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Dove Social Mission

Is Dove's Real Beauty Campaign Sketchy? - Green Mountain at Fox Run

Is Dove's Real Beauty Campaign Sketchy? - Green Mountain at Fox Run


Green Mountain at Fox Run

There’s a lot of buzz on the internet over the new Dove ad, “Real Beauty Sketches." If you haven’t seen it, take a look.

Mission Minded Wins National Marketing Awards

by Rod Lemaire @ Mission Minded

Mission Minded won Gold and Silver Brilliance Awards this week for our work on Marin Academy’s Website and Drew School’s Admissions Video in a national competition hosted by InspirED School Marketers. We feel so lucky to have had the chance to lead the rebranding efforts for these two extraordinary schools. Each project was a joy […]

The post Mission Minded Wins National Marketing Awards appeared first on Mission Minded.

Inspired by Iceland show how social media CAN show you the money

by David Taylor (brandgym) @ The brandgym blog

This week I was excited to meet an agency 100% focused on using digital and social media to follow the money, not to follow trends. We spent a morning with George and Matt of Brooklyn Brothers, a global agency that...

Real Help for Real Living: I returned to running the streets. It wasn’t pretty.

by Rachel Adams @ Charlotte Rescue Mission

When I was in high school, I ran cross country.  Imagine this non-athlete running 10 miles every day in practice.  I stopped running when I graduated. When I came to Charlotte 21 years ago, I went running each evening.  When the family joined me three...

The post Real Help for Real Living: I returned to running the streets. It wasn’t pretty. appeared first on Charlotte Rescue Mission.

Dove: Body confidence campaigns prove our authenticity

Dove: Body confidence campaigns prove our authenticity


Marketing Week

Dove says it “walks the talk” when it comes to its body confidence campaigns, as it launches a toolkit to tackle body image anxiety among children.

Creating a Business Card That Gets Noticed

by admin @ Baer Performance Marketing – Green Bay, WI

Blog post by: Sarah Schrader, Baer Performance Marketing’s Social Media & Creative Specialist You have a stack of business cards you received from people you worked with or met at a networking event, but you most likely won’t keep them all (especially if a card doesn’t stand out or you didn’t make a connection with […]

The post Creating a Business Card That Gets Noticed appeared first on Baer Performance Marketing - Green Bay, WI.

How to Memorize Your One Minute Message

by Julie Malmberg Grawe @ Mission Minded

You’ve spent a lot of time devising the perfect elevator pitch, or One Minute Message, for your organization. But now what? Don’t leave your One Minute Message stranded on your computer! Now’s the time to get practicing and take it out on the town. Using your new messaging often will help you make it routine, and […]

The post How to Memorize Your One Minute Message appeared first on Mission Minded.

Why Quality Content is the Backbone of Any Inbound Marketing Strategy

by Shama @ Marketing Zen

Many brands that are new to inbound marketing struggle to understand just why content creation is such an invaluable element in any inbound marketing strategy. Why do we need blog posts? What real value does this ebook provide? How do we know when the content is working? We get these questions all the time, and we understand how difficult it can be, at first, to “get” content marketing. So we decided to put some of our answers into a blog post. Here are the reasons why quality content is the backbone of any inbound marketing strategy. First: what’s “inbound marketing”? Inbound marketing involves using tactics that help potential customers find your brand. In other words, you’re not expending energy and resources sending marketing messages out to people who may not even be interested in your what you have to offer. Instead, your focus is on strategies that attract customers to your website. That means creating great content, sharing relevant posts on social media, optimizing your site and content for SEO, etc. This is a fundamental change from the way that companies used to understand marketing. Today, people don’t want to be interrupted. They don’t want banner ads advertising something they’ve...

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The post Why Quality Content is the Backbone of Any Inbound Marketing Strategy appeared first on Marketing Zen.

Real Help for Real Living: We had an oil spill in my driveway

by Rachel Adams @ Charlotte Rescue Mission

I took my car to the dealership for an oil change.  I never do that.  I usually use the quick oil change garages. I figured the dealer knew best and had the correct factory filter for the car. The morning after the oil change, I...

The post Real Help for Real Living: We had an oil spill in my driveway appeared first on Charlotte Rescue Mission.

