Cosmetics1.us

The Dove Campaign For Real Beauty Case Study

How a Chief Story Teller Harnesses Social Media

by Benjamin Waldron @ Sprinklr

This article originally appeared on The Social Influencer. I met Georgina Castellucci on Twitter of all places. She was spreading her influence with the world and I was intrigued. Georgina is the the Chief Storyteller at Boston Content Strategy. With a title like that, I had to meet her and compare notes on her journey, […]

The post How a Chief Story Teller Harnesses Social Media appeared first on Sprinklr.

The Best of Global Digital Marketing in Istanbul, Turkey

by Best Marketing @ Best Marketing

4th May 2016 In cooperation with IAB Turkey

Dove Uses Data, Makes Customers Feel Beautiful

Dove Uses Data, Makes Customers Feel Beautiful


Target Marketing

A recent Infogroup study found that of the marketers surveyed, 47 percent are already seeing ROI on expenditures related to data technology. Data can always help improve targeting and messaging, but in some instances, it can help fuel creativity.

ASOS Releases Fashion Collection for Hotel Indigo Properties

by Sheila Shayon @ brandchannel:

IHG's chic Hotel Indigo produces a fashion collection with ASOS that reflects its local style

The post ASOS Releases Fashion Collection for Hotel Indigo Properties appeared first on brandchannel:.

How AI Will Transform Life Sciences Marketing

by Ed Rhoads @ Prophet Thinking

Big data and AI continue to transform the healthcare industry. Learn how life sciences marketing should prepare for opportunities and implications.

The post How AI Will Transform Life Sciences Marketing appeared first on Prophet Thinking.

Dove | BrandStruck: Brand strategy database

Dove | BrandStruck: Brand strategy database


BrandStruck

Category: FMCG Personal care & beauty – hair care, body care, deodorants Owner of the brand: Unilever Key competitors: L’Oréal, Garnier, Nivea, Olay, Avon

Under Armour

by Magda Adamska @ BrandStruck

Category: Apparel – sportswear Owner of the brand: Under Armour, Inc. Key competitors: Nike, Adidas, Reebok, Puma

Artykuł Under Armour pochodzi z serwisu BrandStruck.

Victoria’s Secret

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; Retail – fashion stores, e-retail; FMCG Personal care & beauty – body care, fragrances Owner of the brand: L Brands Inc. Key competitors: Aerie, Agent Provocateur, Triumph International, Intimissimi

Artykuł Victoria’s Secret pochodzi z serwisu BrandStruck.

Deliciously Ella on her ‘unusual’ approach to marketing

by Michael Barnett @ Marketing Week

Food writer and entrepreneur Ella Mills started Deliciously Ella back in 2012, and it has since grown into a multimillion pound brand. Here she shares the secrets to her success and the role marketing has played.

The post Deliciously Ella on her ‘unusual’ approach to marketing appeared first on Marketing Week.

Burger King

by Magda Adamska @ BrandStruck

Category: Restaurants – fast food chains Owner of the brand: Burger King Holdings (owned by 3G Capital) Key competitors: McDonald’s, Wendy’s, KFC, Subway

Artykuł Burger King pochodzi z serwisu BrandStruck.

American Airlines

by Magda Adamska @ BrandStruck

Category: Travel & transportation – airlines Owner of the brand: American Airlines Group, Inc. Key competitors: Delta Air Lines, United Airlines, Emirates Airline, British Airways

Artykuł American Airlines pochodzi z serwisu BrandStruck.

Global Women in PR Survey 2017 USA

by Talia Davis @ American Women in Public Relations

The gender pay gap and lack of women in the boardroom are two major issues affecting the global PR industry. Last year, in collaboration with Global Women in Public Relations, we launched our first ever survey to establish the facts and this year we are conducting a similar survey. The 2016 survey revealed that despite the […]

BBC

by Magda Adamska @ BrandStruck

Category: Media & entertainment – TV channels, radio stations, publishers, streaming services Owner of the brand: Government of the United Kingdom Key competitors: ITV, Channel 4, Sky, CNN, Netflix

Artykuł BBC pochodzi z serwisu BrandStruck.

SAP

by Magda Adamska @ BrandStruck

Category: Electronics & technology – software; Professional services – technological solutions Owner of the brand: SAP SE Key competitors: IBM, Oracle, Microsoft, Salesforce, Sage

Artykuł SAP pochodzi z serwisu BrandStruck.

Real Time Chat!

by kmw6105 @ Leaping in to Penn State

It’s not often that a teacher or professor invites their students to sit down with them and have an honest conversation. But when the opportunity is given, I say you grab the bull by the horns and take them up on the offer. Today, I was given the opportunity to have my real time chat with […]

Twitter CEO promises overhaul of ‘clunky’ ad offering

by Sarah Vizard @ Marketing Week

Twitter's boss Jack Dorsey admits the platform hasn't done enough to differentiate its ad product or prove to advertisers that it works.

The post Twitter CEO promises overhaul of ‘clunky’ ad offering appeared first on Marketing Week.

Tesla

by Magda Adamska @ BrandStruck

Category: Automotive – cars, luxury cars; Energy – energy storage systems Owner of the brand: Tesla Motors Key competitors: Mercedes-Benz, BMW, Audi, Shell, ExxonMobil, BP

Artykuł Tesla pochodzi z serwisu BrandStruck.

Dove Campaign for Real Beauty Case Study

Dove Campaign for Real Beauty Case Study


calameo.com

This is a case study on the Dove Campaign for Real Beauty. We found that the ongoing campaign had been a huge success thus far, and that it was setting a precedent for female marketing. Dove was producing meaningful content through...

The Best of Global Digital Marketing in Taipei, Taiwan

by Best Marketing @ Best Marketing

9th December 2016 

Barclays

by Magda Adamska @ BrandStruck

Category: Financial services – banks, asset management Owner of the brand: Barclays Bank PLC Key competitors: HSBC, Citi, Santander, J.P. Morgan, Goldman Sachs, Morgan Stanley

Artykuł Barclays pochodzi z serwisu BrandStruck.

2004: Dove breaks barriers with ‘Campaign for Real Beauty’

2004: Dove breaks barriers with ‘Campaign for Real Beauty’


The Drum

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Dove Campaigns

Dove Campaigns


Dove US

Learn more about Dove campaigns here and watch your favorite videos from Real Beauty Sketches to Choose Beautiful.

PR Value + Measurement Survey – Women in PR North America

by womeninprusa @ American Women in Public Relations

Did you know that measurement of PR is the ‘hottest’ and most pressing issue for the practice worldwide!

Mattel

by Magda Adamska @ BrandStruck

Category: Kids products – toys, publishing & media Owner of the brand: Mattel, Inc. Key competitors: Lego, Hasbro

Artykuł Mattel pochodzi z serwisu BrandStruck.

Hello world!

by admin @ SOUNDS LIKE BRANDING™ Global Insights in music branding and communication

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

John Lewis, Disney & Morrisons: 5 things that mattered this week and why

by Rebecca Aston @ Marketing Week

Catch up on all the important marketing news from the week including Disney's bid for digital ad dollars and John Lewis's focus on social media.

The post John Lewis, Disney & Morrisons: 5 things that mattered this week and why appeared first on Marketing Week.

Sprinklr Spotlight: KakaoTalk & KakaoStory

by Benjamin Waldron @ Sprinklr

KakaoTalk was launched by Korean company Kakao Corp. (now Daum Kakao) in 2010 and quickly became the top messenger app in South Korea. It has since become the #1 most frequently-used messaging app in the world. Following the breakout success of KakaoTalk, Daum Kakao launched KakaoStory, a social network app, in 2012. KakaoStory is a […]

The post Sprinklr Spotlight: KakaoTalk & KakaoStory appeared first on Sprinklr.

Corona

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – beer & cider Owner of the brand: Anheuser-Busch InBev Key competitors: Heineken, Coors, Miller, Carlsberg, Grolsch, Stella Artois, Fosters

Artykuł Corona pochodzi z serwisu BrandStruck.

Helping The Helper

by Tad @ marketingforhippies.com

Sometimes you’ve got to ask yourself, “Who is it that’s helping the one I want to help?” Sometimes your target market isn’t who you think it is. Famously, FedEx made the mistake of thinking that their clients were the CEO’s of companies when, of course, it was actually the secretaries and executive assistants who would […]

Prada

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Prada SpA Group Key competitors: Louis Vuitton, Gucci, Hermès, Ralph Lauren

Artykuł Prada pochodzi z serwisu BrandStruck.

Morrisons on how staff are inspiring both its marketing and turnaround

by Thomas Hobbs @ Marketing Week

Morrisons' top marketer discusses the brand's ongoing turnaround, the Amazon deal and his expectations for Christmas.

The post Morrisons on how staff are inspiring both its marketing and turnaround appeared first on Marketing Week.

PayPal

by Magda Adamska @ BrandStruck

Category: Financial services – payment solutions Owner of the brand: PayPal Holdings, Inc. Key competitors: Visa, Mastercard, American Express, Discover, Stripe, Amazon Payments, Android Pay

Artykuł PayPal pochodzi z serwisu BrandStruck.

Guest Post Invitation – Submit a “How to” PR Video

by womeninprusa @ American Women in Public Relations

Our organization has been formed to enable groups of public relations women leaders across North America to come together to share ideas, contacts and experiences. We would like to ask YOU to share YOUR expertise with our network! Interested in helping us,  help you? We invite you to submit a how to video in an area of […]

Should your brand launch a youth sub-brand?

by Leonie Roderick @ Marketing Week

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

The post Should your brand launch a youth sub-brand? appeared first on Marketing Week.

Uber

by Magda Adamska @ BrandStruck

Category: Travel & transportation – taxi companies; Sharing Economy Owner of the brand: Uber Technologies, Inc. Key competitors: Lyft, Sidecar, myTaxi

Artykuł Uber pochodzi z serwisu BrandStruck.

Tide

by Magda Adamska @ BrandStruck

Category: FMCG Household products – laundry products Owner of the brand: Procter & Gamble Co. Key competitors: Purex, Arm & Hammer, Persil, All

Artykuł Tide pochodzi z serwisu BrandStruck.

COSI Proposal

by Jonah Ort @ Ohio University Strategic Social Media

After a thorough analysis, it is clear that COSI’s social media presence needs improving as a whole. We decided it was necessary to restructure the initial objective of the analysis from increasing awareness of one event, Up All Night, to increasing the awareness of all events at COSI. We plan to do this multiple different […]

Diversity in Partnerships Is Uncomfortable – And That’s Good!

by Rachel Adrian @ JS Daw & Associates

By Jocelyne Daw In the coming years the community landscape will look dramatically different. Growing demands on resources and increasingly... Read more »

The post Diversity in Partnerships Is Uncomfortable – And That’s Good! appeared first on JS Daw & Associates.

