Dove and Twitter join forces to encourage women to #SpeakBeautiful
by Emily Barber @ Ohio University Strategic Social Media
Wed Apr 27 10:56:57 PDT 2016
“You never think it will happen to you.” This mindset gives us the courage to take risks, but it can also prevent us from taking action. Organ donation is a tough subject to approach, but what if we changed that? What if audiences of Donate Life knew exactly why organ donation was important and how […]
by Paz Segura @ Audiense
Wed Jul 26 04:19:05 PDT 2017
A few weeks ago we organized a webinar #BotsInAction with Twitter Spain and a few major industry players, focusing on the state of chatbots today. It was evident from our...
The post The Adecco Group & Audiense: Using Twitter marketing to create waves in HR appeared first on Audiense.
Airbnb couldn't advertise at the Oscars, how did they get involved in the conversation? Read our exclusive interview on their award-winning Twitter campaign
My Little Babog
In case you've been living under a rock, you may have missed the new Dove Baby campaign.
Social media users are hanging Dove out to dry over a new line of contoured bottles designed to look like different women's body shapes.
by Richard Edelman @ 6 A.M. Archives - Edelman
Mon Apr 04 02:45:04 PDT 2016
The six limited-edition Dove soap bottles come in shapes meant to emulate the body types of women.
Dove has it's own version of alternative facts.
The message behind the brand's new campaign is that everyone parents differently, and there's no such thing as a "perfect mom."
You're SUCH a curvy body wash bottle.
Learn how Unilever creates unique digital campaigns that turn potential customers into loyal advocates.
by alexandriaschell @ Ohio University Strategic Social Media
Wed Apr 27 11:04:57 PDT 2016
Our campaign is centered on a new Twitter account, @JoinUSColumbus, and a new hashtag, #KeystoColumbus. The overarching goal of the campaign is to increase awareness of the Certified Tourism Ambassador program in Columbus, while the more specific objective is to obtain 3,000 followers on the new Twitter account. We aim to reach 3,000 followers for […]
Dove spent some time last week as the laughingstock of the internet, but the brand’s recent ad campaign won’t tarnish its shine as a beloved brand. When the Unilever brand unveiled the latest iteration of its “Real Beauty” campaign, which featured bottles intended to reflect the different shapes of women’s bodies, there was an immediate …
by Dale Buss @ brandchannel:
Thu Sep 21 07:00:52 PDT 2017
#CocaColaRenew US corporate branding campaign celebrates its brands and people
The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.
Twitter campaigns are often simple, but some brands have found ways to embrace the platform's features and get creative. Here are some of the best examples.
Dove’s long-running “Real Beauty“ campaign has been a huge success.
They're designed to mimic the shape of women
by admin @ Megan Media
Tue Apr 05 17:00:57 PDT 2016
I was recently quoted as saying, “I don’t give a shit” if Instagram has more users than Twitter. If you read the article you’ll note there’s a big “if” before my not giving of said shit. Numbers are important. Number of users is important. So are lots of other things. Different services create value in different ways. Trust your gut as much (or more) than the numbers. Figure out what matters and build something good.
The company’s latest #SpeakBeautiful campaign has the haters out in full force. But could their seemingly insincere tactics have a genuine effect?
Dove debuted six body wash bottles in different shapes and sizes as part of the company's latest campaign to celebrate women and their bodies.But rather than celebrate the campaign, social media handed Dove a...
#YouAreAGift says Dove.
Dove And Twitter's New Campaign Aims To Tackle Hate-Talk On Social Media. The #speakbeautiful campaign is about promoting positive messages online.
The Daily Edge
Dove Real Beauty Productions will highlight how everyday women think Hollywood should portray real beauty.