Spredfast

by Caroline Federico @ Social Media Marketing

  There are many different social media monitoring tools that companies can have easy access to. However, throughout my research there was one tool that specifically stood out to me. This social media monitoring tool is called Spredfast. This tool is used … Continue reading

How Brand Powers Your Employee Retention & Acquisition Prowess

by Sarah Moore @ Mission Minded

We’re fortunate to be working in a time of low unemployment. The challenge of this encouraging news is that employee retention and acquisition is on the minds of many nonprofits. We want to find – and keep – great employees. Have you thought about the role brand plays in this challenge? Smart nonprofits do. Employee Acquisition […]

The post How Brand Powers Your Employee Retention & Acquisition Prowess appeared first on Mission Minded.

Evolution of the Dove “Real Beauty” Campaign

Evolution of the Dove “Real Beauty” Campaign


The Emily Program Foundation

By Awazi, a Foundation volunteer The Dove “Real Beauty” Campaign launched in 2004, and started as a “global conversation” to find the definition of beauty and what it means to people who identify a…

What’s on Your Wish List?

by Jennie Winton @ Mission Minded

If you haven’t yet made your list of hopes and dreams for 2017, here’s some inspiration from your friends at Mission Minded. As you read our musings consider this: To us, your partnership, collaboration, and commitment to those you serve is what inspires us every day. We wish you and your communities joy and peace […]

The post What’s on Your Wish List? appeared first on Mission Minded.

new barbie dolls are corporate and social responsibility

by Cory Richardson @ 602 Communications

The post new barbie dolls are corporate and social responsibility appeared first on 602 Communications.

DOVE launches Holiday Hope Campaign

by Vashon Dove Project @ Vashon DOVE Project

DOVE has grown an incredible amount. More than we ever thought was possible. In 2013, we supported 43 people. In 2016, we supported 500. Yes, 500. AND that’s not including our school prevention work. Please consider supporting your fellow islanders by making a year-end gift.

Mapping the Social Media World with 5 Incredible Infographics

by Shama @ Marketing Zen

If you were tasked with mapping the social media world 10 years ago, you’d have a pretty simple job on your hands. You’d have a few social networks, like Facebook and MySpace, that people mostly used to share pictures of their college-aged selves and sound clips of themselves playing guitar. There would be Twitter, which most people didn’t really get until users started updating it during natural disasters. Add to that LinkedIn, and a few blogging sites, and you’d be pretty well covered. Today, however, the social media world has exploded in both size and complexity. Now, most of us digital marketers won’t need to know every social network, of course. Many won’t be relevant to our work. Some may be gone for good next year or next month, with new ones to take their places. Nevertheless, it’s an excellent exercise to take a look at how these networks and platforms are being mapped by some of today’s top digital strategists. For one thing, you might find a new platform that’s just perfect for your brand. But just as importantly, you’ll be able to see how these various social networks are fitting together, and what role they’re playing in changing...

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The post Mapping the Social Media World with 5 Incredible Infographics appeared first on Marketing Zen.

Copyranter: Dove's femvertising is anything but 'real' - Digiday

Copyranter: Dove's femvertising is anything but 'real' - Digiday


Digiday

For over 10 years, the personal care brand has passive-aggressively assaulted women’s physical insecurities to sell beauty products, argues Mark Duffy.

5 Amazing Women Share Their Inspiring Tunes for Dove's Self-Esteem Weekend - Like A Boss Girls

5 Amazing Women Share Their Inspiring Tunes for Dove's Self-Esteem Weekend - Like A Boss Girls


Like A Boss Girls

Since 2004, Dove, the creator of skin, hair, and body care products, has been involved in spreading the message that beauty is more than skin deep.

In San Francisco for AFP? Don’t Miss These 5 Spots.

by Jennie Winton @ Mission Minded

With the AFP International Fundraising Conference around the corner, I’ve been thinking about fun things you can do near the conference while you’re here. Many of us at Mission Minded live or grew up in San Francisco, so we each have our own favorite spots to enjoy downtown. I’ll be presenting a workshop on perfecting your […]

The post In San Francisco for AFP? Don’t Miss These 5 Spots. appeared first on Mission Minded.