Why is the ROI of Social Media Still So Elusive?

by Angela Suresh @ Sprinklr

Social media has been around for more than a decade, yet it remains difficult to understand the real return on investment (ROI) of harnessing today’s many social channels. That’s not because the formula for ROI is confusing – the simple way to think about it is (Earnings – Costs) x 100 / Costs – but […]

The post Why is the ROI of Social Media Still So Elusive? appeared first on Sprinklr.

Knorr

by Magda Adamska @ BrandStruck

Category: FMCG Food – Soups, sauces & seasonings Owner of the brand: Unilever Key competitors: Campbell’s, Maggi, Heinz

Artykuł Knorr pochodzi z serwisu BrandStruck.

Dove inspires India to “Break the Rules of Beauty”

Dove inspires India to “Break the Rules of Beauty”


Hindustan Unilever Limited website

Let’s break the rules of beauty

Pearson

by Magda Adamska @ BrandStruck

Category: Education & art – educational resources, schools & universities; Media & entertainment – publishers Owner of the brand: Pearson PLC Key competitors: McGraw-Hill Education, Kaplan, Cengage Learning, Houghton Mifflin Harcourt

Artykuł Pearson pochodzi z serwisu BrandStruck.

International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

by Charlotte Rogers @ Marketing Week

Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.

The post International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers appeared first on Marketing Week.

Pizza Hut

by Magda Adamska @ BrandStruck

Category: Restaurants – casual restaurants, fast food chains Owner of the brand: Yum! Brands, Inc. Key competitors: McDonald’s, KFC, Burger King, Domino’s Pizza, Papa John’s

Artykuł Pizza Hut pochodzi z serwisu BrandStruck.

Hello world!

by admin @ SOUNDS LIKE BRANDING™ Global Insights in music branding and communication

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

4 Ways Prophet Changed My Career

by Jill Steele @ Prophet Thinking

What’s it like to work at Prophet? There’s plenty of opportunity to be a part of the firm’s growth & grow personally. Take it from someone who’s been around to experience it.

The post 4 Ways Prophet Changed My Career appeared first on Prophet Thinking.

Lego

by Magda Adamska @ BrandStruck

Category: Kids products – toys; Media & entertainment – theme parks Owner of the brand: The Lego Group Key competitors: Mega Bloks, Mattel, Hasbro

Artykuł Lego pochodzi z serwisu BrandStruck.

Unilever

by Magda Adamska @ BrandStruck

Category: FMCG Food; FMCG Non-alcoholic beverages; FMCG Household products; FMCG Personal care & beauty Owner of the brand: Unilever Key competitors: Procter & Gamble, Nestlé, Colgate-Palmolive, The Kraft Heinz Company, Reckitt Benckiser Group

Artykuł Unilever pochodzi z serwisu BrandStruck.

Woman in PR: Phyllis K. Ershowsky, Owner, PKE Marketing & PR Solutions

by Talia Davis @ American Women in Public Relations

As one whose primary interests revolve around reading, writing and listening to other people’s stories, there could be no better career for Phyllis K. Ershowsky than public relations. Over the past 30 years she has had some extraordinary opportunities that have provided a well-rounded professional experience: in-house corporate PR and marketing at the start of […]

Dear Senior Me

Dear Senior Me

by kmw6105 @ Leaping in to Penn State

It is pretty strange for me to write to my future self, but it must be even weirder for you because you’re reading a letter from your younger self. Well, here it is, the hopes and dreams of your freshman self. I hope I have accomplished all or if not some of these goals by […]

How "Like A Girl" & "Real Beauty" Deliver Business Impact | Aaker on Brands

How "Like A Girl" & "Real Beauty" Deliver Business Impact | Aaker on Brands


Prophet Thinking

Many strong brands have a vision that includes a higher purpose such as environmental stewardship, healthy eating or third-world water safety. These progra

10 Real Signs of Partnership

by Rachel Adrian @ JS Daw & Associates

Jocelyne Daw with Yeshe Smith Since I started my consulting firm over seven years ago, partnership – brokering, coaching, training... Read more »

The post 10 Real Signs of Partnership appeared first on JS Daw & Associates.

Brothers Drake #EntertainWithMEAD

by jillianbarcia @ Ohio University Strategic Social Media

Through our Social Media Campaign Proposal, the primary goal is to increase the bond between Brothers Drake Meadery and the community, as well as the consumers around them. Brothers Drake Meadery cares about the community in Columbus, and wants to give back to them the freshest mead made from locally grown ingredients. With hopes of […]

Lyft

by Magda Adamska @ BrandStruck

Category: Travel & transportation – taxi companies; Sharing Economy Owner of the brand: Lyft, Inc. Key competitors: Uber, Sidecar, myTaxi

Artykuł Lyft pochodzi z serwisu BrandStruck.

An Enlightening Interview

by kmw6105 @ Leaping in to Penn State

Many universities seek to increase diversity and cultural awareness among their student population. According to Penn State student Soufiane Hajalk, among one of these such universities pursuing these goals, Penn State utilizes education along with individual student interactions  in the hope of breaking stereotypes and increasing cultural acceptance. Soufiane Hajalk is an African American male […]

MIFF’s Emotional Trailer from Australia Wins The Best of Global Digital Marketing Awards in April

by Best Marketing @ Best Marketing

Here’s the Top 3 of April 2016:

  1. Melbourne International Film Festival’s Emotional Trailer by McCann Melbourne
  2. KFC’s How KFC Won with China’s Gamers by Mindshare
  3. Tokopedia’s Beyond the Banner by Iris Worldwide Indonesia
Read More…

Public Health England wants to make its brand ‘part of the fabric of society’

by Leonie Roderick @ Marketing Week

The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.

The post Public Health England wants to make its brand ‘part of the fabric of society’ appeared first on Marketing Week.

John Lewis puts focus on social media with 360 ad trial and new hire

by Thomas Hobbs @ Marketing Week

The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.

The post John Lewis puts focus on social media with 360 ad trial and new hire appeared first on Marketing Week.

Five Shifts Healthcare Organizations Need to Make to be More Consumer-Centric

by Jeff Gourdji @ Prophet Thinking

As most industries shift focus toward delivering meaningful consumer experiences, healthcare lags behind. Explore 5 key shifts healthcare organizations need to make to become more consumer-centric.

The post Five Shifts Healthcare Organizations Need to Make to be More Consumer-Centric appeared first on Prophet Thinking.

The State of IoT in the Home: Part 2

by Ed Terpening @ Prophet Thinking

Opportunities and challenges for brands selling IoT products for the home.

The post The State of IoT in the Home: Part 2 appeared first on Prophet Thinking.

Partnerships at the Heart of the Sustainable Development Goals

by Rachel Adrian @ JS Daw & Associates

By Rachel Adrian The 17th Sustainable Development Goal stands out as different from all the others. While the other goals... Read more »

The post Partnerships at the Heart of the Sustainable Development Goals appeared first on JS Daw & Associates.

Hello world!

by admin @ SOUNDS LIKE BRANDING™ Global Insights in music branding and communication

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Coaching As Activism

by Tad @ marketingforhippies.com

What if your coaching could be a potent, effective and inspiring form of activism? In asking this question, I am suggesting something to you that might be hard to hear: there’s a good chance that it’s currently not. Let me make my case: the coaching industry grew out of the personal growth industry and the […]

The Psychology Behind The "Like A Girl" And Nationwide Super Bowl Ads

The Psychology Behind The "Like A Girl" And Nationwide Super Bowl Ads


Popular Science

Do emotional highs and lows help sell products?

Kellogg’s

by Magda Adamska @ BrandStruck

Category: FMCG Food – cereals Owner of the brand: Kellogg Company Key competitors: Cheerios, Nestlé, Cinnamon Toast Crunch, Lucky Charms, Weetabix, Quaker

Artykuł Kellogg’s pochodzi z serwisu BrandStruck.

The Perks for Donating

by kmw6105 @ Leaping in to Penn State

This week I have read articles in the newspaper about hate crimes, terrorism, scandal, and science. So I thought it was appropriate to finish off the week by reflecting on an article about politics. Recently the news has been filled with news related to the upcoming presidential nominations. Donald Trump taking the republican nominee, and […]

Marina and Amy’s Case Study: Dove’s Campaign for Real Beauty

Marina and Amy’s Case Study: Dove’s Campaign for Real Beauty


dtc338fall2015

BACKGROUND Dove, part of the greater Unilever company, began as a beauty brand fifty years ago, in 1955. While we think of Dove as a brand that has commissioned many beauty products for women, they…

Hello world!

by admin @ SOUNDS LIKE BRANDING™ Global Insights in music branding and communication

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Mastercard

by Magda Adamska @ BrandStruck

Category: Financial services – payment solutions Owner of the brand: Mastercard Inc. Key competitors: Visa, American Express, Discover, PayPal

Artykuł Mastercard pochodzi z serwisu BrandStruck.

Why Toys “R” Us May Not Go the Way of Cabbage Patch Dolls

by Dale Buss @ brandchannel:

Toys "R" Us CEO Dave Brandon visits the chain's once-iconic Times Square flagship with a message

The post Why Toys “R” Us May Not Go the Way of Cabbage Patch Dolls appeared first on brandchannel:.

Ed Pilkington: Marketing success requires an appetite for risk

by Ed Pilkington @ Marketing Week

People have different relationships with risk, but most businesses would be better off if they freed staff from the fear of failure and encouraged experimentation.

The post Ed Pilkington: Marketing success requires an appetite for risk appeared first on Marketing Week.

Fanta

by Magda Adamska @ BrandStruck

Category: FMCG Non-alcoholic beverages – soft drinks Owner of the brand: Coca-Cola Company Key competitors: Tango, Mirinda, Sunkist, Orangina

Artykuł Fanta pochodzi z serwisu BrandStruck.

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

#KeysToColumbus

by alexandriaschell @ Ohio University Strategic Social Media

Our campaign is centered on a new Twitter account, @JoinUSColumbus, and a new hashtag, #KeystoColumbus. The overarching goal of the campaign is to increase awareness of the Certified Tourism Ambassador program in Columbus, while the more specific objective is to obtain 3,000 followers on the new Twitter account. We aim to reach 3,000 followers for […]

How Cancer Research UK is preparing for GDPR

by Sarah Vizard @ Marketing Week

In the first of a new series on how marketers are approaching the new EU data regulations, we talk to Cancer Research UK about its preparations and the opportunities around GDPR.

The post How Cancer Research UK is preparing for GDPR appeared first on Marketing Week.

Mountain Dew

by Magda Adamska @ BrandStruck

Category: FMCG Non-alcoholic beverages – soft drinks Owner of the brand: PepsiCo Key competitors: Sprite, Red Bull

Artykuł Mountain Dew pochodzi z serwisu BrandStruck.

Partnership Brokers Training – Applications Now Open!

by Rachel Adrian @ JS Daw & Associates

We are delighted to announce the Partnership Brokers Association together with JS Daw & Associates and Edmonton Chamber of Voluntary Organizations is... Read more »

The post Partnership Brokers Training – Applications Now Open! appeared first on JS Daw & Associates.

