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The Dove Beauty Campaign

Why You Should Automate Happy Birthday Emails For Your Customers

by Raúl Galera @ Word-of-Mouth and Referral Marketing Blog

The following is a guest post from our friends at Leumas Digital. Email automation is the key to driving revenue and traffic to your store. It’s when an email is sent out on an action. It doesn’t require anyone to press send, as a piece of software will send it at the correct time to […]

The post Why You Should Automate Happy Birthday Emails For Your Customers appeared first on Word-of-Mouth and Referral Marketing Blog.

American Airlines deploys London taxis to deliver real-time mobile ads

by @ Mobile Marketer - Latest News

Classic black cabs equipped with geofencing tech are raising awareness for the airline's 16 daily flights from London to New York.  

Field House Brewing Abbotsford

Field House Brewing Abbotsford

by Chris Stenberg @ Travel - Chris Stenberg Photography

After picking up some Fieldhouse IPA at Cask & Barrel in West Kelowna, I was curious about visiting the brewery. Their IPA was a standout in the dizzying array of IPA's that I've drank in the past year. A reasonable 5.5% alcohol and tempered hops flavour makes it smooth without feeling light — a refined taste. 

Uber brand takes another hit as it loses London licence

by Sarah Vizard @ Marketing Week

Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.

The post Uber brand takes another hit as it loses London licence appeared first on Marketing Week.

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

dove’s beautiful corporate social responsibility

by Cory Richardson @ 602 Communications

The post dove’s beautiful corporate social responsibility appeared first on 602 Communications.

Dove Campaigns

Dove Campaigns


Dove US

Learn more about Dove campaigns here and watch your favorite videos from Real Beauty Sketches to Choose Beautiful.

Dove introduces ‘Real Beauty Bottles’ to mimic your body type — and the internet is freaking out

Dove introduces ‘Real Beauty Bottles’ to mimic your body type — and the internet is freaking out


Global News

The six bottle shapes are representative of the diversity of women's bodies, but social media isn't having it.

Good Campaign of the Week: Vice “Safe Sesh”

by D&AD @ Brandingmag

If there is anything that history has taught us, it’s that people will invariably do whatever they damn well please, with very little regard for consequence. So, when we’re talking about illegal substances, the ever so tiny matter of them being illegal is exactly that – ever so tiny. As long as they are readily […]

Okanagan Ramen: Little Tokyo Food Truck

Okanagan Ramen: Little Tokyo Food Truck

by Chris Stenberg @ Travel - Chris Stenberg Photography

In the Okanagan good food of any multi-cultural flair has been hard to come by over the years, so when someone sets up a Ramen Boler trailer you'll have to excuse me if I am in the market for a new kimono.

Crocs at 15: The Brand That Refuses to Die

by Abe Sauer @ brandchannel:

Mario Batali may be kicking off his orange Crocs, but they're still big—from the runway to kids' feet

The post Crocs at 15: The Brand That Refuses to Die appeared first on brandchannel:.

Stereotypical TV ads ‘causing resentment’ among consumers

by Leonie Roderick @ Marketing Week

TV advertising still relies too heavily on outdated stereotypes, new research suggests.

The post Stereotypical TV ads ‘causing resentment’ among consumers appeared first on Marketing Week.

Tom Brady Seen Linking Arms with Teammates During the National Anthem Following Trump’s Controversial Comments

Tom Brady Seen Linking Arms with Teammates During the National Anthem Following Trump’s Controversial Comments

by Maria Pasquini @ PEOPLE.com

Tom Brady was seen linking arms with his New England Patriots teammates during the national anthem at their Sunday afternoon game against the Houston Texans.

Patriots reporter for the Providence Journal Mark Daniels also noted that lots of defensive players chose to take a knee.

On Sunday morning, Brady subtly showed his support for the NFL players’ protest following Donald Trump’s recent comments about how professional athletes like Colin Kaepernick — who have chosen to protest the national anthem by taking a knee — should be fired.

Brady posted a picture of him and his teammate James White captioned, “Strength. Passion. Love. Brotherhood. Team. Unity. Commitment. Dedication. Determination. Respect. Loyalty. Work.”

Brady also commented on a photo posted by Aaron Rogers — which featured the Green Bay Packers quarterback kneeling with other players — with a flexing arm emoji.

Brady said last October that he considers Trump a friend.

The two met in 2002 — just as Brady claimed his first Super Bowl title, reports CBS Sports. He was hired by Trump’s organization as a judge on the Miss USA pageant, and the two have remained supportive of one another through the years.

“I met him probably 15, 16 years ago,” Brady said of Trump. “We’ve played golf together many, many times and I’ve always had a good time with him. He’s been a friend of mine.”

RELATED VIDEO: Watch: Natasha Stoynoff Breaks Silence, Accuses Donald Trump of Sexual Attack

During a rally speech in Alabama on Friday, Trump stated, “Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, say, ‘Get that son of a b–ch off the field right now. Out, you’re fired.’”

He followed this up by pouring more gasoline on the fire with a series of tweets. “If a player wants the privilege of making millions of dollars in the NFL, or other leagues, he or she should not be allowed to disrespect…our Great American Flag (or Country) and should stand for the National Anthem,” he wrote. “If not, YOU’RE FIRED. Find something else to do!”

Numerous celebrities — including Stevie Wonder, Diddy and Uzo Aduba — have also joined in standing behind the players, using the #TakeAKnee hashtag on social media.

On Sunday, multiple players on both the Baltimore Ravens and Jacksonville Jaguars took a knee during the national anthem during a game in London. Others, including coaches, linked arms on the sideline in solidarity.

New England Patriots owner Robert Craft, who is considered an ally of Trump and even gave him a Super Bowl LI ring, issued a statement on Sunday about how he was “disappointed” in the president.

“I am deeply disappointed by the tone of the comments made by the President on Friday,” Kraft said.  “I am proud to be associated with so many players who make such tremendous contributions in positively impacting our communities.”

“Their efforts, both on and off the field, help bring people together and make our community stronger. There is no greater unifier in this country than sports, and unfortunately, nothing more divisive than politics,” he continued. “I think our political leaders could learn a lot from the lessons of teamwork and the importance of working together toward a common goal. Our players are intelligent, thoughtful and care deeply about our community and I support their right to peacefully affect social change and raise awareness in a manner that they feel is most impactful.”

 


new barbie dolls are corporate and social responsibility

by Cory Richardson @ 602 Communications

The post new barbie dolls are corporate and social responsibility appeared first on 602 Communications.

Bleeding Edge: Rival Meatless Burger Brands Gain Traction

by Dale Buss @ brandchannel:

Rival vegan burger brands Impossible Burger and Beyond Meat both count Bill Gates as an investor

The post Bleeding Edge: Rival Meatless Burger Brands Gain Traction appeared first on brandchannel:.

ups responds: what is social responsibility?

by Cory Richardson @ 602 Communications

The post ups responds: what is social responsibility? appeared first on 602 Communications.

Photos of Barcelona

Photos of Barcelona

by Chris Stenberg @ Travel - Chris Stenberg Photography

Eating and drinking here is superlative and the city oozes cool factor with just enough grit pretty much everywhere you go. 

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

The Ramenman Vancouver

The Ramenman Vancouver

by Chris Stenberg @ Travel - Chris Stenberg Photography

The Ramenman is just off Robson on Bidwell and notably favours chicken broth over the ubiquitous Tonkotsu pork broth. While some would find this sacrilegious, it might just be a way to innovate in a now hyper competitive market.

Chip and Joanna Gaines Share Their Hilarious First Date Story

Chip and Joanna Gaines Share Their Hilarious First Date Story

by Megan Stein @ PEOPLE.com

Chip and Joanna Gaines are the definition of marriage goals, but their relationship didn’t necessarily have a fairytale start.

In the first chapter of The Magnolia Storyreleased as a sneak peek today, the Fixer Upper dream team spills the details of how they met — and it wasn’t exactly love at first sight.

Joanna agreed to go out on a date with Chip after meeting him and his roommate “Hot John” — who she actually tried to approach minutes earlier, but was too shy — in the waiting room of her dad’s auto shop. She had second thoughts, however, after Chip arrived an hour and a half late to pick her up.

RELATED: HGTV Star Joanna Gaines Talks Fixer Upper Fame and Work-Life Balance: ‘Family Is First’

“He didn’t apologize for being late, either. He had so much confidence. I don’t know. I can’t explain it. Only Chip could be an hour and a half late and have no one mad about it,” Joanna writes.

WATCH THIS: HGTV Stars Anthony Carrino and John Colaneri Compete to Make the Better Birdhouse

The chapter continues to describe the timeline of their relationship, which didn’t actually start until months after they first went out, when Chip (in typical guy fashion) finally called Joanna back.

“I’d made a bet with Hot John to see who could hold out the longest before calling our dates back,” Chip writes “I really wanted that fifty dollars from John! That’s the only reason I didn’t call.”

After they went out a second time, the rest was history.

RELATED: The Property Brothers Throw a House Party in New ‘Let the Night Shine In’ Music Video

For the full access to the details on their meet-cute, relatable dating moments, and how they got their start on HGTV (hint: it involves a very expensive impulse buy), preorder the The Magnolia Story here.


How Cancer Research UK is preparing for GDPR

by Sarah Vizard @ Marketing Week

In the first of a new series on how marketers are approaching the new EU data regulations, we talk to Cancer Research UK about its preparations and the opportunities around GDPR.

The post How Cancer Research UK is preparing for GDPR appeared first on Marketing Week.

Nate Berkus Shares How His Entertaining Style Has Changed Since Welcoming Daughter Poppy

Nate Berkus Shares How His Entertaining Style Has Changed Since Welcoming Daughter Poppy

by Megan Stein @ PEOPLE.com

Nate Berkus is the expert on all things party planning. But since becoming a father to one-year-old daughter, Poppy, the designer’s go-to entertaining style has had a few changes.

“We entertain around her nap schedule now,” Berkus, artistic advisor for LG Studio, told PEOPLE at a breakfast on June 8, which celebrated the sleek line of high-end appliances he helped design.

RELATED: WATCH: Jessie James Decker Gives a Tour of Her Lovely Florida Beach House

But when Poppy isn’t snoozing, Berkus, 44, and husband Jeremiah Brent, 31, keep her busy with poolside play dates that are a far cry from a formal outdoor gathering.

“Our home is now filled with blow up toys from Target in the pool as opposed to margaritas,” Berkus said.

WATCH THIS: Designer Nate Berkus ‘Can’t Wait to Be a Family of 3!’

 

And the menu planning is even simpler.

“We throw food on the barbecue, we’ve actually even had a taco truck come once,” Berkus said. “We do put out snacks for the little ones, and they sit and throw them in the pool.”

RELATED: Chip and Joanna Gaines Share Hilarious First Date Story in New Sneak Peek of The Magnolia Story

Although the guest list has been tweaked to include Poppy’s younger crowd, the design-savvy couple couldn’t be happier with their new scene.

“It’s a welcome change,” Berkus said.

For Berkus’ best tips on stress-free summer entertaining, pick up this week’s issue of PEOPLE.


Good Campaign of the Week: Dove "Real Beauty Bottles"

Good Campaign of the Week: Dove "Real Beauty Bottles"


Brandingmag

Dove’s body wash gets a revamp with a little help from Ogilvy, by creating bottles that come in all shapes and sizes, just like the women in their ads.