Partnerships: Choices

by Shelley Smith @ Chain Reaction Theatre Project

Cornerstone: Bloomington, MN Cornerstone works to prevent domestic abuse by educating and advocating, and leading the way to social change. Negative self esteem and domestic abuse go hand in hand. Cornerstone’s PAVE program, in 17 schools in their service area; focusing on educating students in elementary school, junior high and high school; on age related-issues including Read More →

A Complete Guide to Crushing Your First Snapchat Takeover

by Shama @ Marketing Zen

If one of your brand’s target audiences is young adults, then this blog post is for you. Snapchat, the social media messaging app that lets users post images and videos that disappear after a brief period of time, is dominated by younger demographics. A full 60% of Snapchat’s 300 million total monthly users are under the age of 25, while 26% are between the ages of 25-34. This means that Snapchat can be a hugely effective tool for getting your brand message out to a younger, highly engaged audience. While there are plenty of ways to use Snapchat to your advantage, for the purposes of this post we’re going to focus on one tactic: Snapchat takeovers. What is a Snapchat takeover? Snapchat takeovers are a way to get your brand message out to a whole new set of eyes. The way they usually work is that a brand will give an influencer access to its Snapchat account for a set amount of time – usually a day. The influencer then “takes over” the account, sharing their own images and messages with the brand’s followers as a Snapchat Story. There’s plenty of cross-promotion leading up to the big day, so both the...

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The post A Complete Guide to Crushing Your First Snapchat Takeover appeared first on Marketing Zen.

SUMMER SESSION is underway!!! We Need Volunteers!

by morningdove_siteadmin @ Morning Dove Therapeutic Riding Inc

We are so excited to have summer session underway! And, we are completely full, with 3 camps, hippo therapy and a full roster of riders in our therapeutic riding program.  AND, we need your help – volunteers are critical to making our riders and our programs successful.  Side walkers, horse leaders, barn help, office help, […]

5 Steps to Developing an Outstanding Brand Voice on Social Media

5 Steps to Developing an Outstanding Brand Voice on Social Media


Marketing Zen

Your social media posts say a lot about your brand. But are they saying the right thing?

John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

Real Help for Real Living: I eat dirt

by Rachel Adams @ Charlotte Rescue Mission

When I was little, ok, pre-K, I was a neat freak.  I liked to stay clean.  That probably lined up with the fact that when I entered kindergarten, I wore a white shirt and a clip-on bow tie until spring of third grade.  Being a...

The post Real Help for Real Living: I eat dirt appeared first on Charlotte Rescue Mission.

#speakbeautiful

by Rachel Fuhrman @ Dove – Social Media Marketing

Dove is a skincare company with a mission that is far from solely focused on the skin deep surface. Dove has made itself a leader in the movement for women empowerment and self confidence. The company has been able to … Continue reading

Dove teams up with Shonda Rhimes on Real Beauty campaign

Dove teams up with Shonda Rhimes on Real Beauty campaign


latimes.com

Dove Real Beauty Productions will highlight how everyday women think Hollywood should portray real beauty.

Dove Missions Roof Garden

Dove Missions Roof Garden


Indiegogo

Help us build a "jardin de techo" at the Dove Missions' Youth Development Center! | Crowdfunding is a democratic way to support the fundraising needs of your community. Make a contribution today!

Inspired by Iceland show how social media CAN show you the money

by David Taylor (brandgym) @ The brandgym blog

This week I was excited to meet an agency 100% focused on using digital and social media to follow the money, not to follow trends. We spent a morning with George and Matt of Brooklyn Brothers, a global agency that...

The Music that Moves the City: San Francisco Opera Announces 2017-18 Season

by Rod Lemaire @ Mission Minded

Mission Minded is excited to share our design work in support of San Francisco Opera’s 2017-18 season. As Matthew Shilvock takes the helm as General Director, San Francisco Opera’s season campaign communicates the strong connection between the vitality of the arts and the vitality of San Francisco. “The City is in a great period of […]

The post The Music that Moves the City: San Francisco Opera Announces 2017-18 Season appeared first on Mission Minded.

Real Help for Real Living: If you come to my house at night, wear sunglasses

by Rachel Adams @ Charlotte Rescue Mission

One morning I was leaving early, turned on the foyer light and a bulb blew.  Since I am afraid of heights, I recruited my son Ed to replace the bulbs.  We decided to replace all the bulbs with extra-long life bulbs.  Then he offered to...

The post Real Help for Real Living: If you come to my house at night, wear sunglasses appeared first on Charlotte Rescue Mission.