IBM

by Magda Adamska @ BrandStruck

Category: Electronics & technology – computers, software, communications equipment; Professional services – technological solutions, management consulting Owner of the brand: International Business Machines Corporation Key competitors: Google, Microsoft, Oracle, Accenture, Amazon

Artykuł IBM pochodzi z serwisu BrandStruck.

Nestlé

by Magda Adamska @ BrandStruck

Category: FMCG Food – baby food, cereals, dairy, confectionery and chocolate, desserts & ice creams; FMCG Non-alcoholic beverages – soft drinks, coffee, water Owner of the brand: Nestlé S.A. Key competitors: Kellogg’s, Danone, Cadbury, Hershey’s, Snickers, Milka, Jacobs, Tchibo, Lipton, Aquafina, Dasani, Evian

Artykuł Nestlé pochodzi z serwisu BrandStruck.

Dr Pepper

by Magda Adamska @ BrandStruck

Category: FMCG Non-alcoholic beverages – soft drinks Owner of the brand: Dr Pepper Snapple Group (North America), Coca-Cola Company (selected countries) Key competitors: Coca-Cola (North America), Pepsi

Artykuł Dr Pepper pochodzi z serwisu BrandStruck.

Why Scalability is the Key to Social Deployment

by Angela Suresh @ Sprinklr

This is part 3 in a series of articles about social deployment. Read parts one and two. Nearly 60 percent of marketers worldwide believe social media technology has an impact on their overall business success, and 37 percent consider social media to be a major revenue driver. The need for strong social media management technology is clear, […]

The post Why Scalability is the Key to Social Deployment appeared first on Sprinklr.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

Allianz

by Magda Adamska @ BrandStruck

Category: Financial services – insurance companies, asset management Owner of the brand: Allianz SE Key competitors: AXA,  Aegon, Generali, ING, Aviva

Artykuł Allianz pochodzi z serwisu BrandStruck.

An Update on Shared Value Around the World

by Rachel Adrian @ JS Daw & Associates

So far, 2017 has been a year of stability and scaling for shared value. Shared value was introduced over six... Read more »

The post An Update on Shared Value Around the World appeared first on JS Daw & Associates.

The Future of Cause Marketing

by Rachel Adrian @ JS Daw & Associates

Cause marketing has changed rapidly in recent years and these changes have the potential to impact their contribution to the... Read more »

The post The Future of Cause Marketing appeared first on JS Daw & Associates.

The Best of Global Digital Marketing in Manila, The Philippines

by Best Marketing @ Best Marketing

21st July 2016 In cooperation with Adobo Magazine  

Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

McGraw-Hill Education

by Magda Adamska @ BrandStruck

Category: Education & art – educational resources; Media & entertainment – publishers Owner of the brand: Apollo Global Management, LLC Key competitors: Pearson, Kaplan, Cengage Learning, Houghton Mifflin Harcourt

Artykuł McGraw-Hill Education pochodzi z serwisu BrandStruck.

7up

by Magda Adamska @ BrandStruck

Category: FMCG Non-alcoholic beverages – soft drinks Owner of the brand: Dr Pepper Snapple Group (US), PepsiCo (rest of the world) Key competitors: Sprite

Artykuł 7up pochodzi z serwisu BrandStruck.

Dom Pérignon

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – champagne & wine Owner of the brand: LVMH Moët Hennessy Louis Vuitton SE Key competitors: Nicolas Feuillatte, G.H. Mumm, Laurent-Perrier, Taittinger, Pommery, Piper-Heidsieck, Cristal

Artykuł Dom Pérignon pochodzi z serwisu BrandStruck.

Apple gambles on premium iPhone X but should its rivals be worried?

by Thomas Hobbs @ Marketing Week

The launch of the $999 iPhone X has been labeled a PR success, but is it really the 'biggest leap' since the original iPhone?

The post Apple gambles on premium iPhone X but should its rivals be worried? appeared first on Marketing Week.

The Best of Global Digital Marketing in Dhaka, Bangladesh

by Best Marketing @ Best Marketing

26th September 2016

Nescafé

by Magda Adamska @ BrandStruck

Category: FMCG Non-alcoholic beverages – coffee Owner of the brand: Nestlé S.A. Key competitors: Jacobs, Tchibo, Maxwell House, Folgers, Douwe Egberts, Starbucks

Artykuł Nescafé pochodzi z serwisu BrandStruck.

Nasdaq: Women in PR Facebook Live Interview with Talia Beckett-Davis

by Talia Davis @ American Women in Public Relations

Talia Beckett-Davis, Chairwoman and President of Women in PR USA, joined Deirdre Breakenridge, CEO of Pure Performance Communications, at Nasdaq in New York City to discuss the expansion of The Organization of Women in PR into the U.S. and their dedication to advancing women in the field of public relations. Four key takeaways from Talia’s interview: […]

M&M’s

by Magda Adamska @ BrandStruck

Category: FMCG Food – confectionery and chocolate, desserts & ice creams Owner of the brand: Mars, Inc. Key competitors: Reeses’s, Hershey’s, Smarties, KitKat, Cadbury

Artykuł M&M’s pochodzi z serwisu BrandStruck.

Levi’s

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; Retail – fashion stores, e-retail Owner of the brand: Levi Strauss & Co. Key competitors: Diesel, Wrangler, Pepe Jeans, Lee

Artykuł Levi’s pochodzi z serwisu BrandStruck.

Canon

by Magda Adamska @ BrandStruck

Category: Electronics & technology – cameras, office equipment, healthcare solutions Owner of the brand: Canon, Inc. Key competitors: Nikon, Sony, Konica Minolta, Olympus, Xerox, HP

Artykuł Canon pochodzi z serwisu BrandStruck.

Preparing for the General Data Protection Regulation (GDPR)

by Shane Kosch @ Prophet Thinking

General Data Protection Regulation intends to strengthen data protection and becomes enforceable across Europe on May 25, 2018. Here’s what brands need to know.

The post Preparing for the General Data Protection Regulation (GDPR) appeared first on Prophet Thinking.

5 killer stats to start your week

by Leonie Roderick @ Marketing Week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The post 5 killer stats to start your week appeared first on Marketing Week.

Marks & Spencer

by Magda Adamska @ BrandStruck

Category: Retail – grocery stores, fashion stores, e-retail; Apparel – high street apparel; Financial services – banks; Energy Owner of the brand: Marks and Spencer plc Key competitors: Waitrose, Sainsbury’s, Tesco, John Lewis, Next, Debenhams

Artykuł Marks & Spencer pochodzi z serwisu BrandStruck.

6 Practical Guidelines For Implementing Conversational AI

by Susan Etlinger @ Prophet Thinking

How organizations can create more fluid interactions between humans and machines.

The post 6 Practical Guidelines For Implementing Conversational AI appeared first on Prophet Thinking.

Channel 4

by Magda Adamska @ BrandStruck

Category: Media & entertainment – TV channels, streaming services Owner of the brand: Channel Four Television Corporation (a public corporation of the UK government) Key competitors: BBC, ITV, Sky, Netflix

Artykuł Channel 4 pochodzi z serwisu BrandStruck.

Gap

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; Retail – fashion stores, e-retail Owner of the brand: Gap Inc. Key competitors: H&M, Zara, Uniqlo, Levi’s, Benetton, Topshop, Forever 21

Artykuł Gap pochodzi z serwisu BrandStruck.

PlayStation

by Magda Adamska @ BrandStruck

Category: Electronics & technology – video game consoles; Media & entertainment – games, streaming services Owner of the brand: Sony Corporation Key competitors: Xbox, Nintendo

Artykuł PlayStation pochodzi z serwisu BrandStruck.

Goldman Sachs

by Magda Adamska @ BrandStruck

Category: Financial services – banks, asset management Owner of the brand: The Goldman Sachs Group, Inc. Key competitors: Morgan Stanley, J.P. Morgan, Merrill Lynch, Citi

Artykuł Goldman Sachs pochodzi z serwisu BrandStruck.

Dove's Campaign for Real Beauty

by noreply@blogger.com (Amber Schuler) @ English 121 Blog


Most girls and women these days are extremely concerned about how they look. Younger girls see the thin models and actresses and wish they could look just like them. Society has warped the appearance of what a young, healthy girl should look like. Thin models and actresses aren’t what Dove wants girls to be looking to for self-esteem. Dove’s campaign for “Real Beauty” was launched in 2004 and is about finding self-confidence through beauty. Most girls can easily find something about their body that they aren’t happy about, whether it be hair color, freckles, or just thinking she is ugly. The hard part is trying to convince them that they are beautiful. Luckily our generation of young girls have advocates for them.   

            An advertisement by Dove that aired in 2006 called “TrueColors” shows face shots of girls. Words come up on the screen while the face shots filter through. Some of the words are things like “hates her freckles,” thinks she’s ugly,” and “wishes she were blonde.” The song “True Colors” by Cyndi Lauper, plays while we look at the young girls who wish they looked different. This “Real Beauty” campaign ad could be successful because of its appeal to ethos, logos, and pathos.

            By showing us these girls and stating how they feel about themselves this video uses pathos in a good way. They want to make us feel for these girls and remind us that some of us might feel the same way about ourselves. This ad reaches out to young girls who feel the same way as the ones shown in the advertisement. The aesthetics of the commercial further contribute to the commercial’s pathos. By having a choir of young girls singing in the background it complements the young girls featured on this video.  The association of such adorable images of a girl with red hair and the words,  “hates her freckles” along with a girl standing in a school hallway with the words “thinks she’s ugly” produces quite a moving scenario. Also, the girls are looking straight into the camera, directly at the person who is watching the video. The camera also zooms in on most of the girls faces. This makes for an emotional connection for the viewer.

            The advertisement also uses logos. This commercial claims that if the self-esteem fund reaches out to girls who have self-esteem issues or are insecure, then those young girls will change their minds and learn to accept themselves for who they are. It is logical that Dove would  request its audience to help to change the minds of the young women of our generation. Thus Dove proposes a solution to help girls “see how beautiful she really is”.

            The commercial gives Dove a strong corporate ethos, because Dove is trying to represent itself as an ethical company that takes accountability for the image it projects to vulnerable young girls. All young girls are stunning and distinctive in their own way.

            Is this “True Colors” ad really going to help boost young girls self-esteem?  According to the article “Dove Campaign for Real Beauty Case Study,” by Melinda Bradbeck and Erin Evans, published on March 5, 2007, they believe that creating an ad with young girls and their real “problems” will pull in the audience. Even though through this ad Dove is still trying to sell a product, it doesn’t mean that these kinds of advertisements aren’t trying to show something that really does exist in our world. It’s creating a positive viewpoint for young girls, helping them see the beautiful things about them, not their flaws. Dove is trying to change the “perfect body” image for young girls. They want girls to know that they are beautiful no matter their race, body type, hair color, or ethnicity. They want young girls to be confident in themselves and see that they truly are beautiful.

Lynx

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – body care, deodorants, fragrances, hair care Owner of the brand: Unilever Key competitors: Nivea, L’Oréal, Gillette, Old Spice

Artykuł Lynx pochodzi z serwisu BrandStruck.