How marketers are stepping up to take control of media

by Thomas Hobbs @ Marketing Week

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

Report: Snap's hardware lab cuts marketing jobs after leadership change

by @ Mobile Marketer - Latest News

The lab that makes the Spectacles video-camera glasses named Mark Randall as its new head.

A Storm in an Egg Cup

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

This Easter weekend, many of us will herd small children to National Trust properties for the annual egg hunts. It’s a hugely successful event with choc giant, Cadbury’s, now in its 10th year. It’s hard to think of a less controversial brand partnership than these...

Backroads Brewing — Nelson, BC

Backroads Brewing — Nelson, BC

by Chris Stenberg @ Travel - Chris Stenberg Photography

Craft beer has exploded in popularity in British Columbia to the point where even small towns like Nelson can be home to several breweries.

When the News Sounds More like Fantasy than Reality

by kmw6105 @ Leaping in to Penn State

I love books, and I find that sometimes the stories they tell are more interesting than reality. On rare occasions, the world gets a little more interesting and plots in books look more like real life. That’s what I found in today’s newspaper. A story about a large hedge fund company that sounds like it […]

Reflecting Body Positivity with BodyPosiPanda

by TEPF @ The Emily Program Foundation

By Caroline K. I wasn’t put in the world just to be looked at or to fit a societal standard of beauty. The body positive movement encourages people to accept and respect their bodies, as well as others’ bodies. It is also recognizing that our

Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel

by Sarah Vizard @ Marketing Week

Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.

The post Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel appeared first on Marketing Week.

Why People Hate Dove's 'Real Beauty Sketches' Video

Why People Hate Dove's 'Real Beauty Sketches' Video


Business Insider

What's wrong with the viral success?

Dove Real Beauty Sketches – best marketing campaign of the century?

by Gaby Atkinson @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign?   Dove: how to build a brand In 2004, international cosmetic brand, Dove, launched its Real Beauty campaign, aiming to empower...

Real Beauty? Measuring the Dove Marketing Program's Success

Real Beauty? Measuring the Dove Marketing Program's Success


EnergizeGrowth

More than 10 years after its debut, the Dove Real Beauty program remains a marketing icon and a source of controversy. What did it accomplish?

Plaça Reial Barcelona

Plaça Reial Barcelona

by Chris Stenberg @ Travel - Chris Stenberg Photography

Within the city Plaça Reial has to be the place that I hold with the most disdain, but also the place I somehow always return to. I have fond memories here.

People hate Dove's new ad campaign, despite well-meaning message

People hate Dove's new ad campaign, despite well-meaning message


seattlepi.com

The six limited-edition Dove soap bottles come in shapes meant to emulate the body types of women.

Global Headline Makers: Stephane Wargnier (Petit Bateau, France)

by Gašper @ Marketing magazin

In France, Petit Bateau is one of those revered brands that belongs in the sacrosanct territory of childhood. The children’s clothing and underwear maker was founded in 1893, which means that every living generation has worn it, bought it and seen its advertising. Even its agency, BETC, has worked for the brand for more than […]

The post Global Headline Makers: Stephane Wargnier (Petit Bateau, France) appeared first on Marketing magazin.

Social Media Trends to Get On Board With

by admin @ Elevate Promo

The world of marketing and advertising is constantly evolving. This means that your marketing strategies from a few years ago are probably obsolete. This isn’t an entirely bad thing, though. It just means that you need to adjust how you present yourself to the public and try to bring customers to you and your business. […]

Partnerships at the Heart of the Sustainable Development Goals

by Rachel Adrian @ JS Daw & Associates

By Rachel Adrian The 17th Sustainable Development Goal stands out as different from all the others. While the other goals... Read more »

The post Partnerships at the Heart of the Sustainable Development Goals appeared first on JS Daw & Associates.

a blog is only as strong as its message.

by tikijilk @ Be Your Own Kind of Beautiful.

The topic of women being portrayed as sexual objects in advertisements and the media can be traced back years ago to some of the very first ads and commercials. With self-esteem issues and eating disorders becoming a large problem in … Continue reading

Dove's ridiculous new body wash bottles are the apotheosis of its "real beauty" campaigns

Dove's ridiculous new body wash bottles are the apotheosis of its "real beauty" campaigns


Quartz

All soap bottles—I mean, women—are beautiful as they are.

The Formedia story

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

Want to know more about Formedia? Managing Director, Jonathan Mills, talks you through our story so far… I’m so proud that Formedia’s name is well known, and I hope, respected for its team’s honest, straight forward and transparent approach. We’re now into our 11th year...

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

24 Questions to Clear Innovation Clutter

by Lisa Nirell @ EnergizeGrowth

What contributes to marketing overwhelm (other than the 7,000 products on the martech chart)? Overstuffed calendars. They create marketing innovation clutter, which hampers growth and competitive relevance. How crowded is your calendar? Among our CMO communities, the predominant cause of marketing innovation resistance is self-inflicted overwhelm. It’s insidious. I have found that it’s usually triggered […]

The post 24 Questions to Clear Innovation Clutter appeared first on EnergizeGrowth.

The VW Disasters – What Can Be Learned From It

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

  You can’t have failed to have heard about the great VW fiasco with cars fitted with the larger diesel engine not being quite as green as was advertised. In fact, the cars could actually switch into a test mode to tick all the boxes...

Spotify tests self-service ad platform for streamed audio spots

by @ Mobile Marketer - Latest News

Marketers can create a radio spot on the music streaming service for as little as $250.

First Year Experience

by kmw6105 @ Leaping in to Penn State

This first semester at Penn State was a great experience. I got to see the Penn State community in a whole new light, without the overwhelming presences of 40,000 other students. I was able to explore the campus, but also downtown. I met great friends during my time, and I know the lessons I learned […]

The Best of Global Digital Marketing in Kuala Lumpur, Malaysia

by Best Marketing @ Best Marketing

19th July 2016 In cooperation with Adoi Magazine More information coming soon!

Influencer Marketing 101

by admin @ Elevate Promo

Marketing is constantly evolving. It can be hard to keep up with the most effective ways to market you and your products to current and potential customers. One new aspect of marketing is becoming more popular and it looks like it’s here to stay: Influencer Marketing. What is Influencer marketing? Ten years ago, everyone looked […]

Life’s too short to not change your job

by Gašper @ Marketing magazin

According to the agency, the main idea lies behind an insight that more than 80 percent of Serbians are frustrated with their current job. Job change presents the fourth biggest change in their life. How to encourage the individuals to get their life in order and change their job. The campaign features well known figures from […]

The post Life’s too short to not change your job appeared first on Marketing magazin.

These 10 High-End Beauty Products Are Rarely on Sale - So Snap Them Up Before It's Too Late

These 10 High-End Beauty Products Are Rarely on Sale - So Snap Them Up Before It's Too Late

by Kaitlyn Frey @ PEOPLE.com

Beauty lovers know the struggle that is wanting all the luxury beauty products … but never being able to find them on sale. While you can almost always find a pair of designer jeans, sneakers, handbags and more heavily discounted at every retailer, the same can’t be said for high-end makeup, skincare and hair products.

But thankfully, Macy’s was feeling particularly generous this week and has tons of high-end, normally-excluded beauty brands in its 15% off VIP sale happening right now through September 25.

Looking for more style content? Click here to subscribe to the PeopleStyle Newsletter for amazing shopping discounts, can’t-live-without beauty products and more.

On top of giving shoppers up to an extra 30% off designer pieces that rarely go on sale, Macy’s is also discounting almost all of its beauty offerings from brands that you never find in the clearance aisle, including M.A.C, Urban Decay, Laura Mercier and more for 15% off when you use the code “VIP” at checkout. We won’t make you wait another second to check out the products that we’re shocked to see on sale and will definitely be adding to our shopping carts.

RELATED PHOTOS: UPDATED! Celebrities’ Best Bargains: Fabulous, Affordable Finds From the Red Carpet

Buy It! Urban Decay Naked Heat Palette, $45.90 (originally $54); macys.com

Buy It! Estée Lauder Advanced Night Repair Synchronized Recovery Complex, $80.75 (originally $95); macys.com

Buy It! Clinique Liquid Facial Soap Mild, $14.88 (originally $17.50); macys.com

Buy It! Dior Miss Dior Blooming Bouquet Eau de Toilette Spray, $85 for 3.4 oz. (originally $100); macys.com

Buy It! Lancôme Monsieur Big Mascara, $21.25 (originally $25); macys.com

Buy It! Bobbi Brown Crushed Lip Color, $24.65 (originally $29); macys.com

Buy It! Conair Infiniti Pro Lightweight AC Motor Dryer, $35.99 (originally $50); macys.com

Buy It! Elizabeth Arden Ceramide Lift and Firm Day Cream Broad Spectrum Sunscreen SPF 30, $63.75 (originally $75); macys.com

Buy It! NARS Blush in Orgasm, $25.50 (originally $30); macys.com

Buy It! Gucci Bloom Eau de Parfum Spray, $79.90 for 1.6 oz. (originally $94); macys.com

What are you shopping at Macy’s VIP sale? Sound off in the comments below!

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ASOS Releases Fashion Collection for Hotel Indigo Properties

by Sheila Shayon @ brandchannel:

IHG's chic Hotel Indigo produces a fashion collection with ASOS that reflects its local style

The post ASOS Releases Fashion Collection for Hotel Indigo Properties appeared first on brandchannel:.

NFL Re-Airing ‘Unity’ Ad Following Donald Trump’s Controversial Comments About Players

by Tierney McAfee @ PEOPLE.com

The NFL is taking a united stand after President Donald Trump called for the firing of basketball and football stars like Colin Kaepernick who have chosen to protest the national anthem by taking a knee.

NFL commissioner Roger Goodell has announced that the league will re-air a unity television advertisement on Sunday night following Trump’s controversial comments over the weekend.

“We will air this Unity spot in tonight’s game,” Goodell said in a tweet on Sunday afternoon. “It reflects the unifying force of our great game, our players & clubs.”

An NFL spokesman added to CNN, “We think this is the single best response to demonstrate what we are about. It stands in stark contrast to some who practice the politics of division.”

The one-minute ad, called “Inside These Lines,” first ran during February’s Super Bowl and will be re-aired during Sunday night’s game between the Oakland Raiders and Washington Redskins.

The spot shows images of football players embracing each other while a narrator says, “Inside these lines, we don’t have to come from the same place to help each other reach the same destination.”

RELATED VIDEO: Watch: Natasha Stoynoff Breaks Silence, Accuses Donald Trump of Sexual Attack

The move comes after Trump, at a rally for Alabama Republican Senate candidate Luther Strange on Friday, said he thought NFL team owners should fire players who have protested the national anthem.

RELATED: United They Kneel: Over 100 Players Protest Donald Trump’s Controversial Comments During the National Anthem

He doubled down on his comments in a series of tweets on Saturday and Sunday, saying NFL players “should not be allowed to disrespect … our Great American Flag,” and encouraging NFL fans to boycott games in counter-protest.

He added that he thought locking arms would be an acceptable form of protest but that “kneeling is not acceptable.”

Goodell previously said that president’s remarks about the NFL demonstrated “an unfortunate lack of respect for the NFL.”