Real Help for Real Living: My bank’s stock price is about to go up

by Rachel Adams @ Charlotte Rescue Mission

I know that sharing insider trading information is illegal, but I am about to do that.  My bank’s stock is about to go through the ceiling.  Their profit is about to soar.  What happened you ask? You need to know I hate change.  I am...

The post Real Help for Real Living: My bank’s stock price is about to go up appeared first on Charlotte Rescue Mission.

‘Social is a black hole’: Commerce-focused publishers have a Facebook problem

by Max Willens @ Digiday

For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge.

The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday.

Hootsuite

by Anne Smith @ Social Media Marketing

Social media management tools have become so popular and many companies rely on these tools.  Hootsuite is a social media monitoring tool that provides social media metrics.  Social media metrics are very important because they increase engagement, customer traffic, and … Continue reading

Shell is rather pleased with the duopoly

by Seb Joseph @ Digiday

Shell’s social media boss takes a sympathetic stance on the duopoly.

The post Shell is rather pleased with the duopoly appeared first on Digiday.

SUMMER FUN SHOW POSTPONED!!!!

by morningdove_siteadmin @ Morning Dove Therapeutic Riding Inc

Due to predicted heat and thunderstorms this Saturday, July 22, Morning Dove is postponing the Summer Fun Show until Saturday, July 29!!!  Thank you for your understanding!

Morning Dove Summer Fun Show!

by morningdove_siteadmin @ Morning Dove Therapeutic Riding Inc

Morning Dove is hosting its first Summer Fun Show for our riders on July 22, 2017! We have some amazing sponsorship opportunities available – check out our Giving page for more info. Morning Dove Horse Show

As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster

by Dale Buss @ brandchannel:

DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome

The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.

Influencer marketing is growing up with tighter contracts

by Yuyu Chen @ Digiday

Multiple influencer agencies have updated their brand contracts to add clarity to social stars' rights and advertisers' campaign requirements.

The post Influencer marketing is growing up with tighter contracts appeared first on Digiday.

Dove Wants Women To Love Their Bodies

Dove Wants Women To Love Their Bodies


SWAAY

Women's body confidence. It's a tough issue. There is no simple answer nor resolution to the fact that roughly every second woman in the world has self esteem issues. To counteract this stifling statistic, the U.N, working in conjunction with the Dove Self Esteem Project are hoping to reverse the effects of unrealistic body portrayals by the media, and the scrutiny women are under constantly to maintain a 'shapely' figure.

Iconosquare

by Joseph Carlini @ Social Media Marketing

When a company is using social media to market their product, they use many different platforms. Twitter, facebook, and Instagram are three of these platforms as examples. Using these platforms effectively can really help in growing awareness about a product … Continue reading

Real Help for Real Living: All work and no play makes Jack a dull boy

by Rachel Adams @ Charlotte Rescue Mission

When I was a kid, ok, when I was a teen, wait, a little older, when I was in college, one more time, when I was out of college and working, my mother looked at my work schedule and shook her head.  She saw how...

The post Real Help for Real Living: All work and no play makes Jack a dull boy appeared first on Charlotte Rescue Mission.

Dove

Dove


Unilever UK & Ireland

Making a genuine difference

NEW Volunteers!! Welcome!

by morningdove_siteadmin @ Morning Dove Therapeutic Riding Inc

New Volunteer Orientation and Training sessions are scheduled a few times each month. For upcoming training dates, please check the Calendar

Dove Self-Esteem Project

Dove Self-Esteem Project


Dove US

Join us to help young people overcome anxiety and understand media influence on body image, improving their body confidence and self-esteem

You Are More Beautiful Than You Think

by Kaitlin @ Dove – Social Media Marketing

According to Li and Bernoff, “Groundswell is as a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Groundswell fundamentally changes how companies relate to their … Continue reading

Do Your Organization’s Values and Brand Intersect?

by Jennie Winton @ Mission Minded

Does your brand reflect your values? To be effective, it must. Though brand can be a confounding subject, in its simplest definition, brand is just another word for reputation. Your logo is not your brand. Your mission statement is not your brand, and neither is your name. Your brand is the set of ideas people […]

The post Do Your Organization’s Values and Brand Intersect? appeared first on Mission Minded.

Dove 'Men+Care Mission' Reunites Military Dad In Time For Father's Day [Viral Video]

Dove 'Men+Care Mission' Reunites Military Dad In Time For Father's Day [Viral Video]


Social News Daily

Staff Sargent John Gallagher is reunited with his family on Father's Day thanks to the Dove Men+Care mission campaign. His reunion has gone viral.