It's been 10 years since Dove launched its “Campaign for Real Beauty”—a stark series of ads that were radical and simple in equal measure—featuring lovely, normal-sized women who didn’t need Photoshop to look radiant. The ads, which ran in 2004 and 2005, lacked any screed about the pressures that come with being a woman in a visual culture that’s awash in creatively lit, digitally manipulated images of dangerously thin models. The folks behind the campaign simply let us feel our own shock at seeing women with normal curves and natural faces being celebrated for their beauty in a national advertisement. Dove didn't stop there. The soap maker added rocket fuel to the conversation in 2006, when its time-lapse "Evolution" video went viral. The movement to expose marketers' use of trickery to convince us that we're failing if we don't have flawless skin and breathtaking bodies was here to stay. Significant progress has been made since Dove's campaign: The American public, the blogosphere, and the Twitterverse now routinely call out magazine publishers and marketers for digitally altering images of girls and women to shrink their bodies, smooth their faces, and otherwise morph them to fit an unrealistic, narrow ideal of beauty. The pace is quickening. In just the past few months, there's been even more progress and a few moments that drove the dialogue forward. 1. The more bare skin a campaign flaunts, the more Photoshop it typically gets. But American Eagle says its new campaign for the Aerie line of lingerie will not use any altered images of models. Instead, “real” girls and women can upload unretouched photos of themselves to a photo gallery. Sure, it’s pretty screwed up that selling underwear using real photos of gorgeous, skinny young girls (instead of digitally improved gorgeous, skinny young girls) is seen as groundbreaking. But moving away from the idealized versions of women who don't exist is a footstep Dove took, and the clothier is now following its lead. “It’s great that we’re beginning to break that down,” said Heather Arnet, executive director of the Women & Girls Foundation, of the fakeries that line the glossies. 2. Forever Yours Lingerie didn't stop working with model Elly Mayday when she was diagnosed with ovarian cancer last year. It featured beautiful shots of her with surgical scars unhidden and no wig or digital fakery to hide the baldness that resulted from her cancer treatment. Rather than looking like something’s missing, Mayday’s baldness comes across as strong and sexy. It’s empowering for the rest of us to see a woman outside the beauty mold we’ve been sold for so long—and to find ourselves aspiring to emulate her sexy confidence and appeal. (Forever Yours also gets points for raising money toward Mayday’s medical expenses.) 3. A new time-lapse video released by Hungarian pop star Boggie shows her singing a pop song called “Nouveau Parfum” while being Photoshopped, a fresh take on Dove's "Evolution" that's amplified by the resigned expression on her face. As the song unfolds, pieces of her disappear and are overwritten: Boggie’s eyes, like everyone else’s, aren’t exactly symmetrical. So one is deleted, then replaced by an exact copy of the other. Not a single square inch of her face or hair is left untouched. 4. Earlier last month during the Golden Globes, actor Diane Keaton took the stage to honor Woody Allen, her tousled hair and menswear-chic outfit reminding us of the trend she set when Annie Hall hit theaters in 1977. It was also clear on high-definition screens across America that at 68, she's got (oh, the horror!) lots of lines on her gorgeous face. When her speech ended, the network cut to a commercial break featuring Keaton selling L'Oréal cosmetics without a line on her digitally enhanced face, seemingly sporting the skin of a 25-year-old. Twitter, Instagram, and Facebook quickly lit up with scorn. That social media response is valuable, Arnet says, because younger women and girls are active on Instagram and Twitter and are participating in those conversations. 5. Former Cosmopolitan editor Leah Hardy drew attention for admitting that during her tenure the magazine routinely Photoshopped out the protruding bones of super skinny models to keep readers from seeing how emaciated the models really were. Since that admission surfaced, before-and-after comparisons of bone-thin models and their healthier-looking altered images have been popping up around the Web. Apparently the world’s top fashion magazines, despite the huge budgets at their disposal, cannot find a single woman on the planet who isn’t either too thin or too fat for their liking. It’s further reinforcement of the conclusion we’d love to share with every tween girl who’s just beginning to notice her appearance: The elusive “perfection” that every cosmetic company and clothing retailer is trying to sell you does not exist. 6. Mindy Kaling might not have minded, but many other people did: When Elle magazine published covers for its February 2014 issue featuring Kaling, readers and pundits immediately questioned why Kaling's cover was a black-and-white close-up rather than the full-color, full-body shots of the other (skinnier and more "conventionally" beautiful) actors. That's the key: We've begun to make a habit of questioning how women are depicted and what tools are being used to change or edit their appearance for public consumption. Yes, the visual landscape is still awash with altered images, surgically altered models, and the pressure to be thinner, younger, and closer to the narrow beauty ideal that so much marketing pushes on us. Marketers aren’t going to stop selling us
Acceptance is one thing. Asking women to visually categorize their bodies is quite another.
When it comes to making the most of their Oscars marketing, these three brands have it all figured out. Learn from Dove, Google, Pepsi, and Samsung.
by alliewetzel @ Dove – Ohio University Strategic Social Media
Mon Feb 09 04:51:44 PST 2015
by Allison Wetzel The Dove Real Beauty Sketches campaign is part of Dove’s 10-year running Real Beauty campaign. Fernando Machado, the global brand vice president for Dove Skin at Unilever says the purpose of the campaign is “to create a world where beauty is a source of confidence and not anxiety” (The New York Times, […]
by jillianbarcia @ Ohio University Strategic Social Media
Wed Apr 27 10:20:09 PDT 2016
Through our Social Media Campaign Proposal, the primary goal is to increase the bond between Brothers Drake Meadery and the community, as well as the consumers around them. Brothers Drake Meadery cares about the community in Columbus, and wants to give back to them the freshest mead made from locally grown ingredients. With hopes of […]
All soap bottles—I mean, women—are beautiful as they are.
by Kelsey Miller @ Ohio University Strategic Social Media
Wed Apr 27 21:40:43 PDT 2016
Our ultimate goal for Glenn Avenue Soap Company is to increase social media following by incorporating our client more into the local community of Columbus and increasing brand loyalty and recognition. We developed three different tactics that incorporate this goal and help accomplish it. Each tactic brings our brand into the community, encourages following, and […]
A study into abusive tweets sent from UK Twitter accounts suggests large-scale misogyny, with women responsible for half of such tweets.