Maybe I Should Stop Doing PWYC

by Tad @ marketingforhippies.com

(NOTE TO READER: As you can see, this post has generated quite the commentary below and this from sharing it on social media. If it’s any reassurance, my practice of offering my daylong and weekend workshops on a PWYC basis is not under any imminent danger. I don’t intend to stop it any time soon. […]

American Express

by Magda Adamska @ BrandStruck

Category: Financial services – payment solutions Owner of the brand: American Express Company Key competitors: Visa, Mastercard, Discover, PayPal

Artykuł American Express pochodzi z serwisu BrandStruck.

A Guide for Business: Engaging with the SDGs

by Rachel Adrian @ JS Daw & Associates

By Rachel Adrian The Sustainable Development Goals are a clear call for all sectors to get involved and momentum is... Read more »

The post A Guide for Business: Engaging with the SDGs appeared first on JS Daw & Associates.

The State of IoT in the Home: Part 1

by Ed Terpening @ Prophet Thinking

How brands can be relevant to IoT device buyers.

The post The State of IoT in the Home: Part 1 appeared first on Prophet Thinking.

Xbox

by Magda Adamska @ BrandStruck

Category: Electronics & technology – video game consoles; Media & entertainment – games, streaming services Owner of the brand: Microsoft Corporation Key competitors: PlayStation, Nintendo

Artykuł Xbox pochodzi z serwisu BrandStruck.

Social Purpose Marketing for Behaviour Change

by Rachel Adrian @ JS Daw & Associates

By Rachel Adrian Recent years have seen a huge increase in companies getting involved in social purpose marketing. Rather than... Read more »

The post Social Purpose Marketing for Behaviour Change appeared first on JS Daw & Associates.

The 1000+ Small Dreams Project

by Tad @ marketingforhippies.com

A few weeks ago, I saw that my old friend and colleague Alex Baisley (pictured here) had launched a new program when I read the following words in an email from him: “Have you been wanting to horse-back ride? Scuba dive? Take a weekend road trip? Get a tattoo? Play the song you wrote in front […]

Dove's Campaign for Real Beauty Case Study | Business Case Studies

Dove's Campaign for Real Beauty Case Study | Business Case Studies


Scoop.it

In a world that is inundated with images that give women a narrow view of what the ideal body, the Dove's Campaign for Real Beauty is a refreshing change.

How marketers are stepping up to take control of media

by Thomas Hobbs @ Marketing Week

Media transparency has become a major issue, but brands including Pernod Ricard, O2 and B&Q are taking steps to ensure they have more control and a better understanding of where their spend is going.

The post How marketers are stepping up to take control of media appeared first on Marketing Week.

Smirnoff

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – vodka, gin and other spirits, alcopops Owner of the brand: Diageo Key competitors: Absolut, Khortytsa, Żubrówka, Svedka, Skyy, Grey Goose

Artykuł Smirnoff pochodzi z serwisu BrandStruck.

Dove Ads | Digital Marketing & Social Media Campaigns

Dove Ads | Digital Marketing & Social Media Campaigns


Digital Agency Network

Featuring creative Dove ads, inspiring Dove digital marketing campaigns, social media marketing campaigns, Dove commercials and hot news.

Who Dominated the Emmys Discussion on Social Media?

by Benjamin Waldron @ Sprinklr

Stephen. Stranger Things. Sean? As usual, the Emmy Awards offered its signature mix of glamour and mild controversy. Fortunately for connected viewers, the accompanying social media conversation was as binge-worthy as the night’s big winners. Using Sprinklr Social Listening, we collected data that shows who – and what – drove last night’s digital conversation about […]

The post Who Dominated the Emmys Discussion on Social Media? appeared first on Sprinklr.

Real Beauty Brings Real Results for Dove’s Marketing Campaign

Real Beauty Brings Real Results for Dove’s Marketing Campaign


Ohio University Strategic Social Media

by Lauren Coulson Reed When it comes to marketing campaigns, it’s not always about what you do, as it is how you do it. Dove’s “Real Beauty Sketches” campaign became successful by targeting women’s…

A Customer Experience Futurist on How Top Companies Get it Wrong

by Angela Suresh @ Sprinklr

This article originally appeared on The Social Influencer. I saw a post recently on Linkedin that really captured the essence of what we do here at Sprinklr and what I believe to be the most important strategic investment of the modern enterprise – Customer Experience. It turns out that this simple post came from the […]

The post A Customer Experience Futurist on How Top Companies Get it Wrong appeared first on Sprinklr.

Brand News: 10 Things You Need to Know for Thursday, September 21

by Shirley Brady @ brandchannel:

Google buys HTC's Pixel division, Nest introduces home security and more

The post Brand News: 10 Things You Need to Know for Thursday, September 21 appeared first on brandchannel:.

Ariel

by Magda Adamska @ BrandStruck

Category: FMCG Household products – laundry products Owner of the brand: Procter & Gamble Co. Key competitors: Persil, Surf, Omo

Artykuł Ariel pochodzi z serwisu BrandStruck.

Morgan Stanley

by Magda Adamska @ BrandStruck

Category: Financial services – banks, asset management Owner of the brand: Morgan Stanley Key competitors: Goldman Sachs, Merrill Lynch, J.P. Morgan, Citi

Artykuł Morgan Stanley pochodzi z serwisu BrandStruck.

Pinterest

by Magda Adamska @ BrandStruck

Category: Media & entertainment – social media; Retail – e-retail Owner of the brand: Pinterest, Inc. Key competitors: Instagram, Facebook, Google, eBay, WeHeartIt, Fancy, Piccsy

Artykuł Pinterest pochodzi z serwisu BrandStruck.

Your Website Is Your Dojo

by Tad @ marketingforhippies.com

“Your website is your dojo,” is a phrase I’ve said a number of times over the past few years to clients. If you want to get good at martial arts, you need to practice. And the dojo is where you practice. You don’t go to the dojo to win. You go to be defeated. You […]

Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel

by Sarah Vizard @ Marketing Week

Facebook’s chief operating officer suggests the growing importance of digital and mobile and the speed at which consumers can find information is causing a fundamental change in the way brands communicate.

The post Facebook’s Sheryl Sandberg: Digital is causing the collapse of the marketing funnel appeared first on Marketing Week.

A case study in integration: The Dove Campaign For Real Beauty | Marketing Magazine

A case study in integration: The Dove Campaign For Real Beauty | Marketing Magazine


Marketing Magazine

.This article is available to Members of Marketing Pro. Please sign in or register.. . . .

Twitter

by Magda Adamska @ BrandStruck

Category: Media & entertainment – social media Owner of the brand: Twitter, Inc. Key competitors: Facebook, Snapchat, Instagram, LinkedIn

Artykuł Twitter pochodzi z serwisu BrandStruck.

ITV

by Magda Adamska @ BrandStruck

Category: Media & entertainment – TV channels, streaming services Owner of the brand: ITV plc Key competitors: BBC, Channel 4, Sky, Netflix

Artykuł ITV pochodzi z serwisu BrandStruck.

Porsche

by Magda Adamska @ BrandStruck

Category: Automotive – cars, luxury cars, car accessories Owner of the brand: Volkswagen Group Key competitors: Ferrari, Lamborghini, Corvette, Jaguar

Artykuł Porsche pochodzi z serwisu BrandStruck.

Next: We won’t retaliate against Amazon, we will learn from them

by Thomas Hobbs @ Marketing Week

Despite Amazon’s own-label fashion brand Find going after its core customers, Next chief executive Lord Wolfson says he won’t slip into 'terrible analogies of war'.

The post Next: We won’t retaliate against Amazon, we will learn from them appeared first on Marketing Week.

Red Bull

by Magda Adamska @ BrandStruck

Category: FMCG Non-alcoholic beverages – sports & energy drinks; Media & entertainment – digital media Owner of the brand: Red Bull GmbH Key competitors: Monster, Rockstar, Lucozade, NOS, Burn, Mountain Dew

Artykuł Red Bull pochodzi z serwisu BrandStruck.

Heineken

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – beer & cider Owner of the brand: Heineken International Key competitors: Corona, Carlsberg, Grolsch, Stella Artois, Fosters, Budweiser, Coors, Miller

Artykuł Heineken pochodzi z serwisu BrandStruck.

HP

by Magda Adamska @ BrandStruck

Category: Electronics & technology – computers, tablets, office equipment; Professional services – technological solutions; Retail – e-retail Owner of the brand: HP Inc. Key competitors: Apple, Samsung, Microsoft, Lenovo, Xerox, Canon

Artykuł HP pochodzi z serwisu BrandStruck.

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

Robin Bonn: Don’t miss out as agencies finally toughen-up

by Robin Bonn @ Marketing Week

Smart agencies are taking responsibility; rethinking their lemming-like, pitch-for-anything behaviour. Marketers must press the reset button too, says Robin Bonn, founder of Co:definery.

The post Robin Bonn: Don’t miss out as agencies finally toughen-up appeared first on Marketing Week.

AXA

by Magda Adamska @ BrandStruck

Category: Financial services – insurance companies, asset management Owner of the brand: The AXA Group Key competitors: Allianz,  Aegon, Generali, ING, Aviva

Artykuł AXA pochodzi z serwisu BrandStruck.

Christmas is Coming – Here’s How Social Teams Can Prepare

by Benjamin Waldron @ Sprinklr

It might seem crazy to bring up Christmas (and the entire holiday season) when temperatures are still high, but this is the time when retailers begin – or at least should begin – planning for the busiest shopping season of the year. After all, the holiday season accounts for about 40% of retailers’ revenues. Marketers […]

The post Christmas is Coming – Here’s How Social Teams Can Prepare appeared first on Sprinklr.

First Year Experience

by kmw6105 @ Leaping in to Penn State

This first semester at Penn State was a great experience. I got to see the Penn State community in a whole new light, without the overwhelming presences of 40,000 other students. I was able to explore the campus, but also downtown. I met great friends during my time, and I know the lessons I learned […]

Donate Life America Campaign Pitch

by Emily Barber @ Ohio University Strategic Social Media

“You never think it will happen to you.” This mindset gives us the courage to take risks, but it can also prevent us from taking action. Organ donation is a tough subject to approach, but what if we changed that? What if audiences of Donate Life knew exactly why organ donation was important and how […]

Maltesers

by Magda Adamska @ BrandStruck

Category: FMCG Food – confectionery and chocolate, desserts & ice creams Owner of the brand: Mars, Inc. Key competitors: Reeses’s, Hershey’s, Smarties, Kit Kat, Cadbury

Artykuł Maltesers pochodzi z serwisu BrandStruck.

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?


DMN

Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale.

Marketoonist on PowerPoint pitches

by Tom Fishburne @ Marketing Week

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

The post Marketoonist on PowerPoint pitches appeared first on Marketing Week.

Uniqlo

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; Retail – fashion stores, e-retail Owner of the brand: Fast Retailing Co., Ltd Key competitors: H&M, Zara, Gap, Levi’s, Benetton, Topshop, Forever 21

Artykuł Uniqlo pochodzi z serwisu BrandStruck.