Green Dot Bystander Training 4/29 @ 5pm

by Vashon Dove Project @ Vashon DOVE Project

This workshop will introduce you to the issues of power-based personal power prevention. Learning objectives include: Participants will recognize behaviors that may constitute domestic violence, sexual violence or stalking or child abuse or behaviors that may be immediate precursors to these types of violence Participants will be intrinsically motivated to intervene in order to: reduce[...]

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ups responds: what is social responsibility?

by Cory Richardson @ 602 Communications

The post ups responds: what is social responsibility? appeared first on 602 Communications.

Make Your Brand Values Active!

by Julie Malmberg Grawe @ Mission Minded

Lukewarm, generic, uninspiring—these words should never describe your brand values. Yet, many nonprofit organizations continue to use solitary words as their values. It’s tempting to follow suit because, by definition, words like respect, transparent, and honest provide a solid foundation for your organization. Yet, solitary words as brand values often lack individuality and impact. They […]

The post Make Your Brand Values Active! appeared first on Mission Minded.

The Price is Right

by Vashon Dove Project @ Vashon DOVE Project

The Price is Right at the Eagles!  First Friday, November 4. Door open at 7:30 pm – games start at 8:00 pm. Get your ticket for your chance to Come On Down and play the pricing games that could win you…..A NEW CAR!!!!!  Well, maybe not a new car but it will be a fun[...]

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Social Change Campaigns: How Dove Used Data to Raise the Bar - CommPRO.biz

Social Change Campaigns: How Dove Used Data to Raise the Bar - CommPRO.biz


CommPRO.biz

Dove’s initiative debuted the same year as Facebook entered the scene; a year prior to YouTube’s arrival...

Stay on Track – A Playlist for NOT Derailing Your Nonprofit Design Project

by Stephanie Swain @ Mission Minded

Full disclosure, this post comes with tips, passion, AND some serious jams.  What an exciting moment! You’ve decided to change your nonprofit’s logo or visual identity. You realized it just doesn’t do your organization justice. Now it’s time to start picking out your favorite colors and fonts, right? Wrong. Nonprofit design should be a strategic […]

The post Stay on Track – A Playlist for NOT Derailing Your Nonprofit Design Project appeared first on Mission Minded.

Mark Ritson: Google’s lack of transparency should have us all worried

by Mark Ritson @ Marketing Week

Google's corporate mission that suggests openness and transparency is at direct odds with its actions.

The post Mark Ritson: Google’s lack of transparency should have us all worried appeared first on Marketing Week.

Dove Campaign for Real Beauty Case Study

Dove Campaign for Real Beauty Case Study


calameo.com

This is a case study on the Dove Campaign for Real Beauty. We found that the ongoing campaign had been a huge success thus far, and that it was setting a precedent for female marketing. Dove was producing meaningful content through...

Real Help for Real Living: I survived my daughter’s one year wedding anniversary

by Rachel Adams @ Charlotte Rescue Mission

A year ago, my daughter got married.  In the Italian culture, you can mess up a lot of things except your wedding.  Mess that up and it’s all over.  You might as well exile yourself to Antarctica.  When my last surviving aunt gave the wedding...

The post Real Help for Real Living: I survived my daughter’s one year wedding anniversary appeared first on Charlotte Rescue Mission.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

Corporate Social Responsibility: Walmart vs. Target

by Cory Richardson @ 602 Communications

The post Corporate Social Responsibility: Walmart vs. Target appeared first on 602 Communications.

Dove challenges men to show they care in a new take on its social change mission | Marketing Magazine

Dove challenges men to show they care in a new take on its social change mission | Marketing Magazine


Marketing Magazine

Unilever skincare brand Dove has turned its social mission to focus on men, with a new campaign aiming to combat stereotypes and question what it means to be a “real man”.

October is DV Awareness Month

by Vashon Dove Project @ Vashon DOVE Project

Our Vashon Community is standing up against Domestic Violence! Join us and help make the difference our island needs! Core Centric: Saturday 8:30am Barre Classes Oct 8, 15, 28th, Oct 29th 4:00pm adult tap dance class – 75% of class fees benefit DOVE. Café Luna: “latte’s for love” 10% of all espresso sales from 10/8[...]

