Cosmetics1.us

Unilever Dove Campaign For Real Beauty

Procter & Gamble

by Magda Adamska @ BrandStruck

Category: FMCG Household products; FMCG Personal care & beauty Owner of the brand: Procter & Gamble Co. Key competitors: Unilever, Colgate-Palmolive, Reckitt Benckiser Group

Artykuł Procter & Gamble pochodzi z serwisu BrandStruck.

Diesel

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: OTB Group Key competitors: Levi’s, Wrangler, Pepe Jeans, Lee

Artykuł Diesel pochodzi z serwisu BrandStruck.

Dove

Dove


Unilever Singapore

Dove grew from a moisturising Beauty Bar into a global brand with a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling.

Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia

Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia


brandchannel:

Dove partners with Coles Australia to bring self-esteem workshops to girls, illustrating need with ad campaign showing girls' negative search queries

Are You Taking a Casual Approach to Marketing?

by admin @ Elevate Promo

Are you taking a casual approach to your marketing? Maybe your brand has all the standard social media platforms, for example, but you aren’t using those platforms to their full potential in order to engage your followers. Or, maybe you have a customer service policy set in place, only to fall short in really taking […]

Knorr

by Magda Adamska @ BrandStruck

Category: FMCG Food – Soups, sauces & seasonings Owner of the brand: Unilever Key competitors: Campbell’s, Maggi, Heinz

Artykuł Knorr pochodzi z serwisu BrandStruck.

Dove, please for the love of God, stop making videos and just make soap

Dove, please for the love of God, stop making videos and just make soap


The Daily Dot

Dove, please for the love of God, stop making videos and just make soap.

“Without the internet, I wouldn’t be the woman that I am today”

by aufeminin @ Womenology

A meeting with Capucine, the creator of the blog Babillages How did you think of the idea to create Babillages? I was 19 and a student in communication and journalism. I started my first internship in women’s press, mainly in …

Continuer la lecture

The post “Without the internet, I wouldn’t be the woman that I am today” appeared first on Womenology.

Always

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – feminine care Owner of the brand: Procter & Gamble Co. Key competitors: Carefree, Bodyform, Kotex, o.b., Stayfree

Artykuł Always pochodzi z serwisu BrandStruck.

Dove's ridiculous new body wash bottles are the apotheosis of its "real beauty" campaigns

Dove's ridiculous new body wash bottles are the apotheosis of its "real beauty" campaigns


Quartz

All soap bottles—I mean, women—are beautiful as they are.

What you can REALLY do with an anthropology degree

by Rex @ Savage Minds

The Brooking Institute’s Hamilton Project (because after Hamilton everything has to be named after Hamilton) has a new website examining the relationship between career path and college major — in other words, it shows you what people who major in one field do for a living. The site and its accompanying interactive data visualizer and reports affirms … Continue reading What you can REALLY do with an anthropology degree

Coca-Cola Renew: “We Are Coca-Cola—And So Much More”

by Dale Buss @ brandchannel:

#CocaColaRenew US corporate branding campaign celebrates its brands and people

The post Coca-Cola Renew: “We Are Coca-Cola—And So Much More” appeared first on brandchannel:.

Dove | BrandStruck: Brand strategy database

Dove | BrandStruck: Brand strategy database


BrandStruck

Category: FMCG Personal care & beauty – hair care, body care, deodorants Owner of the brand: Unilever Key competitors: L’Oréal, Garnier, Nivea, Olay, Avon

Roberto Cavalli

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Clessidra SGR S.p.A. (90%) and Roberto Cavalli (10%) Key competitors: Gucci, Valentino, Versace, Prada, Armani, Dolce & Gabbana

Artykuł Roberto Cavalli pochodzi z serwisu BrandStruck.

Dove

Dove


Unilever South Africa

Dove provides a refreshingly real alternative for women who recognise that beauty comes in all shapes and sizes.

Unilever rolls out latest Dove body image campaign Choose Beautiful

Unilever rolls out latest Dove body image campaign Choose Beautiful


The Drum

Dove has launched the latest global ad push in its series of positive body image initiatives as it ramps up efforts to promote itself as a campaigner for 'real' beauty.