International News Today

by kmw6105 @ Leaping in to Penn State

Reading the Newspaper today, I can’t help but think “Has the world always been like this?” Have I been close off and blind to the problems in our society, to the violence the permeates the air? I use to think I was well informed, and knew what was going on in the world around me. […]

Pampers

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – baby care Owner of the brand: Procter & Gamble Co. Key competitors: Huggies, Johnson’s

Artykuł Pampers pochodzi z serwisu BrandStruck.

YouTube

by Magda Adamska @ BrandStruck

Category: Media & entertainment – digital media, social media, streaming services Owner of the brand: Alphabet, Inc. Key competitors: Daily Motion, Vimeo, Spotify, Apple, Amazon, Facebook, Instagram, Snapchat

Artykuł YouTube pochodzi z serwisu BrandStruck.

The Sleepover: 5 Questions With Guinness Storehouse’s Colette Coughlan

by Dale Buss @ brandchannel:

Guinness participates in Airbnb's Night At fan sleepover series—and is delighted at the outcome

The post The Sleepover: 5 Questions With Guinness Storehouse’s Colette Coughlan appeared first on brandchannel:.

Hello world!

by admin @ SOUNDS LIKE BRANDING™ Global Insights in music branding and communication

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

H&M

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; Retail – fashion stores, e-retail Owner of the brand: H & M Hennes & Mauritz AB Key competitors: Zara, Gap, Uniqlo, Benetton, Topshop, Forever 21

Artykuł H&M pochodzi z serwisu BrandStruck.

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

Airbnb

by Magda Adamska @ BrandStruck

Category: Travel & transportation – e-travel; Sharing economy Owner of the brand: Airbnb, Inc. Key competitors: FlipKey, HomeAway, Expedia, Couchsurfing, Booking.com, Agoda, TripAdvisor

Artykuł Airbnb pochodzi z serwisu BrandStruck.

5 NFL Teams That Lead in Social Media Engagement

by Ryan O'Leary @ Sprinklr

Football. America’s Game (as of the past few decades, at least). A religious devotion for some, a lifelong dream for others – the NFL captures the hearts and minds of audiences both Stateside and worldwide. Nielsen estimates that 111.3 million people watched Super Bowl LI on Fox in February, and many questions arise from the dramatic […]

The post 5 NFL Teams That Lead in Social Media Engagement appeared first on Sprinklr.

Bleeding Edge: Rival Meatless Burger Brands Gain Traction

by Dale Buss @ brandchannel:

Rival vegan burger brands Impossible Burger and Beyond Meat both count Bill Gates as an investor

The post Bleeding Edge: Rival Meatless Burger Brands Gain Traction appeared first on brandchannel:.

KitKat

by Magda Adamska @ BrandStruck

Category: FMCG Food – confectionery and chocolate, desserts & ice creams Owner of the brand: Nestlé S.A., The Hershey Company (US) Key competitors: Snickers, Toblerone, Cadbury, Hershey’s, Butterfinger

Artykuł KitKat pochodzi z serwisu BrandStruck.

PRWeek Interview: Why Talia Beckett Davis is Expanding Women in PR Stateside

by womeninprusa @ American Women in Public Relations

Do women working in public relations need another organization just for them? Talia Beckett Davis thinks so. She talks with Alison Kanski, Public Affairs & Health Reporter at PRWeek about what her group will offer and the challenges women face in the industry. Talia Beckett Davis, chairwoman of Women in PR Canada, has expanded the group to […]

Danone

by Magda Adamska @ BrandStruck

Category: FMCG Food – dairy; FMCG Non-alcoholic beverages – water Owner of the brand: Danone Key competitors: Nestlé, Yoplait, Chobani, Aquafina, Dasani

Artykuł Danone pochodzi z serwisu BrandStruck.

Final Pitch Presentation: Level One Bar & Arcade

by ar223612 @ Ohio University Strategic Social Media

In order to celebrate Level One Bar & Arcade’s one year anniversary, we plan on executing a multi-step social media marketing campaign throughout the three months leading up to the celebration (mid September 2016). Starting in June, we intend to slowly roll out announcements for the weekend-long celebration across existing Level One social media accounts. […]

Four Things to Do BEFORE Implementing Social Media Management Software

by Mauro Nissan @ Sprinklr

Today, 85% of retailers consider social technology to be among the most critical investments in the journey towards digital transformation. Enabling your company to use social solutions, however, is often easier said than done. Social deployment – the process of implementing social media management technologies to manage a company’s social presence and activity – is […]

The post Four Things to Do BEFORE Implementing Social Media Management Software appeared first on Sprinklr.

Procter & Gamble

by Magda Adamska @ BrandStruck

Category: FMCG Household products; FMCG Personal care & beauty Owner of the brand: Procter & Gamble Co. Key competitors: Unilever, Colgate-Palmolive, Reckitt Benckiser Group

Artykuł Procter & Gamble pochodzi z serwisu BrandStruck.

Content Marketing Can Be a Good Influence

Content Marketing Can Be a Good Influence


The Content Standard by Skyword

Let's use content marketing not just to talk about doing good but to actually do something good.

Emirates Airline

by Magda Adamska @ BrandStruck

Category: Travel & transportation – airlines Owner of the brand: The Emirates Group (owned by the government of Dubai) Key competitors: Etihad Airways, Qatar Airways, Delta Air Lines, United Airlines, American Airlines, British Airways

Artykuł Emirates Airline pochodzi z serwisu BrandStruck.

Guest Post: How to Teach a Rockin’ Intro Class That Isn’t a Scripted, Sales-y, Cheesy, Waste-of-Time Webinar

by Susan Kendal @ marketingforhippies.com

By Julie Wolk Oops, you caught me . . .  I’m a webinar voyeur. I love watching what other business coaches are doing . . .  both to learn what to do and, of course, what NOT to do (and then write lengthy blog posts about it). So I saw an ad this morning on Facebook […]

Accenture

by Magda Adamska @ BrandStruck

Category: Professional services – technological solutions, management consulting Owner of the brand: Accenture PLC Key competitors: McKinsey, Deloitte, BCG, Bain, IBM, Capgemini

Artykuł Accenture pochodzi z serwisu BrandStruck.

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

When the News Sounds More like Fantasy than Reality

by kmw6105 @ Leaping in to Penn State

I love books, and I find that sometimes the stories they tell are more interesting than reality. On rare occasions, the world gets a little more interesting and plots in books look more like real life. That’s what I found in today’s newspaper. A story about a large hedge fund company that sounds like it […]

Spotting the Next Market Transition – My Decision to Join the Sprinklr Board

by John Chambers @ Sprinklr

Early in my career, I had a meeting with Jack Welch, former chairman and CEO of General Electric. I asked him what it took to make a good business a great one? He said: “a near-death experience.” It’s a simple piece of advice that has molded my view of the world and business, including my […]

The post Spotting the Next Market Transition – My Decision to Join the Sprinklr Board appeared first on Sprinklr.

Ballantine’s

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – whisky, whiskey & bourbon Owner of the brand: Pernod Ricard Key competitors: Johnnie Walker, Jack Daniel’s, Jim Beam, Jameson, Grant’s

Artykuł Ballantine’s pochodzi z serwisu BrandStruck.

As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster

by Dale Buss @ brandchannel:

DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome

The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.

The Best of Global Digital Marketing in Mumbai, India

by Best Marketing @ Best Marketing

18th October 2016

Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls

by Sarah Vizard @ Marketing Week

The social network is introducing new eligibility standards for publishers and creators that will lay out more clearly the type of content that can be monetised.

The post Facebook responds to growing ‘uneasiness’ over brand safety with new ad controls appeared first on Marketing Week.

Glenn Avenue Soap Company Campaign Proposal

by Kelsey Miller @ Ohio University Strategic Social Media

Our ultimate goal for Glenn Avenue Soap Company is to increase social media following by incorporating our client more into the local community of Columbus and increasing brand loyalty and recognition. We developed three different tactics that incorporate this goal and help accomplish it. Each tactic brings our brand into the community, encourages following, and […]

The Best of Global Digital Marketing in Colombo, Sri Lanka

by Best Marketing @ Best Marketing

October 2016 In cooperation with Sri Lanka Institute of Marketing (SLIM) More information coming soon!

Coca-Cola Renew: “We Are Coca-Cola—And So Much More”

by Dale Buss @ brandchannel:

#CocaColaRenew US corporate branding campaign celebrates its brands and people

The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.

Stereotypical TV ads ‘causing resentment’ among consumers

by Leonie Roderick @ Marketing Week

TV advertising still relies too heavily on outdated stereotypes, new research suggests.

The post Stereotypical TV ads ‘causing resentment’ among consumers appeared first on Marketing Week.

Axe

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – body care, deodorants, fragrances, hair care Owner of the brand: Unilever Key competitors: Nivea, L’Oréal, Gillette, Old Spice

Artykuł Axe pochodzi z serwisu BrandStruck.

Hack your commute: Don’t buy into brain training

by Michael Barnett @ Marketing Week

Marketing Week’s ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.

The post Hack your commute: Don’t buy into brain training appeared first on Marketing Week.

Puma

by Magda Adamska @ BrandStruck

Category: Apparel – sportswear Owner of the brand: Kering Key competitors: Nike, Adidas, Reebok, Under Armour

Artykuł Puma pochodzi z serwisu BrandStruck.

Shell

by Magda Adamska @ BrandStruck

Category: Energy  Owner of the brand: Royal Dutch Shell plc Key competitors: ExxonMobil, BP, Chevron, Total

Artykuł Shell pochodzi z serwisu BrandStruck.

National Geographic

by Magda Adamska @ BrandStruck

Category: Media & entertainment – TV channels, magazines; Non-profit organisations; Kids products – publishing & media; Education & art – educational resources; Travel & transportation – tour operators; Retail – e-retail Owner of the brand: National Geographic Partners LLC (a joint venture between 21st Century Fox – 73% and the National Geographic Society – 27%) Key competitors: […]

Artykuł National Geographic pochodzi z serwisu BrandStruck.

Diesel

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: OTB Group Key competitors: Levi’s, Wrangler, Pepe Jeans, Lee

Artykuł Diesel pochodzi z serwisu BrandStruck.

What is News Today?

by kmw6105 @ Leaping in to Penn State

Every day something new happens in the world, which grabs the headlines, and audiences focus. These stories show up on the front page of the newspaper, as they will get the most interest. But when you turn the page newspaper, different stories appear; however, these stories have been deemed less important than those on the […]

Facebook, Uber, Evans Cycles: Everything that matters this morning

by Marketing Week Reporters @ Marketing Week

Our round-up of all the marketing news this morning.

The post Facebook, Uber, Evans Cycles: Everything that matters this morning appeared first on Marketing Week.

Greenpeace

by Magda Adamska @ BrandStruck

Category: Non-profit organisations Owner of the brand: Greenpeace Key competitors: WWF, Sierra Club, Friends of the Earth, Natural Resources Defense Council, The Nature Conservancy

Artykuł Greenpeace pochodzi z serwisu BrandStruck.

