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Dove Tick Box Campaign

Farming, not hunting: why charities need to rethink engagement

by info@tickboxmarketing.co.uk @ Tickbox

New regulations following a series of scandals highlight the need for fundraisers to rethink their engagement with supporters to emphasise nurturing over acquisition.

The post Farming, not hunting: why charities need to rethink engagement appeared first on Tickbox.

Does my bum look big in this? Opinions on public sector ICT procurement

by admin @ Tickbox

Being asked for feedback by organisations you supply – either directly or indirectly – is a bit like being asked “does my bum look big in this?”. You know what you should say if you are being honest, but do you really want to go there!? So we were pleasantly surprised – and  a little […]

The post Does my bum look big in this? Opinions on public sector ICT procurement appeared first on Tickbox.

New website for Luton Culture

by admin @ Tickbox

We’re celebrating the launch of our latest website – a powerful and user-friendly site for Luton Culture, a major urban arts and culture charity. Luton Culture manage manage 12 venues and provide cultural services to more than 250,000 people across Luton and surrounding area, with more than 300 employees. The site promotes events at the […]

The post New website for Luton Culture appeared first on Tickbox.

The Volunteer Revolution – Volunteer Makers

by info@tickboxmarketing.co.uk @ Tickbox

Today we are launching Volunteer Makers (VM) pilot training programme. This is a training and technology programme for arts, heritage and charities that is a rethinking of how organisations are working with volunteers.

It is driven by the principles of the digital revolution, but taking this virtual engagement into the reality of real-world working together.

The post The Volunteer Revolution – Volunteer Makers appeared first on Tickbox.

Hitting the right note with Facebook promotion

by admin @ Tickbox

I had this email from a musician friend of mine today complaining that he had been banned from Facebook: “I know many of you use Social Networking Sites to promote your musical activities, particularly Facebook. Be aware! They’ve just deleted my account without warning because I “was using Facebook to promote a business”. My crime? […]

The post Hitting the right note with Facebook promotion appeared first on Tickbox.

We are recruiting: Web Developer/Software Engineer

by info@tickboxmarketing.co.uk @ Tickbox

We are in the process of launching a major new API-based web application that has already attracted national recognition, government funding and partnerships with major arts and heritage organisations and we need to find the right people to come on board as we grow the company and roll out this exciting new project.

The post We are recruiting: Web Developer/Software Engineer appeared first on Tickbox.

Looking for paid subjects for user testing workshop

by info@tickboxmarketing.co.uk @ Tickbox

We're holding a user testing workshop for a new site we are launching and are looking for people to take part.

The workshops are being held on Thursday 9th April at our offices in Park Street, Bristol, and testing subjects will receive £15 for taking part.

The post Looking for paid subjects for user testing workshop appeared first on Tickbox.

Interactive Cost Model app for AECOM

by info@tickboxmarketing.co.uk @ Tickbox

Working with Fortune 500 company AECOM, we've developed an app to allow cost modelling and costs data management for complex architectural projects.

The post Interactive Cost Model app for AECOM appeared first on Tickbox.

Case Study

Case Study


calameo.com

Running head: CASE STUDY: DOVE CAMPAIGN 1 Case Study: Dove Campaign for Real Beauty McKenzie Altman, Madison Bamman, Ashton Wilkes Auburn University

100k and rising as innovation drives growth for auctioneers

by info@tickboxmarketing.co.uk @ Tickbox

A recent upgrade to our Hummingbird CMS “Auction Box” plug-in has helped one of our auctioneer clients hit 100,000 monthly visits and 1.5 million page views for the first time.

The post 100k and rising as innovation drives growth for auctioneers appeared first on Tickbox.

Public sector ICT: is the age of the dinosaurs over?

by admin @ Tickbox

The Government has just published its new ICT strategy – its plans for central government ICT over the next two years. There’s a lot of interesting stuff in there, including new thinking (for the government at least) on cloud computing. But the part that caught our eye was the section on procurement and open standards. […]

The post Public sector ICT: is the age of the dinosaurs over? appeared first on Tickbox.

Bath Half Marathon

by Tickbox @ Tickbox

Tickbox Marketing are entering the Bath Half Marathon this year, and I am running for Bath Cats and Dogs Home, one of the largest re-homing centres in the UK with over 3,000 unwanted cats, dogs and small animals they help every year. How You Can Help If you are able to make a donation to […]

The post Bath Half Marathon appeared first on Tickbox.

Where We’re Going and How You Can Help

Where We’re Going and How You Can Help

by acr @ Box of Crayons

In this video, I share a bit about how far Box of Crayons has come in the last 15 years, but more importantly, where we’re going and the upcoming exciting things that you get involved with. At the end, I’ve

Hitting the right notes for St Peter’s Hospice

by John Brunsdon @ Tickbox

Tickbox is delighted to be supporting our clients St Peter’s Hospice at their fundraising concert of classical music at Bristol’s Colston Hall. The event, which features pieces from Dvorak and Shostakovich played by the Bristol Metropolitan Orchestra, is raising money for Bristol’s only adult hospice. A specially-written piece will also be performed by the St Peter’s […]

The post Hitting the right notes for St Peter’s Hospice appeared first on Tickbox.

