More than 10 years after its debut, the Dove Real Beauty program remains a marketing icon and a source of controversy. What did it accomplish?
httpv://www.youtube.com/watch?v=Il0nz0LHbcM There’s a video that’s been making the rounds of the feminist blogosphere. It’s a viral ad by Dove, maker of all kinds of skincare and …
The Planning Salon
Joel is Comms planner with experience in Media, Communications, and Brand Planning. Currently he works as Innovation Director at PHD in London. In this session Joel tells us about the background of Dove Sketches and…
Details on the media plan behind it.
More than a million free vectors, PSD, photos and free icons. Exclusive freebies and all graphic resources that you need for your projects
Dove carried out, with the help of Ogilvy & Mather Brazil, a moving experiment on how women see themselves.
This article will teach you how to draw a realistic and a cartoon dove. Let's start the fun! Draw a diamond shape inclined on the right as a guide to the body of the flying dove.
Do you see the similarities between the two spots?
http://youtu.be/XpaOjMXyJGk You are more beautiful than you think. As part of Dove's Real Beauty Campaign, the company conducted a social experiment demons
Dove Real Beauty Sketches Becomes The Most Viewed Online Video Ad Of All Time
The formula for peddling luxury items has always been simple: establish a need by pointing to a deficiency and then proffering a solution. Ta daa: marketing 101. Initially the Dove differential began as…
It Would Make Perfect Sense For Justin Bieber to Become the “Tom Cruise” of the Pentecostal Megachurch Hillsong
by Ruth Graham @ The XX Factor
Fri Jul 28 10:26:58 PDT 2017
Justin Bieber abruptly canceled the last 14 dates of his Purpose world tour this week, leaving fans asking “What Do You Mean?” (Sorry.) The pop star has been vague about his reasons for pulling out, but critics said his performances on the 16-month-old tour had often been worryingly listless. “You guys ever feel like sleeping all day?” he asked a stadium crowd in Brooklyn last year, lying flat on his back on the stage. “That’s me all the time.” His longtime manager, Scooter Braun, said this week that Bieber’s “soul and well-being” have to come first.
No one know exactly what that means, but the Australian press quickly produced a rumor that was too delicious to ignore: Bieber may be planning to start his own church. “The real reason he’s come off the road is because he wants to reconnect with his faith and maybe even planning to start his own church,” entertainment reporter Richard Wilkins said on the Australian television show Today Extra. “That’s the word from an inside source.”
TMZ soon chimed in with a report the singer had “rededicated his life to Christ,” according to several people associated with the Australia-based Pentecostal church Hillsong. There have been several stories on Bieber’s growing closeness with Hillsong leaders, particularly New York–based pastor Carl Lentz, whom the site depicts as a svengali-like figure who also influenced Cleveland Cavaliers star Kyrie Irving’s decision to leave the team. Lentz and Bieber have spent almost every day of the last month together, TMZ reported on Thursday, with Bieber seeing the pastor as a father figure. A different story this week quoted a source saying Bieber is “becoming the Tom Cruise of that church.”
Needless to say, we wouldn’t want to give too much credence to the vagaries of “inside sources” weighing in on celebrities lives. Wilkins’s sourcing is sketchy, to put it kindly. But anonymous sourcing aside, there is plenty of real evidence that Bieber is becoming increasingly dedicated to his faith, whatever you make of its authenticity. The singer attended a Hillsong conference in Sydney earlier this month, his third trip to Australia in two years for church-related events. Even his megastar mishaps revolve around churchgoing these days: On Wednesday night, he accidentally hit a paparazzo with his truck after leaving a church service in Beverly Hills. (Bieber stuck around and seems to have behaved like an all-around mensch in the aftermath.)
Hillsong has dozens of huge congregations all over the world, and celebrity fans including Kevin Durant, Vanessa Hudgens, and Bono. Its leaders are known for being not just cool compared to typical pastors, but genuinely sexy and fashionable. Last year, the church’s touring “worship band,” Hillsong United, was the subject of its own stylish feature-length concert film. It’s no mystery why Bieber would be drawn to the Hillsong aesthetic. Underneath the tattoos and hipster glasses, Hillsong promotes a fairly traditional evangelical theology similar to the one Bieber has long espoused.