The New York Times’ Head of Audience and Brand, David Rubin – Don’t Panic No. 05

by Dominik Prinz @ Brandingmag

“Without a doubt, the biggest challenge in the recent past has been to entice people to actually pay for news.” The New York Times has done a great job of tackling this challenge; by repositioning itself around “the search for the truth,” the brand has caught the mood of a generation. And the results are […]

Why Marketing ROI Often Misses the Point

by Lisa Nirell @ EnergizeGrowth

It was a crisp fall day in October 2000. I was preparing for a big presentation to the leadership team in Microsoft’s Redmond, WA headquarters. As an outside consultant working for Siebel Systems, I needed to prove myself quickly, and demonstrate that we were generating a solid marketing ROI for them. This was an exciting […]

The post Why Marketing ROI Often Misses the Point appeared first on EnergizeGrowth.

The Best of Global Digital Marketing in Dhaka, Bangladesh

by Best Marketing @ Best Marketing

26th September 2016

In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

On a beautiful spring afternoon, ten years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both — as young college graduates are — were filled with ambitious dreams for the future. Recently, these men returned to their college […]

The post In A Far Far Away Land: 18 Proven Storytelling Formulas That Will 2x Word-Of-Mouth For Your Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

55 agencies with 120 projects enter BalCannes 2017

by Gašper @ Marketing magazin

This year’s BalCannes entries will be judged by separate panels of judges, consisting of marketers (clients), journalists and agency representatives. As every year, the best 25 campaigns will be chosen among submitted entries. Yet for the first time in BalCannes history, top 25 list will be presented by each of three juries on 22 September […]

The post 55 agencies with 120 projects enter BalCannes 2017 appeared first on Marketing magazin.

Real Time Chat!

by kmw6105 @ Leaping in to Penn State

It’s not often that a teacher or professor invites their students to sit down with them and have an honest conversation. But when the opportunity is given, I say you grab the bull by the horns and take them up on the offer. Today, I was given the opportunity to have my real time chat with […]

Red Light Ramen — Nelson, BC

Red Light Ramen — Nelson, BC

by Chris Stenberg @ Travel - Chris Stenberg Photography

There is no way that any Japanese person would have named their restaurant Red Light Ramen. The impossible mix of syllables would just be downright cruel (I can say this as I'm half Japanese and it is blatantly the truth); however, Red Light Ramen manages to capitalize on the noodle trend in a way that is almost way to cool for the Ramen traditionalist anyway. 

Why Dove’s new Real Beauty bottle designs are a brand value lost in translation

Why Dove’s new Real Beauty bottle designs are a brand value lost in translation


The Drum

When Dove’s Real Beauty campaign first launched, it wrapped women everywhere in the feel-good factor and inspired them in a whole new way. We felt closer to the brand. We liked and trusted it for knowing us.

Bruketa&Žinić OM rebrands to Bruketa&Žinić&Grey

by Gašper @ Marketing magazin

As official press release states, “agency Establishes Itself as a Brand, Product & Retail Design Hub, and a Digital Shopper Hub For the Grey Group Global Network”. The management team from now on  consists of Co-Chairmen and Chief Creative Officers, Nikola Žinić and Davor Bruketa with Siniša Waldinger as Executive Creative Director, Damjan Geber as CEO […]

The post Bruketa&Žinić OM rebrands to Bruketa&Žinić&Grey appeared first on Marketing magazin.

A Guide for Business: Engaging with the SDGs

by Rachel Adrian @ JS Daw & Associates

By Rachel Adrian The Sustainable Development Goals are a clear call for all sectors to get involved and momentum is... Read more »

The post A Guide for Business: Engaging with the SDGs appeared first on JS Daw & Associates.

Netflix Star and Author Will Headline CLIC ’17

by Lisa Nirell @ EnergizeGrowth

We are pleased to announce Leon Logothetis, Author, Philanthropist, and host of “The Kindness Diaries” on Netflix, will headline CLIC ’17. If you have not yet seen some of these inspiring streaming episodes, you’re probably wondering: why would any sane person suddenly get the urge to travel the world, relying solely on the kindness of strangers? And […]

The post Netflix Star and Author Will Headline CLIC ’17 appeared first on EnergizeGrowth.

Video: Susan Weber Receives First Annual “CMO Beacon Award”

by Lisa Nirell @ EnergizeGrowth

CMOs can often feel isolated and overwhelmed. And let’s be real: “going it alone” doesn’t work. That ranks high on the insanity list, along with trial and error and stoicism. Finding a peer community of like-minded professionals makes the difference between success and burnout. Yet searching for that perfect peer group can be even more daunting than the […]

The post Video: Susan Weber Receives First Annual “CMO Beacon Award” appeared first on EnergizeGrowth.

The Latest Dove Real Beauty Campaign Is Next Level Realness

The Latest Dove Real Beauty Campaign Is Next Level Realness


Allure

This is what inclusivity looks like.

How Rolex Maintains Its Status as One of the Most Valuable Brands in the World

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

Rolex has a lot of history. Its watches and timepieces have been worn by the most influential icons in the world. Its been a constant companion of  world leaders, celebrities and influencers. So, it’s always been associated with status and prestige. But how has the luxury brand maintained its place at the top, for more […]

The post How Rolex Maintains Its Status as One of the Most Valuable Brands in the World appeared first on Word-of-Mouth and Referral Marketing Blog.

Meet the president: Spencer Baim (Vice Media, UK)

by Gašper @ Marketing magazin

New York, when they see it for the first time, can have a profound effect on people. That was certainly the case for Spencer Baim, who says it was the start of a love affair. He adds: “I arrived here at the age of 22 and never left.” Now chief strategic officer of Vice Media, […]

The post Meet the president: Spencer Baim (Vice Media, UK) appeared first on Marketing magazin.

The Best of Global Digital Marketing in Istanbul, Turkey

by Best Marketing @ Best Marketing

4th May 2016 In cooperation with IAB Turkey

Brand News: 10 Things You Need to Know for Thursday, September 21

by Shirley Brady @ brandchannel:

Google buys HTC's Pixel division, Nest introduces home security and more

The post Brand News: 10 Things You Need to Know for Thursday, September 21 appeared first on brandchannel:.

Why Toys “R” Us May Not Go the Way of Cabbage Patch Dolls

by Dale Buss @ brandchannel:

Toys "R" Us CEO Dave Brandon visits the chain's once-iconic Times Square flagship with a message

The post Why Toys “R” Us May Not Go the Way of Cabbage Patch Dolls appeared first on brandchannel:.

How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

The story started simple. It started with a request from Dave: “Yo SQ, let’s try to figure out if we could get traffic from LinkedIn back to the blog.” This one question led me down the rabbit hole of LinkedIn marketing — and in turn figuring out how to go viral, get traffic and build a brand. […]

The post How To Go Viral On LinkedIn: 22 Tips From The LinkedIn Pros appeared first on Word-of-Mouth and Referral Marketing Blog.

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women

10 Years After Dove's 'Real Beauty' Campaign, More Brands Fight for Real Women


TakePart

It's been 10 years since Dove launched its “Campaign for Real Beauty”—a stark series of ads that were radical and simple in equal measure—featuring lovely, normal-sized women who didn’t need Photoshop to look radiant. The ads, which ran in 2004 and 2005, lacked any screed about the pressures that come with being a woman in a visual culture that’s awash in creatively lit, digitally manipulated images of dangerously thin models. The folks behind the campaign simply let us feel our own shock at seeing women with normal curves and natural faces being celebrated for their beauty in a national advertisement. Dove didn't stop there. The soap maker added rocket fuel to the conversation in 2006, when its time-lapse "Evolution" video went viral. The movement to expose marketers' use of trickery to convince us that we're failing if we don't have flawless skin and breathtaking bodies was here to stay. Significant progress has been made since Dove's campaign: The American public, the blogosphere, and the Twitterverse now routinely call out magazine publishers and marketers for digitally altering images of girls and women to shrink their bodies, smooth their faces, and otherwise morph them to fit an unrealistic, narrow ideal of beauty. The pace is quickening. In just the past few months, there's been even more progress and a few moments that drove the dialogue forward. 1. The more bare skin a campaign flaunts, the more Photoshop it typically gets. But American Eagle says its new campaign for the Aerie line of lingerie will not use any altered images of models. Instead, “real” girls and women can upload unretouched photos of themselves to a photo gallery. Sure, it’s pretty screwed up that selling underwear using real photos of gorgeous, skinny young girls (instead of digitally improved gorgeous, skinny young girls) is seen as groundbreaking. But moving away from the idealized versions of women who don't exist is a footstep Dove took, and the clothier is now following its lead. “It’s great that we’re beginning to break that down,” said Heather Arnet, executive director of the Women & Girls Foundation, of the fakeries that line the glossies. 2. Forever Yours Lingerie didn't stop working with model Elly Mayday when she was diagnosed with ovarian cancer last year. It featured beautiful shots of her with surgical scars unhidden and no wig or digital fakery to hide the baldness that resulted from her cancer treatment. Rather than looking like something’s missing, Mayday’s baldness comes across as strong and sexy. It’s empowering for the rest of us to see a woman outside the beauty mold we’ve been sold for so long—and to find ourselves aspiring to emulate her sexy confidence and appeal. (Forever Yours also gets points for raising money toward Mayday’s medical expenses.) 3. A new time-lapse video released by Hungarian pop star Boggie shows her singing a pop song called “Nouveau Parfum” while being Photoshopped, a fresh take on Dove's "Evolution" that's amplified by the resigned expression on her face. As the song unfolds, pieces of her disappear and are overwritten: Boggie’s eyes, like everyone else’s, aren’t exactly symmetrical. So one is deleted, then replaced by an exact copy of the other. Not a single square inch of her face or hair is left untouched. 4. Earlier last month during the Golden Globes, actor Diane Keaton took the stage to honor Woody Allen, her tousled hair and menswear-chic outfit reminding us of the trend she set when Annie Hall hit theaters in 1977. It was also clear on high-definition screens across America that at 68, she's got (oh, the horror!) lots of lines on her gorgeous face. When her speech ended, the network cut to a commercial break featuring Keaton selling L'Oréal cosmetics without a line on her digitally enhanced face, seemingly sporting the skin of a 25-year-old. Twitter, Instagram, and Facebook quickly lit up with scorn. That social media response is valuable, Arnet says, because younger women and girls are active on Instagram and Twitter and are participating in those conversations. 5. Former Cosmopolitan editor Leah Hardy drew attention for admitting that during her tenure the magazine routinely Photoshopped out the protruding bones of super skinny models to keep readers from seeing how emaciated the models really were. Since that admission surfaced, before-and-after comparisons of bone-thin models and their healthier-looking altered images have been popping up around the Web. Apparently the world’s top fashion magazines, despite the huge budgets at their disposal, cannot find a single woman on the planet who isn’t either too thin or too fat for their liking. It’s further reinforcement of the conclusion we’d love to share with every tween girl who’s just beginning to notice her appearance: The elusive “perfection” that every cosmetic company and clothing retailer is trying to sell you does not exist. 6. Mindy Kaling might not have minded, but many other people did: When Elle magazine published covers for its February 2014 issue featuring Kaling, readers and pundits immediately questioned why Kaling's cover was a black-and-white close-up rather than the full-color, full-body shots of the other (skinnier and more "conventionally" beautiful) actors. That's the key: We've begun to make a habit of questioning how women are depicted and what tools are being used to change or edit their appearance for public consumption. Yes, the visual landscape is still awash with altered images, surgically altered models, and the pressure to be thinner, younger, and closer to the narrow beauty ideal that so much marketing pushes on us. Marketers aren’t going to stop selling us

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall


Inc.com

Acceptance is one thing. Asking women to visually categorize their bodies is quite another.