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Real Help for Real Living: She saved us $7,200 over 20 years

by Rachel Adams @ Charlotte Rescue Mission

Let me take you back to 1997.  Normally, I’m really good at handling my personal finances.  Somehow, my ego got in front of me and I wasn’t watching it as closely as I should when I realized we were spending more than I was bringing...

The post Real Help for Real Living: She saved us $7,200 over 20 years appeared first on Charlotte Rescue Mission.

Using Social Influence to Create Health People 2020

by bsi5014 @ Applied Social Psychology (ASP)

Healthcare in the United States is a highly polarizing topic in American politics. Currently, the United States can be characterized as having a pluralistic healthcare system (Shi & Singh, 2010). According to Shi and Singh (2010), the healthcare system in the United States has no central government agency to administer any type of coordinated effort, […]

Social Media Blackouts: When the Time is Right

by SocialNewsDaily @ Social News Daily

When Taylor Swift was ready to release her new album, she took a step few celebrities of her caliber have done: she blacked out her social media. Everything she had on multiple platforms like Facebook, Instagram, Tumblr, and Twitter was gone. Fans reacted with confusion and immediately tried to figure out what it meant. In […]

Green Dot Bystander Intervention Training!

by Vashon Dove Project @ Vashon DOVE Project

Free to members of our Vashon Island Community! Monday January 9th, 5:30-7pm or Saturday January 21st, 3:30-5pm Open Space for Arts and Community 18870 103rd Ave SW, Vashon This 90 minute training will introduce participants to the conversation of bystander awareness and intervention, providing tools to increase knowledge of and build skills around proactive behaviors that reduce violence in[...]

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Bar staff training!

by Vashon Dove Project @ Vashon DOVE Project

As part of Vashon SAFE, DOVE will be hosting a training for bar staff on the intersections of alcohol, drugs, and sexual violence. Join us on January 17th, 2:00-3:30 pm at Sporty’s! For more information, please contact Bri@vashondoveproject.org

Facebook Insights

by Shaun Verma @ Social Media Marketing

It is no secret that Facebook is the center of most social media marketing efforts. Given that 71% of online adults use Facebook, many companies have their largest pushes on this platform. That is why Facebook Insights, the built in … Continue reading

Forensic Sketch Artist Proves You're Your Own Worst Critic

Forensic Sketch Artist Proves You're Your Own Worst Critic


Jezebel

"Sketches," a new project from Dove, is an interesting look at self-esteem and ingrained standards of beauty. As seen in the clip above, the experiment involves women sitting down in a room with forensic artist Gil Zamora. They are separated by a curtain: He doesn't see them; they can't see what he's doing. Zamora asks the women to describe their faces, feature by feature.

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

2012 Annual Report

by doveincma @

DOVE 2012 Annual Report

Merging PR with Corporate Social Responsibility

by Cory Richardson @ 602 Communications

The post Merging PR with Corporate Social Responsibility appeared first on 602 Communications.

Under Armour

by Anne Smith @ Social Media Marketing

Cross discipline social media teams are very crucial because they can promote your brand and service clients.  It’s important to establish a team and work together in social media.  Majority of Under Armour’s success is because they spend time learning how their … Continue reading

Paid or Organic Social Media Marketing? Do You Know Which to Use . . . And Why?

by Shama @ Marketing Zen

Quick, answer these questions. Which is better, a hammer or a screwdriver? Is a sauce pan better than a skillet? Should you use paid or organic social media marketing? The answer to all three questions is the same in every case: It depends. The tool you use depends on the task at hand, the results you want, and how you want to achieve those results. Source: Search Engine Land If you have an online business presence (and if you don’t we need to talk), social media marketing is mandatory. If you don’t have some kind of social media presence, you could be on your way to irrelevancy. A major part of social media marketing is understanding the two different types: paid vs. organic. Really, though, putting it this way sets up a false dichotomy that lands you in an either-or fallacy. Like most things in life, it’s not “either-or,” but “both-and” – depending on what and how you want to invest in your marketing efforts. Let’s take a look, then. Paid Social Media Marketing Here’s the short definition. With paid social, you invest money in return for a better chance at getting fast results. The most important advantage of paid...

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The post Paid or Organic Social Media Marketing? Do You Know Which to Use . . . And Why? appeared first on Marketing Zen.