The Content Strategist
The heart string-tugging video, created by Ogilvy & Mathers Brazil, has social and mainstream media buzzing. Here's why.
The Daily Dot
Beauty comes in all shapes and sizes—and so do dank memes about Dove.
Dove Introduced New Bottle Shapes For ‘Body Positivity’ And People On Twitter Think They’re Hilariously Stupid
For a company that tries so hard not to objectify women, they sure are trying to make me relate to an object.
Ever casually call yourself or someone else something negative? You're not alone — women across the country and world constantly take to social media to
PRINCETON, NJ -- If companies ever wonder whether their next big marketing campaign will be a hit or miss, they should just consult social media.Dove is no different. The brand has just launched their new 'Real Beauty Bottles,' where they've matched your body type with a kind of body wash.In social media fashion, people have come clean about it-- turning it into a hilarious soap opera!
The Hollywood Reporter
"New Dove antiperspirant increases your IQ by 40 points."
The six limited-edition Dove soap bottles come in shapes meant to emulate the body types of women.
by Leticia Polese @ Audiense
Wed Jul 12 07:01:07 PDT 2017
The first Spider-Man movie produced by the Marvel Cinematic Universe as a result of an agreement between Sony Pictures, Marvel Studios and Disney was recently premiered and released throughout the...
The post Spider-Man’s release spins a web on social: Let’s explore the audience appeared first on Audiense.
by ar223612 @ Ohio University Strategic Social Media
Mon Apr 25 17:12:55 PDT 2016
In order to celebrate Level One Bar & Arcade’s one year anniversary, we plan on executing a multi-step social media marketing campaign throughout the three months leading up to the celebration (mid September 2016). Starting in June, we intend to slowly roll out announcements for the weekend-long celebration across existing Level One social media accounts. […]
Since its Campaign for Real Beauty was launched in 2004, Dove has continued to aim for a world where beauty is "a source of confidence, not anxiety."Stemming from this vision came its 2010 Movement for Self-Esteem, which led to the release of Dove's "largest global study... on women's relationship...
by Stacey Ritzen @ Real Stories – UPROXX
Sat Sep 23 06:29:42 PDT 2017
Not everyone was happy about the GOP's inability to rip healthcare away from millions of Americans.
by Jason Nawara @ Real Stories – UPROXX
Sat Sep 23 17:08:30 PDT 2017
As Donald Trump continues his Twitter rants against NFL protesters, NBA commissioner Adam Silver makes a poignant statement.
'You're a straight up b---- if you buy the skinny Dove bottle.'
by kenzholden @ Dove – Ohio University Strategic Social Media
Tue Feb 09 14:22:28 PST 2016
@kenzholden Thank you for your #SpeakBeautiful tweet! Here’s a message from our Self-Esteem Educator Dre Brown. pic.twitter.com/sZcUixV5sh — Dove (@Dove) February 24, 2015 //platform.twitter.com/widgets.js By: Mackenzie Holden In 2015, Dove teamed up with Twitter to create the #SpeakBeautiful campaign to encourage women to speak more kindly to each other […]
Brit + Co
These memes are hilarious.
The £3bn toiletries brand was one of the first brands to embrace ‘femvertising’, but its body-shaped bottles have been roundly ridiculed. Can it repair the damage?
by Lauren Coulson Reed @ Dove – Ohio University Strategic Social Media
Sun Feb 08 23:25:12 PST 2015
by Lauren Coulson Reed When it comes to marketing campaigns, it’s not always about what you do, as it is how you do it. Dove’s “Real Beauty Sketches” campaign became successful by targeting women’s insecurities in how they view themselves compared to how others see them, and bringing these insecurities to the surface in the […]
by jasmineskyegrillmeier @ Ohio University Strategic Social Media
Wed Apr 27 11:15:29 PDT 2016
By Jasmine Grillmeier, Liz Sanz, Shyann Williams The Boutique Truck is Columbus, Ohio’s first mobile fashion truck specializing in trendy and cute clothing. The truck travels around different areas of Columbus and the surrounding Ohio areas to set up shop and host parties. They have a decent social media presence currently, but their presence could […]
Digital Agency Network
Dove #SpeakBeautiful campaign will encourage women to realize the role their online words play in impacting their confidence and self-esteem.
by Dale Buss @ brandchannel:
Thu Sep 21 09:00:31 PDT 2017
DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome
The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.