Dove Campaign For Real Beauty

Dove Campaign For Real Beauty


Chris Stenberg Photography

We live in a world of images and icons. This is true, whether you like it or not. Many of these images are modified to sell a certain idea, or an ideal look. Much ink, digital or otherwise, has been spilled over the effects of over-glamorizing the female form, and the media's responsibility

The New Style Fix: A Commitment to Save Customers Time, in Their Own Space

by Fay Cannings @ Brandingmag

Rewind 10 years and you’ll find yourself back when click and collect was an unknown phenomenon, platforms like Net-a-Porter were just emerging, and subscription services such as Birchbox and Dollar Shave Club were a luxury we didn’t know we needed. Now, with all major brands being online, an abundance of e-commerce platforms aggregating designers and […]

What is “Healthy”?

by TEPF @ The Emily Program Foundation

By Bethany C. We live in a society that constantly tells you how to live, how to act, how to eat, how to dress, how to love, and how to be healthy. Today, “Healthy” is choosing the salad instead of the French fries you’ve been

The Best of Global Digital Marketing in Taipei, Taiwan

by Best Marketing @ Best Marketing

9th December 2016 

Google’s Digital Garage: Turning Small Businesses Into Online Giants

by Sheila Shayon @ brandchannel:

Helping small businesses become digital ninjas, Google Europe sees success with its Digital Garage platform

The post Google’s Digital Garage: Turning Small Businesses Into Online Giants appeared first on brandchannel:.

The C-Suite: Rusty Robertson, Co-Founder of Stand Up To Cancer

by Sidney Evans @ Brandingmag

Stand Up To Cancer was conceived by a group of indomitable women with a singular vision to raise money for cancer research by simplifying the fundraising model. Their forward-thinking model reimagined the traditional silo approach by providing funding over a three/four-year basis to collaborative, multi-disciplinary teams. The innovative approach aptly branded “Dream Teams” has donated […]

Barbadillo boosts engagement rate 4x with NFC-connected bottles

by @ Mobile Marketer - Latest News

SpeedTap tags let consumers interact with "smart bottles" by tapping them with their smartphones.

Why CMO Communities are Like Dark Matter

by Lisa Nirell @ EnergizeGrowth

I often ponder what impact our CMO community has on our profession. Every week, I make time to reflect on the topic. How can I make our CMO community members more successful? How we can raise our group performance to new heights? While attending a Smithsonian lecture with my husband, Magnus, professor Priya Natarayan further […]

The post Why CMO Communities are Like Dark Matter appeared first on EnergizeGrowth.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

Facebook rolls out new offline targeting tools to all advertisers

by @ Mobile Marketer - Latest News

First reported to be in testing last month, the tools are already driving results for brands like KFC, Dick's Sporting Goods and Macy's. 

Thomas Barta: Marketers must stop being digitally naïve

by Thomas Barta @ Marketing Week

The label 'digital' makes marketers throw all leadership rules overboard. They shouldn’t.

The post Thomas Barta: Marketers must stop being digitally naïve appeared first on Marketing Week.

Amazon reveals how it thinks about advertising

by Sarah Vizard @ Marketing Week

The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not just as a sales tool.

The post Amazon reveals how it thinks about advertising appeared first on Marketing Week.

Dove, please for the love of God, stop making videos and just make soap

Dove, please for the love of God, stop making videos and just make soap


The Daily Dot

Dove, please for the love of God, stop making videos and just make soap.

POWERFUL: Dove Tells Women “You Are More Beautiful Than You Think” In New Campaign

POWERFUL: Dove Tells Women “You Are More Beautiful Than You Think” In New Campaign


HelloBeautiful

Dove is empowering women to see themselves in “a world where beauty is a source of confidence, not anxiety.” In a new ad, as part of Dove’s Real Beauty Sketches campaign, the pers…

what is corporate social responsibility? don’t ask vw

by Cory Richardson @ 602 Communications

The post what is corporate social responsibility? don’t ask vw appeared first on 602 Communications.

Dove: Body confidence campaigns prove our authenticity

Dove: Body confidence campaigns prove our authenticity


Marketing Week

Dove says it “walks the talk” when it comes to its body confidence campaigns, as it launches a toolkit to tackle body image anxiety among children.

New Video: 3 Causes of Marketing Colony Collapse

by Lisa Nirell @ EnergizeGrowth

You may have heard about Bee Colony Collapse, which has generated great concern among noted scientists. The catalysts for the precipitous decline in bee colonies are unknown, and there is much debate about the cause.. Here in Virginia, hive populations have dropped by two-thirds since 1970. The potential impact on our ecosystem and food supply is devastating. Although […]

The post New Video: 3 Causes of Marketing Colony Collapse appeared first on EnergizeGrowth.

As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster

by Dale Buss @ brandchannel:

DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome

The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.

Are You Taking a Casual Approach to Marketing?

by admin @ Elevate Promo

Are you taking a casual approach to your marketing? Maybe your brand has all the standard social media platforms, for example, but you aren’t using those platforms to their full potential in order to engage your followers. Or, maybe you have a customer service policy set in place, only to fall short in really taking […]

An Update on Shared Value Around the World

by Rachel Adrian @ JS Daw & Associates

So far, 2017 has been a year of stability and scaling for shared value. Shared value was introduced over six... Read more »

The post An Update on Shared Value Around the World appeared first on JS Daw & Associates.

Corona, Innocent and AEG on what it takes to launch a music festival

by Thomas Hobbs @ Marketing Week

As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.

The post Corona, Innocent and AEG on what it takes to launch a music festival appeared first on Marketing Week.

Accepting My Body. Finally!

by TEPF @ The Emily Program Foundation

By Katy M. Your body is remarkable and can do remarkable things. Each body has a different figure, shape and size. Not one is the same, so cherish your body without comparison, and always remember there is no wrong way to have a body! Since

This Dove Campaign Will Encourage You to Define Beauty in Your Own Terms

This Dove Campaign Will Encourage You to Define Beauty in Your Own Terms


Makers

Since its Campaign for Real Beauty was launched in 2004, Dove has continued to aim for a world where beauty is "a source of confidence, not anxiety."Stemming from this vision came its 2010 Movement for Self-Esteem, which led to the release of Dove's "largest global study... on women's relationship...

How Top Companies their Business Around their CSR Initiative

by Cory Richardson @ 602 Communications

The post How Top Companies their Business Around their CSR Initiative appeared first on 602 Communications.

Tencent lures US advertisers with more direct route to Chinese consumers

by @ Mobile Marketer - Latest News

The company has a new suite of advertising products to help American brands reach its nearly 1 billion monthly users.

Apple, Nike, BT Sport: The top 10 YouTube ads in August

by Leonie Roderick @ Marketing Week

The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.

The post Apple, Nike, BT Sport: The top 10 YouTube ads in August appeared first on Marketing Week.

Marc Pritchard: 2017 is the year the bloom came off the rose for digital media

by Sarah Vizard @ Marketing Week

Procter & Gamble's marketing boss says this year has been a big wake-up call for the industry, but believes once the work on transparency is done digital can enter its next phase of mass one-on-one marketing.

The post Marc Pritchard: 2017 is the year the bloom came off the rose for digital media appeared first on Marketing Week.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

Steelers Are a No-Show on Field During National Anthem Following Donald Trump’s NFL Tirade

Steelers Are a No-Show on Field During National Anthem Following Donald Trump’s NFL Tirade

by Stephanie Petit @ PEOPLE.com

As the national anthem played before Sunday’s game, no Pittsburgh Steelers were on the sideline.

The Steelers players stayed in the locker room during the “Star-Spangled Banner” prior to their game against the Chicago Bears at Soldier Field, with only the coaches present on the field. Steelers offensive tackle Alejandro Villanueva, a veteran who served in the army, stood just outside of the tunnel entrance to the field alone with his hand over his heart.

Head coach Mike Tomlin told CBS Sports about the team’s plans before the game.

“We’re not participating in the anthem today, not to be disrespectful to the anthem – to remove ourselves from this circumstance,” he said. “People shouldn’t have to choose. If a guy wants to go about his normal business and participate in the anthem, he shouldn’t be forced to choose sides. If a guy feels the need to do something, he shouldn’t be separated from his teammate who chooses not to.”

Before facing off in London, multiple players on both the Baltimore Ravens and Jacksonville Jaguars took a knee during the national anthem on Sunday.

Jaguars owner Shad Khan, the only minority owner in the NFL, stood and linked arms with players Marcedes Lewis and Telvin Smith.

Tom Brady shared a photo on Instagram Sunday showing him and teammate James White during a game, subtly showing support for the movement.

“Strength. Passion. Love. Brotherhood. Team. Unity. Commitment. Dedication. Determination. Respect. Loyalty. Work,” he captioned the image, adding the hashtag #nflplayer.

Brady also reacted to a photo posted by Aaron Rodgers, which featured the Green Bay Packers quarterback kneeling with other players. The five-time Super Bowl champion commented with a simple arm flexing emoji.

According to ESPN, several Miami Dolphins players donned ‘IMWITHKAP’ shirts ahead of their game against the New York Jets.

In August 2016, San Francisco 49ers quarterback Colin Kaepernick made headlines — and sparked a movement — when he took a knee during the national anthem.

“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color,” Kaepernick said at the time. “To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.”

During a rally speech in Alabama on Friday, Trump stated, “Wouldn’t you love to see one of these NFL owners, when somebody disrespects our flag, say, ‘Get that son of a b–ch off the field right now. Out, you’re fired.’”

He followed this up by pouring more gasoline on the fire with a series of tweets. “If a player wants the privilege of making millions of dollars in the NFL, or other leagues, he or she should not be allowed to disrespect…our Great American Flag (or Country) and should stand for the National Anthem,” he wrote. “If not, YOU’RE FIRED. Find something else to do!”

Numerous celebrities — including Diddy — have also joined in standing behind the players, causing a resurgence of the #TakeAKnee hashtag on social media.


Thomas Rhett Is Excited to Celebrate Christmas with Kids: Last Year ‘Was Literally Me, My Wife and 2 Dogs’

Thomas Rhett Is Excited to Celebrate Christmas with Kids: Last Year ‘Was Literally Me, My Wife and 2 Dogs’

by Mark Gray @ PEOPLE.com

Thomas Rhett has belted out a lot of songs in his career, but his newest single “Life Changes” is probably the most apropos.

On Aug. 12, he and his wife Lauren Akins welcomed daughter Ada James. Just a few months prior, the couple adopted their daughter, Willa Gray, now 22-months-old.

How’s that for life changes?

“Last Christmas it was literally me and my wife and two dogs, and this Christmas is going to be my wife, two dogs and two kids,” he told PEOPLE at the iHeartRadio music festival in Las Vegas on Saturday. “I would say that’s the most massive change on the planet.”

“It’s hard,” he said of juggling new fatherhood (times two!) and touring,”but Lauren has been so amazing.”

In fact, his wife flew to Los Angeles on Friday with the children to surprise him during his show at The Greek, which he says “is not an easy flight with two kids under 2.”

Like we said, life changes.

RELATED VIDEO: Thomas Rhett ‘Taking It One Day at a Time’ When Balancing Work and Family: There’s Never a ‘Perfect Time’ to Have Kids

“I meet people in meet and greet and people will say, ‘I know that that story is your story, but I kind of replace things that happen in my life and sing the chorus and it makes sense for all of us,'” Rhett said. “That’s one the things I thrive on as a songwriter is trying to make it as personal as I can and have it relate to as many people as humanly possible.”


