a door, they say. You never know what surprise awaits you on the other side. Some doors lead you to bliss, some are plain enchanting, some when opened...

4 Ways To Fulfill Influencer Marketing Campaigns (Webinar Recap)

by Justin Braun @ IZEA

Thank you so much for attending our webinar 4 Ways To FulFill Influencer Marketing Campaigns. In case you couldn’t make it, we’ve recorded the entire educational session for replay any time...

The post 4 Ways To Fulfill Influencer Marketing Campaigns (Webinar Recap) appeared first on IZEA.

Reba McEntire, MercyMe, CeCe Winans & Zach Williams to Perform at 48th Annual GMA Dove Awards

by justin@gospelmusic.org @ The 48th Annual GMA Dove Awards

The Gospel Music Association (GMA) announced that Reba McEntire, MercyMe, CeCe Winans and Zach Williams will perform at the 48th Annual GMA Dove Awards on Tuesday, October 17 at Lipscomb University's Allen Arena in Nashville. Trinity Broadcasting Network (TBN) will exclusively air the awards show on Sunday, October 22 at 8 p.m. CST. More talent announcements are forthcoming. Tickets are on sale now at the Allen Arena box office or online here.

Donate Life America Campaign Pitch

by Emily Barber @ Ohio University Strategic Social Media

“You never think it will happen to you.” This mindset gives us the courage to take risks, but it can also prevent us from taking action. Organ donation is a tough subject to approach, but what if we changed that? What if audiences of Donate Life knew exactly why organ donation was important and how […]

Whole Foods

by Sara Analoui @ Social Media Marketing

               As a company, Whole Foods as wholly embraced social media at all levels of their company. Whole Food’s main Twitter account has 1.3 million followers . In addition to this main account, hundreds of independent whole food locations have … Continue reading

Marc Pritchard: 2017 is the year the bloom came off the rose for digital media

by Sarah Vizard @ Marketing Week

Procter & Gamble's marketing boss says this year has been a big wake-up call for the industry, but believes once the work on transparency is done digital can enter its next phase of mass one-on-one marketing.

The post Marc Pritchard: 2017 is the year the bloom came off the rose for digital media appeared first on Marketing Week.

Aggregate All Your Social Media Engagement Into One Report With Sendible

by Olly Silver @ Sendible Insights

Combine all your social media engagement data for your client's in less than 15 minutes, then use it to improve your strategy.

Make Your Next Social Media Proposal Pop With These 4 Tips

by Gavin Hammar @ Sendible Insights

Most agencies overlook the importance of a good social media proposal. Make yours near impossible to refuse with these four distinct services.

How the World’s Best Companies Build Good Reputation

by Joel Mayer @ Thought Reach

What do Microsoft, the Walt Disney Company, Google, and BMW have in common? Aside from being monoliths of civilisation as we know it, these companies look clean in terms of their CSR (corporate social responsibility) reputation. All of them tied for first place in Reputation Institute’s latest Global CSR RepTrack 100, a ranking of the […]

The post How the World’s Best Companies Build Good Reputation first appeared on Thought Reach.

How to Leverage the Power of Social Media Influencers to Attract Customers

by Bill Acholla @ Sendible Insights

If influencer marketing isn’t a part of your strategy yet, it’s time to consider it. Get started with these five tips on reaching out to your first ones.

Stay Ahead of Other Agencies With These Social Media Marketing Trends

by Wally Peterson @ Sendible Insights

Keeping up with the latest trends is important to stay ahead of the competition. As the world evolves into a more connected place and consumers demand more from brands, digital marketers are discovering more trends that help them connect with their audiences, meet their demands, and capture market share.

New Dove Campaign for Shaped Bottles Gets Backlash

New Dove Campaign for Shaped Bottles Gets Backlash


NBC 5 Dallas-Fort Worth

Dove debuted six body wash bottles in different shapes and sizes as part of the company's latest campaign to celebrate women and their bodies.But rather than celebrate the campaign, social media handed Dove a...

How Blogging Tools Can Help You Rank Better

by Mahima Sood @ Digital Vidya

The growing trend of Blogging has definitely taken the internet by a storm. It has become the new media sensation. In this pool of fishes, you need to be the shark that stands out. But how would you do that? With blogging concepts defined, what different can you do? Well, the difference lies in the […]

The post How Blogging Tools Can Help You Rank Better appeared first on Digital Vidya.

How to Build an Influencer Marketing Campaign on Twitter

by Pankaj Narang @ Sendible Insights

Influencer marketing is an exciting and easily accessible strategy for brands to gain widespread attention and attract customers. Get started by using influencers on Twitter today!

#KeysToColumbus

by alexandriaschell @ Ohio University Strategic Social Media

Our campaign is centered on a new Twitter account, @JoinUSColumbus, and a new hashtag, #KeystoColumbus. The overarching goal of the campaign is to increase awareness of the Certified Tourism Ambassador program in Columbus, while the more specific objective is to obtain 3,000 followers on the new Twitter account. We aim to reach 3,000 followers for […]

Dove surprises friends on social media

Dove surprises friends on social media


www.bestmediaifo.com

OgilvyOne Worldwide conceptualised the campaign, wherein the web banner was turned into a gift store that let women send wishes and gifts to friends, courtesy Dove, to celebrate Friendship Day

How Independent Retailers Can Enhance Digital Customer Experiences

by Flavio Martins @ Win the Customer!