Dove

Dove


Unilever Middle East

In a world of hype and stereotypes, Dove empowers women's esteem recognising that beauty comes in all shapes and sizes and it's simply about how you feel.

Dove

Dove


Unilever Pakistan

Dove grew from a moisturising Beauty Bar into a global brand with a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling.

Four Steps to Building a Strong Partnership Culture

by Rachel Adrian @ JS Daw & Associates

By Jocelyne Daw “Culture eats strategy for breakfast” is management guru, Peter Drucker’s most famous quote.  Nowhere is this truer... Read more »

The post Four Steps to Building a Strong Partnership Culture appeared first on JS Daw & Associates.

Dove Ideology

Dove Ideology


Savage Minds

The latest Dove advertising campaign, “Real Beauty Sketches,” has already garnered its share of well-deserved criticism: That “Dove is owned by Unilever – the same company that owns Axe, king of mi…

Pacific Islanders will pay the price for Trump and Kim’s nuclear escalation

by Rex @ Savage Minds

Donald Trump and Kim Jong-un’s war of words is threatening to become a real nuclear war as North Korea has announced that it is seriously considering attacking Guam. This reckless escalation of tension is profoundly frightening to everyone. But one group who will suffer from this potential attack has not gotten enough attention: Indigenous Chamorro … Continue reading Pacific Islanders will pay the price for Trump and Kim’s nuclear escalation

Lynx

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – body care, deodorants, fragrances, hair care Owner of the brand: Unilever Key competitors: Nivea, L’Oréal, Gillette, Old Spice

Artykuł Lynx pochodzi z serwisu BrandStruck.

L’Oréal: a success story in international marketing to women

by aufeminin @ Womenology

Established in 130 countries across five continents, L’Oréal group’s international success represents an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation? How has the group won over women around the …

Continuer la lecture

The post L’Oréal: a success story in international marketing to women appeared first on Womenology.

Dove story

Dove story


strategy

Prior to 2003, 'Dove wasn't a beauty brand, it was a bar of soap,' says Mark Wakefield, Unilever Canada's marketing director of skin care and deodorants. But within that year, NYC-based global brand director, Sylvia Lagnado decides to move the positioning from a product of one to an entire beauty brand.

A brand for social change? The myth of Dove's 'real beauty' - Mumbrella

A brand for social change? The myth of Dove's 'real beauty' - Mumbrella


Mumbrella

Beauty brand Dove is often celebrated for its body positive advertising. But in a post first published on The Conversation, Meredith Nash argues that comin

10 Real Signs of Partnership

by Rachel Adrian @ JS Daw & Associates

Jocelyne Daw with Yeshe Smith Since I started my consulting firm over seven years ago, partnership – brokering, coaching, training... Read more »

The post 10 Real Signs of Partnership appeared first on JS Daw & Associates.

Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving

by Thomas Hobbs @ Marketing Week

Both Aviva and Renault have been hit with bans after the ASA ruled that both had glamourised dangerous driving with "irresponsible" advertising campaigns.

The post Aviva campaign designed to ‘make Britain’s roads safer’ banned for promoting dangerous driving appeared first on Marketing Week.

Dove’s Real Beauty is bogus

Dove’s Real Beauty is bogus


canada.com

By now most people have seen the Dove Real Beauty sketches. It is a genius ad campaign that went viral. This week it became the most watched video on YouTube with more than 110 million views. The v…

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates

10 Years On: Learning From Dove’s Campaign for Real Beauty – JS Daw & Associates


JS Daw & Associates

By Isobel Chiang They say necessity is the mother of invention (humans required a more efficient mode of locomotion, so... Read more »

John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand

by Thomas Hobbs @ Marketing Week

The retail giant says consumer demand for big-ticket purchases is now ‘more difficult', putting more pressure on the John Lewis Christmas campaign to succeed.

The post John Lewis says Christmas offer must be ‘irresistible’ amid weaker consumer demand appeared first on Marketing Week.