Almost three in four global marketers still unaware of full GDPR implications

by Sarah Vizard @ Marketing Week

The new European data laws are set to come into effect in just nine months time but one in four marketers are still only in the planning stage of ensuring compliance.

The post Almost three in four global marketers still unaware of full GDPR implications appeared first on Marketing Week.

Marketoonist on PowerPoint pitches

by Tom Fishburne @ Marketing Week

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

The post Marketoonist on PowerPoint pitches appeared first on Marketing Week.

Being Still

by TEPF @ The Emily Program Foundation

Written by Heather Olson As I’ve been working through recovery, one of the most challenging things I’ve encountered is appreciating and spending time alone. I find it very difficult to be alone because of the temptation to fall back into old habits when struggling with

How L’Oréal Became a Top Global Beauty Brand

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top? In part, through innovations in technology, beauty and advertising. 1. Makeup.com – publishes great articles and social media posts A quick look at L’Oréal’s Makeup.com reveals beauty […]

The post How L’Oréal Became a Top Global Beauty Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

An Enlightening Interview

by kmw6105 @ Leaping in to Penn State

Many universities seek to increase diversity and cultural awareness among their student population. According to Penn State student Soufiane Hajalk, among one of these such universities pursuing these goals, Penn State utilizes education along with individual student interactions  in the hope of breaking stereotypes and increasing cultural acceptance. Soufiane Hajalk is an African American male […]

Picking Your Team’s Branded Sweatpants

by admin @ Elevate Promo

When it comes to activewear, we have a huge variety to choose from. One of our favorite products are the sweatpants, which our customers always have fun with. Whether you’re getting them for a sports team, a corporate gift, or some other purpose, we think it’s safe to say that nothing brings your team together […]

How to Tell a Story With Your Marketing

by admin @ Elevate Promo

Everyone loves a good story. Ever since you were a young child, you could sit captivated by a story. Why? A good story makes you feel something, pulling at your emotions. These emotions could be absolutely anything. A marketing campaign should always strive to tell a story. Whether it’s through a video, a blog post, […]

Twitter CEO promises overhaul of ‘clunky’ ad offering

by Sarah Vizard @ Marketing Week

Twitter's boss Jack Dorsey admits the platform hasn't done enough to differentiate its ad product or prove to advertisers that it works.

The post Twitter CEO promises overhaul of ‘clunky’ ad offering appeared first on Marketing Week.

Still blogging about the Dove Campaign for Real Beauty after 9 years! - American Sweepstakes

Still blogging about the Dove Campaign for Real Beauty after 9 years! - American Sweepstakes


American Sweepstakes

American Sweepstakes is a sweepstakes management agency focused on helping brands develop & administrate promotions. Still blogging about the Dove Campaign for Real Beauty after 9 years!

Getting some Perspective

by kmw6105 @ Leaping in to Penn State

It is human nature to think we are the biggest, and most important thing in the Universe. How wrong we are… We are just a minuscule part of a larger solar system, in our local group, in the known universe. It is easy to forget how small we actually are, and how short our lives […]

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

What is the key to becoming a social influencer?

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

As we come out of the January blues and into the fresh February of 2017, I wonder how many people have kept to their New Year’s resolutions?! More to the point, how many New Year’s resolutions were along the lines of; “I will eat healthier...

Website Essentials For The Construction Industry

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

The construction industry operates very much in the “you are only as good as your last job” camp. Therefore, one of the challenges we face as a digital media company, is that those within the building trade always say that they get much of their...

7 SFW Examples Of How Pornhub Generates Word-Of-Mouth

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Marketers have long embraced the adage “Sex Sells” but only very recently have they had to ponder what “Sells Sex”. The most difficult question here is… how do you get people talking about porn? Despite its gradual ascension from taboo into the mainstream, porn isn’t something most people talk about having lunch with the in-laws […]

The post 7 SFW Examples Of How Pornhub Generates Word-Of-Mouth appeared first on Word-of-Mouth and Referral Marketing Blog.

John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

8 Steps to a Successful First 90 Days as a B2B CMO

by Bob Domenz @ Brandingmag

The role of Chief Marketing Officer, or any senior marketing position, is always a challenging one – and never more so than in the first 90 days. Whether you are a CMO or, as I have been, one of their trusted advisors, you know that preparing for and working through this initial stage is critical. […]

a corporate social responsibility example of empowerment

by Cory Richardson @ 602 Communications

The post a corporate social responsibility example of empowerment appeared first on 602 Communications.

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

Represent Communications and Get Interactive partner to expand their native advertising output

by Gašper @ Marketing magazin

Borislav Miljanović (pictured), CEO of Represent Communications, describes the partnership as a logical consequence of many years of work in the field of communications and public relations. “We recognised Get Interactive as a reliable partner with many years of experience in native advertising in the Slovenian market, which provides us with technological and expert support, […]

The post Represent Communications and Get Interactive partner to expand their native advertising output appeared first on Marketing magazin.

The Best of Global Digital Marketing in Manila, The Philippines

by Best Marketing @ Best Marketing

21st July 2016 In cooperation with Adobo Magazine  

BoomTown boosts revenue 20% with Facebook voice insights

by @ Mobile Marketer - Latest News

The real estate software company was able to attribute phone calls to its Facebook ads, ultimately leading to a boost in revenue and ROI. 

Shonda Rhimes Is On a Mission to Give You Olivia Pope-Level Confidence in Yourself

Shonda Rhimes Is On a Mission to Give You Olivia Pope-Level Confidence in Yourself


PEOPLE.com

The television producer and beauty brand are on the hunt for real women to share their real stories of beauty with the world

Christmas at Tivoli Gardens

Christmas at Tivoli Gardens

by Chris Stenberg @ Travel - Chris Stenberg Photography

Tivoli Gardens is likely one of the first sites you will encounter in Copenhagen, and allegedly the oldest operating theme park in the world. Opened in 1843, Tivoli Gardens is located next to the Copenhagen central station and is decidedly out of place in comparison to the clean cut Scandinavian architecture that surrounds it. 

The Birds and the Beets

The Birds and the Beets

by Chris Stenberg @ Travel - Chris Stenberg Photography

Clever name aside, The Birds and the Beets made good on its promise of chicken and veg. My sandwich was delicious, the staff friendly and the coffee on point with just the right amount of brick and plaid shirts.

International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

by Charlotte Rogers @ Marketing Week

Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.

The post International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers appeared first on Marketing Week.

Robin Bonn: Don’t miss out as agencies finally toughen-up

by Robin Bonn @ Marketing Week

Smart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.

The post Robin Bonn: Don’t miss out as agencies finally toughen-up appeared first on Marketing Week.

6 Great Promotion Ideas for LulaRoe Reps

by admin @ Elevate Promo

Social media opens up amazing new opportunities for multi-level-marketing business models. That’s probably why we’re seeing an unprecedented influx of businesses working off of a similar structure as Mary Kay; ground-level consultants offering premium products while working from out of their own homes. One of the most popular MLM businesses in the last five years […]

Imperfectly Perfect

by TEPF @ The Emily Program Foundation

By Emily W. What if society was different and women were taught that there was no such thing as an “ideal body?” What if instead of always longing, yearning, and working for the perfect body, we could just accept who we are? I believe that

Mario Testino shot the Dove real beauty pledge campaign | Elle Canada

Mario Testino shot the Dove real beauty pledge campaign | Elle Canada


Elle Canada

Dove launches new "real beauty pledge," and uses real women's stories to illustrate the campaign.

Dear Senior Me

Dear Senior Me

by kmw6105 @ Leaping in to Penn State

It is pretty strange for me to write to my future self, but it must be even weirder for you because you’re reading a letter from your younger self. Well, here it is, the hopes and dreams of your freshman self. I hope I have accomplished all or if not some of these goals by […]

PEOPLE Explains: Who Is Meghan Markle’s Handsome Invictus Games Seatmate Markus Anderson?

PEOPLE Explains: Who Is Meghan Markle’s Handsome Invictus Games Seatmate Markus Anderson?

by Stephanie Petit @ PEOPLE.com

Although Prince Harry didn’t sit with girlfriend Meghan Markle at the opening ceremony for his Invictus Games in Toronto, the actress was accompanied by her pal Markus Anderson.

Markle, 36, frequently leaned into Anderson as they enjoyed The Tenors performance on Saturday, sometimes pulling the purple leather jacket that was loosely around her shoulders around her.

Want to know more about Markle’s handsome escort? Get to know Anderson below.

1. Anderson Reportedly Introduced Markle to Harry

According to the Daily Mail, Markle and Harry were brought together by her “closest friend in the world,” Anderson, back in May 2016.

The 33-year-old royal confirmed the relationship news the following November in a rare statement slamming the racist and sexist abuse she had reportedly endured since her relationship with him was revealed.

The duo have traveled around the world, including trips to Africa and Jamaica, and attended Pippa Middleton’s wedding reception together in May.

RELATED VIDEO: Meghan Markle and Prince Harry’s History (So Far)

2. Anderson Works a Swanky Job

Anderson works as a consultant for the Soho House Group, a private members’ club with locations around the globe. He assisted in opening the first Canadian location in downtown Toronto, and he and the Suits star have reportedly run in the same social circle for years.

3. Markle and Anderson Vacationed in Spain Last Year

The close pals jetted to Madrid in August 2016, and Markle couldn’t resist posting a slew of photos on Instagram.

“Gracias #madrid,” the actress captioned a photo with Anderson. “It’s been many moons since I lived here and I’m loving it even more than before.”

4. Markle Has Sung His Praises Multiple Times on Social Media As Well

Vacations aren’t the only time Anderson has made appearances on the actress’ Instagram. The duo have documented their many dinners, get-togethers and just pictures of them goofing off.

“What would I do without you, my loving, supportive, and endlessly fun friend??” Markle wrote in a post celebrating her pal’s birthday in August 2016. “I know what….I would be bored, and life would be infinitely less interesting. I love you SO much.”

5. His Go-To Drink Is Champagne or Beer

The Canadian told Coveteur, “Although I’m prone to drink almost anything, I’m partial to either champagne or beer—I grew up in Ontario, after all.”


An Ode to Tsukiji

An Ode to Tsukiji

by Chris Stenberg @ Travel - Chris Stenberg Photography

My first visit to Tsukiji was ill advised. I was 19 years old and had been living in Tokyo for two months. They say to visit Tsukiji on your first day or two in Japan as the jet lag will help with the early start to catch the early morning action in the market. My girlfriend at the time had just arrived in Japan and had never left Canada before. First thing the next morning we made it through the maze of subways to Tsukiji.  The combined aroma of every kind of fish and diesel fumes plus the commotion proved to be too much — she became instantly nauseous. Unfortunately for us inexperienced tourists Tsukiji was and continues to be an actual working fish market with real working fisherman bathrooms. Kneeling on the dirty wet floor whatever contents of the meal from her United Airlines flight the day before were let loose into the filthy recessed bowl in the floor. 

Morrisons on how staff are inspiring both its marketing and turnaround

by Thomas Hobbs @ Marketing Week

Morrisons' top marketer discusses the brand's ongoing turnaround, the Amazon deal and his expectations for Christmas.

The post Morrisons on how staff are inspiring both its marketing and turnaround appeared first on Marketing Week.