More Love For Dove

More Love For Dove


Gracious Gal

“Imagine a world where beauty is a source of confidence, not anxiety.” Dove’s social mission to build positive self-esteem in women and girls is an effort that I support 100%.  I …

SAVE THE DATE!! 2017 Dove Ball, Friday, October 27th at the Palomino Ballroom

by morningdove_siteadmin @ Morning Dove Therapeutic Riding Inc

Featuring the HUNTER SMITH BAND!!! For more information and to purchase tickets or sponsor this annual event to celebrate Morning Dove’s riders go to Upcoming Events page!

a corporate social responsibility example of empowerment

by Cory Richardson @ 602 Communications

The post a corporate social responsibility example of empowerment appeared first on 602 Communications.

Competing on Social Purpose

Competing on Social Purpose


Harvard Business Review

Brands that win by tying mission to growth

Building Your Business Online Through Referrals and Recommendations

by admin @ Baer Performance Marketing – Green Bay, WI

Blog post by: Drew Rhodes, Baer Performance Marketing Intern   Relationships in business mean everything, and today, technology can further build and strengthen those relationships. Consumers are placing an increasing amount of trust in what they read online. First impressions are being made through profile pictures and social media advertising, and after a quick peek […]

The post Building Your Business Online Through Referrals and Recommendations appeared first on Baer Performance Marketing - Green Bay, WI.

About Dove

About Dove


Dove US

Find out more about our vision to help make beauty a source of confidence, not anxiety, here.

The Singing Dove Project | Mission | Parfait Bassale Official Website

The Singing Dove Project | Mission | Parfait Bassale Official Website


Parfait Bassale Official Website

The Mission There is a famous scripture that reads: “How can you say to your brother, ‘Let me take the speck out of your eye,’ while there is still a beam in your own eye? You hypocrite! First take the beam out of your own eye, and then you will see clearly to remove the speck from …

Duke’s Story

by BrewerDirectAdmin @ Charlotte Rescue Mission

Finding His Self-Worth   “I drank and drank and drank some more,” Duke says. Though he was a successful writer with a wonderful girlfriend and a caring family, underneath, he was struggling with depression. So he turned to alcohol to numb the pain. “I let...

The post Duke’s Story appeared first on Charlotte Rescue Mission.

Uber

by Shaun Verma @ Social Media Marketing

Uber is a company that drives brand identification through an interdisciplinary team. It’s a company that has absolutely captured the groundswell from ground up, and there is no better place to see this than on their social media. The integration they … Continue reading

Dove's Marketing Makeover - Baer Performance Marketing - Green Bay, WI

Dove's Marketing Makeover - Baer Performance Marketing - Green Bay, WI


Baer Performance Marketing - Green Bay, WI

In today’s society, commercials and advertisements are prevalent everywhere you look. Whether on the side of a moving bus or on late night television, advertising and the message behind it can resonate with millions of individuals worldwide. A great example of this can be seen in Dove’s “Campaign for Real Beauty” which started in 2004 …

what is corporate social responsibility? don’t ask vw

by Cory Richardson @ 602 Communications

The post what is corporate social responsibility? don’t ask vw appeared first on 602 Communications.

#SpeakBeautiful - Edelman

#SpeakBeautiful - Edelman


Edelman

This is a perfect example of a brand taking on a social mission that also builds a unique relationship with its consumer.

6 Unique Social Good Campaigns For Eating Disorder Awareness

6 Unique Social Good Campaigns For Eating Disorder Awareness


Greatist

It's Eating Disorder Awareness Week, and we've rounded up some of the best individuals and organizations that are working toward positive body image for the millions of men and women affected.

2013 Annual Report

by doveincma @

D.DOVE AnnualMECH

Whole Foods

by Sara Analoui @ Social Media Marketing

               As a company, Whole Foods as wholly embraced social media at all levels of their company. Whole Food’s main Twitter account has 1.3 million followers . In addition to this main account, hundreds of independent whole food locations have … Continue reading

How Dove is helping young people build lifelong self-esteem

How Dove is helping young people build lifelong self-esteem


Unilever USA

The Dove self-esteem project promotes body confidence and self-esteem in youth globally.

About Bhakti | Bhakti

About Bhakti | Bhakti


Bhakti

Bhakti Chai was founded by Brook Eddy and is committed to social and environmental change. Read more to learn about our mission and values.