Dove

Dove


Unilever USA

Discover the dove® difference

How L’Oréal Became a Top Global Beauty Brand

by Monique Danao @ Word-of-Mouth and Referral Marketing Blog

L’Oréal is one of the world’s top beauty brands. In fact, Forbes estimates that it’s worth $107.5 billion! How does the brand maintain its seat at the top? In part, through innovations in technology, beauty and advertising. 1. Makeup.com – publishes great articles and social media posts A quick look at L’Oréal’s Makeup.com reveals beauty […]

The post How L’Oréal Became a Top Global Beauty Brand appeared first on Word-of-Mouth and Referral Marketing Blog.

Burberry

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel, FMCG Personal care & beauty – fragrances, make-up; Retail – fashion stores, e-retail Owner of the brand: Burberry Group plc Key competitors: Louis Vuitton, Hermès, Gucci, Prada, Ralph Lauren

Artykuł Burberry pochodzi z serwisu BrandStruck.

Dove inspires India to “Break the Rules of Beauty”

Dove inspires India to “Break the Rules of Beauty”


Hindustan Unilever Limited website

Let’s break the rules of beauty

About Dove

About Dove


Dove US

Find out more about our vision to help make beauty a source of confidence, not anxiety, here.

Dove's True Colors: beautiful or bad? - AfterEllen

Dove's True Colors: beautiful or bad? - AfterEllen


AfterEllen

Here's the thing: I use Dove. I like Dove. I happen to think they make nice soap. And if they also happen to put out some nice television ads, well, all the better. But recently the brand and its Campaign for Real Beauty have come under fire by critics who have cried hypocrisy because Dove is owned by the same company that puts out, among many other things, Axe body spray. On the one hand, positive messages telling young girls about having good body image; on the other, sleazy messages telling young boys about bagging hot chicks. Oh, the conundrum. Dove’s latest ad, called “Onslaught,” is interesting for many reasons. In the clip, an adorable red-haired girl smiles innocently into the camera, only to be bombarded with a montage of images urging her to look “younger, smaller, lighter, firmer, tighter, thinner, softer.”

How to Find Your Company’s Voice

by admin @ Elevate Promo

When your customers and potential customers talk with customer service, does it feel consistent with who you are on social media, or in your ads and commercials? Few small businesses really take time to define their “voice.” However, having a consistent identity across all the forward-facing elements of your business is important. It helps you […]

Dove ads with 'real' women get attention

Dove ads with 'real' women get attention


msnbc.com

Gina Crisanti was taking out the trash at work one day when a stranger approached her with an odd request. It was a talent scout who wanted her to try out for an ad campaign to sell Dove beauty products _ wearing nothing but her underwear.

Dove Campaign for Real Beauty

Dove Campaign for Real Beauty


PRSA

2006 Silver Anvil Award Winner – Marketing Consumer Products – Packaged GoodsEdelman led an integrated effort to bring the now iconic Dove Campaign for Real Beauty to life during 2004-2005. Fueled by global research conducted by StrategyOne, Edelman’s media relations efforts generated unprecedented awareness for the brand, from segments on “The Today Show” and “Oprah” to the cover of People magazine; catapulted Dove into popular culture; and sparked a nationwide dialogue about beauty and how it is portrayed in marketing and advertising.

A brand for social change? The myth of Dove's 'real beauty'

A brand for social change? The myth of Dove's 'real beauty'


The Conversation

Why do women hate to have their picture taken? That’s the question Dove, the global beauty brand, asks in its latest advertisement. The video – see below – is part of Dove’s campaign for “real beauty…

Miu Miu

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Prada SpA Group Key competitors: Louis Vuitton, Gucci, Hermès, Ralph Lauren

Artykuł Miu Miu pochodzi z serwisu BrandStruck.

America's Most Effective Anti-ISIS Allies Want Their Own Country

America's Most Effective Anti-ISIS Allies Want Their Own Country

by Alexander Smith @ NBC News Top Stories

Experts say Iraqi Kurds will likely vote for independence — but what that will actually mean in reality is still unclear.

Axe

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – body care, deodorants, fragrances, hair care Owner of the brand: Unilever Key competitors: Nivea, L’Oréal, Gillette, Old Spice

Artykuł Axe pochodzi z serwisu BrandStruck.