He’s no Christmas-and-Easter dilettante who just drops by services for the Instagram opportunities. According to Taffy Akner’s touching 2015 profile of the church in GQ, Bieber has been involved with Hillsong for at least seven years now, and it seems to have brought him genuine comfort in times of bewilderment, exhaustion, and jackassery. (The piece, worth reading in full, opens with the line “What if I told you I had a Justin Bieber story that would break your heart?” and does not disappoint.) Akner also suggests that Bieber’s connection to the church is as personal as it is spiritual. A few years ago, Bieber moved in with Lentz and his family for about six weeks during a rough patch, and he’s been photographed leaving a nightclub with another Hillsong leader. A few days before he canceled his tour this week, he gave a goofy interview in which he rested his head on Lentz’s shoulder. “I just want to love people more,” he said. “I just want to love Carl more.”
In one of the most famous Dove films, Real Beauty Sketches explores the gap between how others perceive us and how we perceive ourselves. Each woman is the subject of two portraits drawn by FBI-trained forensic artist Gil Zamora: one based on her own description, and the other using a stranger’s observations. The results are surprising.
In its latest ad, the beauty brand wants to help create a world where a woman's looks are a source of confidence, not anxiety.
Ohio University Strategic Social Media
by Lauren Coulson Reed When it comes to marketing campaigns, it’s not always about what you do, as it is how you do it. Dove’s “Real Beauty Sketches” campaign became successful by targeting women’s…
Do you recognize your own beauty? Dove video, Real Beauty Sketches, reveals that a stranger can see us better than we see ourselves…
Dove spent some time last week as the laughingstock of the internet, but the brand’s recent ad campaign won’t tarnish its shine as a beloved brand. When the Unilever brand unveiled the latest iteration of its “Real Beauty” campaign, which featured bottles intended to reflect the different shapes of women’s bodies, there was an immediate …
In an awkward turn for Dove’s Campaign for Real Beauty, the sketch artist from their most recent documentary-style campaign has unveiled his drawings of the women who didn’t make the cut for the video. For the uglier participants purposely excluded from the advertisement, there is a less favorable difference between the self-described picture and the third party described picture. These unnamed women are just as ugly, if not uglier, than they thought. “It was almost unsettling how confident these women were in describing their hideous features,” claims former FBI sketch artist Gil Zamora. “It’s like, somehow, they were okay with themselves in spite of their obvious flaws.” When asked why they omitted the less attractive women from their video, advertising agency Ogilvy and Mather stated, “Attractive women with low self-esteem and warped self-perceptions were more in line with our vision.” A Dove spokesperson adds: “You can only make women feel like your product can help them realize their potential if there actually is potential.”
Creating awareness is one thing, getting people to behave differently is quite another. Will this video drive in sales?
Heather Long: Dove's latest campaign to get women to be more confident about their looks makes a powerful point, even if it's only skin deep
MNN - Mother Nature Network
So few women have an inaccurate impression of the way they look. But what does that really mean?
"Sketches," a new project from Dove, is an interesting look at self-esteem and ingrained standards of beauty. As seen in the clip above, the experiment involves women sitting down in a room with forensic artist Gil Zamora. They are separated by a curtain: He doesn't see them; they can't see what he's doing. Zamora asks the women to describe their faces, feature by feature.
Even though we ran this only a couple of weeks ago, it already bears repeating. Readers shared it widely across social media and we followed the conversation. From votes of confidence (“…powerful and progressive marketing which has the ability to transform womens’ perception of themselves”), to quiet surprises (“My husband was actually the one who …
Women don't always see themselves the way others do. Dove Real Beauty Sketches is proving to women that they have more inner beauty than they thought.
"...we are committed to creating a world where illegitimate beauty is not a source of confidence."
by Gaby Atkinson @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |
Thu Feb 18 08:13:28 PST 2016
Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign? Dove: how to build a brand In 2004, international cosmetic brand, Dove, launched its Real Beauty campaign, aiming to empower...
Don’t worry, your balls are beautiful.
Formedia | PR - Marketing - Design - Web
Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign? Dove: how to build a brand In 2004, inter...