Good Campaign of the Week: Keep Going #LikeAGirl

by D&AD @ Brandingmag

Always have proven once again that they are part of a unique collection of brands that care about young girls as well as selling products with their latest “#LikeAGirl” campaign. The multi-award-winning, original campaign came out three years ago, and it could have been enough to cement the brand as a clever and innovative thinker. […]

Climbing Mount Nittany

by kmw6105 @ Leaping in to Penn State

I’m not the most athletic person, but that does not mean that I don’t like attempting athletic things. I do not mean playing a sport or swimming. I mean, hiking, sorry no …. climbing Mount Nittany. I have been hiking and rock climbing before when I visited Arizona and Nevada. However, the difference with climbing […]

Dove

Dove


Unilever USA

Discover the dove® difference

Jennifer Lopez Joins People En Español & Telemundo in NYC For TV Special To Help Victims of Puerto Rico And México

Jennifer Lopez Joins People En Español & Telemundo in NYC For TV Special To Help Victims of Puerto Rico And México

by Daniela Herrera @ PEOPLE.com

People en Español is joining forces with Telemundo for their four-hour television special Todos Unidos, a solidarity program that will be broadcast this Sunday, September 24 at 7 PM EST. Armando Correa, the magazine’s editor-in-chief will be live all four hours from thePeople VIP studios in New York hosting celebrities like Jennifer Lopez, Daddy Yankee and Carlos Ponce, among others.

The program aims to raise funds for the victims of Hurricane Maria in Puerto Rico and the earthquake in Mexico this week. Mario Kreutzberger, otherwise known as Don Francisco, an icon of television always committed to causes and people most in need will be leading the broadcast.

The two brands are uniting together in this program in order to help the hundreds of affected in México and Puerto Rico. “This is the time for us all to unite and help the Mexican and Puerto Rican people. Each of us, if we contribute a grain of sand, we can make the difference,” says the respected Cuban journalist.

“The images are very sad after the hurricane and the earthquake. But I am excited to see the response of neighbors, celebrities, the world over to save lives, rebuild the country,” says Correa.

Today’s show will also feature simultaneous broadcasts from Miami, Mexico, Puerto Rico, Houston and Los Angeles through the Telemundo network and the cable network Universo.

Todos Unidos will be a special program where the only protagonist will be to embrace solidarity, the word of encouragement and the invitation to be generous with our people,” Don Francisco said in a statement. “We at Telemundo feel committed as a means of communication to serve our community and those who need us most, especially in times as difficult as these.”

It will also help victims of other natural disasters such as Hurricanes Harvey and Irma. To start donating there is already a platform available through the Red Cross at: http://www.elpoderenti.com/cruzroja or call 1-800-596-6567.

From the team at People en Español we encourage you to support this cause and join us in this embrace of solidarity with our sister nations. Todos Unidos!


The Best of Global Digital Marketing in Mumbai, India

by Best Marketing @ Best Marketing

18th October 2016

MIFF’s Emotional Trailer from Australia Wins The Best of Global Digital Marketing Awards in April

by Best Marketing @ Best Marketing

Here’s the Top 3 of April 2016:

  1. Melbourne International Film Festival’s Emotional Trailer by McCann Melbourne
  2. KFC’s How KFC Won with China’s Gamers by Mindshare
  3. Tokopedia’s Beyond the Banner by Iris Worldwide Indonesia
Read More…

Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia

Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia


brandchannel:

Dove partners with Coles Australia to bring self-esteem workshops to girls, illustrating need with ad campaign showing girls' negative search queries

Branding “Real” Social Change in Dove's Campaign for Real Beauty (PDF Download Available)

Branding “Real” Social Change in Dove's Campaign for Real Beauty (PDF Download Available)


ResearchGate

Official Full-Text Paper (PDF): Branding “Real” Social Change in Dove's Campaign for Real Beauty

Part and Parcel Victoria

Part and Parcel Victoria

by Chris Stenberg @ Travel - Chris Stenberg Photography

While I have eaten here with kids and the whole family I tend to enjoy my time here alone. The bright space makes for good thinking over a nice meal. I like how there's no farm to table bullshit either. They do say their menu is handcrafted, which I can deal with. If this place is trendy they come by it honestly. 

Coca-Cola Renew: “We Are Coca-Cola—And So Much More”

by Dale Buss @ brandchannel:

#CocaColaRenew US corporate branding campaign celebrates its brands and people

The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.

So you want to date a PR girl?

by Maddie Butler @ Bradley PR

Don’t we all wish we could have a guidebook to help us figure out our relationships? Maybe just a quick warning ahead of time about the type of person we’re about to get involved with? Well boys, if you’re dating, or about to date a public relations girl, you’re in the right place. Whether you[...]

Fifth SoMo Borac receives record number of entries

by Gašper @ Marketing magazin

The most entries have been submitted in SoMo Social (25) while Digital Mix sees 24 entries. 22 projects are competing in SoMo Content. “We are very pleased to receive a large number of entries in all categories,” remarks Ružica Vrdoljak Ličina, co-organizer of SoMo Borac. “We are especially happy about 16 entries in the category […]

The post Fifth SoMo Borac receives record number of entries appeared first on Marketing magazin.

Facebook, Uber, Evans Cycles: Everything that matters this morning

by Marketing Week Reporters @ Marketing Week

Our round-up of all the marketing news this morning.

The post Facebook, Uber, Evans Cycles: Everything that matters this morning appeared first on Marketing Week.

Le Germain Hotel Calgary

Le Germain Hotel Calgary

by Chris Stenberg @ Travel - Chris Stenberg Photography

Le Germain Hotel is modern business chic in the heart of Calgary's financial district. Well appointed rooms and a mini-bar that reminds me of the good old days of hotel rooms before those seemed to vanish. Throw in a nice comfy bed, Charcut Restaurant, and a great lobby bar and this is my choice of for a hotel in Calgary.  Website | Booking

5 killer stats to start your week

by Leonie Roderick @ Marketing Week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

Deliciously Ella on her ‘unusual’ approach to marketing

by Michael Barnett @ Marketing Week

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

Check Out Dove’s New ‘Real Beauty’ Campaign

Check Out Dove’s New ‘Real Beauty’ Campaign


Fortune

It’s confusing a lot of people.

Relish Food and Coffee Victoria

Relish Food and Coffee Victoria

by Chris Stenberg @ Travel - Chris Stenberg Photography

In a town like Victoria it would be criminal to eat at a chain restaurant. The independent fare here is just too good. 

Ed Pilkington: Marketing success requires an appetite for risk

by Ed Pilkington @ Marketing Week

People have different relationships with risk, but most businesses would be better off if they freed staff from the fear of failure and encouraged experimentation.

The post Ed Pilkington: Marketing success requires an appetite for risk appeared first on Marketing Week.

Introducing… Kim!

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

We wanted to give you all a deeper insight into the lovely team members here at Formedia and have decided to start with Kimberley, our Office Manager. Kim is one of the longest serving team members, having started seven years ago! Starting as an Account...

Partnership Brokers Training – Applications Now Open!

by Rachel Adrian @ JS Daw & Associates

We are delighted to announce the Partnership Brokers Association together with JS Daw & Associates and Edmonton Chamber of Voluntary Organizations is... Read more »

The post Partnership Brokers Training – Applications Now Open! appeared first on JS Daw & Associates.

Renewing Your Mind

by TEPF @ The Emily Program Foundation

Written by Heather Olson I’m constantly amazed by how powerful the mind is. I’ve become more aware of this every day as I work through recovery.  I’ve found that renewing my mind is a daily process (even hourly at times), which involves filling it with truth

International News Today

by kmw6105 @ Leaping in to Penn State

Reading the Newspaper today, I can’t help but think “Has the world always been like this?” Have I been close off and blind to the problems in our society, to the violence the permeates the air? I use to think I was well informed, and knew what was going on in the world around me. […]

Shock Tactics: PR Genius?

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

Encouraging Debate Two years ago, Protein World’s Marketing Manager, Richard Staveley, sparked a global social media storm with its “Are you beach ready?” campaign, with people accusing the company of sexism and body shaming. Fast track to today and the marketer has launched a new...

Copenhagen Travel Guide

Copenhagen Travel Guide

by Chris Stenberg @ Travel - Chris Stenberg Photography

A comprehensive city guide to travelling Copenhagen — places to go, things to do, where to stay, what to eat, places to drink in the Danish capital.

Evolution of the Dove “Real Beauty” Campaign

Evolution of the Dove “Real Beauty” Campaign


The Emily Program Foundation

By Awazi, a Foundation volunteer The Dove “Real Beauty” Campaign launched in 2004, and started as a “global conversation” to find the definition of beauty and what it means to people who identify a…

Dove ripped apart for latest #RealBeauty campaign featuring curvy bottles

Dove ripped apart for latest #RealBeauty campaign featuring curvy bottles


AOL.com

'You're a straight up b---- if you buy the skinny Dove bottle.'

How To Get Word-of-Mouth: 40+ Successful Examples To Learn From

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Over the past year, the ReferralCandy blog has been analyzing and dissecting all sorts of word-of-mouth successes: Established brands, new ideas on Kickstarter, and everything in between. We’ve read countless books and studies about the subject: Made to Stick, Tipping Point, Unleashing the Ideavirus, Contagious… you name it, we’ve probably read it. We’ve learned a […]

The post How To Get Word-of-Mouth: 40+ Successful Examples To Learn From appeared first on Word-of-Mouth and Referral Marketing Blog.

Good Campaign of the Week: Saatchi & Saatchi “Open Your Eyes”

by D&AD @ Brandingmag

Gender equality may be a subject that’s on everyone’s minds in 2017, however, a new film directed Jake Dypka through Indy8, invites viewers to actually see a gender divide, through clever use of videography. “Open your eyes”, which debuted at Saatchi & Saatchi New Directors’ Showcase in June, examines stereotypes projected onto young boys and […]

Does Multicultural Still Matter? Branding Roundtable No. 33

by Chuck Kent @ Brandingmag

What happens in branding when the world backs away from what brand marketers once embraced (or claimed to embrace) almost as a given: the inclusion of and appeal to multiple ethnicities, lifestyles, and nationalities? Specifically, what is happening now, given the Western world’s political and societal retreat from multiculturalism to “me-first-ism” (witness Brexit, the Trump […]

New Video: Leadership Lessons from Leon

New Video: Leadership Lessons from Leon

by Lisa Nirell @ EnergizeGrowth

Fake news. Political vitriol. Legislative gridlock. Trigger-happy dictators. These topics currently occupy much of our mainstream media feed in the U.S.  Unfortunately, they perpetuate fear-based stories that beget more fear—and sometimes, feelings of lack, limitation, and separation. Is there a silver lining to this negativity? Can we extract any leadership lessons from this moment in history? Some citizens […]

The post New Video: Leadership Lessons from Leon appeared first on EnergizeGrowth.

Dove Wants Women to Redefine Beauty

Dove Wants Women to Redefine Beauty


Motto

They want you to #RaisetheBeautyBar

What is News Today?

by kmw6105 @ Leaping in to Penn State

Every day something new happens in the world, which grabs the headlines, and audiences focus. These stories show up on the front page of the newspaper, as they will get the most interest. But when you turn the page newspaper, different stories appear; however, these stories have been deemed less important than those on the […]

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog


Word-of-Mouth and Referral Marketing Blog

Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. There wasn’t much of a corporate strategy …

Dove

Dove


Unilever global company website

Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

The Ramen Butcher Vancouver

The Ramen Butcher Vancouver

by Chris Stenberg @ Travel - Chris Stenberg Photography

The Ramenaissance is in full swing all over the world, and Vancouver is jumping on board with a host of new Ramen spots all over town. Previous favourites like Kintaro and Menya might have a run for their money with the likes of The Ramen Butcher opening in town. 