How to Tell a Story With Your Marketing

by admin @ Elevate Promo

Everyone loves a good story. Ever since you were a young child, you could sit captivated by a story. Why? A good story makes you feel something, pulling at your emotions. These emotions could be absolutely anything. A marketing campaign should always strive to tell a story. Whether it’s through a video, a blog post, […]

Auburn Student Digital Resumes :: Fall 2015

by Robert @ infopinions :: AuburnMedia

AuburnMedia :: Infopinions:

As our Spring 2015 group of students finish up their digital resumes and portfolios (in about one week), I realize my failure to share the last group on this site. They were previously posted to PRProspects.me.  I will share our latest group of final projects soon.   Here they are! Our Fall 2014 Auburn University PR studenet digital resumes and portfolios, also referred to as

Read More »

The post Auburn Student Digital Resumes :: Fall 2015 appeared first on infopinions :: AuburnMedia.

Nestlé

by Magda Adamska @ BrandStruck

Category: FMCG Food – baby food, cereals, dairy, confectionery and chocolate, desserts & ice creams; FMCG Non-alcoholic beverages – soft drinks, coffee, water Owner of the brand: Nestlé S.A. Key competitors: Kellogg’s, Danone, Cadbury, Hershey’s, Snickers, Milka, Jacobs, Tchibo, Lipton, Aquafina, Dasani, Evian

Artykuł Nestlé pochodzi z serwisu BrandStruck.

International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers

by Charlotte Rogers @ Marketing Week

Plus marriage equality opponents in Australia outspend their opposition by nearly 500% in TV advertising and B&Q faces disruption from a French DIY website.

The post International round-up: Facebook fined in Spain, L’Oréal uses AI to target Chinese shoppers appeared first on Marketing Week.

As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster

by Dale Buss @ brandchannel:

DoubleTree by Hilton elevates its iconic welcome cookie into a social campaign with #SweetWelcome

The post As Warm As Its Cookie: 5 Questions With DoubleTree’s Stuart Foster appeared first on brandchannel:.

Dove teams up with Shonda Rhimes on Real Beauty campaign

Dove teams up with Shonda Rhimes on Real Beauty campaign


latimes.com

Dove Real Beauty Productions will highlight how everyday women think Hollywood should portray real beauty.

Daring to Express Yourself

by Bob Hughes @ Pendulum In Action

“Man’s most valuable trait is a judicious sense of what not to believe,” writes Euripides in his play, Alcestis. Although the play was first performed in 438 BC, Euripides’s thought has held true for millennia. But one might also say that, today, this trait is even more than valuable, it’s a necessity in an age […]

Dogs, Bells and Branding

by Michael Drew @ Pendulum In Action

In my last post on Pendulum and business we looked at what branding really is: stripped of your logo, it’s all the associations that come to mind when customers hear or see your name. Successful branding ultimately depends on your ability to speak to your customers in their own language about what matters most to […]

Pampers

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – baby care Owner of the brand: Procter & Gamble Co. Key competitors: Huggies, Johnson’s

Artykuł Pampers pochodzi z serwisu BrandStruck.

7 SFW Examples Of How Pornhub Generates Word-Of-Mouth

by Jon Tan @ Word-of-Mouth and Referral Marketing Blog

Marketers have long embraced the adage “Sex Sells” but only very recently have they had to ponder what “Sells Sex”. The most difficult question here is… how do you get people talking about porn? Despite its gradual ascension from taboo into the mainstream, porn isn’t something most people talk about having lunch with the in-laws […]

The post 7 SFW Examples Of How Pornhub Generates Word-Of-Mouth appeared first on Word-of-Mouth and Referral Marketing Blog.

International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency

by Marketing Week Reporters @ Marketing Week

Coca-Cola looks to make its corporate brand about more than just Coke Coca-Cola has launched a new corporate branding campaign in the US that aims to portray it as a “total beverage company” and shift the focus away from its most famous product. The spots, which are airing on US TV, feature a wide range […]

The post International round-up: Coca-Cola’s new corporate campaign, Uber sues mobile agency appeared first on Marketing Week.

Prada

by Magda Adamska @ BrandStruck

Category: Apparel – luxury apparel; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail Owner of the brand: Prada SpA Group Key competitors: Louis Vuitton, Gucci, Hermès, Ralph Lauren

Artykuł Prada pochodzi z serwisu BrandStruck.