The cost of poor customer service is going up, rising from $41 billion lost in 2013 to $62 billion in 2015, according to research reported by NewVoiceMedia. The cloud service company reports customer experience is the key differentiator in driving retention and acquisition, as companies that thrill customers at every touchpoint of the buyer journey […]

The post How Independent Retailers Can Enhance Digital Customer Experiences appeared first on Win the Customer!.

#speakbeautiful

by Rachel Fuhrman @ Dove – Social Media Marketing

Dove is a skincare company with a mission that is far from solely focused on the skin deep surface. Dove has made itself a leader in the movement for women empowerment and self confidence. The company has been able to … Continue reading

Website Essentials For The Construction Industry

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

The construction industry operates very much in the “you are only as good as your last job” camp. Therefore, one of the challenges we face as a digital media company, is that those within the building trade always say that they get much of their...

Spreading stories: Jon Torrens speaks at OST University

by Chris Tynan @ Social Media & Digital Marketing Agency | OST

OST Marketing

Every other Wednesday OST hosts an internal ‘University’ session for staff to listen, discuss and learn something new. In June the topic was public speaking – so we welcomed an external speaker, Jon Torrens, to inspire and educate us. OST’er Chris Tynan explains what happened… Confidence in public speaking is not something that comes to many of us naturally, yet speaking in public is something that we all have to do at various stages in our lives. Whether that be in a pitch, a job interview, or even professing your love to your better half… public speaking is an integral skill to be able to convince and convert your audience. Jon Torrens, a qualified public speaker and coach, is a former stand-up comedian who is well-known in the public speaking circuit. Unfortunately for Jon, he was our guinea pig for a warm afternoon in June after we coaxed him into our office near Cambridge to give the team a masterclass in enticing your audience through powerful public speaking. The Adventure of Supreme Confidence | Jon Torrens | TEDxAngliaRuskinUniversity Jon initially covered off nuggets of wisdom including rehearse (obviously!), be conversational (makes sense), and think like a spy (what?!). Using the […]

The post Spreading stories: Jon Torrens speaks at OST University appeared first on Social Media & Digital Marketing Agency | OST.

Spredfast

by Caroline Federico @ Social Media Marketing

  There are many different social media monitoring tools that companies can have easy access to. However, throughout my research there was one tool that specifically stood out to me. This social media monitoring tool is called Spredfast. This tool is used … Continue reading

How to Increase Social Media Shares Without Being Irksome

by Avinash Nair @ Sendible Insights

Increasing social shares is simple. Write interesting headlines, make it easier with social sharing buttons and include visual content.

Win the Trust of Your Clients with a Social Media Crisis Management Plan  

by Veronika Baranovska @ Sendible Insights

Chances are you won’t need to handle a major crisis for any of your clients, but the amount of money, time and stress your agency will save by preparing for one is immeasurable. The...

A Productive Day in the Life of a Social Media Marketer [INFOGRAPHIC]

by Ian Anderson Gray @ Thought Reach

By Ian Anderson Gray Are you snowed under with work? Are you not feeling very productive? Would you like achieve much more in your social media marketing? I wanted to share with you a great infographic from the wonderful Ian Cleary on his website, RazorSocial. I met Ian at the Cardiff OiConf earlier this year (2013) and […]

The post A Productive Day in the Life of a Social Media Marketer [INFOGRAPHIC] first appeared on Thought Reach.

OST shortlisted for Best Use of Social Media at B2B Marketing Awards

by Luke Brynley-Jones @ Social Media & Digital Marketing Agency | OST

OST Marketing

August – a fabulous month that has ended in wonderful sunshine and fantastic news for the OST Marketing team: a nomination for Best Use of Social Media at the prestigious B2B Marketing Awards! OST has been working with Zoetis, the world’s largest producer of medicine and vaccinations for pets and livestock, for four years in both a B2C and B2B capacity. Our work with the pharmaceutical giant is already award-winning and now we have yet another nomination, this time from the B2B Marketing Awards. Related: OST wins Gold, Silver and Bronze at Cambridgeshire Digital Awards We are up for the Best use of Social Media Award for our campaign to build the most active and engaged online community of livestock farmers in the UK. We are competing for the award against brands such as Oracle, and Powownow – so the pressure is definitely on! The Livestock Farming project itself has involved working with Zoetis across the entire inbound marketing spectrum, including content (imagery, video, animation, copy), community management, influencer marketing and social advertising, to build an active community of beef, dairy, pig and sheep farmers, as well as industry practitioners, on Facebook and Twitter. Related: Case Study: Plan to Produce During 2016/17, the campaign […]

The post OST shortlisted for Best Use of Social Media at B2B Marketing Awards appeared first on Social Media & Digital Marketing Agency | OST.

Ads, TV and SoLoMo: What’s in Store for Business Social Media

by Amber Davis @ Thought Reach

The biggest challenge of living in a technology-centric world is simply keeping up. As soon as you get used to a certain technology, it changes. So if you’ve finally launched your business into the whirlwind of social media, don’t pat yourself on the back just yet. Changes are coming soon, and, since participation in social […]

The post Ads, TV and SoLoMo: What’s in Store for Business Social Media first appeared on Thought Reach.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
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Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
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Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
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Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
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Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
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Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
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3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
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$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
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Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
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$14.28
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Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
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$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
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Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
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Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
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6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
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$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
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DVO2979401 - Moisturizing Gentle Hand Cleaner
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Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
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Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
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$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
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Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
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(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
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Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
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Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
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Dove Beauty Bar, Pink 4 oz, 14 Bar
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Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
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Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
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Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
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Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
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Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
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Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
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Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
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Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
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Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
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Dove Body Wash Deep Moisture 24 oz, Pack of 3
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6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
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Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
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Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
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Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
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Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
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Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
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$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
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