Charlie Simpson shows charities the power of Twitter

by admin @ Tickbox

Little Charlie Simpson's charity bike ride has shown the power of social media - and Twitter in particular - to raise funds for charities.

The post Charlie Simpson shows charities the power of Twitter appeared first on Tickbox.

Technical Project Manager – Charity Sector Software Project

by info@tickboxmarketing.co.uk @ Tickbox

Pro-rata rate £45k. 2-3 days per week. Initial 18-month contract with option to extend. Flexible working. All terms negotiable

The post Technical Project Manager – Charity Sector Software Project appeared first on Tickbox.

Effectiveness Of Automated Ad Campaigns

by Anishka Abraham @ Informa Review

In a study conducted by Hubspot, an inbound marketing platform, 65 percent of all online small business owners cite traffic acquisition as their number one challenge.
This makes sense when you think of the nature of running an online business versus an offline one.
If you want to sell sunglasses in the mall, all you need is to rent out the space, and once you open up shop you start getting customers in your door from day one. The mall will get the footfall for you. You just need to convert them into customers.

The post Effectiveness Of Automated Ad Campaigns appeared first on Informa Review.

Sharing #CoachingHaiku Wisdom

Sharing #CoachingHaiku Wisdom

by acr @ Box of Crayons

We’ve had a tremendous response to our #CoachingHaiku competition. You can see all of the entries so far here. I wanted to share a small selection of some of the many that have resonated with the team here at Box

How to recruit and train your website

by admin @ Tickbox

When we begin the web planning process with our clients, we tell them to think of their website as an employee.

Just as you wouldn't take on a new member of staff without having a defined role for them, so the website needs to have a "job description" from day one. Unless you define what you want from your website, it's almost impossible to see if it is doing its job properly.

The post How to recruit and train your website appeared first on Tickbox.

Goodbye SHA-1, Hello SHA-2

by Daryl Phillips @ Tickbox

Google Chrome (and similarly FireFox) is deprecating support for SHA-1 before the year is out. So the time to check and upgrade is paramount. All SHA-1 support will be removed by the end of 2016. Your site will continue to be served, but with that unruly error: "Your website is not trusted.".

The post Goodbye SHA-1, Hello SHA-2 appeared first on Tickbox.

Resistance is futile – how the Social Media revolution overthrew your website

by admin @ Tickbox

The world’s biggest annual social media survey has just been published, and it shows that, for charities, the tipping point in the communication revolution has now been reached. Among the figures the Wave survey – published by ad agency Universal McCann* – throws up are these: Over the last two years, the proportion of Net […]

The post Resistance is futile – how the Social Media revolution overthrew your website appeared first on Tickbox.

Community driven websites just launched for Yarlington and Croscombe

by info@tickboxmarketing.co.uk @ Tickbox

Here are two recently released community websites we have done. We find these kind of sites particularly rewarding as they involve much more than creating a website, it is bringing a community together to think through a place brand and vision. Yarlington village for branding, website and training/support: http://www.yarlington-somerset.co.uk/ Croscombe Village Hall for website: http://croscombevillagehall.org.uk/   […]

The post Community driven websites just launched for Yarlington and Croscombe appeared first on Tickbox.

Good News in History September 23

by Good News Network @ Good News Network

  50 years ago on this day, The Box Tops started a four week run at No.1 on the US singles chart with ‘The Letter.’  One of the most recognized pop songs, the record went on to sell over four million copies and receive two Grammy nominations. It was also

The post Good News in History September 23 appeared first on Good News Network.

Tickbox awarded “Best Arts & Heritage Marketing company in the UK”

by info@tickboxmarketing.co.uk @ Tickbox

Tickbox Marketing’s “good with digital” ethos and strong community based record in finding tailor-made technological solutions for a wide range of clients has been recognised with an industry award. The Bristol-based digital marketing agency has been recognised in Corporate Vision magazine as the Best Arts & Heritage Marketing company in the UK. Tickbox works closely […]

The post Tickbox awarded “Best Arts & Heritage Marketing company in the UK” appeared first on Tickbox.

Dove’s 'Choose Beautiful' Campaign Splits UK Public Opinion

Dove’s 'Choose Beautiful' Campaign Splits UK Public Opinion


Product Lab

Last week Dove released a film called Choose Beautiful heading up their latest global marketing campaign. An empowering celebration of femininity? Or underhand tactic to sell product? Our Lab Reporter investigates.

Don’t be the first loser in SEO

by admin @ Tickbox

There’s an old sporting saying (probably by an Australian!) that coming second makes you the first loser. In the race to the top of the search engines, though, this isn’t always the case – in fact SEO is one of those areas where it really is more about how you play the game than where […]

The post Don’t be the first loser in SEO appeared first on Tickbox.