“Human sources will always be the bedrock”

by Gašper @ Marketing magazin

  An award winning journalist was recently declared as one of the most influential British journalists. Moreover, Calvert achieved a global recognition with a piece on corruption in FIFA, which eventually led to the fall of senior FIFA officials. Together with his colleague Heidi Blake he described the sensational investigative process in The Ugly Game book. […]

The post “Human sources will always be the bedrock” appeared first on Marketing magazin.

Manipulating PR out of a mess

by Jordyn Crowley @ Bradley PR

Masters of manipulation. Spin doctors. Both terms refer to those working in public relations, but neither one really gets the whole picture – at least not in the correct “frame,” anyway. The public relations industry is often accused of “spin” and “manipulation.” PR’s bad reputation developed around the first world war with the development of[...]

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates


JS Daw & Associates

By Isobel Chiang They say necessity is the mother of invention (humans required a more efficient mode of locomotion, so... Read more »

Fine Vines: Atlanta CMO Annual Social Highlights

by Lisa Nirell @ EnergizeGrowth

What do you get when you blend fun conversation, carefully selected wine pairings, and Balinese cuisine? A recipe for a highly memorable Atlanta CMO Annual Social! We celebrated our first year with our Marketing Leaders of Atlanta charter members. CMOs from QASymphony, Innovergent, Walker & Dunlop, iHealth Innovations, and others participated. Many joined me in sipping some […]

The post Fine Vines: Atlanta CMO Annual Social Highlights appeared first on EnergizeGrowth.

New: Join ReferralCandy’s Affiliate Program And Get Rewarded!

by Raúl Galera @ Word-of-Mouth and Referral Marketing Blog

We have been talking about the importance of word-of-mouth marketing for years, helping thousands of ecommerce stores across many industries make over $55,000,000 USD in referral sales (and counting!) Finally, we have now decided to start our own program. If you love ReferralCandy as much as we do, here’s a good opportunity to get rewarded […]

The post New: Join ReferralCandy’s Affiliate Program And Get Rewarded! appeared first on Word-of-Mouth and Referral Marketing Blog.

Apple gambles on premium iPhone X but should its rivals be worried?

by Thomas Hobbs @ Marketing Week

The launch of the $999 iPhone X has been labeled a PR success, but is it really the 'biggest leap' since the original iPhone?

The post Apple gambles on premium iPhone X but should its rivals be worried? appeared first on Marketing Week.

Girl Scout Cookie Baking Mixes to Hit Stores Nationwide

Girl Scout Cookie Baking Mixes to Hit Stores Nationwide

by mariayagoda @ PEOPLE.com

Samoas in cupcake form was a thing we never knew we needed, but now it’s the only thing we can think about.

Pillsbury just unveiled Girl Scout Cookie baking mixes, which are available in Thin Mints and Caramel & Coconut – a.k.a. Samoas – flavors. The four new mixes are for baking cupcakes, brownies and blondies — unfortunately, you won’t be able to make actual Girl Scout Cookies, because that would put a lot of 7-year-olds out of business.

RELATED: Leonardo DiCaprio Eating Girl Scout Cookies at the Oscars Is the Internet’s Best New Meme

“Families can try out their favorite cookie flavors in the form of brownies, cupcakes, and blondies, while they wait for the real thing once a year during Girl Scout Cookie season,” said Girl Scouts of the USA chief revenue officer Barry Horowitz in a statement.

GSC loyalists are, to put it mildly, freaking out.

The mixes, now available nationwide, retail for $3.29 each — almost $2 less than what you’d pay for a box of cookies.

WATCH THIS: The Girl Scouts Cookie Oven Will Satisfy Your Sweet Tooth Year Around

RELATED: The Best Girl Scout Cookie Recipes

Easily the best part of all this news is the fact that we will now be able to eat Girl Scout Cookie dough, something we never thought would be possible in our lifetimes!

Also Thin Mint brownie sundaes.

Also Samoas-flavored birthday cake.

Can you tell we’re excited about it?


Dove's "Campaign for Real Beauty" Is the Campaign of 21st Century - Marketing magazin

Dove's "Campaign for Real Beauty" Is the Campaign of 21st Century - Marketing magazin


Marketing magazin

The iconic campaign was picked by every one of the Advertising Age judges as belonging on the list, and one that was described by the panel as “groundbreaking, brave, bold, insightful, transparent and authentic.” As Ad Age states, Dove began its campaign with a global survey in 2004 that found, among other things, that only 23 …

Hack your commute: Don’t buy into brain training

by Michael Barnett @ Marketing Week

Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

The post Hack your commute: Don’t buy into brain training appeared first on Marketing Week.

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

Merging PR with Corporate Social Responsibility

by Cory Richardson @ 602 Communications

The post Merging PR with Corporate Social Responsibility appeared first on 602 Communications.

Corporate Social Responsibility: Walmart vs. Target

by Cory Richardson @ 602 Communications

The post Corporate Social Responsibility: Walmart vs. Target appeared first on 602 Communications.

The Future of Cause Marketing

by Rachel Adrian @ JS Daw & Associates

Cause marketing has changed rapidly in recent years and these changes have the potential to impact their contribution to the... Read more »

The post The Future of Cause Marketing appeared first on JS Daw & Associates.

Dove Real Beauty Sketches – best marketing campaign of the century?

Dove Real Beauty Sketches – best marketing campaign of the century?


Formedia | PR - Marketing - Design - Web

Who would have thought that a brand which primarily sells toiletries, could deliver a promotion that arguably wins the title of best viral campaign?   Dove: how to build a brand In 2004, inter...

The Cream Tea Rivalry… And Other Debates

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

In the wake of National Cream Tea Day, good old scotch pancakes and hot cross buns are being abandoned on the shop shelves, with sales of scones, jam and clotted cream continuing to soar. However, you can’t mention cream tea without bringing up the age-old...

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

Eating Disorders Coalition Advocacy Day 2017

by TEPF @ The Emily Program Foundation

On April 5th, 2017 The Emily Program Foundation and scholarship recipients traveled to Washington D.C. for the Eating Disorders Coalition’s National Advocacy Day. Below are the reflections of our award recipients from their first experiences on The Hill. Award Recipient Jamie Margetta: This past week I

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

by Mark Ritson @ Marketing Week

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

Bonus Videos: Overcoming Marketing Innovation Anxiety

by Lisa Nirell @ EnergizeGrowth

What is marketing innovation anxiety? It happens when we keep postponing innovation conversations and initiatives. Unfortunately, in Western cultures, most of us believe that looking busy is a badge of honor, so we default to the familiar—managing our daily problem inbox. My curiosity around marketing innovation anxiety, and the lack of a true commitment to […]

The post Bonus Videos: Overcoming Marketing Innovation Anxiety appeared first on EnergizeGrowth.

3 Ways to Use Recipes in Your Marketing

by Roseanne Luth @ Brandingmag

As any marketer for food brands knows, grocery e-commerce is taking off. It was big news when Amazon recently acquired Whole Foods, a move to compete with Walmart. It marks an important shift in the grocery sector, where grocery retailers can no longer rely on either brick-and-mortar stores or e-commerce, but need both. Grocery shopping […]

Diversity in Partnerships Is Uncomfortable – And That’s Good!

by Rachel Adrian @ JS Daw & Associates

By Jocelyne Daw In the coming years the community landscape will look dramatically different. Growing demands on resources and increasingly... Read more »

The post Diversity in Partnerships Is Uncomfortable – And That’s Good! appeared first on JS Daw & Associates.

The Best of Global Digital Marketing in Warsaw, Poland

by Best Marketing @ Best Marketing

26th April 2016 In cooperation with NoNoobs.pl

When everything looks smaller

by Gašper @ Marketing magazin

Vitaminka introduced a new product – Magnus Stobi Flips -, enriched with 30% of peanuts, making each crunchy bite tastier than ever. This time, through the platform “so big that everything else looks small,” the company is communicating its message to a wider audience, especially among younger. TV ad features young Macedonian actresses Natasa Petrovic, Eva Skenderovska […]

The post When everything looks smaller appeared first on Marketing magazin.

Social Purpose Marketing for Behaviour Change

by Rachel Adrian @ JS Daw & Associates

By Rachel Adrian Recent years have seen a huge increase in companies getting involved in social purpose marketing. Rather than... Read more »

The post Social Purpose Marketing for Behaviour Change appeared first on JS Daw & Associates.

Phil & Sebastian Coffee Roasters Calgary

Phil & Sebastian Coffee Roasters Calgary

by Chris Stenberg @ Travel - Chris Stenberg Photography

Specializing in innovative roasts, it is possible to spend $50 on a half-pound bag of coffee, perhaps reminiscent of the great Calgary oil boom.

The Best of Global Digital Marketing in Colombo, Sri Lanka

by Best Marketing @ Best Marketing

October 2016 In cooperation with Sri Lanka Institute of Marketing (SLIM) More information coming soon!

10 Real Signs of Partnership

by Rachel Adrian @ JS Daw & Associates

Jocelyne Daw with Yeshe Smith Since I started my consulting firm over seven years ago, partnership – brokering, coaching, training... Read more »

The post 10 Real Signs of Partnership appeared first on JS Daw & Associates.

‘This Is a Mass Casualty Situation’: 1 Dead and Multiple People Injured After Gunman Opens Fire in Nashville Church

‘This Is a Mass Casualty Situation’: 1 Dead and Multiple People Injured After Gunman Opens Fire in Nashville Church

by Stephanie Petit @ PEOPLE.com

One person was killed and seven others were wounded during a shooting at a church in Antioch, Tennessee, on Sunday morning.

Metro Nashville Police announced on Twitter that a shooter opened fire at Church of Christ Burnette Chapel. They said that one woman died and an additional six people were shot, with another person wounded by being pistol whipped.

The Nashville Fire Department said “all of the wounded except for one is over the age of 60.”

“This is a mass casualty situation. All of the wounded have been transported to area hospitals,” the department said. “The majority are older adults.”

The shooter was also wounded and taken to a hospital, police said.

Bill Hunter, a former minister of the church, told Tennessean reporter Natalie Allison, “A fella walked in, sat down in a seat and pulled out a pistol and started shooting.”

A woman living next door to the church told WKRN two people came up to her door and said, “Someone is shooting at us at the church.” Her husband went to the church and saw a victim that had been shot in the back.

Want to keep up with the latest crime coverage? Click here to get breaking crime news, ongoing trial coverage and details of intriguing unsolved cases in the True Crime Newsletter.

Nashville police were not immediately available for further comment.

According to News Channel 5, victims were sent to both Vanderbilt University Medical Center and Tristar Skyline Medical Center. Both hospitals have been placed on mass casualty alert.

• PEOPLE’s special edition True Crime Stories: 35 Real Cases That Inspired the Show Law & Order is on sale now.

The church,  holds a weekly service at 10 a.m., reports the Tennessean. The area around the church is shut down as police continue their investigation.


Experts Weigh in on the Future of Business Giving

by Rachel Adrian @ JS Daw & Associates

By Joe Waters, Selfish Giving Business giving is changing and nothing reflects this more than how they interact with charity.... Read more »

The post Experts Weigh in on the Future of Business Giving appeared first on JS Daw & Associates.