How university partnerships are helping brands attract the best talent

by Charlotte Rogers @ Marketing Week

Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.

The post How university partnerships are helping brands attract the best talent appeared first on Marketing Week.

Zara

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; Retail – fashion stores, e-retail Owner of the brand: Inditex Key competitors: H&M, Gap, Uniqlo, Topshop, Forever 21, Benetton

Artykuł Zara pochodzi z serwisu BrandStruck.

Corona, Innocent and AEG on what it takes to launch a music festival

by Thomas Hobbs @ Marketing Week

As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.

The post Corona, Innocent and AEG on what it takes to launch a music festival appeared first on Marketing Week.

Women in PR USA Announces Launch of New York City Chapter

by womeninprusa @ American Women in Public Relations

Launch Event to be held June 9, 2017 following Global PR Summit New York The Organization of American Women in Public Relations (Women in PR USA) is pleased to announce the New York City Chapter launch celebration will be held on June 9, 2017 at Novotel Times Square, following Global PR Summit New York by P World. […]

Budweiser

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – beer & cider Owner of the brand: Anheuser-Busch InBev Key competitors: Heineken, Coors, Miller, Carlsberg, Grolsch, Stella Artois, Fosters

Artykuł Budweiser pochodzi z serwisu BrandStruck.

Uber brand takes another hit as it loses London licence

by Sarah Vizard @ Marketing Week

Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.

The post Uber brand takes another hit as it loses London licence appeared first on Marketing Week.

Sky

by Magda Adamska @ BrandStruck

Category: Media & entertainment – TV & Internet providers, TV channels, streaming services; Telecommunications Owner of the brand: Sky plc Key competitors: Virgin Media, BT, BBC, Channel 4, Netflix

Artykuł Sky pochodzi z serwisu BrandStruck.

Dove asks consumers to ‘Choose Beautiful’ with new global film-focused campaign  - Marketing Week

Dove asks consumers to ‘Choose Beautiful’ with new global film-focused campaign - Marketing Week


Marketing Week

Unilever is looking to replicate the viral success of its previous Dove campaigns with “Choose Beautiful”, the latest film-focused effort for the brand to change how women see themselves and challenge perceptions of beauty.

Tumblr

by Magda Adamska @ BrandStruck

Category: Media & entertainment – social media Owner of the brand: Yahoo Inc. Key competitors: Instagram, Snapchat, Pinterest, Medium

Artykuł Tumblr pochodzi z serwisu BrandStruck.

Crocs at 15: The Brand That Refuses to Die

by Abe Sauer @ brandchannel:

Mario Batali may be kicking off his orange Crocs, but they're still big—from the runway to kids' feet

The post Crocs at 15: The Brand That Refuses to Die appeared first on brandchannel:.

5 Key Benefits of Higher Purpose Programs

by David Aaker @ Prophet Thinking

Consumers and employees are seeing the importance of social & environmental higher purpose programs. Here are 5 benefits of having one.

The post 5 Key Benefits of Higher Purpose Programs appeared first on Prophet Thinking.

If You Are Not Working on Customer Experience, You’re Working on the Wrong Thing

by Peter Dixon @ Prophet Thinking

Consumer expectations are constantly being reset, and with digital technologies and […]

The post If You Are Not Working on Customer Experience, You’re Working on the Wrong Thing appeared first on Prophet Thinking.

How to Develop a Successful Business Growth Strategy

by Felicia Rosenzweig @ Prophet Thinking

Through market penetration and expansion, organizations can develop a business growth strategy that works in the long-term. Here’s how.

The post How to Develop a Successful Business Growth Strategy appeared first on Prophet Thinking.

Snapchat

by Magda Adamska @ BrandStruck

Category: Media & entertainment – social media Owner of the brand: Snap, Inc. Key competitors: Facebook, Instagram, Twitter

Artykuł Snapchat pochodzi z serwisu BrandStruck.

Johnson’s

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – baby care Owner of the brand: Johnson & Johnson Key competitors: Pampers, Huggies

Artykuł Johnson’s pochodzi z serwisu BrandStruck.

Point of View Marketing: Informed Consent

by Tad @ marketingforhippies.com

I just spoke at the annual Natural Health Practitioners of Canada Conference in Edmonton as one of their opening day keynotes about marketing. After my talk, I moved to the back of the room to organize a few things while the next speaker went up to speak about the ethical issue of ‘consent’ in the world of […]

Jim Beam

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – whisky, whiskey & bourbon, alcopops Owner of the brand: Beam Suntory Key competitors: Jack Daniel’s, Johnnie Walker, Chivas Regal, Ballantine’s, Jameson, Grant’s

Artykuł Jim Beam pochodzi z serwisu BrandStruck.

Hello world!

by admin @ SOUNDS LIKE BRANDING™ Global Insights in music branding and communication

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

by Mark Ritson @ Marketing Week

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

Converse

by Magda Adamska @ BrandStruck

Category: Apparel – sportswear Owner of the brand: Nike, Inc. Key competitors: Vans, Adidas, Reebok, Under Armour, Puma

Artykuł Converse pochodzi z serwisu BrandStruck.

Mark Ritson: Google’s lack of transparency should have us all worried

by Mark Ritson @ Marketing Week

Google's corporate mission that suggests openness and transparency is at direct odds with its actions.

The post Mark Ritson: Google’s lack of transparency should have us all worried appeared first on Marketing Week.

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates


JS Daw & Associates

By Isobel Chiang They say necessity is the mother of invention (humans required a more efficient mode of locomotion, so... Read more »

Amazon reveals how it thinks about advertising

by Sarah Vizard @ Marketing Week

The retail giant is rapidly building out its ad business but says marketers should think of it as a way to add value to the customer, not just as a sales tool.

The post Amazon reveals how it thinks about advertising appeared first on Marketing Week.

Rag-O-Rama and The Salvation Army join together for Spring Cleaning

by reagancanaday @ Ohio University Strategic Social Media

According to Brand Bastion Incorporated, the role of social media in retail marketing has massively increased over the last 10 years. In an article, they found that social media drives more retail traffic than any other channel while building and maintaining brand reputation, while acquiring and maintaining consumers (Brand Bastion, 2014). Based on this information, […]

Holding women back in PR limits agencies’ effectiveness, creativity

by womeninprusa @ American Women in Public Relations

The gender gap is affecting the public relations industry. The MSLGGroup—the world’s fifth-largest public relations agency—agreed to a $2.9 million settlement in a lawsuit in which more than 100 staffers alleged that the company had practiced gender discrimination. Though the agency did not admit to wrongdoing, employees claimed that women were paid and promoted less […]

Lloyds

by Magda Adamska @ BrandStruck

Category: Financial services – banks, asset management Owner of the brand: Lloyds Banking Group plc Key competitors: HSBC, Barclays, Royal Bank of Scotland, Santander

Artykuł Lloyds pochodzi z serwisu BrandStruck.

Dove Campaign For Real Beauty Case Study

Dove Campaign For Real Beauty Case Study


calameo.com

Dove Campaign for Real Beauty 1 Dove Campaign for Real Beauty Rachael Barnes, Lanier Daniel, Madison Lathum, Katie Peters PRCM 2500

Miu Miu

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Prada SpA Group Key competitors: Louis Vuitton, Gucci, Hermès, Ralph Lauren

Artykuł Miu Miu pochodzi z serwisu BrandStruck.

Roberto Cavalli

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Clessidra SGR S.p.A. (90%) and Roberto Cavalli (10%) Key competitors: Gucci, Valentino, Versace, Prada, Armani, Dolce & Gabbana

Artykuł Roberto Cavalli pochodzi z serwisu BrandStruck.

Almost three in four global marketers still unaware of full GDPR implications

by Sarah Vizard @ Marketing Week

The new European data laws are set to come into effect in just nine months time but one in four marketers are still only in the planning stage of ensuring compliance.

The post Almost three in four global marketers still unaware of full GDPR implications appeared first on Marketing Week.

Spotify

by Magda Adamska @ BrandStruck

Category: Media & entertainment – streaming services Owner of the brand: Spotify Technology S.A. Key competitors: Tidal, Deezer, Pandora, Apple Music, Amazon Music, Google Play Music, YouTube

Artykuł Spotify pochodzi z serwisu BrandStruck.

New Directors Join Women in PR USA Advisory Council

by womeninprusa @ American Women in Public Relations

New National Organization American Women in Public Relations (Women in PR USA™) Announces 2017 Board of Advisors The Organization of American Women in Public Relations (Women in PR USA™), the group that was developed to connect women leaders in public relations across North America, is pleased to announce the addition of 9 new members to […]

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

Intel

by Magda Adamska @ BrandStruck

Category: Electronics & technology – semiconductors, computer hardware Owner of the brand: Intel Corporation Key competitors: IBM, Samsung, AMD, Texas Instruments, Nvidia

Artykuł Intel pochodzi z serwisu BrandStruck.

Snickers

by Magda Adamska @ BrandStruck

Category: FMCG Food – confectionery and chocolate, desserts & ice creams Owner of the brand: Mars, Inc. Key competitors: KitKat, Toblerone, Cadbury, Hershey’s, Butterfinger

Artykuł Snickers pochodzi z serwisu BrandStruck.

Marketing Case Study: Dove's Campaign for Real Beauty

Marketing Case Study: Dove's Campaign for Real Beauty


HubPages

A marketing analysis of Dove's Campaign for Real Beauty, launched in 2004.

Thomas Barta: Marketers must stop being digitally naïve

by Thomas Barta @ Marketing Week

The label 'digital' makes marketers throw all leadership rules overboard. They shouldn’t.

The post Thomas Barta: Marketers must stop being digitally naïve appeared first on Marketing Week.

Two Unfailable Rules to Follow When Setting Up Social Technology

by Angela Suresh @ Sprinklr

This is part 2 in a series of articles about social deployment. Read part 1 here.  Social media management software used to be a priority for only the most forward thinking companies. Today, it’s an essential component of digital transformation. Spending on this sort of technology is projected to surpass $1 trillion this year, and […]

The post Two Unfailable Rules to Follow When Setting Up Social Technology appeared first on Sprinklr.

Getting some Perspective

by kmw6105 @ Leaping in to Penn State

It is human nature to think we are the biggest, and most important thing in the Universe. How wrong we are… We are just a minuscule part of a larger solar system, in our local group, in the known universe. It is easy to forget how small we actually are, and how short our lives […]

How Brands Can Approach Live Streaming

by Angela Suresh @ Sprinklr

We’re all live broadcasters now. With the advent of Twitter’s Periscope, Instagram Stories and Facebook Live, everyone has the ability to live stream what they’re doing – inane or otherwise – and beam it across their social networks. It’s a game changer for social users, and, as is often the case, it’s becoming a game […]

The post How Brands Can Approach Live Streaming appeared first on Sprinklr.

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time

How Dove's 'Real Beauty Sketches' Became The Most Viral Video Ad Of All Time


Business Insider

Details on the media plan behind it.