Twofer Tuesday: On Overcoming Internal Conflict & Mastering Creative Pursuits

Twofer Tuesday: On Overcoming Internal Conflict & Mastering Creative Pursuits

by acr @ Box of Crayons

Here at Box of Crayons, we’ve spoken with many high achievers who prove time and again that the secret to success lies in shaking things up. That idea is exactly what we explore in this week’s Twofers. The first article

What do you think will be big online in the 2011?

by Tickbox @ Tickbox

In response to a question posed by Connecting Somerset: “What do you think will be big online in the New Year? Will Twitter be the new Facebook? Or will a new service emerge and capture our attention? What will the new hot gadget be? Will everyone replace their laptops with the newest smart phones and […]

The post What do you think will be big online in the 2011? appeared first on Tickbox.

Tickbox rolling out museum volunteer engagement programme nationally

by info@tickboxmarketing.co.uk @ Tickbox

Building on an extensive digital museum training programme in the South West and a pilot volunteer engagement programme, we are looking to roll-out a national Volunteer Makers Engagement Training and Support Programme. Tickbox will be building on the Volunteer Makers training and development pilot programme we ran from Jan-April 2016.  This proved demand for our […]

The post Tickbox rolling out museum volunteer engagement programme nationally appeared first on Tickbox.

Why results-driven matters

by admin @ Tickbox

At Tickbox we define ourselves by the results we deliver for clients. A great example of what we mean by “results-driven” can be seen in our work to create a business-focussed web marketing project for a local authority in the South West. The local authority in question has just had its Organisation Inspection report for […]

The post Why results-driven matters appeared first on Tickbox.

Blogging tips – your Starter for 10

by Claire Sully @ Tickbox

We’ve been delivering digital engagement for the Creative England’s Starter for 10 competition, which awarded £10,000 to 10 creative digital businesses in the South West. As part of our ongoing work, we’ve been asked to advise the winners on how to make best use of their ongoing blogs on the competition website. We’re sharing these […]

The post Blogging tips – your Starter for 10 appeared first on Tickbox.

St Peter’s Hospice launches on Hummingbird

by admin @ Tickbox

Our latest Hummingbird CMS website has just launched for St Peter’s Hospice in Bristol. St Peter’s is Bristol’s only adult hospice, and one of the most high-profile charitable organisations in the city. Working closely with the team at St Peter’s, we’ve designed and developed a website to help them more effectively engage with and grow […]

The post St Peter’s Hospice launches on Hummingbird appeared first on Tickbox.

App R&D project kicks off in London

by info@tickboxmarketing.co.uk @ Tickbox

We're excited to be beginning a year-long research and development project to develop our prototype cost-modelling application with one of the world's biggest technical support and management companies.

The innovative app allows the company to efficiently project costs for multi-million pound projects in a user- and client-friendly way and has been used in prototype form for the last 18 months.

The post App R&D project kicks off in London appeared first on Tickbox.

Coca-Cola Renew: “We Are Coca-Cola—And So Much More”

by Dale Buss @ brandchannel:

#CocaColaRenew US corporate branding campaign celebrates its brands and people

The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.

Get up and running on Flickr in 5 minutes

by Tickbox @ Tickbox

I was started writing a guide for a client, to get them up and running using Flickr to upload photos and create galleries to feed onto their website, and I thought I’d make it available a quick primer for anyone starting to use Flickr. Note: All of the images in this post are available at […]

The post Get up and running on Flickr in 5 minutes appeared first on Tickbox.

Tickbox sponsors Bristol Metropolitan Orchestra

by info@tickboxmarketing.co.uk @ Tickbox

Tickbox are delighted to be the official sponsors of the Bristol Metropolitan Orchestra for 2015.

We’ve been passionate advocates of the arts and community engagement since we set up our digital agency in 2006, and are proud to support the inspiring and innovative work of the BMO in Bristol.

As part of the sponsorship we will be working with the orchestra on projects to increase engagement with the community to make classic music more accessible and inclusive.

The post Tickbox sponsors Bristol Metropolitan Orchestra appeared first on Tickbox.

Twofer Tuesday: On Not Caring What Others Think & Generating New Ideas

Twofer Tuesday: On Not Caring What Others Think & Generating New Ideas

by acr @ Box of Crayons

At Box of Crayons, we believe in examining and challenging the way people think. It’s a practice that can keep us from slipping into a rut and falling back on old habits that no longer serve us (if they ever

Dove story

Dove story


strategy

Prior to 2003, 'Dove wasn't a beauty brand, it was a bar of soap,' says Mark Wakefield, Unilever Canada's marketing director of skin care and deodorants. But within that year, NYC-based global brand director, Sylvia Lagnado decides to move the positioning from a product of one to an entire beauty brand.