Not Rushing to Judgment

by Bob Hughes @ Pendulum In Action

You know that advice about writing an angry letter – write it, but don’t send it. Get your frustrations out and then let them go. You don’t really want to burn bridges by saying or writing something you may later regret. The same thing might apply to figuring out what’s going on in the world. […]

Why People Hate Dove's 'Real Beauty Sketches' Video

Why People Hate Dove's 'Real Beauty Sketches' Video


Business Insider

What's wrong with the viral success?

The Body Shop on how its new owners are trying to revive its ‘activist spirit’

by Thomas Hobbs @ Marketing Week

The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.

The post The Body Shop on how its new owners are trying to revive its ‘activist spirit’ appeared first on Marketing Week.

Victoria’s Secret

by Magda Adamska @ BrandStruck

Category: Apparel – high street apparel; Retail – fashion stores, e-retail; FMCG Personal care & beauty – body care, fragrances Owner of the brand: L Brands Inc. Key competitors: Aerie, Agent Provocateur, Triumph International, Intimissimi

Artykuł Victoria’s Secret pochodzi z serwisu BrandStruck.

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall

Dove Drives Its Successful 'Real Beauty' Campaign Into a Wall


Inc.com

Acceptance is one thing. Asking women to visually categorize their bodies is quite another.

Dove: the perfect success story in advertising

by aufeminin @ Womenology

In 2004 Dove launched a ground breaking worldwide advertising campaign in the beauty industry. The brand created a new way to address their public which aimed to be “real” by getting rid of the complexes that beauty product consumers suffer from. …

Continuer la lecture

The post Dove: the perfect success story in advertising appeared first on Womenology.

Reflecting Body Positivity with BodyPosiPanda

by TEPF @ The Emily Program Foundation

By Caroline K. I wasn’t put in the world just to be looked at or to fit a societal standard of beauty. The body positive movement encourages people to accept and respect their bodies, as well as others’ bodies. It is also recognizing that our

Hacking and Consumer Confidence

by Bob Hughes @ Pendulum In Action

We live in a digital world, and we’re digitally vulnerable. This is not news. But the recent news about how Yahoo Mail was pirated – with hackers breaking acquiring the account info of half a billion people – makes you realize just how prevalent and how easy such things have become. We’ve all been hacked. […]

Dove: Body confidence campaigns prove our authenticity

Dove: Body confidence campaigns prove our authenticity


Marketing Week

Dove says it “walks the talk” when it comes to its body confidence campaigns, as it launches a toolkit to tackle body image anxiety among children.

Wearing perfume, an almost sacred beauty ritual

by aufeminin @ Womenology

The majority of women put perfume on every day, so much so that 143,000 bottles of perfume are sold every day in France (source: Planetoscope). And what might seem like a simple beauty step has a much deeper cultural dimension …

Continuer la lecture

The post Wearing perfume, an almost sacred beauty ritual appeared first on Womenology.

A letter to my culture interns, Jarvis and Donte

by Grant @ CultureBy – Grant McCracken

I have never had interns before. In fact, I thought there was something wrong with using them. But I now have two. I will call them Jarvis Rochford and Donte Cole. (Naturally, I can’t use their real names, so I asked the name generator in Scrivener to make suggestions. It would take me a very long time to […]

Evolution of the Dove “Real Beauty” Campaign

Evolution of the Dove “Real Beauty” Campaign


The Emily Program Foundation

By Awazi, a Foundation volunteer The Dove “Real Beauty” Campaign launched in 2004, and started as a “global conversation” to find the definition of beauty and what it means to people who identify a…

Is the way you track conversions damaging your campaigns?

by Tina Desai @ Marketing Week

One of the biggest challenges in marketing over recent years has been tracking the value and efficacy of campaigns. Focusing on last-click conversions could be significantly damaging our marketing - but not in the way you think.

The post Is the way you track conversions damaging your campaigns? appeared first on Marketing Week.

Dove Launches Real Beauty Pledge With Mario Testino

Dove Launches Real Beauty Pledge With Mario Testino


WWD

The campaign features 32 real women across ages and nationalities to show a diverse range of beauty.