Dove

Dove


Unilever USA

Discover the dove® difference

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

Coca-Cola

by Caroline Federico @ Social Media Marketing

  One company that has achieved social media maturity is the Coca-Cola Company. Their innovative thinking has abled them to keep their traditional look, while adding a modern flare. Coca-Cola has achieved social maturity because they have worked hard to … Continue reading

Dove Takes Real Beauty Campaign to Girls

Dove Takes Real Beauty Campaign to Girls


brandchannel:

In a world that is constantly shoving the idea of a woman only being beautiful if she looks like Kate Upton or read more:

dove’s beautiful corporate social responsibility

by Cory Richardson @ 602 Communications

The post dove’s beautiful corporate social responsibility appeared first on 602 Communications.

5 Invaluable Social Media Marketing Tips for Niche Industries

by Shama @ Marketing Zen

Establishing a strong social media presence can be a challenge for businesses in niche industries. When you’re just starting, you may have no idea how to begin getting followers on social media. What will they want to see from you? Will the customers you already have even care if you’re on Facebook? What kind of pictures could you possibly post on Instagram? We’ve heard all these questions, and more, from our niche clients (many of whom happen to be B2B), and it’s true – it takes a lot more thought to create a solid Facebook post for, say, a B2B software sales firm than it does a B2C fashion retailer. But that is not to say it can’t be done. In fact, niche industries can thrive on social media, just like more mainstream ones. All it takes is a little strategy. To help you on your way, here are 5 invaluable social media marketing tips for niche industries. Give your brand a face One issue many niche businesses have is that they don’t come across as personal. Although these are hardly niche companies, think of Microsoft or Apple without Bill Gates or Steve Jobs. Those high-profile individuals served as the...

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The post 5 Invaluable Social Media Marketing Tips for Niche Industries appeared first on Marketing Zen.

When the Going Gets Tough, the Tough Lean Into Their Values

by Sarah Moore @ Mission Minded

In a time when so many nonprofits feel threatened, many companies and nonprofit organizations are doing an excellent job of putting their values at the forefront of their work. This type of brand behavior endears you to your stakeholders. It’s important to live your values when things are good. When the beliefs you hold dear […]

The post When the Going Gets Tough, the Tough Lean Into Their Values appeared first on Mission Minded.

Dove: Evolution [of Corporate Social Responsibility]

Dove: Evolution [of Corporate Social Responsibility]


Business Government & Society III

Unlike other companies that are concerned with being environmentally conscious and morally sound, Dove has been paving their social responsibility path with their campaign for real beauty. Launched…

Nike

by Joseph Carlini @ Social Media Marketing

A company that has really come together and started to use social media effectively is Nike. While nike is already a really big name, they still have competitors and they are using Facebook very effectively to market their products. When … Continue reading

Real Help for Real Living: Now I’m getting lectures from my son-in-law

by Rachel Adams @ Charlotte Rescue Mission

My external compliance and internal rebellion don’t always line up.  No, I’m not talking about my personal and public life.  I am committed to being consistent and operating with integrity.  Externally, I come across as this very compliant person who follows rules and doesn’t rock...

The post Real Help for Real Living: Now I’m getting lectures from my son-in-law appeared first on Charlotte Rescue Mission.

Dove

Dove


Unilever Malaysia

Dove – Campaign For Real Beauty.

6 Steps to Creating a Documented Content Strategy for Your Brand

by Shama @ Marketing Zen

Even though most of us digital marketers know that content marketing is deeply important for our digital marketing strategies, there’s a strong temptation to simply wing it, and see what happens. We’ll think of a topic that would be great for a blog post one morning, write the post that afternoon, and post it before we sign off for the day. We’ll see an interesting article and tweet it to our followers, whether or not it fits into a larger strategic plan. We’ll reply to a few Facebook comments and share the blog post we just wrote with our followers. Then we’ll start this process all over again the next day. While this may be content marketing – in a sense – it’s certainly not strategic. It’s reactive, a fly-by-night approach to what should be a much more thought-out and planned process. After all, if you’re putting resources into creating and sharing content, you ought to be striving for the highest ROI possible. And while this reactive social behavior is a part of attaining that, it’s certainly not enough on its own. So what are you waiting for? Here’s a 6-step process to creating a documented content strategy. 1. Put the brakes...

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The post 6 Steps to Creating a Documented Content Strategy for Your Brand appeared first on Marketing Zen.

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Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
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Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
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Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
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Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
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$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
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Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
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Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
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Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
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$14.99
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$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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