Experience the best of Hong Kong

by Borneo Post Seeds @ The Borneo Post SEEDS by BPOnline

Hong Kong’s latest global marketing campaign inspires Malaysians to discover the best and authentic experiences in Hong Kong Hong Kong Tourism Board launched a new marketing campaign in Malaysia, titled ‘Best of All, It’s...

SFC foils three illegal logging operations in Bintulu and Lawas

by Jude Toyat @ The Borneo Post SEEDS by BPOnline

KUCHING: The One-Stop Compliance Centre (OSCC), 48 of which have been deployed by Sarawak Forestry Corporation (SFC) throughout Sarawak, have proved to be invaluable in the State’s campaign against illegal logging. Over the past...

Seamless video fundraising on the Cards at YouTube

by info@tickboxmarketing.co.uk @ Tickbox

A new function on YouTube helps make fundraising calls-to-action more appealing and allows them to appear on mobile.

The post Seamless video fundraising on the Cards at YouTube appeared first on Tickbox.

Tickbox has news – made by you

by John Brunsdon @ Tickbox

It's been a winning month for some of our great clients, with a number of them up for awards for their marketing and digital engagement

The post Tickbox has news – made by you appeared first on Tickbox.

Pioneering Volunteer Makers goes national with Arts Council England support

by info@tickboxmarketing.co.uk @ Tickbox

Innovative volunteering programme Volunteer Makers has been given Arts Council England backing to deliver its programme to museums across the UK. The company behind Volunteer Makers, Bristol-based Tickbox, have been awarded £100,000 from the Museum Resilience Fund to deliver training, support and a national conference to support more than 300 museums in adopting a new model of […]

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New CMS launches, designed by and for clients

by John Brunsdon @ Tickbox

After a year of intensive development work, we are delighted to be launching our new Content Management System, Hummingbird 3.0 (HB3), this month.

The new CMS builds on the foundations of our original Hummingbird platform, but is completely re-vamped to offer a powerful, cost-effective and future-proofed solution.

The post New CMS launches, designed by and for clients appeared first on Tickbox.

Grassroots engagement in Ealing

by Claire Sully @ Tickbox

I’ve just spent a sunny Sunday delivering a talk on charity online engagement at an innovative charity fayre organised by Ealing Southall MP Virendra Sharma. The event brought together a wide group of charities from his constituency – from Age Concern and Friends of the Earth to real grass-roots organisations operating in this culturally diverse […]

The post Grassroots engagement in Ealing appeared first on Tickbox.

Twofer Tuesday: On Irksome Interruptions & Digital Distractions

Twofer Tuesday: On Irksome Interruptions & Digital Distractions

by acr @ Box of Crayons

Technology is a marvellous thing. Yet it’s something of a Pandora’s box when it comes to the perils of hyperconnectivity. With so much emphasis on multitasking, we’ve lost the invaluable ability to single-task. This Twofer dives into the dangers of distractions

The Joy of Painting – innovation, broadband and Steve Jobs

by admin @ Tickbox

Among the many words of praise for the late Steve Jobs was this quote from one blogger: “What Steve Jobs did with Apple stopped me from looking at a computer as a tool and began making me think of it as a paintbrush to make my mark on the world with.” The true genius of […]

The post The Joy of Painting – innovation, broadband and Steve Jobs appeared first on Tickbox.

The Tender Trap

by admin @ Tickbox

What do you do if you are invited to respond to a tender and the company who put it together has got it all wrong? It’s a tricky question – but one that comes up time and again when it comes to web development. We recently received a tender brief for redeveloping a website for […]

The post The Tender Trap appeared first on Tickbox.

Snow boarding at HorseWorld

by admin @ Tickbox

Our shiny new advertising board is now on display at HorseWorld in Bristol – set off nicely by the recent snowfall! We’ve worked with the charity for a number of years now and wanted to advertise our work with them to visitors to their attraction – as well as supporting a client we’ve enjoyed working […]

The post Snow boarding at HorseWorld appeared first on Tickbox.

Partners sought for volunteering programme

by info@tickboxmarketing.co.uk @ Tickbox

We're looking for partner organisations to receive free training and support during a pilot programme for a new and innovative model for engaging and growing volunteers for arts, charities and museums.

The post Partners sought for volunteering programme appeared first on Tickbox.

How Ikea generated WOM through its Facebook Campaigns

by GiuliaMontagnaro @ My E-Marketing Blog

Ikea is always able to generate world of mouth through its original Facebook campaigns. IKEA’S FACEBOOK SHOWROOM FOR IT’S MALMO  NEW STORE To promote the new store, Ikea set up a Facebook account for its manager Gordon Gustavsson that started uploading photos of different showrooms. He uploaded 12 pictures of showrooms to his photo album in … Continue reading

Cal Newport Takes on a Distracted World

Cal Newport Takes on a Distracted World

by acr @ Box of Crayons

At Box of Crayons, our bigger purpose is to help people in organizations do less Good Work and more Great Work. So it’s a real pleasure to be talking with today’s guest, Cal Newport. Cal is an associate professor of

Your chance to be our 2017 Christmas Campaign

by Sally Falvey @ JustGiving blog

Christmas will soon be upon us – in just 102 days to be precise (gulp), so we’re here to share some early festive fun and good tidings. Today, we’re launching our hunt for JustGiving’s Christmas Campaign of 2017 and giving your cause they chance to win a £2,000 donation AND promotion on JustGiving in the run-up […]

The post Your chance to be our 2017 Christmas Campaign appeared first on JustGiving blog.