Kellogg’s

by Magda Adamska @ BrandStruck

Category: FMCG Food – cereals Owner of the brand: Kellogg Company Key competitors: Cheerios, Nestlé, Cinnamon Toast Crunch, Lucky Charms, Weetabix, Quaker

Artykuł Kellogg’s pochodzi z serwisu BrandStruck.

Tanya Joseph: Stop treating women as accessories and recognise their purchasing power

by Tanya Joseph @ Marketing Week

Women play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.

The post Tanya Joseph: Stop treating women as accessories and recognise their purchasing power appeared first on Marketing Week.

Dove Vs. Axe: Is Unilever Hypocritical?

Dove Vs. Axe: Is Unilever Hypocritical?


Jezebel

AdWeek reports that advocacy group Campaign for a Commercial-Free Childhood started a letter-writing campaign to Unilever, blasting the "hypocrisy" in running Dove ad campaigns which promote healthy self-images for women while also funding sexist and degrading Axe body spray ads. Josh Golin, associate director of the CCFC, says, "Dove [is] positioning itself as a brand that cares and is trying to teach girls to resist this messaging. At the same time Unilever, in the form of Axe, is putting out some of the worst messaging there is." Over on AdRants, writer Angela Natividad writes that the seemingly conflicting campaigns just come from brands that know their demographic. She argues,

Beauty and sensuality are significant assets in the job market

by aufeminin @ Womenology

For some decades, studies have shown that people who are considered to be physically beautiful are at an advantage in a number of areas, both private and professional. Three recent books confirm this trend by showing that beauty has become …

Continuer la lecture

The post Beauty and sensuality are significant assets in the job market appeared first on Womenology.

The Problem with Dove | THE ILLUSIONISTS

The Problem with Dove | THE ILLUSIONISTS


THE ILLUSIONISTS - a documentary about body image and globalization

The dark side of Dove's Real Beauty Campaign: from its controversial parent company, to the marketing of Dove skin whitening deodorants in India...

Dove Campaign For Real Beauty Case Study

Dove Campaign For Real Beauty Case Study


calameo.com

Dove Campaign for Real Beauty 1 Dove Campaign for Real Beauty Rachael Barnes, Lanier Daniel, Madison Lathum, Katie Peters PRCM 2500

Apple gambles on premium iPhone X but should its rivals be worried?

by Thomas Hobbs @ Marketing Week

The launch of the $999 iPhone X has been labeled a PR success, but is it really the 'biggest leap' since the original iPhone?

The post Apple gambles on premium iPhone X but should its rivals be worried? appeared first on Marketing Week.

Announcing the Dove Real Beauty Pledge

Announcing the Dove Real Beauty Pledge


Unilever global company website

We mark the launch of the Dove Real Beauty Pledge with 30 portraits by Mario Testino

Fig. 2. Dove print ads for Real Beauty. Source: Unilever 2008. 

Fig. 2. Dove print ads for Real Beauty. Source: Unilever 2008. 


ResearchGate

See figure: 'Fig. 2. Dove print ads for Real Beauty. Source: Unilever 2008. ' from publication 'Brand Performances in Social Media' on ResearchGate, the professional network for scientists.

Dove

Dove


Unilever Canada

Dove grew from a moisturising Beauty Bar into a global brand with a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling.

Unilever

by Magda Adamska @ BrandStruck

Category: FMCG Food; FMCG Non-alcoholic beverages; FMCG Household products; FMCG Personal care & beauty Owner of the brand: Unilever Key competitors: Procter & Gamble, Nestlé, Colgate-Palmolive, The Kraft Heinz Company, Reckitt Benckiser Group

Artykuł Unilever pochodzi z serwisu BrandStruck.