Heinz

by Magda Adamska @ BrandStruck

Category: FMCG Food – Soups, sauces & seasonings, baby food Owner of the brand: The Kraft Heinz Company Key competitors: Hunt’s, Campbell’s, Hellmann’s, Knorr

Artykuł Heinz pochodzi z serwisu BrandStruck.

Cincinnati Beer Run Proposal

by morganlundquist @ Ohio University Strategic Social Media

By Morgan Lundquist, Nick Stirsman and Cody Ferguson The Cincinnati Beer Run is a 2.5-mile long event that is not your traditional 5K. This event incorporates fitness, beer and most importantly fun. With it being such a unique event, this is what appeals to so many people when incorporating the words “fitness” and “beer” in […]

The Best of Global Digital Marketing in Warsaw, Poland

by Best Marketing @ Best Marketing

26th April 2016 In cooperation with NoNoobs.pl

Starbucks

by Magda Adamska @ BrandStruck

Category: Restaurants – coffee shops; FMCG Non-alcoholic beverages – coffee Owner of the brand: Starbucks Corporation Key competitors: McDonald’s, Dunkin’ Donuts, Costa Coffee, Tim Hortons

Artykuł Starbucks pochodzi z serwisu BrandStruck.

Four Steps to Building a Strong Partnership Culture

by Rachel Adrian @ JS Daw & Associates

By Jocelyne Daw “Culture eats strategy for breakfast” is management guru, Peter Drucker’s most famous quote.  Nowhere is this truer... Read more »

The post Four Steps to Building a Strong Partnership Culture appeared first on JS Daw & Associates.

#FindTheTruck #FindAFriend Campaign Proposal

by jasmineskyegrillmeier @ Ohio University Strategic Social Media

By Jasmine Grillmeier, Liz Sanz, Shyann Williams The Boutique Truck is Columbus, Ohio’s first mobile fashion truck specializing in trendy and cute clothing. The truck travels around different areas of Columbus and the surrounding Ohio areas to set up shop and host parties. They have a decent social media presence currently, but their presence could […]

Visa

by Magda Adamska @ BrandStruck

Category: Financial services – payment solutions Owner of the brand: Visa Inc. Key competitors: American Express, Mastercard, Discover, PayPal

Artykuł Visa pochodzi z serwisu BrandStruck.

Hello world!

by admin @ SOUNDS LIKE BRANDING™ Global Insights in music branding and communication

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Point of View Marketing: Five Case Studies

by Tad @ marketingforhippies.com

As I get ready for my next Point of View Lab, I’ve been reflecting on some recent examples I’ve been uncovering with clients. Over the past few months, I’ve been working with a lot of people around their point of view and I keep being amazed at the power that this has in our marketing. Whereas […]

Climbing Mount Nittany

by kmw6105 @ Leaping in to Penn State

I’m not the most athletic person, but that does not mean that I don’t like attempting athletic things. I do not mean playing a sport or swimming. I mean, hiking, sorry no …. climbing Mount Nittany. I have been hiking and rock climbing before when I visited Arizona and Nevada. However, the difference with climbing […]

Burberry

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel, FMCG Personal care & beauty – fragrances, make-up; Retail – fashion stores, e-retail Owner of the brand: Burberry Group plc Key competitors: Louis Vuitton, Hermès, Gucci, Prada, Ralph Lauren

Artykuł Burberry pochodzi z serwisu BrandStruck.

Santander

by Magda Adamska @ BrandStruck

Category: Financial services – banks, asset management Owner of the brand: Santander Group Key competitors: HSBC, Citi, Wells Fargo, Barclays

Artykuł Santander pochodzi z serwisu BrandStruck.

Oracle

by Magda Adamska @ BrandStruck

Category: Electronics & technology – software, communications equipment; Professional services – technological solutions Owner of the brand: Oracle Corporation Key competitors: IBM, Microsoft, SAP, Amazon, Google, Salesforce,

Artykuł Oracle pochodzi z serwisu BrandStruck.

Disney shifts focus to put digital content at the heart of its brand partnerships

by Leonie Roderick @ Marketing Week

Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.

The post Disney shifts focus to put digital content at the heart of its brand partnerships appeared first on Marketing Week.

Hello world!

by admin @ SOUNDS LIKE BRANDING™ Global Insights in music branding and communication

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Brand News: 10 Things You Need to Know for Friday, September 22

by Shirley Brady @ brandchannel:

Aldi goes contactless, Tencent targets US brands, Facebook mea culpa and more

The post Brand News: 10 Things You Need to Know for Friday, September 22 appeared first on brandchannel:.

Branding “Real” Social Change in Dove's Campaign for Real Beauty (PDF Download Available)

Branding “Real” Social Change in Dove's Campaign for Real Beauty (PDF Download Available)


ResearchGate

Official Full-Text Paper (PDF): Branding “Real” Social Change in Dove's Campaign for Real Beauty

Google’s Digital Garage: Turning Small Businesses Into Online Giants

by Sheila Shayon @ brandchannel:

Helping small businesses become digital ninjas, Google Europe sees success with its Digital Garage platform

The post Google’s Digital Garage: Turning Small Businesses Into Online Giants appeared first on brandchannel:.

The Art of Raising Your Fees

by Tad @ marketingforhippies.com

Money. Abstractly it seems like a good thing to have. But talk to most conscious entrepreneur types about doing one of the central things that will open the door to more of it appearing in their lives? Stunned silence and utter emotional shut down. Money is fraught for everyone in this culture. We’ve all done […]

2017 New Year’s Resolutions: Your PR Career Action Plan

by Talia Davis @ American Women in Public Relations

Many of us will plan to accomplish a whole list of things in 2017. My list is usually the typical – go to the gym, eat healthier, save money, etc. But, this year I pledge to follow a career action plan and finally get some long term goals checked off my list. Use our 5 […]

LinkedIn

by Magda Adamska @ BrandStruck

Category: Media & entertainment – social media Owner of the brand: Microsoft Corporation Key competitors: Viadeo, Facebook, Google, Twitter, Medium

Artykuł LinkedIn pochodzi z serwisu BrandStruck.

When To Ask For Help

by Tad @ marketingforhippies.com

“I think I’ll try to handle this and figure it out on my own.” Well, hey . . . Amen. This is how I’ve done most of my business. I’ve bootstrapped it and, for the most part, not spent money I couldn’t afford to spend. Sure. If you can figure your business out on your […]

Aviva

by Magda Adamska @ BrandStruck

Category: Financial services – insurance companies, asset management Owner of the brand: Aviva plc Key competitors: Axa, Allianz, Aegon, Generali, ING

Artykuł Aviva pochodzi z serwisu BrandStruck.

Moët & Chandon

by Magda Adamska @ BrandStruck

Category: FMCG Alcoholic beverages – champagne & wine Owner of the brand: LVMH Moët Hennessy Louis Vuitton SE Key competitors: Nicolas Feuillatte, G.H. Mumm, Laurent-Perrier, Taittinger, Pommery, Piper-Heidsieck, Cristal

Artykuł Moët & Chandon pochodzi z serwisu BrandStruck.

Audi

by Magda Adamska @ BrandStruck

Category: Automotive – cars, luxury cars, car accessories Owner of the brand: Volkswagen Group Key competitors: Mercedes-Benz, BMW

Artykuł Audi pochodzi z serwisu BrandStruck.

Always

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – feminine care Owner of the brand: Procter & Gamble Co. Key competitors: Carefree, Bodyform, Kotex, o.b., Stayfree

Artykuł Always pochodzi z serwisu BrandStruck.

#UniqueIsYou – Mukha Spa

by ciarasebecke @ Ohio University Strategic Social Media

Mukha Cosmetics is a fast growing makeup company whose goal is to increase recognition of their unique custom cosmetics line. We want to raise our brand awareness by 20% by the end of August 2016. Our main priorities are to offer superior quality products and deliver excellent customer satisfaction. To keep up with our competitors, […]

Experts Weigh in on the Future of Business Giving

by Rachel Adrian @ JS Daw & Associates

By Joe Waters, Selfish Giving Business giving is changing and nothing reflects this more than how they interact with charity.... Read more »

The post Experts Weigh in on the Future of Business Giving appeared first on JS Daw & Associates.

Netflix

by Magda Adamska @ BrandStruck

Category: Media & entertainment – streaming services Owner of the brand: Netflix, Inc. Key competitors: Hulu, Amazon Prime, HBO

Artykuł Netflix pochodzi z serwisu BrandStruck.

How Unilever is Translating the Dove Real Beauty Campaign for China

How Unilever is Translating the Dove Real Beauty Campaign for China


brandchannel:

If I only have an A-cup breast, will you still love me? So asks a new Dove campaign in China. On the read more:

Social Media Impact and Insights from Dove's Real Beauty Sketches

Social Media Impact and Insights from Dove's Real Beauty Sketches


Sprinklr

Exploring the social media impact and benefit to Dove's brand created by the Real Beauty Sketches Video.

The Best of Global Digital Marketing in Kuala Lumpur, Malaysia

by Best Marketing @ Best Marketing

19th July 2016 In cooperation with Adoi Magazine More information coming soon!

Instagram

by Magda Adamska @ BrandStruck

Category: Media & entertainment – social media Owner of the brand: Facebook, Inc. Key competitors: Snapchat, Pinterest, Twitter, Hipstamatic, Prisma

Artykuł Instagram pochodzi z serwisu BrandStruck.

Apple, Nike, BT Sport: The top 10 YouTube ads in August

by Leonie Roderick @ Marketing Week

The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.

The post Apple, Nike, BT Sport: The top 10 YouTube ads in August appeared first on Marketing Week.

Marc Pritchard: 2017 is the year the bloom came off the rose for digital media

by Sarah Vizard @ Marketing Week

Procter & Gamble's marketing boss says this year has been a big wake-up call for the industry, but believes once the work on transparency is done digital can enter its next phase of mass one-on-one marketing.

The post Marc Pritchard: 2017 is the year the bloom came off the rose for digital media appeared first on Marketing Week.

CanOWater on its hopes to take canned water mainstream

by Leonie Roderick @ Marketing Week

The water brand is hoping to solve the world’s plastic problem by 'building a cult of people' who will encourage others to switch from bottles to aluminium cans.

The post CanOWater on its hopes to take canned water mainstream appeared first on Marketing Week.

British Airways

by Magda Adamska @ BrandStruck

Category: Travel & transportation – airlines Owner of the brand: International Airline Group, S.A. Key competitors: Lufthansa, KLM, Air France, Virgin, Emirates Airline, Delta Air Lines, American Airlines, United Airlines

Artykuł British Airways pochodzi z serwisu BrandStruck.