Never mind the trouser press – where’s the wi-fi?

by admin @ Tickbox

I’ve just got back from a week away in beautiful Snowdonia (no, that’s not my 4×4) and found myself reminded yet again that the best things in life are free – fresh air, mountain scenery, wi-fi. And like all the best things, you don’t always appreciate them till they are gone. Getting away from it […]

The post Never mind the trouser press – where’s the wi-fi? appeared first on Tickbox.

Website launch: Arthur Johnson auctioneers

by Claire Sully @ Tickbox

We’ve just completed and launched our latest web project, for one of the UK’s largest auction companies Arthur Johnson & Sons. It was an interesting and complex development, requiring some innovative approaches to integrating with existing auction platforms as well as complex planning to ensure the site worked seamlessly with the bidding processes of one […]

The post Website launch: Arthur Johnson auctioneers appeared first on Tickbox.

NHS partnership website launched on Hummingbird 3

by info@tickboxmarketing.co.uk @ Tickbox

Our latest website, for a partnership of NHS trusts, universities and local authorities, is the first of a number of projects to run on our new Hummingbird 3 CMS platform.

The post NHS partnership website launched on Hummingbird 3 appeared first on Tickbox.

Conversion, Conversion, Conversion – the 3 rules of SEO

by admin @ Tickbox

How do you measure the success of your Search Engine Optimisation (SEO) campaign? It’s a question we’re often asked, and one which our clients often have their own answer for. For some, all they want to know is where they appear in Google. For others, its how much their traffic increases. For us, there is […]

The post Conversion, Conversion, Conversion – the 3 rules of SEO appeared first on Tickbox.

Real Beauty Bottles: Dove’s Fall from Grace

Real Beauty Bottles: Dove’s Fall from Grace


TACK10

What do you think of when you think Dove? Answers may differ from consumer to consumer, but chances are the Campaign for Real Beauty is top of mind. The campaign first launched in 2004 with Tick Bo…

From the Horse’s Mouth – HorseWorld’s winning way with Social Media

by admin @ Tickbox

We’re delighted to see our client HorseWorld shortlisted for the Communicator of the Year award at the prestigious Bristol Post Business Awards next week. It’s particularly pleasing for us as we’ve followed them through their journey with social media, from tentative first steps to it being a key part of their communications strategy. We advise […]

The post From the Horse’s Mouth – HorseWorld’s winning way with Social Media appeared first on Tickbox.

Parrot Places Online Shopping Order by Mimicking Owner

by Good News Network @ Good News Network

A pet parrot managed to place an Amazon order by mimicking its owner on their voice-controlled Alexa speaker... ‘Polly want a gift box?’

The post Parrot Places Online Shopping Order by Mimicking Owner appeared first on Good News Network.

Branding: Skills, talent and the right attitude

by Claire Sully @ Tickbox

As you probably know I run a digital marketing agency based in Bristol and Somerset.  Finding new recruits with the right skills, talent and attitude is challenging. In fact it is widely accepted amongst many digital media businesses in this region that recruitment is a nightmare. Creating a platform for new talent to emerge, to […]

The post Branding: Skills, talent and the right attitude appeared first on Tickbox.

Twofer Tuesday: On Workplace Collaboration

Twofer Tuesday: On Workplace Collaboration

by acr @ Box of Crayons

I love working with great collaborators. It raises my game, and I like to think it gives my co-conspirators a bit of a boost as well. Stepping outside your own mental box and inviting insights and ideas from other top

Get Your Gift at this AWEsome Milestone

Get Your Gift at this AWEsome Milestone

by acr @ Box of Crayons

Celebrate with us! Today is Box of Crayons’ 15th anniversary and we’ve created 15 custom-designed version of the best coaching question of all, The AWE Question. As we’ve grown and become known for teaching busy managers 10-minute coaching, we’ve done

Digital Museums consultancy and training

by info@tickboxmarketing.co.uk @ Tickbox

Tickbox were commissioned by the South West Museum Development Partnership to deliver digital engagement consultancy and training to nearly 40 museums across the region.

The post Digital Museums consultancy and training appeared first on Tickbox.