Dove Wants Women to Redefine Beauty

Dove Wants Women to Redefine Beauty


Motto

They want you to #RaisetheBeautyBar

Commentaires sur Lighter options, the true stars of women’s kitchen cupboards par Horak

by Horak @ Commentaires pour Womenology

Votre analyse est très réaliste, j'ajouterai que les hommes sont aussi aujourd'hui la cible des marques, car eux aussi adhèrent de plus en plus à une attitude similaire ; zéro coca est adressé aux hommes avec un packaging noir qui se voudrait plus" viril" et ainsi compréhensible pour un consommateur masculin, ne voulant inconsciemment ne pa s'assimiler au "light" ciblé et dans les moeurs associé aux femmes. Cet élargissement des gammes de produits va plus loin, la santé devient un soucis des marques exploité d'une manière incroyable, les produits bio sous célophane...les produits facilitant le transit ( bifidus et autres, sans sel à x% pour le cholesthérol etc.. Le consommateur est noyé par une myriade de profuits alimentaires qui prodiguent des messages de santé qui peuvent être malheureusement faussés comme vous le mentionnez, le chocolat sans sucre ne stipule pas que les glucides sont remplacés par des lipides! A quand un contrôle nutritionniste averti, mettrait en garde, ou exigerait une information plus limpide ?

Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel

by Mark Ritson @ Marketing Week

Too many people are confusing the marketing funnel, thinking it is all about marketers when really it's all about the consumer.

The post Mark Ritson: Spreadsheet jockeys are misunderstanding the marketing funnel appeared first on Marketing Week.

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog

How Dove Empowered Real Women And Achieved Success in 80+ Countries - Word-of-Mouth and Referral Marketing Blog


Word-of-Mouth and Referral Marketing Blog

Dove is a personal care brand owned by Unilever originating in the United Kingdom, whose products are sold in more than 80 countries and are offered for both women and men. The company was slow to take off with a lack of global identity and a decentralized product. There wasn’t much of a corporate strategy …

How sincere is Dove?

How sincere is Dove?


tribalinsight

The Dove Campaign for Real Beauty has been one of marketing’s great success stories. However, with the recent release of “Onslaught” on Unilever’s “Dove Campaign for Real Beauty” website, ser…

Why do brands need media muses?

by aufeminin @ Womenology

“In reality, women are more ‘real,’ and not as perfect as Adriana Karembeu. People need reality, they need truth.” These are the words of Nicolas Chomette, head of Black & Gold, a design and strategy company. He adds, “Sometimes we …

Continuer la lecture

The post Why do brands need media muses? appeared first on Womenology.

Commentaires sur Gender Marketing Encounters: Marti Barletta par Colleen Faheu

by Colleen Faheu @ Commentaires pour Womenology

Hi, Marti, I always learn something from your work. This time it's not about women but about Canada! I've experience that underscores your view that "...Canada is a more forward-thinking market than the US. Big companies like Unilever, P&G, or Ford often view the Canadian market as a good place to try new thinking." As I'm doing missionary work to establish the discipline of Audio Branding in North America, I knock on a lot of doors. Canadian marketers, however, find me and reach out to me." Hah! I think I'll make more trips to Toronto. Cheers, Colleen

Johnson’s

by Magda Adamska @ BrandStruck

Category: FMCG Personal care & beauty – baby care Owner of the brand: Johnson & Johnson Key competitors: Pampers, Huggies

Artykuł Johnson’s pochodzi z serwisu BrandStruck.

The Cyborg Anthropologist (Tools We Use)

by Kerim @ Savage Minds

For those who don’t know, I live, work, teach, and do research in a predominantly Chinese speaking environment. Although you are probably aware that learning Chinese is hard, you might not realize that even scholars who have studied the language for most of their adult lives still struggle with it. That’s because scholars who work … Continue reading The Cyborg Anthropologist (Tools We Use)

Luxury & sales force: learn to manage brand ambassadors

by aufeminin @ Womenology

Of the top fifteen international luxury brands, seven are French. French brands represent 25% of the world market in luxury personal assets (fashion, accessories, perfume, watches and jewellery), or 212 billion euros (Cabinet Bain & Company – 2012). (1) In …

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The post Luxury & sales force: learn to manage brand ambassadors appeared first on Womenology.

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Apple, GDPR, Nespresso: 5 things you need to know this week and why

by Sarah Vizard @ Marketing Week

Catch up with all the week's news including the launch of the premium iPhone X, Nespresso's first sustainability campaign and Facebook's new ad controls.

The post Apple, GDPR, Nespresso: 5 things you need to know this week and why appeared first on Marketing Week.

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