CanOWater on its hopes to take canned water mainstream

by Leonie Roderick @ Marketing Week

The water brand is hoping to solve the world’s plastic problem by 'building a cult of people' who will encourage others to switch from bottles to aluminium cans.

The post CanOWater on its hopes to take canned water mainstream appeared first on Marketing Week.

Good Campaign of the Week: Under Armour “Unlike Any”

by D&AD @ Brandingmag

No brand quite does empowerment like Under Armour. It makes sense that a brand the sells sportswear would want to partner with sports personalities, but Under Armour seems to get beneath the surface of what makes these sports stars who they are, and this is undoubtedly their USP. In this latest campaign, “Unlike Any” celebrates […]

Target's app to guide customers through stores and to deals

by @ Mobile Marketer - Latest News

Using beacons and bluetooth, Target's app will start acting as an in-store GPS and also show its Cartwheel deals as customers get near them in stores.

Preparing Your Business Pitch

by admin @ Elevate Promo

Numerous startups thrive in Utah. It may be due to the laws that support new businesses, or the plentitude of STEM students fresh out of college. However, we maintain that there’s something in the air that encourages an entrepreneurial spirit. One essential aspect of starting a new business is finding funding that will help your […]

What Is the Law of Reciprocity?

by admin @ Elevate Promo

According to anthropology, there’s a natural law in every society called the Law of Reciprocity. The Law of Reciprocity states that when people receive something, they feel compelled to return the favor in kind. For example, say someone gives you help when your car breaks down on the side of the road, changing your tire […]

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

Digital Marketing Trends To Watch In 2017

by FormediaPR @ Formedia | PR - Marketing - Design - Web » Formedia | PR - Marketing - Design - Web |

It’s been an exciting year in digital marketing, and despite the various ups and downs, the past twelve months have been overwhelmingly positive, with a wealth of new technology shaping the way brands have started to engage with their target audiences. In this fast-paced industry,...

Pepper Lunch Tokyo

Pepper Lunch Tokyo

by Chris Stenberg @ Travel - Chris Stenberg Photography

Super hot cast iron pan comes out with rice, meat and sprouts. Spray thin special sauce all over everything. Use chopsticks to stir everything around and cook it on the insanely hot pan. Use paper placemat to fan meal and shield yourself from flying hot liquid. Check.

New Dove Campaign for Shaped Bottles Gets Backlash

New Dove Campaign for Shaped Bottles Gets Backlash


NBC New York

Dove debuted six body wash bottles in different shapes and sizes as part of the company's latest campaign to celebrate women and their bodies.But rather than celebrate the campaign, social media handed Dove a...

Four Steps to Building a Strong Partnership Culture

by Rachel Adrian @ JS Daw & Associates

By Jocelyne Daw “Culture eats strategy for breakfast” is management guru, Peter Drucker’s most famous quote.  Nowhere is this truer... Read more »

The post Four Steps to Building a Strong Partnership Culture appeared first on JS Daw & Associates.

Mark Ritson: Google’s lack of transparency should have us all worried

by Mark Ritson @ Marketing Week

Google's corporate mission that suggests openness and transparency is at direct odds with its actions.

The post Mark Ritson: Google’s lack of transparency should have us all worried appeared first on Marketing Week.

Legs

by TEPF @ The Emily Program Foundation

I’ve been asked on several occasions, “What is your favorite part about your body?” At this point, I know my answer without hesitation. I’m a dancer. A kinesthetic learner. Someone who needs to move and explore without being confined, butt planted, posture hunched, or eyes

Building awareness for your budding business

by James Collard @ Bradley PR

Start-up companies start out small. That’s the way every business works. So how do you build awareness for your brand when all of your staff could carpool to work in the same car? Many start-up companies don’t have the funds to hire a firm or designated employee to do its public relations work. Most employees[...]

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

5 Marketing Ideas for Wedding Photographers

by admin @ Elevate Promo

During a time when anyone with a camera (which is everyone) considers themselves a photographer, it can be hard to set yourself apart as a professional. Additionally, if you’re an independent event photographer, you have a lot of work to do besides the photography itself. One of the hardest things is learning how to market […]

Next: We won’t retaliate against Amazon, we will learn from them

by Thomas Hobbs @ Marketing Week

Despite Amazon’s own-label fashion brand Find going after its core customers, Next chief executive Lord Wolfson says he won’t slip into 'terrible analogies of war'.

The post Next: We won’t retaliate against Amazon, we will learn from them appeared first on Marketing Week.

The Sleepover: 5 Questions With Guinness Storehouse’s Colette Coughlan

by Dale Buss @ brandchannel:

Guinness participates in Airbnb's Night At fan sleepover series—and is delighted at the outcome

The post The Sleepover: 5 Questions With Guinness Storehouse’s Colette Coughlan appeared first on brandchannel:.

What’s Less Isn’t Always More

by TEPF @ The Emily Program Foundation

Eating disorders affect over 30 million Americans…200,000 of these are in the state of MN. The Emily Program Foundation shares a number of statistics, like the one above, demonstrating the profound impact that eating disorders have on people. The Foundation has also shared the most

Sightglass Coffee San Francisco

Sightglass Coffee San Francisco

by Chris Stenberg @ Travel - Chris Stenberg Photography

Sightglass in the Tenderloin is one of my favourite coffee shops in the world. San Francisco has a number of exceptional roastery cafes, but Sightglass kind of takes the cake in my mind. 

Brand News: 10 Things You Need to Know for Friday, September 22

by Shirley Brady @ brandchannel:

Aldi goes contactless, Tencent targets US brands, Facebook mea culpa and more

The post Brand News: 10 Things You Need to Know for Friday, September 22 appeared first on brandchannel:.

Here's What We're Buying from Urban Outfitters' Massive Home Sale

Here's What We're Buying from Urban Outfitters' Massive Home Sale

by Megan Stein @ PEOPLE.com

Have a case of the Tuesdays? Urban Outfitters has the cure.

The clothing store recently expanded its (secretly amazing) “Apartment” section to offer select pieces in stores across the country, and it’s celebrating with a massive sale. Bedding, lighting, furniture and more favorite finds are now discounted up to 40% off, and you’ll want to scoop up what stops you in your decorating tracks ASAP. If the price slash isn’t enough to persuade you, check out these 5 picks that we’re adding to our shopping carts now (in addition to the dreamy Moroccan poufs above):

RELATED: Every Home Product You Need to Show Your Pumpkin Spice Pride

1. Gumball Floor Lamp

Buy it!: $119.00; urbanoutfitters.com

2. 16-Piece Marble Glaze Dinnerware Set

Buy it!: $80.00; urbanoutfitters.com

3. Assembly Home Crewel Palms Pillow

Buy it!: $44.00; urbanoutfitters.com

RELATED: Everything We Know About Chip and Joanna Gaines’ Target Line So Far

4. Nora Saddle Chair

Buy it!: $129.00; urbanoutfitters.com

5. Ruffle Comforter

Buy it!: $129.00; urbanoutfitters.com


How Halo Remains Relevant Over A Decade After Its Debut

by Benjamin Leong @ Word-of-Mouth and Referral Marketing Blog

How Halo 5’s advertisements smashed into the Top 1% of all iTunes tracks — 14 years after Halo first debuted Ah, Halo. The first Halo game was launched on Xbox in 2001, but the franchise is still going strong 14 years on with the 2015 release of Halo 5. Their branding was so wildly successful that as […]

The post How Halo Remains Relevant Over A Decade After Its Debut appeared first on Word-of-Mouth and Referral Marketing Blog.

How beauty giant Dove went from empowering to patronising

How beauty giant Dove went from empowering to patronising


the Guardian

The £3bn toiletries brand was one of the first brands to embrace ‘femvertising’, but its body-shaped bottles have been roundly ridiculed. Can it repair the damage?

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

Utah’s economy: Transformed by great PR

by Ethan Prete @ Bradley PR

Utah is most often known for skiing, Mormons, large families and national parks. In recent years, the beehive state has also made huge steps towards becoming an economic powerhouse by using very specific PR strategies. As a result, Utah has been voted as the best state economy in the United States for the second year[...]

New Video: The Problem with Personalization

New Video: The Problem with Personalization

by Lisa Nirell @ EnergizeGrowth

A new buzzword among CMO circles is personalization. Many love to extol its virtues. But what are the problems with personalization? How do you define it? I just sat down with Tarek Kamil, the CEO of Cerkl and software visionary extraordinaire, to explore this topic. In this 15 minute video, you’ll learn: The challenges marketers […]

The post New Video: The Problem with Personalization appeared first on EnergizeGrowth.

The Perks for Donating

by kmw6105 @ Leaping in to Penn State

This week I have read articles in the newspaper about hate crimes, terrorism, scandal, and science. So I thought it was appropriate to finish off the week by reflecting on an article about politics. Recently the news has been filled with news related to the upcoming presidential nominations. Donald Trump taking the republican nominee, and […]

How to Find Your Company’s Voice

by admin @ Elevate Promo

When your customers and potential customers talk with customer service, does it feel consistent with who you are on social media, or in your ads and commercials? Few small businesses really take time to define their “voice.” However, having a consistent identity across all the forward-facing elements of your business is important. It helps you […]

IAB Macedonia names new leadership

by Gašper @ Marketing magazin

Also, the new Board has been named as well. Besides Eftimovski, it consists of Darko Lazarevski (Kajgana Media), Nikola Ancevski (Ovation), Ira Babić (Brand Union), Damjan Dano (IWM Network), Nenad Ristevski (PublicisONE Mackdonija), Meri Shesho (McCann Skopje), Sashka Nikolova (Media Plan) and Igor Popovski (CrnoBelo Media). The main goal of the Bureau, established in 2012 […]

The post IAB Macedonia names new leadership appeared first on Marketing magazin.

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence

Winning Over Female Beauty Consumers in India - A Lesson From Dove - GFluence


GFluence

The Dove “Real Beauty” campaign has an iconic status among marketing circles. Using “real” women who buy the products instead of models seems simple, yet it defied everyday advertising practices. After major success in the West, Dove continues to reinvent its famous advertising campaign in other countries. Taking in account cultural specifics it snatched its share of female beauty consumers in India’s market. Let’s take look how the famous beauty products company adapted its western marketing strategy to make it in India.The Original Dove Real Beauty CampaignIt all started in 2003 in the UK. Remember these billboards?Source: Creativebrief.comSince then [...] Read more

Jumpstart Your Business By Joining These 31 Amazing Facebook Groups

by Si Quan Ong @ Word-of-Mouth and Referral Marketing Blog

Do you know where you can find a whole tribe of people who dress like you, walk like you, talk and act like you? Yes, you probably guessed right. Facebook Groups. (And bonus hi-5 if you caught that Slim Shady reference.) Facebook Groups are a perfect platform for you to meet like-minded people who are […]

The post Jumpstart Your Business By Joining These 31 Amazing Facebook Groups appeared first on Word-of-Mouth and Referral Marketing Blog.

Facebook Messenger's digital assistant now suggests GIFs, movie times

by @ Mobile Marketer - Latest News

AI-enabled M partnered with Fandango to serve up screening information and theater details without users needing to leave the app.

Dove's New Real Beauty Campaign Is Real Awesome

Dove's New Real Beauty Campaign Is Real Awesome


Her Campus

Finally, a company that actually gets it.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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