Inside view on the future of Shepton Prison

by Claire Sully @ Tickbox

Most of its previous residents couldn’t wait to get out, but we were excited to be getting our first opportunity to get behind the bars of the historic Shepton Mallet prison. Together with the Prince’s Regeneration Trust, myself and my colleague John Brunsdon were invited to tour the prison by the Ministry of Justice as […]

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Free Download of The Best Coaching Question in the World

Free Download of The Best Coaching Question in the World

by acr @ Box of Crayons

Tomorrow, Box of Crayons turns 15. To celebrate we’ve created 15 custom-designed versions of the best coaching question in the world, The AWE Question: “And what else?” These three small words encourage people to go further, probe deeper and uncover

AuctionBox: Auctioneer Content Management System

by info@tickboxmarketing.co.uk @ Tickbox

AuctionBox CMS, designed to complement the power of the popular Bidmaster auction system, has had a transformational effect on our clients' auction business.

The post AuctionBox: Auctioneer Content Management System appeared first on Tickbox.

After 10 Years of Dove's 'Real Beauty', Others Are Starting to Catch On

After 10 Years of Dove's 'Real Beauty', Others Are Starting to Catch On


brandchannel:

10 years ago, Dove launched its Campaign for Real Beauty—a global effort that set out to spread positivity among women, young and read more:

We have moved…

by Daryl Phillips @ Tickbox

Its business as usual, but from a new home! Exciting things are happening at Tickbox and we wanted to share the news with you.

The post We have moved… appeared first on Tickbox.

3 fabulous Facebook marketing tips

by Anishka Abraham @ Informa Review

One of the biggest reasons marketers are giving up on Facebook is that they are continuously failing to get Facebook targeting right. A big part of this has to do with the ignorance that plagues the digital advertising ecosystem in that there are simply too many people who have an easy course on Facebook or Google and have branded themselves as marketers. The fundamentals of targeting, segmentation, pricing, and message are lost to them. If you are working with a marketing team that is failing at Facebook, here’s a question – how targeted at your campaigns with Facebook Custom Audiences? The truth will shock you. If you’re sick and tired of wasting ad dollars, here’s what I suggest.

The post 3 fabulous Facebook marketing tips appeared first on Informa Review.

Global Browser Usage Analysed

by Tickbox @ Tickbox

All graphs from Stat Counter’s fantastic tool. Although not the most exciting topic, analysis of browser usage isn’t purely academic, it is not only important to web designers and developers, who have to ensure their websites work for as many people as possible. The trends make a big difference to how everybody uses the web. […]

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Tickbox launch partnership with Bristol orchestra

by John Brunsdon @ Tickbox

Tickbox Marketing is sponsoring Bristol Metropolitan Orchestra's (BMetO) programme throughout 2015 and 2016.

We are bringing together business, arts, community to help reach new audiences for the orchestra.

As part of our partnership, we are establishing a community project called Open to Orchestra where we reach out to people who often find it difficult, - financially or logistically - to access live classical music.

The post Tickbox launch partnership with Bristol orchestra appeared first on Tickbox.

Twofer Tuesday: On Abstraction & Failure

Twofer Tuesday: On Abstraction & Failure

by acr @ Box of Crayons

Two of the consistent leitmotifs at Box of Crayons are focus and courage, and here they are again. In the first of these Twofers, you’ll discover why the models used in the past may not be the right ones for future situations.

As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster

by Dale Buss @ brandchannel:

DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome

The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.

Google changes make responsive design a priority

by info@tickboxmarketing.co.uk @ Tickbox

Google, the world's leading search engine, is making changes to how it displays search results that will have a "significant impact" on sites not built to work responsively on mobile devices.

With immediate effect from 21st April, site which are mobile-friendly will be give priority in search results on mobile. Google says: "“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

The post Google changes make responsive design a priority appeared first on Tickbox.

Social media and tourism

by admin @ Tickbox

Tourism and social media seem to be the theme of the week this week, yesterday saw the topic covered at the annual Exmoor Tourism Partnership where I was a keynote speaker. This morning I was talking on the same subject on BBC Radio Somerset, and today it’s the major theme of Somerset’s Annual Tourism Conference. […]

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Blogging your way in – BCC and why it’s good to talk

by admin @ Tickbox

We’re delighted to have just been officially unveiled as one of the magnificent seven Bristol agencies working on the new Bristol City Council web project. We’re even more delighted that this has come about because BCC actually did something many councils talk about but rarely do in such a meaningful way – consulting with industry. […]

The post Blogging your way in – BCC and why it’s good to talk appeared first on Tickbox.

Ryan Nicodemus Unpacks Minimalism

Ryan Nicodemus Unpacks Minimalism

by acr @ Box of Crayons

If you’ve had conflicting thoughts about minimalism, you’re not alone. One of the core values here at Box of Crayons is elegance — finding the simplest, cleanest form of something. But I also love art and gifts; I’m not somebody

TACK10 Tuesday Top 4 Campaigns Challenging Stereotypes

by TACK10 @ TACK10

Launched at Cannes Lions in June 2017, Unilever unveiled the Unstereotype Alliance, a global initiative led by Unilever and UN Women to smash out stereotype portrayals of gender in all advertising and brand-led content. A few of the founding members include industry leaders such as Alibaba, Mars, Facebook, Google, Microsoft, Mattel and J&J. A complete […]

Interview with Tim Piper, Dove Real Beauty | Box of Crayons

Interview with Tim Piper, Dove Real Beauty | Box of Crayons


Box of Crayons

Listen to Michael's interview with Tim Piper, talking about the Dove Real Beauty campaign

Humans of Leamington Spa

Humans of Leamington Spa

by noreply@blogger.com (Alexandra DB) @ Persuasion and Influence



The problem

Homelessness is on the rise in the UK and social stigma is not helping.