Dove Purely Pampering Body Cream with Shea Butter & Warm Vanilla (300ml)
$8.16
Dove Antiperspirant Spray Deodorant For Women 150 ml ( Pack of 10 ) + Our Travel Size Perfume
$32.99
Dove Antiperspirant Deodorant Silk Dry, 48 Hr., 150 ML (Pack of 6)
$16.49
Dove Body Wash, Deep Moisture Pump, 34 Ounce, (Pack of 2)
$26.59
Dove Silky Nourishment Body Cream 10.1 oz
$7.10
Dove Purely Pampering Body Wash, Pistachio Cream with Magnolia, 16.9 Ounce / 500 Ml (Pack of 3)
$17.48
Improved Formulation Go Fresh Dove Anti-Perspirant Deodorant Spray Grapefruit & lemongrass Scent (6 Can)
$16.50
Dove Men + Care Face Lotion Hydrate + 1.69 OZ - Buy Packs and SAVE (Pack of 3)
$19.50
Dove Purely Pampering Body Wash, Shea Butter with Warm Vanilla, 16.9 Ounce / 500 Ml (Pack of 3)
$12.99
Dove Men + Care Clean Comfort Spray Deodorant & Anti-Perspirant 150ML / 5.07 Oz,(6 Pack)
$16.10
Dove Invisible Solid Deodorant, Original Clean - 2.6 oz - 3 pk
$9.55
3 Pk. Dove Gentle Exfoliating Body Wash with Nutrium Moisture 16.9 Oz
$14.99
Dove go fresh Revive Antiperspirant/Deodorant, Pack of 4, 2.6 Oz each
$15.93
Dove Advanced Care Invisible Solid Antiperspirant deodorant 4ct(2.6oz x 4)
$11.74
Dove Men+Care Elements Antiperspirant Stick, Minerals + Sage 2.7 oz, 4 Count
$17.88
Dove Original Anti-Perspirant Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$15.99
Dove Go Fresh Anti-Perspirant Deodorant Spray 150ml Grapefruit & lemongrass Scent (1 Can)
$5.76
Dove Daily Moisture Shampoo and Conditioner 12oz Combo SET **Package May Vary**
$13.48
Dove Go Fresh Cool Moisture Fresh Touch Body Wash Cucumber and Green Tea 16.9 Oz / 500 Ml (Pack of 3)
$14.28
Dove Anti-Perspirant Deodorant, Sensitive Skin 2.60 oz
$7.99
Dove Men Plus Care Body Wash, Deep Clean, 13.5 Ounce (Pack of 3)
$22.33
Dove Beauty Cream Bar Soap, Go Fresh Revive, 100 G / 3.5 Oz Bars (Pack of 12)
$14.65
Dove Men+Care Deodorant Stick Clean Comfort 3 oz(Pack of 3)
$23.22
Dove Go Fresh Pomegranate & Lemon Verbena Deodorant Spray 150 ml / 5 oz (6-Pack)
$18.06
Dove Go Fresh Body Wash, Revitalize, Mandarin & Tiare Flower Scent, 16.9 Ounce / 500 Ml (Pack of 3)
$15.98
Dove Weightless Moisturizers Smooth and Soft Anti-Frizz Cream, 4 Ounce (113g)
$3.99
Dove Clinical Protection Antiperspirant Deodorant, Original Clean, 1.7 Oz (Pack of 3)
$21.98
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 Ounce, (Pack of 2)
$14.49
6 Pack Dove Cotton Dry Anti-Perspirant Deodorant Spray 48 Hour Protection 150 Ml
$17.06
Dove Go Fresh Restore Beauty Bars, Blue Fig and Orange Blossom Scent, 4.75 Oz (Pack of 12)
$18.40
Dove Invs Sold Pwd Size 2.6z Dove Powder Invisible Solid Antiperspirant Deodorant
$10.46
Dove Men + Care Antiperspirant & Deodorant, Cool Silver 2.70 oz (Pack of 4)
$14.99
Dove Advanced Care Antiperspirant, Clear Finish 2.6 oz, 4 Count
$19.52
Dove Ultimate go fresh Cool Essentials Anti-perspirant/Deodorant, 2.6 Ounce (Pack of 4)
$19.99
Dove Advanced Care Anti-Perspirant Deodorant, Revive 2.6 Oz (Pack of 3)
$16.48
DVO2979401 - Moisturizing Gentle Hand Cleaner
$122.28
Dove Original Spray Deodorant Anti Perspirant 150 Ml 5.07oz (Pack of 3)
$11.00
Dove Men+Care Antiperspirant Deodorant, Sensitive Shield, 2.7 Ounce (Pack of 4)
Dove Hair Therapy Daily Moisture Conditioner, 40 Fl Oz
$14.99
Dove Go Fresh Beauty Bar Soap, Cool Moisture, 6 Count
$10.59
Dove Go Fresh Cucumber & Green Tea Deodorant 48h Spray 150 ml / 5 fl oz (6-Pack)
$16.49
Dove go fresh Beauty Bar, Cucumber and Green Tea 4 oz, 6 Bar
Dove Deodorant 2.6 Ounce Adv Care Anti-Perspirant Sensitive (76ml) (3 Pack)
$12.46
DOVE Winter Care Nourishing Body Wash 24-Ounce - 3-Pack
$23.99
Dove Invisible Dry Anti White Marks Antiperspirant Deodorant, 150 Ml / 5 Oz (Pack of 6)
$17.50
Dove Winter Care Beauty Bars - 14/4oz
$28.95
Dove Men + Care Dry Spray Antiperspirant, Clean Comfort (Pack of 4)
$15.83
Dove® Beauty Bath Shower Gel Indulging Cream 16.9 Oz / 500 Ml
$7.77
Dove Men + Care Body + Face Bars Aqua Impact - 6 ct
$12.82
Dove Go Fresh Cool Moisture Body Wash, Cucumber and Green Tea Pump 34 Ounce (Pack of 2)
3 Dove Nourishing and Restore Body Wash 500ml/19.9oz (3X 500ml/16.9oz, Purely pampering-Almond cream with hibiscus)
$17.99
Dove Advanced Care Deodorants, Cool Essentials (2.6 oz., 3 pk.)
$16.87
Dove Nutritive Solutions Daily Moisture, Shampoo and Conditioner Duo Set, 40 Ounce Pump Bottles
$24.90
Dove Men + Care Body & Face Wash, Sensitive Shield 13.50 oz (Pack of 3)
$20.70
Dove Go Fresh Revive Anti-Perspirant Deodorant Stick for Unisex, 2.6 Ounce
$6.69
Dove Men + Care Extra Fresh Non-irritant Antiperspiration 5 Pack
$24.99
Dove Invisible Dry Anti White Marks Anti-Perspirant Deoderant
$5.12
(Duo Set) Dove Damage Therapy Intensive Repair, Shampoo & Conditioner, 12 Oz. bottles
$13.19
Dove Men+Care Body and Face Wash, Clean Comfort 18 oz
Dove Damage Therapy Daily Moisture Shampoo, 2.8 Pound
$14.99
Dove Men Care Non-Irritant Antiperspirant Deodorant, Extra Fresh - 2.7 Ounce (5 in Pack)
$22.47
Dove Nutritive Therapy, Nourishing Oil Care, DUO Set Shampoo + Conditioner, 12 Ounce, 1 Each
$12.98
Dove Men+Care Post Shave Balm, Hydrate+ 3.4 oz (Pack of 2)
$12.65
Dove Beauty Bar, Pink 4 oz, 14 Bar
$17.99
Dove Original Beauty Cream Bar White Soap 100 G / 3.5 Oz Bars (Pack of 12) by Dove
$16.99
Dove Shave Gel Sensitive 7 oz. (Pack of 3)
$17.26
Dove Cotton Soft Anti-Perspirant Deodorant Spray Dry 48 Hour Protection (Pack of 6) 150 Ml by Dove
$20.98
Dove Clinical Protection Anti-Perspirant Deodorant Solid, Revive 1.70 oz(Pack of 2)
$13.48
Dove Shampoo, Dryness & Itch Relief 12 oz
$5.59
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
Dove Purely Pampering Body Wash, Coconut Milk (24 fl. oz., 3 pk.)
$24.09
Dove go sleeveless Antiperspirant, Beauty Finish 2.6 oz, 2 Pack
$4.99
Dove Beauty Bar, White 4 oz, 2 Bar
Dove Men + Care Revitalize Face Cream Lotion 1.69oz (Quantity 1)
$4.97
Dove Oxygen Moisture Shampoo and Conditioner Set 12 Ounce
$13.85
Sensitive Skin Unscented Moisturizing Cream Beauty Bar By Dove, 12 Count 4 Oz Each
$19.99
Dove Beauty Bar, Sensitive Skin 4 oz, 6 bar
$12.99
Dove Regenerative Nourishment Shampoo and Conditioner Set, 8.45 FL OZ each
$15.99
Dove Purely Pampering Shea Butter Beauty Bar with Vanilla Scent Soap 3.5 Oz / 100 Gr (Pack of 12 Bars)
$17.48
Dove Antiperspirant Deodorant, Powder 2.6 Ounce, (Pack of 6)
$21.36
Dove Body Wash Deep Moisture 24 oz, Pack of 3
$15.16
6 Cans of Dove Men+Care Invisible Dry 150ml Anti-Perspirant Anti-Transpirant Spray
$18.72
Dove Clinical Protection Antiperspirant Deodorant, Cool Essentials 1.7 oz
$7.72
Dove Sensitive Skin Nourishing Body Wash, 12 Ounce (2 Pack)
$19.33
Dove Men+Care Body Wash, Extra Fresh 23.5 Ounce (Pack of 2)
$20.45
Dove Men + Care Face Wash, Hydrate, 5 Oz (Pack of 3)
$18.40
Dove Men+Care Body Wash, Extra Fresh 13.5 oz, Twin Pack
$16.99
Dove Hs Srength/Shine Xho Size 7z Dove Hs Srength/Shine Xhold 7z
$8.77
Dove Dry Shampoo Refresh and Care Volume and Fullness, 5 Ounces, 3 Pack
$16.80
Dove Men+Care 2 in 1 Shampoo and Conditioner, Fresh and Clean 25.4 oz
Dove Sensitive Skin Unscented Hypo-Allergenic Beauty Bar 4 oz, 2 ea (Pack of 2)
$11.14
Dove Men + Care Body & Face Wash, Clean Comfort 13.50 oz ( Pack of 3)
$16.10
Dove Men + Care Fortfying Shampoo+conditioner 2 in 1 32fl Oz
$16.05
Dove Go Fresh Cucumber & Green Tea Scent, Antiperspirant & Deodorant Stick, 1.4 Oz / 40 Ml (Pack of 4)
$9.98
Dove Body Wash, Sensitive Skin Pump, 34 Ounce (Pack of 2)
$27.33
Dove Body Lotion, Cream Oil Intensive, 13.5 Ounce (Pack of 3)
$23.49
Dove Damage Therapy Cool Moisture Shampoo (12 oz) and Conditioner (12 oz)
$11.99
Dove Go Fresh Antiperspirant & Deodorant, Cool Essentials - 2.6 oz - 2 pk
$12.99
Dove Go Fresh Antiperspirant Deodorant, Restore, 2.6 Ounce (Pack of 2)
$9.11
Dove Men+Care Body and Face Bar, Deep Clean 4 oz, 6 Bar
$9.39
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