With 3,569 people sleeping rough each night in England (The Salvation Army, 2017) and twice the number of young people between 18-24 years old sleeping in the streets of London since 2009 (Comic Relief, 2017), we knew we wanted to change society’s attitude towards this issue.

Indeed, society currently has a tendency to alienate, stigmatise and blame homeless people for their situation instead of considering economic and social factors that can lead to a quick slip into homelessness (Belcher & DeForge, 2012).  Stigmatisation has two main damaging effects. Firstly, society treats itself as the in-group and those who are homeless as an outgroup (Becker, 1963). According to the Social Identity Theory (Tajfel, 1981) people prefer and help those who they feel are similar to them while maximising the difference with those considered outsiders. This tendency has alarming consequences, indeed Corrigan, & Wassel (2008) found that those who are stigmatised are aware of it and thus are likely to internalise it which contributes to drug and alcohol struggles (Room, 2005).

Belcher et al. (2012) proposed that the best way to break the cycle is by breaking the stigma. The good news is people want to help (Link et al., 1995).


Our solution

Through our behaviour change project, we focused on breaking these barriers: we hypothesised that making homeless people more relatable and introducing them as part of the in-group would encourage society to help them. Additionally, we ensured our video would give people the means to safely and frequently help those who are homeless, starting with a simple acknowledgement, “hello!”, to a donation towards the Salvation Army.

Steps 1, 2 and 3…

The first step our group took was contacting the Salvation Army in Leamington Spa to hear their ideas and thoughts on our project. Following the Yale Attitude Change Approach (Hovland, 1953), it was clear an authoritative and credible source was key to a persuasive message. After scheduling meetings with managers at the Salvation Army it was agreed that we would volunteer weekly at the drop in sessions and after gaining the trust of those using the Salvation Army’s services, we would conduct short informal interviews. The interviews with Shushi and Mel were purposely kept relaxed and informal in order to capture a real picture of the parts of their lives they were willing to share. Having real testimonies was another source of authority in our project. In fact, research showed that contact with homeless people increased people’s sympathy towards them (Farrell, & Link, 2004).

 In parallel, we had several filming days where we walked around Leamington Spa filming clips representing the wealthy consumer culture and contrasting them to the more isolated places in which homeless people seek refuge. We put together a powerful and informative video combining images, statistics, a voiceover and music.


Our clear message

The Yale Attitude Change Approach (Hovland, 1953) emphasises the importance of a strong message in order to increase persuasiveness. Therefore, our message was clear: “This could happen to You”. We emphasised this using repetition throughout the video. All elements in our video were directed towards one underlying message: homeless people are not so different from you. They do their laundry, have families, experience loneliness, live on the same street: they are “Humans of Leamington Spa”.

Our targeted audience

Lastly, as part of The Yale Attitude Change Approach (Hovland, 1953) we tailored our message to a specific audience in mind: students, in particular students living in Leamington Spa. Indeed, our title “Humans of Leamington Spa” would have more effect on them. Additionally, we hypothesised that those students would recognise the places shown in the video and thus feel more positively about the project. Our audience was easily reachable through the University’s numerous Facebook groups, we proceeded to share our video on the different pages dedicated to halls, degrees, Freshers, etc. The way we spread and shared our video was based on social loafing. Indeed, Weaver et al. (2007) found that a message heard several times was perceived as a more popular opinion, therefore we ensured that students would view the video message through multiple channels.

Our strategic format

We choose to create a video for our project such that we could share it on social media and our targeted audience could interact with it, leveraging two behaviour change techniques: consistency and foot-in-the-door technique. Indeed, once finalised, our video was shared over Facebook alongside the various captions “please watch, like and share”, “help us break stigmas by liking”, “want to help us break the stigma? Like this video!” etc. Firstly, according to the foot-in-the-door technique, people are more likely to accept a bigger request if they previously accepted to do a smaller one (Freedman & Fraser, 1966). In this context, first liking our video would be the smaller request and we hope that in the near future, people will start saying a quick “hello!” to the homeless they encounter and that this would quickly escalate to buying the big issue and donating to the Salvation Army. Indeed, according to Bem’s Self-perception Theory of Attitudes (1972) people seek to be consistent across their attitudes and behaviours, therefore having supported the homeless on Facebook, people would be more likely to commit to doing it on the streets.


Our measurable impact

Our video was shared more than 15 times on Facebook. It reached 200 views and accumulated over 40 likes. We are confident that our project will have an immediate impact on people’s behaviour, indeed while students are more reluctant to donate money, starting by acknowledging the presence of the homeless with a simple “hello!” could quickly escalate to sharing a coffee, buying the big issue and donating to the Salvation Army.


Alexandra de Buchet

 References

Batson, C. D., Chang, J., Orr, R., & Rowland, J. (2002). Empathy, attitudes, and action: Can feeling for a member of a stigmatized group motivate one to help the group?. Personality and Social Psychology Bulletin28(12), 1656-1666.

Becker, H. S. 1963. Outsiders: Studies in the sociology of deviance London, , England: Free Press.

Belcher, J. R., & DeForge, B. R. (2012). Social stigma and homelessness: The limits of social change. Journal of Human Behavior in the Social Environment22(8), 929-946.

Bem, D. J. (1972). Self-perception theory. Advances in experimental social psychology6, 1-62.

Corrigan, P. W., & Wassel, A. (2008). Understanding and influencing the stigma of mental illness. Journal of psychosocial nursing and mental health services46(1), 42-48.


Freedman, J. L., & Fraser, S. C. (1966). Compliance without pressure: The foot-in-the door technique. Journal of Personality and Social Psychology , 4, 145-203.

Hovland, C. I., Janis, I. L., & Kelly, H. H. (1953). Communication and persuasion: Psychological studies of opinion change. New Haven, CT: Yale University Press.

Lee, B. A., Farrell, C. R., & Link, B. G. (2004). Revisiting the contact hypothesis: The case of public exposure to homelessness. American Sociological Review69(1), 40-63.

Link, B. G., Schwartz, S., Moore, R., Phelan, J., Struening, E., Stueve, A., & Colten, M. E. (1995). Public knowledge, attitudes, and beliefs about homeless people: Evidence for compassion fatigue?. American Journal of Community Psychology23(4), 533-555.

Room, R. (2005). Stigma, social inequality and alcohol and drug use. Drug and alcohol review24(2), 143-155.

Sosin, M. R. (2003). Explaining adult homelessness in the US by stratification or situation. Journal of community & applied social psychology13(2), 91-104.

The Salvation Army. (2017). An appeal to those who visit, work, and live in Royal Leamington Spa. https://www.salvationarmy.org.uk/

Zajonc, R. B. (2001). Mere exposure: A gateway to the subliminal. Current Directions in Psychological Science, 10, 224-228.



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by admin @ Tickbox

We’re expanding our development team to support our growing client base and looking for a self-motivated and enthusiastic junior coder to join our ranks. The role would suit a recent graduate or young developer with evidence of commitment and enthusiasm and examples of recent commercial coding work. Skills required include: PHP/MySQL HTML CSS Knowledge of hosting […]

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Digital Museums project concludes with forum finale

by info@tickboxmarketing.co.uk @ Tickbox

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The post Volunteer Management System for Museum Makers appeared first on Tickbox.

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Dove Campaigns

Dove Campaigns


Dove US

Learn more about Dove campaigns here and watch your favorite videos from Real Beauty Sketches to Choose Beautiful.

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by Admin @

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by admin @ Tickbox

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The post Don’t fear the Tweeter – opening your business to social media appeared first on Tickbox.

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Dove's Campaign for Real Beauty

Dove's Campaign for Real Beauty


BE(YOU)TY

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Does that mean WordPress isn't secure? No - WordPress is simply the world's most popular website development platform. Sites build on other platforms will be attacked too, but the sheer number of WordPress sites means the figures add up.

So what can you do about it?

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There is no excerpt because this is a protected post.

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The Good News About Body Image: A Mental Health Minute  - Good News Network

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Dove spokeswoman empowers UND students

Dove spokeswoman empowers UND students


Dakota Student

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Why we're all beautiful now

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the Guardian

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by GiuliaMontagnaro @ My E-Marketing Blog

While i was writing my previous post about how Victoria’s secret’s generated negative buzz from its “The perfect body” campaign, I immediately started thinking about a campaign based on completely different ideas: the famous “Real Beauty”  campaign launched by Dove some years ago. Dove’s campaign’s aim was to celebrate women’s natural beauty and to make … Continue reading

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by admin @ Tickbox

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by info@tickboxmarketing.co.uk @ Tickbox

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The 3 most creative marketing ideas ever - Inbound Kitchen

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The post DirtyCow moooo-ving to a server near you appeared first on Tickbox.

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by admin @ Tickbox

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philstar.com

Dove's Campaign for Real Beauty returns with the same ardor and passion for championing a wider definition of beauty. And it's taking it beyond the beauty debate.Truly, women have more to say on the issue other than their tickbox choices. The Campaign for Real Beauty is proving that women are ready to move forward from the debate and start looking into their personal experiences, their very own stories on beauty struggles, particularly during childhood.

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The post Tickbox launch major new Hummingbird CMS product appeared first on Tickbox.

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The post Facebook (almost) rolls out donate button appeared first on Tickbox.

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by acr @ Box of Crayons

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Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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